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  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 9, 2012
    [Work] When Inbound Marketing Goes Wrong
    Why Your Inbound Program Isn’t Working. The fact that Inbound Marketing is taking over traditional marketing methods is not news. It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers. Marketing is evolving , there is no denying that.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, JANUARY 27, 2010
    [Work] Four Reasons for an Information Concierge
    We do this in a non-salesy way, but we do it in a way that works to guide prospects our way slowly over time. There is a role in modern sales and marketing that is just starting to form. call it the “Information Concierge” , but I suspect a similar role is called many things in many different organizations. So why not search?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 29, 2014
    [Work] Move Beyond Sales With These Business KPIs
    Employee Retention: Are we creating a brand that employees are proud of and a place of work where they can grow personally and professionally? By this point we all know that at the end of the day the top priority of marketing should be to create customers for the business – whatever the business may be. Where Marketing ROI Is Heading.
  • MARKETING ACTION  |  TUESDAY, MARCH 5, 2013
    [Work] A Lead Scoring Checklist for Sales and Marketing
    If you don’t have hard data to work with (and you may well not, at first), have conversations with a few of your best customers and see what common denominators you come up with. If your high-scoring prospects aren’t buying, work with your sales team to figure out the adjustments to make. Here’s a checklist to help you get started: 1.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 16, 2014
    [Work] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
    team work among staffers. 'By now, you’ve likely heard about the New York Times Digital Innovation Report. The nearly-100 page report was leaked by Buzzfeed last month and became more than the talk of the town in New York city right before Internet Week where I presented on the content marketing imperative. The report kicks off.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 31, 2011
    [Work] Sales Management: January is over; how do you feel?
    While that was a quick assessment and only somewhat scientific in scoring, my goal was too simply to focus on your sense of urgency and increase your awareness of everything that needs to be worked on as a sales leader. Sales Management: January is over; how do you feel? On Friday I had my two year eye exam. Is your sales team having fun? .
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 6, 2011
    [Work] Forget about the Social Media Revolution – It’s Time for Some Social Media Experimentation!
    Figure out what works and what doesn’t.  You won’t know what works until you try it, analyze the results, and incorporate your findings in how you refine your social media strategy going forward. I often get calls from potential customers looking for the secret ingredient to make them “successful&# in social media. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 28, 2010
    [Work] Can Twitter be used as a workplace tool?
    Collaboration and Connection — Reading BlueTwit allowed employees to become aware of what their colleagues were working on in areas of the company they would not normally access.   A recent research study by IBM indicates that micro-blogging sites like Twitter can be a powerful internal workplace communications tool. Why or why not?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 30, 2014
    [Work] Speak Your CEO's Language: 3 Ways to Show Marketing's Impact on Revenue
    If you have Zoho, SugarCRM, or Dynamics, you can work with Bedrock Data to set up your integration. So remember that ebook you spent a month working on? To truly prove your department''s worth to your CEO, you''ve got to also report on the one metric that they care about: revenue. Did you run a new email marketing campaign? Next Steps.
  • E-QUIP  |  FRIDAY, DECEMBER 28, 2012
    [Work] New Year's Resolution: Do More Research
    I'm no expert, but here are some strategies that have worked for me and my clients: Start with your clients. With state and local government budgets in crisis, for example, there are still many anomalies—state agencies and municipalities that are spending money on the kind of work your firm does. wonder how I survived without Google.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 17, 2011
    [Work] How to grow your blog like a Fortune 500 company
    It will also give you insights into what worked, what didn’t work and what you can do differently. Here are some sample projects that you could work on over the course of any quarter. By Srivinas Rao, Contributing {grow} Columnist. If you want your blog to turn into a business you have to treat it accordingly. Projects. Revenue.
  • HUBSPOT  |  MONDAY, JANUARY 30, 2012
    [Work] The Rockstar You Need to Hire to Manage Your Blog
    Does your blogging candidate stay up to date on what your competitors are working on, what thought leaders are publishing, and what developments are happening in the news that they should be commenting on? At this stage in the game, you know blogging is a crucial element to the success of your inbound marketing. Writing Ability.
  • CONTENT MARKETING TODAY  |  MONDAY, AUGUST 6, 2012
    [Work] 5 Lessons to Learn from the World’s Worst Press Release
    We would have to work pretty hard to figure out why a move from one floor to another--even if it's a higher floor--would provide a significant benefit. The headline and the article below are so bad that you might think it’s a spoof published by the satirical website, The Onion.   But, no such luck! Happily, we can learn from it.
  • CONTENT MARKETING TODAY  |  MONDAY, AUGUST 6, 2012
    [Work] 5 Lessons to Learn from the World’s Worst Press Release
    We would have to work pretty hard to figure out why a move from one floor to another--even if it's a higher floor--would provide a significant benefit. The headline and the article below are so bad that you might think it’s a spoof published by the satirical website, The Onion.   But, no such luck! Happily, we can learn from it.
