| | | Earnest about B2B | |  Work | 62 articles |
| Page 1 of 1 | Previous | Next | EARNEST ABOUT B2B MARCH 16, 2010 Vital statistics for every B2B marketer 54% of CIOs prohibit use of social networking sites, such as Facebook, MySpace and Twitter, while at work. Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption. 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C. 75% of B2Bers participate in microblogging (eg. Twitter) versus 49% of B2Cers. Source: Virgin Media Business ( [link] ). Versus. | EARNEST ABOUT B2B AUGUST 18, 2010  Top Infographics for b2b marketers How Google Works: PPCBlog’s startling graphic unpicking what happens behind the scenes when you search on Google. How Google works. . Infographics are all the rage: visual representations of data that are both beautiful and enlightening. Web trend map: plots the Internet’s leading names and domains onto the Tokyo metro map . Web trend map. CMO social landscape. . | | | | | |
| EARNEST ABOUT B2B SEPTEMBER 14, 2010  Vital statistics for B2B marketers – The case study Email: We worked hard to identify a group of key commentators and influencers in the b2b marketing space – from established publishers to influential bloggers. LinkedIn: With a bit of clever footwork and the help of a blog post, we worked out how to embed video as a Google Presentation into our professional profiles on LinkedIn. Then spread the word. The start of the idea. Objectives. | EARNEST ABOUT B2B OCTOBER 18, 2012  B2B gets Pinteresting How does it work? If you’re already using it we’re always keen to hear about what’s working well too! The new contender. Pinterest has rapidly shot up the rankings to become a major contender in the social media marketing world, ranked third behind only Facebook and Twitter in terms of popularity. Pinterest 101: Visual content. Engaging you target audience. Charm. Content Curation. | EARNEST ABOUT B2B OCTOBER 13, 2010 When familiarity breeds intent: 5 tips to building brand awareness Working with one of those brands that’s more a ‘how do you spell that’ than a ‘we’ve already shortlisted you’? Education and enablement are vital to them becoming real brand ambassadors and making sure the partnership works for them and you. Sit down. Brace yourself. According to a recent DemandGen report, 9 out of 10 business buyers say that when they’re ready to buy, they’ll find you. Now ask yourself, in all honesty, will they? The fact is the b2b buy cycle is changing fundamentally – and vendors are on the back foot. Or if it’s not, it should be. Research your market. | EARNEST ABOUT B2B FEBRUARY 8, 2013 Lessons to be learnt Despite this, there is still work to do for marketers to get the respect and love they indeed deserve. Sitting in a meeting a couple of weeks ago a jovial sales chap began to rib the marketing director about the extent of his role. You marketing lot just stick a few pictures in PowerPoints and brochures don’t you?’. How we giggled. While these views are clearly archaic, it does highlight an on-going issue that we marketers face – ‘how do we show the real value we add to the business?’. For the majority of other departments this job is easy. But marketing? It’s all slightly less tangible. | | | | | | | |
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EARNEST ABOUT B2B | THURSDAY, MAY 10, 2012  Ideas worth Spreading: Ted Talks for B2B Marketers
Why work doesn’t happen at work. He argues that our working day has now been shredded into a series of ‘ work moments’ – with constant interruptions and distractions, one of the key problems being the endless stream of meetings. About 18 months ago, someone put us onto this thing called TED. Little did we know that we were embarking on a voyage of discovery that would prove enlightening, utterly fascinating and entertaining in equal measure. The likes of the late Steve Jobs, Prof. worthy way for any B2B Marketer to while away their time: Sweat the small stuff. MORE >> -
EARNEST ABOUT B2B | MONDAY, JULY 19, 2010 Brand loss, no one’s gain: The misery and anguish of M&A activity
iii) The panderers: no sense of direction so ask the world and his dog for their opinion before reaching a compromise that works for no one. morass of sub-cultures, attitudes and even ways of working; an ‘us and them’ mentality years after the event – and a mass of staff yearning for the days of old. Within the heady world of business, mergers and acquisitions are two a penny today. The story’s a common one: big behemoth snaps up rival or smaller fare to… a) see off the competition. b) allow it to flog more stuff to its customers. Share your thoughts. MORE >> -
EARNEST ABOUT B2B | FRIDAY, MAY 13, 2011 Bridging the great Sales and Marketing divide
So will Marketing and Sales always have a fractious relationship or is it possible to really get both teams working together as one finely honed machine? When building the campaign, work closely with Sales to define clear roles and responsibilities – particularly looking at what stage leads will be handed over and what should happen next. Time to offer an olive branch to the folk on the other side of the fence and get everyone working together for the good of your business? Fire up your browser. Tap the words ‘Marketing and Sales Alignment’ into Google. Wait 0.10 Marketing. MORE >> -
EARNEST ABOUT B2B | THURSDAY, SEPTEMBER 2, 2010  Trending in B2B: Earnest’s Top Tweets in August
But how do you ensure your hard work reaches the right audience? Top Tweeting. Would you believe it? Another month has flown by and even in the holiday season of August the world of B2B online has continued to churn out a flurry of facts, stats and information to wet your knowledge whistle. And so it’s that time again, our top 10 tweets of the month for you to peruse at your will. 1. We’re big on wordplay – and agree, how long before one of the big ad agencies rips this off? – [link]. The question is will it be a hit with the advertising world? Wrong. Let us know. MORE >> -
EARNEST ABOUT B2B | THURSDAY, MAY 27, 2010  Just how connected are the world’s top 5 IT services companies?
