SAVVY B2B MARKETING | SUNDAY, JUNE 21, 2009
[Work] Brand Communications & Storytelling: Interview with Janet Jordan, Keynote Communications
Since 1989, Keynote Communications has worked with large and small companies to strengthen their messages and their storytelling. In one engagement, I worked with a large corporation's head of sales and 80 of his sales leaders. I recently had the pleasure of speaking with Janet Jordan of Keynote Communications. People love stories.
BIZNOLOGY | MONDAY, JULY 9, 2012
[Work] Every Digital Marketer’s Most Valuable Asset: The Extended Network
How can you work LinkedIn to convert a customer service rep’s brother-in-law into a customer? Photo credit: Wikipedia. Every job seeker knows that his network is the key to his next employment opportunity. In theory, every digital media marketer is or has been a job seeker at some point. The Extended Network. Business is Personal. The result?
HUBSPOT | MONDAY, AUGUST 19, 2013
[Work] How to Make Visual Content for Social Media in 5 Minutes [Free Template]
And that''s because visual content works. 'You''ve heard it before and you''ll hear it again: social media is getting more visual every single day. Social networks like Facebook, Twitter, LinkedIn and Pinterest have increasingly adopted more visually oriented layouts and promote more visually appealing content when possible. Promise.
HUBSPOT | FRIDAY, MARCH 18, 2011
[Work] 7 Awesome B2B Facebook Pages
It is very common for friend's on social networks to have similar interests and likely that they work in the same industry. IdeaPaint at work, at school, at the gym.I Although their design might not be the most elegant it is clear they are working hard to engage their audience. Engage Your Audience. Create a Conversation. Cisco.
NUSPARK | THURSDAY, APRIL 26, 2012
[Work] Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline
For more information on how the alliance can work for you, contact: Paul Mosenson. Content drives leads into the funnel; content nurtures leads into sales opportunities. But real revenue growth depends on the quality of your salespeople, and how they convert those opportunities into wins. Below is our joint press release. Why the alignment?
HUBSPOT | THURSDAY, MARCH 6, 2014
[Work] 7 Inspiring TED Talks to Rejuvenate Your Nonprofit's Social Media Strategy
These selected TED talks are, in my opinion, must-listens for anyone working at nonprofits looking to focus more on social media marketing and engagement. If your nonprofit engages in any type of community that revolves around collaborative work -- or creates collaborative communities -- this is the TED talk to watch. Have a listen.
B2B MARKETING INSIDER | MONDAY, DECEMBER 23, 2013
[Work] 10 Top Insights On B2B Marketing From 2013
believe that business people in general, and marketers especially , have an obligation to do more than just consume content or share other people’s content but to become a content creator and to contribute to your work and your life. 'Standard annual round-up post here. Top 10 posts of the year. Plus one bonus post. They were all videos.
JUNTA 42 | WEDNESDAY, JANUARY 25, 2012
[Work] Tablet Content Marketing: Crazy Stats and Time to Move
We don’t know the answers yet, but things we are thinking about include: All our content must naturally work on the tablet device. If you are not up on the latest statistics on the tablet, here are some to chew on: Apple reported first quarter earnings , selling over 15 million iPads during the quarter. Tablet: The Curl-Up Device.
MARKETING ACTION | WEDNESDAY, OCTOBER 23, 2013
[Work] Analyze This: Learn Marketing Analytics in a Week
Regardless, the good news is that Stephan Sorger can get you, your colleagues, and anyone else up and running with marketing analytics essentials in a single work week. His 5-Step approach (corresponding to the 5 days of the work week) is laid out in his new book, “ Marketing Analytics: Strategic Models and Metrics.”. 'Trend analysis.
READYPULSE | MONDAY, JUNE 24, 2013
[Work] Word of Mouth Through Triggers
These are examples of triggers and instant word of mouth marketing for brands doing no work whatsoever. That means, your product or service needs to be top of mind of your consumers on a frequent basis, not just the day you decide to wear a pirate outfit to work. Chances are, you are now thinking of jelly. Let’s try another.
WEBMARKETCENTRAL | WEDNESDAY, AUGUST 26, 2009
[Work] How to Create a Cool Social Media Email Signature
In Outlook, it's a bit more work but not terribly difficult. One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A It helped. In fact. Open Microsoft Outlook.
FATHOM | MONDAY, AUGUST 18, 2014
[Work] Health Systems’ New Best Friend: Google AdWords Review Extensions
Since Fathom works with several different healthcare providers, we’ve also discovered the following tips and tricks that help increase the chances that the review extensions will be approved: Use These Sources: U.S. Do Review Extensions Really Work? Sure, if I’m buying a new flat screen T.V., I’ll check reviews online.
VOICE-BASED MARKETING | THURSDAY, JANUARY 30, 2014
[Work] Bacon, Mobile, and Self-Profiling Consumers at the 2014 Kellogg Marketing Conference
Tools like this take the guess-work out of data: consumers are literally providing the information businesses need to target them. We encountered some great predictions for this year’s trends, so we thought we’d share some of the most interesting tidbits here with you! Bacon > Hybrid Cars. There are bacon festivals. Mobile. Everyone wins.
