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Crafting content that works

Biznology

For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. If you can weave a narrative through the individual items you publish and through your work as a whole, you’ll grab your audience’s attention in a way few other approaches can match. The post Crafting content that works appeared first on Biznology. It should.

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Why email marketing still matters–and how to make it work

Biznology

Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. But how do we create email campaigns that work? By knowing how to measure what is working and how to adjust over time. With a passion for true collaboration and meaningful consensus, his work touches social media, search engine optimization, and email marketing, among other components.

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If you post it will they come?

Biznology

I work harder promoting my online content than I do writing the posts themselves. In addition to all of the work I do, the gang from Biznology are awesome promoters of all the articles and posts that come through their doors. And so does everyone else, including mainstream media. If you build it, they won’t come unless you get the party started yourself. Like this post?

I’m an influencer, pay me more!

Biznology

In current and former roles, he has worked to use new technologies to better understand and assist organizations in improving processes and tools to ensure first contact resolution and improved Customer Satisfaction. Currently Frank Currently Frank is  working within digital media to better measure, understand and assist Customers. Kindness opens many doors online. Like this post?

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

Stop working so hard on your marketing

Biznology

I work with many clients (I just can’t hold down a job), and I see one thing over and over. What I see all the time is the idea that we need to work really hard on our marketing to do something that has never been done before, and will take the industry by storm. The post Stop working so hard on your marketing appeared first on Biznology. Clever. So smart. Like this post?

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Are you taking advantage of B2B marketing data?

Biznology

Even though I have extensive experience in global marketing, I still found detail after detail that I did not know–everything from address formats around the world to how to work overseas without a D-U-N-S number. Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. Wrong. Like this post?

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Why don’t more marketers use keyword research?

Biznology

Some marketers don’t use keywords in their work because their companies don’t have keyword governance, and they are afraid of internal competition. When Joan audits the existing content, she can discover what content is working and what is not, where the gaps are and apparent duplicates, etc. It’s also why there are 4000 plus MarTech platforms and very few of them work together.

Your team is the best content source for search

Biznology

So, what a ghost writer is supposed to do exceptionally well is find a way to do the writer’s version of the Stanislavski Method and take what you’ve learned in the  Five Ws and an H interviews and fashion them together in the voice of whomever you’ve interviewed, using your own compulsion to be writerly to bring coherence, context, and readability into the work. Admit it.

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”

Earned media influencer outreach is alive and well

Biznology

No matter what the tech savviness is of anyone you reach out to, even the most techie appreciates it when you make things as easy as possible for her.  If you’re doing things right, you really should be aiming at doing 80%-90% of all the work for each and every blogger. Skinny and Company coconut oil is the best product in the market, bar none. The Skinny & Co. Safety first!

Influencer outreach is more PR than marketing or advertising

Biznology

Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign. What’s more, because there have been so many bad actors in the influencer marketing space, it’s quickly becoming perceived as a cash-only, pay-per-post, payola game. Payola, baby! Let ’em know you mean business.

Task management is time management: 3 tools that work

Biznology

Until they invent cloning, we entrepreneurs will have to work smarter with the technology that’s available to us. The post Task management is time management: 3 tools that work appeared first on Biznology. Fortunately, there are some great tools out there that help us better manage our time and make it more fun to run a business. All-in-One Social Media Management. But that’s so 2010.

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My PocketCHIP is a portable Linux box

Biznology

— I don’t think there’s going to be that much work done on the PocketCHIP. Before I was an influencer marketer, before I was a social media strategist, and even before I dominated search with SEO and online reputation management (ORM), I was a geek. My first job after college was managing a room full of Sun SPARC Solaris pizza boxes. But, oh, the PocketCHIP! Like this post?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.

Audience Lab is a secret weapon for political advertisers

Biznology

Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst. This is game-changing. Why war? The less the gun lobby knows the better the chances that they won’t  be able to mount a counter-offensive. Good to go.

The most important questions to make your marketing work

Biznology

The post The most important questions to make your marketing work appeared first on Biznology. Succeeding at marketing these days really isn’t that hard. Oh, don’t get me wrong, it takes some effort, along with time, money, and resources. Sure, other avenues exist (and are well-worth exploring for your brand and business ). Good question. What questions are those? Well, I’m glad you asked.

Surefire Social introduces SurePulse “webmaster tools”

Biznology

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of  SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses. It seems like SurePulse is surely set up to do it. Like this post?

