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INFOGRAPHIC: Social Sharing - B2B vs. B2C

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study by Compendium also showed significant differences in what works with social sharing between B2B and B2C companies. From Compendium, here's an infographic on what works for social sharing. Figuring out how and when your company should share on social media can be as difficult as figuring out what to share. View Original Article

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Ideas For Content Marketing

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Top 10 Blog Posts of the Month in Your Industry - spread the good work of others in your industry. High quality, engaging, sharable content can allow your brand to be seen by the world within minutes. Ten years ago, that would have cost hundreds of thousands of dollars. If you don’t have a content marketing strategy, you are losing business to your competition. From Search Engine Journal, here are 20 content marketing ideas. Interview Industry Leaders - great source for engaging your audience. Conduct a Survey - use online survey platforms and gather important data for free.

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Misconceptions of B2B Marketing

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Last-click measurement provides an accurate picture of where your marketing dollars are working" In fact, an average buyer interacts with a brand 4.3 Business marketers need to stick to delivering a message to businesspeople within a business environment" More than 80% of people check their work emails after they''ve left the office and 64% of businesspeople spend time on sites unrelated to their work while they''re in the office. B2B marketing has only recently risen to a whole new level with advancements in online targeting, display advertising, and marketing automation.

INFOGRAPHIC: A 12-Month Plan for Social Media Success

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Second Quarter : Work on relationships. From MarketingProfs and Intuit, here's an infographic that breaks down the daunting task of building a social media presence for a small business into a twelve month plan with specific, quarterly goals. First Quarter : Take social media inventory. Third Quarter : Integrate everything. Fourth Quarter : Look backward, then forward. View Original Articl

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Why Implementing a Good Content Strategy is Good for Business

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Perhaps social media sites work best for you, or maybe it is industry sites. Including a publication calendar in your content strategy helps you determine what works best. You can then review what worked and what didn’t and modify your strategy based upon actual results. Think of a content strategy like a map to your destination or goal. Without it you end up on a back country road in the middle of nowhere, where no one can hear you! Well, that is the last thing you want to happen when it comes to your business. However, don’t rely on sharing alone.

How to Define Your Funnel Stages & MQLs

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Successful Smarketing requires your sales and marketing team to work together by using the same definitions and sharing the same goals. One important aspect in this regard is developing a unified picture of the funnel including the terminology you use for each stage. How to Define Your Funnel Stages. Leads (or Information qualified leads). Marketing qualified leads. Sales qualified leads.

How to Incorporate a Google +1 Button on Your Website

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The Google +1 button works in the same way as the Like button that Facebook provides and the Share button provided by Twitter. If you’re not using Google + for business yet, you should be. Google + has millions of users, making it the perfect platform to increase brand awareness and loyalty. One of the features that you should use if you use Google + for business is the Google +1 button.

VIDEO: YouTube Marketing Secrets

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Instead, be authentic and work on creating compelling content. You can''t set out to make a viral video. From Entrepreneur.com, here''s a video from Shira Lazar, host of What''s Trending, advising how to use video to join the conversation, just like you would any other social network. View Original Article

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

INFOGRAPHIC: Performing a Social Audit

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Analyzing that survey allows marketers to understand what does and doesn't work. A social media audit is a survey of the social landscape to find your customers, industry thought leaders and competitors on social spaces. From Awareness, here's an infographic that shows how to do a social audit. View Original Article

INFOGRAPHIC: Combining Content Marketing, Social Media and SEO

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From MarketingAdept.com, here''s an infographic that shows how content marketing and social media work together to help you get better search rankings and larger audiences. View Original Article

Most Helpful Small Business Stories of 2012

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Mistakes to Avoid When Starting a Business From Home - establishing proper boundaries between work and personal life. Ways You Can Be Happier at Work Right Now - a guide to improving your mood and performance. From Entrepreneur.com, here are the ten stories that readers found the most valuable for small business leaders. Scary Online Security Mistakes to Avoid - tips to protect your information from hackers. Secrets to Cold Calling Success - tips to overcome fears. Simple Solutions for Getting Rid of Stress - tips for easing stress in your day-to-day interactions.

Marketing Resolutions for 2013

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This will show you which marketing channels work the best. Encourage your team to independently measure their work. - You may benefit from fostering data-driven habits at every level as a tool to keep your marketing team accountable. Dissect a company you admire to understand why their marketing works. The Hubspot blog has 16 ideas for worthwhile marketing goals for the coming year. Blog at least twice a week. Companies that blog 6-8 times per month generate over twice as many leads as companies that blog just twice a month. Enhance your design skills. Do email A/B tests.

