MARKETING ACTION | FRIDAY, AUGUST 14, 2015
[Work] 8 Terrible Email Subject Lines
But in order to fully understand how the email subject line works, you can’t just focus on the best. Well, we’ve already covered Amazingly Effective Email Subject Lines , so let’s check the other side of the coin and draw the line between what works and what tends to backfire. You also have to explore the worst. Where is the line?
MODERN B2B MARKETING | FRIDAY, OCTOBER 2, 2015
[Work] 2016 Marketing Events That Will Shine as Bright as Gold
However, even after all that work, you may not find any at all (whomp, whomp). Assessing your year-over-year return on an event will tell you if the events that you are consistently participating in are truly working…or if they’re not. My friends and I headed up to the Yuba River and set up camp. loved it. Pan for Marketing Gold.
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 1, 2015
[Work] Data Management and Modern Marketing: Platform Enhancement Q&A
We are also working with our colleagues leading the Oracle Data Cloud, to ensure that our customers can leverage the hundreds of branded and unbranded marketing-related data included in the Data Cloud. We caught up with Rebecca Kaykas-Wolff , Director of Product Marketing, Oracle Data Management Platform, for more insight into the release.
HUBSPOT | TUESDAY, MARCH 17, 2015
[Work] 10 Common Marketing Terms That You Won’t Hear In 10 Years
There will still be plenty of work for SEO specialists willing to evolve with the technology and the business but in 10 years search engines will be so advanced that they’ll know before we even put our cursor in the Google text box what we’re looking for. The world sees our work. As a marketer, every day I hear something new.
TRADESMEN INSIGHTS | WEDNESDAY, SEPTEMBER 21, 2011
[Work] SEO Checklist
If that’s all you need, then you don’t need to pay much attention to search , it is already working for you. In fact, it’s deliberately working against you. Check to see who is linking to you, perhaps you can work out a deal with other website owners. SEO is as important as the messages you’re trying to deliver. Enjoy.
SALES PROSPECTING PERSPECTIVES | THURSDAY, MAY 3, 2012
[Work] Be Prepared And Make The Most Out Of Your 30 Minutes!
Salesforce , GoodData , Pinpointe , ActOn Software , even Excel help us work as a team extremely well every week, so why wouldn’t we want to share that detail with our clients? Since Liz started on this program, she began a working word document, dated each week with detailed notes on what was discussed and what are her action items.
BIZNOLOGY | MONDAY, MARCH 4, 2013
[Work] Search Marketing by the Numbers
” (No, they are working on a big project to provide sales data that is up-to-the-minute.). Photo credit: Search Engine People Blog. definitely had a problem. I had signed to do a corporate training session on search marketing. ” But I ran into a problem. Yeah, I definitely had a problem. But not this team. could have let this go.
BIZNOLOGY | FRIDAY, DECEMBER 19, 2014
[Work] Determining link quality within a link building campaign
Not all links are created equal, and it’s important to assess the worth of your links as you work through a link building campaign. Evaluating link quality within a link building campaign is critical, because you must ensure you’re building worthwhile links that help you reach your campaign goals. But what constitutes a “quality link”? Recap.
SALES CHALLENGER | TUESDAY, AUGUST 2, 2011
[Work] The Sixth Sense of Selling: Teaching Jedi Mind Tricks and More…
These are the kinds of reactions that tell a rep they’ve driven a customer too far beyond their comfort zone – and when their assertive behavior has gone wrong. ( SEC Members : read more about the “Social Styles Matrix” in our work on Permission Sensing.). So, reps can test customer readiness to proceed by sensing if they “mirror” a lead.
MODERN B2B MARKETING | THURSDAY, FEBRUARY 2, 2012
[Work] 9 Elements for a Successful Marketing Program Mix
Demand generation managers typically work on a monthly, quarterly, or annual schedule and often tie their campaigns to particular initiatives developed by the corporate marketing or product marketing teams. Time of month or quarter: Let’s say your company works on quarterly budgeting and planning cycles. Why not? What do you think?
ENGAGE | MONDAY, NOVEMBER 25, 2013
[Work] Figuring Out ‘Fair Use’
This high-tech proliferation of words, videos and graphics is stretching the limits of copyright, which protects original works of authorship fixed in a tangible medium of expression (it doesn’t protect facts and ideas, but how they are expressed). The nature of the copyrighted work. The harm to the market for the copyrighted work.
IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 19, 2012
[Work] 4 Unproductive Sales Gripes Marketing Needs to Anticipate
Yet, when a sales rep feels they’re working with a lack of resources, this is the kind of frustration you might encounter. by Michael Martin | Tweet this If enabling sales is one of your goals in 2012, then marketing is going to have ask the sales reps what they need. This is the kind of complaint that gets you nowhere. Quick! Do something!”.
