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Is Pinterest Pointless for B2B Firms?

B2Bbloggers

One of the biggest Pinterest controversies to date is the sticky copyright issue: some sites don’t want their images pinned, especially since Pinterest’s terms of service only recently provided a way to protect against infringement, so when you pin something, copying someone else’s work to your board, you may be doing it against their wishes. Viral Traffic = High Bounce Rates.

25 Awesome Twitter Tips

B2Bbloggers

Work keywords into your Twitter bio: Make it easy for other Twitter users to find you by working up to three keywords specific to your industry in your bio. Last week Shanna Mallon of Straight North, a leader among Chicago Web design agencies , shared 25 Awesome B2B Blogging Tips. This week she takes on Twitter. Enjoy, Jeremy. For many B2Bs, Twitter is a mystery. To ask questions?

10 Ways To Put Old Blog Posts To Good Use

B2Bbloggers

Old blog posts can work hand-in-hand with email campaigns. New and old readers are often eager to explore what you consider your best work. If you have brilliant posts gathering dust in the archives, there’s plenty of things you can do to with them to give your marketing a major lift. Here are 10 proven ways to repurpose or remarket valuable blog content. Publish an e-book.

B2B And A Resistance To Video Marketing

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It sounds redundant, but it works. Conventional wisdom says that you would use every tool at your disposal to reach potential business prospects. That’s not always the case, however. B2B companies have long resisted video as a means of marketing, but that medium is gradually becoming more accepted. Video Optimization Seems Daunting. The more familiar you are, the easier it is.

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Evidence: Print Is Not Dead

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In a Media Usage Studies survey of 2,095 professionals between September 2010 and May 2011, when asked which media is used regularly in their work, respondents shared that: 77% regularly use of search engines, 74% regularly use print publications , 74% regularly use e-newsletters, 55% trade/industry publications websites. Is that true though?

Five Steps To Better B2B Lead Generation

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We frequently get caught up in the other parts of social media like “conversing” and “engaging” and “joining the conversation” that we forget to include our own motives in our work. Many marketers who have discovered tips or tricks about their field keep those items close to their chest. Here are five steps that you should be doing to make your B2B marketing efforts more effective online.

Are You Ready for B2B Mobile Marketing?

B2Bbloggers

Clever marketers can use the codes to inject an element of fun into the work … and get more work out of their content at the same time! Mobile computing is not only a challenge for consumer brands. B2B buyer behavior is changing thanks to the proliferation of smart phones and tablets, which means B2B marketers have a lot more to think about. Advertising. Creating Mobile Apps.

Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.

B2Bbloggers

Creating a piece of content to address both of their needs may work in some cases, but to truly connect, build trust, and influence that person, you need to be able to address their specific needs individually. Much of what I come across still reeks of “me, me, me; we are great.” This is such an important step for any type of B2B marketing today. Here goes: What is a buyer persona? Right?

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

6 Tips for Understanding the B2B Business Decision-Making Process.

B2Bbloggers

Therefore, many of the rhetorical tactics and psychological triggers used in consumer marketing also work for B2B marketing, engaging the people who visit our websites, read our content, and use our products in their professional roles. At work here is both the rational and the emotional brain. The buyer isn’t spending their own money. The risk factor is often greater. Why buy?

How To Market Internet Videos On Social Media Platforms

B2Bbloggers

For those of you with a few pennies in your back pocket you can make use of YouTube’s Promoted Videos feature, which works on a very similar basis to Google Ad Words. Sometimes it’s a place to engage in that slightly social after work mentality, but more often than not it’s a place for B2B social media buffs to interact with one an another, and chat about their work. YouTube.

7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.

B2Bbloggers

powerful revenue cycle analytics system will work to touch each of the areas below: Revenue cycle modeling Gather information into one area Planning and forecasting Executive level insights Powerful analytics 5. She has worked in marketing for overten years, and in online marketing including social media, searchmarketing, and lead generation and nurturing for the past six.

Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.

B2Bbloggers

James Torr, associate director at Ipsos MediaCT said: “The Business Elite in America is clearly embracing technology for both work and in their private lives. This can be found in bios, Linked In profiles, their writings, charitable work, and from their EA or colleagues. Think Mobile. Well let’s start with their perception of time and their need to stay connected. Agree? Disagree?

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Exclusive Interview With SAP's Director Of Social Media - Michael.

B2Bbloggers

So we wanted to take a position of openness and put that passion and feedback to work for them and for SAP. When investigating social media tactics, we identified the Facebook application as an optimal tool to create awareness for Crystal solutions and to provide a fun, personal business intelligence user experience without forcing users to do significant setup or data connection work.

Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.

B2Bbloggers

Common wisdom suggests that: publishing conversational posts engaging with your audience cross-promoting on all the relevant social media channels having a professional blog theme and working with keywords and search engine optimization will give you the best shot at success. Especially when studies suggest that the overwhelming majority of visitors to a B2B blog are first timers.

10 Questions Your Content Marketing Operations Must Answer

B2Bbloggers

Break down the walls, and create new ways of working together. The single most important thing to remember about the state of marketing right now is that it’s just as much about the reinvention of your marketing strategy as it is about the transformation of your marketing operations. By no means is this an exhaustive list, just 10 to get you started. Building A Content Marketing Operation.

3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers

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We are great at producing sell sheets, offer sheets, whitepapers, and spec sheets telling prospects how our products work, feel and operate. Work to establish regular discussions with the people that cover your trade. In the uber-connected and ultra-competitive world we live in today, you have to differentiate your product, your company and your people from others looking to knock you off your game. Building that differentiation is difficult, especially when you offer a commodity-based product. Here are three tips to help you connect more deeply with buyers. Have a Voice.

How To Keep Your Blog From Undermining Your Brand

B2Bbloggers

What are the keys to making sure your blog works with your marketing efforts and not against them? If readers come to your blog and don’t find the information relevant or useful, it can actually work against you more than if you’d never started one. It’s what defines you to customers. It’s who you are. How can you create a blog that seamlessly matches your website? Formal or informal?

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Measuring the Value of Digital Marketing [#B2Bchat Recap]

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Have specific goals and objectives Start with the dollar value of new sales and work backwards Measure the number of sales-ready leads and wins A good marketing dashboard is fundamental Q. He most recently worked as the marketing director at Enquiro, one of North America’s leading search marketing agencies. Do we make strategic decisions based on real, actionable data? Or Does It?

7 Social Media And Content Marketing Articles You May Have Missed

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ROI Absent From Yet Another Marketing Meeting Working with Eloqua on this post proved to be a fun experience. Over the past several months, I’ve contributed to a number social media and content marketing blogs around the web. Here’s a round up in case you missed them. Has social media for business hit the mainstream? You found the Content Marketing Institute , right?) Sign up.

Metrics That Matter in B2B Marketing [#B2Bchat]

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He most recently worked as the marketing director at Enquiro, one of North America’s leading search marketing agencies. That has become the marketer’s mantra since modern analytics tools have made it easier than ever to measure almost every aspect of our businesses. But is a comprehensive measurement strategy the key to success? Absolutely not. It’s only a start. Which medium do you use?

Five Tactics To Create A Winning B2B Facebook Contest

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Running a sweepstakes or “choose your favorite” contest works well for this. Facebook contests are a great way for a B2B company to boost fan engagement, get new leads, and gather market feedback. If done well, contests on Facebook can also be a lot of fun for your entrants. Here are a few tips to make B2B businesses and contest participants feel like they’ve all won something. Make the contest easy to enter. Focus on something that makes entrants stay on the contest page and complete in under one minute. Capture and nurture your leads. But they suck the soul out of most B2B companies.

Content Marketers: How to Think and Act Like a Publisher

B2Bbloggers

The focus is on understanding and utilizing all of the channels through which content can be delivered and consumed, then working to spread the product as widely as necessary (to existing and potential readership) to achieve the publisher’s circulation goals and deliver value to their advertisers. So how do you begin to find or create the content you will need to succeed? Sound familiar?

Three Views On The Future Of The CMO

B2Bbloggers

The CMO’s role is to open the door to collaboration and work together with your sales counterpart to determine the next best moves to optimize revenue growth. An Open Point Of View Working to control your marketing messages today is futile. Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. Sign up. Or Does It?

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B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.

B2Bbloggers

Or better yet, invite Charlene or Jeremy to work with your company. Michael has been working in marketing and sales for over 16 years in various roles with companies such as the Nielsen Company , software start-up FullTilt , and International Communications Research (ICR). After all, who else can lead your company down the path to social media success but you? is usually the first.

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5 Ways To Use Data Insight In Marketing Strategies

B2Bbloggers

The ‘single view of the customer’ is an old model and judging by everything we know about successful b2b marketing it isn’t working. Today many changes are taking place in content marketing. Information is power, and according to the latest research, the companies that use this wisdom to run their business, are flourishing. Others – not so much… The way content is created today is changing rapidly with a variety of mediums coming together to form a new model for data-driven businesses that are destined for success. Keep data up-to-date. Keep data systems scalable and flexible.

