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  • NUSPARK  |  SATURDAY, APRIL 28, 2012
    [Work] Stop the Insanity; A View on Social Media ROI for Lead Generation
    Working backward based on the above, the value of a last interaction conversion is $46.  ($28,000 divided by 600 conversions).  I’m a former Media Director at an ad agency.  For years I planned and implemented media strategies for a multitude of clients.  I still do when my clients ask me; radio, television, print, outdoor, etc.  Conferences?
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2011
    [Work] Why Content is Still King in Higher Education Marketing
    But email still works as a primary effective means of communication simply because so many people have and use email accounts. Prospective students today use the Internet, plain and simple. They are part of the digital generation, brought up with computers, smart phones and other digital devices. College Websites Need To Be Easy To Use.
  • WRITTENT  |  MONDAY, DECEMBER 2, 2013
    [Work] How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide
    Creating amazing titles is a huge component of their marketing strategy – and it really works! Find more in 7 Steps to Creating Titles that Work. In the early days of content marketing, loading your pages up with tons of tags worked, and it was a great way to rank for similar keywords. Content Marketing = Guaranteed SEO.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 20, 2014
    [Work] A Report Card for Massive Open Online Courses (MOOC)
    After deciding to take a break from my doctoral studies about a year ago,  I enrolled in some of these courses for some inspiration to guide my dissertation work. She is currently working on her PhD in Business with an emphasis on Marketing; her dissertation research is focused on Social Media. 'The Frat Party of the Future. Really.
  • LEADER NETWORKS  |  THURSDAY, NOVEMBER 10, 2011
    [Work] The Rise Of the Digital Doctor
    physician's professional life requires a high degree of mobility -- meeting with patients, working in the lab or a hospital setting, multiple offices, teaching, conferences -- which makes mobile devices ultra-popular. Just the other day, I paid a visited my daughter's pediatrician in his office and saw a strange thing. laptop computer.
  • HUBSPOT  |  TUESDAY, AUGUST 28, 2012
    [Work] 7 Ways to Use Social Media to Rock Your Next Event
    Are you working on your next industry event yet? The season of events is upon us! know that at HubSpot, we’re currently busy hosting our INBOUND 2012 conference (seriously -- it's happening RIGHT NOW). If you are, have you thought about your social media strategy? We’ll help you out with a few tips to rock your next event.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 13, 2013
    [Work] What An Advocate-Centric Marketing Organization Looks Like
    To get the full picture of how a successful advocate marketing organization works, get your copy of The Advocate Marketing Playbook. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jim Williams, VP of Marketing at Influitive , the advocate marketing experts. See you there.) Executive sponsorship from the CMO.
  • HUBSPOT  |  SATURDAY, MARCH 30, 2013
    [Work] How to Tell Google Not to Index a Page in Search Results [Quick Tip]
    There’s also an option to prevent your site from being crawled but still enabling AdSense ads to work. Indexing as many pages on your website as possible is tempting for marketers who are trying to boost their search engine authority. Say what?! Stay with us, folks. Why You'd Want to Keep Web Pages Out of Search Results. In one of two ways.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JULY 28, 2010
    [Work] Manticore Technology VII Enhancements Boost Marketing Performance Management
    Manticore Technology has listened to what their customers need to continuously improve their marketing performance—and they’re working hard to deliver on their promise to provide simply powerful marketing automation. What this means is that they’re simplifying the process while expanding the capabilities. When you consider that 50.6%
  • VIEWPOINT  |  TUESDAY, JULY 31, 2012
    [Work] Sales Leads, Appointments and Granfalloons
    The way I put it is that nobody ever builds a statue to a committee, so waiting for marketing and sales to “work it out” is doing the same wrong thing and expecting different results—and it ain’t going to work! The reason is that marketing and sales are part of a Granfalloon. What constitutes a good lead?
  • SALES LEAD INSIGHTS  |  THURSDAY, JUNE 10, 2010
    [Work] Be my guest at B2B Marketing University in Dallas on June 23, 2010
    If you are not sure—or you are looking for additional ideas you can put to work driving more leads and sales with your marketing— B2B Marketing University is where you can get answers and take your game to the next level. What: B2B Marketing University. When: June 23, 2010. Where: Westin Galleria. Register here.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Work] Twitter's New Profile Layout Is Here: What You Need to Know
    But that doesn''t mean you can''t put some thought into two images that would work well together considering the new layout and dimensions, much like you would with your Facebook Page''s images. 'Well, the rumors from February about a possible design overhaul of Twitter profile pages are officially no longer rumors. Profile Picture.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 11, 2012
    [Work] The Google + Impact
    Phil has worked in marketing for 14 years and prior to his time at Rise he led Marketing Operations for SAVO, a leading Sales Enablement software firm. by Dayna Rothman I am excited to introduce our guest blogger Phil Corbett. In addition to his achievements in marketing, Phil also achieved a dual Bachelors from Purdue University. Wrong.
