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Crafting content that works

Biznology

For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. If you can weave a narrative through the individual items you publish and through your work as a whole, you’ll grab your audience’s attention in a way few other approaches can match. The post Crafting content that works appeared first on Biznology. It should.

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Why email marketing still matters–and how to make it work

Biznology

Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. But how do we create email campaigns that work? By knowing how to measure what is working and how to adjust over time. With a passion for true collaboration and meaningful consensus, his work touches social media, search engine optimization, and email marketing, among other components.

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How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

These experts fail to understand that the LinkedIn publishing platform posts are tools that are meant to position you Using it ineffectively takes away from any positioning work that you may have done on your profile as they are linked directly from it. Click here to read the post on the Biznology.com blog. Keep reading my most controversial and provocative article yet to see what I mean….

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Stop working so hard on your marketing

Biznology

I work with many clients (I just can’t hold down a job), and I see one thing over and over. What I see all the time is the idea that we need to work really hard on our marketing to do something that has never been done before, and will take the industry by storm. The post Stop working so hard on your marketing appeared first on Biznology. Clever. So smart. Like this post?

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Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

Earned media influencer marketing demands your awesome

Biznology

Long gone are the days when you can email someone a fugly PDF of your book expecting anyone to spend the time doing the work both of reading it and writing a comprehensive review. I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned That’s cool. Earned media influencer marketing is time-consuming. Trust me.

Why don’t more marketers use keyword research?

Biznology

Some marketers don’t use keywords in their work because their companies don’t have keyword governance, and they are afraid of internal competition. When Joan audits the existing content, she can discover what content is working and what is not, where the gaps are and apparent duplicates, etc. It’s also why there are 4000 plus MarTech platforms and very few of them work together.

What is structured content?

Biznology

We are trained to work on transitions between paragraphs, for example. One way is to have your writers work in teams. Structured content is the most important trend in digital marketing that you’ve probably never heard of. By structured content , we mean small content modules that are tagged for use by different devices, applications, or media types. That won’t cut it.

How even social media & social selling experts are getting LinkedIn wrong – Part 2

Biznology

We work with CEOs, thought leaders and senior sales executives to create a powerful personal brand online – one that aligns with your business goals, and helps you accomplish more, faster. Have us do the work for you with a LinkedIn profile makeover, blog copywriting, audience expansion, and LinkedIn marketing campaigns. You will be proud of the way you look on LinkedIn.

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”

Influencer outreach is more PR than marketing or advertising

Biznology

Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign. What’s more, because there have been so many bad actors in the influencer marketing space, it’s quickly becoming perceived as a cash-only, pay-per-post, payola game. Payola, baby! Let ’em know you mean business.

Your team is the best content source for search

Biznology

So, what a ghost writer is supposed to do exceptionally well is find a way to do the writer’s version of the Stanislavski Method and take what you’ve learned in the  Five Ws and an H interviews and fashion them together in the voice of whomever you’ve interviewed, using your own compulsion to be writerly to bring coherence, context, and readability into the work. Admit it.

CMOs fail to go beyond brand awareness on LinkedIn

Biznology

Through company page updates and sponsored updates, Xerox is supplying their audience with e-books, SlideShare presentations, and blog articles that offer advice on how to work better. Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Revenue. Like this post?

Influencer marketing tools of the trade

Biznology

Harvest  or Toggl — I had been using Toggle forever but someone asked me to use Harvest for a gig and it offers excellent invoicing tools that I really love.  I am only including this because I work hard and I often put too many hours in to project that aren’t compensating me enough to work so hard, so I think it’s important to track hours whether or not I’m billing.

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Are you taking advantage of B2B marketing data?

Biznology

Even though I have extensive experience in global marketing, I still found detail after detail that I did not know–everything from address formats around the world to how to work overseas without a D-U-N-S number. Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. Wrong. Like this post?

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.

The most important questions to make your marketing work

Biznology

The post The most important questions to make your marketing work appeared first on Biznology. Succeeding at marketing these days really isn’t that hard. Oh, don’t get me wrong, it takes some effort, along with time, money, and resources. Sure, other avenues exist (and are well-worth exploring for your brand and business ). Good question. What questions are those? Well, I’m glad you asked.

7 tips for effective press releases

Biznology

If you are too early, the timing won’t work and if you are too late, it is old news. Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. Make sure your release is about something new and newsworthy.

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Task management is time management: 3 tools that work

Biznology

Until they invent cloning, we entrepreneurs will have to work smarter with the technology that’s available to us. The post Task management is time management: 3 tools that work appeared first on Biznology. Fortunately, there are some great tools out there that help us better manage our time and make it more fun to run a business. All-in-One Social Media Management. But that’s so 2010.

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I’m an influencer, pay me more!

Biznology

In current and former roles, he has worked to use new technologies to better understand and assist organizations in improving processes and tools to ensure first contact resolution and improved Customer Satisfaction. Currently Frank Currently Frank is  working within digital media to better measure, understand and assist Customers. Kindness opens many doors online. Like this post?

Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

Audience Lab is a secret weapon for political advertisers

Biznology

Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst. This is game-changing. Why war? The less the gun lobby knows the better the chances that they won’t  be able to mount a counter-offensive. Good to go.

