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  • MODERN B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Work] 5 Ways to Get The Most Out of Vine In Your Content Marketing
    It showed creativity, fun, and a little bit of what it might be like to work at Twitter. Think of some of the great ways you can use some of your design work and photos in a video. by Dayna Rothman So what is this Vine phenomenon? The only downside is that this app is available only on Apple products. Tell a short and compelling story.
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Work] Everything You Need to Master Email Marketing [Listly]
    Because of the way email opt-ins work, it is much harder to learn email marketing through examples -- you''ve got to be subscribed to a company''s email list already to receive an email from them. When you''re new to marketing, I''d argue that tackling email marketing is one of the hardest things you''ll do. Email is a bit different.
  • MARKETING ACTION  |  MONDAY, JUNE 3, 2013
    [Work] Using Long Tail Keywords Strategically
    This works in your favor: one- or two- word key phrases are costly to rank for and they don’t convert well. Understand how they work? “Chia” has been in the news lately; it was a mainstay in the ancient Aztec diet and is currently popular as a supplement that’s rich in omega-3 fatty acids. Do they want to buy one? Take a class?
  • MODERN B2B MARKETING  |  SATURDAY, JULY 13, 2013
    [Work] Epically Awful Social Media Blunders and Why Your Business Should Care
    However, not every business has been able to make social media work for them. Author: John McMalcolm Social media is growing in importance as a marketing tool , and it has enabled many large and small businesses to reach out to their target consumers more effectively. Here are a number of social media blunders that you should try to avoid.
  • PHOENIX RISING  |  WEDNESDAY, FEBRUARY 3, 2010
    [Work] Stuck in a Rut?
      Getting stuck in that snow in my 6-ton hauling pick-em-up truck made me feel so powerless. I'd get out and lock those hubs, then get back in and have this sick feeling as I started forward again - waiting to slide backwards because sometimes even  4WD LOW didn't work. skied every day.   Not because of the weather. 
  • LEADERSHIP  |  TUESDAY, JUNE 2, 2015
    [Work] Interesting Infographics: The CMO’s 3 Keys to Success
    As a CMO, you’ve got your work cut out for you. As shown in this infographic , researched and created by Experian, 43% of interviewed CMOs identified poor data quality as a top challenge to their work; siloed departments clocked in at 39%, while 37% said that they lacked the relevant technology to maximize their effectiveness.
  • B2B MARKETING TRACTION  |  SUNDAY, MARCH 7, 2010
    [Work] How Dynamic is Your Marketing Consultant?
    Some of the key variables to getting marketing projects done include how individuals naturally focus their energy and prefer to work. It also explains why my process of working from a one-page, written marketing plan and working with great teams leads to successful execution. Tweet.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 6, 2013
    [Work] Twitter Lead Generation Cards: A Look Under the Hood [VIDEO]
    In this short video, we discuss detail about what a Twitter Lead Generation Card is, how it works, and how you can easily build one for your own business. © 2013, VR Marketing Blog. Twitter released Lead Generation Cards to a limited number of advertisers back in May 2013. All rights reserved.
  • MARKETRI  |  TUESDAY, MAY 8, 2012
    [Work] Boosting Web Traffic Using Smart Keyword Choices and Some Simple Strategy
    I frequently work with SEO gurus to help boost search engine optimization for our clients’ Web sites. What can marketing experts do in working with SEO experts to help meet these goals? Sometimes it helps to take a step back, and get a holistic view of what's working/not working and why. Case Study. The Result.
  • MARKETING ACTION  |  FRIDAY, JULY 17, 2015
    [Work] Best Practices for Email and Landing Page Templates
    Make sure that everything you do works to form a coherent message, that different form factors remain consistent, and that you set – and fulfill – a specific expectation. Use testing to get to know your audience and work towards creating an arsenal of solid templates that you know you can call on to perform.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 25, 2013
    [Work] Click Ad Fraud is out of control — Here’s how you can fight back
    In a recent post , he explained how it works: “The bad guys first create networks of useless sites, where content is automatically assembled by scraping the web. In a recent post, he explained how it works: “The bad guys first create networks of useless sites, where content is automatically assembled by scraping the web.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MAY 10, 2012
    [Work] [Video] Ask prospects these questions to pique their curiosity
    Here are a couple ways: You can make a statement about the results other companies have realized from working with you. Why is it important to pique your prospect's curiosity? The answer is simple. It creates an opening for you to establish a relationship at the same time it positions you as an invaluable resource. So how do you do it?
