Page 98 of 235 Previous | Next 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 31, 2012
    [Work] 8 Indispensible Tools to Improve Your Social Media Efficiency
    One tip I got from my friend Nate Riggs is to use Socialflow to work out the best times to send out a tweet. By {grow} Community Member Ian Cleary. Being organized with your social media efforts is essential because it can be so time consuming. It’s easy to spend many hours on social media but are you using that time effectively? Commun.it
  • HUBSPOT  |  THURSDAY, JANUARY 31, 2013
    [Work] The Sales Professional's Guide to Building Rapport With Leads
    Because whether you're in Marketing or Sales, rapport-building is a critical skill that we should all work on improving. Ask Leads to Confirm Your Rapport-Building Is Working. If you're working with leads on the phone, it can be hard to tell if your rapport-building is working. once they get into Sales' hands. Let them.
  • ANNUITAS  |  WEDNESDAY, FEBRUARY 16, 2011
    [Work] An Interview with Jonathan Block from SiriusDecisions
    He has worked for more than 20 years in a variety of marketing roles and as an industry analyst. This week, we are pleased to have Jonathan Block from SiriusDecisions joining us to discuss marketing automation, lead management and B2B marketing. Many of these issues are the same ones marketers struggled with 10 years ago.  The reason?
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2011
    [Work] 7 Fascinating Black Friday Infographics
    So if you're actively avoiding the holiday shopping rush today and still working on digesting yesterday's second helping of turkey and stuffing, why not spend some time learning about Black Friday and the insights its provides to help inform your future marketing strategies ? Black Friday is a big day for marketers. Are they effective?
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 5, 2014
    [Work] On Amy Adams, or, Why You Must Post Blogs You Hate
    Author: Scott Yates In the office of BlogMutt, where I work, we have this disagreement about Amy Adams. Half of us love her. We think that she elevates so-so movies (like Man of Steel or Julie & Julia ) and she makes good movies great. We identify with her even when she portrays someone we know nothing about in real life. Fair question.
  • PUZZLE MARKETER  |  FRIDAY, MARCH 23, 2012
    [Work] 10 Tips for Success on Twitter
    This works especially well for live events and webinars. ” Test and revisit what works for you. If you’ve done something that worked in the past, try it again. What works for someone doesn’t necessarily work for everyone, and the opposite is also true. Tweet 10-20 times throughout the day. Add it.
  • ENGAGE  |  THURSDAY, JUNE 26, 2014
    [Work] How to Craft Print Vs. Online Headlines
    As you likely know, there’s a difference between writing a headline that works for a print magazine and writing for the web. But headlines written for paper often don’t work online, usually because they are missing an essential element: context. What makes a good headline? Online, though, the headline is often limited to a single note.
  • E-QUIP  |  WEDNESDAY, AUGUST 18, 2010
    [Work] Choosing the Right Clients
    Should we not do the same in choosing which clients to work for? He asked them what proportion of their clients they liked and enjoyed working with. Similarly, the professionals he talked to said that only about a quarter of their work would qualify as something they loved doing. Do these seem like good people to work with?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 10, 2014
    [Work] Three Tips for Improving Twitter Ad Campaigns
    Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. By Eric Wittlake, {grow} Contributing Columnist You could say I’ve become mildly addicted to Twitter ads recently. In fact, they run counter to what Twitter sometimes recommends. Now what?
  • HUBSPOT  |  THURSDAY, MAY 19, 2011
    [Work] How to Get Promoted to Chief Marketing Officer
    thought I'd take a minute to talk about why I promoted him, as it might be interesting to other folks working their way up the marketing ladder. There are a lot of other things that contributed to my decision, such as the good work he has done with our brand , the great team he has assembled, his cultural fit, his leadership.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 30, 2012
    [Work] Is Mobile Driving the Increase in Social Media Throughout the World? (with Infographic)
    The convergence of these two trends is influencing and vastly changing the way we live, how we work and how we communicate with each other. This is a sponsored post written by me on behalf of Broadband Genie. All opinions are 100% mine. In 2011 smartphone sales were up 63% year on year, for a total of 488.5 million units sold. Mobile
  • MODERN B2B MARKETING  |  MONDAY, JULY 16, 2012
    [Work] Lead Generation: Less is More in Challenging Economic Times
    They get rejected or sent back to marketing, who become dismayed that all their hard work has yielded very little return. by Fergus Gloster Everyone in Europe is challenged with today’s economic climate. Companies that have looked to reduce costs over the past few years need to focus more on the top line. It’s a paradox. Less is more.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 5, 2013
    [Work] Your Company has Graduated to Marketing Automation– Now What?
