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  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2011
    [Work] How to Save Ecommerce Sales With Abandoned Cart Emails
    As for the errors originating from the retailer’s side: of course you should be working toward solving these problems. great way to recover these customers without investing a lot of cost and effort is through the deployment of abandoned cart emails. Tab/browser accidentally crashes/closes. Shopper must unexpectedly leave computer.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Work] 4 Simple Ways to Optimize Your Website for Local Search
    Your website should include your company contact information in your footer so the local listings you have worked hard to build can recognize your business. The following post is an adapted excerpt from our new ebook, How to Increase Awareness and Generate Leads With Local SEO. Standard SEO practices apply here. Page Titles. Meta Description.
  • ENGAGE  |  THURSDAY, JUNE 26, 2014
    [Work] How to Craft Print Vs. Online Headlines
    As you likely know, there’s a difference between writing a headline that works for a print magazine and writing for the web. But headlines written for paper often don’t work online, usually because they are missing an essential element: context. 'What makes a good headline? Both have the same goal, of course—to draw the reader in.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Work] 5 Proven Strategies for B2B Social Media Marketing
    We're a small B2B software startup and we focus on testing out new campaigns/tools and are constantly reviewing the metrics to determine what's working. Captivating Works of Crowdsourced Art 7 A/B Testing Resources for Startups. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0
  • BLUE FOCUS MARKETING  |  SUNDAY, AUGUST 15, 2010
    [Work] Unyielding Search is Key to Creative Process
    The conversation with Tim covered everything from his personal path as a creative assistant working his way into the ad world to the various tactics he uses to bring creative discipline and serenity to a busy life. It doesn’t really work like that, though. brief review of Tim’s work makes this quite apparent.
  • DELICIOUS B2BMARKETING  |  MONDAY, DECEMBER 13, 2010
    [Work] The State of the Blogosphere 2010
    Half of all bloggers who responded are currently working on their second blog. IT really is poor work. Personally, I believe the answer lies in the nature of circumstances. If drinking from the glass, it is then half empty. If pouring, it is half full. But, something was lost in translation over the last few years… context.
  • NUSPARK  |  THURSDAY, APRIL 26, 2012
    [Work] Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline
    For more information on how the alliance can work for you, contact: Paul Mosenson. Content drives leads into the funnel; content nurtures leads into sales opportunities. But real revenue growth depends on the quality of your salespeople, and how they convert those opportunities into wins. Below is our joint press release. Why the alignment? 
  • HUBSPOT  |  THURSDAY, AUGUST 26, 2010
    [Work] Google Launches Real-Time Search Homepage and New Tools
    Search engines have been working at a rapid pace to improve their systems to handle and deliver results from social networks in real time. How Does Google’s Real-Time Search Work? Today, the real-time search industry got a lot hotter. Visit Google.com/realtime to give it a try. Now you can. Marketing Takeaway.
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2011
    [Work] The 4-Step Guide to Writing Flawless Marketing Emails
    Cleverness can get a few people to read your email, but more often than not, clear and simple works even better. How many times have you not clicked on an email because the subject line didn't grab your attention? Well, the same goes for your customers. These are all critical, yet common, email marketing flaws. Step 1: The Subject Line.
  • BLUE FOCUS MARKETING  |  THURSDAY, MAY 22, 2014
    [Work] Announcing #SocSales Jam 6/10: The Ultimate Social Sales Playbook (LIVE)
    What is marketing’s role in social selling and how can the two departments work together to produce results? 'I am pleased to announce I will be joining 21 of the world’s most influential social sales experts during a one-hour #SocSales Twitter Jam on Tuesday, June 10th, at 2:00 pm ET.  . Register today at bit.ly/SocSalesJam. SocSalesJam.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 12, 2010
    [Work] Marketing Leads: Quality Vs. Quantity
    The request for better quality is made and sales wants to work with fewer and better leads that they can close. Maybe this works for your company as long as the number of marketing touches does not annoy the prospect to the point that they want to walk away. More often then not sales wants only to spend time on value add sales work I.e
  • JUNTA 42  |  WEDNESDAY, JANUARY 25, 2012
    [Work] Tablet Content Marketing: Crazy Stats and Time to Move
    We don’t know the answers yet, but things we are thinking about include: All our content must naturally work on the tablet device. If you are not up on the latest statistics on the tablet, here are some to chew on: Apple reported first quarter earnings , selling over 15 million iPads during the quarter. Tablet: The Curl-Up Device.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 19, 2011
    [Work] Jump-Start the Week with These 10 Sales Posts
    Eight Business Apps That Will Change the Way You Work - Emergence Capital Partners. It can be a pain in the rump trying to find a couple of blog posts worth spending your morning reading and jump-starting the week. Fret no more as I have done the searching for you and found what I deem some great sales blog posts. – Marketo Blog.
