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  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 23, 2010
    [Work] Using Analytics to Drive Your Tweet Strategy
    Work on building relationships, and use language that will help people find you – the right people. Wendy Boyce. Microblogging is understood to be short snippets of information shared across social networks.  The most known example of this would be Twitter, with their 140 character “tweets.”  What is being said about your brand? Tweet This!
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 22, 2011
    [Work] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
    Determine the revenue capacity that would be available if your sales team spent more time working opportunities instead of looking for them. B2B Demand Generation | Why it belongs in Marketing – Not Sales. Want to truly understand the values of Find New Customers ? Then watch last Friday’s Laugh and Learn show? Great show! David.
  • SAZBEAN  |  WEDNESDAY, MAY 4, 2011
    [Work] Book Review: Enterprise Social Technology by Scott Klososky
    Create Conversations – Social networking is obviously about having conversations, but to unify your web and your social networking presence, you need to have them working in concert. Being cool and hip may not work for a button-down accounting firm (although that would be a cool differentiator in my opinion).
  • B2B MEMES  |  WEDNESDAY, FEBRUARY 1, 2012
    [Work] My February Challenge: 10 Tweets a Day
    But it works. It’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. Last November, I challenged myself to write a blog post a day. I am happy to say I met my goal. visit to How Often Do You Tweet? tells me that I’m averaging 0.7 tweets a day. How Often Do You Tweet? tweets per day.
  • HUBSPOT  |  TUESDAY, MAY 11, 2010
    [Work] 5 Viral Marketing Lessons From Dropbox
    These other products didn't work all of the time and would create file errors. Dropbox decided to make a simple file storage application that worked. It didn't work for them. Still, they realized they were still growing despite the fact that these efforts weren't working. That all sounds pretty smart right?
  • MODERN B2B MARKETING  |  MONDAY, JUNE 17, 2013
    [Work] Driving Conversions Throughout the Customer Lifecycle
    With marketing automation, businesses can: 1) Arm its sales reps with the intelligence to act accordingly (and be as effective at selling as Stephen Curry is at draining three-pointers). 2) Analyze data that is easily digestible to prove what is working (and what isn’t) to ensure repeatable success. What else works well for you?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 27, 2010
    [Work] Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)
    Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. The result will be one of those industry landscape charts that analysts seem pretty much obliged to produce.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2011
    [Work] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
    For those who prefer a more condensed summary of Facebook’s switch to iFrames earlier this year, the brilliant Jeff Ente explains how iFrames work and why they are potentially very, very important to marketers. You know the statistics : Facebook is the most popular method for sharing online content. Facebook Marketing Tips and Tactics.
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2011
    [Work] 5 Reasons Marketing and Sales Should Get Married
    Let’s face it: they are wasting a lot of money because they don’t work together. Think about it; what if they worked together as a single unit; as a team? Integration: What if they lived together, working on challenges and focusing on the single task: driving revenue? They Live Separately. They Sound Different.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 9, 2014
    [Work] How to Fight the Infobesity Monster with Quality, Shareable Content
    Instead of getting caught up in our respective roles, it’s important to work together to create the type of content that will optimize performance across channels. With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. those eyes!). Final Thoughts.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, JUNE 4, 2011
    [Work] Industrial Blogs for Lead Generation Using Inbound Marketing
    In this post I’ll talk about how the three work together nicely in industrial and manufacturing marketing. If so, how well is it working for you? If you are an industrial or a manufacturing marketer, you know all about the constant pressure of generating high-quality sales leads. Source: HubSpot). Why is it so important?
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 1, 2013
    [Work] How Customer Case Studies Drive Traffic to Company Sites
    After all that work, how do you use the heck out of a case study to engage prospects and customers? A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. Nearly every organization posts a completed case study on their website. But how do you get traffic to it?
