B2B Marketing Traction

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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

And, yes, this does work for B2B marketing! Photos and images of work activity, products being developed or used, fun events and stories about people or about your company – it’s all good on Instagram. As mentioned before, Pinterest is intended as a way to collect items under an interest category or an actual project that an individual or business is working on.

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One Big Reason Your Email Marketing Fails: It’s Not Responsive

B2B Marketing Traction

Just make sure you test your email by sending it to yourself and some people you work with and make sure the responsive template is working. What Marketing Content Works Best for B2B eNewletters? A large percentage of your email recipients will open your email on their mobile device. Here’s one critical thing you need to do to make sure they read it! Some Rights Reserved.

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The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

They work! ). If one marketing activity doesn’t yield results, reduce or eliminate it and do more of what is working! Studies show that people work very well with visual management tools such as the one page marketing plan. Asking what worked and what didn’t work this year? Marketing is changing fast, and you have to change with the times.

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How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

” The short answer is that, yes, LinkedIn made some changes to how Groups and Group Discussions work. would be very cautious about using a LinkedIn Group as a critical marketing activity, because of the very thing that happened in March – LinkedIn changed the way groups worked, taking away features that some managers relied upon. “I have a LinkedIn question.  

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Why The Most Effective B2B Marketing Tactic May Surprise You

B2B Marketing Traction

But it’s just one part of a complete B2B marketing program. I do believe it’s an important part, and I know from experience from my own marketing and from working with my clients that you need a strategy and a written plan for content marketing. If it’s still working, keep executing. But, it’s not. But wait a minute. Don’t get me wrong.

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

In June of last year, I worked with one of my clients to improve their marketing. So, our work is not quite done, but it sure is nice to be able to show results, and quickly! Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. The first step was to clean up and optimize the website.

3 Scary Truths about WordPress to Keep You Up at Night

B2B Marketing Traction

But beware, there are some very scary things that can go on behind the scenes you need to know about and prevent! I’ve been working on and around WordPress sites since 2000, and I’ve seen some great successes and real nightmares with this particular technology. We’d love to work with you on yours! WordPress is an open source technology. ” Because! Is it secure?

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media. know I was vague in the above example, but for all our client work, we keep the details strictly confidential. It’s strategic positioning. Strong and consistent positioning is the key to marketing success. Be careful here. Maybe.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

3 Questions to Answer before You Click Send on Your B2B Marketing Email

B2B Marketing Traction

They are so focused on the one message for the email they are working on, they can lose site of the big picture. And, your call-to-action has to work! We’ve worked with hundreds of companies to plan, execute and measure the results of successful marketing. Email marketing is easy, right? Right? didn’t recognize the company, and I didn’t recognize the sender.

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Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

Studies on the different generational traits can be really helpful in understanding what messages and what marketing will work best to reach different age audiences. If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track. Marketing can be challenging.

Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

This blog post shows you how that works and what pros and cons of you should consider in trusting your valuable data to LinkedIn. In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. In a recent LinkedIn workshop the participants asked me why LinkedIn allows you to edit contact information for your connections.

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Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know

B2B Marketing Traction

But, for the most part, a template update on WordPress is a matter of changing the template and checking all pages and features to make sure that everything works and displays properly. 2. Google changed their search engine algorithm to favor mobile friendly websites. But don’t let a web developer or SEO vendor sell you a bill of goods as a solution. Here’s what you need to know.

3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

We have worked with many B2B companies to create content marketing strategies and set up social media platforms for content distribution. It’s easy to add an update on LinkedIn and Facebook, right? Not so fast! The mechanics seem easy, but making your update effective (eye-catching, compelling, and engaging) is not as easy. Here’s how to do it right. 1. Is it controversial?

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

While eLetters can give you an opportunity to provide snippets of articles with a link to read more on your website, your readers may not want to do the extra work to click through and wait for the article to load. It’s a good idea to survey your email audience to find out what will work best for them. You send a regular eNewsletter, but are you getting results?

Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Yet there is proof that content marketing works. The above are five reasons SuperOffice’s content marketing worked. We’ve worked with businesses to create and execute marketing plans and train staff to do the work themselves on an ongoing basis.

Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

Why isn’t your marketing working? You have a business that sells to other businesses, so you plan to keep your marketing business-like. You don’t want to annoy your target audience of business people with fluffy marketing, right? You have a great product or service. You actually have a marketing budget. It’s because you are failing to engage buyers who are human.

6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

Knowing this you can work to compete on the same keywords or variations of the words and phrases that can give you a competitive advantage. 5. We’ve worked with hundreds of companies to do the research and analysis, provide new marketing insights and written plans that become our clients’ marketing road maps to more growth and success. Is your industry new and fragmented?

30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

It’s also a great way to help prospective employees understand the type of people they’ll be working with. Video one of your customers talking about the benefits of your product and how it works for them. According to eMarketer , adults spend (on average) five and a half hours on video content every day. It seems easy to come up with ideas for videos for consumer products.

Where in the Product Lifecycle is SEO?

B2B Marketing Traction

When I first started working on SEO in 1998, there were a dozen or more search engines – it was a fragmented industry. If you are part of the late majority or laggards (those who drag their feet at technology adoption), don’t buy SEO services that are no longer working. SEO developed slowly over time, but as an “industry,” it’s now in decline.

Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients

B2B Marketing Traction

They are probably emotional about the ugly baby – they may love it. I try to acknowledge the work and effort that has gone into marketing design in the past. worked with a client to launch two new product lines. If you gloss over what is or will not work, the client probably won’t get as good a result as they would if you are completely upfront with them. ” 4.

Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

So, ethics in marketing is on my radar, and we B2B Marketers need to prevent our clients and other marketers from plagiarizing others’ original work. If you do create content based on someone’s original work, at least mention the author and, even better, provide a link to the original material. It is not OK to copy other marketer’s stuff. Here’s an example.

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Identify a variety of ways to communicate with your customers and let them choose what works for them. Do they prefer to listen to a podcast version of the blog while driving or working out at the gym? Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Contact New Incite today.

Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

It’s something to consider – the extra work is not for everyone. 2. Still haven’t dipped your toe into business-to-business social media marketing waters? Here is the easiest and most foolproof way to get started. professional services company found me online last week and inquired about my outsource marketing services. ” Market on LinkedIn. Help, don’t sell.

11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

You’re best off working with a web developer who can develop using an open source platform or from scratch. 3. Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Here are eleven website mistakes and tips on how to avoid them. 1.

Do LinkedIn Endorsements Drive You Crazy?

B2B Marketing Traction

The good news is that LinkedIn has added settings that allow you to remove the endorsement feature from your profile or modify how it works. also work with individuals to optimize their profiles, so they and you don’t have to figure it out! Do your connections endorse you for skills you don’t even have? Do you wonder how these endorsements get on your LinkedIn profile?

Discipline and a Plan Are Keys for Success in Content Marketing

B2B Marketing Traction

We work with businesses to create and post custom content online that increases website traffic and qualified lead generation. Content marketing requires strategy and discipline for successful results. recommend creating a strategic plan and schedule for execution. For success in content marketing, you need to be strategic and disciplined. Know your audience.

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Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

Because SEO was not planned in advance, there were major technical issues that seriously hampered SEO efforts, requiring additional time to perform costly re-work on the site for the business. When the site was 90% complete, one of the firm partners noticed that when navigating through the site his back button didn’t work. But, don’t worry, there is a solution! Who are they?

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2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

You will have to do a lot of hard work to get people at the top of the funnel ( see my post about Funnel Marketing here ) to an in-person event that you host. There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. Here are three things you need to act on to increase your marketing results. social media (other than blogs), 2.)

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. Continue what works and add new tactics in a measured way. Happy New Year! Marketing continues to change at lightening speed. Here are 5 top tactics (four new, one timeless) I recommend for your marketing success in the coming year. . 1.

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How Burger King Turned World Peace Day into a Cheesy Marketing Ploy

B2B Marketing Traction

A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. We’ve worked with hundreds of small and large brands to create authentic marketing that gets results. This week Burger King ran ads challenging McDonalds to a McWhopper event on World Peace Day. What was Burger King thinking?

4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

So what uses might those of us who work in B2B Marketing have for Pinterest? 1. hen we work with clients at New Incite, we sometimes go through a branding exercise to identify what images and concepts work for their industry, their customers, their employees. ” Pinterest is a social media site that allows members to create boards for images that they like.

LinkedIn Recommendations: Why Less is More

B2B Marketing Traction

Now not only is that gig up, it will work against you. What is the right number of LinkedIn recommendations on your profile? Should you have 5? Most professionals I know suggest fewer quality recommendations over quantity. Of course, this depends on your level of experience and the number of positions you’ve held. also believe that reciprocal recommendations are a detriment.

How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

Glean what appears to be working for competitors, do it better and then add your own unique marketing strategies and tactics. We’ve worked with many businesses to provide marketing strategies and execution that result in growth. You can survey your customers to find out which competitors were included in their review. Contact New Incite today. Some Rights Reserved.

Four Things to Add to Your Marketing Plan

B2B Marketing Traction

Get your employees involved as this empowers them to make their work better and the customers they deal with on a day-to-day basis more happy. Now more than ever B2B marketers must focus on their existing and prospective customers. Here are four key things you need to focus on your customers in your marketing plan for next year. Know your customer. Find out what makes them tick.

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How to Write for the Web If You Were Born Before 1965

B2B Marketing Traction

And, if you learned to write before or in the early days of personal computers, you may have some habits that no longer work for today’s online marketing world. Recently I’ve been working with clients to generate content in the form of blog posts and webpages for their websites. There is no need to type two character spaces between sentences. This became one of the rules.

Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

Many of the business owners were savvy about search engine optimization, having worked on getting found online over the years. Multiple domains require more work and more expense. Now, there is more information about this approach. Here’s what you need to know to make an informed decision. There are several reasons for this answer, and many other bloggers agree.

Why You Should Rethink That Snarky Social Media Comment

B2B Marketing Traction

Being on the receiving end of a snarky comment about my work made me more sensitive to how I treat my B2B marketing colleagues. truly respect their work and try to support their content when I see it online. One of my goals this year is to comment more on others’ work. And, I’m grateful when my B2B colleagues give me shout-outs about my work.