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Why Are 6 in 10 CMOs Spending Time on Methods That Don't Work?

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Oh yeah on the 3rd hand you have their CEOs holding the figurative Sword of Damocles over their head saying they will be the first to go if growth targets are not met. 6 in 10 CMOs Spending Time on Methods That Don't Work. Disruptive Growth. That is at the heart of a recently-released report from Accenture entitled The C-level Disruptive Growth Opportunity. What gives? Think about it.

Does Paid Social Media Work?

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Wondering what works for other businesses? It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Read the full story on Social Media Examiner.

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Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success

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With one master source of information to work from , all cross-channel teams are effectively singing from the same hymn-sheet. Who are you really marketing to? It may sound like a crazy question, but it’s increasingly difficult for marketers to answer these days. Prospects and customers can no longer be seen as having a single customer journey. What is a data management system?

How 4 Brands Are Revolutionizing the Customer Experience

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” Brands that are winning the hearts, minds, and dollars of consumers are working to tie these experiences together in a way that’s consistent and personalized. As consumers, we don’t actively think about the “customer experience” — we just know when a brand makes us feel good. It will either result in a sale or increased brand loyalty.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer's Journey

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This may seem like a tremendous amount of work to just throw on your plate, but, really, it’s optimizing all the work you did on that one asset. What decision makers need to see is the direct impact of the purchase, and x, y, and z of how it will work for them. Consider these two points: 67% of the buyer’s journey is now digital. Consideration stage. Decision stage.

Why Consumer Brands and Agencies Need to Work Together

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” He cuts right to the chase because what he says speaks directly to the undeniable need for brands and their agencies to work closer together than they ever have before. If for no other reason consider that fact that there are currently more than 7 billion people on the planet right now. That number is expected to grow to 9.7 " How much stuff? Yeah, that's a lot of stuff.

Why Cross Channel Marketing Needs To Be Visual

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Imagine you are working on building a cross-channel marketing campaign. ” You can leave all of your stress from work behind and head to the mountain slopes. Visual images work to influence people because they evoke human emotions. Imagine it’s a launch of new webinar series or an introduction of a new product. Would you be able to do it? When We See Nature.

Understand Customers and Their Lifecycle with Marketing Automation

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Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you. This can actually provide a fresh perspective on a well-established campaign tool: email. 1. Improving your marketing automation capability. Your customer is not a form field. They are all individuals. Do you know why?

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

3 Mobile Marketing Trends You Can't Afford To Ignore

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To better understand what desktop elements will work well on mobile, conduct an A/B test. You might want to sit down when reading this next sentence. The majority of your consumers are, or soon will be smartphone owners. Hard to believe, I know. Here's some stats to drive this point home even further, courtesy of the same Forrester report. 70% of the US population uses a smartphone.

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Using Data-Driven Marketing for Business Success

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By all accounts, using this information appears to be working quite well as long as marketers understand how to separate the data and pull out the data that can provide them with the deepest insights. Run pilot campaigns to better understand how data-driven marketing works for that marketing objective. Now we've matured and we correlate our data and study it. There is help.

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The 5 Fundamentals of Account-Based Marketing You Need to Know

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And the data proves it works: 84% of B2B marketers say that ABM delivers a higher ROI than any other approach. ABM Is Personalized to Customer Needs Say you’re working your way through your morning influx of emails (inbox zero is the dream after all, right?) For true account-based marketing success, marketing and sales have to work together from the beginning. ”).

Get the Most Out of Your Holiday Marketing By Using Video in Email

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The marketer creates and uploads a single video, and the technology covers the work of identifying each email client’s video acceptance for the best possible experience. When it comes to the holiday season, everyone has their favorite movie to watch. And football is always on. Watching a screen during the holidays is a big part of my vacation experience. Seems like a no-brainer.

