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  • THE EFFECTIVE MARKETER  |  THURSDAY, APRIL 4, 2013
    [Work] Content Marketing is the New PR
    Search Engine Optimization : having PR work closely with the SEO team to navigate the new waters of content marketing, like correlating inbound website traffic with PR activity. Content Marketing Leaders and Followers. 12% growth in year-over-year company revenue (vs 3.5% for followers). The Changing Role of PR. Recommended Actions.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 4, 2010
    [Work] Stop Telling Me That Cold Calling is Dead
    We've had meetings devoted to this, we've surveyed clients, we've polled astrologists, and it all leads to one very consistent conclusion: Sales reps win more when working a cold call generated opportunity as opposed to an inbound generated one. What ever happened to just picking up the phone and dialing? Thanks, Pete
  • SALES CHALLENGER  |  TUESDAY, MAY 22, 2012
    [Work] The First 50 Challenger Implementations: What We’ve Learned
    Teaching is Hard Work. Your sellers will have to work hard to learn the process of teaching customers.  (This is the first in a series of three guest posts written by the SEC Solutions team. SEC Solutions helps members generate customized insights, tools, and training programs to improve the overall performance of the sales force. ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 18, 2014
    [Work] To be a great blogger, put on your b h mittens
    But don’t be your own worst enemy by flying these as the flag of your personal brand if you are working professionally in this space to attract customers. But don’t be your own worst enemy by flying these as the flag of your personal brand if you are working professionally in this space to attract customers. You want authenticity?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 18, 2011
    [Work] Social Slam recap: Lessons from 430 house guests
    But as Seth says, sometimes you just have to start and push fear aside.  In this case, it worked. An event of this size took hundreds of hours of volunteer work to handle everything from logistics to stuffing 400 gift bags! I had an incredible experience last week that had quite an impact on me. Ship it. When things go wrong. Jen Kane.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 9, 2013
    [Work] Is Your Industry Hitting the Click Through Rate Mark? [CHART]
    by John Katsoulis | Tweet this Our marketing efforts only matter if people respond or click through our requests to engage with them. So for this week’s chart, we got right in the weeds and compared Average Click Through Rates (CTRs) across industries. Why would Industrial Manufacturing have click through rates almost three times the average? 7.03%.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 29, 2012
    [Work] Use Your Connections to Sell: How are you connected to Kevin Bacon?
    Sales intelligence platforms have this ability… The other day I was working in InsideView and landed on the company page of  IBM. Imagine YOU are trying to sell InsideView to Kevin Bacon… Tom Benedict  is a reference account and a Sales manager at Deere Marketing Group and both of you used to work at Vicar Technologies together.
  • MARKETING ACTION  |  FRIDAY, AUGUST 29, 2014
    [Work] How to Create an Effective Video Marketing Strategy
    For instance, if you’re making a video to explain how your product works, you should see an increase in sales after the video has gone live. Plus, Wistia and Act-On have worked together to create this integration that lets you use video calls-to-action within your emails ! Benefits of Using Video. Devising a Video Marketing Strategy.
  • VIDYARD  |  WEDNESDAY, JANUARY 7, 2015
    [Work] A Typical Day in the Life of a Wordsmithing Content Marketing Manager
    Once you’ve filtered out the 200 spam emails, cheerful messages from companies you’ll never work with, webinars that aren’t relevant to your industry, and newsletters you don’t remember signing up for, you’re left with a big to-do list. Being a content creator is no easy task. Or not. That’s good to know!
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2012
    [Work] 25 TEDTalk Quotes to Inspire You
    Over the years, online, we’ve laid down a huge amount of information and data, and we irrigate it with networks and connectivity, and it’s been worked and tilled by unpaid workers and governments. 22) Simon Sinek: If you hire people just because they can do a job, they’ll work for your money. Enjoy! Tweet This!
  • VOICE-BASED MARKETING  |  THURSDAY, MARCH 27, 2014
    [Work] Built In Chicago March Launch Shows That Windy City Startup Love is Real
    Who here wants to work at a startup? The teacher will see each student’s work in real time and then be able to provide real-time feedback before assigning larger assignments. Last night, 100+ Chicago startup enthusiasts poured into Rockit Bar on West Hubbard street, where hands were shaken and drinks were consumed. SayHey! SayHey!
  • SALES LEAD DYNAMICS  |  TUESDAY, DECEMBER 14, 2010
    [Work] A Referral is a Gift. Be Thankful.
    proper introduction requires some work. It was Christmas Day. We were at a friend’s house. The friend gave my then five-year-old son, Jay, a gift. asked Jay “Now, what do you say when someone gives you a present?” His response: “ What’s next ?”. He was supposed to say “ Thank you ,” of course. But you can forgive a five-year-old. Acknowledge.
