Earnest about B2B

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Your invitation to Experiential Lab

Earnest about B2B

We’re bringing together some of the most exciting suppliers in the events world under one roof to show you some off the stuff that’s caught our eye and try to kindle a few sparks of inspiration as to how ‘wow’ moments could work for you. As you’ve probably noticed, in recent years breath-taking experiences have become increasingly important in the world of marketing, becoming a key tool that all brands are going to need to add to their arsenal. Just like any other piece of marketing you need to engage, excite and inspire. Look forward to seeing you there.

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Testing Event Technologies at EventLab

Earnest about B2B

It’s an app that works ‘in the space between’ the real world and virtual reality. Recently we hosted London Business School at EventLab – a showcase of event technologies. The purpose? To test and explore what’s cutting edge in the event world to the benefit of organisers and attendees a like. With this in mind, on the day we created four technology zones: Zone One: Registration. Catch!

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22 reasons you know you work in B2B marketing

Earnest about B2B

You know you work in B2B marketing. 1. We put heads together at Earnest and decided to settle this once and for all. If for any reason you weren't sure, here are the tell-tale signs. When your Mum has no idea who any of your clients are - despite all of them being bigger than the company that makes her favourite brand of toilet cleaner. 2. When the most talked about campaign in your industry features a washed up actor balancing on two trucks. 3. When you've convinced yourself that being given a multi-million pound campaign budget to play with would be frivolous. 4. B2B-ers, over to you.

Working out how to keep working out: behavioural science tips to keep you going to the gym

Earnest about B2B

If you want to get more muscly, aim to knockout livestock of increasing sizes – start with a goat and work your way up to a Shire horse or cow (the ‘Durano Workout’). There are even apps like Pact (which pays for you to work out by the scumbag ‘tato loaves who don’t) that reward you when you make it in to the gym. “I don’t like going to the gym” Adele. It’s fat January. It’s the month people suddenly realise that spending the last four weeks eating seven-bird-roasts, taking chocolate intravenously, and doing beer-bongs with port has produced manifest consequences. Fitness First?”

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

Five tactics to convert page visitors into leads

Earnest about B2B

What works for Amazon or Apple might not be effective for your business. Driving traffic towards your lovingly created webpages takes effort. All the more reason to make sure those efforts aren’t wasted by a sub-optimal design. Here are five things you can do ensure your visitors get what they want – while encouraging them to do what you want in the process. #1. Brevity is the soul of wit.

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No more Big Bang: Why b2b brands are taking a new approach to launching ‘big idea’ campaigns

Earnest about B2B

Billboards strategically placed on your CEO’s commute into work. Do you recognise the following checklist? Press release. Internal desk drop leaflet and PC ‘wobblers’. Overly-complicated sales decks and message houses. Homepage banner updates on corporate sites from Azerbaijan to Zimbabwe. Global audience survey and 200 page report PDF (v87) shared online. smarter approach from IBM.

How to improve your luck: 4 simple tips

Earnest about B2B

“I''m a greater believer in luck, and I find the harder I work the more I have of it” ? But from my experience, it''s sheer hard work, drive, determination and the unquestioning belief in your idea that will propel you forward.”. Have an idea of where you or your business wants to be and work towards it; see our Planning Director Paul’s blog on developing a ‘ Vivid Vision ’.

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A guide to content curation. Where can I find shareable social content?

Earnest about B2B

It also allows you to piggyback other people’s good thoughts and hard work which is a cheeky but accepted norm. How can we keep the content monster fed and happy? In their book “ The Art of Social Media ”, former Apple Evangelist Guy Kawasaki and his social partner in crime Peg Fitzpatrick give some robust advice on how to get social right and be a ‘ good socialist ’. Stick to the plan.

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”

Innovation from the inside: Building Event Wallet

Earnest about B2B

We got to work on Event Wallet just over 6 months ago with our developer partners We Are Apps – chosen for their expertise in iBeacon technology that sits at the heart of the platform. ‘I’ve got an idea for an app.’ How many times a day do you hear that? stood in the middle of the exhibition centre. looked around at the wandering eyes of the sales people on the stands. Here was the rub.

