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Infographic of the Week: Social Networking at Work

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Simply Zesty brings us some interesting visuals on how social media is seen at work (in the UK…but let’s be honest, it’s probably similar in the US!). Infographics infographic social networking at workA new set of stats show that two out of every three people agree that social media should be banned in the workplace.

Twitter, Facebook and Blogging Training Sessions

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How Facebook works. I’ll be holding several 101 and 102 training sessions throughout the summer through the TEDCenter at Syracuse University. The topics we’ll hit are:   Twitter. Facebook. Blogging. Hope you’ll join! Also, please keep in mind that we hold virtual training sessions for individuals and groups via Google+ Hangouts or Skype. TWITTER 101: Twitter Language, Etiquette and Rules. Maximizing your profile. Putting together your content plan: what, when, how and why. How and why to connect with others. Staffing and resources. Case studies. TWITTER 102.

Google+ Hangouts: The Future of Live Broadcasting [Event Summary] #SMWNYC #SMWGoogle

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Google has been working to make Hangouts a 21st-century broadcast platform that anyone can use to live stream conversations to the world. We’re here at Social Media Week 2014 in NYC! Panel Description: . You may have used Google+ Hangouts to connect with friends online, but did you know that you can broadcast Hangouts to a live global audience, record them to YouTube to broadcast later, and even develop apps to run within Hangouts? And some of the most innovative organizations on the web are redefining the future of live broadcasting on Hangouts. What they want for the future?

Bernie Fine, Communications, and PR Crisis Management

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Also, Dan Klamm, our Assistant Director, worked very closely with our student social media team during the situation, and has a great write-up specifically on how the team itself behaved. Let’s be honest, if given the choice, did any of us  want to work through a holiday (from, say, the beach in Nicaragua?)? You should definitely read it. Social Media Team. Be neutral.

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Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

Multimedia Storytelling – Crafting Authentic, Compelling Narratives #eduweb12 #highered

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Slideshows work well for event coverage – compress time. Sometimes the most simple approach is the one that works the best. Discussion on multimedia use from Renee Basick , Director of Multimedia Initiatives at University of Chicago. PHOTOGRAPHY. Use slideshows when you can identify a strong narrative arc. Use galleries to convey a theme through images. Capture critical moments.

The Importance of Making Your Content Rule: Chatting with @cc_chapman #highered

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Tools do  nothing , you have to do the work. Until you actually do the work, it won’t work. Cover your bases, and make sure your content works across platforms. We were able to listen to CC Chapman today speak about content production and making completely awesome content for your audience. CC is a best selling author and award winning marketing expert.

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Tumblr CEO David Karp talks about innovation on the web [#IUNY13]

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Safian: You started something called Storyboards… and it wasn’t something that had metrics for success, and then at some point you decided it wasn’t working, and it got shut down. Fast Company Editor Robert Safian sits down with Tumblr’s CEO, David Karp, for a wide-ranging exploration of what it means to innovate on the web and in the social sphere today. And ad platform?

Social Media for Non-Profits Presentations #SMBSyr

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They spoke about how they put together a strategy, how they manage their social media accounts, how they chose what they used, and what worked (and didn’t work!) As part of our eighth session of Social Media Breakfast Syracuse sessions, we focused on using social media as a non-profit, and had four outstanding speakers. well for them and why. I’ve included the four presentations below, and there’s also a great round-up by Joe Cunningham at Cowley Associates. Be sure to check our next gathering if you’re in the area! Rescue Mission of CNY.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

With Showpad, sales and marketing teams work better together to. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. Additionally, 77% of marketers say content is core to business success. and value.

Social Media in Higher Ed: Take the activity out of the social channel and be a community facilitator

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The first point Dan makes, Coordination Across Campus, is one of particular interest to me: “While social media roles are often housed in a central marketing or communications office, it’s imperative that social media managers have strong relationships with departments across campus and that they keep up constant communication.&#. …does it? That’s value out the door.

Steve Nicholls on Social Media as a Crucial Component for Success

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Answers gives the chance to ask questions to the entire web community and receive a plethora of answers, Wikinews allows people to work jointly in order to write objective news articles and GoToWebinar is a conferencing tool that makes long-distance training possible. Finally, social media allows collaboration, i.e. co-working on a certain project, or participating in its development. Thinking of a business strategy without social media has become antiquated, unless you travel at least 20 years back in time. Social media is materialized through its many applications.

