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5 Worst Trade Show Blunders

Bungalo

Sales rep openly mentions, “I would quit my job and work somewhere else if I could.” Without qualifying, the rep openly shares pricing, competitive information, and trade secrets.  . 5.  4 reps at more than one booth sit in chairs texting as 30 people walk right by…… The main theme around many of these blunders comes back to how the rep “feels” about the company they work for. You can set rules for your reps and build processes, but you can’t control how they feel about working for you unless this is part of your growth plan.

How to add the neighbors to your database

Bungalo

The event was VERY well attended, and everyone who saw the project was impressed by  the quality of the work. Last fall I was invited to an open house, hosted by a Minneapolis Design-Build company at my neighbor’s house down the block. Last week I learned that this same builder is hosting a cooking demonstration at a local showroom. But he had not sent me an invitation. Step 1. Step 2.

Taking the Leap to Geographically Expand.

Bungalo

Gaining Market Share: To penetrate, or geographically expand? Definition of penetrate:  Deepen your awareness, volume per client, repeat & referral business, and the types of services you sell within your own backyard. Definition of geographically expand: “self explanatory,” outside your core market. picked up a publication today in Hudson, Wisconsin that marketed to women in the area. 

Taking the Leap to Geographically Expand.

Bungalo

Gaining Market Share: To penetrate, or geographically expand? Definition of penetrate:  Deepen your awareness, volume per client, repeat & referral business, and the types of services you sell within your own backyard. Definition of geographically expand: “self explanatory,” outside your core market. picked up a publication today in Hudson, Wisconsin that marketed to women in the area. 

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

Kathleen loves her window guy

Bungalo

If you’d like to see the work, just walk down the alley past our porch and you’ll see windows that look old and in the style of the house. Kathleen knows her guy Sy is interested in doing more MAC work, and that her neighbors might have a real need for his services. 2. He’s totally passionate and enthusiastic about his work. 3. Often about homes and gardens.

Portfolio: Before and After

Bungalo

And yet, this is exactly how many businesses in the industry present their work — online and in printed sales tools. Don’t assume people know what they are looking at, or why the work is special. I’m a fan of WIRED. So technology is their “lens&# for looking at the world. While finishing my lunch today, this makeover caught my eye. Not very. Pictures. No text.

Ten Ways to Beef Up Your Marketing (without spending more money)

Bungalo

Work with your team to map out the details of the ultimate customer experience. Some of the smartest, most practical things you can do to drive growth require creativity and effort — not dollars. Check out our list of ten things you and your team can do with your time and energy to beer up your marketing results. Leaders often get caught up in day-to-day stuff. Managing people. It’s results.

What’s wrong with neighborhood mailings?

Bungalo

“I tried job site mailings,&# they whine, “but it didn’t work.&#. But wait a minute…  What are the chances that just because you are working with Janice at 4100 Neighbor Lane, Carroll at 4106 is also ready to buy your stuff right now ? Lately it seems every time we meet with a residential contractor they mention neighborhood mailings. This is not surprising.

Keeping customers engaged takes communication

Bungalo

Something like: “We’re working on X, and have already completed Y.&#. 3. With work schedules, travel, and vacations, this can slow the process waaaay down. Greg advises creating a system for keeping prospects engaged, but that gives you “time to cross your t’s and dot your i’s.&#. But what should the system look like?

If you are better, you should look better.

Bungalo

The content, while optimized for search engines, also works for humans. Today I found this really excellent example of a roofing contractor website. It was mentioned in a Roofing Contractor column, The Power of Branding , by Chris King. Chan Kim and Renee Mauborgne. Menzel defines branding as a company’s effort to build lasting value by delighting customers. When they zig, you zag.”.

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”

The Doing-Not-Doing Matrix

Bungalo

How the Doing-Not-Doing matrix works. I was recently invited to a talk by Phil Styrlund about adding value to B2B relationships, sponsored by Vistage. Almost as an aside, Phil mentioned this matrix, which I quickly scribbled on my napkin. I don’t remember what he called it, or if he had a name for it — so I’m calling it the Doing-Not-Doing matrix. Keep doing it. 2. Duh. 4.

Fool me once, shame on you; fool me twice, shame on me

Bungalo

Back to work on your growth plans.  Be ready to shield yourself from negative conversations, negative media, and a lot of “speculation” in the coming months. I just received an email blast with the title “Double Dip Predicted for Home Remodeling.” ” “If I could have reached through the screen and had a word or two with the publisher,  I would have been able to flush out the “real” reason why they sent this email. (to get eyeballs reading it).” Things to Stop Doing this Time Around. 1. Things to Start Doing this Time Around. 1.

What is a marketing strategy, anyway?

