KEO MARKETING | TUESDAY, APRIL 7, 2015
[Work] KEO Marketing Featured in Most Recent Issue of TechConnect Magazine
In the article, Sheila points out that local companies must work hard to interest skilled technical professionals who might otherwise gravitate toward Silicon Valley or other leading tech hubs. KEO Marketing is excited to have contributed a story in the current issue of a newly reformatted digital magazine serving the region’s tech community.
IT'S ALL ABOUT REVENUE | WEDNESDAY, DECEMBER 7, 2011
[Work] 3 Ways Marketing Automation is Like an 80?s Movie
Ferris was willing to work for his objectives and to think outside the box when needed. (I’m not condoning hacking a school computer to change a grade, but you have to admit that 25 years ago, that was pretty cool.). by Amy Bills | Tweet this Doc Brown , thought leader? After all, was nothing if not a thought leader, right? Doc Brown.
IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 9, 2011
[Work] Facebook VP: 3 Steps to Building Brands on Facebook
Is it working for your brand? by Jesse Noyes | Tweet this The internet was once a great anonymous playhouse. That’s changing as the social media drives the web towards a greater degree of personalization. And that’s great news for marketers. David Fischer. And, he said, this the value proposition Facebook offers to brands.
HUBSPOT | MONDAY, JULY 7, 2014
[Work] How to Boost Email Conversion Rates With A/B Testing [Video]
Basically, it''s a way of testing your marketing to find out what works and what doesn''t -- and it''s especially handy in situations when you don''t have room for do-overs, like email marketing. Once you''ve run your initial round of data, get rid of the stuff that didn''t work and keep the stuff that did. It''s you. It''s me.
HUBSPOT | THURSDAY, FEBRUARY 25, 2016
[Work] Can Computers Teach Us How to Write? How WriteLab Developed an Algorithm for Better Writing [Podcast]
Then, you rinse and repeat with new pieces until you're consistently producing high quality work. Most of us know that learning to write can be a painful process. You spend hours honing a piece that you hope and pray will be good. They send back their comments. Sometimes, they're harsh. but you know it'll make you a better writer.)
INFER | FRIDAY, APRIL 15, 2016
[Work] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. Through this and other partnerships, Infer’s open platform delivers predictive advertising solutions that increase a company’s marketing return-on-investment by leveraging data science to optimize campaigns, targeting and budgets.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Work] Fear of Interruption : Productivity501
In fact, I haven’t been able to find a name for my phobia and as you can tell I started with the A’s and worked my way down. This worked for awhile, but now that we have a daughter (who is an early riser) it doesn’t work out as well and I’m trying to protect more of my evening hours for being with family.
CMO ESSENTIALS | THURSDAY, SEPTEMBER 24, 2015
[Work] Do Marketers Make the Most of Events?
We know video marketing works. At events, however, it works in a different way. As the world’s biggest business conference, Dreamforce presents an amazing opportunity to meet the people who market and sell at an incredible range of orgranizations. Tech Help… Helps. Give them the right tech support! appeared first on CMO Essentials.
LEADER NETWORKS | WEDNESDAY, FEBRUARY 16, 2011
[Work] 71 Top Online Customer Communities: The Big List
Online customer communities are everywhere -- you just have to look for them -- sometimes in unlikely places. Because they are dedicated to serving customers, often they are not evangelized to the general public or consumer audiences. But they are alive, well and thriving within many enterprises. SaaS4Channel.nl
HUBSPOT | TUESDAY, DECEMBER 13, 2011
[Work] 6 Core Benefits of Well-Defined Marketing Personas
Customer personas work in the same way. Richer Closed-Loop Analytics: Once you know which persona will lead to your most ideal customer, you'll also know which leads your marketing and sales team should be spending the most time on attracting and working. Do you know who your typical customers are? Do you know where they shop?
MODERN B2B MARKETING | FRIDAY, FEBRUARY 1, 2013
[Work] What Lucille Ball Can Teach Us About Marketing Automation
Without the right tools to automate the planning, execution, and measurement, even the hardest-working marketer can be overwhelmed by the complexity.”. by Jon Miller Before the internet and social networks, buyers had limited ways to obtain the purchase information they needed, so the seller controlled the buying process. Watch the clip now.
HUBSPOT | WEDNESDAY, AUGUST 19, 2015
[Work] 8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now
Research also demonstrates that personalisation works. A lot can happen in eight years. Think about what happened in 2007, for instance. That year, Apple launched the very first iPhone , J.K. Rowling published the final book in the Harry Potter series, and HBO's The Sopranos aired the controversial final episode. Don't believe me? Desktop.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JUNE 2, 2013
[Work] Five marketing and business lessons from Japan
think many folks could benefit from taking a deep breath and inserting more civility into their work, including me. I just finished up a speaking tour of Tokyo in support of the Japanese translation of my book Return On Influence. This Here are five lessons I picked up from my visit that I thought would be fun to share with you! “No.