The content is again heavily centred around the ‘Let’s do Amazing’ campaign but we’ll let them off as the Rhys Darby ads work for us. It was a simple idea. Take the top 5 IT services companies globally - and see how they’re managing their brands on the social web. So the top 5 under scrutiny (as defined by Services Top 100 ) . Fujitsu. Accenture. Then more specifically, how are these brands using Twitter, Facebook, LinkedIn, YouTube and blogs to engage with their audiences online? The results may surprise you. Twitter presence: Guess @ibm, find this. Some 2.5k MORE >>
- This is the week that was: Don’t put all your eggs in one digital basket EARNEST ABOUT B2B | THURSDAY, MARCH 8, 2012
- Trending in B2B: Earnest’s Top Tweets in September EARNEST ABOUT B2B | WEDNESDAY, OCTOBER 6, 2010
- Why too many clicks make you thick EARNEST ABOUT B2B | TUESDAY, AUGUST 31, 2010
- B2B Content Marketing: Reaching the people that matter EARNEST ABOUT B2B | FRIDAY, SEPTEMBER 16, 2011
- A lesson in global brand management for b2b marketers EARNEST ABOUT B2B | WEDNESDAY, NOVEMBER 10, 2010
- This time it’s personal EARNEST ABOUT B2B | TUESDAY, JUNE 28, 2011
- It’s all in the message: Bringing clarity to complex propositions EARNEST ABOUT B2B | THURSDAY, JANUARY 6, 2011
- The lesser known adman who could teach us all a thing or two: Howard Luck Gossage EARNEST ABOUT B2B | FRIDAY, SEPTEMBER 14, 2012
- Chasing out the humdrum: The story so far… EARNEST ABOUT B2B | FRIDAY, NOVEMBER 26, 2010
- How do you get a 60% response rate from FTSE250 Finance Directors? EARNEST ABOUT B2B | MONDAY, MAY 10, 2010
- RIM: A ship heading for the rocks? We have a bulb for the lighthouse EARNEST ABOUT B2B | FRIDAY, JUNE 1, 2012
- This is the night that was: Earnest wins 6 B2B Marketing Awards EARNEST ABOUT B2B | FRIDAY, NOVEMBER 25, 2011
- Campaign watch: Oracle. Ironman. Machine. Embarassment. EARNEST ABOUT B2B | THURSDAY, APRIL 29, 2010
- This is the week that was: When CEOs transformed from people to tweeple. EARNEST ABOUT B2B | MONDAY, OCTOBER 3, 2011
- This is the week that was: Welcoming the wind of change EARNEST ABOUT B2B | TUESDAY, SEPTEMBER 13, 2011
- This is the week that was: When social media showed its good and bad side EARNEST ABOUT B2B | TUESDAY, AUGUST 16, 2011
- This is the week that was in b2b – history in the making EARNEST ABOUT B2B | MONDAY, JULY 11, 2011
- This is the week that was in b2b (w/c 20th June) EARNEST ABOUT B2B | MONDAY, JUNE 27, 2011
- This is the week that was: Can I ask you on a data? EARNEST ABOUT B2B | MONDAY, MAY 14, 2012
- Trending in B2B: Earnest’s Top Tweets in July EARNEST ABOUT B2B | WEDNESDAY, AUGUST 4, 2010
- The new 80:20 rule: Industrialising your marketing efforts to drive a better ROI EARNEST ABOUT B2B | THURSDAY, FEBRUARY 10, 2011
- This is the week that was: Lucky number 7 EARNEST ABOUT B2B | MONDAY, JULY 25, 2011
