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  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 5, 2012
    [Work] Did You Make A Resolution That Will Help Your Inside Sales Success?
    I’ve read a lot of interesting takes on working efficiently during the Holidays and I was really pleased with the opportunities AG Inside Sales Reps were able to uncover right through the 30th. Why not cut back on your habits and work towards a routine you can keep for the year? Ahhh Resolutions. The same goes for business.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 11, 2010
    [Work] Pulling In Multiple Contacts Into Your Sales Prospecting Process
    Every time this happens I am reminded that those weeks of work resulted in wasted calls, tailored emails and time. We are all guilty of trying to glorify our process and get through gate keepers with white lies, and sure every now and then it works, but it’s a crappy process. Warm Regards, Jill Ryan XYZ Company 000-000-0000.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JUNE 10, 2010
    [Work] 4 Tips for Sale Reps to Get Better Results from Inside Sales Teams
    Working directly with the Sales reps has been the most helpful tool in enhancing my performance levels, and thus the amount of leads I commit to client pipeline. Several of the "young guns" I work with have also had success with this approach. How can we avoid this huge waste of time? Make sure to listening in on BDR's calls.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 7, 2012
    [Work] The Future of Social Media in 2013: Six Points to Consider
    As we all leave our digital footprints, we are not only representing ourselves, we are representing the brands we work for and the brands we ‘talk’ about via social. She is currently working on her PhD in Business with an emphasis on Marketing; her dissertation research is focused on Social Media. Here’s my best educated guess.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 30, 2010
    [Work] Identify Website Users: Capture More Sales Opportunities
    Russ Hill, the company president, explains how it works and has given our readers a free trial. One of our strategic partners, Ultimate Leads , has come up with an intriguing service to help you identify who’s coming to your site by company. Now you can!  Who’s Looking at YOU? B2B marketers need more.
  • B2BMARKETINGSMARTS  |  WEDNESDAY, OCTOBER 27, 2010
    [Work] Two more ways to keep the camels out of B2B marketing.
    recognize that it’s important for companies to promote an environment in which everyone feels like they are part of a team working together toward a common goal. The Business Marketing Institute’s  Tuesday Marketing Notes email this week featured a post by Doug Kessler of Velocity , a London-based B2B marketing agency.
  • WRITING ON THE WEB  |  TUESDAY, FEBRUARY 14, 2012
    [Work] The Ladder of Emotional Values: Pleasure Reigns
    What can we understand about human motivations and values in order for content marketing to work? Online, an offer must work properly for consumers to feel secure. What emotions are people seeking to satisfy online? similar  hierarchy of emotional values  exists. Instead they go with their gut reactions. Videos. Music.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Work] How to Optimize Your Website for Sales Prospects
    For example, I was working with a large corporation that had all kinds of press releases, product announcements, fact sheets, blog posts, and partnership updates to choose from. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. Clients hate to read.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 26, 2013
    [Work] Marketing Automation Systems are on the Rise
    How Does it Work? Guest post by Gene Morris. Two common business terms combined describe the an increasingly popular outreach tool: marketing automation. According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012. What is Marketing Automation?
  • INBOUND SALES NETWORK  |  FRIDAY, MARCH 1, 2013
    [Work] Is Social Selling The New Door Opener?
    By working in tandem, you can utilize organization efforts to your sales people generate more leads and build their own brand. How do you sell in a world where you no longer have an informational advantage over customers? In 2013, many of your customers are likely as knowledgeable about your products as you are. Where to begin?
  • THE POINT  |  TUESDAY, JUNE 18, 2013
    [Work] Content Selling: How Sales Can Better Leverage Marketing Content
    One company we work with has used this approach to double their RFP win-rate to the tune of $7 million in incremental sales. talked with Daniel and his team to find out more about what they call an approach called “Content Selling.”. HS) What problem does KnowledgeTree solve? Or, they’ll waste time looking for content. Secondly: measurement.
  • NUSPARK  |  MONDAY, JULY 2, 2012
    [Work] Online Display & Social Media, Branding & Attribution- Affects on Conversions
    By studying how channels work or don’t work together, marketers can see how channels, or groups of channels, assist one another. Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. Lift is a term many publishers use as an outcome to their research. Rebook?
  • NUSPARK  |  MONDAY, JULY 2, 2012
    [Work] Online Display & Social Media, Branding & Attribution- Affects on Conversions
    By studying how channels work or don’t work together, marketers can see how channels, or groups of channels, assist one another. Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. Lift is a term many publishers use as an outcome to their research. Rebook?
