Content Marketing for BI

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My First Award!

Content Marketing for BI

have written several Verizon white papers for my client Pivot Communications (who is terrific to work with by the way). APEX 2011 is the 23rd annual awards program put on by Communications Concepts recognizing excellence in publications work by professional communicators. There were over 3300 submissions in 11 categories. Apex handed out both Awards of Excellence and Grand Awards.

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Make Your Marketing Program Blossom in 2012

Content Marketing for BI

The flower works on healing the wound and getting back on track. Some have since generated paid work! Make Your Marketing Program Blossom in 2012 I love January 1 st ! The noise of Christmas settles down and life promises to get back to normal— whatever that is! But the New Year brings new possibilities. It brings hope and the promises of new and not so new passions. Take a risk.

Organize Passion Create a Movement

Content Marketing for BI

The beauty of organizing passion to create a movement is that it can work for both non-profit and for-profit causes. Essentially, it works like this: Tell a story that resonates with people who want to hear it. I recently watched a Ted Talk video of Seth Godin discussing tribes. No longer is it about money or power. It’s about leadership—the ability to organize passion.

Read Two Fun Case Studies Delivered to My Client

Content Marketing for BI

Read Two Fun Case Studies Delivered to My Client Been working on a couple case studies for my good client, Strategy Companion. Thought you might enjoy reading them! Sbarro Case Study. CapGemini Case Study. AMC - Content Marketing for BI and High Tech - Freelance Marketer for High Tech with a focus on BI. BI Case Studies Portfolio

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

White Paper Format: Fact or Fiction?

Content Marketing for BI

Curious what has worked for you, either as a reader or a marketer. …back to work, got more white papers to write! White papers are still one of the most popular marketing tools for BI and high tech companies, among others. Proof positive is that I just finished my fifth white paper in almost as many weeks. find some long held beliefs about white papers very interesting.

An Example of Creating Customer Passion

Content Marketing for BI

They have a full-time web analytics/search marketing manager who provides input into the web design, helps with web testing, and works to rise Tableau to the top of search results. This week I had the opportunity to attend the 2009 Tableau Customer Conference. Tableau is a business intelligence company which is my niche and they specialize in visual analysis  and data visualization.

An Example of Creating Customer Passion

Content Marketing for BI

They have a full-time web analytics/search marketing manager who provides input into the web design, helps with web testing, and works to rise Tableau to the top of search results. This week I had the opportunity to attend the 2009 Tableau Customer Conference. Tableau is a business intelligence company which is my niche and they specialize in visual analysis  and data visualization.

Who is Your Real Customer—IT or the Business?

Content Marketing for BI

Employees use their personal devices for work productivity. It used to be that if you were selling technology, you talked to IT. They were the ones who understood and controlled the role of technology, and they knew how to select a product that would support the business needs and still fit within the technical architecture. Then things began to shift. It’s not an either/or.

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”

How to Write a White Paper from Scratch: Part Three—The Design

Content Marketing for BI

Although you’ve done the bulk of the hard work, you’re not done yet! You may already have diagrams that show how your product works or pictures of your product in use. We’re now half way through the white paper creation process. In part one , you defined your purpose and determined your topic. Now you have a fully drafted first version of your new white paper. It just won’t happen.

How to Bake a White Paper from Scratch: Part One—the Recipe

Content Marketing for BI

So, let’s take the mystery out of it and work through this together. Welcome to part one of the “bake a white paper from scratch” series. Here you sit, ready to start your new white paper. Either way, you’re facing what might seem like a daunting project ahead. The first thing you need to do is determine just why you need a white paper. Will you leave it behind after a sales call?

Holiday Thanks to my Clients

Content Marketing for BI

Since the start of the year, I’ve had steady work  that’s even meant often working weekends and evenings. look forward to working with all of you again. With deadlines looming, it’s easy to remain heads down and not take a moment to reflect on the year. So, I’m taking a few minutes to look back and send my thanks to some wonderful clients. Biometrics.

Who Am I? Regularly Revisiting Your Brand

Content Marketing for BI

Do your design and colors work? would love to find examples you think exemplify a good brand definition – and would love to see examples you think don’t work and why! As the New Year approaches, it’s a good time to take a step back and ask a fundamental question, “Who am I?” I don’t mean this from a personal perspective, though that is always helpful, too. Customers’ needs change.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.

The New MDM-It’s Not What You Think!

Content Marketing for BI

Don’t even get me started on the whole global warming (weirding) topic!) I’ve often written about corporate sustainability and am enjoying the work I’m doing with Honeywell on marketing their energy management solutions. In doing that work, and some work for one of my other clients, Verizon Business, I’ve been able to learn a lot about energy, including the new “smart grid.”

Networking Your Social Media

Content Marketing for BI

Would love to know what’s working for you. Social media is still fairly new and understanding how to connect the various social media tools is not easy. First, this help assumes you have a hosted blog, particularly Wordpress. It’s a little tricky to set up and configure unless you have a geek-streak like me. Let me know and I can help. How do you let the universe know?

Growth is Not Always Optional

Content Marketing for BI

Like a flower that has been trampled, I struggled to sprout again. I’m finally back to work and have finished the launch of my newly redesigned website. Yes, my posts have been sparse these last 6 months, I admit. The carousel of life threw me off, and when I tried to jump back off it threw me off again, whirling so fast it took a while to catch up and jump back on.

