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When all the hard work on social media … just doesn’t work

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Nobody has worked harder to build a digital consulting business than Ray. And, it didn’t work. The following post is about the choice I made to leave my company, NewRayCom to work in a Call Center. When social media doesn’t work. thought I had thrown away the last six years working as a digital marketer. And, it didn't work. What went wrong?

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5 Big tips to make LinkedIn ads work for you

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Stop expecting people to work that way. 3. One of the best converting offers I’ve worked with was a piece of content promoted with the line “we’ve read all the books so you don’t have to.” ” We didn’t promise profits, growth, or business efficiency, even though that is the space we were working in. And it worked extremely well. 4.

The Data-Driven Sales Team: Why Social Selling Works

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Social Selling Works. The post The Data-Driven Sales Team: Why Social Selling Works appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Social Selling Works. Over the last three years I’ve been doing quite a bit of “social selling” training for big companies and it has been an interesting experience. I see that some people are eager to embrace the change.

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Do you need copyright permission every time you quote someone’s work?

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Which copyrighted works you can legally use (and how much you can legally use) present confusing questions, which I’ve covered previously for this blog. On the opposite end of the spectrum are publishers and companies so risk averse that they won’t take a chance on using even tiny snippets of copyrighted works for the purpose of comment. Yet confusion abounds. So no. Happy curating!

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

Why it’s a very good sign that people don’t read your content

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And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing. I was working so hard, and creating content that was pretty darn good. have worked hard to build your loyalty over eight years of blogging. By Mark W. Schaefer. Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code.

How to turn social media connections into an actionable audience

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” Building social media connections that work. It take consistency and quality work to get there. By Mark Schaefer. Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. It doesn’t. Most of the time, your social media connections begin as “weak relational links.” Fowler.

Should your content generate leads or relationships?

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Can you work with us? This is a perfect example of how the “relationship” content model works. Which works for you? The downside is that it has taken a long time to build the authority through my content that earns that business … but it works (and I have been profitable every year). “Are you sure that’s the right goal?” Wait a minute.

Four ways Facebook Instant Articles will dramatically impact marketing

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It’s also rumored that LinkedIn is working on a version of this, as well. Content marketing will still work, but it will work in new ways and it’s time to get to adjust. Something important is about to happen, and the impact on content marketers will be profound. Let’s look at the implications for digital marketers. 1. shift in distribution. shift in monetization.

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”

The uncomfortable state of content marketing metrics

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But it doesn’t always work that way. think the answer is also embedded in the new CMI findings: 65 percent of the marketers say “measurement” is their top priority, specifically figuring out “what content works and what doesn’t.” How many people are viewing our work?” But it doesn't always work that way. This is not good.

Case study: Small business content marketing success

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Here’s how I did it … “Traditional” marketing didn’t work. read everything Marcus wrote about blogging and set to work on answering every question our customers had ever asked us. Opportunities have arisen to work with brands reviewing their pet-related products. Speaking By Kate McQuillan, {grow} Community Member. It was time for a big decision.

Four online business rules that don’t exist any more

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By Mars Dorian, {grow} Contributing Columnist. A few days ago, I was working my face off in my creative cave, realized my social battery was drained, and decided to join a bar meet-up in my hometown of Berlin. I had a chance to talk to online entrepreneurs from all over the world and listened to their unique business stories. The funny thing? No college degree, no training. Ancient, duuude.

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A thought exercise on social media and critical thinking

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The heavy multi-taskers were found to be more easily distracted, less able to control their working memory, and less able to concentrate on a task when compared to the light multi-taskers. . By Mark Schaefer. received a pretty big shock recently, a discovery that made me re-think who I am and what I know. For many years I have enjoyed digging into my family history. The mind game.

Use This Agenda For Your 2016 Content Marketing Plan

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This audit allows us to work smarter, not harder. When I first started working with this client, they had 30+ comps they were keeping an eye on. Putting Your Content Marketing Plan To Work. After you’ve done your homework (and are probably exhausted and ready for a stiff drink) it’s time to put your plan to work. The Content Marketing Plan (Agenda). Images.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.

Three Ways Leaving the 9-5 for Entrepreneurship Improved My Life

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managed to work in the months leading up to my departure to design my own plans so that I continued with coverage. This is the classic feast-or-famine mentality of consulting work. hadn’t realized how working from home might impact my productivity, or happiness. You’ll work nonstop. The headline alone says it all: “ Stop touting the crazy hours you work.

20 Ideas to super-charge your social media network

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Generally inexpensive and it has worked for my clients. By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? That is usually overlooked, which leads to disillusionment. It is really, really hard to get content to move. Don’t wait for it to happen.

7 Ways a small business can use social media resources wisely

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People seeking information before working for you might very well start on Facebook and Twitter. Video might work best? Should you re-allocate?  If you just pile more work on to existing employees this will probably fail. 6) Re-frame the opportunity. Don’t get me wrong — short-term financial benefits are certainly possible — but in general, it takes time to work toward that.

5 Reasons most content marketing is FAR behind where it needs to be

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These are people who go to work every day knowing they need to move content like their careers depended on it … because it does. If you’re in an office cubicle and want to sneak a peek at the news headlines, are you going to have the sound up or wear headphones that may signal you’re not working? But how do we get them to COME BACK again? They deliver something new.

Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

Snapchat engagement and other myths

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But overall, I don’t think most businesses are equipped to succeed in the quirky and ephemeral world of Snapchat. I am currently working with a Fortune 100 company that wants to be cool enough to attract hip new employees. I have been absorbing as much as I can about Snapchat and its potential for businesses. But is that true? Engagement happens in the quietest places.