  • ENGAGE  |  THURSDAY, AUGUST 25, 2011
    [Work] Mr. Editor, Tear Down This Wall
    thought they worked in the basement. Call me crazy, but with a little work, I think we can help uphold, perhaps even strengthen, the integrity of our editorial, while continuing to improve the reader experience through better more engaging advertising. Y ou know what word I hate? Advertorial. I’m not alone. What do you think?
  • ANYTHING GOES MARKETING  |  THURSDAY, SEPTEMBER 7, 2006
    [Work] Integrated marketing campaigns using YouTube!
    For your business blog remember that it's only one avenue as part of your overall marketing plan and it should work in conjunction with your other marketing efforts. Thinking about a new marketing campaign to promote a new product? Sounds difficult eh? Check out the video below from NFLShop.com. Don't have enough money for a TV ad? Chad H.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 17, 2015
    [Work] Google Indexing Tweets: What Does It Mean For Your B2B
    Work on growing your followers by following other accounts. In case you haven’t heard, on February 4 th 2015 Bloomberg broke the news that Google and Twitter were striking up a deal to further expand the amount of tweets indexed in search, by almost all. That’s right, all tweets are now being indexed. The Details. Why Partner? Takeaways.
  • HUBSPOT  |  SATURDAY, MAY 23, 2015
    [Work] 6 Tips for Making the Most of Your Retargeting Campaigns
    Considering you work tirelessly to drive traffic to your website in the first place, it's crucial that you have a plan in place to win back the attention of the 98% that took off empty handed. Real quick, to clarify how retargeting really works, take a look at this visual: Image Credit: Retargeter. Ready? repeat, 2%. But how?
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Work] Copywriting 101: The Principles of Irresistible Content
    You believe in order to call yourself a writer your work needs to measure up to the legends of language. Benefit: You can get a tasty, hot breakfast fast, on the way to work -- without getting out of your car. Just play a card that works for your company and, of course, is true. It might work great. Yes, it’s work.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, MAY 21, 2013
    [Work] Got Lead Gen? A Book Review
    He’s worked for electronics manufacturers, Fortune 500 companies and now owns a lead generation agency. It’s just not hard to find examples of great lead generation, and it’s disappointing that a book like this doesn’t find them and then do the leg work of showing us how they worked, or didn’t and why. Maybe a little too much.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 27, 2014
    [Work] It’s a Scary World Out There!
    Just today I listened to a prospective client describe how their prospects are treating his sales teams and how his sales teams dread attempting to call on ‘net new” opportunities-“It’s all about low price-vendor relationships vs how we like to work as a consultative partner with our clients” he stated. It’s a Scary World Out There.
  • HUBSPOT  |  MONDAY, MAY 13, 2013
    [Work] 6 Marketing Automation Lessons I Learned the Hard Way
    In addition, a lot of the work to hand leads to sales is very manual, due to a lack of integration with their email provider and CRM. Instead, their journey looks more like this: Most marketing automation ignores the fact that your leads and contacts aren’t working their way through your campaigns in isolation. This is a good thing!
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JUNE 26, 2012
    [Work] Help! I Can't Close Sales: 5 Ideas to Increase Your Close Ratio
    Be able to explain how they were doing things before, the challenges they faced, and the results they've achieved since working with you. 3. Recently I got an email from Ahmed that said, "Do you have anything on how to close sales? Getting into an account isn't a problem for me. They seem interested. Then, after they get my proposal, nothing.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 24, 2013
    [Work] Is Your Organization Prepared For Mobile Marketing? [CHART]
    found the following chart very insightful especially when looking at the data from the lens of a digital marketer who has worked in marketing from the earlier days of “brochures and batch and blast campaigns” through to today’s Modern Marketing environment. How much of your traditional search yield has been impacted by these new technologies?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 17, 2013
    [Work] Content Creation Lessons From 12 of History's Greatest Innovators [SlideShare]
    Branch out and try new things; if it doesn’t work, find out why and tweak it. If it still doesn’t work, move on to the next thing. We preach a lot about creating marketing people love, by way of remarkable content. But what actually makes a piece of content powerful, timeless, and inspiring? Lesson 1: Connect With Your Audience.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [Work] How to Cheat at Inbound Marketing
    Want to know every last detail about how it works? by Seth Resler The concept behind inbound marketing is simple: Create compelling content, make it easy to find, and your customers will come to you so you don’t have to chase them down. Sometimes you just need a quick and dirty cheat sheet that tells you everything you need to know.
