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  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, JUNE 23, 2010
    [Work] 4 Ways to Cope with Procurement
      Consider these four approaches to working more effectively to get fair value for the contribution agencies make toward client business results.  They want to know why the same CD working on two different projects has two different costs. But like sports stars, the impact and productivity of the work is variable.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 3, 2012
    [Work] A Crystal Clear Explanation of How Social Media Influences SEO
    This promotional video from Google walks you through how Google Plus Your World works if you'd like to hear it from the horse's mouth. While there are a few core principles at work in social search, individual factors will continue to develop in the near future. Pretty standard stuff, right? Well recently, things have changed a bit.
  • ENGAGE  |  TUESDAY, JANUARY 21, 2014
    [Work] 4 Easy Steps to Create Low-Cost Social Content
    few months ago, I met with a client who wanted to make a splash on social media but didn’t have much of a budget to work with. Note: I work on a Mac, so the options below are Apple-based.) Some 'Social media needn’t be expensive to be effective. Not so, I told them. Step 1: Write your text. Step 2: Select your image.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 10, 2013
    [Work] Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement
    You can also think of Optify as having worked its way down from the top of the funnel (SEO) to the middle (marketing automation) and towards the bottom (CRM). By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. That''s theme number three. Emails are delivered through ExactTarget.
  • THE CRAP REPORT  |  TUESDAY, NOVEMBER 16, 2010
    [Work] Teleprospecting Teams – 3 Ways to Get What You Need From Them
    What I’m getting at is, in order to get more out of your teleprospecting team, you need to find (if you haven’t already) your product’s “must-have&# quality, the reason why it’s going to change the way your target audience is going to do their work on a daily basis.  What do we need inside teams for? 
  • HUBSPOT  |  FRIDAY, OCTOBER 11, 2013
    [Work] 10 Hilarious Blogs That'll Make You Feel Better About Your Job
    Like that one time you were working on four hours of sleep and included a typo in a blog post title. Whether you work in an agency or just across teams within your company, you will love this website. 'There''s something cathartic about commiserating in awful shared experiences -- especially if you can find humor in them. My favorite?
  • MARKETING ACTION  |  THURSDAY, AUGUST 14, 2014
    [Work] Questions from the 5 Futuristic Email Tactics Webinar
    4)     What is the best way to create responsive emails that work on all or almost all phones and tablets? We all know what works on us. Your audience will tell you with their clicks what works and what doesn’t. Matt has already tackled many of them – take a look to read his insights  about B2B email tactics and marketing tips.
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [Work] Five Tips to Improve SEO Using YouTube
    This works in the same way as page-ranking. To most marketers, YouTube is known for its possibilities regarding word-of-mouth, viral marketing and for its integration possibilities within other environments. There are dozens of possibilities to get your video (channel) found in Google. Now, why would you want that? Attention: incoming links.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Work] 10 things you need to know NOW about OmniChannel Marketing
    In this rudderless environment, how do you know how to invest in the marketing that works? Everything must work in harmony. 'If you’re like me, you have probably seen a new buzzword creeping into the online marketing conversations — “OmniChannel marketing.” Simply put, OmniChannel is multi-channel done right!”.
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 22, 2014
    [Work] OMAHA!!!! What Peyton Manning Can Teach You About Your Marketing
    The average week of preparation generally involves 80+ hours of work. He will have spent this time figuring out their tendencies, exactly what works, what doesn''t ,and figuring out a PRECISE game plan for the Seahawks. 'This is not another article extolling Peyton Manning''s commercial virtues as a TV pitchman. The Line of Scrimmage.
  • BIZNOLOGY  |  THURSDAY, MARCH 6, 2014
    [Work] Begin conducting industry intelligence in 5 minutes using share-of-search reports
    If I were working at Bass Pro or Cabela’s, I’d keep a close eye on this trend in particular and try to confirm whether or not Amazon’s share of organic voice has in fact almost doubled in recent weeks. '(Photo credit: Benjamin Dobson). Are your industry competitors on the verge of taking you over? Share-of-Search Reporting. Thanks Internet!
  • BIZNOLOGY  |  TUESDAY, MARCH 13, 2012
    [Work] In social media, you don’t need to outrun the bear
    Image via Wikipedia. The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors. Who is Mark?  Steve starts putting on his tennis shoes. Mark says, “What are you doing? Well, no.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 15, 2013
    [Work] Tips To Power Your Sales Funnel With Video Content
    Adapting your content by industry may seem like a daunting task, but if you work with a core concept and simply aim to demonstrate how your product can help various buyers, you’ll have a huge library of targeted content at your disposal. He’s passionate about helping companies get the most out of their video marketing investments.
