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Why Are 6 in 10 CMOs Spending Time on Methods That Don't Work?

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Oh yeah on the 3rd hand you have their CEOs holding the figurative Sword of Damocles over their head saying they will be the first to go if growth targets are not met. 6 in 10 CMOs Spending Time on Methods That Don't Work. Disruptive Growth. That is at the heart of a recently-released report from Accenture entitled The C-level Disruptive Growth Opportunity. What gives? Think about it.

Does Paid Social Media Work?

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Wondering what works for other businesses? It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Read the full story on Social Media Examiner.

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7 Engaging CMO Interviews From 2016

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“We’re doing a lot of work to confront how we think about the new Xerox when a huge chunk of the company is moving under a different brand identity,” said John Kennedy, CMO of Xerox. If it doesn’t work we learn from it, and we move on." Below are 7 CMO interviews from 2016. Well, sort of. JetBlue’s Biggest Challenge Is to Keep Being Cool. Marty St.

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2017: The Year of the Data Driven CMO

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With so many options—and more arriving daily—identifying the right ones and getting them to work together is not easy. Happy New Year everyone! hope everyone had a great holiday season and I wish nothing but the best for everyone in 2017 and beyond. Survey Says: Wrong. Picture a group of marketers on the TV show Family Feud. Surveys? Seriously? Hi, I'm Big Data. Have We Met?

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

7 Things Your Email Deliverability Consultant Wish You Knew

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If you work in email marketing, you need to manage your deliverability along with the other considerations that go into having an effective, successful email marketing program. As an email marketer, you know email marketing success depends on sustainable inbox placement, but there is a lot of conflicting information out there. What do you really need to know about deliverability?

Why Customer Experience Is Just Like Gift Buying

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It doesn't work and worse than that, you run the risk of alienating those same people and in turn losing them - forever. Ok raise your hand if you have not even started your holiday shopping yet. Yes, my hand is firmly raised. Trust me, we are not alone for many holiday shoppers are in the same dilemma. But that's another story for another time. Maybe I Was Wrong.

Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success

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With one master source of information to work from , all cross-channel teams are effectively singing from the same hymn-sheet. Who are you really marketing to? It may sound like a crazy question, but it’s increasingly difficult for marketers to answer these days. Prospects and customers can no longer be seen as having a single customer journey. What is a data management system?

How 4 Brands Are Revolutionizing the Customer Experience

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” Brands that are winning the hearts, minds, and dollars of consumers are working to tie these experiences together in a way that’s consistent and personalized. As consumers, we don’t actively think about the “customer experience” — we just know when a brand makes us feel good. It will either result in a sale or increased brand loyalty.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Why Your Brand Should Start Using Qualitative Data

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The words “in 2016” could make people start comparing this year to last year, which is more mental work than you would likely intend. With an open-ended question, users do the hard, validating work for you—choosing their answer from, literally, an infinite mental field. But what exactly do we mean when we use the word ‘data’? Methods & Word Choice.

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Accelerate Conversions with Clean Data and Relevant Content

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Easily embedded into any 3rd party application or page, the content portal allows users to work in the tools they know, enriched with capabilities they need to easily share marketing-approved content that engages prospects in conversations that lead to conversion. Let’s take a look at what these new features can do. Read more about these new features in our press release. Product New

What the Holidays and Account Based Marketing Have in Common

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Sure, you can make all of the arrangements, plans, and decisions on your own, but it is so much better (and merrier) when you work on these activities together. The plethora of work will get done faster, more accurately, and with less effort for all involved if there is collaboration. Here’s what crossed my mind: Both are highly anticipated. Both require considerable research.

Why Consumer Brands and Agencies Need to Work Together

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” He cuts right to the chase because what he says speaks directly to the undeniable need for brands and their agencies to work closer together than they ever have before. If for no other reason consider that fact that there are currently more than 7 billion people on the planet right now. That number is expected to grow to 9.7 " How much stuff? Yeah, that's a lot of stuff.