EMAGINE B2B BLOG | THURSDAY, MAY 7, 2015
[Work] Unleash Your Inner.Ninja: New Generic Top Level Domains.Review
At emagine we work with B2B companies so I went ahead and pulled domains that could be useful in the B2B space: REVIEW.TECH.TECHNOLOGY.MARKETS.ENERGY.HOSTING.DIGITAL.REVIEWS.EVENTS.SOCIAL.MANAGEMENT.TRAINING.DOWNLOAD.NETWORK.SUPPORT. What this means for marketers is that we are no longer limited to the traditional gTLDs such as.com,net, and.
B2B IDEAS @ WORK | TUESDAY, SEPTEMBER 28, 2010
[Work] Women and Chocolate in B2B Marketing
Titled “ B2B Marketing to Men vs. Women ,” the article told of how a business products company performed a test to see which of the following two offers would work best on their 75 percent female target audience: free shipping, or a certificate for a free box of chocolates.
SOCIAL MEDIA B2B | WEDNESDAY, JUNE 6, 2012
[Work] 5 Ways to Generate Leads from a LinkedIn B2B Company Page
It also shows the employees who work at the company. Many B2B companies have been successful at generating leads from LinkedIn , but there are features of a company page that B2B marketers are just not aware of. Most B2B companies have company pages on LinkedIn where they include a keyword-stuffed paragraph or two of marketing-speak.
SYNECORE | FRIDAY, JULY 24, 2015
[Work] Email Marketing ROI: Measure with Ease Using HubSpot
Therefore, even if your email ROI isn’t in the black, it doesn’t necessarily mean your email marketing isn’t working. Return on investment (ROI) is a very popular metric because of its versatility and simplicity. Alternatively, a negative ROI signifies a lower return than the original investment. Don’t believe me? There you have it!
BIZNOLOGY | TUESDAY, DECEMBER 13, 2011
[Work] Social media success demands talent above technology
” I then added , “Pitch Engine doesn’t take away the work: writing/collecting compelling copy and assets. You do that work” and then “Our SMNR is just a platform and structure. If an app doesn’t make it easier for you to connect with other people, the app doesn’t work.
WINDMILL NETWORKING | MONDAY, SEPTEMBER 10, 2012
[Work] 6 Social Media Community Management Tips from a Digital Marketer Turned Community Manager [Interview]
After several years of living and working away from her native Belarus, Tanya returned to Minsk in 2011 for its thriving IT and tech industry. They made the title official and she took on inbound marketing and content curation duties in addition to the brand advocacy work she was already doing. Her supervisors took notice as well.
VERTICAL RESPONSE | TUESDAY, AUGUST 25, 2015
[Work] 9 Social Media Hacks Every Small Business Can Benefit From
Keep in mind, your website must use Shopify, Etsy, Amazon or Bigcommerce as its e-commerce platform for this tool to work, but it makes buying simple for your customers. Your website and social media networks should work well together. Are you currently using social media sites to enhance your business’s online strategy?
E-QUIP | MONDAY, AUGUST 12, 2013
[Work] Brand Strategy: The Foundation of a Successful Brand
Why should a firm''s personality be any different when working with current clients versus trying to attract new ones? Ask for and use customer testimonials that speak to how you work with clients, rather than solely what you accomplished. I''m pleased to welcome Lee Fredericksen, Ph.D., How visible are you in the marketplace?
IT'S ALL ABOUT REVENUE | FRIDAY, SEPTEMBER 2, 2011
[Work] Finding the Love Between Sales & Marketing at Dreamforce [Video]
More importantly, they work together, speak to each other rather than past each other, and keep their teams working in sync. Alex : And typically when you and I go back in for the board meeting, and the revenue targets weren’t made, what happens? I say, “Well, I hired great sales people, but they just didn’t have anything to work on.”
THE ROI GUY | TUESDAY, MAY 13, 2014
[Work] What is Wasted Selling Time Costing You?
This totals 24 lost selling days per year, 10% of total work time for a typical sales rep. There is a common complaint amongst sales reps: “We spent way too little of our time actually selling.” And the complaints are real. According to CSO Insights, up to 60% of sales time is spent on overhead versus selling time with customers.
SALES CHALLENGER | TUESDAY, MAY 22, 2012
[Work] Decoding Commercial Insight
SEC Members , to learn more, review our latest work on Shaping Demand Through Pre-Funnel Engagement. What qualifies as insight? That is by far the most common question we’ve heard from members looking to implement commercial teaching in their organization. We find this makes the distinction clear without having to resort to semantic nuances.
WRITING ON THE WEB | WEDNESDAY, JANUARY 12, 2011
[Work] Content Marketing Tips: Get Your Stories Straight
You can’t write good stories that inspire without working on the stories you tell yourself, about your work, about your business. Good content marketing requires good storytelling. Fortunately, the human brain is a story-creating machine. In our lives, we take whatever happens and impose logic and chronology upon it. Digg this!