  • WRITTENT  |  MONDAY, FEBRUARY 25, 2013
    [Work] 5 Benefits of Using a Blog Writing Service
    But blogging takes time and work. Business blogging is powerful. You’ve kept tabs on the content marketing trend and can see the potential it has for your business. If you have a million and one other marketing objectives to do this week, you can’t give the company blog the attention it needs to be a [.]. Blogging Content Creation
  • SAVVY B2B MARKETING  |  SUNDAY, FEBRUARY 21, 2010
    [Work] Getting Provocative: How Visual Provocation Engages Buyers and Drives Growth
    In work with companies such as SAP, Microsoft and Accenture and a long line of entrepreneurial enterprises, my firm has demonstrated how compelling visuals can serve this purpose - provoking conversation and clarifying value. It enables our prospects to see themselves in the problem space and visualize the dynamics that are at work.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Work] 8 Tools Every Great Salesperson Needs
    The Ability to Work From Home…and Anywhere Else. Not everyone works from home as efficiently as others, but some really do, and studies have shown that employees tend to work longer hours when in the comfort of their home. The same level of efficiency can be found for employees who work from home with virtual call centers.
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 11, 2013
    [Work] Encore: YOUTility – Why Smart Marketing is About Help not Hype: @jaybaer on Marketing Made Simple TV
    In this show, Jay will teach you: Why awesome is nearly impossible, but helping works. The show also offers a great free excerpt of the book – just click the offer in the show. Jay Baer. Sell and you win a customer today. Help and you win a customer for life. Why you need to understand your customers more than you ever have before.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 18, 2013
    [Work] Here is my fervent hope. That what does not kill you, makes you stronger
    'Can getting smoked in a National Championship game lead to greater results? My Alma Mater is the University of Notre Dame. So I was deeply embarrassed to be smoked by the University of Alabama. As the announcer stated “ An over-whelming victory in this BCS game.” ” We were pounded by a much better team. This is true for all of us.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 29, 2012
    [Work] The Unique Office Phone System of Find New Customers
    As the host of a TV show, Marketing Made Simple TV , I have an incredibly fast internet connection, which means online tools work great. The Unique and Unusual Phone System at Find New Customers. As the host of Marketing Made Simple TV , I have what most people would consider a unique phone system. See this huge studio mike.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 12, 2012
    [Work] Why Michael Jordan would get a rejection letter | The Fatal Flaw in the Job Description/Resume Process
    For more on why resumes don’t work, read  Here Are 8 Important Traits That A Resume Just Can’t Illustrate. Why doesn’t it work? In hindsight, it was the best thing that ever happened to him, as he worked twice as hard to become the best of all time. (This is one of the most popular posts ever here.).
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 5, 2011
    [Work] Changing direction | The difficulty in changing a tiger’s stripes
    To do this successfully, they’ll first need to develop deep buyer personas and then work Outside In – from business leaders back. Had a very interesting conversation with an SVP of Marketing for a $500MM software company this week. Their challenge? They sell mainly to IT, but want to sell to business leaders. What do you think?
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 4, 2011
    [Work] Jill Konrath on HubspotTV
    Jill Konrath, sales expert and author of Selling to Big Companies , SNAP Selling , and Get Back to Work Faster (which extensively discusses yours truly) will be the special guest on HubspotTV this Friday, May 6th. Jill Konrath. Please support Jill! Don’t Miss it! It’s lots of fun. Break a leg, Jill. Click to watch my show.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 28, 2009
    [Work] Lead nurturing — critical but poorly understood
    Sure hope it works.). I had the opportunity to be interviewed two times last week. Both of these interviewers want to speak with me about lead nurturing. What’s lead nurturing? It’s process of sharing compelling and interesting information that builds trust with target clients, regardless of their timing to buy.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 6, 2009
    [Work] The Fearless Competitor takes to the road
    I’m working with Kevin Temple of The Enterprise-Selling Group to set up these lead generation workshops. Full day events will be held the week of November 9, 2009 — and will cost only $975 per attendee. Stay tuned as we plan and set these exciting events up. Jeff Ogden, the Fearless Competitor, is President of Find New Customers.
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Work] 11 Thought-Provoking Guides to Content Marketing for 2014
    'A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with  30 Remarkable Content Marketing Facts and Statistics and culminating with  14 Best Content Marketing Tips, Tactics and Techniques.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JULY 30, 2012
    [Work] The Main Benefits of Social Business
    All the involved parties work together to come up with effectual and creative marketing strategies. Social business is a buzzword which is not really clear to most individuals. Contrary to popular belief, social business is not the aspect of business which involves the use of online social networks.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 17, 2013
    [Work] Driving Conversions Throughout the Customer Lifecycle
    2) Analyze data that is easily digestible to prove what is working (and what isn’t) to ensure repeatable success. What else works well for you? 'Author: Stephen Frapart Conversions are part of everyday life. 45% of Stephen Curry’s 3-pointers are drained.  Barack Obama won 62% of the electoral vote in last year’s election. 
