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  • VIEWPOINT  |  THURSDAY, OCTOBER 20, 2011
    [Work] The 11th Question to Ask Before Buying a Marketing Automation Solution
    We work with our complex-sale B2B clients to leverage their marketing automation initiatives, and marketing automation is a key ingredient of our internal lead generation, lead qualification and lead nurturing processes. A good read I discovered recently is a post by Lauren Carlson, What Do You Wish You Had Asked Your MA Vendor?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 13, 2010
    [Work] 6 Ways Twitter Can Pioneer Online Advertising
    In an interview earlier this week with The New York Times , Twitter’s CEO Dick Costolo announced that Twitter "would offer a self-serve tool for local businesses to buy Twitter ads and is working on ways to deliver those ads based on location” starting next year. Twitter has worked to capture this with its Trending Topics section.
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Work] 7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)
    If you ask marketers outside of the ecommerce world , Pinterest still has a lot of work to do to prove itself as a viable social media network. Another manufacturing brand making it work on their pinboards is Honda. Not necessarily. We don't mean to brag, but our Pinterest conversion rate is a whopping 15% -- and we sell software!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 21, 2014
    [Work] Share Your Marketing Success Story! Deadline For The Markie Awards Extended
    Finalists in this category think beyond the norm and consider how they can work with IT to leverage tech investments beyond marketing automation to positively impact the business. 'It’s about that time again, to strut your marketing stuff and vie for a Markie Award! Don’t fret if you’ve yet to submit your all-star story!
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 3, 2013
    [Work] Inside Sales Reps: Avoid Getting Too Comfortable with Your Client
    On a recent weekly call, I was speaking to a client who I have been working with for about seven months now. have run these calls by myself a few times, received text messages from one rep when a chat feature we use to communicate was not working, and called his cell phone when he did not answer his office line. YIKES. Uh-oh!
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 19, 2014
    [Work] 10 Commandments of Social Media For B2B
    The goal is to work to master each network one at a time to keep things manageable. 'As marketing managers, adding a new social media network to your strategy or just trying to juggle the day-to-day can easily get us bogged down in the details instead of looking at the bigger picture. The golden rule is never over commit. Social Media
  • EARNEST ABOUT B2B  |  FRIDAY, MAY 13, 2011
    [Work] Bridging the great Sales and Marketing divide
    So will Marketing and Sales always have a fractious relationship or is it possible to really get both teams working together as one finely honed machine? When building the campaign, work closely with Sales to define clear roles and responsibilities – particularly looking at what stage leads will be handed over and what should happen next.
  • PAUL GILLIN  |  FRIDAY, JUNE 4, 2010
    [Work] Weinberger Wisdom
    This also works in marketing, BTW. My definition of a good speech is one in which the speaker tells you something you already know in a way that you’ve never considered before. That’s why David Weinberger is one of my favorite speakers. Here are my notes from David’s presentation this morning to the Mass. Apple is about art.
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Work] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    In other words: they need to be sure that every element of your social media strategy and plan, regardless of organization and division, works well. Of course, it’s not the only division in most cases. All these people-to-people interactions lead to a perception of your company and brand by your clients and prospects.
  • SALES CHALLENGER  |  MONDAY, APRIL 2, 2012
    [Work] 5 Ways to Compensate Reps During Onboarding
    acclimate them to variable compensation and how it works in nature should it be a new concept to them. Let’s face it, getting your compensation plan right is a key factor to ensuring the success of your sales force as a whole. give them an early taste of what successful selling for your organization looks like. Aggressive 90-day MBO’s.
  • SALES CHALLENGER  |  TUESDAY, MAY 31, 2011
    [Work] Coaching’s Fatal Flaw
    As I prepare for the Council’s upcoming teleconference on coaching in today’s buying environment ( SEC Members , register for the webinar here ), I’m reminded of a best practice we profiled that describes how a company managed to work around this challenge by developing a clever coaching roadmap. What’s the problem? 
  • B2BMARKETINGSMARTS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Work] In B2B marketing, it’s a no-compromise world.
    “It did make me a little wary about the quality of their work and which one represented the real tone of the business. When visiting the BizSugar community of blog articles for small business, the title of a post from Susan Oakes of M4BMarketing caught my eye. It was “ How to Confuse Your Customers in One Easy Step.&#
  • B2BMARKETINGSMARTS  |  WEDNESDAY, AUGUST 4, 2010
    [Work] B2B marketers must tell their CEOs to stop playing golf.
    These marketers are proud of their diligent work and begin to execute the programs based on their plan. Today’s smart B2B marketers develop strategic, integrated marketing plans that make strong offers to targeted markets using the right channels, the right messaging and the right design. Then their CEO goes golfing.
