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Does Paid Social Media Work?

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Wondering what works for other businesses? It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Read the full story on Social Media Examiner.

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Why B2C Marketers and Agencies Need to Work Together

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As a result, both groups are reengineering their internal organizations and forging new ways of working with their respective agency or brand counterparts. ” There is more to this story including the obstacles brands and agencies face to have better working relationships and how to overcome them—that you need to read it all to truly get the big picture. That Was Then.

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Why Email is Essential for Your Content Marketing Strategy

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Because it works. You want to make your content and email marketing strategies work together better and deliver a more personalized experience. This approach of personalized content only works if you know that your emails are getting through to your prospects and customers. In fact according to the Direct Marketing Association, email marketing yields an estimated 4,300% ROI.

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Integrating Online Video with Your Marketing Tech Stack

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We just want our stuff to work. Video marketers spend much of their day pulling assets from numerous systems and working with many collaborators. Working with a myriad of SaaS tools and integrations is the reality of an enterprise marketer, so your online video platform needs to integrate with them all. Step 2: “What should we talk about?” ” What a win.

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Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

7 Compelling Reasons to Invest in Mobile Marketing

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Given the high penetration of mobile usage, marketers should treat the medium as an opportunity to help deliver the cohesive customer experience that 73% of them say they are working towards (Oracle/Econsultancy Marketing Budgets Survey 2016). Mobile has experienced a meteoric rise in recent years. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%.

Why You Are Losing Leads by Not Integrating Events with Marketing Automation

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So, how can events and marketing automation work together to bring in more leads, increase their sales pipeline, and ultimately generate more revenue? Here’s an overview of how event management has evolved, how marketing and event automation work together, and why the two are integral components to any modern marketing technology stack. What is Event Automation?

3 Email Marketing Lessons From Tinder

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About three years ago, I was having drinks with some friends in Tribeca, when one of the girls pulled out her iPhone to show us married gals how Tinder worked. We were hooked. It was so easy to swipe right, swipe left, swipe right again; trying to find a match for our friend. We must have swiped for a good five minutes (even if she didn’t necessarily approve of all our swipes).

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Hey CMOs: Technology Now as Important as Creativity

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“Certainly, we are expected to be more creative in our working lives than a generation ago. And one last thing if I may… By now you as a CMO are fully aware of the need – the vital need to have right technology and marketing platform working for you. But as they say… that was then. And this is most assuredly now. ” Did you catch all that? Automating.

You Won't Believe How Many CMOs Don't Use Testing and Personalization

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Deadlines are laughable in terms of reality, as work that used to take weeks now needs to be done in hours. I don't know about you but back in school I was not all that fond of tests. Oh I studied for sure but more often than a sense of anxiety came over me each and every time I had to take a test. From there I knew where I needed to improve and so on. Not So Personal. They have to.

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Tools Marketers Need For Cross Channel Marketing Attribution

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How to Make Multichannel Marketing Work. But few companies are capable of integrating the required data sources, technologies and departments to make omnichannel marketing work, as explored in a new eMarketer report, “Making Multichannel Marketing Work Four Tactics Required for Omnichannel Success.” This edition: cross channel marketing. At least it better be.

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”

How to Decide What Marketing Metrics to Track and Report

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We try to provide some best practices and to guide you in your strategic thinking, not presume what will work for your company. Yesterday I was at a marketing event and the topic of metrics came up. That's not a huge surprise, as modern marketers continue to be concerned with justifying their activities with the right metrics of success. jumped at the chance to respond.

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80% of Millennials Have Been Influenced to Purchase by a Mobile Ad

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Questions You Should Answer If You Want Your Mobile Marketing to Work. Few things have had such a profound effect on the way we live, work, play and socialize as mobile devices. It's Friday which means it's Friday Five time, our weekly curated collection of five stories on one specific topic. This week, it's Mobile Marketing. Read the full story on Forbes.

