Is Pinterest Pointless for B2B Firms?
JUNE 20, 2012
One of the biggest Pinterest controversies to date is the sticky copyright issue: some sites don’t want their images pinned, especially since Pinterest’s terms of service only recently provided a way to protect against infringement, so when you pin something, copying someone else’s work to your board, you may be doing it against their wishes. Viral Traffic = High Bounce Rates.
10 Ways To Put Old Blog Posts To Good Use
APRIL 11, 2012
Old blog posts can work hand-in-hand with email campaigns. New and old readers are often eager to explore what you consider your best work. If you have brilliant posts gathering dust in the archives, there’s plenty of things you can do to with them to give your marketing a major lift. Here are 10 proven ways to repurpose or remarket valuable blog content. Publish an e-book.
B2B And A Resistance To Video Marketing
MARCH 26, 2012
It sounds redundant, but it works. Conventional wisdom says that you would use every tool at your disposal to reach potential business prospects. That’s not always the case, however. B2B companies have long resisted video as a means of marketing, but that medium is gradually becoming more accepted. Video Optimization Seems Daunting. The more familiar you are, the easier it is.
25 Awesome Twitter Tips
MAY 10, 2012
Work keywords into your Twitter bio: Make it easy for other Twitter users to find you by working up to three keywords specific to your industry in your bio. Last week Shanna Mallon of Straight North, a leader among Chicago Web design agencies , shared 25 Awesome B2B Blogging Tips. This week she takes on Twitter. Enjoy, Jeremy. For many B2Bs, Twitter is a mystery. To ask questions?
Content Marketing Playbook: Strategy and Roadmap
back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.
Are You Ready for B2B Mobile Marketing?
APRIL 23, 2012
Clever marketers can use the codes to inject an element of fun into the work … and get more work out of their content at the same time! Mobile computing is not only a challenge for consumer brands. B2B buyer behavior is changing thanks to the proliferation of smart phones and tablets, which means B2B marketers have a lot more to think about. Advertising. Creating Mobile Apps.
25 Awesome B2B Blogging Tips
MAY 2, 2012
Be SEO friendly : By working keywords into blog titles, image alt tags and content, you increase your ability to show up early in search engines when users look for those terms—increasing the traffic that comes to your site. Track stats, whether through Google Analytics or something else to see how your SEO strategy is working. Overall Guidelines. Set goals : Why are you blogging?
Five Steps To Better B2B Lead Generation
NOVEMBER 9, 2011
We frequently get caught up in the other parts of social media like “conversing” and “engaging” and “joining the conversation” that we forget to include our own motives in our work. Many marketers who have discovered tips or tricks about their field keep those items close to their chest. Here are five steps that you should be doing to make your B2B marketing efforts more effective online.
Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
JULY 7, 2010
Creating a piece of content to address both of their needs may work in some cases, but to truly connect, build trust, and influence that person, you need to be able to address their specific needs individually. This is such an important step for any type of B2B marketing today. Here goes: What is a buyer persona? Its intent is to help you reach your customers on a human level. Right?
Staffing and Launching Your Content Marketing Program
success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
powerful revenue cycle analytics system will work to touch each of the areas below: Revenue cycle modeling Gather information into one area Planning and forecasting Executive level insights Powerful analytics 5. She has worked in marketing for overten years, and in online marketing including social media, searchmarketing, and lead generation and nurturing for the past six.
6 Tips for Understanding the B2B Business Decision-Making Process.
APRIL 28, 2010
Therefore, many of the rhetorical tactics and psychological triggers used in consumer marketing also work for B2B marketing, engaging the people who visit our websites, read our content, and use our products in their professional roles. At work here is both the rational and the emotional brain. The buyer isn’t spending their own money. The risk factor is often greater. Why buy?
How To Market Internet Videos On Social Media Platforms
OCTOBER 18, 2011
For those of you with a few pennies in your back pocket you can make use of YouTube’s Promoted Videos feature, which works on a very similar basis to Google Ad Words. Sometimes it’s a place to engage in that slightly social after work mentality, but more often than not it’s a place for B2B social media buffs to interact with one an another, and chat about their work. YouTube.
Exclusive Interview With SAP's Director Of Social Media - Michael.
AUGUST 24, 2010
So we wanted to take a position of openness and put that passion and feedback to work for them and for SAP. When investigating social media tactics, we identified the Facebook application as an optimal tool to create awareness for Crystal solutions and to provide a fun, personal business intelligence user experience without forcing users to do significant setup or data connection work.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.
10 Questions Your Content Marketing Operations Must Answer
AUGUST 29, 2012
Break down the walls, and create new ways of working together. By no means is this an exhaustive list, just 10 to get you started. Building A Content Marketing Operation. 1. When was the last time we conducted a content audit? When will be our next? You have been creating content for years. Webinars, sales presentations, customer training, white papers and the list goes on. How old is it?
3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers
MARCH 28, 2012
We are great at producing sell sheets, offer sheets, whitepapers, and spec sheets telling prospects how our products work, feel and operate. Work to establish regular discussions with the people that cover your trade. In the uber-connected and ultra-competitive world we live in today, you have to differentiate your product, your company and your people from others looking to knock you off your game. Building that differentiation is difficult, especially when you offer a commodity-based product. Here are three tips to help you connect more deeply with buyers. Have a Voice.
Five Tactics To Create A Winning B2B Facebook Contest
SEPTEMBER 24, 2012
Running a sweepstakes or “choose your favorite” contest works well for this. Facebook contests are a great way for a B2B company to boost fan engagement, get new leads, and gather market feedback. If done well, contests on Facebook can also be a lot of fun for your entrants. Here are a few tips to make B2B businesses and contest participants feel like they’ve all won something. 1. Make the contest easy to enter. Focus on something that makes entrants stay on the contest page and complete in under one minute. Capture and nurture your leads. Have you run a Facebook contest before?
