If I have purchased, it is now your opportunity to use dialogue to make sure that the solution is working for me and to explore any other problems/need(s)/want(s) that I may have.  Charles Hartness. To find a solution to a problem, most of us need to engage in a dialogue with a solution provider.  As a solution provider, you need to find people with a problem who can use your particular brand of solution and then engage them in a dialogue about why you have something that will meet their needs.  So why are so many lead-generation efforts so one-sided?  So what is true dialogue?  MORE >>

He works tirelessly for the understanding and advancement of his customers, only to succumb to greed and the singularity of his online purpose From an unloved, hardscrabble upbringing in a remote boarding school, Ebenezer the web analyst was forced to grow up isolated and self-reliant, inventing metrics imagined only with the light of a pitiful candle before finally being rescued by a loving sister. Then, bursting with promise under Master Marketer Fezziwig’s apprenticeship, Ebenezer blossoms into a man of business. MORE >>

We may be working with millions of records and hundreds of variables across different tables. As we work through the stages of a project we have likely created many different tables and views. When you find something that works, don’t be afraid to keep using it. Vida Tamoshunas. Complexity:  the ‘silent killer’ of modern business,” Chris Zook and James Allen. came across an article in The Economist recently, “ Simplify and Repeat.” few of the examples cited are Lego, IKEA, McDonald’s and Nike. simple business model. Application of the model to new opportunities. MORE >>

You’re considering changing your marketing services provider and since “nobody ever got fired for hiring IBM,” you’re looking at the biggest players in the industry, right? You certainly wouldn’t be alone. The process of moving from one MSP to another is fraught with anxiety and the great unknown. The process takes a long time and there are so many intangibles to consider. Review the top seven reasons prospects tell us they want to include small- and mid-sized firms in their search process MORE >>

Sure, if I’m Bank of America or Best Buy or Barnes & Noble, I need something more industrial and robust, but if I’m the Forklift Network or the Rochester Americans hockey team, or the state government of Kentucky , Google probably works out just fine, thank you very much. The stream has been impressive in recent months, from the social reports, to flow visualizations, real-time rollouts, and the long-awaited inter-planetary reports, to the extent that it requires actual work to keep up. Andrew Lucyszyn. That’s no longer the case, of course. MORE >>