eMarketing Strategist

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What Are Meta Tags and How Do They Work?

eMarketing Strategist

Meta Tags at Work. You can see the Title and Description tags at work by doing a simple web search. There’s no guarantee they will use text that works to your advantage. Click here for a PDF version of “ What Are Meta Tags and How Do They Work? You can help the search engines by using meta tags. Their names pretty much tell you what they do.

Work 39

What Are Meta Tags and How Do They Work?

eMarketing Strategist

Meta Tags at Work. You can see the Title and Description tags at work by doing a simple web search. There’s no guarantee they will use text that works to your advantage. Click here for a PDF version of “ What Are Meta Tags and How Do They Work? You can help the search engines by using meta tags. Their names pretty much tell you what they do.

Work 39

Even the Big Guys Screw Up SEO

eMarketing Strategist

Before I explain what they were doing and why it was a problem, it helps to understand a bit about how rankings work. That’s why it’s important to have a basic understanding of how SEO works and know what your SEO company is doing in your name.  It’s kind of like bookkeeping. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” wasn’t surprised because I think it happens way more often than Google lets on. Penney’s website was coming up #1 for a whole bunch of search terms (aka key phrases).

Facebook Strategy: Friend or Fan?

eMarketing Strategist

have worked with many business owners who have come to regret not thinking through their Facebook strategy before jumping in. When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Boring!

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

This stuff is hard work! Either over the phone or at your home, she will work with you to get your baby to sleep through the night in its own bed. As of this writing, she is working on a free ebook to introduce people to her system and why it works. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing.

How to Write Meta Tags

eMarketing Strategist

If you asked me “What is the #1 thing I can do to improve my website’s rankings?” I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers.  In my last post I explained what meta tags are and how they work. Relevance – Since the purpose of all this work is to get customers, it’s more important that your web pages rank for key phrases that actually describe what you are selling. In this post, I’m going to show you how to write them so they help your rankings and get visitors to your website. Don’t guess.

How to Write Meta Tags

eMarketing Strategist

If you asked me “What is the #1 thing I can do to improve my website’s rankings?” I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers.  In my last post I explained what meta tags are and how they work. Relevance – Since the purpose of all this work is to get customers, it’s more important that your web pages rank for key phrases that actually describe what you are selling. In this post, I’m going to show you how to write them so they help your rankings and get visitors to your website. Don’t guess.

The Power of Negative Attention

eMarketing Strategist

Hewlett Packard, Nordstrom, Amazon), do your home work first. But, knowing how Google works, it makes sense. I’ve been writing a lot of “cautionary tale” blog posts recently. This was not my plan at all but I keep coming across stories I think we can learn a lot from. The article is long but it’s a good read and definitely worth the time. She asks for a refund. That’s right.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

The Power of Negative Attention

eMarketing Strategist

Hewlett Packard, Nordstrom, Amazon), do your home work first. But, knowing how Google works, it makes sense. I’ve been writing a lot of “cautionary tale” blog posts recently. This was not my plan at all but I keep coming across stories I think we can learn a lot from. The article is long but it’s a good read and definitely worth the time. She asks for a refund. That’s right.

How to Kill Your Business with One Email

eMarketing Strategist

She thought she was right but was wrong, blew off the injured party and create a firestorm of bad publicity for her business. I don’t take pleasure in seeing someone decimate years of hard work but we can all learn a lot from what this woman’s multiple mistakes. Now it will work well for your portfolio. You don’t get to decide that the way you think things work is how they work.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

This stuff is hard work! Either over the phone or at your home, she will work with you to get your baby to sleep through the night in its own bed. As of this writing, she is working on a free ebook to introduce people to her system and why it works. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. One is not better than the other. Passive Marketing. You do! Featured

What Are Meta Tags and How Do They Work?

eMarketing Strategist

Meta Tags at Work. You can see the Title and Description tags at work by doing a simple web search. There’s no guarantee they will use text that works to your advantage. Click here for a PDF version of “ What Are Meta Tags and How Do They Work? You can help the search engines by using meta tags. Their names pretty much tell you what they do.