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Infographic of the Week: A Visual Guide to SEO [INFOGRAPHIC]

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Check exactly how SEO works and what it can do for you! We all know what Search Engine Optimization is (…or maybe we don’t). BUT, regardless, we have found the infographic to fix all of that! Thanks BloggingPro! By: BloggingPro. Uncategorized Marketing SEO SEO explanation

The Four Stages of Community, and How They Relate to Your Community Management Goals

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Community management is continuing to mature, with best-practices and definitions still being worked through. ”  At this point the process is more proactive, with more budget likely being allocated to the process, and prescriptions focus on ways to incorporate more of the organization and work towards scalability. CMM3 organizations have reached full-blown Community status.

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”

Social media, journalism, personal branding and value. What does it all mean?

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No matter who you are and what line of work you’re in, chances are the people around you know that you have opinions. How does opinion fit into the world of social media for business, communication, journalism… publishing in a digital world where information – facts or opinions – can be made public in a matter of seconds?

The Role of a Social Media Communicator During a Crisis: A conversation with @Chrisbrogan

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Chris Brogan brought up a good question on his blog earlier today – using myself and our SU social media team as an example.  ”What’s the role of a social media communications team during a crisis situation like alleged sex abuse scandals? One role I played was to make sure my team had direction in terms of how we should be moving forward as the day progressed. Cheers, Kate.

Mario Batali as a Media Maven [#IUNY13]

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It doesn’t work that way. So it doesn’t work if you just use things responsibly, others will follow in-kind. They’re run specifically by the operator, all of them who’ve worked with us for a long time. Batali: Keep your head down, work hard, and listen to the people around you because they know more than you. Does social media help? Rule breaking?

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78 Percent of Executives Admit That Having a Social Strategy is Critical to Business Success

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66% of executives believe that social applications for business represent a fundamental shift in how work will get done and how companies will engage with customers. 70% of executives and 51% of millennials have downloaded at least 1 web-based application for work use either on their mobile device or personal computer. 92% of executives and 82% of millennials believe that work-related web-based apps greatly or somewhat increased their productivity. We’ve highlighted many of the key findings of the report below. Let us know your thoughts below!

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.

Social media means finding continual “Instant Marketing” opportunities

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Mike Shaver, Director of Engineering at Facebook, was recently interviewed by Robert Scoble about some of the things they’ve been working on over there. In one exchange: “We talk about relevance, but we also talk about impact. How can we make the next five seconds of looking at Facebook the most valuable? You don’t have to think about how to say, “I liked it.”. This is really interesting, and indicative of a few larger trends coming together: Social media and the speed at which information and actions happen on platforms like Facebook or Twitter.

#SXSW panel: The Steroid Culture of Social Media: You use? #sxswsteroids

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Each day he worked hard on the fundamentals of the game. This is a little late to get up, but better than nothing!  I saw a few good panels down at SXSW, but one of the more notable ones (ok, my favorite, both for content and format) was “The Steroid Culture of Social Media: You use?&#   It had the following description: “Ever think about taking shortcuts to boost your numbers?

Stats to think about when putting together a great tweet

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Giving your opinion about something is considered worth reading only 30% of the time, and it works better if you don’t do it often and if you’re particularly witty or useful. I was plowing through the May issue of Harvard Business Review and came across some good statistics on Twitter that can help us all make better tweets. 36% of tweets are “Worth Reading.”

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Brands as Content Agents: Creators, Providers and Publishers [#IUNY13 Panel]

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It was important then to make sure we worked together and not just a vendor or third-party relationship. We bought our digital voice back, we work with our partners to get them more tapped into our voice. A discussion with Bonin Bough, VP of Global Media and Consumer Engagement for Mondelez International, Deborah Conrad, Corporate VP and CMO of Intel, Fernando Machado, of Unilever, and Steve Phelps, SVP and CMO of NASCAR, on how brands have learned to collaborate in new ways to produce stories that get attention and move an audience toward action. How do we deal with legal?

Content Strategy for Marketing

even as a one-time campaign no longer works. What Others Say About Working With Content Science 3 6 8 10 11 13 15 16 18 20 Table of Contents The Value of. has worked well for companies ranging from Dell to The Coca-Cola Company to. Strategy That Leads to More Work. develop strategy with an eye toward how it will generate more work for. your content strategy works.

