Earnest about B2B

Trending Sources

No more Big Bang: Why b2b brands are taking a new approach to launching ‘big idea’ campaigns

Earnest about B2B

Billboards strategically placed on your CEO’s commute into work. Do you recognise the following checklist? Press release. Internal desk drop leaflet and PC ‘wobblers’. Overly-complicated sales decks and message houses. Homepage banner updates on corporate sites from Azerbaijan to Zimbabwe. Global audience survey and 200 page report PDF (v87) shared online. smarter approach from IBM.

Be ashamed, very ashamed: the power of behavioural psychology

Earnest about B2B

Most days we were arriving at work to find the detritus of city life quite literally on our doorstep. Whether you’re a believer in the power and influence of behavioural psychology or not, one thing’s for sure, it worked. How one carefully designed sign stopped the dumping. couple of months back, here at Earnest, it dawned on us we had a problem. However, it also has some drawbacks.

Price 42

A guide to content curation. Where can I find shareable social content?

Earnest about B2B

It also allows you to piggyback other people’s good thoughts and hard work which is a cheeky but accepted norm. How can we keep the content monster fed and happy? In their book “ The Art of Social Media ”, former Apple Evangelist Guy Kawasaki and his social partner in crime Peg Fitzpatrick give some robust advice on how to get social right and be a ‘ good socialist ’. Stick to the plan.

You don’t need to be a start-up or Google to innovate

Earnest about B2B

Your working environment can have a huge impact on creativity. Earnest Labs can work with you to help drive innovation and alternative ways of marketing your business. 12 learnings from ‘Perk Me Up’ – Earnest’s first marketing innovation breakfast. Innovation. It’s a word bandied around a lot in marketing these days. Possibly too much. But what does it really mean to your business?

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Five tactics to convert page visitors into leads

Earnest about B2B

What works for Amazon or Apple might not be effective for your business. Driving traffic towards your lovingly created webpages takes effort. All the more reason to make sure those efforts aren’t wasted by a sub-optimal design. Here are five things you can do ensure your visitors get what they want – while encouraging them to do what you want in the process. #1. Brevity is the soul of wit.

Lead 25

Happier Living with Traces or more SoMe skepticism?

Earnest about B2B

It’s an app that works ‘in the space between’ the real world and virtual reality. Beau explains the app works because it requires effort. Can new social media app traces bring us closer together? I am, admittedly, one of these social media (SoMe) sceptics. I’m sure we’ve all been part of the same conversations theorising what impact SoMe has had on our personal relationships.

22 things we learned at the Festival of Marketing 2015

Earnest about B2B

Sounds like someone needs to work on bridging the sales/marketing divide. Festival season as we know it has been over for a couple of months now, but that didn’t stop the Festival of Marketing 2015 taking place in East London’s Tobacco Docks. And, of course, there were also two luchador wrestlers from the north and a seven foot tall Viking with inch-long nipples. They’re brutal and disloyal.

Meet the team. Channel marketing campaign case study for Canon

Earnest about B2B

In the age of mobile working, cloud connectivity, all those things you never knew you needed until you had them, how does a mere printer help. He''s working back at the office even when you''re out on business. Picture it, you’re a small(ish) business. Small in number but big on ambition. Or not? Either way, you’ve got to sort some stuff out. Office (or home office)? Check. Customers?

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Using the power of emotion: B2B Marketing Awards campaign case study

Earnest about B2B

It worked. Proof emotion in B2B marketing can work even for the toughest of audiences. The Earnest campaign shortlisted for the Best use of Direct Mail at the B2B Marketing Awards 2014. It''s easy to forget that bankers have feelings too. Cue our campaign for ACI’s Universal Online Banker. ACI Worldwide is a company that you have probably interacted with, but didn’t realise. The How.

The seven commandments for a successful rebrand

Earnest about B2B

By working out your brand framework – be it monolithic, endorsed, free-standing or hybrid – you will cover product strategy, customer segmentation and business strategy. You usually know when it’s time for a rebrand. And we all know the benefits. Fear and loathing. In spite of this, many marketers and brand managers have been scarred from previous failed rebrand programmes. And finally…. 7.

Your invitation to Experiential Lab

Earnest about B2B

We’re bringing together some of the most exciting suppliers in the events world under one roof to show you some off the stuff that’s caught our eye and try to kindle a few sparks of inspiration as to how ‘wow’ moments could work for you. As you’ve probably noticed, in recent years breath-taking experiences have become increasingly important in the world of marketing, becoming a key tool that all brands are going to need to add to their arsenal. Just like any other piece of marketing you need to engage, excite and inspire. Look forward to seeing you there.

Working out how to keep working out: behavioural science tips to keep you going to the gym

Earnest about B2B

If you want to get more muscly, aim to knockout livestock of increasing sizes – start with a goat and work your way up to a Shire horse or cow (the ‘Durano Workout’). There are even apps like Pact (which pays for you to work out by the scumbag ‘tato loaves who don’t) that reward you when you make it in to the gym. “I don’t like going to the gym” Adele. It’s fat January. It’s the month people suddenly realise that spending the last four weeks eating seven-bird-roasts, taking chocolate intravenously, and doing beer-bongs with port has produced manifest consequences. Fitness First?”

