Viral content is extremely popular in consumer marketing and it can work just as well in industrial marketing with some tweaking. Infographics, short for information graphics are hot right now. It seems everyone is creating one these days. Infographics have been around for a while and are used to communicate complex concepts visually and easily. If done right, they can be very effective in content marketing for manufacturers and industrial companies. Infographics fit the bill the perfectly for this purpose. Infographics. Videos that are non-product oriented. Infotaining” stuff. MORE >>

This has worked great in the past but the Internet and digital marketing have changed how that process works today. One thing is certain; “business as usual” is not working in the industrial sector. Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. For the sake of simplicity, I’ll refer to it as digital marketing in this post and state that content is what drives this engine for generating qualified leads and creating sales opportunities. MORE >>

am working right now on creating a new blog site for a manufacturing client that is scheduled to launch in mid Q1 2012.  These videos may lack the slick, studio quality but the informal approach seems to work well with the target audience. I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and graphs about B2B content marketing. In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. MORE >>

They work because the content is mainly about features that help engineers specify these industrial products. [.]. Press or news releases about industrial products have been and still are very popular. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. B2B Marketing Collateral Business Blogs Content Marketing Inbound Marketing Industrial Blogs Industrial Marketing Blogging News Rleases Press Rleases MORE >>

Generating new leads, qualifying and nurturing them until they turn into a RFQ is too much work for them. Here are the steps I go through to change their minds and have worked well for me: Step 1: Give them an overview of what inbound marketing is all about and how it differs from traditional outbound marketing. BTW, did you realize that the above plan of action wouldn’t work unless I had a blog that is devoted to industrial marketing? To most of these decision makers winning new business is strictly a numbers game. It is not an easy sell for me to change this mindset. MORE >>