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Cartoon: Who is creating content for your company?

Digital Body Language

Today's my first attempt at cartooning (okay, not really, all the hard work was done by gifted cartoonist Brady Bonus ). hope you enjoy it! First posted this morning on It's All About Revenue : Tags: Social media Content

Evaluating Marketing Automation - 10 Questions To Ask

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How do the data, activities, and process aspects of the integration work together with our business? 5) How good is our data? The market for marketing automation software is doing very well these days. This has lead to an unprecedented variety of options for marketers to choose from, and the range of options can be dizzying. What mistakes can be avoided? How are leads routed to sales?

5 Things You Shouldn’t Expect from Marketing Automation

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Have you considered the sales and marketing processes you’ll need to make it work for you? Marketing automation is becoming a vital tool in today’s B2B space, as more marketers need to gain a better understanding of their customers’ buying cycles and increase their ROI from every campaign. Define buyer personas. Get sales and marketing to agree on what a qualified lead looks like.

Virgin America tackles cross-identity marketing

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Is it working for you? I just took a flight on Virgin America from San Francisco to Toronto. With the holidays, Google Chrome and Virgin America have teamed up to provide inflight WiFi for free, so I was more productive on the flight than any flight I have taken before. I’ve become a big fan of Virgin America as they seem to be innovating quite a bit on the inflight experience. At the same time, an interesting thing happened that caught my attention and made me wonder about their innovations in the marketing realm also. Now they have opened up a new channel of interaction with me.

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

Lead Scoring: Eight Critical Questions to Consider

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These are all great discussions to have, but there are eight critical questions that need to be contemplated and discussed in order to build a lead scoring algorithm that will truly work in a business environment: 1) What are Your Outputs?: Much of the conversation around how best to set up lead scoring tends to focus around the aspects of the buyer's digital body language that are most interesting. What whitepaper, excerpt, or download they last looked at, and what this means in terms of their propensity to purchase. are you using lead scoring to determine who to hand off to sales?

Four Reasons for an Information Concierge

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We do this in a non-salesy way, but we do it in a way that works to guide prospects our way slowly over time. There is a role in modern sales and marketing that is just starting to form. call it the “Information Concierge” , but I suspect a similar role is called many things in many different organizations. So why not search? Does anyone in your organization currently perform this role?

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Marketing Dashboard: Active Discovery

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First, the relative amounts of visitors who discover your offerings based on long tail phrases vs main terms provides an indication of whether your content marketing strategies are working effectively. One of the most valuable areas to gain an understanding of is the current state of how your prospects actively discover your company and your solutions.

Is Foursquare Relevant for B2B Marketers?

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Obviously, Google has been working on this problem too, from a different angle, by allowing business owners to update their own information on Google Maps. Recently, I’ve been playing around with foursquare to get a better understanding of it, and think about how it might have a significant impact on B2B marketers. The motivation to do this is startlingly small.

What is B2B Marketing?

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Marketing needs to work on not only a steady flow of qualified leads to sales, but also needs to provide the insights needed to sell better through sales enablement techniques. What exactly defines Business to Business (B2B) Marketing? It’s an interesting question, as marketing is a discipline that is common across both business to consumer (B2C) and business to business (B2B) organizations. However, beneath the surface, there are significant differences in how B2B and B2C marketing is done in today’s environment. It’s worth exploring what B2B marketing entails.

5 technology trends every software marketer needs to know about

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Software, in many ways, works like Lego. You work with building blocks to create something. You don’t build products, write code, design architectures, or fix bugs. So why on earth should you want to be aware major trends that are happening in the software development space? This is not a “back in my day” rant, it’s just the nature of the business.

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Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”

Interview with David Meerman Scott

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When it’s okay to ask for information, and when it is less likely to work. I had a chance to chat with David Meerman Scott recently on a wide variety of topics. As one of the leading thinkers on social media in a business environment, his ideas, examples, and perspectives are fantastic to hear. In this interview, we talked about why B2B marketers are so hesitant to embrace “ fun ” as an element of their marketing, and why we need to think about selling to people, not amorphous businesses. hope you enjoyed watching the conversation and got as much out of it as I did.

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Winners of the 2009 Markie Awards

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It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience. The competition was intense this year with submissions from all sizes of companies, all industries, and all regions of the world.

