VIEWPOINT | MONDAY, JULY 18, 2011
[Work] A Wink's as Good as a Nod to a Blind Mule
She was proud of her work, and rightly so, but the follow-up was 25%, which was a downer. It makes no difference if you wink or nod to a salesperson i when you give them inquires and leads. You think you’ve done your job, but if the salesperson is blind to the value of what you’ve given to him/her, it will make no difference.
WRITING ON THE WEB | THURSDAY, JUNE 23, 2011
[Work] Engaging Content: 7 Tips to Get Readers to Think
Bonus question: How does doing this actually work to market your business? When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. How can you do that? What methods do you use? Blog this on Blogger.
THE ROI GUY | FRIDAY, APRIL 12, 2013
[Work] Top Ten Ways to Immediately Improve Sales Tool Adoption
'You’ve worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today’s more empowered, skeptical and frugal buyer. This contrast can clearly illustrate how the old techniques just don’t work any longer, and the superior value-added nature of the new approach.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, AUGUST 25, 2011
[Work] The end of marketing as we know it
have a friend who works for Cisco and I suggested that any Marketing 101 student could have seen the obvious technical, competitive, and pricing issues with this product. One of my strategic partners bought me one of these Cisco umi devices. It’s kind of like high-definition Skype for a big screen TV. “They never did that.
FATHOM | THURSDAY, NOVEMBER 14, 2013
[Work] For B2B Content is Key: Content Marketing Strategies to Drive ROI
B2B companies can use content marketing to drive ROI with great success—but it takes work. 'The importance of content marketing can’t be denied. It’s proven to be the best tool for a business to establish a credible, trustworthy image, as well as to establish a successful rapport with potential clients. Determine Your Goals. Create Content.
CUSTOMER EXPERIENCE MATRIX | MONDAY, APRIL 5, 2010
[Work] VisualIQ Measures Marketing Impacts Across All Channels
But it is working to automatically feed those findings as rules into execution systems such as ad servers and ad exchanges. Summary: VisualIQ combines customer-level transactions and contact history with traditional aggregate data to produce better marketing performance measurement. So maybe the criticism isn’t particularly new.
STORIES THAT SELL | TUESDAY, MAY 28, 2013
[Work] The Ugly Duckling of Case Studies – The “Not-for-Public-Use” Story
This month, I worked on two non-public case studies for one client. They feature somewhat different information, such as what assets were used in the sale, objections the prospect had, and how the sales reps worked through the deal with the new customer. Here''s how. For Use BY or WITH the Featured Customer. To Name or Not to Name?
CUSTOMER EXPERIENCE MATRIX | SUNDAY, FEBRUARY 5, 2012
[Work] Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011
What else were vendors working on last year? Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who’s ahead, who’s behind, and who is coming on strong. But that’s more important to industry insiders than the marketers who actually use these systems.
HUBSPOT | THURSDAY, AUGUST 8, 2013
[Work] Tweet This, Not That: Simple Swaps That'll Make Your Twitter Posts More Appealing
Work toward engagement -- not follower count -- and the leads will find you. So far, it’s working. Also worth emphasizing: without social reach and engagement monitoring, it’s tough to say what will work best for your unique audience. 'By now, most marketers know the drill. Tweet early and often. Be fun and personable. Dig in!
ENGAGE | WEDNESDAY, FEBRUARY 15, 2012
[Work] Video Storytelling Lessons from “The Umbrella Man”
A fan of Mr. Morris’s work, this was the first short online video I’d seen of his. Here is why it worked: It keeps the viewer engaged. A n important rule of thumb I live by in developing online video content is: would I rather watch this or read this? Because the best videos don’t tell stories, they show stories. Kennedy.
TRADESMEN INSIGHTS | TUESDAY, OCTOBER 11, 2011
[Work] LinkedIn: Are You Missing a Golden Opportunity to Network?
I’m sure if you haven’t touched it for a while, something good must have happened at work that you could highlight. If you’re not on LinkedIn you should be, and if you are, when was the last time you updated your page? Did you set goals when you first went on, but as time has passed you kind of let it slip a little?
MODERN B2B MARKETING | WEDNESDAY, JANUARY 29, 2014
[Work] How to Win at LinkedIn Sponsored Updates
Want to target marketing managers who work at enterprise companies, are skilled at marketing automation, and who don’t already work for one of your competitors? 'Author: Carra Manahan Looking for ways to improve your social media strategy in the new year? Or simply searching for a new tactic to try? Target Like A Champ. You can.
HUBSPOT | FRIDAY, NOVEMBER 2, 2012
[Work] 7 Places You Should Be Looking for Your Next Marketing Job (Or Your Next Hire)
For instance, LinkedIn has a groovy feature that lets you see who has been viewing your LinkedIn profile (provided you let others see when you're viewing their profile; otherwise this feature won't work for you). Follow the companies you want to work for, and the people that work there. We all know the usual suspects. Monster.
