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  • MODERN B2B MARKETING  |  TUESDAY, MARCH 15, 2016
    [Work] [Ebook] Scoring Big with Fan Engagement
    It’s critical that you work to maintain continuous conversations, and offer fans and potential fans relevant messages and offers across channels. This allows marketers to measure the impact of their programs and understand what is working and what is not. Author: Renata Bell The sports industry is no stranger to technology.
  • E-QUIP  |  WEDNESDAY, APRIL 1, 2015
    [Work] How to Make Your SOQs More Client Focused
    Don''t simply provide a scope of work; demonstrate that you have a deep understanding of the project from the client''s perspective and how best to deliver it successfully. You may have little idea what specific projects you might be working on. Describe how you will optimize the working relationship. Don''t give up yet!
  • E-QUIP  |  MONDAY, APRIL 26, 2010
    [Work] Displacing the Incumbent
    For another, in this economy you're only going to grow your business by taking work from competitors. Imagine the client says, "We're already working with (the incumbent)." The support you provide in this area will initially be part of the sales process, but could eventually lead to contract work. Not necessarily true.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 1, 2012
    [Work] Social Media ROI — Not just for the big companies
    ” I think Rhonda’s views reflect a lot of our frustrations. I’ve expressed some pretty strong views on the topic of social media measurement and I am really psyched that through this study, we are going to have a lot more actionable results, statistically-valid data, and meaningful insight to work with. Find out more here !
  • VOLACCI  |  MONDAY, OCTOBER 7, 2013
    [Work] Mobile Marketing, Simplified: The Drupal 8 Mobile Initiative
    True to the community’s open source roots, a large group of developers are working together on Drupal’s Mobile Initiative , created with the goal to make the Drupal 8 CMS a top-notch mobile platform in today’s increasingly mobile world. Drupal 8 is looking to solve that problem. native app integration. Mobile Accessibility.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 31, 2015
    [Work] Designer 101: The User Experience Design Umbrella
    Because of the range of responsibilities associated with their work, many have called UX the overarching umbrella of all design. At times, UX design is more about working with people and researching behaviors than it is about designing an interface. Enjoy! Who is your designer, really? Source . UX Design (User Experience). Usability.
  • BIZIBLE  |  WEDNESDAY, APRIL 6, 2016
    [Work] How To Set Marketing Goals, A Management Guide To Revenue Generation
    Tactics like account-based marketing (ABM) work great for converting opportunities to customers. This saved time can be used for more important work like optimization. A marketing goal is so much more than a target objective. Good marketing goals are a prescription for action, telling your team how to reach them. Past success.
  • VIEWPOINT  |  THURSDAY, AUGUST 20, 2015
    [Work] The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How
    Gather the revenue influencers in your company—CEO, marketing, sales, operations, IT—to gain insight into the way your internal teams work together. In part one , I provided insight into the why and what of a lead-to-revenue assessment. Your assessment should identify weaknesses and gaps in seven key components of your flow.
  • KOMARKETING ASSOCIATES  |  FRIDAY, AUGUST 3, 2012
    [Work] Mad Libs for Content Marketers
    Once you have your _ [ADJECTIVE] audience in mind, you can get to work on your messaging.  A super silly way to have fun with content marketing! We all remember the word game from when we were kids: Mad Libs.  But who says it has to end there? Remember: Don’t cheat!  To begin playing, DO NOT scroll down to look at the story below.  Have fun!
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 23, 2013
    [Work] New developments in B2B marketing list acquisition
    Traditionally, the first step in list development has been working with a list broker who has experience in your target audience category.  Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets.  Conferences and trade shows, like Dreamforce.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 3, 2012
    [Work] Social Media Privacy in The Workplace: Is There Any?
    Employment lawyers hear this question a lot.  We hear it when an employee is being questioned about his internet use at work.  We hear it when an employee gets caught posting about how much fun it is being at a baseball game on a day she called in sick.  We hear it when an employee sends a sexy text using a work-provided smartphone. 
  • MODERN B2B MARKETING  |  MONDAY, APRIL 7, 2014
    [Work] Innovation in the Nation
    The challenges of running a marketing department, getting all of the trains lined up correctly, determining what is working and what isn’t worth your time – this is no simple task. Author: Phil Fernandez This is my favorite week of the year. No, it’s not my birthday and I am not headed out on vacation. Welcome to Innovation in the Nation.
  • B2BBLOGGERS  |  WEDNESDAY, APRIL 4, 2012
    [Work] How To Keep Your Blog From Undermining Your Brand
    What are the keys to making sure your blog works with your marketing efforts and not against them? If readers come to your blog and don’t find the information relevant or useful, it can actually work against you more than if you’d never started one. It’s what defines you to customers. It’s who you are. It Communicates a Different Tone.
