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  • MARKETING ACTION  |  TUESDAY, JUNE 24, 2014
    [Work] Singin’ the Blues: Client-Agency Breakup Songs … and How to Prevent them from Replaying
    I worked at a creative agency for several years. One day I might be writing web copy advertising snowboards; the next day I’d work on an interactive game promoting an animated movie. Working with talented, creative people was a real joy. think one of the problems at the agency I worked for is that we grew too big too fast.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 13, 2015
    [Work] Top 10 Guests on Marketing Made Simple TV
    The new show needed a name, a logo and I wanted to make it better and better, so Marketing Made Simple TV was born I worked hard to make it better and better for the show viewers and guests, like making it shorter and getting into the show faster. ” with them. ” Mad Marketing TV was Act-On Software’s show. https://www.
  • HUBSPOT  |  TUESDAY, MAY 7, 2013
    [Work] HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again
    She can then use that to respond in a relevant way, or enroll that lead in a workflow that will send them interest-based email and personalize the content they see next time they''re on your site. 2) Your sales rep can get emails or push-notifications whenever an opportunity she''s currently working mentions a competitor on Twitter.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 11, 2016
    [Work] The Four C’s of Marketing Orchestration Testing
    Working within the Strategic Services team, one of our core competencies is to empower our clients to get the best out of the platforms that they use by doing many different things; one of the most important is testing! How many times have you sat around and thought “What should I test to increase my marketing’s effectiveness?”
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 18, 2013
    [Work] It’s Time For CMOs To Tap Into The Power Of Personalization
    Data can be one of the most inexpensive and smart listening tools a brand can have in its arsenal. I can’t stress enough the importance of brands analyzing what works and what’s missing the mark with all of their design changes through A/B and multivariate testing. Posted in eCommerce Optimization Personalization. Make data your best friend.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 21, 2015
    [Work] Happy B2B Customers Can Get You More New Customers
    Figure out what works best for you. The key to making this work is to make it easy for them and to get them started yourself. As we all know, word-of-mouth is the best marketing channel there is. Social media gives us the opportunity to create and scale word-of-mouth on a level that was impossible a few years ago. Build a relationship.
  • MARKETRI  |  MONDAY, OCTOBER 28, 2013
    [Work] Does Your Law Firm Need More Than One Marketing Plan?
    While it may seem like more work, there are many reasons for having distinct plans, which include: Messaging: The messaging used in segment marketing plans should emphasize “what’s most important” to a distinct target market. When it comes to products, the smart phone is a perfect example. Carve out a niche! Website.
  • MARKETRI  |  THURSDAY, MAY 30, 2013
    [Work] Five Types of Content Your B2B Firm Should Have on SlideShare
    Don’t let your hard work waste away at the bottom of your documents folder. SlideShare , a social network for sharing slideshow presentations and other text-based content, has long been one of the most undervalued and underutilized tools in the content marketer’s arsenal. Has your firm shared content on SlideShare?
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 23, 2015
    [Work] Open Your Eyes To Open Source
    When a developer knows their code is open for the hundreds of thousands of active community members to use and judge, they are more likely to produce higher quality development than someone who can hide their work under a commercial license. What is Open Source? Unlike commercial propriety CMS software, open source is just that – open to all.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 31, 2016
    [Work] 3 Ways to Gauge Your Team’s Marketing Maturity
    As an Enterprise Business Consultant, I work directly with many of our customers—some who are just getting the ball rolling and others who are marketing veterans. It’s how they can share measurable results from all of their hard work. Author: Jessica Minasian Are you on top of your marketing game? Data Never Looked So Good.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 20, 2014
    [Work] What Is Content Marketing? It’s Starts With Culture!
    But every failure provides insights into what works. I was recently interviewed by an international business rag on content marketing. They asked me things like what is it, why anyone should care, how to do it well, etc. We all know content marketing is nothing new. Hopefully, you’ll get some answers here. It is not a campaign. Learn.
