Biznology

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How to reach your customers at work or at home

Biznology

On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access. Offer business people consumer products based on their work status. Like this post?

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Crafting content that works

Biznology

For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. If you can weave a narrative through the individual items you publish and through your work as a whole, you’ll grab your audience’s attention in a way few other approaches can match. The post Crafting content that works appeared first on Biznology. It should.

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Search: The art and science of identifying your target audience

Biznology

For example, I work with a lot of our worldwide marketing teams on developing a digital strategy. And if they don’t act accordingly, at least you have the data, research, and insight to back up your investment decisions, right? With digital, marketers have access to more data and insight than ever. Good marketers know the difference between the art and the science. Tons of volume!

The more the messier for content marketing SEO success

Biznology

Trump 45th president of the United States.  To many, Trump’s campaign was a mess — but it worked because it spoke directly to so many people right under our nose and in their own language. always knew that my work would enter the world fully-flawed just like me. Be quick, be messy, be pedestrian, maybe even turn off your Grammatik and your Autocorrect. Please.

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Interactive video for sales just got a big boost from Apple

Biznology

Not only do the chapters and other clickable items work, but the video itself is viewable inline , in the browser. In a wide-ranging report, The Future of Video , Feng Li  of London’s Cass Business School  writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” It’s more like an app. That’s engagement. Like this post?

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Why email marketing still matters–and how to make it work

Biznology

Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. But how do we create email campaigns that work? By knowing how to measure what is working and how to adjust over time. With a passion for true collaboration and meaningful consensus, his work touches social media, search engine optimization, and email marketing, among other components.

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Design thinking

Biznology

But the value of a design thinking approach lies on the fact that a design thinking approach requires all the involved parties (clients and agencies, customers and brands) to work together, refine the outcome collaboratively, and drive the output in coordination with what the management wants to achieve and deliver. Batten Briefings 2015). Roger Martin , author of the  Design of Business.

Stop working so hard on your marketing

Biznology

I work with many clients (I just can’t hold down a job), and I see one thing over and over. What I see all the time is the idea that we need to work really hard on our marketing to do something that has never been done before, and will take the industry by storm. The post Stop working so hard on your marketing appeared first on Biznology. Clever. So smart. Like this post?

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Why content marketing complements (but doesn’t replace) link building

Biznology

But the truth is content marketing and link acquisition work better in tandem. Link Building Still Works by SEOauv. Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. Link earning is a fallacy.

7 key roles in digital marketing

Biznology

Build something that works and adjust it to work better over time, rather than always recreating the wheel. Whether you use scrum or kanban, having agile rituals that bring the team together to show their work, report any blockers, and ask for help is a critical way to keep the momentum going. I recently had the opportunity to speak at a Fairfield County, CT, AMA event.

Outside-in marketing: a pragmatic approach to content marketing

Biznology

He was editor-in-chief of ComputerUser.com and ibm.com , where his work led to significant increases in audience and engagement. Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of their target audience, at a pace no one can possibly consume. It’s a huge waste of money that does more harm than good. Don’t worry.

What content to blog for Google search success

Biznology

Clients:  with the approval of your current and past clients, and with a sweet text link and a hearty thank you, you can probably write so much good stuff about work with your client that are a lot more free-verse than the almost unreadable clap-trap that ends up when you stuff all the months and years of collaboration and partnership into the terribly formulaic Case Study or Testimonial format.

What is structured content?

Biznology

We are trained to work on transitions between paragraphs, for example. One way is to have your writers work in teams. Structured content is the most important trend in digital marketing that you’ve probably never heard of. By structured content , we mean small content modules that are tagged for use by different devices, applications, or media types. That won’t cut it.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

These experts fail to understand that the LinkedIn publishing platform posts are tools that are meant to position you Using it ineffectively takes away from any positioning work that you may have done on your profile as they are linked directly from it. Click here to read the post on the Biznology.com blog. Keep reading my most controversial and provocative article yet to see what I mean….

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

Most importantly, the profile explained why their approach worked! Lastly, our client demonstrated that his approach works by using case studies. Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. Now, Jonathan is renting so I’m sure his landlord would have something to say about it. Specific” companies.

4 Ways to really engage your customers on social media

Biznology

Make sure you post questions your fans would like to answer and never be afraid to inject some humor and utilize images–both can work wonders when it comes to engagement. It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Word questions with care. Organize one-of-a-kind contests. Connect via a social cause.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

But then that’s where the work starts. Currently, Gerris Corp is working on an earned media campaign for Skinny & Co. Waiting for class. So, today your speaker is  Chris Abraham :  Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspiration. My Personal Digital PR Philosophy. Spoil everyone (like you would Guy Kawasaki). Why You Should Reach Past the A-List.

Socialize your videos for business development

Biznology

They don’t want testimonials, they want to find out how your solution works for people like them. People spend more than 100,000,000 hours every day  watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. Sales and marketing people take note: v ideo is a medium used for everyday social communication. Use Video to Activate Other Media. Video blogs.

If you post it will they come?

Biznology

I work harder promoting my online content than I do writing the posts themselves. In addition to all of the work I do, the gang from Biznology are awesome promoters of all the articles and posts that come through their doors. And so does everyone else, including mainstream media. If you build it, they won’t come unless you get the party started yourself. Like this post?

Analyze your target’s buying process, for greater marketing efficiency

Biznology

Let’s look at how this works. B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. This means that you lay out your prospect’s buying process, stage by stage, and then develop a selling process that maps to it. Voila! Your marketing investments will become much more efficient, being applied to their best use.

