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Crafting content that works

Biznology

For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. If you can weave a narrative through the individual items you publish and through your work as a whole, you’ll grab your audience’s attention in a way few other approaches can match. The post Crafting content that works appeared first on Biznology. It should.

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Why email marketing still matters–and how to make it work

Biznology

Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. But how do we create email campaigns that work? By knowing how to measure what is working and how to adjust over time. With a passion for true collaboration and meaningful consensus, his work touches social media, search engine optimization, and email marketing, among other components.

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If you post it will they come?

Biznology

I work harder promoting my online content than I do writing the posts themselves. In addition to all of the work I do, the gang from Biznology are awesome promoters of all the articles and posts that come through their doors. And so does everyone else, including mainstream media. If you build it, they won’t come unless you get the party started yourself. Like this post?

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

But then that’s where the work starts. Currently, Gerris Corp is working on an earned media campaign for Skinny & Co. Waiting for class. So, today your speaker is  Chris Abraham :  Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspiration. My Personal Digital PR Philosophy. Spoil everyone (like you would Guy Kawasaki). Why You Should Reach Past the A-List.

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

Earned media influencer marketing demands your awesome

Biznology

Long gone are the days when you can email someone a fugly PDF of your book expecting anyone to spend the time doing the work both of reading it and writing a comprehensive review. I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned That’s cool. Earned media influencer marketing is time-consuming. Trust me.

Are you taking advantage of B2B marketing data?

Biznology

Even though I have extensive experience in global marketing, I still found detail after detail that I did not know–everything from address formats around the world to how to work overseas without a D-U-N-S number. Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. Wrong. Like this post?

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Janet Thaeler & Maryanne Conlin on Influencer Marketing

Biznology

We spent almost an hour comparing notes on much heart we put into campaigns that would never work because they couldn’t. While we worked even harder on these clients than we even did on home-runs like Mizuno Running , Kimberly-Clark Healthcare , and Skinny and Company , we couldn’t make anything happen. Influencers Are Shifting from Blogs to Social Media. Maryanne Conlin.

Influencer marketing tools of the trade

Biznology

Harvest  or Toggl — I had been using Toggle forever but someone asked me to use Harvest for a gig and it offers excellent invoicing tools that I really love.  I am only including this because I work hard and I often put too many hours in to project that aren’t compensating me enough to work so hard, so I think it’s important to track hours whether or not I’m billing.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

With Showpad, sales and marketing teams work better together to. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. Additionally, 77% of marketers say content is core to business success. and value.

Why don’t more marketers use keyword research?

Biznology

Some marketers don’t use keywords in their work because their companies don’t have keyword governance, and they are afraid of internal competition. When Joan audits the existing content, she can discover what content is working and what is not, where the gaps are and apparent duplicates, etc. It’s also why there are 4000 plus MarTech platforms and very few of them work together.

Your team is the best content source for search

Biznology

So, what a ghost writer is supposed to do exceptionally well is find a way to do the writer’s version of the Stanislavski Method and take what you’ve learned in the  Five Ws and an H interviews and fashion them together in the voice of whomever you’ve interviewed, using your own compulsion to be writerly to bring coherence, context, and readability into the work. Admit it.

Why content marketing complements (but doesn’t replace) link building

Biznology

But the truth is content marketing and link acquisition work better in tandem. Link Building Still Works by SEOauv. Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. Link earning is a fallacy.

Task management is time management: 3 tools that work

Biznology

Until they invent cloning, we entrepreneurs will have to work smarter with the technology that’s available to us. The post Task management is time management: 3 tools that work appeared first on Biznology. Fortunately, there are some great tools out there that help us better manage our time and make it more fun to run a business. All-in-One Social Media Management. But that’s so 2010.

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Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”

Influencer outreach is more PR than marketing or advertising

Biznology

Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign. What’s more, because there have been so many bad actors in the influencer marketing space, it’s quickly becoming perceived as a cash-only, pay-per-post, payola game. Payola, baby! Let ’em know you mean business.

Earned media influencer outreach is alive and well

Biznology

No matter what the tech savviness is of anyone you reach out to, even the most techie appreciates it when you make things as easy as possible for her.  If you’re doing things right, you really should be aiming at doing 80%-90% of all the work for each and every blogger. Skinny and Company coconut oil is the best product in the market, bar none. The Skinny & Co. Safety first!

Your client is your work-time spouse

Biznology

Just because we’re digital and work in the cloud doesn’t mean everyone does. They choose you because they like you, trust you, and want to spend time with you during their work hours. Clients choose you for three reasons: 1) to do the job 2) what hiring you says about them 3) to have a cool new work-time best friend. We spend upwards of 16-hours-a-day working.

