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5 Lead Nurture Campaigns that Build Pipeline and Support ROI

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The second is figuring out how to make those lead nurturing campaigns work harder. She looked at the current program metrics to determine which messaging worked and which didn’t. As you work to nurture leads, consider asking for input about your products or services. If so, that’s a great first step. Not bad, right?

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6 Reasons to Repost Your Content on Social Media

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Here’s why this works so well, and why you need to be adding this tactic to your work … immediately. Still, it takes barely five minutes of work to review your social media feed from the last few days, pick about 10-20% of what you’ve posted, and just click a few times to re-queue those shares. And it’s practically free.

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Sales and Marketing Alignment: Why it Matters

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They share common goals— driving revenue for their company —but poor communication regularly gets in the way of these two teams working together. Sales and Marketing Best Practices: Why Work Together? And the teams themselves will have a more difficult time meeting their goals and doing their best work.

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How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates

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Here’s how we tackled the process: Inventoried what we had We looked at current program metrics to determine what messaging was working and what wasn’t. This is not Kelsey Yen hard at work updating our email marketing automation workflow and programs, but hey it could be! What’s working and what isn’t?

Open Rate 215
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The People Factor in Marketing Automation ROI

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Similar to other technologies, marketing automation can only work as well as the people behind it. Marketing automation moves the tedious work off your team’s plate so they can focus on higher-level and more rewarding work. And that’s your people. And it’s no secret that turnover has a high price tag.

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3 Ways to Start Earning Links

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Examples include working with so-called experts to include your website in directories or similar strategies designed to game the system and get ranked higher. A smart way to do this is to research what already works well for a company. An intro to the topic you’d like to pitch and why you think it works well for their audience.

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Integrate Sales and Marketing Software to Streamline Processes

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When the two platforms work together, magic happens. Once your sales and marketing software is working together, alignment between teams should be easier. Work with leadership to create formal opportunities to collaborate, such as annual or quarterly kickoffs (remote, hybrid, or otherwise).