HUBSPOT | WEDNESDAY, NOVEMBER 18, 2015
[Work] The 31 Best Tools for Improving Your Writing Skills
It's just a matter of finding the writing environment that works best for you, expanding your vocabulary, asking for feedback (and listening to it), and practicing. The word suggestions are totally original, and are based on the editorial work of a team of writers and years' worth of reviews visitors' suggestions. Words are hard.
HUBSPOT | FRIDAY, MAY 31, 2013
[Work] Why You Should Consider Inbound BEFORE Your Next Site Redesign
The last thing someone would want to do is shove more work on the entire team’s plate. But thinking of it as additional work is actually looking at it in the wrong way. It may seem like more work up front, but it pays off. It''s inbound in action and working like a dream. And both are great! which do I do first? Yum.).
EMAGINE B2B BLOG | TUESDAY, JANUARY 28, 2014
[Work] Lessons already learned – the HealthCare.gov mess in a nutshell
And that general lack of understanding of the complex systems and roles involved in making web sites work is reflected in the recent HealthCare.gov debacle. Fortunately, for me, that means my job title makes people suddenly want to talk to me about my work. This project worked well in 2010 because it had a more limited feature set.
ACQUIRING MINDS | WEDNESDAY, JANUARY 26, 2011
[Work] Lead Generation: Digital Strategies to Create New Sales Opportunities
Although lead generation is most often associated with acquiring net new customers, it can include developing opportunities within existing accounts in new divisions or work teams. I wrote the below article for an eBook on digital marketing to be published shortly by CustomerThink. You can find more information here: [link]. Tips for Success.
HUBSPOT | WEDNESDAY, MARCH 25, 2015
[Work] The Anatomy of a Successful Facebook Post
Posting a statement asking for a specific response (such as, “The one thing I can’t live without at work is __.”). Facebook is working to penalize this practice, and it’s not a good long-term strategy for driving user engagement or lead generation. What kinds of posts get the best results, and how can you increase engagement?
BIZNOLOGY | WEDNESDAY, SEPTEMBER 2, 2015
[Work] Why aren’t you telling your boss what to do?
But that isn’t how successful organizations work. I have been my own boss for seven years starting this week, but before that I had a lot of great bosses. But one thing that I realized my bosses needed from me, no matter how good they were, was for me to tell them what to do. Now, I know that sounds wrong. The reason for that is simple.
WRITING ON THE WEB | FRIDAY, NOVEMBER 11, 2011
[Work] The Homer Simpson Guide to Neuromarketing
Content marketing experts and the people who write marketing messages ought to understand how consumers’ brains work if they want to engage and create trust and loyalty. The problem lies in assuming people are in charge of their own choices… Everybody thinks they are in control of their behaviors and decisions. How do we know?
CONTENT MARKETING TODAY | TUESDAY, NOVEMBER 6, 2012
[Work] How Constant Contact Walks the Content Marketing Walk
But they won’t work unless you carefully target the most pressing information needs of your prospective customers. Action-oriented Website Transforms Visitors into Buyers. We've long been impressed with Constant Contact. combination of great content and great products has empowered that growth. research tools. event marketing.
HINGE MARKETING | MONDAY, JUNE 29, 2015
[Work] Top 7 Branding Ideas for Your Consulting Firm
New business development is a particularly high priority for management consulting firms, since by the nature of the work, many clients are not repeat engagements. It’s the soul of your firm, and in order to do its work, it needs to suffuse everything you do – particularly your public messaging and educational content.
HINGE MARKETING | WEDNESDAY, MAY 20, 2015
[Work] 12 Tips to Optimize Your LinkedIn Profile for Social Selling
In professional services, it’s all about the quality of the people working on the front lines—their areas of expertise, their insights, and their ability to solve client problems. You should even list the causes you care about and your volunteer work. Your employees are your advantage. Don’t omit a photo either.
HUBSPOT | WEDNESDAY, DECEMBER 17, 2014
[Work] How to Optimize Your Marketing Channels [Free Ebook]
have some bad news for you: There''s still more work to be done. A lot more. Calling all marketers who are totally, completely, 100% satisfied with how your marketing channels are performing. You see, unlike Michelangelo''s Sistine Chapel ceiling, or Da Vinci''s Mona Lisa, marketing isn''t a piece of artwork that has a finite end.
SOCIAL MEDIA B2B | TUESDAY, NOVEMBER 22, 2011
[Work] 10 Rules for Epic B2B Blogging
Test which buttons work for your readers, and keep them to a minimum. Once you have worked that into your schedule, see what it takes to add a second day per week. Blogging is a core component of a B2B company’s approach to social media. Follows these 10 rules to build an epic blog for your B2B company. 1. Be Human.
