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LeadSloth

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Why I’ve Joined Marketo

LeadSloth

The only downside is that I won’t have exposure to other Marketing Automation systems anymore (and all the great people that work at those vendors). However, working for a vendor in the space inevitably brings a bias. What’s Going to Happen With LeadSloth?

Marketo 100
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Email Newsletters: a Best Practice That Needs to Die

LeadSloth

Today, I’m working on my presentation for Monday’s lead nurturing webinar 7 steps to finding untapped revenue in your marketing database , where I’m presenting real best practices. That works best if you have only 1 call-to-action per message. A monthly newsletter is undifferentiated, and won’t please anybody.

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Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Several people had worked with the sales team to better understand the buying process, and one company even started a user experience group to better understand the customers. Being in the Bay Area, a lot of the attendees worked for software companies. A recurring theme is that you need to really understand the prospect.

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Process Turns Marketing Automation Into Revenue

LeadSloth

Actually, I felt frustrated that the lack of good technology was holding me back: it’s wasn’t just a lot of extra work, but certain features like behavioral lead scoring are simply not possible without Marketing Automation. If you don’t have the right resources, you may need to hire someone, or work with a consultant.

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Marketing Automation Monday – NYC & SF – Dec 6th

LeadSloth

The last two Marketing Automation meetups were well received by the attendees, so we’ve been working on an encore. This time not just in the Bay Area, but also in New York City (Austin, TX coming in January): Info & Registration for New York City. Info & Registration for San Francisco.

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Eloqua Experience 2010

LeadSloth

It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10.

Eloqua 100
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ActiveConversion Review - SMB Lead Management

LeadSloth

Lead scoring works for both anonymous and known visitors: for anonymous visitors the triggers for increasing the lead score are somewhat limited, essentially page views and return visits. The form builder works different from some higher-end systems that actually host the entire landing page for you. An anonymous prospect record.