What Are Meta Tags and How Do They Work?

eMarketing Strategist

Meta Tags at Work. You can see the Title and Description tags at work by doing a simple web search. There’s no guarantee they will use text that works to your advantage. Click here for a PDF version of “ What Are Meta Tags and How Do They Work? You can help the search engines by using meta tags. Their names pretty much tell you what they do.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

How to Make Your Website Copy Memorable

eMarketing Strategist

Sure, each business has their own flavor of who they work with and how they do what they do but let’s face it, most of us are in industries with fairly standard problems and solutions. It doesn’t make a lasting impression and you waste all that work you did to get visitors to your website. What industries do they work in? Understand the Heart and Soul of Your Audience.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

Your blog works the same way. Your blog works the same way. There are many free blog readers out there (Google reader is the most popular) and they work similarly to your email program. The firs and possibly most important step in promoting your blog is having an RSS feed. They think everybody in hearing distance is getting their message. Your Blog “Radio”. It’s easy!

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

Your blog works the same way. Your blog works the same way. There are many free blog readers out there (Google reader is the most popular) and they work similarly to your email program. The firs and possibly most important step in promoting your blog is having an RSS feed. They think everybody in hearing distance is getting their message. Your Blog “Radio”. It’s easy!

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

Your blog works the same way. Your blog works the same way. There are many free blog readers out there (Google reader is the most popular) and they work similarly to your email program. The firs and possibly most important step in promoting your blog is having an RSS feed. They think everybody in hearing distance is getting their message. Your Blog “Radio”. It’s easy! Feature

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

Your blog works the same way. Your blog works the same way. There are many free blog readers out there (Google reader is the most popular) and they work similarly to your email program. The firs and possibly most important step in promoting your blog is having an RSS feed. They think everybody in hearing distance is getting their message. Your Blog “Radio”. It’s easy! Feature

Facebook Strategy: Friend or Fan?

eMarketing Strategist

have worked with many business owners who have come to regret not thinking through their Facebook strategy before jumping in. When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Boring!

Facebook Strategy: Friend or Fan?

eMarketing Strategist

have worked with many business owners who have come to regret not thinking through their Facebook strategy before jumping in. When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Boring!

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

On the other hand, I don’t do nearly as much work in a day as I think I should. have a few close friends who get a staggering amount of work done and still juggle other responsibilities like  a household, a husband, elderly parents and raising kids. She starts by discussing how the brain works. Goal directed persistence –working at something until you get it done. Yikes.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

On the other hand, I don’t do nearly as much work in a day as I think I should. have a few close friends who get a staggering amount of work done and still juggle other responsibilities like  a household, a husband, elderly parents and raising kids. She starts by discussing how the brain works. Goal directed persistence –working at something until you get it done. Yikes.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

On the other hand, I don’t do nearly as much work in a day as I think I should. have a few close friends who get a staggering amount of work done and still juggle other responsibilities like  a household, a husband, elderly parents and raising kids. She starts by discussing how the brain works. Goal directed persistence –working at something until you get it done. Yikes.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

On the other hand, I don’t do nearly as much work in a day as I think I should. have a few close friends who get a staggering amount of work done and still juggle other responsibilities like  a household, a husband, elderly parents and raising kids. She starts by discussing how the brain works. Goal directed persistence –working at something until you get it done. Yikes.

How to Make Your Website Copy Memorable

eMarketing Strategist

Sure, each business has their own flavor of who they work with and how they do what they do but let’s face it, most of us are in industries with fairly standard problems and solutions. It doesn’t make a lasting impression and you waste all that work you did to get visitors to your website. If your business is location-specific, get clear on where your target markets live, work and play and where they might need your services. What industries do they work in? The people you want to work with come away from your website thinking “Wow! How old are they?

How to Make Your Website Copy Memorable

eMarketing Strategist

Sure, each business has their own flavor of who they work with and how they do what they do but let’s face it, most of us are in industries with fairly standard problems and solutions. It doesn’t make a lasting impression and you waste all that work you did to get visitors to your website. If your business is location-specific, get clear on where your target markets live, work and play and where they might need your services. What industries do they work in? The people you want to work with come away from your website thinking “Wow! How old are they?

