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5 Worst Trade Show Blunders

Bungalo

Sales rep openly mentions, “I would quit my job and work somewhere else if I could.” Without qualifying, the rep openly shares pricing, competitive information, and trade secrets.  . 5.  4 reps at more than one booth sit in chairs texting as 30 people walk right by…… The main theme around many of these blunders comes back to how the rep “feels” about the company they work for. You can set rules for your reps and build processes, but you can’t control how they feel about working for you unless this is part of your growth plan.

How to add the neighbors to your database

Bungalo

The event was VERY well attended, and everyone who saw the project was impressed by  the quality of the work. Last fall I was invited to an open house, hosted by a Minneapolis Design-Build company at my neighbor’s house down the block. Last week I learned that this same builder is hosting a cooking demonstration at a local showroom. But he had not sent me an invitation. Step 1. Step 2.

Taking the Leap to Geographically Expand.

Bungalo

Gaining Market Share: To penetrate, or geographically expand? Definition of penetrate:  Deepen your awareness, volume per client, repeat & referral business, and the types of services you sell within your own backyard. Definition of geographically expand: “self explanatory,” outside your core market. picked up a publication today in Hudson, Wisconsin that marketed to women in the area. 

Taking the Leap to Geographically Expand.

Bungalo

Gaining Market Share: To penetrate, or geographically expand? Definition of penetrate:  Deepen your awareness, volume per client, repeat & referral business, and the types of services you sell within your own backyard. Definition of geographically expand: “self explanatory,” outside your core market. picked up a publication today in Hudson, Wisconsin that marketed to women in the area. 

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

What’s wrong with neighborhood mailings?

Bungalo

“I tried job site mailings,&# they whine, “but it didn’t work.&#. But wait a minute…  What are the chances that just because you are working with Janice at 4100 Neighbor Lane, Carroll at 4106 is also ready to buy your stuff right now ? Lately it seems every time we meet with a residential contractor they mention neighborhood mailings. This is not surprising.

Keeping customers engaged takes communication

Bungalo

Something like: “We’re working on X, and have already completed Y.&#. 3. With work schedules, travel, and vacations, this can slow the process waaaay down. Greg advises creating a system for keeping prospects engaged, but that gives you “time to cross your t’s and dot your i’s.&#. But what should the system look like?

If you are better, you should look better.

Bungalo

The content, while optimized for search engines, also works for humans. Today I found this really excellent example of a roofing contractor website. It was mentioned in a Roofing Contractor column, The Power of Branding , by Chris King. Chan Kim and Renee Mauborgne. Menzel defines branding as a company’s effort to build lasting value by delighting customers. When they zig, you zag.”.

The Doing-Not-Doing Matrix

Bungalo

How the Doing-Not-Doing matrix works. I was recently invited to a talk by Phil Styrlund about adding value to B2B relationships, sponsored by Vistage. Almost as an aside, Phil mentioned this matrix, which I quickly scribbled on my napkin. I don’t remember what he called it, or if he had a name for it — so I’m calling it the Doing-Not-Doing matrix. Keep doing it. 2. Duh. 4.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Fool me once, shame on you; fool me twice, shame on me

Bungalo

Back to work on your growth plans.  Be ready to shield yourself from negative conversations, negative media, and a lot of “speculation” in the coming months. I just received an email blast with the title “Double Dip Predicted for Home Remodeling.” ” “If I could have reached through the screen and had a word or two with the publisher,  I would have been able to flush out the “real” reason why they sent this email. (to get eyeballs reading it).” Things to Stop Doing this Time Around. 1. Things to Start Doing this Time Around. 1.

What is a marketing strategy, anyway?

Bungalo

The number on way we will create customers is: creating opportunities for people to SEE or SAMPLE our work. While making final preparations for a Business Builders session on Marketing Plans, I went looking for a simple explanation of  “marketing strategy.” ” It’s a concept that gets thrown around — but without a clear definition. marketing strategy is the WAY you will create customers. Basically there are four things you need to keep in mind about marketing strategy. 1. Marketing strategy is shaped by business goals and strategy. Referral strategy).

NARI Minnesota CoTY awards

Bungalo

If you divide the work between two people… more doable. I heard through the grapevine that CoTY entries are down this year. If you can complete a binder or two, the chances of winning are really, really good. Can’t find the time? Suppose it takes 6 hours to complete an entry – that’s about 1/2 hour per day, between now and the end of the month – very doable. His response began, “Well, I noticed they won an award…&#. The Power of Corporate Awards (About.com). Visit NARI at www.narimn.org or contact 612.332.6274 for more information. Procrastinating? Writer’s block?

