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Does Paid Social Media Work?

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Wondering what works for other businesses? It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Read the full story on Social Media Examiner.

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Why Are 6 in 10 CMOs Spending Time on Methods That Don't Work?

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6 in 10 CMOs Spending Time on Methods That Don't Work. Disruptive Growth. That is at the heart of a recently-released report from Accenture entitled The C-level Disruptive Growth Opportunity. The 6 in 10 stat I referenced in the title comes directly from this report but before I get to that, I want to share some of other findings from this report. What Exactly is Disruptive Growth?

7 Ways To Use Account-Based Marketing Throughout the Year

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Here are seven ways to put the power of ABM to work for your organization: Repurpose digital content to work for specific personas to address their specific needs and issues. Some tools that work with retargeting provide account-based insights that use the IP addresses of your specific accounts to follow them as they search the Internet. A Guide-ing Light.

5 Steps to Growing Your Marketing Performance

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Our landscape is unrulier than ever before but at the end of the day, for marketers to win, we must understand what’s working and what’s not. The path to better marketing performance is a lot like to taking a wild patch of land and transforming it into a manicured garden lawn. For others, you might be facing the Mojave Desert wondering how to initiate growth.

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

4 Cross Channel Marketing Stats Marketers Need To Know Going Into 2017

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As 2016 winds down and we all look forward (hopefully) to some time off from work and spending time with family and friends, I thought it a good time to give some marketers some cross channel marketing stats to get to know up close and personal as we head into 2017. Let's dive right in shall we? Two-thirds of all shoppers regularly use more than one channel to make purchases.

7 Engaging CMO Interviews From 2016

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“We’re doing a lot of work to confront how we think about the new Xerox when a huge chunk of the company is moving under a different brand identity,” said John Kennedy, CMO of Xerox. If it doesn’t work we learn from it, and we move on." Below are 7 CMO interviews from 2016. Well, sort of. JetBlue’s Biggest Challenge Is to Keep Being Cool. Marty St.

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2017: The Year of the Data Driven CMO

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With so many options—and more arriving daily—identifying the right ones and getting them to work together is not easy. Happy New Year everyone! I hope everyone had a great holiday season and I wish nothing but the best for everyone in 2017 and beyond. Survey Says: Wrong. Picture a group of marketers on the TV show Family Feud. Surveys? Seriously? Hi, I'm Big Data. CMO Corne

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Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success

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With one master source of information to work from , all cross-channel teams are effectively singing from the same hymn-sheet. Who are you really marketing to? It may sound like a crazy question, but it’s increasingly difficult for marketers to answer these days. Prospects and customers can no longer be seen as having a single customer journey. What is a data management system?

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Over Two Thirds of CMOs Name Mobile Marketing a Top Priority For 2017

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For example, a user shopping for a new coat researches styles on a tablet at home, then wants to show the coat options to a friend at lunch on a smartphone before completing the purchase on a laptop at work. Marketing teams need work together collaboratively and efficiently to orchestrate channel programs with that deliver consistent and personalized experiences for the customer.

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How 4 Brands Are Revolutionizing the Customer Experience

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” Brands that are winning the hearts, minds, and dollars of consumers are working to tie these experiences together in a way that’s consistent and personalized. As consumers, we don’t actively think about the “customer experience” — we just know when a brand makes us feel good. It will either result in a sale or increased brand loyalty.

3 Ways to Optimize Customer Experience Via Email

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While marketers are continually working to define channel effectiveness, the “always-faithful” email channel demonstrates clear value as a helpful way to initiate, maintain, and improve customer relationships. The CX quest is on. Gartner estimated that by this year, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago.

Accelerate Conversions with Clean Data and Relevant Content

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Easily embedded into any 3rd party application or page, the content portal allows users to work in the tools they know, enriched with capabilities they need to easily share marketing-approved content that engages prospects in conversations that lead to conversion. Let’s take a look at what these new features can do. Read more about these new features in our press release. Product New

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Spamhaus Risk and the Future of Email Acquisition

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Consider implementing COI if it works for your business. These experts will work with you to provide guidance and strategic direction on how to reduce your risk of a Spamhaus listing, as well as how to optimize inbox placement rates on an ongoing basis. Email address acquisition is the life blood of any growing email marketing program. Innocent Victims. How to Mitigate Your Risk.