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CEOs and Marketing Metrics

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Similarly, CEOs must work to have Sales and Marketing present their views of revenue projections, and the needed investments, in a coordinated fashion. CEOs may not be involved in the day to day challenges of the marketing department, but they can strongly influence its evolution through the questions that they ask and the metrics that they track, both in the marketing and sales teams.

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6 Ways For Marketing to Help with Social Media

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This means that the "marketing" folks generally work with two major levers: - A Budget for campaign spend (ads, search keywords, event promotions, show attendance) - A Marketing Database of interested or potentially interested prospects Because they don't fit into these two major levers, the "social media" person's efforts often feel a bit disconnected from the major promotions being run.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.

Calculating the True Cost of an Email Campaign

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As a marketing team, you work hard to populate your database -- attending shows and events, putting on webinars, publishing research, and investing in paid and natural search. Since the advent of email marketing in the mid-1990s, companies have embraced the misconception that email is virtually “free” as a marketing medium. For the sake of this discussion, let’s assume that cost is $10.

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Evaluating Marketing Automation/CRM Integration

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The first dimension is whether your Marketing Automation software is natively “aware” of the CRM system you are working with or not. In a recent post, we talked about the three key elements in the Marketing Automation/CRM integration stack ; data, activity, and process. The way to think about this is a 2X2 matrix. There are, to significantly simplify, two main approaches to an integration.

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How a 99¢ iTunes Download Can Change the B2B Software Industry

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Delivering your products through full service models like the App Store removes much of this backend work. In fact, most of the challenges he faced – high credit card processing fees, pirates and extra work handling orders – would have been resolved if he had used more current sales methods and sold the software through an online transaction system such as the App Store. (this post originally appeared on the "It's All About Revenue" blog) With the popularity of iPhone apps, common software price points have dropped from $39.99–$59.99 to $0.99–$1.49. Marketing costs are minimized.

Flying Cars, Wall Flowers, and Red-headed Stepchildren; 3 Types of Marketing Challenges

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You can do this through great lead nurturing, working with key bloggers and influencers, or even opening up your internal processes to your buying audience as Kadient did to build buyer trust. One of the most common questions I get with marketing audiences is where in the funnel to focus on to get the best return on their investment. The answer depends on what your marketing challenge is.

Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

The Sales Team as a Content Testing Crucible

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Marketing teams generally work hard to provide not just content and messaging that is available online, but also content and messaging that can be used directly by sales teams as they guide buyers through the buying process. It's been a while since we've talked much about the topic of sales enablement , so I wanted to loop back to some interesting peripheral points.

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LinkedIn as Facebook for the Business World

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It is a great medium for personal sharing, and works well when businesses hit on the rare, but brilliant creative campaigns that go viral because they are cute, funny, or whimsical. However, for content like whitepapers, it just does not work. However, interesting developments continue at LinkedIn, with their recent promotion of a sharing bookmarklet.

The Flywheel Effect

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As I return to the world of work, now two weeks later, I realized that Sejal's surprising arrival gave me an accidental test-bed for one of the interesting aspects of social media, the fly-wheel effect. I'm back to blogging after a rather spontaneous, two-week hiatus. looked at the analysis of blog traffic for the two weeks that I was inactive, I saw an interesting result.

6 things the iPad means for B2B Marketers

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Yesterday, Steve Jobs announced Apple's latest device, the iPad. A 10 inch, touch-screen tablet with Wi-Fi access, and an extension of the iPhone/iPod platform for both application development and media purchase. It's a beautiful device, as is expected from Apple, and will surely see plenty of uptake over the coming year. What are your thoughts on these trends? Any I have missed?

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Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

The Foundation for Great Marketing is Great Data

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There may be a significant amount of data in your database, but unless it is data you can work with, it will not be adding value to your organization. Data is key to all your marketing efforts. Whether it is segmentation, personalization, lead scoring, lead routing, or marketing analysis, if you don’t have clean and consistent data, your efforts will be built on the shakiest of foundations.

Marketing Automation and B2B Marketing Predictions for 2010

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Marketers who think this way, and truly work to provide valuable information to their audience, will do well. 2) Relationships, Education, and Nurturing: The trend in data becoming free (prediction 1) will work in parallel with a trend in information, of relevance to buyers, being expected to be free. As with any of these, it’s a guess, and entirely my own opinion. Sort of.