  • READYPULSE  |  MONDAY, JUNE 24, 2013
    [Work] Word of Mouth Through Triggers
    These are examples of triggers and instant word of mouth marketing for brands doing no work whatsoever. That means, your product or service needs to be top of mind of your consumers on a frequent basis, not just the day you decide to wear a pirate outfit to work. Chances are, you are now thinking of jelly. Let’s try another.
  • WEBMARKETCENTRAL  |  WEDNESDAY, AUGUST 26, 2009
    [Work] How to Create a Cool Social Media Email Signature
    In Outlook, it's a bit more work but not terribly difficult. One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A It helped. In fact. Open Microsoft Outlook.
  • FATHOM  |  FRIDAY, OCTOBER 4, 2013
    [Work] Key Content Marketing World Insights from Fathom Writers
    Work with paid advertising to align your efforts. Whether it was the folks from PTC offering insights on what works in B2B blogging or it was Tim Washer from Cisco sharing his thoughts on creating engaging video content, the underlying theme everyone seemed to address was how to create content that resonates with customers.
  • HINGE MARKETING  |  FRIDAY, JUNE 13, 2014
    [Work] An Introduction to Partnership Marketing
    There should be no conflict of interest by working with these firms. These interactions are more personal and will better indicate what it’d be like to work together. 'Marketing is perhaps one of the most consistently and quickly changing fields in business. Just think about how many kinds of marketing exist today. Fear not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, APRIL 2, 2011
    [Work] Are you ready for the Social Boom?
    What a great opportunity to work with a legend!  When it comes to practical sales and marketing advice, nobody does it better than Jeffery Gitomer.  He’s written more than 10 best-selling books and now I’m part of his latest one! The result was published this week:  Social BOOM!: Talk about sales power.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, JULY 1, 2014
    [Work] New Site Live: Lanmark Controls
    very much enjoyed working with my team, comprised of Chris Oskirko, VP of Marketing for Lanmark Controls , and Rachel Cunliffe and Stephen Merriman of Cre8d Design, on this web overhaul project. 'I’m pleased to announce that my long-time client, Lanmark Controls, now has a completely revised website.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 25, 2012
    [Work] How Sage Does Social Demand Generation
    The new talent of content marketing is re-purposing your work with the partialities of each social channel. by Jesse Noyes | Tweet this When it comes to social media plenty of companies like it, want it, can’t get enough it. But many demand generation marketers don’t know what to make of it. Have a Strategy. Do a Social Audit. Joseph Baird.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Work] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    6) "The SEO I knew and loved 8 years ago still works sometimes, but increasingly, you''ll get beat by those who may do less hardcore SEO and more on the content/branding/social elements.". 'You likely know Rand Fishkin as the cofounder of Moz. Top 10 Insights from Rand Fishkin''s Inbound.org AMA. Tweet This Quote ). Tweet This Quote ).
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2011
    [Work] 5 Ways to Analyze Landing Page Data to Generate More Leads
    While new campaigns are important, don't let last month's hard work fall by the wayside. You already did the hard work of creating the offer, and there's a good chance many of your prospects never saw it in the first place. Ever wonder how a landing page you created months ago is performing today? That's powerful stuff!). Whitepapers?
  • DIGITAL VOICES  |  FRIDAY, JUNE 28, 2013
    [Work] This Week in Digital Strategy 6.28.13
    To move older products: Sometimes, certain products don’t work well: this could be for a number of reasons, ranging from price to product visibility. 'Happy Friday, everyone! This week provided some great insights into the world of digital strategy. Get the full scoop in the roundup below. The Art of Getting Retweeted via PRDaily.
  • INSIGHTIQ BLOG  |  TUESDAY, NOVEMBER 6, 2012
    [Work] A Customer Named Pat: A Big Data Tale
    Pat is a contractor and is currently working on a home renovation project. “Big Data” means much more than mere size. In today’s world where more and more content, services, and offers are being provided by third parties, data-driven insight can lead to valuable knowledge about the customer and increase the value CSPs provide. Pat is a man!
  • DIGITAL VOICES  |  TUESDAY, SEPTEMBER 11, 2012
    [Work] Tips for User Friendly Mobile Search
    good way to make this work is to have query options automatically appear as the user types but disappear when the user finds the correct search. Over the summer, I was driving home from in Western Massachusetts when I got a call from a friend inviting me to New Hampshire (on my way!) Long live mobile search! And a last minute trip! 1] [link].
