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Lattice

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The SLAs You Need for Predictive to Work

Lattice

Our customer success team works very closely with our customers to ensure that value from predictive can be measured and realized. After the basic lead flow (“funnel”) is documented, it’s time for marketing and sales to work together to agree upon SLAs for each funnel stage. Getting Started. Collaboration is key here. Accountability.

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How Do You Know If Your Predictive Scoring Test Works?

Lattice

Most marketing and sales leaders think of lift measurement when comparing the performance of two prediction models.

Marketing 100
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A Work in Progress with the Demand Waterfall: Getting to Holistic Funnel Analysis

Lattice

By this point, most B2B marketers hold the SiriusDecisions demand waterfall as sacred. It’s our playbook, our barometer of …

Demand 113
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Why The Time is Ripe for Predictive Marketing

Lattice

The Rise of Predictive Marketing Predictive marketing works by taking all the data in the world – from both internal …

Marketing 213
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Is Predictive the New New Thing in Marketing Technology?

Lattice

It’s an exciting time to be working in marketing. We are amidst an important transformation with data at the forefront …

Marketing 162
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How We Align Linkedin Advertising With Sales Outreach In Our ABM Strategy

Lattice

In this post, you’re going to get an inside look at how our LinkedIn ad program works in conjunction with sales outreach. You’ll see exactly how LinkedIn has become an essential channel for generating new leads. If you are a digital marketer trying to understand how to get better results from your ABM program, these insights may help.

Outreach 100
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Segmenting and Retargeting Predictive Qualified Leads (PQLs)

Lattice

Your model is working and you’re finally able … Congratulations! You’ve finally got your predictive lead scoring software up and running.