SALES PROSPECTING PERSPECTIVES | TUESDAY, AUGUST 12, 2014
[Work] 10 Inside Sales Lessons Learned Over 10 Years at AG Salesworks
100% of the campaigns Ive worked on dont meet expectations when weve purchased a crappy list or have been handed un-scrubbed MQLs. 5. Last week was my 10-year anniversary at AG. At times, 10 years seems like eons ago, but honestly most of the time it truly feels as if time has flown by. Get out of your office! Listen to them!
SALES INTELLIGENCE VIEW | MONDAY, DECEMBER 16, 2013
[Work] Ask the Author Series: Featuring Gary Walker, Author of The CustomerCentric Selling® Field Guide to Prospecting and Business Development (Part 2 of 2)
In Part 1 of this post, we chatted with Gary about prospecting and how technology has changed the way we work forever. Many experienced sales people who have read the book and/or have attended a work-session claim that it takes the mystery out of prospecting and gives them a ‘prospecting process’ and ’prospecting tools’ that they never had.
MARKETING ACTION | THURSDAY, JUNE 4, 2015
[Work] Small Business, Big Impact: Why Small and Mid-Size Companies Adopt Marketing Automation
Because of course, smaller companies need technology that performs great, plugs in fast – and can be put to work right away. According to the report, the highest percentage of marketing automation buyers (37%) work in real estate. The Benefits of Technology. What Small Businesses Need. Why real estate? The results may surprise you!
B2B MARKETING INSIDER | FRIDAY, JULY 31, 2015
[Work] The Importance Of Goal-Directed Behaviors To Buyer Personas
On a much larger scale, goals are at work influencing choices and high stake decisions such as investments in new technology or services. One of the largest influences on the conceptual development of personas has been the body of work and research on goals. More specifically, on what is referred to as goal-directed behaviors.
JUNTA 42 | MONDAY, NOVEMBER 2, 2009
[Work] Less of Me, More of You - A Stella Pop Content Marketing Video
Although Mike was originally thinking a two or three minute video interview, he decided that the video worked best as a 10 minute segment. Social media doesn't work without a content strategy. Big thanks to Mike O'Grady at Stella Pop for putting out the latest edition of eVidmagazine featuring yours truly. hmmm, why not? Buyers don't.
JUNTA 42 | MONDAY, FEBRUARY 6, 2012
[Work] What Can a Super Bowl Ad Buy You in Content Marketing?
million (folks, in this market, the economy is working just fine). So, another Super Bowl gone. For those who advertised during the Super Bowl, the average cost of a Super Bowl ad this year was $3.5 million to promote their brand in front of 111 million viewers. For those counting, that’s $116,000 per second. Here are a few examples.
VOLACCI | THURSDAY, JANUARY 16, 2014
[Work] The Future of Drupal is Dynamic
At Volacci, we’ve had the exact same idea— which is why we’ve been working hard to build out dynamic content capabilities with Automatr. Dries posted a great piece on the Acquia blog about Drupal and the future of the CMS on Wednesday. Dynamic content to takes Drupal websites from fantastic to fully immersive drupal , dynamic content
INBOUND SALES NETWORK | THURSDAY, APRIL 19, 2012
[Work] The Difference between Suspects, Prospects and Sales
That is why blasting away a sell message to your suspects just doesn’t work. If you lost the deal, find out why and work at finding a way to not lose the next one. If you were to ask most salespeople about the quality of the leads they get from marketing, they would probably tell you that they are suspects at best. Suspects.
BIZNOLOGY | TUESDAY, MARCH 13, 2012
[Work] In social media, you don’t need to outrun the bear
Image via Wikipedia. The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors. Who is Mark? Steve starts putting on his tennis shoes. Mark says, “What are you doing? Well, no.
SYNECORE | SUNDAY, AUGUST 30, 2015
[Work] How to Optimize My Calls-To-Action for Higher Conversion
The personalized copy of Version B worked better in this situation and, in the end, it ended up with a slightly higher conversion rate than Version A. Oh, and comment below to let me know how your CTAs are working out Isn’t it crazy how the smallest things can have such large impact on your business? Let’s dive in. Content vs. Design.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, DECEMBER 10, 2014
[Work] 5 Sales Prospecting Tips to Combat the End-of-Quarter Blues
But it works great – and he never has to discount his prices! 3. work for you?". 2. For inside sales reps, on the one side, you’re getting the brush off from prospects who want to call you back next year instead. The end of a period is a time when your prospects have other fires burning bright. Offer alternatives. Use the “F” word.
B2B MARKETING INSIDER | THURSDAY, JUNE 7, 2012
[Work] Inbound Marketing Leads Costs Less
There are some significant forces at work that are driving many marketers to change the approach they take to marketing from an outbound push to more of an inbound pull approach: Buyers are tuning out of traditional push-based messages lowering response rates and increasing marketing costs per lead. What is Inbound Marketing?