  • SALES LEAD INSIGHTS  |  MONDAY, MARCH 1, 2010
    [Work] B2B Marketing University: 3/3 in DC and 4/7 in Palo Alto
    If you are not sure—or you are looking for additional ideas you can put to work driving more leads and sales with your marketing—B2B Marketing University is where you can get answers and take your game to the next level. Your attendance is free, compliments of B2B Marketing University’s sponsor, Silverpop. Just learning.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 1, 2015
    [Work] New Oracle Marketing Cloud Release Aims to Balance the Marketer's Two Very Different Constituents
    What's an example of the ID Graph at work? But this ecosystem holds lots of promise if you can find a way to make it work for you. Editor's Note: Today's Modern Marketing Experience product keynote revealed some big news. It's the classic Wall Street versus Main Street dilemma. Orchestrate Real-Time Experiences.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 19, 2013
    [Work] Sales Prospecting Perspectives Weekly Recap – Week of July 19, 2013
    Most people love the work environment here and coworkers have become friends, so even though it’s Friday, we never truly dread Mondays. Bonding with a customer means taking their problem or issue seriously and working to achieve a satisfactory outcome. It’s Friday, Friday, gotta pass some leads on Friday! Now, on to the weekly recap.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 5, 2013
    [Work] SAP Buys hybris e-commerce Software to Build Its Version of Real Time Customer Management
    Similarly, it has claimed some real-time interaction management, but I don''t know how well it works. Fresh on the heels of yesterday''s blockbuster ExactTarget / Salesforce.com deal , SAP today announced acquisition of e-commerce vendor hybris software. People integrate CRM with back-office systems all the time.
  • SMASHMOUTH MARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Work] Election Day: SLMA's 50 Most Influential People in Sales Lead Management
    Bill Rice - Kaleidico Jose Raul Rodriguez - Aon Dan Rogers - SmartLead by The AdTrack Corporation Anneke Seley - Phone Works LLC Tibor Shanto - Renbor Sales Solutions Inc. The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. So choose wisely. Here is the list.
  • B2B CONVERSATIONS NOW  |  THURSDAY, FEBRUARY 11, 2010
    [Work] How to handle “DO NOT CALL ME!”
    Here’s a sequence that works for our clients: A quote is requested from their website via EchoQuote. Have you ever had a person fill out a contact form on your B2B site and put in the comments “DO NOT CALL ME!&# ? We periodically review EchoQuote requests for our newer clients and we sometimes get these. But why so angry ?
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 10, 2013
    [Work] Content Marketing: What’s in Your Recipe Box?
    Let’s look at a few ideas about how this might work: Plan Your Menu. When it comes to content marketing, it’s important to pay attention to your blog or article titles because they’re the key to attracting attention to your work. To avoid ending up with stale content, don’t be afraid to spice up whatever it is you’re working on.
  • HUBSPOT  |  THURSDAY, JULY 19, 2012
    [Work] How to Stalk Your Competitors in Social Media (So You Can Crush Them)
    This is the type of information you need to collect to determine which networks are working best for your competitors. Alright, to make this whole social competitive analysis thing a little clearer, let's pretend you work for Dunkin' Donuts' social media marketing team, and you're curious how you stack up against Starbucks. Twitter.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, OCTOBER 24, 2012
    [Work] Getting Commercial Insight Right
    Kimberly Clark-Professional:  “We now do ‘messaging lite’ and create insights in just a few hours, test them with a few customers and then share what works.”. This helped us work out what to refine versus scale and also created an early group of advocates.”. Do you have any examples of insights that worked?
  • BIZNOLOGY  |  THURSDAY, MAY 16, 2013
    [Work] Content Marketing: Content Beyond Copy
    Your graphics team has to work closely with team members who know their stuff. Image via CrunchBase. Too often, thoughts of content for content marketing start and end with the written word. If you broaden your view, though, you open up a world of ways to connect with your target audience. Here are a few ideas. Video. But people like video.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, JULY 22, 2010
    [Work] True Confession: I Don’t Have a Social Media Strategy
    Or, you can pull into your work parking lot and take a minute to enjoy the fact that a wild turkey is standing on one leg in your parking space — and tell your followers about it. Social media gurus tell you to have a strategy. “You must have a strategy before you begin social media,&# I say at my talks. Dead wrong. Maybe.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 29, 2012
    [Work] Use Your Connections to Sell: How are you connected to Kevin Bacon?
    Sales intelligence platforms have this ability… The other day I was working in InsideView and landed on the company page of  IBM. Imagine YOU are trying to sell InsideView to Kevin Bacon… Tom Benedict  is a reference account and a Sales manager at Deere Marketing Group and both of you used to work at Vicar Technologies together.
  • VIEWPOINT  |  MONDAY, JUNE 27, 2011
    [Work] Outsourcing Lead Generation: A CMO’s Perspective
    Using a partner has freed up our time to focus on the more strategic aspects of our marketing efforts and has placed the accountability for day-to-day program management in the hands of a team with the necessary specialized expertise, processes and technology to make it work. What led you to consider outsourcing lead generation? Beware.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, AUGUST 4, 2010
    [Work] Porcupines Part IV: A Jack Russell Betrayed
    If that doesn’t work, there’s always cornering them with unnecessary or unwanted stuff and today we discuss the big one: Betraying them.  This can be a product that doesn’t work as promised or it can be a hideous experience with your service. wish Stephen Hawking would work on this instead of whatever he’s wasting his time on.
