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Why working in marketing makes you bitchy

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Part of this irritability may stem from the copious amounts of BS shoveled at us each day, but a new “ State of Marketing Work ” report from Workfront points to some other factors. In fact, reading this report, it’s hard to believe you might work in marketing and NOT be kind of a b h. Some of the highlights of the findings include: Marketers now work 45.9 When asked what gets in the way of work the most, marketers say wasteful meetings (62%) and excessive oversight (51%) are the biggest offenders. Work spaces where people are shoulder to shoulder.

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When all the hard work on social media … just doesn’t work

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Nobody has worked harder to build a digital consulting business than Ray. And, it didn’t work. The following post is about the choice I made to leave my company, NewRayCom to work in a Call Center. When social media doesn’t work. thought I had thrown away the last six years working as a digital marketer. And, it didn't work. What went wrong?

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5 Big tips to make LinkedIn ads work for you

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Stop expecting people to work that way. 3. One of the best converting offers I’ve worked with was a piece of content promoted with the line “we’ve read all the books so you don’t have to.” ” We didn’t promise profits, growth, or business efficiency, even though that is the space we were working in. And it worked extremely well. 4.

The Data-Driven Sales Team: Why Social Selling Works

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Social Selling Works. The post The Data-Driven Sales Team: Why Social Selling Works appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Social Selling Works. Over the last three years I’ve been doing quite a bit of “social selling” training for big companies and it has been an interesting experience. I see that some people are eager to embrace the change.

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

HR and social media: 7 Ways HR needs to act like marketing

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Why wouldn’t we provide the same kind of attention to people who want to work for us and lead us into the future? 3. Text-heavy descriptions of what the company does instead of stories (especially videos) of how the company feels to people who work there. By Mark Schaefer. wrote awhile back that digital transformation would not necessarily be led by marketers. Talent competition.

Do you need copyright permission every time you quote someone’s work?

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Which copyrighted works you can legally use (and how much you can legally use) present confusing questions, which I’ve covered previously for this blog. On the opposite end of the spectrum are publishers and companies so risk averse that they won’t take a chance on using even tiny snippets of copyrighted works for the purpose of comment. Yet confusion abounds. So no. Happy curating!

Four profound marketing megatrends for 2016 and beyond

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This works against the traditional “inbound” strategy of populating social channels with links that direct back to your site. The ability to access a realistic, addictive 360-degree world will transform the way we: Collaborate and work. This works against the traditional “inbound” strategy of populating social channels with links that direct back to your site.

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How to turn social media connections into an actionable audience

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” Building social media connections that work. It take consistency and quality work to get there. By Mark Schaefer. Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. It doesn’t. Most of the time, your social media connections begin as “weak relational links.” Fowler.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Three Types of Goals and KPIs Needed for Social Media Analytics

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We use the following diagram to help our clients understand how goals and KPIs work together to help choose the right social media analytics … the ones that will guide their company in the direction of proving real return on investment versus focusing on vanity metrics. You will have to work to uncover other goals and therefore KPIs that are needed to sustain. By Brooke B.

The disconnect between social media popularity and business effectiveness

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think you can see this at work in your own experience. Influence built on real effort and original content – our own hard work, our own voice — can free us from the shackles of traditional trappings of influence associated with going to an Ivy League School, living in the right part of town, having movie star good looks, or kissing the right butts. Do great work.

8 Strategies to stand out when you’re late to the content marketing game

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know that sounds disappointing and strange, and I don’t think that is the right strategy for everybody (including me!), but that’s the way the dynamics of the web works for now. When an acting career didn’t work out she combined her love of comedy with another passion — food — and created both written and video content that was food at its funniest.

Seven Essential Mobile Apps for Marketers

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If you travel for work (or heck, just travel), you want Tripit PRO. By Kerry Gorgone, {grow} Contributing Columnist. Back in 2014, I wrote a post on essential mobile apps  for marketers. It’s been a while, and since apps change more often than Kim Kardashian’s phone number, I thought it was time for an update. These days I have 144 apps on my phone. IFTTT: https://ifttt.com. Pricing: Free.

