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INFOGRAPHIC: Social Sharing - B2B vs. B2C

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study by Compendium also showed significant differences in what works with social sharing between B2B and B2C companies. From Compendium, here's an infographic on what works for social sharing. Figuring out how and when your company should share on social media can be as difficult as figuring out what to share. View Original Article

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INFOGRAPHIC: A 12-Month Plan for Social Media Success

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Second Quarter : Work on relationships. From MarketingProfs and Intuit, here's an infographic that breaks down the daunting task of building a social media presence for a small business into a twelve month plan with specific, quarterly goals. First Quarter : Take social media inventory. Third Quarter : Integrate everything. Fourth Quarter : Look backward, then forward. View Original Articl

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Misconceptions of B2B Marketing

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Last-click measurement provides an accurate picture of where your marketing dollars are working" In fact, an average buyer interacts with a brand 4.3 Business marketers need to stick to delivering a message to businesspeople within a business environment" More than 80% of people check their work emails after they''ve left the office and 64% of businesspeople spend time on sites unrelated to their work while they''re in the office. B2B marketing has only recently risen to a whole new level with advancements in online targeting, display advertising, and marketing automation.

Ideas For Content Marketing

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Top 10 Blog Posts of the Month in Your Industry - spread the good work of others in your industry. High quality, engaging, sharable content can allow your brand to be seen by the world within minutes. Ten years ago, that would have cost hundreds of thousands of dollars. If you don’t have a content marketing strategy, you are losing business to your competition. From Search Engine Journal, here are 20 content marketing ideas. Interview Industry Leaders - great source for engaging your audience. Conduct a Survey - use online survey platforms and gather important data for free.

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Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

How to Define Your Funnel Stages & MQLs

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Successful Smarketing requires your sales and marketing team to work together by using the same definitions and sharing the same goals. One important aspect in this regard is developing a unified picture of the funnel including the terminology you use for each stage. How to Define Your Funnel Stages. Leads (or Information qualified leads). Marketing qualified leads. Sales qualified leads.

SLIDESHOW: Clickable Calls-to-Action Tips

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Place a CTA in everything you do. A/B test your CTAs to know what design, copy, and placement works best. Calls-to-action (CTA) motivate and direct your visitors to take a desired action, and as such, they are a critical inbound marketing tool. From the Hubspot blog, here''s a slideshow about CTA best practices. Use valuable and actionable copy on buttons like "Download Now" instead of "submit". Place CTAs above the fold within the visitor''s “eye path.”. Use bold, contrasting colors in your CTAs. Make your CTAs big and bold. Make your CTAs look “clickable” and button-like.

Why Implementing a Good Content Strategy is Good for Business

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Perhaps social media sites work best for you, or maybe it is industry sites. Including a publication calendar in your content strategy helps you determine what works best. You can then review what worked and what didn’t and modify your strategy based upon actual results. Think of a content strategy like a map to your destination or goal. Without it you end up on a back country road in the middle of nowhere, where no one can hear you! Well, that is the last thing you want to happen when it comes to your business. However, don’t rely on sharing alone.

How to Incorporate a Google +1 Button on Your Website

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The Google +1 button works in the same way as the Like button that Facebook provides and the Share button provided by Twitter. If you’re not using Google + for business yet, you should be. Google + has millions of users, making it the perfect platform to increase brand awareness and loyalty. One of the features that you should use if you use Google + for business is the Google +1 button.

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”

VIDEO: YouTube Marketing Secrets

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Instead, be authentic and work on creating compelling content. You can''t set out to make a viral video. From, here''s a video from Shira Lazar, host of What''s Trending, advising how to use video to join the conversation, just like you would any other social network. View Original Article

INFOGRAPHIC: How Search Works

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From Google, here's an interactive infographic that explains the complex system behind the more than one-hundred billion searches done each month. View Original Article

INFOGRAPHIC: Combining Content Marketing, Social Media and SEO

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From, here''s an infographic that shows how content marketing and social media work together to help you get better search rankings and larger audiences. View Original Article

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Most Helpful Small Business Stories of 2012

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Mistakes to Avoid When Starting a Business From Home - establishing proper boundaries between work and personal life. Ways You Can Be Happier at Work Right Now - a guide to improving your mood and performance. From, here are the ten stories that readers found the most valuable for small business leaders. Scary Online Security Mistakes to Avoid - tips to protect your information from hackers. Secrets to Cold Calling Success - tips to overcome fears. Simple Solutions for Getting Rid of Stress - tips for easing stress in your day-to-day interactions.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.

