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  • B2B MARKETING INSIDER  |  TUESDAY, MAY 21, 2013
    [Work] Marketing And The Internet Of Things
    Dan Rowinski  from  ReadWrite  offers this great overview of the broadest definition of the Internet of Things: what it is, how it works and Dan discusses some of the potential impacts and challenges with all this data flying around. Talk about Big Data! And that number is projected to rise to 50 Billion connected devices by 2020. Strategy
  • BLOG MY CALLS  |  THURSDAY, DECEMBER 19, 2013
    [Work] A Preview of Spring 2014 Marketing Webinars
    They''ll discuss how the pay-per-call industry works, what to expect if you are generating or buying calls, and most importantly, how to get paid. This webinar will explain how Conversation Analytics works and how you can make more money if you use it. The webinar he did today with Jason Wells, CEO of LogMyCalls, was truly incredible.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 25, 2012
    [Work] How Sage Does Social Demand Generation
    The new talent of content marketing is re-purposing your work with the partialities of each social channel. “It’s all about cross promotion and re-purpose,” Baird pointed out. by Jesse Noyes | Tweet this When it comes to social media plenty of companies like it, want it, can’t get enough it. Do a Social Audit. Don’t Over Promote.
  • HUBSPOT  |  THURSDAY, OCTOBER 21, 2010
    [Work] The 9 Worst Ways to Use Facebook for Business
    Not only will fans following you on both networks notice, but you have much more than 140 characters to work with on Facebook. As someone who works at, well, any business, you’re probably really busy. Facebook fan pages are useful tools for connecting with your audience on a site they visit each and every day.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 16, 2012
    [Work] Question B2B SEO Tactics That Don’t Involve Strategic Marketing
    One guiding principle comes to mind when evaluating whether or not an SEO tactic will work for our organization or our clients. Will this SEO tactic work within the marketing strategy of the organizations involved? A client emailed me this weekend with a message about a potential guest blogger for their website. Blog Commenting.
  • HUBSPOT  |  WEDNESDAY, JANUARY 15, 2014
    [Work] 8 Mobile Apps You'll Wish You Downloaded Yesterday
    All of them were built to make your work schedule easier and your end-goals more attainable. From the Reviews. "I found this app to work well right out of the box. Lower-scoring reviews mentioned crashes on Android devices and requests for more of HubSpot features within it (we''re working on it!). let''s get started, shall we?
  • VOICE-BASED MARKETING  |  THURSDAY, MARCH 27, 2014
    [Work] Built In Chicago March Launch Shows That Windy City Startup Love is Real
    Who here wants to work at a startup? The teacher will see each student’s work in real time and then be able to provide real-time feedback before assigning larger assignments. Last night, 100+ Chicago startup enthusiasts poured into Rockit Bar on West Hubbard street, where hands were shaken and drinks were consumed. SayHey! SayHey!
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 21, 2012
    [Work] How Paul Barrett Won Over Gun Forums
    In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine yourself, pick in hand, and get to work.  Image via Wikipedia. Out of nowhere. Not kidding. I’m the luckiest man in the world.”
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Work] 6 Handy Resources to Help Solve Your Biggest Content Creation Problems
    The writer of this blog post works from home and spends a lot of time with her five (count ‘em, five) dogs. Content creation is one of the key pillars of inbound marketing -- but that doesn''t always mean it''s the easiest pillar to master. As with any new project, you''re bound to run into an obstacle or two. Get to know your audience.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 14, 2011
    [Work] Blog Guest Posting: It’s a Privilege Not a Birthright
    It was when I actually tried to write something with several plot lines and ideas working at once (and realizing that any content I consumed which involved time travel left me hopelessly lost as to where I was supposed to be in a story) that I gave up on this grand idea. If every one of those got a response, no real work would get done.
  • HUBSPOT  |  FRIDAY, JUNE 17, 2011
    [Work] 3 Social Media Marketing Lessons from Comedians
    What other comedic lessons have you put to work in your maketing strategy? Download this free ebook for step-by-step instructions on how to make internet marketing work for your business. Like marketers, comedians spend their days carefully crafting messages for maximum impact. They tell stories. They likely learned a lot from us!
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 26, 2012
    [Work] The Death of SEO? The Evolution of Search Engine Marketing
    Instead of relying on the low valued tactics hit by updates like Google Penguin, search engine marketers are working on “what’s next” to maintain a successful SEM program. The Death of SEO. That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the near distant future. Probably.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 9, 2013
    [Work] 10 Essential Reports and Research for B2B Marketers
    Moz’s biennial Search Engine Ranking Factors research gathers opinions from reputable search marketers from around the globe to better understand the complex workings of search engine algorithms. With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. View the results.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Work] Women Click Facebook Ads More Than Men [Data]
    Facebook ads work differently for certain audiences and businesses. Who clicks on Facebook ads? Apparently women. Well, at least they click more than men. Some new research from Facebook marketing agency Social Code correlated click-through rate data with gender information of the audience that viewed the ads. Marketing Takeaway.