Why Consumer Brands and Agencies Need to Work Together

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” He cuts right to the chase because what he says speaks directly to the undeniable need for brands and their agencies to work closer together than they ever have before. If for no other reason consider that fact that there are currently more than 7 billion people on the planet right now. That number is expected to grow to 9.7 " How much stuff? Yeah, that's a lot of stuff.

CMOs Not Happy With the State of Cross Channel Marketing

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Marketing teams need work together collaboratively and efficiently to orchestrate channel programs with that deliver consistent and personalized experiences for the customer. It’s no secret that the best customers are the ones who engage with brands across multiple channels. How much growth? Companies with strong cross channel customer engagement see a 9.5% The Struggle Is Real.

The Undeniable Benefit of a Consistent Cross Channel Marketing Message

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The reason why this approach seems to work so well is because consumers actually use multiple channels when they go through the purchase process, including search engines, brand websites, and customer reviews as well as social media, blog posts, and mobile channels. However, they also want you to talk to them on other channels, including digital and traditional channels.

Talking Domain Reputation And What Email Marketers Need To Know

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Recently, we have worked with some clients who were having trouble with their warm-up. Reputation is a word that means many different things to many different people in the world of Deliverability. The idea of what reputation is and how you should apply it to your business is a big topic that we will continue to explore. Just Warming Up. IP Reputation = The Determining Factor.

3 Mobile Marketing Trends You Can't Afford To Ignore

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To better understand what desktop elements will work well on mobile, conduct an A/B test. You might want to sit down when reading this next sentence. The majority of your consumers are, or soon will be smartphone owners. Hard to believe, I know. Here's some stats to drive this point home even further, courtesy of the same Forrester report. 70% of the US population uses a smartphone.

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Why Customer Experience Is Just Like Gift Buying

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It doesn't work and worse than that, you run the risk of alienating those same people and in turn losing them - forever. Ok raise your hand if you have not even started your holiday shopping yet. Yes, my hand is firmly raised. Trust me, we are not alone for many holiday shoppers are in the same dilemma. But that's another story for another time. " Who is all , anyway?

5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer's Journey

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This may seem like a tremendous amount of work to just throw on your plate, but, really, it’s optimizing all the work you did on that one asset. What decision makers need to see is the direct impact of the purchase, and x, y, and z of how it will work for them. Consider these two points: 67% of the buyer’s journey is now digital. Consideration stage. Decision stage.

Using Data-Driven Marketing for Business Success

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By all accounts, using this information appears to be working quite well as long as marketers understand how to separate the data and pull out the data that can provide them with the deepest insights. Run pilot campaigns to better understand how data-driven marketing works for that marketing objective. Now we've matured and we correlate our data and study it. There is help.

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With Email Deliverability Comes A Huge Responsibility

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One of the things that I find most interesting about customers in these different stages, is the way they understand how deliverability actually works, and what they can and can’t do to change it. I am privileged to manage global deliverability, across all Oracle Marketing Cloud properties. The End Comes First. Let’s start with the end-game first. The Deliverability Reality.

Improve Customer Experience and Email Deliverability With a Preference Center

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Using the additional data points collected from your preference center, you can minimize these deliverability risks and begin the real marketing work to keep subscribers engaged for years to come. Most people like to be given a choice. Sure you can fit them all into one bucket and no one will know better, but for how long can you get away with that? Let’s not wait for that day.

Why Email is Essential for Your Content Marketing Strategy

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Because it works. You want to make your content and email marketing strategies work together better and deliver a more personalized experience. This approach of personalized content only works if you know that your emails are getting through to your prospects and customers. In fact according to the Direct Marketing Association, email marketing yields an estimated 4,300% ROI.