  • NUSPARK  |  SATURDAY, JANUARY 21, 2012
    [Work] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
    If you’ve toured the NuSpark Marketing website, it’s evident that proper funnel optimization and lead management approaches must focus on the specific micro elements of the funnel in order for the entire lead generation process to work seamlessly.  I would look forward to discussion on any books you think should be on my “hall of fame” list. 
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 2, 2011
    [Work] Book review of Marshall Sponder’s Social Media Analytics
    I’ve worked with Marshall off and on for many years, hiring him on my analytics team at IBM ten years ago and working with him on client projects since. And Marshall does mention Converseon in the book, for whom I work as Chief Strategist. Image by mima_flickr via Flickr. Or how to calculate social media ROI?
  • WEBBIQUITY  |  THURSDAY, MARCH 3, 2011
    [Work] Best Website Design Guides and Tips of 2010
    Writing “web design inspiration can help you stay up to date on current trends, as well as seeing how to structure designs, control color palettes, work with usability, and understand the overall design process,&# Eric Shafer shares a gallery of beautiful and remarkable website designs. Tables are out; CSS is in. Visual Website Design.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 23, 2014
    [Work] Digital Agency and Call Tracking: Why This Agency Loves LogMyCalls
    We work with SMBs in the automotive industry. 'In our effort to provide data about both the impact and implementation of call tracking, we''re publishing more case studies. This particular case study is about a digital marketing firm serving the automotive industry. Overview. For many years Ed used another call tracking platform. The Switch.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 28, 2011
    [Work] High Momentum B2B Marketing & Sales Strategies: A Revenue Revolutionist’s Secrets To Success
    Personally, I’m excited to have the opportunity to work with Paul Albright , Marketo’s new Chief Revenue Officer, since he is one of these leaders. Support your claims with facts, and always work from the customer’s perspective in. Fail fast: if it’s not going to work, move on. Be data-centric and customer focused.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, MAY 1, 2012
    [Work] 5 Savvy Ways to Start a New Job
    People work out all kinds of needs at work. Get agreement on your personal KPIs and understand how your work will be evaluated. Establishing a good, clear and productive working relationship with your immediate supervisor will determine your near term career trajectory.  Document your work. They’re psyched.
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Work] How to Tweet Around the Clock Without Being on Twitter 24/7
    Schedule tweets -- this helps you work in buckets of time for more productivity. 'If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. Because those who tweet more often, tend to have more followers. Twitter
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 6, 2012
    [Work] Social Media Marketing: Is There A Generation Gap?
    Facebook works well for people who want to be found. He was formally trained as a journalist, working for newspapers and magazines throughout the country. What attending my high school reunion taught me about social media marketing. Some of you might grimace at the thought (was your high school experience really that bad?) No Twitter. 
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 11, 2012
    [Work] Marketing Profs’ Ann Handley Talks Creating Epic Content and Rick Springfield
    don’t segment, I don’t say I will spend an hour a day on Twitter, I know lot of people do and that works for them but for me it’s a much more seamless integration just into my daily life. He was amazing and I think it was that element of surprise that really worked for him. Ann Handley:  Make the customer the hero of your story.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 20, 2014
    [Work] A Report Card for Massive Open Online Courses (MOOC)
    After deciding to take a break from my doctoral studies about a year ago,  I enrolled in some of these courses for some inspiration to guide my dissertation work. She is currently working on her PhD in Business with an emphasis on Marketing; her dissertation research is focused on Social Media. 'The Frat Party of the Future. Really.
  • THE POINT  |  MONDAY, JULY 18, 2011
    [Work] Sample Outline for a Lead Generation White Paper
    How the new technology or service or business model works (including a technical description, if applicable). Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 31, 2011
    [Work] Sales Management: January is over; how do you feel?
    While that was a quick assessment and only somewhat scientific in scoring, my goal was too simply to focus on your sense of urgency and increase your awareness of everything that needs to be worked on as a sales leader. Sales Management: January is over; how do you feel? On Friday I had my two year eye exam. Is your sales team having fun? .
  • WEBBIQUITY  |  MONDAY, APRIL 19, 2010
    [Work] Five Big Shifts in Social Media Marketing
    Marketers now have to work harder and smarter to earn the attention of potential customers, not just buy it. Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. HP, P&G) to the channel (e.g. Buy my stuff now!&#
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 9, 2011
    [Work] The Rise of the Content Marketer « The Effective Marketer
    How you decide to work with it will determine whether you succeed or fail. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 With the change and addition of new marketing channels, marketers now see themselves more as content creators than anything else. Does it sound familiar?