Marketing Resolutions for 2013

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This will show you which marketing channels work the best. Encourage your team to independently measure their work. - You may benefit from fostering data-driven habits at every level as a tool to keep your marketing team accountable. Dissect a company you admire to understand why their marketing works. The Hubspot blog has 16 ideas for worthwhile marketing goals for the coming year. Blog at least twice a week. Companies that blog 6-8 times per month generate over twice as many leads as companies that blog just twice a month. Enhance your design skills. Do email A/B tests.

INFOGRAPHIC: The Science of Word of Mouth Marketing

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From Column Five Media, here's an infographic that explains what word-of-mouth marketing is, how it works, and how to be successful at it. View Original Article

INFOGRAPHIC: Performing a Social Audit

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Analyzing that survey allows marketers to understand what does and doesn't work. A social media audit is a survey of the social landscape to find your customers, industry thought leaders and competitors on social spaces. From Awareness, here's an infographic that shows how to do a social audit. View Original Article

Landing Pages That Work

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Copyblogger recently posted The 10 Commandments of Landing Pages That Work. A landing page is a website page where traffic is directed specifically to prompt an action or result, usually to move a prospect further along in the buying cycle. Here's a look at those tips. Have One Goal A landing page with no goal is just a "branding" page. landing page with multiple goals will likely confuse visitors and cause them to leave the site. No False or Unnecessary Imagery Only use relevant and gainful imagery. Disclose all your affiliations. Don't make unbelievable claims. No scams or spam.

Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

Bold Social Media Risks

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Molly Maid gives away home cleaning tips, knowing that customers still want the bulk of the work to be left to a professional. At one time, companies viewed merely being engaged in social media as risky. Now, for most companies, social media has become an essential part of their marketing efforts. But there are still a lot of social media ideas that most companies are afraid to try. However, flouting convention can sometimes pay off in a big way for brands. From the Hubspot Blog, here are ten risky social media moves, and examples of companies pulling them off. View Original Article

Tips for Retooling Your Business

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Experiment with changing things and see what works. While the recession is over, the business climate remains stormy, and small companies which survived may still be struggling. From Donald Todrin on, here are some tips for SMBs struggling to make the bottom line. Stop Being a Bank for Your Customers Cash flow is important. Establish short-term or no-term payment rules for customers. Otherwise, you're loaning customers money, interest-free for 30, 60 or 75 days. Start Collecting Have a consistent collection strategy and process with an employee dedicated to it.

Facebook Ads That Work

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Here are a few, and why they work. The effectiveness of online ads is generally measured on click-through rates, though with advanced ad tracking, you may also be able to measure ads by leads and sales. The standard for online ads has long been Google AdWords. Hubspot has identified three elements are crucial for high click-through rates on AdWords. Words like ".edu" View Original Article

Questions from Social Media Marketers

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MotiveQuest, a social media research company, analyzed their work for 2011 in order to see what kind of questions their marketing clients wanted answered. The top 5 questions: Where are people talking about my brand? How should I change my messaging? How much buzz do I have vs. competition/trend? How do they feel about us vs. the competition? Quantify the biggest brand topics.

Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

SLIDESHOW: Disruptive Inbound Marketing Discoveries

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Inbound has shifted where marketers spend resources, and enables them to work smarter. Overall, inbound marketing works when it is integrated with your strategy, not as a side project. Hubspot surveyed 3,339 marketing professionals from 128 countries to share their perspectives on everything from strategy and organizational alignment to budget and channel management. From the Hubspot blog, here''s a presentation with ten inbound discoveries from the report that will disrupt marketing forever. HubSpot''s 2013 State of Inbound Marketing from HubSpot All-in-one Marketing Software.

