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Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. This is not just my opinion. And only a small percentage reported effective data management practices.

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5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.

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Agile Marketing in B2B

Buzz Marketing for Technology

combination of hard work and opportunity. Not bad for a day’s work!). Agile marketing works; moreover, in many industries it can be the rule breaker that makes for outsized competitive success. Agile marketing increasingly is being recognized as a powerful key to content effectiveness. And did I forget to say it can produce stupendous ROI results? The quick or the dead.

Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

In a company, the term “culture” is often defined by qualities such as an organization’s business values, overarching mission statement, operational style, working languages, technology and operating systems, personality traits and in-office habits. Basically Posted in Innovation. And it’s often what keeps customers happy and coming back year and after. The “other” dominates our attention.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. The CMO has fallen in love with performance-based ads like these PPC ad vehicles, mainly because they work (to some extent) and it’s easy to justify a budget for it when a return can be clearly shown to the CFO.

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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Instead of working on intuition, or crude analytics, you could use definitive evidence to design product pages that lure your best customers directly toward the shopping cart. You’d know exactly when to introduce your promotions and offers, and you’d know which promotion would work best with each particular customer. Interactive Marketing Online Testing Strategy. Simplify everything.

5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

What does work is a smarter and more nuanced approach to listening to their customers’ explicit actions and using those actions to become more relevant to each individual customer. If your customer experience isn’t solving a problem for your customers, you’ve got a big problem on your hands, and all the fancy design work you can imagine (and spend money on) won’t make any difference.

The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

Which is no small feat since most companies are not “born digital” there is a lot of work to do to get all the people, process and technology to line up. Typically the modern day CMO takes Marketing 101 in college, gets a Masters in Marketing, works for a major brand like P&G as an entry level marketer, becomes a brand manager then rises up to eventually become the CMO.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Continually develop and refine new design iterations that work seamlessly across multiple screen sizes and functionalities (e.g., Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Rule #1: Don’t Become Complacent. Moreover, 20 percent of mobile users use it as their primary device.

Tips for Mastering E-mail Overload - HBS Working Knowledge

Buzz Marketing for Technology

Lets not even think about the messages that take six minutes of work to deal with. Writing, stamping, and mailing a letter was a lot of work. Ask yourself what you want the "copied" person to know, and send a separate message if needed.Yes, its more work for you, but if we all do it, its less overload. One CEO Ive worked with charges staff members five dollars from their budget for each e-mail she receives. Youll quickly train people not to expect huge answers from you, and you can then proceed to answer at your leisure in whatever format works best for you.

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9 Reasons QR Codes are Bad for Your Brand

Buzz Marketing for Technology

Through the multiple attempts to make QR Codes work in brand marketing, they have demonstrated a real demand for augmenting media assets but, at the same time, that they are not the solution and have faced extreme resistance from numerous segments of the population. Posted in QR Codes. The tale of the QR code is a sordid story. What are the reasons behind the demise of such technology?

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Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

Then you’ve got to have things that you’re working on that are what I call “options,” which are small investments you’re making today that buy you the right but not the obligation to make some kind of future investments or take advantage of some future opportunity but that you don’t necessarily have to follow through on. What does “good” in this new age look like?

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Chances are you’ve viewed recent reports about Facebook’s surprisingly low activity rates (“Only 1% of people who like a Facebook page ever go back to that page”) as vindication of what you’ve always suspected: marketing on Facebook just doesn’t work. You’re not alone. Overly long, humdrum copy will fail to capture fans’ attention.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

Therefore there is no extra work involved in getting more products or content; the challenge is simply using it better. Posted in Commerce eCommerce Strategy. When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. The word? Amazon. Well, and install the lockers.

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

What works on the PC may fail on a smartphone. However, you might discover that a simple language translation of your site may not be optimal; messages and elements that perform well in English may not work as well when simply recast in Spanish. Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. According to the  U.S. million in 2010.