How To Keep Your Blog From Undermining Your Brand
APRIL 4, 2012
What are the keys to making sure your blog works with your marketing efforts and not against them? If readers come to your blog and don’t find the information relevant or useful, it can actually work against you more than if you’d never started one. It’s what defines you to customers. It’s who you are. How can you create a blog that seamlessly matches your website? Formal or informal?
Content Methodology: A Best Practices Report
This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.
B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
JUNE 10, 2010
Or better yet, invite Charlene or Jeremy to work with your company. Michael has been working in marketing and sales for over 16 years in various roles with companies such as the Nielsen Company , software start-up FullTilt , and International Communications Research (ICR). After all, who else can lead your company down the path to social media success but you? Or Does It? 5.
Measuring the Value of Digital Marketing [#B2Bchat Recap]
MAY 3, 2010
Have specific goals and objectives Start with the dollar value of new sales and work backwards Measure the number of sales-ready leads and wins A good marketing dashboard is fundamental Q. He most recently worked as the marketing director at Enquiro, one of North America’s leading search marketing agencies. Do we make strategic decisions based on real, actionable data? Or Does It? 5.
Three Views On The Future Of The CMO
NOVEMBER 17, 2010
The CMO’s role is to open the door to collaboration and work together with your sales counterpart to determine the next best moves to optimize revenue growth. 3. An Open Point Of View Working to control your marketing messages today is futile. Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. Sign up. Or Does It? 5.
Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
MAY 26, 2010
James Torr, associate director at Ipsos MediaCT said: “The Business Elite in America is clearly embracing technology for both work and in their private lives. This can be found in bios, Linked In profiles, their writings, charitable work, and from their EA or colleagues. Think Mobile. Well let’s start with their perception of time and their need to stay connected. Agree? Disagree?
Study: How Much of Your Content Marketing Is Effective?
What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?
7 Social Media And Content Marketing Articles You May Have Missed
OCTOBER 13, 2010
ROI Absent From Yet Another Marketing Meeting Working with Eloqua on this post proved to be a fun experience. Over the past several months, I’ve contributed to a number social media and content marketing blogs around the web. Here’s a round up in case you missed them. Has social media for business hit the mainstream? B2B Guest Blogging – Is it right for my B2B blog?
Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.
AUGUST 4, 2010
Common wisdom suggests that: publishing conversational posts engaging with your audience cross-promoting on all the relevant social media channels having a professional blog theme and working with keywords and search engine optimization will give you the best shot at success. Especially when studies suggest that the overwhelming majority of visitors to a B2B blog are first timers.
Use Storytelling for Powerful B2B Web Content
JUNE 7, 2012
behind-the-scenes look at how your company works and stories about founders and employees makes your company more accessible, personal and relatable. For example, a sheet metal fabrication shop might create a video that shows its employees and high-tech machinery at work – telling the story of how certain pieces are made and the time, expertise and resources required to make them. Today’s B2B websites must do more than just sell products and services in order to be truly effective. Customers are looking for solutions to problems from companies they can trust. Your company. Videos.
B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.
MAY 11, 2010
Based on my work with B2B high tech and industrial companies, the following list offers ideas for B2B mobile apps: Let’s say you provide a B2B software application. Is there a dashboard or other view that would simplify a process for your customer? For example, a busy plant manager spends a lot of time working throughout the plant. reasing brand engagement. A Thanks! Or Does It? 5.
B2B Marketing Trends for 2016
Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."
Content Marketers: How to Think and Act Like a Publisher
JULY 22, 2010
The focus is on understanding and utilizing all of the channels through which content can be delivered and consumed, then working to spread the product as widely as necessary (to existing and potential readership) to achieve the publisher’s circulation goals and deliver value to their advertisers. So how do you begin to find or create the content you will need to succeed? Sound familiar?
Metrics That Matter in B2B Marketing [#B2Bchat]
AUGUST 26, 2010
He most recently worked as the marketing director at Enquiro, one of North America’s leading search marketing agencies. That has become the marketer’s mantra since modern analytics tools have made it easier than ever to measure almost every aspect of our businesses. But is a comprehensive measurement strategy the key to success? Absolutely not. It’s only a start. Which medium do you use?
How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
JUNE 22, 2010
He most recently worked as the marketing director at Enquiro, one of North America’s leading search marketing agencies. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. What are innovative ideas of promoting webinars? If a rep.
Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.
JUNE 4, 2010
NathanRKing: Print advertising should be there along side of the digital elements – everything should work cohesively. What ways do print and online advertising work best together? b2bspecialist: Print & online will work well if they are integrated. Enjoy the read and special thanks go to @KentHuffman for moderating this week for me. b2bento: Nowhere! Not dead.
Evangelizing a Content Marketing Program
working, and as a result, creating content people. work so you can create better content and con- tinuously build a bigger and better audience. Moye publishers 15 to 20 stories each month through a “virtual news- room,” as most of the team, including Moye, works remotely. doesn’t work in the modern media landscape. All rights reserved. Introduction 4 II. The hotel giant.
Will Your B2B Campaign Win With Pinning?
MARCH 12, 2012
At a glance, the prospective client gets a comprehensive look at a gallery of your finest work. Designers, decorators, and event planners have really led the way on this initiative, but it can work just as well in other industries. Here are a few things to consider before setting up an account: Ideas for the Basic Board. The “Pintential”. The Social Scoop. Who’s in the Pin?