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 29, 2012
    [Work] My Favourite Marketing Metric
    The Pipe-to-Spend also tells me that prospects are being worked through the funnel and that sales are accepting marketing generated leads. by Fergus Gloster Companies today can measure almost every aspect of a business process or investment with a variety of interesting metrics. Multidude of Marketing Metrics. One Metric to Rule Them All.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 5, 2011
    [Work] Company Holiday Party Etiquette: 10 Tips for Being a Good Guest
    Check out these tips for great advice for networking events as well as holiday work functions. Try to talk about something besides work; it can be quite refreshing. by Jason Miller ‘Tis the season for ugly sweaters, the big man in red, chestnuts roasting on an open fire, and of course the annual company holiday party.
  • JUNTA 42  |  WEDNESDAY, MAY 9, 2012
    [Work] 10 Ways to Optimize Your Enewsletter Landing Page
    The behavior of buyers is not consistent across industries, to be sure to test what works and what doesn’t for you. I had the pleasure of presenting at the Enewsletter World workshop this week with Jeanne Jennings and Ryan Dorhn (two amazing, first-class media experts). Your email database, on the other hand, is a significant business asset.
  • HUBSPOT  |  WEDNESDAY, JUNE 26, 2013
    [Work] The 7 Principles of Conversion-Centered Landing Page Design
    landing page is a standalone page that uses congruent design -- working toward a single collective purpose -- to usher your visitors toward the finish line, be it the collection of personal data or education about your product/service before passing the baton to the next phase of your conversion funnel. Landing pages sit at the heart of CCD.
  • VIRALLY BLOG  |  THURSDAY, FEBRUARY 7, 2013
    [Work] Blog more productively with these 7 tips
    Countless studies have tried to identify this peak working time, but the truth is that everyone’s different. If writer’s block decides to rear its ugly head, don’t sit in front of the post you’re working on for hours at a time. 3) Don’t work at night. Blogging in a business can often be the bottom of your to-do list.
  • SAZBEAN  |  WEDNESDAY, MAY 4, 2011
    [Work] Book Review: Enterprise Social Technology by Scott Klososky
    Create Conversations – Social networking is obviously about having conversations, but to unify your web and your social networking presence, you need to have them working in concert. Being cool and hip may not work for a button-down accounting firm (although that would be a cool differentiator in my opinion).
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 13, 2011
    [Work] Insights from How to Find New Customers
    Let’s examine some critical insights from How to Find New Customers to see how it works. B2B Lead Generation | How to Find New Customers. Every day I hear how bad the economy is. The news is filled with foreclosures, bank failings and disappointing jobs reports. But we want YOU to succeed. You face a different world today. Social Call.&#
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Work] Pinterest Guided Search Changes How We Discover Content, and It's Awesome
    When you knew exactly what you were searching for, this worked best. Below is a quick video showing how it works. 'For the longest time, whenever you needed to search for something on the internet, you typed a few keywords into a search box, hit enter, and hoped for the best. No thank you. Luckily, search has tried to evolve.
  • EMAGINE B2B BLOG  |  THURSDAY, AUGUST 1, 2013
    [Work] Why SEO is a Marathon, not a Sprint
    So while you may have had great visibility with your old site(s), that simply domain change may have slowed down the working of SEO (and caused a plethora of other issues along the way). 'One of the most common complaints about SEO is the lack of instant gratification. Search Engine Marketing
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Work] The Future of Digital Marketing is Already Here
    He scans his retinas, and the ad begins speaking to him: “Welcome back to the Gap Mr. Yakamoto, how are those assorted tank tops working for you?”. 'Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. Create engaging experiences tied together across channels and time at scale. GtJx_pZjvzc.
  • E-QUIP  |  WEDNESDAY, JULY 9, 2014
    [Work] Proposal Specialists Need a Bigger Role
    'Working on a proposal for many technical professionals is a distraction from the billable work they prefer. The problem with most proposal specialists I''ve worked with is that they either (1) lack the expertise needed or (2) don''t know how to leverage it. It shows. Who cares enough to raise the bar for proposal quality?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 29, 2015
    [Work] 3 Lessons Spammers Taught Me About Marketing to Strangers
    When I read a subject like ‘Dear marsdorian team’ I know Mr. Spam’s magic is at work. When I read a subject like ‘Dear marsdorian team’ I know Mr. Spam’s magic is at work. 'By Mars Dorian, {grow} Contributing Columnist. get lots of spam mail. So much, I could open a spam factory, sell it back online, and make a profit. Um, say what?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 10, 2012
    [Work] 7 Critical Tools of the Trade for B2B SEO Competitive Analysis
    With this information in hand, an SEO professional can work more diligently in evaluating the competitor’s keyword strategy, key phrase usage across the site, and depth of material within the domain. Understanding the SEO strategy of a competitive website is a critical component of a B2B SEO campaign. Screaming Frog. Open Site Explorer.
