Data is simply exploding as social, mobile and apps change the way we work, collaborate and deliver marketing campaigns. by Jesse Noyes | Tweet this If you were at Eloqua Experience last week, you probably heard a lot of stats cited. It’s inevitable. At every event we hear statistics rattled off as speakers and attendees attempt to quantify the world around them. It’s for good reason. As marketers, we need to be able to represent these changes in an easily understandable way. That’s probably why I heard many requests for access to many of the stats cited at Eloqua Experience. Source ). MORE >>

Design helps us tell stories, build relationships with influencers, and cheer the work of others. Making Data Work. Helicopter to Work. by Joe Chernov | Tweet this A couple weeks ago, I attended Content Marketing World , where I presented on the business value of infographics. Although the conference was chock full o’ content marketing goodness, one line rang most loudly: “You’ve gotta go through the eyes to get to the brain.”. Michael Stelzner of Social Media Examiner delivered that gem as he riffed on the importance of design. The social Web is a noisy place. New ones. MORE >>

And it works. by Jesse Noyes | Tweet this Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands doing it well are harder to find. That seems to be changing, though. As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. Seeing is learning. Cisco. They’ve tapped journalists from top-notch media brands. Intel. Boeing. MORE >>

Twitter chats that don’t work, it’s usually because there’s wasn’t a need for it or there was already another out there,” said Sarah Evans , who runs the well attended #Journchat. And relevancy works in more than one way. by Jesse Noyes | Tweet this Anyone who’s spent significant time on Twitter has probably jumped on a Twitter chat, or at least seen one in action. You see a hashtag and, suddenly, your Twitter feed is popping up with questions and answers around a particular topic. After all, they are an inexpensive way to drive engagement and build community. Sundays 9PM-10PM ET. MORE >>

Curate Your Fans Work. Think about this way: People take photos of their life and their work. But they are also snapping pics of their Apple and Dell computers at work. Work in continuing education for professionals? by Jesse Noyes | Tweet this $1 billion. That’s how much social networking giant, Facebook, is paying out for the photo-sharing service Instagram. Not bad for a company without revenue. But who uses Instagram? Teenagers and nostalgia-starved hipsters, right? Believe it or not, at more than 27 million users , Instagram has wide and active group of fans. MORE >>