  • SALESFUSION  |  THURSDAY, MARCH 20, 2014
    [Work] Salesfusion-Sponsored Study Points to Pain in B2B Lead Generation
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • SALESFUSION  |  MONDAY, MARCH 3, 2014
    [Work] Inbound Marketing Software
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. [one_half valign="middle"] Partner Portal. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. Batman had Robin… You have SalesFUSION.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 20, 2016
    [Work] Activate Your Fanbase With User-Generated Content
    Savvy marketers are starting to mix UGC into their email marketing campaigns — and it’s working. Photos might work well for one brand, while testimonials work better for another. In the digital era, everyone is a content creator, and that’s great news for marketers. Get Our Newsletter. All rights reserved.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 4, 2014
    [Work] The Good, the Bad, and the Ugly in Using Customer Data for Marketing
    On the other hand, this means that marketers must work closely with the legal team members within the business, hire outside consultants or hire staff responsible for monitoring and ensuring compliance with relevant regulations – in all cases this means additional costs that come out of the marketing budget. increase in customer satisfaction.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 16, 2016
    [Work] How do you build a content strategy when a market is already littered with “experts?”
    If you’re facing tough marketing strategy problems, perhaps we could work together to get things moving in a positive direction for you. There are many brand publishers vying for the attention of consumers. Some of the experts offer sound advice; some do not. And I like big questions. Define the message. What is the story? Instagram?
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Work] 8 Ways to Build Successful Business Relationships
    Learn about your customers’ businesses, talk to your employees about their life outside of work, just show that you care. The key to success is knowing how to build and maintain relationships. We talk a lot about our customers, but it’s important to also not neglect your vendors, employees, and even your competitors! Be Honest.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 13, 2012
    [Work] Content Marketing Metrics: What To Count, How To Count It
    You’ll not only get a great picture of whether you’re succeeding, but knowing what works and what doesn’t will help you do more of the former and less of the latter. Photo credit: e y e / s e e. The most reliable way to do that is to define and track metrics over time. First, let’s discuss what metrics we’re talking about.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 14, 2012
    [Work] 10 Social Media Risks MOST Companies Are Too Afraid to Take
    And the more risks brands take, the more we learn what works and (unfortunately) what totally backfires. It's easy for them to be funny," you say, "they work in branding and design!" You don't have to work in a hip industry to be funny in social media. There was a time when just being in social media was a risk for companies.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Work] Mastering the Art of the Ecommerce Microconversion
    And it works, obviously, or we wouldn’t still be here. Even if the buyer doesn’t complete the purchase this time, they’ve given you something to work with. See how these things work? Marketing automation is the very core of HubSpot’s abilities. How can you tell which is which without the benefit of meeting in person? Ecommerce
  • SALESFUSION  |  TUESDAY, JANUARY 14, 2014
    [Work] How to Write like a Writer
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. [one_half valign="middle"] Partner Portal. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. Batman had Robin… You have SalesFUSION.
  • SALESFUSION  |  MONDAY, NOVEMBER 25, 2013
    [Work] Nine Things Sales is Thankful For
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. [one_half valign="middle"] Partner Portal. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. Batman had Robin… You have SalesFUSION.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 27, 2013
    [Work] Top 10 Peter Drucker quotes on Business Management
    Most of what we call management consists of making it difficult for people to get their work done. Buffer The Greatest Hits of the business management expert Peter Drucker. He was also a leader in the development of business management education, and he invented the concept known as  management by objectives. [1]. Which is your favorite?
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 19, 2011
    [Work] How to Get Linkedin Recommendations
    This profile was also featured in the popular book for job-seekers, Get Back to Work Faster.). B2B Lead Generation | Linkedin Recommendations. Linkedin is the premier business social network and to have a good profile, you need recommendations.  But how? Every business person needs a Linkedin profile – with a photo and recommendations.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 28, 2012
    [Work] How To Build Your Personal Brand and Advance Your Career
    While many of us use social media to connect with friends and colleagues, to share our favorite photos and to exchange lots of information, how many of us are actively working to build our personal brands? Should we bother? Won’t our managers wonder why we have the time to tweet and post and +1 when we should be “doing our jobs?”
  • BIZNOLOGY  |  FRIDAY, JUNE 26, 2015
    [Work] Five B2B marketing beliefs and trends debunked
    Simply because the marketing strategies, tactics and solutions so proudly promoted in B2B don’t work across these multiple markets in the same way.  First a disclaimer – I’m an “old” salesperson!  Here are my top five beliefs and/or trends that seem wrong or wrongheaded, and need someone to shine the light of day on them. B2B is a market.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 2, 2014
    [Work] 8 Ice Bucket Challenge Social Media Take-Aways for Nonprofits
    Claire brings 30 years of frontline development and marketing leadership experience to her work as principal of her social benefit consulting firm, Clairification. In The Remarkable “Wet Blanket Challenge” Roger Craver and Tom Belford write about those who are pooh-poohing the Ice Bucket Challenge, claiming that it was a product of pure luck.