Bold Social Media Risks

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Molly Maid gives away home cleaning tips, knowing that customers still want the bulk of the work to be left to a professional. At one time, companies viewed merely being engaged in social media as risky. Now, for most companies, social media has become an essential part of their marketing efforts. But there are still a lot of social media ideas that most companies are afraid to try. However, flouting convention can sometimes pay off in a big way for brands. From the Hubspot Blog, here are ten risky social media moves, and examples of companies pulling them off. View Original Article

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Tips for Retooling Your Business

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Experiment with changing things and see what works. While the recession is over, the business climate remains stormy, and small companies which survived may still be struggling. From Donald Todrin on Entrepreneur.com, here are some tips for SMBs struggling to make the bottom line. Stop Being a Bank for Your Customers Cash flow is important. Establish short-term or no-term payment rules for customers. Otherwise, you're loaning customers money, interest-free for 30, 60 or 75 days. Start Collecting Have a consistent collection strategy and process with an employee dedicated to it.

INFOGRAPHIC: The Science of Word of Mouth Marketing

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From Column Five Media, here's an infographic that explains what word-of-mouth marketing is, how it works, and how to be successful at it. View Original Article

Facebook Ads That Work

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Here are a few, and why they work. The effectiveness of online ads is generally measured on click-through rates, though with advanced ad tracking, you may also be able to measure ads by leads and sales. The standard for online ads has long been Google AdWords. Hubspot has identified three elements are crucial for high click-through rates on AdWords. Words like ".edu" View Original Article

INFOGRAPHIC: How Search Works

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From Google, here's an interactive infographic that explains the complex system behind the more than one-hundred billion searches done each month. View Original Article

Landing Pages That Work

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Copyblogger recently posted The 10 Commandments of Landing Pages That Work. A landing page is a website page where traffic is directed specifically to prompt an action or result, usually to move a prospect further along in the buying cycle. Here's a look at those tips. Have One Goal A landing page with no goal is just a "branding" page. landing page with multiple goals will likely confuse visitors and cause them to leave the site. No False or Unnecessary Imagery Only use relevant and gainful imagery. Disclose all your affiliations. Don't make unbelievable claims. No scams or spam.

Why Isn't My Content Marketing Strategy Working?

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Creating great content is the best way to generate quality leads for a business. But producing great content isn't always easy. Sarah Golinger of Hubspot, guest blogging on {grow}, gives seven reasons your content strategy might not be as effective as it could be. Targeting the Wrong Audience Targeting is especially important in content marketing. For someone to check out your content, it needs to fulfill a desire or interest for them. The starting point for your content marketing should be determining what your desired audience is looking for. Being an industry thought leader builds trust.

Social Media Cliches That Work

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Buzzwords and cliches exist within any hot business trend, and social media is no different. But some cliches are workable, good advice. From IBM's CMO Site, social media marketing cliches that actually get results. Engage The biggest of social media marketing cliches, "engagement" is critical. Companies can't just send out their message, they must have conversations in the market, listen to customers and prospects, and respond. Monitor Use social media and reputation monitoring tools to follow key market influencers and keep track of what people are saying. Do favors. Support charities.

INFOGRAPHIC: Pinterest for Business

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For some businesses, Pinterest can be a great place to share their work and find new leads. Pinterest is one of the fastest growing sharing sites in the world, and the third most popular social networking site in the world. From Blackbox Social Media, here's an infographic about how businesses can best utilize Pinterest. View Original Article

Questions from Social Media Marketers

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MotiveQuest, a social media research company, analyzed their work for 2011 in order to see what kind of questions their marketing clients wanted answered. The top 5 questions: Where are people talking about my brand? How should I change my messaging? How much buzz do I have vs. competition/trend? How do they feel about us vs. the competition? Quantify the biggest brand topics.

Austin Hot Dog Restuarant Put on the "Google Map"

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Fueled by hard work, imagination and little help from Google and social media. This is why we do what we do. Real people realizing their dreams and adding value to their communities.

SLIDESHOW: Disruptive Inbound Marketing Discoveries

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Inbound has shifted where marketers spend resources, and enables them to work smarter. Overall, inbound marketing works when it is integrated with your strategy, not as a side project. Hubspot surveyed 3,339 marketing professionals from 128 countries to share their perspectives on everything from strategy and organizational alignment to budget and channel management. From the Hubspot blog, here''s a presentation with ten inbound discoveries from the report that will disrupt marketing forever. HubSpot''s 2013 State of Inbound Marketing from HubSpot All-in-one Marketing Software.

Short Answers to Common Content Marketing Questions

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What kind of content works best? Making sure that content works on mobile devices. Content marketing works with your other marketing, not in replacement of it. Joe Pulizzi at the Content Marketing Institute has posted a list of the 24 most common content marketing questions that he receives, as well as brief (140 character or less) answers. Here are the questions and some of the answers. What are some of the best B2C content marketing examples that you like to reference? How about B2B content marketing examples? How do I integrate content marketing in my own company?

