How to Create Content Maps That Actually Work in Sales Lead Generation
JULY 26, 2013
How to Create Content Maps That Actually Work in B2B Demand Generation. This is how to create content maps that actually work (and how not to). The post How to Create Content Maps That Actually Work in Sales Lead Generation appeared first on Fearless Competitor. Content is critical in B2B sales lead generation. Movement is critical!). It looked like this: Awareness. Evaluation.
How I Work with Jeff Ogden of Find New Customers
FEBRUARY 20, 2015
Matt Heinz of Heinz Marketing.contacted me about his How I Work series and he asked me to answer a series of questions. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well.
If you’re looking for job, read Get Back to Work Faster
NOVEMBER 10, 2014
Get Back to Work Faster. You have to register for the Sales Lead Management Association , but it’s free and you vote for up to three, Either link works. Get Back to Work Faster was written some time ago and Jill’s no longer selling it. Just click on Get Back to Work Faster or the image of the book on the top right, and get this FREE book today.
Great work with Find New Customers client Mintigo yesterday
OCTOBER 11, 2014
Yesterday, I was working with their content marketing expert, Sophia Wong. I told Sophia about the Salesforce.com blog post publishing on October 20th called “ The Importance of Attitude.” Soon she emailed me that my advice worked and their infographic published at VentureBeat. The DNA of Salesforce Users. Happy clients are the key to a growing business. ” She asked me to send her a draft and I did. She said she loved it and I am so inspiring to her. Thanks, Sophia. Don’t miss The Importance of Attitude publishing at Salesforce.com on October 20th.
Content Marketing Playbook: Strategy and Roadmap
back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.
Lead Generation Effectiveness – What Works and What Doesn’t?
JULY 31, 2013
In this world of virtual contact, it is remarkable to see how well Executive Events, Trade Shows and Conferences, and Direct Mail work. As I like to say “The email in-box is overflowing but the physical mailbox is empty (except for junk).” ” That’s why direct mail works so well. The post Lead Generation Effectiveness – What Works and What Doesn’t?
10 Things Your CEO Needs to Know Now about B2B Demand Generation
MAY 20, 2013
However, setting proper expectations is important, because warm leads don’t simply appear – it’s a lot of work and it takes considerable time. Sales lead generation is hard work done over time that delivers results. B2B demand generation works the same way. 10 Things Your CEO Needs to Know Now about B2B Demand Generation. love salespeople. Are you one?
7 Personality Traits of Top Salespeople – from the Harvard Business Review
FEBRUARY 9, 2015
Jeff Ogden of Find New Customers ( @fearlesscomp on Twitter) worked in sales for software firms for many years, including firms like Optum Software and Business Objects, and I did have lots of success, but why? Given the same sales tools, level of education, and propensity to work, why do some salespeople succeed where others fail? Modesty. Selling Style Impact: Team Orientation.
The Problem with LinkedIn InMails – They Often Don’t Work
NOVEMBER 4, 2014
“Linkedin InMails come back undelivered WAY too often” says the marketing expert Jeff Ogden of Find New Customers , who’s won the SLMA award three years in a row, and is about to get a prestigious award later this month. Ignoring good marketing advice is like sticking your head in the sand. Why don’t you connect to me too? An InMail credit has been returned to your account.
How to Organize a Digital Marketing Team – Lessons from Hubspot
MAY 5, 2013
Recently I was communicating with new Chief Marketing Officer of a software firm based in London – who told me he’s working on his “staffing plan.” This is the team that works closely with Sales. Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. They’ve grown extemely fast. Stay tuned.
Every single day is a gift for me
APRIL 9, 2015
Long term memory works pretty good. Mike is a great writer and his wife works for Sprint and Gary has a disaster of a marriage. Unfortunately, I fell 10 feet to a concrete floor on April 1, 2014 and nearly died – until early June 2014. The photo is the halo I wore for weeks 24 hours a day and even slept in, which was no fun at all.) Cracked spine, broken ribs, tubes, etc.
Staffing and Launching Your Content Marketing Program
success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”
Why You Shouldn’t Assume when Signing Employment Agreements
JULY 17, 2013
Because of my high salary and great role, I was extremely excited to work for these people - so I signed it immediately – barely reading it. Employment agreements can come back to bite you, big time. learned that the hard way. Over that time, I also joined a couple of companies in senior marketing roles. Shame on me. As they say, assume means “ making an ass out of you and me.”
How Sales Should Deal with Receptionists – the NIZ area
JULY 2, 2013
Why does this work so well? How to Ensure Receptionists Don’t Stop You. Special promotion for July 2013. One of the persons who fills out the form on the top right of this blog will win a free $50 iTunes gift card. Winners will be notified via email in early August. If the form is disabled, just send an email to jeff.ogden at findnewcustomers.com and I will enter you. What went wrong?
Top Ten Guests on Marketing Made Simple TV
NOVEMBER 14, 2014
“Dan” Pink is the author of five books about business, work, and management that have sold two million copies worldwide and have been translated into 34 languages. Marketing Made Simple TV is the show I created and hosted before I took my huge fall and was divorced. Chief evangelist of Canva. https://www. canva.com / . Author of twelve books. Former chief evangelist of Apple.
