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  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 16, 2009
    [Work] 10 Most Popular Content Marketing Posts of 2009
    Secrets to Making Online Video Work for Small Business. Secrets to Making Online Video Work for Small Business Kathy Saenz of Neighborhood America Shares What It Takes to Make Video an Effective Content Marketing Tool Even a micro business can use video effectively to communicate with its customers online. Kick back and enjoy. But now.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 23, 2013
    [Work] 10 Top Insights On B2B Marketing From 2013
    believe that business people in general, and marketers  especially , have an obligation to do more than just consume content or share other people’s content but to become a  content creator  and to contribute to your work and your life. 'Standard annual round-up post here. Top 10 posts of the year. Plus one bonus post. They were all videos.
  • ONPATH  |  THURSDAY, MAY 5, 2011
    [Work] Elevator Pitch: One Sentence Can Change Your Life
    Once you figure out what works best, and test it out a few times…making tweaks along the way, your pitch will be start to generate business out of thin air when used at the right time and in the right settings. Q: Have you worked with…(lawyers, architects, federal employees etc)? One sentence can change your life. Step 1.
  • WRITTENT  |  FRIDAY, FEBRUARY 21, 2014
    [Work] Your Content Strategy Sucks. Here’s How to Fix It.
    You may be of the school of thought that the old days of SEO are long gone, and your content strategy can work without it. Keyword stuffing doesn’t work, but Google still needs to associate your website with certain keywords and phrases to send you relevant traffic. That’s definitely not my point here. Let’s get started here. Feed.ly.
  • LEADSLOTH  |  WEDNESDAY, MAY 5, 2010
    [Work] Social CRM, Inbound Marketing and Marketing Automation
    But it’s a lot of work to monitor all online discussions and contribute if needed: marketing automation could play role in automating this. Today I’m a panelist at the Silverpop Client Summit and we’re talking about Social CRM, Inbound Marketing and Marketing Automation, moderated by Adam Needles. Social CRM.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Work] A Social Media Measurement Dashboard; One Approach
    A re your social media efforts workingWorking” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . That’s one of the most misunderstood questions in marketing today.  There really is no “right” way to measure social media.   REACH. We know that.  Twitter. Tweets.
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 1, 2013
    [Work] How Customer Case Studies Drive Traffic to Company Sites
    After all that work, how do you use the heck out of a case study to engage prospects and customers? 'A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. Nearly every organization posts a completed case study on their website. But how do you get traffic to it?
  • STORIES THAT SELL  |  TUESDAY, AUGUST 3, 2010
    [Work] The ‘Tell ‘Em, Tell ‘Em, Tell ‘Em’ Approach to Case Studies
    If not, try, "What would you tell others about your experience of working with ABC Company?" Ever heard this popular expression regarding presentations? "Tell them what you’re going to tell them. Tell them. And then tell them what you told them." " Or something along those lines. Why should we repeat ourselves?
  • MARKETING ACTION  |  TUESDAY, AUGUST 27, 2013
    [Work] 9 Steps to Lower Customer Acquisition Cost (And Higher Value)
    As William Edwards Deming noted some decades ago, “Certainly we want good results, but management by results is not the way to get good results…work on the causes of results.”. This webinar will give you 9 ways to work on the causes of results. ' 9 Steps to Lower Customer Acquisition Cost (And Higher Value). We’ll cover: 1.
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Work] Top 3 Essentials for Successful Retail SEO Programs
    What has been working? In many cases this is provided during the sales process but that isn’t always how it works. Onsite SEO is so valuable to every single SEO program and the only way to really make it work is to implement the work that is being approved. 'SEO success depends on so many things. What hasn’t? Resources.
  • READYPULSE  |  THURSDAY, JANUARY 9, 2014
    [Work] #AgendaShowLBC Best Booth Winner
    And we just wanted to say, impressive work guys! 'Download the ReadyPulse Instagram Marketing Guide! During  Agenda Show  exhibitors pull out all the stops to make their booth one of a kind! We loved going around to say what’s up and snap pictures of all the booths. But there was one booth photo that stood out among the rest.