  • SYNECORE  |  WEDNESDAY, OCTOBER 2, 2013
    [Work] Out with Traditional Ad Campaigns, In with Newsfeed Marketing!
    And usually, what works one day won’t work the next. 'Traditional advertising has taught us as marketers that content should be structured around a long-term campaign. But times have changed. The rise of social media and the desire for instant online gratification has put a damper on this kind of old-school advertising. Did the U.S
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 3, 2013
    [Work] Inside Sales Reps: Show a Strong Sense of Urgency Like the Bruins
    You’ll be pleasantly surprised when you see the correlation between your actions and your increasing lead volume: Take advantage of the idea of team work. Achieve goals by working together – that’s how Tuukka and Chara do it, right? 'I love playoff hockey. especially love it when the Bruins are winning. That’s the formal definition.
  • SYNECORE  |  WEDNESDAY, MAY 29, 2013
    [Work] Forget Mobile First - Take an Integrated Approach to Marketing
    However, speaking as a card-carrying member of this modern-day consumer class, I really don’t spend too much time reflecting on whether or not I am on a mobile or stationary online journey - at least not until one or the other stops working. in 2013. Conversely, tablet shipments are expected to grow 58.7% year over year in 2013, reaching 229.3
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 1, 2012
    [Work] Total Team Focus: The Ultimate Multiplier
    like to write down goals and work toward reaching them. They let me know in no uncertain terms, we have work to do. I’ve always been a planner. This is probably as a result of being a career sales guy. Or maybe it’s just the opposite. The fact that I plan and have goals has made my sales career a forgone conclusion. All was well.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Work] Bic for Her is not for Me
    If you are an out-of-work middle-aged woman, good luck with that. I’m seeing a disturbing trend and it’s putting a bit of a chill in my spine. The topic of women has become a major talking point in this election (and regardless of your views on abortion, you can’t have a discussion about abortion without talking about women.)
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 6, 2012
    [Work] Facebook, Tumblr, Twitter, Oh My!
    This showed me the atmosphere and culture, revealing it as probably a really great place to work which is one of the reasons I chose to work here! Social media is becoming more and more prevalent in marketing today. Personally, I think it is important to make use of all the social sites and their specific features. Linkedin.
  • SALES PROSPECTING PERSPECTIVES  |  SUNDAY, JUNE 24, 2012
    [Work] Sales Prospecting Perspectives Weekly Recap, June 18, 2012
    It has been a b-e-a-utiful weekend here in New England, and as we all prepare for the coming work week, here is a chance to catch up on some blogs you may have missed last week. hope you enjoyed our little recap of last week’s blogs, now it's time to get back to work. Monday, June 18, 2012. Tuesday, June 19, 2012.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 12, 2012
    [Work] The Power Of (Focused) Persistence
    But the status quo of just brushing a couple times a day and flossing here and there when it’s convenient is so much easier than taking 30-60 minutes out of your work week to go get a routine check-up. just know how much work and time is associated with a housing move, so I have yet to act on what I know I need.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 4, 2010
    [Work] The Positively True Story of How Facebook saved a Sprint Customer
    Periodically the blogs and internet light up with stories of how various corporations, media outlets, etc have instituted major restrictions on their employees and their ability to use social media in the work place and as part of their jobs. Chris Brogan did a piece last year about the ESPN policy that got everyone a flutter.
  • SAVVY B2B MARKETING  |  SUNDAY, JUNE 21, 2009
    [Work] Brand Communications & Storytelling: Interview with Janet Jordan, Keynote Communications
    Since 1989, Keynote Communications has worked with large and small companies to strengthen their messages and their storytelling. In one engagement, I worked with a large corporation's head of sales and 80 of his sales leaders. I recently had the pleasure of speaking with Janet Jordan of Keynote Communications. People love stories.
  • SAVVY B2B MARKETING  |  SUNDAY, JUNE 21, 2009
    [Work] Brand Communications & Storytelling: Interview with Janet Jordan, Keynote Communications
    Since 1989, Keynote Communications has worked with large and small companies to strengthen their messages and their storytelling. In one engagement, I worked with a large corporation's head of sales and 80 of his sales leaders. I recently had the pleasure of speaking with Janet Jordan of Keynote Communications. People love stories.
