By determining the final ‘take away’ points that will end the white paper, you can work backwards to the beginning and build each section of your primary content so you end up at your ultimate destination with clear and well understood marketing messages. Janice's work reflects her skill for presenting highly complex and technical subject matter in clear and engaging content for both business and technical readers. writer needs to understand the reader's business title, role, size of their team and their company, and the region where they work. Janice King. MORE >>

The hardest part was the editing process where I worked with an editor from the publisher on three separate rounds of edits and corrections. We have grown accustomed to short, quick messaging methodologies and unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: MORE >>

Share one example of ROI tool/strategy that has worked either for you or your client." She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six. This would work with leads that may become stale after a given amount of days and would require additional nurturing. Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. But measuring doesn't have to be difficult. " Ardath Albee. Blogs. MORE >>

Stop doing what isn't working immediately. Why will small businesses get better and better at content marketing and do more and more of it in 2010 and beyond? We asked Newt Barett "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Newt Barett is the President and Chief Content Officer of Content Marketing Strategies , a Division of Voyager Media. He is also a leading thinker and evangelist for content marketing. Newt Barrett. Blog Contentmarketingtoday Twitter newtbarrett. Newt Barrett's Marketing Action for 2010. MORE >>

This Simparel white paper is a good example of a paper written for a business decision maker – working for a company in the fashion company – who may be considering replacing the company's legacy ERP system. White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" " Read on to get their insights. Jonathan Kantor. Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. Books. Others. MORE >>