  • HUBSPOT  |  FRIDAY, AUGUST 2, 2013
    [Work] 10 Fetch 'Mean Girls' Memes for the Marketer in Your Life
    Just a huge fan of the movie Mean Girls and also happen to work in the marketing industry? 'Feeling bullied into accepting non-statistically significant A/B test results ? Tired of having to agree that your logo should totally be pink ? This blog post is for you. It''s Friday. 1) Respect the marketing crush. 2) So fetch. 4) It burns carbs.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 13, 2014
    [Work] Small Business Lessons That Are Anything but Cliché
    In a few short years Meyer learned a great deal about what she did and didn’t want her store to be, and she spends seven days a week working toward that goal. 'In 2011, Dani Sheehan-Meyer decided to open an upscale gift shop called Cliché Noe Gift Store in Noe Valley, a neighborhood in San Francisco. Be Known for Something.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 22, 2012
    [Work] How to Use Internal Linking to Improve Your Website's SEO
    If you’ve created an exciting blog post or ebook, you’ll naturally want to work on making sure that you are driving as much traffic to it as possible. Sometimes, laying out your whole website visually is the only way to understand what you’ve overlooked and what’s working. Why Internal Linking Is Important.
  • PAUL GILLIN  |  TUESDAY, JUNE 18, 2013
    [Work] What Social Media Marketers Should and Shouldn’t Do
    CME Group works in a highly regulated industry, but that has not dampened its enthusiasm for experimentation with these new media. 'A journalist contacted me with some questions about social media marketing that I hear quite often. thought I’d share my responses here. These These thoughts are particularly directed at B2B marketers.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 16, 2014
    [Work] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
    team work among staffers. 'By now, you’ve likely heard about the New York Times Digital Innovation Report. The nearly-100 page report was leaked by Buzzfeed last month and became more than the talk of the town in New York city right before Internet Week where I presented on the content marketing imperative. The report kicks off.
  • B2B IDEAS @ WORK  |  MONDAY, MAY 16, 2011
    [Work] Planned Behavior in B2B: How What People Think Affects What They Buy
    She is a Social and Behavioral Scientist who is currently working on her PhD in Communications, and uses her strong theoretical background in order to show how scientific theory should be used to develop strategy and effective B2B marketing campaigns. Social attitudes regarding exercise are generally positive as well. Why or why not (e.g.,
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, SEPTEMBER 8, 2013
    [Work] Anne Holland to Speak at SEMNE (A MUST Attend Event!)
    While working for her, I learned so much. 'It’s no secret — I’ve been a huge fan of Anne Holland for years. Not only did I get to write for her during her tenure at MarketingSherpa, which she founded and subsequently sold, but I’ve watched her grow her various other ventures, such as WhichTestWon.com. You have to test.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 14, 2014
    [Work] Nine Practical Guides to Public Speaking and Presentations
    Among them: realize you’re never up there alone (think of it as a conversation, not a monologue); decide where you want to end up and work backwards; and vary your pace (“the juicier moments in your story should take up proportionately more room”). And something most of us could improve at. Effectively use humor?
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 24, 2014
    [Work] Help Me Help You: 4 Solutions to Strengthen the Franchisor/Franchisee Relationship
    The two work harmoniously together to achieve a mutual goal of generating revenue. The relationship between the two is far more complex and must be continually nurtured to ensure both parties gain from working together. 'A franchisor seeks out franchisees to increase market share. Match made in heaven! Seems simple enough, right?
  • CONTENT MARKETING TODAY  |  WEDNESDAY, OCTOBER 10, 2012
    [Work] Why Your Blog Should be Your Top Social Media Tool
    Nothing works better than a blog to achieve that objective.  We often talk about the need to develop a content marketing mindset. This requires companies to think like publishers. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. YOUR BLOG IS YOUR SECRET SOCIAL MEDIA WEAPON.
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 14, 2014
    [Work] The Friday Marketing RANT: Are You Offended by Our Blog?
    One Email Every 3 Months Isn''t ''Too Much Work''. 'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing RANT. We rant about something marketing related every Friday morning. To receive the rant in your inbox every Friday morning, please subscribe in the top right hand corner of the blog. Grow up.
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 29, 2014
    [Work] Some Agencies Just Don't Get It
    This keeps your brand in front of your client several times each day and, more importantly, reminds them that you are doing GOOD and EFFECTIVE work for them. 'Some agencies just don''t get it. We try to explain it and they still don''t get it. They don''t get that call tracking will help them get new clients and retain current clients.
  • NUSPARK  |  SUNDAY, DECEMBER 18, 2011
    [Work] A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
    How it Works: When someone visits your site, a javascript tracking code shoots a cookie to the user’s computer. There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms.  Smart Form:  Tracking which firms or IP addresses fill out your web submit forms. Here’s ReachForce. 