  • VOICE-BASED MARKETING  |  THURSDAY, MARCH 13, 2014
    [Work] Invest Wisely to Avoid Costly Technology Failures
    Because businesses have come to rely heavily on the latest technologies to function throughout the day, major crashes or even slight hiccups in performance can greatly derail work productivity. Another way to work around performance glitches is to select technologies that are complementary to one another. What happened? How Bad Is Bad?
  • CONTENT MARKETING TODAY  |  TUESDAY, AUGUST 11, 2009
    [Work] Why Your Small Business Needs to Measure Its Return on Social Media Investments
    What I found encouraging from this morning’s session is that a variety of owners, marketing folks, and nonprofit executives are determined to figure out exactly how to put social media to work. Social media marketing is working in measurable ways for local organizations. Small organizations cannot waste time or money.
  • SYNECORE  |  MONDAY, MARCH 31, 2014
    [Work] Tips to Smarketing Team Communication Success
    Sales will be working through their lead follow-up process to meet their sales quota and marketing will be generating site visits and leads to pass onto sales. That won’t work. These two groups are accustomed to working separately and blaming their faults on each other’s job performance, whether or not it is the truth. Takeaway.
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 12, 2011
    [Work] Top 10 “Ego” Blogs: Get Inspired, Write Better
    Bob Sutton,  Work Matters. I’ve been using  Alltop.com  to find blogs in niches. And I really enjoy their aggregated lists* of top blog personalities, or as they call them, Ego Blogs. Heck, some may even have big heads, but for sure, they all write with larger than life personalities. But they are all strong personalities.
  • MARKETING INTERACTIONS  |  TUESDAY, JUNE 22, 2010
    [Work] Webinar Q&A: How to Build an eMarketing Strategy to Drive Sales
    If it’s 5% and you’re able to double it, is that enough to grow your business reasonably? A “good conversion rate” is about what works for your company. only work in online marketing, so my experience is limited. This said, “online only” can also work well in today’s business environment as long as your strategy is comprehensive.
  • ENGAGE  |  THURSDAY, APRIL 7, 2011
    [Work] 10 Rules for Real Life Social Networking
    As a PR specialist at Buffalo Communications, a golf-lifestyle PR firm, she’s a pro at working a room and getting in touch with the hardest-to-reach people through any means necessary. Here, we ask her how she works her magic—and what advice she has for us introverts who need a networking boost. How do you know whom to talk to?
  • INSIGHTIQ BLOG  |  TUESDAY, MAY 14, 2013
    [Work] Response Attribution: Not everything That Counts Can Be Counted…Or Can It?
    But how do marketers make sense of what advertising channels are working? Today, customers are exposed to advertising everywhere — while listening to Pandora, browsing Facebook, on their smartphones when they are checking last night’s scores, and of course during their favorite TV shows. But in today’s world it is not that simple.
  • CMO ESSENTIALS  |  TUESDAY, JUNE 23, 2015
    [Work] Marketing Automation Integration: Ensuring Critical Connections
    When marketing and sales integrate and work together, a company has closed the loop. Welcome to the age of the customer. With consumers being more educated than ever before, businesses must find new ways to stand out amongst the competition. lone CRM as well wouldn’t be enough to sustain your efforts. Source: Aberdeen Group, March 2014.
  • BLOG MY CALLS  |  TUESDAY, SEPTEMBER 25, 2012
    [Work] The Old Workhorse: Email Marketing
    And our experience is this: email marketing still works. Most of the blogs on BlogMyCalls and the presentations we give at conferences reveal industry-wide statistics and large trends from industry leaders. This blog will do no such thing. Here's what this blog will do: tell you about our experience. LogMyCalls started marketing in May 2012.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 23, 2013
    [Work] Analyze This: Learn Marketing Analytics in a Week
    Regardless, the good news is that Stephan Sorger can get you, your colleagues, and anyone else up and running with marketing analytics essentials in a single work week. His 5-Step approach (corresponding to the 5 days of the work week) is laid out in his new book, “ Marketing Analytics: Strategic Models and Metrics.”. Trend analysis.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 21, 2014
    [Work] The Future of Blogging: Stranger than Science Fiction?
