The Coming Death of Self-Publishing
FEBRUARY 14, 2012
Traditionally published works were probably good; vanity publications were probably bad. And by cutting out the middlemen—all those traditional gatekeepers and their expenses—authors now have the potential to make much more money from their works. It won’t be long before self-publishing as a concept is dead. In fact, it’s healthier and growing faster than ever.
Paul Conley: Has the Content Marketing Dream Become a Nightmare?
DECEMBER 6, 2011
Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger. ” By last year, he said , his working life was “consumed” by content marketing. Paul Conley. In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. They panic when someone complains.
E-Books: The Next Front for Journalists in Transition
SEPTEMBER 19, 2011
But whether or not their employers give them a push, a case can be made that most journalists should consider self-publishing their own work. Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. Twitter is no longer a matter for debate among thinking journalists. Twitterland is settled, and the analog natives have either converted or consigned themselves to the dustbin of history. The next front is something quite different: e-books. He gave two answers. The resistance will not be so fierce. So what’s stopping you?
Swabbing the Decks of the Titanic: Why You Should Learn Programming
OCTOBER 19, 2011
As my former colleague implied, even for veteran journalists there’s a benefit to understanding code like HTML and CSS if they do any work online. There’s If you work with web developers and programmers, you’ll have a better idea of what to ask for, and better chances of getting it. This is impossible. I’ll never get this.” You’re set, right? But Why not play it safe?
Content Marketing Playbook: Strategy and Roadmap
back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.
Three Ways to Annoy People and Produce Great Content
MAY 6, 2011
If you’ve worked much with journalists and editors, you understand. At first glance, the idea behind content marketing is straightforward and appealing: by publishing great content, you can win friends, influence people, and achieve your marketing goals. But like all great ideas, it’s not as simple or as sunny as it first appears. The problem is this: To make great content, you sometimes have to be a wee bit obnoxious. The trait is not genetic, but occupational. They are as nice as anyone else, but if they do their jobs right, they will often rub people the wrong way. Care about details.
Social Media and Ethics: An Interview with B2B Editor Maureen Alley
MARCH 11, 2011
They strive to stand where the influencers are so they are recognized for their work, develop a reputation, and get word-of-mouth marketing. You talk about a wide variety of topics on Twitter, including your personal life, your work life, the weather, politics, pop culture, builders’ issues, and a lot more. Maureen Alley: Never tweet what you wouldn't say in person.
My February Challenge: 10 Tweets a Day
FEBRUARY 1, 2012
But it works. It’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. Last November, I challenged myself to write a blog post a day. I am happy to say I met my goal. Although I subsequently fell off the wagon in December (8 posts) and January (5 posts), it still feels like a significant achievement. This month, I’m setting my sights on Twitter. I think of myself as an active and enthusiastic user of the platform, but when I actually calculate my daily tweets, the number is unimpressive. visit to How Often Do You Tweet? tweets a day.
Facebook Subscriptions: Overdrive for Journalists?
SEPTEMBER 15, 2011
What I’ve taken to be its core assumptions—that one’s world is divided into friends and everyone else, and that all your friends are friends in exactly the same way—just don’t work for me. As a writer, I’m interested in having people read my work. Though I understand its appeal, I’ve never found Facebook compelling. Related posts: Be Yourself. Should Journalists Learn to Code
Staffing and Launching Your Content Marketing Program
success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”
Digital Drudgery and Second-Stage Shovelware
FEBRUARY 23, 2011
Second, they are taking an exciting new medium for journalists and making it look like drudgery and grunt work. It’s understandable that those who work for such publishers are upset. But the real cause for complaint is this: It’s not just too much work, it’s the wrong work. He’s right, of course. didn’t put it very well. “The internet does not possess this quality.
Editorial Quality Vs. Revenue: A False Dichotomy
SEPTEMBER 30, 2011
But the internet, Godin explains, “has squeezed inefficiencies out of many systems, and the ability to move work around, coordinate activity and digitize data all combine to eliminate a wide swath of the jobs the industrial age created.” On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. In it, the magazine editor described a frustrating planning meeting with his counterparts in advertising sales. But that’s not fair. Where does that leave us? It beats me.
Is the Distinction Between Consumer and B2B Media Still Meaningful?
