Why email marketing still matters–and how to make it work
JUNE 15, 2016
Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. But how do we create email campaigns that work? By knowing how to measure what is working and how to adjust over time. With a passion for true collaboration and meaningful consensus, his work touches social media, search engine optimization, and email marketing, among other components.
Crafting content that works
NOVEMBER 11, 2015
For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. If you can weave a narrative through the individual items you publish and through your work as a whole, you’ll grab your audience’s attention in a way few other approaches can match. The post Crafting content that works appeared first on Biznology. It should.
Influencer marketing tools of the trade
JUNE 14, 2016
Harvest or Toggl — I had been using Toggle forever but someone asked me to use Harvest for a gig and it offers excellent invoicing tools that I really love. I am only including this because I work hard and I often put too many hours in to project that aren’t compensating me enough to work so hard, so I think it’s important to track hours whether or not I’m billing.
Earned media influencer marketing demands your awesome
JUNE 21, 2016
Long gone are the days when you can email someone a fugly PDF of your book expecting anyone to spend the time doing the work both of reading it and writing a comprehensive review. I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned That’s cool. Earned media influencer marketing is time-consuming. Trust me.
Content Marketing Playbook: Strategy and Roadmap
back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.
Are you taking advantage of B2B marketing data?
APRIL 20, 2016
Even though I have extensive experience in global marketing, I still found detail after detail that I did not know–everything from address formats around the world to how to work overseas without a D-U-N-S number. Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. Wrong. Like this post?
Your team is the best content source for search
MAY 17, 2016
So, what a ghost writer is supposed to do exceptionally well is find a way to do the writer’s version of the Stanislavski Method and take what you’ve learned in the Five Ws and an H interviews and fashion them together in the voice of whomever you’ve interviewed, using your own compulsion to be writerly to bring coherence, context, and readability into the work. Admit it.
Stop working so hard on your marketing
AUGUST 27, 2015
I work with many clients (I just can’t hold down a job), and I see one thing over and over. What I see all the time is the idea that we need to work really hard on our marketing to do something that has never been done before, and will take the industry by storm. The post Stop working so hard on your marketing appeared first on Biznology. Clever. So smart. Like this post?
My PocketCHIP is a portable Linux box
JUNE 28, 2016
— I don’t think there’s going to be that much work done on the PocketCHIP. Before I was an influencer marketer, before I was a social media strategist, and even before I dominated search with SEO and online reputation management (ORM), I was a geek. My first job after college was managing a room full of Sun SPARC Solaris pizza boxes. But, oh, the PocketCHIP! Like this post?
Make the most of your social media fans
JUNE 27, 2016
The way this works is pretty straightforward, albeit a bit geeky. Most brands and companies today have some sort of social media presence. Even in industrial and technical sectors, Twitter and Facebook have proved themselves to be lively venues for engagement, sharing and conversation. But here’s a new development. The match rate averages around 10 percent. Market research. Like this post?
Influencer outreach is more PR than marketing or advertising
APRIL 5, 2016
Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign. What’s more, because there have been so many bad actors in the influencer marketing space, it’s quickly becoming perceived as a cash-only, pay-per-post, payola game. Payola, baby! Let ’em know you mean business.
Staffing and Launching Your Content Marketing Program
success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”
Surefire Social introduces SurePulse “webmaster tools”
JUNE 7, 2016
Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses. It seems like SurePulse is surely set up to do it. Like this post?
Task management is time management: 3 tools that work
APRIL 29, 2015
Until they invent cloning, we entrepreneurs will have to work smarter with the technology that’s available to us. The post Task management is time management: 3 tools that work appeared first on Biznology. Fortunately, there are some great tools out there that help us better manage our time and make it more fun to run a business. All-in-One Social Media Management. But that’s so 2010.
The most important questions to make your marketing work
FEBRUARY 5, 2016
The post The most important questions to make your marketing work appeared first on Biznology. Succeeding at marketing these days really isn’t that hard. Oh, don’t get me wrong, it takes some effort, along with time, money, and resources. Sure, other avenues exist (and are well-worth exploring for your brand and business ). Good question. What questions are those? Well, I’m glad you asked.