    It would certainly destroy mine. I’m finishing up my sci-fi blogger novel and working with an editor as we speak. It would certainly destroy mine. I’m finishing up my sci-fi blogger novel and working with an editor as we speak. It thrills me and makes my spine tingle. Mr. Putin and the blogger crack-down. So what? Blackmail, anyone?
  • ENGAGE  |  THURSDAY, MAY 31, 2012
    [Work] Making Magazines More “Pinteresting”: An Interview with Digimarc EVP
    Tell me a little bit about how this “print to pin” technology works. Essentially it works like a QR code or a Microsoft tag but it’s imperceptible so you don’t mar the aesthetics of what you created with these codes. The general technology is a digital watermark. It’s very simple to implement. They didn’t get it.
  • CONVERSIONATION  |  TUESDAY, APRIL 3, 2012
    [Work] Is Touchpoint Marketing the Only Marketing Left?
    The so-called ‘empowered’ customer is what makes marketing work. Content marketers like to use Seth Godin’s famous saying that ‘Content marketing is the only marketing left’. Content is obviously crucial in marketing. It has always been. It just took businesses a very long time to realize it, helped by what we call ‘content marketing’.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 24, 2013
    [Work] Top 50 B2B Marketing Influencers On Twitter
    We make ideas work. Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 28, 2011
    [Work] Top 12 Ways Sales Leverages the Internet
    The best in class companies which made up 61% of the businesses surveyed leveraged technology to conduct searches for sales reps while 37% left the work up to the individual sales rep. It’s near impossible to be effective in sales without the use of the internet these days. The important task of sales research. 56% conduct webinars.
  • LEADERSHIP  |  THURSDAY, AUGUST 7, 2014
    [Work] How to Get Some ???Quick Wins??? for Your B2B Lead Generation
    The cumulative effect of all these landing pages working optimally will pack the right punch and deliver the momentum you want to see in your sales funnel. And make sure they work for your business. Run appropriate tests to determine whats working, whats not. problem I have frequently pointed out in my writing. Try it! 3.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, DECEMBER 12, 2010
    [Work] Predictions for B2B Marketing in 2011
    Marketing automation vendors will move beyond current efforts at generic industry education to provide one-on-one assistance to their clients via their own staff, partners, and built-in system features that automatically review client work, recommend changes and sometimes implement them automatically. So I figured I'd share it here as well.
  • AD YOUR COMMENT HERE  |  FRIDAY, FEBRUARY 17, 2012
    [Work] Team Obama Talks Digital Vision: Strategies and Tools for 2012 and Beyond #SMWReuters #SMWNYC #SMWGov
    This drove a lot of how we worked the campaign. TEDDY: I want to talk a little bit about how our team works, and the principles and strategic vision that we work under. We don’t want to waste their time, we want it to be meaningful, real work. This panel is part of Social Media Week NYC. This wasn’t easy.
  • B2B MARKETING MENTOR  |  THURSDAY, JUNE 13, 2013
    [Work] 5 Lessons Learned in Site Retargeting
    We’ve worked with five of the leading retargeting vendors. They also work across multiple ad networks. We found FetchBack''s audience segmentation approach, which is based on a keyword in your URL string rather than the URL itself, difficult to work with relative to other services. Here are some tips on each consideration.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 12, 2015
    [Work] How to Build Strong Brand Storytelling From the Inside Out
    Some employees will make the connection easier between the company’s brand story and their work than others will. As marketers, we focus a lot of our time and attention on outside audiences, which makes sense. We’re trying to get people to buy what we sell. It’s Not You, It’s Me. That’s all well and fine, but how do we actually do that?
  • B2B IDEAS @ WORK  |  MONDAY, JULY 2, 2012
    [Work] Motivating B2B Buyer Behavior: Case Study
    MLT Creative B2B Ideas @ Work Blog. Appealing to your audience’s self-efficacy can be a strong motivator in influencing their B2B buyer behavior. WhichTestWon.com conducted a great case study that illustrated how to incorporate. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 17, 2011
    [Work] How The Whole Organization Can Help Sales Management Increase Productivity!
    While the departmental bickering rarely did much to improve results I have found a number of productive themes through the years that made the sales organizations I worked in and supported successful. 1. Most the software sales organizations I have worked in had sales reps making anywhere from $125-$350K a year.
  • BIZNOLOGY  |  WEDNESDAY, MAY 30, 2012
    [Work] To Gate or Not to Gate, That Is the B-to-B Content Marketing Question
    Let’s look at how these numbers might actually work: To start the conversation, say that wide distribution would put your content in front of 10,000 prospects, via free downloads and pass-along. Credit: Getty Images via @daylife. The debate involves aspects of both ROI and philosophy. Myself, I lean toward the “gate it” camp, and here’s why.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 20, 2014
    [Work] Should You Send Holiday Newsletters?
