Remove work

Customer Experience Matrix

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Predictive Analytics: Should Automated Content Selection Work by Segment or Individual?

Customer Experience Matrix

Segment-based systems work best when only a few choices are available. Dynamic content within email campaigns often works exactly this way. Those are cases where getting precisely the right content in front of the customer is much more effective than offering everyone the most commonly-selected items.

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B2B Marketing Automation Vendor Strategies: What's Worked and What's Next

Customer Experience Matrix

Within these categories, some strategies have worked better than others. In general, the winners have focused on two of the major strategy groups: reducing sales barriers and expanding distribution. This made considerable sense in the early stages of a new market, when building awareness and market share was critical.

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Highspot Sales Enablement Helps Sales People Find Content and Marketers Measure What Works

Customer Experience Matrix

It has now redefined its core mission as improving results by showing which content is working. When Highspot was founded in 2012, it focused on better content discovery for sales people. But the firm soon learned that this wasn’t enough.

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HiveFire Curata Cuts the Work in Content Aggregation

Customer Experience Matrix

The trick to making this work is efficiency. The work adds up so quickly that most marketers can’t afford to do it. Once the audience is assembled, the site can also deliver the company’s own content and advertisements. You don’t need a special tool to scan the Internet: a simple Google Alert or Twitter search will do that for free.

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Marketbright's Campaign Flows Work Well for Serena Software

Customer Experience Matrix

The real work is in designing the campaigns, not setting them up in the software. The work was done by an outside agency, Maratona Marketing. Summary: Serena Software is pleased with Marketbright's Visio-style interface for complex campaigns. Second of three posts on demand generation interfaces.)

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Department of the Obvious: Anti-Terrorist Data Mining Doesn't Work

Customer Experience Matrix

I've emerged from the cave where Osama bin Laden and I were working on the new Guide to Demand Generation Systems (oops -- the Osama part was supposed to be secret) and am now catching up with the rest of the world. See " Government report: data mining doesn't work well " from CNET.

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B2B Marketing University Part 2: Marketing Content Has to Work Harder

Customer Experience Matrix

Summary: As marketers add more content to meet needs throughout the purchase cycle, they must work harder to ensure prospects actually read it. One of the emergent themes at Tuesday’s session of the B2B Marketing University was the growing importance of marketing “content”.