  • LEAD LIAISON  |  FRIDAY, SEPTEMBER 16, 2016
    [Work] Reach More Customers with Postcard Marketing
    Postcard Marketing 101 – How It Works. Here’s how it works: after you cultivate a strong list of leads through our lead management platform , you can then personalize your postcards by greeting your customer by name. Did you know that 52.5 percent of postcards are read by recipients ? Track the Results. More About Lob.
  • BIZNOLOGY  |  MONDAY, JULY 11, 2016
    [Work] Machine Learning: a digital Cambrian explosion about to happen
    As menial and laborious tasks move from humans to machines, we may see each of us having less work to do – and that may be a good thing. There was a time during the industrial revolution when children as young as 9 would work 12 hours a day – a burden that would be unthinkable today. Like this post?
  • BIZNOLOGY  |  THURSDAY, MAY 12, 2016
    [Work] Digital futurism, UX, and streams: tomorrow will look like yesterday
    As a teenager, I was obsessed with trying to understand how the world works – to the point that I decided to get a Bachelor of Science degree in Biology. Naturally, decades after finishing university, I obviously still don’t know how the world works, but I have kept an appreciation for the pursuit of that elusive objective.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 19, 2013
    [Work] B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council
    And a former client of Find New Customers that I worked with for a short time was pounding their target customers with product offers – ugh! Everyone is doing content marketing today – 9 out of 10 companies, according to the Content Marketing Institute. But as this article shows, most companies truly suck at it. My advice?
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 7, 2013
    [Work] Marketing surveys are wrong
    We should keep working on it. Photo credit: Wikipedia. Yeah, I know it is a sensationalist headline. Sue me. I am reacting to everyone constantly telling me that social media listening provides “wrong” information. They do. So let’s see where social media listening falls short. mean that people gave the wrong answer.
  • CLOUD POTENTIAL  |  THURSDAY, MAY 9, 2013
    [Work] 5 Ways to Blow the Sale with the First Contact
    Remember: Potential customers always decide that if there are mistakes in your selling messages, there will be mistakes in your work. . 2) Don’t be a nuisance. Besides, if you appear to be desperate, they will decide you are hurting because you don’t do good work. . 3) Don’t fail to read the RFP. The customer’s reaction: Back off!
  • ANNUITAS  |  THURSDAY, AUGUST 4, 2016
    [Work] Why Lead Nurturing Isn’t A Score
    Don’t close a deal and then forget about your new customers you’ve worked so hard to gain. monthly newsletter works well in this scenario. 4. If only it were that simple. As with most things in marketing these days, there’s much more to it than that. It’s not merely a score, but a way to do all of the following: 1. one step at a time-.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Work] A Crash Course on Inbound Marketing for Nonprofits [Free Ebook]
    The good news is that inbound marketing still works for nonprofits. For years now, businesses have been using inbound marketing as a way to attract,convert, close, and delight new customers online. But what if it's not "customers" that you're after? What if you're targeting volunteers, donors, or members? Creating audience personas.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 27, 2014
    [Work] The secret ingredient for successful small business blogging
    They can find the people who they most enjoy working with and engage them with their distinct voice. They can find the people who they most enjoy working with and engage them with their distinct voice. Henneke Duistermaat, {grow} Community Member. The internet world is a very crowded place indeed. Everyone is pumping out content.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 27, 2012
    [Work] Review of the book Sales Growth: 5 Proven Strategies from the World’s Sales Leaders
    Manage Performance for Growth (Work closely with your salespeople and coach them). 4 and 1/2 stars out of 5. Like all reviews we do now, you can read the review or watch the video review. This blog is 100% mobile ready, so video is a great option for mobile. just finished reading it. The need for change is clear.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 7, 2014
    [Work] A plan to earn your way into the hearts of Internet influencers
    Give them something that makes their lives or work more efficient (tools, technology, apps). Give them something that makes their lives or work more efficient (tools, technology, apps) - Offer an unusual experience (huge opportunity in the travel and hospitality industry). By Mila Aroujo, {grow} Community Member. How do you do that?
