'I love PR Daily and the breezy articles they post each day, but I was a bit taken aback by Arik Hanson’s post, The Challenges of Working as a Solo PR Consultant. LL Bean’s Moon Beam “Opportunity Clock” Working solo is what you make of it. Herewith, my view of the BENEFITS of working as a solo consultant. Yes, it’s true, that when you work out of your home, you’re not working out of some fancy corporate office (read: cube) surrounded by rolling grass, mirrored windows, a cafeteria, vending machines and all that stuff. MORE >>

Lets not even think about the messages that take six minutes of work to deal with. Writing, stamping, and mailing a letter was a lot of work. Ask yourself what you want the "copied" person to know, and send a separate message if needed.Yes, its more work for you, but if we all do it, its less overload. One CEO Ive worked with charges staff members five dollars from their budget for each e-mail she receives. Youll quickly train people not to expect huge answers from you, and you can then proceed to answer at your leisure in whatever format works best for you. MORE >>

Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Both are critical tools for dealing with bad news or crisis situations. Both require relationships with influential people in one’s industry to be effective. And both rely on the ability to tell an interesting story. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. Since many (most?) Digg this! MORE >>

Make Your LinkedIn Profile Work for You. Make Your Job Descriptions Work Two Ways. want people who read my profile to see that I’m happily employed, that I work for a “real&# company, and that my company has capabilities in certain areas. If you work for yourself, be clear about that, too. Further, make sure that when people read your job description, they are thinking about how to put you to work on their issues. will not recommend people whose professional work I’m not familiar with enough to suggest to a close, personal friend. MORE >>

When Retargeting Works and When It Is Nothing but Annoying. This method of advertising can work for both potential customers and businesses, so for many this tactic is very popular. However, there are plenty of reasons that retargeting won’t work. Consider some of the reasons retargeting might not work for a company or a consumer: You have no control over where your ads show up, so consumers could see them in odd places, which will only add to the annoyance. Bothering your customers is tempting. This allows for a very targeted audience. MORE >>