  • ENGAGE  |  THURSDAY, MAY 31, 2012
    [Work] Making Magazines More “Pinteresting”: An Interview with Digimarc EVP
    Tell me a little bit about how this “print to pin” technology works. Essentially it works like a QR code or a Microsoft tag but it’s imperceptible so you don’t mar the aesthetics of what you created with these codes. The general technology is a digital watermark. It’s very simple to implement. They didn’t get it.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 12, 2014
    [Work] 10 Inside Sales Lessons Learned Over 10 Years at AG Salesworks
    100% of the campaigns Ive worked on dont meet expectations when weve purchased a crappy list or have been handed un-scrubbed MQLs. 'Last week was my 10-year anniversary at AG. At times, 10 years seems like eons ago, but honestly most of the time it truly feels as if time has flown by. Get out of your office! Listen to them! Be nice.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 8, 2013
    [Work] Marketing with What Makes You Happy: Content with Johnny Cupcakes
    m lucky enough to work with one of the best content marketers out there. This step-by-step process can work with essentially any brainstorm about anything. Though I do work for a marketing automation company where I use tokens in emails and landing pages like it’s going out of style, I do believe this to be Johnny’s signature.
  • LEDGER BENNETT  |  SUNDAY, OCTOBER 21, 2012
    [Work] Top 10 Tips for Marketing Automation success
    Demand Generation programmes can deliver excellent ‘drip’ leads on a daily basis but you need the upfront thought and planning to make it work. Work with your sales teams and other stakeholders throughout the process. Sometimes you will need to work hard to break down political and departmental barriers but the payoff is worth it. Show
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Work] How to Make Visual Content for Social Media in 5 Minutes [Free Template]
    And that''s because visual content works. 'You''ve heard it before and you''ll hear it again: social media is getting more visual every single day. Social networks like Facebook, Twitter, LinkedIn and Pinterest have increasingly adopted more visually oriented layouts and promote more visually appealing content when possible. Promise.
  • SALES CHALLENGER  |  TUESDAY, MARCH 19, 2013
    [Work] Measuring Sales Force Effectiveness
    Many organizations have started to work behaviors into their compensation plans. How do you measure the effectiveness of a sales force? Most companies agree that revenue and margins are key indicators of health. At the individual level we can examine gap-to-goal. But those metrics are lagging indicators. How do we improve them?
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 19, 2014
    [Work] Your Business Blog Year 10: Is It Still Worth It?
    Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? 'Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Communication is possible everywhere.
  • HUBSPOT  |  FRIDAY, MARCH 18, 2011
    [Work] 7 Awesome B2B Facebook Pages
    It is very common for friend's on social networks to have similar interests and likely that they work in the same industry. IdeaPaint at work, at school, at the gym.I Although their design might not be the most elegant it is clear they are working hard to engage their audience. Engage Your Audience. Create a Conversation. Cisco.
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Work] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    In other words: they need to be sure that every element of your social media strategy and plan, regardless of organization and division, works well. Of course, it’s not the only division in most cases. All these people-to-people interactions lead to a perception of your company and brand by your clients and prospects.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, JULY 12, 2012
    [Work] Closing the Sale: Are You Giving Away Too Much?
    It might sound goofy, but it works. have the privilege of working with a number of companies that sell in this type of environment. I don't know about you, but I've always been squeamish when prospects ask me about pricing. My stomach churns as I hope against hope that it will be a non-issue. It never is. How much is it?"
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 11, 2014
    [Work] Blogging vs. Journalism: Identifying the Fundamental Differences
    Blogs are much different when it comes to feedback as authors have an opportunity to leverage their audience through surveys, social interactions, previous comments and more to shape the style or tone of their future work (or even add to a previously published post). Tone and Structure. While I’m not calling blogging the Chuck E. Timing.
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 3, 2009
    [Work] ClickInsights: What was your "Aha" moment in 2009? - Part 1
    She’s especially interested in working with small and medium-sized businesses. Sarah has lived and worked on five continents. first became aware of them in the mid-1980’s when I worked as a computer program and utilized their content in my development work. Read on to get their insights. Jonathan Kantor.
  • CONNECT THE DOCS  |  THURSDAY, SEPTEMBER 3, 2009
    [Work] ClickInsights: What is the biggest mistake to avoid when writing a white paper?
    She’s especially interested in working with small and medium-sized businesses. Sarah has lived and worked on five continents. went to work describing market conditions, listing benefits, introducing appropriate tools and giving hints and tips on how to start. " Read on to get their insights. Blogs. Books. Others.
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 9, 2012
    [Work] When Inbound Marketing Goes Wrong
    Why Your Inbound Program Isn’t Working. The fact that Inbound Marketing is taking over traditional marketing methods is not news. It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers. Marketing is evolving , there is no denying that.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, JANUARY 27, 2010
    [Work] Four Reasons for an Information Concierge
    We do this in a non-salesy way, but we do it in a way that works to guide prospects our way slowly over time. There is a role in modern sales and marketing that is just starting to form. call it the “Information Concierge” , but I suspect a similar role is called many things in many different organizations. So why not search?
