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5 Big tips to make LinkedIn ads work for you

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Stop expecting people to work that way. One of the best converting offers I’ve worked with was a piece of content promoted with the line “we’ve read all the books so you don’t have to.” ” We didn’t promise profits, growth, or business efficiency, even though that is the space we were working in. And it worked extremely well.

When all the hard work on social media … just doesn’t work

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Nobody has worked harder to build a digital consulting business than Ray. And, it didn’t work. The following post is about the choice I made to leave my company, NewRayCom to work in a Call Center. When social media doesn’t work. Ray working at a Call Center? . I thought I had thrown away the last six years working as a digital marketer. Crazy?

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Why working in marketing makes you bitchy

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Part of this irritability may stem from the copious amounts of BS shoveled at us each day, but a new “ State of Marketing Work ” report from Workfront points to some other factors. In fact, reading this report, it’s hard to believe you might work in marketing and NOT be kind of a b h. Some of the highlights of the findings include: Marketers now work 45.9 When asked what gets in the way of work the most, marketers say wasteful meetings (62%) and excessive oversight (51%) are the biggest offenders. Work spaces where people are shoulder to shoulder.

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The Data-Driven Sales Team: Why Social Selling Works

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Social Selling Works. The post The Data-Driven Sales Team: Why Social Selling Works appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Social Selling Works. Over the last three years I’ve been doing quite a bit of “social selling” training for big companies and it has been an interesting experience. I see that some people are eager to embrace the change.

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Four profound marketing megatrends for 2016 and beyond

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This works against the traditional “inbound” strategy of populating social channels with links that direct back to your site. The ability to access a realistic, addictive 360-degree world will transform the way we: Collaborate and work. This works against the traditional “inbound” strategy of populating social channels with links that direct back to your site.

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Stop creating Random Acts of Content

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I started working with Stephen in 2011 and over the ensuing years he created content consistently that captured “The Magic of Provence” — part of our long-term marketing plan. By Mark Schaefer. I was sitting in a workshop with my friends at a big multi-national company and, like many companies, they were struggling to come up with a comprehensive content marketing plan.

Do you need copyright permission every time you quote someone’s work?

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Which copyrighted works you can legally use (and how much you can legally use) present confusing questions, which I’ve covered previously for this blog. On the opposite end of the spectrum are publishers and companies so risk averse that they won’t take a chance on using even tiny snippets of copyrighted works for the purpose of comment. Yet confusion abounds. The answer is no. So no.

How to ruin your content by overthinking things

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But instead of going back to sweat over every word, I look at the clock and give myself a deadline — I will work on this for 15 minutes and then this post is completed! By Mark Schaefer. It’s honesty time. I was a content screw-up in my early years because I made everything too complicated. When I started teaching, my college classes were FAR too packed with information.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Content shock re-visited, the content marketing myths and realities

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It was the most-researched post I had ever delivered to the publication and it took many hours of work. “Oh great,” he said, “we want to create content and now you tell us it may not work as well any more. Social media marketing, mobile, content … it all works really well. These cycles of supply and demand are the way the world has always worked.

Why 30 may be the most important number of your career

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Naturally, I wanted to discover how long it took them before they started seeing some results of their hard work (which, without exception, involved creating content of some kind). By Mark Schaefer. I come from a world that celebrates impatience. Life was run in the short-term. It was not unusual to compromise long-term benefits for short-term realities. The magic of 30. Two and half years.

The greatest content marketing case study in history

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Tears were streaming down the faces of the customers as they saw their hard work on display for all the world to see. By Mark Schaefer. I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study. I even asked GE for help but they could not locate the story either. Here we go. The reaction was amazing.

Why content is your enemy and experiences are your friend

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I used to work in the packaging business and I was on a team challenged by Coca-Cola to create an aluminum can that was shaped like a Coke bottle. Isadora Becker as Marge Simpson. By Mark Schaefer. I recently had an interesting conversation with my friend Jeremy Floyd , the CEO of FinWorx , and he made a provocative comment. “Content has become the enemy.” Jeff Pundyk. Really.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

In case you missed it, the best marketing posts of 2016

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Well, when an industry leader declares that content marketing works for every business every time, somebody has to just say no. By Mark Schaefer. How many people read an individual blog post? I really have no idea. Are you a subscriber? Do you see my writing on Facebook or LinkedIn? Maybe you connect with me on Medium , or The Harvard Business Review ? a) reader popularity and. Literally.

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Four marketing mega trends nobody’s talking about

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If you are operating under the idea that what worked in content marketing last year will work this year, it’s time to update the perspective. By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. Content Marketing Re-constructed. Seriously.

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10 Epic Shifts that are Re-Writing the Rules of Marketing

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Within three years many people will be wearing some sort of AR headset many hours each day for both work and play. By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?” ” This seems like a simple question, but I’m not sure I know any more. I first posted this list on Facebook and it provoked some interesting comments. 2) Virtual reality.

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How to turn social media connections into an actionable audience

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” Building social media connections that work. It take consistency and quality work to get there. By Mark Schaefer. Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. It doesn’t. Most of the time, your social media connections begin as “weak relational links.” Fowler.

HR and social media: 7 Ways HR needs to act like marketing

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Why wouldn’t we provide the same kind of attention to people who want to work for us and lead us into the future? Text-heavy descriptions of what the company does instead of stories (especially videos) of how the company feels to people who work there. By Mark Schaefer. I wrote awhile back that digital transformation would not necessarily be led by marketers. Talent competition.

Content marketing strategy: Start with questions, end with insights

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Her consistent and beautiful work has led to a television show, book, and speaking appearances. By Mark Schaefer. A great way to initiate your content marketing strategy is to “start with answers and end with insights.” Let’s unpack that idea. Hub — Content that creates authority through evergreen storytelling. Hero — Epic content that goes viral. Here’s a trick to get you going.