VOICE-BASED MARKETING | MONDAY, SEPTEMBER 22, 2014
[Work] Social Media Week Chicago: Building a Tech City with Rahm Emanuel
It’s that talent that Mayor Emanuel chooses to really highlight, citing a Midwest work ethic that keeps Chicago head and shoulders above the competition in cities like San Francisco and New York. The work ethic in Chicago is gold standard. Tullman followed up with another bit of encouragement. Chicago has all three.” General
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 25, 2012
[Work] How Sage Does Social Demand Generation
The new talent of content marketing is re-purposing your work with the partialities of each social channel. by Jesse Noyes | Tweet this When it comes to social media plenty of companies like it, want it, can’t get enough it. But many demand generation marketers don’t know what to make of it. Have a Strategy. Do a Social Audit. Joseph Baird.
HUBSPOT | FRIDAY, DECEMBER 20, 2013
[Work] Target's Credit Card Breach Leads to Customer Service Nightmare
For example, when HubSpot support becomes aware of any serious issue with our services or software, we immediately make sure it is posted to our dedicated notification center for emergences: trust.hubspot.com , and start working with our social media team to communicate intelligently with those impacted. That is, until yesterday. Inbound
SALES INTELLIGENCE VIEW | WEDNESDAY, AUGUST 3, 2011
[Work] Social Selling Gets a New Face
After the announcement of our prize at Dreamforce , a major announcement with our partner SugarCRM , a new product release with some amazing enhancements, I had some other social projects to work on. It was a busy month and I’m catching up on some announcements. One of those projects was a redesign of Social Selling University. Forum.
SALES INTELLIGENCE VIEW | MONDAY, DECEMBER 3, 2012
[Work] Useful Tactics for closing a B2B Deal
Closing time comes as a sweet victory to sales reps who’ve toiled for months over complex deals, and after all their hard work, the close is final step to triumph. B2B customer purchases usually follow a particular supply chain and business model. Simply put, you just don’t screw up the close. Allow the close to be natural.
TRADESMEN INSIGHTS | TUESDAY, AUGUST 31, 2010
[Work] 3 Basic Social Media Tips For All Local Home Improvement Contractors
Strapped for cash, many small contractors have had to resort to lower-cost business marketing ideas to bring in more work. LeVine, Director of Social Media for Riaenjolie Inc , a web development company that specializes in websites for contractors and other tradespeople. The total value of the three bids was $87,000. Tip 2: Engage.
B2B MARKETING INSIDER | MONDAY, JUNE 16, 2014
[Work] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
team work among staffers. 'By now, you’ve likely heard about the New York Times Digital Innovation Report. The nearly-100 page report was leaked by Buzzfeed last month and became more than the talk of the town in New York city right before Internet Week where I presented on the content marketing imperative. The report kicks off.
TRADESMEN INSIGHTS | TUESDAY, NOVEMBER 27, 2012
[Work] Stop Pitching and Start Helping
It’s probably someone who listens not only about your work issues but also gets to know something about you, your family and what’s going on in your life. It’s a pretty simple statement. It applies in our personal life as well as our business one. Think about the people you deal with on a regular basis. Novel thought !
DIGITAL VOICES | FRIDAY, JUNE 28, 2013
[Work] This Week in Digital Strategy 6.28.13
To move older products: Sometimes, certain products don’t work well: this could be for a number of reasons, ranging from price to product visibility. 'Happy Friday, everyone! This week provided some great insights into the world of digital strategy. Get the full scoop in the roundup below. The Art of Getting Retweeted via PRDaily.
INSIGHTIQ BLOG | TUESDAY, NOVEMBER 6, 2012
[Work] A Customer Named Pat: A Big Data Tale
Pat is a contractor and is currently working on a home renovation project. “Big Data” means much more than mere size. In today’s world where more and more content, services, and offers are being provided by third parties, data-driven insight can lead to valuable knowledge about the customer and increase the value CSPs provide. Pat is a man!
DIGITAL VOICES | TUESDAY, SEPTEMBER 11, 2012
[Work] Tips for User Friendly Mobile Search
good way to make this work is to have query options automatically appear as the user types but disappear when the user finds the correct search. Over the summer, I was driving home from in Western Massachusetts when I got a call from a friend inviting me to New Hampshire (on my way!) Long live mobile search! And a last minute trip! 1] [link].
INSIGHTIQ BLOG | THURSDAY, NOVEMBER 3, 2011
[Work] Embracing Digital Customer Interaction
Based on my experience of working with companies going through this kind of transition, the good news is that most make significant progress. With so much discussion about the importance of an effective online interaction strategy, it's surprising how many companies have yet to fully embrace the power of digital strategies and tactics.