  • CHRIS KOCH  |  THURSDAY, DECEMBER 16, 2010
    [Work] How to make social media add up to thought leadership
    Back in the eighties, when newspapers were only beginning to disappear, I worked for a local paper in a very competitive (journalistically, anyway) part of the world: the moneyed, New York City suburban area of Fairfield County, CT (Greenwich, Stamford, etc.). The predatory strike of summation. But it’s also more than the sum of its parts.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Work] How Food Trucks are Advancing Business with Social Media
    She works for HyperDisk Marketing managing social media accounts, writing website copy and executing SEO strategies for clients. How do gourmet food trucks use social media? Image courtesy of The Butcher’s Son. Dallas-based Two Trucks LLC launched its food-truck brand,  The Butcher’s Son , in October. Two
  • SYNECORE  |  THURSDAY, APRIL 17, 2014
    [Work] How to Transform Yourself into a Marketing Technologist
    An eternal optimist, I choose to view it as an unprecedented opportunity for those of us willing to roll up our sleeves and sharpen our skillset; those of us willing to work hard to transform ourselves into the marketing technologist next door. Here’s the crux of my argument. The Skills that Pay the Bills. Sounds great, you may be saying.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 20, 2011
    [Work] Customer Service: Does Yours Deliver Happiness?
    Maybe it’s time for all of us to relook at our core values and see if we’re actually working towards them. Customer service in most companies can make or break you. How you are treated can define whether you will continue to do business with your company. She sang the praises of this online company that sold shoes. Be humble.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 6, 2013
    [Work] Optimove Helps Optimize Customer Retention (And, Yes, It's a Customer Data Platform)
    Both features are being worked on for future release. 'As I wrote last week , it sometimes seems that every system I look at these days is a Customer Data Platform. Of course, this is partly because I’m choosing to look at that type of system, and partly because CDP vendors are reaching out to me. foreign exchange trading, and ecommerce.
  • JUNTA 42  |  THURSDAY, MARCH 1, 2012
    [Work] Why Content Marketing (as a term) Is All the Rage
    Yes, there was a place for advertising, but we sold on the idea that when the advertising worked, buyers wanted more information.  NOTE: There have been a few articles recently (one on content marketing hype and one on the term  ”content marketing” in particular) that motivated me to write this post. Selling Content.
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2011
    [Work] 6 Social Media Measurement Questions You've Been Asking
    Just because one social media channel works for someone doesn’t mean it is the right platform for you. Many shy away from discussions on the ROI of social media. It seems like we all have plenty of anecdotal evidence that social media drives business results, but where are the numbers? Should you be measuring all of social media?
  • B2B MARKETING ONLINE  |  SUNDAY, DECEMBER 5, 2010
    [Work] Resolving the conflict in B2B
    We all know that when B2B sales and marketing departments act as one, it works really well - making a nonsense of any conflict metaphors. There’s been a long battle between sales and marketing, especially in B2B. People still wonder if sales and marketing can get along or whether the most effective organisations are sales or marketing led.
  • E-QUIP  |  FRIDAY, DECEMBER 2, 2011
    [Work] E-Quip Blog: Strategies for Building Collaboration
    was reminded of this as I prepared to work with still another client struggling with poor coordination, communication, and alignment between different corporate functions. But true collaboration involves more than simply working together with others to accomplish common goals. Friday, December 2, 2011. meeting client requirements).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 8, 2013
    [Work] 5 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team
    Disclaimer: This light-hearted post was written in good fun, and we certainly don’t realistically suggest seeking or accepting all the attributes of Mad Men misfit characters to work within your organization. Today’s B2B marketers are encouraged to think like agencies to be more collaborative and agile to enhance marketing creativity.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 9, 2012
    [Work] 4 Pervasive Myths About Brand Journalism
    It does remain plagued by myths, which lead to misunderstandings about how brand journalism works within an organization. by Jesse Noyes | Tweet this Some deem it a revolutionary movement in business. Others call it marketing under another name. So what is brand journalism? The problem is the philosophy behind it came before the practice.
  • DIGITAL VOICES  |  FRIDAY, JUNE 28, 2013
    [Work] This Week in Digital Strategy 6.28.13
    To move older products: Sometimes, certain products don’t work well: this could be for a number of reasons, ranging from price to product visibility. 'Happy Friday, everyone! This week provided some great insights into the world of digital strategy. Get the full scoop in the roundup below. The Art of Getting Retweeted via PRDaily.