  • INSIGHTIQ BLOG  |  THURSDAY, NOVEMBER 3, 2011
    [Work] Embracing Digital Customer Interaction
    Based on my experience of working with companies going through this kind of transition, the good news is that most make significant progress.  With so much discussion about the importance of an effective online interaction strategy, it's surprising how many companies have yet to fully embrace the power of digital strategies and tactics. 
  • SALES LEAD DYNAMICS  |  TUESDAY, JUNE 29, 2010
    [Work] Ka Ching! Making LinkedIn Pay
    He works at it. Most of us probably use LinkedIn as a networking tool. Using LinkedIn to make connections is good. Using it to make money is better. Marc Halpert can show you how.  . Meet Mister LinkedIn. An   uber-networker (and that is an understatement), Marc has been using LinkedIn for five years. He now has over 700 direct connections.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 4, 2011
    [Work] Social Media Measurement – Would You Still Do It If There Was No ROI?
    Now this doesn’t consider effectiveness directly so you will need other models like pre / post unaided awareness studies and probably some regression and multi-variate hocus-pocus to get a better view on what really works. There has been plenty of debate about the ROI of social media. And In the post “ What’s Your ROI? Eventually.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Work] The Power of Return On Marketing Investment Calculations
    ROMI calculations answer the old question about which half of your marketing spend is producing results, allowing you to stop spending money on campaigns which aren’t working, and focus your efforts on the ones which are. Gone are the days of figuring out which half of the marketing budget is not working. Why is this so? The Lulu Kind.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 11, 2011
    [Work] LinkedIn: Are You Missing a Golden Opportunity to Network?
    I’m sure if you haven’t touched it for a while, something good must have happened at work that you could highlight. If you’re not on LinkedIn you should be, and if you are, when was the last time you updated your page? Did you set goals when you first went on, but as time has passed you kind of let it slip a little?
  • CONTENT MARKETING TODAY  |  THURSDAY, AUGUST 12, 2010
    [Work] Content Marketing Converts Even the Toughest Business Buyers
    Print advertising worked because your message was integrated into trusted business magazines which targeted exactly the buyers you needed to reach. Classic Truths about Skeptical Customers Remain Modern Business Realities. don’t know your company. don’t know your company’s product. Now, what was it you wanted to sell me?
  • ILLUMINATING THE FUTURE  |  SATURDAY, APRIL 10, 2010
    [Work] Leading Lights: Marketing and PR Strategist David Meerman Scott
    wanted to know what has surprised him about the impact of his work, what's still stopping companies from applying his ideas, how to "lose control" of your content (while still being able to obtain and nurture leads), and what steps marketers can take to ensure they speak to customers in their language (as opposed to "Corporate Gobbledygook").
  • SAZBEAN  |  THURSDAY, APRIL 19, 2012
    [Work] Can social media accelerate the buying cycle?
    These are all good suggestions, and many companies are increasingly realizing that social media works best when it’s not kept in a silo. So to get the most out of each channel, it pays to look at how the channels can work together. According to Fishman, “The problem is that the AIDA model tends to be linear in fashion.”
  • THE POINT  |  TUESDAY, JUNE 18, 2013
    [Work] Content Selling: How Sales Can Better Leverage Marketing Content
    One company we work with has used this approach to double their RFP win-rate to the tune of $7 million in incremental sales. talked with Daniel and his team to find out more about what they call an approach called “Content Selling.”. HS) What problem does KnowledgeTree solve? Or, they’ll waste time looking for content. Secondly: measurement.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Work] Marketing Automation: What it is and How to Know if Your Firm Needs it
    Throughout this entire scenario, marketing automation is working behind the scenes to: Manage lead generation. Download our Email Marketing Guide for helpful hints when working on your email marketing efforts. 'What is marketing automation, and what can it do for your firm? Marketing automation has been there all along. Landing Pages.
  • TOMORROW PEOPLE  |  WEDNESDAY, MARCH 7, 2012
    [Work] Inbound Marketing Secret Ingredient of Effective Business PR
    How to make PR work for your business. What has changed in PR? Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. There’s no doubt that developing a credible and consistent profile for your brand is as important as ever. Provides only a limited or one-off impact.
  • NUSPARK  |  SUNDAY, DECEMBER 29, 2013
    [Work] Buying Online Display; Click-through Rate & Conversion Considerations
    Whether you believe online display works to build your brand and drive leads or not, the industry continues to grow.  Understand how display works and its role within a multi-media digital mix.  How has display worked for you? 'Have you clicked on a banner ad recently?  Has the message engaged you?  Assume clicks are a bonus. 
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 15, 2011
    [Work] 7 Steps to Visualizing B2B Social Media Data
    Work with Designer to Wireframe and Design. If you can clearly communicate your story and you have the right data, a good designer can work through this to create a great visualization of your data. Once B2B companies start creating social profiles and interacting with customers and prospects online, they start accumulating data.