  • CONTENTLY  |  WEDNESDAY, JUNE 1, 2016
    [Work] Contently Case Story: Inside Blackrock’s Ambitious, Global Storytelling Effort
    Fortunately, Hynek was able to work with her account manager to streamline the planning and editing. How can we work with a contributor for you to get this live on the blog and into our social channels?'” We know that it works,” Hynek said. You probably don’t know Jim and Lyn. Or Alberto and Nory.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 5, 2015
    [Work] Cost and Benefits of Market Research
    Putting Research to Work in Your Firm. But most professionals are pretty logical and fact based in their work. Perhaps that is why it works so well. What are the benefits of market research for professional services firms? Is it worth the cost? And does it really matter? Why Market Research? The Benefits of Market Research.
  • HUBSPOT  |  FRIDAY, OCTOBER 19, 2012
    [Work] 20 Common Social Media Marketing Myths BUSTED
    That might be when your community manager works, but that doesn't mean it correlates to when people are using social media. There are people behind your company; don't be afraid to show that with your own special brand of humor, pictures of people that work at your company, and links to news content that you find particularly entertaining.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 7, 2014
    [Work] IBM opens up Watson and cognitive computing to entrepreneurs
    Specifically, IBM is looking for use cases that fit in this category: Do your customers work with you in an Interactive way using natural language? Click here if you can’t view this interview with Lauri Saft of the Watson Project. “We don’t do coding for Watson. We train it.” ” So let’s start there!
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 29, 2014
    [Work] How to Win at LinkedIn Sponsored Updates
    Want to target marketing managers who work at enterprise companies, are skilled at marketing automation, and who don’t already work for one of your competitors? Author: Carra Manahan Looking for ways to improve your social media strategy in the new year? Or simply searching for a new tactic to try? Target Like A Champ. You can.
  • JUNTA 42  |  WEDNESDAY, OCTOBER 19, 2011
    [Work] 10 Questions to Ask Before You Blog
    How will the execution  process work within your company (see Content Marketing Workflow ) and how will you market the blog ? One of the most frequent questions I receive while traveling is about blogging. The questions revolve around how to get started, what to talk about, and even what software to use. Here are a few…. Can it?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JULY 20, 2011
    [Work] Gamification of the Sales Process
    Image a sales team that saw their work as a game and wanted to unlock as many achievements as possible to be recognized publicly and financially? Is your company thinking of implementing gamification to sales or have any game mechanics that have been working so far? What is Gamification? 65% of Xbox gamers are male. Commission checks.
  • MARKETING ACTION  |  TUESDAY, MAY 5, 2015
    [Work] Long Tail Keywords: Win at SEO and Acquire More Qualified Leads
    Would you like a way to drastically reduce the amount of search engine optimization (SEO) work you have to do, remove most of your competition, and find traffic that converts 2.5 The bad news is you really need at least 1,500 unique visitors to your site per month for HitTail to work (and 2,000-3,000 or more to work well).
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 4, 2014
    [Work] 4 Steps To Success In The New Demand Generation World
    The key to the DG group is that it is a Bridge between Marketing and Sales.  DG works closely with Marketing to understand and optimize their output, and in turn qualify it so that it will be accepted by Sales.  Today’s post is another guest post from Rob Krekstein, Sr. Director of Lead Generation at Ventyx. Business Model. Process.
  • DELICIOUS B2BMARKETING  |  MONDAY, JUNE 1, 2009
    [Work] TriComB2B: Smart. Strategic. Technical. - Technically Focused B2B Marketing Agency - formerly TriCom Marketing & Communications
    more » News / Press Releases TriComB2B Named as 2009 Best Places to Work Winner. We get it. We are distinctive due to our technical aptitude , industry knowledge and business acumen. Contact TriComB2B to learn how our focus on technical products and services can help make your marketing efforts more effective. All Rights Reserved.
  • FATHOM  |  TUESDAY, APRIL 14, 2015
    [Work] The College Research Timeline and Paid Search
    Students review the acceptances they have received to work towards making a decision. Students work to secure financial aid. For a high school student, choosing where they want to attend college is likely the most difficult and important decision of their lives to date. Timeline Milestones. Junior Year. Begin researching schools.
  • FATHOM  |  MONDAY, APRIL 25, 2016
    [Work] Blurred Lines: The De-Silo-ing of Marketing
    The only way to effectively accomplish this is to take down the walls between online and digital specialists and allow them to strategize and work together. In the insightful Moz blog The Marketing Department of the Future , author Samuel Scott speaks to his own difficulties working with divided PR and social media departments.
  • THE B2B RESEARCH BLOG  |  THURSDAY, FEBRUARY 14, 2013
    [Work] Three customer insights for your marketing plan
    We all know that successful marketing propositions perfectly align with customer needs and wants.   But here assumption and guess-work abound.  What marketing channels work? . Spring.  As birds migrate north to secure nesting ground, gaggles of marketers flock to secure budget for their marketing plans. But insights into what exactly?