  • PWB MARKETING BLOG  |  TUESDAY, NOVEMBER 1, 2011
    [Work] Seven Habits of Highly Effective B2B Websites
    Start with a clear scope of work, define strategic goals, and then compare what you have with the list below. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Redesigning a B2B website can seem like a daunting task. Take a deep breath and relax. We’ve built B2B websites since 1998.
  • SAZBEAN  |  FRIDAY, DECEMBER 3, 2010
    [Work] Tips for Finding the Right People on Twitter
    All your efforts will be wasted and you’ll wonder why Twitter isn’t working for you. The best results on any communications channel happen when you’re talking to the right people with the right message. This concept applies to other communication channels too.) Also try some geographic locations. image by Yodel Anecdotal ).
  • SAZBEAN  |  MONDAY, OCTOBER 25, 2010
    [Work] 14 Basic Blog Measurements
    Like other marketing efforts, blogging will be more successful if you measure results to see what’s working (and what’s not). Once you’ve started blogging, you want to know how you’re doing, especially if you haven’t had much interaction (yet). Ideally you’ll see this trend upwards over time. Do you blog?
  • PHOENIX RISING  |  WEDNESDAY, DECEMBER 9, 2009
    [Work] Power Chicks Do It Bigger
    When people abuse their Power to take advantage of others, work the system for their own gain, betray those who love and trust them, I'm drawing the line. Somebody commented that I was really taking it out on the Power Dudes. So, just for the record, Power Chicks are worse than Power Dudes. And guess what? Martha wanted to make big money.
  • GREAT B2B MARKETING  |  THURSDAY, JANUARY 10, 2013
    [Work] Marketing Can Be Amusing
    A CMO told me that social media marketing never works and stated that it is a total waste of time and money. The CMO was entitled to his opinion, but this did not negate the truth: Social media marketing works if you do it right.  Marketing is a serious subject at most companies. Although we were frustrated, we still had to laugh.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 10, 2011
    [Work] Pushing your book out into the world
    When traditional publishers gave her a thumbs down for her work, she self published her books and sold them through Kindle. For the majority of us, pushing our books out is going to take a lot of hard work and a little bit of out-of-the-box thinking. Many of us have written books and a large number of those books are Ebooks. ” 2.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Work] The Unspoken Rules of the Internet
    They put hard work into that. 'Or heck, maybe they are spoken. but I think they need to be all in one place, particularly for marketers. Why for marketers? Because the internet is the inbound marketer''s playground. So here''s what you should know. Some of these are hard and fast rules. Some of these are implied etiquette. Just don''t.
  • MARKETING INTERACTIONS  |  SUNDAY, JULY 25, 2010
    [Work] The Fallacy of No Competition
    Funny how that works, isn't it We all want to think our products and solutions are unique, differentiated and give us a competitive advantage in the marketplace. After all, we're passionate about what we do. We wouldn't be in business if we weren't. But competition often has the characteristics of a chameleon.
  • MARKETING INTERACTIONS  |  SUNDAY, AUGUST 16, 2009
    [Work] Got Leads? Now what?
    Considering that 78% of marketers say they need to improve the quality of leads they send to sales (Aberdeen), there's work to be done. There seems to be a lot of frenzied activity around B2B lead generation. Well, it's one thing to get leads to opt in, but quite another to help them develop a predisposition to buy from your company.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 21, 2013
    [Work] Use Social Media Statistics to Find Your B2B Audience
    It is work, and it takes times, but you can get results from Facebook. B2B marketers often use statistics for their social media presentations. Why not use these stats to understand more about our target audiences and gain some insight into their online behaviors. 67% of US Internet users use social networking sites. They probably are.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 13, 2014
    [Work] Small Business Lessons That Are Anything but Cliché
    In a few short years Meyer learned a great deal about what she did and didn’t want her store to be, and she spends seven days a week working toward that goal. 'In 2011, Dani Sheehan-Meyer decided to open an upscale gift shop called Cliché Noe Gift Store in Noe Valley, a neighborhood in San Francisco. Be Known for Something.
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Work] Facebook Launches Sponsored Results: PPC Ads in Facebook Search
    How Facebook's Search Ads Work. Watch out, Google AdWords! Today, Facebook has officially launched its own version of PPC search ads, called Sponsored Results. According to Facebook's message to marketers: Sponsored Results gives brands the ability to buy ads in search results, bringing more awareness and traffic to your App, Page, or Place.
  • B2B MARKETING ONLINE  |  TUESDAY, JANUARY 4, 2011
    [Work] A new coalition calls – Sales and marketing end the blame game
    But the advent of the latest lead generation technology is helping shift the politics of the sales and marketing departments, giving them a new way of working together for all round success. Very much like the political parties in coalition, it’s not about forcing two groups of people to work together. Sound familiar?