  • SAZBEAN  |  FRIDAY, OCTOBER 12, 2012
    [Work] Storytelling: why most content marketing plans fail
    The harsh truth is most content marketing strategies fail because content marketers have been given bad information about “what works.” Rachel works at a mid-sized Austin Texas based company called PetRelocation.com and is bringing in tens of thousands of dollars in new customers each month using Facebook and blogging.
  • HUBSPOT  |  TUESDAY, JULY 23, 2013
    [Work] ESPN May Well Be the Smartest Media Brand on the Internet
    The Times has committed huge resources and worked really hard to adapt to the internet, and has produced some amazing projects, like the ”Snow Fall” multimedia presentation about an avalanche. The gist of that story was that Silver has built his own free-floating plug-and-play media brand which he can attach to any media company.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Work] How I Easily Got 25% More Views on My LinkedIn Profile
    This entire process took only a few minutes -- again, thanks to LinkedIn’s remarkable work in data science. also put in examples of my work by adding SlideShares and links to publications to current and previous jobs. Just because HubSpot values humility doesn’t mean we’re not a competitive bunch. Zippo. Time: 1 minute. Time: 1 minute.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, JANUARY 20, 2011
    [Work] Emotional Intelligence & the Savvy Salesperson
    hard working sales manager has trained and coached the salesperson to ask the prospect for their budget before putting together a recommendation.   When the equally hard working salesperson asks the prospect how much money they have in their budget often gets these answers, “I'm not sure. Colleen Stanley: Sure.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 9, 2014
    [Work] Use These Email Newsletter Topics, You Must
    From ‘Bring Your Pet to Work Day’ to ‘Iced Tea Day,’ you can certainly find an event that reflects your business. Since the company works with manufactures in that country, it’s impacted by leather trade shows and other events like this and shared the information with readers. We do. You can do it, too.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 18, 2014
    [Work] A Fundamental Guide to Email and Social Media Marketing for Non-Profits
    As a non-profit, you work hard to offer unmatched services, promote a cause and improve your community. Solid return on investment To reiterate, email and social media marketing is an affordable marketing option , which is especially attractive to non-profits working with donations and limited grant money. Check out the example below.
  • PAUL GILLIN  |  WEDNESDAY, FEBRUARY 9, 2011
    [Work] How Groupon Could REALLY Break the Mold
    Groupon likes to think of itself as working against the grain, so what if it REALLY broke the mold by challenging the model that has advertisers throwing absurd amounts of money at the TV networks for a football game every February? Groupon remained silent the second day after its offensive ad campaign ran on the Super Bowl.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 17, 2012
    [Work] Inside Sales Reps - Are You Losing Prospects Over Their Objections?
    Make sure to not only have one or two general questions to ask the prospect about how it’s working for them, but also have a separate cheat sheet in excel that has all competition broken out by company, with specific questions you and/or your team can use to keep the prospect talking. We are using xyz competitor. We don’t have the budget.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 11, 2014
    [Work] Funny Business: The Best Digital Marketing Humor, 2014 Edition
    While PhotoShopping is nothing new, this guy’s work really is amazing. What are you laughing at? If the answer is “nothing,” then you need to read this post! Humor can be a highly effective element in marketing campaigns, whether the goal is get people laughing at our competitors, at themselves, or even at us. Really.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 30, 2011
    [Work] The Importance of Woozles in B2B Marketing
    The role of brand in enterprise B2B marketing can be a subject of debate (my friend Maureen Blandford even wrote a book “ Branding Doesn’t Work in B2B “). work with B2B clients on media and integrated marketing programs. And what does that have to do with a woozle? If not, the damage can be staggering. 3. Your Turn.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 14, 2013
    [Work] New One-Minute Book Trailer Presents The Social Employee (McGraw-Hill) #socbiz
    One underlying theme in our book The Social Employee: How Great Companies Make Social Media Work,   available now through McGraw-Hill , is the idea that establishing real connections with real people matters. As a community, we amplify each other’s voices, working to drive social change in the marketplace as one unified voice.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Work] Content Marketing ROI Starts With A Strong Business Case
    But sometimes, the CEO wants to “extend the brand” and sometimes sales folks want to work under the cover of a nice, massive awareness blitz. Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We know our customers are tuning out advertising. Utilization.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 9, 2012
    [Work] 4 Pervasive Myths About Brand Journalism
    It does remain plagued by myths, which lead to misunderstandings about how brand journalism works within an organization. by Jesse Noyes | Tweet this Some deem it a revolutionary movement in business. Others call it marketing under another name. So what is brand journalism? The problem is the philosophy behind it came before the practice.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 1, 2013
    [Work] Sales Prospecting Perspective Weekly Recap - Week of February 25, 2013
    Samantha provided some great insight into what works for her as a teleprospector when it comes to list development and list size in her post Teleprospecting List Development: Too Big, Too Small Or Just Right? Kim focused on three points to keep in mind when working on list development or refining data. Monday, February 25, 2013.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Work] Did You Make an Impact? How to Tell Your Nonprofit's Story
    Earlier this summer, it began a drip marketing campaign that outlined each part of its four-part impact model, and the metrics behind the work Invisible Children is doing in Africa. At the heart of every nonprofit’s ability to engage donors and create movements is its ability to tell a compelling story -- but not just any story.