  • BIZNOLOGY  |  MONDAY, JULY 9, 2012
    [Work] Every Digital Marketer’s Most Valuable Asset: The Extended Network
    How can you work LinkedIn to convert a customer service rep’s brother-in-law into a customer? Photo credit: Wikipedia. Every job seeker knows that his network is the key to his next employment opportunity. In theory, every digital media marketer is or has been a job seeker at some point. The Extended Network. Business is Personal. The result?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 21, 2010
    [Work] Three reasons why the “experts” are wrong about social media measurement
    Let’s assume you have one person working full-time on social media marketing.  . There is an argument around the blogosphere that is DRIVING ME CRAZY.  . Their point is that you just need to accept the social web as something ubiquitous and necessary, so why worry about it?  . This is lunacy.  1) Never get caught with your stats down  .
  • WRITTENT  |  WEDNESDAY, MAY 7, 2014
    [Work] SEO Copywriting: 25 Best Practices for 2014
    There are many different opinions on what works and what doesn’t. How else will you know what’s working and what isn’t? Have any of the above best practices worked for you personally? 'To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. Write First. Engage. Inform.
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2011
    [Work] 3 Tips for Better Internal Marketing Communication
    No single person working in isolation from corporate marketing, sales, product management, and customer support should develop the marketing plan. But how can you communicate the essence of your plan so the entire extended team will a) understand it, b) remember it, and c) echo the plan’s objectives and themes in their own work?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 30, 2013
    [Work] Ask the Author Series: Featuring Joanne Black, Author of Pick Up the Damn Phone! How People, Not Technology, Seal the Deal (Part 1 of 2)
    We are now working in the age of the informed consumer, the digital buyer, or “Buyer 2.0.” They don’t know the traps to avoid, what doesn’t work, or how to guarantee a knock-your-socks-off ROI. While technology has changed a lot about the way we work, it has not changed how we actually close deals. We’re always “on.”
  • WRITTENT  |  FRIDAY, AUGUST 22, 2014
    [Work] 32 Blog Post Ideas for Your Next Article
    These blog post ideas work for the most popular sites, like Buzzfeed and Huffington Post! It’s a  tactic that’s worked well for HubSpot. 'Image source. Feeling a little stumped about your next article? Never fear, for you’ve come to the right place. Write the Perfect Content. Winning Tweets. Research Recommendations.
  • WRITTENT  |  MONDAY, AUGUST 11, 2014
    [Work] 9 Data-Driven Copywriting Tips
    Copywriting is creative work. The result is a totally-actionable list of copywriting tips that can make a real difference in how well your work performs. 'Image source. But today’s content marketers have an immense amount of information at their fingertips. Today, you’re in luck. Check it out: 1. Use Peer Pressure.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, SEPTEMBER 4, 2010
    [Work] No budget? Apply guerrilla marketing ideas to the social web
    It didn’t work, but you get the idea. An idea sprang from my own frustrations of having to deal with office laser printers and copiers which simply didn’t work … when you needed them most. Two of the guys from the band worked for FedEx and started to put a supply of stickers in every truck they unloaded or loaded.
  • HUBSPOT  |  THURSDAY, MAY 15, 2014
    [Work] Quit Cloning Content: Battling Crap Content Through Form
    In the in-depth SlideShare below, I''ll dive into seven different content formats, e xplain when each format is appropriate to use, and provide a template for working with each format type -- to help lend some clarity to this content format conundrum: The Content Clone Wars: A Battle Strategy for Battling Crap with Format From HubSpot.
  • NUSPARK  |  THURSDAY, APRIL 26, 2012
    [Work] Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline
    For more information on how the alliance can work for you, contact: Paul Mosenson. Content drives leads into the funnel; content nurtures leads into sales opportunities. But real revenue growth depends on the quality of your salespeople, and how they convert those opportunities into wins. Below is our joint press release. Why the alignment? 
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 10, 2011
    [Work] 2010 Social Media Trends in the Industrial Sector
    The survey shows that for work-related purposes, this audience is slow adopters. This is the second year that GlobalSpec has surveyed engineering, technical, industrial and manufacturing professionals on how they are using social media. You can download a free copy of the complete report here: [link].
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 3, 2012
    [Work] 7 Things Marketers Should Stop Doing Today
    Make sure you have the tools you need and understand the process inside your company well enough to analyze what really works. It’s that time of year when a lot of folks like to make resolutions. New beginnings and all that. Well I’m not gonna take the conventional path here. Stop making everything all about you. Stupid!”
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 12, 2014
    [Work] Is Outbound Marketing Dead?
    Does inbound marketing work? But they work beautifully together. An example of outbound marketing working well with inbound marketing is American Express. 'Artillery B2B Marketing Blog > The Forward Observer While outbound marketing''s power is a shadow of its former self, it will always play a vital role. They still do.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Work] Google's New +Post Ads Now Available to Brands With 1K+ Followers
    know what you''re thinking: Sure, this ad option seems cool and has been working for a national brand, but should I start throwing my budget into +Post ads? If you''re distributing poor organic content to Google''s Display Network with +Post ads that wouldn''t work without distribution, you''re gonna end up throwing some money down the drain.
