Beyond

Trending Sources

Google Hummingbird - Is your B2B website ready to hum?

Beyond

Hummingbird is a complete change to Google’s algorithm which is the formula it uses to work out what users are searching for. The new engine knows the ‘keywords’ and apparently understands the intent behind the search terms. Is your B2B website ready for t

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Will 4G transform your brand campaigns?

Beyond

But will it make any difference to your brand engagement work? 4G is coming. It will transform the experience of the mobile user. There are plenty of examples out there of great brand engagement campaigns but too often they just don’t quite cut it on mobiles. So often, mobile seems to be treated as a box-ticked or bolt-on rather than the driver behind a campaign.

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The Key To Social Selling: Be Nice

Beyond

Follow best practice and follow what works: if you are going to use social media to sell things, to gain influence and achieve all those hard business-related goals, also remember to be nice. Some of the nicest business people on social media also happen to be some of the most successful. The message is clear. You guys have restored my faith in mankind – I thank you right back

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How B2B Marketers Can Crack The Content Code

Beyond

But equally inevitable was that there would be people who worked out a solution. Content marketing has become so popular that 'content saturation' was an inevitable consequence. Mark Schaefer is one of those people, and his answer is The Content Code.

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Myth measurement: what you really need to know about your advertising

Beyond

As the saying goes, we know that only half of our advertising is working - we just don't know which half. We've taken an overview of advertising measurement - both on- and off-line - in our whitepaper: Finding Out Which Half Of Your Advertising Is Working. In the new era of accountability responsibility and state-authorised bonuses everyone is trying to measure everything.

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Listen and learn

Beyond

especially love meeting new people working in businesses, industries, and markets where I know very little. One of the things I really love about my job is that I'm always learning - in particular about my clients, their responsibilities, their worries, their jobs and their businesses. This is a fantastically privileged position to be in. or at least that's what I thought I was doing.

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A stronger, fitter brand in just 3 minutes?

Beyond

But just ten questions should give you a revealing snapshot of your brand fitness , and highlight the areas you need to work on - thus giving you an opportunity to make your brand stronger. Normal.dotm. 0. 0. 1. Base One. 5. 1. 12.0. 0. false. 18 pt. 18 pt. 0. 0. false. false. false. Yes - your B2B brand can be stronger, fitter and altogether more gorgeous. And it takes just a few minutes.

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Turning the B2B world inside-out. Or is it outside-in?

Beyond

Read the following descriptions and work out for yourself whether inside-out or outside-in works for you. Is your marketing outside-in? Or inside-out? The answer is that we should definitely care - and we should understand the merits of the different approaches.

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

A quick word about ideas

Beyond

The “no letter&# trick was perhaps pretty obvious, but it worked and that’s good marketing for me. I received a letter from the DMA today. Well actually, I didn’t. have some views, but the point this makes is that the “good idea&# remains one of the most powerful factors in marketing. short post, but it’s best to keep things simple, isn’t it?

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How to Make Remote Work Actually Work

Hubspot

One of my favorite things about working remotely -- which I do a few times a month -- is the freedom to get comfortable. When I work from home, I'm usually find myself in one of three positions: sitting up at the table, laying down with my laptop, or buried in a pillow avalanche on my couch. Why is remote work becoming such a big deal? How to Make Remote Work Work.

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How to reach your customers at work or at home

Biznology

On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access. Offer business people consumer products based on their work status. Like this post?

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Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. This is not just my opinion. And only a small percentage reported effective data management practices.

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

How Experiential Marketing Works: 7 Enlightening Tips

Hubspot

It can work on a number of different levels. We’ll talk more about partnering with other brands in a bit, but working with other businesses on these initiatives can benefit everyone involved, especially if it enhances the experience and helps you both reach previously untapped audiences. 3) Transform the space. What makes a good story? Is it the happy ending? We sought to find out.

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Does Paid Social Media Work?

It's All About Revenue

Wondering what works for other businesses? It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Read the full story on Social Media Examiner.

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Crafting content that works

Biznology

For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. If you can weave a narrative through the individual items you publish and through your work as a whole, you’ll grab your audience’s attention in a way few other approaches can match. The post Crafting content that works appeared first on Biznology. It should.

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Proof that Account-based Marketing Works

ViewPoint

One healthcare IT solutions company with a complex solution and a finite market learned first-hand just how account-based marketing works. When sales and marketing work together to drive revenue (and that takes process for sure) everybody benefits—the prospect/client, the team members, and the organization as a whole. Companies that spend less on their marketing programs and generate better and bigger deals using a super-targeted approach to marketing are using an approach that you might have heard about—account-based marketing. Here’s a specific example for you. More Leads.

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Why working in marketing makes you bitchy

grow - Practical Marketing Solutions

Part of this irritability may stem from the copious amounts of BS shoveled at us each day, but a new “ State of Marketing Work ” report from Workfront points to some other factors. In fact, reading this report, it’s hard to believe you might work in marketing and NOT be kind of a b h. Some of the highlights of the findings include: Marketers now work 45.9 When asked what gets in the way of work the most, marketers say wasteful meetings (62%) and excessive oversight (51%) are the biggest offenders. Work spaces where people are shoulder to shoulder.

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When all the hard work on social media … just doesn’t work

grow - Practical Marketing Solutions

Nobody has worked harder to build a digital consulting business than Ray. And, it didn’t work. The following post is about the choice I made to leave my company, NewRayCom to work in a Call Center. When social media doesn’t work. thought I had thrown away the last six years working as a digital marketer. And, it didn't work. What went wrong?