  • BLUE FOCUS MARKETING  |  TUESDAY, APRIL 9, 2013
    [Work] Secrets to Social Branding Success for Small Businesses
    The rules of engagement are different for each platform—different types of messages and content work differently in different places. Work to identify what kinds of content and interaction those community members best respond to. Everywhere we look, small businesses are ready to go social, but many of them are wondering where to begin.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 25, 2010
    [Work] Conversen Simplifies Complex Messages Through Multi-Channel Dynamic Content
    It's more a supplement than a replacement for conventional campaign management but should save a lot of work for marketers and their agencies. Well, dynamic content requires the marketing automation vendor to work inside the message itself, using different technologies for each medium. This is both labor-intensive and error-prone.
  • B2B IDEAS @ WORK  |  MONDAY, APRIL 23, 2012
    [Work] How to Frame Your B2B Messaging
    We talk and think in frames, and frames work in relation to each othe r. So to make this work for you, you have to find out what frames are dominant within your target audience. Frames are an integral part of your B2B messaging. Framing. Humans make sense of the world according to frames. Frames & Cognitive Processes.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 2, 2014
    [Work] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
    In my experience (and because of the negative reaction list posts sometimes get), longer, more comprehensive pieces typically work better for both lists and collaborative posts. Sometimes the best link building ideas simply come from understanding initiatives clients and business units already have in the works. Don’t miss out!
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Work] Copywriting 101: The Principles of Irresistible Content
    You believe in order to call yourself a writer your work needs to measure up to the legends of language. Benefit: You can get a tasty, hot breakfast fast, on the way to work -- without getting out of your car. Just play a card that works for your company and, of course, is true. It might work great. Yes, it’s work.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 18, 2013
    [Work] 10 Reasons Why Internal Comms Pros Should Participate in Social Media
    Much work has been done, but there’s still a journey ahead. At that time I was undertaking research as part of an Internal Communications Management postgraduate diploma at Kingston University in London, whilst continuing to work full time. As an internal comms are you using social media to communicate with your employees? other (6%).
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 7, 2015
    [Work] 2015 Resolution: Get Organized!
    As of 2015, I’m officially going on an anti-crap rage at home and at work. Simply put, clean up your work area on Friday before you leave. 'Let’s be honest, we all have at least one messy area in our lives – I’m willing to bet I’m not the only one with a misfit garage and a pile of used sticky notes on my desk. Rule #1: No more crap!
  • FATHOM  |  THURSDAY, AUGUST 7, 2014
    [Work] How Microdata Can Help Your E-commerce Site
    Microdata is the recommended markup, but any will work to create rich snippets in the search listings. Once you have the microdata (or any other form of structured data) in place, make sure it’s working correctly by running it through the Structured Data Testing Tool. And it’s easier than you may think. What Is Microdata? Image. Price.
  • FATHOM  |  FRIDAY, JUNE 27, 2014
    [Work] 6 Steps to Set Your B2B Content on Fire (& Keep it Ablaze)
    If you see little engagement on LinkedIn during evening hours, shoot for posts during work hours. Do you have any strategies for promoting your B2B content that you’ve found work well? 'You spend a good chunk of time creating a fantastic piece of content for your B2B audience. You publish it, tweet it out and post it on LinkedIn.
  • HUBSPOT  |  SATURDAY, JANUARY 10, 2015
    [Work] 20 Mantras Great Leaders Live By Every Day
    Sometimes you just have to give the problem time to work itself out. Work with your team to figure out a way to round the edges of the peg so it fits properly. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Which qualities make someone a good leader?
  • HUBSPOT  |  WEDNESDAY, MAY 30, 2012
    [Work] Google+ Local Replaces Google Places: What Local Businesses Should Know
    Check out the following video from Google to learn more about how it works: On each page, you'll see individual scores on a 0-3 point scale next to users' reviews. Sayonara, Google Places! Today, Google is taking the first step to eradicate Google Place pages and transition to new Google+ Local pages. Surprise, local businesses! That's right!
