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B2B Marketing Traction

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B2B Marketers Going Beyond Buyer Personas, Working with Sales

B2B Marketing Traction

The need for marketing to work with sales is more important than ever. Sales and marketing must work together, analyze data and research the sales cycle, and master the art of providing the right materials and information at the right time. In B2B marketing there no longer can be a hand-off of leads from marketing to sales.

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Does Traditional Marketing Still Work?

B2B Marketing Traction

Traditional outbound marketing (advertising, direct mail, email) still works. ” Traditional marketing alone no longer works. But, as Copyblogger indicates in the above graphic (thanks, Copyblogger!), it is more expensive. You’ve got to be where the buyers are.

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B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. And, there are those of us who know that social media works, but the fact is few B2B marketers have succeeded in implementing social media successfully.

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What Marketing Content Works Best for B2B eNewletters?

B2B Marketing Traction

Deciding what kind of content to include in your B2B eNewsletter isn’t easy. It’s a challenge to stand out when your prospects’ email inboxes are overflowing with hundreds – maybe thousands – of emails begging for their attention.

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B2B Marketers: Is Your Online Brand Working?

B2B Marketing Traction

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. It’s critical to have a strong presence online to attract buyers and then to engage with impact as they make their decision.

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4 Reasons Your Marketing Plan Saves You Money

B2B Marketing Traction

Without a plan, your marketing may require a lot of re-work. With a plan, there is less need for costly re-work. But, one-time pricing is usually much higher than on-going client work. The videographer also valued the client more for being able to plan ahead and schedule their work. Need video content ideas?

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The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

They work! ). If one marketing activity doesn’t yield results, reduce or eliminate it and do more of what is working! Studies show that people work very well with visual management tools such as the one page marketing plan. Asking what worked and what didn’t work this year?

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