SALES LEAD DYNAMICS | TUESDAY, JUNE 29, 2010
[Work] Ka Ching! Making LinkedIn Pay
He works at it. Most of us probably use LinkedIn as a networking tool. Using LinkedIn to make connections is good. Using it to make money is better. Marc Halpert can show you how. . Meet Mister LinkedIn. An uber-networker (and that is an understatement), Marc has been using LinkedIn for five years. He now has over 700 direct connections.
HUBSPOT | MONDAY, JANUARY 30, 2012
[Work] The Rockstar You Need to Hire to Manage Your Blog
Does your blogging candidate stay up to date on what your competitors are working on, what thought leaders are publishing, and what developments are happening in the news that they should be commenting on? At this stage in the game, you know blogging is a crucial element to the success of your inbound marketing. Writing Ability.
CONTENT MARKETING TODAY | THURSDAY, AUGUST 12, 2010
[Work] Content Marketing Converts Even the Toughest Business Buyers
Print advertising worked because your message was integrated into trusted business magazines which targeted exactly the buyers you needed to reach. Classic Truths about Skeptical Customers Remain Modern Business Realities. don’t know your company. don’t know your company’s product. Now, what was it you wanted to sell me?
BLOG MY CALLS | MONDAY, MARCH 10, 2014
[Work] 8 Things To Do If Your Organic Traffic Drops Suddenly
After 2 or 3 years of content work, visitor increases, and legit backlinks, a pagerank will increase to a 3 or maybe even a 4. 'We''ve all been there. Suddenly, without warning, and without an obvious reason, your organic traffic drops. What should you do? 1) Don''t panic. Stay calm and figure it out. 2) Dig deeper. Did referral traffic drop?
ILLUMINATING THE FUTURE | SATURDAY, APRIL 10, 2010
[Work] Leading Lights: Marketing and PR Strategist David Meerman Scott
wanted to know what has surprised him about the impact of his work, what's still stopping companies from applying his ideas, how to "lose control" of your content (while still being able to obtain and nurture leads), and what steps marketers can take to ensure they speak to customers in their language (as opposed to "Corporate Gobbledygook").
BIZNOLOGY | MONDAY, JULY 14, 2014
[Work] “Brooklyn” – a rejuvenated, hot brand
The right image can attract new residents, investments, entrepreneurial start-ups, and positive notoriety that will enhance the overall brand equity for a place, enriching the perceived value of living and/or working there. 'Normally, most people associate branding with a product, service, or company, not a geographic locale.
SAZBEAN | THURSDAY, APRIL 19, 2012
[Work] Can social media accelerate the buying cycle?
These are all good suggestions, and many companies are increasingly realizing that social media works best when it’s not kept in a silo. So to get the most out of each channel, it pays to look at how the channels can work together. According to Fishman, “The problem is that the AIDA model tends to be linear in fashion.”
YOUR SALES MANAGEMENT GURU | WEDNESDAY, MAY 30, 2012
[Work] Sales Leadership: Compensation and Summer Fun
would like to hear from the readers, comment below as to what contests have worked for you and why? Or what contests did not work and why? Sales Compensation and Having a Fun Summer. Sales Leadership Ideas. In both books I share ideas for sales contests/games as well as how to properly. Contest Sampler. Improving customer service.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 6, 2013
[Work] Could too much tweeting cost you your job?
His employer is upset about this habit and told him that he needs to concentrate at work. ”They just don’t understand me,” my friend lamented. 'This is not a blog post about any titanic trend or an insight into a new marketing strategy. One of my favorite college football players is Geno Smith of West Virginia University.
MODERN B2B MARKETING | WEDNESDAY, OCTOBER 29, 2014
[Work] Marketing Horror Stories
Another important thing to have is a quality assurance process where a team member reviews your work to make sure everything has been done properly. 'Author: Phillip Chen If clowns or ghost stories get your heart racing with fear, then you haven’t experienced the panic that ensues when marketing goes wrong. Scream in horror!
BLOG MY CALLS | TUESDAY, APRIL 29, 2014
[Work] How Conversation Analytics is Different Than Call Scoring
Human call scoring works well, but we learned over time that it can be unreliable, expensive, and very, very unscalable. These humans need to be paid for their work. 'We launched Conversation Analytics only a few months ago. And among the most common questions is this: how is Conversation Analytics different from call scoring?
BLOG MY CALLS | TUESDAY, NOVEMBER 26, 2013
[Work] A Tour of the New LogMyCalls.com
It will explain precisely what Conversation Analytics does, how it works, and even how you can use it. SMB - LogMyCalls works with a lot of small businesses. 'We just launched a new website! It''s faster, sleeker, more awesome, and crazy cool. We launched the website to coincide with the launch of Conversation Analytics. Home Page.
WINDMILL NETWORKING | WEDNESDAY, APRIL 6, 2011
[Work] Forget about the Social Media Revolution – It’s Time for Some Social Media Experimentation!
