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When all the hard work on social media … just doesn’t work

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Nobody has worked harder to build a digital consulting business than Ray. And, it didn’t work. The following post is about the choice I made to leave my company, NewRayCom to work in a Call Center. When social media doesn’t work. thought I had thrown away the last six years working as a digital marketer. And, it didn't work. What went wrong?

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5 Big tips to make LinkedIn ads work for you

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Stop expecting people to work that way. 3. One of the best converting offers I’ve worked with was a piece of content promoted with the line “we’ve read all the books so you don’t have to.” ” We didn’t promise profits, growth, or business efficiency, even though that is the space we were working in. And it worked extremely well. 4.

The Data-Driven Sales Team: Why Social Selling Works

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Social Selling Works. The post The Data-Driven Sales Team: Why Social Selling Works appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Social Selling Works. Over the last three years I’ve been doing quite a bit of “social selling” training for big companies and it has been an interesting experience. I see that some people are eager to embrace the change.

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Should your content generate leads or relationships?

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Can you work with us? This is a perfect example of how the “relationship” content model works. Which works for you? The downside is that it has taken a long time to build the authority through my content that earns that business … but it works (and I have been profitable every year). “Are you sure that’s the right goal?” Wait a minute.

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

When social media marketing doesn’t work

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Sure there can be a social component at some point, but in this situation, advertising still works. This seems so obvious but when I see blog posts and journal articles describing advertising as a failure in this mad rush to surround our customers with social media content, I thought it was appropriate to simply say, advertising still works … really well. : ) Comments? Comments?

Four profound marketing megatrends for 2016 and beyond

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This works against the traditional “inbound” strategy of populating social channels with links that direct back to your site. The ability to access a realistic, addictive 360-degree world will transform the way we: Collaborate and work. This works against the traditional “inbound” strategy of populating social channels with links that direct back to your site.

Snapchat engagement and other myths

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But overall, I don’t think most businesses are equipped to succeed in the quirky and ephemeral world of Snapchat. I am currently working with a Fortune 100 company that wants to be cool enough to attract hip new employees. I have been absorbing as much as I can about Snapchat and its potential for businesses. But is that true? Engagement happens in the quietest places.

Four ways Facebook Instant Articles will dramatically impact marketing

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It’s also rumored that LinkedIn is working on a version of this, as well. Content marketing will still work, but it will work in new ways and it’s time to get to adjust. Something important is about to happen, and the impact on content marketers will be profound. Let’s look at the implications for digital marketers. 1. shift in distribution. shift in monetization.

How do you build a content strategy when a market is already littered with “experts?”

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If you’re facing tough marketing strategy problems, perhaps we could work together to get things moving in a positive direction for you. There are many brand publishers vying for the attention of consumers. Specifically, the financial category is littered with “experts” offering advice to consumers, which makes the waters difficult to navigate. And I like big questions. Instagram?

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Six methods for smarter marketing segmentation

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The biggest gap we see when talking to our clients is that they aren’t refreshing their database often enough and since it’s easier to work with what you have, here’s what we suggest: 1. And, once you’ve got your own list and/or database at homeostasis and working for you again, one of the ways you can look to the future for leads is … 6. ” 5.

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”

7 Ways a small business can use social media resources wisely

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People seeking information before working for you might very well start on Facebook and Twitter. Video might work best? Should you re-allocate?  If you just pile more work on to existing employees this will probably fail. 6) Re-frame the opportunity. Don’t get me wrong — short-term financial benefits are certainly possible — but in general, it takes time to work toward that.

Use This Agenda For Your 2016 Content Marketing Plan

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This audit allows us to work smarter, not harder. When I first started working with this client, they had 30+ comps they were keeping an eye on. Putting Your Content Marketing Plan To Work. After you’ve done your homework (and are probably exhausted and ready for a stiff drink) it’s time to put your plan to work. The Content Marketing Plan (Agenda). Images.

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The uncomfortable state of content marketing metrics

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But it doesn’t always work that way. think the answer is also embedded in the new CMI findings: 65 percent of the marketers say “measurement” is their top priority, specifically figuring out “what content works and what doesn’t.” How many people are viewing our work?” But it doesn't always work that way. This is not good.