HUBSPOT | TUESDAY, FEBRUARY 14, 2012
[Work] 25 TEDTalk Quotes to Inspire You
Over the years, online, we’ve laid down a huge amount of information and data, and we irrigate it with networks and connectivity, and it’s been worked and tilled by unpaid workers and governments. 22) Simon Sinek: If you hire people just because they can do a job, they’ll work for your money. Enjoy! Tweet This!
HUBSPOT | WEDNESDAY, JUNE 19, 2013
[Work] What You Need to Know This Morning: June 19, 2013
Ads can work -- they just have to have something that makes their existence worthwhile. Headlines are a bit of a guessing game, and the kicker is that the headline that works best on Twitter might not work on, say, Facebook. 6) Laziest Guy Ever Replaces Office Space as Most Apt Reference for Hating Work on Mondays.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 23, 2011
[Work] Stop shoving social media down my throat
work with an extraordinarily gifted man who is one of the best sales people I have ever met. Which of course will create the most boring, ineffective companies — and who would even want to work there? This is a philosophy that sounds good, but is often detached from practical reality. It’s a big part of my job.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JULY 18, 2010
[Work] Twitter time-savers: Tweet success in just 20 minutes a day
Here’s what works for me: My first priority is to see who has mentioned me in tweets. What’s working for you? “How much time should I spend on Twitter? is a question I get asked repeatedly. And last week one person upped the game by asking, “But what if I only have 20 minutes a day?. That will come in time.
HUBSPOT | TUESDAY, AUGUST 19, 2014
[Work] How Authoritative Is Your Content? 7 Tools to Help You Find Out
As a marketer, ClearVoice gives you the power to rate your own performance as a content creator and find authoritative folks in your industry to work with -- t he ClearVoice Score and Profile are free for public use. “Don’t let what others are doing affect your practice,” they’ll say. ” Lovely sentiments. Klout.
B2B IDEAS @ WORK | WEDNESDAY, APRIL 18, 2012
[Work] Life Cycle of Mass Media Technology
We have no idea what may come next; all we can do is work with what we have so we’ll be prepared when it does. I was researching the life cycle of mass media and it brought up an interesting notion for us in B2B marketing. Market Penetration: The medium now enters the market, attracts users and begins developing new uses.
B2B IDEAS @ WORK | FRIDAY, MARCH 4, 2011
[Work] What breast exams can teach you about B2B
The team developed their messaging and materials around educating women about the importance of yearly screenings, but as time passed the campaign did not appear to be working. I recently read a study that clearly demonstrated the relevance of research in any B2B marketing campaign. Download content from our B2B Marketing Idea Series
EARNEST ABOUT B2B | WEDNESDAY, NOVEMBER 12, 2014
[Work] Using the power of emotion: B2B Marketing Awards campaign case study
It worked. Proof emotion in B2B marketing can work even for the toughest of audiences. 'The Earnest campaign shortlisted for the Best use of Direct Mail at the B2B Marketing Awards 2014. It''s easy to forget that bankers have feelings too. Cue our campaign for ACI’s Universal Online Banker. And we did it. So how did we achieve this?
INBOUND SALES NETWORK | THURSDAY, SEPTEMBER 1, 2011
[Work] Don’t Dance Only with the One Who Brung Ya!
” Technical Approver Answers the question: “Will this solution work with our current systems, processes, and infrastructure?” For example, your may sell document destruction services and working with a office manager. I see it all the time. Roles Involved in a Buying Process.
IT'S ALL ABOUT REVENUE | WEDNESDAY, DECEMBER 10, 2014
[Work] The 411 On Facebook Q&As For Marketers
” Here, we take a look at how Facebook Q&A works, then compare it to the more familiar Twitter chat function that marketers love. He teaches online marketing to business owners around the world. Does your brand have more than 10,000 Facebook fans? Marketers for brands of all sizes ought to be prepared. balancing act. Social Media
HUBSPOT | WEDNESDAY, JULY 9, 2014
[Work] #BrazilvsGermany Most Tweeted Sporting Event in History: Here Were the Top Tweets
was keeping up with the game at work. looked down at my work for a few minutes during the first half when the score was 1-0, and when I looked back up just minutes later, the scoreboard read 4-0. 'Anyone else catch the World Cup game yesterday between Germany and Brazil? It was a crazy game. couldn’t believe it. With 36.5
B2B MARKETING INSIDER | THURSDAY, DECEMBER 13, 2012
[Work] Big Data For Marketing: I Want My Real-Time Dashboard
But when compared relative to your product’s market share, or when compared to your competitors, or when compared over time, this metric can help you determine if your content marketing is working. “Data is the new oil.” ” That was one of my favorite quotes from a conference I attended earlier this year. Photo Source.