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CMOs fail to go beyond brand awareness on LinkedIn

Biznology

Through company page updates and sponsored updates, Xerox is supplying their audience with e-books, SlideShare presentations, and blog articles that offer advice on how to work better. Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Revenue. Like this post?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.

Why brands need a different kind of content.

Biznology

It works harder in SEO and frequently gets picked up by media and mentioned by influencers. So while Facebook is working on ad revenue in its own more personalized content messaging and Snapchat is already gaining momentum, the notion of quality over quantity and repetition cannot be lost. There’s been a lot written about content creation, placement, and promotion in recent months.

Add For Immediate Release to your podcast queue

Biznology

Over her professional career, Lynette has worked with clients of all sizes ranging from Google, Twitter, Harlequin Publishing, and American Airlines to HVAC installers, an email marketing service provider, local appliance retailers, other agencies, corporate franchises, and public adjusting firms. Lynette So, it was an honor to be included. Does the new structure make sense? Like this post?

The most important questions to make your marketing work

Biznology

The post The most important questions to make your marketing work appeared first on Biznology. Succeeding at marketing these days really isn’t that hard. Oh, don’t get me wrong, it takes some effort, along with time, money, and resources. Sure, other avenues exist (and are well-worth exploring for your brand and business ). Good question. What questions are those? Well, I’m glad you asked.

Audience Lab is a secret weapon for political advertisers

Biznology

Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst. This is game-changing. Why war? The less the gun lobby knows the better the chances that they won’t  be able to mount a counter-offensive. Good to go.

Content Strategy for Marketing

even as a one-time campaign no longer works. What Others Say About Working With Content Science 3 6 8 10 11 13 15 16 18 20 Table of Contents The Value of. has worked well for companies ranging from Dell to The Coca-Cola Company to. Strategy That Leads to More Work. develop strategy with an eye toward how it will generate more work for. your content strategy works.

Do-it-yourself influencer marketing

Biznology

We’ll cover A-list and long-tail outreach, bloggers, journalists, and social media influencers across different platforms, and discuss what does and doesn’t work in earned media and how to pay-to-play if you’re not getting results. Chris Abraham’s latest webinar was about influencer marketing. You built it, where are they? Content marketing is expensive in time and cash.

My PocketCHIP is a portable Linux box

Biznology

— I don’t think there’s going to be that much work done on the PocketCHIP. Before I was an influencer marketer, before I was a social media strategist, and even before I dominated search with SEO and online reputation management (ORM), I was a geek. My first job after college was managing a room full of Sun SPARC Solaris pizza boxes. But, oh, the PocketCHIP! Like this post?

Surefire Social introduces SurePulse “webmaster tools”

Biznology

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of  SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses. It seems like SurePulse is surely set up to do it. Like this post?

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3 predictions for online marketing in 2016

Biznology

thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! Happy 2016.

Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

Why SEO is just the start for digital marketing

Biznology

With all that hard work behind you – the SEO and analytics, the content strategy and content development – you   must be leaning back, feet up on your desk, maybe even smoking a cigar… No? SEO doesn’t work in generalities. It works because someone has searched for something quite specifically. Congratulations. You’ve won! Why in heavens not? Customers pay the bills.

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Is your website’s newsroom missing key pieces of content?

Biznology

In today’s fast-paced world, immediacy is key for so many people, especially media professionals working on a deadline. Bios and information on your company’s executives will help round out the picture of what your company is all about and who works there. If they can’t find it quickly and easily, you might have lost a press hit. Here are 6 things your online newsroom should include.

Personalized content for more effective content marketing

Biznology

Let’s look at a few ways that might work for your marketing and your budget. Don’t call them, they’ll call you. In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Persona-Specific Content.

Why 9Round should be using SOCi for social media management

Biznology

assume that the other 307 franchisees are a mixed bag (proven true by the myriad of random though plentiful 9Round francise handles on Twitter and Instagram) but I do know that 9Round corporate, called 9Round Official on Twitter, @9Round , and on Instagram, @9roundofficial , is doing things right, is a social media maven, and is doing a lot of hard work on behalf of her 311 baby birds.

Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

Visitors hate online ghost towns more than spammy auto posts

Biznology

No, that’s only the second most-hated thing in corporate social media branding. The biggest reason why this happens is never because anyone’s too busy. Know why I know this? In all three cases, it comes down to a lack of passion, a lack of vision, or a lack of a win. It’s like building a new reef: sinking an old fishing trawler is only step one. There will be growth in the spring!

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