  • SOCIAL MEDIA B2B  |  FRIDAY, FEBRUARY 15, 2013
    [Work] 5 Ways to Use B2B Social Media to Break Company Silos
    When marketing and sales work together to develop personas and social media content to address those personas’ issues, they both have skin in this game. Rather than share a customer presentation with your team by email, share it on your internal social network and tag it so others can benefit from your hard work. With silos.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 9, 2013
    [Work] Nine Expert Marketing Strategy Guides
    Judy Shapiro points out this rapid shift and explains what fundamental changes in marketing practices she believes are required for success in this new realm, writing that “It’s clear we can’t simply apply new social technology to the old marketing mix and expect it to work anymore than we can apply wings to a car and expect it to fly.”
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, DECEMBER 2, 2011
    [Work] Who Took My Sword?
    We have fun, and yet we still get our work done. Sales Prospecting Perspectives in pleased to bring you a guest post from one of our newer BDRs, Elizabeth Guerra. AG frequently has visitors, and since my desk is next to the conference room, they usually have to walk past me to get to their meetings.
  • AD YOUR COMMENT HERE  |  MONDAY, JANUARY 17, 2011
    [Work] How important is the size of your social network?
    But in order for that potential to pay off somehow, you want to expend the effort growing both the size of your audience as well as the  density of its overall relevance to your work….So Reach ? You’ve probably heard this before, with some definitions being more clear than others.  “Ok, bigger is better then!&#. social media
  • MARKETING INTERACTIONS  |  FRIDAY, AUGUST 21, 2009
    [Work] What will your customers do?
    Then you should plan to attend this webinar: The Details: Free Webinar: Putting Customer Value to Work: What Predictive Analytics Can Do for Your Bottom Line Date: September 9, 2009 Time: 1PM Eastern, 10AM Pacific Featured Speakers: James Taylor , CEO, Decision Management Korhan Yanak , Global CRM Business Analyst, Vodafone Group Anne Miley , Sr.
  • VIDYARD  |  TUESDAY, JULY 1, 2014
    [Work] How to end Your Video: Strong Call to Action Examples
    While that may work for some, it may also be too generic for others. Maybe there are specific technical aspects which would be interesting to the IT guy who uses the product, but not to the CEO who just wants to know it works? This is where you close the deal, so to speak, and prompt your viewer to actually do something.
  • BIZNOLOGY  |  TUESDAY, JANUARY 8, 2013
    [Work] SocialOomph offers essential Twitter tools
    Caveat: you’ll note that Twitter prohibits one from posting identical tweets but you can post the same link, so you’d need to mix up the wording of the tweets if you want to bulk upload 25 tweets about making a top-influencer list, which is OK — you really should want this so put in the work and don’t barrage your followers.
  • HUBSPOT  |  WEDNESDAY, JUNE 19, 2013
    [Work] 5 Simple Ways to Boost the Impact of Your Marketing Automation Workflows
    So if you understand how workflows work and you''ve implemented a few, you''re ready for the next step: making workflows work harder, better, faster, stronger for your business. 'We''ve talked about the basics of marketing automation workflows quite a few times before. Because when I think workflows, I think Kanye. Or Daft Punk. Right.
  • SAZBEAN  |  MONDAY, MAY 13, 2013
    [Work] The Future of Facebook is…. Grey?
    More importantly, look at the so-so record of marketers being able to use Facebook, as well as to accurately gauge how well their efforts are even working. 'Image via CrunchBase What is Facebook’s future? It seems to me, like it does to Derek Brown, that perhaps it’s stumbling slightly. Add to that the meh type of changes lately.
  • SAZBEAN  |  FRIDAY, MARCH 1, 2013
    [Work] The Seven Stages of Small Business Success
    What I’ve discovered in working with thousands of small businesses for the last decade is that there are seven stages of small business success. With 28 million small businesses in the U.S., it’s hard to be a member of planet earth and not have a personal connection to small business. Small businesses come in many shapes and sizes.
  • SAZBEAN  |  FRIDAY, JULY 27, 2012
    [Work] Seven Key Questions Marketing Consultants Must Ask Their Clients
    During this time, I’ve seen that the best sales and account managers I have worked with treat initial interactions with prospective clients as fact-finding missions rather than sales pitch opportunities. While this exercise of discovery can involve dozens and dozens of questions, I’ve narrowed down the list to seven key questions.
  • SAZBEAN  |  WEDNESDAY, JULY 11, 2012
    [Work] Google Input Method offers a new translation method
    It is easier to find solutions for untranslatable words with the way it works. Translations can lose the meaning of their original context if not done correctly. When looking to translate a word using an online tool or dictionary, the result you get doesn’t always have the same tone. Google Input Method takes translation to a new level.