    Yes, I will be working with Airbus North America because of the indirect response to the newsletter. Shortcuts to Newsletters. Are you sending holiday newsletters for your business? Holiday newsletters are a great opportunity. Don’t take my word for it. longtime reader just referred me to Airbus North America after reading my February issue.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 5, 2014
    [Work] Do You Repurpose Your Content?
    We all work hard on developing content for your blog, but what happens after it’s posted? Check out what has had good response in the past and work with that. Yes, you optimize it for search and you use various social sites to promote it, but is that all? Not all content should be repurposed though. Utilize your archives.
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 19, 2014
    [Work] 10 Commandments of Social Media For B2B
    The goal is to work to master each network one at a time to keep things manageable. As marketing managers, adding a new social media network to your strategy or just trying to juggle the day-to-day can easily get us bogged down in the details instead of looking at the bigger picture. The golden rule is never over commit. Social Media
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 29, 2012
    [Work] My Favourite Marketing Metric
    The Pipe-to-Spend also tells me that prospects are being worked through the funnel and that sales are accepting marketing generated leads. by Fergus Gloster Companies today can measure almost every aspect of a business process or investment with a variety of interesting metrics. Multidude of Marketing Metrics. One Metric to Rule Them All.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 5, 2012
    [Work] Are you prepared to deal with social media backlash?
    There are many, many well-intentioned, sincere people working at the Komen organization, and they have brought huge awareness to the issue of breast cancer. It hope that if you work for or with a non-profit organization, you’ll use this post as an inspiration to put together your own crisis communication plan … well before you need it.
  • CHRIS KOCH  |  MONDAY, SEPTEMBER 15, 2014
    [Work] Why Can’t Companies Be More Like the Iroquois?
    Most are riven by silo (tribal) warfare, as employees who are all supposed to be working for the same cause – serving the customer – engage in turf battles and subvert one another in an attempt to appear to be the most effective contributors to the company. Each tribe had its own language, customs, and culture. Caught on the Wrong Side.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Work] Content Marketing ROI Starts With A Strong Business Case
    But sometimes, the CEO wants to “extend the brand” and sometimes sales folks want to work under the cover of a nice, massive awareness blitz. Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We know our customers are tuning out advertising. Utilization.
  • MARKETING LEADERSHIP COUNCIL   |  MONDAY, FEBRUARY 13, 2012
    [Work] 6 Ways to Better Qualify Your Leads
    Explore MLC’s brand new work on Marketing Automation to familiarize yourself with it. Around Valentine’s Day, what could be worse than unreciprocated love? For many marketers, this seems to be a year-round pain – the leads they so painstakingly manage to generate do not convert to actual purchases.
  • B2B IDEAS @ WORK  |  MONDAY, AUGUST 1, 2011
    [Work] Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?
    The engine works like this: Social Media + Search-Engine Optimization + Blog + Call-to-Actions + Conversion and Lead Generation = Inbound Marketing. Learn how to keep it tuned up through testing and working the dials on your dashboard – because it won’t run itself. Late to get started. Have already given up.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 8, 2014
    [Work] Fixing my 2 biggest business problems – Locally unknown and a great product to offer
    problem. I’m the new business partner of Likeable Loca l too.  My friends at Likeable Local are working hard for me, with access to Find New Customers logo and Facebook page too. Jeff Ogden , President of Find New Customers and winner of many marketing awards is very well known nationally, but unknown locally. Start turning over rocks!
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 22, 2013
    [Work] Guest Blogging: Just How Important Is It?
    When Business Blogging Works Too Well… Blogger’s Block: Writing Tips to Get “Unstuck” Blogging that Makes Sense: Mind Your P’s and Q. Having guest bloggers post content for your blog can be a great tool to get more readers to visit your site. So how do you find guest bloggers? You can start out simply.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 23, 2015
    [Work] 5 Tips for Developing Strong Buyer Personas
    What outcomes do these businesses get from working with your company? 2. What work issues keep this person up at night? Buyer Personas are the foundation of great B2B marketing plain and simple and there was a big discussion on Linkedin about personas recently. To create great lead generation campaigns , you start with buyer personas.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 16, 2013
    [Work] Pay attention to that (wo)man behind the curtain! (Part 2)
    Digital Marketing Strategist Lee Rush Schwartz loves her job- she gets to work with clients on daily basis to create custom, digital marketing plans which include Social Media and SEO, pay-per-click campaigns, and general Internet marketing practices. All with a mission to maximize her clients’ results. It has great content and connections.”.