ANNUITAS | THURSDAY, MAY 29, 2014
[Work] CASL Countdown for B2B Marketers
CASL require explicit permission for opt-ins and a pre-checked box will not work. 'The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. but CASL takes permission and consent to another level.
ANNUITAS | WEDNESDAY, APRIL 23, 2014
[Work] Enterprise Demand Generation: How Are You Doing?
We have partnered with the forthcoming VB Intel (a division of VentureBeat) for the survey, and will be working with them to reveal the results when the survey is completed. That’s why ANNUITAS has launched a study aimed at gaining a better understanding of the Demand Generation strategies used by B2B enterprise organizations.
WINDMILL NETWORKING | FRIDAY, DECEMBER 7, 2012
[Work] The Future of Social Media in 2013: Six Points to Consider
As we all leave our digital footprints, we are not only representing ourselves, we are representing the brands we work for and the brands we ‘talk’ about via social. She is currently working on her PhD in Business with an emphasis on Marketing; her dissertation research is focused on Social Media. Here’s my best educated guess.
VERTICAL RESPONSE | MONDAY, SEPTEMBER 15, 2014
[Work] 4 Cool Employee Contests to Help Boost Sales
Give each team time to work on these pitches during work over the course of a week or so. Give a prize to the top two presentations, and then work with those teams to refine the pitches and allow them to actually go pitch the client. 'Remember back in high school when there was a pep rally before the big game? ” 2.
BLUE FOCUS MARKETING | WEDNESDAY, AUGUST 14, 2013
[Work] New One-Minute Book Trailer Presents The Social Employee (McGraw-Hill) #socbiz
One underlying theme in our book The Social Employee: How Great Companies Make Social Media Work, available now through McGraw-Hill , is the idea that establishing real connections with real people matters. As a community, we amplify each other’s voices, working to drive social change in the marketplace as one unified voice.
WINDMILL NETWORKING | FRIDAY, AUGUST 10, 2012
[Work] 10 Tips on How To Create High Quality Content for Blogs, Newsletters, and Other Content Marketing Initiatives
Windmill Networking contributor Judy Gombita blogged about making conscious choices with your information diet , so if you are going to go the list route, add some depth to it and make it an original, authoritative work, as I have tried to do with this post. Content is also an excellent engagement vehicle. How so? Thanks!
PAUL GILLIN | SATURDAY, FEBRUARY 15, 2014
[Work] Stop Talking! I’m Trying to Listen!
He also tweaks the practice of content curation if it’s done simply to build one’s social profile on the back of others’ work. 'Three years ago I routinely advised clients to spread their content around liberally through multiple channels as a way to reach the largest possible audience. Shhhhhh! Beyond Social Media.
PAUL GILLIN | TUESDAY, JUNE 18, 2013
[Work] What Social Media Marketers Should and Shouldn’t Do
CME Group works in a highly regulated industry, but that has not dampened its enthusiasm for experimentation with these new media. 'A journalist contacted me with some questions about social media marketing that I hear quite often. thought I’d share my responses here. These These thoughts are particularly directed at B2B marketers.
MODERN B2B MARKETING | MONDAY, JUNE 17, 2013
[Work] Driving Conversions Throughout the Customer Lifecycle
2) Analyze data that is easily digestible to prove what is working (and what isn’t) to ensure repeatable success. What else works well for you? 'Author: Stephen Frapart Conversions are part of everyday life. 45% of Stephen Curry’s 3-pointers are drained. Barack Obama won 62% of the electoral vote in last year’s election.
MODERN B2B MARKETING | WEDNESDAY, AUGUST 29, 2012
[Work] My Favourite Marketing Metric
The Pipe-to-Spend also tells me that prospects are being worked through the funnel and that sales are accepting marketing generated leads. by Fergus Gloster Companies today can measure almost every aspect of a business process or investment with a variety of interesting metrics. Multidude of Marketing Metrics. One Metric to Rule Them All.
MODERN B2B MARKETING | MONDAY, DECEMBER 5, 2011
[Work] Company Holiday Party Etiquette: 10 Tips for Being a Good Guest
Check out these tips for great advice for networking events as well as holiday work functions. Try to talk about something besides work; it can be quite refreshing. by Jason Miller ‘Tis the season for ugly sweaters, the big man in red, chestnuts roasting on an open fire, and of course the annual company holiday party.
HUBSPOT | THURSDAY, SEPTEMBER 15, 2011
[Work] 3 Marketing Lessons From Germany's Facebook Page Ban
Remember that just because it wouldn't work in America, doesn't mean you can't do it abroad. In addition, a new culture and new audience opens up an opportunity to try new things that wouldn't work with an American audience. Remember that different cultures use different social networks and websites. As an example, Yahoo!