  • SAZBEAN  |  MONDAY, MAY 7, 2012
    [Work] Social Business: Where It’s Been & Where It’s Going
    The best of “social business” is yet to come in my opinion and we have a lot of work to do in between. “Chasing the past, I stumbled into the future” – T A Sachs. I’ve always been a firm believer that in order to look to the future, we must look back to and fully grasp the past (and the present).
  • SAZBEAN  |  SATURDAY, FEBRUARY 25, 2012
    [Work] Top Internet strategy, marketing and technology links for the week of February 25, 2012
    Blogging: It’s all about doing the work (Jim’s Marketing Blog). Here are the top Internet strategy, marketing and technology links for the week of February 25, 2012…  . The Four Starring Roles Every Business Project Needs (Marketing Profs). Is Your Business Strategy 2012-Ready? Take the Test. Marketing Profs). News & Notes
  • SAZBEAN  |  WEDNESDAY, DECEMBER 28, 2011
    [Work] 16 Quick Ways to Squeeze More ROI From Your Blog
    But did you know there are some things you can do on top of creating remarkable content that will make those blog posts work even harder for you? You’re a dedicated inbound marketer putting already strapped time and resources into creating content for your blog on a regular basis. 16 Ways to Squeeze More ROI From Your Blog Posts.
  • SAZBEAN  |  SATURDAY, DECEMBER 17, 2011
    [Work] Top Internet strategy, marketing and technology links for the week of December 17, 2011
    Reasons Why You Can’t Make Your Email Marketing Work (And how-to fix it) (Quick Sprout). Here are the top Internet strategy, marketing and technology links for the week of December 17, 2011… Three Things I Would Have Done Differently If I Started Blogging Today   (Danny Brown). Steps to a Daily Blogging Schedule  (ProBlogger).
  • SAZBEAN  |  TUESDAY, NOVEMBER 22, 2011
    [Work] 8 Steps to Hosting a Successful Twitter Chat
    Attend a few that interest you, and learn from what worked and what didn’t. A TweetChat is a virtual meeting or gathering of people on Twitter to discuss a common topic. But hosting a TweetChat also requires some thorough planning in order to be successful. Steps to Hosting a Successful TweetChat. News & Notes
  • B2B MEMES  |  FRIDAY, NOVEMBER 18, 2011
    [Work] The Best Formats Are Invisible
    The point of new media is immediacy, direct connection, and that works best when the format recedes into the background of your attention and becomes virtually invisible. MUD day 18: It’s a new dawn and I’ve awakened with my usual optimism and generosity of spirit restored. Today I see things a bit differently.
  • SAZBEAN  |  FRIDAY, OCTOBER 14, 2011
    [Work] What it Means Today to be ‘Connected’
    We need only keep an open mind and be on both “transmit” and “receive” to be able to find new, dynamic ways to work together and make the most of the synergies thus created. I was recently selected as one of Britain’s “best connected” women by Director , a business magazine.
  • SAZBEAN  |  TUESDAY, OCTOBER 4, 2011
    [Work] HOW TO: Leverage LinkedIn for Your SEO Campaign
    Let’s say you’re working on an SEO strategy for a new restaurant in Atlanta. There are two ways to conquer web marketing: good content and even better relationships. The problem is, any SEO pro has already identified this. Try targeting blogs as link resources. The first term you’ll use to search is “food blogs in Atlanta.” News & Notes
  • SAZBEAN  |  SATURDAY, AUGUST 13, 2011
    [Work] Top Internet marketing strategy links for the week of August 13, 2011
    What Works Better: Content or Contests? Here are the top Internet strategy, marketing and technology links for the week of August 13, 2011… 10 Social Media Marketing Tips to Kickstart Your Week (one forty). How to Make Sure Check-Ins Don’t Check Out: Five Location-Based Marketing Tips (Search Engine Watch). sysomos). eMarketer).
  • HUBSPOT  |  FRIDAY, SEPTEMBER 9, 2011
    [Work] Facebook Tests Friend Filters to Challenge Google+ Circles
    It's pretty obvious that Facebook is working toward these changes in an attempt to compete with Google+ and its Circles feature , which enables Google+ users to share content with specific circles of friends. How Friend Filters & Smart Lists Work. Well, now it seems like Facebook is taking it up a notch. What's a Friend List?".
  • MARKETING ACTION  |  TUESDAY, MARCH 18, 2014
    [Work] Keep Calm and Learn How to Nurture Leads
    The right one will work with you as an extension of your team and help you scale. It works; studies show nurtured leads close more often, with higher deal sizes. 'OR: 9 Simple Ideas for Integrating a Variety of Marketing Tactics in a Lead Nurturing Program. How do they put all these things in place to stay competitive? Lead nurturing.
