Or, you can pull into your work parking lot and take a minute to enjoy the fact that a wild turkey is standing on one leg in your parking space — and tell your followers about it. Social media gurus tell you to have a strategy. “Not having a strategy&# was the #1 marketing mistake people listed on the survey Mac McIntosh and I did (the upcoming e-book will list the other nine). I’ve parroted this advice from the gurus. “You must have a strategy before you begin social media,&# I say at my talks. But here’s the deal. I’ve been wrong. Dead wrong. Maybe. MORE >>

Because I have a client who works with high network individuals, for example, I read articles about changes to tax laws, investing, and anything else that pertains to their audience. To see how I can help you drive leads and sales through B2B marketing strategies that work, give me a call at 603-382-8093 or send email to info@dhcommunications.com. August, 2010. Published by Dianna Huff. Volume 10, Number 8. Welcome! Coming up with content ideas is often an insurmountable hurdle for people. Regards, Dianna Huff. B2B Content Marketing: Think Like a Reporter. We make widgets. MORE >>

” I’ve come to the conclusion that for Facebook to work for B2B, you have to throw that mindset out the window. In May I conducted a Facebook campaign: 31 Tips in 31 Days for Generating Website Leads. As I posted elsewhere, I got this idea from Constant Contact ; they did a similar campaign in February where they posted social media tips. liked the idea of posting tips — especially “graphical” tips. I’ve noticed in my own personal feed that graphics and photos get more Likes, comments and shares than plain text posts. My campaign was pretty simple. MORE >>

While cleaning up coffee grounds and mulling over the articles I had just read about social media marketing, I realized that social media hype works the same way. Then, work to make connections while creating some solid content on a regular basis. Tweet Two weeks ago my Krups coffee grinder bit the dust. bought it while in college. early 1980s. That means I’ve used it, day in and day out, for approximately 28 years. Even though I really wanted the Krups, I let myself be sold by one main feature: the Cuisinart can grind enough for 18 cups of coffee! 500 million on Facebook! MORE >>

What’s worked and what hasn’t? Tweet Bloggers (well-known and not so well-known) are prime influencers in your market. Although a blogger may not use your product or service, he or she may track influential trends, companies and events. Get on a blogger’s radar — and follow a few simple rules — and you can easily build a relationship and garner some favorable press. So how do you win the ear of influential bloggers in your market? put this question to Mary Sullivan of SHIFT Communications , a PR firm with offices in Boston, San Francisco and New York. MORE >>