| | | Content Marketing for BI | |  Work | 26 articles |
| Page 1 of 1 | Previous | Next | CONTENT MARKETING FOR BI APRIL 13, 2010  Will Social Media Replace Traditional Marketing? While these statistics are interesting, even surprising in some cases, she cautions that they represent what marketers are doing—not necessarily what is working. Social media is on the tip of most every B2B marketer’s tongue these days. They’re wondering which activities they should be participating in. Should we be blogging and tweeting?” Should we have a Facebook page?” | CONTENT MARKETING FOR BI AUGUST 11, 2011  Who is Your Real Customer—IT or the Business? Employees use their personal devices for work productivity. It used to be that if you were selling technology, you talked to IT. They were the ones who understood and controlled the role of technology, and they knew how to select a product that would support the business needs and still fit within the technical architecture. Then things began to shift. It’s not an either/or. | | | | | |
| CONTENT MARKETING FOR BI AUGUST 24, 2010  Organize Passion Create a Movement The beauty of organizing passion to create a movement is that it can work for both non-profit and for-profit causes. Essentially, it works like this: Tell a story that resonates with people who want to hear it. I recently watched a Ted Talk video of Seth Godin discussing tribes. No longer is it about money or power. It’s about leadership—the ability to organize passion. | CONTENT MARKETING FOR BI JUNE 29, 2011  My First Award! have written several Verizon white papers for my client Pivot Communications (who is terrific to work with by the way). APEX 2011 is the 23rd annual awards program put on by Communications Concepts recognizing excellence in publications work by professional communicators. There were over 3300 submissions in 11 categories. Apex handed out both Awards of Excellence and Grand Awards. | CONTENT MARKETING FOR BI JULY 6, 2010  Seeing through your customer’s eyes The company you work for is great (lucky you). You have a great idea. You turned it into a product. It’s going to solve all kinds of problems. You see it and you want everyone else to see it too. You want to make sure people know that you have the coolest thing around, so: • You write a white paper that tells all about your product and its features. It’s natural. But guess what? | CONTENT MARKETING FOR BI NOVEMBER 30, 2010  Who Am I? Regularly Revisiting Your Brand Do your design and colors work? would love to find examples you think exemplify a good brand definition – and would love to see examples you think don’t work and why! As the New Year approaches, it’s a good time to take a step back and ask a fundamental question, “Who am I?” I don’t mean this from a personal perspective, though that is always helpful, too. Customers’ needs change. | | | | | | | |
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CONTENT MARKETING FOR BI | TUESDAY, SEPTEMBER 7, 2010  The New MDM-It’s Not What You Think!
I’ve often written about corporate sustainability and am enjoying the work I’m doing with Honeywell on marketing their energy management solutions. In doing that work, and some work for one of my other clients, Verizon Business, I’ve been able to learn a lot about energy, including the new “smart grid.” As many of you know, I have a keen interest in the environment. Don’t even get me started on the whole global warming (weirding) topic!) With smart grid, energy distribution will be more of a two-way, with producers of all sorts selling energy through a new, open market. MORE >> -
CONTENT MARKETING FOR BI | TUESDAY, MARCH 9, 2010  White Paper Format: Fact or Fiction?
Curious what has worked for you, either as a reader or a marketer. …back to work, got more white papers to write! White papers are still one of the most popular marketing tools for BI and high tech companies, among others. Proof positive is that I just finished my fifth white paper in almost as many weeks. find some long held beliefs about white papers very interesting. Like many opinions, some are held long past their expiration dates. For some, they want things a certain way because “that’s the way we’ve always done it.”. The ToC is yet one more distraction. understand it. MORE >> -
CONTENT MARKETING FOR BI | WEDNESDAY, MAY 23, 2012 Read Two Fun Case Studies Delivered to My Client
Read Two Fun Case Studies Delivered to My Client Been working on a couple case studies for my good client, Strategy Companion. Thought you might enjoy reading them! Sbarro Case Study. CapGemini Case Study. AMC - Content Marketing for BI and High Tech - Freelance Marketer for High Tech with a focus on BI. BI Case Studies Portfolio MORE >> -
CONTENT MARKETING FOR BI | WEDNESDAY, DECEMBER 22, 2010  Holiday Thanks to my Clients
Since the start of the year, I’ve had steady work that’s even meant often working weekends and evenings. look forward to working with all of you again. With deadlines looming, it’s easy to remain heads down and not take a moment to reflect on the year. So, I’m taking a few minutes to look back and send my thanks to some wonderful clients. Any self-employed person could not ask for a better gift! I’ve also had the opportunity to learn about s ome great topics : Pervasive, self-service BI. Biometrics. Call centers in the cloud. Sustainability. MORE >> -
CONTENT MARKETING FOR BI | TUESDAY, JANUARY 3, 2012  Make Your Marketing Program Blossom in 2012
The flower works on healing the wound and getting back on track. Some have since generated paid work! Make Your Marketing Program Blossom in 2012 I love January 1 st ! The noise of Christmas settles down and life promises to get back to normal— whatever that is! But the New Year brings new possibilities. It brings hope and the promises of new and not so new passions. Flowers bring hope and promise too. Somehow, every January my flowers push their little buds through the soil once again. They reach out with tender green shoots, testing the air for readiness. Take a risk. MORE >>
- How to Bake a White Paper from Scratch: Part One—the Recipe CONTENT MARKETING FOR BI | TUESDAY, MARCH 22, 2011
- How to Write a White Paper from Scratch: Part Three—The Design CONTENT MARKETING FOR BI | WEDNESDAY, APRIL 13, 2011
- How to Bake a White Paper from Scratch: Part Four – The Consumption CONTENT MARKETING FOR BI | WEDNESDAY, APRIL 20, 2011
- Networking Your Social Media CONTENT MARKETING FOR BI | TUESDAY, JANUARY 19, 2010
- If We Can't Laugh at Ourselves… CONTENT MARKETING FOR BI | TUESDAY, JUNE 2, 2009
- Product Selling is Dead CONTENT MARKETING FOR BI | TUESDAY, JUNE 30, 2009
- An Example of Creating Customer Passion CONTENT MARKETING FOR BI | WEDNESDAY, JULY 22, 2009
- Growth is Not Always Optional CONTENT MARKETING FOR BI | FRIDAY, DECEMBER 18, 2009
- The Buzz about Social Media Marketing CONTENT MARKETING FOR BI | TUESDAY, MARCH 17, 2009
- The Social Media Marketing Wormhole CONTENT MARKETING FOR BI | TUESDAY, MARCH 31, 2009
- Communicating CSR: Are you ready? CONTENT MARKETING FOR BI | THURSDAY, MAY 7, 2009
- If We Can't Laugh at Ourselves… CONTENT MARKETING FOR BI | TUESDAY, JUNE 2, 2009
- Product Selling is Dead CONTENT MARKETING FOR BI | TUESDAY, JUNE 30, 2009
- An Example of Creating Customer Passion CONTENT MARKETING FOR BI | WEDNESDAY, JULY 22, 2009
- Growth is Not Always Optional CONTENT MARKETING FOR BI | FRIDAY, DECEMBER 18, 2009
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