Biznology

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How to reach your customers at work or at home

Biznology

On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access. Offer business people consumer products based on their work status. Like this post?

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Crafting content that works

Biznology

For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. If you can weave a narrative through the individual items you publish and through your work as a whole, you’ll grab your audience’s attention in a way few other approaches can match. The post Crafting content that works appeared first on Biznology. It should.

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All social media sites should offer profit sharing and ad revenue

Biznology

There is no reason why the executives at Facebook and Twitter couldn’t offer ad revenue share to their users in much the same way that Google offers AdSense revenue share to their users — and not only corporate and elite members but to everyone who opts in and is willing to sign up and jump through whatever hoops. On March 14th, Liz Mannebach asked me via Twitter, ‘Great piece.

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Social media strategy leaders: Sarah Nilson

Biznology

While we work really closely as a team, my specific role is to monitor our brand reputation online through social listening and to manage all the global social media channels ( Twitter , LinkedIn , Facebook , Google+ , Instagram , etc.). We want to make sure everyone feels connected even though we’re working from many distant locations. Journey to the healthcare industry.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

6 assumptions push marketing gets wrong

Biznology

So I started working on some basic visuals to help people understand the deck without my voice. Digital is a literal medium that only works if you build trust and loyalty with your audience by helping them get the information they need. What they failed to consider is that in natural language, their simplifying assumption almost never works. The presumption of relevance.

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All your best content may now be considered fake news

Biznology

As lines are being drawn, it’s time to make sure all your hard-wrought creative work lives on your own blog or website instead of on someone else’s. I, myself, have been working very hard to make sure that I have published and copied as much content as I can find — and still consider relevant circa 2016 — to my corporate and personal platforms, Gerr.is

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How storytelling can shape the corporate brand and culture

Biznology

Artificial Intelligence specialists have been studying how our brain actually works, especially how we file and store all this information that the brain absorbs every day. To update a corporate culture and strengthen a brand, one must learn more about the types of stories that will work, depending of course on the audience and their aspirations, the different situations (e.g.,

The simple truth about what’s driving digital next year

Biznology

More importantly, it’s increasingly likely that your customers will expect content to work the same way everywhere else. That’s the way your customers expect the world to work now. Which makes it the way you’ll need to work going forward. This remains a critical question and one that I spend a huge amount of time thinking about for clients and my own business alike. hard and b.)

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Why email marketing still matters–and how to make it work

Biznology

Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. But how do we create email campaigns that work? By knowing how to measure what is working and how to adjust over time. With a passion for true collaboration and meaningful consensus, his work touches social media, search engine optimization, and email marketing, among other components.

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Five habits of highly-effective entrepreneurs

Biznology

Working smarter, not harder requires delegating decisions, tasks, and other elements of your business operations to capable employees. When smaller teams work on a task, there is more accountability, creative freedom, and investment in the outcome. Find what works in another industry and try to replicate the process in a new one. Obsess over efficiency. Focus on customers.

Stop working so hard on your marketing

Biznology

I work with many clients (I just can’t hold down a job), and I see one thing over and over. What I see all the time is the idea that we need to work really hard on our marketing to do something that has never been done before, and will take the industry by storm. The post Stop working so hard on your marketing appeared first on Biznology. Clever. So smart. Like this post?

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Search: The art and science of identifying your target audience

Biznology

For example, I work with a lot of our worldwide marketing teams on developing a digital strategy. And if they don’t act accordingly, at least you have the data, research, and insight to back up your investment decisions, right? With digital, marketers have access to more data and insight than ever. Good marketers know the difference between the art and the science. How nice would that be?

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

10 Marketing trends to watch for 2017

Biznology

If you don’t have a design team on hand, look into some design apps that take the work out of photo editing and make some creative and catchy photos. As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. Here are 10 of the marketing trends to watch for 2017. Content marketing getting better.

The state of B2B marketing in Asia—moving toward digital

Biznology

What’s working, when it comes to media channels? . Why should someone have a powerful easy-to-use app for taking the bus to work, and then deal with antiquated systems and mountains of paperwork at the B2B workplace? While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people. What’s the state of B2B marketing in Asia these days? .

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8 ways to refresh your brain when you’re overworked

Biznology

You don’t think clearly, which makes it harder to work, which leads to more stress. Resisting the urge to eat (or do anything else) while you work. If you work near any kind of green space, a quick walk can reduce your stress level and even help prevent depression. Whatever you’re working on, focus on just that. You may feel tired and unmotivated. Meditate.

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New Year’s resolutions for digital marketers

Biznology

And, on the business side, “test and learn” is the right thing to do because it works. A test and learn approach tells you when the customer experience works most effectively. But, most people know how things should work these days. Move quickly and confidently to test your hypotheses around what works best for their needs. Adopt a test and learn mindset. Everything.

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The 10 most fascinating people in B2B marketing in 2016

Biznology

I had the pleasure of working with Karla on several research projects last year, and learned firsthand what a clear thinker and effective executive she is. Given the enthusiastic reception given to my debut “most fascinating” list last year, let’s make a tradition of it. Our discipline is blessed with a lot of talent and plenty of new ideas. Hats off to them all! friends. Thanks, Laura!

The more the messier for content marketing SEO success

Biznology

To many, Trump’s campaign was a mess — but it worked because it spoke directly to so many people right under our nose and in their own language. I always knew that my work would enter the world fully-flawed just like me. When I was shooting, I was giving 100% but it was still only 20% of the work required to deliver a finished product to the client. Please.