How do I find time to create content? 25 Ideas!

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Plotting out your content plan week by week can help you visualize your commitments and arrange your content to align with your work schedule. Collect them all and you’ve got an extremely interesting post with little original work on your part. By Mark Schaefer. I’ve never met a person who says they have too much time, especially when it comes to creating content! Focus.

The new standards for strategy and social media success

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You’ve worked with a range of international businesses, government organizations and news organizations. Many companies expect social media to work like advertising. By Mark Schaefer. I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. It doesn’t.

4 Non-Marketing Skills You Need to Become a Better Marketer

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To truly become a better marketer, you need to work with all of these departments and learn to speak the language of these disciplines. That’s a pretty good start, but you get bonus points if you work with the legal department to create a standard set of rules for giveaways and a template agreement for working with influencers. Customer service: Work to retain customers.

Four ways Facebook Instant Articles will dramatically impact marketing

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It’s also rumored that LinkedIn is working on a version of this, as well. Content marketing will still work, but it will work in new ways and it’s time to get to adjust. Something important is about to happen, and the impact on content marketers will be profound. Let’s look at the implications for digital marketers. A shift in distribution. A shift in monetization.

Finding the right “authenticity level” for your brand

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He said, “Today, I thought I would show you where I work.” While working in the construction industry, Prokopy started a passion project on the side, a blog called “ ChronicBabe ,” to help other women who live with chronic illness. Rock star Pete Townshend once said: “I would have enjoyed keeping my private pain out of my work. By Mark Schaefer. The headlines left me cold.

The uncomfortable state of content marketing metrics

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But it doesn’t always work that way. I think the answer is also embedded in the new CMI findings: 65 percent of the marketers say “measurement” is their top priority, specifically figuring out “what content works and what doesn’t.” How many people are viewing our work?” But it doesn't always work that way. This is not good.

Should your content generate leads or relationships?

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Can you work with us? This is a perfect example of how the “relationship” content model works. Which works for you? The downside is that it has taken a long time to build the authority through my content that earns that business … but it works (and I have been profitable every year). “Are you sure that’s the right goal?” Wait a minute.

Learn to say no and focus on your three critical business drivers

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It would require almost no work on my side and potentially expose me to a different audience. I once worked with a business leader who would constantly ask, “What are your critical three?” I primarily work with big companies like Dell, Cisco, and Microsoft, and this publishing channel probably would have sent me a flurry of small business leads. By Mark Schaefer.

Learn to create effective content by putting it through the RITE test

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or, “How did you know we were just talking about this at work?”. Before I publish any piece of content, I think about how I can make it more Relevant, Interesting, Timely, and Entertaining, and I think this is a concept that will work for you, too. By Mark Schaefer. Here’s a proven method to consistently create effective content: Put it to the RITE test. Let’s take a deeper look.

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Why it’s a very good sign that people don’t read your content

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I was working so hard, and creating content that was pretty darn good. I have worked hard to build your loyalty over eight years of blogging. By Mark W. Schaefer. Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing.

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8 Strategies to stand out when you’re late to the content marketing game

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but that’s the way the dynamics of the web works for now. When an acting career didn’t work out she combined her love of comedy with another passion — food — and created both written and video content that was food at its funniest. It’s too early in their process to see if our work translates to sales but their audience in those channels has exploded.

4 Ways Marketers Can Up Their Mental Game

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” I trust that my team is capable of getting things done, but I verify that by checking in, spot checking items, and reviewing the quality of work (QA or quality assurance). If it’s my own work, I have someone else on the team verify what I’ve put together. By Brooke B. Sellas, {grow} Contributing Columnist. Your pricing. Placement. Promotion. happen. Brooke B.

What to do if the president tweets you

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In any event, we’re in for an interesting four years, especially if you work in corporate public relations. By Mark W. Schaefer. I was interviewed this week about my views on how the new U.S. President has used and abused Twitter. I was asked if Donald Trump has changed Twitter, perhaps even pumped the channel with new life and vitality. Has Donald Trump changed Twitter? Yes and no.

How to become an influencer (even if you’re a little guy!)

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If you love working out, and you’re in the fitness industry, you could be the go-to fitness person for moms, teenagers, people above 40, etc. Because of that content, I’ve already started working with several companies and have become an ambassador for several brands. After months of commitment and hard work, my new brand is finally starting to take off. Add value.

Use This Agenda For Your 2016 Content Marketing Plan

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This audit allows us to work smarter, not harder. When I first started working with this client, they had 30+ comps they were keeping an eye on. Putting Your Content Marketing Plan To Work. After you’ve done your homework (and are probably exhausted and ready for a stiff drink) it’s time to put your plan to work. The Content Marketing Plan (Agenda). Images.

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5 Reasons most content marketing is FAR behind where it needs to be

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These are people who go to work every day knowing they need to move content like their careers depended on it … because it does. If you’re in an office cubicle and want to sneak a peek at the news headlines, are you going to have the sound up or wear headphones that may signal you’re not working? But how do we get them to COME BACK again? They deliver something new.

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The disconnect between social media popularity and business effectiveness

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I think you can see this at work in your own experience. Influence built on real effort and original content – our own hard work, our own voice — can free us from the shackles of traditional trappings of influence associated with going to an Ivy League School, living in the right part of town, having movie star good looks, or kissing the right butts. Do great work.

The current state of the content marketing ecosystem

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That means changes in best practices or predominant techniques can have major ripple effects for those who do the work. The content marketing industry experiences ebbs and flows just like any other field. Since it’s been around (formally) for less than a decade, the industry is relatively young. Infographics research infographics