  • E-QUIP  |  TUESDAY, JANUARY 8, 2013
    [Work] Dealing With Conflict
    It has the capacity to poison the work environment, impede productivity and quality, and promote employee turnover. So you want to try to quell the emotion to begin working on the solution. Don't compromise truth for the sake of resolving conflict; instead work to persuade the erring party about the correct position.
  • E-QUIP  |  MONDAY, MARCH 5, 2012
    [Work] E-Quip Blog: Plan to Win Key Sales Opportunities
    But when other work activities are planned and budgeted, and your best sales efforts are not, which do you think tends to take priority? Then assemble a team of 3-5 people who have familiarity with the client, the project, or the type of work involved. Use Visual Aids That Work For, Not Against, You. Monday, March 5, 2012.
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2011
    [Work] Why Content is Still King in Higher Education Marketing
    But email still works as a primary effective means of communication simply because so many people have and use email accounts. Prospective students today use the Internet, plain and simple. They are part of the digital generation, brought up with computers, smart phones and other digital devices. College Websites Need To Be Easy To Use.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 7, 2014
    [Work] Innovation in the Nation
    The challenges of running a marketing department, getting all of the trains lined up correctly, determining what is working and what isn’t worth your time – this is no simple task. 'Author: Phil Fernandez This is my favorite week of the year. No, it’s not my birthday and I am not headed out on vacation. Welcome to Innovation in the Nation.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 4, 2011
    [Work] Marketers: How To Get Noticed by “Influencers”
    Because there are few who are truly have influence online, and because they could come from any corner of business (they may even work for one of your competitors), the struggle to get noticed is a pebble in the social marketer’s shoe.  by Joe Chernov | Tweet this The noisier the particular market, the more the influencers matter. Be normal.
  • ANNUITAS GROUP  |  TUESDAY, AUGUST 9, 2011
    [Work] Interview with Adam Blitzer, Co-founder and COO, Pardot
    It’s great to see them embracing some of the best practices that are preached by our industry – really looking to bridge the gap between sale and marketing, recognizing that the whole company should be working toward a common goal and using technology to make that happen. It’s all about hard numbers. Marketing Automation
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JANUARY 11, 2011
    [Work] Is Social Media Really Living Up to Expectations?
    There weren’t the hard-and-fast lead generation and sales conversations that will be featured in our 2011 report, which I’m working on right now. Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. She started the discussion in August, yet members continue to provide feedback. she queried.
  • ANNUITAS GROUP  |  MONDAY, JANUARY 10, 2011
    [Work] An Interview of Steve Gershik of 28Marketing
    As the founder of 28Marketing, he’s worked with a number of B2B technology and cloud computing companies. He holds degrees in communications and linguistics and has done post graduate work at Harvard University and the Wharton School of Business at the University of Pennsylvania.  Happy 2011!  In your opinion, why is that?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 4, 2011
    [Work] Innovation Games and Marketing – a match made in Heaven!
    Luke even has a version of this online that you can use if you are a distributed work force like so many of us are now a days. What if there was a better way? Luckily there is thanks to Luke Hohmann. What happened over those 2 days was amazing – we took real world problems that Luke encountered (with the names changed to protect the guilty!)
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 30, 2010
    [Work] The Millenials Are Here!!! Are You Relevant?
    How is it possible that the little girl who was the flower girl at my wedding – evidence picture above – is now a grown up working adult? Generic email blasts aimed at a whole block of job titles is going to work for them. It happens to all of us eventually. Hello! Stop the presses my baby sister is delivering babies?
  • SAVVY B2B MARKETING  |  MONDAY, MAY 31, 2010
    [Work] Why having a little Sex and the City prowess can help your B2B Marketing
    So if your marketing department has any women working there between 25-45 chances are she has a bit of each of these women coursing through her veins on any given day. Happy Memorial Day! Hope everyone is boating, picnicking and relaxing while they read this. It must be summer. But what does SATC have to do with B2B Marketing you might ask?
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 8, 2010
    [Work] Stepping Out With Your Brand Without Slipping Up
    work with two departments in the same client company and I know there methodologies are completely different. What has worked well for you in the past with getting your messaging out and making the most of your tradeshow time and money? got answers as varied as “booze-fest&# to “waste of time&#. Tale of Two Groups.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 20, 2009
    [Work] Active Conversion Offers Strong Lead Management and Leaves Out the Rest
    Sales and marketing activities are increasingly intermingled, and sales people increasingly work with directly with marketing systems. Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. Registration is no longer required.) That’s just my problem as an analyst.