  • HUBSPOT  |  THURSDAY, JANUARY 23, 2014
    [Work] 30-Day Blog Challenge Tip #22: Start a List of Blog Post Topics
    The only thing that actually works is sitting your butt down in the chair and getting started. From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. But you can make it easy on yourself.
  • NUSPARK  |  FRIDAY, JUNE 13, 2014
    [Work] The role of public relations in lead generation for B2B firms
    It must work in synergy with your other efforts. Furthermore, your social media strategy must work hand in hand with your PR to get the most out of the press coverage.       2. Your goal is to sell to businesses. For that, you need qualified business leads that come from a robust lead generation program. Thought leaders get more press.
  • WRITTENT  |  FRIDAY, APRIL 18, 2014
    [Work] 25+ Resources To Teach You How To Write Killer Headlines for Your Blog
    How to Find 200+ Blog Headlines that Work… in a Single Click! For bloggers who are ready to take their blog to the next level, this is a great guide for SEO blogging headlines that work. Take a lesson from the world’s best-selling magazines to see what headlines work. Learn How To Write Killer Headlines. Content Idea Generator.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 14, 2012
    [Work] 83 B2B Social Media Blog Post Ideas
    Everyone is busy with other things in their work lives and personal lives, but the core of any social media program for B2B companies has to be creating great content on a blog. The A-Z Guide To… It takes some work to put together an A-Z guide … but this sort of post can make a fantastic resource for readers.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 24, 2010
    [Work] Business Karma
    While I respect and live by a strong work ethic as one of the keys to success philosophy, there is a point of diminishing return. Yes I still think a lot about work when I am "charging;" I love what I do, and it's not work when you love what you do. I just got back from a ski trip in the Birkshires with my wife and two boys.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 31, 2012
    [Work] The Thoreau Guide to Marketing Automation
    Plan how it will work and then get to it.  . At work it’s the same. by Peter Armaly | Tweet this I once built a house, a vacation cottage in the woods of Ontario. Like Henry David Thoreau my wife and I “wished to live deliberately.” So our cabin is remote, perched on the edge of a lake. Read on. There are some remarkable similarities.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 24, 2013
    [Work] Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?
    Why are mega-brands so engaged with experiential campaigns, and why do such campaigns work so well? Why are experiential marketing campaigns so successful at driving brand advocacy and product demand? Experiential marketing. Want to really engage people? Let them promote themselves! This continued for hours – till the mosaic was filled.
  • VOLACCI  |  THURSDAY, FEBRUARY 27, 2014
    [Work] Lazy or Crazy [Ben's Productivity Podcast]
    And if I''m doing those things, I like the acronym LAZY because it makes me more effective and I am able to get more done in less time, in other words, work less. Transcript: Hi, welcome back to the podcast. Today is Thursday again and I want to share with you Thinking Thursday''s topic and that is: Are you, as a leader, lazy or crazy?
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 5, 2012
    [Work] Nonprofits and Social Media: Planning for Success
    Embrace social media and let your planning work for you all year round. Amy is a consultant and non-profit professional with more than 10 years of field experience working in fundraising and development. The holiday decorations are put away and the New Year’s Eve ball has dropped. This seems to be a daunting task for many NPOs.
  • SAVVY B2B MARKETING  |  MONDAY, JULY 20, 2009
    [Work] How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension
    In the past when I worked at a big company, we spent lots of time and money on this. None of this is easy work. We conduct daily share-of-voice monitoring on the Web and take an integrated approach where our corporate communications team works with support and sales to reach out to that prospect or customer with a response.
  • SAVVY B2B MARKETING  |  MONDAY, JULY 20, 2009
    [Work] How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension
    In the past when I worked at a big company, we spent lots of time and money on this. None of this is easy work. We conduct daily share-of-voice monitoring on the Web and take an integrated approach where our corporate communications team works with support and sales to reach out to that prospect or customer with a response.
  • B2B MEMES  |  FRIDAY, DECEMBER 10, 2010
    [Work] Do You Need a Personal Ethics Statement?
    There is something refreshing about not relying on a corporate or professional code, but stating for all to see, “This is who I am, these are my biases and allegiances, judge my work accordingly.”. So “while some may raise objections, Dow Jones feels the transparency will give readers a chance to judge my work on its merits.”.
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Work] A Beacon for the Future of Mobile Marketing
    Some requirements do exist, however, in order for beacon technology to work to our advantage. These apps must be associated with a business that has either placed beacons themselves or worked with a beacon provider. Wait, So We’re Not Talking About a Lighthouse Beacon? No, we’re talking about a new kind of beacon. Call Tracking
  • MARKETING CRAFTMANSHIP  |  THURSDAY, MAY 7, 2015
    [Work] Investment-Related Publicity: How Clueless is Your Fund?