Figure out what works and what doesn’t. You won’t know what works until you try it, analyze the results, and incorporate your findings in how you refine your social media strategy going forward. I often get calls from potential customers looking for the secret ingredient to make them “successful in social media.
HUBSPOT | WEDNESDAY, MAY 16, 2012
[Work] 20 Clues Your Marketing Stinks, Straight From the Horse's Mouth
Great marketing makes us excited to be working in a trailblazing industry where other marketers are doing seriously innovative things to make marketing people actually like. 3) Mucked Up Mail Merges: While we applaud attempts at email personalization , it only works if you can execute correctly. Enter this blog post. effort. Tricksy.
HUBSPOT | TUESDAY, NOVEMBER 1, 2011
[Work] 3 Tips for Better Internal Marketing Communication
No single person working in isolation from corporate marketing, sales, product management, and customer support should develop the marketing plan. But how can you communicate the essence of your plan so the entire extended team will a) understand it, b) remember it, and c) echo the plan’s objectives and themes in their own work?
HUBSPOT | THURSDAY, MAY 15, 2014
[Work] Quit Cloning Content: Battling Crap Content Through Form
In the in-depth SlideShare below, I''ll dive into seven different content formats, e xplain when each format is appropriate to use, and provide a template for working with each format type -- to help lend some clarity to this content format conundrum: The Content Clone Wars: A Battle Strategy for Battling Crap with Format From HubSpot.
TOMORROW PEOPLE | WEDNESDAY, MARCH 7, 2012
[Work] Inbound Marketing Secret Ingredient of Effective Business PR
How to make PR work for your business. What has changed in PR? Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. There’s no doubt that developing a credible and consistent profile for your brand is as important as ever. Provides only a limited or one-off impact.
WINDMILL NETWORKING | FRIDAY, AUGUST 3, 2012
[Work] What is the Sentiment Analysis of YOUR Social Media Presence?
It is no different if they say they work at your company in their Facebook profile. As social media marketers , we are always interested in comparing the sentiment analysis of brands that we represent – and potentially using that as one metric to track the success of our social media programs. Phone interview was excellent.
B2B IDEAS @ WORK | MONDAY, APRIL 23, 2012
[Work] How to Frame Your B2B Messaging
We talk and think in frames, and frames work in relation to each othe r. So to make this work for you, you have to find out what frames are dominant within your target audience. Frames are an integral part of your B2B messaging. Framing. Humans make sense of the world according to frames. Frames & Cognitive Processes.
BLUE FOCUS MARKETING | MONDAY, FEBRUARY 4, 2013
[Work] Lessons for Small Business From the Top Marketing Professors
They should pick a platform that works with their intended customers and try a few different ways to engage people there. Just be yourself, see what works and do more of that. Approach your work and your business with steel-eyed honesty and clarity. Kent is also the author of 8 Mandates for Social Media Marketing Success.
MODERN B2B MARKETING | TUESDAY, NOVEMBER 29, 2011
[Work] Formulas for B2B Marketing
Make sure you check your work to see if your answers match the ones below. Its up to you to find the individual calculations that works best for your brand. by Maria Pergolino When it comes to online B2B marketing, too many people fancy themselves an internet guru. And some of their techniques can get pretty complicated. The trifecta.
NUSPARK | SUNDAY, DECEMBER 29, 2013
[Work] Buying Online Display; Click-through Rate & Conversion Considerations
Whether you believe online display works to build your brand and drive leads or not, the industry continues to grow. Understand how display works and its role within a multi-media digital mix. How has display worked for you? 'Have you clicked on a banner ad recently? Has the message engaged you? Assume clicks are a bonus.
ENGAGE | TUESDAY, MAY 28, 2013
[Work] 10 Mobile Trends for 2013 (That Brands Need to Embrace)
Be sure to work closely with IT and clearly express your needs to justify the shift in spending—remember, it’ll happen in small steps, not leaps. 'A revolution is upon us. Okay, so maybe that’s a little dramatic, but mobile is evolving and its value is growing with it. Hear that, businesses? Seems pretty definitive, right? Image: mikecogh ].
ENGAGE | TUESDAY, APRIL 12, 2011
[Work] 6 Content Marketing Lessons from Warren Buffett
Get to work and good things will happen. W arren Buffett would have made an excellent blogger. Unfortunately, he’s too busy finding places to stack his piles of money to give it a shot but he really could have been something special. He’s been through highs and lows in the stock market, and has always managed to come out on top.
FATHOM | THURSDAY, JUNE 26, 2014
[Work] 5 Ways to Share Financial Aid Information via Higher Education Social Media
Tales (or blog posts) from a work study student. Many new students who qualify for work study programs are unsure about securing a job and then keeping up with school work after finding one. few key results found by this survey include the following: 75.5% decided to enroll. Over 62% of the students who chose to. in 2004.
