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Does Paid Social Media Work?

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Wondering what works for other businesses? It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Read the full story on Social Media Examiner.

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7 Compelling Reasons to Invest in Mobile Marketing

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Given the high penetration of mobile usage, marketers should treat the medium as an opportunity to help deliver the cohesive customer experience that 73% of them say they are working towards (Oracle/Econsultancy Marketing Budgets Survey 2016). Mobile has experienced a meteoric rise in recent years. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%.

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The Contextual Inbox: Moment-of-Open Email Marketing

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How does Moment-of-Open Technology Work? Are you one of the 40% of email marketers who don’t segment their email campaigns? Since all ESP’s have data collection functionality, customer data is abundantly available, and triggered emails are based on a basic level of segmentation already—that statistic seems out of place in 2016. Active vs. inactive subscriber filtering.

Why B2C Marketers and Agencies Need to Work Together

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As a result, both groups are reengineering their internal organizations and forging new ways of working with their respective agency or brand counterparts. ” There is more to this story including the obstacles brands and agencies face to have better working relationships and how to overcome them—that you need to read it all to truly get the big picture. That Was Then.

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Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

Why Consumer Brands and Agencies Need to Work Together

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” He cuts right to the chase because what he says speaks directly to the undeniable need for brands and their agencies to work closer together than they ever have before. If for no other reason consider that fact that there are currently more than 7 billion people on the planet right now. That number is expected to grow to 9.7 " How much stuff? Yeah, that's a lot of stuff.

Integrating Online Video with Your Marketing Tech Stack

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We just want our stuff to work. Video marketers spend much of their day pulling assets from numerous systems and working with many collaborators. Working with a myriad of SaaS tools and integrations is the reality of an enterprise marketer, so your online video platform needs to integrate with them all. Step 2: “What should we talk about?” ” What a win.

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3 Email Marketing Lessons From Tinder

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About three years ago, I was having drinks with some friends in Tribeca, when one of the girls pulled out her iPhone to show us married gals how Tinder worked. We were hooked. It was so easy to swipe right, swipe left, swipe right again; trying to find a match for our friend. We must have swiped for a good five minutes (even if she didn’t necessarily approve of all our swipes).

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Why You Are Losing Leads by Not Integrating Events with Marketing Automation

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So, how can events and marketing automation work together to bring in more leads, increase their sales pipeline, and ultimately generate more revenue? Here’s an overview of how event management has evolved, how marketing and event automation work together, and why the two are integral components to any modern marketing technology stack. What is Event Automation?

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”

80% of Millennials Have Been Influenced to Purchase by a Mobile Ad

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Questions You Should Answer If You Want Your Mobile Marketing to Work. Few things have had such a profound effect on the way we live, work, play and socialize as mobile devices. It's Friday which means it's Friday Five time, our weekly curated collection of five stories on one specific topic. This week, it's Mobile Marketing. Read the full story on Forbes.

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

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Email works well in this category, but again, pay attention to their behavior as the best indicators of what action you can take to get them to buy. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent.

How to Decide What Marketing Metrics to Track and Report

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We try to provide some best practices and to guide you in your strategic thinking, not presume what will work for your company. Yesterday I was at a marketing event and the topic of metrics came up. That's not a huge surprise, as modern marketers continue to be concerned with justifying their activities with the right metrics of success. jumped at the chance to respond.

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The Importance of Marketing Automation in Your Modern Marketing Future

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Whether you are using marketing automation tools that are part of a larger suite or ones that are part of a partner ecosystem , this coming year is when you need to do the work to pull it all together. We asked global experts to provide their thoughts on the future of modern marketing and several of them highlighted marketing automation as the key to success in the future. Conversion rate.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.

Why the Email Deliverability Platform Should Get All the Votes

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The Environment – We will work to make sure that we’re reducing emissions by only sending properly authenticated email. We will work to eliminate spammy looking email that uses a domain that doesn’t match, and that everyone uses their DMARC record properly. We’re getting closer and closer to the U.S. Republican and Democratic conventions. Take the pledge.

Hey CMOs: Technology Now as Important as Creativity

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“Certainly, we are expected to be more creative in our working lives than a generation ago. And one last thing if I may… By now you as a CMO are fully aware of the need – the vital need to have right technology and marketing platform working for you. But as they say… that was then. And this is most assuredly now. ” Did you catch all that? Automating.

Gmail, TLS Encryption and Why Email Marketers Need to Know About It

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TLS has been around for quite a long time, and was primarily used by financial services companies who were looking for a higher level of security and encryption. I am not going to go into a deep dive about TLS and how it all works. Last week, Gmail announced that they were adding a “broken lock” icon for Gmail on the web senders who didn’t support TLS. Email Marketing

Top 30 Publications Shared by B2B CMOs

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And if you work for the CMO, or aspire to be in the seat yourself, tapping into these content sources gives you some insight into the CMO's worldview — what his or her strategic concerns are, what approaches are being positioned as the next big thing, etc. Ok, perhaps that is not the most scientific of research I referenced but you get the point. CMO Corner

5 New B2B Sales and Marketing Strategies

your best people are working blind.”. goals and it takes hard work. 5 New B2B Sales and Marketing. Strategies. Overground. 2. The traditional B2B sales and marketing model is typically depicted in the shape. of a funnel; flow starts with marketing and then transitions to sales. Pretty. standard, right? Well, the model has shifted with the customer now in control and. disconnect.