  • GREAT B2B MARKETING  |  THURSDAY, JANUARY 10, 2013
    [Work] Marketing Can Be Amusing
    And while the outcome wouldn’t have been amusing, the thought certainly was. • A CMO told me that social media marketing never works and stated that it is a total waste of time and money. The CMO was entitled to his opinion, but this did not negate the truth: Social media marketing works if you do it right.  Now that’s amusing.
  • GREAT B2B MARKETING  |  TUESDAY, JULY 26, 2011
    [Work] Where to Find B2B Sales Leads
    Email Marketing – Email works well, assuming you have a qualified list of opt-in subscribers. You can work a deal with these companies to swap a certain number of prospect names and contact information. The key to success is to constantly supplement your existing lead generation efforts with new sources.
  • WRITING ON THE WEB  |  TUESDAY, OCTOBER 4, 2016
    [Work] Compelling Newsletter Content:2 Big Problems
    When I’m working with my clients on their newsletters, I often find one of two problems (or both): lack of clarity and lack of connection. From what I see, many small business professionals struggle with writing compelling newsletter content. It’s not easy. Problem #1: Lack of Clarity. Solution #1: Create Clarity. Brains love order.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 3, 2015
    [Work] Content Marketing and EGC: 4 Things Nonprofits Must Know
    Claire brings 30 years of frontline development and marketing leadership experience to her work as principal of her social benefit consulting firm, Clairification. Have you ever heard of EGC? Well, guess what? EGC may be 2015’s most powerful marketing abbreviation. CFRE contributes a monthly column on Social Media and Nonprofits.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 7, 2016
    [Work] The Marketing Technology Landscape: An Interview with Scott Brinker
    Can we find something that works for us? " Does this speak to the need for the CMO and the CIO or CTO to really be working closely together? Scott Brinker is co-founder and CTO of the interactive content marketing firm ion interactive and author of the chiefmartec.com blog. Is it trending up or down over the past few years?
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Work] 6 Careless Mistakes That Lead to Inaccurate Buyer Personas
    And the pain points of current customers are different than those of someone who''s never worked with you before. If you can convince them to work it into their conversations, have your sales reps ask potential buyers questions like, "How did you hear about us?" Gift cards work well. 5) Letting Your Persona Photo Drive Your Insights.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 28, 2012
    [Work] 7 Companies That Jumped on a Viral Craze at Just the Right Time
    Whatever works. Needless to say, piggybacking on the success of the Old Spice video's tone and theme worked pretty well here. And if you've been following their work on Twitter via the Curiosity Rover , you know they're not just a one trick marketing pony. Remember what you thought when you first saw the Old Spice guy? Maybe.
  • WRITTENT  |  TUESDAY, AUGUST 6, 2013
    [Work] 13 Time-Saving Blogging Tips from the World’s Busiest Marketers
    Unless your company is in a position to hire a dedicated, full-time content creator, it can be challenging to work blogging into an already busy work schedule. Timeboxing adds focus and urgency that helps you move more quickly through your work.”. How do you manage to create content without any time to blog? Outline on the Fly.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 27, 2014
    [Work] Oh Shiny! Cool Marketing Technology I'd Evaluate in Detail if I Didn't Keep Getting Distrac.Oh Shiny!
    By accessibility, I mean just about any company can use them: there’s no installation fee, implementation takes a few hours of work (spread over a week or two), there are prebuilt connectors for common shopping carts, pricing starts at $75 per month, there’s a money-back guarantee of 10x ROI, and the actual modeling is fully automatic.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Work] How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy
    The more Snaps you send and engage with, the better your understanding of how the platform works will be. 2) Create a plan for measurement. This is an especially interesting tip if you work at a company with global offices, as it can help you piece together interesting stories from all over the world. Point and shoot! Add Friends.
  • ACT-ON  |  TUESDAY, MAY 24, 2016
    [Work] Demand Generation 101: 7 Tactics For Generating High Quality Leads
    Cookie-cutter marketing content and one-size-fits all communication does not work in this new environment. And according to Forrester’s B2B Social Technographics , fully 100% of business decision-makers use social media for work purposes. You should work to inspire your audience consistently. That’s where demand gen comes in.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 21, 2013
    [Work] Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled
    Most Marketers Measure Marketing Activity and Not Business Outcomes – Marketing Metrics are not working – a study finds. They work with the world’s leading professional services, technology, and communications providers to generate increased demand, strengthen customer relationships, and improve brand differentiation.