Gmail, TLS Encryption and Why Email Marketers Need to Know About It

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TLS has been around for quite a long time, and was primarily used by financial services companies who were looking for a higher level of security and encryption. I am not going to go into a deep dive about TLS and how it all works. Last week, Gmail announced that they were adding a “broken lock” icon for Gmail on the web senders who didn’t support TLS. Email Marketing

The Importance of Marketing Automation in Your Modern Marketing Future

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Whether you are using marketing automation tools that are part of a larger suite or ones that are part of a partner ecosystem , this coming year is when you need to do the work to pull it all together. We asked global experts to provide their thoughts on the future of modern marketing and several of them highlighted marketing automation as the key to success in the future. Conversion rate.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

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Email works well in this category, but again, pay attention to their behavior as the best indicators of what action you can take to get them to buy. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent.

10 Surprising Statistics About Marketing Technology

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defined budget means people have a stake in making marketing technology work hard for them and driving real results. 3) Only 8% felt marketing technology had been implemented well. With the hot sector of marketing technology becoming better defined, insights are emerging from those using it - and the results are mixed. This blog explores the figures. Nor should we. It gets worse. Takeaways.

11 of the Latest Lead Nurturing Statistics: Explained

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There is really no question that lead nurturing works when you can build a relationship with someone you understand. Every prospect who fills out a lead form, especially those who download a top of funnel ebook, is not ready to talk about your product. Sometimes they are, but the action of downloading that ebook doesn't tell you that in any way. This is where lead nurturing comes in.

Content Marketing Strategy: How to Create Cross-Team Alignment

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Moreover, a plan helps you pinpoint what efforts work and what doesn't, so you can not only have a repeatable, scalable process, but you also have a process that can be easily iterated to improve results. Your workflows will line up expectations with the reality of work loads and deadlines. So, how do you create internal alignment around a shared vision? Planning. Alignment. 3.

Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

10 Marketing Automation Lessons from Bad Stock Photos

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Do something different if that doesn't work, but start with the tried and true before you deviate. 9. We should think of sales as our partners and work to improve alignment between the two teams. When you are using marketing automation to improve connections with your prospects and customers, you are always trying to do better. Some made me laugh out loud. Why do these even exist?

8 Steps to Guarantee Marketing Automation Success

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Whether you implement the marketing automation solution or you hire someone to do it, you need to understand why it works for your business. They will most likely have insights about the type of automated system that would work best for what they are trying to achieve. Ensure that they know how and why this marketing automation solution works for your organization.

Here's Why Only 1 in 3 CMOs Comes from Marketing

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Many experts in specific areas of marketing lost their jobs and the excellent work they did may no longer be necessary. Only 34% of Chief Marketing Officers come from marketing. – K. Ullrich. Scary, right? As marketing has evolved, the top marketing leaders actually have a very diverse background. There are learnings marketers can take away from this. Generalists trump specialists.

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5 Ways Video will Transform Digital Marketing in 2016

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They’re taking advantage of the data that comes with it to see what works and what doesn’t. 2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. But more importantly, it also saw some staggering shifts in how marketers are using video and the kinds of results it’s helping them generate. Video Goes from Passive to Interactive.

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Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

3 Features Content Marketing Technology Needs to Provide

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This will make it impossible for marketing teams to work together in a way that supports timely and relevant experiences for their customers and prospects. 3. By now you probably have heard the phrase "it's not big data, it's the right data." The same principle is applicable to content marketing. It has to be right content to the right person at the right time. Analytics.

8 Common Ways Most Content Marketers Fail

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If they know that a customer works with one of your integrations and is in a certain industry, a sales representative can bundle relevant content to send to their prospect, rather than having them search for the information on their own. 7. ” Today, insights into what’s working and what isn’t have come a long way. Marketers are pretty resourceful. But fear not!

Avoid these 10 Marketing Automation Rookie Mistakes

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You need to have a highly empirical, data-hungry mind to enjoy working within its parameters and to unlock its true potential. This usually works best to talk through the problem and resolve it during your call. 3. ” “This marketing automation tool isn’t working.“ Clearly, a lot of marketers are going to be very new to this. Some marketers will fail.