  • JUNTA 42  |  THURSDAY, OCTOBER 6, 2011
    [Work] Google Will Be the Largest Content Producer in Three Years
    A decade ago when I worked for Penton Media, Google was a hot topic. To partner or not? Do we open up our web content to Google’s spiders? It seems a silly discussion today, but it was big business then. As more publishers realized the number of relevant readers they were getting to their websites, Google turned from axis to ally.
  • B2B MARKETING UNPLUGGED  |  MONDAY, OCTOBER 14, 2013
    [Work] Hook, Line & Whitepaper: Why Content Needs to Know Its Place
    All that stuff about thought leadership, educated markets, solution selling and lead nurturing is well and fine, but if it isn’t paying the bills, it isn’t working. 'I’m not sure why content is suddenly all that. Good B2B marketers have been flinging whitepapers , worksheets, calculators and webinars into the ether for years.
  • THE EFFECTIVE MARKETER  |  THURSDAY, APRIL 4, 2013
    [Work] Content Marketing is the New PR
    Search Engine Optimization : having PR work closely with the SEO team to navigate the new waters of content marketing, like correlating inbound website traffic with PR activity. Content Marketing Leaders and Followers. 12% growth in year-over-year company revenue (vs 3.5% for followers). 20% year-over-year increase in media mentions (v 2.7%
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 4, 2013
    [Work] Treat a Trade Show Like Your Office, Not Your College Dorm
    Reading: I once worked in a bookstore. Just back from my first two trade shows of the season, and I am sad. It would seem, dear friends, that despite our resolve to not suck at these things, we just can’t seem to get it right. So why is there so little selling? think we need to apply a new, simpler standard. Exactly. And
  • THE EFFECTIVE MARKETER  |  FRIDAY, NOVEMBER 18, 2011
    [Work] Content Marketing Starts With Your Brand
    When you think of your company’s brand (whatever size company you may be working for / with), you have to consider the following aspects of who your company is: Purpose: why do you do what you do? Branding used to be a high-level exercise bigger companies went through as part of their strategic marketing processes. Fast forward to today.
  • MEASURABLE MARKETING  |  THURSDAY, MARCH 24, 2011
    [Work] 4 Reasons Why You Need to Let Your Employees be Your Biggest Fans
    You want your employees to understand your corporate brand and you can help them to become brand ambassadors through this process by doing several things including: leading by example to show them how you talk about your brand and give them a model to work towards and supporting their use of social media. They represent your brand anyways.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, MAY 5, 2009
    [Work] D&B: Digital Body Language Throughout Customer Lifecycle
    A lot of our conversation focuses on new customer marketing, but for many or even most businesses, the successful retention of their existing customers is equally critical. had a good conversation with Jeff Yee at D&B Canada while writing Digital Body Language , and this was his core focus.
  • ENGAGE  |  THURSDAY, SEPTEMBER 25, 2014
    [Work] 4 Tips for Brainstorming Solo
    Also, research has shown taking breaks from your work, increases productivity. Picture books, photo albums, Pinterest and Instagram work just as well. 'Most things in life are usually more fun with friends. But sometimes we’re forced to do things alone. Brainstorming is typically thought of as a group activity. Draw a mindmap.
  • BLOG MY CALLS  |  MONDAY, APRIL 15, 2013
    [Work] 150 Blog Posts in 50 Days: Staggering Traffic Results After 10 Weeks
    It worked! 'In early January I came across a blog post by a guy named Todd Giannattasio. Todd is the owner of Tresnic Media, a marketing company based in New Jersey. Todd wrote a blog detailing what happened when he wrote 50 blog posts in 25 days. Everything went up. But perhaps, we should do it bigger and more CRAZY! This is blog number 151.
  • MARKETING ACTION  |  TUESDAY, AUGUST 27, 2013
    [Work] 9 Steps to Lower Customer Acquisition Cost (And Higher Value)
    As William Edwards Deming noted some decades ago, “Certainly we want good results, but management by results is not the way to get good results…work on the causes of results.”. This webinar will give you 9 ways to work on the causes of results. ' 9 Steps to Lower Customer Acquisition Cost (And Higher Value). We’ll cover: 1.
  • BUYEROLOGY  |  MONDAY, OCTOBER 3, 2011
    [Work] Buyer Perceived Value (BPV) Scorecard: Qualifying and Quantifying Value
    Based on a work at www.goalcentric.com. Based on a work at www.goalcentric.com. Image by J. McPherskesen via Flickr. As a follow-up to the article Influence of Buyer Perceived Value (BPV) on Buyer Behaviors and Decisions , offered is a perspective on how to implement a scorecard approach.  Follow @TonyZambito. Unported License.