  • B2BMARKETINGSMARTS  |  TUESDAY, JUNE 1, 2010
    [Work] To increase B2B marketing response, increase response options.
    Why does this work? Many of the best practices I promote for use in email nurturing campaigns, on Web sites, and in offer content come from my direct mail marketing experience. One such practice has been proven effective over and over and over — including a mail-back reply device. Because every person likes to do things their own way.
  • B2B IDEAS @ WORK  |  MONDAY, MAY 16, 2011
    [Work] Planned Behavior in B2B: How What People Think Affects What They Buy
    She is a Social and Behavioral Scientist who is currently working on her PhD in Communications, and uses her strong theoretical background in order to show how scientific theory should be used to develop strategy and effective B2B marketing campaigns. Social attitudes regarding exercise are generally positive as well. Why or why not (e.g.,
  • EMAGINE B2B BLOG  |  SUNDAY, DECEMBER 7, 2014
    [Work] What Is The Internet Of Things And Why Care?
    The world of technology has been rapidly improving in just the last decade and these improvements have been working to connect almost everything with an on and off switch to Wi-Fi or the infamous cloud. 'The phrase Internet of things or Internet of everything has been buzzing around the digi-sphere since 2013. What is it? B2B Web Strategy
  • B2B IDEAS @ WORK  |  MONDAY, APRIL 23, 2012
    [Work] How to Frame Your B2B Messaging
    We talk and think in frames, and frames work in relation to each othe r. So to make this work for you, you have to find out what frames are dominant within your target audience. Frames are an integral part of your B2B messaging. Framing. Humans make sense of the world according to frames. Frames & Cognitive Processes.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 3, 2011
    [Work] Social Selling Gets a New Face
    After the announcement of our prize at Dreamforce , a major announcement with our partner SugarCRM , a new product release with some amazing enhancements, I had some other social projects to work on. It was a busy month and I’m catching up on some announcements. One of those projects was a redesign of Social Selling University. Forum.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 3, 2012
    [Work] Useful Tactics for closing a B2B Deal
    Closing time comes as a sweet victory to sales reps who’ve toiled for months over complex deals, and after all their hard work, the close is final step to triumph. B2B customer purchases usually follow a particular supply chain and business model. Simply put, you just don’t screw up the close. Allow the close to be natural.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 1, 2014
    [Work] The 1 Key To Success In Content Marketing (And Life)
    Where I also mentioned the number one factor for content marketing success: It all starts with having a documented content strategy that starts with the why, and then works through the who, the what, the how, and the when of the brands content marketing efforts. And then review them every day. Let me save you 1,285 clicks. Content Marketing
  • HUBSPOT  |  MONDAY, OCTOBER 29, 2012
    [Work] Internet Outage Crash Your Website? The Marketer's Response Plan
    Put a little effort in and work with your design team to come up with something great that represents your brand, and gets the message across. This allows you to identify those that aren't working, and focus your energy where it will make an impact. Internet down? Don't get caught with your pants down, too. gives out on ya. Or both.
  • MARKETING ACTION  |  FRIDAY, MAY 30, 2014
    [Work] The Cobbler’s Children Have No … Marketing Campaigns
    Commenting on others’ posts on LinkedIn can offer good exposure with a long shelf life, and is less work than starting your own threads. Look for assets that scale: that you can create once and use in multiple formats, or that scale as inbound marketing assets that work for you 24/7. Socialize strategically. LinkedIn. Create it.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 12, 2012
    [Work] Facebook Pages for B2B Marketers: 10 Examples of B2B Facebook Page Covers
    While the only size requirement from Facebook is to use an image at least 399 pixels in width, leveraging the exact dimensions ( 851 pixels in width by 315 pixels in height ) appears to work best, at least from an image width perspective. At the end of March, Facebook will be launching their new design for fan pages. Thank Your Community.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [Work] Foundation Center Website Shows Importance of Nonprofit Transparency
    By working with foundations, the Foundation Center currently has 50 partners that have overhauled their transparency, including the Gates Foundation, which is helping to move the sector forward without working against it. But this is not a new concept. This criteria includes the following seven categories: 1) Contact Information.
  • JUNTA 42  |  MONDAY, FEBRUARY 6, 2012
    [Work] What Can a Super Bowl Ad Buy You in Content Marketing?
    million (folks, in this market, the economy is working just fine). So, another Super Bowl gone. For those who advertised during the Super Bowl, the average cost of a Super Bowl ad this year was $3.5 million  to promote their brand in front of 111 million viewers. For those counting, that’s $116,000 per second. Here are a few examples.