B2B MARKETING INSIDER | MONDAY, OCTOBER 12, 2015
[Work] My Top Content Marketing Predictions For 2016
Marketing ROI: I talked above about the hope of marketing attribution to help us understand which marketing works and which marketing programs don’t. Well it’s that time of year again. Yes, it’s my birthday today! But that’s not what I’m going to write about. have done my own predictions post every year as well.
INFLUITIVE B2B | MONDAY, AUGUST 3, 2015
[Work] New Report: Improve The B2B Buying Process With Social Proof Marketing
Also, responses in a discussion forums will be seen as more legitimate when they come from a peer—instead of someone who works for your company. In the B2B software world, it’s a buyer’s market. And they’re using this power to independently narrow down vendors long before they reach out to salespeople. The answer: social proof marketing.
BIZNOLOGY | TUESDAY, APRIL 7, 2015
[Work] France’s Google is different than ours
That said, there’s no guarantee that things that work for you locally with also work for you abroad. I spent the last ten days in Paris because my girlfriend has a very cool job and I tagged along. remembered that we all live in a technological and innovation continuum, Europe doubly so and France trebly. Even the 30s. Oh, wait!
YOUR SALES MANAGEMENT GURU | TUESDAY, JANUARY 14, 2014
[Work] HowTo Deliver a TED Talk
He also saw programs that did not work and in the book he gives you practical tips and tools to become a real professional. How to Deliver a TED Talk. Secrets of the World’s Most Inspiring Presentations. How to Deliver a TED Talk by Jeremey Donovan, published by McGraw Hill, is a great read. Choosing an Idea. Organizing Your Talk. Books
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 13, 2011
[Work] 6 Signs You Need Marketing Automation
By agreeing on what lead score is ready is for sales, and how sales will follow up, you are saving both teams time and working towards common goals. 4. Below, I outline 6 signs of sickness in a marketing structure and how marketing automation helps cure them. 1. You Can’t Target the Right Prospects. The Remedy. The Remedy. The Remedy.
IT'S ALL ABOUT REVENUE | THURSDAY, APRIL 21, 2016
[Work] Make Your Advertising More Accountable with a Data Management Platform
And even if marketers work with an agency for media buys, there is a move to separate the DMP from media buying or trade desks to give marketers more direct access to analytics. Does it ultimately drive revenue? data management platform (DMP) and data-driven marketing are here to enable accountability. Sounds simple. And obvious.
SAVVY B2B MARKETING | MONDAY, JUNE 6, 2011
[Work] Sales Enablement 101: Treat Salespeople Like Customers
Have you worked directly with sales to understand what your sellers need and want? We're pleased to present this guest post by Jody Canavan, president of Launch International. If you're tasked with enabling your sales force, read on for ideas you can glean from successful demand-generation initiatives. Nurturing Sales. And more.
SALES PROSPECTING PERSPECTIVES | TUESDAY, OCTOBER 1, 2013
[Work] How to Become a Thought Leader In Your Industry
It''s more hard work than anything, and you can do all of the above and still not be recognized as a thought leader. A company with a reputation for dependability, consistency and quality services or products will win consumers'' business. Becoming a thought leader is harder than you think. First, let''s take a look at the origin of the term.
SNAPAPP | TUESDAY, MAY 12, 2015
[Work] How to Woo B2B Buyers With Interactive Assessments
Why Do Assessments Work? Assessments also work because our prospects are looking for answers. Assessments work throughout the buyer’s journey to build and strengthen those relationships. Holy cow, this stuff works! And we’ve all taken a Buzzfeed quiz (or fifty), right? Unconvinced? Stay with me. Content loading.
HUBSPOT | WEDNESDAY, MAY 7, 2014
[Work] The Essential Landing Page Checklist: 16 Things You Need to Double Check
You should never optimize your marketing for the best-case scenarios -- trust me, it never works that way in real life. Your marketing software should have this capability baked-in already , but it''s always smart to double check that it''s working before you hit publish. Landing Page Content. The first is much more enticing. Images.
KOMARKETING ASSOCIATES | FRIDAY, MARCH 9, 2012
[Work] How to Display Author Information in Organic Search Results
Option 3: You can also add a work email address to your profile. There is also form submission that can be sent to Google for additional review (but ensuring the code works via testing tool above seems to work just as well). Here are the requisite steps right now for (potentially*) enabling this opportunity.
MARKETING ACTION | FRIDAY, AUGUST 8, 2014
[Work] Is 2014 the Year of Video Marketing?
Work to strike a balance; be aware of what other people have created, but dont pressure on yourself to create content thats Completely Unique and Unlike Anything the World has Ever Seen. Let best qualities of what youve seen influence and improve your work, while you create media that is authentically yours. million words.
WEBBIQUITY | WEDNESDAY, MAY 28, 2014
[Work] Two Database Marketing Principles to Increase Email Marketing ROI
But it takes time, money, and work. Guest post by Daniel Faggella. Building an email list is vital for online business success. Here are two strategies for optimizing the investment made in building a house list for email marketing efforts. Principle 1: The Yellow Brick Road. Principle 2: Routinize Your Reach-Out. But WHY? Of course.
