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Anything Goes Marketing

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Subject lines that work

Anything Goes Marketing

Good post on how to write subject lines with examples from Adrian Singer over at software projects. Here are his four main characteristics of how to write a successful subject line: #1. It needs to reference something you know about #2. It needs to be something that is important to you #3. It needs to have an expiration or urgency factor #4.

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Viral Marketing in B2B - It Works!

Anything Goes Marketing

The campaign worked as it not only tested the IT knowledge it sprinkled in other questions based on the interests of their target market including questions about Star Wars etc. Even creating a piece of content that no one else has such as a study or a how to paper is something that typically works.

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People not reading your content? Here are some headlines that work

Anything Goes Marketing

Marketing Sherpa released a case study this week that looked at how CareerBuilder.com increased its click-through rate by writing more informational content that its readers could appeal to. Here are some of the top headlines that resulted in high click-through rates: #1.

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The Rules of Lead Generation Defined – Book Review

Anything Goes Marketing

For years I’ve been helping B2B marketers execute on their marketing strategies and at times I felt like I was working from scraps of information here and there that I have learned over the years. The issue was that there really wasn’t a guide for B2B marketers.

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When Lead Scoring Will Fail

Anything Goes Marketing

Having worked with B2B marketers for many years, it's typically a no-brainer when someone asks me "should we implement lead scoring?". Lead scoring, which is the process of automating the qualification of leads that you generate, is a key stepping stone to get marketers to the next level.

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B2B Case Study: Integrated Marketing Works for Revivio

Anything Goes Marketing

Revivio also concluded that they're work in establishing their brand through online and offline ads (eg: Forbes.com), paid search and newsletters aided the success of this campaign. PS - Hey Revivio - if you see this, I'll take a free stereo (Let's see how well Google works!). They used a combination of in-house and purchased lists.

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5 Tips to Improve Email Response

Anything Goes Marketing

You work hard on getting an email campaign together, you send it out and then you find that the results were not what you were hoping they would be. Are your recipients not responding to your emails? This is a topic that I’m sure hits home with many of you.

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