KoMarketing Associates

FEBRUARY 14, 2019

Ascend2 recently conducted the “Marketing Technology Trends Survey” and discovered that the majority of marketers (63 percent) are still “working on it” when it comes to implementing MarTech. However, new research suggests that they are struggling to reach their goals and see an ROI from their efforts.

Customer Surveys 149

Customer Surveys Digital Transformation Marketing & Strategy ROI 149

KoMarketing Associates

JUNE 18, 2018

As marketers look to keep up with customer expectations, new research suggests that buyers are skeptical of their efforts right out of the gate. SurveyMonkey recently published the “7 Highly Effective Ways to Elevate Buyer Trust” report, which contained responses from buyers on their perception of marketing practices.

Trust Marketing 149

Trust Marketing Customer Surveys Custom Publishing Statistics 149

KoMarketing Associates

APRIL 12, 2016

When I worked in-house for a large client-facing B2B company, we often were frustrated at missteps and the lack of communication between the sales department and our department, which created marketing campaigns for clients. While I eventually left that company to work on my own, hindsight is, as always, 20/20. Set Expectations.

B2B Sales 120

B2B Sales B2B Marketing B2B Marketing Proposals 120

KoMarketing Associates

DECEMBER 18, 2014

My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. Starting our relationship on social led to a 66% response rate for email outreach for one specific initiative (6 of the 9 targets we emailed responded to us about working together).

Social Media 120

Social Media SEO Media Link Building 120

KoMarketing Associates

MARCH 18, 2014

If a company’s email has formatting issues, their links don’t work, or images don’t load correctly, most users will simply delete the email, especially while they are trying to sift through their work email. In addition, designing for mobile email is becoming key for any industry. Creativity Matters.

Work Management 120

Work Management Email Marketing B2B Marketing Marketing & Strategy 120

KoMarketing Associates

MARCH 26, 2015

To illustrate this philosophy at work, let’s take a look at a few recent examples of the KoMarketing team collaborating both internally and externally: Internal Collaboration. For our team, this type of work requires an “all hands on deck” approach to successfully place content on relevant industry sites. Final Thoughts.

Content Marketing 120

Content Marketing B2B Thought Leadership Content Curation 120

KoMarketing Associates

MAY 26, 2015

At KoMarketing, we work with B2B marketers who represent the software technology and industrial manufacturing industries. I know we work with both enterprises and small businesses, how might that plan differ amongst them? Work to get them peeling back that onion of information inside them.

SME 120

SME B2B Marketing Planning Content Marketing 120

KoMarketing Associates

APRIL 9, 2012

Here’s how it works: Step One : Sign-up via Google’s Official Blog to receive a monthly password-protected report of your data and usage. An important feature here is the “Services” tab, which allows you to view, enable, or disable your web history if you’re uncomfortable with Google tracking such information.

Privacy Policies 120

Privacy Policies Privacy Work Management Google 120

KoMarketing Associates

AUGUST 30, 2022

As a result of the Covid-19 pandemic, many marketing teams have adopted a remote or hybrid work arrangement. Optimizely recently published its “Hybrid Work Impacts Delivery of Exceptional Customer Experiences” report, shedding light on how this shift has changed the way marketers operate.

Marketing Report 242

Marketing Report Work Management Statistics Custom Publishing 242

KoMarketing Associates

JANUARY 12, 2023

Last year flew by and it was another tremendous year of hard work, growth, and success for our organization. Through it all, I have continued to have the good fortune of working with great team members and clients. Fast forward more than ten years to the present day, and I can’t believe I failed to write a single blog post in 2022.

Demand Generation Agencies 259

Demand Generation Agencies Paid Search Agency B2B Marketing Ad Building 259

KoMarketing Associates

JUNE 14, 2023

However, the researchers behind the report note that they are working to resolve these pain points. “As As strategies get more sophisticated, marketers are more aware of gaps in measurement and data related to the overall business because they’re actively working to solve for them,” wrote the authors of the report.