    If you have these three, you have something to work with. These experienced professionals can offer innovative practices and insights that come from working with dozens of other companies who have already seen dramatic ROI on their marketing automation decision. Replicate strategies that worked, and try not to repeat those that didn’t.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 19, 2012
    [Work] Why Marketing Automation and Inbound Marketing are BFFs
    At the same time, inbound marketing is a business process that works best when used in conjunction with marketing automation to turn inbound responders into qualified leads, opportunities, and customers. Inbound marketing is clearly a strategy that works and should be part of every marketing portfolio. Friend or Foe. Conclusion.
  • ENGAGE  |  MONDAY, MAY 23, 2011
    [Work] 10 Things I Hate About You (As a Blogger)
    Every sentence was  an a-ha moment I could take with me to work. understand that you’re going to go through rough patches – maybe you’re having server issues or you tried something new and it didn’t work out – it happens to everyone. Y ou broke my heart. So So you leave me no choice: I have to break up with you. You weren’t faithful.
  • SALES LEAD DYNAMICS  |  MONDAY, NOVEMBER 29, 2010
    [Work] Avoid the B-Word (Budget)
    often doesn’t work: Senior execs/business owners don’t have budgets for services they don’t know about. Your initial phone call with Ms. Prospect is going well. She has a problem. You’ve convinced her that you can solve it. Now it’s time to see if she is really serious. You ask “What is your budget for this?”. Prospect is flummoxed. process.
  • VIEWPOINT  |  TUESDAY, FEBRUARY 18, 2014
    [Work] True Story: Without a marketing plan, he planned to fail!
    How’d this work out for you?” I asked. As Casey Stengel said, “If you don’t know where you’re going, you’ll end up someplace else.” For this company ‘someplace else’ had been growth, but at low margins, with chaos in the sales ranks, and a poorly installed CRM system…all because of a marketing plan that wasn’t a plan. This is what happened.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, DECEMBER 2, 2010
    [Work] Dreamforce Week – A List of Great Resources
    The InsideView office has all hands on deck getting the last minute details worked out and preparing for the orchestrated chaos that is about to unfold. Dreamforce is T-Minus 5 days 00 hours 44 minutes and 40 seconds as I write this post. Every department has a role to play in the largest event we [.]. Conferences B2B b2b sales CRM crm 2.0
  • MARKETING ACTION  |  FRIDAY, AUGUST 9, 2013
    [Work] What Makes Marketers Tick?
    Every month for the past two years, Act-On has been running a marketing survey that seeks to understand the tools, technologies, and tactics employed by B2B and B2C marketers in the course of their work. Social salience is a work in progress and it doesn’t happen overnight. Evolution of social marketing. B2B Marketing marketing surve
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JUNE 24, 2013
    [Work] [Video] Strategy to Increase Your Profit Margin
    Kim truly didn''t understand the business value of her work. Over the years, he''d seen the impact that his work had on his client''s top line sales. How can two sellers from the same company calling on the same types of customers sell their services at totally different profit margins? So why was there such a difference?
  • HUBSPOT  |  THURSDAY, FEBRUARY 12, 2015
    [Work] A Year in Review: Why 2014 Was HubSpot's Best Year (So Far)
    Our team worked diligently to solve for the customer, successfully launching a CRM , Sidekick Sales Acceleration, and updates to our marketing platform driven entirely by customer feedback. The proudest moment of my entire career, at HubSpot and beyond, was in September 2014. Look Back at 2014. Thank you for making 2014 unforgettable.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 5, 2015
    [Work] 5 Reasons Your Company Should Be Blogging
    Let your target employee base know why working for you would be an amazing opportunity, and they will come to you. (We hope to grow Find New Customers with this great partner, so we can expand our team too.). The content continues to work for you long after it’s been published. ” Dave Kerpen of Likeable Local.
  • INBOUND SALES NETWORK  |  THURSDAY, AUGUST 11, 2011
    [Work] Is Your Revenue Engine Running Out of Gas?
    Both sales and marketing must work together to understand the way buyers move through the purchase process and ways in which they can help them through their buying experiences. It also allows your company to work towards a continuous improvement culture where there are measurable performance metrics throughout the revenue process.
  • VIDYARD  |  TUESDAY, APRIL 14, 2015
    [Work] 5 Tips to Take Your Infographic from Static to Electric with Video
    Not all content is perfect for an infographic video; what works well is material that is heavy on stats, or has a lot of related information that you can cut into bite-sized pieces. Not many content forms can beat the infographic. It’s got style, it’s got class. But one content form does have the infographic beat: video. Style. What a pickle.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 31, 2010
    [Work] 3 Basic Social Media Tips For All Local Home Improvement Contractors
    Strapped for cash, many small contractors have had to resort to lower-cost business marketing ideas to bring in more work. LeVine, Director of Social Media for Riaenjolie Inc , a web development company that specializes in websites for contractors and other tradespeople. The total value of the three bids was $87,000. Tip 2: Engage.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, AUGUST 2, 2011
    [Work] Best Buy’s Powerful Cloud API Marketing Strategy
    With larger revenue numbers driven by enterprise developers, Best Buy can afford to go beyond self-service support and work closely with enterprise development teams to help them build and launch e-commerce systems on top of Best Buy’s cloud API’s. Our API’s turn that off-line advantage into an on-line advantage, too.”. Steve Bendt.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 14, 2010
    [Work] Blog Checklist: 10 Items BEFORE You Publish…
    These are all little things that make a big difference in the look and feel of your blog, and also make search engines work more smoothly to index your page. What is a good checklist before you publish on your blog? I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items.