3 Ways to Connect Video Advertising to the Customer Journey

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Based on our experience working with data-driven marketers, we’ve observed strong trends towards video personalization and increasing demand to integrate video marketing into the customer journey. To fully maximize your video strategy , here are three ways you can connect video advertising to the customer journey and make it work harder for you—ultimately gaining higher ROI. 1.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Does Your Martech Stack Add Up to a Good Customer Experience?

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In order to deliver this your marketing stack needs to enable you to target and segment prospects, deliver cross-channel marketing campaigns, deliver content marketing campaigns, work across social media, integrate into other legacy technologies including data management platforms. The customer journey is an increasingly complex beast. Targeting and segmentation - why it matters.

3 Mobile Marketing Trends You Can't Afford To Ignore

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To better understand what desktop elements will work well on mobile, conduct an A/B test. You might want to sit down when reading this next sentence. The majority of your consumers are, or soon will be smartphone owners. Hard to believe, I know. Here's some stats to drive this point home even further, courtesy of the same Forrester report. 70% of the US population uses a smartphone.

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Lead Scoring Setup is Not a Set-It and Forget-It Activity

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Time to Review Your Results You need to work backwards from closed sales and determine how your marketing attributes actually aligned with those prospects who became customers. The turn of the calendar is often a good time to review your marketing plans and make sure every thing is on track for success. Specifically the MQL, or marketing-qualified leads. What Needs to Be Updated?

5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer's Journey

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This may seem like a tremendous amount of work to just throw on your plate, but, really, it’s optimizing all the work you did on that one asset. What decision makers need to see is the direct impact of the purchase, and x, y, and z of how it will work for them. Consider these two points: 67% of the buyer’s journey is now digital. Consideration stage. Decision stage.

With Email Deliverability Comes A Huge Responsibility

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One of the things that I find most interesting about customers in these different stages, is the way they understand how deliverability actually works, and what they can and can’t do to change it. I am privileged to manage global deliverability, across all Oracle Marketing Cloud properties. The End Comes First. Let’s start with the end-game first. The Deliverability Reality.

Top 10 Modern Marketing Blog Posts of 2016

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When things work, you want to do more of them. As we approach the end of the year it is always instructive to review the top performing blog posts of the past twelve months. As Modern Marketers we need to know what types of posts resonate with our readers. This understanding of our audience helps us plan for the coming year. When they don't, you stop. In a word, or an abbreviation, ABM.

Using Data-Driven Marketing for Business Success

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By all accounts, using this information appears to be working quite well as long as marketers understand how to separate the data and pull out the data that can provide them with the deepest insights. Run pilot campaigns to better understand how data-driven marketing works for that marketing objective. Now we've matured and we correlate our data and study it. There is help.

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How About Some Modern Marketing Inspiration?

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And the same can most assuredly be said about those who work in the creative space of marketing. But a complex mix and match content system only works if everyone involved understands how the pieces fit together. Someone once said "Find your voice and inspire others to find theirs." " As marketers we are always - at least we should be, seeking to "up our game."

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

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Why invisible machine learning works so well in the retail world. That all sounds great, but how does it work? Innovative technology in the retail world doesn’t always mean flashy gadgets. In fact, most of the industry’s most effective form of digital disruption is invisible. The same goes for Netflix and Amazon. Do you want to drive revenue overall?

Why Cross Channel Marketing Needs To Be Visual

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Imagine you are working on building a cross-channel marketing campaign. ” You can leave all of your stress from work behind and head to the mountain slopes. Visual images work to influence people because they evoke human emotions. Imagine it’s a launch of new webinar series or an introduction of a new product. Would you be able to do it? When We See Nature.

Why Email is Essential for Your Content Marketing Strategy

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Because it works. You want to make your content and email marketing strategies work together better and deliver a more personalized experience. This approach of personalized content only works if you know that your emails are getting through to your prospects and customers. In fact according to the Direct Marketing Association, email marketing yields an estimated 4,300% ROI.

