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  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 27, 2014
    [Work] Oh Shiny! Cool Marketing Technology I'd Evaluate in Detail if I Didn't Keep Getting Distrac.Oh Shiny!
    By accessibility, I mean just about any company can use them: there’s no installation fee, implementation takes a few hours of work (spread over a week or two), there are prebuilt connectors for common shopping carts, pricing starts at $75 per month, there’s a money-back guarantee of 10x ROI, and the actual modeling is fully automatic.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Work] 25 social media listening aids to increase your hearing
    HowSociable breaks down scores for different social media platforms, allowing you to see which social media platforms work best for you and which ones need further development. 78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). Does your business listen? Topsy is a certified Twitter partner.
  • HUBSPOT  |  FRIDAY, AUGUST 2, 2013
    [Work] 10 Fetch 'Mean Girls' Memes for the Marketer in Your Life
    Just a huge fan of the movie Mean Girls and also happen to work in the marketing industry? Feeling bullied into accepting non-statistically significant A/B test results ? Tired of having to agree that your logo should totally be pink ? This blog post is for you. It''s Friday. 10) On-air reporting is not for the faint of heart.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 21, 2013
    [Work] Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled
    Most Marketers Measure Marketing Activity and Not Business Outcomes – Marketing Metrics are not working – a study finds. They work with the world’s leading professional services, technology, and communications providers to generate increased demand, strengthen customer relationships, and improve brand differentiation.
  • HUBSPOT  |  WEDNESDAY, JUNE 20, 2012
    [Work] The Foolproof Formula for Writing a Solid Blog Post [Template]
    Finally, remember that there are other structures for blog content that work, too. We don't follow the same structure for every blog post we write, and we've seen structures other blogs use that work really well for them. You know blogging is critical, paramount, indispensable to the success of your marketing. following this formula.
  • ANNUITAS  |  TUESDAY, MAY 6, 2014
    [Work] Managing the Talent Shortage and Skills Gap of Demand Generation Marketers
    In the meantime, they are assigned to project teams where they are able to bring value by using their existing experience and work side-by-side with their coach on implementing the new skills are learning. It is expected this shortage will worsen as the demand increases for marketers spurred by global economic recovery. Citation. 1.
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Work] PRMM Interview #20: Silvia Pellegrini
    However, if they don’t have video facilities or the company they work for doesn’t allow Skype, I opt for an interview in a written post format. My last PRMM interview was back in 2011! I’m restarting my interview series to bring insights and best practices from individuals across the marketing and technology industries. Go for it!
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 6, 2012
    [Work] Drive B2B Channel Sales With Social Media Content
    Social media works best for B2B companies when people connect directly around topics they are passionate about. Connections work even better when no one in the group is pushing a particular agenda. Channel partners know the niche and know the clients. They also have an independence that provides both authority and authenticity.
  • INTEGRATED B2B  |  TUESDAY, NOVEMBER 27, 2012
    [Work] Brian Walker of Hybris: If you don’t know your clients’ online buyer behavior, you will soon lose out
    Employees now want to use the same technology and tools at work they use in their personal life and the same holds for getting things done. What do the findings mean for knowledge-intensive B2B companies working with more advanced solutions? But how frightened should B2B suppliers really be? What does this mean?
  • HUBSPOT  |  FRIDAY, JANUARY 30, 2015
    [Work] Amazon Leads the Way With Negotiation Option for Rare Items
    How It Works. If it works for Amazon, we’re sure to see it crop up everywhere. Where It Works. If you’re thinking that haggling just won’t work for a lot of ecommerce outlets, you’re right. This model isn’t going to work. What’s this “new” thing they’re doing? Haggling. Just like haggling in real life, right?
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 8, 2013
    [Work] Marketing Recruitment is Broken Part 1: Bethany’s Revenge
    Tell me,” she will whisper, “about a time when you thought of bringing a gun to work?” And don’t try to ask Bethany any questions that aren’t in the Job Description: “What is the work environment like?” Meet my friends Pam and Ron. Pam has been trying to hire a marketing specialist for months. He’s a good fit for Pam’s job.