Bungalo

The number on way we will create customers is: creating opportunities for people to SEE or SAMPLE our work. While making final preparations for a Business Builders session on Marketing Plans, I went looking for a simple explanation of  “marketing strategy.” ” It’s a concept that gets thrown around — but without a clear definition. marketing strategy is the WAY you will create customers. Basically there are four things you need to keep in mind about marketing strategy. 1. Marketing strategy is shaped by business goals and strategy. Referral strategy).

NARI Minnesota CoTY awards

Bungalo

If you divide the work between two people… more doable. I heard through the grapevine that CoTY entries are down this year. If you can complete a binder or two, the chances of winning are really, really good. Can’t find the time? Suppose it takes 6 hours to complete an entry – that’s about 1/2 hour per day, between now and the end of the month – very doable. His response began, “Well, I noticed they won an award…&#. The Power of Corporate Awards (About.com). Visit NARI at www.narimn.org or contact 612.332.6274 for more information. Procrastinating? Writer’s block?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.

NARI Minnesota CoTY awards

Bungalo

If you divide the work between two people… more doable. I heard through the grapevine that CoTY entries are down this year. If you can complete a binder or two, the chances of winning are really, really good. Can’t find the time? Suppose it takes 6 hours to complete an entry – that’s about 1/2 hour per day, between now and the end of the month – very doable. His response began, “Well, I noticed they won an award…&#. The Power of Corporate Awards (About.com). Visit NARI at www.narimn.org or contact 612.332.6274 for more information. Procrastinating? Writer’s block?

Get a jump on link-building

Bungalo

So those in-bound links you work so hard to get, won’t be wasted. It seems everyone in the building industry is buzzing about search engine optimization or SEO — the practice of  optimizing your website so that you will “be found&# by the search engines. Competition to top search engine results for long-tail search terms like “St Paul Remodeling&# and “minneapolis custom cabinets&# is intensifying. Before long, it will be impossible to achieve top rankings without a good link-building strategy. Avoid mass-submission/ SEO-play article sites. But be careful!

I want to grow revenue in 2010. Should I hire a sales rep?

Bungalo

It’s easy to see how your new sales rep is working hard to produce results! First, instead of building a marketing program that works, many companies bounce from one activity to another – never sticking with a plan long enough to see and measure results. Revenue was off in 2009, and you want to stabilize it, or increase it over the next few years. You have existing sales reps that sell, so why not hire an additional one to go out and beat the street for you? Before creating and posting the job description, keep reading: Are your expectations realistic? Two reasons.

Referral Tips for Home Improvement Pros

Bungalo

Keep asking your clients what they like or don’t like about working with you. While preparing for our presentation on Wednesday, Jan 20 – Nothing Left to Cut, Now What? – I came across these simple tips for creating more referrals. Most are common sense, but few companies have truly mastered all of them, so there’s always room for improvement. Make sure your clients understand your service. Keep them informed about your products and services, especially if you expand or improve your offering. Build referral time into your meetings. Seek phrases and praises. Be worth talking about.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

buyers are consumers outside of work hours, and this pattern carries over to how they learn about. of influencers work with every account in this way.” best: “We are 100 years old with more than 103,000 employees working all over the world. digital agency Wpromote, works backward through his client’s “perfect customer journey” to decide. We work with. offerings.

Is there a downside to Facebook?

Bungalo

Facebook, LinkedIn, and Twitter are a nice way to share pictures of work in progress, links, pictures from open houses, and other day-to-day information. Last week a client called to ask a question: We’re thinking of creating a company Facebook page, but before we do… is there a downside? He decided the “risk&# for him was minimal, and the benefits of having a place to converse with “fans&# made it worth exploring. Here’s some of what we talked about: 1. Facebook and LinkedIn are handy for posting “updates&#. Don’t be dull. Go at your own pace.

Webinar for job seekers

Bungalo

Complimentary Webinar for Job Seekers: Creating Opportunities Using Get Back to Work Faster Strategies. Right now, there aren’t enough available positions for all the people looking for work. In this webinar, I’ll be sharing fresh strategies from my new book, Get Back to Work Faster including: * Why traditional job hunting doesn’t work anymore. * How to create an employer-enticing value proposition. My good friend, Jill Konrath , is hosting a free webinar for job seekers. Jill knows her stuff! Date: Thursday, July 23 at 1 pm ET. FTAF 1.

Would you like door number one? Or door number two.

Bungalo

He’s fun to work with and I like it when he calls. Working in the printing business, Brian knows what it’s like to sell a product or service that’s been “commoditized.&# His response: first: add value, always try to add a little something to the transaction. My phone just rang. It was my friend and business partner Brian Ingle. Brian sells printing and promotional products for Links Print and he’s always honing his relationship building skills. “Hey,&# says Brian. So I’m calling to show you my appreciation. “Great!&# I said.

