Earnest about B2B

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No more Big Bang: Why b2b brands are taking a new approach to launching ‘big idea’ campaigns

Earnest about B2B

Billboards strategically placed on your CEO’s commute into work. Do you recognise the following checklist? Press release. Internal desk drop leaflet and PC ‘wobblers’. Overly-complicated sales decks and message houses. Homepage banner updates on corporate sites from Azerbaijan to Zimbabwe. Global audience survey and 200 page report PDF (v87) shared online. smarter approach from IBM.

Be ashamed, very ashamed: the power of behavioural psychology

Earnest about B2B

Most days we were arriving at work to find the detritus of city life quite literally on our doorstep. Whether you’re a believer in the power and influence of behavioural psychology or not, one thing’s for sure, it worked. How one carefully designed sign stopped the dumping. couple of months back, here at Earnest, it dawned on us we had a problem. However, it also has some drawbacks.

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A guide to content curation. Where can I find shareable social content?

Earnest about B2B

It also allows you to piggyback other people’s good thoughts and hard work which is a cheeky but accepted norm. How can we keep the content monster fed and happy? In their book “ The Art of Social Media ”, former Apple Evangelist Guy Kawasaki and his social partner in crime Peg Fitzpatrick give some robust advice on how to get social right and be a ‘ good socialist ’. Stick to the plan.

Five tactics to convert page visitors into leads

Earnest about B2B

What works for Amazon or Apple might not be effective for your business. Driving traffic towards your lovingly created webpages takes effort. All the more reason to make sure those efforts aren’t wasted by a sub-optimal design. Here are five things you can do ensure your visitors get what they want – while encouraging them to do what you want in the process. #1. Brevity is the soul of wit.

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

How to improve your luck: 4 simple tips

Earnest about B2B

“I''m a greater believer in luck, and I find the harder I work the more I have of it” ? But from my experience, it''s sheer hard work, drive, determination and the unquestioning belief in your idea that will propel you forward.”. Have an idea of where you or your business wants to be and work towards it; see our Planning Director Paul’s blog on developing a ‘ Vivid Vision ’.

Your invitation to Experiential Lab

Earnest about B2B

We’re bringing together some of the most exciting suppliers in the events world under one roof to show you some off the stuff that’s caught our eye and try to kindle a few sparks of inspiration as to how ‘wow’ moments could work for you. As you’ve probably noticed, in recent years breath-taking experiences have become increasingly important in the world of marketing, becoming a key tool that all brands are going to need to add to their arsenal. Just like any other piece of marketing you need to engage, excite and inspire. Look forward to seeing you there.

22 things we learned at the Festival of Marketing 2015

Earnest about B2B

Sounds like someone needs to work on bridging the sales/marketing divide. Festival season as we know it has been over for a couple of months now, but that didn’t stop the Festival of Marketing 2015 taking place in East London’s Tobacco Docks. And, of course, there were also two luchador wrestlers from the north and a seven foot tall Viking with inch-long nipples. They’re brutal and disloyal.

Happier Living with Traces or more SoMe skepticism?

Earnest about B2B

It’s an app that works ‘in the space between’ the real world and virtual reality. Beau explains the app works because it requires effort. Can new social media app traces bring us closer together? I am, admittedly, one of these social media (SoMe) sceptics. I’m sure we’ve all been part of the same conversations theorising what impact SoMe has had on our personal relationships.

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”

Meet the team. Channel marketing campaign case study for Canon

Earnest about B2B

In the age of mobile working, cloud connectivity, all those things you never knew you needed until you had them, how does a mere printer help. He''s working back at the office even when you''re out on business. Picture it, you’re a small(ish) business. Small in number but big on ambition. Or not? Either way, you’ve got to sort some stuff out. Office (or home office)? Check. Customers?

Using the power of emotion: B2B Marketing Awards campaign case study

Earnest about B2B

It worked. Proof emotion in B2B marketing can work even for the toughest of audiences. The Earnest campaign shortlisted for the Best use of Direct Mail at the B2B Marketing Awards 2014. It''s easy to forget that bankers have feelings too. Cue our campaign for ACI’s Universal Online Banker. ACI Worldwide is a company that you have probably interacted with, but didn’t realise. The How.

The seven commandments for a successful rebrand

Earnest about B2B

By working out your brand framework – be it monolithic, endorsed, free-standing or hybrid – you will cover product strategy, customer segmentation and business strategy. You usually know when it’s time for a rebrand. And we all know the benefits. Fear and loathing. In spite of this, many marketers and brand managers have been scarred from previous failed rebrand programmes. And finally…. 7.