  • HUBSPOT  |  TUESDAY, JULY 23, 2013
    [Work] What's It Like Wearing Google Glass? A Glimpse Into the Future With Robert Scoble
    Imagine an app where you can you look at something, say “Buy that,” and just like that, Amazon will get to work shipping it to you. Or imagine being able to say, “Find coffee nearby” and having an app direct you to a coffee shop where your drink is waiting for you, and your credit card has already been billed. It just makes so much sense.”.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 16, 2013
    [Work] Ask the Author Series: Featuring Gary Walker, Author of The CustomerCentric Selling® Field Guide to Prospecting and Business Development (Part 2 of 2)
    In Part 1 of this post, we chatted with Gary about prospecting and how technology has changed the way we work forever. Many experienced sales people who have read the book and/or have attended a work-session claim that it takes the mystery out of prospecting and gives them a ‘prospecting process’ and ’prospecting tools’ that they never had.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 16, 2015
    [Work] 4 Tips For An SEO-Friendly Website Architecture
    Search engine spiders crawl websites by working their way through your navigation and internal links. While it’s common knowledge that your site architecture and menu structure can affect the ease and usability of your website, you may not know how much of an impact your site architecture can have on your SEO efforts. B2B Web Strategy SEO
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Work] Keyboard vs. Pen: What's the Best Way to Take Notes?
    Handy Tips for Taking Better Notes: At the end of the day -- with all research aside -- the most productive way to take notes will ultimately boil down to what works best for you. Want to work on developing your content skills even further? Growing up, I was fascinated by my mom's shorthand notes. And as it turns out, she was right.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 21, 2011
    [Work] 4 Ways to Make Your Website More Personal
    This is where you layer in tools that can do some of that work for you (and for the lead): progressive profiling to collect data gradually, and…. 2. by Amy Bills | Tweet this We trust the word of our friends and colleagues more than ads. That’s a given. But what impact does that have on our marketing? Know the details without asking.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 14, 2012
    [Work] 10 Social Media Risks MOST Companies Are Too Afraid to Take
    And the more risks brands take, the more we learn what works and (unfortunately) what totally backfires. It's easy for them to be funny," you say, "they work in branding and design!" You don't have to work in a hip industry to be funny in social media. There was a time when just being in social media was a risk for companies.
  • JUNTA 42  |  SATURDAY, OCTOBER 10, 2015
    [Work] This Week in Content Marketing: The Internet of the Future Will Be Ruled By Few
    We discuss one type of setting where it works extremely well. Number Crunch: How a Content Marketing Platform Saves Time and Money: Time is work is money. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Is it smart long-term thinking or a risky gamble? This week’s show. link]. 3.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 24, 2015
    [Work] Learn What AEC Clients Want, Straight from the Source
    The developer stated that he has his preferred three architects because they work in his sector. Each panelist, public and private, noted a challenge with funding and finding the dollars to do the work, whether it is investments, tax credits, or the life cycle ROI of building green. We asked the panelist how they find new vendors.
  • HUBSPOT  |  TUESDAY, MAY 7, 2013
    [Work] HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again
    She can then use that to respond in a relevant way, or enroll that lead in a workflow that will send them interest-based email and personalize the content they see next time they''re on your site. 2) Your sales rep can get emails or push-notifications whenever an opportunity she''s currently working mentions a competitor on Twitter.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 5, 2013
    [Work] Top 50 Sales & Marketing Influencers for 2013
    Your Sales Management Guru Blog Author on “Top 50 Sales & Marketing Influencers” List  . Speaker, consultant, and author Ken Thoreson’s updated Sales Manager’s Tool Kit now available   . KNOXVILLE, Tenn., One of the new approaches we’re taking with sales organizations is Business Guidance Selling.” . About Ken Thoreson.
  • HINGE MARKETING  |  TUESDAY, APRIL 7, 2015
    [Work] Developing Differentiators: How Research Can Help You Pass the Test
    Differentiators like “we have quality staff” or “we provide great customer service” may be true, but these are boxes that most clients expect to be checked when working with any professional services firm. When a prospect is evaluating you, your differentiator is what may tip the scale in favor of your firm.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Work] How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy
    The more Snaps you send and engage with, the better your understanding of how the platform works will be. 2) Create a plan for measurement. This is an especially interesting tip if you work at a company with global offices, as it can help you piece together interesting stories from all over the world. Point and shoot! Add Friends.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Work] 37 Big Data Case Studies with Big Results
    Sales grew 64% last year and Catapult now works with nearly half of NFL teams, a third of NBA teams, and 30 major college programs. GOOGLE : Working with the U.S. Do these case studies show how Big Data can work? By Rob Petersen, {grow} Community Member. In less than a decade, Big Data is a multi-billion-dollar industry.
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 15, 2016
    [Work] Marketing Recruitment and Onboarding Strategies for Professional Services Firms
    I’ve worked with professional service firms over the years on projects ranging from research and strategy to rebranding and websites. And even when you find that needle, there is still work to do! And in addressing these issues I’ve watched clients struggle with one particular challenge again and again. What does this mean for you?