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Work] Don't Want Your Face Plastered All Over Google? You Have a Few Options
    If you''d like to continue interacting with things, and/or you''re worried about whether the opt-out will always work (I get it, I''m a paranoid person, too), you could simply change your Google+ name and photo. Last week, Google announced it''d be using users'' pictures (age 18+ only) in its advertisements, starting November 11, 2013. Great.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [Work] The Best Marketing TV show is coming back – sooner or later
    It may have a new name, like MMS.tv and we will work hard to line up paying sponsors again.  In fact, I write regularly for the top software company in the USA and they may become a sponsor. My TV Show is definitely coming back, but I don’t know when. Hey Tampa/St. Just create your own show!” really want to bring this show back.
  • HUBSPOT  |  FRIDAY, MARCH 11, 2011
    [Work] Tim O'Reilly: Building Brands and Seeing Patterns
    For nearly three decades, O'Reilly has worked as a publisher and thought leader in most new technology innovations. One of the keys to his publishing and writing success, he says, is being honest and clear about what technical features didn't work. He began writing books for technical subjects that hadn't been covered before. Web 2.0
  • SALES CHALLENGER  |  TUESDAY, FEBRUARY 11, 2014
    [Work] 8 Tips to Help You Get Promoted in 2014
    You need to build the right relationships, you need to know who your supporters are across the organization, folks who are aware of the work you’re doing – this will help your manager make an easier decision while evaluating you for a promotion. Help your boss succeed – If you can make your boss look good, then you look good.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 13, 2015
    [Work] Learning from Solution Selling’s Fundamentals
    In the early days of CRM, I worked at one of the indust […]. Marketing Intelligence Sales 2.0 Sales Intelligence Sales Management Sales Strategy Sales-Marketing Alignment Social Selling Sales Sales Methodologies Sales Operations Sales Tactics sales training social selling solution selling
  • MARKETING INTERACTIONS  |  THURSDAY, APRIL 14, 2011
    [Work] Scenarios Add Value to Marketing Content
    It takes work and creativity firmly grounded in the reality of your prospects and customers. Every B2B company has stories they can use in content marketing programs. The challenge is in how you frame them within your marketing content as helpful scenarios your prospects find relevant.  You want to be transported somewhere else. 
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 7, 2012
    [Work] Marketers, Managers and the Parable of the Monkey Tree
    We’re not on the same page… We should all be working toward the same goal of growing our businesses by meeting customer needs. Sometimes it seems like marketers in the trenches, marketing leaders and our agency partners are all talking different languages. Directors want to get the messaging and content right to drive leads.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 21, 2013
    [Work] Why Search Results Don’t Always Mean Business Results
    The search terms customers use to find your site, the landing pages through which they enter your site, and the devices they use to access your information—whether desktop, tablet, or mobile—work together to uncover key drivers of consumer intent. Photo credits: www.roadtrafficsigns.com. Forget Panda. Ignore Penguin. Or it ought to be. But
  • BIZNOLOGY  |  WEDNESDAY, JUNE 26, 2013
    [Work] Brilliant Modern Marketing Lessons From Pride and Prejudice
    If she’d simply adopted the styles and trends in her era’s literature, we wouldn’t be finding profound truths in her work 200 years later. What marketing lessons have you learned from Pride and Prejudice, or other works of classic literature? Image credit: dan/freedigitalphotos.net. First Impressions are Everything.
  • SYNECORE  |  FRIDAY, MAY 23, 2014
    [Work] Navigate Your Web Design Process in 5 Steps
    Conversely, when you work hard to create a site that is well designed, aesthetically pleasing, and easy to navigate, you set yourself up for repeat visits to your online storefront. Designing a website your audience will appreciate can be a daunting task! Often the most difficult part in beginning a web redesign is not knowing where to start.
