Agile B2B Copywriter

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Three Tips for Easy Editorial Calendars

Agile B2B Copywriter

Once you have some practice at working with a calendar you can see how much detail is helpful for you. You just have to choose a timeframe that works the best for you and your business. This is true even if everyone you know works their best on two hours of sleep, lots of coffee, and jagged on stress.). And they all say the same thing. Get an editorial calendar. Key dates (i.e.

SEO or Gaming the System?

Agile B2B Copywriter

Anyone who has worked with search for more than five minutes should be surprised to achieve sustained number one rankings for nearly all of their targeted terms, especially broad terms like “evening dresses.”. Tweet Wow. This week has been a crazy one for SEO news. First, shame on JC Penney. I’ve heard all the “but we didn’t know” arguments and seen how the firm involved was promptly fired.

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K’s Top Five for the Week – March 20

Agile B2B Copywriter

This post has some good tips on how to make sure your content and your marketing goals work together. Tweet This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. But to get results you have to do content right. And that’s what this week’s picks will help you do. It isn’t quick.

K’s Top Five for the Week – March 13

Agile B2B Copywriter

Is it working the way you’d hoped? Tweet This week my top five picks focus on content marketing. First there’s content creation. The first three picks show you how to properly prepare for content creation, how to write excellent copy, and how to create SMART emails. But content creation is only part of the battle. The last two picks focus on these two areas. Enjoy! Share this on del.icio.us.

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

K’s Top Five for the Week – December 23

Agile B2B Copywriter

Content Marketing eBooks: 8 Examples that Work by @michelelinn via @junta42. It not only talks about what works for a great ebook, it also points to some fabulous ebooks as examples. Tweet I’m getting ready to take a week off for the holidays. Hope you are able to do the same! It’s a great time of year to be with family and remember the things in life that are truly important.

2 Parts of a Case Study You Should Never Skip

Agile B2B Copywriter

Admitting you made a mistake while working with a client shows you’re credible. After all, most companies that have worked with more than one client have made a mistake at some point. With that kind of marketing gold, you want them to work for you as much as they can. Tweet You already know case studies are marketing gold. That’s great! The Problem Solving Process. Two reasons.

6 Keys for Creating Compelling White Papers

Agile B2B Copywriter

Tweet In the latest 2010 B2B Technology Collateral Survey Report business to business technology marketers found out what works when trying to influence their prospects. It’s the proof that what you’re saying really does work, and for real people. It’s a tried and true method that’s worked in training programs for years. What was at the top of the list? White papers.

3 Reasons Why You Need a Creative Brief

Agile B2B Copywriter

And they may or may not have time constraints that work with the deadlines you want. They Show Desired Results. I’ve had the experience of working on a marketing piece and asking why the piece was being created. No one wants to feel they’re being given what my elementary teachers used to refer to as “busy work.” And that’s ok. Many won’t start a project without one. It’s not.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

With Showpad, sales and marketing teams work better together to. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. Additionally, 77% of marketers say content is core to business success. and value.

B2B Technology Marketers Find Out What Works

Agile B2B Copywriter

Tweet Last week Eccolo Media released the 2010 B2B Technology Collateral Survey Report. This survey gathered preferences of 500 U.S.-based based respondents who were influencers or decision makers on a technology buy. And here’s what they shared…. Brochures and data sheets are the most frequently consumed content (83%). White papers are the most influential content. The number one disappointment?

K’s Top Five for the Week – December 10

Agile B2B Copywriter

We’re all in the midst of a radical transformation in how B2B marketing works. Content Marketing: 13 Examples to Get You Inspired by @michelelinn via @junta42. I don’t know about you, but I love seeing examples of how things work in the real-world. There’s also a nice post that talks about how much marketing has changed over the last few years. Enjoy! There’s no doubt about it.

K’s Top Five for the Week – December 3

Agile B2B Copywriter

Interruption marketing just doesn’t work as well as it used to. Tweet This week’s list of picks features articles and posts with a heavy emphasis on content marketing. As you’ll see in the article from eMarketer, content marketing isn’t really an option anymore. It’s a must-have. Enjoy! 2011 Trends: Content Marketing is Critical via @emarketer. The title says it all. Share this on Facebook.

K’s Top Five for the Week – November 19

Agile B2B Copywriter

In both cases it can be small changes that make big differences in how well things are working. This article gives some good ideas on how to figure out if yours are working and how to improve them. This article has some great tips on how to make SEO work and not impact your conversion rates. Hope you find something you find helpful. Until next week! Is your website prepared?

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”

K’s Top Five for the Week – November 5

Agile B2B Copywriter

As most of you know, I’ve been working on moving my website both to WordPress and to a new domain. I’m happy to report I’m finally finished, and the new site is working beautifully. Website redesigns are hard work, as I’ve learned over the last month. Don’t waste all that work by making these 7 mistakes. Tweet Sorry for the long absence! Hope you find them useful. Yikes.

K’s Top Five for the Week – November 12

Agile B2B Copywriter

Anyone who has worked in a B2B company knows the love-hate relationship between marketing and sales. Tweet It’s been an amazing week of indian summer here. It doesn’t feel at all like November, but that’s all about to change…. Also have some posts that show how you can improve marketing copy and results. Hope you find something you like. Until next week! Take a look! Share this on Facebook.