Working out how to keep working out: behavioural science tips to keep you going to the gym

Earnest about B2B

If you want to get more muscly, aim to knockout livestock of increasing sizes – start with a goat and work your way up to a Shire horse or cow (the ‘Durano Workout’). There are even apps like Pact (which pays for you to work out by the scumbag ‘tato loaves who don’t) that reward you when you make it in to the gym. “I don’t like going to the gym” Adele. It’s fat January. It’s the month people suddenly realise that spending the last four weeks eating seven-bird-roasts, taking chocolate intravenously, and doing beer-bongs with port has produced manifest consequences. Fitness First?”

Live Streaming Apps - the future of Content Marketing?

Earnest about B2B

It goes without saying that your content is important here, if you film you colleague sitting working at his desk (as I did) you’re not going to get too many people joining. Until the start of this year ‘live stream’ was a term that only existed in the lexicon of desperate football fans that couldn’t access Sky TV. But what are they all about? Here’s what happened. First up, Periscope.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.

IBM's Watson gives the real insight on brand personality

Earnest about B2B

And you are driven: you have high goals for yourself and work hard to achieve them. And you are driven: you have high goals for yourself and work hard to achieve them. You are driven: you have high goals for yourself and work hard to achieve them. How do you get to the heart of a company? How do you really understand what they are all about? Thought IBM wasn't compassionate?

Helping Brixton Prisoners Bounce Back

Earnest about B2B

When we started working with the charity Bounce Back, we had no idea of the scale of the issue they were trying to tackle. And we had no idea that without the opportunity for prisoners to improve work related skills before release, a measly 27% leaving prison could get a job and get their life back on track. How can we help? So how did we do it? Because Life’s too long.”. What next?

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Can you move down please? A behavioural nudge for the tube.

Earnest about B2B

It worked; ‘spillage’ went down by 80% which led to a 20% reduction in cleaning costs. Schiphol Airport had a wee little problem. Or a little wee problem. Visitors to the men’s loos, presumably overly excited to be in Amsterdam, were wildly misfiring when they used the urinal. But Jos van Bedaf, manager of the cleaning department at the airport, had a simpler idea. Behavioural Economics

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Innovation from the inside: Building Event Wallet

Earnest about B2B

We got to work on Event Wallet just over 6 months ago with our developer partners We Are Apps – chosen for their expertise in iBeacon technology that sits at the heart of the platform. ‘I’ve got an idea for an app.’ How many times a day do you hear that? stood in the middle of the exhibition centre. looked around at the wandering eyes of the sales people on the stands. Here was the rub.

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Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

Don’t hate the player – an introduction to gamification

Earnest about B2B

Even more surprising, 61% of surveyed CEOs, CFOs, and other senior executives say they take daily game breaks at work, the utter rascals (you always suspected that they weren’t “quickly checking their emails” didn’t you?) More than half of them say they play during work in order “to feel more productive”. "You have to learn the rules of the game. and Nike’s NikeFuel band.

Changing rooms and changing behaviours: improving the retail experience

Earnest about B2B

Front of house staff numbers are reduced in number, but empowered in new roles as ‘fashion advisors’ and, by working with you, know exactly what seasonal palette would suit you, what cut would flatter you, and what you can afford given your budget. “If men liked shopping, they’d call it research” - Cynthia Nelms. The rewards were high but the struggle was real. We're playing by their rules.

Emotion in B2B marketing is important. No debate needed.

Earnest about B2B

After all, business people are still people, they just happen to be at work. As I’m speaking at the upcoming B2B Marketing conference 2014 , it occurred to me that I should probably set out my stall as to why this topic is important. In fact, the clue as to why this is such an important topic is in that same misquote. Persuade. Persuade. Finance directors doing the splits…?),

Lessons from the Mad Men

Earnest about B2B

With the final series starting tonight, it got me thinking that despite working in the most innovative and fast-paced period our industry has ever seen, there’s still a lot we can learn from the Golden Age of Advertising (and I don’t just mean reinstating regular daytime drinking binges). Too often, great work – be it creative or planning – isn’t given the time and attention it deserves.

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Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

Putting the tea in team: brewing a successful marketing team

Earnest about B2B

Likewise, successful marketing teams will have a sound working knowledge of sales enablement, marketing automation, and lead generation and management. "I would rather have a cup of tea than sex." – Boy George. My colleague stands up, pointing his finger at each of us in turn “Tea? Was that a no? Sugar for you, right? And I hear him making the noise ‘tea’, and his lips making the right shapes, but I know – I know – that what’s coming back won’t actually be tea. It will be like tea, but it won’t be tea. Scum bags. Tea making is a noble practice passed down from generation to generation.