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What the Holidays and Account Based Marketing Have in Common

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Sure, you can make all of the arrangements, plans, and decisions on your own, but it is so much better (and merrier) when you work on these activities together. The plethora of work will get done faster, more accurately, and with less effort for all involved if there is collaboration. Here’s what crossed my mind: Both are highly anticipated. Both require considerable research.

3 Ways to Connect Video Advertising to the Customer Journey

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Based on our experience working with data-driven marketers, we’ve observed strong trends towards video personalization and increasing demand to integrate video marketing into the customer journey. To fully maximize your video strategy , here are three ways you can connect video advertising to the customer journey and make it work harder for you—ultimately gaining higher ROI.

7 Things Your Email Deliverability Consultant Wish You Knew

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If you work in email marketing, you need to manage your deliverability along with the other considerations that go into having an effective, successful email marketing program. As an email marketer, you know email marketing success depends on sustainable inbox placement, but there is a lot of conflicting information out there. What do you really need to know about deliverability?

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

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Why invisible machine learning works so well in the retail world. That all sounds great, but how does it work? Innovative technology in the retail world doesn’t always mean flashy gadgets. In fact, most of the industry’s most effective form of digital disruption is invisible. The same goes for Netflix and Amazon. Do you want to drive revenue overall?

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

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Email works well in this category, but again, pay attention to their behavior as the best indicators of what action you can take to get them to buy. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent.

Why Your Brand Should Start Using Qualitative Data

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The words “in 2016” could make people start comparing this year to last year, which is more mental work than you would likely intend. With an open-ended question, users do the hard, validating work for you—choosing their answer from, literally, an infinite mental field. But what exactly do we mean when we use the word ‘data’? Methods & Word Choice.

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Data Driven Marketing Without a Data Management Strategy is Like a Day Without Coffee

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Consider a dynamic organization, working hard to connect with their customers and prospects. Each of those marketers makes it their job to deliver on or exceed expected results and outputs—but in many cases, they’re working with a limited visibility into what success looks like. Ok, ok my title is just a tad self-serving, being the coffee-consuming-beast that I am but.

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Let’s Celebrate the 2017 Markie Awards Finalists!

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But, as a Modern Marketing heroes, they have chosen marketing automation to do the work of ten people with just themselves and a trusty sidekick running the show. Second City Works - Second City Works’ the “Got Your Back Diversity and Inclusion Campaign resulted in 37 direct opportunities, $304,000 in pipeline, and $104,000 in revenue. at Mandalay Bay in Las Vegas. Cisco.

Get More Value Out of Your MarTech Investments: Balancing People, Processes and Technology

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Finally, others say they are so busy working through their to-do lists that they don’t have the time to optimize what they are doing. It just won’t work. You have to participate in the training, read the product documentation, understand the overall strategy/vision, and put in the hard work. According to Gartner, CMOs will likely spend more on technology than CIOs.

How To Run An Effective SMS Marketing Campaign

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To make sure you get the most out of yours and end up in the first category, here are some best practices to make SMS work for your business: Make Exclusive Offers For SMS Customers. Generally, if you stick to working hours, you can avoid overstepping the timing boundaries. SMS has become a popular marketing platform for businesses in recent years and for good reason. Personalization.

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7 Compelling Reasons to Invest in Mobile Marketing

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Given the high penetration of mobile usage, marketers should treat the medium as an opportunity to help deliver the cohesive customer experience that 73% of them say they are working towards (Oracle/Econsultancy Marketing Budgets Survey 2016). Mobile has experienced a meteoric rise in recent years. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%.

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Lead Scoring Setup is Not a Set-It and Forget-It Activity

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Time to Review Your Results You need to work backwards from closed sales and determine how your marketing attributes actually aligned with those prospects who became customers. The turn of the calendar is often a good time to review your marketing plans and make sure every thing is on track for success. Specifically the MQL, or marketing-qualified leads. What Needs to Be Updated?