  • LEAD VIEWS  |  TUESDAY, JULY 3, 2012
    [Work] 7 Lead Nurturing Myths
    The environment changes constantly, and as such you can never be certain that yesterday’s success will work equally well tomorrow. Marketers are deluged with information and opinions that purportedly inform you how to do your job better. Lead nurturing requires lead scoring. which email template to use). Don’t bet on it. Not true!
  • PAUL GILLIN  |  THURSDAY, FEBRUARY 2, 2012
    [Work] ‘The Truth about Leads’ Is Just That
    In 20 years as an editor I had developed an attitude that’s common for people who produce products: I believed that most salespeople were overpaid, under-worked and basically lazy. I spent 15 months as a sales manager, which was just long enough to learn how little aptitude I had for the job. Most sales people give up after three.
  • SAZBEAN  |  TUESDAY, NOVEMBER 30, 2010
    [Work] Increase Sales by Improving Customer Touchpoints
    With touchpoints that are going well, what’s working and what can you learn about it? You may think improving your website or your point of sale system or even your after-sales service will help increase your sales. They most likely will. Ignoring these other customer touchpoints may counter-act the good you’re trying to do.
  • SAZBEAN  |  THURSDAY, OCTOBER 21, 2010
    [Work] Connecting Communities at #140conf #detroit
    Thank you to everyone who worked hard to bring 140conf to Detroit! Yesterday was the #140conf Detroit which featured a mix of local speakers and speakers brought in from elsewhere. While several of the outside speakers were interesting, I got much more from listening to our local speakers. Detroit has lots of problems. Organization.
  • SAZBEAN  |  WEDNESDAY, AUGUST 25, 2010
    [Work] What do you do, exactly?
    Once you’ve worked out what you do (from the customer’s viewpoint), make sure you’re consistent with that description across your entire website, as well as any other marketing and promotions you’re doing. Ever gone to a business website and wonder exactly what it is they do? It happens far too often. Be Consistent.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 30, 2013
    [Work] Getting Your Company’s Voice Right
    You’ve worked up a content strategy, applied it across your marketing channels and delved into your reporting, ready to expand on what works. What kind of cocktail party discussion would you have with your ideal customer outside of work?” Know your company’s character. Be more human. This creates trust.
  • LEADERSHIP  |  THURSDAY, AUGUST 7, 2014
    [Work] How to Get Some ???Quick Wins??? for Your B2B Lead Generation
    The cumulative effect of all these landing pages working optimally will pack the right punch and deliver the momentum you want to see in your sales funnel. And make sure they work for your business. Run appropriate tests to determine whats working, whats not. problem I have frequently pointed out in my writing. Try it! 3.
  • MARKETING ACTION  |  THURSDAY, MAY 9, 2013
    [Work] Email Marketing: Best Practices in a Multichannel, Multi-Device World
    From the same recent study, 47 percent said they were improving email by working on delivering the right content to segments, and 43 percent are working on lead nurturing. In the last twenty years, email’s become a well established, stalwart marketing channel with dependable ROI. Hmmm…things marketing automation does well.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 18, 2013
    [Work] What Web Analytics Don’t Tell You
    By collecting this information we can start to work out “who’s who”  Who’s the CMO, who’s the IT guy, who’s just thinking about costs!  We can then begin to treat each of these contacts in different ways because we are starting to get to know them. by Nick Dennis | Tweet this Marketers love web analytics.