Do-it-yourself influencer marketing
MARCH 23, 2016
We’ll cover A-list and long-tail outreach, bloggers, journalists, and social media influencers across different platforms, and discuss what does and doesn’t work in earned media and how to pay-to-play if you’re not getting results. Chris Abraham’s latest webinar was about influencer marketing. You built it, where are they? Content marketing is expensive in time and cash.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.
Audience Lab is a secret weapon for political advertisers
FEBRUARY 23, 2016
Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst. This is game-changing. Why war? The less the gun lobby knows the better the chances that they won’t be able to mount a counter-offensive. Good to go.
10 secrets to research the best SEO keywords
MAY 16, 2016
Online marketing is all about working within a niche. These come in handy when you’re developing a niche, since popular content gives you a good indication of the types of keywords and topics that work. 9. So collecting commonly searched keywords is great, but what if you want to bypass all that hard work and reach a customer who just clicked enter? SEO is a puzzle to some.
Why SEO is just the start for digital marketing
APRIL 11, 2016
With all that hard work behind you – the SEO and analytics, the content strategy and content development – you must be leaning back, feet up on your desk, maybe even smoking a cigar… No? SEO doesn’t work in generalities. It works because someone has searched for something quite specifically. Congratulations. You’ve won! Why in heavens not? Customers pay the bills.
Add For Immediate Release to your podcast queue
JANUARY 5, 2016
Over her professional career, Lynette has worked with clients of all sizes ranging from Google, Twitter, Harlequin Publishing, and American Airlines to HVAC installers, an email marketing service provider, local appliance retailers, other agencies, corporate franchises, and public adjusting firms. Lynette So, it was an honor to be included. Does the new structure make sense? Like this post?
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
buyers are consumers outside of work hours, and this pattern carries over to how they learn about. of influencers work with every account in this way.” best: “We are 100 years old with more than 103,000 employees working all over the world. digital agency Wpromote, works backward through his client’s “perfect customer journey” to decide. We work with. offerings.
Your client is your work-time spouse
SEPTEMBER 18, 2012
Just because we’re digital and work in the cloud doesn’t mean everyone does. They choose you because they like you, trust you, and want to spend time with you during their work hours. Clients choose you for three reasons: 1) to do the job 2) what hiring you says about them 3) to have a cool new work-time best friend. We spend upwards of 16-hours-a-day working.
3 predictions for online marketing in 2016
DECEMBER 22, 2015
thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! Happy 2016.
Why 9Round should be using SOCi for social media management
FEBRUARY 11, 2016
assume that the other 307 franchisees are a mixed bag (proven true by the myriad of random though plentiful 9Round francise handles on Twitter and Instagram) but I do know that 9Round corporate, called 9Round Official on Twitter, @9Round , and on Instagram, @9roundofficial , is doing things right, is a social media maven, and is doing a lot of hard work on behalf of her 311 baby birds.
Visitors hate online ghost towns more than spammy auto posts
OCTOBER 6, 2015
No, that’s only the second most-hated thing in corporate social media branding. The biggest reason why this happens is never because anyone’s too busy. Know why I know this? In all three cases, it comes down to a lack of passion, a lack of vision, or a lack of a win. It’s like building a new reef: sinking an old fishing trawler is only step one. There will be growth in the spring!
Content Methodology: A Best Practices Report
This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.
Promotional products: making them effective branding tools for your business
MAY 26, 2016
They periodically survey recipients of promotional merchandise to evaluate their effectiveness and see what works best. Sure, everyone likes getting free promotional gifts, but certain branded merchandise works better than choosing a generic type of promotional gift. Promotional products have really stood the test of time in the marketing world. Useful to the recipient.
How long should your online business video production be?
JANUARY 20, 2016
In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. We watch online videos to get informed and make decisions across every stage of the purchase cycle… and this trend will only increase over the next few years. Will people watch more than 30 seconds? 180 seconds?
Influencer marketing should not be about collecting influencers
MARCH 15, 2016
Even before the internet, I am sure you’ve been to a mixer and have seen people really work the room. And since I have been hawking my wares on the Interwebs since 1993, bloggers don’t have to work very hard at all to check me out verify that what I say is true. Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing. Ready?