Find New Customers ends 2014, ready to crank up 2015
DECEMBER 30, 2014
With these great accomplishments in 2014, we are ready to crank up the business after the holidays, As i laid in the hospital bed, I thought “ Why are you looking for a top marketing job which never works? ” He was right and Outlook 2013 works just fine now. To get me to spend limited company money, I needed two things: Relatively inexpensive. ” Thanks, Barry.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.
B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council
JUNE 19, 2013
And a former client of Find New Customers that I worked with for a short time was pounding their target customers with product offers – ugh! Everyone is doing content marketing today – 9 out of 10 companies, according to the Content Marketing Institute. But as this article shows, most companies truly suck at it. They’re sending out CRAP. Content marketing is critical today.
Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi
MARCH 8, 2012
Content curation is the concept that we become the “expert filter” for our customers and deliver the best of what the industry has to offer, similar to a museum curator who presents only the best works of art. B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. Full bio follows the post.). Joe was also a guest on Mad Marketing TV, which you can watch here.
What I’ve Learned about Hiring from my Alma Mater
SEPTEMBER 13, 2014
Focus on how they work and not where they worked. also had a personal experience with this. I was working for a large business intelligence software company. I was new to the industry and I learned they were struggling with GE and losing revenue every year. So I asked if I could take it over. (I had exactly zero GE experience.) To my surprise, they said “Yes.”
The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!
AUGUST 2, 2013
Act-On and I worked closely together. All this work means nothing if the show cannot pay its bills. Todd was one of the founders of Bulldog Solutions and he has years of experience working with lead generation firms – companies who share content via email, newsletters, etc. What is Marketing Made Simple TV and where the heck did it come from? Hope you enjoy it.
Marketing Technology: 3 Solutions You Can't Live Without
in these areas in order to help marketers work. platform, all of which work closely together alongside your CRM system to enable a wide. and work toward the point of conversion? that works well for your business. Take a minute to think about what you do each day. and what you need to be effective in your role. Now consider how much of. While these changes. Whether.
Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?
JULY 24, 2013
Why are mega-brands so engaged with experiential campaigns, and why do such campaigns work so well? Why are experiential marketing campaigns so successful at driving brand advocacy and product demand? This is a special guest post by Claire Pickup , Business Development Manager for Experiential at Cosine , a field & experiential marketing agency. Experiential marketing. What do you think?
Where’s your marketing plan? The most important marketing tool.
APRIL 24, 2013
There are many creative ways to work with a small budget, but you can’t expect to get a five-month banner ad on Squidoo.com, and article in FastCompany, and a robust online presence for a small budget. “Marketing Plans are an incredibly useful, but frequently overlooking tool for marketers” wrote Bill Blaney, author of B2B AtoZ. Age range, Sex of primary customer. Education.
Won marketing awards and guest post but I’m a Notre Dame grad
MARCH 16, 2015
Happy to reconnect with Amanda who used to work for Salesforce.com.before she move to RingLead.com (see photo). Jeffrey L. Ogden of Find New Customers may have won some awesome marketing awards and he may be getting published on the Ringlead blog by Amanda Nelson on March 23rd, which is a great honor. Thanks @alansee and @fionavesey for that great honor, which I really appreciate.
Our Home Page Work-Over at Find New Customers
FEBRUARY 17, 2012
As the Fearless Competitor , I believe we should all work hard and play hard. I cannot wait to redo the home page of Find New Customers – simple, few words and a clear call to action. It will be beautiful too, just like CopyBlogger. But I cannot wait for the professional to finish, so I did what I could and took pruning shears to Find New Customers. What do you think? Are the changes good or did I prune too deeply? After (28 Words). Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. Before (550 words).
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
buyers are consumers outside of work hours, and this pattern carries over to how they learn about. of influencers work with every account in this way.” best: “We are 100 years old with more than 103,000 employees working all over the world. digital agency Wpromote, works backward through his client’s “perfect customer journey” to decide. We work with. offerings.
The Science of Marketing – @danzarrella Social Scientist of @hubspot on Marketing Made Simple TV
JUNE 6, 2013
His work has been featured in popular publications. In this episode of Marketing Made Simple TV, you’ll meet @danzarrella Social Media Scientist at @hubspot , and prominent inbound marketing software firm. With host Jeff Ogden he shares insights from his new book, The Science of Marketing. In this show, you’ll learn: Why you need to stop chasing unicorns and rainbows.
The 5 Insights that help put the rules to work for you
FEBRUARY 16, 2015
We work on that website almost every day to make it better and better, so please visit us if your company needs better sales leads. Almost every day, I’m reminded why I work for Find New Customers and no one else, and why I partnered with Likeable Local and the St. Jeff Ogden , the Fearless Competitor, ( @fearlesscomp ) was trained in Buyer Personas when Adele Revella invited him to be the first to take the Buyer Persona Master Class. Thank you, Adele! Please note that this is the blog of Find New Customers , the most likeable company in B2B marketing today. Success Factors.