  • HUBSPOT  |  TUESDAY, JANUARY 4, 2011
    [Work] New Chart: Biggest Challenges Facing Email Marketing in 2011
    This lead generating and nurturing cycle relies on every piece of the marketing puzzle working to its fullest. That’s why every inbound marketer needs to understand the challenges that go with email marketing and what works best in order to leverage it effectively. Offer content that fits the needs of the recipient. Headlines.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 13, 2013
    [Work] What An Advocate-Centric Marketing Organization Looks Like
    To get the full picture of how a successful advocate marketing organization works, get your copy of The Advocate Marketing Playbook. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jim Williams, VP of Marketing at Influitive , the advocate marketing experts. See you there.) Executive sponsorship from the CMO.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 2, 2014
    [Work] 4 Reasons to Focus on Location-Based Marketing
    Make Your Investment Work Harder You invest a lot of money into your marketing and need to make it work effectively for your business. This level of targeting will only work with the availability of deeper data. 'Ever had a hard time getting connected to the correct location of a business or the one closest to you?
  • SOCIAL MEDIA B2B  |  MONDAY, MARCH 21, 2011
    [Work] B2B Social Media Example: Dell on Facebook
    How to handle attacks on Facebook by bringing customer service people into the process, whether you work for a large or small organization. At the recent South by Southwest Interactive conference I had the opportunity to talk with Laura Thomas of Dell about Facebook for B2B companies. Follow Laura on Twitter at @LPT.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 17, 2011
    [Work] 6 Ways To Beat Your B2B Competition Using Social Media
    Promote your capabilities in that area or get your team working on a solution that you can offer to those that need it. What other tactics are working for you? B2B companies looking to get a leg up on their competition should consider how social media can help. Do Your Research. Identify Opportunities. Produce More Educational Content.
  • HUBSPOT  |  WEDNESDAY, AUGUST 11, 2010
    [Work] Study: 72% of Businesses Have a Social Media Strategy
    Instead, the common refrain has become, How do we use social media and how do we know it’s working? We wanted to know how important different social media channels are to them, how they’re using them, who’s doing the work, and how important measurable results are. Does it really have a valid place in marketing?
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 17, 2014
    [Work] When brand enemies unite: Big Blue takes a bite of the Apple
    Once bitter rivals IBM and Apple announced they were joining forces – to ‘redefine the way work will get done’ Described as a landmark partnership, the deal represents a significant push by IBM and Apple to go after the lucrative enterprise mobility market. 'What happens when two big brands with history join forces?
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [Work] Got Writer's Block? 7 Tips and Tricks to Make Writing Easier
    Some tricks can be super personal to you and your working style. Regardless, it''s helpful to hear what other people do to make writing easier on themselves so you can figure out if those tricks work for you too. 1) Always start with a working title. Take it from someone who tends to write a lot -- writing is hard. Jordan P.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 11, 2014
    [Work] Hard lessons agency customers need to learn about social media marketing
    worked tirelessly with my VP to design “robust turnkey social media solutions.” worked tirelessly with my VP to design “robust turnkey social media solutions.” 'By Leah Schultz, {grow} Community Member. Four and a half years ago I was hired into an agency that needed help outlining social media solutions for its customers. It’s free.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Work] How to Develop a Strong Visual Brand on Social Media
    On the other hand, pastel colors work great for brands who want to be seen as welcoming and gentle. Coming up with a style guide will help make sure all the elements of your brand work in harmony. 'The new world of marketing is increasingly visual. So, how can marketers adapt to and leverage an increasingly visual social atmosphere?
  • MARKETING INTERACTIONS  |  FRIDAY, SEPTEMBER 11, 2009
    [Work] Sales 2.0 Conference: The Real-Time Economy
    productivity technology that work together to create and sustain customer-perceived value. Instead, we must focus on breaking the box wide open to help customers choose to buy in the way that works for them. Gerhard Gschwandtner, ( @gerhard20 ) the founder and CEO of Personal Selling Power, Inc. kicked off the Sales 2.0 Sales 2.0
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 22, 2014
    [Work] B2B Content Marketing: Do More Than Reinvent the Wheel
    But, with my Twitter feed inundated with these types of advice columns, I’ve started asking myself: Why do I keep reading about what content marketing strategies have worked well for other people? ll admit, I’m a sucker for any blog title that begins with the words “How-to” or “Tutorial.” Period. Long-Form Content. Sort of. It’s frustrating!