  • NUSPARK  |  SATURDAY, APRIL 28, 2012
    [Work] Stop the Insanity; A View on Social Media ROI for Lead Generation
    Working backward based on the above, the value of a last interaction conversion is $46.  ($28,000 divided by 600 conversions).  I’m a former Media Director at an ad agency.  For years I planned and implemented media strategies for a multitude of clients.  I still do when my clients ask me; radio, television, print, outdoor, etc.  Conferences?
  • WRITTENT  |  MONDAY, DECEMBER 2, 2013
    [Work] How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide
    Creating amazing titles is a huge component of their marketing strategy – and it really works! Find more in 7 Steps to Creating Titles that Work. In the early days of content marketing, loading your pages up with tons of tags worked, and it was a great way to rank for similar keywords. Content Marketing = Guaranteed SEO.
  • BLUE FOCUS MARKETING  |  SUNDAY, APRIL 10, 2011
    [Work] Innovation Gone Wild On Madison Avenue
    Big ideas, hard work, never settling, openness to constant change and technologies, attracting the best talent with the best attitudes, simultaneously getting people from many different disciplines to have a singular, unrelenting and unified focus.&#. “Crowdsourcing on the prowl in Adland’s jungle”. disappear.  Agile Agency – SXSW.
  • HUBSPOT  |  TUESDAY, AUGUST 28, 2012
    [Work] 7 Ways to Use Social Media to Rock Your Next Event
    Are you working on your next industry event yet? The season of events is upon us! know that at HubSpot, we’re currently busy hosting our INBOUND 2012 conference (seriously -- it's happening RIGHT NOW). If you are, have you thought about your social media strategy? We’ll help you out with a few tips to rock your next event.
  • LEADER NETWORKS  |  THURSDAY, NOVEMBER 10, 2011
    [Work] The Rise Of the Digital Doctor
    physician's professional life requires a high degree of mobility -- meeting with patients, working in the lab or a hospital setting, multiple offices, teaching, conferences -- which makes mobile devices ultra-popular. Just the other day, I paid a visited my daughter's pediatrician in his office and saw a strange thing. laptop computer.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 9, 2011
    [Work] Facebook VP: 3 Steps to Building Brands on Facebook
    Is it working for your brand? by Jesse Noyes | Tweet this The internet was once a great anonymous playhouse. That’s changing as the social media drives the web towards a greater degree of personalization. And that’s great news for marketers. David Fischer. And, he said, this the value proposition Facebook offers to brands.
  • BLUE FOCUS MARKETING  |  SATURDAY, JANUARY 11, 2014
    [Work] The @SocialEmployee Revolution Comes to @ConferenceBoard #SocBiz #HR #SHRM
    Currently, she works as a consultant for a variety of organizations, focusing on building real results through learning, leadership, and organizational development. The Conference Board , founded in 1916, works to provide organizations with the practical knowledge necessary to improve performance and thereby better serve society.
  • VIEWPOINT  |  TUESDAY, JULY 31, 2012
    [Work] Sales Leads, Appointments and Granfalloons
    The way I put it is that nobody ever builds a statue to a committee, so waiting for marketing and sales to “work it out” is doing the same wrong thing and expecting different results—and it ain’t going to work! The reason is that marketing and sales are part of a Granfalloon. What constitutes a good lead?
  • SALES LEAD INSIGHTS  |  THURSDAY, JUNE 10, 2010
    [Work] Be my guest at B2B Marketing University in Dallas on June 23, 2010
    If you are not sure—or you are looking for additional ideas you can put to work driving more leads and sales with your marketing— B2B Marketing University is where you can get answers and take your game to the next level. What: B2B Marketing University. When: June 23, 2010. Where: Westin Galleria. Register here.
  • BLUE FOCUS MARKETING  |  SUNDAY, OCTOBER 27, 2013
    [Work] Are You a Social Executive? via #Pivotcon (@SocialEmployee – McGraw-Hill) #SocBiz
    The social executive catalyzes social business initiatives for technology adoption and social media training, and they do it by working to build a culture of engaged, dedicated social employees. The principle is simple, engaged employees who feel they have a stake in the brand’s success work harder and innovate better. Well, are you?
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 11, 2012
    [Work] The Google + Impact
    Phil has worked in marketing for 14 years and prior to his time at Rise he led Marketing Operations for SAVO, a leading Sales Enablement software firm. by Dayna Rothman I am excited to introduce our guest blogger Phil Corbett. In addition to his achievements in marketing, Phil also achieved a dual Bachelors from Purdue University. Wrong.