  • INTEGRATED B2B  |  THURSDAY, JANUARY 24, 2013
    [Work] 7 tips for credible video in your B2B marketing
    As you might gather an engaging client to work with, and a good place to discuss and refine my own thoughts on how to do B2B marketing – particularly when it comes to the use and abuse of subject matter expert videos in marketing and communications. So the kind of people who choose to work for it are especially serious about their work.
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 26, 2010
    [Work] Chasing out the humdrum: The story so far…
    In September 2009, we set out to create a B2B Marketing Agency with a difference: …Driven by a desire to work our way into the consciousness of B2B marketers globally. …All while capturing the hearts, minds and budgets of b2b buyers the world over. And 14 months later, guess what? We’re still going, growing and loving it.
  • THE ROI GUY  |  FRIDAY, APRIL 12, 2013
    [Work] Top Ten Ways to Immediately Improve Sales Tool Adoption
    You’ve worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today’s more empowered, skeptical and frugal buyer. This contrast can clearly illustrate how the old techniques just don’t work any longer, and the superior value-added nature of the new approach.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 20, 2011
    [Work] Customer Service: Does Yours Deliver Happiness?
    Maybe it’s time for all of us to relook at our core values and see if we’re actually working towards them. Customer service in most companies can make or break you. How you are treated can define whether you will continue to do business with your company. She sang the praises of this online company that sold shoes. Be humble.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Work] The Anatomy of a Perfectly Optimized Pinterest Pin [Diagram]
    In general, tall images work best as they will appear on the screen longer while people are scrolling through their feed, but you don''t want your images to be overwhelmingly long. There are lots of ways to make your pins look more beautiful, but if you''re just getting started, sticking to a large, high resolution will work. Logos!
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 10, 2014
    [Work] Measuring mobile
    At the same time, all the brands work really hard to have a story to say, a story that is appealing to people, something capable to attract their interest, to make them spend money, to engage them even more with their values, and of course to increase the probability of making them purchase something. Where. What and 5. Like this post?
  • HUBSPOT  |  MONDAY, MARCH 25, 2013
    [Work] The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
    And not having enough budget is no longer an excuse either, as improved technology and access to tools and software has made it more and more possible for mere marketing mortals to work on their design chops. According to 3M Corporation , 90% of information transmitted to the brain is visual. Facebook mobile image uploads. Pinterest pins.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 23, 2015
    [Work] Keeping Up with KoMarketing: Travel News & Conference Previews
    Here are the details: Session : Content Marketing: Creating a Promotion Plan that Works. This session will very much be a how-to in understanding your existing content strategy and creating a promotion strategy that will actually work. Get excited! SearchLove Boston. Headed to the show or looking to follow along on Twitter ?
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 22, 2014
    [Work] Tips for Getting the Most Out of Your Twitter Advertising Campaigns
    Since you only have 140 characters to get your message across and your content shared, it’s important to spend time analyzing what works best for your business. This works for businesses with websites that work well on tablets, but maybe not on smartphone devices, and helps achieve a presence on mobile without a full website redesign.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, MARCH 12, 2012
    [Work] Industrial Companies Underuse the One Social Media Tactic with Proven ROI
    According to the GlobalSpec study, only 25% of the respondents said they used a company blog to participate in social media and rated it a mere 2.6 on a scale of 1 to 7 for “Value” as a resource for researching work-related purchases. Depending on which study you read, the results can be confusing.
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2012
    [Work] The Ultimate List of Email SPAM Trigger Words
    Work at home. Work from home. Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click 'delete' because of it? Or will they open it? Will it even get to them, or will it trigger SPAM filters? Back off, SPAM filters! Commerce.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 6, 2012
    [Work] Social Media Marketing: Is There A Generation Gap?
    Facebook works well for people who want to be found. He was formally trained as a journalist, working for newspapers and magazines throughout the country. What attending my high school reunion taught me about social media marketing. Hundreds of people couldn’t be found.  Probably some just didn’t care to reconnect.  Not even Pinterest. 
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 13, 2010
    [Work] Zen and the Art of Snow Shoveling
    The shoveling patterns allowed my mind to work on a totally unrelated problem, yet my sub-conscious mind was automatically ranking and stacking each client project.  The impact of releasing your mind will allow your mind to actually work more effectively. Zen and the Art of Snow Shoveling. Acumen Management Group Ltd.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 13, 2012
    [Work] Recap of #MMChat – The Leadership Gap in Marketing
    …There was also some excellent points raised about the need for CIOs and CMOs to work more closely together… @ TheSocialCMO : You have identified a set of specific actions CMOs can take to begin addressing this gap can you share these with us ? will recap the major points below or check out a full #MMChat transcript of the event.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Work] Hiring Experts Tell All: What They REALLY Want to See on Your Resume
    Hiring managers will look at where you''ve worked before (do they recognize the company names or know anyone who works there?) And if you took longer than six months off of work, Leslie suggests you explain the gap on your resume, perhaps in italics or parenthesis. Humans! What Hiring Managers Definitely Care About. Length.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2011
    [Work] 6 Creative Ways to Make Content More Visual
    Use Data/Content Visualization: Creating infographics is a lot of work. Content visualization works, too! Want to demonstrate how your product works? We humans are visual creatures, and sometimes the best way for us to learn or understand a new concept is to actually see it. Creative Ways to Improve Content With Visuals. 1.