  • ANNUITAS  |  TUESDAY, MAY 6, 2014
    [Work] Managing the Talent Shortage and Skills Gap of Demand Generation Marketers
    In the meantime, they are assigned to project teams where they are able to bring value by using their existing experience and work side-by-side with their coach on implementing the new skills are learning. It is expected this shortage will worsen as the demand increases for marketers spurred by global economic recovery. Citation. 1.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Work] Your Guide to Starting a Successful Inbound Marketing Career [Free Kit]
    It's your online profile, your connections, the content you're choosing to relay online, your personal website, and examples of previous work that show hiring managers you're an awesome fit. "Find a job," they said. It'll be easy," they said. Ahh, if only. It doesn't help that competition is on a global scale. and much more! Click to Tweet.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Work] What Is Digital Marketing?
    Does Digital Marketing Work for All Businesses? Digital marketing can work for any business in any industry. Research reports and new data for your industry can also work for the awareness stage though, as they’re often picked-up by the media or industry press. People spend twice as much time online as they used to 12 years ago.
  • HUBSPOT  |  FRIDAY, AUGUST 23, 2013
    [Work] Why Do Mobile Banner Ads Stink So Much?
    The mere thought of losing our beloved device is terrifying -- they help us with almost all of our needs, from dating to working to dining. When it comes to mobile advertising, less is more. We''ve all seen a barrage of under-pixelated, tiny banner ads -- there''s nothing useful or valuable about that. As an industry, we’re doing it wrong.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 18, 2015
    [Work] Why do you need social media listening to understand customers?
    Some people still believe that social data is not accurate enough to use for market research, but it actually can be if you work with the right company. Clients speak with me all the time about all the things that they do to understand customers. But no matter what you do, you still need to use social media listening. Like this post?
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 6, 2012
    [Work] Drive B2B Channel Sales With Social Media Content
    Social media works best for B2B companies when people connect directly around topics they are passionate about. Connections work even better when no one in the group is pushing a particular agenda. Channel partners know the niche and know the clients. They also have an independence that provides both authority and authenticity.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 2, 2016
    [Work] Your digital PR needs to account for emotions
    The photos were accidentally discovered after his death and are what people really consider ground-breaking in his work. I have been struck over the last couple of years as to how much our emotional reactions to stories have changed what happens in public relations. But video seemed to take it to a new level. PR needs to step up–again.
  • HUBSPOT  |  TUESDAY, JANUARY 28, 2014
    [Work] 9 Revealing European Content Marketing Trends to Watch [New Data]
    Tweet this stat ). 7) Content marketing works very well for lead generation and customer acquisition. It always helps to know how you stack up in this wide world -- especially if you''re in the content marketing business. Driving Content Marketing Success in Europe - 2014 from HubSpot All-in-one Marketing Software. Tweet this stat ).
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Work] How to Pull Off Coca-Cola Marketing on a Diet Coke Budget
    When Coca-Cola was working on expanding their global presence and had the goal of doubling in size within the next ten years, they learned that 50% of teens and young adults in Australia had never tasted a Coke. Check out how the campaign worked out: One Way to Model This Strategy: Personalization. Whoa, meta, right?). We get it.
  • INTEGRATED B2B  |  TUESDAY, NOVEMBER 27, 2012
    [Work] Brian Walker of Hybris: If you don’t know your clients’ online buyer behavior, you will soon lose out
    Employees now want to use the same technology and tools at work they use in their personal life and the same holds for getting things done. What do the findings mean for knowledge-intensive B2B companies working with more advanced solutions? But how frightened should B2B suppliers really be? What does this mean?
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 8, 2013
    [Work] Marketing Recruitment is Broken Part 1: Bethany’s Revenge
    Tell me,” she will whisper, “about a time when you thought of bringing a gun to work?” And don’t try to ask Bethany any questions that aren’t in the Job Description: “What is the work environment like?” Meet my friends Pam and Ron. Pam has been trying to hire a marketing specialist for months. He’s a good fit for Pam’s job.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 16, 2013
    [Work] Ask the Author Series: Featuring Gary Walker, Author of The CustomerCentric Selling® Field Guide to Prospecting and Business Development (Part 2 of 2)
    In Part 1 of this post, we chatted with Gary about prospecting and how technology has changed the way we work forever. Many experienced sales people who have read the book and/or have attended a work-session claim that it takes the mystery out of prospecting and gives them a ‘prospecting process’ and ’prospecting tools’ that they never had.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Work] Keyboard vs. Pen: What's the Best Way to Take Notes?