HUBSPOT | TUESDAY, AUGUST 11, 2015
[Work] Psychology of Ecommerce Sales: Motivating with Uncertainty
With the prospect of choosing a day off of work or a free lunch, employees get excited enough to complete tasks for a chance to win. You can also put the power of uncertainty motivation to work with email marketing, too. The phenomenon can also work well with loyalty programs. Remember that old game show, Let’s Make a Deal?
HUBSPOT | FRIDAY, AUGUST 23, 2013
[Work] Why Do Mobile Banner Ads Stink So Much?
The mere thought of losing our beloved device is terrifying -- they help us with almost all of our needs, from dating to working to dining. When it comes to mobile advertising, less is more. We''ve all seen a barrage of under-pixelated, tiny banner ads -- there''s nothing useful or valuable about that. As an industry, we’re doing it wrong.
B2B MARKETING TRACTION | TUESDAY, MAY 3, 2011
[Work] Why Product Launch Plans Need to Include Social Networking
” The old approach to product development and launch – develop the product and then work on the launch in a linear fashion – isn’t effective in today’s fast-paced technology world. Tweet. recently provided some marketing consulting and services for a technology start-up about to launch a new product.
MODERN B2B MARKETING | WEDNESDAY, JUNE 11, 2014
[Work] The Future of Digital Marketing is Already Here
He scans his retinas, and the ad begins speaking to him: “Welcome back to the Gap Mr. Yakamoto, how are those assorted tank tops working for you?”. Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. Create engaging experiences tied together across channels and time at scale.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 29, 2014
[Work] How to Win at LinkedIn Sponsored Updates
Want to target marketing managers who work at enterprise companies, are skilled at marketing automation, and who don’t already work for one of your competitors? Author: Carra Manahan Looking for ways to improve your social media strategy in the new year? Or simply searching for a new tactic to try? Target Like A Champ. You can.
HUBSPOT | MONDAY, JULY 1, 2013
[Work] The History of Advertising: How Consumers Won the War for Their Attention [SlideShare]
Suddenly, advertising became ubiquitous, appearing everywhere you looked, listened, moved, called, read, drove, flew, worked, and played. Being full of baloney simply doesn’t work anymore. You''ll never believe it, but there was a time when humans lived without being blasted by advertising everywhere they turned. Buy this! Buy that!
SYNECORE | SATURDAY, FEBRUARY 8, 2014
[Work] My 60-Minute Blogging Challenge
Luckily, sort of, due to years working as a journalist I am very familiar with writing under seemingly unachievable deadlines. Many people say they get their best work done at the office when comparing them to the days that they work from home, if they are permitted. How meta. Keep these in mind as you are structuring your hour.
BIZNOLOGY | FRIDAY, JUNE 6, 2014
[Work] Why growing e-Commerce businesses need an SEO Manager, and tips on finding one
Daily SEO activities like keyword research, target market research, on-page optimization, and off-page social and relationship building activities are enough to keep at least one person working 40 hours a week. SEO has always been evolving. Why you need to hire an e-Commerce SEO manager. The role of an SEO manager. Credit: [link].
BLOG MY CALLS | FRIDAY, FEBRUARY 28, 2014
[Work] The Friday Marketing RANT: 'We Market for Our Clients Really Well.But Not For Ourselves."
We had done our leg work and created the content we were tasked with creating. The work was done. This blog post is part of the new B log.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. This agency has clients in various industries. They weren''t ready. Right??!
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 12, 2012
[Work] Private Social Networks and the “Bathroom Moment”
But while the big, public social networks may get the most attention, it’s hard to see how incessantly refreshing your newsfeed improves work performance. by Jesse Noyes | Tweet this Steve Jobs was an insistent man. This may have seemed like an idiosyncratic nuisance, but what Jobs understood is that creativity doesn’t thrive in cubicles.
HUBSPOT | WEDNESDAY, SEPTEMBER 16, 2015
[Work] The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
Any campaigns that I've worked on in the past have revolved heavily around number crunching and analysis. That said, correlation analysis can give a very strong indication of what's working, even without proving causality. I've always had a love affair going on with data. From each of the URLs, we extracted: The article title.
FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 8, 2012
[Work] 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace
Profiled in the book, Get Back to Work Faster. 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace (click on title to register for this webinar). Date: February 15, 2012 2:00 PM – 3:00 PM EST Presented by True Influence (“hand selected” Jeff as speaker for this event.). Overview. Some actual case studies.
HUBSPOT | THURSDAY, FEBRUARY 19, 2015
[Work] Copywriting Lessons From Companies Doing It Right
Because I was on my work computer, I was afraid to click. Whether it was a crazy vintage piece, a quote, or a behind-the-scenes photo, we have always worked hard to create the best and most compelling images, words, and content for our customers.”. The written word’s been getting written off lately. For the B2C Marketers: Red Bull.
WRITING ON THE WEB | TUESDAY, MAY 17, 2011
[Work] What Google and Facebook Hide From You
For example, although I live and work from Mexico, I do almost all my business and shopping in the US, in English. Do you ever wonder what Google , Facebook , and other sites record about your online viewing habits? They know more about you than you realize. And they don’t ask you, they simply assume way too much. Blog this on Blogger.