  • JUNTA 42  |  THURSDAY, APRIL 12, 2012
    [Work] Content Marketing for In-Person Events: 15 Ways to Extend Your Reach
    Here are 20 different types of conference formats that may work. What additional ways have you used that work? Last month we talked about public speaking and presenting tips for business and professional speakers. cmworld) for the event on as many slides as possible. This promotes customer and prospect sharing. Unbelievable.
  • HUBSPOT  |  MONDAY, MAY 5, 2014
    [Work] 20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain
    But being an entrepreneur isn''t all the fun and glory it seems -- it''s a lot of hard work and perseverance. Now more than ever, culture is a key part of a person''s decision on where they want to work. working environment with Sales and Marketing acting as partners leads to a much healthier business. Okay, disclaimer.
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 24, 2014
    [Work] The smarter way to collect content
    While the rest of the world has been basking in the most glorious of summers we have been locked away in a dark room working on something very exciting. 'Sharing content at events was stuck in the past. Not anymore. So it is with great pleasure (and an equally large fanfare) that we introduce Event Wallet. The smarter way to collect content.
  • B2B CONVERSATIONS NOW  |  MONDAY, APRIL 2, 2012
    [Work] Adopt Zero-Time Selling and Boost Sales Now
    If you’re a seller and your prospects, or buyers, as we’ll call them, are working their way, step-by-step, through their decision-making process (otherwise known as the buying cycle), they won’t move on to the next step until their information requirements for the current step are completely met. It’s simple.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, OCTOBER 9, 2012
    [Work] Why Short Sales Cycles are Overrated
    Instead, what the best commercial teams know (and I say “commercial teams” instead of “reps” because to do this right it takes both Marketing and Sales), is that they should be working to develop emerging demand.  If you type “shorten the sales cycle” into Google you get over 200,000 hits with tips and tricks to get customers to close faster. 
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 17, 2012
    [Work] Superb guests on Mad Marketing TV this week! Interviewed by Jeff Ogden of Find New Customers
    Rather, her researched, field-tested approach is about consistently applying a common sense process for listening to, working with, and tending to the needs of customers. Maribeth’s earlier career includes substantial work in business analysis, with over a decade of experience in solutions marketing. Let me introduce you to them.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 23, 2011
    [Work] B2B Lead Generation: Edelman Trust Factor 2011: Credentials Count More Than Ever
    Do Salespeople want more leads? Yes, indeed! Trust in experts rises—and after years of being at or near the bottom, CEO s see increase in credibility. If you are looking to improve sales leads using B2B lead generation strategies, you need to build trust with prospective buyers. This is just a small bit of what is in the full report. About Edelman.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Work] How Do You Do It? – My super secret (shh!) 6 Tips for blogging success
    Check out “ Developing an Integrated Content Marketing Strategy That Works &# by Joe Pulizzi, co-author of Get Content, Get Customers. B2B Lead Generation | 6 Tips for Blogging Success. Help us make September the best month ever for this blog. Tweet it, share it, email it – tell the world. 1,085 Posts. Over 63,000 viewers to date.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 22, 2011
    [Work] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
    Determine the revenue capacity that would be available if your sales team spent more time working opportunities instead of looking for them. B2B Demand Generation | Why it belongs in Marketing – Not Sales. Want to truly understand the values of Find New Customers ? Then watch last Friday’s Laugh and Learn show? Great show! David.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2009
    [Work] When Sales is from Mars and Marketing is from Venus
    I have worked on retainer in the marketing departments of a few larger companies. am usually brought on for a special project, or to ease the crunch of a new product release. On one of these occasions, there were no cubicles available in the marketing area, so I got assigned one a little further out, near the sales team.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2009
    [Work] When Sales is from Mars and Marketing is from Venus
    I have worked on retainer in the marketing departments of a few larger companies. am usually brought on for a special project, or to ease the crunch of a new product release. On one of these occasions, there were no cubicles available in the marketing area, so I got assigned one a little further out, near the sales team.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 28, 2010
    [Work] What the CEO Needs from Marketing
    But this doesn’t mean that you shouldn’t care about the customer, or work to grow your voice in your industry, it should be because your company’s performance will improve if these rules are executed well. The webinar also illustrated how our own team had some work to do for our CEO.  Build alignment between marketing and sales.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 6, 2013
    [Work] How to Go Out on a Vine for Social Media
    For starters, businesses that don’t already have a full-fledged website, as well as an active social media presence, may want to work on developing those first, says Stephanie Schwab, CEO and founder of the digital and social media marketing firm Crackerjack Marketing. million shares (to Instagram’s 2.17 million.). All rights reserved.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MAY 30, 2013
    [Work] Businesses, Don't Become a Social Media Pariah!
