B2B Marketing Traction

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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

And, yes, this does work for B2B marketing! Photos and images of work activity, products being developed or used, fun events and stories about people or about your company – it’s all good on Instagram. As mentioned before, Pinterest is intended as a way to collect items under an interest category or an actual project that an individual or business is working on.

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One Big Reason Your Email Marketing Fails: It’s Not Responsive

B2B Marketing Traction

Just make sure you test your email by sending it to yourself and some people you work with and make sure the responsive template is working. What Marketing Content Works Best for B2B eNewletters? A large percentage of your email recipients will open your email on their mobile device. Here’s one critical thing you need to do to make sure they read it! Some Rights Reserved.

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The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

They work! ). If one marketing activity doesn’t yield results, reduce or eliminate it and do more of what is working! Studies show that people work very well with visual management tools such as the one page marketing plan. Asking what worked and what didn’t work this year? Marketing is changing fast, and you have to change with the times.

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How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

” The short answer is that, yes, LinkedIn made some changes to how Groups and Group Discussions work. would be very cautious about using a LinkedIn Group as a critical marketing activity, because of the very thing that happened in March – LinkedIn changed the way groups worked, taking away features that some managers relied upon. “I have a LinkedIn question.  

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

B2B Marketers: If You Fail to Plan, You Are Planning to Fail

B2B Marketing Traction

If you want your marketing to work, you have to first plan it, and then you have to execute the plan. So I’m going to say it again. Simple, right? You’d be surprised how many businesses fail to write a marketing plan. Or, if they write one or hire someone to write it, they end up putting on a shelf or in a drawer, never to be read or acted upon. Write a marketing plan. 4.

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Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

In June of last year, I worked with one of my clients to improve their marketing. So, our work is not quite done, but it sure is nice to be able to show results, and quickly! Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. The first step was to clean up and optimize the website.

3 Scary Truths about WordPress to Keep You Up at Night

B2B Marketing Traction

But beware, there are some very scary things that can go on behind the scenes you need to know about and prevent! I’ve been working on and around WordPress sites since 2000, and I’ve seen some great successes and real nightmares with this particular technology. We’d love to work with you on yours! WordPress is an open source technology. ” Because! Is it secure?

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media. know I was vague in the above example, but for all our client work, we keep the details strictly confidential. It’s strategic positioning. Strong and consistent positioning is the key to marketing success. Be careful here. Maybe.

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”

3 Questions to Answer before You Click Send on Your B2B Marketing Email

B2B Marketing Traction

They are so focused on the one message for the email they are working on, they can lose site of the big picture. And, your call-to-action has to work! We’ve worked with hundreds of companies to plan, execute and measure the results of successful marketing. Email marketing is easy, right? Right? didn’t recognize the company, and I didn’t recognize the sender.

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Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

Studies on the different generational traits can be really helpful in understanding what messages and what marketing will work best to reach different age audiences. If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track. Marketing can be challenging.

Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

This blog post shows you how that works and what pros and cons of you should consider in trusting your valuable data to LinkedIn. In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. In a recent LinkedIn workshop the participants asked me why LinkedIn allows you to edit contact information for your connections.

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Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know

B2B Marketing Traction

But, for the most part, a template update on WordPress is a matter of changing the template and checking all pages and features to make sure that everything works and displays properly. 2. Google changed their search engine algorithm to favor mobile friendly websites. But don’t let a web developer or SEO vendor sell you a bill of goods as a solution. Here’s what you need to know.

Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

So, ethics in marketing is on my radar, and we B2B Marketers need to prevent our clients and other marketers from plagiarizing others’ original work. If you do create content based on someone’s original work, at least mention the author and, even better, provide a link to the original material. It is not OK to copy other marketer’s stuff. Here’s an example.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.

3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

We have worked with many B2B companies to create content marketing strategies and set up social media platforms for content distribution. It’s easy to add an update on LinkedIn and Facebook, right? Not so fast! The mechanics seem easy, but making your update effective (eye-catching, compelling, and engaging) is not as easy. Here’s how to do it right. 1. Is it controversial?

Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Yet there is proof that content marketing works. The above are five reasons SuperOffice’s content marketing worked. We’ve worked with businesses to create and execute marketing plans and train staff to do the work themselves on an ongoing basis.

7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

While eLetters can give you an opportunity to provide snippets of articles with a link to read more on your website, your readers may not want to do the extra work to click through and wait for the article to load. It’s a good idea to survey your email audience to find out what will work best for them. You send a regular eNewsletter, but are you getting results?

Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

Why isn’t your marketing working? You have a business that sells to other businesses, so you plan to keep your marketing business-like. You don’t want to annoy your target audience of business people with fluffy marketing, right? You have a great product or service. You actually have a marketing budget. It’s because you are failing to engage buyers who are human.

Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

Knowing this you can work to compete on the same keywords or variations of the words and phrases that can give you a competitive advantage. 5. We’ve worked with hundreds of companies to do the research and analysis, provide new marketing insights and written plans that become our clients’ marketing road maps to more growth and success. Is your industry new and fragmented?

30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

It’s also a great way to help prospective employees understand the type of people they’ll be working with. Video one of your customers talking about the benefits of your product and how it works for them. According to eMarketer , adults spend (on average) five and a half hours on video content every day. It seems easy to come up with ideas for videos for consumer products.

Where in the Product Lifecycle is SEO?

B2B Marketing Traction

When I first started working on SEO in 1998, there were a dozen or more search engines – it was a fragmented industry. If you are part of the late majority or laggards (those who drag their feet at technology adoption), don’t buy SEO services that are no longer working. SEO developed slowly over time, but as an “industry,” it’s now in decline.

Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients

B2B Marketing Traction

They are probably emotional about the ugly baby – they may love it. I try to acknowledge the work and effort that has gone into marketing design in the past. worked with a client to launch two new product lines. If you gloss over what is or will not work, the client probably won’t get as good a result as they would if you are completely upfront with them. ” 4.

Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

It’s something to consider – the extra work is not for everyone. 2. Still haven’t dipped your toe into business-to-business social media marketing waters? Here is the easiest and most foolproof way to get started. professional services company found me online last week and inquired about my outsource marketing services. ” Market on LinkedIn. Help, don’t sell.

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Identify a variety of ways to communicate with your customers and let them choose what works for them. Do they prefer to listen to a podcast version of the blog while driving or working out at the gym? Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Contact New Incite today.

11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

You’re best off working with a web developer who can develop using an open source platform or from scratch. 3. Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Here are eleven website mistakes and tips on how to avoid them. 1.

Do LinkedIn Endorsements Drive You Crazy?

B2B Marketing Traction

The good news is that LinkedIn has added settings that allow you to remove the endorsement feature from your profile or modify how it works. also work with individuals to optimize their profiles, so they and you don’t have to figure it out! Do your connections endorse you for skills you don’t even have? Do you wonder how these endorsements get on your LinkedIn profile?

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

Because SEO was not planned in advance, there were major technical issues that seriously hampered SEO efforts, requiring additional time to perform costly re-work on the site for the business. When the site was 90% complete, one of the firm partners noticed that when navigating through the site his back button didn’t work. But, don’t worry, there is a solution! Who are they?

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Discipline and a Plan Are Keys for Success in Content Marketing

B2B Marketing Traction

We work with businesses to create and post custom content online that increases website traffic and qualified lead generation. Content marketing requires strategy and discipline for successful results. recommend creating a strategic plan and schedule for execution. For success in content marketing, you need to be strategic and disciplined. Know your audience.

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2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

You will have to do a lot of hard work to get people at the top of the funnel ( see my post about Funnel Marketing here ) to an in-person event that you host. There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. Here are three things you need to act on to increase your marketing results. social media (other than blogs), 2.)

How Burger King Turned World Peace Day into a Cheesy Marketing Ploy

B2B Marketing Traction

A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. We’ve worked with hundreds of small and large brands to create authentic marketing that gets results. This week Burger King ran ads challenging McDonalds to a McWhopper event on World Peace Day. What was Burger King thinking?

Evangelizing a Content Marketing Program

working, and as a result, creating content people. work so you can create better content and con- tinuously build a bigger and better audience. Moye publishers 15 to 20 stories each month through a “virtual news- room,” as most of the team, including Moye, works remotely. doesn’t work in the modern media landscape. All rights reserved. Introduction 4 II. The hotel giant.

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. Continue what works and add new tactics in a measured way. Happy New Year! Marketing continues to change at lightening speed. Here are 5 top tactics (four new, one timeless) I recommend for your marketing success in the coming year. . 1.

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4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

So what uses might those of us who work in B2B Marketing have for Pinterest? 1. hen we work with clients at New Incite, we sometimes go through a branding exercise to identify what images and concepts work for their industry, their customers, their employees. ” Pinterest is a social media site that allows members to create boards for images that they like.

LinkedIn Recommendations: Why Less is More

B2B Marketing Traction

Now not only is that gig up, it will work against you. What is the right number of LinkedIn recommendations on your profile? Should you have 5? Most professionals I know suggest fewer quality recommendations over quantity. Of course, this depends on your level of experience and the number of positions you’ve held. also believe that reciprocal recommendations are a detriment.

How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

Glean what appears to be working for competitors, do it better and then add your own unique marketing strategies and tactics. We’ve worked with many businesses to provide marketing strategies and execution that result in growth. You can survey your customers to find out which competitors were included in their review. Contact New Incite today. Some Rights Reserved.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."