How to Make Remote Work Actually Work

Hubspot

One of my favorite things about working remotely -- which I do a few times a month -- is the freedom to get comfortable. When I work from home, I'm usually find myself in one of three positions: sitting up at the table, laying down with my laptop, or buried in a pillow avalanche on my couch. Why is remote work becoming such a big deal? How to Make Remote Work Work.

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Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

Does Paid Social Media Work?

It's All About Revenue

Wondering what works for other businesses? It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Read the full story on Social Media Examiner.

Work 96

Crafting content that works

Biznology

For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. If you can weave a narrative through the individual items you publish and through your work as a whole, you’ll grab your audience’s attention in a way few other approaches can match. The post Crafting content that works appeared first on Biznology. It should.

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When all the hard work on social media … just doesn’t work

grow - Practical Marketing Solutions

Nobody has worked harder to build a digital consulting business than Ray. And, it didn’t work. The following post is about the choice I made to leave my company, NewRayCom to work in a Call Center. When social media doesn’t work. thought I had thrown away the last six years working as a digital marketer. And, it didn't work. What went wrong?

Work 87

Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. This is not just my opinion. And only a small percentage reported effective data management practices.

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Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

56 Reasons Why Content Marketing Works

B2B Marketing Insider

56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Marketers work in very small teams: 81% of all content teams contain fewer than six people. The post 56 Reasons Why Content Marketing Works appeared first on B2B Marketing Insider. By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). We believe three things absolutely: 1. Where Are We Coming From?

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5 Reasons Your Lead Generation Strategy is Not Working

B2B Marketing Insider

The post 5 Reasons Your Lead Generation Strategy is Not Working appeared first on Marketing Insider Group. In business, failure is always an option. This is especially true in B2B businesses that require a steady flow of leads to stay healthy. So it serves marketers well to know the ins and outs of lead management both for better and for worse. Content Marketing

Marketers Reveal Their 15 Favorite Apps For Work

B2B Marketing Insider

loved this post and so with their permission, I’m sharing those here along with my own favorite apps for work. My Favorite Apps For Work The first tool I love to use […]. The post Marketers Reveal Their 15 Favorite Apps For Work appeared first on Marketing Insider Group. Content Marketing

Trade Shows Can Work!-new idea!

Your Sales Management Guru

Trade Shows Can Work-new idea ! NOTE: Several weeks ago I wrote a blog on “ Why Trade Shows Don’t Work” , shortly after a good friend, Todd Schnick, wrote me a note to discuss how he makes trade shows work!  I asked Todd to write a blog regarding how he works with organizations in a very unique manner using podcasts.  The blog below is Todd’s.  I hope you enjoy!  Shame.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

2014 B2B Marketing Trends That Work

ViewPoint

As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing. The Content Marketing Institute recently released the annual North American report titled B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—and the findings are impressive. B2B Marketing

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How Google Works [Infographic]

Hubspot

So how does Google actually work? Ever wonder how Google manages to serve you just the content you''re looking for? You put in a few words, and within a few microseconds, you''ve got pages and pages of results ready to address your query. It''s so fast, so accurate, and so comprehensive, it almost seems like magic. Almost. Check it out below: SEO Daily Weekly

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Why Formulas Work Better than Templates for Email

Act-On

Verbatim email templates that worked like gangbusters for the author, now available to you – lowly sales creature! Naturally, when Obama’s team shared these details post-election, email marketers got to work. “Grab the 3 Follow-Up Email Templates that Got a 70% Response Rate – in Silicon Valley!”. The EXACT Template that Pulled 308,074 Emails from Facebook!”. What gives? Why not?

Proof That CEOs Will No Longer Accept Marketing That Doesn’t Work

B2B Marketing Insider

Marketers, agencies, and publishers who can’t prove that their marketing investments work. The post Proof That CEOs Will No Longer Accept Marketing That Doesn’t Work appeared first on Marketing Insider Group. Brand advertising as we know it will completely disappear, according to Gabe Leydon, CEO of Machine Zone, one of the world’s largest gaming companies.

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Evangelizing a Content Marketing Program

working, and as a result, creating content people. work so you can create better content and con- tinuously build a bigger and better audience. Moye publishers 15 to 20 stories each month through a “virtual news- room,” as most of the team, including Moye, works remotely. doesn’t work in the modern media landscape. All rights reserved. Introduction 4 II. The hotel giant.

10 Marketing Reports Everyone Working Online Should Read

Visually

Through testing different approaches, marketers can get a sense of what works best for their demographics. Because there is often a lot of content created off the heals of these trends, it can be difficult to get the full scope of what actually works. Companies and organizations work every year to bring a bit more clarity to the field by diving deep and asking the bigger questions.

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