Short Answers to Common Content Marketing Questions

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What kind of content works best? Making sure that content works on mobile devices. Content marketing works with your other marketing, not in replacement of it. Joe Pulizzi at the Content Marketing Institute has posted a list of the 24 most common content marketing questions that he receives, as well as brief (140 character or less) answers. Here are the questions and some of the answers. What are some of the best B2C content marketing examples that you like to reference? How about B2B content marketing examples? How do I integrate content marketing in my own company?

Marketing Trends for 2013

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Marketers will try to combine tactics to make use of the compounded effect of multiple channels' working in unison. MarketingProfs lists ten marketing trends that will grow more prominent in the coming year. Digital marketing will continue to grow.". Digital marketing will solidify as the main channel for demand generation. Digital marketing services will surge.". Consultants, agencies, and new services will be needed to support new users and meet their demand for assistance. Content creation services and software will proliferate.". Integrated marketing will gain popularity.".


Content Marketing Strategies for 2013

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Look at the examples of OpenView Labs project or Indium’s From One Engineer to Another blog. "Co-creation" Work with non-competitive partners to develop compelling content for a similar customer. Marketing professionals are consistently looking for ways to use compelling content to attract and retain customers. Joe Pulizzi of the Content Marketing Institute has assemble seven content marketing strategies for marketers to consider heading into 2013. Watch 'Content 2020' from Coca-Cola" Coca-Cola has a long history as a leader in marketing. This can overcome issues of funding and process.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Why Isn't My Content Marketing Strategy Working?

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Creating great content is the best way to generate quality leads for a business. But producing great content isn't always easy. Sarah Golinger of Hubspot, guest blogging on {grow}, gives seven reasons your content strategy might not be as effective as it could be. Targeting the Wrong Audience Targeting is especially important in content marketing. For someone to check out your content, it needs to fulfill a desire or interest for them. The starting point for your content marketing should be determining what your desired audience is looking for. Being an industry thought leader builds trust.

Social Media Cliches That Work

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Buzzwords and cliches exist within any hot business trend, and social media is no different. But some cliches are workable, good advice. From IBM's CMO Site, social media marketing cliches that actually get results. Engage The biggest of social media marketing cliches, "engagement" is critical. Companies can't just send out their message, they must have conversations in the market, listen to customers and prospects, and respond. Monitor Use social media and reputation monitoring tools to follow key market influencers and keep track of what people are saying. Do favors. Support charities.

Guest Post Failure

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Shamelessly Plugging Your Own Blog - Spamming links to your blog won't work and will likely lead to fewer guest posting opportunities. Guest posting on another blog can offer a tremendous opportunity to increase your own traffic and engagement. But there are several guest posting pitfalls that you must avoid to get the best results. Too Timid - Show confidence. Sell your ideas. Follow your pitch and don't waste the reader's time. Failure to Startle the Readers - Show competence. Start with a bang and grab attention. Don't be cautious or quiet. Failure to Follow Up - Reply to comments.

INFOGRAPHIC: Pinterest for Business

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For some businesses, Pinterest can be a great place to share their work and find new leads. Pinterest is one of the fastest growing sharing sites in the world, and the third most popular social networking site in the world. From Blackbox Social Media, here's an infographic about how businesses can best utilize Pinterest. View Original Article

Evangelizing a Content Marketing Program

working, and as a result, creating content people. work so you can create better content and con- tinuously build a bigger and better audience. Moye publishers 15 to 20 stories each month through a “virtual news- room,” as most of the team, including Moye, works remotely. doesn’t work in the modern media landscape. All rights reserved. Introduction 4 II. The hotel giant.

Austin Hot Dog Restuarant Put on the "Google Map"

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Fueled by hard work, imagination and little help from Google and social media. This is why we do what we do. Real people realizing their dreams and adding value to their communities.