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| Page 1 of 5 | Previous | Next | FEARLESS COMPETITOR SEPTEMBER 10, 2011  How Businesses Use Social Media for Recruiting [INFOGRAPHIC] Erica Swallow of Mashable posted this and with so many out of work (and I was personally featured in the book Get Back to Work Faster ), I deemed it important to share – and I LOVE infographics. Erica Swallow is an Associate Editor of Partner Content at Mashable , working primarily on growing Mashable ‘s supported content program. Thanks Erica. ericaswallow. | FEARLESS COMPETITOR SEPTEMBER 12, 2011  The Fatal Flaw in the Job Description/Resume Process Why doesn’t it work? In hindsight, it was the best thing that ever happened to him, as he worked twice as hard to become the best of all time. And industry studies have shown that personality traits, such as coachability and ability to work well with others, is far more important than industry experience. B2B Lead Generation | A flawed job process. It takes hours. | | | | | |
| FEARLESS COMPETITOR JULY 6, 2011  Developing an Integrated Content Marketing Strategy that Works – Guest Post Content curation is the concept that we become the “expert filter” for our customers and deliver the best of what the industry has to offer, similar to a museum curator who presents only the best works of art. B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. Full bio follows the post.). Thank you for this great post, Joe. Joe Pulizzi. _. Online. Print. | FEARLESS COMPETITOR JANUARY 11, 2012 60% of the Sales Cycle is Over – BEFORE a buyer talks to your Salesperson Only marketing can work on those six key elements. “On average (and with little variation among industries) customers will contact a Sales rep when they independently complete about 60% of the purchasing decision process.” ” This should be a wake-call for all leaders in companies who sell products to other businesses. The world is passing you by. Over half of the decision is complete before they talk to you. The Corporate Executive Board surveyed 1,900 buyers to uncover insights regarding purchasing behavior. “The survey results were surprising.” | FEARLESS COMPETITOR AUGUST 2, 2009 How employers save time and money with Get Back to Work Faster candidates Readers of this blog know that I’m doing Get Back to Work Faster with Jill Konrath. Jill’s book will be out in soft cover in the Fall, but it’s been downloaded well over 4,000 times already. As a result, lots of people are knowledgeable in Get Back to Work Faster. How’s a Get Back to Work Faster candidate different? As you see, Get Back to Work Candidates are different. How do you find Get Back to Work Faster candidates? Tags: Get Back to Work Faster Why would employers like to talk to those job-seekers? Lots of time. | FEARLESS COMPETITOR FEBRUARY 14, 2013 “The Impact Equation” with Chris Brogan of Human Business Works on Marketing Made Simple TV Author : Buffer, Inc Website : [link] --> The post “The Impact Equation” with Chris Brogan of Human Business Works on Marketing Made Simple TV appeared first on Fearless Competitor. 'Buffer. In this show (click the button in the lower right to enlarge the window), the popular author, speaker, marketing expert and band member Chris Brogan ( [link] ) joins host Jeff Ogden ( [link] ) for a fun chat. In this show, you will learn: Why goals come first and why you need to be different today. How to create a lot of great marketing content really fast. | | | | | | | |
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FEARLESS COMPETITOR | SATURDAY, JANUARY 14, 2012  6 Tips For Building a High Quality Blog Following
Editors note) This works in the B2B world too. Giving readers something to expect helps them work your blog into their daily or weekly routine. This blog for the B2B lead generation company Find New Customers is written by an experienced, polished blogger – and it’s all new for 2012 In fact, this author, Jeff Ogden, President and Founder of Find New Customers was recently featured in a white paper entitled “ B2B Blogging Trends in 2011 ” We liked this post at Mashable with consumer oriented blog tips and feel we could update it for B2B sellers. MORE >> -