  • INBOUND SALES NETWORK  |  TUESDAY, JANUARY 17, 2012
    [Work] Top 5 Things B-to-B Companies Can Do To Generate High Quality Leads
    But they can also work early in the sales cycle, when the prospect is not even aware of the problem. Webinars work best when you have a lot of information to communicate, especially when your product or service can solve a pressing business problem faced your prospects. The greatest challenge may be how you achieve both.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 16, 2012
    [Work] A Marketing Campaign for Every Content Asset: How to Drive Top-of-Funnel Traffic
    have worked with a publisher who really learned this lesson. Or try to bring the Influencer into the process from the start: tell them that you are working on a piece of content and would appreciate their feedback or a quote. by Dayna Rothman We’d like to welcome Toby Murdock as the author of today’s guest post. Search. Syndication.
  • PUZZLE MARKETER  |  WEDNESDAY, MAY 29, 2013
    [Work] The New Rules of Lead Generation Book Review
    After all, if the marketing isn’t generating leads and revenue, then it’s not working. There are many elements to marketing that can prove effective for growth of a business. However, at the heart of every marketing strategy should be a focus on generating sales-ready leads. The 7 Most Successful Lead-Generation Tactics.
  • LOOPFUSE  |  THURSDAY, NOVEMBER 11, 2010
    [Work] Get big by starting small (Identify Niches)
    Takeaways: •    You have limited runway to demonstrate ability to solve problems. •    Easier to be relevant to a small audience. •    Focus working dollars on local markets. •    Leverage small groups to drive social buzz. To get big you’ve got to start small. In business, as in many places in life the old adage rings true.  Geography? 
  • CONTENT MARKETING TODAY  |  SUNDAY, MARCH 11, 2012
    [Work] How To Integrate Your Inbound & Outbound B2B Marketing Tactics
    snippet of this infographic comparing the two explains it best: The new age of marketing demands that marketers learn the art of integration by thinking carefully about what works best at what stage of their buyer’s journey. At How To Integrate Your Inbound & Outbound B2B Marketing Tactics. What do we mean by inbound and outbound?
  • THE POINT  |  FRIDAY, APRIL 13, 2012
    [Work] “Fortune 500 CIO” is Not a Target Market – A Conversation with Bob Wright
    Bob has worked with more than 100 technology companies during his career, and is currently Managing Director at Firebrick Consulting , a firm devoted to helping technology companies drive revenue growth. What are the market trends driving that change? (BW) The role of the CIO has become a high-wire act.
  • MARKETING ACTION  |  TUESDAY, APRIL 30, 2013
    [Work] Adopting Marketing Automation Step by Step
    The gold is the higher profits you can earn with a marketing automation system; the wall is the work to get started. Yes, it takes longer to do it this way, spreading the work out over a longer period of time, with changes made when the marketing department finds them convenient. Imagine a wall. This is a mistake. Measure results.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 2, 2010
    [Work] Social Media and the Contact Center for Dummies
    The book discusses free tools, how to choose the right listening platform and types of conversations to monitor, and how to create a work distribution system. Just had the pleasure of reading this great book by Paul Dunay, Buzz Marketing for Technology with Colleen Totz Diamond. believe every business executive should read this book. Radian6.
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 20, 2011
    [Work] K’s Top Five for the Week – March 20
    This post has some good tips on how to make sure your content and your marketing goals work together. Tweet This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. But to get results you have to do content right. It isn’t quick.
  • SYNECORE  |  THURSDAY, MAY 9, 2013
    [Work] How Mobile Wallets Can Change the Way We Buy
    Most mobile wallets either work through QR Codes or near field communication (NFC). A QR Code is similar to a barcode. The following is a guest blog written by Angie Picardo, a staff writer for Nerd Wallet. In recent years mobile wallets have grown into a more common sight when checking out at your local retail stores. What’s Out There?
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Work] A Data-Driven Guide to Writing Better Headlines [Free Ebook]
    Want more tips, charts, stats, and graphs about what types of titles work best? A captivating title is your first (and maybe only) chance to grab your target audience’s attention and draw them toward your content. That’s why HubSpot and Outbrain teamed up to bring you a data-driven guide to writing effective titles and headlines. Tweet This].
  • MI6 MARKETING AGENCY  |  TUESDAY, MARCH 22, 2011
    [Work] Mi6 Tip #4
    We’ll work on this over the next month to move the needle a bit. Getting Value From Website Traffic Data. In B2B marketing measuring web traffic is important to measure but tools like Google Analytics provide the marketer with a firehose of data. The key is to decide what data is important to track and analyse. Here’s What To Do.
  • BIZNOLOGY  |  THURSDAY, JULY 17, 2014
    [Work] Link Building Basics: Finding link opportunities
    Both options work and TinEye will provide with results that contain links to where the image is being used. Welcome to another installment of my link building basics series here on Biznology. Now that we’ve laid that foundation, it’s time to start addressing some of the basics associated with actually pursuing links. Reverse image search.