    But to generate publicity that has inherent business value, you need to work backwards: first define what specific behavior or opinion you’re attempting to influence, and then determine what type(s) of media exposure will accomplish your goal. But media exposure itself is never the goal; it’s only a means to an end, and must be put to work.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 14, 2012
    [Work] How to Spark a Romance Between Sales and Marketing
    In order for a romance to work, the communication lines have to be open. by Sylvia Jensen | Tweet this It’s so sad to see when two people who have so much in common – all the same interests, the same sense of humour, the same goals – never become a couple. The same heartbreak often occurs among sales and marketing teams. Keep Them Warm.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 6, 2013
    [Work] Programs to Increase Your Professionalism
    Sales compensation plans that worked last year-may not be appropriate for next year. Programs to Increase Your Professionalism. This is one of 10 Sales Management Training programs from Top Sales Management: read below. Building Predictable Revenue: Sales Management Systems, Forecasting and Building a Self-Managed Sales Force. 3f4qb8v9ge.
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Work] 8 Must-Have Tips for Writing Landing Page Copy That Converts
    In this post, I''ll describe eight writing techniques that are proven to work. ” That approach isn’t working anymore for one very simple reason: Customers already know the solution they’re looking for. Go find a job where someone actually appreciates our hard work? Wouldn''t you like to have that skill?
  • HUBSPOT  |  THURSDAY, AUGUST 9, 2012
    [Work] Answers To Your Top 9 Questions About Using LinkedIn Ads
    Pairing your killer copy with eye-catching, colorful images tends to work best, though this certainly varies by company. However, you might want to try testing your landing pages per campaign first to help you figure out which ad is working best so you can make changes if needed to the copy or image. Let’s get started!
  • HUBSPOT  |  THURSDAY, JULY 18, 2013
    [Work] LinkedIn Gradually Rolling Out Ability to Comment/Like Status Updates as Your Company
    Considering you really don''t have any choice on the matter right now, you might as well know how it all works. Well, it looks like this morning''s LinkedIn quick tip wasn''t the only LinkedIn feature rollout to slip through our cracks in the past several months. The Pros & Cons of Commenting/Liking as Your Company. Easy, right?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 15, 2010
    [Work] So, You’re a “Telemarketing” Firm?
    began to share that I worked at AG Salesworks and was responsible for managing client relationships and managing teams of teleprospectors that supported those clients. It is my turn to share some thoughts with you - so I figured I would draw from an experience I had this weekend. Well, no we are a lot more then a 'Telemarketing' Firm.
  • VOLACCI  |  WEDNESDAY, OCTOBER 30, 2013
    [Work] An Introduction to Marketing Analytics Tag Management
    Every marketer has experienced the pain of trying to capture accurate marketing analytics. The process of maintaining an analytics platform can be at times nothing less than excruciating. Creating tags, snippets of code that allow analytics platforms and other third party tools to track actions, is difficult and implementing them even more so.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Work] The Secret to Successful Email Marketing: Testing
    Figuring out what works and what doesn’t work in your email marketing campaigns takes more than an educated guess, it requires patience and constant fine tuning.  graphically appealing message still works. For the rest of the year, I plan to continue testing these variables, and others, in order to solidify what works best.
  • INSIGHTIQ BLOG  |  MONDAY, MARCH 7, 2011
    [Work] Building Your Data Foundation, Part II
    And if you understand how the organization works, you can get to that individual, even if you don't have an individual name, by marketing to the title. From there, you can analyze, segment, and model your customers and then apply those insights to your programs and campaigns.  Step One:  Identify Your Customers. It's an important distinction. 
  • SALES CHALLENGER  |  WEDNESDAY, MARCH 28, 2012
    [Work] 4 Ways to Make or Break Rep Credibility
    As one customer put it, one wrong move by the seller can undo years of work in an instant, and “the relationship could come tumbling down like a house of cards.”. Credibility is a need to have for sales reps – but it’s just one of many factors critical to winning a deal. Sellers must have a positive, “we can solve this together” attitude.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 12, 2015
    [Work] How to Build Strong Brand Storytelling From the Inside Out
    Some employees will make the connection easier between the company’s brand story and their work than others will. As marketers, we focus a lot of our time and attention on outside audiences, which makes sense. We’re trying to get people to buy what we sell. It’s Not You, It’s Me. That’s all well and fine, but how do we actually do that?
