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Pandemic Pivoting: Four Successful Marketing Strategies from Big Brands

Hive9

During a recent panel discussion hosted by Reuters Events ( Strategic Marketing 2021 ), we got the chance to talk with several marketing leaders to see what specific strategies actually worked for them and their big brands when marketing conditions and expectations were sent into an upheaval.

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Your Marketing Campaign Shouldn’t Take Ages to Launch: A Story of Denise and Christine

Hive9

their campaign strategy to address their audience’s focus on remote work or virtual events. To get a sense of the current struggle, let’s take a look at what marketing leaders Denise and Christine have been up to.

Planning 264
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How Can Retail Marketers Better Meet Their Goals? Start With the Right Martech

Hive9

Although these martech leaders put acquiring new customers and improving customer experience at the top of their list of goals, they’re not actually able to spend enough time working directly to reach them. To combat this problem, first and foremost, they need to get more from their martech stack.

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The Foundation of a Successful Agile Marketing Team: Centralization

Hive9

It didn’t work out for Michael Scott either.) “Agile marketing won’t happen on its own by declaring, ‘We are now an agile marketing organization!’” Brien said, adding that this approach would be a “recipe for disaster.” (It Instead, to bring everyone on board, “you have to enable your teams” and “train people on an agile mindset.”.

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The Planning Disconnect: Building an Integrated Marketing Strategy

Hive9

In theory, a marketing department is one entity, with each part working for the good of the whole. In practice, the different parts of the marketing team are often largely disconnected from one another and focused on their own work and goals – whether or not they line up with those of their team.

Planning 102
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What To Do When Marketing Metrics Fall Short

Hive9

The great thing about having access to enhanced marketing data is that it shows you what works. The corollary, of course, is that it also shows you what isn’t working in your marketing mix. Although unpleasant, digging into the drivers behind underperforming metrics are critical to improvement in your bottom line.

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5 Metrics to Ensure Sales and Marketing Harmony

Hive9

Marketing and sales have to work together to succeed. On the other hand, the results can be significant when the teams start to work together. They just do. No one benefits when either group is adversarial, or even just disconnected.

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