As most of you know, I’ve been working on moving my website both to WordPress and to a new domain. m happy to report I’m finally finished, and the new site is working beautifully. Website redesigns are hard work, as I’ve learned over the last month. Don’t waste all that work by making these 7 mistakes. Tweet Sorry for the long absence! Plus it’s a dream to maintain and update. Gotta love that! ve really missed blogging over the last couple of weeks, but I’ve still been out checking out the great information other folks are putting out there. Until next week! Yikes. MORE >>

This post breaks down what types of content will work best for your business, and examples specific approaches. If the answer is no one or you don’t know, then the content you worked so hard to build may not be working hard for you. Tweet This week’s list of picks has some good tips for helping you make the most of your content marketing program. There’s tips on how to choose the right content for your business and how to keep that content in tip-top shape. And last, but not least, there’s a post on how good data can make your marketing program shine. Who owns your content? MORE >>

Admitting you made a mistake while working with a client shows you’re credible. After all, most companies that have worked with more than one client have made a mistake at some point. With that kind of marketing gold, you want them to work for you as much as they can. Tweet You already know case studies are marketing gold. In fact, Eccolo’s recent survey of technology buyers and influencers showed nearly 80 percent of respondents said case studies were moderately to extremely influential in their buying decision. That’s great! The Problem Solving Process. And that’s good. MORE >>

Interruption marketing just doesn’t work as well as it used to. Tweet This week’s list of picks features articles and posts with a heavy emphasis on content marketing. As you’ll see in the article from eMarketer, content marketing isn’t really an option anymore. It’s a must-have. And whether you’re an old content marketing pro or just getting started, this week’s top five list will have something that will help you stand out. Enjoy! 2011 Trends: Content Marketing is Critical via @emarketer. The title says it all. Engaging content is the wave of the future. Read on to see just how much. MORE >>

Is it working the way you’d hoped? Tweet This week my top five picks focus on content marketing. First there’s content creation. The first three picks show you how to properly prepare for content creation, how to write excellent copy, and how to create SMART emails. But content creation is only part of the battle. You need to properly promote your content and have a good content marketing program to begin with. The last two picks focus on these two areas. Enjoy! Discovery Process: The Do-Not Neglect First Step to Creating Fabulous Content by @diannahuff via @Savvy_B2B. Tweet This! MORE >>