  • LEADSLOTH  |  WEDNESDAY, FEBRUARY 17, 2010
    [Work] 5 Ways to Use Social Media in Marketing Automation
    If multiple people work together on campaigns, it’s extremely useful if you can collaborate in the application itself. This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. Social Media. When talking about Social Media, most people immediately think of Twitter or Facebook. Conclusion.
  • HUBSPOT  |  MONDAY, JULY 25, 2011
    [Work] 4 Tips to Supercharge Call-To-Action Buttons
    There’s no universal right answer for what webpage works best, but testing can ensure that your webpage is the best that it can be. Download this free ebook for step-by-step instructions on how to make internet marketing work for your business. How big should the button be? What color? What should the text of the button say?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 20, 2012
    [Work] You Don’t Just Hire a Sales Team: you build it
    Sales leaders serious about improving performance should work hard to implement all three suggestions, helping B-level players move up while developing training programs and a culture that encourages and reward success. Building Your Team: Working with Company Leadership. You Don’t Just Hire a Sales Team–You Build It.
  • PAUL GILLIN  |  SATURDAY, FEBRUARY 15, 2014
    [Work] Stop Talking! I’m Trying to Listen!
    He also tweaks the practice of content curation if it’s done simply to build one’s social profile on the back of others’ work. Three years ago I routinely advised clients to spread their content around liberally through multiple channels as a way to reach the largest possible audience. Shhhhhh! Beyond Social Media.
  • THE CONTENT FACTOR  |  MONDAY, NOVEMBER 30, 2009
    [Work] Chief Culture Officer: Gatekeeper to Thought Leadership
    I enjoyed this book excerpt by Grant McCracken in AdAge, "In His Nike Work, Dan Wieden Is the Prototypical CCO" (McCracken's forthcoming book is Chief Culture Officer: How to Create a Living, Breathing Corporation.)McCracken
  • MARKETING INTERACTIONS  |  SATURDAY, FEBRUARY 13, 2010
    [Work] Issues with Corp-sourcing Marketing Content
    As you may know, I work on a lot of B2B marketing content projects. also work for a lot of big companies that have a lot of people working on the solutions and services I help them sell. They know everything about the products - how they operate, how all the parts work together, and how to use them to get the best results.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 18, 2010
    [Work] What's the point of foursquare, anyway?
    I'll leave out describing how foursquare works, since there are already iconic descriptions of foursquare functionality. I'm part of a nomad comedy troupe, I work at multiple locations, and I eat out a lot. Doubtful that this would work. Image via CrunchBase. by Eva Lyford. OK, more than occasionally—a lot. Love you, dear.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 28, 2013
    [Work] How To Bridge The Gap Between Inside And Outside Sales Reps
    The key to bridging this gap is to put some best practices in place so that a mutual trust is established and everyone is working towards the ultimate goal of bringing in more sales pipeline and revenue for the company. This is an obstacle that never seems to go away, and all sales and marketing VPs seem to face it again and again.
  • SALES PROSPECTING PERSPECTIVES  |  SUNDAY, AUGUST 5, 2012
    [Work] Sales Prospecting Perspective Weekly Recap - Week of July 30, 2012
    In her post 5 Ways To Maintain Your Clients , Laney provides 5 factors crucial to keeping your clients: Exceeding expectations, Honest Communication, Quality of Work, Being Responsive, and Keeping Up With Trends. In this story, our main character is surprised by a genie while working in her cube. Babette N. Monday, July 30, 2012.
  • SAVVY B2B MARKETING  |  WEDNESDAY, APRIL 14, 2010
    [Work] Pacing Your Product Marketing Launch for Success
    Because you have some prior experience with either the customer or the product you need to first review what has worked well in the past and what lessons you could learn. Be a good steward of corporate success and take some time immediately after the launch to hold a stakeholder meeting and capture what worked and what didn’t.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Work] 11 Best Practices for More Effective Content Curation
    Stay reasonably focused on a small handful of themes, but make sure the body of work reflects the human element as well. Spacing adds to the perceived comprehensiveness and reach/value of your overall curated body of work. We also hope it helps drive increased, pass-along awareness for other brands. Instead, try to space it out a bit.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 8, 2012
    [Work] Our New Direction at Find New Customers
    As a consultant, you can work with only one or two companies at a time. From sales lead generation services to hosting Marketing Made Simple TV. We want to share with the world what we are up to at the sales lead generation company Find New Customers. We’re moved from helping companies like Protegrity, Keyedin Corp., TV show does scale.
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 12, 2014
    [Work] Internet video killed the TV star. The rise of YouTube for B2B advertising
    Traditionally the good old tellybox has been the number one broadcast advertising platform for many companies who, working with media planning agencies, select particular programmes or timeslots in which to advertise. Communities of millions and brand new stars. And these communities have their favourite videos, channels, and celebrities.
