| | | Beyond | |  Work | 5 articles |
| Page 1 of 1 | Previous | Next | BEYOND SEPTEMBER 4, 2009  A stronger, fitter brand in just 3 minutes? But just ten questions should give you a revealing snapshot of your brand fitness , and highlight the areas you need to work on - thus giving you an opportunity to make your brand stronger. Normal.dotm. Base One. false. 18 pt. 18 pt. false. false. false. Yes - your B2B brand can be stronger, fitter and altogether more gorgeous. And it takes just a few minutes. | BEYOND SEPTEMBER 29, 2009  Myth measurement: what you really need to know about your advertising As the saying goes, we know that only half of our advertising is working - we just don't know which half. We've taken an overview of advertising measurement - both on- and off-line - in our whitepaper: Finding Out Which Half Of Your Advertising Is Working. In the new era of accountability responsibility and state-authorised bonuses everyone is trying to measure everything. | | | | | |
| BEYOND SEPTEMBER 24, 2009  Listen and learn especially love meeting new people working in businesses, industries, and markets where I know very little. One of the things I really love about my job is that I'm always learning - in particular about my clients, their responsibilities, their worries, their jobs and their businesses. This is a fantastically privileged position to be in. or at least that's what I thought I was doing. | BEYOND JULY 14, 2009  A quick word about ideas The “no letter&# trick was perhaps pretty obvious, but it worked and that’s good marketing for me. I received a letter from the DMA today. Well actually, I didn’t. The envelope asked the question “Does digital spell the end for the letter?&# I opened the envelope to find there was no letter inside, just an invitation to join the debate on Twitter. | BEYOND JULY 23, 2009  Turning the B2B world inside-out. Or is it outside-in? Read the following descriptions and work out for yourself whether inside-out or outside-in works for you. Is your marketing outside-in? Or inside-out? Which is better and why should B2B marketers care? The answer is that we should definitely care - and we should understand the merits of the different approaches. | |
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