OCTOBER 21, 2011
Writing this week in Folio: , Matt Kinsman asks “Why Do Consumer Stars So Often Fail to Shine in B-to-B?” It’s no criticism of Kinsman, whose work I admire, that after reading this piece I could only ask in return, “who cares anymore?”. If you were lucky or unlucky—take your pick—you ended up on the trade side, fretting over an inferiority complex but making a good living and doing good work. In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. Fair enough. Now it seems merely quaint.
Fear and Social Media Don’t Mix
NOVEMBER 19, 2011
MUD day 19: A friend of mine who works for a large nonprofit institution serves on a panel that’s trying to decide what the institution should think and do about social media. Should it encourage its employees and other stakeholders to use social media? Should it restrict what they say and do there? little too, shall we say, vague. Be honorable. Have courage.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.
Breaking News: People Who Like Print, Like Print
OCTOBER 28, 2011
The results show that when asked what forms of media these professionals use in their work, 74% chose print publications, just three percentage points below the top choice, search engines, and tied with e-newsletters. But the thing about Readex is that much of their work is for publishers. Can Printcasting Print-on-Demand Work for B2B? Yes, many people still love print.
Should You Edit Guest Posts? 5 Tips for Better Copy
JUNE 7, 2011
If it seems too obvious, simply repeats other posts you’ve published, or will require to much work to make publishable, you may want to turn it down. But you owe it to guest bloggers to show off their work in the best possible light by cleaning up obvious writing goofs. There are plenty of good ones looking for work. know from many years of rescuing submissions for B2B publications that with enough work you can make almost anything publishable. There seems to be less consensus, however, about the logical next question: If you use guest posts, should you edit them?
A Lesson from the Digital Productivity Terrorists
FEBRUARY 3, 2011
Doctorow is just one of a relatively new breed of writers and reporters who, as digital natives working predominantly online, produce as much in one day as many print writers used to come up with in a month. Is it just our old print ways, our preconceptions and work habits, that make digital workloads look so extreme? Doctorow: Productivity Terrorist? And yet I wonder. But does it?
“Content Is Power”: Q & A with Mark W. Schaefer
NOVEMBER 29, 2011
In more than 20 years as a B2B editor, I worked frequently with both public relations and marketing people. Of course there are many uses and strategies for the social web, but at least with the businesses I work with, that is the biggest piece of advice I can give them. Mark W. Schaefer. For me, a journalist, this came as a jolt. Our goals were fundamentally different. Use your head.
Content Methodology: A Best Practices Report
This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.
30 Lessons from 30 Blog Posts in 30 Days
NOVEMBER 30, 2011
What I feared might turn out to be a month of sub-par blog posts ended up at least as good as my average work, and possibly better. Scheduling a time to write is a good idea that rarely works in practice. Perfection is something you work towards. If it worked for Dickens , why not you? Twenty-nine days ago, I set out to write a post a day for this blog. think so.
The Future of Content Is Not Destination but Identity
NOVEMBER 8, 2011
But containment doesn’t work on the Web. MUD day 8: There’s been a lot of excitement in the past week about the new Web publication The Verge. Founded by Joshua Topolsky and several other former Engadget staff, it’s been praised for its dynamic design and for features like StoryStream, which aggregates the site’s content into timelines. But Somehow, I doubt it.
Curation: Add Value and Pass It Along
JUNE 18, 2012
As Mathew Ingram wrote , opinion was sharply divided over whether Hill stole Duhigg’s story “in an attempt to get pageviews from someone else’s work” or whether she instead served a valuable function in highlighting and directing readers to his article. What I see, rather, is someone who is intensely interested in Duhigg’s subject matter, admiring of his work, and intellectually engaged with his ideas. I can’t find similar motivations in the pedestrian article Hammock criticizes. Is summarizing and linking to another person’s article an honorable act or a form of theft?
Should You Publish? A Tale of Two Melvilles
SEPTEMBER 28, 2011
One significant one, however, remains: The fear—or conviction—that your work isn’t good enough to deserve publication. Once, when roaming the seventh floor stacks of the enormous Olin Library at Cornell, I came across an impressive, luxuriously bound set of the complete works of a British writer named George Whyte-Melville. Not Herman. Is what you write worth publishing?
Study: How Much of Your Content Marketing Is Effective?
What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?