FEARLESS COMPETITOR | SATURDAY, OCTOBER 15, 2011 10 Essential PR Tips for Startups
As a tech journalist, I’ve been pitched by hundreds of companies and have developed a taste for what works and what doesn’t. When you pitch them, showcase that you follow their work and feel that your startup fits in with their coverage. Be careful, though, of copying incorrect information, such as “I love your work on TechCrunch ,” when the writer actually works for VentureBeat. Erica Swallow is a technology and lifestyle writer. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. From Mashable. MORE >> -
FEARLESS COMPETITOR | THURSDAY, SEPTEMBER 8, 2011  A Terrible Prospecting Email Example
look forward to working with you in the future and am available to assist with any other questions that you may have. Lead Generation Companies | How NOT to Prospect Using Email and Video. As we pointed out in this blog article “ The Current State of B2B Demand Generation “, most companies still use email as their main lead generation tool. So how well they use email is critical. This example shows how NOT to do it. This is an actual email a business partner received from a multi-billion dollar telephony company. We wish to show an example, not punish them.). To: Jim Burns. MORE >> -
FEARLESS COMPETITOR | THURSDAY, JANUARY 19, 2012  Buyer Personas are the Foundation upon which Demand Generation is Built
In addition, Find New Customers worked with our client Keyedin Corp. Looking to improve revenue results? Then don’t blast out emails or buy PPC ads. Instead, invest in the foundation of great B2B marketing programs – Buyer Personas. In order to drive results, you need customer personas – deep understanding of prospective buyers of your products and services. As the host of Mad Marketing TV, I had the opportunity to speak multiple times to Americas foremost expert on Buyer Personas – Adele Revella of the Buyer Persona Institute. MORE >> -
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 30, 2011 The BIG problem in job search – finishing second…and what to do about it
Interviewer “Where did you work last and why did you leave?” ” Job seeker “I worked at ABC manufacturing and they moved in a new direction.” Interviewer “ Where did you work last and why did you leave? The interview process doesn’t work. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers.He’s also a former job seeker who was featured in the book, Get Back to Work Faster. Get Back to Work Fasterwant to put a stop to this. But only one frame wins. Want MORE >>
- Check out the Linkedin Profile in the book Get Back to Work Faster FEARLESS COMPETITOR | FRIDAY, JUNE 1, 2012
- The Future of Newspapers etc.is Digital FEARLESS COMPETITOR | TUESDAY, FEBRUARY 7, 2012
- Sunday Post: Why Hiring Managers Keep Blowing It FEARLESS COMPETITOR | SUNDAY, MAY 29, 2011
- In B2B Lead Generation, Gobbledy-Gook Words Don’t Work FEARLESS COMPETITOR | WEDNESDAY, MAY 30, 2012
- Webinar: 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace FEARLESS COMPETITOR | SATURDAY, JANUARY 28, 2012
- Why Cold Calling emails almost never work FEARLESS COMPETITOR | SUNDAY, JUNE 3, 2012
- Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi FEARLESS COMPETITOR | THURSDAY, MARCH 8, 2012
- How to Organize a Digital Marketing Team – Lessons from Hubspot FEARLESS COMPETITOR | SUNDAY, MAY 5, 2013
- 5 Tips for Developing Strong Buyer Personas FEARLESS COMPETITOR | MONDAY, JUNE 20, 2011
- Rise: 3 Practical Steps for Advancing Your Career, Standing Out As a Leader & Liking Your Life – Patty Azzarello on Marketing Made Simple TV FEARLESS COMPETITOR | THURSDAY, MAY 9, 2013
- Our Home Page Work-Over at Find New Customers FEARLESS COMPETITOR | FRIDAY, FEBRUARY 17, 2012
- Encore: Rise: 3 Practical Steps for Advancing Your Career, Standing Out As a Leader & Liking Your Life – Patty Azzarello on Marketing Made Simple TV FEARLESS COMPETITOR | SUNDAY, MAY 12, 2013
