Remove work

Chris Koch

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The Worst Source of Work Conflict

Chris Koch

First, I worked in small companies for my entire career leading up to 2012, when I joined SAP, which is a huge company, and like any huge company, has its share of bureaucracy that was absent from my previous workplaces. But after two-and-a-half years working here, I’ve decided that both of those assumptions are completely wrong.

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Want to get along better with sales? Find a way to work together.

Chris Koch

That can help, but salespeople and marketers need more concrete reasons to work together. It’s much easier to see the value of someone else’s work when you’ve tried to do the same thing yourself. Sharing what works. Salespeople love to get clear, simple tips on what’s working for others. Marketing can help.

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Jobs Don’t Give Us Purpose and Meaning, Helping Does

Chris Koch

Face it, few of us can say that our work has a high degree of purpose and meaning in the greater scheme of things. A quieter sense of desperation follows us to work each day. A few years ago, I was given the day off from work and walked with about two dozen colleagues into a huge warehouse that was filled with broken boxes.

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Why Brand Journalism Must Die

Chris Koch

Even if you interview external experts who don’t even work for your company and do not pay them and quote them word for word in your company’s materials just like a journalist does – no self-promotion at all.

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Why salespeople should sell ideas: an FAQ

Chris Koch

I ask them about their pain points and work with them to resolve them. They want to start the conversation with their pain points and work forward from there—without talking about what you have to offer them. Sales and marketing need to work together to figure that out. C’mon, nobody goes in pitching anymore.

FAQ 100
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Is ghost writing in social media right or wrong?

Chris Koch

I will attempt to respond to all comments myself, based on the work I’m doing with the SMEs. I’ll also name the writers that I have working with the SMEs as we are doing interviews and working towards the “final” products: white papers, videos, etc. What are your arguments (for and against)?

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Why Companies Must Hire for Potential, Not Skills

Chris Koch

She knew that a writer with journalism experience could learn about computers, but a computer expert who couldn’t write the materials she wanted would not work out. My job worked out because my former boss gave me the opportunity to learn about an industry that was taking off. Where’s the Flexibility?