The Forward Observer

DECEMBER 8, 2023

With this growth strategy mindset, your teams will know what they’re supposed to be doing, have the skills to accomplish their work at a high level and be properly supported by systems, processes, and environment. He has worked with Fortune 50 clients and businesses of all sizes around the world to lead business growth.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

The Forward Observer

JANUARY 5, 2024

Before starting Gallant, Chris worked in advertising as a strategic planner in New York City and Austin, Texas developing nationally recognized campaigns for Fortune 500 brands and highly respected nonprofits, including AARP, Lowe’s Home Improvement, Hyatt Hotels, Ace Hardware, and John Deere. Connect the Dots. Create New Categories.

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152

The Forward Observer

NOVEMBER 10, 2023

The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

The Forward Observer

MARCH 15, 2024

His work can be seen in tech brands including Intel and Texas Instruments and categories like banks and insurance companies. He is also a consultant, conference speaker, and Emeritus Professor at USC. Dr. Weiss has developed a rigorous process for benefit positioning in his consulting with global technology companies.

Brand Identity 189

Brand Identity Branding Work Management Marketing Management 189

The Forward Observer

FEBRUARY 2, 2024

It is about a sales representative whose old ways of selling are not working anymore. The Sale Is In The Tale by John Livesay About the Book John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling , presents us with a business fable set in Austin, Texas.

Top of Funnel 278

Top of Funnel Storytelling Amazon Buyer's Journey 278

The Forward Observer

NOVEMBER 24, 2023

The StorySelling Method will teach you how to tell powerful stories that actually work in sales. Before starting his storytelling business, Philipp worked for nearly a decade at Uber, Bain & Company, and Blackstone. Do you want to stand out in a very competitive market? Or do you want to accelerate your sales career?

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

The Forward Observer

OCTOBER 27, 2023

Drawing on his extensive experience working with churches, corporations, and nonprofits, as well as his recent work with Social Media Examiner , Phil Mershon shares an inspirational model that reveals how to minimize five common negative forces and uniquely craft meaningful moments for each audience served.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

The Forward Observer

DECEMBER 22, 2023

Since founding her marketing firm Clarity Quest in 2001, Christine has worked with technology, life sciences, and healthcare firms on marketing strategy, business planning, and marketing implementation. Christine earned undergraduate and graduate degrees in electrical engineering, and an MBA – and holds eight U.S. patents.

Planning 161

Planning Work Management Cold Calling Marketing & Strategy 161

The Forward Observer

DECEMBER 15, 2023

An online marketer since 2000, she began her track record as a marketing executive and product growth advisor in 2010, working with high-growth recurring-revenue startups. Georgiana is a strategic advisor and speaker who’s passionate about turning customer value into revenue-generating outcomes. And, interesting fact – she’s Canadian!

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169

The Forward Observer

JANUARY 12, 2024

Allyson now works with founders and VCs to accelerate their startups’ growth. About the Author Allyson Letteri is a marketing leader and startup advisor who helps tech startups launch winning go-to-market strategies.

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

The Forward Observer

NOVEMBER 27, 2023

2024 Day-to-Day Calendar: A Year Of Doing Work That Matters by Seth Godin About the Calendar Start your day with a motivating message from entrepreneur, bestselling author, and popular speaker Seth Godin. Be informed, inspired, and challenged with this new daily calendar. ″x 4.5″ ″x 4.5″

Click Rate 130

Click Rate Amazon Marketing & Strategy Paid Search Agency 130

The Forward Observer

FEBRUARY 9, 2024

The AI Playbook: Mastering the Rare Art of Machine Learning Deployment by Eric Siegel About the Book In his bestselling first book, Eric Siegel explained how machine learning works. Eric’s interdisciplinary work bridges the stubborn technology/business gap. Now, in The AI Playbook , he shows how to capitalize on it.

Click Rate 339

Click Rate Case Studies Paid Search Agency Amazon 339

The Forward Observer

FEBRUARY 16, 2024

He has shot more than 1 million photos, interviewed thousands of musicians, and documented and published his work in the limited edition book Down In Front. Also an accomplished rock photographer, Jason photographs the world’s biggest rock stars on stages across Europe and the US.

Advertising Agencies 169

Advertising Agencies Planning B2B Thought Leadership Paid Search Agency 169