Why it’s a very good sign that people don’t read your content

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And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing. I was working so hard, and creating content that was pretty darn good. have worked hard to build your loyalty over eight years of blogging. By Mark W. Schaefer. Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

How to become an influencer (even if you’re a little guy!)

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If you love working out, and you’re in the fitness industry, you could be the go-to fitness person for moms, teenagers, people above 40, etc. Because of that content, I’ve already started working with several companies and have become an ambassador for several brands. 7. After months of commitment and hard work, my new brand is finally starting to take off.

Four ways Facebook Instant Articles will dramatically impact marketing

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It’s also rumored that LinkedIn is working on a version of this, as well. Content marketing will still work, but it will work in new ways and it’s time to get to adjust. Something important is about to happen, and the impact on content marketers will be profound. Let’s look at the implications for digital marketers. 1. shift in distribution. shift in monetization.

Should your content generate leads or relationships?

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Can you work with us? This is a perfect example of how the “relationship” content model works. Which works for you? The downside is that it has taken a long time to build the authority through my content that earns that business … but it works (and I have been profitable every year). “Are you sure that’s the right goal?” Wait a minute.

Does every business need content marketing? A reality check.

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Many employees are second- or third-generation workers and are stuck in very old and unproductive work habits. This week I came across a quote from a speaker at the Content Marketing World conference: “Content marketing works every time, for every business, in every industry.” Content marketing absolutely works in the right situation, and it works really well.

The uncomfortable state of content marketing metrics

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But it doesn’t always work that way. think the answer is also embedded in the new CMI findings: 65 percent of the marketers say “measurement” is their top priority, specifically figuring out “what content works and what doesn’t.” How many people are viewing our work?” But it doesn't always work that way. This is not good.

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Use This Agenda For Your 2016 Content Marketing Plan

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This audit allows us to work smarter, not harder. When I first started working with this client, they had 30+ comps they were keeping an eye on. Putting Your Content Marketing Plan To Work. After you’ve done your homework (and are probably exhausted and ready for a stiff drink) it’s time to put your plan to work. The Content Marketing Plan (Agenda). Images.

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Four online business rules that don’t exist any more

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By Mars Dorian, {grow} Contributing Columnist. A few days ago, I was working my face off in my creative cave, realized my social battery was drained, and decided to join a bar meet-up in my hometown of Berlin. I had a chance to talk to online entrepreneurs from all over the world and listened to their unique business stories. The funny thing? No college degree, no training. Ancient, duuude.

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5 Reasons most content marketing is FAR behind where it needs to be

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These are people who go to work every day knowing they need to move content like their careers depended on it … because it does. If you’re in an office cubicle and want to sneak a peek at the news headlines, are you going to have the sound up or wear headphones that may signal you’re not working? But how do we get them to COME BACK again? They deliver something new.

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5 questions you should ask yourself every day before bed

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That unhealthy working routine forced me to visit a doctor who advised me to bring order into my day. If these productivity framings worked for a pseudo-vampire, they will work for you. Yeah, I know, it sounds Cheesy with capital C, but what can I say, it abso-freaking-lutely works. Well, a Japanese friend of mine worked on the official tourist website for Tokyo.

7 Ways a small business can use social media resources wisely

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People seeking information before working for you might very well start on Facebook and Twitter. Video might work best? Should you re-allocate?  If you just pile more work on to existing employees this will probably fail. 6) Re-frame the opportunity. Don’t get me wrong — short-term financial benefits are certainly possible — but in general, it takes time to work toward that.

Adapting To The NEW Consumer With Better Analytics

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Technology has enabled this scale and efficiency but performance as Deanie eludes to is still waning: ” Advertising is no longer working, Trade investment is not working. By Brooke B. Sellas, {grow} Contributing Columnist. While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. Now it is. Brooke B.

20 Ideas to super-charge your social media network

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Generally inexpensive and it has worked for my clients. By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? That is usually overlooked, which leads to disillusionment. It is really, really hard to get content to move. Don’t wait for it to happen.