Becoming a reddit Internet sensation
APRIL 12, 2016
If it doesn’t work, GOTO 4-7 ( take your lumps gladly ). And if it works, you’re golden, but it probably won’t. I’ve unlocked the code to becoming an Internet sensation on reddit because I’ve become an Internet sensation on reddit ! Back in 2012 I wrote both Reddit is the 800-pound Gorilla in the Room and You Must Commit to Reddit to Succeed. You can.
Study: How Much of Your Content Marketing Is Effective?
What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?
Your big marketing budget is not as big an advantage anymore
JUNE 23, 2016
One of my kids, when he was two years old, uttered a classic assessment of how the world works: “The gooder it is, the spendier it is.” It used to be that marketing was about money. Marketing was usually a nicer word for advertising , which needed money–lots of it. In the two decades since the web was birthed, money has become less important than it was in the past.
The business of reviews and search and for small hotels and restaurants
FEBRUARY 16, 2016
If you run a small hotel, restaurant, cafe, or small business, you can win my business away from Marriott International by just being awesome and having all your guests gush about you online in authentic, open, persuasive, and passionate reviews and testimonials. And, over the last week, I have had an amazing experience with a local hotel that should never have earned me as a guest but did. Yikes
Implement the powerful CloudFlare CDN for free today
OCTOBER 27, 2015
They’ve worked so hard at optimizing their search for speed and responsiveness that they do not suffer fools gladly. And when there’s a lot of work on, I tend to stay put and keep my nose to the grindstone. The goal of a CDN is to serve content to end-users with high availability and high performance. for free. actually do. I stress eat. You’re going to need to.
Time to abandon spray-and-pray lead generation
FEBRUARY 8, 2016
That means lead generators have to work existing lists harder, resort to lower quality lists, and even engage in shenanigans like the case outlined above to meet lead guarantees. Sales and marketing groups work arm-in-arm on account strategies. A couple of years ago, a client told me he was having some lead quality problems. Only two remembered registering for the event. Quality time.
B2B Marketing Trends for 2016
Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."
Why you should merge your traditional and digital marketing work
OCTOBER 29, 2015
But at big companies, the kind that I work with, folks continue to wrestle with whether the old-style marketing organizations ought to be merged with the new cool digital folks. Do we take the people doing the old-fashioned work and group them with the newfangled social/search/local/mobile mavens? But the issue is the same. Better analytics. Better focus. Like this post?
Say hello to Outside-In Marketing
APRIL 21, 2016
Don’t let everyone else figure out what’s working in their marketing before you do. After a lot of effort (most of it by my co-author James Mathewson ), we’re happy to announce the availability of Outside-In Marketing , a new book that helps you use big data to drive your content marketing efforts. So, just what is outside-in marketing? None of this is new.
Brand assimilation in link campaigns: building client trust
SEPTEMBER 17, 2015
Brand assimilation is essential to the success of a link building campaign, particularly when you’re working with an enterprise-level client. The ability to effectively adopt an enterprise brand’s voice will help you establish client trust earlier, build campaign momentum faster, and pay major dividends down the road. The Importance of Branding for Enterprise Companies. Industry/niche.
Launching your social campaign with guns blazing!
APRIL 26, 2016
When it comes to campaigns like this, I get the explicit OK for me to leverage my own personal social networks — that’s why I work so hard on developing my 79 Klout — because the only online influencer I can 100% rely on is me. Timing’s of the essence so go go go go go go go! Twitter : @chrisabraham : 51.5k followers. Facebook : /chrisabraham 5k followers. followers.
Evangelizing a Content Marketing Program
working, and as a result, creating content people. work so you can create better content and con- tinuously build a bigger and better audience. Moye publishers 15 to 20 stories each month through a “virtual news- room,” as most of the team, including Moye, works remotely. doesn’t work in the modern media landscape. All rights reserved. Introduction 4 II. The hotel giant.
The challenge of authenticity
JUNE 20, 2016
This post is about a central theme of all my work, including my latest book , which I co-authored with Mike Moran—how to be authentic and user-centric at the same time. The article synthesized dozens of studies which showed that authenticity often leads to less success than would be expected given the quality of work done. still want to do that, but not this time. Like this post?