- How companies miss the boat on experience FEARLESS COMPETITOR | WEDNESDAY, APRIL 7, 2010
- Inbound Marketing is the future, but are you ready? FEARLESS COMPETITOR | SATURDAY, FEBRUARY 6, 2010
- Where’s your marketing plan? The most important marketing tool. FEARLESS COMPETITOR | WEDNESDAY, APRIL 24, 2013
- What’s Really Working in BtoB Lead Generation FEARLESS COMPETITOR | THURSDAY, NOVEMBER 18, 2010
- The Awesome Power of Lead Nurturing FEARLESS COMPETITOR | FRIDAY, JUNE 22, 2012
- Should You Hire Your Demand Generation Leader from your Competitor? FEARLESS COMPETITOR | WEDNESDAY, MAY 1, 2013
- HOW TO: Manage Your Online Reputation Using SEO FEARLESS COMPETITOR | SATURDAY, JULY 2, 2011
- The Remarkable Marketing Made Simple TV show FEARLESS COMPETITOR | SATURDAY, APRIL 20, 2013
- A Company that Fires No One = Job Security + Results! FEARLESS COMPETITOR | SUNDAY, APRIL 28, 2013
- The B2B Content Marketing Strategy Checklist is finally here FEARLESS COMPETITOR | FRIDAY, JUNE 22, 2012
- 7 Personality Traits of Top Salespeople – from Harvard Business Review FEARLESS COMPETITOR | WEDNESDAY, JUNE 29, 2011
- Sales and Marketing Co-Creation – The Power of a Cold Beer FEARLESS COMPETITOR | MONDAY, MAY 6, 2013
- What’s the Biggest Challenge Facing Your Business Today? FEARLESS COMPETITOR | TUESDAY, APRIL 30, 2013
- 7 Keys to B2B Marketing Success FEARLESS COMPETITOR | WEDNESDAY, APRIL 20, 2011
- Pioneers, Migrants and Sellers – How Hiring Managers keep getting it wrong FEARLESS COMPETITOR | THURSDAY, DECEMBER 9, 2010
- How do you choose the right WordPress hosting solution for your websites? FEARLESS COMPETITOR | MONDAY, APRIL 22, 2013
- Building a Winner by recruiting flaws FEARLESS COMPETITOR | MONDAY, APRIL 25, 2011
- The crazy, complex world of B2B marketing today FEARLESS COMPETITOR | SUNDAY, MARCH 27, 2011
- 5 Critical Actions to Improve Data Quality FEARLESS COMPETITOR | THURSDAY, MARCH 22, 2012
- 5 Tips for Engaging in Social Media for Business FEARLESS COMPETITOR | TUESDAY, MARCH 13, 2012
- What’s Really Working in BtoB Lead Generation Today FEARLESS COMPETITOR | TUESDAY, NOVEMBER 16, 2010
- How to Create an Optimal Linkedin Profile FEARLESS COMPETITOR | TUESDAY, MAY 29, 2012
- Doubling Down on the Blog SEO Strategy. Sales Lead Generation becomes key. FEARLESS COMPETITOR | FRIDAY, APRIL 5, 2013
- Review of the book Sales Growth: 5 Proven Strategies from the World’s Sales Leaders FEARLESS COMPETITOR | FRIDAY, JULY 27, 2012
- Marketing automation starves without a Content Marketing strategy FEARLESS COMPETITOR | MONDAY, OCTOBER 24, 2011
- Content Marketing – How the Total Lack of Understanding Hurts Some Companies FEARLESS COMPETITOR | FRIDAY, JUNE 15, 2012
- Cold Calling is Dead. No it isn’t. Cold is dead. Calling is not. FEARLESS COMPETITOR | SATURDAY, FEBRUARY 19, 2011
- Congratulations on new Marketing Automation Software! Are You Ready to Take Care of It? FEARLESS COMPETITOR | THURSDAY, JUNE 28, 2012
- A Find New Customers client story – Why it didn’t work FEARLESS COMPETITOR | SATURDAY, MAY 11, 2013
- Why Marketing Outsourcing is Growing So Quickly FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 22, 2012
- The Power of Servant Leadership – Good Advice for CEOs FEARLESS COMPETITOR | FRIDAY, MARCH 15, 2013
- Buying software is easy. Fixing lead generation is hard. FEARLESS COMPETITOR | WEDNESDAY, MAY 25, 2011
- Expert Advice for B2B Marketing: 5 Tips from Thought Leaders FEARLESS COMPETITOR | MONDAY, JULY 11, 2011
- The Marketing Dashboard imperative FEARLESS COMPETITOR | FRIDAY, APRIL 9, 2010
- Delegate or Die: Why So Many Managers Fail to Delegate FEARLESS COMPETITOR | WEDNESDAY, MARCH 13, 2013
- @fearlesscomp congratulates the Nifty 50 Men of Twitter FEARLESS COMPETITOR | TUESDAY, JUNE 7, 2011
- Guest Posting Brings in an Audience, not Just Traffic – Content Marketing Best Practices FEARLESS COMPETITOR | MONDAY, APRIL 15, 2013
- Thought Leadership Interview #6 – Paul Dunay of Avaya and Buzz Marketing for Technology FEARLESS COMPETITOR | MONDAY, MAY 3, 2010
