eMarketing Strategist

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What Are Meta Tags and How Do They Work?

eMarketing Strategist

Meta Tags at Work. You can see the Title and Description tags at work by doing a simple web search. There’s no guarantee they will use text that works to your advantage. Click here for a PDF version of “ What Are Meta Tags and How Do They Work? You can help the search engines by using meta tags. Their names pretty much tell you what they do.

Work 47

What Are Meta Tags and How Do They Work?

eMarketing Strategist

Meta Tags at Work. You can see the Title and Description tags at work by doing a simple web search. There’s no guarantee they will use text that works to your advantage. Click here for a PDF version of “ What Are Meta Tags and How Do They Work? You can help the search engines by using meta tags. Their names pretty much tell you what they do.

Work 47

Facebook Strategy: Friend or Fan?

eMarketing Strategist

have worked with many business owners who have come to regret not thinking through their Facebook strategy before jumping in. When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Boring!

Facebook Strategy: Friend or Fan?

eMarketing Strategist

have worked with many business owners who have come to regret not thinking through their Facebook strategy before jumping in. When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Boring!

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

This stuff is hard work! Either over the phone or at your home, she will work with you to get your baby to sleep through the night in its own bed. As of this writing, she is working on a free ebook to introduce people to her system and why it works. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing.

How to Write Meta Tags

eMarketing Strategist

If you asked me “What is the #1 thing I can do to improve my website’s rankings?” I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers.  In my last post I explained what meta tags are and how they work. Relevance – Since the purpose of all this work is to get customers, it’s more important that your web pages rank for key phrases that actually describe what you are selling. In this post, I’m going to show you how to write them so they help your rankings and get visitors to your website. Don’t guess.

How to Write Meta Tags

eMarketing Strategist

If you asked me “What is the #1 thing I can do to improve my website’s rankings?” I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers.  In my last post I explained what meta tags are and how they work. Relevance – Since the purpose of all this work is to get customers, it’s more important that your web pages rank for key phrases that actually describe what you are selling. In this post, I’m going to show you how to write them so they help your rankings and get visitors to your website. Don’t guess.

How to Kill Your Business with One Email

eMarketing Strategist

She thought she was right but was wrong, blew off the injured party and create a firestorm of bad publicity for her business. I don’t take pleasure in seeing someone decimate years of hard work but we can all learn a lot from what this woman’s multiple mistakes. Now it will work well for your portfolio. This business model appeals to people who hate their day job, have a hobby they enjoy, want to work from home, and believe they can get rich working online. You don’t get to decide that the way you think things work is how they work. institution. link].

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

With Showpad, sales and marketing teams work better together to. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. Additionally, 77% of marketers say content is core to business success. and value.

How to Use HARO for Publicity & More! (Part I)

eMarketing Strategist

Getting mentioned in the right publication can mean the difference between living hand to mouth and having more work than you can handle. Sourcing journalists who write about your industry, figuring out what they want to hear and then pitching them takes a lot of work. But, public relations is expensive. An experienced PR firm will cost you thousands of dollars a month which is a higher entry point than most small businesses can afford. There is a solution. Helpareporter.com is a publicity resource every small business can use. Different countries. More lists. You name it. Travel.

7 Tips to Name Computer Files so You Can Find Them Again

eMarketing Strategist

file name that made sense last time you worked on a document, has totally escaped you and you have no idea what you called it or where you put it. The client I mentioned above is working on the second version of her very successful book, Surviving Natural Disasters. For example, when we worked on the free eBook, the file name started with “SNDebook”. It happened again last week. client contacted me in a panic. They were staring down the possibility of going through multiple versions of the book page by page to create a current version. Ewwww! If you’re lucky, it turns up.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

This stuff is hard work! Either over the phone or at your home, she will work with you to get your baby to sleep through the night in its own bed. As of this writing, she is working on a free ebook to introduce people to her system and why it works. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. One is not better than the other. Passive Marketing. You do! Featured

The Power of Negative Attention

eMarketing Strategist

Hewlett Packard, Nordstrom, Amazon), do your home work first. But, knowing how Google works, it makes sense. I’ve been writing a lot of “cautionary tale” blog posts recently. This was not my plan at all but I keep coming across stories I think we can learn a lot from. The article is long but it’s a good read and definitely worth the time. She asks for a refund. That’s right.

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”

The Power of Negative Attention

eMarketing Strategist

Hewlett Packard, Nordstrom, Amazon), do your home work first. But, knowing how Google works, it makes sense. I’ve been writing a lot of “cautionary tale” blog posts recently. This was not my plan at all but I keep coming across stories I think we can learn a lot from. The article is long but it’s a good read and definitely worth the time. She asks for a refund. That’s right.

How to Kill Your Business with One Email

eMarketing Strategist

She thought she was right but was wrong, blew off the injured party and create a firestorm of bad publicity for her business. I don’t take pleasure in seeing someone decimate years of hard work but we can all learn a lot from what this woman’s multiple mistakes. Now it will work well for your portfolio. You don’t get to decide that the way you think things work is how they work.