  • B2B MARKETING ONLINE  |  WEDNESDAY, JUNE 2, 2010
    [Work] Email marketing for acquisition is whole different ball game
    Here is why our ‘acquisition’ campaign worked and my response to her critique: 1. As open rates are mainly dependent on the ‘from’ name and the subject line, we feel the use of the company name (as opposed to ours) and the subject line worked extremely well to increase open rates. On one blast the unique open was as high as 59.16
  • B2B MARKETING ONLINE  |  WEDNESDAY, JUNE 2, 2010
    [Work] Will the spirit of innovation and new thinking that characterise marketing in the recessiondissipate now that growth has returned?
    So it's a brave marketer that goes out on a limb and risks the wrath of their finance director if it doesn't work. Quite simply, doing the same old, same old hasn't worked for quite some time now, and plenty of purse string holders have figured this out – and they're on a mission to 'sort marketing out'. I'm not convinced.
  • B2B MARKETING ONLINE  |  WEDNESDAY, APRIL 7, 2010
    [Work] A top 10 of copy writing hates
    Some clients often fall into the trap of wanting to explain absolutely everything to the prospect in the communication - when in fact simplicity often works best. Jokes - 'You don't have to be mad to work at Johnco - but it helps'. Compelling copy is at the heart of any successful creative execution. Vomit! Can't button down a benefit?
  • B2B MARKETING ONLINE  |  TUESDAY, MARCH 30, 2010
    [Work] Iconic advertising: A successful formula for international B2B creative?
    In a recent survey by B2B Marketing Magazine over 1 in 4 respondents claimed that developing creative that can work internationally is the most significant marketing challenge facing their organisation. Seeing the Thales on-button on the hull of a ship or the Thales Zebra sponsoring a horse race works in any language. So give it a try.
  • B2BBLOGGERS  |  FRIDAY, AUGUST 27, 2010
    [Work] B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.
    He most recently worked as the marketing director at Enquiro, one of North America’s leading search marketing agencies. We decided to take on the topic of metrics after it was recommended by several of our #B2Bchat community members. Here is an edited recap, the highlights of our August 26, 2010 Metrics That Matter in B2B Twitter chat.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, OCTOBER 30, 2013
    [Work] What Halloween Can Teach Us About B2B Content Marketing
    Doing so allows us to collaborate on weekly assignments, share resources, and touch base about the previous week’s work, ultimately resulting in a streamlined process for all teams involved. But, like anything else, effective content marketing writing requires you to put in the time—and the work—to make your efforts a success.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, APRIL 4, 2012
    [Work] Does Timeline Increase Engagement?
      When you dig into the hyperbolic work done by Simply Measured, you discover that response to status updates declined on Timeline while clicks to and views of pictures and videos went up.   Introduced with claims that Timeline increased engagement for Toyota by 161 percent and Livestrong by 156%, expectations ran high.  
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, JUNE 2, 2010
    [Work] Who Owns Social Media Monitoring?
    Agencies eager to maintain their posture not only assert their overview but are interested to see how social media anticipates, reacts and reviews their work.  dedicated collective effort could determine which tools do what and which work best together.    Consider the contenders …  Marketing Team.   1.
  • HUBSPOT  |  WEDNESDAY, MARCH 19, 2014
    [Work] 6 Crucial Email Newsletter Metrics You Should Be Monitoring
    It sound weird, but growing your email newsletter list by emailing people who are already in your database works because of the possibility of forwarding. 'It''s easy to get attached to your email newsletter. Maybe you heard from a few super-fans who look forward to getting it in their inbox every day. 1) Clickthroughs. 2) Conversions.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 14, 2013
    [Work] New One-Minute Book Trailer Presents The Social Employee (McGraw-Hill) #socbiz
    One underlying theme in our book The Social Employee: How Great Companies Make Social Media Work,   available now through McGraw-Hill , is the idea that establishing real connections with real people matters. As a community, we amplify each other’s voices, working to drive social change in the marketplace as one unified voice.
  • FATHOM  |  THURSDAY, MARCH 13, 2014
    [Work] 8 Steps for Your B2B Content Marketing Strategy
    The final bit of advice for your content marketing plan: If something isn’t working, change it! If you find something isn’t working, figure out why and make the necessary changes. 'If 93% of B2B marketers say they use content marketing and you’re not in that 93%, what are you waiting for? Goals. Target Audiences. Develop Content.