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The not-so-secret formula to B2B website UX

Earnest about B2B

just want to know what it is, how it works and how it can help me do my job? Getting your story straight In my opinion having worked on my fair share of B2B websites, there is a 4-part formula to make up your business homepage: Proposition – a creative and plainly worded explanation of who you are and what you do – with a CTA to get started, find out more, get in touch etc.

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The Earnest Charity Tech Pub Quiz

Earnest about B2B

meeting of minds in one of Soho’s finest establishment – the quiz was a chance to try out new technologies, give our brains a work out and raise money for a much deserving school in Kenya. Cardboard works simply by downloading a compatible app to your phone, and slotting it into the pre assembled cardboard headset. Plus it works on iOS and Android too. Focusing the mind.

Innovation in higher education marketing

Earnest about B2B

While there is still work to be done across the board, here are four lovely things some of them have already employed: Virtual Reality Tours. Tips and tricks on how marketing professionals can be more innovative. Walk into a modern classroom or lecture hall today and you might see more than the traditional blackboard, pens and paper which used to litter evenly spaced desks a decade ago.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

You have a new match! Online dating tips for the B2B inbound marketer

Earnest about B2B

If it’s not working out for you, then change your details and try new methods (such as growing a great big bushy beard – as apparently the more hirsute gentlemen on Tinder generate 18% more ‘right swipes’ ). Back on the market or going to market? Hot tips from Earnest! That’s a huge number of people using the Internet as means of looking for a partner (or a bit of ‘fun’). But hang in there!

Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

Traditionally the good old tellybox has been the number one broadcast advertising platform for many companies who, working with media planning agencies, select particular programmes or timeslots in which to advertise. “By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. Communities of millions and brand new stars.

Marketing Personalisation with the Father of the Bride

Earnest about B2B

Good work Steve, in another life you’d have made a great planner. Personalised communications can be a funny thing - there is no denying that they work; the stats speak for themselves. "Although my schedule is very busy, I decided to take time out to write you a peronal reply". Or at the very least he was very, very funny. Well, sort of. Increased click through rates and cut through.

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Lessons from the Brixon Academy

Earnest about B2B

Some things won’t be right, and some won’t work, but if you measure everything properly you will get there. As we wrote in a recent post , Paddy Power live by this philosophy and it really works. There''s a lot for marketers to learn from the epic tale of the Brixton Academy. Many will have inspirational quotes. Say yes to everything (within reason) and see what sticks.

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Evangelizing a Content Marketing Program

working, and as a result, creating content people. work so you can create better content and con- tinuously build a bigger and better audience. Moye publishers 15 to 20 stories each month through a “virtual news- room,” as most of the team, including Moye, works remotely. doesn’t work in the modern media landscape. All rights reserved. Introduction 4 II. The hotel giant.

Novice to Social Media Smarty Pants in 4 Helpful Tips

Earnest about B2B

Indicators are important as they signal what’s working and what’s not so you can optimise and refine your activity – by so doing, increasing the chances of hitting those goals. Find out what works and do more of it. Find out what isn’t working and amend it accordingly. Taking the smoke and mirrors out of becoming a social media pro. Target Audience & Platform. Check. Check.

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Raising brand awareness and driving leads with HR & Recruitment Execs

Earnest about B2B

We wanted to communicate to HR and recruitment professionals that Ingeus would have your future employees ready to go and hungry for your work from day dot. So once our recipient has worked their way through all that paper, they’re treated to an Ingeus branded shredder which they can then use to neatly tear apart the mess they’ve made – along with their existing recruitment model.

Email marketing: Is emailing purchased data a waste of time?

Earnest about B2B

The science of successful email is something that’s interested and intrigued me ever since I started working in marketing so I finally gave in and recently attended an Advanced Email Marketing course ( https://econsultancy.com/training/courses/advanced-email-marketing ) run by eConsultancy. Does e-mailing cold data really cut the mustard? Watch this space. B2B Marketing

The smarter way to collect content

Earnest about B2B

While the rest of the world has been basking in the most glorious of summers we have been locked away in a dark room working on something very exciting. Sharing content at events was stuck in the past. Not anymore. So it is with great pleasure (and an equally large fanfare) that we introduce Event Wallet. The smarter way to collect content. Discover. Collect. Share. it''s easy to pass it on.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."