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 8, 2011
    [Work] Neuromarketing Books for Marketing to Brains
    Neuromarketing and How Content Marketing Works. If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of  neuromarketing. Here are a few of my favorites: Neurofocus.com:  The Neurofocus CEO, A.K. Well, of course it would.
  • BIZNOLOGY  |  THURSDAY, JUNE 6, 2013
    [Work] Enterprise Social Networking: Survival of the Fittest or of the Nicest?
    Following suit, many of us tend to associate work life and career paths at large organizations with the proverbial corporate greed stereotype: cut-throat pursuit of personal gain with a complete disregard for others, for the environment, and for future generations. WIIFM is so widely used that it became more of a dogma than an argument.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Work] A Seat at the Biggest Table: Digital Guru Gavin Heaton on the Next Era of Marketing
    Gavin Heaton: I used to work for a consulting company and I headed up communications during a merger. spent about a year-and-a-half or two years working with a marketing analyst agency called Constellation Research. You’ve got the agency side, the analyst side and pure consumer side in your work with McDonald’s. The name stuck.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, DECEMBER 12, 2010
    [Work] SAL is the Glue that Binds Sales and Marketing in Lead Generation
    Best practices of lead scoring and management require at least the following: Sales and marketing must work together in defining what constitutes a qualified lead for their particular business. A lead is a lead, right? Depends – are you in marketing or in sales? No, I am not splitting hairs nor am I indulging in semantics. Oh, what a waste!
  • AD YOUR COMMENT HERE  |  FRIDAY, JULY 1, 2011
    [Work] [Jun 25 - Jul 1] Social Media Highlights
    Read More about  How Google Take Out Works (Via Venture Beat), and  Google Analytics’s improvement (Via ReadWriteWeb). Google + Project Launched on Tuesday. Launched on Tuesday, Google + Project, the long anticipated Social Networks, marks a grand ambition of the Search Engine Giant into Social Mediasphere.
  • CONNECT THE DOCS  |  WEDNESDAY, JANUARY 27, 2010
    [Work] How to Fight Writer's Block
    Whether we're working on the introduction to an eBook on a dry subject, or a mid-week blog post – some days the engine just won't start. If you're thinking, "I am already behind on my real work. It happens to all of us. You need a boost. So, here's a good one to try. Now you're asking me to write a short story?" Coffin.
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Work] The Dark Future of Native Advertising
    There is still a short-term opportunity for native publishing, but long-term the best marketers will work to build their own audience. Native advertising, and specifically native publishing programs, will struggle in the future. It comes down to a marketplace issue that, over time, will be a thorn in the side of native publishing. Or is it?
  • CONTENT MARKETING TODAY  |  MONDAY, JANUARY 3, 2011
    [Work] You Lose When Your Press Releases Makes Everyone Snooze
    But, how exactly would a customer put this research tool to work? BDD probably has a strong set of core capabilities and has done great work for its customers. Learn What Not to Do from One Very Boring News Release. Press releases still pack a punch for marketers. Create content that responds precisely to those information needs.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 1, 2011
    [Work] Why B2B Companies Should Use Foursquare
    As a follow-up to their 2009 survey, they found the following results with regard to using social networking sites at work: 31% of companies prohibit all access (down from 54% in 2009). The flow of updates by your employees at work shows clients your company has a high level of energy and enthusiasm.  Build Your Brand.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 23, 2011
    [Work] My totally awesome review of the book, Launch, by Michael A. Stelzner
    Does this principle work? I review the new book by Michael A. Stelzner, Launch , here. Who should read this book? Marketers : Launch was written for any marketer who’s been struggling to figure out how to grow a loyal fan base without the hard sell. It’s not just a book for social media marketers. feel vindicated. refused. Alexa].
  • INBLURBS  |  THURSDAY, NOVEMBER 11, 2010
    [Work] How to get search engine ratings with one way link building services
    Online business has turned out to be an enormously competitive world with increasing number of working hands showing efforts in forwarding a fully designed optimized website in increasing numbers day by day. Probably one way link building is a time consuming work but high yielding. Link building is inevitable. One way link building.
