Remove work

Everything Technology Marketing

article thumbnail

Crossing the Divide: The Art of Closing the Sale

Everything Technology Marketing

Say you’re a small accounting firm that works primarily with small businesses. Work with clients to solve their problems -- or chart a path toward the solution -- in a way that leverages both your strengths and the buyer’s in unison, creating a new and unique capability set. There a number of ways you can make this clear.

article thumbnail

Developing Your Marketing Analytics Strategy - A 3 Step Approach

Everything Technology Marketing

From defining deliverables to knowing when you’ve achieved your goal and may proceed to the next phase, these questions touch the rest of your work in countless ways. It’s difficult to overstate the importance of this stage — it creates the guidelines (and sometimes guardrails) for everything that comes after.

Analytics 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

New Report: Alliance Marketing Trends 2014

Everything Technology Marketing

A majority of alliance professionals (62 percent) expect the number of partners they work with to increase over the next 12 months. The top three alliance marketing tactics are demand generation (68 percent), followed by content development (50 percent) and lead nurturing (50 percent). Thanks to everyone who participated in the survey.

article thumbnail

Take the 2012 B2B Content Marketing Survey

Everything Technology Marketing

What forms of content work better than others? But as they embark on content marketing strategies, B2B marketers are asking themselves questions like: What types of content should I create? Should I outsource content creation?

article thumbnail

Looking for Social Media Policy Examples?

Everything Technology Marketing

Here is a great collection of social media policies from 123 Social Media's web site to help you create a policy that works for your organization: [link] Clear policies help you better navigate this new communication channel and provide guidance to your audience as to what is ok to post and what isn't.

article thumbnail

Lead Generation Checklist - Part 1: Conversations, Not Campaigns

Everything Technology Marketing

The previous transactional approach isn't working anymore, prospects dont want to be sold to but engaged in a conversation about their challenges and learn how a vendor can help solve problems. Lead generation tactis are changing rapidly. Think of lead generation as a series of conversations with your audience, not campaigns.

article thumbnail

How to Call to Action

Everything Technology Marketing

What are your secrets for making your call to actions work? From choice of colors and words to the optimum position of your call to action on the screen, this gets you started on improving your call to actions to boost conversion - go check it out.