B2B MARKETING INSIDER | THURSDAY, JANUARY 16, 2014
[Work] Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang
Previously, Jeremiah was a founding partner at the Altimeter Group, worked at Forrester and at Hitachi, where he launched the company’s first social program. The future of business is emerging from the technological disruption of digital, social and mobile technologies. This is impacting how customers buy, how we hire and manage talent.
HUBSPOT | TUESDAY, DECEMBER 11, 2012
[Work] 11 Simple (But Critical) Tips for Creating Better Landing Pages
This is because, with each new field you add to a form, it creates more work for the visitor, and thus fewer conversions. longer form looks like more work and will often be avoided altogether. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too.
VOLACCI | TUESDAY, NOVEMBER 19, 2013
[Work] The Organization Geek's Productivity Tools
When I’m out and about on the hunt for content for my clients, I inevitably encounter a hundred and one different rabbit holes to go down, surfacing only hours later to mutter something incoherent, fascinating, and not related to the work I’m supposed to be doing. At work, we use Mac computers. I like technology. love lists.
ENGAGE | MONDAY, AUGUST 6, 2012
[Work] Get to Know Meme: 4 Reasons to Use Memes in Marketing
That being said, I took it upon myself to do some investigating in order to find out what really makes something a “meme.” It was also a good excuse to look at hilarious pictures and videos online at work. Why Memes Work for Marketing. Author’s note: This post will be the first in a series of posts about meme marketing. Enjoy!
HUBSPOT | FRIDAY, MAY 17, 2013
[Work] Practical Tips for Modern SEO From the Best Minds in Europe
Both Google Panda & Penguin have severely disrupted what works for search marketers, leaving many rather confused about what they should be doing to attract more organic traffic. Although we can''t know exactly how the Panda algorithm works, we do know the human responses Google is trying to model.
VERTICAL RESPONSE | THURSDAY, JULY 24, 2014
[Work] Digital Coupons Drive Sales [Infographic]
So, we’ve got more people using coupons, using them in different ways, and across a variety of demographics, but do they work? Everyone loves a deal. This infographic from the folks at Vouchercloud outlines the growth in digital coupons, who’s using them and how they’re being used. It’s estimated that 74.1
B2B MARKETING BLOG | THURSDAY, NOVEMBER 12, 2009
[Work] Social Media Burnout
So, all the hard work I’d done to build followers and create some influence in the Twitter world went swirling down the social media toilet. Not every social media tactic will work for you. Social media tactics, namely Twitter, are the latest craze, but already people are claiming to be burned out. Is that possible? Be picky.
SAZBEAN | THURSDAY, SEPTEMBER 9, 2010
[Work] Does Your Social Media Personality Fit Your Brand?
See how they compare and make adjustments to make them work together. Many companies spend quite a bit of time thinking about their brand and marketing — what type of persona does the brand have, how should the brand interact with customers, etc. Maybe you’re very friendly and you try to have conversations with everyone.
CONNECT THE DOCS | MONDAY, APRIL 19, 2010
[Work] Do your Content have a Personality?
Companies should dedicate pages on their sites to the people who work there. Does your content have a personality? Does your content build your KLT Factor (Know, Like and Trust)? We asked Patsi Krakoff "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Patsi Krakoff, Psy.D. Patsi Krakoff.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JULY 7, 2011
[Work] Social media and the end of empathy
Nerves were beyond frayed. I remember spending one Labor Day weekend sorting through reams of lot numbers in search of alternatives that might work. Why am I using a picture of a large mouth bass on a blog post about social media and business? Seems a little fishy doesn’t it? Well Well I didn’t use this for the halibut.
SALES PROSPECTING PERSPECTIVES | THURSDAY, JANUARY 17, 2013
[Work] 4 Guidelines For Prospecting Into State And Local Governments
If your company has a dedicated government specific segment, it may be beneficial to tell the prospect that, so they know that you understand the process and that you can help with some of the heavy lifting when working with an RFP or avoid going to one. I’ve never enjoyed dealing with the DMV. Mapping the Organization. Know the rules- RFPs.
BIZNOLOGY | WEDNESDAY, MAY 30, 2012
[Work] To Gate or Not to Gate, That Is the B-to-B Content Marketing Question
Let’s look at how these numbers might actually work: To start the conversation, say that wide distribution would put your content in front of 10,000 prospects, via free downloads and pass-along. Credit: Getty Images via @daylife. The debate involves aspects of both ROI and philosophy. Myself, I lean toward the “gate it” camp, and here’s why.
SAVVY B2B MARKETING | THURSDAY, AUGUST 19, 2010
[Work] B2B Microsites: Driving Awareness and Leads - An Interview with Phillip Lin of FireEye
Many traditional product marketers work with sophisticated offerings and end up producing complex messaging that has to be then be translated into programs and campaigns. This framework provides more flexibility in deciding what works best in a given outbound-marketing program or campaign. Q. We created about 2/3rds from scratch. Q.