  • E-QUIP  |  MONDAY, AUGUST 12, 2013
    [Work] Brand Strategy: The Foundation of a Successful Brand
    Why should a firm''s personality be any different when working with current clients versus trying to attract new ones? Ask for and use customer testimonials that speak to how you work with clients, rather than solely what you accomplished. 'I''m pleased to welcome Lee Fredericksen, Ph.D., How visible are you in the marketplace?
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Work] 10 Inbound Marketing Myths It's Time to Leave Behind
    Attorneys often just get a few minutes to make their case in court but no one else sees all the behind the scenes work that goes into that short presentation. While it can be the most efficient and most significant part of your business growth strategy, we do recommend supplementing it with other methods as long as they are working.
  • HUBSPOT  |  TUESDAY, AUGUST 7, 2012
    [Work] 7 Creative Ways Nonprofits Can Use Social Media to Drive Donations
    You do work there and all. Combine your knowledge and passion for the work you do to host a webinar on Google+ that gets attendees as excited about your organization as you are. As a nonprofit organization, asking for money is a pretty uncomfortable task. All it requires is a little splash of creativity! And you know what?
  • HUBSPOT  |  WEDNESDAY, JUNE 15, 2011
    [Work] The Essential Step-by-Step Guide to Internet Marketing [Free Ebook]
    With so many individual marketing tactics like social media, blogging, SEO, email marketing all falling under the umbrella of internet marketing, how does a marketer make them all work together in one comprehensive internet marketing strategy ? Wondering what you should start with or what to turn to next? Step One: Create a Keyword Strategy.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 2, 2014
    [Work] How to Create an Editorial Calendar
    know business owners who work entirely from free printed calendars they receive in the mail. It’s about as low tech as you can get, but it works for some people. The biggest drawback to the no-tech option is if you’ve got someone working remotely, they can’t walk into your office and see the calendar. As simple as possible.
  • HUBSPOT  |  WEDNESDAY, JUNE 20, 2012
    [Work] The Foolproof Formula for Writing a Solid Blog Post [Template]
    But do you see why that structure works for an introduction? Finally, remember that there are other structures for blog content that work, too. We don't follow the same structure for every blog post we write, and we've seen structures other blogs use that work really well for them. This all sounds like a marketing disaster.
  • EARNEST ABOUT B2B  |  WEDNESDAY, NOVEMBER 12, 2014
    [Work] Using the power of emotion: B2B Marketing Awards campaign case study
    It worked. Proof emotion in B2B marketing can work even for the toughest of audiences. 'The Earnest campaign shortlisted for the Best use of Direct Mail at the B2B Marketing Awards 2014. It''s easy to forget that bankers have feelings too. Cue our campaign for ACI’s Universal Online Banker. And we did it. So how did we achieve this?
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 19, 2011
    [Work] Jump-Start the Week with These 10 Sales Posts
    Eight Business Apps That Will Change the Way You Work - Emergence Capital Partners. It can be a pain in the rump trying to find a couple of blog posts worth spending your morning reading and jump-starting the week. Fret no more as I have done the searching for you and found what I deem some great sales blog posts. – Marketo Blog.
  • ENGAGE  |  WEDNESDAY, APRIL 27, 2011
    [Work] Even the Biggest Brands Need TLC to Avoid Going MIA
    Instead, those who  try things and iterate and are willing to put in the work to  build a community ultimately come out on top. Think beyond traditional ad placements and work to find relevant points of entry to your audience using content. At the same time, make them work to grow your opt-in communities and organic marketing metrics.
  • ANNUITAS  |  TUESDAY, JUNE 5, 2012
    [Work] A Strategic Approach to “Selling” Marketing Automation Internally
    Creating your case will take some work and time, but it’s well worth it.   The key is working backwards from the main objectives that are held dear to the executive team. How do you know it will work?”. We met, devised a plan and agreed to a timeline to begin the engagement.  The reason?  Discuss, don’t present.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 12, 2015
    [Work] Nice to get back in touch with Amanda Nelson at Ringlead
    Thank you Matt Heinz of HeinzMarketing for the How I Work post dated November 20, 2014. It’s working really well now. 'Jeffrey L. It’s already been shared on Twitter 100 times, so please check it out. Doing much better now. Thank you.). My contact at Salesforce.com was Amanda Nelson. see photo here). Much appreciated, Matt! It’s
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Work] Why Content Curation Is Not The Answer
    It sounds good on the surface, but becoming a go-to source and building your reputation through content curation simply doesn’t work for marketers. 'The biggest problem in B2B content marketing is that it requires content. So what if you could be a content marketer without actually creating content? Hallelujah! Here’s why: 1.
  • B2BBLOGGERS  |  MONDAY, SEPTEMBER 13, 2010
    [Work] 18 Hot Topics For B2B Blogs | B2Bbloggers.com - B2B Social Media.
