Remove work

eTrigue

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Email Marketing vs. Marketing Automation

eTrigue

This takes out a lot of manual work by the sales and marketing teams, by streamlining and simplifying work. The Bottom Line As expectations advance, so should your marketing game. Email marketing is a proven capability. Marketing automation makes email far more effective and brings tremendous benefits.

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The Need for a Demand Center

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Customers now have the power; especially in B-to-B where they control the dialog, establish the rules of engagement, define the information they need, and the channels used It’s tougher than ever to identify and reach the actual buyer with relevant communications; invisible buying committees are the norm and customer advocates must often be equipped (..)

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