Growth is Not Always Optional

Content Marketing for BI

Like a flower that has been trampled, I struggled to sprout again. I’m finally back to work and have finished the launch of my newly redesigned website. Yes, my posts have been sparse these last 6 months, I admit. The carousel of life threw me off, and when I tried to jump back off it threw me off again, whirling so fast it took a while to catch up and jump back on.

5 New B2B Sales and Marketing Strategies

your best people are working blind.”. goals and it takes hard work. 5 New B2B Sales and Marketing. Strategies. Overground. 2. The traditional B2B sales and marketing model is typically depicted in the shape. of a funnel; flow starts with marketing and then transitions to sales. Pretty. standard, right? Well, the model has shifted with the customer now in control and. disconnect.

Product Selling is Dead

Content Marketing for BI

What are we doing to help build trust and likeability? I’m working with a client and made a suggestion to him that I think was a completely foreign concept: offer some valuable content or tool that has absolutely no mention of your product. thought by now, every sales organization practiced solution selling-but I was wrong. It’s been around for a long time.

Product Selling is Dead

Content Marketing for BI

What are we doing to help build trust and likeability? I’m working with a client and made a suggestion to him that I think was a completely foreign concept: offer some valuable content or tool that has absolutely no mention of your product. thought by now, every sales organization practiced solution selling-but I was wrong. It’s been around for a long time.

If We Can't Laugh at Ourselves…

Content Marketing for BI

If we’re not working on a corporate marketing team, we’re trying to find and convince prospects to use our services, trying to stay up with the latest social media trends, and competing with thousands of other independent marketers or agency marketing teams. Marketers today are spending a lot of energy trying to do more with less. My marketing friends need a good belly laugh.”.

If We Can't Laugh at Ourselves…

Content Marketing for BI

If we’re not working on a corporate marketing team, we’re trying to find and convince prospects to use our services, trying to stay up with the latest social media trends, and competing with thousands of other independent marketers or agency marketing teams. Marketers today are spending a lot of energy trying to do more with less. My marketing friends need a good belly laugh.”.

Definitive Guide to Planning a New Content Initiative

At Divvy, we work closely with many of our. that work just for her. find the beauty tips, tricks and products that work just for her. working very well for them.” “If your content marketing is for everybody, it’s for nobody.” While it might take some hard work and convincing to narrow. Does she even have the skillset to handle the design work on this piece?

Communicating CSR: Are you ready?

Content Marketing for BI

I still remember my first Earth Day, which was also THE first Earth Day in 1970. I was in 4 th grade (go ahead, do the math… I’ll wait). Preventing littering was about as much as I understood about being environmentally responsible and its relation to Earth Day. Since then, there has been a fair amount of progress, though not near enough, in the almost 40 years since Earth Day started.

The Social Media Marketing Wormhole

Content Marketing for BI

Whereas my daughter and her generation are learning and experiencing this new world for the first time, most of us bring the baggage and resistance to change what used to work before. A few weeks ago, I told of my college daughter’s tale of woe. After 17 years of schooling, she’s about to be thrust into the real world and doesn’t feel ready. No more “build it and they will come” websites.

The Buzz about Social Media Marketing

Content Marketing for BI

Looks like a fun place to work and fun to do business with. So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. In reading dozens of blogposts on the topic, I recently came across a post by Mac MacIntosh who writes the Sales Lead Insights blog that made me go “hmmm….” Blogs – 24%.

How to Bake a White Paper from Scratch: Part Four – The Consumption

Content Marketing for BI

Even so, the “post it and they will come” method doesn’t work very well. So there you have it—a nicely-written, neatly-formatted, white paper. You learned how to choose a topic and create an outline in part one , how to research and write the content in part two , and how to dress it up with graphs, quotes, and images in part three. Now, it’s sitting there, all shiny, just begging to be read. Now it’s time to make it available and get the word out. The first thought is to add it to the resources section of our company website. We need to do more. Tweet about it. Bonus Section.

Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

How to Make Remote Work Actually Work

Hubspot

One of my favorite things about working remotely -- which I do a few times a month -- is the freedom to get comfortable. When I work from home, I'm usually find myself in one of three positions: sitting up at the table, laying down with my laptop, or buried in a pillow avalanche on my couch. Why is remote work becoming such a big deal? How to Make Remote Work Work.

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Crafting content that works

Biznology

For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. If you can weave a narrative through the individual items you publish and through your work as a whole, you’ll grab your audience’s attention in a way few other approaches can match. The post Crafting content that works appeared first on Biznology. It should.

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Does Paid Social Media Work?

It's All About Revenue

Wondering what works for other businesses? It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Read the full story on Social Media Examiner.

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When all the hard work on social media … just doesn’t work

grow - Practical Marketing Solutions

Nobody has worked harder to build a digital consulting business than Ray. And, it didn’t work. The following post is about the choice I made to leave my company, NewRayCom to work in a Call Center. When social media doesn’t work. thought I had thrown away the last six years working as a digital marketer. And, it didn't work. What went wrong?

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Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. This is not just my opinion. And only a small percentage reported effective data management practices.

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