Remove work

Direct Response Coach

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Direct Mail Testing. Remove all the guesswork.

Direct Response Coach

Many marketers like to go with their gut – and sometimes it works out. When it doesn’t (and that’s pretty often), they simply dismiss the marketing tactic as something that “doesn’t work for us.”. What they don’t understand or acknowledge is the enormous gray area that exists between what works and what doesn’t work for [.].

Tactics 100
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The 5 Levers of Direct Marketing

Direct Response Coach

You don’t have to wonder whether your campaign is working. Whenever you conduct a campaign, you track and measure results – and then you look for ways to improve on those results. This ongoing adjustment and testing is what makes direct marketing so powerful. You can measure campaign performance [.].

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Sometimes I forget I’m a copywriter

Direct Response Coach

Every year around this time as we approach the holiday season, I begin to assess my business direction for the past year to see what worked and how I might better invest time moving forward. Almost every year, I come to same conclusion: I spend a lot of time working on projects outside my area [.]

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Never Fall in Love with a Mailer Format

Direct Response Coach

A nicely designed mailer comes across your desk and you like what you see – and you think, “This could work for me to.” ” Well, it might work for you – but it might not too. As marketers, it’s so easy to fall in love with a direct mail format. It depends [.]

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A clever way to generate more tweets – and expand your audience

Direct Response Coach

Even if you have no experience or interest in Twitter, this technique could work for you. ——————-. Thanks to John Jantsch’s blog at Duct Tape Marketing, I discovered a new tool yesterday called DashThis.

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Market Segmentation: Different customers need a different strategy

Direct Response Coach

Many marketing executives like to keep things simple: Find a marketing strategy that works – and repeat. I subscribe to this approach myself – for the most part. But I also recognize the importance of market segmentation – and that not all customers have the same value in terms of revenue potential. If a particular [.]