  • HUBSPOT  |  WEDNESDAY, MAY 16, 2012
    [Work] 20 Clues Your Marketing Stinks, Straight From the Horse's Mouth
    Great marketing makes us excited to be working in a trailblazing industry where other marketers are doing seriously innovative things to make marketing people actually like. 3) Mucked Up Mail Merges: While we applaud attempts at email personalization , it only works if you can execute correctly. Enter this blog post. effort. Tricksy.
  • JUNTA 42  |  WEDNESDAY, JANUARY 25, 2012
    [Work] Tablet Content Marketing: Crazy Stats and Time to Move
    We don’t know the answers yet, but things we are thinking about include: All our content must naturally work on the tablet device. If you are not up on the latest statistics on the tablet, here are some to chew on: Apple reported first quarter earnings , selling over 15 million iPads during the quarter. Tablet: The Curl-Up Device.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Work] Salespeople Need to Be Remarkable, Too
    Be advised that I am a professional and this is what I work on week in and week out with my clients -- please don’t try this alone at home. What does it mean to provide a remarkable sales experience for your potential clients? It''s relatively easy to understand what a remarkable client experience would look like. What is it? Do you know?
  • READYPULSE  |  MONDAY, JUNE 24, 2013
    [Work] Word of Mouth Through Triggers
    These are examples of triggers and instant word of mouth marketing for brands doing no work whatsoever. That means, your product or service needs to be top of mind of your consumers on a frequent basis, not just the day you decide to wear a pirate outfit to work. Chances are, you are now thinking of jelly. Let’s try another.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 10, 2012
    [Work] Time to Write Off Your Company Blog?
    2)      Blog not working for your business?  He was formally trained as a journalist, working for newspapers and magazines throughout the country. He was formally trained as a journalist, working for newspapers and magazines throughout the country. In other words, writing without reader comments or feedback is a non-starter.
  • WEBMARKETCENTRAL  |  WEDNESDAY, AUGUST 26, 2009
    [Work] How to Create a Cool Social Media Email Signature
    In Outlook, it's a bit more work but not terribly difficult. One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A It helped. In fact. Open Microsoft Outlook.
  • FATHOM  |  MONDAY, AUGUST 18, 2014
    [Work] Health Systems’ New Best Friend: Google AdWords Review Extensions
    Since Fathom works with several different healthcare providers, we’ve also discovered the following tips and tricks that help increase the chances that the review extensions will be approved: Use These Sources: U.S. Do Review Extensions Really Work? Sure, if I’m buying a new flat screen T.V., I’ll check reviews online.
  • HINGE MARKETING  |  FRIDAY, JUNE 13, 2014
    [Work] An Introduction to Partnership Marketing
    There should be no conflict of interest by working with these firms. These interactions are more personal and will better indicate what it’d be like to work together. 'Marketing is perhaps one of the most consistently and quickly changing fields in business. Just think about how many kinds of marketing exist today. Fear not.
  • VIDYARD  |  TUESDAY, OCTOBER 22, 2013
    [Work] Why Video is the Best Medium for Inspiring Action
    Serving as the Director of Digital for the non-profit organization, Paull and his incredible team work to bring safe drinking water to people in developing nations and they use powerful video assets to drive their campaigns. Unlike some organizations, charity: water isn’t after your wallet for a one-time donation.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 25, 2012
    [Work] How Sage Does Social Demand Generation
    The new talent of content marketing is re-purposing your work with the partialities of each social channel. by Jesse Noyes | Tweet this When it comes to social media plenty of companies like it, want it, can’t get enough it. But many demand generation marketers don’t know what to make of it. Have a Strategy. Do a Social Audit. Joseph Baird.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 3, 2011
    [Work] Social Selling Gets a New Face
    After the announcement of our prize at Dreamforce , a major announcement with our partner SugarCRM , a new product release with some amazing enhancements, I had some other social projects to work on. It was a busy month and I’m catching up on some announcements. One of those projects was a redesign of Social Selling University. Forum.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 3, 2012
    [Work] Useful Tactics for closing a B2B Deal
    Closing time comes as a sweet victory to sales reps who’ve toiled for months over complex deals, and after all their hard work, the close is final step to triumph. B2B customer purchases usually follow a particular supply chain and business model. Simply put, you just don’t screw up the close. Allow the close to be natural.
  • HUBSPOT  |  TUESDAY, MAY 7, 2013
    [Work] HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again
    2) Your sales rep can get emails or push-notifications whenever an opportunity she''s currently working mentions a competitor on Twitter. If you’re not a customer, but would like to see Social Inbox in action and go over how it could work for your company, you can get an early demo here Social Inbox Custom Notifications.