    We have never worked together, gone to school together, or met one another in person. 'I love social media. People who love social media know the difference between “being on a social network” and being part of a social community, which is something a lot of businesses are still learning. Why is he doing this? Stop it. So don’t do it online.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 30, 2012
    [Work] Sales Prospecting Perspective Weekly Recap - Week of November 26, 2012
    The three things that help drive Samantha to success were: her competitive nature (always an important trait for sales reps), financial motivation (usually high on anyone's list), and work environment (this one was more surprising, but made sense after reading why). Now, on to this week's recap. Monday, November 26, 2012. Enjoy the weekend
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 18, 2012
    [Work] It's OK To Be A Stage 5 Clinger When It Comes to Inside Sales
    Yes, this sounds like legitimate stalking behavior, but it works. We all can’t help but laugh when we hear the quote, “I’ve been looking all over for you, I gotta get out of here pronto – I’ve got a stage five clinger” as we think back to the movie Wedding Crashers. Be a stage five clinger!”
  • LOOPFUSE  |  TUESDAY, JANUARY 17, 2012
    [Work] Connect the dots to get the big picture of your prospects
    use it every day when helping customers track down questions they may have like “ Why didn’t this lead flow work as expected? One of the best diagnostic tools available within the OneView product is the ability to see Prospect Events. Use the filters to see what information is most relevant to your current interests for that prospect.
  • FUNNEL FOCUS  |  TUESDAY, JULY 20, 2010
    [Work] Thought Leadership Interview: Jill Konrath on Closing the Gap between Marketing and Sales
    When they finally work through this exercise, both groups are blown away by the invaluable insights and overlooked information that comes out through the use of the Buyer's Matrix. If only companies were that brave. CD: What does marketing need to do to get salespeople to use the content they provide? JK: Write good content. Make it simple.
  • MARKETING INTERACTIONS  |  THURSDAY, APRIL 2, 2009
    [Work] Virtual Events plus Twitter ROCK!
    Here are a few of the things I'm pondering in that light: Do you work harder to make your slides more engaging, or create them more as placeholders so people can listen and watch the Twitter stream at the same time without being in conflict about missing something? also attended last year. All their events are great.) Twitter.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 21, 2011
    [Work] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
    Maybe they understand those better and see how much work is involved. You might think that Empathy Logic isn’t needed because a marketing automation system is supposed to build that integrated database. But B2B marketing automation products are largely limited to data they generate internally or import from CRM.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, SEPTEMBER 2, 2011
    [Work] Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.
    Peer pressure worked, and there I was. I spent most of this week at Salesforce.com ’s Dreamforce conference. With 45,000 registrants, the company says that Dreamforce is now the largest technology industry gathering. don’t know whether that’s true (as someone pointed out, the Consumer Electronics Show is much bigger, for starters). Maybe so.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 12, 2010
    [Work] Genius.com Offers Free Edition: How Much Does It Lower True Cost of Entry?
    How it works it this: Genius creates URLs that send visitors to a proxy server, which in turn forwards their page calls to the client’s actual Web site. Summary: Genius.com has added a free version of its system. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology.
  • ONPATH  |  WEDNESDAY, NOVEMBER 7, 2012
    [Work] Oh Snap! No One is Opening My Emails
    What subject line works best? Most companies are doing email marketing, but few are doing it well. Spam filters, undeliverables and low open/click rates cause most emails to never reach the desired recipients. Software Advice just published a fantastic article about this topic. You can read the full article here. There is nothing more to it.
  • ONPATH  |  TUESDAY, AUGUST 21, 2012
    [Work] Google+ is Dead! Or is it?
    Ask us today about our new FLEXFORCE credit system for Salesforce consulting work. Google+ is Dead! Or is it? My friends aren't on Google+ (even though I invited most of them). As a result, Google+ has low value to me. Google+ is also really boring compared to Facebook or Twitter. also can’t remember the last time I logged into Google+.
  • ONPATH  |  MONDAY, MAY 7, 2012
    [Work] Webinar - They're Just Not That Into You
    Ask us today about our new FLEXFORCE credit system for Salesforce consulting work. Date : Wednesday May 23, 2012 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Registration : [link]. B2B prospects don't care about your fancy packaging or glossy brochures. What they care about is how you can help them solve their business problems.