Add For Immediate Release to your podcast queue

Biznology

Over her professional career, Lynette has worked with clients of all sizes ranging from Google, Twitter, Harlequin Publishing, and American Airlines to HVAC installers, an email marketing service provider, local appliance retailers, other agencies, corporate franchises, and public adjusting firms. Lynette So, it was an honor to be included. Does the new structure make sense? Like this post?

Brand assimilation in link campaigns: building client trust

Biznology

Brand assimilation is essential to the success of a link building campaign, particularly when you’re working with an enterprise-level client. The ability to effectively adopt an enterprise brand’s voice will help you establish client trust earlier, build campaign momentum faster, and pay major dividends down the road. The Importance of Branding for Enterprise Companies. Industry/niche.

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Why you should merge your traditional and digital marketing work

Biznology

But at big companies, the kind that I work with, folks continue to wrestle with whether the old-style marketing organizations ought to be merged with the new cool digital folks. Do we take the people doing the old-fashioned work and group them with the newfangled social/search/local/mobile mavens? But the issue is the same. Better analytics.  Better focus. Like this post?

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Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

Earned media influencer outreach is alive and well

Biznology

No matter what the tech savviness is of anyone you reach out to, even the most techie appreciates it when you make things as easy as possible for her.  If you’re doing things right, you really should be aiming at doing 80%-90% of all the work for each and every blogger. Skinny and Company coconut oil is the best product in the market, bar none. The Skinny & Co. Safety first!

Visitors hate online ghost towns more than spammy auto posts

Biznology

No, that’s only the second most-hated thing in corporate social media branding. The biggest reason why this happens is never because anyone’s too busy. Know why I know this? In all three cases, it comes down to a lack of passion, a lack of vision, or a lack of a win. It’s like building a new reef: sinking an old fishing trawler is only step one. There will be growth in the spring!

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Why content marketing complements (but doesn’t replace) link building

Biznology

But the truth is content marketing and link acquisition work better in tandem. Link Building Still Works by SEOauv. Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. Link earning is a fallacy.

3 predictions for online marketing in 2016

Biznology

thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! Happy 2016.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

How long should your online business video production be?

Biznology

In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. We watch online videos to get informed and make decisions across every stage of the purchase cycle… and this trend will only increase over the next few years. Will people watch more than 30 seconds? 180 seconds?

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10 secrets to research the best SEO keywords

Biznology

Online marketing is all about working within a niche. These come in handy when you’re developing a niche, since popular content gives you a good indication of the types of keywords and topics that work. 9. So collecting commonly searched keywords is great, but what if you want to bypass all that hard work and reach a customer who just clicked enter? SEO is a puzzle to some.

Do-it-yourself influencer marketing

Biznology

We’ll cover A-list and long-tail outreach, bloggers, journalists, and social media influencers across different platforms, and discuss what does and doesn’t work in earned media and how to pay-to-play if you’re not getting results. Chris Abraham’s latest webinar was about influencer marketing. You built it, where are they? Content marketing is expensive in time and cash.

Your client is your work-time spouse

Biznology

Just because we’re digital and work in the cloud doesn’t mean everyone does. They choose you because they like you, trust you, and want to spend time with you during their work hours. Clients choose you for three reasons: 1) to do the job 2) what hiring you says about them 3) to have a cool new work-time best friend. We spend upwards of 16-hours-a-day working.

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Evangelizing a Content Marketing Program

working, and as a result, creating content people. work so you can create better content and con- tinuously build a bigger and better audience. Moye publishers 15 to 20 stories each month through a “virtual news- room,” as most of the team, including Moye, works remotely. doesn’t work in the modern media landscape. All rights reserved. Introduction 4 II. The hotel giant.

Why SEO is just the start for digital marketing

Biznology

With all that hard work behind you – the SEO and analytics, the content strategy and content development – you   must be leaning back, feet up on your desk, maybe even smoking a cigar… No? SEO doesn’t work in generalities. It works because someone has searched for something quite specifically. Congratulations. You’ve won! Why in heavens not? Customers pay the bills.

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Janet Thaeler & Maryanne Conlin on Influencer Marketing

Biznology

We spent almost an hour comparing notes on much heart we put into campaigns that would never work because they couldn’t. While we worked even harder on these clients than we even did on home-runs like Mizuno Running , Kimberly-Clark Healthcare , and Skinny and Company , we couldn’t make anything happen. Influencers Are Shifting from Blogs to Social Media. Maryanne Conlin.

What is Social Media Marketing?

Biznology

” Because none of this actually works without Google’s love  and referral, I have included SEM, a subset of which is Search Engine Optimization (SEO). For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications. development (is anyone listening?),

Implement the powerful CloudFlare CDN for free today

Biznology

They’ve worked so hard at optimizing their search for speed and responsiveness that they do not suffer fools gladly. And when there’s a lot of work on, I tend to stay put and keep my nose to the grindstone. The goal of a CDN is to serve content to end-users with high availability and high performance. for free. actually do. I stress eat. You’re going to need to.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."