  • THE ROI GUY  |  MONDAY, MAY 14, 2012
    [Work] What Can You Accomplish Integrating MAP and CRM solutions with Alinean Value Selling & Marketing Tools?
    This all sounds like good functionality that Alinean supports, but how does it work in practice? Next, we worked with one of our lead partners to create an email marketing campaign to their proprietary community of qualified prospects , using the value of an interactive white paper to entice interested prospects to respond.
  • WRITTENT  |  THURSDAY, SEPTEMBER 11, 2014
    [Work] 9 Tips to Spot Amazing Blog Writers
    We’re not saying your potential writer needs to have samples of their work published in places like  Forbes or the  New York Times , but you should be very hesitant if a writer can’t provide samples of their work. Image source. Writing Samples. Write in an engaging and interesting voice. SEO Knowledge. Research Skills.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 23, 2012
    [Work] Do we regulate social media or use it to stop hate speech?
    Alas the PMO’s Twitter handle is busy tweeting about the Prime Minister’s mundane work schedule! After my article this week on the tragic riots in India , purportedly fueled my social media and hate sites, my friend Prasant Naidu offered to write a post with a view from inside the country. The land that provides shelter to more than 1.2
  • HUBSPOT  |  FRIDAY, JANUARY 24, 2014
    [Work] 4 Cringeworthy Marketing Campaigns That Totally Missed the Mark
    For us marketers, it’s just the way it works: We spend our days planning marketing campaigns around the specific and realistic goals we want to achieve. But sometimes, our marketing campaigns just don''t work out. Here, Nesquik relied heavily on its mobile audience to make this work. Come on!). Insulting much? You bet.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 14, 2011
    [Work] Sales Leadership: 10 Sales Kick-off Idea’s
    While working with a client last week it became obvious that we are moving into the time to  prepare 2012 budgets, new compensation plans and something most sales manager’s don’t take enough time in developing;  their 2012 Sales Kick Off meeting.  . Sales Leadership: Ten 2012 Sales Kick-off Meeting Idea’s. Bring in an outside speaker.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Work] The Cutest Marketing Ever! 10 Adorable Campaigns to Brighten Your Friday
    After allll of that, you''ve still got work to do: you''ve got to delight your customers so they are yours for life. That might not work so well. Hey guys. It''s 3 p.m. East Coast time. And it''s Friday. let me guess what you''re doing. Or, maybe you''re just eying the clock, bored out of your mind. We feel you. And we wanted to help.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Work] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    nternet and Social Media Research Works Both Ways Buyers will engage earlier with sales reps who can help them overcome challenges and drive competitive advantage. Today, the successful sales rep needs to find new ways to provocatively engage earlier, and if engaging later, frame the decisions to go their way. So what are these insights?
  • HINGE MARKETING  |  TUESDAY, MARCH 10, 2015
    [Work] Finding the Niche Within the Niche: A Profile of Architect and Visible Expert? Dale Mulfinger
    Another advantage of the SALA model, Dale notes, is the conviction that everyone’s work is valuable. As Hinge discovered in its recent research study , Visible Experts are not only great communicators, they are also teachers who excel at putting their work into language that is accessible to regular people. We found a market.
  • LEAD VIEWS  |  WEDNESDAY, MAY 25, 2011
    [Work] Is Sales Dying? What Can ‘You’ Do About It?
    At LeadFormix in the UK, we’ve worked closely with Modern Selling to look at why this is and what people can do about it.  We feel strongly that we don’t just transform marketing, but are invaluable to modern salespeople. Top salespeople are masters of their own communication and build a tribe, regardless of the company they work for.
  • VISIONEDGE  |  TUESDAY, APRIL 29, 2014
    [Work] Four Models Every Marketer Should Master
    But as the need to add analytics and science to our work continues to increase, models have become one of the primary vehicles every marketer needs to know how to develop and leverage. We know–models can be intimidating. If you’ve already dived into the deep end on models, congratulations. On
  • VISIONEDGE  |  THURSDAY, DECEMBER 19, 2013
    [Work] Transitioning from Service Provider to Value Generator
    You know you’re a marketing organization that operates as a service organization if your day-to-day work primarily involves converting inputs (requests) into desired outputs (presentation, campaigns, collateral, etc.) If the work at hand doesn’t meet the criteria, discuss where it fits among the priorities for Marketing. . 3.