- This is the week that was: ‘If you want the rainbow, you gotta put up with the rain’ EARNEST ABOUT B2B | MONDAY, JULY 4, 2011
- This is the week that was: Is the world ready for change? EARNEST ABOUT B2B | MONDAY, FEBRUARY 27, 2012
- Kaspersky campaign: a viral campaign, but not as you’d know it EARNEST ABOUT B2B | TUESDAY, JANUARY 24, 2012
- This is the week that was: When social media put its brakes on EARNEST ABOUT B2B | TUESDAY, NOVEMBER 15, 2011
- This is the week that was in b2b: we love a bit of controversy EARNEST ABOUT B2B | FRIDAY, JULY 15, 2011
- Did you see the unicycling clown? EARNEST ABOUT B2B | FRIDAY, MARCH 23, 2012
- This is the week that was: When Apple lost its core EARNEST ABOUT B2B | TUESDAY, AUGUST 30, 2011
- This is the week that was in B2B: Wobbles a plenty EARNEST ABOUT B2B | MONDAY, AUGUST 8, 2011
- The Joy Of Pitching And Where It Can All Go Wrong EARNEST ABOUT B2B | FRIDAY, NOVEMBER 19, 2010
- This is the week that was: Taking a look into the future EARNEST ABOUT B2B | THURSDAY, NOVEMBER 3, 2011
- This is the week that was – Public bickering and mourning. EARNEST ABOUT B2B | WEDNESDAY, OCTOBER 12, 2011
- Are your customers content? EARNEST ABOUT B2B | FRIDAY, MARCH 18, 2011
- Trending in B2B: Earnest’s Top Tweets in October EARNEST ABOUT B2B | MONDAY, NOVEMBER 8, 2010
- This is the week that was: The times they are a-changin’ EARNEST ABOUT B2B | FRIDAY, JULY 27, 2012
- This is the week that was: Looking ahead EARNEST ABOUT B2B | WEDNESDAY, FEBRUARY 1, 2012
- This is the week that was: What of the future generation? EARNEST ABOUT B2B | FRIDAY, AUGUST 19, 2011
- This is the week that was: The death of the tagline? EARNEST ABOUT B2B | WEDNESDAY, NOVEMBER 23, 2011
- Causing offence: The pain and anguish of customer loyalty EARNEST ABOUT B2B | TUESDAY, MAY 4, 2010
- This is the night that was: Earnest wins 6 B2B Marketing Awards EARNEST ABOUT B2B | FRIDAY, NOVEMBER 25, 2011
- This is the week that was: Revealing the new b2b buyer EARNEST ABOUT B2B | FRIDAY, DECEMBER 2, 2011
- Kaspersky campaign: a viral campaign, but not as you’d know it EARNEST ABOUT B2B | TUESDAY, JANUARY 24, 2012
- This is the week that was: Looking ahead EARNEST ABOUT B2B | WEDNESDAY, FEBRUARY 1, 2012
- This is the week that was: Is the world ready for change? EARNEST ABOUT B2B | MONDAY, FEBRUARY 27, 2012
- This is the week that was: Don’t put all your eggs in one digital basket EARNEST ABOUT B2B | THURSDAY, MARCH 8, 2012
- Did you see the unicycling clown? EARNEST ABOUT B2B | FRIDAY, MARCH 23, 2012
- This is the week that was: Revealing the new b2b buyer EARNEST ABOUT B2B | FRIDAY, DECEMBER 2, 2011
- This is the week that was: A slice of the BlackBerry crumble EARNEST ABOUT B2B | MONDAY, OCTOBER 17, 2011
- Unlocking the content dungeon EARNEST ABOUT B2B | THURSDAY, SEPTEMBER 29, 2011
- Election watch: IT’s new battle for hearts and minds EARNEST ABOUT B2B | WEDNESDAY, APRIL 14, 2010
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