  • MARKETING ACTION  |  TUESDAY, MARCH 5, 2013
    [Work] A Lead Scoring Checklist for Sales and Marketing
    If you don’t have hard data to work with (and you may well not, at first), have conversations with a few of your best customers and see what common denominators you come up with. If your high-scoring prospects aren’t buying, work with your sales team to figure out the adjustments to make. Here’s a checklist to help you get started: 1.
  • THE POINT  |  MONDAY, JULY 1, 2013
    [Work] How to Target a Non-Technical Audience Using Content Syndication
    would consider starting your program on a broader network without any special filters, and hope that your content title and abstract do the work for you. 'On LinkedIn, John asks: “Does anyone have preferred content syndication channels that target sales and marketing folks? However, it can be done. Re-title existing content if needed.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 31, 2011
    [Work] Sales Management: January is over; how do you feel?
    While that was a quick assessment and only somewhat scientific in scoring, my goal was too simply to focus on your sense of urgency and increase your awareness of everything that needs to be worked on as a sales leader. Sales Management: January is over; how do you feel? On Friday I had my two year eye exam. Is your sales team having fun? .
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 6, 2011
    [Work] Forget about the Social Media Revolution – It’s Time for Some Social Media Experimentation!
    Figure out what works and what doesn’t.  You won’t know what works until you try it, analyze the results, and incorporate your findings in how you refine your social media strategy going forward. I often get calls from potential customers looking for the secret ingredient to make them “successful&# in social media. 
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Work] 7 Inspiring TED Talks to Rejuvenate Your Nonprofit's Social Media Strategy
    These selected TED talks are, in my opinion, must-listens for anyone working at nonprofits looking to focus more on social media marketing and engagement. If your nonprofit engages in any type of community that revolves around collaborative work -- or creates collaborative communities -- this is the TED talk to watch. Have a listen.
  • E-QUIP  |  FRIDAY, DECEMBER 28, 2012
    [Work] New Year's Resolution: Do More Research
    I'm no expert, but here are some strategies that have worked for me and my clients: Start with your clients. With state and local government budgets in crisis, for example, there are still many anomalies—state agencies and municipalities that are spending money on the kind of work your firm does. wonder how I survived without Google.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 6, 2013
    [Work] Could too much tweeting cost you your job?
    His employer is upset about this habit and told him that he needs to concentrate at work.  ”They just don’t understand me,” my friend lamented. 'This is not a blog post about any titanic trend or an insight into a new marketing strategy. One of my favorite college football players is Geno Smith of West Virginia University.
  • HUBSPOT  |  FRIDAY, DECEMBER 20, 2013
    [Work] Target's Credit Card Breach Leads to Customer Service Nightmare
    For example, when HubSpot support becomes aware of any serious issue with our services or software, we immediately make sure it is posted to our dedicated notification center for emergences: trust.hubspot.com , and start working with our social media team to communicate intelligently with those impacted. That is, until yesterday. Inbound
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 3, 2012
    [Work] 7 Things Marketers Should Stop Doing Today
    Make sure you have the tools you need and understand the process inside your company well enough to analyze what really works. It’s that time of year when a lot of folks like to make resolutions. New beginnings and all that. Well I’m not gonna take the conventional path here. Stop making everything all about you. Stupid!”
  • CONTENT MARKETING TODAY  |  MONDAY, AUGUST 6, 2012
    [Work] 5 Lessons to Learn from the World’s Worst Press Release
    We would have to work pretty hard to figure out why a move from one floor to another--even if it's a higher floor--would provide a significant benefit. The headline and the article below are so bad that you might think it’s a spoof published by the satirical website, The Onion.   But, no such luck! Happily, we can learn from it.
  • CONTENT MARKETING TODAY  |  MONDAY, AUGUST 6, 2012
    [Work] 5 Lessons to Learn from the World’s Worst Press Release
    We would have to work pretty hard to figure out why a move from one floor to another--even if it's a higher floor--would provide a significant benefit. The headline and the article below are so bad that you might think it’s a spoof published by the satirical website, The Onion.   But, no such luck! Happily, we can learn from it.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 25, 2012
    [Work] What I Mean By “Community”
    They need these apps to break free from silos and work together to get things done. by Heidi Melin | Tweet this We talk a lot about community at Eloqua. So often I get asked, “What is the Eloqua Community?”. Is it our premier customers? Our offices packed with modern marketing experts? Or is it our deep network of partners and developers?