FEARLESS COMPETITOR | MONDAY, FEBRUARY 24, 2014
[Work] The Coming War over Buyer Insights
In the crazy, noisy world of today, companies who best know their buyers will win. That’s why I believe there’s a marketing war coming around buyer insights. This is why Buyer Persona are more important than ever. Find New Customers is certified in Buyer Personas.). One of the top challenges for companies today is differentiation.
LEADERSHIP | FRIDAY, MARCH 28, 2014
[Work] Interesting Infographics: 25 Tools To Boost Your Content Strategy
Skyword – Suitable for finding writers, editing their work and examining keywords. I keep hearing that digital marketing continues to be a significant focus of marketing and lead generation campaigns. As we have all heard before, successful digital marketing requires fresh and high quality content. Tools To Help Produce Content.
HUBSPOT | MONDAY, JULY 29, 2013
[Work] From the Desk of Patty McCord: Why I’m Joining HubSpot’s Advisory Board
Like any other startup, it was tireless work, a relentless commitment to reinvention, fanaticism around culture, and collaboration with some of the smartest people I’ve ever met, which brings me to present day -- now over a decade since I first joined the Netflix team. look forward to working with them on a company people truly love
HINGE MARKETING | THURSDAY, APRIL 28, 2016
[Work] 5 Criteria for Selecting A Professional Services Marketing Firm
If they make excuses about being too busy with clients’ work to attend to their own marketing, don’t buy it. Make it a priority to work with a marketing firm that will push itself and its clients. Is hiring multiple vendors better, or is a full-service firm the way to go? In partnerships, there are tasks for each side.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JULY 6, 2010
[Work] Creating a content marketing plan — without any content
It makes no sense to work on micro-content on Twitter if you have nobody listening! Obviously there are hundred of other ideas I’m sure you can share with the community but this is at least a start that a small business owner can work on 15 minutes a day. You’ll need to weave these keywords into your micro-content.
HINGE MARKETING | TUESDAY, MARCH 3, 2015
[Work] How Your AEC Firm Can Go from the Shortlist to Winning New Business
This content helps audiences understand what it’s like to work with you, as well as proving your expertise in your industry. Communicating with your buyers at each step of an engagement not only helps to showcase your firm’s unique strengths, but also works to build the relationship that buyers value so much.
SALES INTELLIGENCE VIEW | WEDNESDAY, OCTOBER 30, 2013
[Work] Ask the Author Series: Featuring Joanne Black, Author of Pick Up the Damn Phone! How People, Not Technology, Seal the Deal (Part 1 of 2)
We are now working in the age of the informed consumer, the digital buyer, or “Buyer 2.0.” In the days before Google, Amazon, and social media, clients relied on salespeople for information. They don’t know the traps to avoid, what doesn’t work, or how to guarantee a knock-your-socks-off ROI. How People, Not Technology, Seal the Deal.
FEARLESS COMPETITOR | SATURDAY, MARCH 23, 2013
[Work] Encore: Changes in B2B Marketing – My interview of Paul Dunay, CMO of Maxymizer
Join Jeff and Paul as they discuss how Paul has made the shift from working within a large company doing B2B marketing, to thriving in a start up environment where he’s focusing on social, amongst other things. Buffer. Influencer strategies and why they’re important . Facebook’s IPO and what it means for marketers.
SOCIAL MEDIA B2B | TUESDAY, JANUARY 19, 2016
[Work] The Ever Changing Landscape of B2B Social Media
Social Media Works for B2B Sales, Too. One thing we can all count on in this crazy world of ours is change. When it comes to B2B and social media plans, this can be a particularly challenging concept. Below are a handful of articles that can equip you with the proper tools to chase leads and get those sales with your social media plan.
SALES ENGINE | THURSDAY, JANUARY 28, 2016
[Work] Brawn vs. Brains: Shifting Your Content Strategy for a Noisy World
This used to work more effectively when there was less noise, but because it still works, we’ll keep doing it. If you’re like me, I’m sure you get more than your share of daily emails, articles, webinar invites, and more from lists that you’ve subscribed to (and some that you haven’t). Engagement thins as volume grows.
B2BBLOGGERS | THURSDAY, AUGUST 9, 2012
[Work] Three Steps To Create Awesome Product Content
website should be designed , not just in the sense of “some guy coded up some HTML for us”, but in the sense of “everything on this page has a purpose, and they work together to achieve a goal.” Imagine running a brick and mortar retail shop. This is even truer with your company’s website. Capture Interest.
MARKETING ACTION | WEDNESDAY, MARCH 11, 2015
[Work] Get Found Faster: 10 Tips for Successful Local SEO
That works out to about 70% of all Internet users performing local searches regularly. If your site isn’t mobile-friendly, all your other local SEO work is just driving people to a site they’ll hate and leave. The odds are good you’ll also have done considerably more local SEO work than your competition. So let’s dive in. 1.