HUBSPOT | TUESDAY, NOVEMBER 9, 2010
[Work] Measuring the ROI of Your LinkedIn Efforts [Plus a Free Ebook]
After you’ve taken the time to grow your LinkedIn presence , market your business and market yourself, it’s important to track your progress so you know your hard work is paying off. The best way to understand if LinkedIn is working as a marketing tool is to measure its effectiveness at driving leads and sales.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, FEBRUARY 27, 2011
[Work] How Social Media Turned a Brand Into a Revolution
I worked in marketing, he said. As protesters in Cairo’s Tahrir Square faced off against government forces, they were prepared with this Facebook lesson from supporters in Tunisia: “Advice to the youth of Egypt: Put vinegar or onion under your scarf for tear gas.”. And I can’t help but wonder in a very public way, was I wrong?
VOICE-BASED MARKETING | TUESDAY, APRIL 22, 2014
[Work] Tips for Getting the Most Out of Your Twitter Advertising Campaigns
Since you only have 140 characters to get your message across and your content shared, it’s important to spend time analyzing what works best for your business. This works for businesses with websites that work well on tablets, but maybe not on smartphone devices, and helps achieve a presence on mobile without a full website redesign.
EARNEST ABOUT B2B | TUESDAY, SEPTEMBER 14, 2010
[Work] Vital statistics for B2B marketers – The case study
Email: We worked hard to identify a group of key commentators and influencers in the b2b marketing space – from established publishers to influential bloggers. LinkedIn: With a bit of clever footwork and the help of a blog post, we worked out how to embed video as a Google Presentation into our professional profiles on LinkedIn.
INBOUND SALES NETWORK | FRIDAY, JULY 13, 2012
[Work] Integrated Marketing: Reaping the Rewards of Compound Interest
Does that mean that the tactics you use to use don’t work anymore? How Does It Work. Why does it still work? Trust me cold calling just does not work well enough anymore. Over the past few years there has been Pinterest, Four Square, Twitter, Facebook, Google + and many others. It all starts with your buyer.
EARNEST ABOUT B2B | MONDAY, JULY 19, 2010
[Work] Brand loss, no one’s gain: The misery and anguish of M&A activity
iii) The panderers: no sense of direction so ask the world and his dog for their opinion before reaching a compromise that works for no one. morass of sub-cultures, attitudes and even ways of working; an ‘us and them’ mentality years after the event – and a mass of staff yearning for the days of old.
BLUE FOCUS MARKETING | WEDNESDAY, FEBRUARY 25, 2015
[Work] Rise of The Social Employee – IBM Webcast: Changing the Learning Culture #HR #SocBiz
When Blue Focus Marketing cofounder Mark Burgess and I first set out to research our book, The Social Employee (McGraw-Hill, 2013), over two years ago, we had a good working theory of what we meant by the term. ' Rise of The Social Employee. Join us on Tuesday, March 24, at 11 a.m. Register Now: IBM Webcast: Changing the Learning Culture.
LOOPFUSE | MONDAY, DECEMBER 19, 2011
[Work] The 2 Keys to Lead Nurture Messaging
If you’re not sure how it works, you have multiple options to learn more. If I stayed at a place and am now being asked to review it, why would I need to watch a video about how Airbnb works? This is a guest post by Igor Belogolovsky, Cofounder of Clever Zebo , a group of online marketing strategy experts. Let us know !
YOUR SALES MANAGEMENT GURU | TUESDAY, JANUARY 14, 2014
[Work] HowTo Deliver a TED Talk
He also saw programs that did not work and in the book he gives you practical tips and tools to become a real professional. 'How to Deliver a TED Talk. Secrets of the World’s Most Inspiring Presentations. How to Deliver a TED Talk by Jeremey Donovan, published by McGraw Hill, is a great read. Choosing an Idea. Organizing Your Talk. Books
YOUR SALES MANAGEMENT GURU | MONDAY, NOVEMBER 8, 2010
[Work] Sales Leadership Workout! Dec 8th
Building sales compensation plans that work. Is your organization and your sales team suffering from: Puny Revenues? Weak Results? It’s Time for a Sales Leadership Workout! Day Regimen for Getting. Your Sales Organization in Shape for 2011. Build a proactive approach to Sales Management 2.0 Regimen: 10 proven ways to boost sales in 90 days.
YOUR SALES MANAGEMENT GURU | MONDAY, JULY 26, 2010
[Work] It’s Almost August- 5 Steps to Finish Strong
This will build team work and shows appreciation for everyone that serves sales during the rest of the year. It’s Almost August-5 Steps to Finish Strong. As a strategic sales leader you need to be proactive in your thinking and actions. What should you be thinking and doing, here’s a quick checklist. Sprint to the Finish’ could be a theme?
HUBSPOT | MONDAY, DECEMBER 13, 2010
[Work] No Time to Blog? Learn How To Make It Routine [Marketing Cast]
It is about building it into your life and making it a second nature, like running in the mornings or doing yoga after work. Marketing Takeaway: Turn blogging into a life routine by working on specific topics that will improve your ranking in search results. Finding the time to blog is a frequent challenge for many marketers.