Forrester Research Names Oracle Marketing Cloud a Leader

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” As Oracle Marketing Cloud just celebrated its second birthday this year, our performance in this evaluation reflects where a lot of innovation work has been focused. As digital marketers grapple with the 3800+ vendors that serve the marketing technology landscape, many are demanding a focus on integration to help them deliver more consistent customer experiences. Product News

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

5 Statistics That Modern Marketers Can't Ignore in 2016

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Companies that worked on digital features should focus on culture and strategy in 2016. Modern marketing is about learning from the past, analyzing what brought you, or others, the best results and applying that to the future. Our panel of global experts selected some significant statistics that influenced their behavior and successful activities in 2015. source ). 2. source ). 3. source ).

Engage Prospects with Video Backed by Marketing Automation

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Secondly, video interactivity can supplement the identity work you’re discovering with your marketing automation platform, while making videos even more engaging. We worked with one of our interactive partners, SnapApp, and our customer Symantec to pair marketing automation with interactive video. What digital format is closest to human interaction? Video! Marketing Automation

7 Simple Rules for Connecting with Customers via Cross-Channel Marketing

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To experience how this campaign works, click here. Being a cross-channel marketing mogul is a lot like being an air-traffic controller. If you manage all your moving parts well, your audience will relax and enjoy the ride. But, if you phone in your strategy, you just might sustain a serious loss of prospects and customers. Customers are people and people have unique needs and wants.

The 10 Capabilities CMOs Look for When it Comes to Creating a Modern Marketing Organization

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This has led to the appointment of a chief digital officer, a chief marketing technology officer or a director of marketing operations to lead martech planning and to work in collaboration with the company’s IT organization to implement new tools. A few weeks ago in London during Modern Marketing Experience Europe, we released some new research. Customer Insights. Digital Marketing.

Evangelizing a Content Marketing Program

working, and as a result, creating content people. work so you can create better content and con- tinuously build a bigger and better audience. Moye publishers 15 to 20 stories each month through a “virtual news- room,” as most of the team, including Moye, works remotely. doesn’t work in the modern media landscape. All rights reserved. Introduction 4 II. The hotel giant.

How to Execute Event Marketing like a Data-Driven Machine

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Stakeholders work together to define your audience and event objectives Not all attendees are created equally, nor do they all have the same objectives. For either type of event, work with stakeholders to define different buying journeys for the attendee types which are of greatest interest to them. That works too! But what about events? Prospects? Partners? All of these?

Uncovering 5 Hidden Gems in Your Marketing Data

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For example, one prospect in your database may work for the subsidiary of one of your customers. Another two contacts may work for the same VP, or they may be connected through social networks and share articles with each other (shockingly, only 55% of marketers use insights from social data ). What I realized as I grew up is that not all these collections were of equal value.

5 Data-Fueled Selling Ideas That Work

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Your marketing database is a veritable treasure trove of actionable insights – if you are willing to work strategically with your data. Mining for gold takes some elbow grease, but the returns can be massive. Here we look at five reasons why your business should be investing time and effort in mining your marketing database. 1. Upsell opportunities - Deep analysis of your data allows you to identify new opportunities using the information you already have. Customers who have previously bought product A, may well be interested in product B, which provides additional functionality.

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I Can Have 100% Email Deliverability?

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100% Deliverability does not exist, and anyone who tells you otherwise is someone you should not be working with, end of story. Hard work and a commitment to respecting the wishes of the people who entrust you with their contact information is the only path to success. It’s 2016 and we’re still having this conversation. "We have 100% Deliverability."

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

55% of Marketers Disappointed or Unsure of Mobile Marketing Effectiveness

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As consumers increase the amount of purchases made on their mobile devices, brands will need to find a way to make mobile work for them. As marketers are under more pressure to focus on the entire customer journey, mobile offers an instant and effective way to reach the right customers at the right time, with the right content. See these and other statistics below in the infographic.

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