  • CHIEFMARTECH  |  MONDAY, AUGUST 8, 2016
    [Work] The Great Marketing Migration
    Selecting which agency to work with. But they’re working on it. While there are numerous reasons why agency businesses are struggling today, the underlying gravitational pull they’re fighting is this: marketing is migrating in-house. Or that there aren’t new and exciting opportunities in the services space.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 6, 2011
    [Work] The hidden costs of social media conversation
    Whether you work for a company, a hospital, a university, or a non-profit, peel the onion enough and it all gets down to marketing and money.  So how did we get hung up on the social media “conversation” as a goal of its own?  What Undoubtedly it worked — and still does — with powerful efficiency.  make money.
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 4, 2013
    [Work] Lessons for Small Business From the Top Marketing Professors
    They should pick a platform that works with their intended customers and try a few different ways to engage people there. Just be yourself, see what works and do more of that. Approach your work and your business with steel-eyed honesty and clarity. Kent is also the author of 8 Mandates for Social Media Marketing Success.
  • CHRIS KOCH  |  FRIDAY, APRIL 22, 2011
    [Work] Marketing’s golden opportunity in innovation
    They were the only C-level executives involved in all the efforts to rethink the ways that companies did work across the entire organization. Innovation is becoming more external to companies and more social. Even funding for innovation is becoming more external and social. Social media management and innovation. And will CEOs let them?
  • BIZIBLE  |  WEDNESDAY, APRIL 6, 2016
    [Work] How To Set Marketing Goals, A Management Guide To Revenue Generation
    Tactics like account-based marketing (ABM) work great for converting opportunities to customers. This saved time can be used for more important work like optimization. A marketing goal is so much more than a target objective. Good marketing goals are a prescription for action, telling your team how to reach them. Past success.
  • B2BBLOGGERS  |  THURSDAY, AUGUST 12, 2010
    [Work] Lead Nurturing Best Practices [#B2BChat] | B2Bbloggers.com - B2B.
    Success hinges on planning, creativity and technology working in tandem. What’s the sort of content that works well for lead nurturing? Lead-nurturing campaigns therefore become imperative for transforming prospects into sales-ready opportunities. How can it be effectively marketed? What have the results been to date? Or Does It? 5.
  • BIZIBLE  |  FRIDAY, JULY 29, 2016
    [Work] How We Reached $15K in MRR from Our B2B Marketing Blog
    Takeaway: Encourage idea sharing, work in teams during content production, and make sure that feedback is shared. We’re a content first marketing team at Bizible, and our blog is a major component of our content strategy. In late 2014, we set a goal of reaching $10K in blog-driven MRR. We Kept The Quality Bar High and Stayed Patient.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 14, 2015
    [Work] How To Estimate Inbound Marketing ROI [Calculator]
    Closed loop marketing relies on data from prospects that enables sales teams to report what happens to leads so that Marketing can do more of what’s working and less of what’s not working. Instead, marketing works with sales to provide relevant insights and intelligence based on the lead’s digital body language. certainly do.
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Work] 9 Brands With Brilliant Facebook Marketing
    And not only is it fun, but it works. They also take common workplace acronyms, like PTO and ETA, and change them into non work-related phrases. This strategy emphasizes work-life balance, while also showing how Microsoft products can be used for both work and play. Is it on the decline? Number of Likes: 22.6 million.
  • LATTICE  |  TUESDAY, NOVEMBER 10, 2015
    [Work] Does Your Team Have the Right Skills to Deploy Predictive Marketing?
    Organizations need highly skilled professionals, versed in everything from data science to content development, to make their analytics efforts work. Predictive analytics skills are in great demand. In terms of skills sought, analytics/predictive analytics are in high demand at more than two-thirds of organizations. It requires ideas.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 2, 2013
    [Work] How Sales Should Deal with Receptionists – the NIZ area
    Why does this work so well? How to Ensure Receptionists Don’t Stop You. Special promotion for July 2013. One of the persons who fills out the form on the top right of this blog will win a free $50 iTunes gift card. Winners will be notified via email in early August. Sales tips like these are so important, I want to share them with you.
  • CONTENTLY  |  WEDNESDAY, JUNE 29, 2016
    [Work] 7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers
    BuzzFeed’s Pound technology does a great job of showing how this works.) ”) If video takes a hit, those publishers will have their work cut out for them. 7. The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. It will. Shock. 2. Denial. 3.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Work] What Is Digital Marketing?