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How To Run An Effective SMS Marketing Campaign

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To make sure you get the most out of yours and end up in the first category, here are some best practices to make SMS work for your business: Make Exclusive Offers For SMS Customers. Generally, if you stick to working hours, you can avoid overstepping the timing boundaries. SMS has become a popular marketing platform for businesses in recent years and for good reason. Personalization.

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5 Simple Marketing Automation Tips to Improve Conversion

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This especially true if you work for a large organization. No matter what marketing technology we use to better communicate with customers and prospects, we are constantly thinking about improving the experience for us and the prospects, optimizing the results, and even just making things a little easier. But in the end, isn't it all about conversion? VP of Marketing.

Why B2C Marketers and Agencies Need to Work Together

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As a result, both groups are reengineering their internal organizations and forging new ways of working with their respective agency or brand counterparts. ” There is more to this story including the obstacles brands and agencies face to have better working relationships and how to overcome them—that you need to read it all to truly get the big picture. That Was Then.

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7 Compelling Reasons to Invest in Mobile Marketing

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Given the high penetration of mobile usage, marketers should treat the medium as an opportunity to help deliver the cohesive customer experience that 73% of them say they are working towards (Oracle/Econsultancy Marketing Budgets Survey 2016). Mobile has experienced a meteoric rise in recent years. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%.

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Marketers Need to Focus on Prospects' Behaviors, Not Demographics

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Email works well in this category, but again, pay attention to their behavior as the best indicators of what action you can take to get them to buy. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent.

The 5 Fundamentals of Account-Based Marketing You Need to Know

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And the data proves it works: 84% of B2B marketers say that ABM delivers a higher ROI than any other approach. ABM Is Personalized to Customer Needs Say you’re working your way through your morning influx of emails (inbox zero is the dream after all, right?) For true account-based marketing success, marketing and sales have to work together from the beginning. ”).

Understand Customers and Their Lifecycle with Marketing Automation

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Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you. This can actually provide a fresh perspective on a well-established campaign tool: email. 1. Improving your marketing automation capability. Your customer is not a form field. They are all individuals. Do you know why?

Get the Most Out of Your Holiday Marketing By Using Video in Email

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The marketer creates and uploads a single video, and the technology covers the work of identifying each email client’s video acceptance for the best possible experience. When it comes to the holiday season, everyone has their favorite movie to watch. And football is always on. Watching a screen during the holidays is a big part of my vacation experience. Seems like a no-brainer.

How Global CMOs Reap the Benefits of Technology

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For example, Phil Clement, CMO of AON believes that global brand surveys help to assess how the brand is doing in a particular area, how much loyalty it’s generating, and how likely people are to want to work with you before they hear your proposal. He has also found that the net promoter score works well on a global basis because the data can be analyzed on a central basis.

Why You Are Losing Leads by Not Integrating Events with Marketing Automation

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So, how can events and marketing automation work together to bring in more leads, increase their sales pipeline, and ultimately generate more revenue? Here’s an overview of how event management has evolved, how marketing and event automation work together, and why the two are integral components to any modern marketing technology stack. What is Event Automation?

How to Rock the World of Events and Marketing Automation

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Don’t Work for Events, Make Events Work for You Raise your hand if your marketing team has spent countless hours uploading Excel spreadsheets or you’ve walked around trying to extract important demo notes and get them manually entered into your marketing automation system. Now if your hand is currently in the air, you are working for events. That’s powerful.

The Importance of Marketing Automation in Your Modern Marketing Future

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Whether you are using marketing automation tools that are part of a larger suite or ones that are part of a partner ecosystem , this coming year is when you need to do the work to pull it all together. We asked global experts to provide their thoughts on the future of modern marketing and several of them highlighted marketing automation as the key to success in the future. Conversion rate.

Integrating Online Video with Your Marketing Tech Stack

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We just want our stuff to work. Video marketers spend much of their day pulling assets from numerous systems and working with many collaborators. Working with a myriad of SaaS tools and integrations is the reality of an enterprise marketer, so your online video platform needs to integrate with them all. Step 2: “What should we talk about?” ” What a win.

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