Dividing up the work and making up a schedule can be helpful. You can look at your writing project as a 20-page e-book or you can look at it as 1 paragraph in the morning, 1 in the afternoon, and 1 before you leave work that you complete over a period of time. Starting out slowly and expanding each thought and idea will make the work more manageable. However, spreading work out over a period of time might not work for everyone. See what works best for you. Communicating is a major part of your daily life. Remember Why You’re Writing. So there it is. MORE >>

You don’t have to miss a game if you’re traveling for work. Television used to be simple. Your TV was connected to a cable and you received a certain amount of channels that were paid for in advance. These channels brought you a variety of shows. And every night, no matter how inconvenient it was, you would park yourself in front of the TV at the designated time to catch your favorite show. Although this setup was simple, it was far from being tailored to the consumer. Television, and the viewing experience, has drastically evolved in recent years. You’re no longer stuck on the couch. MORE >>

Pat is a contractor and is currently working on a home renovation project. “Big Data” means much more than mere size. There is incredible value and opportunity to be derived from an in-depth understanding of the data: data analysis and insight by Communications Service Providers (CSPs) will provide a baseline view of how, when and where customers use their services. In today’s world where more and more content, services, and offers are being provided by third parties, data-driven insight can lead to valuable knowledge about the customer and increase the value CSPs provide. Pat is a man! MORE >>

In real business, we actually have more choices and can use two perspectives in our analytical work. Think of this analogy: vegetables don’t always taste great unless they are cooked. Furthermore, these vegetables won’t be loved unless they are cooked to reveal the right color and consistency thus making them appetizing. Likewise, for the best response to your marketing programs, interactions should be “cooked” according to your customers’ particular preference. Analysis plays a critical role in this process. Also, demographic information is an important building block in this analysis. MORE >>

Based on my experience of working with companies going through this kind of transition, the good news is that most make significant progress.  With so much discussion about the importance of an effective online interaction strategy, it's surprising how many companies have yet to fully embrace the power of digital strategies and tactics.  Many are "digital capable", meaning that they have the ability to plan and execute isolated digital tactics.  The vision will guide and sustain you through all of the changes you will need to make along the way. That is no longer tenable.  MORE >>