  • SYNECORE  |  WEDNESDAY, OCTOBER 2, 2013
    [Work] Out with Traditional Ad Campaigns, In with Newsfeed Marketing!
    And usually, what works one day won’t work the next. 'Traditional advertising has taught us as marketers that content should be structured around a long-term campaign. But times have changed. The rise of social media and the desire for instant online gratification has put a damper on this kind of old-school advertising. Did the U.S
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 3, 2013
    [Work] Inside Sales Reps: Show a Strong Sense of Urgency Like the Bruins
    You’ll be pleasantly surprised when you see the correlation between your actions and your increasing lead volume: Take advantage of the idea of team work. Achieve goals by working together – that’s how Tuukka and Chara do it, right? 'I love playoff hockey. especially love it when the Bruins are winning. That’s the formal definition.
  • SYNECORE  |  WEDNESDAY, MAY 29, 2013
    [Work] Forget Mobile First - Take an Integrated Approach to Marketing
    However, speaking as a card-carrying member of this modern-day consumer class, I really don’t spend too much time reflecting on whether or not I am on a mobile or stationary online journey - at least not until one or the other stops working. in 2013. Conversely, tablet shipments are expected to grow 58.7% year over year in 2013, reaching 229.3
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 1, 2012
    [Work] Total Team Focus: The Ultimate Multiplier
    like to write down goals and work toward reaching them. They let me know in no uncertain terms, we have work to do. I’ve always been a planner. This is probably as a result of being a career sales guy. Or maybe it’s just the opposite. The fact that I plan and have goals has made my sales career a forgone conclusion. All was well.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Work] Bic for Her is not for Me
    If you are an out-of-work middle-aged woman, good luck with that. I’m seeing a disturbing trend and it’s putting a bit of a chill in my spine. The topic of women has become a major talking point in this election (and regardless of your views on abortion, you can’t have a discussion about abortion without talking about women.)
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 6, 2012
    [Work] Facebook, Tumblr, Twitter, Oh My!
    This showed me the atmosphere and culture, revealing it as probably a really great place to work which is one of the reasons I chose to work here! Social media is becoming more and more prevalent in marketing today. Personally, I think it is important to make use of all the social sites and their specific features. Linkedin.
  • SALES PROSPECTING PERSPECTIVES  |  SUNDAY, JUNE 24, 2012
    [Work] Sales Prospecting Perspectives Weekly Recap, June 18, 2012
    It has been a b-e-a-utiful weekend here in New England, and as we all prepare for the coming work week, here is a chance to catch up on some blogs you may have missed last week. hope you enjoyed our little recap of last week’s blogs, now it's time to get back to work. Monday, June 18, 2012. Tuesday, June 19, 2012.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 12, 2012
    [Work] The Power Of (Focused) Persistence
    But the status quo of just brushing a couple times a day and flossing here and there when it’s convenient is so much easier than taking 30-60 minutes out of your work week to go get a routine check-up. just know how much work and time is associated with a housing move, so I have yet to act on what I know I need.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 4, 2010
    [Work] The Positively True Story of How Facebook saved a Sprint Customer
    Periodically the blogs and internet light up with stories of how various corporations, media outlets, etc have instituted major restrictions on their employees and their ability to use social media in the work place and as part of their jobs. Chris Brogan did a piece last year about the ESPN policy that got everyone a flutter.
  • SAVVY B2B MARKETING  |  SUNDAY, JUNE 21, 2009
    [Work] Brand Communications & Storytelling: Interview with Janet Jordan, Keynote Communications
    Since 1989, Keynote Communications has worked with large and small companies to strengthen their messages and their storytelling. In one engagement, I worked with a large corporation's head of sales and 80 of his sales leaders. I recently had the pleasure of speaking with Janet Jordan of Keynote Communications. People love stories.
  • SAVVY B2B MARKETING  |  SUNDAY, JUNE 21, 2009
    [Work] Brand Communications & Storytelling: Interview with Janet Jordan, Keynote Communications
    Since 1989, Keynote Communications has worked with large and small companies to strengthen their messages and their storytelling. In one engagement, I worked with a large corporation's head of sales and 80 of his sales leaders. I recently had the pleasure of speaking with Janet Jordan of Keynote Communications. People love stories.
  • BIZNOLOGY  |  MONDAY, JULY 9, 2012
    [Work] Every Digital Marketer’s Most Valuable Asset: The Extended Network
    How can you work LinkedIn to convert a customer service rep’s brother-in-law into a customer? Photo credit: Wikipedia. Every job seeker knows that his network is the key to his next employment opportunity. In theory, every digital media marketer is or has been a job seeker at some point. The Extended Network. Business is Personal. The result?