  • HUBSPOT  |  MONDAY, OCTOBER 25, 2010
    [Work] 8 Ways to Get Your Content Ignored on Twitter
    It's easy, just agree with everyone around you and work hard to never bring anything original to the table. 6. Twitter is a social network that allows users to share brief, 140 character messages. Each time another user shares your message it is considered a ReTweet. Ways to Not Get ReTweeted. 1. Talk About Yourself. Dumb it Down. Perfect. 8.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, NOVEMBER 1, 2014
    [Work] Seven Marketing Automation Myths to Ignore - Illustrated Edition
    Talos, an animated statue from Jason and the Argonauts , ultimately fails to protect the tomb he is built to guard, so he represents a system that doesn’t work. This led to many pleasant hours scrolling through galleries of Harryhausen images. even found an illustration that vaguely matched the theme of each myth. But there’s a problem.
  • LEADERSHIP  |  TUESDAY, JUNE 10, 2014
    [Work] 5 Tips to Refresh Your B2B Lead Generation
    Review your organizational history to determine what always works and then give it a new, creative spin. An educational, insightful whitepaper embedded as a downloadable link in your email newsletter can work wonders. 9 pm and the last rays of the sun still continue to spread their glow in the sky. The magic of this season.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 4, 2015
    [Work] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    Mintigo had an article by one of their executives, Atul, about a great new product that works with Oracle/Eloqua. They Let’s move on to the next big project Mintigo, because I don’t work for free , plain and simple, so when we publish this next blog post, we can move on to a new project for this client. Amanda. Amanda F.
  • MARKETRI  |  THURSDAY, JUNE 6, 2013
    [Work] Why Professional Services Marketing is a Marathon, Not a Sprint
    When you train for a marathon, you quickly learn what works for you and what doesn’t. Ask yourself what is working and what is not, and don’t be afraid to make adjustments as you search for your marketing stride. Slow and steady wins the race. Know your goal. The same is true when creating a marketing plan. Training is key.
  • MARKETING LEADERSHIP COUNCIL   |  MONDAY, MARCH 19, 2012
    [Work] 2 Essential Keys to Customer Knowledge
    From our early work, there seem to be two key elements: Great Information Inputs :  A frequently desired outcome of customer understanding pursuits is arriving at “a 360 degree view of the customer.”  Email me with some times that work for you. If you found an oracle and could ask it anything, what would you want to know? 
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Work] 6 Essential Social Media Lessons From Top Executives
    Even though Arianna Huffington ’s LinkedIn profile isn’t as robust or as publically accessible as it could be (at the time of writing, she doesn''t have a vanity URL or any other work experience listed prior to The Huffington Post ), she expands her presence beyond her profile by publishing regularly to LinkedIn Today.
  • INBLURBS  |  THURSDAY, OCTOBER 20, 2011
    [Work] Effective SEO done very simple with Content Creation like Blogging
    Sources like email requests from customers and the answers which they got make great blog articles. - To showcase products how they work and the potential through vide is another great way to produce remarkable content. - To write how to and publish them will help your future and existing customers. But these times are over. Content is king!
  • LEADER NETWORKS  |  WEDNESDAY, NOVEMBER 30, 2011
    [Work] Social Snacking Feeds Online Community
    Charity Water is a prime example of how social snacking works. Social snacks are digital tidbits of information, ideas and personal presence which offer a quick taste of an online community's content and personality. Serious" community builders may dismiss the social snack as so much "junk content" -- too lightweight to have any value.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 24, 2014
    [Work] Knock-your-socks-off marketing measurement: here’s how!
    Working hand-in-hand, marketing and sales can fine-tune marketing efforts for brilliant results. Measurement is the key to a successful marketing strategy, but many marketers, small business owners, and marketing agencies fall flat when it comes to understanding how to use those numbers to determine real ROI. Know What to Pay Attention To.
  • BLOG MY CALLS  |  THURSDAY, APRIL 24, 2014
    [Work] Content Marketing: Are Infographics Actually Effective?
    We decided to ride the latest marketing wave and start producing infographics. In this blog post we will summarize the infographics we''ve created, and then bust out some crazy cool data about the effectiveness of our infographics. Infographics Overview. February - The LogMyCalls 2013 Year-In-Review [Infographic]. It was shared a lot. Conclusion.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 7, 2014
    [Work] Is Affiliate Marketing Right for Your Business?
    How it works. If you’re working on creating a program to have people market your products for you, it may take some trial and error before the program is truly effective. Affiliate programs work best when they’re extremely targeted, and the demographic of the affiliate and the publisher line up well. Is it effective?
  • HUBSPOT  |  TUESDAY, MARCH 26, 2013
    [Work] How to Conduct a Competitive SEO Audit to Outrank Industry Rivals
    And it makes sense -- whether you're just starting out with SEO or have been at it for a while, you want to have a clear sense of the competitive landscape in the search engine results pages (SERPs) so you know where you stand, and how much work you need to do to see some progress. do you know who shows up, and where, in the SERPs? What next?
