Agile B2B Copywriter

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Three Tips for Easy Editorial Calendars

Agile B2B Copywriter

Once you have some practice at working with a calendar you can see how much detail is helpful for you. You just have to choose a timeframe that works the best for you and your business. Tweet We’ve all heard it. I see the reminders practically every week in one form or another.

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SEO or Gaming the System?

Agile B2B Copywriter

Anyone who has worked with search for more than five minutes should be surprised to achieve sustained number one rankings for nearly all of their targeted terms, especially broad terms like “evening dresses.”. Tweet Wow. This week has been a crazy one for SEO news.

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K’s Top Five for the Week – March 20

Agile B2B Copywriter

This post has some good tips on how to make sure your content and your marketing goals work together. Tweet This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days.

K’s Top Five for the Week – March 13

Agile B2B Copywriter

Is it working the way you’d hoped? Tweet This week my top five picks focus on content marketing. First there’s content creation. The first three picks show you how to properly prepare for content creation, how to write excellent copy, and how to create SMART emails.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. B2B Marketing.

K’s Top Five for the Week – December 23

Agile B2B Copywriter

Content Marketing eBooks: 8 Examples that Work by @michelelinn via @junta42. It not only talks about what works for a great ebook, it also points to some fabulous ebooks as examples. Tweet I’m getting ready to take a week off for the holidays. Hope you are able to do the same!

2 Parts of a Case Study You Should Never Skip

Agile B2B Copywriter

Admitting you made a mistake while working with a client shows you’re credible. After all, most companies that have worked with more than one client have made a mistake at some point. With that kind of marketing gold, you want them to work for you as much as they can.

6 Keys for Creating Compelling White Papers

Agile B2B Copywriter

Tweet In the latest 2010 B2B Technology Collateral Survey Report business to business technology marketers found out what works when trying to influence their prospects. It’s the proof that what you’re saying really does work, and for real people.

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B2B Technology Marketers Find Out What Works

Agile B2B Copywriter

Tweet Last week Eccolo Media released the 2010 B2B Technology Collateral Survey Report. This survey gathered preferences of 500 U.S.-based based respondents who were influencers or decision makers on a technology buy. And here’s what they shared….

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. B2B Marketing.

K’s Top Five for the Week – December 10

Agile B2B Copywriter

We’re all in the midst of a radical transformation in how B2B marketing works. I don’t know about you, but I love seeing examples of how things work in the real-world.

K’s Top Five for the Week – December 3

Agile B2B Copywriter

Interruption marketing just doesn’t work as well as it used to. Tweet This week’s list of picks features articles and posts with a heavy emphasis on content marketing. As you’ll see in the article from eMarketer, content marketing isn’t really an option anymore. It’s a must-have.

K’s Top Five for the Week – November 19

Agile B2B Copywriter

In both cases it can be small changes that make big differences in how well things are working. This article gives some good ideas on how to figure out if yours are working and how to improve them.

K’s Top Five for the Week – November 5

Agile B2B Copywriter

As most of you know, I’ve been working on moving my website both to WordPress and to a new domain. I’m happy to report I’m finally finished, and the new site is working beautifully. Website redesigns are hard work, as I’ve learned over the last month.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. B2B Marketing.

K’s Top Five for the Week – November 12

Agile B2B Copywriter

Anyone who has worked in a B2B company knows the love-hate relationship between marketing and sales. Tweet It’s been an amazing week of indian summer here. It doesn’t feel at all like November, but that’s all about to change….

3 Ways to Get the Most from Case Studies

Agile B2B Copywriter

Many are looking for casual conversations with customers that do the same kind of work they do. Tweet What’s one of the most valuable pieces of collateral you can have in your B2B marketing toolkit? Case studies. Customer stories. Success stories.

3 Reasons Why You Need a Creative Brief

Agile B2B Copywriter

And they may or may not have time constraints that work with the deadlines you want. I’ve had the experience of working on a marketing piece and asking why the piece was being created. No one wants to feel they’re being given what my elementary teachers used to refer to as “busy work.”

Does Native Advertising Work?

Content Standard

For those who are unfamiliar, let me explain: imagine your team is working with a journalist to create your next native ad. The post Does Native Advertising Work? “Look, you’re going to love this piece! No more smashing your customers in the face with ad hammers.

How to Make Remote Work Actually Work

Hubspot

One of my favorite things about working remotely -- which I do a few times a month -- is the freedom to get comfortable. When I work from home, I'm usually find myself in one of three positions: sitting up at the table, laying down with my laptop, or buried in a pillow avalanche on my couch.