  • INBLURBS  |  TUESDAY, JULY 5, 2011
    [Work] 6 Facebook Page Business Advantages to support your social media marketing strategies
    To build relevant connection takes work and time. Facebook has surpassed Google with search requests and is now the most trafficked site on the web. With its 700+ million users, Facebook is reaching a worldwide audience. There about 3 million Facebook pages of local businesses online and this number increases daily. Facebook.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 17, 2014
    [Work] 5 Marketing Takeaways From Dreamforce 2014
    In order to have a competitive advantage in this space, companies must construct ecosystems of connected products that work together. Downtown San Francisco was overtaken by the annual Dreamforce conference this week, as more than 140,000 attendees swarmed the event. Connectivity -.Right So where is this going? billion by 2017.
  • INTEGRATED B2B  |  SUNDAY, FEBRUARY 24, 2013
    [Work] Seven lessons for B2B from Cirque du Soleil
    Acrobats, gymnasts, actors, singers, musicians, stage managers, sound engineers and others all work together in real time. It’s the result of careful planning and individual skill, and no doubt the hard work everyone puts in behind the scenes. Here was a credible performance. But what exactly made it so convincing? What
  • HUBSPOT  |  TUESDAY, JANUARY 14, 2014
    [Work] Get More Bang for Your Buck: How to Repurpose Webinar Content
    For all the work that goes into pulling off a webinar , they tend to go by quite quickly. Coordinating speakers, polishing presentations, promoting the event -- all that work and then it''s done in a flash. Given all that effort, running a webinar shouldn’t be a fleeting way to generate a few leads. content creation Video
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 30, 2014
    [Work] Can a Fortune 500 company be more human?
    But what about the big companies many of us work for or with? Eric Wittlake spends his days working with B2B marketers and shares his marketing views on his personal blog, B2B Digital Marketing. But what about the big companies many of us work for or with? By Eric Wittlake, {grow} Contributing Columnist. Or even Fortune 5000.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 3, 2012
    [Work] How to Use Video for Social Media in B2B Sales
    While that might be true of the business itself, the people that work at those companies do watch video. Something very important to remember is that, as the work force gets younger, they are more likely to use social media to do research than their predecessors were.  These people are on social media and they are talking online. 
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 24, 2012
    [Work] Dear LinkedIn Member – About Your Invitation To Connect
    This includes people I’ve have met face-to-face, and those I’ve worked with virtually through national teams or committees or gotten to know on social media sites. Please tell me who you are and how we know each other. Because I do not have ESP. Nor do I have a photographic memory of recent people whom I’ve met.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 22, 2013
    [Work] Keep Moving Forward
    have many years to go before I am a veteran of this industry. I’ve worked at NetPlus Alliance , a buying group for industrial and contractor supplies distributors, for only seven short years. You need to work through the challenges and find the people that will be a part of your own front line who will push you through the tough stuff.”.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 16, 2012
    [Work] How Accountable Are You To Your Company's Success?
    Either you're "Above The Line" or you're "Below The Line" when it comes to situations you encounter during the work day. Last week I had the chance to attend an Oz Principal leadership workshop with my fellow managers. There were a variety of topics covered, and fellow Director Matt Fitts wrote on one of the topics covered.
  • SALES CHALLENGER  |  MONDAY, OCTOBER 21, 2013
    [Work] 5 Key Questions for Sales
    Changing Nature of Work —the different paths that customers are taking to learn, and the different buying authorities/groups sellers face are resulting in greater variability than ever before. There is so much information for them to sort through, sales cycles are extending and deals often stall or end in no decision. people.
  • DIGITAL B2B MARKETING  |  FRIDAY, AUGUST 19, 2011
    [Work] Beyond Lists: Use Filters to Manage Twitter
    work with B2B clients on media and integrated marketing programs. We each build our own communication channel on Twitter, choosing who to follow and list. If your Twitter stream clogs up every evening with color commentary on a TV show , filters can remove it, without unfollowing people you otherwise appreciate. Accounts. Words. Applications.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 13, 2013
    [Work] What An Advocate-Centric Marketing Organization Looks Like
    To get the full picture of how a successful advocate marketing organization works, get your copy of The Advocate Marketing Playbook. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jim Williams, VP of Marketing at Influitive , the advocate marketing experts. Executive sponsorship from the CMO.
  • BIZNOLOGY  |  WEDNESDAY, JULY 20, 2011
    [Work] Countdown to digital marketing success
    They worked from a script throughout the countdown, making sure all the right switches were flipped and all the right steps were followed. And it made me wonder, why is it so few marketers work this way? Image by Getty Images via @daylife. The delight, because, dude. Spaceflight! Which, when you think about it, seems like a good idea.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Work] Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?