  • SAZBEAN  |  MONDAY, FEBRUARY 7, 2011
    [Work] Re-Review: Actionly for Social Media Monitoring & Measurement
    After letting it chug on a week’s worth of results, here are my thoughts… How Actionly Works Check out last week’s review to get an overview of how Actionly works. Last week I reviewed the free trial version of Actionly , which provides social media monitoring and measurement. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 1, 2011
    [Work] For Google, the party is over before it starts
    Besides, to make this work, Google will have to steal massive page views/ad dollars from Facebook. There are going to be a gajillion articles about Google +, the new “Facebook killer.&#. haven’t seen the platform yet. haven’t tested it. But I can predict it’s not going to kill Facebook. Here’s why. “Nope.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 6, 2011
    [Work] 5 Resources For Warming Up Your Lead Nurturing
    Why not grab a blank piece of paper and jot some ideas that might work for you? by Heather Foeh | Tweet this. Lead nurturing is a always a hot topic among marketers and that definitely holds true on the Topliners community as well. Summer is coming and it’s a great time to “warm up&# your leads! Sorry, I couldn’t resist.).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 6, 2011
    [Work] Goldilocks and the 3 Lead Nurturing Programs
    Her lead nurturing program is up and running before her porridge gets cold, but is it working? by Heather Foeh | Tweet this. If Goldilocks left the forest and went into the wonderful world of marketing automation , she might experience a sense of déjà-vu. This Lead Nurturing Program is Too Hard. This Lead Nurturing Program is Too Soft.
  • MARKETING ACTION  |  FRIDAY, AUGUST 29, 2014
    [Work] How to Create an Effective Video Marketing Strategy
    For instance, if you’re making a video to explain how your product works, you should see an increase in sales after the video has gone live. Plus, Wistia and Act-On have worked together to create this integration that lets you use video calls-to-action within your emails ! Benefits of Using Video. Devising a Video Marketing Strategy.
  • MARKETING ACTION  |  TUESDAY, MARCH 18, 2014
    [Work] Keep Calm and Learn How to Nurture Leads
    The right one will work with you as an extension of your team and help you scale. It works; studies show nurtured leads close more often, with higher deal sizes. 'OR: 9 Simple Ideas for Integrating a Variety of Marketing Tactics in a Lead Nurturing Program. How do they put all these things in place to stay competitive? Lead nurturing.
  • HUBSPOT  |  TUESDAY, MAY 17, 2011
    [Work] 33% of Companies Have a Mobile Marketing Strategy [New Data]
    Focus on making sure that online marketing foundation pieces such as a company website, blog, and landing pages are working to drive leads and customers before trying something new. Mobile marketing is becoming a hot topic in the marketing community. Today, KingFish media released new survey data about mobile marketing. Marketing Takeaway.
  • INBOUND SALES NETWORK  |  FRIDAY, NOVEMBER 2, 2012
    [Work] B2B Lead Generation – It’s about Needs not “Likes”
    Yes, this may not be seen as hard-hitting thought leadership, but this is what will resonate with the people who make the decision about working with your company. If you can connect with your prospects on an emotional level, they’ll feel more closely connected with you, and feel committed to working with your company. Who to Target.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Work] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    Don''t just feature your customers on your website or through case studies -- think about how their work or stories can be featured on an email as well. This source won''t necessarily work for every industry, but some audiences may be interested in inspiring quotes about your industry. 'How do you think of what to put in your emails?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 29, 2014
    [Work] Move Beyond Sales With These Business KPIs
    Employee Retention: Are we creating a brand that employees are proud of and a place of work where they can grow personally and professionally? By this point we all know that at the end of the day the top priority of marketing should be to create customers for the business – whatever the business may be. Where Marketing ROI Is Heading.
  • VIEWPOINT  |  TUESDAY, JULY 31, 2012
    [Work] Sales Leads, Appointments and Granfalloons
    The way I put it is that nobody ever builds a statue to a committee, so waiting for marketing and sales to “work it out” is doing the same wrong thing and expecting different results—and it ain’t going to work! The reason is that marketing and sales are part of a Granfalloon. What constitutes a good lead?
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 16, 2009
    [Work] 10 Most Popular Content Marketing Posts of 2009
    Secrets to Making Online Video Work for Small Business. Secrets to Making Online Video Work for Small Business Kathy Saenz of Neighborhood America Shares What It Takes to Make Video an Effective Content Marketing Tool Even a micro business can use video effectively to communicate with its customers online. Kick back and enjoy. But now.
  • ONPATH  |  THURSDAY, MAY 5, 2011
    [Work] Elevator Pitch: One Sentence Can Change Your Life
    Once you figure out what works best, and test it out a few times…making tweaks along the way, your pitch will be start to generate business out of thin air when used at the right time and in the right settings. Q: Have you worked with…(lawyers, architects, federal employees etc)? One sentence can change your life. Step 1.