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How Google Works [Infographic]

Hubspot

So how does Google actually work? Ever wonder how Google manages to serve you just the content you''re looking for? You put in a few words, and within a few microseconds, you''ve got pages and pages of results ready to address your query. It''s so fast, so accurate, and so comprehensive, it almost seems like magic. Almost. Check it out below: SEO Daily Weekly

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Infographic of the Week: Social Networking at Work

Ad Your Comment Here

Simply Zesty brings us some interesting visuals on how social media is seen at work (in the UK…but let’s be honest, it’s probably similar in the US!). Infographics infographic social networking at workA new set of stats show that two out of every three people agree that social media should be banned in the workplace.

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5 Big tips to make LinkedIn ads work for you

grow - Practical Marketing Solutions

Stop expecting people to work that way. 3. One of the best converting offers I’ve worked with was a piece of content promoted with the line “we’ve read all the books so you don’t have to.” ” We didn’t promise profits, growth, or business efficiency, even though that is the space we were working in. And it worked extremely well. 4.

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Trade Shows Can Work!-new idea!

Your Sales Management Guru

Trade Shows Can Work-new idea ! NOTE: Several weeks ago I wrote a blog on “ Why Trade Shows Don’t Work” , shortly after a good friend, Todd Schnick, wrote me a note to discuss how he makes trade shows work!  I asked Todd to write a blog regarding how he works with organizations in a very unique manner using podcasts.  The blog below is Todd’s.  I hope you enjoy!  Shame.

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10 Marketing Reports Everyone Working Online Should Read

ScribbleLive

Through testing different approaches, marketers can get a sense of what works best for their demographics. Because there is often a lot of content created off the heals of these trends, it can be difficult to get the full scope of what actually works. Companies and organizations work every year to bring a bit more clarity to the field by diving deep and asking the bigger questions.

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Why This Cold Sales Email Template Works So Well

Sales Prospecting Perspectives

The truth is, every prospect is different, so there''s no guaranteeing that one best practice will work above all others. That''s why this cold sales email template works so well: Hi , As an avid business professional, I like to stay up to date on industry news and insights. If you''re in inside sales, customize this message and see if it works for your company. EST sound?

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How Account Based Advertising Really Works

Digital B2B Marketing

Or to put it a little bit differently, how do all of these companies most of us have never heard of know where we all work? Think of it like a billboard outside an office: nearly anyone working in that location has the potential to see it. But people who travel, work from home or have their nose in their mobile likely won’t. IP Targeting. Onboarding Offline Databases.

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When social media marketing doesn’t work

grow - Practical Marketing Solutions

Sure there can be a social component at some point, but in this situation, advertising still works. This seems so obvious but when I see blog posts and journal articles describing advertising as a failure in this mad rush to surround our customers with social media content, I thought it was appropriate to simply say, advertising still works … really well. : ) Comments? Comments?

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3 Ways to Make Controversial Content Work for Your Brand

Modern B2B Marketing

What made this campaign work is that although the results are controversial, the content still relates back to the services offered by the brand–specifically any visitors using Travelmath to find hotels for a future trip. 2. The video worked because it connected directly to the organization’s mission, which is to “produce, distribute, and promote campaigns that improve everyday lives.”

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56 Reasons Why Content Marketing Works

B2B Marketing Insider

56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Marketers work in very small teams: 81% of all content teams contain fewer than six people. The post 56 Reasons Why Content Marketing Works appeared first on B2B Marketing Insider. By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). We believe three things absolutely: 1. Where Are We Coming From?

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6 Reasons Inside Sales Reps Should Start Exercising Before Work

Sales Prospecting Perspectives

I know a lot of people who go to the gym regularly after work, and I myself have always followed that familiar routine. It wasn’t until I started reading over all the benefits from exercising before work and talked to friends who were doing it that I decided to give it a fair shake. So why make the move and exercise before you go to work? You gain more personal time after work.

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Creative Work, Blogging, Writing and Resistance

Writing on the Web

Everyone encounters resistance when it comes to blogging, writing, and creative work. When it comes to doing work – putting words on the page… or electrons on a screen – you can’t escape getting stuck. Work requires you to actually do something. Resistance aims to stop us from doing our work. Ever get stuck? And it loves fear. The solution? Write.

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6 Reasons Why Your Bedtime Routine Is Wrecking Your Work

Hubspot

Stress is stress, whether its source is work, or a fictional heroine who won’t leave her unfaithful husband. It’s not easy, but with a little recognition and behavior modification, your bedtime routine can go from wrecking your work, to enhancing your productivity. First, it helps to keep certain distractions out of sight while I’m working. The plot twists! The cliffhangers!

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Why Marketing Automation Does Not Work

NuSpark

Again and again, prospects and clients tell us they have invested in marketing automation systems that they want to put to work. After all, the more relevant, the more your emails work like a salesperson working one-on-one. The post Why Marketing Automation Does Not Work appeared first on NuSpark Marketing. You’ve likely heard the information technology gurus.

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The Data-Driven Sales Team: Why Social Selling Works

grow - Practical Marketing Solutions

Social Selling Works. The post The Data-Driven Sales Team: Why Social Selling Works appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Social Selling Works. Over the last three years I’ve been doing quite a bit of “social selling” training for big companies and it has been an interesting experience. I see that some people are eager to embrace the change.

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5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.

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10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. Check out this example from Key Jewlers below: Why this works: It's visual. Here's an example of a photo ad from NatureBox: Why this works: It's visual. Why this works: It's visual. The lesson for Facebook marketers?

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How Content Marketing Works on Pinterest

Writing on the Web

So how does your content marketing strategy work for this site? When Business Blogging Works Too Well… Content Marketing: Connect the Dots and Drive Results. For a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm. What to Share. Inspire your followers!

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