B2B Marketing 227

B2B Marketing B2B Business Advertising Agencies 227

KoMarketing Associates

SEPTEMBER 21, 2022

However, most developers (51%) said they work very well with marketers and mobile product owners. The growth in management tools is likely a result of marketing teams operating their day-to-day work in an ever more digital fashion — including greater support for remote work,” explained the researchers.

Marketing Report 208

Marketing Report Work Management Mobile Marketing Marketing Management 208

KoMarketing Associates

DECEMBER 29, 2022

The growth in management tools is likely a result of marketing teams operating their day-to-day work in an ever more digital fashion — including greater support for remote work,” wrote the authors of the report. Sales and commerce (24%) and social and relationships (17%) martech have also seen growth.

Planning 220

Planning Work Management Budget Programs Paid Search Agency 220

KoMarketing Associates

JANUARY 4, 2023

Impact.com teamed up with WARC to conduct the “Aligning Marketers and Influencers” report, and statistics indicated that most marketers (65%) now believe that influencer collaborations work for them more often than not. About 12% of respondents stated that it almost always works for them.

Marketing Report 217

Marketing Report Statistics Marketing Tactics 217

KoMarketing Associates

JULY 2, 2020

Among the companies KoMarketing works with, most B2B marketers do use LinkedIn ads, though they may not use them extensively. These examples of B2B social media ads and the principles behind why they work can improve your return on ad spend significantly. Yes – and it works. Does it work? And yet, it’s still working.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

MAY 25, 2022

Does Google Ads Work for B2B? . Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

SEPTEMBER 28, 2022

Impact.com recently partnered with WARC to publish the “Aligning Marketers and Influencers” report, and statistics indicated that the majority of marketers (65%) now admit that influencer collaborations work for them more often than not. Approximately 12% said that it almost always works for them.­­.

Advertising Agencies 209

Advertising Agencies Custom Publishing Social Media Inbound Marketing 209

KoMarketing Associates

MARCH 10, 2021

Most B2B firms don’t have products quite as alluring as wine… at least until you start talking about the raises people might get as a result of working with your company. The paid model may not work for B2B marketers who want to promote their own content, but consider this: All these newsletters could become a new channel for advertisers.

Twitter 295

Twitter B2B Marketing B2B Paid Search Agency 295

KoMarketing Associates

JULY 7, 2022

The growth in management tools is likely a result of marketing teams operating their day-to-day work in an ever more digital fashion — including greater support for remote work,” wrote the researchers behind the report. However, it is worth noting that every category of martech has grown over the last two years, in general.

Marketing Report 213

Marketing Report Work Management Paid Search Agency Statistics 213

KoMarketing Associates

MAY 3, 2022

The problem is, not all content marketing is effective, and many businesses get so caught up in creating content that they fail to track the content marketing metrics that actually help them see what works—and what doesn’t. . If you’re not sure which B2B content marketing metrics to track, start with your goals and work backwards.

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

JANUARY 6, 2021

Although marketers appear to be struggling in terms of providing a more comprehensive CX, previous research indicates that they are working to make improvements sooner rather than later. UserTesting published its “2020 CX Industry Report,” and data showed that most marketers (60%) agree that their company is customer-centric.

Enterprise Management 294

Enterprise Management Work Management Custom Publishing Statistics 294

KoMarketing Associates

DECEMBER 5, 2017

Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

JUNE 10, 2020

As B2B content marketers constantly review and optimize their work, this question becomes ever more pressing as engagement rates drop and marketing budgets have to be justified. The important thing to remember with charts and graphs is that they work best when they are given context. Illustrations. Infographics.

B2B Marketing 295

B2B Marketing Examples Content Marketing B2B 295

KoMarketing Associates

MARCH 22, 2023

Broadridge recently published its “2023 CX and Communications Consumer Insights Report,” and statistics indicated that the majority of customers (63%) now believe that most of the companies they work with need to improve the customer experience. This is compared to the 35% who said the same back in 2019.