    Does Digital Marketing Work for All Businesses? Digital marketing can work for any business in any industry. Research reports and new data for your industry can also work for the awareness stage though, as they’re often picked-up by the media or industry press. People spend twice as much time online as they used to 12 years ago.
  • CRIMSON MARKETING  |  FRIDAY, JUNE 26, 2015
    [Work] Content Mapping: Why It’s Important to Your B2B Buyer Personas
    “Certain types of content work better at some stages than others. Did you know that 42% of B2B marketers publish new content multiple times per week? For some of you, that means new content  daily. Many marketers “have fallen into this cycle of churning out as much content as possible, but is this really the right approach?”
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 13, 2012
    [Work] Big Data For Marketing: I Want My Real-Time Dashboard
    But when compared relative to your product’s market share, or when compared to your competitors, or when compared over time, this metric can help you determine if your content marketing is working. “Data is the new oil.” ” That was one of my favorite quotes from a conference I attended earlier this year. Photo Source.
  • HUBSPOT  |  THURSDAY, AUGUST 8, 2013
    [Work] 75 Free Stock Photos to Use in Your Marketing [Free Download]
    We went to work and are offering 75 free stock photos for you to download and use for your business. We''ll show you a few ways you can use them to give your marketing content some pizazz -- as well as some tips that''ll make the stock photos work even harder for you. Turns out another internet. person. That''s when hit me. Ta da!
  • HUBSPOT  |  FRIDAY, JULY 13, 2012
    [Work] How to Analyze the Strength of Your Marketing Offers
    After all, if you don't understand what types of content and topics work best to generate new leads that convert into customers, you can't exactly optimize the process to make it more efficient, can you? As an inbound marketer, you spend countless hours creating remarkable content to help generate leads for your business. The Data You Need.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 24, 2016
    [Work] The internet of things, user experiences, and design
    Design teams work long hours to make sure that they not only have access to the right information, but also that they can understand what the incoming raw research findings are regarding that information. Therefore, the process is ideal, tested, and working; but the outcome is not always a success. This is an agile yet linear process.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 19, 2011
    [Work] Email Marketing: Where’s the Innovation?
    When you’re on vacation, when you’re sleeping, when you’re working on another project, they’re still out there driving business without you having to add any resources. “I would look for every opportunity to create a triggered-email campaign. Email marketing remains one of the top three lead-generation tactics, just below websites and SEO. 
  • BIZNOLOGY  |  MONDAY, APRIL 28, 2014
    [Work] How big should your campaign budget be?
    And some of those results may never be known, since the leads are likely being worked by third party channel partners, who are often reluctant to share sales information. about campaign budgeting.  My question is: how do you set a budget for a multi-touch, multi-target B2B digital campaign like the one Michelle was describing?  3000).
  • KAPOST  |  FRIDAY, FEBRUARY 10, 2017
    [Work] How to Write Marketing Content More Efficiently
    Make the data collected work for you by looking beyond what content goals have been hit or missed. Now you know what works! Tap into reliable freelance sources that can work in tandem with your team. Then sit back and see the content works its magic! It’s a win-win! Fast, easy, and efficient! Marketing Strategy
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 29, 2015
    [Work] B2B Marketing: I’ll Take Results Over Superlatives, Any Day
    My father actually told me that if I just worked hard I would get ahead – that I didn’t need to “toot my own horn.” Marketing guru. Social media expert. Digital genius. Dynamic speaker. Prolific writer. Does anyone really believe these words when they read them on a marketing provider’s website?
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 14, 2015
    [Work] 5 Ways Your Business Should Be Maximizing Your LinkedIn
    Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. If you’re overlooking LinkedIn, your business is ignoring the second-largest social network. That’s right, some data suggests that LinkedIn actually has more dedicated users than Twitter.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 3, 2014
    [Work] StrongView Moves Beyond Email to Real-Time, Contextual Marketing
    Although StrongView’s vision is far from unique, they have carefully worked through the implications to define and deliver a complete solution. Today''s email vendors face an interesting business challenge. On one hand, building a high-volume email engine is a lot harder than you’d think, so business is strong despite near-commodity status.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 29, 2015
    [Work] 8 Tips to Jump Start Your Account-based Marketing
    Once you identify opportunities and develop your marketing strategy, you need to formalize how marketing and sales will work together. Account-based Marketing (ABM) has descended on the marketing industry like that hot new restaurant that opens in town – everyone wants to check it out and see if it lives up to all the hype.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Work] Introducing The Definitive Guide To Digital Advertising
    Whether you’re working in a B2B or B2C company, before you move forward with developing and placing digital ads, you must first come up with a viable ad strategy. Author: Ellen Gomes Advertising today is not the advertising that’s featured on the hit TV show Mad Men. Advertising has evolved. What Is Digital Advertising?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 7, 2016
    [Work] The Marketing Technology Landscape: An Interview with Scott Brinker
    Can we find something that works for us? " Does this speak to the need for the CMO and the CIO or CTO to really be working closely together? Scott Brinker is co-founder and CTO of the interactive content marketing firm ion interactive and author of the chiefmartec.com blog. Is it trending up or down over the past few years?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 9, 2016
    [Work] 45 Phenomenal Email and Mobile Marketing Stats
    Email marketing works—for both sellers and buyers. 49% of B2B researchers who use their mobile devices for product research do so while at work. Email remains the most effective digital marketing tool for both B2B and B2C marketers. Five more key takeaways from this research: Image credit: emailmonday. And 72% of U.S. Enjoy!