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Why are you wasting the company’s money by giving them geek toys when they should be doing real work for us? Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI?  Never is that more true than at budget time. Users. Employees.

How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

We’re finding we can take some of those feelings of positivity that occur when people accomplish a goal and put them into a work context.  On the flipside, the other thing that the marketing departments that we’ve been working with have told us repeatedly is that they have expertise and a point of view about their industry that they want to communicate.

Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

Social Business Intelligence works in real-time and leverages powerful technology to offer you the outside-in view.  When interpreted via a sensible methodology, data becomes intelligence.  When viewed through the lens of real consumer behavior, intelligence becomes wisdom.  Both have inherent limitations.  Classic Business Intelligence yields data from the inside out.

Monitoring vs Analytics [Infographic]

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They work on a subscription model limited to 3 users with unlimited searches they have account managers that help you set up Boolean logic for your dashboard. They work with firms like RIM to grow their 33 Facebook pages, with built in workflow, scheduling, and in multiple languages. Worked with UAL with the Guitar problem and the merger. FREE MONITORING SERVICES.

Make Your LinkedIn Profile Work for You | chrisbrogan.com

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Make Your LinkedIn Profile Work for You. Make Your Job Descriptions Work Two Ways. want people who read my profile to see that I’m happily employed, that I work for a “real&# company, and that my company has capabilities in certain areas. If you work for yourself, be clear about that, too. Further, make sure that when people read your job description, they are thinking about how to put you to work on their issues. work with: The Beauty and Problems of New Presentations. chrisbrogan.com. About. Speaking. Rockstars. Subscribe. Newsletters.

20 Tips for More Efficient Google Searches

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From work or school, research, to looking up movies and celebrities to news and gossip, Google is the go-to search engine. Logo Design by Logo Design Works Subscribe via RSS. Subscribe via Email. Welcome to Dumb Little Man. Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane. 20 Tips for More Efficient Google Searches.

The Rapid eLearning Blog

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You can learn more about how to do this in my post on working with ungrouped objects. The SME are highly skilled and work in a very fast-paced environment. Then, they have breakout sessions where the learners are able to discuss what they learned and work through case studies. They might work fine for a presentation, but they cause problems for elearning. 15 comments.

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

Data can be one of the most inexpensive and smart listening tools a brand can have in its arsenal. I can’t stress enough the importance of brands analyzing what works and what’s missing the mark with all of their design changes through A/B and multivariate testing. Posted in eCommerce Optimization Personalization. According to  Forrester Research , U.S. Make data your best friend.

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

There are no easy answers or instant solutions for creating personalization that works. With SaaS solutions working in tandem with strategy and implementation, companies can begin to move toward complex forms of personalization—and achieve online what is already being done offline with propensity modeling and other business analytics. Posted in behavioral targeting Personalization.

Blockchain – governance, regulation and security

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Alex and I discussed the basic question: Who is going to lead and who is going to govern this brave new work of cryptocurrency. Together, Alex and I delved into the thorny issue of virtual currency, the uses of blockchain to make financial transactions, and what’s to come. It’s not been easy, and that has led to a problem of trust.  Alex mentioned to me Mt. Hope to see you there!

IROI: Immediate Return on Investment

Buzz Marketing for Technology

When it is, you benefit from immediate ROI and take the guess-work out of your decision-making.  Posted in Advertising ROI Strategy. This is the era of Social Media. With over a billion consumers offering opinions, sentiments, and insights online, Social Media has in a few short years eclipsed many traditional forms of expression in terms of volume and importance.  As a result, the professional world is abuzz with discussion of this new form of communication and interaction, concentrating on its positive, even revolutionary aspects.  Leveraging the social nature of TV. No related posts.