    You can also pick and choose the topics that would work best for your company. Share stories about their work and why they are involved with your company. This challenge is even more difficult if you don’t know what you should blog about. Below are 18 topic suggestions for your corporate blog. Discuss a problem in your industry.
  • TOMORROW PEOPLE  |  TUESDAY, DECEMBER 18, 2012
    [Work] The Great Social Customer Service Race [INFOGRAPHIC]
    Her work has appeared in myriad publications including Inc., Before joining Software Advice in 2012, she worked in sales management and advertising. 'How do big brands measure up on social media? The Great Social Customer Service Race" was created to evaluate how efficiently the nation''s top brands provide consumer support on Twitter.
  • JUNTA 42  |  THURSDAY, APRIL 26, 2012
    [Work] 6 Amazing Retail Content Marketing Examples
    Patagonia , the high-end retailer dedicated to doing no harm to the environment, developed The Footprint Chronicles to show an environmental friendliness report of every textile factory and supplier they work with. That said, I was able to find a number of print and digital content marketing examples that impressed me. Here are six of them.
  • VOICE-BASED MARKETING  |  TUESDAY, MARCH 11, 2014
    [Work] 4 Things Winnie the Pooh Taught Me About Customer Service
    'I worked in a variety of customer service roles before I landed in marketing: I’ve been a concierge, I’ve done phone support, and—like most college girls in the city—I worked retail. Here are four things I learned about customer service from Winnie the Pooh. Positive Attitude. Instead, he turns disappointment on its head. Gratitude.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 16, 2014
    [Work] 5 Lessons Content Marketers Can Take Away from the 2014 World Cup
    Relevance to content  marketers: Much like ravenous supporters of World Cup teams, content marketers need to believe in, and be proud of their work. Now, much like your average American, I feel that professional soccer falls somewhere between Cornhole and Quidditch in terms of everyday sports importance. Credit: www.forzaitalianfootball.com.
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [Work] The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
    And not having enough budget is no longer an excuse either, as improved technology and access to tools and software has made it more and more possible for mere marketing mortals to work on their design chops. 'Editor''s Note: This post has been updated to reflect the latest social media cover photo dimensions for 2014. Pinterest pins.
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 27, 2014
    [Work] Keeping Your Office Running During the Polar Vortex
    Enable Employees to (Actually) Work From Home. 'The polar vortex (as this horrible, frigid weather has become known) is having a negative effect on many a business as employees and customers alike, fearing hypothermia and dog sled traffic, stay in their homes. Offer Warm Beverages. hot chocolate stand never hurt anyone during a cold snap.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 10, 2012
    [Work] Facebook Marketing Data: Photos Rock
    You could take pictures of your employees doing funny things, your customers using your product, or your employees at work. Hubspot posted a great blog last week--as they often do--about content sharing. One of the hidden nuggets of data buried about 647 pages into the blog post was about Facebook marketing. People like photos. That's all.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2011
    [Work] How to Create a Facebook Business Page in 5 Simple Steps (With Video!)
    How much work will it take? You may already use Facebook for personal reasons such as keeping up with your friends or sharing photos, but the idea of running a business page on the world's largest social network might still seem intimidating. Where do you start? What should your goals be? Fret no more! Choose a Classification. Entertainment.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 5, 2012
    [Work] Nonprofits and Social Media: Planning for Success
    Embrace social media and let your planning work for you all year round. Amy is a consultant and non-profit professional with more than 10 years of field experience working in fundraising and development. The holiday decorations are put away and the New Year’s Eve ball has dropped. This seems to be a daunting task for many NPOs.
  • INBLURBS  |  THURSDAY, NOVEMBER 25, 2010
    [Work] Get seen to get leads, business and revenue
    You should work hard to get leads and profits for which you are aiming at. Having some great leads for your business are very important to earn revenues and to make profits online. Here are 5 tips to get leads for your business and earn revenue. Normal. false. false. false. MicrosoftInternetExplorer4. Write related and targeted content.
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2011
    [Work] 5 Ways To Double Your Social Media Results
    These work particularly well to help you customize Buffer settings. While this is somewhat true, how it actually works in practice is that by only retweeting relevant, quality things, you will typically end up focusing on a subset of your tribe (the people that share the most relevant, quality things). More shares = better results.
  • LEADER NETWORKS  |  THURSDAY, APRIL 15, 2010
    [Work] You May Not Be My Online Friend -- But You Influence Me
    share experiences and thoughts with my SMPG about my work life and the situations I encounter on a professional basis. I am growing weary of all this social media silly talk about trust and friendship as it applies to professional collaboration online. What my social media peer group (SMPG) offers is a fruitful and productive idea exchange.I
  • LEADER NETWORKS  |  TUESDAY, JUNE 14, 2011
    [Work] Social Business Readiness: 5 Questions for Legal Executives
    Is legal working in partnership with Marketing or Tech Support teams to help shape social efforts that are ongoing and evolving within those departments? The folks in legal are often the last ones invited to the social media party. After all, they are often the "Dr. At best, they would certainly try to change it. At worst, they'd kill it.