Micro-influencer marketing is the new long tail

Biznology

Steps Brands Need to Take When Working with Micro-Influencers. Mommy Has to Work via Facebook. Mommy Has to Work via Instagram. Mommy Has to Work via Blog Post. Mommy Has to Work via Twitter. I have been doing long-tail blogger outreach since 2006. Ten years later, I am still at it in earnest. The rise of ‘micro-influencers’ on Instagram. via Twitter.

How to effectively integrate video content onto your website

Biznology

This will aggregate and organize your content in a way that shows users your full body of work. It’s important to work with and cross-promote other creators and channels. Working with other channels helps find and attract new audiences. According to Syndacast , 74% of all internet traffic in 2017 will be video-based. Start a vlog. Video + Blogging = Vlogging.

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Selling is to hunting like marketing is to trapping

Biznology

Outside of the companies I sold, ran, or owned, none of the companies I actually just worked for offered sales commissions to their employees until I started working for New Media Strategies when I was 32 — I was lucky employee 13. Always remember: don’t forget to keep on selling. Put that coffee down,  coffee’s for closers only. Are you a digital PR god ?

IT buyers are calling for a change in how you market & sell to them on LinkedIn

Biznology

They want you to work harder to earn their trust and interest before they give you an opt-in and a right to market to them further. Tell them about how your product works with existing systems and educate them about the latest technological advances. Yes, I’m saying that the marketing standard of giving value after the fact needs to change! Even if it is LinkedIn!).

Earned media influencer marketing demands your awesome

Biznology

Long gone are the days when you can email someone a fugly PDF of your book expecting anyone to spend the time doing the work both of reading it and writing a comprehensive review. I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned That’s cool. Earned media influencer marketing is time-consuming. Trust me.

It’s normal to be bad before you’re good

Biznology

According to Ira Glass, this is really what every successful person knows but never shares with beginners: never allow the threat of being bad prevent you from spending years being bad because: 1) What you have to say — your passion — will always persist through your rough work. 2) You will always be harder on yourself than anyone will be on you. You don’t need it.

What can Donald Trump teach us about market research?

Biznology

Businesses conduct market research all the time, but have no election day results to prove that it works. Donald Trump’s presidential victory stunned experts from both sides of the aisle. Polls across every battleground state showed Hillary Clinton with solid leads, yet few of those polls seemed accurate on election night. What happened? ” which misses that nuance. Plenty.

Task management is time management: 3 tools that work

Biznology

Until they invent cloning, we entrepreneurs will have to work smarter with the technology that’s available to us. The post Task management is time management: 3 tools that work appeared first on Biznology. Fortunately, there are some great tools out there that help us better manage our time and make it more fun to run a business. All-in-One Social Media Management. But that’s so 2010.

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Influencer outreach is more PR than marketing or advertising

Biznology

Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign. What’s more, because there have been so many bad actors in the influencer marketing space, it’s quickly becoming perceived as a cash-only, pay-per-post, payola game. Payola, baby! Let ’em know you mean business.

How Putin’s brand inspires Trump

Biznology

have worked in Russia and was both surprised and impressed from my research with how passionately patriotic the common Russian people are. Donald Trump recently praised President Putin of Russia with full admiration as “a leader far more than our leader” and that he “has very strong control” over Russia. As a forceful, deal-making businessman, Trump can relate to Putin’s leadership style.

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Your team is the best content source for search

Biznology

So, what a ghost writer is supposed to do exceptionally well is find a way to do the writer’s version of the Stanislavski Method and take what you’ve learned in the  Five Ws and an H interviews and fashion them together in the voice of whomever you’ve interviewed, using your own compulsion to be writerly to bring coherence, context, and readability into the work. Admit it.

The most important questions to make your marketing work

Biznology

The post The most important questions to make your marketing work appeared first on Biznology. Succeeding at marketing these days really isn’t that hard. Oh, don’t get me wrong, it takes some effort, along with time, money, and resources. Sure, other avenues exist (and are well-worth exploring for your brand and business ). Good question. What questions are those? Well, I’m glad you asked.

Why don’t more marketers use keyword research?

Biznology

Some marketers don’t use keywords in their work because their companies don’t have keyword governance, and they are afraid of internal competition. When Joan audits the existing content, she can discover what content is working and what is not, where the gaps are and apparent duplicates, etc. It’s also why there are 4000 plus MarTech platforms and very few of them work together.

Are you taking advantage of B2B marketing data?

Biznology

Even though I have extensive experience in global marketing, I still found detail after detail that I did not know–everything from address formats around the world to how to work overseas without a D-U-N-S number. Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. Wrong. Like this post?

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Personalized content for more effective content marketing

Biznology

Let’s look at a few ways that might work for your marketing and your budget. Don’t call them, they’ll call you. In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Persona-Specific Content.

Influencer marketing tools of the trade

Biznology

Harvest  or Toggl — I had been using Toggle forever but someone asked me to use Harvest for a gig and it offers excellent invoicing tools that I really love.  I am only including this because I work hard and I often put too many hours in to project that aren’t compensating me enough to work so hard, so I think it’s important to track hours whether or not I’m billing.

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Brand assimilation in link campaigns: building client trust

Biznology

Brand assimilation is essential to the success of a link building campaign, particularly when you’re working with an enterprise-level client. The ability to effectively adopt an enterprise brand’s voice will help you establish client trust earlier, build campaign momentum faster, and pay major dividends down the road. The Importance of Branding for Enterprise Companies. Industry/niche.

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