  • VIDYARD  |  THURSDAY, JANUARY 5, 2017
    [Work] Amazing Account Based Marketing Tactics for Your Entire Funnel
    Experience-backed account based marketing tactics are hard to come by, as everyone seems to be happy to tout results, but not dive any deeper into the real mechanics of how their strategy works. So let’s take a look at how Bianchini makes account based marketing work her team: Start With the Destination. Step 4: Work Your Channels.
  • CHIEFMARTECH  |  SUNDAY, OCTOBER 30, 2016
    [Work] Analytics CEO makes a passionate case against marketing attribution
    This means cross-device and cross-media integration at a user level are imperative if attribution is to work. Now, as convinced as I am that attribution does not work in itself, I can surely appreciate that attribution efforts (i.e., Has anybody actually got this thing to work? BLACK HOLE. It all started with a beautiful idea.
  • SAZBEAN  |  MONDAY, DECEMBER 29, 2014
    [Work] Three Actionable Insights from Google Analytics
    By analyzing what doesn’t work about your website, you can then take the steps necessary for fixing it, hopefully increasing visitor interaction—and, eventually, sales. Analytics are amazing tools that allow you to gather valuable insights about nearly every aspect of your business’s website. Because, you know, it’s free.
  • HUBSPOT  |  TUESDAY, JANUARY 28, 2014
    [Work] 9 Revealing European Content Marketing Trends to Watch [New Data]
    Tweet this stat ). 7) Content marketing works very well for lead generation and customer acquisition. It always helps to know how you stack up in this wide world -- especially if you''re in the content marketing business. Driving Content Marketing Success in Europe - 2014 from HubSpot All-in-one Marketing Software. Tweet this stat ).
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, MARCH 16, 2012
    [Work] Never Write a Sales Proposal Without Asking This First
    Dan Markowitz , president of TimeBack Management and author of A Factory of One is always looking for ways to cut out unnecessary work that don't help you achieve your primary goals. That's why, instead of drooling when a prospect wants a sales proposal for him, he's now doing this. __. No longer. Now I ask, “Why bother?”
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Work] The 6 Top Marketing Talks From 2015's Biggest Events [Limited Time Videos]
    In this session, Lexi Mills shows you how to apply strategies used in emerging markets to grow the success of your PR, SEO, and content work from bathrooms to rock bands. 2) "Reverse Engineering Successful Content". Every year there are tons of amazing marketing events held around the world. Lexi Mills , Head of Digital at Dynamo PR.
  • HALEY MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Work] Book Review: “The Mac is Not a Typewriter”
    admit, I may have used a hyphen between dates once or twice (the proper punctuation between ranges is an en dash), however, I do my best to remember what I can, and implement what I’ve learned in my own work wherever possible. Almost everybody is guilty of typographic errors, even C-suite professionals. I
  • HINGE MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [Work] AEC Professionals: Collaborate with Your Marketing Teams for Competitive Advantage
    They have billable hours and work directly with clients. It’s time to put your high visibility experts together with marketing and let them work in unison to grow the firm. When marketers and technical experts work together, they both learn. These industry and technical folks, after all, are on the front lines.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Work] How to Pull Off Coca-Cola Marketing on a Diet Coke Budget
    When Coca-Cola was working on expanding their global presence and had the goal of doubling in size within the next ten years, they learned that 50% of teens and young adults in Australia had never tasted a Coke. Check out how the campaign worked out: One Way to Model This Strategy: Personalization. Whoa, meta, right?). We get it.
  • VOLACCI  |  MONDAY, FEBRUARY 3, 2014
    [Work] Delegation [Ben's Productivity Podcast]
    Delegation is where you assign work to someone that reports to you or someone that you work with for them to get done instead of for you to do that work and I think delegation is one of the most powerful things that can make you effective as an executive. Today''s tip: Delegate.  . It''s the one of delegation versus abdication.