- Rebuilding a sales lead generation business after a crisis FEARLESS COMPETITOR | SUNDAY, FEBRUARY 24, 2013
- Your customers are talking. Are you listening? FEARLESS COMPETITOR | MONDAY, JULY 30, 2012
- The Awesome Power of BtoB Lead Nurturing FEARLESS COMPETITOR | MONDAY, JULY 30, 2012
- 3 Reasons Why You Need to Check Out Marketing Made Simple TV FEARLESS COMPETITOR | MONDAY, MARCH 4, 2013
- Buyer Insights are the Foundation of Great BtoB Digital Marketing FEARLESS COMPETITOR | FRIDAY, MARCH 8, 2013
- Job Descriptions and Resumes – A Badly Broken System in Need of Repair FEARLESS COMPETITOR | THURSDAY, MARCH 21, 2013
- Looking for best-practices BtoB demand generation? Start with fundamentals first! FEARLESS COMPETITOR | TUESDAY, APRIL 2, 2013
- Social Media and the Contact Center for Dummies FEARLESS COMPETITOR | WEDNESDAY, JUNE 2, 2010
- Gobbledy-Gook Words Don’t Work FEARLESS COMPETITOR | THURSDAY, MAY 27, 2010
- Marketing Automation does not make you smarter, better looking or a better marketer FEARLESS COMPETITOR | SATURDAY, MAY 5, 2012
- Breaking Out of the Funnel: A Look Inside the Mind of the New Generation B2B Buyer FEARLESS COMPETITOR | TUESDAY, FEBRUARY 21, 2012
- Do consultants make the best executives? FEARLESS COMPETITOR | MONDAY, MAY 16, 2011
- Top 10 Peter Drucker quotes on Business Management FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 27, 2013
- How to Do Great Marketing with (Almost) Zero Money FEARLESS COMPETITOR | THURSDAY, MARCH 24, 2011
- Thought Leadership Interview #9 – Craig Rosenberg, the Funnelholic FEARLESS COMPETITOR | TUESDAY, JUNE 15, 2010
- One and done? FEARLESS COMPETITOR | THURSDAY, AUGUST 11, 2011
- Using Linkedin – Optimizing Your Profile FEARLESS COMPETITOR | SUNDAY, APRIL 10, 2011
- Using Buyer Personas in B2B Marketing FEARLESS COMPETITOR | TUESDAY, MAY 3, 2011
- If I have a negative content out there, why can’t I simply remove it? FEARLESS COMPETITOR | WEDNESDAY, MAY 15, 2013
- 12 Marketing-Takeways from the B2B Marketing Manifesto FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 28, 2011
- 3 Ways to Ditch the “And” in “Sales and Marketing” FEARLESS COMPETITOR | SATURDAY, MAY 14, 2011
- How Jeff Ogden and Aplicor found each other FEARLESS COMPETITOR | MONDAY, JANUARY 11, 2010
- How Jeff Ogden landed a top marketing job FEARLESS COMPETITOR | MONDAY, JANUARY 11, 2010
- SCORE Demand Generation strategy from Find New Customers fixes the sales leads problem FEARLESS COMPETITOR | WEDNESDAY, APRIL 3, 2013
- 10 Ways to Connect with Target Executives other than Email FEARLESS COMPETITOR | WEDNESDAY, JUNE 6, 2012
- What are the Required Skills in Modern Marketing Today? FEARLESS COMPETITOR | TUESDAY, MARCH 26, 2013
- Sunday Learning | Why Comp Plans Don’t Work FEARLESS COMPETITOR | SUNDAY, MARCH 4, 2012
- The Power of Inbound Marketing – a case study FEARLESS COMPETITOR | SUNDAY, JULY 24, 2011
- To Make Marketing Automation Truly Hum, Look Beyond Software FEARLESS COMPETITOR | WEDNESDAY, MARCH 21, 2012
- Sales and Marketing leader Jeff Ogden interviewed on INTREPID radio FEARLESS COMPETITOR | MONDAY, MARCH 28, 2011
- Google Universal Search – what works? FEARLESS COMPETITOR | THURSDAY, JULY 28, 2011
- Content Curation. 5 Ways to Succeed, Eventually FEARLESS COMPETITOR | SATURDAY, SEPTEMBER 3, 2011
- The Power of B2B Blogging in 2011 FEARLESS COMPETITOR | TUESDAY, JULY 19, 2011
- Find New Customers interview of content marketing expert, Jim Burns of Avitage FEARLESS COMPETITOR | TUESDAY, MAY 24, 2011
- Tips for using online video to engage prospective buyers FEARLESS COMPETITOR | TUESDAY, JULY 20, 2010
- 5 Tips for Developing Strong Buyer Personas FEARLESS COMPETITOR | MONDAY, APRIL 19, 2010
- My totally awesome review of the book, Launch, by Michael A. Stelzner FEARLESS COMPETITOR | THURSDAY, JUNE 23, 2011
- The state of lead generation today with Jim Dickie of CSO Insights FEARLESS COMPETITOR | THURSDAY, JUNE 25, 2009
- Sorry, Jeff, we were just kidding FEARLESS COMPETITOR | THURSDAY, JANUARY 20, 2011
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