So what uses might those of us who work in B2B Marketing have for Pinterest? hen we work with clients at New Incite, we sometimes go through a branding exercise to identify what images and concepts work for their industry, their customers, their employees. Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” ” Pinterest is a social media site that allows members to create boards for images that they like. I’m excited about the possibilities of Pinterest on a personal level. MORE >>

like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. Next I add a column for who will do the work, either an employee of the company or an outsource vendor. You need to have a clear vision, mission and goals; an understanding of your target markets and market personae; data on what has or has not worked in the past; analyses of your marketplace and competition; and a clear understanding of a variety of marketing tactics. Tweet. One Page Marketing Plan. Do you use it? MORE >>

Watch this video to learn how endorsements and skills work on your LinkedIn profile! I’ve had many questions on how to use LinkedIn endorsements. You will also learn how to assess and manage skills to best fit your capabilities and experience as well as a few other helpful LinkedIn features. LinkedIn marketing MORE >>

With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets. They are vulnerable to vendors who tell a good story about what works in SEO, social media or their websites, when the tactics they are selling are outdated or – worse – “discouraged” by Google and other search engines. Is everyone working together to achieve strategic goals? great article in Ad Age , Four Talent Categories You Need to Win in a Connected World , prompted this blog post. MORE >>

worked. How could something as innocent-looking as a penguin almost ruin your website? No matter where your business is located in the world? Penguin is the code name for a major Google search engine algorithm change that was first implemented in the spring of 2012, and it was designed to stop spammy practices perpetuated by the SEO bad guys.It Businesses are still trying to figure out what happened today. The effect of Penguin is plain and simple. In particular, they may have paid to have keyword rich links from less-than-credible sites link to your site.  You can recover. MORE >>