B2B Marketers Going Beyond Buyer Personas, Working with Sales
B2B Marketing Traction
NOVEMBER 7, 2014
The need for marketing to work with sales is more important than ever. Sales and marketing must work together, analyze data and research the sales cycle, and master the art of providing the right materials and information at the right time. In B2B marketing there no longer can be a hand-off of leads from marketing to sales.
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