  • ANNUITAS  |  WEDNESDAY, JANUARY 4, 2012
    [Work] 2012 Resolutions for the B2B Marketer
    During construction, we lived in a rental about two miles away which gave us the opportunity to drive by and watch the work on our new home progress.  Resolution #4:  Work at It. When pressed on these comments, Tebow’s response is always the same, “I am going to keep working hard to be the best NFL quarterback I can be.”.
  • HINGE MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Work] The Top 11 Mistakes Your B2B Website Should Avoid
    Attracting a potential new client is hard work no matter what, so the last thing you want is to have your website turn those prospects away. Make your website work for you, not against you, by avoiding these 11 website mistakes: 1. You’ve worked hard on your website, so make sure it is ranking for people to find you!
  • VIDYARD  |  THURSDAY, NOVEMBER 12, 2015
    [Work] Video and Sales Go Together Like Cake and My Mouth
    Enjoy the yummy awesomeness of the cake, and make sure you’re putting it to work for you to get you a whole lot of customers. “You can’t have your cake and eat it, too.”. You know, I never understood that phrase. Why would anyone waste money (or effort) on buying or making a cake if they aren’t allowed to eat it? Mmmmm…cake…).
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Work] 6 Careless Mistakes That Lead to Inaccurate Buyer Personas
    And the pain points of current customers are different than those of someone who''s never worked with you before. If you can convince them to work it into their conversations, have your sales reps ask potential buyers questions like, "How did you hear about us?" Gift cards work well. 5) Letting Your Persona Photo Drive Your Insights.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 28, 2012
    [Work] 7 Companies That Jumped on a Viral Craze at Just the Right Time
    Whatever works. Needless to say, piggybacking on the success of the Old Spice video's tone and theme worked pretty well here. And if you've been following their work on Twitter via the Curiosity Rover , you know they're not just a one trick marketing pony. Remember what you thought when you first saw the Old Spice guy? Maybe.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 17, 2015
    [Work] Brand assimilation in link campaigns: building client trust
    Brand assimilation is essential to the success of a link building campaign, particularly when you’re working with an enterprise-level client. The ability to effectively adopt an enterprise brand’s voice will help you establish client trust earlier, build campaign momentum faster, and pay major dividends down the road. Industry/niche.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Work] Mastering the Art of the Ecommerce Microconversion
    And it works, obviously, or we wouldn’t still be here. Even if the buyer doesn’t complete the purchase this time, they’ve given you something to work with. See how these things work? Marketing automation is the very core of HubSpot’s abilities. How can you tell which is which without the benefit of meeting in person? Ecommerce
  • BIZNOLOGY  |  WEDNESDAY, MAY 16, 2012
    [Work] Agile marketing blocked: “Taking a guess can get me fired!”
    In one of my classes, on search marketing, a student lamented that my coaching to experiment, to try things, to take a guess and then see what happens before doing something else wouldn’t work at all in her organization. ” First off, if guessing at Internet marketing can get you fired, you might be working for the wrong person.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 23, 2012
    [Work] Social media is a physical extension of your brain
    Photo credit: Intersection Consulting). We’ve evolved well past the limitations of our own brains into the brains of our closest friends — not metaphorically, but literally. We utilize the people we know and engage with deeply as active extensions — prostheses — of our thinking, reasoning, and creating brain. Dr. Stephen M.
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Work] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    Your email looks pristine on your shiny iPhone, Android device, or web-based email client, but suddenly blows up when you open it up in Outlook”–this post details HTML elements that Outlook does not support, and provides recommendations for work-arounds. What are the most effective techniques for building an opt-in email list?
  • BLUE FOCUS MARKETING  |  SUNDAY, AUGUST 14, 2011
    [Work] For Small Business, Social Media is Word-of-Mouth Struck by Lightning
    Spend a couple hours a week learning how these tools work as you glean the business benefits.    Remember, the tools are supposed to serve you, not the other way around.  “Demystifying social media for small business&#. Today, to compete, small businesses must understand and utilize the right social media tools.  Or click links: gplus.to/ckburgess
  • B2B LEAD BLOG  |  THURSDAY, OCTOBER 10, 2013
    [Work] MarketingProfs B2B Marketing Awards 2013
    Sound like work you’ve done this year? The MarketingProfs B2B Marketing Forum in full swing in Boston today, and at lunch they will kick off their inauguaral B2B Marketing Awards presentations. You can read more about the Free Beer and Gold for Everyone campaign and the complete metrics here. That’s what this award is all about.