    Handy Tips for Taking Better Notes: At the end of the day -- with all research aside -- the most productive way to take notes will ultimately boil down to what works best for you. Want to work on developing your content skills even further? Growing up, I was fascinated by my mom's shorthand notes. And as it turns out, she was right.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 16, 2015
    [Work] 4 Tips For An SEO-Friendly Website Architecture
    Search engine spiders crawl websites by working their way through your navigation and internal links. While it’s common knowledge that your site architecture and menu structure can affect the ease and usability of your website, you may not know how much of an impact your site architecture can have on your SEO efforts. B2B Web Strategy SEO
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 2, 2012
    [Work] Why Small Businesses Need Smart Marketing
    After all, that customer is doing some advertising work for you. Find mutually beneficial ways to work with other businesses that complement your own. Photo credit: Wikipedia. Small businesses need loans in order to take product and service ideas to the next level. Monetize your customer referrals. Make sure you can be found online.
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Work] Don't Want Your Face Plastered All Over Google? You Have a Few Options
    If you''d like to continue interacting with things, and/or you''re worried about whether the opt-out will always work (I get it, I''m a paranoid person, too), you could simply change your Google+ name and photo. Last week, Google announced it''d be using users'' pictures (age 18+ only) in its advertisements, starting November 11, 2013. Great.
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Work] 9 Brands With Brilliant Facebook Marketing
    And not only is it fun, but it works. They also take common workplace acronyms, like PTO and ETA, and change them into non work-related phrases. This strategy emphasizes work-life balance, while also showing how Microsoft products can be used for both work and play. Is it on the decline? Number of Likes: 22.6 million.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 24, 2015
    [Work] Learn What AEC Clients Want, Straight from the Source
    The developer stated that he has his preferred three architects because they work in his sector. Each panelist, public and private, noted a challenge with funding and finding the dollars to do the work, whether it is investments, tax credits, or the life cycle ROI of building green. We asked the panelist how they find new vendors.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 5, 2013
    [Work] Top 50 Sales & Marketing Influencers for 2013
    Your Sales Management Guru Blog Author on “Top 50 Sales & Marketing Influencers” List  . Speaker, consultant, and author Ken Thoreson’s updated Sales Manager’s Tool Kit now available   . KNOXVILLE, Tenn., One of the new approaches we’re taking with sales organizations is Business Guidance Selling.” . About Ken Thoreson.
  • HINGE MARKETING  |  TUESDAY, APRIL 7, 2015
    [Work] Developing Differentiators: How Research Can Help You Pass the Test
    Differentiators like “we have quality staff” or “we provide great customer service” may be true, but these are boxes that most clients expect to be checked when working with any professional services firm. When a prospect is evaluating you, your differentiator is what may tip the scale in favor of your firm.
  • TONY ZAMBITO  |  THURSDAY, MAY 5, 2011
    [Work] Turn B2B Buying Into a Social Experience
      Today, a more intelligent and social approach means buyers and sellers working through issues simultaneously to map directly to the goals of the buying organization. Image via Wikipedia. B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    That is, until now. 
  • HUBSPOT  |  THURSDAY, AUGUST 8, 2013
    [Work] 75 Free Stock Photos to Use in Your Marketing [Free Download]
    We went to work and are offering 75 free stock photos for you to download and use for your business. We''ll show you a few ways you can use them to give your marketing content some pizazz -- as well as some tips that''ll make the stock photos work even harder for you. Turns out another internet. person. That''s when hit me. Ta da!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 6, 2011
    [Work] The hidden costs of social media conversation
    Whether you work for a company, a hospital, a university, or a non-profit, peel the onion enough and it all gets down to marketing and money.  So how did we get hung up on the social media “conversation” as a goal of its own?  What Undoubtedly it worked — and still does — with powerful efficiency.  make money.
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 4, 2013
    [Work] Lessons for Small Business From the Top Marketing Professors
    They should pick a platform that works with their intended customers and try a few different ways to engage people there. Just be yourself, see what works and do more of that. Approach your work and your business with steel-eyed honesty and clarity. Kent is also the author of 8 Mandates for Social Media Marketing Success.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 29, 2015
    [Work] 8 Tips to Jump Start Your Account-based Marketing
    Once you identify opportunities and develop your marketing strategy, you need to formalize how marketing and sales will work together. Account-based Marketing (ABM) has descended on the marketing industry like that hot new restaurant that opens in town – everyone wants to check it out and see if it lives up to all the hype.