Even the Big Guys Screw Up SEO

eMarketing Strategist

Before I explain what they were doing and why it was a problem, it helps to understand a bit about how rankings work. That’s why it’s important to have a basic understanding of how SEO works and know what your SEO company is doing in your name.  It’s kind of like bookkeeping. This is news?” wasn’t surprised because I think it happens way more often than Google lets on.

Even the Big Guys Screw Up SEO

eMarketing Strategist

Before I explain what they were doing and why it was a problem, it helps to understand a bit about how rankings work. That’s why it’s important to have a basic understanding of how SEO works and know what your SEO company is doing in your name.  It’s kind of like bookkeeping. This is news?” wasn’t surprised because I think it happens way more often than Google lets on.

Even the Big Guys Screw Up SEO

eMarketing Strategist

Before I explain what they were doing and why it was a problem, it helps to understand a bit about how rankings work. That’s why it’s important to have a basic understanding of how SEO works and know what your SEO company is doing in your name.  It’s kind of like bookkeeping. This is news?” wasn’t surprised because I think it happens way more often than Google lets on. Featured

Even the Big Guys Screw Up SEO

eMarketing Strategist

Before I explain what they were doing and why it was a problem, it helps to understand a bit about how rankings work. That’s why it’s important to have a basic understanding of how SEO works and know what your SEO company is doing in your name.  It’s kind of like bookkeeping. This is news?” wasn’t surprised because I think it happens way more often than Google lets on. Featured

7 Tips to Name Computer Files so You Can Find Them Again

eMarketing Strategist

file name that made sense last time you worked on a document, has totally escaped you and you have no idea what you called it or where you put it. The client I mentioned above is working on the second version of her very successful book, Surviving Natural Disasters. For example, when we worked on the free eBook, the file name started with “SNDebook”. Ewwww! What do you get?

How to Write Meta Tags

eMarketing Strategist

If you asked me “What is the #1 thing I can do to improve my website’s rankings?” I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers.  In my last post I explained what meta tags are and how they work. Relevance – Since the purpose of all this work is to get customers, it’s more important that your web pages rank for key phrases that actually describe what you are selling. In this post, I’m going to show you how to write them so they help your rankings and get visitors to your website. Don’t guess.

How to Write Meta Tags

eMarketing Strategist

If you asked me “What is the #1 thing I can do to improve my website’s rankings?” I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers.  In my last post I explained what meta tags are and how they work. Relevance – Since the purpose of all this work is to get customers, it’s more important that your web pages rank for key phrases that actually describe what you are selling. In this post, I’m going to show you how to write them so they help your rankings and get visitors to your website. Don’t guess.

Vegetables vs. Dessert: How to Write an Info Product that Sells

eMarketing Strategist

Over the years, I’ve worked with many clients to write and promote info products and in that time I’ve learned a few things about what sells, what doesn’t and why. People couldn’t care less about how Google works. Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? ” In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” and “Is your target audience hungry for the information?”. What Can You Do to Give Your Info Product the Best Chance of Selling?

Vegetables vs. Dessert: How to Write an Info Product that Sells

eMarketing Strategist

Over the years, I’ve worked with many clients to write and promote info products and in that time I’ve learned a few things about what sells, what doesn’t and why. People couldn’t care less about how Google works. Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? ” In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” and “Is your target audience hungry for the information?”. What Can You Do to Give Your Info Product the Best Chance of Selling?

Vegetables vs. Dessert: How to Write an Info Product that Sells

eMarketing Strategist

Over the years, I’ve worked with many clients to write and promote info products and in that time I’ve learned a few things about what sells, what doesn’t and why. People couldn’t care less about how Google works. Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? ” In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” and “Is your target audience hungry for the information?”. What Can You Do to Give Your Info Product the Best Chance of Selling?

Vegetables vs. Dessert: How to Write an Info Product that Sells

eMarketing Strategist

Over the years, I’ve worked with many clients to write and promote info products and in that time I’ve learned a few things about what sells, what doesn’t and why. People couldn’t care less about how Google works. Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? ” In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” and “Is your target audience hungry for the information?”. What Can You Do to Give Your Info Product the Best Chance of Selling?