B2B MARKETING INSIDER | TUESDAY, JANUARY 3, 2012
[Work] 7 Things Marketers Should Stop Doing Today
Make sure you have the tools you need and understand the process inside your company well enough to analyze what really works. It’s that time of year when a lot of folks like to make resolutions. New beginnings and all that. Well I’m not gonna take the conventional path here. Stop making everything all about you. Stupid!”
MODERN B2B MARKETING | MONDAY, AUGUST 26, 2013
[Work] Be an Account-Based Marketing Champ in 5 Simple Steps
Landing a new valuable account takes a lot of time, work and cooperation within a company. Just as the same content doesn’t work with each prospect, you also need to discover and setup the optimized touch points for your lead nurture plan. However, when these efforts unite to hone in on these target accounts, the results are huge.
HUBSPOT | THURSDAY, APRIL 17, 2014
[Work] Google's New +Post Ads Now Available to Brands With 1K+ Followers
know what you''re thinking: Sure, this ad option seems cool and has been working for a national brand, but should I start throwing my budget into +Post ads? If you''re distributing poor organic content to Google''s Display Network with +Post ads that wouldn''t work without distribution, you''re gonna end up throwing some money down the drain.
AD YOUR COMMENT HERE | MONDAY, JANUARY 17, 2011
[Work] How important is the size of your social network?
But in order for that potential to pay off somehow, you want to expend the effort growing both the size of your audience as well as the density of its overall relevance to your work….So Reach ? You’ve probably heard this before, with some definitions being more clear than others. “Ok, bigger is better then!. social media
MARKETING INTERACTIONS | FRIDAY, AUGUST 21, 2009
[Work] What will your customers do?
Then you should plan to attend this webinar: The Details: Free Webinar: Putting Customer Value to Work: What Predictive Analytics Can Do for Your Bottom Line Date: September 9, 2009 Time: 1PM Eastern, 10AM Pacific Featured Speakers: James Taylor , CEO, Decision Management Korhan Yanak , Global CRM Business Analyst, Vodafone Group Anne Miley , Sr.
HUBSPOT | TUESDAY, MAY 7, 2013
[Work] HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again
2) Your sales rep can get emails or push-notifications whenever an opportunity she''s currently working mentions a competitor on Twitter. If you’re not a customer, but would like to see Social Inbox in action and go over how it could work for your company, you can get an early demo here Social Inbox Custom Notifications.
SAZBEAN | MONDAY, MAY 13, 2013
[Work] The Future of Facebook is…. Grey?
More importantly, look at the so-so record of marketers being able to use Facebook, as well as to accurately gauge how well their efforts are even working. 'Image via CrunchBase What is Facebook’s future? It seems to me, like it does to Derek Brown, that perhaps it’s stumbling slightly. Add to that the meh type of changes lately.
SAZBEAN | FRIDAY, MARCH 1, 2013
[Work] The Seven Stages of Small Business Success
What I’ve discovered in working with thousands of small businesses for the last decade is that there are seven stages of small business success. With 28 million small businesses in the U.S., it’s hard to be a member of planet earth and not have a personal connection to small business. Small businesses come in many shapes and sizes.
SAZBEAN | FRIDAY, JULY 27, 2012
[Work] Seven Key Questions Marketing Consultants Must Ask Their Clients
During this time, I’ve seen that the best sales and account managers I have worked with treat initial interactions with prospective clients as fact-finding missions rather than sales pitch opportunities. While this exercise of discovery can involve dozens and dozens of questions, I’ve narrowed down the list to seven key questions.
SAZBEAN | WEDNESDAY, JULY 11, 2012
[Work] Google Input Method offers a new translation method
It is easier to find solutions for untranslatable words with the way it works. Translations can lose the meaning of their original context if not done correctly. When looking to translate a word using an online tool or dictionary, the result you get doesn’t always have the same tone. Google Input Method takes translation to a new level.
SAZBEAN | MONDAY, MAY 7, 2012
[Work] Social Business: Where It’s Been & Where It’s Going
The best of “social business” is yet to come in my opinion and we have a lot of work to do in between. “Chasing the past, I stumbled into the future” – T A Sachs. I’ve always been a firm believer that in order to look to the future, we must look back to and fully grasp the past (and the present).
SAZBEAN | SATURDAY, FEBRUARY 25, 2012
[Work] Top Internet strategy, marketing and technology links for the week of February 25, 2012
Blogging: It’s all about doing the work (Jim’s Marketing Blog). Here are the top Internet strategy, marketing and technology links for the week of February 25, 2012… . The Four Starring Roles Every Business Project Needs (Marketing Profs). Is Your Business Strategy 2012-Ready? Take the Test. Marketing Profs). News & Notes
SAZBEAN | WEDNESDAY, DECEMBER 28, 2011
[Work] 16 Quick Ways to Squeeze More ROI From Your Blog
But did you know there are some things you can do on top of creating remarkable content that will make those blog posts work even harder for you? You’re a dedicated inbound marketer putting already strapped time and resources into creating content for your blog on a regular basis. 16 Ways to Squeeze More ROI From Your Blog Posts.