  • HINGE MARKETING  |  FRIDAY, OCTOBER 4, 2013
    [Work] The Missing Piece to Your Content Marketing Strategy
    Unfortunately, it just doesn’t work like that. You’ve put in the work to put this great content together—now it’s time to let people know about it. 4. Ebooks, research studies, and infographics tend to work well. 2. This is a great way to expose your work to brand new audiences. BONUS TIP.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, MAY 19, 2010
    [Work] Build a Personal and Professional Vision for Growth
    Diane works with small business owners, aspiring entrepreneurs, and salespeople who want to master the challenges they face and embrace their own success. Working with as few as one person to as many as 100+, Diane creates an environment that is cooperative and interactive. This show is sponsored by WIN – Women in Networking.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 9, 2011
    [Work] The rench in marketing - making way for dyslexics
    As someone who has worked as a Special Education Advocate, it's pretty clear that more and more kids are showing signs of dyslexia in the classrooms. What was rare years ago, is now considered a common learning disability. Rather routine. that these kids need to be taught differently in order for them to learn. Symptoms vary. Examples.
  • HUBSPOT  |  SUNDAY, AUGUST 17, 2014
    [Work] This Week in Popular Content: Funny LinkedIn Endorsements, Website Launch To-Do's & Perfect Facebook Posts
    How Marketing and Sales Can Work Together to Close More Leads. This week''s most popular content covered a wide range of subjects. About to launch a new website? We''ve got your checklist covered. Looking to craft the perfect Facebook post? We have the secret formula. Want to foster a better relationship with your counterpart in Sales? Tweet.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 26, 2012
    [Work] Five Steps to Catching Your Subject Matter Experts
    Focus: It is tempting to try to create a massive list of SMEs for every occasion but let’s face it, that’s a lot of work and you will then be stuck maintaining it. 4.The FUD Factor: Fear, uncertainty and doubt, that cynical trinity from IBM’s marketing playbook, are at work in the bowels of your organization. (Plus Two Other Ideas).
  • BIZNOLOGY  |  WEDNESDAY, APRIL 23, 2014
    [Work] Google Glass and I
    We work hard to make people like or admire our lifestyle but do not wish to have this become a piece of the puzzle of our lives. Internet.org works towards that direction to bring another billion of people online. You and I thrash back and forth between these two worlds, trying desperately to integrate one into the other.
  • MI6 MARKETING AGENCY  |  SATURDAY, AUGUST 20, 2011
    [Work] Our Favourite Posts, Week of August 15th
    B2B Or Not B2B: Does B2B Social Marketing Work ? Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators.
  • MI6 MARKETING AGENCY  |  TUESDAY, AUGUST 3, 2010
    [Work] The Mi6 Tweekly: Week of July 26, 2010
    Video: Story of Stuff, Full Version; How Things Work, About Stuff. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Tuesday. Facebook vs @Linkedin groups?
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 27, 2012
    [Work] Content Marketers Must Read Book of the Week!
    What’s been missing…until now…is the book that tells marketers exactly how to put content marketing to work. This book will teach you to build the Business Case for Content Marketing and develop a Content Marketing Strategy that Works for Your Business. Author: Robert Rose             Joe Pulizzi.               .
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 30, 2014
    [Work] The Do’s and Don’ts of Holiday Email Marketing
    But do they work? Author: Lizzy Funk It’s finally here! The crisp smell of fall, the crunchy leaves, pumpkin spice everywhere, and it can only mean one thing…it’s officially holiday season! It’s also that time of the year where marketers plan to send holiday-themed emails with silly subject lines. Get creative! Incorporate social.
  • DIGITAL B2B MARKETING  |  THURSDAY, APRIL 28, 2011
    [Work] Which Social Network is Right For B2B Marketing?
    In targeted B2B marketing, this same approach will work for breaking into individual targeted accounts. When you consider what social networks can become key marketing channels for your business, there isn’t one right answer. Take a quick look at the very different sharing patterns of the three sites below.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, FEBRUARY 15, 2011
    [Work] Building Relationships on Twitter: Consider What You Tweet
    work hard to have conversations. Tweet A prospect called me last week to inquire about my social media services after following me on Twitter for over a year now. While talking, he asked me a question no one has asked me before: “Who do you have in mind when you tweet?&# He also wanted to know my process on deciding what to tweet.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 10, 2012
    [Work] Sales Prospecting Perspective Weekly Recap - Week of September 3, 2012
    We have made it through all the summer vacations and family visits, and most everyone is back to work, falling into the same routine we had four months ago. The combination of these 3 things, in conjunction with a business development employee whose always trying to find new ways to put more effort into their work, is a recipe for success.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 7, 2010
    [Work] How To Use Fully Qualified Leads To Recruit/Retain Top Sales Talent.
    sales rep that doesn’t focus on a number is a soon to be an out of work sales rep. It will benefit you to keep that rep working on fully qualified sales ready opportunities even if it means having to bring on an inside team or hire a teleprospecting firm to help. Sales executives are driven by money.