  • B2B VOICES  |  MONDAY, APRIL 16, 2012
    [Work] Avoiding the One Cup Approach to B2B Content
    There are now three rules we practice when it comes to content: Work hard to have a supply of good content; have a constant presence on the sites that matter; and, share content from other trusted sources. One of the main issues being discussed this year among B2B communicators is the concept around content. There’s no conversation.
  • PAUL GILLIN  |  THURSDAY, JULY 29, 2010
    [Work] Content Curation on Steroids
    I’ve recently been working with a startup that’s developed an innovative technology that vastly improves the speed and quality of content curation. All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 world. In the process, it’s creating some compelling new ways to derive value from content. Shhhhh!
  • PAUL GILLIN  |  THURSDAY, JUNE 17, 2010
    [Work] The Changing Rules of B2B Marketing
    Recruiters have found that social channels are far more effective in identifying prospective employees than recruitment advertising sources and that prospects came into the hiring cycle with a better understanding and more enthusiasm about the company they were hoping to work for. Your feedback is welcome. It doesn’t really matter.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 10, 2010
    [Work] Job Seekers, Forget About LinkedIn: The Ultimate Guide for Your Twitter Job Search
    Will help you get found and ensure that you maintain control in case you change jobs if you are presently working.  On the other hand, the ultimate way to find Twitter users that work at specific companies, including potential hiring managers, is actually using the new LinkedIn Signal tool. Setting Up Your Account. Enough said.
  • MARKETRI  |  THURSDAY, APRIL 25, 2013
    [Work] Why Your Professional Services Marketer Needs Mentoring
    The marketing tactics we were blindly executing were not working, so the firm was not seeing results. When you provide your young employees with a marketing mentor and direction, you will be giving them the tools to succeed within your business and for them to see results in the tactics they are working on. Why, you might ask?
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2011
    [Work] The Ultimate Cheat Sheet for Mastering LinkedIn
    For example, say you want to find out if you're connected to anyone that works at a specific company. With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? 20 Hidden LinkedIn Tricks. Claim your vanity URL.
  • ENGAGE  |  MONDAY, MAY 23, 2011
    [Work] 10 Things I Hate About You (As a Blogger)
    Every sentence was  an a-ha moment I could take with me to work. understand that you’re going to go through rough patches – maybe you’re having server issues or you tried something new and it didn’t work out – it happens to everyone. Y ou broke my heart. So So you leave me no choice: I have to break up with you. You weren’t faithful.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 12, 2011
    [Work] 5 Ways To Know If Your B2B Employees are Social Media-Ready
    People who have worked for the company for a long time can sometimes be challenged by this significant change in their world view. Customer service continues to be a major social media initiative for B2B companies, but not every customer service rep is ready to represent your company or brand online. They Have a Facebook Profile.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Work] 9 Ways to Use Twitter's New Photo Collages in Your Marketing
    Because of the way the collage works on Twitter, the possibilities are endless for showcasing compelling quotes. 'More marketing doesn''t always mean better marketing. More display ads? More irrelevant emails in my inbox? More sponsored selfies ? I''d pass on getting more of those things any day. — HubSpot (@HubSpot) April 8, 2014.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 9, 2009
    [Work] Demand Generation Best Practices: Thought Leadership with The LeadSloth
    This is an organizational, cultural and technical change, and I enjoy working with all these aspects. enjoy it so much that I will start my own demand generation practice this summer, working together with companies like Marketo. That's why I'm glad I had the opportunity to meet Jep Castelein , author of. Enjoy! What is easy to use?
  • ANNUITAS GROUP  |  THURSDAY, APRIL 17, 2014
    [Work] Common Pitfalls in Demand Generation Strategy
    We work for months and months to produce the content, build the process, and align with sales. Yet the work is never done. 'The word “strategy” is so over-used these days. But nine times out of ten when I ask someone about their strategy, what they share with me is just a list of tactics. Not at all what I’d call a strategy.
  • HUBSPOT  |  THURSDAY, NOVEMBER 8, 2012
    [Work] What to Send Email Contacts in Different Stages of the Marketing Funnel
    An opportunity is someone who has successfully connected with a sales rep and is in a conversation that's working towards purchasing your product or service. The customer stage is what we're all working toward -- having someone actually purchase your company's product or service and become a happy user. Subscriber. Opportunity.
  • HUBSPOT  |  WEDNESDAY, MAY 16, 2012
    [Work] Google Rolls Out Knowledge Graph to Make Search Results More 'Human'
    If you want more in-depth understanding of how this works on the backend, well, get a job as a Google Engineer, I suppose. Today, Google announced the rollout of its Knowledge Graph , which will cause a big change to how results are delivered in the SERPs. It's gradually rolling out in the U.S. What exactly does that mean? historic monument?