Break the mold: Why content marketing needs to be like a chalupa

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It’s unlikely that a content strategy that worked five years ago will work today. Because content marketing done well works, and every study shows that content-producing budgets are escalating across the board. Blog posts and how-to videos still work of course, but they are probably becoming less effective in a saturated, information-dense world. Taco Salad.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.

Are you ready for the mega-shift from social media to private media?

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Through … Bots —  Facebook is working on smart bots that can hold human-like conversations. This seems like the foundational technology that would make this work on a large scale. Here is what I have seen occurring: WhatsApp has rapidly become the biggest messaging service in the world with more than 1 billion users. More than 900 million people use Messenger now.

One easy tip to increase content sharing immediately

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haven’t seen research comparing optimized tweet buttons versus non-optimized but I would guess this could increase content sharing on Twitter by at least 100 percent while also giving you appropriate credit for your work. In this world of extreme information density , creating great content is certainly no guarantee that anybody will see it. You are basically daring  readers to share!

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The FTC and Influence Marketing: The crackdown begins

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In the meantime, here’s a general piece of advice: Require that any influencers you work with disclose everything. By all means, work with influencers. By Kerry Gorgone, {grow} Contributing Columnist. Influence marketing and native advertising are gaining popularity as brands continue to shift away from “interruption marketing” and embrace a more customer-centric approach.

5 Reasons most content marketing is FAR behind where it needs to be

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These are people who go to work every day knowing they need to move content like their careers depended on it … because it does. If you’re in an office cubicle and want to sneak a peek at the news headlines, are you going to have the sound up or wear headphones that may signal you’re not working? But how do we get them to COME BACK again? They deliver something new.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

buyers are consumers outside of work hours, and this pattern carries over to how they learn about. of influencers work with every account in this way.” best: “We are 100 years old with more than 103,000 employees working all over the world. digital agency Wpromote, works backward through his client’s “perfect customer journey” to decide. We work with. offerings.

5 Ways to keep up with the avalanche of online customer feedback

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As chronicled by John Dijulius in The Customer Service Revolution , Umpqua Bank in Portland, Oregon works hard to harvest customers‘ opinions, even while they are visiting a branch location. By Jay Baer, {grow} Community Member. Mobile technology and the explosion of review sites and forums have made it easier than ever for customers to provide feedback – good and bad. You‘d save 41 percent!

28 Super Easy Tips on How to Promote Your Content

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” It seems we get stuck in that rut of spending all of our creative energy and time on creating our content, and then once we hit publish we forget that we MUST work on sharing that content. Here’s what I do: We have a monthly newsletter with themes, so I only share a post from the past month if it fits with the theme we’re working with. By Brooke B. Ask questions.

The business case for unbranded content

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You could have a massive marketing budget and team of writers and designers, but if no one engages enough to share your content and ideas, then it’s just not working. Six ways to make unbranded content work for you. In this age of overwhelming content, our consumers can steer around what bore them. Why would you create content and not even take credit for it? The answer?

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Are you becoming an obsolete marketing professional?

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As you can imagine working at Google, I’m continually being exposed to new technologies — whether our own or those of others. Our community thinks it’s awesome because they’re in on the ground floor and it gives me TONS of data to work with. Your work, in all you do, must close the gap that exists between you and engagement now and over time. For now. Adapt or die.

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Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

What are the most reliable content channels to connect with customers?

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Disclosure: Book link is an affiliate link. I was provided with a free copy of Content Inc.In the last two years, I have received compensation for my work on various projects from both Jay Baer and Joe Pulizzi. One of these topics was a discussion on the most reliable ways to deliver your content. Is anybody reading it? Does anybody care? People subscribe. They sign up. They opt-in.

Content Shock is here. Now what?

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My post was a call to arms, pointing out that what worked in content marketing a few years ago — when content was a novelty — will not work in this era or overwhelming information density. What distribution tactics are working today. About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. Google it! Enjoy!