  • CHRIS KOCH  |  THURSDAY, DECEMBER 16, 2010
    [Work] How to make social media add up to thought leadership
    Back in the eighties, when newspapers were only beginning to disappear, I worked for a local paper in a very competitive (journalistically, anyway) part of the world: the moneyed, New York City suburban area of Fairfield County, CT (Greenwich, Stamford, etc.). The predatory strike of summation. But it’s also more than the sum of its parts.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Work] How Food Trucks are Advancing Business with Social Media
    She works for HyperDisk Marketing managing social media accounts, writing website copy and executing SEO strategies for clients. How do gourmet food trucks use social media? Image courtesy of The Butcher’s Son. Dallas-based Two Trucks LLC launched its food-truck brand,  The Butcher’s Son , in October. Two
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2011
    [Work] 6 Social Media Measurement Questions You've Been Asking
    Just because one social media channel works for someone doesn’t mean it is the right platform for you. Many shy away from discussions on the ROI of social media. It seems like we all have plenty of anecdotal evidence that social media drives business results, but where are the numbers? Should you be measuring all of social media?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 20, 2011
    [Work] Customer Service: Does Yours Deliver Happiness?
    Maybe it’s time for all of us to relook at our core values and see if we’re actually working towards them. Customer service in most companies can make or break you. How you are treated can define whether you will continue to do business with your company. She sang the praises of this online company that sold shoes. Be humble.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 6, 2013
    [Work] Optimove Helps Optimize Customer Retention (And, Yes, It's a Customer Data Platform)
    Both features are being worked on for future release. 'As I wrote last week , it sometimes seems that every system I look at these days is a Customer Data Platform. Of course, this is partly because I’m choosing to look at that type of system, and partly because CDP vendors are reaching out to me. foreign exchange trading, and ecommerce.
  • JUNTA 42  |  THURSDAY, MARCH 1, 2012
    [Work] Why Content Marketing (as a term) Is All the Rage
    Yes, there was a place for advertising, but we sold on the idea that when the advertising worked, buyers wanted more information.  NOTE: There have been a few articles recently (one on content marketing hype and one on the term  ”content marketing” in particular) that motivated me to write this post. Selling Content.
  • B2B MARKETING ONLINE  |  SUNDAY, DECEMBER 5, 2010
    [Work] Resolving the conflict in B2B
    We all know that when B2B sales and marketing departments act as one, it works really well - making a nonsense of any conflict metaphors. There’s been a long battle between sales and marketing, especially in B2B. People still wonder if sales and marketing can get along or whether the most effective organisations are sales or marketing led.
  • E-QUIP  |  FRIDAY, DECEMBER 2, 2011
    [Work] E-Quip Blog: Strategies for Building Collaboration
    was reminded of this as I prepared to work with still another client struggling with poor coordination, communication, and alignment between different corporate functions. But true collaboration involves more than simply working together with others to accomplish common goals. Friday, December 2, 2011. meeting client requirements).
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Work] The Unspoken Rules of the Internet
    They put hard work into that. 'Or heck, maybe they are spoken. but I think they need to be all in one place, particularly for marketers. Why for marketers? Because the internet is the inbound marketer''s playground. So here''s what you should know. Some of these are hard and fast rules. Some of these are implied etiquette. Just don''t.
  • PWB MARKETING BLOG  |  TUESDAY, NOVEMBER 1, 2011
    [Work] Seven Habits of Highly Effective B2B Websites
    Start with a clear scope of work, define strategic goals, and then compare what you have with the list below. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Redesigning a B2B website can seem like a daunting task. Take a deep breath and relax. We’ve built B2B websites since 1998.
  • SAZBEAN  |  FRIDAY, DECEMBER 3, 2010
    [Work] Tips for Finding the Right People on Twitter
    All your efforts will be wasted and you’ll wonder why Twitter isn’t working for you. The best results on any communications channel happen when you’re talking to the right people with the right message. This concept applies to other communication channels too.) Also try some geographic locations. image by Yodel Anecdotal ).
  • SAZBEAN  |  MONDAY, OCTOBER 25, 2010
    [Work] 14 Basic Blog Measurements
    Like other marketing efforts, blogging will be more successful if you measure results to see what’s working (and what’s not). Once you’ve started blogging, you want to know how you’re doing, especially if you haven’t had much interaction (yet). Ideally you’ll see this trend upwards over time. Do you blog?