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Add For Immediate Release to your podcast queue

Biznology

Over her professional career, Lynette has worked with clients of all sizes ranging from Google, Twitter, Harlequin Publishing, and American Airlines to HVAC installers, an email marketing service provider, local appliance retailers, other agencies, corporate franchises, and public adjusting firms. Lynette So, it was an honor to be included. Does the new structure make sense? Like this post?

Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

Do-it-yourself influencer marketing

Biznology

We’ll cover A-list and long-tail outreach, bloggers, journalists, and social media influencers across different platforms, and discuss what does and doesn’t work in earned media and how to pay-to-play if you’re not getting results. Chris Abraham’s latest webinar was about influencer marketing. You built it, where are they? Content marketing is expensive in time and cash.

Personalized content for more effective content marketing

Biznology

Let’s look at a few ways that might work for your marketing and your budget. Don’t call them, they’ll call you. In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Persona-Specific Content.

Your client is your work-time spouse

Biznology

Just because we’re digital and work in the cloud doesn’t mean everyone does. They choose you because they like you, trust you, and want to spend time with you during their work hours. Clients choose you for three reasons: 1) to do the job 2) what hiring you says about them 3) to have a cool new work-time best friend. We spend upwards of 16-hours-a-day working.

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Why SEO is just the start for digital marketing

Biznology

With all that hard work behind you – the SEO and analytics, the content strategy and content development – you   must be leaning back, feet up on your desk, maybe even smoking a cigar… No? SEO doesn’t work in generalities. It works because someone has searched for something quite specifically. Congratulations. You’ve won! Why in heavens not? Customers pay the bills.

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Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

3 predictions for online marketing in 2016

Biznology

thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! Happy 2016.

The challenge of authenticity

Biznology

This post is about a central theme of all my work, including my latest book , which I co-authored with Mike Moran—how to be authentic and user-centric at the same time. The article synthesized dozens of studies which showed that authenticity often leads to less success than would be expected given the quality of work done. still want to do that, but not this time. Like this post?

Make the most of your social media fans

Biznology

The way this works is pretty straightforward, albeit a bit geeky. Most brands and companies today have some sort of social media presence. Even in industrial and technical sectors, Twitter and Facebook have proved themselves to be lively venues for engagement, sharing and conversation. But here’s a new development. The match rate averages around 10 percent. Market research. Like this post?

10 secrets to research the best SEO keywords

Biznology

Online marketing is all about working within a niche. These come in handy when you’re developing a niche, since popular content gives you a good indication of the types of keywords and topics that work. 9. So collecting commonly searched keywords is great, but what if you want to bypass all that hard work and reach a customer who just clicked enter? SEO is a puzzle to some.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Why 9Round should be using SOCi for social media management

Biznology

assume that the other 307 franchisees are a mixed bag (proven true by the myriad of random though plentiful 9Round francise handles on Twitter and Instagram) but I do know that 9Round corporate, called 9Round Official on Twitter, @9Round , and on Instagram, @9roundofficial , is doing things right, is a social media maven, and is doing a lot of hard work on behalf of her 311 baby birds.

Visitors hate online ghost towns more than spammy auto posts

Biznology

No, that’s only the second most-hated thing in corporate social media branding. The biggest reason why this happens is never because anyone’s too busy. Know why I know this? In all three cases, it comes down to a lack of passion, a lack of vision, or a lack of a win. It’s like building a new reef: sinking an old fishing trawler is only step one. There will be growth in the spring!

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How long should your online business video production be?

Biznology

In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. We watch online videos to get informed and make decisions across every stage of the purchase cycle… and this trend will only increase over the next few years. Will people watch more than 30 seconds? 180 seconds?

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Implement the powerful CloudFlare CDN for free today

Biznology

They’ve worked so hard at optimizing their search for speed and responsiveness that they do not suffer fools gladly. And when there’s a lot of work on, I tend to stay put and keep my nose to the grindstone. The goal of a CDN is to serve content to end-users with high availability and high performance. for free. actually do. I stress eat. You’re going to need to.

Evangelizing a Content Marketing Program

working, and as a result, creating content people. work so you can create better content and con- tinuously build a bigger and better audience. Moye publishers 15 to 20 stories each month through a “virtual news- room,” as most of the team, including Moye, works remotely. doesn’t work in the modern media landscape. All rights reserved. Introduction 4 II. The hotel giant.

Influencer marketing should not be about collecting influencers

Biznology

Even before the internet, I am sure you’ve been to a mixer and have seen people really work the room. And since I have been hawking my wares on the Interwebs since 1993, bloggers don’t have to work very hard at all to check me out verify that what I say is true. Before I start, please attend my free webinar on March 22,  Do-It-Yourself Influencer Marketing. Ready?