  • PAUL GILLIN  |  THURSDAY, FEBRUARY 2, 2012
    [Work] ‘The Truth about Leads’ Is Just That
    In 20 years as an editor I had developed an attitude that’s common for people who produce products: I believed that most salespeople were overpaid, under-worked and basically lazy. I spent 15 months as a sales manager, which was just long enough to learn how little aptitude I had for the job. Most sales people give up after three.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Work] A Social Media Measurement Dashboard; One Approach
    A re your social media efforts workingWorking” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . That’s one of the most misunderstood questions in marketing today.  There really is no “right” way to measure social media.   REACH. We know that.  Twitter. Tweets.
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 1, 2013
    [Work] How Customer Case Studies Drive Traffic to Company Sites
    After all that work, how do you use the heck out of a case study to engage prospects and customers? 'A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. Nearly every organization posts a completed case study on their website. But how do you get traffic to it?
  • STORIES THAT SELL  |  TUESDAY, AUGUST 3, 2010
    [Work] The ‘Tell ‘Em, Tell ‘Em, Tell ‘Em’ Approach to Case Studies
    If not, try, "What would you tell others about your experience of working with ABC Company?" Ever heard this popular expression regarding presentations? "Tell them what you’re going to tell them. Tell them. And then tell them what you told them." " Or something along those lines. Why should we repeat ourselves?
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Work] Top 3 Essentials for Successful Retail SEO Programs
    What has been working? In many cases this is provided during the sales process but that isn’t always how it works. Onsite SEO is so valuable to every single SEO program and the only way to really make it work is to implement the work that is being approved. 'SEO success depends on so many things. What hasn’t? Resources.
  • READYPULSE  |  THURSDAY, JANUARY 9, 2014
    [Work] #AgendaShowLBC Best Booth Winner
    And we just wanted to say, impressive work guys! 'Download the ReadyPulse Instagram Marketing Guide! During  Agenda Show  exhibitors pull out all the stops to make their booth one of a kind! We loved going around to say what’s up and snap pictures of all the booths. But there was one booth photo that stood out among the rest.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 23, 2012
    [Work] Lead Generation or Demand Generation? It’s All Just Content Marketing!
    Last week, Eric Wittlake (@ wittlake ) wrote a great post called  Lead Generation is Crippling Demand Generation  where he argued that these two marketing activities were working against each other due to the different outcomes each is trying to achieve. Many marketers lose focus on the bigger picture as they chase more leads. Photo Source.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 16, 2013
    [Work] Creative Marketing in a Data-Driven Culture
    Since joining the agency in 1988, Sutherland has worked on key accounts including Amex, BT, Compaq, Microsoft, IBM, BUPA, easyJet, and Unilever. 'by Eloqua | Tweet this Marketing is driven by many components, making it difficult to balance between creative and data-driven concepts. I’m a fan. That is why we need marketing.
  • HINGE MARKETING  |  FRIDAY, OCTOBER 4, 2013
    [Work] The Missing Piece to Your Content Marketing Strategy
    Unfortunately, it just doesn’t work like that. You’ve put in the work to put this great content together—now it’s time to let people know about it. Ebooks, research studies, and infographics tend to work well. This is a great way to expose your work to brand new audiences. What’s missing?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Work] I don’t mean to offend you, but…
    She’s worked previously in online marketing with clients ranging from bands to brands. She’s worked previously in online marketing with clients ranging from bands to brands. 'By Amber Osborne, {grow} Contributing Columnist. am sure we’ve all had a friend, coworker, customer or even a stranger say a version of this phrase to us before.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 23, 2013
    [Work] Insider Tips on How to Manage Millennials
    Be flexible:  The biggest factor in whether a millennial stays in a job is flexible work situations. At InsideView, employees have the flexibility to work from home and are measured by results instead of time at the office. Make it meaningful:  Research indicates that millennials want a chance to do work that will benefit society.
  • INBOUND SALES NETWORK  |  TUESDAY, JUNE 7, 2011
    [Work] Is Your Social Media Marketing Agency Selling “Snake Oil”?
    Everyone seems to be hanging a shingle/sign out today that reads: “Social Media Marketing R Us” Hey, I admit I've jumped on that bandwagon as well, but only when working with my clients to determine how their prospects buy and where they spend their time online. And that would be a huge mistake. Help them see fresh perspective.