  • PHOENIX RISING  |  WEDNESDAY, DECEMBER 9, 2009
    [Work] Power Chicks Do It Bigger
    When people abuse their Power to take advantage of others, work the system for their own gain, betray those who love and trust them, I'm drawing the line. Somebody commented that I was really taking it out on the Power Dudes. So, just for the record, Power Chicks are worse than Power Dudes. And guess what? Martha wanted to make big money.
  • GREAT B2B MARKETING  |  THURSDAY, JANUARY 10, 2013
    [Work] Marketing Can Be Amusing
    A CMO told me that social media marketing never works and stated that it is a total waste of time and money. The CMO was entitled to his opinion, but this did not negate the truth: Social media marketing works if you do it right.  Marketing is a serious subject at most companies. Although we were frustrated, we still had to laugh.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 10, 2011
    [Work] Pushing your book out into the world
    When traditional publishers gave her a thumbs down for her work, she self published her books and sold them through Kindle. For the majority of us, pushing our books out is going to take a lot of hard work and a little bit of out-of-the-box thinking. Many of us have written books and a large number of those books are Ebooks. ” 2.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 17, 2011
    [Work] Video: Why SXSW Matters For B2B
    We listen to music, we watch film, we go to work. by Jesse Noyes | Tweet this. Don’t let the skinny jeans fool you. South By Southwest is a B2B playground. Maybe because it was founded on music, or maybe because of its hipster motif, for some reason many businesses don’t take the festival seriously. They do so at their peril. Share email.
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Work] Facebook Launches Sponsored Results: PPC Ads in Facebook Search
    How Facebook's Search Ads Work. Watch out, Google AdWords! Today, Facebook has officially launched its own version of PPC search ads, called Sponsored Results. According to Facebook's message to marketers: Sponsored Results gives brands the ability to buy ads in search results, bringing more awareness and traffic to your App, Page, or Place.
  • WRITTENT  |  THURSDAY, MARCH 20, 2014
    [Work] How to Write a Blog Post in 30 Minutes
    Are you ready to totally revolutionize the way you work? Random, quiet noises are my productive spot, so much so that I’ve even been known to stream Coffivity’s noises when I work from home or the office. Know how you work, and be sure you’ve optimized your environment before you start, from background noise to your favorite chair.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 23, 2014
    [Work] Google Glass and I
    We work hard to make people like or admire our lifestyle but do not wish to have this become a piece of the puzzle of our lives. Internet.org works towards that direction to bring another billion of people online. You and I thrash back and forth between these two worlds, trying desperately to integrate one into the other.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 21, 2013
    [Work] Use Social Media Statistics to Find Your B2B Audience
    It is work, and it takes times, but you can get results from Facebook. B2B marketers often use statistics for their social media presentations. Why not use these stats to understand more about our target audiences and gain some insight into their online behaviors. 67% of US Internet users use social networking sites. They probably are.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 13, 2014
    [Work] Small Business Lessons That Are Anything but Cliché
    In a few short years Meyer learned a great deal about what she did and didn’t want her store to be, and she spends seven days a week working toward that goal. 'In 2011, Dani Sheehan-Meyer decided to open an upscale gift shop called Cliché Noe Gift Store in Noe Valley, a neighborhood in San Francisco. Be Known for Something.
  • B2B MARKETING ONLINE  |  TUESDAY, JANUARY 4, 2011
    [Work] A new coalition calls – Sales and marketing end the blame game
    But the advent of the latest lead generation technology is helping shift the politics of the sales and marketing departments, giving them a new way of working together for all round success. Very much like the political parties in coalition, it’s not about forcing two groups of people to work together. Sound familiar?
  • B2B MARKETING ONLINE  |  WEDNESDAY, JUNE 2, 2010
    [Work] Email marketing for acquisition is whole different ball game
    Here is why our ‘acquisition’ campaign worked and my response to her critique: 1. As open rates are mainly dependent on the ‘from’ name and the subject line, we feel the use of the company name (as opposed to ours) and the subject line worked extremely well to increase open rates. On one blast the unique open was as high as 59.16
  • B2B MARKETING ONLINE  |  WEDNESDAY, JUNE 2, 2010
    [Work] Will the spirit of innovation and new thinking that characterise marketing in the recessiondissipate now that growth has returned?
    So it's a brave marketer that goes out on a limb and risks the wrath of their finance director if it doesn't work. Quite simply, doing the same old, same old hasn't worked for quite some time now, and plenty of purse string holders have figured this out – and they're on a mission to 'sort marketing out'. I'm not convinced.