  • BIZNOLOGY  |  THURSDAY, AUGUST 9, 2012
    [Work] Olympics, Diversity and Social Business Platforms
    However, that algorithm does not work well when the task at hand is diversity. Photo credit: clevercupcakes. As a couch potato addicted to sports viewing, every four years the sheer greatness of the Olympics mesmerizes me. The two countries I cheer for–Brazil and Canada–are particularly diverse. Simply astonishing.
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 7, 2011
    [Work] 7 Ways to Take Your B2B Marketing Mobile
    When creating content, consider the channel or service you’ll be using and determine if it’ll work well in the mobile environment. Certain tools and services will work better for videos, animations, blogs, etc. Within the last few years, the use of mobile technology in the workplace has risen dramatically.
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Work] How to Integrate Inbound Call Tracking With Online Analytics
    How Does Call Tracking Work? Here's how that typically works: When a new prospect comes to your site after the javascript and tags are set up, they’ll see a new phone number. For many marketers who rely on the phone, life is like living in Germany -- before the wall came down. The wall is coming down! See the image below.).
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [Work] The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined
    It’s realizing that marketing doesn’t work like it used to. The transformational trend of social business is disrupting and revolutionizing large and small businesses alike as the world becomes increasingly more interconnected, rewired and reoriented by social technology. What Does Social Business Really Mean? Reason for Social Business?
  • DELICIOUS B2BMARKETING  |  SUNDAY, AUGUST 14, 2011
    [Work] Open Research: A Framework for Social Analytics
    After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. Wowza! Wowza!
  • THE POINT  |  WEDNESDAY, APRIL 16, 2014
    [Work] New Marketing Automation Buyer’s Guide Offers Valuable Advice
    What sort of content works best? HS) The type of content that works best in the context of a lead nurturing or emarketing program is usually informational, “thought leadership”-type content that speaks to best practices, strategies or techniques for solving the type of business problem that the marketer’s product or service addresses.
  • THE EFFECTIVE MARKETER  |  TUESDAY, SEPTEMBER 25, 2012
    [Work] 10 Do’s and Don’ts of Partner Marketing Programs
    have worked with partner marketing programs from some big companies like IBM, SAP, Sage, and smaller ones like Adaptive Planning and Avalara and based on this experience I would like to share with you what I think are the 10 Do’s and Don’ts of Partner Marketing Programs. What To Do. What Not To Do.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, OCTOBER 27, 2009
    [Work] Service Economics in a "Something Failed to Go Right" World
    Rarely do the teams in these support centers find themselves lacking work, and they are often very strapped for resources, as we manage the budgets for the call centers to maximize utilization and minimize costs. I don’t think I’ve been to a conference lately that didn’t have a mention of Twitter and its effect on service teams everywhere.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, FEBRUARY 13, 2013
    [Work] How to Make the Most Influential Sales Call of Your Life
    Flounder, and you’ll be working uphill to drag yourself back into the prospect’s field of interest. Simple: align yourself with the prospect’s line of work and demonstrate that you care about the business and its line of products. on their line of work. Yet, you hesitate. Do Your Homework. Tell a Story.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, OCTOBER 6, 2011
    [Work] Life, death and difficulty – its why I do what I do
    Steve is much like most of us, a flawed individual that some would say is not particularly exciting to work for or be around, yet he managed to overcome and do so much. Anybody who’s ever done anything has probably faced a difficult beginning, middle or end. But things don’t inspire me, people do. Steve Jobs.
  • HUBSPOT  |  FRIDAY, NOVEMBER 23, 2012
    [Work] How UK Data Collection Laws Affect Email Marketers
    We spend so much time as marketers building up our online reputation and working on improving engagement rates, it would be damaging to contradict this. With email, there are no geographical boundaries, and growing your business to leverage new locations is increasingly viable. UK Email Marketing Laws in a Nutshell. What About Buying Data?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 16, 2010
    [Work] 4 Reasons Your Website Sucks
    I know, you've been working really hard on your website. You've made sure that every pixel is perfect, every menu margin magnificent, and every title titanic. Unfortunately, it's entirely too easy to make a beautiful website that, well, sucks. Here are four ways things can go horribly, terribly wrong: Your website isn't findable. Ummmm.
  • ENGAGE  |  SUNDAY, JANUARY 20, 2013
    [Work] Long Live Long Reads
    Just as in the past, the most innovative, trustworthy and hard working content creators will win out. Long form journalism is alive and well and prepared for a digital future. Don’t believe me? Read on. The web was born to computer programmers and only later adopted by the media, making for awkward childhood. The feel. The devices.
