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Content marketing strategy beyond the first degree(s): value chains


Each successful content marketing strategy is a social and connected content marketing strategy by definition. I’m not just talking about the areas where social media marketing and even social business overlap with content marketing. I’m even not just talking about the need to work with audiences of audiences in an era where everything is (getting) […].

Social Business: Four Real-Life Truths about Collaboration


Since nearly five months we started working with BT Global Services on an integrated global social business, training and content marketing program. This is essential and in practice it involves several people and requires you to work together from the very start. staged approach matters When I started working with BT on this project, several criteria played a role.

Defining Social Business: a Call for Clarity and Collaboration


Changing working models : consumerization, BYOD, agile working, etc. Yes, you are right: social business is a buzzword. It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” ” However, social business is not a hype, on the contrary. Last week I stumbled upon a blog post by Gerardo A. Business is business.

Why We Still Fight Over Social Media and Content Marketing


Content plays a role in the work of all these people as far as it improves what they do – and thus how the goal is achieved. A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. added a list of some below (impossible to be exhaustive). like that: it forces us to ask the right questions. And the same goes for social media (marketing).

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

Social Business Failure Is a Choice: Speaking a Common Language


third segment of definitions looks at management styles and processes, the creation of different approaches to processes within the enterprise and its ecosystem, new business models, changing ways of working, constructing agile teams and forming decisions beyond traditional and slow management structures. How will we make it happen and know if it works. We are warned. No one cares.

Social CRM and Return on Marketing: Customer Life Cycle Value


Every business should be working on integrating all data platforms, silos, marketing channels and businesses processes right now in order to have a single customer view and 360 degrees social CRM approach. Nevertheless, to be able to work in a data-driven and customer-centric manner, it is an important exercise. No marketing activity is an island. Integrated. People-centric. Why now?

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The Future of Social Media: Identifying the Drivers


If it fulfils a need and is user-friendly, fun or plain useful, it works. Recently, I was asked to write a chapter in a book on digital marketing and business about what’s coming next in social: the future of social media, both from a business and consumer perspective. The collective, which includes you, is stronger than the single ego. Today, these drivers start being recognized.

The First Two P’s of Broken Marketing


It means standing up against bad decisions from a customer viewpoint and continuously demonstrating that it’s the only thing that actually works. Despite the variety of topics, tactics and speakers, our Fusion Marketing Experience conference last Thursday and Friday clearly revolved around one theme: marketing is broken. We are disconnected from our customers and other departments.

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”

Content Marketing: What Content People Share And Why They Do It


It is probably not a world shocking finding and should definitely be further worked out (there is for example also an important dimension  of “timing” and even “coincidence” and “design”) but it becomes time that we look further than the content itself and evaluate the context much more, something that is not done often enough today. Why do people share content? It’s a simple question but when looking at it, you’ll quickly discover the answer is all but easy, depends on many factors and requires a good deal of psychological insights. We seldom talk about what it is.

Altimeter Report: the Convergence of Paid, Owned and Earned Media


Customer-centric marketers know the only approach that works is an integrated one that of course is about a dynamic customer journey. Obviously, every ingredient and channel matters but they have to work in concert and across the silos that still exist in so many businesses. Co-author Rebecca Lieb By now, you probably know what paid, owned and earned media are. Integration as well.

Optimize: a Holistic View of Content and Marketing Optimization


However, as Bryan Eisenberg pointed out a while back when tackling the ‘ we-work-in-silos-but-pretend-to-cooperate mentality ‘ , it’s time to talk about marketing optimization in general and have a broader approach. Lee Odden, the founder of online marketing agency TopRank and the widely acclaimed TopRank marketing blog, released his new book, “Optimize”. That’s optimization.

The Cross-Channel Customer Experience Must and How to Achieve It


Thinking and working in silos is often the major obstacle. Practice has shown me that, while many companies like to boast about it, there are very few who are ready and really work in a customer-oriented way, especially when it boils down to internal organization. Or even simpler: do you really work customer focused across all business processes? Succeeding. How far are you?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.

Is Touchpoint Marketing the Only Marketing Left?


The so-called ‘empowered’ customer is what makes marketing work. Content marketers like to use Seth Godin’s famous saying that ‘Content marketing is the only marketing left’. Content is obviously crucial in marketing. It has always been. It just took businesses a very long time to realize it, helped by what we call ‘content marketing’. Content is not an afterthought. They are merely basics.

Context Marketing in Context: Beyond Inbound and Content


HubSpot pointed out some important evolutions and convinced many marketers to think differently by using the term inbound marketing (it also helped business of course), Joe Pulizzi’s content marketing has improved the way many marketers nowadays work with content, etc. Everything evolves and so does marketing. Today, things evolve faster. The term context marketing is not new. Great. 

Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration?


Let me give you an example: if I work for you as a consultant you’re just one of my customers. They must feel comfortable and gratified in their life, work and experiences. Some of them can even be hybrid such as the employee in the new ways of working and the customer in a peer-to-peer relationship. And why do they have to work with it? An open letter to the CxO.

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Recruitment and Social: the Shift in Control Employers Forget


The poll found 47.8% of  younger workers (aged 16 – 24) claim “t hey would not work for companies  who impose such measures (strict policies against the use of social networking tools).” Your future employees are connected and demanding consumers as well. And it impacts recruitment. Your business has many customers, everyone in its ecosystem and beyond. Just watch.

Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

B2B: Involve Your Sales People in Social Media Marketing and CRM Now


In other words: they need to be sure that every element of your social media strategy and plan, regardless of organization and division, works well. Of course, it’s not the only division in most cases. All these people-to-people interactions lead to a perception of your company and brand by your clients and prospects. Many businesses underestimate that. Are you training and supporting them?

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IAB Europe AdEx Benchmark Europe 2012: Facts Behind the Numbers


It’s a good time to work hard and improve what we do in 2012 and beyond. Alain Heureux, IAB Europe According to the IAB Europe AdEx Benchmark Europe 2012, the online advertising market in Europe rose to a total market value of €20.9bn in 2011, a year-over-year growth by 14.5%. This means that 1 in 5 advertising Euros in Europe is now spent online. Ask any serious agency.

Marketers Need Return On Marketing Investment Now


If you can’t demonstrate what works and what you intend to achieve, using the right numbers regarding ROI, you have a problem – or will have one soon. If you can show what works you are – almost by definition – working in a customer-centric way. He told me the main issue that surfaces in his daily contacts with marketers is ROMI (Return On Marketing Investment), a.k.a.


Content in Context: How Sharing Equals Creating Content


As I was drowning in work the last few months – which I didn’t know when agreeing to do a keynote – I made my presentation somewhere between 10PM and 1AM. Last Thursday I spoke at the Customer Media Conference in Haarlem, The Netherlands. The topic: content in context. But in a way that’s how I like it: real-time or better, right-time. And time does get a scarce good. It’s not content.

Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

On Twitter and real life: some love and some tips #socialsong


Some of us are taking a deserved break, others continue working because they have to or don’t celebrate Christmas and some do something else. I’m working on a few trainings for a company to get their employees involved in a social business program. You can read ‘ How Twitter Works Today…And How I’m Using It Now ’ by Amber here. And Twitters works differently for everyone.

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Social Business: the Essence of Collaboration and Purpose


What new business models, such as crowdfunding, work and how? Get the purposes right on all levels: the need to understand Organizations are managed by people with different purposes in life and work. Getting people to work together and managers to look beyond direct gains is already hard enough. However, the words don’t matter. What drives collaboration? There is hope.

From Conversation Company to Optimization Organization


customer-centric and even people-centric approach is about continuous improvement as Bryan Eisenberg calls it, referring to the concept of ‘ Kaizen ’ and being the core of his work regarding marketing optimization. A friend and fellow country-man, Steven Van Belleghem from InSites Consulting , wrote two books, ‘ The Conversation Manager ’ and, more recently ‘ The Conversation Company ’.

Second Screen Engagement: the Social Dimension of the TV Experience


When it was broadcasted I was working, and I saw this stream of tweets and Facebook posts with people virtually talking about it. This week I moderated IAB Belgium’s annual Think Digital congress. knew a few of the speakers, but it’s always interesting to rediscover what they say and many presentations were absolutely worthwhile. That’s the little plug, thank you very much. Now to the point.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

The Perception of Social Media Marketing: it’s a Free Lunch


Generate turnover by working efficiently and informed in a multi-channel reality. Until they determine that social media marketing is probably ‘cool’ but doesn’t provide any profit and then decide that “social media” doesn’t work. Note that the study also contains some numbers about the various social media channels, objectives and working methods used by Belgian companies. Recently, Belgium-based Leads United (part of Lewis PR), released the results of a social media marketing survey among communication and marketing “professionals&#. What is the problem? Conversion?

How to Unsuck at Personalization in Marketing


Work across or beyond the corporate and data silos. Work hard to integrate and get up close and personal across touchpoints. I bet it will improve the only rate that matters in the end: conversion. Good news for email marketers: according to research from the Direct Marketing Association (DMA), the typical email engagement rates are going up. US open rates of house lists rose 2.6%

The Digital Business Impact of Multifunction Device Consumer Adoption


They also impact the ways we work and how social is increasingly spreading across the enterprise in general. However, it has also important consequences for the way we work, collaborate and communicate, with an important role for social CRM and social business. Nearly one-third of respondents use their smartphone for work-based social networking and social collaboration (tools).

Building Your Internal Social Media Expert Team


An important aspect of setting up a social media strategy is building a team to make the program work, regardless of the scope and goals. Social media is not a free lunch, and you need your internal team of social media experts to make it happen. Tips and considerations. Let’s agree on terminology first. [.]. Blog Connected marketing Management Social media marketing Christopher Barger personal branding social media strategy social media team The Social Media Strategist

Evangelizing a Content Marketing Program

working, and as a result, creating content people. work so you can create better content and con- tinuously build a bigger and better audience. Moye publishers 15 to 20 stories each month through a “virtual news- room,” as most of the team, including Moye, works remotely. doesn’t work in the modern media landscape. All rights reserved. Introduction 4 II. The hotel giant.

Touchpoint and Customer Experience Mapping Made Easy


just want you to work in a more customer-centric and efficient way. Don’t see it as a replacement of working with buyer personas though. Example of retention stage touchpoints “This is the age of the customer”. You need to see the world through your customers’ eyes”.  Two simple sentences from a video of Touchpoint Dashboard. But it’s not because I didn’t want to.