What Global Marketers Can Learn From Quentin Tarantino

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Arguably Tarantino's finest work, Pulp Fiction is about the the lives of two mob hit men, a boxer, a gangster's wife, and a pair of diner bandits which intertwine in four tales of violence and redemption. Seems kind of fitting to reference Quentin Tarantino just days after he announced that he would be retiring from filmmaking after his next two projects are completed.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

5 Simple Marketing Automation Tips to Improve Conversion

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This especially true if you work for a large organization. No matter what marketing technology we use to better communicate with customers and prospects, we are constantly thinking about improving the experience for us and the prospects, optimizing the results, and even just making things a little easier. But in the end, isn't it all about conversion? VP of Marketing.

How AI Will Be A Game Changer In Mobile Marketing

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Google is working hard to bring more functionality to its Assistant, so you can expect its capabilities to improve over time." Merriam-Webster's two part definition of Artificial Intelligence or AI is "an area of computer science that deals with giving machines the ability to seem like they have human intelligence; the power of a machine to copy intelligent human behavior."

Why B2C Marketers and Agencies Need to Work Together

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As a result, both groups are reengineering their internal organizations and forging new ways of working with their respective agency or brand counterparts. ” There is more to this story including the obstacles brands and agencies face to have better working relationships and how to overcome them—that you need to read it all to truly get the big picture. That Was Then.

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Why Email is Essential for Your Content Marketing Strategy

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Because it works. You want to make your content and email marketing strategies work together better and deliver a more personalized experience. This approach of personalized content only works if you know that your emails are getting through to your prospects and customers. In fact according to the Direct Marketing Association, email marketing yields an estimated 4,300% ROI.

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How to Rock the World of Events and Marketing Automation

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Don’t Work for Events, Make Events Work for You Raise your hand if your marketing team has spent countless hours uploading Excel spreadsheets or you’ve walked around trying to extract important demo notes and get them manually entered into your marketing automation system. Now if your hand is currently in the air, you are working for events. That’s powerful.

Global CMOs and the Vital Role of Culture and Teamwork

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Additionally, a strong culture bolsters a company’s brand, especially through what employees and customers broadcast on social media about how they love where they work and how they love the products or services. We often start with a centrally governed approach to maintain consistency and then work out from there, dialing in local nuances as we go. Culture and Teamwork.

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

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Why invisible machine learning works so well in the retail world. That all sounds great, but how does it work? Innovative technology in the retail world doesn’t always mean flashy gadgets. In fact, most of the industry’s most effective form of digital disruption is invisible. The same goes for Netflix and Amazon. Do you want to drive revenue overall?

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

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Email works well in this category, but again, pay attention to their behavior as the best indicators of what action you can take to get them to buy. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent.

How To Run An Effective SMS Marketing Campaign

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To make sure you get the most out of yours and end up in the first category, here are some best practices to make SMS work for your business: Make Exclusive Offers For SMS Customers. Generally, if you stick to working hours, you can avoid overstepping the timing boundaries. SMS has become a popular marketing platform for businesses in recent years and for good reason. Personalization.

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7 Compelling Reasons to Invest in Mobile Marketing

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Given the high penetration of mobile usage, marketers should treat the medium as an opportunity to help deliver the cohesive customer experience that 73% of them say they are working towards (Oracle/Econsultancy Marketing Budgets Survey 2016). Mobile has experienced a meteoric rise in recent years. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%.

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Tips to Manage the Convergence of AdTech and MarTech

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Work Together With Your Agency Partners. Modern marketers know that effective technology application largely hinges on the proper collection and management of data. Partners are critical to helping marketers drive top line and bottom-line performance across the enterprise. With this blurring of lines comes changes. In other words there is no resting on any laurels. their data.

Integrating Online Video with Your Marketing Tech Stack

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We just want our stuff to work. Video marketers spend much of their day pulling assets from numerous systems and working with many collaborators. Working with a myriad of SaaS tools and integrations is the reality of an enterprise marketer, so your online video platform needs to integrate with them all. Step 2: “What should we talk about?” ” What a win.

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The Importance of Marketing Automation in Your Modern Marketing Future

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Whether you are using marketing automation tools that are part of a larger suite or ones that are part of a partner ecosystem , this coming year is when you need to do the work to pull it all together. We asked global experts to provide their thoughts on the future of modern marketing and several of them highlighted marketing automation as the key to success in the future. Conversion rate.