  • VIDYARD  |  TUESDAY, JANUARY 21, 2014
    [Work] Preview the New and Improved Vidyard Dashboard
    Nestled deep within the Vidyard mountain fortress, a team of designers and software developers have been working tirelessly to enhance your Vidyard experience. There is never a good time for your favorite tool to change, especially when you’re in the midst of important work and, looking at our usage stats, Vidyard users are always busy!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 8, 2011
    [Work] Social Media Features in Marketing Automation Systems: Who Does What?
    Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.
  • BIZNOLOGY  |  TUESDAY, JULY 10, 2012
    [Work] Images are now mandatory in social media content
    I first told you that Pinterest redefined social media from being mostly text to being mostly photos, illustrations, graphics, and infographics. Now, illustrating your content is not just preferable, it’s mandatory.  have sort of known this for years, especially since I share like crazy. Flipboard is an app for smart phones and tablets.
  • FOLLOW THE LEAD  |  THURSDAY, NOVEMBER 8, 2012
    [Work] Move the ball on every sales call
    When working the phones to acquire new business, our second and third calls to decision makers too often don’t “move the ball forward.” ” Instead, we end up with the same “field position” we had after our previous calls. The solution … Continue reading →
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, DECEMBER 10, 2012
    [Work] Why Emotional Intelligence Matters in Sales
    And, it's about being wise regarding your prospect's emotions too so you can work better with them. Salespeople who score high in this skill are willing to do the work before they earn the reward. You have a sales team that knows how to manage themselves, read prospects better and overall are more enjoyable to work with.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 30, 2011
    [Work] 3 Steps to A Breakthrough Corporate Blog
    People make blogs work.  By Stanford Smith, Contributing {grow} Columnist. There’s a peculiar paradox in the social media world. Take a look around and you will see creative individuals kicking butt and taking names.  They are writing amazing content, organizing humanitarian aide, even toppling autocratic regimes. Don’t isolate your CEO. 
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 30, 2014
    [Work] 6 Strategies to Help You Unify Sales and Marketing Teams
    Bringing these teams together to work on the content strategy is imperative to hitting the mark with your content. Sales should know how social media campaigns work. There are many theories out there as to why marketing and sales don’t always get along. Leaders spend hours or days or months managing squabbles or fighting over numbers.
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 29, 2010
    [Work] Mama Nature’s Marketing Tips: Wrens, Finches, & Niches
    The line always got a laugh, but never landed me any work. mean, you’ve sunk everything into this project, taken the leap of faith, and really, really want it to work. This post is part of my “Marketing According to Mother Nature&# series. Take a walk on the wild side – you never know what might inspire you.
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Work] How to Write Ridiculously Persuasive Landing Page Content
    But then I started working for an awesome company where I believed in the solution we offered. You’ve got some work to do, then. I used to think persuasion was a dirty word. It’s crazy what that can do for changing one’s philosophy. wanted our audience to believe, too. It’s a natural defense mechanism. Therefore we need to persuade.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 9, 2015
    [Work] The Break Up: It’s Not You…It’s Your Website.
    Being a part of emagine’s Business Development team, I don’t get to actually work on our client’s websites; we like to leave that to our WordPress developers and awesome designers. [This post was written by a member of our Business Development Team, Claudia Peart]. You only get one chance to make a first impression. Don’t blow it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 19, 2011
    [Work] How Teenagers Would Re-invent Facebook
    I’d like to ask a favor — This week I am working with a special group of teenagers attending a class on Media Literacy.  Isn’t that cool?  With your help, I want to demonstrate in a very living and powerful experiment how blogging and social media can allow them to connect with wonderful people from all over the world.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 29, 2014
    [Work] The Complete Guide to Holiday Email Marketing
    From this campaign, you probably learned that capturing shoppers early works for your company and that two weeks of pre-promotion was key. You’ll want to work ahead so you can stay on schedule and set your campaigns up for success. Write Down Your Goals What do you want to accomplish this holiday season? Thanksgiving (U.S.),
  • VIDYARD  |  TUESDAY, MARCH 3, 2015
    [Work] The Nitty Gritty on Mapping Video Content to your Buyers’ Journey [Free Template!]
    with Linda West, Group Manager of Demand Gen at Act-On. A lot of content to attract a lot of prospects only works for so long, and more often than not, tends to attract a lot of top-of-funnel leads with no support to bring them through the funnel. How do you unlock the inner workings of your prospects’ path to greatness (a.k.a.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 17, 2012
    [Work] 9 Google Analytics metrics every marketer should know
    When you know “Average Shopper Value,” you can put a plan in place that works to your and your customers advantage and see the effect almost instantly. Photo credit: Wikipedia. The GPS for a website and any brand’s online effort is Google Analytics. Google made available sophisticated analytic software for free.
