Do you create unique and compelling content or do you just repeat, retweet, and reshare the hard work of others? 'Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.” ” And by “nice guy” I mean you’re spending too much time worrying about what others think to the point of turning your entire social media marketing campaign into a milquetoast and pablum sandwich. You You spend too much time trying to get everyone to like you. Heaven forbid. MORE >>

This is strong evidence that the seven C’s really work as a functional definition of content quality on the web. This helped us get funding for more programmatic work to improve content quality across the enterprise, using the Seven C’s. Panda (Photo credit: PeroMHC). Last month I talked about optimizing your site architecture for Panda. This is of course important, but it is only one component in optimizing for Panda. As everyone who read Mike Moran’s recent post on this blog knows, Panda rewards quality content. And Penguin punishes low-quality sites. MORE >>

At the time, I know now, it was unusual to even have a process for such a thing, but that is how IBM worked (and still does). As i thought back to the old IBM process, I am not sure any of it works anymore. Use LinkedIn, Twitter, Facebook–whatever works–to help nudge the clients through the last few stages. Photo credit: eric.delcroix. I’m old. 30 years ago, I learned how IBM qualified leads for sales. Whatever you do is your process. And unless you have seriously revisited it the last few years, the Internet has broken your B2B sales process. MORE >>

process for doing marketing that uses small self-sufficient teams to work on projects meant to be completed in a short time-scale. Agile works equally well for developing new deliverables from scratch and keeping existing products or projects updated. Through this work we have come to value: 1) Individuals and interactions over processes and tools, 2) working software over comprehensive documentation, 3) customer collaboration over contract negotiation and 4) responding to change over following a plan. Photo credit: Daniel Feren?ak. 15 EXPERTS DEFINE AGILE MARKETING. MORE >>

guarantee you that a trained communications professional who loves social media, gets Twitter and the whole gang down pat and who loves and respects people online and on the Internet will always represent you much better than an authentic staffer or staffers at your company who doesn’t care less about social media, considers it something awful dumped on top of their already over-worked life — a real grind. In order to make an Online Reputation Management (ORM) campaign sing like a Stradivarius, you need something to work with. And for some, it is. What are on them? MORE >>