Let us know if you try any of these, or have other ones that work! Creating social content requires skill, but like any skill it can be refined with some practice and tips. This month HubSpot came out with a great report on 100 Community Manager Content Ideas. We thought we’d pull a few good ones out for you, below. Whether you’re a beginner looking for some guidance or an expert looking for some fresh ideas, the following tips will help you create innovative, original and interesting content for the correct social media platform. Relate your how?to We’d love to her all about it! MORE >>

Mike Shaver, Director of Engineering at Facebook, was recently interviewed by Robert Scoble about some of the things they’ve been working on over there. In one exchange: “We talk about relevance, but we also talk about impact. How can we make the next five seconds of looking at Facebook the most valuable? How do we make the next five seconds of the things you could see of your friends most valuable? You don’t have to think about how to say, “I liked it.”. There are now multiple opportunities (or missed opportunities!) to capture the attention of your audience. MORE >>

As part of our work with Syracuse University on their social media this summer, I’ve had the pleasure of working with Dan, and his ideas in this article are well-thought out and  worth the read. Colleague Dan Klamm, Marketing & Communications Coordinater for Syracuse University’s Career Center,  had an insightful article today in Mashable about 4 Ways Colleges Can Take Their Social Media Presence to the Next Level. It’s not just about responding to tweets or Facebook posts, and making sure the platforms are running smoothly. …does it? Related articles. MORE >>

No matter who you are and what line of work you’re in, chances are the people around you know that you have opinions. How does opinion fit into the world of social media for business, communication, journalism… publishing in a digital world where information – facts or opinions – can be made public in a matter of seconds? It depends on what type of opinion you choose to share and how well you present it. But how far do those human feelings need to go?  Again, this is just like being an actual person.  MORE >>

Anecdotal evidence works great too. Today’s Guest Post is by Kristin Zajac, a social media marketing enthusiast and recent MBA graduate from the MIT Sloan School of Management. Find her on Twitter and LinkedIn. Feel like you spend as much time trying to “sell” your own organization on the value of participating in social media as you do actually harnessing value from Twitter, LinkedIn, and Facebook? You’re not alone. How many of these objections sound familiar? “Twitter is just for posting personal updates that no one cares about. We can’t let that happen.&#. MORE >>