NARI Minnesota CoTY awards

Bungalo

If you divide the work between two people… more doable. I heard through the grapevine that CoTY entries are down this year. If you can complete a binder or two, the chances of winning are really, really good. Can’t find the time? Suppose it takes 6 hours to complete an entry – that’s about 1/2 hour per day, between now and the end of the month – very doable. His response began, “Well, I noticed they won an award…&#. The Power of Corporate Awards (About.com). Visit NARI at www.narimn.org or contact 612.332.6274 for more information. Procrastinating? Writer’s block?

Get a jump on link-building

Bungalo

So those in-bound links you work so hard to get, won’t be wasted. It seems everyone in the building industry is buzzing about search engine optimization or SEO — the practice of  optimizing your website so that you will “be found&# by the search engines. Competition to top search engine results for long-tail search terms like “St Paul Remodeling&# and “minneapolis custom cabinets&# is intensifying. Before long, it will be impossible to achieve top rankings without a good link-building strategy. Avoid mass-submission/ SEO-play article sites. But be careful!

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

I want to grow revenue in 2010. Should I hire a sales rep?

Bungalo

It’s easy to see how your new sales rep is working hard to produce results! First, instead of building a marketing program that works, many companies bounce from one activity to another – never sticking with a plan long enough to see and measure results. Revenue was off in 2009, and you want to stabilize it, or increase it over the next few years. You have existing sales reps that sell, so why not hire an additional one to go out and beat the street for you? Before creating and posting the job description, keep reading: Are your expectations realistic? Two reasons.

Referral Tips for Home Improvement Pros

Bungalo

Keep asking your clients what they like or don’t like about working with you. While preparing for our presentation on Wednesday, Jan 20 – Nothing Left to Cut, Now What? – I came across these simple tips for creating more referrals. Most are common sense, but few companies have truly mastered all of them, so there’s always room for improvement. Make sure your clients understand your service. Keep them informed about your products and services, especially if you expand or improve your offering. Build referral time into your meetings. Seek phrases and praises. Be worth talking about.

Is there a downside to Facebook?

Bungalo

Facebook, LinkedIn, and Twitter are a nice way to share pictures of work in progress, links, pictures from open houses, and other day-to-day information. Last week a client called to ask a question: We’re thinking of creating a company Facebook page, but before we do… is there a downside? He decided the “risk&# for him was minimal, and the benefits of having a place to converse with “fans&# made it worth exploring. Here’s some of what we talked about: 1. Facebook and LinkedIn are handy for posting “updates&#. Don’t be dull. Go at your own pace.

Webinar for job seekers

Bungalo

Complimentary Webinar for Job Seekers: Creating Opportunities Using Get Back to Work Faster Strategies. Right now, there aren’t enough available positions for all the people looking for work. In this webinar, I’ll be sharing fresh strategies from my new book, Get Back to Work Faster including: * Why traditional job hunting doesn’t work anymore. * How to create an employer-enticing value proposition. My good friend, Jill Konrath , is hosting a free webinar for job seekers. Jill knows her stuff! Date: Thursday, July 23 at 1 pm ET. FTAF 1.

Would you like door number one? Or door number two.

Bungalo

He’s fun to work with and I like it when he calls. Working in the printing business, Brian knows what it’s like to sell a product or service that’s been “commoditized.&# His response: first: add value, always try to add a little something to the transaction. My phone just rang. It was my friend and business partner Brian Ingle. Brian sells printing and promotional products for Links Print and he’s always honing his relationship building skills. “Hey,&# says Brian. So I’m calling to show you my appreciation. “Great!&# I said.

How to reach your customers at work or at home

Biznology

On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access. Offer business people consumer products based on their work status. Like this post?

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Crafting content that works

Biznology

For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. If you can weave a narrative through the individual items you publish and through your work as a whole, you’ll grab your audience’s attention in a way few other approaches can match. The post Crafting content that works appeared first on Biznology. It should.

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How to Make Remote Work Actually Work

Hubspot

One of my favorite things about working remotely -- which I do a few times a month -- is the freedom to get comfortable. When I work from home, I'm usually find myself in one of three positions: sitting up at the table, laying down with my laptop, or buried in a pillow avalanche on my couch. Why is remote work becoming such a big deal? How to Make Remote Work Work.

Work 54

Does Paid Social Media Work?

It's All About Revenue

Wondering what works for other businesses? It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Read the full story on Social Media Examiner.

Work 97

Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. This is not just my opinion. And only a small percentage reported effective data management practices.

