Fearless Competitor

Trending Sources

How to Create Content Maps That Actually Work in Sales Lead Generation

Fearless Competitor

How to Create Content Maps That Actually Work in B2B Demand Generation. This is how to create content maps that actually work (and how not to). The post How to Create Content Maps That Actually Work in Sales Lead Generation appeared first on Fearless Competitor. Content is critical in B2B sales lead generation. Movement is critical!). It looked like this: Awareness. Evaluation.

How I Work with Jeff Ogden of Find New Customers

Fearless Competitor

Matt Heinz of Heinz Marketing.contacted me about his How I Work series and he asked me to answer a series of questions. How I Work” is one of my favorite  recurring features  in  Inc Magazine  as well as via Lifehacker’s  This Is How I Work  Series, and recently several sales experts (including   Anthony Iannarino ,  Dave Brock  and  Trish Bertuzzi ) participated as well.

If you’re looking for job, read Get Back to Work Faster

Fearless Competitor

Get Back to Work Faster. You have to register for the Sales Lead Management Association , but it’s free and you vote for up to three, Either link works. Get Back to Work Faster  was written some time ago and Jill’s no longer selling it. Just click on Get Back to Work Faster  or the image of the book on the top right, and get this FREE book today.

BtoB 46

Great work with Find New Customers client Mintigo yesterday

Fearless Competitor

Yesterday, I was working with their content marketing expert, Sophia Wong.  I told Sophia about the Salesforce.com blog post publishing on October 20th called “ The Importance of Attitude.” Soon she emailed me that my advice worked and their infographic published at VentureBeat.   The DNA of Salesforce Users. Happy clients are the key to a growing business. ”  She asked me to send her a draft and I did. She said she loved it and I am so inspiring to her. Thanks, Sophia. Don’t miss The Importance of Attitude publishing at Salesforce.com on October 20th.

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

7 Personality Traits of Top Salespeople – from the Harvard Business Review

Fearless Competitor

Jeff Ogden of Find New Customers  ( @fearlesscomp on Twitter) worked in sales for software firms for many years, including firms like Optum Software and Business Objects, and I did have lots of success, but why? Given the same sales tools, level of education, and propensity to work, why do some salespeople succeed where others fail? Modesty. Selling Style Impact: Team Orientation.

The Problem with LinkedIn InMails – They Often Don’t Work

Fearless Competitor

“Linkedin InMails come back undelivered WAY too often” says the marketing expert Jeff Ogden of Find New Customers , who’s won the SLMA award three years in a row, and is about to get a prestigious award later this month. Ignoring good marketing advice is like sticking your head in the sand. Why don’t you connect to me too? An InMail credit has been returned to your account.

How to Organize a Digital Marketing Team – Lessons from Hubspot

Fearless Competitor

Recently I was communicating with new Chief Marketing Officer of a software firm based in London – who told me he’s working on his “staffing plan.” This is the team that works closely with Sales. Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. They’ve grown extemely fast. Stay tuned.

Why You Shouldn’t Assume when Signing Employment Agreements

Fearless Competitor

Because of my high salary and great role, I was extremely excited to work for these people  -  so I signed it immediately – barely reading it. Employment agreements can come back to bite you, big time. learned that the hard way. Over that time, I also joined a couple of companies in senior marketing roles. Shame on me. As they say, assume means “ making an ass out of you and me.”

Domain 111

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”

Every single day is a gift for me

Fearless Competitor

Long term memory works pretty good. Mike is a great writer and his wife works for Sprint  and Gary has a disaster of a marriage. Unfortunately, I fell 10 feet to a concrete floor on April 1, 2014 and nearly died – until early June 2014. The photo is the halo I wore for weeks 24 hours a day and even slept in, which was no fun at all.) Cracked spine, broken ribs, tubes, etc.

How Sales Should Deal with Receptionists – the NIZ area

Fearless Competitor

Why does this work so well? How to Ensure Receptionists Don’t Stop You. Special promotion for July 2013. One of the persons who fills out the form on the top right of this blog will win a free $50 iTunes gift card. Winners will be notified via email in early August. If the form is disabled, just send an email to jeff.ogden at findnewcustomers.com and I will enter you. What went wrong?