  • CHRIS KOCH  |  FRIDAY, APRIL 22, 2011
    [Work] Marketing’s golden opportunity in innovation
    They were the only C-level executives involved in all the efforts to rethink the ways that companies did work across the entire organization. Innovation is becoming more external to companies and more social. Even funding for innovation is becoming more external and social. Social media management and innovation. And will CEOs let them?
  • B2BBLOGGERS  |  THURSDAY, AUGUST 12, 2010
    [Work] Lead Nurturing Best Practices [#B2BChat] | B2Bbloggers.com - B2B.
    Success hinges on planning, creativity and technology working in tandem. What’s the sort of content that works well for lead nurturing? Lead-nurturing campaigns therefore become imperative for transforming prospects into sales-ready opportunities. How can it be effectively marketed? What have the results been to date? Or Does It? 5.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 14, 2015
    [Work] How To Estimate Inbound Marketing ROI [Calculator]
    Closed loop marketing relies on data from prospects that enables sales teams to report what happens to leads so that Marketing can do more of what’s working and less of what’s not working. Instead, marketing works with sales to provide relevant insights and intelligence based on the lead’s digital body language. certainly do.
  • SNAPAPP  |  MONDAY, NOVEMBER 24, 2014
    [Work] The Role of Revenue Marketers in the Modern Marketing Department
    Vanessa spends a lot of time thinking about the return on our marketing activities here at SnapApp. “As a Marketing Manager, I’m always thinking about ROI,” she told Allocadia. “I see marketing as a giant puzzle, and I love figuring out how it all works together and finding the big picture.”. First up?
  • CONTENT STANDARD  |  MONDAY, MAY 16, 2016
    [Work] What’s the Difference Between an Experience and a Customer Experience?
    Product, sales, marketing, and others all work to optimize and improve their slice of the internet, siloing innovation and breaking up customer experience design. Everyday life is a series of experiences, from battling traffic on your way to work to sitting in a meeting. One set of marketers works at improving the customer experience.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 12, 2014
    [Work] 3 Significant Trends Impacting Marketing Leaders Now
    Instead of all the time being spent working with the customer they’re spending their time syncing and integrating and maintaining and always updating all these disparate databases, content repositories, analytics engines, campaign reports and UIs. Check out the podcast here (form required). Marketing Efficiency
  • LATTICE  |  TUESDAY, NOVEMBER 10, 2015
    [Work] Does Your Team Have the Right Skills to Deploy Predictive Marketing?
    Organizations need highly skilled professionals, versed in everything from data science to content development, to make their analytics efforts work. Predictive analytics skills are in great demand. In terms of skills sought, analytics/predictive analytics are in high demand at more than two-thirds of organizations. It requires ideas.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 2, 2013
    [Work] How Sales Should Deal with Receptionists – the NIZ area
    Why does this work so well? How to Ensure Receptionists Don’t Stop You. Special promotion for July 2013. One of the persons who fills out the form on the top right of this blog will win a free $50 iTunes gift card. Winners will be notified via email in early August. Sales tips like these are so important, I want to share them with you.
  • CRIMSON MARKETING  |  FRIDAY, JUNE 26, 2015
    [Work] Content Mapping: Why It’s Important to Your B2B Buyer Personas
    “Certain types of content work better at some stages than others. Did you know that 42% of B2B marketers publish new content multiple times per week? For some of you, that means new content  daily. Many marketers “have fallen into this cycle of churning out as much content as possible, but is this really the right approach?”
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 13, 2012
    [Work] Big Data For Marketing: I Want My Real-Time Dashboard
    But when compared relative to your product’s market share, or when compared to your competitors, or when compared over time, this metric can help you determine if your content marketing is working. “Data is the new oil.” ” That was one of my favorite quotes from a conference I attended earlier this year. Photo Source.