  • B2B MARKETING ONLINE  |  WEDNESDAY, APRIL 7, 2010
    [Work] A top 10 of copy writing hates
    Some clients often fall into the trap of wanting to explain absolutely everything to the prospect in the communication - when in fact simplicity often works best. Jokes - 'You don't have to be mad to work at Johnco - but it helps'. Compelling copy is at the heart of any successful creative execution. Vomit! Can't button down a benefit?
  • B2B MARKETING ONLINE  |  TUESDAY, MARCH 30, 2010
    [Work] Iconic advertising: A successful formula for international B2B creative?
    In a recent survey by B2B Marketing Magazine over 1 in 4 respondents claimed that developing creative that can work internationally is the most significant marketing challenge facing their organisation. Seeing the Thales on-button on the hull of a ship or the Thales Zebra sponsoring a horse race works in any language. So give it a try.
  • B2BBLOGGERS  |  FRIDAY, AUGUST 27, 2010
    [Work] B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.
    He most recently worked as the marketing director at Enquiro, one of North America’s leading search marketing agencies. We decided to take on the topic of metrics after it was recommended by several of our #B2Bchat community members. Here is an edited recap, the highlights of our August 26, 2010 Metrics That Matter in B2B Twitter chat.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, OCTOBER 30, 2013
    [Work] What Halloween Can Teach Us About B2B Content Marketing
    Doing so allows us to collaborate on weekly assignments, share resources, and touch base about the previous week’s work, ultimately resulting in a streamlined process for all teams involved. But, like anything else, effective content marketing writing requires you to put in the time—and the work—to make your efforts a success.
  • HUBSPOT  |  WEDNESDAY, MARCH 19, 2014
    [Work] 6 Crucial Email Newsletter Metrics You Should Be Monitoring
    It sound weird, but growing your email newsletter list by emailing people who are already in your database works because of the possibility of forwarding. 'It''s easy to get attached to your email newsletter. Maybe you heard from a few super-fans who look forward to getting it in their inbox every day. 1) Clickthroughs. 2) Conversions.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, APRIL 4, 2012
    [Work] Does Timeline Increase Engagement?
      When you dig into the hyperbolic work done by Simply Measured, you discover that response to status updates declined on Timeline while clicks to and views of pictures and videos went up.   Introduced with claims that Timeline increased engagement for Toyota by 161 percent and Livestrong by 156%, expectations ran high.  
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, JUNE 2, 2010
    [Work] Who Owns Social Media Monitoring?
    Agencies eager to maintain their posture not only assert their overview but are interested to see how social media anticipates, reacts and reviews their work.  dedicated collective effort could determine which tools do what and which work best together.    Consider the contenders …  Marketing Team.   1.
  • FATHOM  |  THURSDAY, MARCH 13, 2014
    [Work] 8 Steps for Your B2B Content Marketing Strategy
    The final bit of advice for your content marketing plan: If something isn’t working, change it! If you find something isn’t working, figure out why and make the necessary changes. 'If 93% of B2B marketers say they use content marketing and you’re not in that 93%, what are you waiting for? Goals. Target Audiences. Develop Content.
  • B2B VOICES  |  MONDAY, APRIL 16, 2012
    [Work] Avoiding the One Cup Approach to B2B Content
    There are now three rules we practice when it comes to content: Work hard to have a supply of good content; have a constant presence on the sites that matter; and, share content from other trusted sources. One of the main issues being discussed this year among B2B communicators is the concept around content. There’s no conversation.
  • PAUL GILLIN  |  THURSDAY, JULY 29, 2010
    [Work] Content Curation on Steroids
    I’ve recently been working with a startup that’s developed an innovative technology that vastly improves the speed and quality of content curation. All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 world. In the process, it’s creating some compelling new ways to derive value from content. Shhhhh!
  • PAUL GILLIN  |  THURSDAY, JUNE 17, 2010
    [Work] The Changing Rules of B2B Marketing
    Recruiters have found that social channels are far more effective in identifying prospective employees than recruitment advertising sources and that prospects came into the hiring cycle with a better understanding and more enthusiasm about the company they were hoping to work for. Your feedback is welcome. It doesn’t really matter.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 13, 2013
    [Work] What An Advocate-Centric Marketing Organization Looks Like
    To get the full picture of how a successful advocate marketing organization works, get your copy of The Advocate Marketing Playbook. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jim Williams, VP of Marketing at Influitive , the advocate marketing experts. See you there.) Executive sponsorship from the CMO.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 10, 2010
    [Work] Job Seekers, Forget About LinkedIn: The Ultimate Guide for Your Twitter Job Search
    Will help you get found and ensure that you maintain control in case you change jobs if you are presently working.  On the other hand, the ultimate way to find Twitter users that work at specific companies, including potential hiring managers, is actually using the new LinkedIn Signal tool. Setting Up Your Account. Enough said.