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Work] 6 Essential Skills Every CMO Should Have in 2015
    They’re tasked with proving their work has a real impact on driving business while managing staff, keeping up with technology advancements and dealing with more expectations than ever. Today’s CMOs work in a data-driven customer-empowered world. Let’s face it—Chief Marketing Officers have it rough.
  • CONNECT THE DOCS  |  THURSDAY, NOVEMBER 5, 2009
    [Work] ClickInsights: What is your favorite white paper? Why do you like it?
    She’s especially interested in working with small and medium-sized businesses. Sarah has lived and worked on five continents. spent plenty of time working on applications and a fair bit developing systems software. White papers come in all shapes and forms. Which white paper stands out in their mind? Jonathan Kantor.
  • CONNECT THE DOCS  |  THURSDAY, SEPTEMBER 10, 2009
    [Work] ClickInsights: 3 important components that will make a great case study
    Quote them at key moments, especially when it comes to describing the results of your work. For instance, decision makers often care about cost, while technical audiences want evidence that they product or solution works well. She’s especially interested in working with small and medium-sized businesses. Blogs. Books.
  • SAZBEAN  |  TUESDAY, MARCH 11, 2014
    [Work] Rethink The Psychology of Your Calls to Action
    By recognizing these factors in CTA psychology, you and your company will be able to understand and differentiate what works well for your visitors and what achieves the most conversions. To see more of her work, follow her on Twitter at @ adrienneerin. Color  Color is a huge factor in CTA button psychology.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Work] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. How much ROI are you receiving from your LinkedIn profile? Perhaps it is time for a tune up. Are you currently using the free LinkedIn account? have 500-999. have 301-499. have 1,000 – 2,999.
  • GREAT B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Work] How to Use B2B Marketing to Propel Rapid Sales Growth
    The best way to act quickly while minimizing risks is to work with B2B marketers (internal or external) who have a strong batting average with demand generation in your specific industry. I just listened to an interesting podcast featuring my old colleague Heidi Melin. Heidi is CMO of Plex Systems and is a well-respected marketer.
  • JUNTA 42  |  TUESDAY, OCTOBER 27, 2009
    [Work] Personal Branding Success in 15 Steps
    Look, it’s not that easy, but there is a formula to this that has worked for me, and it can work for you as well. Work to get on the board. Pay it Forward really works in today’s gift economy. Dan Schawbel has put together a first-rate magazine about personal branding called (of course) Personal Branding Magazine.
  • JUNTA 42  |  THURSDAY, FEBRUARY 4, 2010
    [Work] Junta42 Announces Content Marketing Giveaway
    Simply put, it works like this. Junta42 is again putting our money where our content is. Today we launched the $4200 in 42 Days contest where Junta42 will contribute $4200 toward a brand's content marketing effort. From now until 4/2/2010 any project submitted through the Junta42 system will be eligible for the $4200. That's it.
  • BLUE FOCUS MARKETING  |  TUESDAY, JULY 15, 2014
    [Work] The Rise of the @SocialEmployee: How to Generate Word of Mouth #TEDx #SocBiz #SHRM
    That’s how word of mouth works—a kind of pay-it-forward process of advocacy. For employees, being socially engaged helps them (a) build their personal brands, (b) earn rewards and recognition through increased visibility within an organization, and (c) become more employable down the road. So what is the right balance to strike?
  • HUBSPOT  |  TUESDAY, FEBRUARY 25, 2014
    [Work] Why Your Nonprofit Should Think Local for Corporate Gifts
    You should also run a list of major donors to see what companies they work for, or who they have relationships with on LinkedIn. Inspire them to support your organization by showing off your work. Your organization is valuable to the community, and so are the companies you''re working with. To start, look within. nonprofit
  • B2B LEAD GENERATION BLOG  |  FRIDAY, MAY 20, 2005
    [Work] B2B Lead Generation Blog: Lead Generation via Industry Experts
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Do they work with companies that fit your ideal customer profile? Why does this work? Make your shortlist. Do your research (step 2 above).
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 7, 2010
    [Work] The 7 Burning B2B Social Media Questions
    According to David Rosen from Makovsky + Company: I called it the “Forbidden Dance&# because the primary obstacle (in my view) to B2Bs adopting social media is no longer the question of whether it works.  But social media is driving functional departments to work together on common customer problems. It’s all about content!