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How to reach your customers at work or at home

Biznology

On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access.

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Infographic: 12 Phrases You Should Never Say at Work

Contently

A new infographic about work from Headway Capital lists 12 common statements that you should never say at the office. And if you have other suggestions for what not to say at work, please let us know on Twitter @contently.). Voices Infographic language work

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Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations.

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Crafting content that works

Biznology

For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. The post Crafting content that works appeared first on Biznology. There’s a growing chorus against content marketing, and with good reason.

Work 80

Does Paid Social Media Work?

It's All About Revenue

Wondering what works for other businesses? It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars?

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How Experiential Marketing Works: 7 Enlightening Tips

Hubspot

It can work on a number of different levels. We’ll talk more about partnering with other brands in a bit, but working with other businesses on these initiatives can benefit everyone involved, especially if it enhances the experience and helps you both reach previously untapped audiences.

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When all the hard work on social media … just doesn’t work

grow - Practical Marketing Solutions

Nobody has worked harder to build a digital consulting business than Ray. And, it didn’t work. The following post is about the choice I made to leave my company, NewRayCom to work in a Call Center. When social media doesn’t work. And, it didn't work.

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Why working in marketing makes you bitchy

grow - Practical Marketing Solutions

Part of this irritability may stem from the copious amounts of BS shoveled at us each day, but a new “ State of Marketing Work ” report from Workfront points to some other factors. In fact, reading this report, it’s hard to believe you might work in marketing and NOT be kind of a b h. Some of the highlights of the findings include: Marketers now work 45.9 Work spaces where people are shoulder to shoulder. By Mark Schaefer.

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How Google Works [Infographic]

Hubspot

So how does Google actually work? Ever wonder how Google manages to serve you just the content you''re looking for? You put in a few words, and within a few microseconds, you''ve got pages and pages of results ready to address your query.

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Proof that Account-based Marketing Works

ViewPoint

One healthcare IT solutions company with a complex solution and a finite market learned first-hand just how account-based marketing works. When sales and marketing work together to drive revenue (and that takes process for sure) everybody benefits—the prospect/client, the team members, and the organization as a whole.

Infographic of the Week: Social Networking at Work

Ad Your Comment Here

Simply Zesty brings us some interesting visuals on how social media is seen at work (in the UK…but let’s be honest, it’s probably similar in the US!). Infographics infographic social networking at work

10 Marketing Reports Everyone Working Online Should Read

ScribbleLive

Through testing different approaches, marketers can get a sense of what works best for their demographics. Because there is often a lot of content created off the heals of these trends, it can be difficult to get the full scope of what actually works.

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Trade Shows Can Work!-new idea!

Your Sales Management Guru

Trade Shows Can Work-new idea ! NOTE: Several weeks ago I wrote a blog on “ Why Trade Shows Don’t Work” , shortly after a good friend, Todd Schnick, wrote me a note to discuss how he makes trade shows work!

5 Big tips to make LinkedIn ads work for you

grow - Practical Marketing Solutions

Stop expecting people to work that way. One of the best converting offers I’ve worked with was a piece of content promoted with the line “we’ve read all the books so you don’t have to.” And it worked extremely well.

Why This Cold Sales Email Template Works So Well

Sales Prospecting Perspectives

The truth is, every prospect is different, so there''s no guaranteeing that one best practice will work above all others. That''s why this cold sales email template works so well: Hi , As an avid business professional, I like to stay up to date on industry news and insights.

When social media marketing doesn’t work

grow - Practical Marketing Solutions

Sure there can be a social component at some point, but in this situation, advertising still works. The post When social media marketing doesn’t work appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

How Account Based Advertising Really Works

Digital B2B Marketing

Or to put it a little bit differently, how do all of these companies most of us have never heard of know where we all work? Think of it like a billboard outside an office: nearly anyone working in that location has the potential to see it.

56 Reasons Why Content Marketing Works

B2B Marketing Insider

56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Marketers work in very small teams: 81% of all content teams contain fewer than six people. The post 56 Reasons Why Content Marketing Works appeared first on B2B Marketing Insider.

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6 Reasons Inside Sales Reps Should Start Exercising Before Work

Sales Prospecting Perspectives

I know a lot of people who go to the gym regularly after work, and I myself have always followed that familiar routine. It wasn’t until I started reading over all the benefits from exercising before work and talked to friends who were doing it that I decided to give it a fair shake.

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