HUBSPOT | THURSDAY, JUNE 19, 2014
[Work] Marketing Leaders: 7 Reasons You Need to Run Social Media for Just One Day
So many marketing managers get disconnected from the real tactics of executing marketing, and some managers have never done the specific duties of the people that work for them. I''m a marketing manager -- that means I love and have expertise in marketing, but rarely get to actually do it myself. To put it simply: Social media is fun.
HUBSPOT | MONDAY, MARCH 3, 2014
[Work] Why Marketing Automation Fails: 3 Common Reasons
Recently, I wanted to get in touch with Poornima Vijayashanker, a leader whose work I’ve been following for a while. Put yourself in the shoes of your target customer, and work backwards to reverse engineer your campaigns. Human-to-human connections are the heart and soul of marketing. Our brains have finite processing power.
HUBSPOT | THURSDAY, JUNE 4, 2015
[Work] 5 Ways Marketing Can Help Sales Through a Tough Month
At the end of the month, it doesn’t matter if you’re in marketing or sales: Everyone is on the same team working towards the same goal. A company won’t survive if it doesn’t meet its revenue goals. That’s why revenue isn’t just the sales team's problem -- it’s every department’s problem. But the partnership doesn’t end there. Get on a call.
PUZZLE MARKETER | FRIDAY, MARCH 30, 2012
[Work] Google “Slaps” Overly Optimized SEO Sites
The Google “Slap” Matt Cutts , head of the Google Webspam team said this at SXSW in Austin. …We don’t normally pre-announce changes but there’s something we’ve been working on over the last few months and hope to release it in the next few months or few weeks. We have several engineers on my team working on this right now.
TRAACKR | TUESDAY, SEPTEMBER 22, 2015
[Work] A Framework for Measuring Influencer Marketing Success
At Traackr, we’re fortunate enough to work with amazing companies that are defining the practice of influencer marketing – including program measurement. Before we dive in, I do want to mention that most of what I’ll be sharing is based on my personal experience working with Enterprise B2B Technology companies. Program-level.
HUBSPOT | WEDNESDAY, AUGUST 6, 2014
[Work] These Bad Blogging Habits Are Stunting Your Growth
Grounded in action, manuals not only tell us how things work, but they even show us how to do it visually. If you don’t already have a content style guide, work together with your team to put one together. I said I wouldn’t have ice cream this week. tried to justify it. It’s Sunday. Old habits die hard. You can, too.
ONALYTICA B2B | WEDNESDAY, FEBRUARY 24, 2016
[Work] Social Selling 2016: Top 100 Influencers and Brands
That’s it. 2) The relationships formed and activities conducted on social media are measurable, predictable data points that marketing and sales must use in their daily work flow to generate revenue. In addition, socially savvy reps beat their quotas 23% more often. WHAT ARE THE EXPERTS SAYING? People and technology can only get you so far.
SALES INTELLIGENCE VIEW | TUESDAY, JULY 24, 2012
[Work] Do You Follow Up After A Sale? How to Increase Sales Productivity
Any method of communication works to build a relationship. Ask for Feedback Another way to follow up with customers is to ask them how the product or service they purchased from you is working out. One of the easiest ways to increase B2B sales productivity is to continue to sell to current customers.
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 19, 2015
[Work] Who Should You Talk To? (in Buyer Personas)
Marianne now works for Aberdeen and not Netprospex anymore and I hope she’s doing well. ” My good friend Adele Revella of the Buyer Persona Institute is working on a new book on Buyer Personas, so please keep your eyes open for it. Why do Buyer Personas matter? Thanks for waving the flag, Hubspot. Yours was too simple.
HUBSPOT | FRIDAY, MARCH 18, 2016
[Work] Converse, Old Spice & More: 6 Famous Brands That Made Inspiring Comebacks
So LEGO got rid of all those new, super-fancy pieces they had introduced in the late '90s, and had their marketing team (who had done extensive research) work with the product designers to make sure they were creating LEGO lines that kids actually wanted. Consumer sentiment for a brand is like a fire. coli outbreak. Source: Zoe Waritz.
WEBBIQUITY | FRIDAY, FEBRUARY 5, 2016
[Work] 14 Content Marketing Tools to Help Your Business Grow
While getting additional budget or headcount approved may be tough, there are other options to help create more content (other than just working more hours). Guest post by Joan Guilbert. Consumer and B2B marketers alike consistently identify “producing enough content” as one of their top content marketing challenges. Buffer.
WEBBIQUITY | MONDAY, JULY 15, 2013
[Work] Funny Business: The Best Digital Marketing Humor, 2013 Edition
In marketing, that’s called “work.” 25 signs you work in social media by Ragan’s PR Daily. One of the greatest aspects of being a marketer is that, in most professions, sitting around the office thinking up bad puns, penning snarky double entendres, or storyboarding cat videos would be considered goofing off.