  • HUBSPOT  |  MONDAY, JANUARY 30, 2012
    [Work] The Rockstar You Need to Hire to Manage Your Blog
    Does your blogging candidate stay up to date on what your competitors are working on, what thought leaders are publishing, and what developments are happening in the news that they should be commenting on? At this stage in the game, you know blogging is a crucial element to the success of your inbound marketing. Writing Ability.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 28, 2010
    [Work] Can Twitter be used as a workplace tool?
    Collaboration and Connection — Reading BlueTwit allowed employees to become aware of what their colleagues were working on in areas of the company they would not normally access.   A recent research study by IBM indicates that micro-blogging sites like Twitter can be a powerful internal workplace communications tool. Why or why not?
  • NUSPARK  |  THURSDAY, APRIL 26, 2012
    [Work] Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline
    For more information on how the alliance can work for you, contact: Paul Mosenson. Content drives leads into the funnel; content nurtures leads into sales opportunities. But real revenue growth depends on the quality of your salespeople, and how they convert those opportunities into wins. Below is our joint press release. Why the alignment? 
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 10, 2011
    [Work] 2010 Social Media Trends in the Industrial Sector
    The survey shows that for work-related purposes, this audience is slow adopters. This is the second year that GlobalSpec has surveyed engineering, technical, industrial and manufacturing professionals on how they are using social media. You can download a free copy of the complete report here: [link].
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 29, 2014
    [Work] Move Beyond Sales With These Business KPIs
    Employee Retention: Are we creating a brand that employees are proud of and a place of work where they can grow personally and professionally? By this point we all know that at the end of the day the top priority of marketing should be to create customers for the business – whatever the business may be. Where Marketing ROI Is Heading.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 12, 2014
    [Work] Is Outbound Marketing Dead?
    Does inbound marketing work? But they work beautifully together. An example of outbound marketing working well with inbound marketing is American Express. 'Artillery B2B Marketing Blog > The Forward Observer While outbound marketing''s power is a shadow of its former self, it will always play a vital role. They still do.
  • JUNTA 42  |  WEDNESDAY, JANUARY 25, 2012
    [Work] Tablet Content Marketing: Crazy Stats and Time to Move
    We don’t know the answers yet, but things we are thinking about include: All our content must naturally work on the tablet device. If you are not up on the latest statistics on the tablet, here are some to chew on: Apple reported first quarter earnings , selling over 15 million iPads during the quarter. Tablet: The Curl-Up Device.
  • READYPULSE  |  MONDAY, JUNE 24, 2013
    [Work] Word of Mouth Through Triggers
    These are examples of triggers and instant word of mouth marketing for brands doing no work whatsoever. That means, your product or service needs to be top of mind of your consumers on a frequent basis, not just the day you decide to wear a pirate outfit to work. Chances are, you are now thinking of jelly. Let’s try another.
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2011
    [Work] 3 Tips for Better Internal Marketing Communication
    No single person working in isolation from corporate marketing, sales, product management, and customer support should develop the marketing plan. But how can you communicate the essence of your plan so the entire extended team will a) understand it, b) remember it, and c) echo the plan’s objectives and themes in their own work?
  • WINDMILL NETWORKING  |  THURSDAY, MAY 10, 2012
    [Work] Time to Write Off Your Company Blog?
    2)      Blog not working for your business?  He was formally trained as a journalist, working for newspapers and magazines throughout the country. He was formally trained as a journalist, working for newspapers and magazines throughout the country. In other words, writing without reader comments or feedback is a non-starter.
  • WEBMARKETCENTRAL  |  WEDNESDAY, AUGUST 26, 2009
    [Work] How to Create a Cool Social Media Email Signature
    In Outlook, it's a bit more work but not terribly difficult. One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A It helped. In fact. Open Microsoft Outlook.
  • FATHOM  |  MONDAY, AUGUST 18, 2014
    [Work] Health Systems’ New Best Friend: Google AdWords Review Extensions
    Since Fathom works with several different healthcare providers, we’ve also discovered the following tips and tricks that help increase the chances that the review extensions will be approved: Use These Sources: U.S. Do Review Extensions Really Work? Sure, if I’m buying a new flat screen T.V., I’ll check reviews online.