How Jeff Ogden grew GE revenue by 242% worldwide in 1990
DECEMBER 1, 2014
In about 1989. I got a job with Business Objects (now owned by IBM) in New York City as an Account Executive (sales) My experience in the business intelligence industry was zero, but I worked hard and closed a bunch of deals, including Heineken USA. (How we finished last in a Proof of Concept and won the deal is another great story.). Did Business Objects have a management dashboard?
Sales and Marketing Co-Creation – The Power of a Cold Beer
MAY 6, 2013
Yes, beer works. At the recent Sales and Marketing 2.0 Conference in San Francisco, Gerhard Gschwandtner, CEO of Selling Power told the attendees “ How can you build bridges between sales and marketing? Buy them a cold beer! ” Gerhard said to me “The audience LOVED it.” ” Gerhard Gschwandtner. Don’t miss it! What can we do about that? It’s simple.
Content Methodology: A Best Practices Report
This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.
Developing an Integrated Content Marketing Strategy that Works – Guest Post
JULY 6, 2011
Content curation is the concept that we become the “expert filter” for our customers and deliver the best of what the industry has to offer, similar to a museum curator who presents only the best works of art. B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. Full bio follows the post.). Thank you for this great post, Joe. Joe Pulizzi. _. Online. Print.
Nice to get back in touch with Amanda Nelson at Ringlead
MARCH 12, 2015
Thank you Matt Heinz of HeinzMarketing for the How I Work post dated November 20, 2014. It’s working really well now. Jeffrey L. Ogden of Find New Customers used to write a lot of guest posts for the Salesforce.com blog, like the very popular article The Importance of Attitude , which was about my nasty fall and recovery a year ago. Doing much better now. Thank you.).
How the famous marketing expert Guy Kawasaki Manages Social Media
JUNE 2, 2013
Holycow.com was taken but since my name is pronounced “Cow-asaki,” I figured that HolyKaw would work.) How I Post—A Social-Media Core Dump. By Guy Kawasaki (Editor’s Note: This post originally ran on Hubspot’s blog , and Guy was also a guest on Marketing Made Simple TV with host Jeff Ogden.). Here are the gory, inside-story details of what I do. Perhaps million followers.
EF4 Tornado on April 3, 1974
APRIL 21, 2015
On April 3, 1974, our ranch house in Madison, Indiana was hit by a major tornado. (My long-term memory works fine despite my fall and long hospital stay last April.). Hope that happens soon, because I’m a marketing expert and work hard. Thankfully, Doctor David Tulsiak who’s an Emergency Physician who works in the St. Jeff Ogden. Congratulations to them.
Study: How Much of Your Content Marketing Is Effective?
What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?
Things I miss every single day
APRIL 2, 2015
Deeply sorry that my business site is not working and my email is broken. But our website is not working and we hope to get that fixed soon. Got the important legal paperwork I was waiting for yesterday regarding my injury and made lots of calls and filled it out- working most of the day and took it to the Post Office to mail it back. The business avatar of Jeffrey L.
“The Impact Equation” with Chris Brogan of Human Business Works on Marketing Made Simple TV
FEBRUARY 14, 2013
Author : Buffer, Inc Website : [link] --> The post “The Impact Equation” with Chris Brogan of Human Business Works on Marketing Made Simple TV appeared first on Fearless Competitor. Buffer. In this show (click the button in the lower right to enlarge the window), the popular author, speaker, marketing expert and band member Chris Brogan ( [link] ) joins host Jeff Ogden ( [link] ) for a fun chat. In this show, you will learn: Why goals come first and why you need to be different today. How to create a lot of great marketing content really fast.
Why Every Company Needs a VP of Marketing or Chief Marketing Officer
JUNE 1, 2013
Leaving nurturing in Sales almost never works. “Marketing Looks for Mr. Right. Sales looks for Mr. Right Now.” ” Mitch Bishop , now with Moovweb at the CMO Thought Leadership Summit. A CMO at this event said those very words to me, which is a wonderful description of the difference between sales and marketing. Said another way – Marketing communicates one to many, while sales communicates one to one. think this is a big mistake. Are you listening, Datalogix? This is why, frankly, companies who lack a VP of Marketing or Chief Marketing Officer deeply concern me.
Encore: Rise: 3 Practical Steps for Advancing Your Career, Standing Out As a Leader & Liking Your Life – Patty Azzarello on Marketing Made Simple TV
MAY 12, 2013
You will learn in this show: Why working harder is a mistake. She’s also the founder of Azzarello Group , which works with CEOs and leadership teams to help them improve. (We realize not everyone got to enjoy Marketing Made Simple TV when it premiered on Thursday. So we post an encore show on Sunday, so you have another chance to watch.). Patty Azzarello.
B2B Marketing Trends for 2016
Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."
Doubling Down on the Blog SEO Strategy. Sales Lead Generation becomes key.
APRIL 5, 2013
For those who know how search programs like Google and Bing work, you know that freshness of content matters. Work with this pro on design. I chose a clean design with slider images and just five categories. Buffer At the start of 2013, the sales lead generation company Find New Customers made a MAJOR investment in this blog. This is what you need to know about blogs and SEO.