One easy tip to increase content sharing immediately

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haven’t seen research comparing optimized tweet buttons versus non-optimized but I would guess this could increase content sharing on Twitter by at least 100 percent while also giving you appropriate credit for your work. In this world of extreme information density , creating great content is certainly no guarantee that anybody will see it. You are basically daring  readers to share!

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Break the mold: Why content marketing needs to be like a chalupa

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It’s unlikely that a content strategy that worked five years ago will work today. Because content marketing done well works, and every study shows that content-producing budgets are escalating across the board. Blog posts and how-to videos still work of course, but they are probably becoming less effective in a saturated, information-dense world. Taco Salad.

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What are the most reliable content channels to connect with customers?

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Disclosure: Book link is an affiliate link. I was provided with a free copy of Content Inc.In the last two years, I have received compensation for my work on various projects from both Jay Baer and Joe Pulizzi. One of these topics was a discussion on the most reliable ways to deliver your content. Is anybody reading it? Does anybody care? People subscribe. They sign up. They opt-in.

28 Super Easy Tips on How to Promote Your Content

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” It seems we get stuck in that rut of spending all of our creative energy and time on creating our content, and then once we hit publish we forget that we MUST work on sharing that content. Here’s what I do: We have a monthly newsletter with themes, so I only share a post from the past month if it fits with the theme we’re working with. By Brooke B. Ask questions.

Content Shock is here. Now what?

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My post was a call to arms, pointing out that what worked in content marketing a few years ago — when content was a novelty — will not work in this era or overwhelming information density. What distribution tactics are working today. About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. Google it! Enjoy!

5 Ways to keep up with the avalanche of online customer feedback

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As chronicled by John Dijulius in The Customer Service Revolution , Umpqua Bank in Portland, Oregon works hard to harvest customers‘ opinions, even while they are visiting a branch location. By Jay Baer, {grow} Community Member. Mobile technology and the explosion of review sites and forums have made it easier than ever for customers to provide feedback – good and bad. You‘d save 41 percent!

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Snapchat engagement and other myths

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But overall, I don’t think most businesses are equipped to succeed in the quirky and ephemeral world of Snapchat. I am currently working with a Fortune 100 company that wants to be cool enough to attract hip new employees. I have been absorbing as much as I can about Snapchat and its potential for businesses. But is that true? Engagement happens in the quietest places.

Case study: Small business content marketing success

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Here’s how I did it … “Traditional” marketing didn’t work. read everything Marcus wrote about blogging and set to work on answering every question our customers had ever asked us. Opportunities have arisen to work with brands reviewing their pet-related products. Speaking By Kate McQuillan, {grow} Community Member. It was time for a big decision.

The business case for unbranded content

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You could have a massive marketing budget and team of writers and designers, but if no one engages enough to share your content and ideas, then it’s just not working. Six ways to make unbranded content work for you. In this age of overwhelming content, our consumers can steer around what bore them. Why would you create content and not even take credit for it? The answer?

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From newbie to expert, here are the best social media tools for your business

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Works best in Chrome or on iOS. If you’re working full time, you might end up subscribing for 2-3 months in order to thoroughly learn your Photoshop skills, but it will be worth it. Works best in Chrome or on iOS. By Kiki Schirr, {grow} Contributing Columinst. ” I have difficulty answering. Some people might not be the same level across the chart, though. Images.

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7 Reasons Your Content Marketing Strategy Isn’t Working

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Guest post by {grow} Community Member Sarah Goliger. Not to mention, it also provides a great opportunity to create more ways to engage your website visitors and social media followers.  But while it is extremely important, having a good content strategy isn’t always easy.  Here are 7 reasons your content strategy might not be generating leads as effectively as it should be. 1.

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Why it takes so long to achieve social media success

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This chart would imply that you have to work hard on your social media marketing for at least 3-4 years before most businesses see an impact on sales. If you need to drive rapid awareness or pump up sales with a coupon, advertising still works really well (assuming people see your ads!). If you’re impatient, social media is probably the wrong marketing channel for you.