  • CONTENTLY  |  WEDNESDAY, JUNE 29, 2016
    [Work] 7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers
    BuzzFeed’s Pound technology does a great job of showing how this works.) ”) If video takes a hit, those publishers will have their work cut out for them. 7. The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. It will. Shock. 2. Denial. 3.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 14, 2012
    [Work] Select the Right Keywords for SEO Success
    It isn’t going to do all of the work for you. Photo credit: Rubber Dragon. An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Google offers a great keyword tool that is free to use.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Work] Introducing The Definitive Guide To Digital Advertising
    Whether you’re working in a B2B or B2C company, before you move forward with developing and placing digital ads, you must first come up with a viable ad strategy. Author: Ellen Gomes Advertising today is not the advertising that’s featured on the hit TV show Mad Men. Advertising has evolved. What Is Digital Advertising?
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 29, 2015
    [Work] B2B Marketing: I’ll Take Results Over Superlatives, Any Day
    My father actually told me that if I just worked hard I would get ahead – that I didn’t need to “toot my own horn.” Marketing guru. Social media expert. Digital genius. Dynamic speaker. Prolific writer. Does anyone really believe these words when they read them on a marketing provider’s website?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Work] The 6 Top Marketing Talks From 2015's Biggest Events [Limited Time Videos]
    In this session, Lexi Mills shows you how to apply strategies used in emerging markets to grow the success of your PR, SEO, and content work from bathrooms to rock bands. 2) "Reverse Engineering Successful Content". Every year there are tons of amazing marketing events held around the world. Lexi Mills , Head of Digital at Dynamo PR.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 3, 2014
    [Work] StrongView Moves Beyond Email to Real-Time, Contextual Marketing
    Although StrongView’s vision is far from unique, they have carefully worked through the implications to define and deliver a complete solution. Today''s email vendors face an interesting business challenge. On one hand, building a high-volume email engine is a lot harder than you’d think, so business is strong despite near-commodity status.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 2, 2012
    [Work] 9 Elements for a Successful Marketing Program Mix
    Demand generation managers typically work on a monthly, quarterly, or annual schedule and often tie their campaigns to particular initiatives developed by the corporate marketing or product marketing teams. Time of month or quarter: Let’s say your company works on quarterly budgeting and planning cycles. Why not? What do you think?
  • CEROS  |  MONDAY, JULY 25, 2016
    [Work] 10 Marketing Tools for Visual Content Creation
    There are a ton of programs, but not all of them are simple enough for design n00bs to use. I can do basic layouts in InDesign and graphics work in Photoshop, but I’m by no means an artist. But even before I started working at Ceros, I fell in love with the beautiful interactive content that people are creating with it. PicMonkey.
  • SAZBEAN  |  MONDAY, DECEMBER 29, 2014
    [Work] Three Actionable Insights from Google Analytics
    By analyzing what doesn’t work about your website, you can then take the steps necessary for fixing it, hopefully increasing visitor interaction—and, eventually, sales. Analytics are amazing tools that allow you to gather valuable insights about nearly every aspect of your business’s website. Because, you know, it’s free.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, MARCH 16, 2012
    [Work] Never Write a Sales Proposal Without Asking This First
    Dan Markowitz , president of TimeBack Management and author of A Factory of One is always looking for ways to cut out unnecessary work that don't help you achieve your primary goals. That's why, instead of drooling when a prospect wants a sales proposal for him, he's now doing this. __. No longer. Now I ask, “Why bother?”
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 12, 2014
    [Work] 5 London Attractions to Enjoy During Modern Marketing Experience Europe
    The National Gallery - The National Gallery hosts work from famous masters of art, including Leonardo da Vinci, Raphael, Titian, Rembrandt, Van Gogh, Goya, Constable, and Hogarth. As we gear up for Modern Marketing Experience Europe , 14-16 October, at the Hilton Metrople, we wanted to share some special local scoop. Marketing Efficiency
  • HINGE MARKETING  |  THURSDAY, JANUARY 28, 2016
    [Work] Developing Your Firm’s Next Generation of Industry Experts
    They actually come from people that have never worked with your company. That individual might say, “I’ve never worked with them, but I believe they can help you with that challenge.” But you must go beyond doing good work and following up on client-based referrals. Two major changes of note are. True, 62.4%
  • BIZIBLE  |  FRIDAY, JULY 29, 2016
    [Work] How We Reached $15K in MRR from Our B2B Marketing Blog
    Takeaway: Encourage idea sharing, work in teams during content production, and make sure that feedback is shared. We’re a content first marketing team at Bizible, and our blog is a major component of our content strategy. In late 2014, we set a goal of reaching $10K in blog-driven MRR. We Kept The Quality Bar High and Stayed Patient.