HUBSPOT | WEDNESDAY, JANUARY 20, 2016
[Work] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
We recommend testing out headline length to see what works best for your particular audience. According to their analysis , the post length that captures the most attention on average were posts that took seven minutes to read, which works out to be about 1,600 words. Another common one: What's the ideal character count for X, Y, or Z?
HINGE MARKETING | FRIDAY, MARCH 25, 2016
[Work] A B2B SEO Strategy to Attract the Right Prospects
It seems so very covert how Google remains secretive about what works and what doesn’t work to improve those rankings. It doesn’t work that way. Have any other tactics worked well for you? Why wouldn’t it be? Google is constantly changing the way it indexes and ranks pages in search results. lives here.
EMAGINE B2B BLOG | THURSDAY, NOVEMBER 22, 2012
[Work] What eMagine Customers are Saying: Client Recommendations
eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. “Having worked with this company in the past, I can proudly recommend eMagine’s work on web design and support!”
B2B MARKETING TRACTION | THURSDAY, FEBRUARY 19, 2015
[Work] 6 Ways to Get Strategic for Twitter Chat Success
business hours, and others happen in the evening after work. Some chats are mid-day and seem to work. 3. We’ve worked with hundreds of businesses and organizations to create strategic and practical marketing plans and programs that get results. Here are some of the things to consider when designing your new Twitter chat.
B2B MARKETING TRACTION | WEDNESDAY, NOVEMBER 2, 2011
[Work] B2B Marketers: It’s Time to Apply the Stockdale Paradox
If you think you know what marketing tactics work, verify it. B2B Marketers need to confront and act on today’s brutal reality, but they must never lose faith in the end result. ” –Admiral Jim Stockton, about his eight-year imprisonment during the Vietnam War. What does this mean for marketing? Understand your customers.
HUBSPOT | TUESDAY, APRIL 7, 2015
[Work] 5 Reasons Why Your Web Design RFP Is All Wrong (and Why It’s Hurting Your Business)
Your RFP should be an ad for what an exciting project this will be and what a great company you would be to work with. If you want to work with the best web design agencies out there, then they’re going to have to have to want to work with you too. So it’s finally time. You’ve decided your business needs a new website.
FEARLESS COMPETITOR | FRIDAY, MAY 31, 2013
[Work] Do Linkedin Endorsements Really Matter to Hiring Managers?
Check out the LinkedIn profile of Jeff Ogden here , as his profile was featured in the book, Get Back to Work Faster. And lastly, Jesse Petersen of Petersen Media Group who designed this blog (He does great work!) Do LinkedIn Endorsements Really Matter to Hiring Managers? Take a look at this image. according to Linkedin Endorsements.
BIZNOLOGY | TUESDAY, FEBRUARY 3, 2015
[Work] Why you need a mobile-native website today
And, since those same sites look great from desktop browsers and since devices like Androids save their bookmarks over to every other Chrome browser, then the sites that are prefered from their iPhone will also be the sites they visit while they should be working as well. “So, what’s the big deal?” Really? It’s 2015!).
MI6 MARKETING AGENCY | FRIDAY, OCTOBER 2, 2015
[Work] Mi6 Round Up: Social Selling, Startups, Tech Innovation & the Chief Digital Officer
Canada has some work to do! This Mi6 Round Up includes tips on social selling, Vancouver’s Startup Ecosystem getting downgraded, the importance of technology innovation for countries and a look into the evolving role of two c-suite roles. Sales and Marketing. This Guy Gets Social Selling. Kevin makes some good points. Technology. Suite.
FATHOM | WEDNESDAY, JULY 22, 2015
[Work] How to Use Twitter Audience Insights for Your Content Strategy
What works on Twitter may not work on Facebook, since your audiences could be different. Digital content is becoming more and more audience-focused – finally. We’re learning that the best way to create effective, engaging content is to figure out what your target audience wants so you can provide it. Be creative! That’s easy.
WRITING ON THE WEB | TUESDAY, APRIL 8, 2014
[Work] How to Make Yourself Blog When You Just Don’t Feel Like Blogging
Right now I’m reading posts on Harvard Business Review: “How to Makes Yourself Work When You Just Don’t Want to” “The Daily Routines of Geniuses” “Stop Trying to Control People or Make Them Happy” And one on Hubspot: “12 Inspirational Writing Tips from History’s Greatest Authors.”
B2B MARKETING TRACTION | THURSDAY, OCTOBER 27, 2011
[Work] Is It Time for a B2B Marketing Audit?
Are you sure that the marketing you spend money on is working? Tweet. In today’s economy, every dollar you spend on marketing must produce results. As a new year approaches, this is a perfect time for a marketing audit. Here are some of the things we’ve found in marketing audits: No marketing integration. Bad strategy.