  • VOLACCI  |  MONDAY, OCTOBER 7, 2013
    [Work] Mobile Marketing, Simplified: The Drupal 8 Mobile Initiative
    True to the community’s open source roots, a large group of developers are working together on Drupal’s Mobile Initiative , created with the goal to make the Drupal 8 CMS a top-notch mobile platform in today’s increasingly mobile world. Drupal 8 is looking to solve that problem. native app integration. Mobile Accessibility.
  • SAZBEAN  |  MONDAY, MAY 20, 2013
    [Work] Interview with David T. Scott — Author of The New Rules of Lead Generation
    When it’s over, they have no idea if their lead generation efforts have worked, or if they’ve achieved a positive ROI for their company. They spend all this money on lead generation campaigns, and they have no idea how well those campaigns are working for them. This is an interview with David T. and how to use them.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 2, 2013
    [Work] idio Does Sophisticated Content Recommendation
    Idio is also working on predicting future interests, based on behavior patterns of previous customers. Systems in our new Guide to Customer Data Platforms range from B2B data enhancement to campaign managers to audience platforms. This may lead you to wonder whether there’s anything we actually left out. idio was one of those.
  • ENGAGE  |  TUESDAY, APRIL 12, 2011
    [Work] 6 Content Marketing Lessons from Warren Buffett
    Get to work and good things will happen. W arren Buffett would have made an excellent blogger. Unfortunately, he’s too busy finding places to stack his piles of money to give it a shot but he really could have been something special. He’s been through highs and lows in the stock market, and has always managed to come out on top.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 19, 2013
    [Work] Influence marketing: What’s next?
    think one implication of this development is that there is still an opportunity for quick “advertising” opportunities but many companies and agencies should also be thinking about a more holistic approach to their outreach efforts, including the patient and hard work of developing authentic, long-term relationships with advocates.
  • HUBSPOT  |  THURSDAY, NOVEMBER 29, 2012
    [Work] Your 12-Point Checklist for Mobile-Optimized Landing Pages
    Don’t trust that what works for your desktop landing page will work for your mobile landing page. Who knew Disney (Walt, not the corporation) was such a prognosticator of things to come? Visionary, yes. Impresario, of course. think not. 12 Things to Remember When Creating a Mobile-Optimized Landing Page. 1) Be Visible. 11) Be Legible.
  • B2B MEMES  |  SUNDAY, NOVEMBER 20, 2011
    [Work] Three Ways to Make Media More Personal
    The old editor-in-chief, top-down, command-and-control approach to managing a content team doesn’t work in an era of personalized content. MUD day 20: Back in the late 90s or early aughts, one of the hot topics in the Web 1.0 world was personalization. We never implemented our plan, but it hardly mattered. The onset of Web 2.0
  • MARKETING ACTION  |  TUESDAY, MARCH 18, 2014
    [Work] Keep Calm and Learn How to Nurture Leads
    The right one will work with you as an extension of your team and help you scale. It works; studies show nurtured leads close more often, with higher deal sizes. OR: 9 Simple Ideas for Integrating a Variety of Marketing Tactics in a Lead Nurturing Program. How do they put all these things in place to stay competitive? Lead nurturing.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 26, 2012
    [Work] Do You Treat Your Sales Teams Like The Hunger Games?
    One that comes to mind is training from Vorsight around how to navigate company switchboards  turning the switchboard into a prospect’s direct contact info. I’ve seen them train on this on numerous occasions and I have to say that it works. Who do you know that can provide support to you when working with the opportunity? Redux.
  • VIDYARD  |  TUESDAY, AUGUST 12, 2014
    [Work] 3 B2B Video Examples to Inspire Your Next Marketing Masterpiece
    SunGard’s funny series works because they’ve identified an annoyance their audience can relate to and they play it up with a story IT professionals will want to share with others who are in on the joke (conveniently, other IT professionals in the target demographic). SunGard Empathizes With the IT Professional. Bravo SunGard!
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 22, 2013
    [Work] Podcast: What Are You Doing to Get Trained Workers?
    When talking with manufacturers or contractors, a common complaint is not that they don’t have enough work, but they can’t find qualified people to fill the jobs. What are you doing for fast track training for tradesmen? According to a Skills Gap study by the Manufacturing Institute, more than 80% of U.S. Enjoy! Listen to Podcast.