SAZBEAN | SATURDAY, DECEMBER 17, 2011
[Work] Top Internet strategy, marketing and technology links for the week of December 17, 2011
Reasons Why You Can’t Make Your Email Marketing Work (And how-to fix it) (Quick Sprout). Here are the top Internet strategy, marketing and technology links for the week of December 17, 2011… Three Things I Would Have Done Differently If I Started Blogging Today (Danny Brown). Steps to a Daily Blogging Schedule (ProBlogger).
SAZBEAN | TUESDAY, NOVEMBER 22, 2011
[Work] 8 Steps to Hosting a Successful Twitter Chat
Attend a few that interest you, and learn from what worked and what didn’t. A TweetChat is a virtual meeting or gathering of people on Twitter to discuss a common topic. But hosting a TweetChat also requires some thorough planning in order to be successful. Steps to Hosting a Successful TweetChat. News & Notes
B2B MEMES | FRIDAY, NOVEMBER 18, 2011
[Work] The Best Formats Are Invisible
The point of new media is immediacy, direct connection, and that works best when the format recedes into the background of your attention and becomes virtually invisible. MUD day 18: It’s a new dawn and I’ve awakened with my usual optimism and generosity of spirit restored. Today I see things a bit differently.
SAZBEAN | FRIDAY, OCTOBER 14, 2011
[Work] What it Means Today to be ‘Connected’
We need only keep an open mind and be on both “transmit” and “receive” to be able to find new, dynamic ways to work together and make the most of the synergies thus created. I was recently selected as one of Britain’s “best connected” women by Director , a business magazine.
SAZBEAN | TUESDAY, OCTOBER 4, 2011
[Work] HOW TO: Leverage LinkedIn for Your SEO Campaign
Let’s say you’re working on an SEO strategy for a new restaurant in Atlanta. There are two ways to conquer web marketing: good content and even better relationships. The problem is, any SEO pro has already identified this. Try targeting blogs as link resources. The first term you’ll use to search is “food blogs in Atlanta.” News & Notes
SAZBEAN | SATURDAY, AUGUST 13, 2011
[Work] Top Internet marketing strategy links for the week of August 13, 2011
What Works Better: Content or Contests? Here are the top Internet strategy, marketing and technology links for the week of August 13, 2011… 10 Social Media Marketing Tips to Kickstart Your Week (one forty). How to Make Sure Check-Ins Don’t Check Out: Five Location-Based Marketing Tips (Search Engine Watch). sysomos). eMarketer).
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, JULY 17, 2013
[Work] Example of an Elevator Speech You Don't Want to Emulate
Make sure to clearly articulate the value you bring to the companies you work with. 'The Minimizer. When asked the question “What do you do?” most people minimize their value. Minimizers position themselves by either their title or by their products/services. Their elevator speeches are brief and factual. I''m a consultant.". It''s boring!
WRITTENT | WEDNESDAY, MAY 7, 2014
[Work] SEO Copywriting: 25 Best Practices for 2014
There are many different opinions on what works and what doesn’t. How else will you know what’s working and what isn’t? Have any of the above best practices worked for you personally? 'To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. Write First. Engage. Inform.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MARCH 28, 2010
[Work] Can Twitter be used as a workplace tool?
Collaboration and Connection — Reading BlueTwit allowed employees to become aware of what their colleagues were working on in areas of the company they would not normally access. A recent research study by IBM indicates that micro-blogging sites like Twitter can be a powerful internal workplace communications tool. Why or why not?
MARKETING ACTION | FRIDAY, AUGUST 29, 2014
[Work] How to Create an Effective Video Marketing Strategy
For instance, if you’re making a video to explain how your product works, you should see an increase in sales after the video has gone live. Plus, Wistia and Act-On have worked together to create this integration that lets you use video calls-to-action within your emails ! Benefits of Using Video. Devising a Video Marketing Strategy.
MARKETING ACTION | TUESDAY, MARCH 18, 2014
[Work] Keep Calm and Learn How to Nurture Leads
The right one will work with you as an extension of your team and help you scale. It works; studies show nurtured leads close more often, with higher deal sizes. 'OR: 9 Simple Ideas for Integrating a Variety of Marketing Tactics in a Lead Nurturing Program. How do they put all these things in place to stay competitive? Lead nurturing.
JUNTA 42 | THURSDAY, APRIL 12, 2012
[Work] Content Marketing for In-Person Events: 15 Ways to Extend Your Reach
Here are 20 different types of conference formats that may work. What additional ways have you used that work? Last month we talked about public speaking and presenting tips for business and professional speakers. cmworld) for the event on as many slides as possible. This promotes customer and prospect sharing. Unbelievable.