  • HUBSPOT  |  THURSDAY, JUNE 16, 2011
    [Work] Why Marketing Best Practices Aren't Always Best
    As helpful as best practices can be, sadly they’d don’t always work. But it didn't work. Why did industry-proven techniques not work for Dropbox? After all, they worked great for other companies? Download this free ebook for step-by-step instructions on how to make internet marketing work for your business.
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, SEPTEMBER 8, 2013
    [Work] Anne Holland to Speak at SEMNE (A MUST Attend Event!)
    While working for her, I learned so much. 'It’s no secret — I’ve been a huge fan of Anne Holland for years. Not only did I get to write for her during her tenure at MarketingSherpa, which she founded and subsequently sold, but I’ve watched her grow her various other ventures, such as WhichTestWon.com. You have to test.
  • PAUL GILLIN  |  SATURDAY, MAY 26, 2012
    [Work] A City Yard Transformed
    We don’t have a good “before” photo, but you can get a sense from the picture below what they had to work with. When we moved into an old urban home nearly six years ago, we knew one of the disadvantages was a postage-stamp-sized front yard. of space? It turns out a lot. Which they did.
  • PAUL GILLIN  |  MONDAY, MAY 31, 2010
    [Work] Great Events This Week
    We’re bringing together a lot of smart practitioners from the area who are putting social marketing to work in real business scenarios. There are a couple of events coming up in the Boston area this week that I hope you’ll attend. On Thursday, June 3, the Mass. David Weinberger (right) kicks it all off as our keynote speaker.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, OCTOBER 10, 2012
    [Work] Why Your Blog Should be Your Top Social Media Tool
    Nothing works better than a blog to achieve that objective.  We often talk about the need to develop a content marketing mindset. This requires companies to think like publishers. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. YOUR BLOG IS YOUR SECRET SOCIAL MEDIA WEAPON.
  • HUBSPOT  |  MONDAY, APRIL 29, 2013
    [Work] 6 Expert-Endorsed Ways to Improve Your Marketing TODAY
    What can we do in a day’s work that will generate real impact on our business? 2) “You Don’t Need Cats and Babies to Make Business Videos That Work”. Some days, it seems like a marketer''s work is never done. Often in just three seconds or 140 characters. But where’s the instant gratification for marketers? The result? Nothing.
  • NUSPARK  |  SUNDAY, DECEMBER 18, 2011
    [Work] A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
    How it Works: When someone visits your site, a javascript tracking code shoots a cookie to the user’s computer. There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms.  Smart Form:  Tracking which firms or IP addresses fill out your web submit forms. Here’s ReachForce. 
  • ENGAGE  |  THURSDAY, MAY 31, 2012
    [Work] Making Magazines More “Pinteresting”: An Interview with Digimarc EVP
    Tell me a little bit about how this “print to pin” technology works. Essentially it works like a QR code or a Microsoft tag but it’s imperceptible so you don’t mar the aesthetics of what you created with these codes. The general technology is a digital watermark. It’s very simple to implement. They didn’t get it.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 12, 2014
    [Work] 10 Inside Sales Lessons Learned Over 10 Years at AG Salesworks
    100% of the campaigns Ive worked on dont meet expectations when weve purchased a crappy list or have been handed un-scrubbed MQLs. 'Last week was my 10-year anniversary at AG. At times, 10 years seems like eons ago, but honestly most of the time it truly feels as if time has flown by. Get out of your office! Listen to them! Be nice.
  • LEDGER BENNETT  |  SUNDAY, OCTOBER 21, 2012
    [Work] Top 10 Tips for Marketing Automation success
    Demand Generation programmes can deliver excellent ‘drip’ leads on a daily basis but you need the upfront thought and planning to make it work. Work with your sales teams and other stakeholders throughout the process. Sometimes you will need to work hard to break down political and departmental barriers but the payoff is worth it. Show
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 24, 2011
    [Work] What Was Your Favorite Part of Eloqua Experience?
    visual look at the prep work done before the event. by Jesse Noyes | Tweet this What was your favorite part of Eloqua Experience 2011? Was it the deep-dive education and best practices? The inspiring keynotes? The  Markie Awards celebration? The networking and fun parties? Check it out below. Click here to view the embedded video.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 15, 2013
    [Work] Your Top Event Marketing Questions Answered
    Our database is something we are always working on to grow and maintain. What other ideas for promotion have been working? For social, we find that visuals work really well, especially on Facebook.  Dayna Rothman : For Dreamforce 2012 we worked on a variety of engagement tactics to drive attendance.
  • SALES CHALLENGER  |  TUESDAY, MARCH 19, 2013
    [Work] Measuring Sales Force Effectiveness
    Many organizations have started to work behaviors into their compensation plans. How do you measure the effectiveness of a sales force? Most companies agree that revenue and margins are key indicators of health. At the individual level we can examine gap-to-goal. But those metrics are lagging indicators. How do we improve them?