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Cybersecurity in a hyper-connected smart city

Biznology

The only way to face something like that is to work more in an open and transparent way. Authorities should work really closely with regulators, service providers, and users to constantly understand the size of the opportunity, the complexity but also the risk. In our days we read more stories than ever about the current size of the IoT field. Like this post?

Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year

Biznology

The majority of folks who work in DC during the work week is balancing between time, price, proximity, healthiness, preference, and deliciousness. Why do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time? What’s up with that? Don’t we all know that Google Search is a somniloquist ! feed me Seymour.”

Why content marketing complements (but doesn’t replace) link building

Biznology

But the truth is content marketing and link acquisition work better in tandem. Link Building Still Works by SEOauv. Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. Link earning is a fallacy.

How to simultaneously attract new prospects and retain loyal customers

Biznology

This Forrester Report: B2B Loyalty, The B2C Way emphasizes the opportunities B2B companies can explore that have already worked well for B2C companies. (I Are they working together? One of the challenges business owners face is attracting new customers while trying to retain current customers. What does your B2B marketing program have to do with your customer retention strategy?

Design thinking

Biznology

But the value of a design thinking approach lies on the fact that a design thinking approach requires all the involved parties (clients and agencies, customers and brands) to work together, refine the outcome collaboratively, and drive the output in coordination with what the management wants to achieve and deliver. Batten Briefings 2015). Roger Martin , author of the Design of Business.

The ugly side of digital transformation

Biznology

Find those cells of creativity within the organization and put them to work on small projects that can yield short-term, tangible results. BPR spawned conferences, books, and countless consulting engagements, but there’s little evidence that anyone benefited from it other than the authors and consultants. Unfortunately, the latter is more likely. They are the tripwires of transformation.

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Interactive video for sales just got a big boost from Apple

Biznology

Not only do the chapters and other clickable items work, but the video itself is viewable inline , in the browser. In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” It’s more like an app. That’s engagement. Like this post?

What is structured content?

Biznology

We are trained to work on transitions between paragraphs, for example. One way is to have your writers work in teams. Structured content is the most important trend in digital marketing that you’ve probably never heard of. By structured content , we mean small content modules that are tagged for use by different devices, applications, or media types. That won’t cut it.

Are LinkedIn Groups experiencing a crisis?

Biznology

It’s how a thriving community works. After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? LinkedIn groups began as forums centered around communities asking and answering insightful questions to learn from each other.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

These experts fail to understand that the LinkedIn publishing platform posts are tools that are meant to position you Using it ineffectively takes away from any positioning work that you may have done on your profile as they are linked directly from it. Click here to read the post on the Biznology.com blog. Keep reading my most controversial and provocative article yet to see what I mean….

If you post it will they come?

Biznology

I work harder promoting my online content than I do writing the posts themselves. In addition to all of the work I do, the gang from Biznology are awesome promoters of all the articles and posts that come through their doors. And so does everyone else, including mainstream media. If you build it, they won’t come unless you get the party started yourself. Like this post?

Buy domain names for all your pages, products, and services

Biznology

or any of those other profile aggregators work — take control and choose your own domain. I don’t even know how long my sexy google.com/+chrisabraham domain will work (sorry Google but you can be fickle — you always giveth and taketh away). Infomercials and commercials have become smart. It’s short and dedicated to the one page. Now they all do. Give it a go.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

Most importantly, the profile explained why their approach worked! Lastly, our client demonstrated that his approach works by using case studies. Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. Now, Jonathan is renting so I’m sure his landlord would have something to say about it. Specific” companies.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

But then that’s where the work starts. Currently, Gerris Corp is working on an earned media campaign for Skinny & Co. Waiting for class. So, today your speaker is Chris Abraham : Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspiration. My Personal Digital PR Philosophy. Spoil everyone (like you would Guy Kawasaki). Why You Should Reach Past the A-List.

7 key roles in digital marketing

Biznology

Build something that works and adjust it to work better over time, rather than always recreating the wheel. Whether you use scrum or kanban, having agile rituals that bring the team together to show their work, report any blockers, and ask for help is a critical way to keep the momentum going. I recently had the opportunity to speak at a Fairfield County, CT, AMA event.

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Micro-influencer marketing is the new long tail

Biznology

5 Steps Brands Need to Take When Working with Micro-Influencers. Mommy Has to Work via Facebook. Mommy Has to Work via Instagram. Mommy Has to Work via Blog Post. Mommy Has to Work via Twitter. I have been doing long-tail blogger outreach since 2006. Ten years later, I am still at it in earnest. The rise of ‘micro-influencers’ on Instagram. So What?

Analyze your target’s buying process, for greater marketing efficiency

Biznology

Let’s look at how this works. B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. This means that you lay out your prospect’s buying process, stage by stage, and then develop a selling process that maps to it. Voila! Your marketing investments will become much more efficient, being applied to their best use.

Now is the time to fix your LinkedIn profile—here’s why

Biznology

Barry says he’s a partner at Company A, but LinkedIn says he works at Company B. She knows she needs to do something about it but she’s working her butt off and can’t give it the time. Although she works at a firm with a stellar reputation, he finds other attorneys with Rebecca’s experience who share their backgrounds. An inaccurate profile. He’s been there nearly two years.