Work 83

10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. Check out this example from Key Jewlers below: Why this works: It's visual. Here's an example of a photo ad from NatureBox: Why this works: It's visual. Why this works: It's visual. The lesson for Facebook marketers?

How Google Works [Infographic]

Hubspot

So how does Google actually work? Ever wonder how Google manages to serve you just the content you''re looking for? You put in a few words, and within a few microseconds, you''ve got pages and pages of results ready to address your query. It''s so fast, so accurate, and so comprehensive, it almost seems like magic. Almost. Check it out below: SEO Daily Weekly

Work 58

Infographic of the Week: Social Networking at Work

Ad Your Comment Here

Simply Zesty brings us some interesting visuals on how social media is seen at work (in the UK…but let’s be honest, it’s probably similar in the US!). Infographics infographic social networking at workA new set of stats show that two out of every three people agree that social media should be banned in the workplace.

10 Marketing Reports Everyone Working Online Should Read

ScribbleLive

Through testing different approaches, marketers can get a sense of what works best for their demographics. Because there is often a lot of content created off the heals of these trends, it can be difficult to get the full scope of what actually works. Companies and organizations work every year to bring a bit more clarity to the field by diving deep and asking the bigger questions.

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How Account Based Advertising Really Works

Digital B2B Marketing

Or to put it a little bit differently, how do all of these companies most of us have never heard of know where we all work? Think of it like a billboard outside an office: nearly anyone working in that location has the potential to see it. But people who travel, work from home or have their nose in their mobile likely won’t. IP Targeting. Onboarding Offline Databases.

Trade Shows Can Work!-new idea!

Your Sales Management Guru

Trade Shows Can Work-new idea ! NOTE: Several weeks ago I wrote a blog on “ Why Trade Shows Don’t Work” , shortly after a good friend, Todd Schnick, wrote me a note to discuss how he makes trade shows work!  I asked Todd to write a blog regarding how he works with organizations in a very unique manner using podcasts.  The blog below is Todd’s.  I hope you enjoy!  Shame.

Why working in marketing makes you bitchy

grow - Practical Marketing Solutions

Part of this irritability may stem from the copious amounts of BS shoveled at us each day, but a new “ State of Marketing Work ” report from Workfront points to some other factors. In fact, reading this report, it’s hard to believe you might work in marketing and NOT be kind of a b h. Some of the highlights of the findings include: Marketers now work 45.9 When asked what gets in the way of work the most, marketers say wasteful meetings (62%) and excessive oversight (51%) are the biggest offenders. Work spaces where people are shoulder to shoulder.

Why This Cold Sales Email Template Works So Well

Sales Prospecting Perspectives

The truth is, every prospect is different, so there''s no guaranteeing that one best practice will work above all others. That''s why this cold sales email template works so well: Hi , As an avid business professional, I like to stay up to date on industry news and insights. If you''re in inside sales, customize this message and see if it works for your company. EST sound?

56 Reasons Why Content Marketing Works

B2B Marketing Insider

56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Marketers work in very small teams: 81% of all content teams contain fewer than six people. The post 56 Reasons Why Content Marketing Works appeared first on B2B Marketing Insider. By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). We believe three things absolutely: 1. Where Are We Coming From?

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6 Reasons Inside Sales Reps Should Start Exercising Before Work

Sales Prospecting Perspectives

I know a lot of people who go to the gym regularly after work, and I myself have always followed that familiar routine. It wasn’t until I started reading over all the benefits from exercising before work and talked to friends who were doing it that I decided to give it a fair shake. So why make the move and exercise before you go to work? You gain more personal time after work.

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Creative Work, Blogging, Writing and Resistance

Writing on the Web

Everyone encounters resistance when it comes to blogging, writing, and creative work. When it comes to doing work – putting words on the page… or electrons on a screen – you can’t escape getting stuck. Work requires you to actually do something. Resistance aims to stop us from doing our work. Ever get stuck? And it loves fear. The solution? Write.

Why Marketing Automation Does Not Work

NuSpark

Again and again, prospects and clients tell us they have invested in marketing automation systems that they want to put to work. After all, the more relevant, the more your emails work like a salesperson working one-on-one. The post Why Marketing Automation Does Not Work appeared first on NuSpark Marketing. You’ve likely heard the information technology gurus.

Stop working so hard on your marketing

Biznology

I work with many clients (I just can’t hold down a job), and I see one thing over and over. What I see all the time is the idea that we need to work really hard on our marketing to do something that has never been done before, and will take the industry by storm. The post Stop working so hard on your marketing appeared first on Biznology. Clever. So smart. Like this post?

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5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.

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