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 19, 2014
    [Work] Your Business Blog Year 10: Is It Still Worth It?
    Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? 'Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Communication is possible everywhere.
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 3, 2009
    [Work] ClickInsights: What was your "Aha" moment in 2009? - Part 1
    She’s especially interested in working with small and medium-sized businesses. Sarah has lived and worked on five continents. first became aware of them in the mid-1980’s when I worked as a computer program and utilized their content in my development work. Read on to get their insights. Jonathan Kantor.
  • CONNECT THE DOCS  |  THURSDAY, SEPTEMBER 3, 2009
    [Work] ClickInsights: What is the biggest mistake to avoid when writing a white paper?
    She’s especially interested in working with small and medium-sized businesses. Sarah has lived and worked on five continents. went to work describing market conditions, listing benefits, introducing appropriate tools and giving hints and tips on how to start. " Read on to get their insights. Blogs. Books. Others.
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 9, 2012
    [Work] When Inbound Marketing Goes Wrong
    Why Your Inbound Program Isn’t Working. The fact that Inbound Marketing is taking over traditional marketing methods is not news. It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers. Marketing is evolving , there is no denying that.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, JANUARY 27, 2010
    [Work] Four Reasons for an Information Concierge
    We do this in a non-salesy way, but we do it in a way that works to guide prospects our way slowly over time. There is a role in modern sales and marketing that is just starting to form. call it the “Information Concierge” , but I suspect a similar role is called many things in many different organizations. So why not search?
  • REVENUE JOURNAL  |  MONDAY, NOVEMBER 21, 2011
    [Work] Stop reading all that advice. Start interviewing.
    " "Oh, wow - no wonder that wasn't working!" If you stopped reading EVERYTHING you read about marketing and sales, and spent that time over the next two weeks interviewing your customers, you'd be so far ahead, you would barely be able to contain your joy and enthusiasm. "Now we know what to do!" This is so helpful."
  • B2B MARKETING UNPLUGGED  |  MONDAY, NOVEMBER 17, 2014
    [Work] Eight Rules for Lead Generation Events
    Had these folks sent a few reminder emails (not just calendar invites), the people who got the wrong invite would have been set straight, and the people who didn’t show up would have had to work at it to not show up. Ready for Events That Work? Rule 1: Use an experienced event manager. Rule 2: Go look at your venue. In person. 
  • THE POINT  |  MONDAY, JULY 1, 2013
    [Work] How to Target a Non-Technical Audience Using Content Syndication
    would consider starting your program on a broader network without any special filters, and hope that your content title and abstract do the work for you. 'On LinkedIn, John asks: “Does anyone have preferred content syndication channels that target sales and marketing folks? However, it can be done. Re-title existing content if needed.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 31, 2011
    [Work] Sales Management: January is over; how do you feel?
    While that was a quick assessment and only somewhat scientific in scoring, my goal was too simply to focus on your sense of urgency and increase your awareness of everything that needs to be worked on as a sales leader. Sales Management: January is over; how do you feel? On Friday I had my two year eye exam. Is your sales team having fun? .
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 15, 2014
    [Work] Why Landing Pages are to Leads as Phone Numbers are to First Dates
    So, for several weeks before work I went running there hoping to bump in to her again. Here’s how landing pages work: When someone visits your site, goes to a landing page and fills in a form, landing page software automatically adds that information to a leads database. Do Landing Pages Work? We hit it off immediately.
  • E-QUIP  |  FRIDAY, DECEMBER 28, 2012
    [Work] New Year's Resolution: Do More Research
    I'm no expert, but here are some strategies that have worked for me and my clients: Start with your clients. With state and local government budgets in crisis, for example, there are still many anomalies—state agencies and municipalities that are spending money on the kind of work your firm does. wonder how I survived without Google.
  • CONTENT MARKETING TODAY  |  MONDAY, AUGUST 6, 2012
    [Work] 5 Lessons to Learn from the World’s Worst Press Release
    We would have to work pretty hard to figure out why a move from one floor to another--even if it's a higher floor--would provide a significant benefit. The headline and the article below are so bad that you might think it’s a spoof published by the satirical website, The Onion.   But, no such luck! Happily, we can learn from it.
  • CONTENT MARKETING TODAY  |  MONDAY, AUGUST 6, 2012
    [Work] 5 Lessons to Learn from the World’s Worst Press Release
    We would have to work pretty hard to figure out why a move from one floor to another--even if it's a higher floor--would provide a significant benefit. The headline and the article below are so bad that you might think it’s a spoof published by the satirical website, The Onion.   But, no such luck! Happily, we can learn from it.