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 24, 2012
    [Work] Weekly Wrap-Up: February 24th
    Do you know what works? It's Friday again - time to share all the best of the best from the blogosphere. As usual, our favorites cover a wide variety of topics and perspectives. We hope you'll take a cruise around and enjoy these as much as we did. In the meantime - what are your plans for the 29th? See you on the other side! "
  • GREAT B2B MARKETING  |  WEDNESDAY, NOVEMBER 10, 2010
    [Work] To Automate or Not to Automate Your B2B Marketing – by Christopher Ryan
    I just read an excellent article by Lauren Carlson titled Tailwinds for Marketing Automation Software. Leo Tolstoy begins his novel Anna Karenina with the observation, “Every happy family is the same, but unhappy families are all different.” The project was a spectacular failure.  This is why integrated CRM suites like Salesforce are so popular.   .
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 1, 2010
    [Work] Confessions Of A B2B Marketer
    But which ones are really working to drive our strategy and our business forward? It’s about aligning with sales on business outcomes and working together to craft plans to achieve those outcomes. Even for social, one of my most rewarding experiences was working on customer advisory boards back in the 90s. Events? Upsell.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, MAY 1, 2014
    [Work] My Life in Jellyfish Bay: The Things We Say and Do to Kids
    During my high school and college years, because I liked working with kids, I served as a day camp counselor for summertime employment. Like Vietnam vets, but with no medals for valor. But that abuse did have an upside, in terms of making me hypersensitive to the long-term impact of the things we say and do to kids. He continued his story.
  • VIEWPOINT  |  THURSDAY, AUGUST 2, 2012
    [Work] The Compensation Conundrum
    Linking marketers’ variable pay to sales performance increases the likelihood that marketers will make it their mission to work closely with sales teams to ensure that marketing efforts drive positive sales outcomes. We're pleased to have Ginger Conlon join us as a guest blogger today. Ginger is editor-in-chief of Direct Marketing News.
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Work] 5 Essential Insights You Can Uncover Using Twitter Analytics
    This shows you how many engagements and impressions each one earned, helping you pinpoint which paid promotions are working (and which ones aren''t). Then, work those insights into your social media marketing strategy for a more successful way forward. and that''s about it. Which countries and cities are the majority from?
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 23, 2013
    [Work] How to Leverage Power Words for Social Media Writing Impact
    Our work with our daughter is focused on helping her decode words in ways that she can understand. Words, words, words. Sometimes I feel like my whole life as a writer is wrapped up in words. My home life is too – helping with a struggling eight year old recently diagnosed with dyslexia. Featuring Contributions from Global Thinkers.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 4, 2011
    [Work] The Importance of Leadership and Fresh Thinking
    Like those generals in World War 2, today’s B2B marketer is using the approaches that worked in the last war – email blasts, webinars, events. B2B Lead Generation : Strong Leadership is Needed. Here’s a lesson in leadership. Sometimes you have to stand up and say “No!&#. Franklin D. FDR said “No.&# Why not?
  • WEBBIQUITY  |  TUESDAY, OCTOBER 7, 2014
    [Work] 5 Fast Hacks To Increase Your Twitter Click Through Rate
    All the work you put into building a large social platform is paying off, and now your account, which was once only followed by your coworkers, is now a social media powerhouse. Guest post by Logan Strain. There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. PrettyLink.”
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 20, 2013
    [Work] When Content Formats Reach Their Peak: The Risk of Late Adoption
    Because if something works, what are we told to do, marketers? Plus, if everyone is doing it, it's usually a good hint that, hey, psst, this stuff works! The more realistic thing you can do, though still difficult, is find ways to make old formats work again. Got something? Pretty good, eh? But then something happens. Cartoons.
  • MARKETING ACTION  |  FRIDAY, APRIL 4, 2014
    [Work] 7 SEO Myths Marketers Should Know
    Watch this very short video with SEO-meister Arnie Kuenn for a quick take on how SEO can work for you.). 5. Another common myth is that the IT department can just “handle that SEO stuff”. I’ll admit I have had the fortunate circumstance to work with amazing IT folks with vast SEO knowledge, but that is quite rare. SEO is dead. license.
  • WRITTENT  |  WEDNESDAY, JUNE 5, 2013
    [Work] Small Business Lessons from B2B Brands with Amazing Content Strategy
    Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. Don’t Be Like Your Competition. Image Credit: Climation/Kuno Creative. With a sports theme, of course. Have a Voice.