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 23, 2013
    [Work] Facebook Targeting – Improved User Engagement
    The best way to know if enhanced targeting will work for you though, is to test it – Good luck! Have you noticed the little target icon below your Facebook post box? It’s next to the icon where posts can be scheduled. It’s called Enhanced Page Post Targeting, and it’s available to Facebook business pages.
  • SALES LEAD DYNAMICS  |  TUESDAY, JUNE 12, 2012
    [Work] What’s the Best Way to Get New Business?
    These professionals get most of their new business from existing clients either via additional work or via referrals, according to my survey. Obviously those who get more business from clients do great work.  But they also know how to get more work out of their clients. This is a quiz. Networking like crazy. It asked what.
  • SALES LEAD DYNAMICS  |  TUESDAY, JUNE 12, 2012
    [Work] What’s the Best Way to Get New Business?
    These professionals get most of their new business from existing clients either via additional work or via referrals, according to my survey. Obviously those who get more business from clients do great work.  But they also know how to get more work out of their clients. This is a quiz. Networking like crazy. It asked what.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Work] Your Guide to Starting a Successful Inbound Marketing Career [Free Kit]
    It's your online profile, your connections, the content you're choosing to relay online, your personal website, and examples of previous work that show hiring managers you're an awesome fit. "Find a job," they said. It'll be easy," they said. Ahh, if only. It doesn't help that competition is on a global scale. and much more! Click to Tweet.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 11, 2016
    [Work] The Four C’s of Marketing Orchestration Testing
    Working within the Strategic Services team, one of our core competencies is to empower our clients to get the best out of the platforms that they use by doing many different things; one of the most important is testing! How many times have you sat around and thought “What should I test to increase my marketing’s effectiveness?”
  • E-QUIP  |  FRIDAY, NOVEMBER 14, 2014
    [Work] Repeat Business Rate Is Overrated
    When that company was acquired by a still larger one, the work began disappearing. The fact is that the best firms I''ve worked with had repeat business rates of 75-80%, as did the worst firms. My first client, a 35-person engineering firm, boasted a repeat business rate of 85%. Within a few years, the firm was out of business.
  • CONTENT MARKETING TODAY  |  FRIDAY, MAY 11, 2012
    [Work] How to Attract an Audience by Integrating Content, Social, and Search | Copyblogger
    How to intelligently plan a content strategy that works. Written by Robert Bruce. Google’s been pissing people off lately. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next …. Then there are the social networking evangelists whose entire fortunes are deep in Zuckerberg’s asset. SEO isn’t bad.
  • LEANDATA  |  TUESDAY, OCTOBER 20, 2015
    [Work] Time for the 2015 LeanData Survey on the State of Account-Based Marketing
    It’s a fundamental strategy that revolutionizes how your sales and marketing teams work together in a cohesive fashion to grow revenue. What’s working out there? In late 2014, LeanData decided it was time to get the pulse of just how widespread the adoption of Account-Based Marketing (ABM) strategies had become among B2B companies.
  • THE EFFECTIVE MARKETER  |  TUESDAY, NOVEMBER 19, 2013
    [Work] 2013 B2B Content Marketing Awards
    Winner : Informatica Corp, for “Potential at Work” e-newsletter. ( [link] ). In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. Category: Integrated. Winner : Xerox Corp., for Healthcare thought leadership. HealthBiz Decoded  ( [link] ).
  • VIEWPOINT  |  MONDAY, JULY 20, 2015
    [Work] The sales rep said, “I never got a lead yet that turned into a sale.”
    The next day we started working on the problems to help her out. I was the marketing manager of a medical device company and we were near the end of the day’s sales meeting. Forty salespeople were in the room; I was last on the program. The leads she was getting maybe weren’t turning into a sale for her, and that was a different problem.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 19, 2012
    [Work] How to Maintain Great Content Curation
    Remember that the works you’re referencing are copyrighted and other webmasters, if they feel they are being infringed, may come after you. You don’t want to make your readers work for your content so it’s important to be where they are. On the other hand, don’t be afraid to ditch services that aren’t working out for you. 5.
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Work] Don't Want Your Face Plastered All Over Google? You Have a Few Options
    If you''d like to continue interacting with things, and/or you''re worried about whether the opt-out will always work (I get it, I''m a paranoid person, too), you could simply change your Google+ name and photo. Last week, Google announced it''d be using users'' pictures (age 18+ only) in its advertisements, starting November 11, 2013. Great.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 19, 2011
    [Work] Social media marketing progress in a developing country
    This short video discussion is an opportunity to get to know him and see what it’s like working in a country still recovering from decades of communist oppression.   . If you can’t see this video, please click here: Mark Schaefer interviews Kimmo Linkama. Personalities of the social web Social Media best practices
  • HUBSPOT  |  FRIDAY, AUGUST 23, 2013
    [Work] Why Do Mobile Banner Ads Stink So Much?