  • VIEWPOINT  |  THURSDAY, JANUARY 9, 2014
    [Work] Lead Generation Lies That are Wreaking Havoc with Your Sales
    Jim has lies, lies and more damn lies (he provided 28, I picked my favorite 5): Telemarketing doesn’t work, I get calls every night and I hate ‘em. Last August I wrote a blog for Top Sales World titled “Lead Generation Hogwash: The Top 7 Lies.”. Voicemails are a waste of time. Outbound calling is interruption marketing. Hogwash! Period.
  • HUBSPOT  |  FRIDAY, APRIL 17, 2015
    [Work] Bing, Yahoo and Google: Can Your SEO Strategy Remain the Same for All Three?
    Paid Search – works the same in both, but remember this is only rented space for your website. This label is grey wording that is placed underneath the link that tells the user whether the website is going to work correctly on their mobile device or not. Because search results will be the same in Yahoo and Bing. www.bingplaces.com.
  • THE ROI GUY  |  THURSDAY, OCTOBER 10, 2013
    [Work] Alinean launches free Mobile ROI Calculator
    Many companies are trying to justify a larger commitment to Tablets and determine whether a BYOD or Company Provided strategy would work best,” says Tom Pisello, CEO and founder of Alinean. Additional free ROI Calculators will be made available each month to registered users. See the full press release here.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Work] Take a Seat at the Table: Make Workplace Equality a Grassroots Initiative
    This is paramount, and it’s the only way we can all make progress towards a balanced and equal work environment. 2. Author: Alexandra Nation and Liz Courter Oseguera While it’s true that now is the time for women in tech , talking about it isn’t enough. If you’re not sure where to get started, here are five simple steps: 1. Happy hours.
  • BIZNOLOGY  |  FRIDAY, AUGUST 21, 2015
    [Work] Adaptive sourcing and digital transformation will put you in the winner’s circle
    To achieve that agile way of work an adaptive digital cell is necessary. Why do some companies seem to rely on their brand as the sole value, while others are able make  headlines for all the right reasons? Why do some companies look like they are stuck in the past, and others are shaping the way to the future? Like this post?
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 20, 2013
    [Work] 5 Ways to Generate Leads through Partnership Marketing
    Leverage the hard work that goes into a substantial thought piece like a book and tell the story with a compelling webinar series. While the bulk of the most effective strategies are going to have a digital component to them, more traditional means work too. Write the definitive book on your signature topic. Produce quality webinars.
  • WEBBIQUITY  |  MONDAY, JANUARY 7, 2013
    [Work] New Tool to Measure Web Presence Optimization
    Consultants at b2b marketing and PR agency KC Associates have been doing WPO work for clients for nearly three years now. Web presence optimization (WPO) is the art and science of maximizing online visibility. It’s a super-set of SEO, encompassing owned, earned and paid media, or presence.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Work] Would You Spend $1,000 to Complain About Poor Service? This Guy Did
    But this should serve as a cautionary tale for everyone who works in marketing or runs a business. George, who works in marketing for JetBlue. We’ve all heard that social media has empowered customers. But earlier this week one person took that empowerment to a whole new level. Hasan Syed was a passenger on British Airways. Because.
  • HUBSPOT  |  THURSDAY, DECEMBER 17, 2015
    [Work] 7 Feel-Good Examples of 'Joy Marketing' Campaigns
    It's a concept called joy marketing, and it's worked for a lot of big brands. Coca-Cola received over 100,000 letters praising the advert and thousands of requests for sheet music – spreading the joy certainly worked! 4) Reddi-wip: Unleash the Joy. But if there's one thing we know for sure, it's that emotions rule our decision-making.
