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| | CK'S B2B BLOG
JANUARY 13, 2012 Mobile Marketing 101: Unique Experiences For Unique Environments
feature an example above of my own sites (desktop and mobile), which I'm constantly working to improve based on audience feedback. While mobile-marketing tools and strategies will differ amongst different companies; like any strategy worth its salt, there's no one-size-fits-all solution. There is, however, one action that all companies—yes, every single company—must take.
| | CK'S B2B BLOG
JUNE 8, 2010 B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Customers.
So I'm going to work at giving YOU more ammo by highlighting some of the article's findings and tying them to their B2B implications. So let the element of surprise work in your favor. Work to participate and be helpful to existing communities that are relevant to your target market and industry. I, too, am a BIG advocate of impact/quality over volume/quantity.) ").
| | CK'S B2B BLOG
JULY 4, 2010 B2B Mobile: 5 Questions Every Marketer Should Be Asking (And Answering)
Regarding the business proposition, marketers must stay mindful that professionals not only use their mobile devices to stay connected but also rely on them to stay informed and make business decisions when working remotely. Mobile is changing how (and where) business professionals communicate with one another and how (and why) they interact with B2B brands. Forecasts. call for 5.8
| | CK'S B2B BLOG
APRIL 17, 2010 Yes, B2B Marketers: THIS Is The Year Of Mobile (Yes, Really).
I remember way back in 2000 when I was working with a client on a B2B financial-services application that was truly breakthrough. Whether to initiate conversations with your audience, by improving their experiences and work-related activities, or offering them new incentives to participate with your brands, there are many points of value that you can now leverage with your target prospects.
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CK'S B2B BLOG Introducing CK's New Mobile-Marketing Video Series!
| TUESDAY, MAY 29, 2012
Because it hits home how mobile’s real revolution isn’t one of devices but a revolution in behavior across the way our markets now live, work
, communicate, and buy. In 2011, in fact right at this time of year, I launched my B2B mobile-marketing guide —and it was an important piece for me to publish as it was the first solid piece of thought leadership to focus on mobile imperatives for B2B marketers. Though with that said, the paper's imperatives and insights are just as relevant to B2C. And that brings me to 2012. When I began planning my new program, I knew the “what” (mobile!), MORE >>
CK'S B2B BLOG Exciting Announcement: Mobile Marketing "Mini MBA" Executive Program Launching At Rutgers University (Open House, Too!)
| MONDAY, FEBRUARY 7, 2011
But the real story on mobile isn't what society is doing with these devices, but what these devices are doing to society — across the way we live, the way we work
, what customers expect of companies and what they no longer tolerate. I'm so pleased to announce a groundbreaking mobile-marketing program — and a first-of-its-kind backed by a top university — launching at Rutgers University. The Mobile Marketing "Mini MBA", one in a unique series of programs designed for executives, is a program that I spearheaded with Rutgers and helped to develop the 360-degree curriculum. MORE >>
CK'S B2B BLOG Teaching and Speaking At Rutgers University
| WEDNESDAY, OCTOBER 6, 2010
It's a part-time teaching schedule so it works
perfectly for my full-time consultancy. I'm tremendously excited (and honored!) to announce that I'll be joining the faculty at The Rutgers University Center for Management Development as an Adjunct Professor for their Mini-MBA program on Social Media. It's a dream come true as I love teaching and I'm a huge proponent of "always be learning" as that's how we advance our careers, our businesses and our brains. Full information on the 10-course program is available here. R.S.V.P. MORE >>
CK'S B2B BLOG Forget Recession. Focus On Innovation. (The real story of this era)
| SUNDAY, JANUARY 9, 2011
implore executives to shift their focus in my work
and in my lectures, and wanted to feature the below 1-minute clip to hit the point home. And The gravity of these times are not lost on me—and by "these times" I don't mean an age defined by sluggish economies and stalled business decisions; I mean an era driven by hyper innovation across digital, social and mobile frontiers. After, all, these unprecedented innovation is truly the story of our time. not the stories that all-too-often headline our daily reads. B2B Mobile Marketing B2B Social Media MORE >>
CK'S B2B BLOG B2B Mobile: 5 Questions Every Marketer Should Be Asking (And Answering)
| TUESDAY, SEPTEMBER 14, 2010
Regarding the business proposition, marketers must stay mindful that professionals not only use their mobile devices to stay connected but also rely on them to stay informed and make business decisions when working
remotely. Key question: If business professionals are constantly connected to their mobile phones, why wouldn't your marketing strategy and approaches work
to connect your B2B brand to those devices and, in turn, to your business markets? In the B2C space there's a lot of buzz around mobile marketing, but in the B2B sector it's more likened to a whisper. MORE >>
- Get BIG-Time Smart & Save Money Big Time: 17 Great Online Courses At $200 Savings! CK'S B2B BLOG | SUNDAY, NOVEMBER 14, 2010
- Social Media and Mobile Marketing: Gaining A Career Competitive Advantage (Rutgers University Keynote) CK'S B2B BLOG | THURSDAY, OCTOBER 28, 2010
- Mobile Marketing: How Mobile Changes Us: Part 1 of 2 CK'S B2B BLOG | SATURDAY, MARCH 12, 2011
- B2B Mobile Article: Featured In Article On iPad HD In Content Marketing Institute CK'S B2B BLOG | WEDNESDAY, MARCH 7, 2012
- Mobile Innovation (Part 6): Innovating Value Propositions CK'S B2B BLOG | TUESDAY, MAY 7, 2013
- Video Clip: Gaining A Competitive Advantage Through Social Media and Mobile Marketing (4-min. segment) CK'S B2B BLOG | TUESDAY, NOVEMBER 23, 2010
- New & Improved Branding For 2012 CK'S B2B BLOG | SATURDAY, DECEMBER 17, 2011
- B2B Mobile: A Revolution.Really? Yup, Really! CK'S B2B BLOG | THURSDAY, APRIL 7, 2011
- Mobile Innovation Series (Part 4): Innovating Product Offerings Through Mobile CK'S B2B BLOG | TUESDAY, APRIL 23, 2013
- Introducing CK's New Mobile-Marketing Video Series! CK'S B2B BLOG | TUESDAY, NOVEMBER 27, 2012
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