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Work] Google Unveils 'Inbox,' a New App to Change How You Manage Email
    How Inbox Works. Conceptually, it''s very similar to how the Priority Inbox works, except the notifications don''t appear in the tabs themselves -- they''re a line item within the inbox. Remember when Gmail unveiled the new inbox tabs layout ? Marketers freaked out. Well, Google''s ready to tug on our marketing heartstrings again.
  • VOLACCI  |  TUESDAY, NOVEMBER 11, 2014
    [Work] Must-Attend Drupal Events of 2015
    Earlier this year, I posted a blog about Must-Attend Drupal Events of 2014 ; it was fairly well received so I figured I''d work on a similar list for the 2015 Drupal events. It appears that BuildAModule keeps their list updated, as does Drupical''s map. will be updating this blog over the next couple of months as more details are released. Also,
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Work] How to Optimize Your Website for Sales Prospects
    For example, I was working with a large corporation that had all kinds of press releases, product announcements, fact sheets, blog posts, and partnership updates to choose from. Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. Clients hate to read.
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 8, 2014
    [Work] 6 Optimization Strategies for Retargeting, Courtesy of Bizo
    If you want creative that works, you have to find out what works. Yesterday we were lucky enough to attend the B2B Funnelmentals Tour in Chicago , hosted by Bizo, where the day was all about the strategies B2B professionals need to move sales down the funnel, with a special emphasis on display advertising. Optimize Creative.
  • MARKETING ACTION  |  TUESDAY, MARCH 5, 2013
    [Work] A Lead Scoring Checklist for Sales and Marketing
    If you don’t have hard data to work with (and you may well not, at first), have conversations with a few of your best customers and see what common denominators you come up with. If your high-scoring prospects aren’t buying, work with your sales team to figure out the adjustments to make. Here’s a checklist to help you get started: 1.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 5, 2015
    [Work] 5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience
    It’s one thing to read about a certain technology or piece of equipment; it’s quite another to watch a live demo on how it works and translate that information into a blog post that anticipates and answers questions about that particular solution or technology offering. But, of course, this holiday celebrated in the U.S. What does this mean?
  • SALES CHALLENGER  |  TUESDAY, APRIL 16, 2013
    [Work] Why You Should Question Your Sales Culture
    Climate is controllable – sales leaders, through explicit and implicit actions influence the climate of the sales function, or the shared perceptions that sales employees have about the work they collectively do every day. Today, more than ever before, sales organizations are embracing change. And, can sales culture be changed anyway?
  • B2B LEAD BLOG  |  TUESDAY, JUNE 11, 2013
    [Work] What is Hubspot? Marketing Automation Software Series
    robust layer of analytics that helps you understand what works and what doesn’t. Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . As a result, the world is quickly becoming a place where the only way to reach new customers is to do it on their terms, by creating marketing people love.
  • LEADER NETWORKS  |  THURSDAY, NOVEMBER 10, 2011
    [Work] The Rise Of the Digital Doctor
    physician's professional life requires a high degree of mobility -- meeting with patients, working in the lab or a hospital setting, multiple offices, teaching, conferences -- which makes mobile devices ultra-popular. Just the other day, I paid a visited my daughter's pediatrician in his office and saw a strange thing. laptop computer.
  • WRITING ON THE WEB  |  MONDAY, MARCH 10, 2014
    [Work] Bloggers Block? How to Get Your Creative Writing Mojo Back
    If none of these ideas are working, then you need to take a step back. Ever get stuck with blogger’s block? Can’t get a spark of creativity going? Fingers just lay there on the keyboard like wet noodles… How can you get your creative writing going again? Finding yourself in the horror of a creation-less void is never good.
  • SMASHMOUTH MARKETING  |  TUESDAY, MARCH 1, 2011
    [Work] Inside Sales Managers: 4 Ways to Motivate Your Team
    Believe me, it works! 3. You'd think that in today's economy, a steady paycheck would be enough motivation to get the best out of people, right? Not always the case, nor should it be. Part of any manager's role is to make the people around them better. That's what having impossible sales goals are like.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 4, 2015
    [Work] August Means Tool Drive!
    If you don’t already know, Habitat for Humanity does great work for communities, helping improve the lives of individuals and their communities. Hosting an annual tool drive just made sense for us when we started since we work with companies who make products for tradesmen. By Rachel Kerstetter, PR Architect at Sonnhalter.
  • ENGAGE  |  TUESDAY, SEPTEMBER 9, 2014
    [Work] This Is My First Ever Blog Post, and It’s About Writing Blog Posts
    The reason singlecast works is because you’re writing for one person,” Dogan says. Read other blog posts (and their comments) and notice what does and doesn’t work. Since I’ve never written a blog, I needed to start with researching the basics of what makes a good post. Single or Mingle? That’s Not Workin’ for Me. Do you blog?