  • MARKETRI  |  THURSDAY, APRIL 25, 2013
    [Work] Why Your Professional Services Marketer Needs Mentoring
    The marketing tactics we were blindly executing were not working, so the firm was not seeing results. When you provide your young employees with a marketing mentor and direction, you will be giving them the tools to succeed within your business and for them to see results in the tactics they are working on. Why, you might ask?
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2011
    [Work] The Ultimate Cheat Sheet for Mastering LinkedIn
    For example, say you want to find out if you're connected to anyone that works at a specific company. With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? 20 Hidden LinkedIn Tricks. Claim your vanity URL.
  • ENGAGE  |  MONDAY, MAY 23, 2011
    [Work] 10 Things I Hate About You (As a Blogger)
    Every sentence was  an a-ha moment I could take with me to work. understand that you’re going to go through rough patches – maybe you’re having server issues or you tried something new and it didn’t work out – it happens to everyone. Y ou broke my heart. So So you leave me no choice: I have to break up with you. You weren’t faithful.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 12, 2011
    [Work] 5 Ways To Know If Your B2B Employees are Social Media-Ready
    People who have worked for the company for a long time can sometimes be challenged by this significant change in their world view. Customer service continues to be a major social media initiative for B2B companies, but not every customer service rep is ready to represent your company or brand online. They Have a Facebook Profile.
  • INTEGRATED B2B  |  THURSDAY, APRIL 18, 2013
    [Work] B2B mobile strategy: Time to build an app for your business?
    Could one of them work for your company? 'As we’ve seen in the recent launch of the “Facebook phone”, smartphones are one of the hottest battlegrounds in business at the moment. For most B2B companies, a mobile strategy could have two tracks. Smartphones are the future. Below are five examples of possible B2B apps. Value across the board.
  • HUBSPOT  |  THURSDAY, NOVEMBER 8, 2012
    [Work] What to Send Email Contacts in Different Stages of the Marketing Funnel
    An opportunity is someone who has successfully connected with a sales rep and is in a conversation that's working towards purchasing your product or service. The customer stage is what we're all working toward -- having someone actually purchase your company's product or service and become a happy user. Subscriber. Opportunity.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 9, 2009
    [Work] Demand Generation Best Practices: Thought Leadership with The LeadSloth
    This is an organizational, cultural and technical change, and I enjoy working with all these aspects. enjoy it so much that I will start my own demand generation practice this summer, working together with companies like Marketo. That's why I'm glad I had the opportunity to meet Jep Castelein , author of. Enjoy! What is easy to use?
  • HUBSPOT  |  WEDNESDAY, MAY 16, 2012
    [Work] Google Rolls Out Knowledge Graph to Make Search Results More 'Human'
    If you want more in-depth understanding of how this works on the backend, well, get a job as a Google Engineer, I suppose. Today, Google announced the rollout of its Knowledge Graph , which will cause a big change to how results are delivered in the SERPs. It's gradually rolling out in the U.S. What exactly does that mean? historic monument?
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 17, 2014
    [Work] How to Manage Expectations – The Vastly Underutilized Skill
    Sure, it might be more work on your part, but it’s especially important if you have a new team that isn’t used to working together, or new leadership that may not have developed a level of trust in the team’s ability to deliver. 'Managing expectations is a vastly underutilized skill, in my opinion. Pushing Back is OK.
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Work] How to Integrate Inbound Call Tracking With Online Analytics
    How Does Call Tracking Work? Here's how that typically works: When a new prospect comes to your site after the javascript and tags are set up, they’ll see a new phone number. For many marketers who rely on the phone, life is like living in Germany -- before the wall came down. The wall is coming down! See the image below.).
  • BIZNOLOGY  |  THURSDAY, AUGUST 9, 2012
    [Work] Olympics, Diversity and Social Business Platforms
    However, that algorithm does not work well when the task at hand is diversity. Photo credit: clevercupcakes. As a couch potato addicted to sports viewing, every four years the sheer greatness of the Olympics mesmerizes me. The two countries I cheer for–Brazil and Canada–are particularly diverse. Simply astonishing.
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 7, 2011
    [Work] 7 Ways to Take Your B2B Marketing Mobile
    When creating content, consider the channel or service you’ll be using and determine if it’ll work well in the mobile environment. Certain tools and services will work better for videos, animations, blogs, etc. Within the last few years, the use of mobile technology in the workplace has risen dramatically.
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