  • MARKETRI  |  TUESDAY, JANUARY 3, 2012
    [Work] Two Smart Ways to Keep the Marketing Engine Running During Tax Season
    During “Busy Season” most professionals drive client work forward at full-throttle. Webinar: Work with your marketer to organize a Webinar towards the end of February/ early March. ” As an added bonus, your videos and webinar recording will be working for you beyond April 15th! Time investment: 4 hours).
  • HUBSPOT  |  MONDAY, JANUARY 16, 2012
    [Work] Achieving Revenue Disruption Through SMarketing
    This isn’t a technological change; it’s a cultural shift from having separated marketing and sales teams that don’t directly communicate with each other, to having a united marketing and sales group that works closely together to deliver and work leads coming into the business. New Technology For Sharing Data.
  • ANNUITAS GROUP  |  TUESDAY, APRIL 26, 2011
    [Work] Five Myths of Lead Management
    These two groups must work together to define, agree to and implement the process. Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010.  In addition to the confusion, we’ve also witnessed the emergence of many falsehoods about lead management. Lead Planning.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Work] Get Recommended: The Power of Word of Mouth
    The goal of these engagements—online or offline—is to tell your brand’s Shareable Story and find ways of working together. 'Author: Paul Rand Today’s post is from Paul M. We’re now at “the end of the beginning” of social media marketing. The answer? They have to make their brands the most recommended. Have an escalation plan.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 12, 2012
    [Work] The Definitive Guide to Event Marketing: How to Kill it With Events in 2013
    Your weekends are packed with parties and at work you are trying to get everything done before the New Year. by Dayna Rothman There is always so much going on around the Holidays! And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy.
  • HUBSPOT  |  TUESDAY, APRIL 16, 2013
    [Work] How to Modernize an Old-School Event Marketing Strategy
    Would that work at today''s events? But you could make it work better for you. Or perhaps your sales reps would appreciate an email they could send to leads they''re working that they could customize around pain points the event will address. 'Trades shows and events. marketer''s best friend? Or too old-school? Right? Right.
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 22, 2013
    [Work] One Case Study Helps Land FIVE Major Customer Awards
    worked with Acxiom to help the company and United document the story. 'Never doubt the power of a single case study or the positive impact for the featured customer. • 2012 DMA – Marketer of the Year. • 2012 1to1 Media Customer Champion. • 2012 DMA Innovation Award. It''s a big benefit for customers. How about you?
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 21, 2014
    [Work] 50 Unique Ideas for Your Next Email [Guide]
    It works especially well for places like the Pet Supermarket. They work for some businesses and not for others so only use if appropriate. The motion department at OverIt, an Albany-based creative agency, made this humorous video to showcase the company’s animation services and its ability to work within any genre. March.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, OCTOBER 20, 2008
    [Work] 100 Cool Things You Can Do With RSS " Accredited Degrees
    If you are watching an item and waiting for the price to fall, use RSStalker to do the work for you. Accredited Degrees. Accredited Distance Learning Degrees. Distance Degree Finder. Enter Your Zip Code: - Select All Subjects -. Arts & Liberal Studies. Digital & Media Arts. Fashion & Interior Design. Fashion Design. Photography.
  • VIDYARD  |  FRIDAY, MARCH 14, 2014
    [Work] 6 Proven Ways to Become a Powerful Video Storyteller
    You’ll need a strong actor to pull it off, but if your B2B solution transforms a finicky database into something sexy, it works wonders to show rather than tell in a video featuring these character types. Talk about the global shift we’re experiencing and how everyone needs to work together to alter the future of the planet.
  • E-QUIP  |  SATURDAY, MARCH 9, 2013
    [Work] Common Strategic Planning Mistakes
    Because when people are working toward the same goals there is a synergistic effect. The CEO of a regional engineering firm recently told me, "I've participated in about 25 strategic planning efforts with this firm, and I don't know that I've found any of them really satisfying." He's not alone. So what is strategy?
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 25, 2009
    [Work] 5 Ways to Wow Your Prospects
    This requires some behind-the-scenes work to develop buyer personas. Executional Excellence : patiently explaining and advising , checking stock, helping to find products, having product knowledge and providing unexpected product quality. Here's how they can do just that. See Problem Recovery below.)
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 25, 2009
    [Work] 5 Ways to Wow Your Prospects
    This requires some behind-the-scenes work to develop buyer personas. Executional Excellence : patiently explaining and advising , checking stock, helping to find products, having product knowledge and providing unexpected product quality. Here's how they can do just that. See Problem Recovery below.)