B2B Marketing Lessons from 2012

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Influencers Matter Research shows that reaching out to influencers in your market works. MarketingProfs has a list of eight lessons from 2012 for business-to-business marketers. Manual Processes Aren't Effective Marketing has grown too complicated to be run in an entirely manual way. Manual processes aren't efficient at nurturing and qualifying leads. Automated campaigns have been shown to increase conversions by as much as 200%. When people with high Klout scores share a brand's content with their network, traffic increases by a factor of six and conversions double.

Where Does Social Media Fit into the Marketing Mix?

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The current challenge for companies is to figure out the balance of marketing that works for them. Social media spending will become a bigger percentage of companies’ overall marketing budgets in the next several years. However, CMOs still have challenges to integrate social media into their overall strategies. In the next five years, that percentage will increase to 18.1%.

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Marketing Trends for 2013

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Marketers will try to combine tactics to make use of the compounded effect of multiple channels' working in unison. MarketingProfs lists ten marketing trends that will grow more prominent in the coming year. Digital marketing will continue to grow.". Digital marketing will solidify as the main channel for demand generation. Digital marketing services will surge.". Consultants, agencies, and new services will be needed to support new users and meet their demand for assistance. Content creation services and software will proliferate.". Integrated marketing will gain popularity.".

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Content Marketing Strategies for 2013

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Look at the examples of OpenView Labs project or Indium’s From One Engineer to Another blog. "Co-creation" Work with non-competitive partners to develop compelling content for a similar customer. Marketing professionals are consistently looking for ways to use compelling content to attract and retain customers. Joe Pulizzi of the Content Marketing Institute has assemble seven content marketing strategies for marketers to consider heading into 2013. Watch 'Content 2020' from Coca-Cola" Coca-Cola has a long history as a leader in marketing. This can overcome issues of funding and process.

Free Website Strategy and Planning Guides.Now Available

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These guides are always a work in progress and it's always a challenge to stay current with the latest and greatest processes and methodologies. We, at ClientBridge , are very process-oriented. We have guides, templates and checklists for just about everything we do. In the past, we have only used these tools for our own projects and client projects. Here's the link to the first set.

Are You Creating Marketing Assets for Your Business?

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It's sort of like having lot's of little sales people working for you.but they never sleep (or ask for a raise). One of the things that makes inbound marketing strategies and tactics so powerful is that it creates assets for your business. When you run a print ad, commercial or direct mail campaign, it's a one-time event. You take the results of your campaign and that's it.game over.

Contacts Lead Scoring

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Contacts lead scoring works with the following touch points: Any information you’ve collected through forms or data from an integrated CRM system. HubSpot has introduced an all new custom lead scoring system that is built right into their Contacts database. This should make the challenge of prioritizing the leads in your pipeline easier. Contacts lead scoring is easy to use and powerful. You can easily craft a customized set of scoring criteria that takes everything you know about your contacts into account. Social media metrics. Imported data. Analytics data. Engagement metrics.

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10 Steps to Launch Your Social Media Presence

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Be Social - If you are going to make social media work for your business you (or someone representing your company) are going to have to become actively involved. Keep in mind that blatant promotion rarely works in social media and can kill your social media presence quickly. Below is a good overview of RSS and how it works. Where does your market get together online?

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Software Tools for Inbound Marketing

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There are both free and paid platforms that can work for you. It's the only way to know what's working and what's not. Social Media Sharing - find social media plugins that work with your content management system and blog to make it easy for people to share your content. The Internet has changed the way companies communicate. Solutions vary greatly in price and capability.

A Guide to Local SEO

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Local SEO via an agency could range from $100/mo for the most basic work all the way up to tens of thousands of dollars per month for a competitive space with hundreds or thousands of locations. "Is Local SEO an ongoing endeavor, or is it more of a set-and-forget expense?" Jayson DeMers of Search Engine Journal recently interviewed Sam McRoberts, CEO of Vudu Marketing, about local search engine optimization (SEO). This interview is a solid resource for local SEO and can be used by small business owners as an action plan. What types of businesses need Local SEO?" View Original Article

LinkedIn Features You Should Be Using, but Most Likely Aren’t

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Give them the Full Monty – Don’t leave anything out including work, education, skills or volunteer activities. Regardless of the position you held and its relevance to what you currently do, your work history can boost your credentials and even help you make connections with others who may have worked for the same company. Like most things in life, you have to put some effort in to get anything out. This holds true for LinkedIn and the features that it provides its users. The same is true for your educational background. In business, it is rare that things happen by chance.

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INFOGRAPHIC: Social Marketing on the Big 3

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Apply analytics to know what works. From Social Media Today, here's an infographic that serves as a best practice guide for marketing on social media's three biggest platforms, Facebook, Twitter and YouTube. Included are strategies to: Improve your social reach. Increase your fan engagement. Identify and engage influencers. Increase lead generation. View Original Article