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Writing is very Lonely Work

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Writing is very lonely work. You … Continue reading "Writing is very Lonely Work". You sit at your laptop and bleed your heart out. Not my phrase, it is Hemingway’s) You don’t do it for anybody on this planet. You do it simply to cope with the craziness of life. You write to heal yourself. And, then, you does the most courageous thing.

The Remains of The Evening

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The guy worked at … Continue reading The Remains of The Evening. A guy. His girl. And, their dog. Planning world domination over a cup of coffee. would like to say something interesting like the above…but, unfortunately, that isn’t the story. The actual boring story goes like this. A guy. His girl. And, their dog. The girl came back home dog tired. Life/Experiences actual evening story

Kumar’s BIG release = Cricket Match

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Kumar has been telling me that there is a “BIG” release at work this last weekend. Life/Experiences Parenting/Growing up Story/Telling cricket match release workThis post is dedicated to all sports-loving-halves and sports-hating-halves-in-any-relationship. After all these years with me, he fails to realizes how much I know (with my extensive reading and limited training) about psychology and reading both digital and body language … Continue reading Kumar’s BIG release = Cricket Match. If an Asteroid ever does hit our Earth, I’ll Survive.

Niceness is Underrated

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Because, niceness is underrated, we all need to work on it. I am not a big believer in “Days” But, today is special. Did you know that today is National Say Something Nice Day? Keep your word. Compliment others. Say “please” and “thank you” You know the drill. Holidays/Festivals niceness Underrated

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

Content Marketers Must Read Book of the Week!

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What’s been missing…until now…is the book that tells marketers exactly how to put content marketing to work. This book will teach you to build the Business Case for Content Marketing and develop a Content Marketing Strategy that Works for Your Business. Name: Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.

How to Make your Content Work Harder for You?

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I have invited Bett Hrusch to discuss about Repurposing Content. Beth is Senior Editor at Interact Media , a content marketing software company. Read on to get Beth's insights on how to creatively repurpose your content. Did you know that you are creating content for your business on a daily basis? Did you ever wonder what else you could do with it all? Auditory (hearing). Tactile (touching).

Content Marketers Must Read Book of the Week!

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Get Content Get Customers details how one can put content marketing to work by explaining various steps like how to develop a content marketing mindset and how to select the content types that best match the strategy. 3. Content Marketers Must Read Book of the Week! Name: ‘Get Content Get Customers,’ Turn Prospects into Buyers with Content Marketing. Authors: Joe Pulizzi. Normal.

42 Rules For Your New Leadership Role: Interesting insights

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How to show others how to work with you and 4. 42 Rules for Your New Leadership Role by Pam Fox Rollin, describes practical and effective actions for one to make a strong start at the top level Management, especially VP, Director, or Manager Job. This book is a perfect manual for those who are recently been offered or promoted to a top position. Topics covered in this book are 1. Other

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”

Content Marketing Tools Series #6 Pinterest

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Does your brand have unique inner workings that a larger audience might like to see? Content Marketing Tools Series #6 Pinterest. About Pinterest. Normal. sap. 1. 1. 2012-05-02T09:54:00Z. 2012-05-02T09:55:00Z. 1. personal. 19. 5. 10.2625. Clean. MicrosoftInternetExplorer4. classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui>. About Pinterest. How can marketers leverage Pinterest?

Content Marketing Tools Series #5 visual.ly

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Easy to showcase your work and share : Once you have made your infographic or data visualization, it’s easy to showcase by publishing on visual.ly Promote the work : visual.ly profile serves as work portfolio and exposes the work to site visitors. About visual. Normal. sap. 1. 1. 2012-04-10T09:32:00Z. 2012-04-10T09:33:00Z. 1. personal. 16. 4. 10.2625. Clean. Othe

Content Marketing Strategy: Interact with your neighborhood

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With readers getting smarter, you need to implement a careful strategy which can work favorably in the long run. insta. Normal. sap. 2. 2012-04-02T07:08:00Z. 2012-04-02T07:08:00Z. 1. 26. 7. 10.2625. Clean. Clean. MicrosoftInternetExplorer4. Among the diverse resources which you can find befitting to content marketing and promoting your business online, some can score over the others. Other

Content Marketing Showcase Series # 2 HubSpot

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HubSpot, based in Cambridge, Massachusetts, is into providing marketing application and advice to businesses of all sizes enabling them to leverage disruptive effects of the internet to "get found" by more prospects shopping in their niche, convert a higher percentage of prospects into customers and analyze the results to figure out what works for their target audience. Normal.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.

Content Marketing Tools Series #1 Animoto

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So how does Animoto work? sandeep. Normal. sandeep. 1. 1. 2012-02-22T06:16:00Z. 2012-02-22T06:17:00Z. 2. 21. 6. 12.00. Clean. Clean. false. false. false. false. EN-US. MicrosoftInternetExplorer4. Animoto : An. interesting Video based Content Marketing Tool. About Animoto. Animoto is an interesting content marketing tool for creating video pieces from photos, video clips, and music. Animoto.

ThinkBook

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It can be gifted to your partners and customers to achieve greater heights of productivity, creativity and effectiveness - by encouraging them to think about how they work and to help them push their boundaries. A man may die, nations may rise and fall, but an idea lives on. John F. Kennedy. Ideas are always powerful. So, are you passionate about ideas? ThinkBook can be a thoughtful gift.

Annual Content Marketing Retreat 2012

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Manticore Technology, Marketo, Eloqua, to name a few). I got a taste for how really difficult it is to understand what these platforms actually do, how they work, what are the cost structures, earlier this year when I was researching them in order to make recommendations to clients. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ? Russell Sparkman.