  • BIZNOLOGY  |  FRIDAY, JUNE 6, 2014
    [Work] Why growing e-Commerce businesses need an SEO Manager, and tips on finding one
    Daily SEO activities like keyword research, target market research, on-page optimization, and off-page social and relationship building activities are enough to keep at least one person working 40 hours a week. 'SEO has always been evolving. Why you need to hire an e-Commerce SEO manager. The role of an SEO manager. Credit:  [link].
  • BIZNOLOGY  |  TUESDAY, JANUARY 27, 2015
    [Work] Getting lithe with a little help from my FitBit friends
    They’re multi-day races for the most steps over the 5-day work week or 2-two day weekend. 'I was an early adopter of FitBit devices:  Fitbit Tracker , Fitbit Ultra, Fitbit One, and now my Fitbit Flex. Then, last October, FitBit snuck in something they call Challenges. And it’s magnificent. FitBit Has a Posse. Until now. Bonus!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 8, 2014
    [Work] The Twitter strategy shift and what it means to you and your business
    To me, the beauty of Twitter is the majestic random synergy — the chance that any connection can happen at any time based on your good work — and you never know where that will lead! 'Twitter is at a crossroads … and it might be leading down a controversial new path. ” What’s going on here? Breaking Twitter.
  • MARKETING ACTION  |  THURSDAY, JUNE 12, 2014
    [Work] 7 Tips for Creating a Better Call to Action
    Do limited-time offers really work with your customers? Try out whether or not personalization works with your audience. might work today, but in a few weeks, the subtle green link that says “Get fresh deals for smart shoppers” might resonate better. Know Your Customer – and Precisely What You Want Them To Do. Obvious. Sincere.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 1, 2010
    [Work] Sales and Social Media-3 Keys
    It’s critical to work with your marketing group to understand the messages and activities that are part of your organization’s social media presence in order to avoid any unfortunate “gotchas” during the sales process. Three Key Social Media Tactics for Sales. Stay current on what your company is doing with social media. Use LinkedIn.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 31, 2014
    [Work] 9 Professional New Year's Resolutions You Should Actually Keep
    and it actually worked. Blogging is like working out: You''ve got to do it consistently to see great results. Once you develop a solid, reliable cadence, then you can work on increasing the volume. 'I never used to make New Year''s resolutions. They seemed like a forced, trite way to make a change in my life. 1) Master Excel.
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Work] The Future of Digital Marketing According to the Giants
    By working with developers and partners across the industry, together we can build many more. 'Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. But what do these purchases tell us about the direction digital marketing is going?
  • BLUE FOCUS MARKETING  |  THURSDAY, MAY 22, 2014
    [Work] Announcing #SocSales Jam 6/10: The Ultimate Social Sales Playbook (LIVE)
    What is marketing’s role in social selling and how can the two departments work together to produce results? 'I am pleased to announce I will be joining 21 of the world’s most influential social sales experts during a one-hour #SocSales Twitter Jam on Tuesday, June 10th, at 2:00 pm ET.  . Register today at bit.ly/SocSalesJam. SocSalesJam.
  • HUBSPOT  |  THURSDAY, OCTOBER 21, 2010
    [Work] The 9 Worst Ways to Use Facebook for Business
    Not only will fans following you on both networks notice, but you have much more than 140 characters to work with on Facebook. As someone who works at, well, any business, you’re probably really busy. Facebook fan pages are useful tools for connecting with your audience on a site they visit each and every day.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 17, 2012
    [Work] The Steps You Need to Define the Stages of Your Sales & Marketing Funnel
    MQL definitions in those two cases might look like this: A Focus on Fit: A contact with XYZ title or role who has filled out a landing page form and works at a financial services company in the U.S. Focus on Interest Level: A contact with the ABC title or role who has requested a product demonstration from a sales rep and works at any U.S.-based
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 10, 2014
    [Work] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
    Getting Authorship to Work: A Moz.com Case Study. 'Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. It’s a Good Cross Between Facebook and LinkedIn.
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 3, 2013
    [Work] B2B and Social Media: How to Choose the Right Platform
    It’s important to have a goal for each in mind, and a specific strategy which is well-thought out, and tactics behind it to work towards that goal. 'The simple answer is that ALL social media environments can be successful for B2B. The questions that really needs to answered first are, “where are your customers and prospects?”,
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