Because it hits home how mobile’s real revolution isn’t one of devices but a revolution in behavior across the way our markets now live, work, communicate, and buy. In 2011, in fact right at this time of year, I launched my B2B mobile-marketing guide —and it was an important piece for me to publish as it was the first solid piece of thought leadership to focus on mobile imperatives for B2B marketers. Though with that said, the paper's imperatives and insights are just as relevant to B2C. And that brings me to 2012. When I began planning my new program, I knew the “what” (mobile!), MORE >>

But the real story on mobile isn't what society is doing with these devices, but what these devices are doing to society — across the way we live, the way we work, what customers expect of companies and what they no longer tolerate. I'm so pleased to announce a groundbreaking mobile-marketing program — and a first-of-its-kind backed by a top university — launching at Rutgers University. The Mobile Marketing "Mini MBA", one in a unique series of programs designed for executives, is a program that I spearheaded with Rutgers and helped to develop the 360-degree curriculum. MORE >>

It's a part-time teaching schedule so it works perfectly for my full-time consultancy. I'm tremendously excited (and honored!) to announce that I'll be joining the faculty at The Rutgers University Center for Management Development as an Adjunct Professor for their Mini-MBA program on Social Media. It's a dream come true as I love teaching and I'm a huge proponent of "always be learning" as that's how we advance our careers, our businesses and our brains. Full information on the 10-course program is available here. R.S.V.P. MORE >>

implore executives to shift their focus in my work and in my lectures, and wanted to feature the below 1-minute clip to hit the point home. And The gravity of these times are not lost on me—and by "these times" I don't mean an age defined by sluggish economies and stalled business decisions; I mean an era driven by hyper innovation across digital, social and mobile frontiers. After, all, these unprecedented innovation is truly the story of our time. not the stories that all-too-often headline our daily reads.  B2B Mobile Marketing B2B Social Media MORE >>

Regarding the business proposition, marketers must stay mindful that professionals not only use their mobile devices to stay connected but also rely on them to stay informed and make business decisions when working remotely. Key question: If business professionals are constantly connected to their mobile phones, why wouldn't your marketing strategy and approaches work to connect your B2B brand to those devices and, in turn, to your business markets? In the B2C space there's a lot of buzz around mobile marketing, but in the B2B sector it's more likened to a whisper. MORE >>