[Jun 25 - Jul 1] Social Media Highlights

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Read More about  How Google Take Out Works (Via Venture Beat), and  Google Analytics’s improvement (Via ReadWriteWeb). Google + Project Launched on Tuesday. Launched on Tuesday, Google + Project, the long anticipated Social Networks, marks a grand ambition of the Search Engine Giant into Social Mediasphere. The newly updated Google + UI highly resembles that of Facebook.

Reinventing News on Your University Website: Chatting with @radiofreegeorgy #highered

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When Georgy was working at Tufts, there were two different outlets for news, and no one knew what to do with them. Everyone needs to work together, in the service of institutional goals. Storytelling takes work and it takes structure in order to work. Georgy is a writer, speaker and consultant focused on digital communications in higher education and nonprofits.

Influencer Strategy: Developing Trust and Advocacy Through Content Co-Creation [Summary] #SMWNYC #SMWInfluencers

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What works? Here at Social Media Week NYC ! quick summary of a great workshop on influencer strategy. Description: Designed to help marketers discover fresh, new ways of incorporating influencers in their content marketing plans, this informative and interactive session will include ample discussion with major social influencers from a variety of social platforms (e.g. Instagram, YouTube, Pinterest, Twitter, etc.) Attendees will hear strategies and tips for getting the most out of influencer relationships from the point of view of the influencers themselves. What doesn’t?

Team Obama Talks Digital Vision: Strategies and Tools for 2012 and Beyond #SMWReuters #SMWNYC #SMWGov

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This drove a lot of how we worked the campaign. TEDDY: I want to talk a little bit about how our team works, and the principles and strategic vision that we work under. We don’t want to waste their time, we want it to be meaningful, real work. The same architects of the groundbreaking digital effort in 2008 have returned for 2012, but the game has changed.

Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

Your Marketing Plan: Integrating vs Aligning vs Separating

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In order to to make sure all of your marketing efforts are moving in the right direction, you need to make an overall assessment of what’s working, where your market is, what tools and tactics will best help you reach your goals, etc. A few days ago, Eric Brown wrote a good piece over at Social Media Explorer about “un-integrating&# your marketing program.

Platforms Shaping Our World – Panel discussion at #2012Academic Summit

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The Reference Search may also be rally helpful to find anyone in your network that may have worked at a specific place. Photos are a big piece of any social network, and we’ve worked hard to make them pop. This is the useful part of Tumblr that makes it work. We’ve done the hard work of making sure you’re following legitimate journalists, with verified information. People applying the way they work with existing media in a social way. But that’s not going to work long-term. Part of the Edelman Academic Summit 2012. Speakers.

Creating, Curating and Distributing Content Worth Sharing from #2012AcademicSummit

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News was linear, it started at the top, and worked it’s way down. There’s this myth out there that you can just “create” a viral video and have it work. The afternoon discussion on The New Content Imperative at Edelman’s 2012 Academic Summit. Speakers. Andy Wiedlin, Chief Revenue Officer  at Buzzfeed. Jack Teuber, Managing Director, Global and US Digital Marketing  for PwC. Rebecca Lieb, DIgital Advertising/Media Analyst  for the Altimeter Group. Moderator. Julia Hood. There’s time in it. Jack:  We use content in two ways. Can you be too slick?

Guest post: @tracytilly on blogging as a job recruiter in Syracuse

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She’s passionate about helping people find their next best career through providing job search advice culled from my 4+ years working as a recruiter. Our content works because it is what we know. We love to bake, work out and use social media but we aren’t specialist in those topics. Today we have a guest post by Tracy Tillapough, or Tracy Tilly.  Tracy is a Technical Recruiter at Professionals Incorporated in Syracuse, NY and a Job Coach Consultant. Tracy manages Professionals Incorporate , the agenciy’s blog, geared toward job seekers. 

Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

Foursquare’s Got It Goin’ On

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Here’s how it works. In recent months we’ve seen a sudden surge in growth and development going on in the social media world with new products like Google + and Facebook’s latest feature, group and video chat.  Well, I think it is still worth talking about Foursquare and the exciting wave that they’ve been surfing. This New York City start-up has seriously kicked it up a notch in 2011.