So, all the hard work I’d done to build followers and create some influence in the Twitter world went swirling down the social media toilet. Not every social media tactic will work for you. Social media tactics, namely Twitter, are the latest craze, but already people are claiming to be burned out. Is that possible? jumped on the Twitter wagon with a personal account in February 2009 full speed ahead, no holds barred, tweeting every day. By the end of summer I was burned out. So, how do you avoid social media burnout? Slow and steady wins the race. Be picky. MORE >>

All the more reason to get working with an agency. A new study by research company BIA/Kelsey shows that less than one-third of small- and medium-sized business are planning to use social media during the next year. Just 32 percent plan to include social networking sites such as Facebook or Linked In, and 31 percent plan to include links or ads placed on social sites or blogs. Considering the very low investment costs and high ROI, I find this quite surprising. MORE >>

Most of us who aren’t developers or related to someone working for Google will simply have to wait until the company decides to extend invitations to a larger group of participants. There continues to be a lot of chatter on the social media front about Google Wave , which was opened up to a meager 100,000 thousand users last week via private invitations. But the verdict is still out. Some users already call it a game changer , while others openly question its practicality and usefulness compared to existing online communication (email, instant messaging, etc.) Confused? MORE >>

In my line of work I see dozens of B2B sites each day and I am amazed that only a select few have newsrooms that offer thought leadership, engaging content and multimedia information that truly gives back to the industry. Most B2B companies post some news releases on their web site. Others go a step further, posting resources like corporate backgrounders and bios that are useful for trade journalists.  That’s That’s great, but do they realize how much more opportunity there is to gain a competitive advantage? . Click here to listen to a podcast excerpt of that presenation. MORE >>

For the first time in decades, companies are dealing with a struggling economy, forcing them to slash budgets and reduce their work force.  I think it’s ironic that the season premiere of Mad Men was titled, Public Relations.  Gone are the days of unrealistic business plans receiving funding, unlimited marketing budgets and over the top [.]. MORE >>