10 Surprising Statistics About Marketing Technology

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defined budget means people have a stake in making marketing technology work hard for them and driving real results. 3) Only 8% felt marketing technology had been implemented well. With the hot sector of marketing technology becoming better defined, insights are emerging from those using it - and the results are mixed. This blog explores the figures. Nor should we. It gets worse. Takeaways.

Here's Why Only 1 in 3 CMOs Comes from Marketing

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Many experts in specific areas of marketing lost their jobs and the excellent work they did may no longer be necessary. Only 34% of Chief Marketing Officers come from marketing. – K. Ullrich. Scary, right? As marketing has evolved, the top marketing leaders actually have a very diverse background. There are learnings marketers can take away from this. Generalists trump specialists.

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11 of the Latest Lead Nurturing Statistics: Explained

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There is really no question that lead nurturing works when you can build a relationship with someone you understand. Every prospect who fills out a lead form, especially those who download a top of funnel ebook, is not ready to talk about your product. Sometimes they are, but the action of downloading that ebook doesn't tell you that in any way. This is where lead nurturing comes in.

Tools Marketers Need For Cross Channel Marketing Attribution

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How to Make Multichannel Marketing Work. But few companies are capable of integrating the required data sources, technologies and departments to make omnichannel marketing work, as explored in a new eMarketer report, “Making Multichannel Marketing Work Four Tactics Required for Omnichannel Success.” This edition: cross channel marketing. At least it better be.

Definitive Guide to Planning a New Content Initiative

At Divvy, we work closely with many of our. that work just for her. find the beauty tips, tricks and products that work just for her. working very well for them.” “If your content marketing is for everybody, it’s for nobody.” While it might take some hard work and convincing to narrow. Does she even have the skillset to handle the design work on this piece?

8 Steps to Guarantee Marketing Automation Success

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Whether you implement the marketing automation solution or you hire someone to do it, you need to understand why it works for your business. They will most likely have insights about the type of automated system that would work best for what they are trying to achieve. Ensure that they know how and why this marketing automation solution works for your organization.

5 Tips For CMOs To Keep Their Creative Teams Humming

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Many creatives believe that the nature of their work is enough to push them into expanding their creativity and come up with new ideas every day; however, being restricted to work within the confined office space makes it almost impossible to let completely go and actually think out of the box. Content Strategy. Development. There are great resources for your developers. Design.

3 Features Content Marketing Technology Needs to Provide

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This will make it impossible for marketing teams to work together in a way that supports timely and relevant experiences for their customers and prospects. 3. By now you probably have heard the phrase "it's not big data, it's the right data." The same principle is applicable to content marketing. It has to be right content to the right person at the right time. Analytics.

Content Marketing Strategy: How to Create Cross-Team Alignment

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Moreover, a plan helps you pinpoint what efforts work and what doesn't, so you can not only have a repeatable, scalable process, but you also have a process that can be easily iterated to improve results. Your workflows will line up expectations with the reality of work loads and deadlines. So, how do you create internal alignment around a shared vision? Planning. Alignment. 3.

Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

5 Ways Video will Transform Digital Marketing in 2016

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They’re taking advantage of the data that comes with it to see what works and what doesn’t. 2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. But more importantly, it also saw some staggering shifts in how marketers are using video and the kinds of results it’s helping them generate. Video Goes from Passive to Interactive.

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10 Marketing Automation Lessons from Bad Stock Photos

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Do something different if that doesn't work, but start with the tried and true before you deviate. 9. We should think of sales as our partners and work to improve alignment between the two teams. When you are using marketing automation to improve connections with your prospects and customers, you are always trying to do better. Some made me laugh out loud. Why do these even exist?

Avoid these 10 Marketing Automation Rookie Mistakes

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You need to have a highly empirical, data-hungry mind to enjoy working within its parameters and to unlock its true potential. This usually works best to talk through the problem and resolve it during your call. 3. ” “This marketing automation tool isn’t working.“ Clearly, a lot of marketers are going to be very new to this. Some marketers will fail.

Engage Prospects with Video Backed by Marketing Automation

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Secondly, video interactivity can supplement the identity work you’re discovering with your marketing automation platform, while making videos even more engaging. We worked with one of our interactive partners, SnapApp, and our customer Symantec to pair marketing automation with interactive video. What digital format is closest to human interaction? Video! Marketing Automation

Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks

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Lead nurturing works. “A small leak will sink a great ship.” ” — Benjamin Franklin. Myths are plentiful when it comes to B2B lead nurturing. Perhaps we build these myths simply to make our lives easier. It seems like we have a tendency to move towards the simplest tactics to execute rather than those that deliver the highest return on investment. Forget the myths.