Live Streaming Apps - the future of Content Marketing?

Earnest about B2B

It goes without saying that your content is important here, if you film you colleague sitting working at his desk (as I did) you’re not going to get too many people joining. Until the start of this year ‘live stream’ was a term that only existed in the lexicon of desperate football fans that couldn’t access Sky TV. But what are they all about? Here’s what happened. First up, Periscope.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

IBM's Watson gives the real insight on brand personality

Earnest about B2B

And you are driven: you have high goals for yourself and work hard to achieve them. And you are driven: you have high goals for yourself and work hard to achieve them. You are driven: you have high goals for yourself and work hard to achieve them. How do you get to the heart of a company? How do you really understand what they are all about? Thought IBM wasn't compassionate?

Can you move down please? A behavioural nudge for the tube.

Earnest about B2B

It worked; ‘spillage’ went down by 80% which led to a 20% reduction in cleaning costs. Schiphol Airport had a wee little problem. Or a little wee problem. Visitors to the men’s loos, presumably overly excited to be in Amsterdam, were wildly misfiring when they used the urinal. But Jos van Bedaf, manager of the cleaning department at the airport, had a simpler idea. Behavioural Economics

Spot 31

Innovation from the inside: Building Event Wallet

Earnest about B2B

We got to work on Event Wallet just over 6 months ago with our developer partners We Are Apps – chosen for their expertise in iBeacon technology that sits at the heart of the platform. ‘I’ve got an idea for an app.’ How many times a day do you hear that? stood in the middle of the exhibition centre. looked around at the wandering eyes of the sales people on the stands. Here was the rub.

Build 31

Helping Brixton Prisoners Bounce Back

Earnest about B2B

When we started working with the charity Bounce Back, we had no idea of the scale of the issue they were trying to tackle. And we had no idea that without the opportunity for prisoners to improve work related skills before release, a measly 27% leaving prison could get a job and get their life back on track. How can we help? So how did we do it? Because Life’s too long.”. What next?

Help 26

Don’t hate the player – an introduction to gamification

Earnest about B2B

Even more surprising, 61% of surveyed CEOs, CFOs, and other senior executives say they take daily game breaks at work, the utter rascals (you always suspected that they weren’t “quickly checking their emails” didn’t you?) More than half of them say they play during work in order “to feel more productive”. "You have to learn the rules of the game. and Nike’s NikeFuel band.

Emotion in B2B marketing is important. No debate needed.

Earnest about B2B

After all, business people are still people, they just happen to be at work. As I’m speaking at the upcoming B2B Marketing conference 2014 , it occurred to me that I should probably set out my stall as to why this topic is important. In fact, the clue as to why this is such an important topic is in that same misquote. Persuade. Persuade. Finance directors doing the splits…?),

The not-so-secret formula to B2B website UX

Earnest about B2B

just want to know what it is, how it works and how it can help me do my job? Getting your story straight In my opinion having worked on my fair share of B2B websites, there is a 4-part formula to make up your business homepage: Proposition – a creative and plainly worded explanation of who you are and what you do – with a CTA to get started, find out more, get in touch etc.

Skype 25

Changing rooms and changing behaviours: improving the retail experience

Earnest about B2B

Front of house staff numbers are reduced in number, but empowered in new roles as ‘fashion advisors’ and, by working with you, know exactly what seasonal palette would suit you, what cut would flatter you, and what you can afford given your budget. “If men liked shopping, they’d call it research” - Cynthia Nelms. The rewards were high but the struggle was real. We're playing by their rules.

Lessons from the Mad Men

Earnest about B2B

With the final series starting tonight, it got me thinking that despite working in the most innovative and fast-paced period our industry has ever seen, there’s still a lot we can learn from the Golden Age of Advertising (and I don’t just mean reinstating regular daytime drinking binges). Too often, great work – be it creative or planning – isn’t given the time and attention it deserves.

Skype 31

Putting the tea in team: brewing a successful marketing team

Earnest about B2B

Likewise, successful marketing teams will have a sound working knowledge of sales enablement, marketing automation, and lead generation and management. "I would rather have a cup of tea than sex." – Boy George. My colleague stands up, pointing his finger at each of us in turn “Tea? Was that a no? Sugar for you, right? And I hear him making the noise ‘tea’, and his lips making the right shapes, but I know – I know – that what’s coming back won’t actually be tea. It will be like tea, but it won’t be tea. Scum bags. Tea making is a noble practice passed down from generation to generation.

Aging 27

The Earnest Charity Tech Pub Quiz

Earnest about B2B

meeting of minds in one of Soho’s finest establishment – the quiz was a chance to try out new technologies, give our brains a work out and raise money for a much deserving school in Kenya. Cardboard works simply by downloading a compatible app to your phone, and slotting it into the pre assembled cardboard headset. Plus it works on iOS and Android too. Focusing the mind.