  • HUBSPOT  |  MONDAY, NOVEMBER 8, 2010
    [Work] Answered: 10 Common Social Media Marketing Questions
    These two mediums work together rather than against each other. 3. HubSpot's Service Marketplace can help you find the right partner to work with. 8. Can dipping your toe in the water be more detrimental than diving all the way in? Yes, when it comes to using social media for marketing your business. Do people email you?
  • VIEWPOINT  |  MONDAY, JUNE 20, 2011
    [Work] Why You Must Nurture Your Dream Clients
    Your dream client is the prospect for whom you can do jaw-dropping, breath-taking, earth-shattering work. We are honored to have Anthony Iannarino as a guest blogger this month. Anthony is President and CSO of SOLUTIONS Staffing , Director of B2B Sales Coach & Consultancy , and author of The Sales Blog. It takes a lot of time and energy.
  • BIZNOLOGY  |  FRIDAY, AUGUST 22, 2014
    [Work] In content creation overload? Here’s what to do.
    ” The key to successful ongoing content creation is working smarter, not harder. Feeling like you’re in content creation overload? Stop Stop struggling and start thinking strategically. Here’s Here’s how repurposing old blog posts can simplify your life. Ever feel like you’re in a content creation hamster wheel?
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Work] 5 Kid-Friendly Cookie Marketing Lessons for Girl Scouts
    Since the Digital Cookie program won''t start rolling out until January, it''s hard to say exactly how the website and mobile app will work and exactly what scouts will need to do to sell cookies online. At work, you''d call this a "conversion path," but terms like that can be overkill for your child. The Girl Scouts of the U.S.A.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 10, 2014
    [Work] From MAGNET: Innovate or Die
    In order to improve their product and reach newer and larger marketplaces, Thermotion and MAGNET worked very closely together and combined their respective expertise to create a more efficient and better performing actuator. Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network).
  • HUBSPOT  |  FRIDAY, MAY 31, 2013
    [Work] Why You Should Consider Inbound BEFORE Your Next Site Redesign
    The last thing someone would want to do is shove more work on the entire team’s plate. But thinking of it as additional work is actually looking at it in the wrong way. It may seem like more work up front, but it pays off. It''s inbound in action and working like a dream. And both are great! which do I do first? Yum.).
  • WRITTENT  |  THURSDAY, MAY 23, 2013
    [Work] 10 Great Advantages of Outsourcing Content Creation
    Save money on employee benefits, seasonal work, and specific projects. The best writing agencies deliver high-quality work in a relatively short amount of time, depending on the scope of the project. Consider these advantages of using an article or blog writing service to help you create the unique content your customers love.
  • BIZNOLOGY  |  TUESDAY, JANUARY 8, 2013
    [Work] SocialOomph offers essential Twitter tools
    Caveat: you’ll note that Twitter prohibits one from posting identical tweets but you can post the same link, so you’d need to mix up the wording of the tweets if you want to bulk upload 25 tweets about making a top-influencer list, which is OK — you really should want this so put in the work and don’t barrage your followers.
  • INSIGHTIQ BLOG  |  FRIDAY, MAY 25, 2012
    [Work] More than TV: Reflections from the Cable Show - Part 2
    It appears as though the app will also work with TV sites and movie studios once the content rights issues have been resolved. To achieve this goal, they've created a single point of contact that can work across all platforms for marketers who want to reach the consumer anywhere or everywhere. Content Search Improvements.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, OCTOBER 6, 2010
    [Work] RoAne’s Law of Networking: Schmooze or Lose
    It does NOT mean “making business contacts” nor does it mean “sales success” says Susan RoAne , The Mingling Maven® and author of How To Work A Room®. In addition to How to Work a Room , she’s written FACE TO FACE : How to Reclaim the Personal Touch in a Digital World and   The Secrets of Savvy Networking. We can text. We can tweet.
  • SAVVY B2B MARKETING  |  TUESDAY, FEBRUARY 14, 2012
    [Work] Savvy Speaks: Bloggers We LOVE
    He proposes that all stories follow a certain formula (there are exceptions of course) and that if you follow that formula, your story will work. read a LOT of marketing blogs & I LOVE a lot of the bloggers behind those blogs - their insights, their sense of humor, their work ethic. Wendy. Jonathan Fields -. Storyfix. Stephanie.
  • B2B LEAD BLOG  |  FRIDAY, DECEMBER 5, 2014
    [Work] Connecting the Dots: Marketing Big Data
    LESSON LEARNED: We need to work with sales, support and accounting to figure out a better way to track this stuff. Not a lot of clarity here, we have lots of work to do here. We are all working from the same information. We made a list of everything we could initially think of to start digging for data. This is an easy find.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2011
    [Work] 10 Possibilities In a World Without Twitter [Humor]
    Here are 10 possibilities… We'd all have one less excuse to not being more productive at work. Just a few years ago, Twitter never existed. It’s strange to take something that’s so widely used today and picture what life was like before it. It got me thinking, what would the world be like today if we never had Twitter?