  • DIGITAL VOICES  |  FRIDAY, JUNE 28, 2013
    [Work] This Week in Digital Strategy 6.28.13
    To move older products: Sometimes, certain products don’t work well: this could be for a number of reasons, ranging from price to product visibility. 'Happy Friday, everyone! This week provided some great insights into the world of digital strategy. Get the full scoop in the roundup below. The Art of Getting Retweeted via PRDaily.
  • INSIGHTIQ BLOG  |  TUESDAY, NOVEMBER 6, 2012
    [Work] A Customer Named Pat: A Big Data Tale
    Pat is a contractor and is currently working on a home renovation project. “Big Data” means much more than mere size. In today’s world where more and more content, services, and offers are being provided by third parties, data-driven insight can lead to valuable knowledge about the customer and increase the value CSPs provide. Pat is a man!
  • DIGITAL VOICES  |  TUESDAY, SEPTEMBER 11, 2012
    [Work] Tips for User Friendly Mobile Search
    good way to make this work is to have query options automatically appear as the user types but disappear when the user finds the correct search. Over the summer, I was driving home from in Western Massachusetts when I got a call from a friend inviting me to New Hampshire (on my way!) Long live mobile search! And a last minute trip! 1] [link].
  • INSIGHTIQ BLOG  |  THURSDAY, NOVEMBER 3, 2011
    [Work] Embracing Digital Customer Interaction
    Based on my experience of working with companies going through this kind of transition, the good news is that most make significant progress.  With so much discussion about the importance of an effective online interaction strategy, it's surprising how many companies have yet to fully embrace the power of digital strategies and tactics. 
  • SALES LEAD DYNAMICS  |  TUESDAY, JUNE 29, 2010
    [Work] Ka Ching! Making LinkedIn Pay
    He works at it. Most of us probably use LinkedIn as a networking tool. Using LinkedIn to make connections is good. Using it to make money is better. Marc Halpert can show you how.  . Meet Mister LinkedIn. An   uber-networker (and that is an understatement), Marc has been using LinkedIn for five years. He now has over 700 direct connections.
  • CONTENT MARKETING TODAY  |  THURSDAY, AUGUST 12, 2010
    [Work] Content Marketing Converts Even the Toughest Business Buyers
    Print advertising worked because your message was integrated into trusted business magazines which targeted exactly the buyers you needed to reach. Classic Truths about Skeptical Customers Remain Modern Business Realities. don’t know your company. don’t know your company’s product. Now, what was it you wanted to sell me?
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 3, 2012
    [Work] What is the Sentiment Analysis of YOUR Social Media Presence?
    It is no different if they say they work at your company in their Facebook profile. As social media marketers , we are always interested in comparing the sentiment analysis of brands that we represent – and potentially using that as one metric to track the success of our social media programs. Phone interview was excellent.
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2011
    [Work] Blog Conversations Don't Lead to More Views or Links [New Data]
    Enagaging in the conversation doesn't work. For more mythbusting and social media science, don't forget to register for my Science of Social Media webinar. My favorite unicorns and rainbows myth to pick on is "engage in the conversation." To continue proving that point, I analyzed comment, view and link data on over 100,000 blog posts.
  • ILLUMINATING THE FUTURE  |  SATURDAY, APRIL 10, 2010
    [Work] Leading Lights: Marketing and PR Strategist David Meerman Scott
    wanted to know what has surprised him about the impact of his work, what's still stopping companies from applying his ideas, how to "lose control" of your content (while still being able to obtain and nurture leads), and what steps marketers can take to ensure they speak to customers in their language (as opposed to "Corporate Gobbledygook").
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 20, 2014
    [Work] Why Marketing Automation, Why Now?
    first purchased marketing automation (Marketo, specifically) while working at an another company several years ago. Reporting  – I have never worked for an organization that didn’t  care about return on marketing investment. 'Author: Heidi Bullock Trends keep life interesting. Which city are you? Which font are you?!
  • BIZNOLOGY  |  MONDAY, JULY 14, 2014
    [Work] “Brooklyn” – a rejuvenated, hot brand
    The right image can attract new residents, investments, entrepreneurial start-ups, and positive notoriety that will enhance the overall brand equity for a place, enriching the perceived value of living and/or working there. 'Normally, most people associate branding with a product, service, or company, not a geographic locale.
  • SAZBEAN  |  THURSDAY, APRIL 19, 2012
    [Work] Can social media accelerate the buying cycle?
    These are all good suggestions, and many companies are increasingly realizing that social media works best when it’s not kept in a silo. So to get the most out of each channel, it pays to look at how the channels can work together. According to Fishman, “The problem is that the AIDA model tends to be linear in fashion.”