Marketing Report 221

Marketing Report Planning Forrester Custom Publishing 221

KoMarketing Associates

MAY 13, 2021

This indicates that there is still work to do in this area before marketers can reap the benefits of initiatives in this area. This is not the first batch of research to suggest that marketers have had problems in terms of measuring the impact of their work with social media. Revenue and Social Media Marketing.

Social Media 215

Social Media Social Marketing Media Mobile Advertising 215

KoMarketing Associates

APRIL 8, 2020

Lean Data recently published “The State of Revenue Operations” report, looking back on how the customer experience shaped B2B marketers’ work back in all of 2019. Only 23% of all marketers claimed that they were “fully” aligned and worked collaboratively with key stakeholders across their organization.

B2B Marketing 262

B2B Marketing B2B Differentiation Advertising Benchmark 262

KoMarketing Associates

DECEMBER 8, 2021

The benchmarks and strategies that worked just a few years ago might not have the same impact today. For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. Once the sale is done, your work is over right?

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

JUNE 30, 2021

Despite all that, at least marketers are working the problem. Lead qualification strategies are evolving, and every year B2B marketers improve on what’s working and drop what isn’t working. At least one of the lead generation metrics you track should be which media channels work best for you.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

KoMarketing Associates

APRIL 12, 2023

Broadridge published its “2023 CX and Communications Consumer Insights Report,” and data indicated that most customers (63%) now agree that most companies they work with need to improve the customer experience. Back in 2019, only 35% agreed with this sentiment.

Marketing Report 209

Marketing Report B2B Marketing Planning B2B 209

KoMarketing Associates

JULY 13, 2022

Sales and marketing alignment has been a struggle for quite some time, and previous research shed light on just how little marketers and sales personnel have been working together. Marketers Strive for More Alignment to Reach Key Goals.

Marketing Report 259

Marketing Report Advertising Agencies Marketing & Strategy Statistics 259

KoMarketing Associates

OCTOBER 25, 2022

Marketers are always on the look out for new and exciting tech to both improve the quality of their marketing, and make their work lives easier,” wrote the authors behind the report. In general, most marketers (49%) are looking to balance a focus between acquiring new martech and integrating their existing technology.

Marketing Report 230

Marketing Report Marketing Budget Creation Planning Advertising Agencies 230

KoMarketing Associates

JULY 19, 2022

Nearly 13% are also working on sending out more targeted email marketing campaigns. However, many B2B digital marketers are developing solutions to rebound from these challenges. Approximately 15% state that they are now developing new content marketing , while 13% are targeting new keywords.

Account Based Marketing 256

Account Based Marketing B2B Marketing Marketing Report Google 256

KoMarketing Associates

NOVEMBER 29, 2022

Approximately 93% of respondents admitted that they either have a plan or they are working on one to pivot from an in-person event to a virtual event, if necessary. That being said, marketers are still preparing for unexpected roadblocks that may arise following the Covid-19 pandemic. The Revival of B2B In-Person Marketing Events.

Personalization 218

Personalization Planning Conference Statistics 218

KoMarketing Associates

OCTOBER 18, 2022

Marketers are always on the look out for new and exciting tech to both improve the quality of their marketing, and make their work lives easier,” wrote the researchers behind the report.

B2B Marketing 213

B2B Marketing B2B Statistics Marketing & Strategy 213

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. So being able to create personalized experiences at scale and test what works best can be extremely powerful.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

MARCH 8, 2022

Marketing automation is only as effective as the resources dedicated to utilizing and optimizing it to the fullest potential, and this isn’t easy work,” stated the researchers behind the report. That being said, marketers are still acutely aware of the advantages of utilizing marketing automation.

Marketing Automation 270

Marketing Automation Automation Intent Signal Demand Generation 270

KoMarketing Associates

APRIL 10, 2020

Take the time to work more specifically on evaluating the quality of lead opportunities in addition to efforts associated with driving an increased number of leads for the organization. When performance is down the real work begins. Quality And Quantity. Get Engaged in the Sales Process. Final Thoughts.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253