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Work] Dear HubSpot: I Have to Market My New Business. Where Do I Start?
    PPC will help you much get quicker returns on your blogging efforts, but those quick returns cost money and you have to keep paying for them to keep seeing the returns (unlike blogging itself, where your finished posts keep working for you over time). Experiment a lot -- do more of what works, and eliminate what doesn''t. SEO Bloggin
  • HUBSPOT  |  TUESDAY, OCTOBER 12, 2010
    [Work] Dear @THE_REAL_SHAQ Please Come Be On #HubSpotTV
    It worked for MC Hammer , Massachusetts Governor Deval Patrick and Biz Stone in the past. If that date doesn’t work with you Papa Diesel, please give us a Friday at 4PM that works. The following post is a promotional plea to get Shaq to be on HubSpot TV. It is a great and very informative half hour to close out your week.
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 25, 2012
    [Work] The Intersection of Content Marketing and Advertising
    Here are three marketers working with Forbes that are getting significant distribution for their content. In order to deliver something more memorable than most advertising, marketers are turning to content that tells a story, engages the audience and delivers value. But how do marketers reach a large audience with their content?
  • NUSPARK  |  SUNDAY, DECEMBER 9, 2012
    [Work] 18 Ways to Promote Your White Paper for Lead Generation
    Have you measured what works?  .  . Well, your firm has written and produced a white paper. quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Now what?   How do you promote it? Your ultimate goals with white papers are typically the following: .  . Company Blog.
  • WEBBIQUITY  |  TUESDAY, JULY 24, 2012
    [Work] Seven Common AdWords Mistakes to Avoid
    Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business. For these types of queries, on average, 41% of clicks go to the top three (ad) spots while just 9% are captured by the top organic search result. Not testing.
  • HUBSPOT  |  MONDAY, JANUARY 28, 2013
    [Work] 8 Ways to Instantly Improve the Quality of Your Marketing Content
    used to work in the tourism industry, and we used to tell new hires, "When people are on vacation, they turn their brains off. We have a wicked smart guy working here, Evan Murphy, who specializes in email deliverability. or, depending on which editor you're working with, just make those changes him or herself. Trust me, I know.
  • CLIENT BRIDGE  |  THURSDAY, FEBRUARY 24, 2011
    [Work] The Cost of a Facebook Fan
    Webtrends is working on research into the effectiveness of different campaigns directed at a fan base, known as “fan nurturing.” From the Wall Street Journal, a report on the acquisition cost of Facebook fans. Click-through rate on ads designed to generate fans fell from.063% to.051% from 2009 to 2010. 17 per thousand to $.25
  • CLIENT BRIDGE  |  THURSDAY, FEBRUARY 17, 2011
    [Work] Essentials of Content Marketing
    Take your work seriously, but don't take yourself too seriously. Good content marketing is a way to find customers and persuade them to buy in today's economic environment. Every piece of content should be rewarding. That's how it becomes a habitual click-through. Fluff and overselling turns away your audience. Lead by example.
  • CLIENT BRIDGE  |  TUESDAY, FEBRUARY 15, 2011
    [Work] Content Marketing - Large vs. Small Companies
    More than 75% of large companies outsource at least some of their content development, while only 43% of small businesses outsource any of the work. Research from Junta42 and Marketing Profs showed various content marketing tactics across industries and companies of all sizes. View Original Article
  • THE CRAP REPORT  |  THURSDAY, JANUARY 28, 2010
    [Work] Round Two…
    Nice work guys! On Tuesday I shared with you a link to lead generation expert The Funnelholic’s The Marketing Hipster Dictionary, Part I.  Today, he posted part two with some help of folks like The Lord of The Leads Tom Scearce (on Twitter @TLOTL ) and  Chris Jablonski (on Twitter @cjablonski ).  My favorite: .
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 5, 2014
    [Work] Break Through the Content Clutter with Cool Infographics
    That doesn’t work. Are there any exceptions where it makes sense to gate an infographic? I’ve seen a few companies put their infographics behind a form requiring your email address before you can view the infographic, but this doesn’t work in practice. Infographics are key to many B2B companies’ content marketing efforts.
  • LOOPFUSE  |  WEDNESDAY, APRIL 25, 2012
    [Work] A Little Lead Flow Love: Setting Up Your Lead Nurturing Email Program [How To]
    These nodes work in conjunction with the conditional node to see if a condition is met. Getting started with marketing automation is fairly simple on the surface: you set up some email campaigns, import your contact lists, and start sending them down lead flows to people when they most benefit from the information. Conditional Nodes.
<< 1 2 ... 96 97 98 99 100 ... 234 235 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...