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, MAY 30, 2012
    [Work] Sales Leadership: Compensation and Summer Fun
    would like to hear from the readers, comment below as to what contests have worked for you and why? Or what contests did not work and why?  Sales Compensation and Having a Fun Summer. Sales Leadership Ideas. In both books I share ideas for sales contests/games as well as how to properly.  Contest Sampler. Improving customer service.
  • HUBSPOT  |  MONDAY, OCTOBER 25, 2010
    [Work] 8 Ways to Not Get ReTweeted
    It's easy, just agree with everyone around you and work hard to never bring anything original to the table. Twitter is a social network that allows users to share brief, 140 character messages. Each time another user shares your message it is considered a ReTweet. Ways to Not Get ReTweeted. Talk About Yourself. Don't Ask for the ReTweet.
  • HUBSPOT  |  MONDAY, OCTOBER 25, 2010
    [Work] 8 Ways to Get Your Content Ignored on Twitter
    It's easy, just agree with everyone around you and work hard to never bring anything original to the table. Twitter is a social network that allows users to share brief, 140 character messages. Each time another user shares your message it is considered a ReTweet. Ways to Not Get ReTweeted. Talk About Yourself. Don't Ask for the ReTweet.
  • TOMORROW PEOPLE  |  WEDNESDAY, MARCH 7, 2012
    [Work] Inbound Marketing Secret Ingredient of Effective Business PR
    How to make PR work for your business. What has changed in PR? Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. There’s no doubt that developing a credible and consistent profile for your brand is as important as ever. Provides only a limited or one-off impact.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 21, 2014
    [Work] Content Marketing and Halloween: 5 Eerie Similarities
    The following year, as the decorations were being pulled out of storage, my Dad asked me to help him with a little project he was working on. During one of these waves of nostalgia, I made a connection between Halloween and my job as a content marketer…and then another…and another. Be Original. Learn from the Competition. Image source ).
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2011
    [Work] Formulas for B2B Marketing
    Make sure you check your work to see if your answers match the ones below. Its up to you to find the individual calculations that works best for your brand. by Maria Pergolino When it comes to online B2B marketing, too many people fancy themselves an internet guru. And some of their techniques can get pretty complicated. The trifecta.
  • NUSPARK  |  SUNDAY, DECEMBER 29, 2013
    [Work] Buying Online Display; Click-through Rate & Conversion Considerations
    Whether you believe online display works to build your brand and drive leads or not, the industry continues to grow.  Understand how display works and its role within a multi-media digital mix.  How has display worked for you? 'Have you clicked on a banner ad recently?  Has the message engaged you?  Assume clicks are a bonus. 
  • ENGAGE  |  TUESDAY, MAY 28, 2013
    [Work] 10 Mobile Trends for 2013 (That Brands Need to Embrace)
    Be sure to work closely with IT and clearly express your needs to justify the shift in spending—remember, it’ll happen in small steps, not leaps. 'A revolution is upon us. Okay, so maybe that’s a little dramatic, but mobile is evolving and its value is growing with it. Hear that, businesses? Seems pretty definitive, right? Image: mikecogh ].
  • ENGAGE  |  TUESDAY, APRIL 12, 2011
    [Work] 6 Content Marketing Lessons from Warren Buffett
    Get to work and good things will happen. W arren Buffett would have made an excellent blogger. Unfortunately, he’s too busy finding places to stack his piles of money to give it a shot but he really could have been something special. He’s been through highs and lows in the stock market, and has always managed to come out on top.
  • FATHOM  |  THURSDAY, JUNE 26, 2014
    [Work] 5 Ways to Share Financial Aid Information via Higher Education Social Media
    Tales (or blog posts) from a work study student. Many new students who qualify for work study programs are unsure about securing a job and then keeping up with school work after finding one. few key results found by this survey include the following: 75.5% decided to enroll. Over 62% of the students who chose to. in 2004.
  • HUBSPOT  |  SUNDAY, OCTOBER 12, 2014
    [Work] Blogging Metrics: What to Measure, How to Measure It, and How Often
    How often: Any weekly marketing meeting should review the level of engagement your previous weeks work has earned. Obviously, before you measure anything, you need to start generating more traffic and engagement through your existing content to identify what works and what closes business. ” Sure it does. Sounds like me, too.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 26, 2013
    [Work] Be an Account-Based Marketing Champ in 5 Simple Steps
    Landing a new valuable account takes a lot of time, work and cooperation within a company. Just as the same content doesn’t work with each prospect, you also need to discover and setup the optimized touch points for your lead nurture plan. However, when these efforts unite to hone in on these target accounts, the results are huge.
  • AD YOUR COMMENT HERE  |  MONDAY, JANUARY 17, 2011
    [Work] How important is the size of your social network?