  • 3D2B  |  THURSDAY, APRIL 3, 2014
    [Work] How to Increase Your B2B Marketing ROI
    Case Where “Keep It Simple” Doesn’t Work. Aren’t they working with the same leads? Companies that Measure Marketing ROI Increase Growth. When it comes to B2B lead generation and determining the top producing marketing activities, ROI matters. For example, Techno Company sells technology solutions to operations managers.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 12, 2012
    [Work] An Example Of Social Prospecting Gone Wrong
    Bob’s response is classic and is the exact reason why this type of social prospecting will not work. Recently I’ve been writing about the impact social media can have on your business and sales pipeline. Let me provide an example of one of the biggest “no-no’s” on Twitter when it comes to social prospecting.
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 1, 2011
    [Work] 5 Tips for Creating Share-Worthy B2B Email Content
    Consider which social channels will work best for the content you want readers to share and ask for it to be shared in those channels. If you have any other ideas, tips or success stories with social sharing in B2B emails, leave us a comment and let us know what worked for you. Start a conversation. Create content people want to share.
  • DIGITAL BODY LANGUAGE  |  MONDAY, MARCH 30, 2009
    [Work] Kadient: Search Rebranding Leads to Greater Insights
    In doing so, they realized that a significant effort would be needed to ensure that the search engine optimization work they had put into the Pragmatech name would carry over to the new name and new URL. We all put a lot of effort into our search strategies, and spend a lot of effort carefully optimizing around key words or phrases.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 21, 2008
    [Work] How to Reduce Information Overload | ThinkSimpleNow.com
    batching’, where we gather and work on similar tasks consecutively. work’ on each of the essential information tasks. also schedule different time slots for personal emails, emails for this blog, and for work emails. Working at Home on the Internet - Jan 11 08. Think Simple Now. The Blog. About. Archives.
  • B2B MARKETING TRACTION  |  THURSDAY, JUNE 28, 2012
    [Work] How to Blog: What Blog Categories Should I Create?
    also work with a lot of technology companies and began to get calls about my blog posts on Crossing the Chasm , so I created that category. I get a lot of traffic on my site for one sheet blog posts, so another category – One Sheets – was created. Blog Post Categories Should Mirror Your Products and Services. Please comment below.
  • MARKETING INTERACTIONS  |  THURSDAY, SEPTEMBER 9, 2010
    [Work] How to Get More Social on Twitter
    Of course that didn't work, but it sounded good at the time. For some B2B marketers, Twitter isn't intuitive. could come up with a list of reasons why not, but you can probably do that on your own. The thing is that many B2B companies want to establish a social media presence. We are, after all, people. That's it. That's lazy.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 4, 2011
    [Work] Blind Dates And Teleprospecting: Nail Down Your "Non Negotiables"
    With projects I have worked on there have always been a series of questions in which the answers could be potential “deal breakers” much like there could be on a blind date. Sales Prospecting Perspectives in pleased to bring you another guest post from one of our newer BDRs, Kim Staib.
  • BLUE FOCUS MARKETING  |  MONDAY, OCTOBER 29, 2012
    [Work] Are You Building A Culture Of Content?
    strategies, there is no one-size-fits-all type of content that will work for all brands all the time. Harnessing The Power Of Content To Engage Your Customers. The most common buzzword on the lips of marketers right now is content marketing. Engaging consumers without breaking the bank. Explore Related Services. Content Distribution.
  • MARKETING INTERACTIONS  |  TUESDAY, DECEMBER 1, 2009
    [Work] eBook: The Art of Social Sales
    This eBook shares some great perspectives on what's required.and what's working. She's doing some revealing work into how the execution of selling is shifting to address our buyers' growing social appetites. You really should go download the eBook. It's good stuff! Doesn’t matter.
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 6, 2013
    [Work] A Powerful Story
    Working in public relations gives me the opportunity to tell stories. I get to tell stories about company histories, professional successes, how products came into being, etc. Basically his team had been working in an unsupported trench without incident for quite some time, then it unexpectedly collapsed and buried him.
  • PAUL GILLIN  |  MONDAY, APRIL 6, 2015
    [Work] LinkedIn Headline Tip: Stick to the Facts, Avoid Superlatives
    If the profile is clearly written to be funny, then I suppose it’s okay, but I expect that most people who read a description like that would presume that the person is not someone they want to work with. Talk about what excites you and what kinds of people you like to work with. ” she asked. LinkedIn Tips linkedin
  • MARKETING ACTION  |  FRIDAY, APRIL 3, 2015
    [Work] Google’s Mobile Search Update: Are You Ready for April 21?