IT'S ALL ABOUT REVENUE | WEDNESDAY, SEPTEMBER 25, 2013
[Work] 10 Data, Cloud, and Social Takeaways From Oracle OpenWorld 2013
Customers today and in the newer generations want things that are simple and have been engineered to work together. 'by Lauren Harper | Tweet this The city of San Francisco was transformed this week as Oracle OpenWorld took over most of downtown, and Treasure Island, too. – Oracle. Oracle. Mark Hurd , President, Oracle. Brian Curran.
VIDYARD | WEDNESDAY, JANUARY 8, 2014
[Work] What Game of Thrones & Broadcast TV can Teach you About Video Marketing
The benefit of working on a flexible, week-to-week schedule with an in house video producer is that you can modify your videos each week and improve their performance versus doing everything at the start where you don’t have the luxury to change anything that isn’t working. The new Downton Abbey was on! Ahhhh!
WRITTENT | TUESDAY, NOVEMBER 4, 2014
[Work] 5 Things You Can’t Blog Successfully Without
Updating is quick and easy regardless of which CMS you choose (it’s like working on MS Word), and you get total control of your blog. Additionally, you may want to work on the on-page SEO of your site, as search engines can deliver valuable free traffic. 'Blog successfully and you cam smile all the way to the bank. You just can’t.
SOCIAL MEDIA B2B | FRIDAY, FEBRUARY 15, 2013
[Work] 5 Ways to Use B2B Social Media to Break Company Silos
When marketing and sales work together to develop personas and social media content to address those personas’ issues, they both have skin in this game. Rather than share a customer presentation with your team by email, share it on your internal social network and tag it so others can benefit from your hard work. With silos.
MARKETING LEADERSHIP COUNCIL | TUESDAY, OCTOBER 9, 2012
[Work] Why Short Sales Cycles are Overrated
Instead, what the best commercial teams know (and I say “commercial teams” instead of “reps” because to do this right it takes both Marketing and Sales), is that they should be working to develop emerging demand. If you type “shorten the sales cycle” into Google you get over 200,000 hits with tips and tricks to get customers to close faster.
B2B CONVERSATIONS NOW | MONDAY, APRIL 2, 2012
[Work] Adopt Zero-Time Selling and Boost Sales Now
If you’re a seller and your prospects, or buyers, as we’ll call them, are working their way, step-by-step, through their decision-making process (otherwise known as the buying cycle), they won’t move on to the next step until their information requirements for the current step are completely met. It’s simple.
FEARLESS COMPETITOR | SATURDAY, MARCH 17, 2012
[Work] Superb guests on Mad Marketing TV this week! Interviewed by Jeff Ogden of Find New Customers
Rather, her researched, field-tested approach is about consistently applying a common sense process for listening to, working with, and tending to the needs of customers. Maribeth’s earlier career includes substantial work in business analysis, with over a decade of experience in solutions marketing. Let me introduce you to them.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MAY 26, 2011
[Work] Oracle Real-Time Decisions Empowers Business Users
The same goal definitions can apply to multiple decisions, reducing work and ensuring consistency. One of the few dependable rules in the software industry is that Suites Win. When a market first develops, it is filled with “point solutions” that do one function – say, send emails or analyze Web traffic. appear at a dizzying pace.
FEARLESS COMPETITOR | WEDNESDAY, MARCH 23, 2011
[Work] B2B Lead Generation: Edelman Trust Factor 2011: Credentials Count More Than Ever
Do Salespeople want more leads? Yes, indeed! Trust in experts rises—and after years of being at or near the bottom, CEO s see increase in credibility. If you are looking to improve sales leads using B2B lead generation strategies, you need to build trust with prospective buyers. This is just a small bit of what is in the full report. About Edelman.
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 7, 2011
[Work] How Do You Do It? – My super secret (shh!) 6 Tips for blogging success
Check out “ Developing an Integrated Content Marketing Strategy That Works by Joe Pulizzi, co-author of Get Content, Get Customers. B2B Lead Generation | 6 Tips for Blogging Success. Help us make September the best month ever for this blog. Tweet it, share it, email it – tell the world. 1,085 Posts. Over 63,000 viewers to date.
FEARLESS COMPETITOR | MONDAY, AUGUST 22, 2011
[Work] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
Determine the revenue capacity that would be available if your sales team spent more time working opportunities instead of looking for them. B2B Demand Generation | Why it belongs in Marketing – Not Sales. Want to truly understand the values of Find New Customers ? Then watch last Friday’s Laugh and Learn show? Great show! David.
SALES PROSPECTING PERSPECTIVES | FRIDAY, AUGUST 30, 2013
[Work] Sales Prospecting Perspectives Weekly Recap – Week of August 30, 2013
Friday: Stephen Wolff, Senior Business Development Rep at AG Salesworks, wrote Inside Sales Reps: Prepare for Fall by Organizing Your Work Life. 'I can''t believe it''s finally the end of August. Fall is creeping upon us, employees are returning from vacation, and students are returning to school. Now, on to the weekly recap.