HUBSPOT | TUESDAY, OCTOBER 15, 2013
[Work] 30 Keyboard Shortcuts to Help You Photoshop Like a Pro
Wouldn''t it be much easier if you could press a button and make it magically work? Good news: There are these nifty little keyboard shortcuts for Photoshop that work just like that (minus the magic). Saving Your Work for Later. So you''ve finished working on your project and now you want to share it with the world.
HUBSPOT | THURSDAY, JANUARY 26, 2012
[Work] 5 Real-Life Examples of Awful PR Pitches
and was hoping we could work together on a story about what happens after graduation-. as you know, high schools & colleges are graduating a lot of students come this april and may, and i would love to work with you on a story that would answer one of these 2 questions: a). is it worth working for free? Thanks!
HUBSPOT | TUESDAY, SEPTEMBER 20, 2011
[Work] New Social Media Features for Marketers to Be Aware Of [Marketing Update]
Understanding what is working and what isn't allows you to focus your energy and limited time where it can impact your business the most. Analyzing your marketing programs and understanding where your traffic and leads are coming from can help you improve your campaigns, do more of what works, and less of what doesn't.
WRITING ON THE WEB | SATURDAY, SEPTEMBER 24, 2011
[Work] Writing Web Content that Gets Results: Questions
And of course you know your products and services , especially if it’s your own business and you’ve been working in it for a while. Her cards were original art work which recipients were more likely to keep. Content marketing is a buzz word not just because marketing people like new buzzes. Good stuff.
WRITING ON THE WEB | MONDAY, JUNE 27, 2011
[Work] How to Start a Blog Serial Writing Project
wish I could say that it’s the cure for writer’s block , or that it’ll turn your work into Internet gold. Edit your work so that it is appropriate for article directories, press releases, white papers. Anyone with a doctorate suffers from the same disease. Dissertation-itis. Or maybe I got smart. Blog this on Blogger.
WRITING ON THE WEB | MONDAY, MAY 9, 2011
[Work] A Tale of Two Websites: Good/Bad Content
Joe wants to be more effective in his work and in his life. ““Coach X is there to make me better at work. How do you sell something that people don’t know they want or need? Or, maybe they know they need it, but don’t want to admit it? And how do you do that through your online content ? He’s not a psychologist.
WRITING ON THE WEB | TUESDAY, JULY 13, 2010
[Work] 3 Biggest Challenges for Online Content Marketing?
If the first two challenges are working well, it’s easier to ask and get your readers to click to read an offer, whether for fee or free. All of your content creating tasks should bring results so that you get found, you get known and trusted, and you get new clients to work with. How do I get clients ? Convert readers to buyers?
HUBSPOT | FRIDAY, OCTOBER 14, 2011
[Work] How to Create a Custom Twitter Background [With Video!]
To ensure you are always working in the “safe spot,” pull out a marker over the 300-pixel mark on the horizontal ruler in your design software. This marker will not appear in your final product, it is simply an indicator for you to keep all your work inside that selected area. With that in mind, let’s get started.
BIZNOLOGY | FRIDAY, AUGUST 2, 2013
[Work] Marketers as Social Evangelists
This puts many marketers in the unique position of being social evangelists and driving change in the organizations they work for. Work cross functionally to explore this premise and make it happen. 'Photo credit: Wikipedia. When Web 1.0 Such is the nature of disruptive innovation. similar paradigm shift is happening now. While Web 2.0
B2B MARKETING TRACTION | TUESDAY, MARCH 12, 2013
[Work] 5 Things You Need to Run Effective Marketing Meetings
You should be working from a marketing plan, and then once you have the plan and are actively implementing it, you should conduct regular marketing meetings. I’m surprised by the number of organizations that do not run marketing meetings well, if at all. Run your marketing like your business. What makes an effective marketing meeting?
B2B MARKETING TRACTION | THURSDAY, JUNE 28, 2012
[Work] How to Blog: What Blog Categories Should I Create?
also work with a lot of technology companies and began to get calls about my blog posts on Crossing the Chasm , so I created that category. A successful blog has carefully thought-out categories under which you group your blog posts. Blog Post Categories Should Mirror Your Products and Services. Create Blog Categories for Topics Readers Like.
CONTENT MARKETING FOR BI | WEDNESDAY, APRIL 13, 2011
[Work] How to Write a White Paper from Scratch: Part Three—The Design
Although you’ve done the bulk of the hard work, you’re not done yet! You may already have diagrams that show how your product works or pictures of your product in use. We’re now half way through the white paper creation process. In part one , you defined your purpose and determined your topic. It just won’t happen. Let’s get started.
LEADERSHIP | TUESDAY, MAY 13, 2014
[Work] 6 Distinguishing Traits of the New Age B2B Buyer —And 6 B2B Lead Generation Tips to Engage
Here is one buyer behaviour report that dives deep into aspects such as how soon you should call a new lead, months of the year and how they impact buyer behaviour, which days of the week work and don’t work for lead conversion, and so on. 'I recently saw this interesting Infographic which offers a peek into the Marketing Mind.