MODERN B2B MARKETING | TUESDAY, MAY 14, 2013
[Work] Journalism and English Degrees Are Not Dead: The Rise of the Content Marketer
You can work independently. Author: Stephen Frapart Finals are over. Graduation is right around the corner. Families and friends celebrate your awesome achievements. Woot woot! Life is good! Then reality sets in. You’re a Journalism or English major. You need a job. Mixed Job Market. Why The Shift? Thoughtful content. YOU!!!
BLOG MY CALLS | WEDNESDAY, JANUARY 22, 2014
[Work] OMAHA!!!! What Peyton Manning Can Teach You About Your Marketing
The average week of preparation generally involves 80+ hours of work. He will have spent this time figuring out their tendencies, exactly what works, what doesn''t ,and figuring out a PRECISE game plan for the Seahawks. This is not another article extolling Peyton Manning''s commercial virtues as a TV pitchman. The Line of Scrimmage.
HUBSPOT | WEDNESDAY, OCTOBER 16, 2013
[Work] They Grow Up So Fast: How 7 Brands Made It Big Practically Overnight
Any business owner will tell you: Overnight success can happen -- it just takes 5 to 10 years of work first. Andre Jensen of Inbound MD, an inbound marketing agency that worked with ROGETECH, explains: "We started blogging in mid-December 2011. Takeaway: This campaign worked for a couple of reasons. Where would they go?
SALES CHALLENGER | TUESDAY, DECEMBER 11, 2012
[Work] The Last 5 Trends Every Sales Exec Should Know for 2013
This is information that exists in the deep inner workings of customer organizations. Companies like IBM have been lead-steerers for the rest of the sales community time and time again – and their work in the social selling space is no different. In late November, we released the first five trends of our annual “10 Trends” blog post.
BUZZ MARKETING FOR TECHNOLOGY | SUNDAY, APRIL 3, 2011
[Work] Microsoft’s Future in Digital Marketing
Through interactive elements on websites to the provision of winning digital experiences via mobile, Microsoft is working very hard to help brand connect to customers. I don’t want however to overstate the case. Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. His
SALES CHALLENGER | TUESDAY, NOVEMBER 12, 2013
[Work] 4 Skills Every Manager Needs
Here are some examples of sales manager missteps we are seeing as they work with their sales reps in this new landscape of customer buying and Insight Selling. It’s no wonder there’s been a renewed focus on sales manager development—the skills a front line manager needs to drive reps to successful outcomes and coming in above goal.
B2B MARKETING INSIDER | SUNDAY, JULY 5, 2015
[Work] 3 Incredibly Easy Ideas To Get Customers To Pay For Content
They will frame their problem and work toward solving it. Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! However, this swift and easy access comes at a price. GerryMoran.png">. Gartner Research).
SAVVY B2B MARKETING | THURSDAY, JULY 28, 2011
[Work] Do You Know if Your Guest Bloggers are Legit?
” I believe most people are honest, so this tactic is a way to avoid accidentally publishing content that was previously released (of course, not a great tactic if you are working with a writer who is trying to be subversive). To keep pace with the needs of a regular blog, many bloggers accept guest posts. Ask the author.
SALES PROSPECTING PERSPECTIVES | THURSDAY, JANUARY 30, 2014
[Work] Why Should a B2B Sales Company Have a Facebook Page?
If you state that your company is highly involved in charity work, well. Let''s start off by saying that the B in "B2B" does not stand for boring. B2B companies often have a stigma of being boring and a bit drab compared to B2C businesses. Newsflash: it doesn''t have to be that way! To be found. It pays to show it! Show it!
HUBSPOT | THURSDAY, MARCH 6, 2014
[Work] 7 Inspiring TED Talks to Rejuvenate Your Nonprofit's Social Media Strategy
These selected TED talks are, in my opinion, must-listens for anyone working at nonprofits looking to focus more on social media marketing and engagement. If your nonprofit engages in any type of community that revolves around collaborative work -- or creates collaborative communities -- this is the TED talk to watch. Have a listen.
CONTENT MARKETING TODAY | MONDAY, AUGUST 6, 2012
[Work] 5 Lessons to Learn from the World’s Worst Press Release
We would have to work pretty hard to figure out why a move from one floor to another--even if it's a higher floor--would provide a significant benefit. 3. Don't put out a press release that is completely lacking in news value. Happily, we can learn from it. have changed details to protect the perpetrators.
CONTENT MARKETING TODAY | MONDAY, AUGUST 6, 2012
[Work] 5 Lessons to Learn from the World’s Worst Press Release
We would have to work pretty hard to figure out why a move from one floor to another--even if it's a higher floor--would provide a significant benefit. 3. Don't put out a press release that is completely lacking in news value. Happily, we can learn from it. have changed details to protect the perpetrators.
