Therefore, many of the rhetorical tactics and psychological triggers used in consumer marketing also work for B2B marketing, engaging the people who visit our websites, read our content, and use our products in their professional roles. At work here is both the rational and the emotional brain. in big bold letters and other techniques geared toward pressure and impulse purchase don’t work with these decision-makers. The marketer’s goal is to get buyers into and moving through the purchase funnel of awareness, interest, evaluation, acquisition, and loyalty. Why buy? MORE >>

One of the biggest Pinterest controversies to date is the sticky copyright issue: some sites don’t want their images pinned, especially since Pinterest’s terms of service only recently provided a way to protect against infringement, so when you pin something, copying someone else’s work to your board, you may be doing it against their wishes. You don’t have to look very hard to find another article about Pinterest—this social network is hotter than hot, providing more referral traffic than all the other networks combined for some major brands. Viral Traffic = High Bounce Rates. MORE >>

Our agency, by the way, works with small and midsize B2Bs in challenging industrial niches such as truck GPS tracking systems and knife safety gloves , so we are used to participating in budgeting discussions on a small and large scale. A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? There is obviously no single answer, but this post will lay out ideas and guidelines to help you assess what social spend is right for your business. Minimum Budgeting Requirements. With social media, a large portion of the cost is time.  MORE >>

The focus is on understanding and utilizing all of the channels through which content can be delivered and consumed, then working to spread the product as widely as necessary (to existing and potential readership) to achieve the publisher’s circulation goals and deliver value to their advertisers. But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. So how do you begin to find or create the content you will need to succeed? It is by no means exhaustive or all inclusive. MORE >>

Or better yet, invite Charlene or Jeremy to work with your company. Michael has been working in marketing and sales for over 16 years in various roles with companies such as  the Nielsen Company , software start-up  FullTilt , and  International Communications Research (ICR). Michael has been working in marketing and sales for over 16 years in various roles serving a diverse group of industries. The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. is usually the first. MORE >>