  • HINGE MARKETING  |  FRIDAY, JUNE 13, 2014
    [Work] An Introduction to Partnership Marketing
    There should be no conflict of interest by working with these firms. These interactions are more personal and will better indicate what it’d be like to work together. 'Marketing is perhaps one of the most consistently and quickly changing fields in business. Just think about how many kinds of marketing exist today. Fear not.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Work] Salespeople Need to Be Remarkable, Too
    Be advised that I am a professional and this is what I work on week in and week out with my clients -- please don’t try this alone at home. What does it mean to provide a remarkable sales experience for your potential clients? It''s relatively easy to understand what a remarkable client experience would look like. What is it? Do you know?
  • HUBSPOT  |  THURSDAY, MAY 15, 2014
    [Work] Quit Cloning Content: Battling Crap Content Through Form
    In the in-depth SlideShare below, I''ll dive into seven different content formats, e xplain when each format is appropriate to use, and provide a template for working with each format type -- to help lend some clarity to this content format conundrum: The Content Clone Wars: A Battle Strategy for Battling Crap with Format From HubSpot.
  • VIDYARD  |  TUESDAY, OCTOBER 22, 2013
    [Work] Why Video is the Best Medium for Inspiring Action
    Serving as the Director of Digital for the non-profit organization, Paull and his incredible team work to bring safe drinking water to people in developing nations and they use powerful video assets to drive their campaigns. Unlike some organizations, charity: water isn’t after your wallet for a one-time donation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 17, 2011
    [Work] How to grow your blog like a Fortune 500 company
    It will also give you insights into what worked, what didn’t work and what you can do differently. Here are some sample projects that you could work on over the course of any quarter. By Srivinas Rao, Contributing {grow} Columnist. If you want your blog to turn into a business you have to treat it accordingly. Projects. Revenue.
  • HUBSPOT  |  WEDNESDAY, MAY 16, 2012
    [Work] 20 Clues Your Marketing Stinks, Straight From the Horse's Mouth
    Great marketing makes us excited to be working in a trailblazing industry where other marketers are doing seriously innovative things to make marketing people actually like. 3) Mucked Up Mail Merges: While we applaud attempts at email personalization , it only works if you can execute correctly. Enter this blog post. effort. Tricksy.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Work] Google's New +Post Ads Now Available to Brands With 1K+ Followers
    know what you''re thinking: Sure, this ad option seems cool and has been working for a national brand, but should I start throwing my budget into +Post ads? If you''re distributing poor organic content to Google''s Display Network with +Post ads that wouldn''t work without distribution, you''re gonna end up throwing some money down the drain.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 21, 2010
    [Work] Three reasons why the “experts” are wrong about social media measurement
    Let’s assume you have one person working full-time on social media marketing.  . There is an argument around the blogosphere that is DRIVING ME CRAZY.  . Their point is that you just need to accept the social web as something ubiquitous and necessary, so why worry about it?  . This is lunacy.  1) Never get caught with your stats down  .
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 3, 2011
    [Work] Social Selling Gets a New Face
    After the announcement of our prize at Dreamforce , a major announcement with our partner SugarCRM , a new product release with some amazing enhancements, I had some other social projects to work on. It was a busy month and I’m catching up on some announcements. One of those projects was a redesign of Social Selling University. Forum.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 3, 2012
    [Work] Useful Tactics for closing a B2B Deal
    Closing time comes as a sweet victory to sales reps who’ve toiled for months over complex deals, and after all their hard work, the close is final step to triumph. B2B customer purchases usually follow a particular supply chain and business model. Simply put, you just don’t screw up the close. Allow the close to be natural.
  • DIGITAL VOICES  |  FRIDAY, JUNE 28, 2013
    [Work] This Week in Digital Strategy 6.28.13
    To move older products: Sometimes, certain products don’t work well: this could be for a number of reasons, ranging from price to product visibility. 'Happy Friday, everyone! This week provided some great insights into the world of digital strategy. Get the full scoop in the roundup below. The Art of Getting Retweeted via PRDaily.
  • INSIGHTIQ BLOG  |  TUESDAY, NOVEMBER 6, 2012
    [Work] A Customer Named Pat: A Big Data Tale
    Pat is a contractor and is currently working on a home renovation project. “Big Data” means much more than mere size. In today’s world where more and more content, services, and offers are being provided by third parties, data-driven insight can lead to valuable knowledge about the customer and increase the value CSPs provide. Pat is a man!
  • DIGITAL VOICES  |  TUESDAY, SEPTEMBER 11, 2012
    [Work] Tips for User Friendly Mobile Search
    good way to make this work is to have query options automatically appear as the user types but disappear when the user finds the correct search. Over the summer, I was driving home from in Western Massachusetts when I got a call from a friend inviting me to New Hampshire (on my way!) Long live mobile search! And a last minute trip! 1] [link].