THE POINT | TUESDAY, JUNE 18, 2013
[Work] Content Selling: How Sales Can Better Leverage Marketing Content
One company we work with has used this approach to double their RFP win-rate to the tune of $7 million in incremental sales. This makes it critical that sales teams are seen as partners that add value to the conversation. One way they can do so is by providing content that resonates with individual prospects and advances the sales cycle.
HUBSPOT | FRIDAY, AUGUST 17, 2012
[Work] The Marketer's Guide to Building a Grade-A Internship Program
Instead, give all new interns a solid introduction to your company, culture, goals, and tools before digging into work. The more context an intern can gain in the very beginning, the faster he or she will get up to speed when working on a project. This has been a tradition for years now, and it has worked well! Let's begin!
BLUE FOCUS MARKETING | MONDAY, JANUARY 6, 2014
[Work] [VIDEO] Are you a Social Executive? @SocialEmployee Cultures Depend on #SocBiz Leadership
But how does this work? In 2012, in order to establish employee buy-in for a broad range of sweeping initiatives, executives at Cisco (@ Cisco ) modeled company values by putting the why of each new company initiative front and center, working to establish employee trust and buy-in before moving ahead. FOR EWORD by David C.
WINDMILL NETWORKING | MONDAY, OCTOBER 7, 2013
[Work] If Salespeople Should Be Blogging, Why Aren’t You?
by Craig Jamieson No doubt it works as you are blogging on your birthday! I know why. You don’t have the time, you don’t see the value or, most likely, both. When I was told 5 years ago to start writing I had another great reason not to get started. literally had no idea of what a blog even was. Comments LOL. Thanks, Anneliz!
HUBSPOT | WEDNESDAY, NOVEMBER 19, 2014
[Work] How to Write a Cover Letter That Doesn’t Suck [Template]
Demonstrate that you''re a culture fit and that you''re passionate about the work. Which projects have you worked on that would benefit the new company? asks Emily MacIntyre , Marketing & Campus Recruiter at HubSpot. " We want to know why our company appeals to you, and how it will be a mutually beneficial working relationship.".
SALES PROSPECTING PERSPECTIVES | TUESDAY, APRIL 27, 2010
[Work] Cold Calling Requires TEAMWORK!
What we discover from each show is that the only way they can accomplish each mission is by working together as a team. What's gonna work! What's going to work TEEAAMWORK! We're not too big And we're not too tough But when we work together We've got the right stuff Gooooo Wonder Pets, ya'ay! What's gonna work?
STORIES THAT SELL | MONDAY, FEBRUARY 13, 2012
[Work] Chasebuzz Site Features 2000+ ICT Success Stories
What if buyers had just one place where they could find customer success stories across multiple vendors? No more visiting 5-10 different vendor sites, some of which might require they fill out a form first. For ICT (information and communications technology) buyers, it's now possible. Vendors just need to create an account to upload their stories.
SAZBEAN | WEDNESDAY, OCTOBER 26, 2011
[Work] 5 Reasons Marketing and Sales Should Get Married
Let’s face it: they are wasting a lot of money because they don’t work together. . Marketing and Sales have been dating for years, and it’s no longer okay for them to have a casual relationship. If Marketing were my daughter and her boyfriend were Sales, then I’d have to put my foot down and say, “Enough dating…it’s time to get married!”
HUBSPOT | TUESDAY, AUGUST 13, 2013
[Work] How to Be Persistent in Sales Without Annoying Your Prospects
Phone and email are often the default methods for connection with new prospects -- they''re direct, and they work. When working target accounts, smart salespeople are willing to talk to anyone to find out about the goals, challenges, and priorities of those accounts. Next step? Get them on the phone. Shooting Over an Email.
B2B MARKETING UNPLUGGED | MONDAY, NOVEMBER 17, 2014
[Work] Eight Rules for Lead Generation Events
Had these folks sent a few reminder emails (not just calendar invites), the people who got the wrong invite would have been set straight, and the people who didn’t show up would have had to work at it to not show up. Ready for Events That Work? Rule 1: Use an experienced event manager. Rule 2: Go look at your venue. In person.
MODERN B2B MARKETING | MONDAY, AUGUST 3, 2015
[Work] Marketo Data Tells Us: What Is the Top Conversion Rate by Channel?
But this goes to show you how old-fashioned prospecting such as door-to-door or cold calling just doesn’t work well compared to other sources. Well, unless it’s high because you have no lead scoring in place, in which case—get back to work. “My conversion rates are all over the place”. Author: Johnny Cheng I’m baaaack! Takeaway?
THE POINT | TUESDAY, APRIL 9, 2013
[Work] Why & How to Test Subject Lines on Your Next Email Campaign
Keep in mind there are no hard-and-fast rules to subject line structure that work 100% of the time. If you took a poll of B2B marketers (see below), my guess would be that only a small percentage test email subject lines with any regularity. Of course, the long-term benefits of testing subject lines far outweigh the risks.