SALES PROSPECTING PERSPECTIVES | FRIDAY, AUGUST 2, 2013
[Work] Sales Prospecting Perspectives Weekly Recap – Week of August 2, 2013
He worked with our COO Peter Gracey to see if our employees’ grit factor coincided with their sales performance. 'It’s finally August, the Sunday of summer. The scorching heat brings with it a bittersweet reminder that summer won’t last forever, and that fall is just around the corner. hope you’re embracing this month as well!
SALES PROSPECTING PERSPECTIVES | FRIDAY, JANUARY 25, 2013
[Work] Sales Prospecting Perspective Weekly Recap - Week of January 21, 2013
We had a shortened work week due to the holiday on Monday, but we were still able to get in a few great posts that I'll recap for you in a minute. First, as most of you are aware, I have a post to share with you that I read this week. In December, I had stumbled upon (bad pun intended!) Now on to this weeks recap. Tuesday, January 22, 2013.
SALES PROSPECTING PERSPECTIVES | TUESDAY, SEPTEMBER 4, 2012
[Work] Why You Need To Demand A CRM
It will work for you; it will increase your profit margins and will increase your client retention rates One of my first jobs out of college was a staffing and recruiting agent for Java developers. The office was in the heart of the city, but it was tiny, cramped and looked like a scene from the movie Boiler Room. This was 2006. In 4 weeks?
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, AUGUST 1, 2012
[Work] Why It May Not Be Your Demand Generation Program
understand this could be thinking outside of the box, but could it be as simple as your product either isn’t a fit in that target market, doesn’t work as well as you thought it did, or it doesn’t address the business pains like you thought it should. Your Product. Your Sales Team.
SALES PROSPECTING PERSPECTIVES | THURSDAY, JULY 19, 2012
[Work] Have You Refreshed Your Insides Sales Training Program?
was extremely impressed with their thought process and the amount of work they have put into a strong curriculum of training covering Call Strategy, CRM, Resourcefulness, and Client Communication. I recently sat in on a meeting with a team of BDRs and Management that are re-vamping the new hire training program. Learn. Practice. Shadow.
SALES PROSPECTING PERSPECTIVES | FRIDAY, JUNE 29, 2012
[Work] Single And Looking For Leads
When it works out, they’ll have someone to bring to their cousin’s wedding! I don’t know about you, but nothing gives me a greater sense of satisfaction than when I introduce two people and come to find out it has blossomed into a beautiful relationship. Yes friends, I am referring to my favorite sport, match making.
SALES PROSPECTING PERSPECTIVES | TUESDAY, JUNE 5, 2012
[Work] One Simple Sales Tip
During his career he worked for a commercial lumber company as their credit officer. I was able to get some quality time with my old man down the cape over Memorial Day weekend. In this role, he wasn’t required to glad hand everyone he met like the typical salesperson. Man would I have loved to be a fly on that wall!).
SALES PROSPECTING PERSPECTIVES | MONDAY, JULY 11, 2011
[Work] Don't Give Up On Those “Old” Sales Leads!
At first, I think we were all a bit unsure as to how this would work out – luckily we were pleasantly surprised by the end of the week. Last week my team truly made me realize how important it is for inside sales teams to never give up on nurturing their leads, no matter how “old” the lead is. What do you think
SALES PROSPECTING PERSPECTIVES | MONDAY, NOVEMBER 29, 2010
[Work] How To Motivate Your Inside Team Through The Holiday Months
You’ll find that your team really unites while working towards their number and this truly helps to keep the momentum going. We’ve officially begun the holiday season and it’s important for us all to stay motivated. If expectations like this are not made, it is easier for reps to get into a negative mindset.
SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 16, 2010
[Work] 5 Important Tips You'll Need To Be Successful At Cold Calling
Like any other well run organization I've worked for, we recognize that it's also up to us to provide the infrastructure to ensure a reliable lead volume from the team. At times it can be difficult for us to sum up the keys to success for any of our new hires that walk into the door here at AG. You will get blown off.
SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 16, 2010
[Work] 5 Importants Tips You'll Need To Be Successful At Cold Calling
Like any other well run organization I've worked for, we recognize that it's also up to us to provide the infrastructure to ensure a reliable lead volume from the team. At times it can be difficult for us to sum up the keys to success for any of our new hires that walk into the door here at AG. You will get blown off.
SALES PROSPECTING PERSPECTIVES | MONDAY, AUGUST 30, 2010
[Work] Does your inside sales team have the tools to succeed?
have had the opportunity to work for a variety of clients. So, you have set your next years goals. You know what revenue numbers you need to hit and you have established the campaigns and marketing events that are going to get you there. Now you need to execute and follow up on your leads. Is your website up to date? Do you have case studies?
SAVVY B2B MARKETING | WEDNESDAY, AUGUST 5, 2009
[Work] When Sales is from Mars and Marketing is from Venus
I have worked on retainer in the marketing departments of a few larger companies. am usually brought on for a special project, or to ease the crunch of a new product release. On one of these occasions, there were no cubicles available in the marketing area, so I got assigned one a little further out, near the sales team.