    To see what works, it’s crucial to find new opportunities and test new waters. The challenge, however, is that marketing budgets are often limited around what’s "proven" to work -- which tends to look different from company to company. After all, the customer acquisition and retention landscape is evolving faster than ever.
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Work] Meet 13 #INBOUND15 Speakers: Introductions From Their Fellow Speakers
    After graduating at the top of her MBA class, Shama found herself looking for work at companies that had yet to recognize the value of social media. Rather than following the easy path, she started her own agency to prove how social media can work for business. With her talents and Rolodex, she could work anywhere and do anything.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 16, 2015
    [Work] How B2B Advertisers Can Leverage Callout Extensions for Better Ad Messaging
    Smaller Character Limits Tend to Work Best – The callout extension can allow for up to 25 characters per instance of text. Shortly after its launch, my colleague Mike Pickowicz wrote a great post calling Google’s callout extension a “ no-brainer ” for most advertisers. Leveraging The Callout Extension Scheduling Feature.
  • REPUTATION TO REVENUE  |  SATURDAY, SEPTEMBER 11, 2010
    [Work] The continuing rise of Account-Based Marketing: Four keys to success
    From our own experience, I'd like to suggest four critical success factors that go beyond simply spending more money and measuring results: Deep Research: Companies starting out in ABM often skip the hard work of preparation in favor of jumping right into outbound tactics, such as special events, collateral, and briefings. What do you think?
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Work] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    In other words: they need to be sure that every element of your social media strategy and plan, regardless of organization and division, works well. Of course, it’s not the only division in most cases. All these people-to-people interactions lead to a perception of your company and brand by your clients and prospects.
  • WRITING ON THE WEB  |  SUNDAY, SEPTEMBER 4, 2011
    [Work] 5 Blog Writing Lessons from the U.S. Open Tennis Championships
    Blog writing doesn’t work that way. Every time I watch top tennis players compete, I learn something about blog writing. The US Open is on right now, through next weekend. Seriously, I think about tennis when I’m blogging.) Here are five blog writing tips. You’ve got to keep moving. Keep your eye on the ball. Game anyone?
  • HUBSPOT  |  THURSDAY, AUGUST 8, 2013
    [Work] Tweet This, Not That: Simple Swaps That'll Make Your Twitter Posts More Appealing
    Work toward engagement -- not follower count -- and the leads will find you. So far, it’s working. Also worth emphasizing: without social reach and engagement monitoring, it’s tough to say what will work best for your unique audience. By now, most marketers know the drill. Tweet early and often. Be fun and personable. Tweet.
  • HUBSPOT  |  SUNDAY, APRIL 6, 2014
    [Work] Hidden Budget Costs, LinkedIn Cheat Sheets & More in HubSpot Content This Week
    The Hidden Costs of Creative Work (and How to Budget for Them). No matter how much time you devote to budgeting your marketing spend, there always seems to be little hidden costs of creative work that you didn''t anticipate. Want to Squeeze More Conversions Out of Your Landing Pages? Read This. So, it’s a new month.
  • LEADERSHIP  |  TUESDAY, MARCH 4, 2014
    [Work] Leadership Secrets of CMOs —What B2B Marketers Can Learn
    While consistency, best practice, perseverance and team work are all important, you also need a good measure of inspiration from time to time. He is a strong advocate of CIOs and CMOs being able to perform each other’s roles interchangeably.  In his own words, Jim says, “Think about it: What makes a relationship work? Plenty!
  • SAZBEAN  |  MONDAY, FEBRUARY 7, 2011
    [Work] Re-Review: Actionly for Social Media Monitoring & Measurement
    After letting it chug on a week’s worth of results, here are my thoughts… How Actionly Works Check out last week’s review to get an overview of how Actionly works.  A paid version lets you connect to Facebook and monitor up to 15 keywords (instead of just one). What do you think?
  • BIZNOLOGY  |  WEDNESDAY, MAY 7, 2014
    [Work] Emails are like cockroaches
    Overloaded inboxes and a landfill of junk mail has led some to declare email bankruptcy when coming back from an extended vacation or during busy times at work. But when it comes to email, we probably can have a good guess as to why, for all its age and shortcomings, it became a dominant vehicle in the way we communicate at work.
  • SALES LEAD DYNAMICS  |  MONDAY, SEPTEMBER 24, 2012
    [Work] Find Your Business Development Comfort Zone.