  • HUBSPOT  |  WEDNESDAY, MAY 21, 2014
    [Work] 3 Blog Optimization Experiments You Might Want to Embrace
    Early results are good, and now it''s time to work on incremental changes to improve traffic and stickiness. I’m trying three new blog optimization experiments. It’s a great little piece of software, and there are others like it out there (Outbrain is another option) you can try if this one doesn''t work with your site.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 4, 2014
    [Work] How to nail your next presentation: 10 rules for public speaking success
    Simple demographic information such as the industries your audience works in, their professional seniority, their gender, etc. With that in mind, here are 10 tips for public speaking success. Follow these to nail your next presentation! 1. Preparation is essential. Why so much? Know your audience. Use images. Tell a story. with visuals!).
  • INBOUND SALES NETWORK  |  THURSDAY, SEPTEMBER 8, 2011
    [Work] Does Your Company Depend On Luck for New Leads?
    In fact, some companies find that much of their lead-generation work involves finding new opportunities in accounts they already have relationships with. As the old saying goes, “the harder you work, the luckier you get” In designing a lead generation campaign, the thought behind it involves the hardest work.
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2011
    [Work] 5 Marketing Tactics That Don't Matter
    Of course, different tactics work for different businesses. Mass emailing a news release to hundreds of people who never opted in to receive news from your business is a terrible practice, and it doesn't work. Let's stop doing what doesn't work. Here are several examples. Marketing Tactics That Don't Matter. 1. Really?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 6, 2015
    [Work] Courting Your Customer: Relationship Advice for Marketers
    The solution: take an inventory of content assets by conducting an audit across properties so you have a repository ready and know what you have to work with. Automation has made it easier for marketers to distribute content, but the content itself needs more attention. Evaluate each piece and note gaps and problems with the content.
  • HUBSPOT  |  WEDNESDAY, MARCH 19, 2014
    [Work] How to Display Site Content Only Your Mobile Viewers Can See
    Depending on the test, you may also want to suppress certain content for desktop users, such as longer paragraphs or images that may not work as well for mobile devices. Don’t forget this step to ensure that everything is working the way it is supposed to on your desktop versus your mobile device. Show content on mobile devices.
  • GREAT B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Work] The Pros and Cons of Competitive Marketing
    highly targeted approach to competitive marketing usually works better than broad-based general advertising.  As a B2B marketing outsource provider, our clients sometimes ask about the advisability of running a competitive marketing campaign. First, make sure you understand why you want to run the competitive campaign in the first place.
  • SAZBEAN  |  TUESDAY, FEBRUARY 7, 2012
    [Work] The Simple Template for a Thorough Content Style Guide
    Rather, your editorial style guide will guide writers by providing a set of standards to which they must adhere when creating content for your website, eliminating confusion, guess work, and debates over what boils down to a matter of editorial opinion among grammar and content geeks. News & Notes
  • B2B MARKETING UNPLUGGED  |  THURSDAY, SEPTEMBER 1, 2011
    [Work] Nine Great B2B Links for Labour Day that Have Nothing to do with Golf
    If you don’t care about technology you can give this one a miss but if you work in the business or just like a good bit of gossip, check it out here.  . He has a wonderful writing style, stands up to the industry’s tendency to examine its own colon and generously celebrates good work wherever he finds it. Do you cry a lot at work?
  • MARKETING CRAFTMANSHIP  |  MONDAY, APRIL 25, 2011
    [Work] Can Craftsmanship Go Unrecognized?
    Dill, when he was dean of the Graduate School of Business Administration of New York University, invited me to work with him on a study of students with known addresses that had graduated five or more years before: how are they doing? The Craft of Teaching. William R. And what might be characteristics of background for success?
  • MARKETING CRAFTMANSHIP  |  SUNDAY, JUNE 12, 2011
    [Work] Harrison Frazar: Hopeless Cause
    Jude Works His Magic. It took 355 starts, but PGA Tour professional Harrison Frazar finally got his first career victory at the FedEx St. Jude Classic, beating Robert Karlsson on the third hole of a sudden-death playoff. Last year, he earned a total of only $200,000 – peanuts for a PGA Tour pro. Jude is the patron saint of hopeless causes.
  • INSIGHTIQ BLOG  |  TUESDAY, FEBRUARY 14, 2012
    [Work] 5 Steps to Planning Successful Infrastructure: MSPs & Beyond
    People want to spend it on the fancy faucets and fixtures and trust that the plumbing is in working order.  So one of the keys of running a solid server infrastructure is to plan properly and utilize some basic principles that will help you stay within your budget.  Plumbing is generally not where people want to spend the bulk of their money. 
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