    But in order for that potential to pay off somehow, you want to expend the effort growing both the size of your audience as well as the  density of its overall relevance to your work….So Reach ? You’ve probably heard this before, with some definitions being more clear than others.  “Ok, bigger is better then!&#. social media
  • MARKETING INTERACTIONS  |  FRIDAY, AUGUST 21, 2009
    [Work] What will your customers do?
    Then you should plan to attend this webinar: The Details: Free Webinar: Putting Customer Value to Work: What Predictive Analytics Can Do for Your Bottom Line Date: September 9, 2009 Time: 1PM Eastern, 10AM Pacific Featured Speakers: James Taylor , CEO, Decision Management Korhan Yanak , Global CRM Business Analyst, Vodafone Group Anne Miley , Sr.
  • SAZBEAN  |  MONDAY, MAY 13, 2013
    [Work] The Future of Facebook is…. Grey?
    More importantly, look at the so-so record of marketers being able to use Facebook, as well as to accurately gauge how well their efforts are even working. 'Image via CrunchBase What is Facebook’s future? It seems to me, like it does to Derek Brown, that perhaps it’s stumbling slightly. Add to that the meh type of changes lately.
  • SAZBEAN  |  FRIDAY, MARCH 1, 2013
    [Work] The Seven Stages of Small Business Success
    What I’ve discovered in working with thousands of small businesses for the last decade is that there are seven stages of small business success. With 28 million small businesses in the U.S., it’s hard to be a member of planet earth and not have a personal connection to small business. Small businesses come in many shapes and sizes.
  • SAZBEAN  |  FRIDAY, JULY 27, 2012
    [Work] Seven Key Questions Marketing Consultants Must Ask Their Clients
    During this time, I’ve seen that the best sales and account managers I have worked with treat initial interactions with prospective clients as fact-finding missions rather than sales pitch opportunities. While this exercise of discovery can involve dozens and dozens of questions, I’ve narrowed down the list to seven key questions.
  • SAZBEAN  |  WEDNESDAY, JULY 11, 2012
    [Work] Google Input Method offers a new translation method
    It is easier to find solutions for untranslatable words with the way it works. Translations can lose the meaning of their original context if not done correctly. When looking to translate a word using an online tool or dictionary, the result you get doesn’t always have the same tone. Google Input Method takes translation to a new level.
  • SAZBEAN  |  MONDAY, MAY 7, 2012
    [Work] Social Business: Where It’s Been & Where It’s Going
    The best of “social business” is yet to come in my opinion and we have a lot of work to do in between. “Chasing the past, I stumbled into the future” – T A Sachs. I’ve always been a firm believer that in order to look to the future, we must look back to and fully grasp the past (and the present).
  • SAZBEAN  |  SATURDAY, FEBRUARY 25, 2012
    [Work] Top Internet strategy, marketing and technology links for the week of February 25, 2012
    Blogging: It’s all about doing the work (Jim’s Marketing Blog). Here are the top Internet strategy, marketing and technology links for the week of February 25, 2012…  . The Four Starring Roles Every Business Project Needs (Marketing Profs). Is Your Business Strategy 2012-Ready? Take the Test. Marketing Profs). News & Notes
  • SAZBEAN  |  WEDNESDAY, DECEMBER 28, 2011
    [Work] 16 Quick Ways to Squeeze More ROI From Your Blog
    But did you know there are some things you can do on top of creating remarkable content that will make those blog posts work even harder for you? You’re a dedicated inbound marketer putting already strapped time and resources into creating content for your blog on a regular basis. 16 Ways to Squeeze More ROI From Your Blog Posts.
  • SAZBEAN  |  SATURDAY, DECEMBER 17, 2011
    [Work] Top Internet strategy, marketing and technology links for the week of December 17, 2011
    Reasons Why You Can’t Make Your Email Marketing Work (And how-to fix it) (Quick Sprout). Here are the top Internet strategy, marketing and technology links for the week of December 17, 2011… Three Things I Would Have Done Differently If I Started Blogging Today   (Danny Brown). Steps to a Daily Blogging Schedule  (ProBlogger).
  • SAZBEAN  |  TUESDAY, NOVEMBER 22, 2011
    [Work] 8 Steps to Hosting a Successful Twitter Chat
    Attend a few that interest you, and learn from what worked and what didn’t. A TweetChat is a virtual meeting or gathering of people on Twitter to discuss a common topic. But hosting a TweetChat also requires some thorough planning in order to be successful. Steps to Hosting a Successful TweetChat. News & Notes
  • B2B MEMES  |  FRIDAY, NOVEMBER 18, 2011
    [Work] The Best Formats Are Invisible
    The point of new media is immediacy, direct connection, and that works best when the format recedes into the background of your attention and becomes virtually invisible. MUD day 18: It’s a new dawn and I’ve awakened with my usual optimism and generosity of spirit restored. Today I see things a bit differently.