  • B2B COMMUNICATIONS  |  TUESDAY, OCTOBER 7, 2014
    [Work] Guesses, fibs, and reports
    So after 300-400 hours of delivering client services each month, I spent one to three working days preparing reports. In the late 90s I joined a Silicon Valley PR agency* that launched business to business technology companies. One of the job requirements was detailed end-of-month reporting. The goal: cost-justify retainer dollars.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 30, 2013
    [Work] New Benchmark Data Reveals the Secrets to Successful Website Redesigns [SlideShare]
    And of course, there''s the company who was working until midnight every night to stay on deadline. Planning a website redesign can be pretty daunting. After all, we''ve all heard the nightmares about the "website redesign gone wrong." (Or lived them.). There''s the company who went way over budget. Hey, that''s pretty good! Check it out.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MAY 1, 2013
    [Work] 10 Ideas to Make Boring B2B Social Media Posts Captivating
    And it is not going to work in a social media context. link to the story and three takeaways work. Many B2B marketers are still trying to figure out social media for their companies. Years of product marketing driven writing, or content as we now call it, has honed their skills on features-based marketing. Use Keywords in the Headline.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 6, 2015
    [Work] Sales Culture 101: How “More Cowbell” Shapes Strong Salespeople
    With that being said, let me describe two different work environments that I’ve experienced, and then let’s talk about how important a cowbell is to the sales dynamic: No-Cowbell Environment. Author: Chris Gillespie An open apology to the engineering, support, and marketing teams:  please excuse my cowbell. Trust me; you’d know). Every.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2011
    [Work] 5 Noteworthy Examples of Corporate Social Media Policies
    This type of policy works for companies that have nailed their company culture and established great trust among employees. IBM's social media policy provides a nice balance of rules that help employees that work better with some guidelines and freedom about what can be discussed. How lenient should you be? Best Buy. Common sense?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 2, 2012
    [Work] Raab Report: Financial Comparison of B2B Marketing Automation Vendors
    Eloqua’s gain is particularly impressive since it has the largest client base and relatively low growth – suggesting the company has been working hard to keep costs down in preparation for its public offering. And the stock did rise 12% on the first day. Good for them, and congratulations. Still, profits will have to matter eventually.
  • PUREB2B  |  SUNDAY, JUNE 19, 2016
    [Work] Optimizing Your Website for Lead Generation
    Analyze the user experience, take a closer look at response rate, and use process this to decide if pop-ups work for you.  . To make the most of these strategies, you must first have a good grasp of your current lead generation landscape so that you can compare and contrast what works and what doesn’t. Optimize Lead Generation Forms.
  • GREAT B2B MARKETING  |  TUESDAY, JULY 23, 2013
    [Work] B2B Retargeting – Benefits and Pitfalls
    Social retargeting works in a similar fashion.  In my last blog post, I talked about how to use remarketing strategies to revitalize a stagnant B2B contact list. The gist of that article was targeting individuals who are already part of your database. Have either posted or read social media content related to accounting software. Chris.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 15, 2016
    [Work] 3 Keys to Great Content Marketing, According to Lego CMO Julia Goldin
    “We bring everybody together in the same room, and they start working on: What are the right choices within the three-sixty? “There are a lot of different tools available to us to see how different aspects of our marketing mix are working,” she said. By the late ’90s, not everything was awesome at Lego.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 17, 2012
    [Work] Focus On Customers and Run Like Never Before
    So with that request for forgiveness but hope that you find some value in the example, I invite you to read about how we’re trying to put these principles of customer focus and customer storytelling to work in our latest advertising campaign… Run without warehouses.  And how to focus on meeting their needs. Run with less hardware.
  • HUBSPOT  |  MONDAY, JANUARY 5, 2015
    [Work] Why You Don't Need Agency Experience to Launch an Advertising Agency
    That confidence, the ability to run a P&L, to manage HR, to put in the work and the time, to get punched in the throat repeatedly by the realities of running a business -- all of these things made me extremely confident in whatever I was going to take on next. Sure, I’d never worked at one. People laugh at that. Advertising Daily
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 18, 2015
    [Work] How to Create Evergreen Event Themes, Without the Christmas Trees
    Also your brand/design team, who take pride in the quality of their work, is probably going to be frustrated with having to scramble in different directions. Or it can be something as simple as not talking about demand generation when working with a consumer audience. 3. Connect to your audience. Why did you select those events?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MAY 1, 2014
    [Work] My Boldest Sales Prediction - Ever
    After writing SNAP Selling , I was continually accosted by salespeople who said, “Your advice on selling to crazy-busy buyers works great. But, I’m frazzled too. How can you help me?”. I was stumped. I had nothing to offer since I wasn’t a time management guru. Then one day it hit me. I was looking at things all wrong. The economy was up.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 12, 2016
    [Work] Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
    But our panel warned us of the dangers of the tendency that women in the workplace have to take on more, do more, and work harder in order to prove themselves. Doing this has the potential to put you in the “work horse” category, which ultimately is bad for your career. “No one promotes work horses because then who will do the work?”
