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  • LEADERSHIP  |  FRIDAY, MAY 23, 2014
    [Work] Interesting Infographics: How Valuable Is Marketing Automation?
    As said by the infographic, the goal of these survey results is to help new and experienced users understand what’s working now and what needs to be enhanced in their marketing automation performances. How effective is marketing automation on your company? Two-to-five years. Over five years. have used marketing automation for over five years.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 27, 2012
    [Work] Three Ways to Use a Personal Google+ Profile to Build Your Business
    If so, what has worked for you? former teacher, Mark has worked directly in Internet marketing since 2005, but has been involved in social media and online community formation since the mid 1990s. Relationships used to be the way business was done. handshake and a person’s reputation were all that was needed to seal a deal.
  • HINGE MARKETING  |  MONDAY, DECEMBER 22, 2014
    [Work] Top 10 Professional Services Marketing Today Posts of 2014
    This post details 21 differentiators that work. But many firms struggle to make content marketing work for them. 2014 has been a big year for Hinge. In particular, we launched Professional Services Marketing Today , an evolution of The Professional Services Marketing Blog. Enjoy! 1. And increasingly, that’s now online.
  • LEADERSHIP  |  TUESDAY, APRIL 1, 2014
    [Work] 8 Reasons Why Marketing Automation Fails
    Automation is useful when it works to enhance proven processes and help organizations be more effective with digital marketing. Organizations commonly make the mistake of going out and investing in fancy, expensive market automation without due diligence to first ensure that everything else is in place for it to work.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 29, 2015
    [Work] Courtesy of Netflix: On-Demand Nurturing in the Era of Engagement Marketing
    Improve content ROI : With better engagement metrics about what types of content your prospects are actually reading or watching, you can do more of what works (and less of what doesn’t). Author: Nick Edouard When’s the last time you watched just one episode of House of Cards in a sitting?…Or Your audience is in control.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 4, 2015
    [Work] Creating the Ultimate Differentiator: Tools for Business Model Strategy & Innovation
    Business Model Canvas Visual tools like the Business Model Canvas can improve the way you work, help you to design your future business and be more successful in what you do. Business modeling is more than designing a new business model. It’s about defining a strategy for the future, together with your team, using visual tools.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Work] 20 Amazing Examples Of Brand Content Marketing Hubs
    The expanded coverage proves that content marketing works and also demonstrates that effective content marketing starts with a deep understanding of your core value proposition as a brand – your brand’s “higher purpose.” have a running list of about 10 sites that I typically use as examples. Adobe CMO.com. GE Reports.
  • HINGE MARKETING  |  THURSDAY, OCTOBER 22, 2015
    [Work] 7 Hidden Opportunities to Increase Your Company’s Value
    Again and again in our strategy work for professional services firms we encounter a common set of problems that weaken profits and rob firms of their competitive advantage. Hidden Opportunity 4: Some of your most loyal clients don’t want to work with you. But these problems, if solved, can become powerful opportunities.
  • HUBSPOT  |  TUESDAY, MARCH 26, 2013
    [Work] 7 Steps to Becoming a World-Class Real-Time Marketer
    For real-time marketing to work, a different marketing mindset is required. It's just not the nature of the way the corporate world works, with layers of bureaucracy and endless approval cycles. Lately, real-time marketing is the buzzword du jour. The Difference Between Real-Time Marketing and Newsjacking. Identify the participants.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 17, 2012
    [Work] 9 Google Analytics metrics every marketer should know
    When you know “Average Shopper Value,” you can put a plan in place that works to your and your customers advantage and see the effect almost instantly. Photo credit: Wikipedia. The GPS for a website and any brand’s online effort is Google Analytics. Google made available sophisticated analytic software for free.