Making Marketing Agility Cool

Buzz Marketing for Technology

Each year the Marketing team works hard to distill consumer insights into planning documents that will guide its programs in the months ahead. Chief Marketing Officers take pride in being the trendsetters around the corporate corral – the arbiters of hip, the sharpest dressers, the consummate gadgeteers. Good creative will always be important in marketing. Now that’s cool.

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

It worked when you were basically interrupting what your target audience was doing—watching TV. Are you working to get in sync with your consumers? “If you don’t like change, you’re going to like irrelevance even less.” – ” – General Eric Shinseki, former U.S. Army Chief of Staff. Have your marketing efforts evolved with them? Sound daunting?

Q-tools: An approach for discovery and knowledge work

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In fact, a question may be the most basic tool for gaining knowledge and working with information. Another peeler results from using the question “How does that work?&# What is information design? What are the most successful strategies for thinking with, manipulating and organizing information? tools. have also added some alternative names for each Q-tool. “And?&#.

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The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

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suggest the professional email (the one from your work/school) because it is professional, colleagues can find you, and you can keep it separate from your personal contact. skip to main | skip to sidebar. The Innovative Educator. Sharing ideas about educating innovatively. Wednesday, April 23, 2008. Things You Can Do to Begin Developing Your Personal Learning Network. skills). at 6:23 AM.

Influencer Shminfluencer: The Truth Under the Covers

Buzz Marketing for Technology

Well the problem is that these people are incredibly busy and celebrities are frankly incredibly expensive to work with.  And not all influential people are engaged in social media.  So the ideal model might not work. Hey, I feel for you.  You’re launching a new campaign and you want to find the most influential people to inform and to win over as advocates. 

Definition of Introvert -- What is an Introvert?

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Work Hard, Travel Easy The best tips for business travelers. RSS Advertising Info News & Events Work at About SiteMap All Topics Reprints Help User Agreement Ethics Policy Patent Info. Search. Gifted Children. Home Parenting & Family Gifted Children. Email. Gifted Children How to Identify Education Parenting Help. Gifted Children Newsletter - Sign up ! Discuss in My Forum. Introvert. By Carol Bainbridge , About.com. See More About: introverts shyness introverted children. Definition: Contrary to what most people think, an introvert is not simply a person who is shy.

Change or Die | Fast Company

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Work/Life. And as individuals, we may want to change our own styles of work -- how we mentor subordinates, for example, or how we react to criticism. What works? Work/Life. Tags: Careers , Work/Life. 1. 2. 3. ); document.write( ); FastCompany.com | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE. ISSUE ARCHIVES. Innovation. Technology. Leadership. Management. Careers. Design. Social Responsibility. Connect with Fast Company. People. Ideas. Business Networking. Sign In! Mail: *.

Using Insights to Tame the Strategic Planning Beast

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If you can pull this feat off, you have the effective equivalent of a secret weapon working for you. With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches. Here is an overview of that advice. Strategic Planning in a Nutshell.

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IBM Social Computing Guidelines

Buzz Marketing for Technology

However, emerging online collaboration platforms are fundamentally changing the way IBMers work and engage with each other, clients and partners. If you publish content to any website outside of IBM and it has something to do with work you do or subjects associated with IBM, use a disclaimer such as this: "The postings on this site are my own and dont necessarily represent IBMs positions, strategies or opinions.". Some bloggers work anonymously, using pseudonyms or false screen names. You should ensure that content associated with you is consistent with your work at IBM.

Is Sentiment Making Brands Stupid?

Buzz Marketing for Technology

But in my estimation these firms are working on the wrong end of that equation. I loved the article by Nick Carr a few years ago that asked the question – Is Google Making us Stupid? Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively. think brands need to focus on the broader content being used about a brand.

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CMOs: Shedding light on marketing performance

Buzz Marketing for Technology

Armed with this information, CMOs can work with their CFOs more closely to identify — really, for the first time — the minimal effective amount of spending needed to drive the greatest market awareness. Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. There really is an ROI in Social Media – I’ve seen it!