MODERN B2B MARKETING | FRIDAY, JULY 5, 2013
[Work] Your Company has Graduated to Marketing Automation– Now What?
If you have these three, you have something to work with. These experienced professionals can offer innovative practices and insights that come from working with dozens of other companies who have already seen dramatic ROI on their marketing automation decision. Replicate strategies that worked, and try not to repeat those that didn’t.
ENGAGE | THURSDAY, SEPTEMBER 8, 2011
[Work] Give Me One Reason to Share It and I’ll Spread Your Post Around
Jonah Peretti, founder of Buzzfeed, describes the most influential group of people on the web as the bored at work network. Chances are, you’re reading this post at work.) T here are a lot of blips on our daily radars. We check our Twitter stream. We drop in on Google+. We comb through our RSS feeds. Because it’s obvious.
VIRALLY BLOG | FRIDAY, MAY 23, 2014
[Work] Virally is back with a bang!
It’s been a while but in the background the Virally team have been hard at work understanding what people liked about the software and where we could make it even better. For those that have not used Virally before it solves a common challenge that businesses of all sizes face with content marketing and lead generation. Simple and Free!
SALES PROSPECTING PERSPECTIVES | THURSDAY, FEBRUARY 27, 2014
[Work] B2B Social Selling: Sales Megaphones or Conversation Drivers?
Pick up the phone and work your magic. Over the past year, social selling has become one of the hottest topics. When combined with outbound prospecting, social selling can be a powerful selling method. It''s a method of selling through listening and thought leadership. Here are a few pointers when it comes to social selling. 1.
B2BBLOGGERS | MONDAY, DECEMBER 6, 2010
[Work] A Two Way Conversation | B2Bbloggers.com - B2B Social Media and.
So whilst by all means Twitter, blogs and all the works are there to help you drive your message, don’t forget that a conversation works best when it has more than one participant. He has worked to help implement technology solutions that help gain valuable market and sales intelligence using readily available online materials.
B2B MEMES | TUESDAY, SEPTEMBER 18, 2012
[Work] Infographics: Not Dead Yet
So when one Allison Morris inquired via my contact page (rarely, alas, a reliable source of useful interaction) about promoting an infographic she’d worked on, I was skeptical. (It was a good sign, though, that she had in fact read at least one post on this blog.). Well done, Allison et al! To Post or Not to Post.
SAZBEAN | TUESDAY, APRIL 24, 2012
[Work] 7 Lead Gen Opportunities PR Pros Should Seize
If you work in PR and branding and really want to contribute to your marketing team’s lead generation efforts, here are 7 opportunities to get you started! Most people don’t think of PR professionals and brand marketers as lead generators. After all, it’s hard to measure the effect a placement or a graphic has on leads.
HUBSPOT | FRIDAY, OCTOBER 11, 2013
[Work] 10 Hilarious Blogs That'll Make You Feel Better About Your Job
Like that one time you were working on four hours of sleep and included a typo in a blog post title. Whether you work in an agency or just across teams within your company, you will love this website. There''s something cathartic about commiserating in awful shared experiences -- especially if you can find humor in them. Engagement! ).
BLOG MY CALLS | TUESDAY, APRIL 23, 2013
[Work] Which Types of Businesses Use Call Tracking the Most?
We work with some of the largest manufacturing companies in the world. For example, for $500 of SEO work, the marketing company will include 4 call tracking numbers and a login to LogMyCalls. The bottom line is this: SMBs don''t have time or money to waste on marketing that doesn''t work. That''s a good thing. Why do I say that?
B2B MARKETING INSIDER | MONDAY, JUNE 16, 2014
[Work] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
team work among staffers. By now, you’ve likely heard about the New York Times Digital Innovation Report. The nearly-100 page report was leaked by Buzzfeed last month and became more than the talk of the town in New York city right before Internet Week where I presented on the content marketing imperative. The report kicks off.
ENGAGE | FRIDAY, JULY 11, 2014
[Work] The Death of the Social Media Guy
Besides: Many hands make light work. The most successful social media activations are typically not the work of a lone ranger. There was a time long ago when dinosaurs ruled the earth and organizations considered it acceptable to have one person who “got” social media on staff. Social media is easy. My niece started her own blog.”.
HUBSPOT | SUNDAY, OCTOBER 12, 2014
[Work] Blogging Metrics: What to Measure, How to Measure It, and How Often
How often: Any weekly marketing meeting should review the level of engagement your previous weeks work has earned. Obviously, before you measure anything, you need to start generating more traffic and engagement through your existing content to identify what works and what closes business. ” Sure it does. Sounds like me, too.
B2B MARKETING INSIDER | THURSDAY, DECEMBER 16, 2010
[Work] What Is The Future Of The Social Media Role?
It is like a good software implementation consultant … I’m here just to get you going, and then work myself out of a job when you are self-sufficient. honestly think it won’t work if you just have one person doing the job. Social integration will only work with a large population anyway. That sounds ominous.