Writing for the Web: The Human Algorithm and Zero-Sum SEO
MAY 31, 2012
If you want your content to work, write for people, not for search engines. I was reminded of this at last week’s SIPA meeting. Do you write for the Penguin, or the human? sometimes fear that search-engine optimization (SEO) is the only aspect of new media that people have really cottoned to. Not that they’ve understood it, necessarily, but that they feel it is both justified and essential.
Are You Highly Digital? Try This Test
JULY 3, 2012
So let’s say, then, that you can consider yourself highly digital if you meet the following versions of their four characteristics: Most of the work you do appears in digital form either first or exclusively. You generate your work on your own, with little need for assistance, using a variety of digital tools. Your work is uniquely digital in nature. That’s no surprise.
Jesse Noyes: Brand Journalist or Brand Reporter?
DECEMBER 15, 2011
For journalists, who face ever-diminishing opportunities with traditional publishers, does working for a brand mean they must give up their identities as journalists? The reason I call myself a reporter is because what I bring to my employer are the skills I picked up from my years working for traditional journalistic enterprises. Jesse Noyes. Say “I”
Worried That Journalist Robots Will Replace You? Say “I”
OCTOBER 6, 2011
Both Lohr’s article and a more recent series by Farhad Manjoo in Slate , “ Will Robots Steal Your Job ,” examine the efforts of IT startups to develop software that performs skilled, creative work such as writing. This is especially true in the world of trade journalism, where much of the work entry-level journalists are asked to do could be handled just as well by an algorithm.
B2B Marketing Trends for 2016
Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."
Back from the Dead: The Challenge of Digital First
MAY 31, 2013
No matter how profoundly you understand and believe in the digital-first outlook, acting on those beliefs is highly challenging when the structures you work in are founded on the principles of print. “‘I am Lazarus, come from the dead. Come back to tell you all, I shall tell you all’”. Eliot. Or to put it more plainly, I took a job with a legacy publisher to help it go digital-first.
Blog Comments: Chaos or Currency?
APRIL 10, 2012
Then figure out how much you’re spending to maintain comment communities that are civil, vibrant, and not an embarassment sitting just below your own work. I bet once you run all the numbers, you’d discover you’d be saving money simply by not having comments at all. Are comments more trouble than they are literally worth? According to Animal’s Joel Johnson, the answer is a resounding Yes. believe I’m right, and I think it’s important to start the discussion. You’d probably save a bundle on therapy for authors alone.). Johnson’s objections to comments are many. Please let me know.).
Bloggers: Feel Free to Repeat Yourself
MAY 11, 2011
You may have other topics or ideas that you know you need to address, but it’s hard work. Big ideas justify repetition. Imagine: After days of writer’s block, you’re suddenly inspired to write a long and insightful blog post. You’ve found the perfect illustration, and your headline is brilliant. You’re crushing it. Somehow, what you’ve written sounds so familiar. So what do you do now?
Will Self-Publishing Save Print?
JANUARY 24, 2012
They just want to tell a story, or convey information, or to create works of art out of their words.”. Last month in this blog, I made a statement that at the time seemed obvious, but now seems rash. Most writers,” I wrote in declaring that print is effectively dead , “don’t care in a meaningful way about the physical presence of a book. Since then, I’ve had cause to rethink my position. Print, it seems, isn’t dead, but just retired. Though diminished, it still has vital roles to play—especially for writers. The leaning back was satisfactory; the surveying less so. It can’t be done.
Evangelizing a Content Marketing Program
working, and as a result, creating content people. work so you can create better content and con- tinuously build a bigger and better audience. Moye publishers 15 to 20 stories each month through a “virtual news- room,” as most of the team, including Moye, works remotely. doesn’t work in the modern media landscape. All rights reserved. Introduction 4 II. The hotel giant.
Thanks to Social Media, I No Longer Mistake Terrorists for Water Dispensers
MAY 2, 2011
The weekend before 9/11, the supply line to a water dispenser in my company’s kitchen had burst, and on Monday the 10th, the staff spent much of the day dealing with the effects and working with water damage specialists. To give the specialists more time to work that evening, the office was closed a hour or so early. But in the typical rush of getting ready to take our daughters to school and go to work, we had not turned on either the TV or the radio. We’re not the kind of people who seek out media and keep a TV or radio on at all times. We woke up about 7 a.m.