CMO ESSENTIALS | FRIDAY, NOVEMBER 14, 2014
[Work] Three Reasons Marketers Should Be Thankful for Sales People – Even the Cranky Ones
And as annoying as this “prove it” mantra is to our ego, the truth is, it makes us work smarter. 'How many times have you been in a meeting when a sales person has a brilliant idea for a new sales tool; only that tool was exactly what you published 3 months ago and he simply ignored it? Sales Makes Marketing Prove Its Impact. August, 2014.
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 5, 2012
[Work] 14 SXSWi Sessions for B2B Marketers
But this panel promises to explain why we should focus less on “going viral” and more on what works. This panel features actual brand journalists who will go beyond the philosophy to show how it works in practice. By now you know what you need to bring to survive SXSWi and have the inside scoop on where to go and what to do.
ENGAGE | THURSDAY, APRIL 7, 2011
[Work] 10 Rules for Real Life Social Networking
As a PR specialist at Buffalo Communications, a golf-lifestyle PR firm, she’s a pro at working a room and getting in touch with the hardest-to-reach people through any means necessary. Here, we ask her how she works her magic—and what advice she has for us introverts who need a networking boost. How do you know whom to talk to?
KOMARKETING ASSOCIATES | MONDAY, DECEMBER 9, 2013
[Work] 10 Essential Reports and Research for B2B Marketers
Moz’s biennial Search Engine Ranking Factors research gathers opinions from reputable search marketers from around the globe to better understand the complex workings of search engine algorithms. 'With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. View the results.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 29, 2013
[Work] Five ways using “controversy” as a content strategy backfires
How does controversy work for or against you? 'I recently listened in on a webinar where a young guy was pontificating on the best strategies to build an audience for your content. pillar of his presentation was “be controversial.” ” This struck me as odd. The more I thought about this, the more I disliked this advice.
ANNUITAS | THURSDAY, JULY 3, 2014
[Work] CMO’s…It’s Time to Align with Your CIO
It is no surprise that those organizations that have decided to collaborate with their IT departments rather than work independently have outperformed their counterparts in every major category as shown by the ITSMA: The pressure for CMOs to demonstrate value and contribution to the business continues to increase.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, JULY 18, 2012
[Work] Important New Research on Customer Loyalty
Customers stay with your company because of what it's like working with you. It's devastating when you lose a long-term customer to a competitor. It’s even worse when you’ve been there for them, consistently providing top-notch service for years. You feel betrayed by their lack of loyalty. Here’s the deal.
SAVVY B2B MARKETING | MONDAY, FEBRUARY 7, 2011
[Work] Four Things That Cause Marketing & Sales Misalignment and How to Fix Them
To alleviate this, implement a defined lead management process that focuses on: Data (Includes customer and prospect data) Lead Planning Lead Routing Lead Qualification Lead Nurturing Metrics (A good place to start is working with sales to establish a common set of KPIs that can be measured. But it isn’t. Lack of Focus. No Process.
WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 10, 2014
[Work] Great Blog Content: What Makes You Mad?
But as I learned more about how things work on the Internet, at the same time the Web and online marketing was evolving to become more user-friendly. took a few courses and studied what worked, copied a few writers I admired. About your work? 'If you want to write great blog content , tap into what makes you mad. and “how come?”
HUBSPOT | THURSDAY, JANUARY 19, 2012
[Work] 9 Questions You Need to Ask When Developing Buyer Personas
Even working with C-level executives presents unique challenges; they might have shorter attention spans, spend less time learning and researching, and have different goals than a lower level employee. Are they spending more time at work, or at home? Questions to Ask When Developing Personas. What is their demographic information?
HUBSPOT | FRIDAY, MAY 30, 2014
[Work] 11 Ideas to Grow Brand Awareness at Lightning Speed
They had to start on smaller sites and work their way up to the most popular in their industry. Infographics worked awesome for KISSmetrics , but something else may work for your brand. 'Have you noticed how some of today''s biggest brands seem to have popped up out of nowhere and become overnight successes? 1) Uniqlo. 7) Uber.
THE FORWARD OBSERVER | FRIDAY, DECEMBER 20, 2013
[Work] 5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic
This also works when answering questions in online forums such as on LinkedIn or Quora. 'Artillery B2B Marketing Blog > The Forward Observer B2B marketers who enlist the support of their fans and stakeholders to evangelize their blog can boost traffic, leads and sales. Here''s how to do it. Your B2B company has a successful blog.
TRADESMEN INSIGHTS | TUESDAY, MAY 27, 2014
[Work] What are you doing to create demand for your content?