  • HUBSPOT  |  THURSDAY, JANUARY 23, 2014
    [Work] 30-Day Blog Challenge Tip #22: Start a List of Blog Post Topics
    The only thing that actually works is sitting your butt down in the chair and getting started. 'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. But you can make it easy on yourself.
  • SYNECORE  |  WEDNESDAY, OCTOBER 2, 2013
    [Work] Out with Traditional Ad Campaigns, In with Newsfeed Marketing!
    And usually, what works one day won’t work the next. 'Traditional advertising has taught us as marketers that content should be structured around a long-term campaign. But times have changed. The rise of social media and the desire for instant online gratification has put a damper on this kind of old-school advertising. Did the U.S
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 3, 2013
    [Work] Inside Sales Reps: Show a Strong Sense of Urgency Like the Bruins
    You’ll be pleasantly surprised when you see the correlation between your actions and your increasing lead volume: Take advantage of the idea of team work. Achieve goals by working together – that’s how Tuukka and Chara do it, right? 'I love playoff hockey. especially love it when the Bruins are winning. That’s the formal definition.
  • SYNECORE  |  WEDNESDAY, MAY 29, 2013
    [Work] Forget Mobile First - Take an Integrated Approach to Marketing
    However, speaking as a card-carrying member of this modern-day consumer class, I really don’t spend too much time reflecting on whether or not I am on a mobile or stationary online journey - at least not until one or the other stops working. in 2013. Conversely, tablet shipments are expected to grow 58.7% year over year in 2013, reaching 229.3
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 1, 2012
    [Work] Total Team Focus: The Ultimate Multiplier
    like to write down goals and work toward reaching them. They let me know in no uncertain terms, we have work to do. I’ve always been a planner. This is probably as a result of being a career sales guy. Or maybe it’s just the opposite. The fact that I plan and have goals has made my sales career a forgone conclusion. All was well.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Work] Bic for Her is not for Me
    If you are an out-of-work middle-aged woman, good luck with that. I’m seeing a disturbing trend and it’s putting a bit of a chill in my spine. The topic of women has become a major talking point in this election (and regardless of your views on abortion, you can’t have a discussion about abortion without talking about women.)
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 6, 2012
    [Work] Facebook, Tumblr, Twitter, Oh My!
    This showed me the atmosphere and culture, revealing it as probably a really great place to work which is one of the reasons I chose to work here! Social media is becoming more and more prevalent in marketing today. Personally, I think it is important to make use of all the social sites and their specific features. Linkedin.
  • SALES PROSPECTING PERSPECTIVES  |  SUNDAY, JUNE 24, 2012
    [Work] Sales Prospecting Perspectives Weekly Recap, June 18, 2012
    It has been a b-e-a-utiful weekend here in New England, and as we all prepare for the coming work week, here is a chance to catch up on some blogs you may have missed last week. hope you enjoyed our little recap of last week’s blogs, now it's time to get back to work. Monday, June 18, 2012. Tuesday, June 19, 2012.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 12, 2012
    [Work] The Power Of (Focused) Persistence
    But the status quo of just brushing a couple times a day and flossing here and there when it’s convenient is so much easier than taking 30-60 minutes out of your work week to go get a routine check-up. just know how much work and time is associated with a housing move, so I have yet to act on what I know I need.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 4, 2010
    [Work] The Positively True Story of How Facebook saved a Sprint Customer
    Periodically the blogs and internet light up with stories of how various corporations, media outlets, etc have instituted major restrictions on their employees and their ability to use social media in the work place and as part of their jobs. Chris Brogan did a piece last year about the ESPN policy that got everyone a flutter.
  • SAVVY B2B MARKETING  |  SUNDAY, JUNE 21, 2009
    [Work] Brand Communications & Storytelling: Interview with Janet Jordan, Keynote Communications
    Since 1989, Keynote Communications has worked with large and small companies to strengthen their messages and their storytelling. In one engagement, I worked with a large corporation's head of sales and 80 of his sales leaders. I recently had the pleasure of speaking with Janet Jordan of Keynote Communications. People love stories.
  • SAVVY B2B MARKETING  |  SUNDAY, JUNE 21, 2009
    [Work] Brand Communications & Storytelling: Interview with Janet Jordan, Keynote Communications
    Since 1989, Keynote Communications has worked with large and small companies to strengthen their messages and their storytelling. In one engagement, I worked with a large corporation's head of sales and 80 of his sales leaders. I recently had the pleasure of speaking with Janet Jordan of Keynote Communications. People love stories.
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