Marketing Trends for 2013

MarketingProfs lists ten marketing trends that will grow more prominent in the coming year.

• "Digital marketing will continue to grow."
• Digital marketing will solidify as the main channel for demand generation.
• "Digital marketing services will surge."
• Consultants, agencies, and new services will be needed to support new users and meet their demand for assistance.
• "Content creation services and software will proliferate."
• Content creation and syndication emerge as companies try to use content for demand and lead generation.
• "Integrated marketing will gain popularity."
• Marketers will try to combine tactics to make use of the compounded effect of multiple channels' working in unison. 
• "Direct mail will make a return."
• Integrating direct mail with online connection will break through the noise of digital marketing only.
• "Big Data applications will emerge."
• Solutions will emerge and be adopted that offer big data applications for day-to-day marketing campaigns.
• "The immeasurable will become measurable."
• Solutions and services will find ways to measure previously immeasurable tactics and evaluate their contribution to the bottom line.
• "PPC will decline as budgets move to other paid solutions."
• PPC will continue to lose budget allocation in favor of new and more affordable channels and tactics.
• "Marketing spend on software will increase."
• Marketing's budget will match IT's.
• "Sales responsibilities will move to Marketing."
• Marketing teams will take over more sales tasks, such as lead qualification, inside sales team management, and sales operations.

View Original Article