Looking for a job? Here are 8 reasons you need to blog

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Have you ever considered the ways a blog can help you get a job?  I meet a lot of young people entering the work force and I always recommend blogging as a way to get ahead … in almost any career. Here’s why: 1) Show what you’re made of. In any job interview, you normally have to try to convince people of what you know. In a blog, you can SHOW them. Let’s face it.

From newbie to expert, here are the best social media tools for your business

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Works best in Chrome or on iOS. If you’re working full time, you might end up subscribing for 2-3 months in order to thoroughly learn your Photoshop skills, but it will be worth it. Works best in Chrome or on iOS. By Kiki Schirr, {grow} Contributing Columinst. ” I have difficulty answering. Some people might not be the same level across the chart, though. Images.

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Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

Teaching is the New Marketing

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For marketers in 2016, I see a teaching framework as a lens to view our work. For marketers in 2016, I see a teaching framework as a lens to view our work. Counter Culture Coffee. by Jeffrey Slater, {grow} Community Member. Of all the marketing strategies that professionals will embrace in 2016, I believe teaching and education will rise in prominence. Three Examples. 1. The Exchange.

Research shows content engagement is disconnected from brand goals. What’s next?

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We need to poll, survey and talk to our customers to really discern what’s working in our digital marketing efforts. We need to poll, survey and talk to our customers to really discern what's working in our digital marketing efforts. “Engagement” is one of the most intoxicating of social media measurements. Engagement is an important sign of early cultural progress.

Why it takes so long to achieve social media success

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This chart would imply that you have to work hard on your social media marketing for at least 3-4 years before most businesses see an impact on sales. If you need to drive rapid awareness or pump up sales with a coupon, advertising still works really well (assuming people see your ads!). If you’re impatient, social media is probably the wrong marketing channel for you.

A solution to the content marketing measurement puzzle

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Advertising works. The key idea is that this is a new marketing channel works in a different way. Advertising works. Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

How to write 3,000 words every day when you don’t feel like it

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Here is my Kaizen at work over my five-year writing journey: 2010: average word count: approx. Here is my Kaizen at work over my five-year writing journey: 2010: average word count: approx. By Mars Dorian, {grow} Contributing Columnist. Every month, I meet up with a group of content creators and onlinepreneurs in some raunchy Berlin cafe. You can learn only so much.” See above.

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3 Business tips to make the second half of your 2016 count

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My mother asked a friend who knew an acquaintance who knew a person working at the German Representation of the UN. have to ‘teach online marketing’ for a couple of hours a day and can spend most of the day working on my dream projects while enjoying the sexy nature and sun. By Mars Dorian, {grow} Contributing Columnist. Call it the mid-year version of the New Year’s resolutions.

A course correction for influence marketing measurement

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have done some work as a paid influencer for Dell. They did the work. I recently had a great conversation with Pierre-Loic Assayag of Traackr about the state of the nation on influence marketing. One of my university students told me “I hate seeing ads. But I love watching people I trust talk about products they use.” That comment nails it. WHAAAAT? The new influencers.

A new process to quantify content marketing success

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There is a lot of work involved in this process and after about 3-4 weeks, we’ll provide a Content Ignition Score that will actually quantify content marketing success – and how you stack up in your industry. By working toward a higher Content Ignition Score, you’ll be clearly focused on the optimum strategy that drives social sharing – and valuable customer advocacy — over time.

Evangelizing a Content Marketing Program

working, and as a result, creating content people. work so you can create better content and con- tinuously build a bigger and better audience. Moye publishers 15 to 20 stories each month through a “virtual news- room,” as most of the team, including Moye, works remotely. doesn’t work in the modern media landscape. All rights reserved. Introduction 4 II. The hotel giant.

How to differentiate your blog based on the time you can put into it

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Blogging takes a lot of work. But if you commit to the hard work, find your voice, and identify an un-saturated niche, you can also stand out by HOW you use your time. Blogging takes a lot of work. The name of the game is to find a way to stand out in your industry … even if it’s crowded. Are you using your time to maximum effectiveness? Your blogging output.

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