Why You Are Losing Leads by Not Integrating Events with Marketing Automation

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So, how can events and marketing automation work together to bring in more leads, increase their sales pipeline, and ultimately generate more revenue? Here’s an overview of how event management has evolved, how marketing and event automation work together, and why the two are integral components to any modern marketing technology stack. What is Event Automation?

5 Reasons You Need a DMP

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How a DMP Works. A DMP takes first-party and third-party user data from numerous digital marketing channels, including your own digital properties, and aggregates it. This is the most efficient process for managing one-to-one relationships. Second-party data offers some advantages in its opportunities but generally does not involve any public data. Why Your Business Needs a DMP.

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11 of the Latest Lead Nurturing Statistics: Explained

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There is really no question that lead nurturing works when you can build a relationship with someone you understand. Every prospect who fills out a lead form, especially those who download a top of funnel ebook, is not ready to talk about your product. Sometimes they are, but the action of downloading that ebook doesn't tell you that in any way. This is where lead nurturing comes in.

Gmail, TLS Encryption and Why Email Marketers Need to Know About It

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TLS has been around for quite a long time, and was primarily used by financial services companies who were looking for a higher level of security and encryption. I am not going to go into a deep dive about TLS and how it all works. Last week, Gmail announced that they were adding a “broken lock” icon for Gmail on the web senders who didn’t support TLS. Email Marketing

What B2B Marketers Need To Know About Video

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Today, video is one of our highest opportunity influencers, but it took some work to get here. In case you hadn’t noticed, video has quickly taken over the Internet, and with it dramatically changed the behaviors of modern buyers. And this is a great thing for modern marketers. Cisco projects that video will comprise 79 percent of all Internet traffic by 2020. The Results.

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How to Decide What Marketing Metrics to Track and Report

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We try to provide some best practices and to guide you in your strategic thinking, not presume what will work for your company. Yesterday I was at a marketing event and the topic of metrics came up. That's not a huge surprise, as modern marketers continue to be concerned with justifying their activities with the right metrics of success. jumped at the chance to respond.

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The Future Will Bring More Cross Channel Marketing Opportunities

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The media is generally quick to report on the backlash to employees working on Thanksgiving, but retailers are responding to changes in shopping behavior that are forcing them to push promotional periods beyond traditional barriers. It's time for Friday Five where we present five curated recent articles on one topic. This time, it's cross channel marketing. Cross Channel Marketing

Oracle Named a Leader for 5th Consecutive Year in Gartner Magic Quadrant for CRM Lead Management

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With the rapid evolvement in digital marketing Oracle follows Agile development practices to ensure we are working on the most important industry leading enhancements relevant to our customers. Digital marketers are in a constant battle between driving leads and managing their CRM systems. What is CRM Lead Management? How did Oracle Achieve its 5th Consecutive Year as a Leader? Product New

How I Learned to Stop Worrying and Start Loving Third-Party Data

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If you tend to work in a certain sector, your first-party data—the data you get yourself—is related to that sector, of course. Don’t stop working with other companies to get good data. But there is a big difference in how first-party data and third-party data are perceived by marketers. What causes this difference? Is first-party data dependence good for business?

Why CMOs Need To Know the Difference Between Cross Channel Orchestration and Coordination

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Marketing teams need work together collaboratively and efficiently to orchestrate channel programs with that deliver consistent and personalized experiences for the customer. Let's cut right to the chase kids. It is important for CMOs and all marketers to differentiate between cross channel coordination and orchestration. How Can This Be Done? So glad you asked. How Can I Learn More?

80% of Millennials Have Been Influenced to Purchase by a Mobile Ad

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Questions You Should Answer If You Want Your Mobile Marketing to Work. Few things have had such a profound effect on the way we live, work, play and socialize as mobile devices. It's Friday which means it's Friday Five time, our weekly curated collection of five stories on one specific topic. This week, it's Mobile Marketing. Read the full story on Forbes.