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How to reach your customers at work or at home

Biznology

On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access. Offer business people consumer products based on their work status. Like this post?

Crafting content that works

Biznology

For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. If you can weave a narrative through the individual items you publish and through your work as a whole, you’ll grab your audience’s attention in a way few other approaches can match. The post Crafting content that works appeared first on Biznology. It should.

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11 inspiring case studies of digital transformation

Biznology

Glassdoor used its data for labor market research in the US; a portfolio of Fortune’s “Best Companies to Work For” companies outperformed the S&P 500 by 84.2%, while a similar portfolio of Glassdoor’s “Best Places to Work” outperformed the overall market by 115.6%. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ). Need some examples?

All your best content may now be considered fake news

Biznology

As lines are being drawn, it’s time to make sure all your hard-wrought creative work lives on your own blog or website instead of on someone else’s. What they’re really doing is working to convert — to train — their core audience to go directly to their sites instead of going to Facebook or Twitter to get their alternative news. And who knows?

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

How storytelling can shape the corporate brand and culture

Biznology

Artificial Intelligence specialists have been studying how our brain actually works, especially how we file and store all this information that the brain absorbs every day. To update a corporate culture and strengthen a brand, one must learn more about the types of stories that will work, depending of course on the audience and their aspirations, the different situations (e.g.,

The simple truth about what’s driving digital next year

Biznology

More importantly, it’s increasingly likely that your customers will expect content to work the same way everywhere else. That’s the way your customers expect the world to work now. Which makes it the way you’ll need to work going forward. This remains a critical question and one that I spend a huge amount of time thinking about for clients and my own business alike. hard and b.)

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Search: The art and science of identifying your target audience

Biznology

For example, I work with a lot of our worldwide marketing teams on developing a digital strategy. And if they don’t act accordingly, at least you have the data, research, and insight to back up your investment decisions, right? With digital, marketers have access to more data and insight than ever. Good marketers know the difference between the art and the science. Tons of volume!

Why email marketing still matters–and how to make it work

Biznology

Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. But how do we create email campaigns that work? By knowing how to measure what is working and how to adjust over time. With a passion for true collaboration and meaningful consensus, his work touches social media, search engine optimization, and email marketing, among other components.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

The state of B2B marketing in Asia—moving toward digital

Biznology

What’s working, when it comes to media channels? . Why should someone have a powerful easy-to-use app for taking the bus to work, and then deal with antiquated systems and mountains of paperwork at the B2B workplace? David also serves as chairman of the Digital + Direct Marketing Association of Hong Kong. He kindly agreed to share his perspective on B2B developments in Asia.

The more the messier for content marketing SEO success

Biznology

Trump 45th president of the United States.  To many, Trump’s campaign was a mess — but it worked because it spoke directly to so many people right under our nose and in their own language. always knew that my work would enter the world fully-flawed just like me. Be quick, be messy, be pedestrian, maybe even turn off your Grammatik and your Autocorrect. Please.

Stop working so hard on your marketing

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I work with many clients (I just can’t hold down a job), and I see one thing over and over. What I see all the time is the idea that we need to work really hard on our marketing to do something that has never been done before, and will take the industry by storm. The post Stop working so hard on your marketing appeared first on Biznology. Clever. So smart. Like this post?

How to simultaneously attract new prospects and retain loyal customers

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This Forrester Report: B2B Loyalty, The B2C Way emphasizes the opportunities B2B companies can explore that have already worked well for B2C companies. (I recommend giving it a read.). Are they working together? One of the challenges business owners face is attracting new customers while trying to retain current customers. Should they be two separate initiatives, or can they overlap?

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year

Biznology

The majority of folks who work in DC during the work week is balancing between time, price, proximity, healthiness, preference, and deliciousness. Why do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time? What’s up with that? Don’t we all know that Google Search is a  somniloquist ! feed me Seymour.”

Cybersecurity in a hyper-connected smart city

Biznology

The only way to face something like that is to work more in an open and transparent way. Authorities should work really closely with regulators, service providers, and users to constantly understand the size of the opportunity, the complexity but also the risk. In our days we read more stories than ever about the current size of the IoT field. Like this post?

10 Marketing trends to watch for 2017

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If you don’t have a design team on hand, look into some design apps that take the work out of photo editing and make some creative and catchy photos. As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. Here are 10 of the marketing trends to watch for 2017. Content marketing getting better.

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New Year’s resolutions for digital marketers

Biznology

And, on the business side, “test and learn” is the right thing to do because it works. test and learn approach tells you when the customer experience works most effectively. But, most people know how things should work these days. Move quickly and confidently to test your hypotheses around what works best for their needs. Adopt a test and learn mindset. Everything.

Why content marketing complements (but doesn’t replace) link building

Biznology

But the truth is content marketing and link acquisition work better in tandem. Link Building Still Works by SEOauv. Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. Link earning is a fallacy.

Design thinking

Biznology

But the value of a design thinking approach lies on the fact that a design thinking approach requires all the involved parties (clients and agencies, customers and brands) to work together, refine the outcome collaboratively, and drive the output in coordination with what the management wants to achieve and deliver. Batten Briefings 2015). Roger Martin , author of the  Design of Business.