Break the mold: Why content marketing needs to be like a chalupa

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It’s unlikely that a content strategy that worked five years ago will work today. Because content marketing done well works, and every study shows that content-producing budgets are escalating across the board. Blog posts and how-to videos still work of course, but they are probably becoming less effective in a saturated, information-dense world. Taco Salad.

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One easy tip to increase content sharing immediately

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haven’t seen research comparing optimized tweet buttons versus non-optimized but I would guess this could increase content sharing on Twitter by at least 100 percent while also giving you appropriate credit for your work. In this world of extreme information density , creating great content is certainly no guarantee that anybody will see it. You are basically daring  readers to share!

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5 Ways to keep up with the avalanche of online customer feedback

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As chronicled by John Dijulius in The Customer Service Revolution , Umpqua Bank in Portland, Oregon works hard to harvest customers‘ opinions, even while they are visiting a branch location. By Jay Baer, {grow} Community Member. Mobile technology and the explosion of review sites and forums have made it easier than ever for customers to provide feedback – good and bad. You‘d save 41 percent!

Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

28 Super Easy Tips on How to Promote Your Content

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” It seems we get stuck in that rut of spending all of our creative energy and time on creating our content, and then once we hit publish we forget that we MUST work on sharing that content. Here’s what I do: We have a monthly newsletter with themes, so I only share a post from the past month if it fits with the theme we’re working with. By Brooke B. Ask questions.

The business case for unbranded content

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You could have a massive marketing budget and team of writers and designers, but if no one engages enough to share your content and ideas, then it’s just not working. Six ways to make unbranded content work for you. In this age of overwhelming content, our consumers can steer around what bore them. Why would you create content and not even take credit for it? The answer?

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Why Instagram will not kill Snapchat

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And it works really well. We already have one social network and it works fine. By Mark W. Schaefer. The social media world woke up yesterday and found out that Instagram had implemented a new functionality called “stories,” which makes it look a lot like … Snapchat. In fact, they pretty much copied them stroke for stroke. Facebook has virtually unlimited resources.

What are the most reliable content channels to connect with customers?

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Disclosure: Book link is an affiliate link. I was provided with a free copy of Content Inc.In the last two years, I have received compensation for my work on various projects from both Jay Baer and Joe Pulizzi. One of these topics was a discussion on the most reliable ways to deliver your content. Is anybody reading it? Does anybody care? People subscribe. They sign up. They opt-in.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Content Shock is here. Now what?

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My post was a call to arms, pointing out that what worked in content marketing a few years ago — when content was a novelty — will not work in this era or overwhelming information density. What distribution tactics are working today. About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. Google it! Enjoy!

Social media giants tighten their grip on small content producers

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The promise was: Be passionate, work your face off, and you can create your one (wo)man media empire. The digital wonderland of milk, honey and bits, and for a while, it worked. By Mars Dorian, {grow} Contributing Columnist. The digital age is supposed be the era of the solopreneur, allowing ordinary human content producers like you and me to start their own online media empire.

Is content swiping smart marketing or brand desperation?

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By Mark Schaefer. The race to publish meaningful and relevant content is furious. But a new development I uncovered pushes some new boundaries. Is this development creative genius or pathetic stealing? I was doing some research on marketing education and came across a seemingly  helpful article on Forbes. But something did not seem quite right. Here’s a screen shot. The mechanics of swiping.

From newbie to expert, here are the best social media tools for your business

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Works best in Chrome or on iOS. If you’re working full time, you might end up subscribing for 2-3 months in order to thoroughly learn your Photoshop skills, but it will be worth it. Works best in Chrome or on iOS. By Kiki Schirr, {grow} Contributing Columinst. ” I have difficulty answering. Some people might not be the same level across the chart, though. Images.

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Evangelizing a Content Marketing Program

working, and as a result, creating content people. work so you can create better content and con- tinuously build a bigger and better audience. Moye publishers 15 to 20 stories each month through a “virtual news- room,” as most of the team, including Moye, works remotely. doesn’t work in the modern media landscape. All rights reserved. Introduction 4 II. The hotel giant.

Why it takes so long to achieve social media success

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This chart would imply that you have to work hard on your social media marketing for at least 3-4 years before most businesses see an impact on sales. If you need to drive rapid awareness or pump up sales with a coupon, advertising still works really well (assuming people see your ads!). If you’re impatient, social media is probably the wrong marketing channel for you.

Are you ready for the mega-shift from social media to private media?

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Through … Bots —  Facebook is working on smart bots that can hold human-like conversations. This seems like the foundational technology that would make this work on a large scale. Here is what I have seen occurring: WhatsApp has rapidly become the biggest messaging service in the world with more than 1 billion users. More than 900 million people use Messenger now.

The strategy behind the content

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At the end of each year I reflect on what I need to do more of or less of … what is working now and what will be working in the coming year. A lot of this reflection is spent on the time I spend creating content. Writing a book is the hardest work I do. I do not slap together bits of research and the odd blog post like some of the other books out there. Everything. Books.

How to write 3,000 words every day when you don’t feel like it

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Here is my Kaizen at work over my five-year writing journey: 2010: average word count: approx. Here is my Kaizen at work over my five-year writing journey: 2010: average word count: approx. By Mars Dorian, {grow} Contributing Columnist. Every month, I meet up with a group of content creators and onlinepreneurs in some raunchy Berlin cafe. You can learn only so much.” See above.

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."