'We all are working hard to create content in various forms, but what can we do to create the demand for it? If we build it, it will come philosophy won’t work. I’ve long been a proponent of sales and marketing working closely together. After all, the objective of both is to sell more stuff. Let’s be honest.
CONFLUENT FORMS | TUESDAY, MARCH 26, 2013
[Work] Why your business needs to claim its Google Places page
How to work on your Local Pages Completeness matters! It's going to be some work. If you want to do just one activity that will take you approximately 10 minutes of your time and yield you the most customers for 0 cost, this is that one thing you should do. Immediately. When does your location matter? How do you get those +1s?
CMO ESSENTIALS | FRIDAY, JANUARY 16, 2015
[Work] Lead Scoring’s Worst Enemy: “Stuff Marketing”
Why Content Works Where Stuff Fails: To create accurate lead scores, bad content is better than good stuff any day of the week. 'Lead scoring is a marketing science in the purest sense – it makes calculated predictions based on consistent demographic and firmographic data paired with objectively tracked behaviors. Demand Generation Trending
HINGE MARKETING | FRIDAY, JUNE 13, 2014
[Work] An Introduction to Partnership Marketing
There should be no conflict of interest by working with these firms. These interactions are more personal and will better indicate what it’d be like to work together. 'Marketing is perhaps one of the most consistently and quickly changing fields in business. Just think about how many kinds of marketing exist today. Fear not.
B2B MARKETING INSIDER | MONDAY, JUNE 16, 2014
[Work] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
team work among staffers. 'By now, you’ve likely heard about the New York Times Digital Innovation Report. The nearly-100 page report was leaked by Buzzfeed last month and became more than the talk of the town in New York city right before Internet Week where I presented on the content marketing imperative. The report kicks off.
VOICE-BASED MARKETING | MONDAY, MARCH 10, 2014
[Work] 3 Tips to Make the Most of Your Display Ads With Smart Design and Testing
These components should be separate when testing new styles or messages so as to determine which aspect is working and which needs to be improved. When working through several different styles of both creative and message designs, keep in mind the value of simplifying the presentation so consumers can digest it easily. blog display a
HUBSPOT | SUNDAY, SEPTEMBER 29, 2013
[Work] Bad News About Keywords From Google, Good News About Pins From Pinterest, and More in HubSpot Content This Week
'The work week that was has come and gone -- and a new one will soon emerge (perhaps a little too soon for the anti-Monday crowd). Google announced this past week that it is working to encrypt all keyword searches , meaning those made by users logged into Google and those who aren''t. Yeah, we know. wait for it. new pin!
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 2, 2014
[Work] 10 things you need to know NOW about OmniChannel Marketing
In this rudderless environment, how do you know how to invest in the marketing that works? Everything must work in harmony. 'If you’re like me, you have probably seen a new buzzword creeping into the online marketing conversations — “OmniChannel marketing.” Simply put, OmniChannel is multi-channel done right!”.
FEARLESS COMPETITOR | MONDAY, JUNE 13, 2011
[Work] Insights from How to Find New Customers
Let’s examine some critical insights from How to Find New Customers to see how it works. B2B Lead Generation | How to Find New Customers. Every day I hear how bad the economy is. The news is filled with foreclosures, bank failings and disappointing jobs reports. But we want YOU to succeed. You face a different world today. Social Call.
IT'S ALL ABOUT REVENUE | WEDNESDAY, DECEMBER 17, 2014
[Work] 3 Online Marketing Trends To Take Advantage Of
There’s ways to incorporate these broad ideas into your local campaigns for small businesses, the big takeaway here is the trend itself and you can play with them and work them into your campaign however fits. 'Editor's Note: Today's post comes courtesy of Ivan Guzenko, VP and Founder of SmartyAds. Active digital-fraud fighter.
CONVERSIONATION | MONDAY, FEBRUARY 4, 2013
[Work] Why We Still Fight Over Social Media and Content Marketing
Content plays a role in the work of all these people as far as it improves what they do – and thus how the goal is achieved. A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Last year I took it a step further with what you could call a rant about the ‘ big content marketing fail ’.
HINGE MARKETING | WEDNESDAY, JULY 2, 2014
[Work] The 3 D’s of Brand Building In A/E/C
Instead, they want to be known in the marketplace for sustainable stadium design because they know that’s what makes them great and what brings them the type of work that will grow their business. It doesn’t work to only have your brand in a few places. And as Hinge is living proof, this brand building formula works!
SALES INTELLIGENCE VIEW | THURSDAY, JANUARY 24, 2013
[Work] 3 Key Behaviors that Guarantee a Great Customer Service Team
Make them excited to come into work every day, and their enthusiasm will shine through to your customers. Valuing and respecting your team members generates good feelings about doing business and in turn improves work commitment and delivery. They are the primary point of contact between you and your customers. Value Your Team.