Sales 110

Top Ten Guests on Marketing Made Simple TV

Fearless Competitor

“Dan” Pink is the author of five books about business, work, and management that have sold two million copies worldwide and have been translated into 34 languages. Marketing Made Simple TV is the show I created and hosted before I took my huge fall and was divorced. Chief evangelist of Canva. https://www. canva.com /  . Author of twelve books. Former chief evangelist of Apple.

Find New Customers ends 2014, ready to crank up 2015

Fearless Competitor

With these great accomplishments in 2014, we are ready to crank up the business after the holidays, As i laid in the hospital bed, I thought “ Why are you looking for a top marketing job which never works? ”  He was right and Outlook 2013 works just fine now. To get me to spend limited company money, I needed two things: Relatively inexpensive. ” Thanks, Barry.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.

B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council

Fearless Competitor

And a former client of Find New Customers that I worked with for a short time was pounding their target customers with product offers – ugh! Everyone is doing content marketing today – 9 out of 10 companies, according to the Content Marketing Institute. But as this article shows, most companies truly suck at it. They’re sending out CRAP. Content marketing is critical today.

Vendor 106

Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi

Fearless Competitor

Content curation is the concept that we become the “expert filter” for our customers and deliver the best of what the industry has to offer, similar to a museum curator who presents only the best works of art. B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. Full bio follows the post.). Joe was also a guest on Mad Marketing TV, which you can watch here.

The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!

Fearless Competitor

Act-On and I worked closely together. All this work means nothing if the show cannot pay its bills. Todd was one of the founders of Bulldog Solutions and he has years of experience working with lead generation firms – companies who share content via email, newsletters, etc. What is Marketing Made Simple TV and where the heck did it come from? Hope you enjoy it.

What I’ve Learned about Hiring from my Alma Mater

Fearless Competitor

Focus on how they work and not where they worked. also had a personal experience with this.  I was working for a large business intelligence software company.  I was new to the industry and I learned they were struggling with GE and losing revenue every year.  So I asked if I could take it over. (I had exactly zero GE experience.) To my surprise, they said “Yes.”

Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?

Fearless Competitor

Why are mega-brands so engaged with experiential campaigns, and why do such campaigns work so well? Why are experiential marketing campaigns so successful at driving brand advocacy and product demand? This is a special guest post by Claire Pickup , Business Development Manager for Experiential at Cosine , a field & experiential marketing agency. Experiential marketing. What do you think?

Where’s your marketing plan? The most important marketing tool.

Fearless Competitor

There are many creative ways to work with a small budget, but you can’t expect to get a five-month banner ad on Squidoo.com, and article in FastCompany, and a robust online presence for a small budget. “Marketing Plans are an incredibly useful, but frequently overlooking tool for marketers” wrote Bill Blaney, author of B2B AtoZ. Age range, Sex of primary customer. Education.

Plan 101

Won marketing awards and guest post but I’m a Notre Dame grad

Fearless Competitor

Happy to reconnect with Amanda who used to work for Salesforce.com.before she move to RingLead.com  (see photo). Jeffrey L. Ogden of Find New Customers may have won some awesome marketing awards and he may be getting published on the Ringlead blog by Amanda Nelson on March 23rd, which is a great honor. Thanks  @alansee and @fionavesey  for that great honor, which I really appreciate.

Our Home Page Work-Over at Find New Customers

Fearless Competitor

As the  Fearless Competitor , I believe we should all work hard and play hard. I cannot wait to redo the home page of Find New Customers – simple, few words and a clear call to action. It will be beautiful too, just like CopyBlogger. But I cannot wait for the professional to finish, so I did what I could and took pruning shears to Find New Customers. What do you think? Are the changes good or did I prune too deeply? After (28 Words). Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. Before (550 words).

Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

The Science of Marketing – @danzarrella Social Scientist of @hubspot on Marketing Made Simple TV

Fearless Competitor

His work has been featured in popular publications. In this episode of Marketing Made Simple TV, you’ll meet @danzarrella Social Media Scientist at @hubspot , and prominent inbound marketing software firm. With host Jeff Ogden  he shares insights from his new book, The Science of Marketing. In this show, you’ll learn: Why you need to stop chasing unicorns and rainbows.

Sales and Marketing Co-Creation – The Power of a Cold Beer

Fearless Competitor

Yes, beer works. At the recent Sales and Marketing 2.0 Conference in San Francisco, Gerhard Gschwandtner, CEO of Selling Power told the attendees “ How can you build bridges between sales and marketing? Buy them a cold beer! ”  Gerhard said to me “The audience LOVED it.” ” Gerhard Gschwandtner. Don’t miss it! What can we do about that? It’s simple.

The 5 Insights that help put the rules to work for you

Fearless Competitor

We work on that website almost every day to make it better and better, so please visit us if your company needs better sales leads. Almost every day, I’m reminded why I work for Find New Customers and no one else, and why I partnered with Likeable Local and the St. Jeff Ogden , the Fearless Competitor, ( @fearlesscomp ) was trained in Buyer Personas when Adele Revella invited him to be the first to take the Buyer Persona Master Class. Thank you, Adele! Please note that this is the blog of Find New Customers , the most likeable company in B2B marketing today. Success Factors.

How Jeff Ogden grew GE revenue by 242% worldwide in 1990

Fearless Competitor

In about 1989. I got a job with Business Objects (now owned by IBM) in New York City as an Account Executive (sales)  My experience in the business intelligence industry was zero, but I worked hard and closed a bunch of deals, including Heineken USA.  (How we finished last in a Proof of Concept and won the deal is another great story.). Did Business Objects have a management dashboard?

Spam 69

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Developing an Integrated Content Marketing Strategy that Works – Guest Post

Fearless Competitor

Content curation  is the concept that we become the “expert filter” for our customers and deliver the best of what the industry has to offer, similar to a museum curator who presents only the best works of art. B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. Full bio follows the post.). Thank you for this great post, Joe. Joe Pulizzi. _. Online. Print.

Nice to get back in touch with Amanda Nelson at Ringlead

Fearless Competitor

Thank you Matt Heinz of HeinzMarketing for the How I Work post dated November 20, 2014. It’s working really well now. Jeffrey L. Ogden of Find New Customers used to write a lot of guest posts for the Salesforce.com blog, like the very popular article The Importance of Attitude , which was about my nasty fall and recovery a year ago. Doing much better now. Thank you.).

How the famous marketing expert Guy Kawasaki Manages Social Media

Fearless Competitor

Holycow.com was taken but since my name is pronounced “Cow-asaki,” I figured that HolyKaw would work.) How I Post—A Social-Media Core Dump. By Guy Kawasaki (Editor’s Note: This post originally ran on Hubspot’s blog , and Guy was also a guest on Marketing Made Simple TV  with host Jeff Ogden.). Here are the gory, inside-story details of what I do. Perhaps million followers.

EF4 Tornado on April 3, 1974

Fearless Competitor

On April 3, 1974, our ranch house in Madison, Indiana was hit by a major tornado. (My long-term memory works fine despite my fall and long hospital stay last April.). Hope that happens soon, because I’m a marketing expert and work hard. Thankfully, Doctor David Tulsiak who’s an Emergency Physician who works in the St. Jeff Ogden. Congratulations to them.

Buy 60

Evangelizing a Content Marketing Program

working, and as a result, creating content people. work so you can create better content and con- tinuously build a bigger and better audience. Moye publishers 15 to 20 stories each month through a “virtual news- room,” as most of the team, including Moye, works remotely. doesn’t work in the modern media landscape. All rights reserved. Introduction 4 II. The hotel giant.

Things I miss every single day

Fearless Competitor

Deeply sorry that my business site is not working and my email is broken.  But our website is not working and we hope to get that fixed soon. Got the important legal paperwork I was waiting for yesterday regarding my injury and made lots of calls and filled it out-  working most of the day and took it to the Post Office to mail it back. The business avatar of Jeffrey L.

Mail 61