Media 28

You have a new match! Online dating tips for the B2B inbound marketer

Earnest about B2B

If it’s not working out for you, then change your details and try new methods (such as growing a great big bushy beard – as apparently the more hirsute gentlemen on Tinder generate 18% more ‘right swipes’ ). Back on the market or going to market? Hot tips from Earnest! That’s a huge number of people using the Internet as means of looking for a partner (or a bit of ‘fun’). But hang in there!

Innovation in higher education marketing

Earnest about B2B

While there is still work to be done across the board, here are four lovely things some of them have already employed: Virtual Reality Tours. Tips and tricks on how marketing professionals can be more innovative. Walk into a modern classroom or lecture hall today and you might see more than the traditional blackboard, pens and paper which used to litter evenly spaced desks a decade ago.

Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

Traditionally the good old tellybox has been the number one broadcast advertising platform for many companies who, working with media planning agencies, select particular programmes or timeslots in which to advertise. “By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. Communities of millions and brand new stars.

Marketing Personalisation with the Father of the Bride

Earnest about B2B

Good work Steve, in another life you’d have made a great planner. Personalised communications can be a funny thing - there is no denying that they work; the stats speak for themselves. "Although my schedule is very busy, I decided to take time out to write you a peronal reply". Or at the very least he was very, very funny. Well, sort of. Increased click through rates and cut through.

Stats 29

Lessons from the Brixon Academy

Earnest about B2B

Some things won’t be right, and some won’t work, but if you measure everything properly you will get there. As we wrote in a recent post , Paddy Power live by this philosophy and it really works. There''s a lot for marketers to learn from the epic tale of the Brixton Academy. Many will have inspirational quotes. Say yes to everything (within reason) and see what sticks.

Aging 33

Novice to Social Media Smarty Pants in 4 Helpful Tips

Earnest about B2B

Indicators are important as they signal what’s working and what’s not so you can optimise and refine your activity – by so doing, increasing the chances of hitting those goals. Find out what works and do more of it. Find out what isn’t working and amend it accordingly. Taking the smoke and mirrors out of becoming a social media pro. Target Audience & Platform. Check. Check.

Raising brand awareness and driving leads with HR & Recruitment Execs

Earnest about B2B

We wanted to communicate to HR and recruitment professionals that Ingeus would have your future employees ready to go and hungry for your work from day dot. So once our recipient has worked their way through all that paper, they’re treated to an Ingeus branded shredder which they can then use to neatly tear apart the mess they’ve made – along with their existing recruitment model.

Lead 29

Email marketing: Is emailing purchased data a waste of time?

Earnest about B2B

The science of successful email is something that’s interested and intrigued me ever since I started working in marketing so I finally gave in and recently attended an Advanced Email Marketing course ( https://econsultancy.com/training/courses/advanced-email-marketing ) run by eConsultancy. Does e-mailing cold data really cut the mustard? Watch this space. B2B Marketing

The smarter way to collect content

Earnest about B2B

While the rest of the world has been basking in the most glorious of summers we have been locked away in a dark room working on something very exciting. Sharing content at events was stuck in the past. Not anymore. So it is with great pleasure (and an equally large fanfare) that we introduce Event Wallet. The smarter way to collect content. Discover. Collect. Share. it''s easy to pass it on.

Crafting an effective, award-winning global B2B campaign - case study

Earnest about B2B

So, here’s my view (from working with Kaspersky over the last 2 years) on how to make B2B + Global = lovely (and highly effective). Yes I know, if this was easy everyone would be doing it… The global campaigns that work are nearly always routed in some kind of universal need. Because people don’t want to have to work it out. And it worked. Not nice.

5 principles of Information Architecture & why it matters to marketing

Earnest about B2B

Traditional information retrieval works when a query, based on a need for information finds a match with a representation of a piece of content relevant to the query. Humans are ‘informavores’ after all. We need information to survive. What’s all this then? recently attended a day all about Information Architecture (IA) put on by Akendi. The importance to marketing teams is clear to note.

Lean, mean and keen on inbound marketing? Earnest’s new sister company woO could be for you.

Earnest about B2B

Richard, as well as being something of a raconteur, is an inbound pro – having amassed a wealth of client-side and agency expertise working with the likes of Sky, Vodafone, Thunderhead.com and IRESS software. woO who? Here at Earnest we’ve been fanatical about inbound marketing for some time. Introducing woO Marketing. Services include: Inbound marketing appraisal. Training.

This is the week that was: B2B Marketing round up

Earnest about B2B

This week the BBC did an interview with Biz about the book and his view on the future of social – where the focus is on building communities who help each other and work as one. We all know the colours we use in creative work are a reflection of the mood and the message we are trying to get across. All the best bits in the world of marketing. As we come to terms with the fact that the sun has packed up his hat and left us, we keep our chins up and gather the best bits of news, views and insight that we have stumbled across this week. Article of the week. Take note.