  • THE POINT  |  MONDAY, JULY 23, 2012
    [Work] Why Chasing Hot Leads is a Bad Idea
    Because our agency works primarily with high-tech companies, we see this kind of pressure often. In an ideal world, all B2B sales leads would be pre-qualified and ready to buy. In theory, anyway. Media options abound that will enable a company to focus on specific job titles, company revenues, industries, etc.,
  • WRITING ON THE WEB  |  MONDAY, MAY 9, 2011
    [Work] A Tale of Two Websites: Good/Bad Content
    Joe wants to be more effective in his work and in his life. ““Coach X is there to make me better at work. How do you sell something that people don’t know they want or need? Or, maybe they know they need it, but don’t want to admit it? And how do you do that through your online content ? He’s not a psychologist.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 6, 2011
    [Work] Forget about the Social Media Revolution – It’s Time for Some Social Media Experimentation!
    Figure out what works and what doesn’t.  You won’t know what works until you try it, analyze the results, and incorporate your findings in how you refine your social media strategy going forward. How did I quote him for my services?  I simply told him to buy Facebook Me! Experiment.  And then experiment some more.  Kaizen.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Work] I don’t mean to offend you, but…
    She’s worked previously in online marketing with clients ranging from bands to brands. She’s worked previously in online marketing with clients ranging from bands to brands. By Amber Osborne, {grow} Contributing Columnist. I am sure we’ve all had a friend, coworker, customer or even a stranger say a version of this phrase to us before.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Work] How Celebrities Market Themselves: Inside Jordin Sparks' Rebranding Campaign
    Of his 12-person team, half used to work at Jive, the record label that helped Justin Timberlake successfully transition from baby-faced boy band star to the edgier, more well-rounded and well-respected musician he is today. Remi's work in getting Sparks' music right was the baseline from which she could start developing her new brand.
  • NUSPARK  |  THURSDAY, APRIL 26, 2012
    [Work] Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline
    For more information on how the alliance can work for you, contact: Paul Mosenson. Content drives leads into the funnel; content nurtures leads into sales opportunities. But real revenue growth depends on the quality of your salespeople, and how they convert those opportunities into wins. Why the alignment?  pmosenson@nusparkmarketing.com.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 1, 2015
    [Work] Guide to Autoresponders Part 3: Follow-Up and Confirmation Emails
    We also look at Welcome emails and how this type of autoresponder works to greet new subscribers and direct them to the next desired step with a clear call-to-action. This helps you maximize the results of your email without the extra work of manually segmenting your list of nonresponders and creating a new campaign. Follow-Up Emails.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 28, 2010
    [Work] 5 Steps to Reduce the Pain of Starting a Business Blog
    You must produce work. Tinker with it and then produce more work. Blogging can be intimidating for someone who hasn’t done it in the past or grown up in the age where everyone has a personal blog. It is, however, critical that business owners and marketers ‘ blog for business.’ Write these personas down. Produce it.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Work] KM Edge: Where the best in Knowledge Management come together
    Repeatedly, I heard how the "younger" professionals, especially Gen Y and the Millennials, are difficult to engage--they work and learn differently, they dont value whats come before them, and so on. Is there a virtuous feedback loop at work here? KMEdge. KM Edge: Where the best in Knowledge Management come together. Sign In. About Us.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 2, 2014
    [Work] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
    In my experience (and because of the negative reaction list posts sometimes get), longer, more comprehensive pieces typically work better for both lists and collaborative posts. Sometimes the best link building ideas simply come from understanding initiatives clients and business units already have in the works. Don’t miss out!
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 8, 2011
    [Work] The Problem with Kids: How Your Products and Services are Truly Perceived
    Comparing kids to a company’s products and services works. B2B Lead Generation | Why your products and services are like your kids. good friend and top sales expert just left his employer. asked him why he left. He said “Because the owner thought buyers were stupid if they cannot see the value.” adore my kids. Great kids.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 15, 2011
    [Work] The Power Of Mobile To Transform B2B Marketing and Sales
    To me, all these examples boil down to the simple fact that there are significantly more minds bent out there on inventing and revolutionizing the consumer space, than there are people working in garages and entrepreneurial hubs on solving for the enterprise. The Lateral Evolution of Business Apps. business apps adopt it. it’s reactive.