    Remember to stay on task and get your team working effectively and efficiently. Although not necessarily a ranking factor, it’s an important, complementary item to consider while you’re working on mobility. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 11, 2011
    [Work] Savvy Week in Review - March 11
    Give a read and then let your mind get to work imaging what's possible. Is it really the middle of March?!? Wild winds are blowing all over the web as SXSW kicks into gear and people start realizing we're "this" close to the end of first quarter. How the heck did that happen?!?). Why Most Marketers Suck - by @aprildunford.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 18, 2012
    [Work] 9 Key Points & Action Items from BtoB Magazine’s Social Media Report
    As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Can Social Media Advertising Work? YouTube launched full availability of a paid search service for video that works similar to Google AdWords. The Role of Social Media. Define Social Media Goals. Look Before You Leap.
  • VIDYARD  |  THURSDAY, MAY 1, 2014
    [Work] 3 Tips For Boosting Landing Page Conversions With Video
    Close-up thumbnails of faces seem to work well, but if that is not possible, pick something that helps to coax viewers into watching. Ultimately, you don’t want to undermine all the hard work you put in to craft a high-conversion landing page so make sure you direct viewers to it. entertain, or simply pique interest.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 18, 2013
    [Work] Year in Review: The Highs and Lows of Marketing in 2013
    That way, when January 1 rolls around, I''m ready with some kick-ass resolutions that''ll make the next year, hopefully, awesome. I''m not making any marketing-themed resolutions for 2014, but I do still like to reflect on the industry I work for/in/around. Technically, I work in the software industry , but we''re marketing-adjacent.
  • VIEWPOINT  |  TUESDAY, MAY 7, 2013
    [Work] PowerViews with Tony Zambito: Buyer Predictability
    You can connect with Tony Zambito and learn more about his work via the following resources: Twitter: @TonyZambito. My guest today is Tony Zambito. In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. Understand the Buyer''s Backstory. Study Lead Behavior. Stay Tuned
  • SAZBEAN  |  MONDAY, JUNE 28, 2010
    [Work] Review: Klout for Measuring Twitter Influence
    Network gives you an idea of how well your network is working for you (and also places where you can improve). Klout is a measurement tool which gives an idea of social web influence (at least via Twitter). Their data is used by applications such as Co-Tweet , HootSuite and others. Klout score. Influence Matrix. Score Analysis. Overall.
  • INBOUND SALES NETWORK  |  THURSDAY, OCTOBER 20, 2011
    [Work] Already Planning for 2012? You Better Be!
    While many are working on ending 2011 with a bang - or just trying to save their jobs - it is also time to start planning for 2012. But for most, now is the perfect time to start working on Q1 2012. Depending on the length of your sales cycle and the level of your “internal” politics, it may even be too late for Q1 2012.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 9, 2015
    [Work] Four ways customer connections will change by 2020
    What is even scarier —  40 percent of IT professionals  working in the field don’t think their current security systems can fully protect their customers. Technology is changing the way we buy, fly and try. It’s also going to be changing our customer connections. Dramatically. There really were essentially no ads on Facebook, Twitter, etc.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 6, 2014
    [Work] Eight Rules for E-Cards (plus a suggestion)
    Working on the premise that e-cards are an evolution of the old-fashioned printed things with glitter that falls off everywhere, let’s adapt some rules from the analog age: Rule #1: Don’t send greetings to people you don’t know. Just to close things off on a more positive note,  here are  two cards that worked. Rule #2: Keep it brief.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Work] Mizuno running long tail outreach marketing case study
    The  Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. It’s free, it’s web-based, virtual, and lasts all day. My presentation is titled  Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Long Tail Blogger Outreach. What is a runner? Every Blog is Sacred. Hugs Not Horns.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Work] QOTD: Are You Managing Your Event Check-In Process the Best You Could Be?
    So, how exactly does it work? Let’s take a look: As people arrive to your in-person event, grab your iPad, open up your check-in app, and get ready to work it! Author: Chelsea Serrano This summer, I attended Marketo’s Seattle Block Party. For those of you who missed it, sorry but you missed a good one! What’s that? Well, Voil à
  • JUNTA 42  |  WEDNESDAY, JANUARY 25, 2012
    [Work] Tablet Content Marketing: Crazy Stats and Time to Move
    We don’t know the answers yet, but things we are thinking about include: All our content must naturally work on the tablet device. If you are not up on the latest statistics on the tablet, here are some to chew on: Apple reported first quarter earnings , selling over 15 million iPads during the quarter. Tablet: The Curl-Up Device.
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