They strive to stand where the influencers are so they are recognized for their work, develop a reputation, and get word-of-mouth marketing. You talk about a wide variety of topics on Twitter, including your personal life, your work life, the weather, politics, pop culture, builders’ issues, and a lot more. Maureen Alley: Never tweet what you wouldn't say in person. In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Absolutely. It’s very fluid. also manage RD+B ’s Facebook page. MORE >>

Doctorow is just one of a relatively new breed of writers and reporters who, as digital natives working predominantly online, produce as much in one day as many print writers used to come up with in a month. Is it just our old print ways, our preconceptions and work habits, that make digital workloads look so extreme? In a subsequent article on ReadWriteWeb, “ I Worked on the AOL Content Farm & It Changed My Life ,” Kirkpatrick acknowledged that he has indeed been having trouble filling the position. Doctorow: Productivity Terrorist? And yet I wonder. But does it? MORE >>

But whether or not their employers give them a push, a case can be made that most journalists should consider self-publishing their own work. Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. Twitter is no longer a matter for debate among thinking journalists. Twitterland is settled, and the analog natives have either converted or consigned themselves to the dustbin of history. The next front is something quite different: e-books. He gave two answers. The resistance will not be so fierce. So what’s stopping you? MORE >>

For journalists, who face ever-diminishing opportunities with traditional publishers, does working for a brand mean they must give up their identities as journalists? The reason I call myself a reporter is because what I bring to my employer are the skills I picked up from my years working for traditional journalistic enterprises. In the end, he suggested, the important question is not whether you lose your identity as a journalist by working for a brand. ve always said that if the brand wants to hire a reporter to essentially write copy for them, it’s not going to work. MORE >>

Both Lohr’s article and a more recent series by Farhad Manjoo in Slate , “ Will Robots Steal Your Job ,” examine the efforts of IT startups to develop software that performs skilled, creative work such as writing. Moreover, she sees some benefit in using software to replace those deadwood journalists who “don’t add any value” through their work: “Writers, for example, who simply gather information, get a few comments from people and then regurgitate it onto the page, should probably start looking for another profession. They are not going away. As James W. Who Needs Editors? MORE >>