How to Produce and Promote Webinars Successfully [#B2Bchat Recap]

B2Bbloggers

He most recently worked as the marketing director at Enquiro, one of North America’s leading search marketing agencies. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. What are innovative ideas of promoting webinars? If a rep.

Use Storytelling for Powerful B2B Web Content

B2Bbloggers

A behind-the-scenes look at how your company works and stories about founders and employees makes your company more accessible, personal and relatable. For example, a sheet metal fabrication shop might create a video that shows its employees and high-tech machinery at work – telling the story of how certain pieces are made and the time, expertise and resources required to make them. Today’s B2B websites must do more than just sell products and services in order to be truly effective. Customers are looking for solutions to problems from companies they can trust. Your company.

3 Landing Page Conversion Roadblocks And How To Get Around Them.

B2Bbloggers

Visitors shouldn’t have to work hard to convert. Bottom line: landing pages work really well for B2B lead generation. Anna loves working with the sales and client services teams at ion to increase conversions for companies like American Greetings, DHL and Bronto Software. The specificity and focus of a landing page is what helps increase the chances of landing page conversion.

3 Key Marketing Automation Check Points

B2Bbloggers

In theory it seems like a good idea; better results for less work. The idea of automating marketing is scary to some. It should be. However, there are several key factors in the success of a of marketing automation campaign. While setting up a campaign from the beginning is critical, so is maintaining and optimizing that campaign over time. Let’s take a look at three of the key factors that you need to check regularly to improve your marketing automation campaigns. Too Many Messages. Is your marketing automation campaign sending your prospects and leads to many messages?

B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.

B2Bbloggers

Based on my work with B2B high tech and industrial companies, the following list offers ideas for B2B mobile apps: Let’s say you provide a B2B software application. For example, a busy plant manager spends a lot of time working throughout the plant. Of course the growth in smartphone sales (up 20% in 2009) is driving the development of apps. reasing brand engagement. Thanks!

Will Your B2B Campaign Win With Pinning?

B2Bbloggers

At a glance, the prospective client gets a comprehensive look at a gallery of your finest work. Designers, decorators, and event planners have really led the way on this initiative, but it can work just as well in other industries. Here are a few things to consider before setting up an account: Ideas for the Basic Board. The “Pintential”. The Social Scoop. Who’s in the Pin?

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Marketo Working To Simplify Marketing Automation Adoption

B2Bbloggers

At this year’s Microsoft Convergence conference Lauren Carlson , CRM Market Analyst at Software Advice and Marketing Automation Software Guide had the opportunity to interview Marketo’s VP of Marketing Jon Miller. Miller discusses Marketo ‘s recent announcement and integration with Microsoft Dymanics CRM. Click here to view the embedded video. If it is anything like Miller describes it is certainly a step toward eliminating one of the barriers to marketing automation adoption. Check out the interview, it a quick five minutes. ” “Knowledge. ” What do you think?

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Overcoming the B2B Marcom Manager's Content Conundrum

B2Bbloggers

The blank document approach also works well when an opportunity arises to comment on another blog. Content , links and trust are the currencies of the internet. Relevant, useful content provided on a regular basis across multiple social and online media helps build trust. This same content can also generate the links that boost search traffic, leads and sales. Be careful with this one.

Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.

B2Bbloggers

NathanRKing: Print advertising should be there along side of the digital elements – everything should work cohesively. What ways do print and online advertising work best together? b2bspecialist: Print & online will work well if they are integrated. Enjoy the read and special thanks go to @KentHuffman for moderating this week for me. b2bento: Nowhere! Not dead.

Building Your Content Brand In The Content Marketing Arms Race

B2Bbloggers

There are a few depressing things about this: We’ll all have to work harder to stand still. We’ve used it to promote our own services (the B2B Content Marketing Workbook has clocked up over 1,000 downloads to date) and we’ve used it to help just about every one of our clients jump out of their crowded markets. But now everybody is in on the game. Today, not having one is unthinkable.

The Year Of The Real Time Enterprise | B2Bbloggers.com - B2B.

B2Bbloggers

Work it into your marketing and communications strategy or face the hard truth of losing market share to your competitors that do. We could all suggest that mobile, apps, and b2b social media are high level trends that will continue into for 2011. They are no-brainers, right? This week enjoy the first two. It actually significantly damages your reputation with me. What do you think? Sign up.