  • E-QUIP  |  FRIDAY, MARCH 6, 2015
    [Work] Engaging Employees in Meeting Financial Goals
    Most employees, especially the younger generations, are looking for meaning in their work. Unfortunately, many technical professionals struggle to connect our work to its true value. The third understands the real value of his work: "I''m building a beautiful cathedral." Profit-making has never been so unpopular in this country.
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 4, 2013
    [Work] Lessons for Small Business From the Top Marketing Professors
    They should pick a platform that works with their intended customers and try a few different ways to engage people there. Just be yourself, see what works and do more of that. Approach your work and your business with steel-eyed honesty and clarity. Kent is also the author of 8 Mandates for Social Media Marketing Success.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 22, 2013
    [Work] Keep Moving Forward
    have many years to go before I am a veteran of this industry. I’ve worked at NetPlus Alliance , a buying group for industrial and contractor supplies distributors, for only seven short years. You need to work through the challenges and find the people that will be a part of your own front line who will push you through the tough stuff.”.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, JUNE 5, 2013
    [Work] B2B content marketing research
    Content marketing works.  Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). Focus on quality not quantity. Make time.
  • B2B MEMES  |  MONDAY, DECEMBER 5, 2011
    [Work] Doubling Down on Print, for Better or Worse
    They just want to tell a story, or convey information, or to create works of art out of their words. A nice specimen. Photo by Robert Burdock/Flickr. Over the weekend, New York Times reporter Julie Bosman described how book publishers have begun putting extra effort into making their print products more physically and esthetically engaging.
  • B2B MEMES  |  TUESDAY, APRIL 12, 2011
    [Work] Webcasts Grow Up
    If I were still an On24 customer (I last worked with them three years ago) I would be very excited about this new platform. In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. haven’t seen much improvement in the intervening 18 months—until today.
  • HUBSPOT  |  WEDNESDAY, MARCH 11, 2015
    [Work] 4 Quick Tips for Creating Content for Nonprofit Personas
    Nonprofits I have worked with have had successful infographics that show how many people are affected by the issue and how their organization has made an impact over time. You work at it over time. Look at who you are working with on a daily basis. Do you also have downloadable content you can offer? How do you do that?
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 2, 2012
    [Work] How to unite a fragmented brand – Guest post by Liberty-Belle Howard
    Set up any resources you’ll need to get the job done and work out how much budget will be needed to get it right before you start work. Ask yourself the right questions; will the outcome of your work be a complete rebranding, or simply a redefining of what you already have? Very confusing. invite you to check it out.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 5, 2014
    [Work] [Quiz] Who’s Your Content Marketing Crush?
    Like most other types of marketing, each person has a different approach that works best for them. Author: Lizzy Funk Whether you like to write a blog post here and there, or you get paid to write ebooks all day, every day, we all have a little love for content marketing in our blood. Grammar skills? Check! Spelling Check? Start here!
  • E-QUIP  |  TUESDAY, DECEMBER 23, 2014
    [Work] Leaders Must Be Visible
    Over the years of working with many different A/E and environmental firms, I''ve seen my share of invisible company leaders. Working on tasks that are urgent, but not important—three to four times as much time as their counterparts in top performing organizations. They cloister themselves in their office, often behind closed doors.
  • SMALL MANUFACTURER BLOG  |  FRIDAY, NOVEMBER 5, 2010
    [Work] Friday E-book Download: Gear Up for Success from Tilton, et al
    Tweet. Nice e-book from Schenkel / Stegman Communications Design, written by Stephanie Tilton of Savvy B2B Marketing fame, and sponsored by AG SalesWorks: Gear Up for Success: 8 Steps to Get Sales and Marketing Cranking in Unison. Strategies include: 1. Identifying your ideal customer. 2. Creating content that attracts, engages, and nurtures. 5.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 22, 2011
    [Work] A Bold Experiment in Paid Content
    But after they commissioned a study to examine how TimesSelect was working, company executives became convinced that restricting access to the site was constricting its potential for more readers and more advertising.  We are about to witness an extremely important experiment in journalism, marketing and the economics of the Internet.
  • BLOG MY CALLS  |  WEDNESDAY, JULY 18, 2012
    [Work] Lead Nurturing 101
    That won't work. No nurture strategy will work unless it is centered around these two things. According to sources ranging from Hubspot to MECLabs only between 2% and 6% of inbound web leads are ready to buy immediately. That means that if your sales team calls all of those leads, they are wasting at least 94% of their time.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Work] Would You Spend $1,000 to Complain About Poor Service? This Guy Did
    But this should serve as a cautionary tale for everyone who works in marketing or runs a business. George, who works in marketing for JetBlue. We’ve all heard that social media has empowered customers. But earlier this week one person took that empowerment to a whole new level. Hasan Syed was a passenger on British Airways. Because.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Work] Creating Internal Buy-In for Inbound Marketing in Higher Education
    There is work involved and would require at least half of a full-time person to be dedicated to an implementation and strategy plan.”. Are your colleagues still skeptical and not sure they want to mess with something that’s been working pretty well? First, she did what anyone working in education would do…she educated.