  • HUBSPOT  |  THURSDAY, OCTOBER 22, 2015
    [Work] Need Marketing Inspiration? Here Are 12 Places to Find Great Examples
    Take the post below, for example: If your Twitter login attempt doesn't work, Twitter offers to email you a one-click login link. It's a community of designers who share screenshots of their work, process, and projects -- making it an awesome place to find design examples. An idea doesn't have to be unique to be great. Website Design.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Work] 8 Tips to Cultivating a Successful API Program
    Knowing what that experience is will help your support and outreach efforts as you work to inspire and equip your external developers through faith-building and education. 3. If it doesn’t work well, they will abandon it. One of the most valuable sessions we attended focused on internal, partner, and developer programs.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 15, 2015
    [Work] The 4 Unique Challenges of Mobile Marketing and Mobile Advertising (and how to overcome them)
    Download the The Mobile Data Management Platform eBook to delve deeper into how a mobileDMP can address these challenges and offer a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and robust analytics to do more of what works. 64% check their phones within 15 minutes of going to bed.
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 12, 2014
    [Work] B2B Content Marketing: 3 “Must Haves”
    Case Studies: Case studies work to support your B2B marketing efforts by offering information and evidence to support a buyer’s purchase decision, as well as acting as a valuable content marketing tool. By Allie Viau  | Digital Marketing Strategist & SEO Specialist. Why are these so crucial for B2B content marketing?
  • HALEY MARKETING  |  THURSDAY, JUNE 2, 2016
    [Work] What are The Most Popular Social Media Tools?
    Stop working harder and start working smarter. Take note of what is already working well on a specific platform and use that to your advantage when considering what you should be sharing. What tools do you find work really well? Let The 14 Most Popular Social Media Tools of 2016. Create Stunning Graphics. Unsplash. Pablo.
  • SALESFUSION  |  THURSDAY, DECEMBER 5, 2013
    [Work] Email Tourism
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. [one_half valign="middle"] Partner Portal. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. Batman had Robin… You have SalesFUSION.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Work] Meet the Ad Guy Who Gets Paid to Kidnap People and Play Cruel Pranks
    Wert told Okulski that his agency was working on a video shoot about the not-yet-released Corvette Z06 in Charlotte, N.C. Before starting his agency, Wert spent seven years as a reporter and editor at Gawker in New York, mostly working on the Jalopnik automotive blog. Tiny Toy Car has done work for Hearst and Gawker Studio.
  • HUBSPOT  |  SUNDAY, NOVEMBER 23, 2014
    [Work] From Vikings to Billboards Made of Cake: 5 New Ads You've Gotta See
    In this TV ad for Sainsbury''s, agency AMV BBDO worked with historians and recreated the famous story of the Christmas Truce of 1914 between British and German soldiers. 2) "Security" from Dollar Shave Club. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Marketing Agency
  • HUBSPOT  |  TUESDAY, FEBRUARY 25, 2014
    [Work] Why Your Nonprofit Should Think Local for Corporate Gifts
    You should also run a list of major donors to see what companies they work for, or who they have relationships with on LinkedIn. Inspire them to support your organization by showing off your work. Your organization is valuable to the community, and so are the companies you''re working with. To start, look within. nonprofit
  • VIEWPOINT  |  TUESDAY, AUGUST 9, 2016
    [Work] Long-Term Leads Demand Attention Now
    If on the other hand, all 80 are worked appropriately, and sales closes 20% of the total at an average selling price of $250,000, revenue is doubled. Near-Term Opportunities are Important, But So is Keeping the Pipeline Full. Your sales team likes nothing better than getting leads with a high probability of closing soon.
  • HUBSPOT  |  TUESDAY, DECEMBER 30, 2014
    [Work] The Funniest SNL Commercial Parodies of the Year
    And it''s about commercials, so you can justify it as loosely work-related. Whether SNL is having an on- or off-year, one place they always shine is commercial parodies. Personally, I think they had an "on-year" this year -- but whether or not you agree, you''ll have to admit they produced some laugh-out-loud fake commercials. Right?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 31, 2016
    [Work] 3 Ways to Gauge Your Team’s Marketing Maturity
    As an Enterprise Business Consultant, I work directly with many of our customers—some who are just getting the ball rolling and others who are marketing veterans. It’s how they can share measurable results from all of their hard work. Author: Jessica Minasian Are you on top of your marketing game? Data Never Looked So Good.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 8, 2013
    [Work] The ROI of Events: What You Should be Measuring
    What partners should we work with? by Dayna Rothman Too many marketers think of event ROI measurement as a pass/fail exercise, i.e., was the event good or not, or did it achieve more than X? Think about questions you want to answer that go beyond pass/fail. Is this the most fitting speaker? Is the topic compelling? But where do you start?