  • SAZBEAN  |  FRIDAY, OCTOBER 14, 2011
    [Work] What it Means Today to be ‘Connected’
    We need only keep an open mind and be on both “transmit” and “receive” to be able to find new, dynamic ways to work together and make the most of the synergies thus created. I was recently selected as one of Britain’s “best connected” women by Director , a business magazine.
  • SAZBEAN  |  TUESDAY, OCTOBER 4, 2011
    [Work] HOW TO: Leverage LinkedIn for Your SEO Campaign
    Let’s say you’re working on an SEO strategy for a new restaurant in Atlanta. There are two ways to conquer web marketing: good content and even better relationships. The problem is, any SEO pro has already identified this. Try targeting blogs as link resources. The first term you’ll use to search is “food blogs in Atlanta.” News & Notes
  • SAZBEAN  |  SATURDAY, AUGUST 13, 2011
    [Work] Top Internet marketing strategy links for the week of August 13, 2011
    What Works Better: Content or Contests? Here are the top Internet strategy, marketing and technology links for the week of August 13, 2011… 10 Social Media Marketing Tips to Kickstart Your Week (one forty). How to Make Sure Check-Ins Don’t Check Out: Five Location-Based Marketing Tips (Search Engine Watch). sysomos). eMarketer).
  • JUNTA 42  |  THURSDAY, APRIL 12, 2012
    [Work] Content Marketing for In-Person Events: 15 Ways to Extend Your Reach
    Here are 20 different types of conference formats that may work. What additional ways have you used that work? Last month we talked about public speaking and presenting tips for business and professional speakers. cmworld) for the event on as many slides as possible. This promotes customer and prospect sharing. Unbelievable.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Work] 10 Data, Cloud, and Social Takeaways From Oracle OpenWorld 2013
    Customers today and in the newer generations want things that are simple and have been engineered to work together. 'by Lauren Harper | Tweet this The city of San Francisco was transformed this week as Oracle OpenWorld took over most of downtown, and Treasure Island, too. – Oracle. Oracle. Mark Hurd , President, Oracle. Brian Curran.
  • B2B CONVERSATIONS NOW  |  MONDAY, APRIL 2, 2012
    [Work] Adopt Zero-Time Selling and Boost Sales Now
    If you’re a seller and your prospects, or buyers, as we’ll call them, are working their way, step-by-step, through their decision-making process (otherwise known as the buying cycle), they won’t move on to the next step until their information requirements for the current step are completely met. It’s simple.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 26, 2011
    [Work] Oracle Real-Time Decisions Empowers Business Users
    The same goal definitions can apply to multiple decisions, reducing work and ensuring consistency. One of the few dependable rules in the software industry is that Suites Win. When a market first develops, it is filled with “point solutions” that do one function – say, send emails or analyze Web traffic. appear at a dizzying pace.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, OCTOBER 9, 2012
    [Work] Why Short Sales Cycles are Overrated
    Instead, what the best commercial teams know (and I say “commercial teams” instead of “reps” because to do this right it takes both Marketing and Sales), is that they should be working to develop emerging demand.  If you type “shorten the sales cycle” into Google you get over 200,000 hits with tips and tricks to get customers to close faster. 
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 17, 2012
    [Work] Superb guests on Mad Marketing TV this week! Interviewed by Jeff Ogden of Find New Customers
    Rather, her researched, field-tested approach is about consistently applying a common sense process for listening to, working with, and tending to the needs of customers. Maribeth’s earlier career includes substantial work in business analysis, with over a decade of experience in solutions marketing. Let me introduce you to them.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 23, 2011
    [Work] B2B Lead Generation: Edelman Trust Factor 2011: Credentials Count More Than Ever
    Do Salespeople want more leads? Yes, indeed! Trust in experts rises—and after years of being at or near the bottom, CEO s see increase in credibility. If you are looking to improve sales leads using B2B lead generation strategies, you need to build trust with prospective buyers. This is just a small bit of what is in the full report. About Edelman.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Work] How Do You Do It? – My super secret (shh!) 6 Tips for blogging success
    Check out “ Developing an Integrated Content Marketing Strategy That Works &# by Joe Pulizzi, co-author of Get Content, Get Customers. B2B Lead Generation | 6 Tips for Blogging Success. Help us make September the best month ever for this blog. Tweet it, share it, email it – tell the world. 1,085 Posts. Over 63,000 viewers to date.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 22, 2011
    [Work] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
    Determine the revenue capacity that would be available if your sales team spent more time working opportunities instead of looking for them. B2B Demand Generation | Why it belongs in Marketing – Not Sales. Want to truly understand the values of Find New Customers ? Then watch last Friday’s Laugh and Learn show? Great show! David.
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