The ugly side of digital transformation

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Find those cells of creativity within the organization and put them to work on small projects that can yield short-term, tangible results. BPR spawned conferences, books, and countless consulting engagements, but there’s little evidence that anyone benefited from it other than the authors and consultants. Unfortunately, the latter is more likely. They are the tripwires of transformation.

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Interactive video for sales just got a big boost from Apple

Biznology

Not only do the chapters and other clickable items work, but the video itself is viewable inline , in the browser. In a wide-ranging report, The Future of Video , Feng Li  of London’s Cass Business School  writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” It’s more like an app. That’s engagement. Like this post?

Are LinkedIn Groups experiencing a crisis?

Biznology

It’s how a thriving community works. After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? LinkedIn groups began as forums centered around communities asking and answering insightful questions to learn from each other.

What is structured content?

Biznology

We are trained to work on transitions between paragraphs, for example. One way is to have your writers work in teams. Structured content is the most important trend in digital marketing that you’ve probably never heard of. By structured content , we mean small content modules that are tagged for use by different devices, applications, or media types. That won’t cut it.

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How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

These experts fail to understand that the LinkedIn publishing platform posts are tools that are meant to position you Using it ineffectively takes away from any positioning work that you may have done on your profile as they are linked directly from it. Click here to read the post on the Biznology.com blog. Keep reading my most controversial and provocative article yet to see what I mean….

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Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

Most importantly, the profile explained why their approach worked! Lastly, our client demonstrated that his approach works by using case studies. Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. Now, Jonathan is renting so I’m sure his landlord would have something to say about it. Specific” companies.

Buy domain names for all your pages, products, and services

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page , are you completely sure that everyone you engage with understand what About.me or any of those other profile aggregators work — take control and choose your own domain. Remember Friendster and MySpace ? I don’t even know how long my sexy  google.com/+chrisabraham domain will work (sorry Google but you can be fickle — you always giveth and taketh away).

If you post it will they come?

Biznology

I work harder promoting my online content than I do writing the posts themselves. In addition to all of the work I do, the gang from Biznology are awesome promoters of all the articles and posts that come through their doors. And so does everyone else, including mainstream media. If you build it, they won’t come unless you get the party started yourself. Like this post?

Paid online influencer marketing is fully mainstream

Biznology

In the Renaissance Weekend panel I was on, Social Savvy—Mastering Social-Media Platforms, we discussed some things that worked and some things that didn’t. Outside of influencer marketing , offering free branded tools really works. Among the tools include sponsored website links, native advertising, sponsored posts, sponsored reviews, product placement, and influencer marketing.

7 key roles in digital marketing

Biznology

Build something that works and adjust it to work better over time, rather than always recreating the wheel. Whether you use scrum or kanban, having agile rituals that bring the team together to show their work, report any blockers, and ask for help is a critical way to keep the momentum going. I recently had the opportunity to speak at a Fairfield County, CT, AMA event.

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Now is the time to fix your LinkedIn profile—here’s why

Biznology

Barry says he’s a partner at Company A, but LinkedIn says he works at Company B. She knows she needs to do something about it but she’s working her butt off and can’t give it the time. Although she works at a firm with a stellar reputation, he finds other attorneys with Rebecca’s experience who share their backgrounds. An inaccurate profile. He’s been there nearly two years.

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Micro-influencer marketing is the new long tail

Biznology

Steps Brands Need to Take When Working with Micro-Influencers. Mommy Has to Work via Facebook. Mommy Has to Work via Instagram. Mommy Has to Work via Blog Post. Mommy Has to Work via Twitter. I have been doing long-tail blogger outreach since 2006. Ten years later, I am still at it in earnest. The rise of ‘micro-influencers’ on Instagram. via Twitter.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

But then that’s where the work starts. Currently, Gerris Corp is working on an earned media campaign for Skinny & Co. Waiting for class. So, today your speaker is  Chris Abraham :  Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspiration. My Personal Digital PR Philosophy. Spoil everyone (like you would Guy Kawasaki). Why You Should Reach Past the A-List.

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Why account-based marketing is a game changer for Japan

Biznology

What department does this prospect work in?  I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. posed six questions to Mr. Niwayama. 1. But in Japan, the field is wide open.

Analyze your target’s buying process, for greater marketing efficiency

Biznology

Let’s look at how this works. B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. This means that you lay out your prospect’s buying process, stage by stage, and then develop a selling process that maps to it. Voila! Your marketing investments will become much more efficient, being applied to their best use.

Content marketing data: It’s not geeky and it’s not boring

Biznology

But even as data is frequently much more accessible than it had been, most marketers still think of it as a necessary evil or something that simply doesn’t help them unless they’re a Fortune 500 CPG firm with huge pools of information to work with. You’ll be parked–legally–and already at work helping your clients. (By the way, send me your answer on your site’s most productive page.

Outside-in marketing: a pragmatic approach to content marketing

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He was editor-in-chief of ComputerUser.com and ibm.com , where his work led to significant increases in audience and engagement. Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of their target audience, at a pace no one can possibly consume. It’s a huge waste of money that does more harm than good. Don’t worry.

Socialize your videos for business development

Biznology

They don’t want testimonials, they want to find out how your solution works for people like them. People spend more than 100,000,000 hours every day  watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. Sales and marketing people take note: v ideo is a medium used for everyday social communication. Use Video to Activate Other Media. Video blogs.