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 30, 2012
    [Work] Is Mobile Driving the Increase in Social Media Throughout the World? (with Infographic)
    The convergence of these two trends is influencing and vastly changing the way we live, how we work and how we communicate with each other. This is a sponsored post written by me on behalf of Broadband Genie. All opinions are 100% mine. In 2011 smartphone sales were up 63% year on year, for a total of 488.5 million units sold. Mobile
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 10, 2013
    [Work] The Payoffs Of Real Customer Centric Marketing
    Your prospects will do your marketing work for free. by contributor | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social, and email. Don’t show the user a menu of white papers.
  • MARKETING ACTION  |  WEDNESDAY, JULY 31, 2013
    [Work] 5 Reasons Why Exact Match Anchor Text is Bad
    That doesn’t work anymore. This previous strategy worked to raise rankings by building up a large number of specific anchor text keywords. Exact match anchors used to work   – but don’t anymore. Getting natural links is a great way to raise your site rankings. Using anchor text properly is a key tactic. 1.
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 2, 2014
    [Work] Google Authorship Removed From SERPs
    This will build and maintain your authority, and work along with your other SEO efforts to improve your position in SERPs over time! On Friday, Google announced the end Google Authorship. Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. It was not simple. It’s possible.
  • HUBSPOT  |  SUNDAY, FEBRUARY 23, 2014
    [Work] LinkedIn Profile Stalking, New Banner Images, and More in HubSpot Content This Week
    That’s why HubSpot, LinkedIn, and Evernote hosted a webinar this week to discuss how organizations can align their sales and marketing teams to develop the tools that make social selling work through context, content, and collaboration. That’s where LinkedIn comes into play. The professional social network. Now You Can.
  • SYNECORE  |  WEDNESDAY, MARCH 5, 2014
    [Work] Smarketing: The Guide To Lead Conversion!
    Many executives choose to leave their sales and marketing departments as separate entities when really they should be insisting the two groups work together to form a unified Smarketing team. Whether or not these two groups like to admit it, what they do is vary similar and equally important to the success of the company they work for.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 17, 2012
    [Work] Inside Sales Reps - Are You Losing Prospects Over Their Objections?
    Make sure to not only have one or two general questions to ask the prospect about how it’s working for them, but also have a separate cheat sheet in excel that has all competition broken out by company, with specific questions you and/or your team can use to keep the prospect talking. We are using xyz competitor. We don’t have the budget.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 9, 2014
    [Work] The Essential Importance of Attitude
    Another thing I heard from other patients was complaints about pain and reluctance to work out. This blog has a new premium template. What do you think of it? Next March I was giving a keynote speech in Connecticut for my client, Serv-Pro. And Importance of Attitude will be a portion of my keynote. ”  I told him “Yes.”
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 12, 2012
    [Work] List Buying: 3 reasons why this tactic can be deadly for marketers
    Doing marketing right, building relationships and creating love for your company, requires some work. Tweet Editor’s Note: Buy, build or both? This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. Today, she explores the downsides of list buying. It’s the start of a three-part series.
  • CHRIS KOCH  |  FRIDAY, MAY 6, 2011
    [Work] How to measure influence in social media marketing
    Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys. Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, MARCH 12, 2012
    [Work] Industrial Companies Underuse the One Social Media Tactic with Proven ROI
    According to the GlobalSpec study, only 25% of the respondents said they used a company blog to participate in social media and rated it a mere 2.6 on a scale of 1 to 7 for “Value” as a resource for researching work-related purchases. Depending on which study you read, the results can be confusing.
  • SAVVY B2B MARKETING  |  THURSDAY, NOVEMBER 1, 2012
    [Work] 4 Mistakes You Are Making With Your Case Studies
    recently worked with a client who had a very specific four page template that was their case study standard. Case studies are very valuable elements of the B2B content marketing mix. They can be stand alone pieces to leave behind with a prospect, inserted into an RFP or sales proposal or included in a newsletter. The Fix. The Fix. The Fix.
  • HALEY MARKETING  |  THURSDAY, MAY 12, 2016
    [Work] Make Social Media Part of Your Routine, Part II
    In Part I , we told you the benefits of making social media a part of your everyday work routine. Consider this a nonflexible work function, and dedicate this time to meet your social goals. Now you’re ready to learn how. Dedicate the time. In today’s world, social media is 24/7. Become familiar with your resources. Be accountable.
  • 3D2B  |  MONDAY, FEBRUARY 23, 2015
    [Work] Quick Tips for Conquering the B2B Inside Sales Training Gap
    Inside sales representatives are taking over more sales duties, sometimes handling the complete sale by themselves rather than working hand in hand with a field sales person. How satisfied are you with how it’s working for you? What’s Causing the B2B Inside Sales Training Problem? Why is training such a hot issue? Why not?