    The mere thought of losing our beloved device is terrifying -- they help us with almost all of our needs, from dating to working to dining. When it comes to mobile advertising, less is more. We''ve all seen a barrage of under-pixelated, tiny banner ads -- there''s nothing useful or valuable about that. As an industry, we’re doing it wrong.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 3, 2014
    [Work] Blog + Social Media: Not Your Mom’s Donor Acquisition / Retention Plan
    The way the vortex works is through a … Continue Reading Blog + Social Media: Not Your Mom’s Donor Acquisition / Retention Plan by Claire Axelrad - Maximize Social Business. This is why I recently declared the pyramid dead. Now we have a vortex – an energy circle.
  • HINGE MARKETING  |  MONDAY, MARCH 17, 2014
    [Work] 10 Ways B2B Content Marketing Goes Bad
    Still, many firms struggle to make content marketing work for them. Maybe you know someone like this: the genius who has trouble explaining their thoughts or work to anyone but another genius. But it’s absolutely essential – in fact, it goes right to the heart of what B2B content marketing is and how it works.
  • VOLACCI  |  FRIDAY, JULY 19, 2013
    [Work] Data Driven Marketing is the Future of B2C and B2B Digital Marketing
    In a situation such as this one, the first two applicants have proven themselves as serious about the company, its culture and potentially working there, while the third applicant may be more interested in using an offer from your firm as leverage at his current job, or only truly be half-interested in the position. What is Big Data?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 2, 2012
    [Work] 9 Elements for a Successful Marketing Program Mix
    Demand generation managers typically work on a monthly, quarterly, or annual schedule and often tie their campaigns to particular initiatives developed by the corporate marketing or product marketing teams. Time of month or quarter: Let’s say your company works on quarterly budgeting and planning cycles. Why not? What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 24, 2011
    [Work] Social media feedback as customer prophecy
    This is how the power of online customer feedback can work for or against a business at any given moment.  I had not seen my friend or spoken to him about the restaurant. My wife and I decided to celebrate for no particular reason at a favorite restaurant. When When my wife went to the restroom, I checked-in on Foursquare to pass the time.  When
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 12, 2014
    [Work] 3 Significant Trends Impacting Marketing Leaders Now
    Instead of all the time being spent working with the customer they’re spending their time syncing and integrating and maintaining and always updating all these disparate databases, content repositories, analytics engines, campaign reports and UIs. Check out the podcast here (form required). Marketing Efficiency
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 4, 2015
    [Work] Top 10 Tips For Writing A Case Story
    Also consider including a quote from the professional in your firm that worked on the client's project. Will it work or not? Describe how you helped the client and try to paint a clear picture of what it's like to work with your firm. Does writing a case story feel like a bad trip to the dentist? You are not alone.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 5, 2012
    [Work] Be human. Your customers will thank you.
    You’re setting yourself up to do a lot of extra work around convincing prospects of your brand’s value. Technology, analytics, ranking, ROI, KPI, metrics, SEO, statistics, widgets, automation, media … each of these has a role to play in marketing a brand, but sometimes we put too much weight on them. ” of a brand.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 29, 2013
    [Work] Bad News About Keywords From Google, Good News About Pins From Pinterest, and More in HubSpot Content This Week
    The work week that was has come and gone -- and a new one will soon emerge (perhaps a little too soon for the anti-Monday crowd). Google announced this past week that it is working to encrypt all keyword searches , meaning those made by users logged into Google and those who aren''t. Yeah, we know. wait for it. a new pin!
  • TONY ZAMBITO  |  THURSDAY, MAY 5, 2011
    [Work] Turn B2B Buying Into a Social Experience
      Today, a more intelligent and social approach means buyers and sellers working through issues simultaneously to map directly to the goals of the buying organization. Image via Wikipedia. B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    That is, until now. 
  • WEBBIQUITY  |  MONDAY, FEBRUARY 4, 2013
    [Work] Book Review: Marketing in the Round
    These books fail to realize the full scope of the marketer’s challenge, not with social media, but in becoming a modern organization that works across media and tactics to achieve its goals.”. Becoming a social business means change, which is never easy. Four Marketing Round Approaches. Measurement, Refinement, and Improvement.
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