  • INSIGHTIQ BLOG  |  THURSDAY, NOVEMBER 3, 2011
    [Work] Embracing Digital Customer Interaction
    Based on my experience of working with companies going through this kind of transition, the good news is that most make significant progress.  With so much discussion about the importance of an effective online interaction strategy, it's surprising how many companies have yet to fully embrace the power of digital strategies and tactics. 
  • SALES LEAD DYNAMICS  |  TUESDAY, JUNE 29, 2010
    [Work] Ka Ching! Making LinkedIn Pay
    He works at it. Most of us probably use LinkedIn as a networking tool. Using LinkedIn to make connections is good. Using it to make money is better. Marc Halpert can show you how.  . Meet Mister LinkedIn. An   uber-networker (and that is an understatement), Marc has been using LinkedIn for five years. He now has over 700 direct connections.
  • CONTENT MARKETING TODAY  |  THURSDAY, AUGUST 12, 2010
    [Work] Content Marketing Converts Even the Toughest Business Buyers
    Print advertising worked because your message was integrated into trusted business magazines which targeted exactly the buyers you needed to reach. Classic Truths about Skeptical Customers Remain Modern Business Realities. don’t know your company. don’t know your company’s product. Now, what was it you wanted to sell me?
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 3, 2012
    [Work] What is the Sentiment Analysis of YOUR Social Media Presence?
    It is no different if they say they work at your company in their Facebook profile. As social media marketers , we are always interested in comparing the sentiment analysis of brands that we represent – and potentially using that as one metric to track the success of our social media programs. Phone interview was excellent.
  • HUBSPOT  |  TUESDAY, MAY 7, 2013
    [Work] HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again
    2) Your sales rep can get emails or push-notifications whenever an opportunity she''s currently working mentions a competitor on Twitter. If you’re not a customer, but would like to see Social Inbox in action and go over how it could work for your company, you can get an early demo here Social Inbox Custom Notifications.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, SEPTEMBER 4, 2010
    [Work] No budget? Apply guerrilla marketing ideas to the social web
    It didn’t work, but you get the idea. An idea sprang from my own frustrations of having to deal with office laser printers and copiers which simply didn’t work … when you needed them most. Two of the guys from the band worked for FedEx and started to put a supply of stickers in every truck they unloaded or loaded.
  • ILLUMINATING THE FUTURE  |  SATURDAY, APRIL 10, 2010
    [Work] Leading Lights: Marketing and PR Strategist David Meerman Scott
    wanted to know what has surprised him about the impact of his work, what's still stopping companies from applying his ideas, how to "lose control" of your content (while still being able to obtain and nurture leads), and what steps marketers can take to ensure they speak to customers in their language (as opposed to "Corporate Gobbledygook").
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 20, 2014
    [Work] Why Marketing Automation, Why Now?
    first purchased marketing automation (Marketo, specifically) while working at an another company several years ago. Reporting  – I have never worked for an organization that didn’t  care about return on marketing investment. 'Author: Heidi Bullock Trends keep life interesting. Which city are you? Which font are you?!
  • BIZNOLOGY  |  MONDAY, JULY 14, 2014
    [Work] “Brooklyn” – a rejuvenated, hot brand
    The right image can attract new residents, investments, entrepreneurial start-ups, and positive notoriety that will enhance the overall brand equity for a place, enriching the perceived value of living and/or working there. 'Normally, most people associate branding with a product, service, or company, not a geographic locale.
  • SAZBEAN  |  THURSDAY, APRIL 19, 2012
    [Work] Can social media accelerate the buying cycle?
    These are all good suggestions, and many companies are increasingly realizing that social media works best when it’s not kept in a silo. So to get the most out of each channel, it pays to look at how the channels can work together. According to Fishman, “The problem is that the AIDA model tends to be linear in fashion.”
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, MAY 30, 2012
    [Work] Sales Leadership: Compensation and Summer Fun
    would like to hear from the readers, comment below as to what contests have worked for you and why? Or what contests did not work and why?  Sales Compensation and Having a Fun Summer. Sales Leadership Ideas. In both books I share ideas for sales contests/games as well as how to properly.  Contest Sampler. Improving customer service.
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2011
    [Work] Blog Conversations Don't Lead to More Views or Links [New Data]
    Enagaging in the conversation doesn't work. For more mythbusting and social media science, don't forget to register for my Science of Social Media webinar. My favorite unicorns and rainbows myth to pick on is "engage in the conversation." To continue proving that point, I analyzed comment, view and link data on over 100,000 blog posts.
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