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Using the power of emotion: B2B Marketing Awards campaign case study

Earnest about B2B

It worked. Proof emotion in B2B marketing can work even for the toughest of audiences. The Earnest campaign shortlisted for the Best use of Direct Mail at the B2B Marketing Awards 2014. It''s easy to forget that bankers have feelings too. Cue our campaign for ACI’s Universal Online Banker. ACI Worldwide is a company that you have probably interacted with, but didn’t realise. The How.

Changing rooms and changing behaviours: improving the retail experience

Earnest about B2B

Front of house staff numbers are reduced in number, but empowered in new roles as ‘fashion advisors’ and, by working with you, know exactly what seasonal palette would suit you, what cut would flatter you, and what you can afford given your budget. “If men liked shopping, they’d call it research” - Cynthia Nelms. The rewards were high but the struggle was real. We're playing by their rules.

Don’t hate the player – an introduction to gamification

Earnest about B2B

Even more surprising, 61% of surveyed CEOs, CFOs, and other senior executives say they take daily game breaks at work, the utter rascals (you always suspected that they weren’t “quickly checking their emails” didn’t you?) More than half of them say they play during work in order “to feel more productive”. "You have to learn the rules of the game. and Nike’s NikeFuel band.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.

Meet the team. Channel marketing campaign case study for Canon

Earnest about B2B

In the age of mobile working, cloud connectivity, all those things you never knew you needed until you had them, how does a mere printer help. He''s working back at the office even when you''re out on business. Picture it, you’re a small(ish) business. Small in number but big on ambition. Or not? Either way, you’ve got to sort some stuff out. Office (or home office)? Check. Customers?

Putting the tea in team: brewing a successful marketing team

Earnest about B2B

Likewise, successful marketing teams will have a sound working knowledge of sales enablement, marketing automation, and lead generation and management. "I would rather have a cup of tea than sex." – Boy George. My colleague stands up, pointing his finger at each of us in turn “Tea? Was that a no? Sugar for you, right? And I hear him making the noise ‘tea’, and his lips making the right shapes, but I know – I know – that what’s coming back won’t actually be tea. It will be like tea, but it won’t be tea. Scum bags. Tea making is a noble practice passed down from generation to generation.

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Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

Traditionally the good old tellybox has been the number one broadcast advertising platform for many companies who, working with media planning agencies, select particular programmes or timeslots in which to advertise. “By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. Communities of millions and brand new stars.

Can you move down please? A behavioural nudge for the tube.

Earnest about B2B

It worked; ‘spillage’ went down by 80% which led to a 20% reduction in cleaning costs. Schiphol Airport had a wee little problem. Or a little wee problem. Visitors to the men’s loos, presumably overly excited to be in Amsterdam, were wildly misfiring when they used the urinal. But Jos van Bedaf, manager of the cleaning department at the airport, had a simpler idea. Behavioural Economics

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Definitive Guide to Planning a New Content Initiative

At Divvy, we work closely with many of our. that work just for her. find the beauty tips, tricks and products that work just for her. working very well for them.” “If your content marketing is for everybody, it’s for nobody.” While it might take some hard work and convincing to narrow. Does she even have the skillset to handle the design work on this piece?

Novice to Social Media Smarty Pants in 4 Helpful Tips

Earnest about B2B

Indicators are important as they signal what’s working and what’s not so you can optimise and refine your activity – by so doing, increasing the chances of hitting those goals. Find out what works and do more of it. Find out what isn’t working and amend it accordingly. Taking the smoke and mirrors out of becoming a social media pro. Target Audience & Platform. Check. Check.

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22 things we learned at the Festival of Marketing 2015

Earnest about B2B

Sounds like someone needs to work on bridging the sales/marketing divide. Festival season as we know it has been over for a couple of months now, but that didn’t stop the Festival of Marketing 2015 taking place in East London’s Tobacco Docks. And, of course, there were also two luchador wrestlers from the north and a seven foot tall Viking with inch-long nipples. They’re brutal and disloyal.