Managing Content Marketing

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Managing Content Marketing is an owner’s manual to help you actually put content marketing to work in your organization. There have been many blogs, books and other resources that discuss all aspects of content marketing… from the why to the what to the where…but oddly enough, rarely the how. Joe Pulizzi is a leading author, speaker and strategist for content marketing.

5 New B2B Sales and Marketing Strategies

your best people are working blind.”. goals and it takes hard work. 5 New B2B Sales and Marketing. Strategies. Overground. 2. The traditional B2B sales and marketing model is typically depicted in the shape. of a funnel; flow starts with marketing and then transitions to sales. Pretty. standard, right? Well, the model has shifted with the customer now in control and. disconnect.

Launch: Quickly Propel Your Business Beyond the Competition

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Identify and work with outside experts, many of whom will gladly promote your content. If there is anybody who should write a book on how to launch and grow a new business, it should be Mike Stelzner. Mike is a white paper expert and social media rockstar who launched Social Media Examiner in late 2009. They hadn't advertised and hadn’t relied on the press. Over to you. ClickLaunch

ClickInsights: What was your "Aha" moment in 2010? - Part 1

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She’s especially interested in working with small and medium-sized businesses. Sarah has lived and worked on five continents. first became aware of them in the mid-1980’s when I worked as a computer program and utilized their content in my development work. It’s almost the end of the year and we will soon start a fresh one. Jonathan Kantor. Test it out.

Content Marketing Tools Series #9 Evernote

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Schedule the work : With the help of Evernote notes, one can jolt down various ideas, later schedule it as blogposts and share it among the network. About Evernote. Evernote  lets your take notes, sync files across your devices, save webpages, capture inspiration, and share your ideas. Here are interesting 4 features that make Evernote unique. 1. Keep everything in sync. With Evernote, all of your notes, web clips, files and images are made available on every device and computer you use. 2. Remember things you like. Save everything cool and exciting you see online and in the real world.

Social Media Marketing Tools Series #2 Shoutlet

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Integrate Shoutlet’s work-flow tools and task assignments to give your customers quick, meaningful responses while efficiently managing the process internally. 2. Social Media Marketing has become an integral part of any Brand’s marketing activities. One of the key aspects of the Social Media Marketing is you need to be aware on a constant basis what your customers are saying about your brand online. So won’t it be great if you have a tool where you can observe what people are talking about your brand in your various social media networks? Shoutlet is one of such interesting tool.

Definitive Guide to Planning a New Content Initiative

At Divvy, we work closely with many of our. that work just for her. find the beauty tips, tricks and products that work just for her. working very well for them.” “If your content marketing is for everybody, it’s for nobody.” While it might take some hard work and convincing to narrow. Does she even have the skillset to handle the design work on this piece?

Killer Questions to Ask Before Starting a White Paper Project

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By determining the final ‘take away’ points that will end the white paper, you can work backwards to the beginning and build each section of your primary content so you end up at your ultimate destination with clear and well understood marketing messages. She’s especially interested in working with small and medium-sized businesses. " Jonathan Kantor. Benefits.

SME 2

How to measure ROI on creating and marketing content?

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Share one example of ROI tool/strategy that has worked either for you or your client." She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six. But measuring doesn't have to be difficult. " Ardath Albee. Blog Marketing Interactions Twitter Ardath421.

Time to Analyze your Content: What Worked and What Failed?

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What has worked for you the past year and what hasn't? Look at your analytics to get a clearer idea of things like traffic patterns, searches that bring up your site, or key words that work for you. Spend more time thinking about how you can replicate efforts that have already worked. If commenting on others' blogs isn't working, try interacting with them in their favorite way. As the end of the year approaches, it's a good idea to shift focus from content to analysis. What was hot and what was not? Not effort. Results. Are you going to where your audience is?

Defy Gravity: Propel Your Business to High-Velocity Growth

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I’m also working on another book (actually two) on the personal side of life. My working cow horse, Pearli Girl, is off at finishing school right now. There are those who can write and then are those who can "really" write. Rebel Brown belongs to the latter category. I was introduced to Rebel Brown last year by our common buddy Ardath Albee. never looked back.

Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

How to write lead generating white papers?

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This Simparel white paper is a good example of a paper written for a business decision maker – working for a company in the fashion company – who may be considering replacing the company's legacy ERP system. White papers are powerful sources of lead generation. " Read on to get their insights. Jonathan Kantor. Blog WhitePaperPundit Twitter Jonathan_Kantor. Books. Others.

FAQ 2

How should B2B content differ for Business and Technical Decision Maker?

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If that’s the problem, then the content will be designed to discuss how global project teams can use workspaces to collaborate in real time, access the information they need with a click and work on product iterations with other members of the team as if they were in the same room with video conferencing. B2B Marketing Content falls under 2 broad category - 1. Ardath Albee. Tom Pick.

Worry Less about being Heard

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Content Creation - Start with the assumption that your audience has no time for you and work from there. Audience Development - Put the social media “expert” movement to work for you. How to help your buyers engage and self-educate? We asked Tom Scearce "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Focus.

Know Thy Audience: Business and Technical White Papers

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Janice's work reflects her skill for presenting highly complex and technical subject matter in clear and engaging content for both business and technical readers. Do you know your white paper audience? What are his/her top concerns? Are those concerns being addressed in your white papers? " Jonathan Kantor. Blog WhitePaperPundit Twitter Jonathan_Kantor. " Jonathan Kantor's Bio.

FAQ 2

Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

Social Media Goes Corporate

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Mobile grows but remains immature - Mobile marketing will continue to grow but will remain experimental for another year or two as marketers figure out what works and what doesn’t. As the lines between disciplines blur, you’ll find yourself working new tactics into your strategies. Businesses have started integrating social media into their marketing efforts. Dave Fleet.