What Are Meta Tags and How Do They Work?

eMarketing Strategist

Meta Tags at Work. You can see the Title and Description tags at work by doing a simple web search. There’s no guarantee they will use text that works to your advantage. Click here for a PDF version of “ What Are Meta Tags and How Do They Work? You can help the search engines by using meta tags. Their names pretty much tell you what they do.

What Are Meta Tags and How Do They Work?

eMarketing Strategist

Meta Tags at Work. You can see the Title and Description tags at work by doing a simple web search. There’s no guarantee they will use text that works to your advantage. Click here for a PDF version of “ What Are Meta Tags and How Do They Work? You can help the search engines by using meta tags. Their names pretty much tell you what they do.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.

How to Make Your Website Copy Memorable

eMarketing Strategist

Sure, each business has their own flavor of who they work with and how they do what they do but let’s face it, most of us are in industries with fairly standard problems and solutions. It doesn’t make a lasting impression and you waste all that work you did to get visitors to your website. What industries do they work in? Understand the Heart and Soul of Your Audience.

HARO Part II: 5 Not So Well Known Uses for HARO

eMarketing Strategist

In my last blog post, I described how HARO works. Get More Work without Asking for It. Sending HARO requests to non-active client’s has gotten me more work because often their reply is something like “Thanks for sending this. You’ve probably read an article in a magazine or seen a news segment on TV that featured a company similar to yours and wondered “How’d they get that spot?&#   They got that spot because they came to the attention of the right journalist. That’s where Help a Reporter Out comes in. You bet I will! link]. link]. link].

How to Find Your Customers Online: A Case Study

eMarketing Strategist

know this sounds like a lot of work and it is but it gets easier once you’ve got a solid toolkit of content to pull from.  The hardest part of building an online audience is getting in front of new people. Tapping the existing audiences of websites, bloggers and experts is probably the easiest way to get in front of new people. That’s why I’m constantly telling prospects and clients “You need to figure out where your target markets hang out online and be there.”  People quickly see the wisdom of this approach. What Should You Look For? Here’s what I gathered and why it’s helpful.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

Your blog works the same way. Your blog works the same way. There are many free blog readers out there (Google reader is the most popular) and they work similarly to your email program. The firs and possibly most important step in promoting your blog is having an RSS feed. They think everybody in hearing distance is getting their message. Your Blog “Radio”. It’s easy!

Content Strategy for Marketing

even as a one-time campaign no longer works. What Others Say About Working With Content Science 3 6 8 10 11 13 15 16 18 20 Table of Contents The Value of. has worked well for companies ranging from Dell to The Coca-Cola Company to. Strategy That Leads to More Work. develop strategy with an eye toward how it will generate more work for. your content strategy works.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

Your blog works the same way. Your blog works the same way. There are many free blog readers out there (Google reader is the most popular) and they work similarly to your email program. The firs and possibly most important step in promoting your blog is having an RSS feed. They think everybody in hearing distance is getting their message. Your Blog “Radio”. It’s easy!

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

Your blog works the same way. Your blog works the same way. There are many free blog readers out there (Google reader is the most popular) and they work similarly to your email program. The firs and possibly most important step in promoting your blog is having an RSS feed. They think everybody in hearing distance is getting their message. Your Blog “Radio”. It’s easy! Feature

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

Your blog works the same way. Your blog works the same way. There are many free blog readers out there (Google reader is the most popular) and they work similarly to your email program. The firs and possibly most important step in promoting your blog is having an RSS feed. They think everybody in hearing distance is getting their message. Your Blog “Radio”. It’s easy! Feature

Facebook Strategy: Friend or Fan?

eMarketing Strategist

have worked with many business owners who have come to regret not thinking through their Facebook strategy before jumping in. When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Boring!

Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

Facebook Strategy: Friend or Fan?

eMarketing Strategist

have worked with many business owners who have come to regret not thinking through their Facebook strategy before jumping in. When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Boring!

How to Make Your Website Copy Memorable

eMarketing Strategist

Sure, each business has their own flavor of who they work with and how they do what they do but let’s face it, most of us are in industries with fairly standard problems and solutions. It doesn’t make a lasting impression and you waste all that work you did to get visitors to your website. If your business is location-specific, get clear on where your target markets live, work and play and where they might need your services. What industries do they work in? The people you want to work with come away from your website thinking “Wow! How old are they?

How to Make Your Website Copy Memorable

eMarketing Strategist

Sure, each business has their own flavor of who they work with and how they do what they do but let’s face it, most of us are in industries with fairly standard problems and solutions. It doesn’t make a lasting impression and you waste all that work you did to get visitors to your website. If your business is location-specific, get clear on where your target markets live, work and play and where they might need your services. What industries do they work in? The people you want to work with come away from your website thinking “Wow! How old are they?

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

On the other hand, I don’t do nearly as much work in a day as I think I should. have a few close friends who get a staggering amount of work done and still juggle other responsibilities like  a household, a husband, elderly parents and raising kids. She starts by discussing how the brain works. Goal directed persistence –working at something until you get it done. Yikes.

Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

On the other hand, I don’t do nearly as much work in a day as I think I should. have a few close friends who get a staggering amount of work done and still juggle other responsibilities like  a household, a husband, elderly parents and raising kids. She starts by discussing how the brain works. Goal directed persistence –working at something until you get it done. Yikes.