  • ONPATH  |  TUESDAY, APRIL 17, 2012
    [Work] Free Webinar - Sales is from Mars, Marketing is from Venus
    They may not get along but they both work for the same employer. Date : Thursday April 26, 2012 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Registration : [link]. One of the biggest reasons for conflict is that sales and marketing play by a different set of rules. Sales are quota and “what did I close today” driven.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2012
    [Work] How to Distinguish Between PPC Pros and PPC Posers
    They are also some of the best people I have ever met, and I consider myself truly lucky to have had the pleasure of working with some of them professionally. Do those types of growth strategies work? Tireless Work Ethic. Once your company figures out which methodologies work best, it becomes a game of repeating and scaling.
  • MARKETING ACTION  |  FRIDAY, MAY 30, 2014
    [Work] The Cobbler’s Children Have No … Marketing Campaigns
    Commenting on others’ posts on LinkedIn can offer good exposure with a long shelf life, and is less work than starting your own threads. Look for assets that scale: that you can create once and use in multiple formats, or that scale as inbound marketing assets that work for you 24/7. Socialize strategically. LinkedIn. Create it.
  • FUNNEL FOCUS  |  FRIDAY, JULY 9, 2010
    [Work] Marketing Operations 2.0 – 5 Questions for Gary Katz
    Gary Katz is doing extensive work in defining and championing Marketing Operations 2.0., When Marketing strategy is aligned with enterprise strategy, CMOs are repositioned in their organizations from brand czars or product champions to true business partners working side-by-side with CEOs to create value and drive top- and bottom-line growth.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Work] 10 Ways to Make Your Content More Fun to Read
    This approach works particularly well when you''re writing for a variety of personas, because it levels the playing field (since you''re using an example that doesn''t just apply to one particular persona and not the rest). For many of you in the B2B boat, this is probably an excuse you can easily relate to. 1) Tell a Story. 6) Hijack a Meme.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2011
    [Work] How to Create a Facebook Business Page in 5 Simple Steps (With Video!)
    How much work will it take? You may already use Facebook for personal reasons such as keeping up with your friends or sharing photos, but the idea of running a business page on the world's largest social network might still seem intimidating. Where do you start? What should your goals be? Fret no more! Choose a Classification. Entertainment.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 13, 2012
    [Work] How to Cultivate a Data-Driven Marketing Team
    When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. The best way to divvy up the measurement work is to hold individual members (or teams, if your marketing department is on the larger side) accountable for specific metrics. At least, that's how a lot of marketers feel.
  • THE POINT  |  THURSDAY, JANUARY 17, 2013
    [Work] 3 Demand Generation Goals to Avoid in 2013
    For one, they’re a lot of work. Launch a lead nurturing program. Don’t get me wrong: lead nurturing is a worthy investment for most companies, but making lead nurturing a goal for the new year is akin to saying you want to do more marketing. It just means too many things to different people. Ask yourself: why lead nurturing? And so on.
  • LEADER NETWORKS  |  TUESDAY, FEBRUARY 23, 2010
    [Work] Social Media=Organizational Change!
    For example, is there is a trend of dissatisfaction around a certain feature of a software platform, or if pricing is a trending issue, consider putting the issue on a working plan. Online communities are not neutral. They fundamentally change the nature and way a company does business. And then. But it won't, so they need to participate.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 31, 2011
    [Work] Sales Leadership: Making Monday’s Marvelous
    That organization made it easy for me to focus on the work for the week and time to prepare without a hectic event that may have started off my week on a negative note. . Sales Leadership: Making Monday’s Marvelous. However, as a sales leader you need to be prepared before that alarm goes off on Monday. These are not in priority order.
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 26, 2011
    [Work] Get Personal: 5 Tips for Putting YOU in Your Blog
    How do you keep the YOU in Business Blogging and still make it work for business? If you’re writing for your business, how much of  yourself  should you include? Everyone agrees that blogs are a place to have a conversation. How personal should you be? There’s an ongoing trend to be personal with business communications.
  • THE POINT  |  FRIDAY, APRIL 29, 2011
    [Work] 5 Mistakes to Avoid in Your Next Email Campaign
    In an email like this one, sub-heads serve to break up the content, but they also work to grab the reader if he/she scans the copy at a glance. Can a campaign about how to improve email design be a prime example of how NOT to design an email? Let’s start with the subject line (not seen here): Optimizing Email Productivity and ROI. and so on.
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 1, 2010
    [Work] Smart Time-Saving Tips on Blogging…
    But it’s also a good chart for anyone working with a V.A. What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? Oh my… there are a lot. But to keep me out of overwhelm, I wrote them down, and put them into a flow chart. How neat is that?
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Work] How to Edit Your Blog Writing: Wot U Can Do
    “In reviewing your work, first tighten the wording. Some writers of content published on the Web think that substance holds more value than style , and if what you say is truly important, then readers will forgive your mistakes. Wot r u 2 do? Published in 1985, the only things out-of-date are the references to typing out a page.
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