  • B2BBLOGGERS  |  MONDAY, SEPTEMBER 24, 2012
    [Work] Five Tactics To Create A Winning B2B Facebook Contest
    Running a sweepstakes or “choose your favorite” contest works well for this. Facebook contests are a great way for a B2B company to boost fan engagement, get new leads, and gather market feedback. If done well, contests on Facebook can also be a lot of fun for your entrants. Make the contest easy to enter. Capture and nurture your leads.
  • HUBSPOT  |  MONDAY, SEPTEMBER 10, 2012
    [Work] How to Stop Internal Bureaucracy From Preventing Blogging Productivity
    Why does this method -- working with a colleague instead of a boss on content approval -- work? This is a hurdle we hear all the time from customers who work in industries like financial services, medical services, or, somewhat ironically, legal services. First, ask your legal team to do a little upfront work. really?
  • B2B VOICES  |  FRIDAY, AUGUST 10, 2012
    [Work] A B2B Summer Reading List
    The trip for me was split between working in Chicago and taking some time off to relax with friends and family. This past July, I traveled to Chicago with my wife and kids for our first family trip back to the United States since our move. Here is a summary of some posts and stories I found interesting that you may have missed. The takeaway?
  • PAUL GILLIN  |  TUESDAY, NOVEMBER 8, 2011
    [Work] The Wisdom of ‘We’
    At Glassdoor.com , employees rate the companies they work for, review executive performances and swap salary information. My column in BtoB magazine this month. Original here. The manager of the Mansion on Peachtree hotel in Atlanta has it pretty good these days. It’s also got the staff hopping to maintain the coveted top position.
  • VIEWPOINT  |  THURSDAY, OCTOBER 20, 2011
    [Work] The 11th Question to Ask Before Buying a Marketing Automation Solution
    We work with our complex-sale B2B clients to leverage their marketing automation initiatives, and marketing automation is a key ingredient of our internal lead generation, lead qualification and lead nurturing processes. A good read I discovered recently is a post by Lauren Carlson, What Do You Wish You Had Asked Your MA Vendor?
  • B2B VOICES  |  SATURDAY, SEPTEMBER 10, 2011
    [Work] Julio Ojeda-Zapata Talks Tech at MN Blogger Conference
    Quick posts work just fine. I actually caught two sessions from Julio Ojeda-Zapata today, who is a pretty well-known techie here in the Twin Cities as a reporter and columnist for the St. Paul Pioneer Press and an author (fellow attendee recommends iPad Means Business). First one was on Posterous and the second on mobile blogging in general.
  • B2B VOICES  |  FRIDAY, JULY 23, 2010
    [Work] There’s No Such Thing as B2B Social Media
    If you work in an agency, you know how it goes – the big, splashy, sexy B2C stuff tends to get all the attention. A group of us here in the office have been having some discussions lately about our digital and social media capabilities in the B2B social media space.  After all, they have Ashton Kutcher. Image via Wikipedia. meaningless.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 8, 2011
    [Work] The Trojan Horse social media marketing strategy
    Can you think of other ideas of how this might work?  The Greek tale of the Trojan Horse is among the most well-known stories in history. After an unsuccessful 10-year siege, the Greeks constructed a huge wooden horse, and hid a group of brave soldiers inside.  So my prize was a badge … but there’s a surprise inside!  Probably. 
  • B2B IDEAS @ WORK  |  TUESDAY, FEBRUARY 28, 2012
    [Work] B2B Buyer Behavior: Motivating Through SIT
    We designed our messaging around what was most important to them, and used jeans in our creative that were similar to what they wore — and it worked. In other words, we presume people in social groups to be far more analogous than they actually are. We then utilized that research in our messaging and creative. Remember SIT in B2B!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 16, 2013
    [Work] Creative Marketing in a Data-Driven Culture
    Since joining the agency in 1988, Sutherland has worked on key accounts including Amex, BT, Compaq, Microsoft, IBM, BUPA, easyJet, and Unilever. 'by Eloqua | Tweet this Marketing is driven by many components, making it difficult to balance between creative and data-driven concepts. I’m a fan. That is why we need marketing.
  • BLOG MY CALLS  |  THURSDAY, MAY 2, 2013
    [Work] Why Are Some Local Marketers Scared of Call Tracking?
    As they understand what call tracking is, how it works, and what it does, local marketers lose their fear. How on Earth are going to be able to determine what works and what doesn''t? 'Nighttime in your childhood home. You''re 9 years old. You''re in bed. You should be enjoying a restful slumber. Instead you are wide awake. Period.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 25, 2012
    [Work] Business Turn-Around Strategy – Why Marketing is the Imperative
    None of those work well. (This blog post is based on what’s happening at a real company today – a public company in upstate New York – who put up poor results and replaced their founder with a new CEO.). So what’s that newly minted CEO to do? Obviously, cost savings will be an initial focus. What do you do?
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