  • HALEY MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Work] Book Review: “The Mac is Not a Typewriter”
    admit, I may have used a hyphen between dates once or twice (the proper punctuation between ranges is an en dash), however, I do my best to remember what I can, and implement what I’ve learned in my own work wherever possible. Almost everybody is guilty of typographic errors, even C-suite professionals. I
  • BIZIBLE  |  WEDNESDAY, APRIL 6, 2016
    [Work] How To Set Marketing Goals, A Management Guide To Revenue Generation
    Tactics like account-based marketing (ABM) work great for converting opportunities to customers. This saved time can be used for more important work like optimization. A marketing goal is so much more than a target objective. Good marketing goals are a prescription for action, telling your team how to reach them. Past success.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [Work] AEC Professionals: Collaborate with Your Marketing Teams for Competitive Advantage
    They have billable hours and work directly with clients. It’s time to put your high visibility experts together with marketing and let them work in unison to grow the firm. When marketers and technical experts work together, they both learn. These industry and technical folks, after all, are on the front lines.
  • HUBSPOT  |  MONDAY, MAY 16, 2016
    [Work] The 5 Most Common Mistakes Made By Veteran Inbound Marketers
    As a part of our process of determining how we will work with clients, we typically conduct an assessment of their overall demand generation strategy and execution. When we create personas for our clients, we work to identify three types of personas: Primary personas : These are the decision makers or key players involved in your sale.
  • VOLACCI  |  MONDAY, FEBRUARY 3, 2014
    [Work] Delegation [Ben's Productivity Podcast]
    Delegation is where you assign work to someone that reports to you or someone that you work with for them to get done instead of for you to do that work and I think delegation is one of the most powerful things that can make you effective as an executive. Today''s tip: Delegate.  . It''s the one of delegation versus abdication.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Work] So You Just Hired an Agency: Here's How to Start Off on the Right Foot
    What worked? Establish upfront how you want to review the work and the type of deadlines you can work under. This also helps you to see what the agency is working on and how projects are progressing, meaning there''s one less thing you need to worry about each day. So, you’ve been wooed and won over by an agency.
  • ANNUITAS  |  WEDNESDAY, JANUARY 4, 2012
    [Work] 2012 Resolutions for the B2B Marketer
    During construction, we lived in a rental about two miles away which gave us the opportunity to drive by and watch the work on our new home progress.  Resolution #4:  Work at It. When pressed on these comments, Tebow’s response is always the same, “I am going to keep working hard to be the best NFL quarterback I can be.”.
  • HINGE MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Work] The Top 11 Mistakes Your B2B Website Should Avoid
    Attracting a potential new client is hard work no matter what, so the last thing you want is to have your website turn those prospects away. Make your website work for you, not against you, by avoiding these 11 website mistakes: 1. You’ve worked hard on your website, so make sure it is ranking for people to find you!
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Work] 10 Common Marketing Terms That You Won’t Hear In 10 Years
    There will still be plenty of work for SEO specialists willing to evolve with the technology and the business but in 10 years search engines will be so advanced that they’ll know before we even put our cursor in the Google text box what we’re looking for. The world sees our work. As a marketer, every day I hear something new.
  • VIDYARD  |  THURSDAY, NOVEMBER 12, 2015
    [Work] Video and Sales Go Together Like Cake and My Mouth
    Enjoy the yummy awesomeness of the cake, and make sure you’re putting it to work for you to get you a whole lot of customers. “You can’t have your cake and eat it, too.”. You know, I never understood that phrase. Why would anyone waste money (or effort) on buying or making a cake if they aren’t allowed to eat it? Mmmmm…cake…).
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Work] 18 Facebook Post Ideas for New Home Builders
    Caption contents are a fun way to work on engagement with your audience. Asking open ended questions can work, but if you can provide your fans with options, your engagement will increase even more. As a new home builder, you''re in a great position to take advantage of social media. It''s the photos! Home buyers LOVE photos! ending.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Work] 38 Essential Website Redesign Terms You Need to Know
    Customer personas may contain information like demographics, goals, challenges, frustrations, key marketing messages, common quotes, what they read, where they work, where you can find these people, and much more. It’s not a working version of what you’ll see, just a picture of what it will look like. Above the Fold". Analytics.
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Work] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    Your email looks pristine on your shiny iPhone, Android device, or web-based email client, but suddenly blows up when you open it up in Outlook”–this post details HTML elements that Outlook does not support, and provides recommendations for work-arounds. What are the most effective techniques for building an opt-in email list?
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