3 Ways to Get the Most from Case Studies

Agile B2B Copywriter

Many are looking for casual conversations with customers that do the same kind of work they do. Tweet What’s one of the most valuable pieces of collateral you can have in your B2B marketing toolkit? Case studies. Customer stories. Success stories. Whatever you like to call them, they’re marketing gold. And survey after survey shows customers value them. Try and get them all. Any surprises?

How to Make Remote Work Actually Work

Hubspot

One of my favorite things about working remotely -- which I do a few times a month -- is the freedom to get comfortable. When I work from home, I'm usually find myself in one of three positions: sitting up at the table, laying down with my laptop, or buried in a pillow avalanche on my couch. Why is remote work becoming such a big deal? How to Make Remote Work Work.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.

Crafting content that works

Biznology

For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. If you can weave a narrative through the individual items you publish and through your work as a whole, you’ll grab your audience’s attention in a way few other approaches can match. The post Crafting content that works appeared first on Biznology. It should.

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Does Paid Social Media Work?

It's All About Revenue

Wondering what works for other businesses? It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Read the full story on Social Media Examiner.

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When all the hard work on social media … just doesn’t work

grow - Practical Marketing Solutions

Nobody has worked harder to build a digital consulting business than Ray. And, it didn’t work. The following post is about the choice I made to leave my company, NewRayCom to work in a Call Center. When social media doesn’t work. thought I had thrown away the last six years working as a digital marketer. And, it didn't work. What went wrong?

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Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. This is not just my opinion. And only a small percentage reported effective data management practices.

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Content Strategy for Marketing

even as a one-time campaign no longer works. What Others Say About Working With Content Science 3 6 8 10 11 13 15 16 18 20 Table of Contents The Value of. has worked well for companies ranging from Dell to The Coca-Cola Company to. Strategy That Leads to More Work. develop strategy with an eye toward how it will generate more work for. your content strategy works.

Trade Shows Can Work!-new idea!

Your Sales Management Guru

Trade Shows Can Work-new idea ! NOTE: Several weeks ago I wrote a blog on “ Why Trade Shows Don’t Work” , shortly after a good friend, Todd Schnick, wrote me a note to discuss how he makes trade shows work!  I asked Todd to write a blog regarding how he works with organizations in a very unique manner using podcasts.  The blog below is Todd’s.  I hope you enjoy!  Shame.

How Google Works [Infographic]

Hubspot

So how does Google actually work? Ever wonder how Google manages to serve you just the content you''re looking for? You put in a few words, and within a few microseconds, you''ve got pages and pages of results ready to address your query. It''s so fast, so accurate, and so comprehensive, it almost seems like magic. Almost. Check it out below: SEO Daily Weekly

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Industrial Content Marketing: Awareness to Conversion Takes Time and Hard Work

Industrial Marketing Today

Often, their stated […] The post Industrial Content Marketing: Awareness to Conversion Takes Time and Hard Work by Achinta Mitra appeared first on Industrial Marketing Today. Industrial content marketing success for most manufacturers and other industrial companies is usually measured  by an increase in the number of RFQs/RFPs. This is only a content summary.

10 Marketing Reports Everyone Working Online Should Read

ScribbleLive

Through testing different approaches, marketers can get a sense of what works best for their demographics. Because there is often a lot of content created off the heals of these trends, it can be difficult to get the full scope of what actually works. Companies and organizations work every year to bring a bit more clarity to the field by diving deep and asking the bigger questions.

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Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

5 Big tips to make LinkedIn ads work for you

grow - Practical Marketing Solutions

Stop expecting people to work that way. 3. One of the best converting offers I’ve worked with was a piece of content promoted with the line “we’ve read all the books so you don’t have to.” ” We didn’t promise profits, growth, or business efficiency, even though that is the space we were working in. And it worked extremely well. 4.

Your client is your work-time spouse

Biznology

Just because we’re digital and work in the cloud doesn’t mean everyone does. They choose you because they like you, trust you, and want to spend time with you during their work hours. Clients choose you for three reasons: 1) to do the job 2) what hiring you says about them 3) to have a cool new work-time best friend. We spend upwards of 16-hours-a-day working.

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BANT May Not Work in Qualifying Leads for Industrial Sales

Industrial Marketing Today

It made a lot of sense from salesperson’s point of view because they want to know up front if the prospect has the money or can […] The post BANT May Not Work in Qualifying Leads for Industrial Sales by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Please click on the headline to read the full article.

BANT 101

When social media marketing doesn’t work

grow - Practical Marketing Solutions

Sure there can be a social component at some point, but in this situation, advertising still works. This seems so obvious but when I see blog posts and journal articles describing advertising as a failure in this mad rush to surround our customers with social media content, I thought it was appropriate to simply say, advertising still works … really well. : ) Comments? Comments?

Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

56 Reasons Why Content Marketing Works

B2B Marketing Insider

56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Marketers work in very small teams: 81% of all content teams contain fewer than six people. The post 56 Reasons Why Content Marketing Works appeared first on B2B Marketing Insider. By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). We believe three things absolutely: 1. Where Are We Coming From?

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