SALES CHALLENGER | TUESDAY, JULY 8, 2014
[Work] Not Closing Deals? Your Customers May Be to Blame
In diverse buying groups, stakeholders have less experience working together. '(This is the third in a series of blog posts on our latest research: Creating Customer Consensus.). This increasing diversity is probably not shocking to you, though—and for good reason. The data is clear. Important issues are ignored. Unresolved disagreements.
HUBSPOT | TUESDAY, AUGUST 19, 2014
[Work] Why You Need to Stop Neglecting Your Old Content
As an inbound marketer, you work hard to keep your content engine going. You put all this work into creating the new stuff that you fail to realize how much you''re neglecting the old. Create a backlog of content to update, making note of how much work each piece of content would need. 'Raise your hand if this sounds familiar.
HUBSPOT | FRIDAY, OCTOBER 11, 2013
[Work] 10 Hilarious Blogs That'll Make You Feel Better About Your Job
Like that one time you were working on four hours of sleep and included a typo in a blog post title. Whether you work in an agency or just across teams within your company, you will love this website. 'There''s something cathartic about commiserating in awful shared experiences -- especially if you can find humor in them. My favorite?
DIGITAL VOICES | FRIDAY, SEPTEMBER 13, 2013
[Work] This Week in Digital Strategy 9.13.12
Instead of overwriting the copy on your homepage, about page and product pages, start a separate blog for additional SEO work. 'Happy Friday, everyone! This week provided another of informative look into the world of digital strategy. Get the full scoop in our TGIF roundup. 13 Ethical Way to Increase Search Traffic via Mashable.
WRITESPARK | TUESDAY, MAY 14, 2013
[Work] How Services Firms Grow with Online Marketing (Guest Post)
We wondered how three groups of professionals use 15 common online marketing tools in order to discover what tools work best when marketing professional service firms. However, these services aren''t often the focus of guidance for effective marketing. How Services Firms Grow with Online Marketing. by Sylvia Montgomery. Focus on Online Tools.
DIGITAL VOICES | WEDNESDAY, FEBRUARY 15, 2012
[Work] Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can!
You could work for months and spend tens of thousands of dollars, only to have the AppStore send you back to the drawing board. The mobile web is blowing up. If you’re alive and breathing air you know this – you see it all around you. We use our smart phones and devices constantly. We Google. We Skype. We Tweet. We like. We Shop.
SALES LEAD DYNAMICS | TUESDAY, JANUARY 4, 2011
[Work] The Phone Has Stopped Ringing. Now What?
But it works. When times were good, many successful professionals didn’t need a well defined niche. All their business came via “R & R” (Repeat and Referral). They relied on their reputations and connections. The The phone rang. Business flowed in. Then, the phone stopped ringing. This has left many professionals floundering. To Whom.
SALES LEAD DYNAMICS | WEDNESDAY, NOVEMBER 17, 2010
[Work] Specialize. You’ll Grow Faster.
But if your competitors have great people and you have great people, too—you’ve got some work to do. . Do you want to you want to grow nine times faster and be 50% more profitable than your competitors, and still spend less on marketing? I thought so. In that case, Lee Frederiksen and Aaron Taylor have one word for you: Specialize.
IT'S ALL ABOUT REVENUE | SUNDAY, AUGUST 11, 2013
[Work] What Marketers Can Learn From The “Breaking Bad: Alchemy” iBook
A ‘behind the scenes’ look or feature on a web site provides content consumers with more visibility into the inner workings of a product or service. 'by Amanda Batista | Tweet this Heisenberg has returned. Tactically, modern marketers can learn a great deal from the brand’s engagement initiatives.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JULY 10, 2013
[Work] Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement
You can also think of Optify as having worked its way down from the top of the funnel (SEO) to the middle (marketing automation) and towards the bottom (CRM). By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. That''s theme number three. Emails are delivered through ExactTarget.
B2B MARKETING UNPLUGGED | THURSDAY, DECEMBER 26, 2013
[Work] The Slow Elf Returns: More Bad Holiday Greetings
day to get stuff done, clear up some of the clutter, go through all those e-cards at work and see who loves us. People, if you’re going to make your friends and clients work to see your greeting (which you should not) at least test the link. 'Boxing Day at last. Maybe I was wrong. Happy Hanukkah, here’s a Sears Catalogue. Okey dokey.
LEADSLOTH | WEDNESDAY, MAY 5, 2010
[Work] Social CRM, Inbound Marketing and Marketing Automation
But it’s a lot of work to monitor all online discussions and contribute if needed: marketing automation could play role in automating this. Today I’m a panelist at the Silverpop Client Summit and we’re talking about Social CRM, Inbound Marketing and Marketing Automation, moderated by Adam Needles. Social CRM.
WEBBIQUITY | TUESDAY, FEBRUARY 26, 2013
[Work] Marketing Automation Systems are on the Rise
How Does it Work? Guest post by Gene Morris. Two common business terms combined describe the an increasingly popular outreach tool: marketing automation. According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012. What is Marketing Automation?