FATHOM | WEDNESDAY, APRIL 22, 2015
[Work] Setting the World on Fire: Fathom After an Appreciative Inquiry Summit
As facilitator David Cooperrider noted, the summit ended today, but the work has merely begun. Instead, taking a page from the renowned product design company IDEO, we worked on iterations of creative concepts, refining them until they were good enough to take back to the office as real blueprints for action. Finally, just add love.
HUBSPOT | WEDNESDAY, AUGUST 12, 2015
[Work] Color Theory 101: How to Choose the Right Colors for Your Designs
CMYK works on a scale of 0 to 100. Luckily, there are logical rules for how to create color schemes that work together. But when it comes down to the actual task of choosing colors while you're designing, it's always a great idea to have tools to help you actually do the work quickly and easily. And so can you. Color Theory 101.
WRITTENT | TUESDAY, JUNE 17, 2014
[Work] 15 Blog Design Hacks to Maximize Social Sharing
Including the icons of social network in your blog design background, can work in the reader’s subconscious to make them more aware of your social media presence. Flare (another very popular share button plugin), on the other hand, would work better with a design that is slightly more fluid and rounded. Image source. Be Sticky.
HUBSPOT | MONDAY, AUGUST 19, 2013
[Work] How One Social Media Marketer Can Manage Millions of Fans and Followers
will MRD our lists and update all of our social media accounts with live updates regarding our INBOUND attendees, speakers, etc. 4) That sounds like a lot of work -- any special tricks up your sleeve to make your life easier? There are many challenges that a social media manager has to face head on in today''s world. Sucks to be you.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JANUARY 3, 2013
[Work] RedPoint Offers Broad, Deep B2C Marketing Automation
It can work with standard files and SQL databases, with native connectors for SQL Server, Netezza, Oracle, and Teradata. Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems. The data features are especially impressive.
YOUR SALES MANAGEMENT GURU | WEDNESDAY, FEBRUARY 4, 2015
[Work] What is all this talk about added value?
mind is like an umbrella, it must be opened to work…. What is All This Talk about Added Value? Many organizations express their value on their website or marketing brochures, but fail in this important step of proof. It comes down to the fact that without value added, anybody can do what you do, including your competition.
SALES PROSPECTING PERSPECTIVES | THURSDAY, AUGUST 29, 2013
[Work] Inside Sales Managers: Training is Team Building
We decided to make a significant investment in an outside firm to work with us. We are getting better as a result of working through the process of getting better. Each and every person I have met with told me they were attracted to AG for a number of reasons, but the most important one was our training. This got me thinking.
WEBBIQUITY | THURSDAY, FEBRUARY 23, 2012
[Work] 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
And depending on where you work — say, Facebook or the Justice Department — that could look like Google is unfairly using its search engine might to boost its Facebook alternative.” Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. Image credit: SEOmoz.
EARNEST ABOUT B2B | MONDAY, MARCH 30, 2015
[Work] How to improve your luck: 4 simple tips
“I''m a greater believer in luck, and I find the harder I work the more I have of it” ? But from my experience, it''s sheer hard work, drive, determination and the unquestioning belief in your idea that will propel you forward.”. Thomas Jefferson. Nothing is as obnoxious as other people''s luck” - F. White. Roosevelt. Be generous.
B2B IDEAS @ WORK | WEDNESDAY, MAY 26, 2010
[Work] Social Media Minute: 25 B2B Marketing Uses of LinkedIn
Put your LinkedIn Account to Work. Update your status with examples of recent work and accomplishments. According to Marketing Profs , LinkedIn is the favored social media tool for B2B marketers. If you're in B2B marketing or sales, you can do so much more with your LinkedIn account than simply look up your B2B marketing contacts.
HUBSPOT | WEDNESDAY, AUGUST 20, 2014
[Work] 6 Ingenious Microsites You Could Play With All Day
That good copy works. "We didn''t spend a dime promoting the site, and it reached nearly 100,000 unique users ''organically.''". 6) ElfYourself.com - OfficeMax. When I was in college, I used to send the URL isitchristmas.com to my friends when we were counting down to the end of exams. But on Christmas, of course, it says “YES.”
LEADERSHIP | FRIDAY, MAY 23, 2014
[Work] Interesting Infographics: How Valuable Is Marketing Automation?
As said by the infographic, the goal of these survey results is to help new and experienced users understand what’s working now and what needs to be enhanced in their marketing automation performances. How effective is marketing automation on your company? Two-to-five years. Over five years. have used marketing automation for over five years.
MARKETING CRAFTMANSHIP | FRIDAY, JULY 19, 2013
[Work] Five Life Lessons from Doc Martin
Importantly, despite his lowbrow patients (compared with his London practice) he continues to study his craft and works to improve it. Entertainment Craftsmanship: What’s Missing from American Television. Doc Martin is pure television craftsmanship and well worth your time to watch all of the episodes from the past 5 seasons on Netflix.