Social Media Buzz at a Live Event

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Destinations and Discussions Beyond the session content itself, the team worked to build a number of relevant destinations and discussions in order to keep the online conversation vibrant and flowing. We just finished up Eloqua Experience 2009, which was a spectacular event all around. As an obvious step, wireless access was available to all.

Relationships Salespeople's Biggest Competitor

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In almost any situation, as you try to navigate the buying process, your competitors will be working to disrupt your progress and further their own. Truly great sales skills are both rare, and genuinely valuable in the overall revenue creation process. This is definitely a threat, but many sales people seem to overlook an even bigger competitor to their efforts. Google.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Market Relationships, Social Relationships, and B2B Marketing in Social Media

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It does not work, as it is asking for a relationship (social) to flip to a different type (market). If the campaign relies on a social relationship becoming a market relationship, chances are it will not work. The meal ends and you pull out your wallet to pay your mother-in-law for the great meal she has provided. Obviously a very awkward moment, and entirely the wrong thing to do.

Relationship Sales and Today's New Buyer

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Rather than relying on large sales teams with good golf skills, this now relies on marketing and sales teams who are able to work together closely to understand prospective buyers and educate them on topics of interest to them so they remain engaged throughout a lengthy buying cycle. For years, the prevailing thinking in sales has been oriented around relationship sales.

Marketing Automation Reliability

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Having worked with his team at Eloqua to build the most reliable and scalable marketing automation platform on the market, Abe knows what to look for in making an evaluation. By making sure the needed investments have been made, you can be sure that your system will work reliably, your data will be secure, and your emails will be delivered.

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Interview with The Funnelholic

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As sales is selling, marketing is still working in providing sales tools, pushing the latest article about the CEO, and so on. None of your marketing elements will work as well as they should without both. Craig is a great guy, fun to chat with, and smart as a whip when it comes to the challenges of managing the top of the funnel. Where do you see this evolving to? especially now).

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Evangelizing a Content Marketing Program

working, and as a result, creating content people. work so you can create better content and con- tinuously build a bigger and better audience. Moye publishers 15 to 20 stories each month through a “virtual news- room,” as most of the team, including Moye, works remotely. doesn’t work in the modern media landscape. All rights reserved. Introduction 4 II. The hotel giant.

Marketing Automation Weekly Wrap-up - 2009/08/17

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Some great posts last week from the marketing automation and B2B marketing blogging community. I've enjoyed a lot, so it's hard to pick out just 10 as favorites. It's interesting how trends tend to surface as the "Cash for Clunkers" theme seems to be present in a few posts this week. The requisite cash-for-clunkers sales offer is of course there, but it would have been odd if it was missing. link] Paul Dunay ( @pauldunay ) of Buzz Marketing for Technology raises an interesting thought in a "Cost Per Advocate" model to replace cost per click or cost per impression.

Driving Value for Sales: The Art in the Science

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There are many strategies and tactics in demand generation to deliver on that promise, but what I have found in working with customers is that sometimes there is "art in the science" in ensuring sales gets the full value of everything that marketing is doing. Reports sent to them too frequently or infrequently, quickly are ignored - so spend the extra time to find out what will work best for each rep. With Woods out of office last week, somewhere in the Caribbean, with limited WiFi (editorial) access, I thought this would be the perfect time to write my first post.

6 Really Simple Marketing Metrics for your Execs

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Not much work with data or business processes involved, and you can have execs looking at them quickly. We've all seen a similar cycle. if you ask a marketing exec in a B2B company what metrics they'd want, it ends up in a complex description of ROI, funnel velocity, or influence measurement. Great goals, for sure, but not exactly quick wins. So, the reports aren't created for them and they end up with nothing. What are they most interested in, and is it more awareness, discovery, or validation? So why these metrics? Well, for one, they're easy to do. How many people are we educating?

Measuring the Unmeasurable: Influencers

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It's not perfect, by a long stretch, but this framework at least provides a way to look at the challenge of measuring influencers and efforts to work with them. One of the most important ways to "get the word out" and have your message discovered is to have good relationships with key market influencers. However, while this is important, it can be notoriously difficult to measure.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Content as Advertisement

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Buying Your Way to Earned Media This is not a shortcut of the mantra of earned media; for this strategy to work, the content has to be interesting, relevant, useful, and valuable. Did it work? Content has long been a key driver of success for great B2B marketers in today's world. However, one challenge that remains is how to draw attention to your content.