    Social media probably won’t work. Fred the consultant has been Tweeting, Friending, Linking in, and blogging. He’s also trying to set up a webinar and podcast series. In the past week, he’s had five one-on-one networking meetings and attended six local events. And now he wants to give workshops. Fred is dizzy from all this activity. Small.
  • LOOPFUSE  |  FRIDAY, MARCH 11, 2011
    [Work] Lead Scoring Your Best Prospects In LoopFuse
    You can learn about how lead scoring works in an article at our AscendWorks blog.  This powerful Loopfuse feature introduces the element of quantifying buyer behaviors.  Lead Scoring Thought Leadership Loopfuse Success
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 30, 2013
    [Work] The 5 Things Your Website Really Needs To Get Found Online
    301 Redirects – When you make a website change and want to keep getting the SEO juice of inbound links you’ve worked so hard to get, a 301 redirect is like a permanent change of address notification. Artillery B2B Marketing Blog > The Forward Observer “If a tree falls in a forest and no one is around to hear it, does it make a sound?"
  • GREAT B2B MARKETING  |  MONDAY, MAY 6, 2013
    [Work] Database Marketing is Alive and Well
    You can find a lot of definitions for database marketing (just Google the term), but here is the working definition that I employ: “Building a permission-based contact list of suspects and prospects in order to facilitate re-marketing efforts.” Endless articles and entire conferences were devoted to the subject. Find your right contact tempo. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 17, 2011
    [Work] How to grow your blog like a Fortune 500 company
    The process of conducting a quarterly review will motivate you to keep charging forward because you’ll get a very clear look at just how much you’ve accomplished.  It will also give you insights into what worked, what didn’t work and what you can do differently. By Srivinas Rao, Contributing {grow} Columnist. Why You Should Do This.
  • HUBSPOT  |  WEDNESDAY, MAY 30, 2012
    [Work] Google+ Local Replaces Google Places: What Local Businesses Should Know
    Check out the following video from Google to learn more about how it works: On each page, you'll see individual scores on a 0-3 point scale next to users' reviews. Sayonara, Google Places! Today, Google is taking the first step to eradicate Google Place pages and transition to new Google+ Local pages. Surprise, local businesses! That's right!
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Work] 3 Social Media Marketing Tips From Rapper Lil' Wayne
    But instead of slowing down, Lil Wayne seemed to work even harder while he was in prison. This works incredibly well on his Facebook Page as we can see with all of his posts including the most recent Guinness World Record post. Lil' Wayne is a well known rap star and also known for his brief stint in the joint for weapons charges.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MAY 3, 2012
    [Work] [Video] Why You Must Be a Visible Irritant When Prospecting
    It's your responsibility to keep bugging them -- especially if your prospect told you that they're interested and really do want to work with you and then disappear into the black hole. Whenever I do a sales workshop, I get asked, "How often should I contact my prospects?" VIDEO TEXT: If you're like most sellers, you worry about being a pest.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 20, 2011
    [Work] Live Blogging the Eloqua Experience 2011 Keynote
    The people working  in it are on the cutting edge, Kardon says. by Jesse Noyes | Tweet this Eloqua Experience 2011 is a big event. Does of track sessions, graduations, best practices. But don’t forget the keynotes. A lot of people have been buzzing about the event all week. We’re live blogging here so follow along.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 2, 2014
    [Work] 7 Marketing Tips to Prep for the Holiday Rush
    Now is the time to review past holiday marketing efforts to determine what worked and to decide what products or services you want to promote this season. While Black Friday (November 28) and Cyber Monday (December 1) mark the traditional start of the holiday season, a successful email marketing plan starts long before then. Go mobile.
  • HUBSPOT  |  TUESDAY, APRIL 9, 2013
    [Work] How to Master Non-Awkward, Effective In-Person Networking
    Butting into their conversation to tell them you love their work or admire their approach to business will not invite stimulating conversation. Consider what it is about this person that resonated with you, and tie it in to your work, projects, or philosophy. Though I do not work in video, I felt we connected during our conversation.
  • WHAT WORKS - WHAT DOESN'T  |  THURSDAY, MARCH 4, 2010
    [Work] Skill Set For Content Marketing: Number Crunching and A Gut Feel
    Or at least that’s how it works in Hubspot (screen show below,) an integrated marketing platform I’m considering for my clients who are using blogs to generate prospects. Just how that will work is anyone’s guess – but if you have experience doing it in the B2B world (especially using HubSpot) I’d love to hear, and share, your insights.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, MARCH 18, 2009
    [Work] Golf, Putting, Sales Reps, and Growing Revenue
    The obvious conclusion then is that I should spend all of my effort working on my putting game in order to improve at golf, because that’s what gets the ball into the cup. Investing in more sales reps is like working on your putting game. My golf game needs improvement, I can admit that. Well, no. That’s obviously a flawed conclusion.