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The seven commandments for a successful rebrand

Earnest about B2B

By working out your brand framework – be it monolithic, endorsed, free-standing or hybrid – you will cover product strategy, customer segmentation and business strategy. You usually know when it’s time for a rebrand. And we all know the benefits. Fear and loathing. In spite of this, many marketers and brand managers have been scarred from previous failed rebrand programmes. And finally…. 7.

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Happier Living with Traces or more SoMe skepticism?

Earnest about B2B

It’s an app that works ‘in the space between’ the real world and virtual reality. Beau explains the app works because it requires effort. Can new social media app traces bring us closer together? I am, admittedly, one of these social media (SoMe) sceptics. I’m sure we’ve all been part of the same conversations theorising what impact SoMe has had on our personal relationships.

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Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

Helping Brixton Prisoners Bounce Back

Earnest about B2B

When we started working with the charity Bounce Back, we had no idea of the scale of the issue they were trying to tackle. And we had no idea that without the opportunity for prisoners to improve work related skills before release, a measly 27% leaving prison could get a job and get their life back on track. How can we help? So how did we do it? Because Life’s too long.”. What next?

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Live Streaming Apps - the future of Content Marketing?

Earnest about B2B

It goes without saying that your content is important here, if you film you colleague sitting working at his desk (as I did) you’re not going to get too many people joining. Until the start of this year ‘live stream’ was a term that only existed in the lexicon of desperate football fans that couldn’t access Sky TV. But what are they all about? Here’s what happened. First up, Periscope.

IBM's Watson gives the real insight on brand personality

Earnest about B2B

And you are driven: you have high goals for yourself and work hard to achieve them. And you are driven: you have high goals for yourself and work hard to achieve them. You are driven: you have high goals for yourself and work hard to achieve them. How do you get to the heart of a company? How do you really understand what they are all about? Thought IBM wasn't compassionate?

Emotion in B2B marketing is important. No debate needed.

Earnest about B2B

After all, business people are still people, they just happen to be at work. As I’m speaking at the upcoming B2B Marketing conference 2014 , it occurred to me that I should probably set out my stall as to why this topic is important. In fact, the clue as to why this is such an important topic is in that same misquote. Persuade. Persuade. Finance directors doing the splits…?),

Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

Innovation in higher education marketing

Earnest about B2B

While there is still work to be done across the board, here are four lovely things some of them have already employed: Virtual Reality Tours. Tips and tricks on how marketing professionals can be more innovative. Walk into a modern classroom or lecture hall today and you might see more than the traditional blackboard, pens and paper which used to litter evenly spaced desks a decade ago.

Lessons from the Mad Men

Earnest about B2B

With the final series starting tonight, it got me thinking that despite working in the most innovative and fast-paced period our industry has ever seen, there’s still a lot we can learn from the Golden Age of Advertising (and I don’t just mean reinstating regular daytime drinking binges). Too often, great work – be it creative or planning – isn’t given the time and attention it deserves.

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The Earnest Charity Tech Pub Quiz

Earnest about B2B

meeting of minds in one of Soho’s finest establishment – the quiz was a chance to try out new technologies, give our brains a work out and raise money for a much deserving school in Kenya. Cardboard works simply by downloading a compatible app to your phone, and slotting it into the pre assembled cardboard headset. Plus it works on iOS and Android too. Focusing the mind.

Raising brand awareness and driving leads with HR & Recruitment Execs

Earnest about B2B

We wanted to communicate to HR and recruitment professionals that Ingeus would have your future employees ready to go and hungry for your work from day dot. So once our recipient has worked their way through all that paper, they’re treated to an Ingeus branded shredder which they can then use to neatly tear apart the mess they’ve made – along with their existing recruitment model.

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Email marketing: Is emailing purchased data a waste of time?

Earnest about B2B

The science of successful email is something that’s interested and intrigued me ever since I started working in marketing so I finally gave in and recently attended an Advanced Email Marketing course ( https://econsultancy.com/training/courses/advanced-email-marketing ) run by eConsultancy. Does e-mailing cold data really cut the mustard? Watch this space. B2B Marketing