  • WRITING ON THE WEB  |  TUESDAY, APRIL 8, 2014
    [Work] How to Make Yourself Blog When You Just Don’t Feel Like Blogging
    Right now I’m reading posts on Harvard Business Review: “How to Makes Yourself Work When You Just Don’t Want to” “The Daily Routines of Geniuses” “Stop Trying to Control People or Make Them Happy” And one on Hubspot: “12 Inspirational Writing Tips from History’s Greatest Authors.”
  • VIEWPOINT  |  THURSDAY, MAY 2, 2013
    [Work] Good Reads for B2B Sales - Busy People Don't Mean to be Rude
    Motivate Your Sales Team with These 13 Ideas That Work. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Via Young Entrepreneur Council. Ready to triple your sales pipeline?
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  MONDAY, APRIL 18, 2011
    [Work] Top Two Areas of Struggle in Marketing Automation Implementation
    The work with sales on lead management processes takes time to build understanding and explore needs and viewpoints.  So you’re in the market for a marketing automation platform.  Better advice:  start investing in deployment well before you choose a platform. . You spent the money and maybe put your career on the line. The
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Work] 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?
    There are blog posts and the like included in the articles but most are traditional news/media posts, as we work with mostly media sites. We should both be working toward being like each other, but the reality is that we''re not there just yet. Data Point #3: Banner Ads Don''t Work. so I guess I better make it quick. Not quite.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 21, 2013
    [Work] Sorting through the Social Media Code of Conduct
    But occasionally, as a result of my habitual Twitter routine, I would tweet something non-Boston related that I came across during my working day. This is a difficult post to write, but I have an issue on my mind … and that is usually a signal that it might be on your mind too. Let’s talk it out together. read, tweet, repeat.
  • BIZNOLOGY  |  MONDAY, AUGUST 4, 2014
    [Work] Maximize your social media marketing with Twitter’s new analytics
    If a campaign isn’t working out, you can find out in real time and then adjust the campaign mid-flight. For years, Twitter has been a very tricky platform to measure marketing ROI on. No more! Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. Not a Twitter advertiser?
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 4, 2012
    [Work] Why Nonprofit Social Media is a Waste of Time
    Like us!”  How did that work for you?  Do you have more donors?  Are you working your personal profile to help you achieve your business objectives? Trying to bite off more than you can chew.   It’s better to pick one or two channels and work them effectively than to be everywhere and just dabble. SHOULDN’T:             1. 
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 2, 2013
    [Work] Introducing the First IVR Solution Built for Use by Marketing, Sales, and Support Teams
    Expand, Collapse, and Digest Menus on One Screen: Expand and collapse sections while working through the IVR setup process. When a section is collapsed, a “digest” is viewable that summarizes the work a user has completed on that section. Ifbyphone’s New IVR Solution. Qualifying and routing of inbound sales calls.
  • ENGAGE  |  WEDNESDAY, MAY 18, 2011
    [Work] The Next Big Thud
    spoke into the phone instead of typing, and it actually worked. GPS stopped working. W hen it comes to gadgets and tech, I used to be a late adopter. didn’t own a cellphone until 2000. But last summer, when a cracked screen covered in packing tape wasn’t cutting it anymore, I made a change. ditched my point-and-shoot camera and iPod.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 17, 2013
    [Work] Two Examples of Stellar B2B Facebook Pages
    Doodles and images work and MarketingProfs is lucky to have such a talented artist on their team. Some of their best practices include: Custom images work – they started by just using photos but found that adding “thought bubbles” and other customizations worked better for engagement. Examples of Interaction on Facebook.
  • VIEWPOINT  |  TUESDAY, JULY 17, 2012
    [Work] Which is better in B2B Lead Generation? A $1,000 inbound lead or a $1,000 outbound lead?
    Simply driving large numbers of respondents and dumping them on sales does not work. I asked this question on Focus.com a few weeks ago and got answers that surprised me. Knowing the B2B lead generation market like I do, here is what I expected to see : “The inbound lead is better because outbound is dead.” This is not an anomaly.
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