  • CONTENT MARKETING TODAY  |  TUESDAY, AUGUST 28, 2012
    [Work] Facebook Secret for Small Business Success: Make it Fun for Your Fans
    First Class Plumbing , owned and operated by Trish and Eric Borges, has a terrific reputation for doing great work. A Content Marketing Lesson from First Class Plumbing. We have lots of successful local businesses here in Naples, Florida. We even have quite a few successful plumbing companies. That makes for truly engaging content marketing.
  • CONTENT MARKETING TODAY  |  TUESDAY, AUGUST 28, 2012
    [Work] Facebook Secret for Small Business Success: Make it Fun for Your Fans
    First Class Plumbing , owned and operated by Trish and Eric Borges, has a terrific reputation for doing great work. A Content Marketing Lesson from First Class Plumbing. We have lots of successful local businesses here in Naples, Florida. We even have quite a few successful plumbing companies. That makes for truly engaging content marketing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 10, 2012
    [Work] 7 Critical Tools of the Trade for B2B SEO Competitive Analysis
    With this information in hand, an SEO professional can work more diligently in evaluating the competitor’s keyword strategy, key phrase usage across the site, and depth of material within the domain. Understanding the SEO strategy of a competitive website is a critical component of a B2B SEO campaign. Screaming Frog. Open Site Explorer.
  • B2B MARKETING TRACTION  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Work] Social Media Outsourcing – Is It Right?
    This is my second choice for our clients, because we’re doing all the back office work as well as all social media communications on your behalf. Tweet. With authentic, transparent engagement in mind, is it OK to outsource your social media to a third party social media company or consultant? Transparent. Authentic. Engaging.
  • GREAT B2B MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Work] Lower the Cost and Boost the Productivity of B2B Sales
    Last month, David Brock, president of Partners in Excellence, published an excellent article titled A Frightening Look At the Cost Of a Sales Person.  Brock recounted some statistics that should disturb senior sales executives, as well as their CEOs and CFOs. The average tenure of a sales manager is 19 months. 58% of reps make quota (CSO Insights).
  • INSIGHTIQ BLOG  |  THURSDAY, APRIL 21, 2011
    [Work] Treat Your Customer Like You Would Treat Your Best Friend
    You should have known better (Insert Brand Here)!" It works the same way with your best friend. Clearly, most of our customers are going to be very different than our friends (Unless you've got a really odd work/life balance). "What a ridiculous concept," you may be thinking after reading the title of this post. Make them feel special.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 18, 2010
    [Work] The One Thing EVERY Company Needs Today
    She should work closely on your company’s demand generation program and build metrics to track results. is a Chief Content Officer. You also heard a recurring theme  around marketing content – content marketing , build a content factory, you need content.  As Paul says “Content is the final battle for marketing.&#.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 1, 2013
    [Work] How to Become a Thought Leader In Your Industry
    It''s more hard work than anything, and you can do all of the above and still not be recognized as a thought leader. A company with a reputation for dependability, consistency and quality services or products will win consumers'' business. Becoming a thought leader is harder than you think. First, let''s take a look at the origin of the term.
  • VIEWPOINT  |  MONDAY, JULY 25, 2011
    [Work] Let the Flamethrowers Throw Flames: Why sales hunters should not be prospecting
    Alexander’s work has been profiled in The Wall Street Journal, MSNBC, Fortune Magazine, Inc. This week's guest blog is co-written by Greg Alexander, Sales CEO of Sales Benchmark Index and John Kearney a Consultant with Sales Benchmark Index focusing on sales force effectiveness and inbound marketing. Because a closer is not a starter.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 25, 2014
    [Work] The Importance of Personalization in BtoB Marketing today
    But if you are a smaller company just looking to personalize emails and letters, Word and Excel work just fine. Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Set your FREE meeting with this award-winning marketing expert today at www.findnewcustomers.com. Read it here.
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 6, 2013
    [Work] A Powerful Story
    Working in public relations gives me the opportunity to tell stories. I get to tell stories about company histories, professional successes, how products came into being, etc. Basically his team had been working in an unsupported trench without incident for quite some time, then it unexpectedly collapsed and buried him.
  • MARKETRI  |  THURSDAY, APRIL 25, 2013
    [Work] Why Your Professional Services Marketer Needs Mentoring
    The marketing tactics we were blindly executing were not working, so the firm was not seeing results. When you provide your young employees with a marketing mentor and direction, you will be giving them the tools to succeed within your business and for them to see results in the tactics they are working on. Why, you might ask?
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