Remove work

Digital B2B Marketing

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Does B2B Social Media Work? That’s the Wrong Question

Digital B2B Marketing

Does X really work for Y? Does social media work for B2B? Does newspaper work for real estate? Does digital work for pharmaceuticals? Does content marketing work for local businesses? Those that say it does work point to case studies or audience research showing usage of the channel is high. You know what?

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How Account Based Advertising Really Works

Digital B2B Marketing

Or to put it a little bit differently, how do all of these companies most of us have never heard of know where we all work? Think of it like a billboard outside an office: nearly anyone working in that location has the potential to see it. But people who travel, work from home or have their nose in their mobile likely won’t.

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The Inbound Marketing Propaganda Machine

Digital B2B Marketing

The results wouldn’t mean TV works or doesn’t work. It would just show marketers acting rationally: cutting things that don’t work and doubling down on what does work. Does this mean inbound marketing will not work? It doesn’t say anything about what will work for you.

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B2B Marketing’s Missing Objective: Creating a Home Field Advantage

Digital B2B Marketing

What companies do you want to work with? Do people want to work with you? If you compete with Goldman Sachs and your prospect aspires to work with Goldman Sachs… yeah, that’s an uphill battle! Working with you needs to become an accomplishment and a milestone they measure their success by.

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Three Reasons Marketing Is the First Budget Cut

Digital B2B Marketing

For a few companies, particularly those with a direct response marketing model, this might work. Your Marketing Infrastructure Still Works Assuming your infrastructure has been maintained over time, your current email solution, marketing automation implementation, community platform and so on are still working.

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How Google Is Killing Native Advertising

Digital B2B Marketing

According to Jaime Cole, one of the participants in the recent FTC discussion of native advertising and disclosures, native advertising works best today when disclosure is limited. In short, when publishers and advertisers work together to trick readers. Judging by their policy, Google seems to concur.

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Does B2B Content Marketing Really Help Buyers Buy?

Digital B2B Marketing

The Buyer’s System Works Today Your prospect’s business works without you. Instead, you need every stakeholder to be on board with moving from the manual solution to an automated one, from a known working solution to one that requires making changes. If it didn’t, they would already be out of business.

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