MARKETING ACTION | TUESDAY, JULY 28, 2015
[Work] Use an Email Preference Center to Keep Your Email Subscribers Happy
Anyone who has worked in marketing knows firsthand that running email marketing campaigns can be both brutal and discouraging. Suddenly, all the work you put into formulating valuable emails has backfired and your email subscriber is now a former email subscriber. Consumers have more control than ever over what shows up in their inbox.
THE ROI GUY | TUESDAY, MAY 13, 2014
[Work] What is Wasted Selling Time Costing You?
This totals 24 lost selling days per year, 10% of total work time for a typical sales rep. There is a common complaint amongst sales reps: “We spent way too little of our time actually selling.” And the complaints are real. According to CSO Insights, up to 60% of sales time is spent on overhead versus selling time with customers.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 18, 2011
[Work] Happiness, joy and big fat Klout scores
want to make sure you know I am not in a position to pontificate. I am a work in progress too. I get knocked off center — at least just a little bit — every day. Back in my 20s I was full of energy and ambition. One time we were sitting around having coffee and I was whining about the increasing anxiety in my workplace.
B2B MARKETING INSIDER | THURSDAY, JUNE 7, 2012
[Work] Inbound Marketing Leads Costs Less
There are some significant forces at work that are driving many marketers to change the approach they take to marketing from an outbound push to more of an inbound pull approach: Buyers are tuning out of traditional push-based messages lowering response rates and increasing marketing costs per lead. What is Inbound Marketing?
SALES INTELLIGENCE VIEW | WEDNESDAY, JANUARY 11, 2012
[Work] A Comparative Analysis of Sales Intelligence and the Assemly Line
The average sales rep spends more than half of their day (4-5 work hours) researching customers and prospects. With very small and easy work done for less amount of workers, the traditional factory production system moved away from skilled workers and a larger workforce. An Industrial Revolution. Efficiency. man-hours to make.
HUBSPOT | WEDNESDAY, FEBRUARY 1, 2012
[Work] How to Distinguish Between PPC Pros and PPC Posers
They are also some of the best people I have ever met, and I consider myself truly lucky to have had the pleasure of working with some of them professionally. Do those types of growth strategies work? Tireless Work Ethic. Once your company figures out which methodologies work best, it becomes a game of repeating and scaling.
FATHOM | THURSDAY, OCTOBER 10, 2013
[Work] Making Manufacturing “Cool” for Recruiting Young Talent
Just look at their “Careers” page on their website: What works? What works? What works? The biggest takeaway from Emerson’s digital presence for recruiting: Be authentic to your brand, and you’ll attract young talent that understands you and wants to work with you. Here’s one example of a company doing it right.
B2B MARKETING INSIDER | THURSDAY, MAY 5, 2011
[Work] Marketing Attribution: Who Gets Credit For Marketing ROI?
There is a way to do this without hiring an expensive consultant or using an advanced analytics program, although I would suggest doing both (full disclosure: I do work for a software company!). Hate math? What is the ROI of your marketing program? How much should you spend on one channel vs. another? The “Last Click Problem. Right?
HUBSPOT | SATURDAY, SEPTEMBER 6, 2014
[Work] What to Do When Rebranding Is Your Only Option
Making sure that the rebrand goes through without a hitch takes equal parts unwavering enthusiasm and hard work. Start with something small, like changing the font used on documents, and work from there. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. branding
VIEWPOINT | TUESDAY, MAY 5, 2015
[Work] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
For example, a leading analytics firm I worked with tailored their nurturing program to 4 different verticals and multiple scenarios within each vertical. This year I've been talking a lot about Nurturing. There were some terrific responses and I’ll share them over the course of two blogs. The impact? The welcome email. Lead Reengagement.
MARKETING ACTION | THURSDAY, JUNE 4, 2015
[Work] Small Business, Big Impact: Why Small and Mid-Size Companies Adopt Marketing Automation
Because of course, smaller companies need technology that performs great, plugs in fast – and can be put to work right away. According to the report, the highest percentage of marketing automation buyers (37%) work in real estate. The Benefits of Technology. What Small Businesses Need. Why real estate? The results may surprise you!
HINGE MARKETING | TUESDAY, DECEMBER 8, 2015
[Work] 7 Top Trends to Impact AEC Marketing in 2016
And, ongoing analysis ‘before the sale’ is just as important as ‘after the sale’ Understanding what’s important, and how to find it requires a new skill set for most marketers (so ongoing professional development is critical) and demands a working knowledge of new technologies that far surpass Excel.
BIZNOLOGY | WEDNESDAY, AUGUST 1, 2012
[Work] A Social Media Fast–Scheduling Makes it Easy
And the same thing works on Twitter. All of this takes a little up-front work, and it isn’t easy, but it lets me kick back without going dark, so I think it is worth the effort. Photo credit: tonx. Some of you know that I take each August off from social media and I will mostly do that again this year. What to do?