  • ACT-ON  |  MONDAY, NOVEMBER 30, 2015
    [Work] You’ve Signed Your New Marketing Agency. Now What?
    For example, if you’re working together improve your funnel metrics, you may establish a goal to track your funnel conversion rate at every stage of the funnel in order to zero in on areas of friction in the funnel. Agency Whispering… Three Key Ingredients for Success. You’ve made it to the finish line. You’ve selected your marketing agency.
  • CHIEFMARTECH  |  THURSDAY, FEBRUARY 11, 2016
    [Work] A Valentine’s Day ode to marketing tech entrepreneurs
    Two things happen around the time I’m working on updating my marketing technology landscape graphic each year. This is evolution in action, exploring a multitude of variations, eliminating those that don’t work, propagating those that do. But I do read their emails, and I do visit their websites. But you know what? P.P.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 6, 2011
    [Work] Case study: How 20 high school students ignited a social media success
    understand how marketing works and I think I have a pretty good understanding of social media. Now here is a neat trick. Precisely as your read this exciting guest post from the brilliant Jon Buscall, I will be meeting him for the first time in Stockholm, Sweden. Enjoy! This is a story to inspire even the grumpiest social media naysayer.
  • FATHOM  |  TUESDAY, OCTOBER 20, 2015
    [Work] Ultimate 2015 Local SEO Checklist for Hospitals
    Healthcare is one of the only industries in which Google allows users to submit both a physical business listing and a listing for each doctor that works there. Hospitals are businesses that rely heavily on local customers, so it’s digital marketing strategy should put a high priority on local visibility through local listings, and local SEO.
  • BIZNOLOGY  |  FRIDAY, MAY 16, 2014
    [Work] Link building basics: Niche analysis
    Understanding your online niche and environment is always important if you’re working to build links. Link building is never easy and it can become quite technical at times, but mastering the basics will give you a foundation to work from. Search engines can drive highly relevant, qualified traffic. Locate Target Audience within Niche.
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 4, 2014
    [Work] The 2 Things You Must Nail For Lead-Generating B2B Content
    Who does your buyer persona report to at work? For this content marketing-assisted sales approach to work effectively, however, the content needs to synch up with where the buyer is in their research or “buyer’s journey.” Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? The linchpins.
  • HUBSPOT  |  WEDNESDAY, AUGUST 7, 2013
    [Work] With Social Media Networks Constantly Changing, How Can You Keep Up?
    Pinterest is not a good home for our brand of sports entertainment -- not yet, anyway.”. 6) Use what works for others. Use several different platforms but find ways to make them work together and complement each other. And that’s great, right? More information, greater transparency – that’s always good. How do you learn new things?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Work] 7 Excellent Examples of Email Personalization in Action
    Overstock put together this email to help address that problem after I left this bed frame in their shopping cart. (My apologies in advance that I didn't turn images on before I forwarded this message to my work address -- let's consider it a lesson in using proper image ALT text in your emails !). So why isn't anyone doing it? That's all!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 5, 2012
    [Work] Are you prepared to deal with social media backlash?
    There are many, many well-intentioned, sincere people working at the Komen organization, and they have brought huge awareness to the issue of breast cancer. It hope that if you work for or with a non-profit organization, you’ll use this post as an inspiration to put together your own crisis communication plan … well before you need it.
  • SYNECORE  |  SATURDAY, FEBRUARY 2, 2013
    [Work] The Best Branded Content of the Week: February 2, 2013
    Each of these campaigns works as a vehicle to drive digital presence and brand message. McDonalds is a company that generally isn’t very transparent, but McDonalds Canada is working to change that image. Brands are constantly looking for new and creative ways to connect with their target audience. McDonalds Canada – Your Questions.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, FEBRUARY 21, 2013
    [Work] Understanding How Buyers Make Decisions
    They site statistical reports and explain how features work. Thus, appealing to emotions such as your desire to look better than the woman next door or to travel the world doesn’t really work. This is actually good news. Selling is not a matter of luck; it is a matter of science. The limbic system, or middle brain.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 27, 2010
    [Work] 6 Rules for Content Marketing
    Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects.  It is relevant – generic materials that are not highly relevant to a reader will not result in increased success. Keep business goals in mind when creating content.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 28, 2013
    [Work] Don’t Aim to Be Popular, Be Effective
    But, this doesn’t mean I’m not in service to my team, because I’ll be the first one to tell you,  I work for them  and I’m here to help them be more effective. We try to support a work hard, play hard mentality. As the leader of VerticalResponse , I wear a lot of hats and do many things. It All Rolls Up to You.
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