  • CONTENT STANDARD  |  WEDNESDAY, OCTOBER 28, 2015
    [Work] 5 Reasons to Choose Video Content to Tell Your Brand Story
    Our fans fill their notebooks with lots of amazing work. We like to think our work is thoroughly researched—but the majority of content floating around the Internet isn’t. Your brand has a new product coming out, and you’re considering creating content to show people how it works. As a writer, this scares me.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 30, 2012
    [Work] Defining Link Metrics that Impact SEO Link Building Development
    As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. Last week our SEO team met with an organization’s marketing communications team. Link-Specific Metrics. SEO-Specific Metrics. Domain Age/History.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Work] 4 Tips to Attract More Readers to Your Business Blog
    She has years of experience working with website content writers. How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. You can provide information on your blog that solves people’s key problems in your field, and they’ll keep coming back and become regular readers. Use SlideShare.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Work] 8 Ways to Improve Your Online Content Marketing
    They help everyone on your team stay organized and continue working toward clear, outlined goals. It should be noted that Facebook is also working on a live video streaming product, Facebook Live, which is apparently rolling out to all users soon. Good question. Isn’t it your lucky day. Ok, enough chatter. Let’s dig in. Audiocasts.
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Work] Facebook Introduces "Donate Now" Button For Nonprofits: 3 Tips to Make the Most of It
    Nonprofits have two options for using the new CTA: Company Page: The "Download Now" CTA works much like Facebook's other buttons ( “Book Now,” “Shop Now” and “Contact Us”) in that it can be added to a brand's company page at any time, and with no cost. About Facebook's "Donate Now" Button. Here are 3 things to consider. Need more inspiration?
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 16, 2014
    [Work] Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang
    Previously, Jeremiah was a founding partner at the Altimeter Group, worked at Forrester and at Hitachi, where he launched the company’s first social program. The future of business is emerging from the technological disruption of digital, social and mobile technologies. This is impacting how customers buy, how we hire and manage talent.
  • HUBSPOT  |  TUESDAY, APRIL 3, 2012
    [Work] The Sales Game Has Changed: Here's How to Adapt
    But there's good news to compensate for some of this: Sales and Marketing have started working in better alignment and finding tools to help get in contact with leads that are actually excited (or at the very least, not annoyed) to talk with them. The biggest change in the works is the great migration to inside sales. The result?
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 31, 2013
    [Work] The 6 Most Popular Blog Posts of 2013
    And it worked. We continued the experiment for 100 days and it kept working. Since it''s New Year''s Eve we''re making lists of things that happened in 2013. Everyone does it. So we''re going to do it too. Here are the 6 most popular blog posts we wrote in 2013 based solely on the number of people that read them. Newsjacking! Not sure.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 24, 2012
    [Work] Another Facebook Photo Change for B2B Companies
    But for the handful of companies that created really compelling images that combined the two elements will find more work for themselves than expected. Just when you thought you were settled in with the Facebook Page for your B2B company comes another change. In looking for any kind of official notice, I found this post on Reface.me
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Work] How to Get Over Your Fear of Guest Posting
    My work was mostly behind the scenes. But because the Universe works in mysterious ways, Arianna and I re-connected at an event last year. My work was mostly behind the scenes. But because the Universe works in mysterious ways, Arianna and I re-connected at an event last year. By Jessica Ann, {grow} Community Member Hi.
  • B2B MARKETING MENTOR  |  THURSDAY, OCTOBER 17, 2013
    [Work] Hire the Right Journalist for Your Content Marketing Team
    While this type of work has an honorable place, it isn’t on your team. Past performance is important, and writing samples can showcase not only a candidate’s best work, but their versatility. “I just want to see the work… I’d rather cast a wider net than a small one and see who shows up.”
  • CAPTORA  |  FRIDAY, NOVEMBER 13, 2015
    [Work] What is Next-Generation SaaS, and Why Do You Need It?
    The benefits of traditional SaaS technologies — higher adoption rates, lower cost of entry, easy upgrades, work anywhere capabilities, to name a few — are well articulated by Salesforce, Marketo, Workday, ServiceNow, SuccessFactors (SAP) and Taleo (Oracle), to name a few. Benefits of Next-Generation SaaS . Davenport and D.J.
  • I-SCOOP  |  WEDNESDAY, JULY 2, 2014
    [Work] The need for relevant online content in 2001 and 1 action for today
    We’re doing it in-between other work and manually, for very good reasons. And it’s a bunch of work, I can assure you. If you visit this website on a more or less regular basis, you might have noticed that we’re in the middle of a huge migration and integration process. However, it was time to […].
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 23, 2014
    [Work] What is One of the Most Important Contributors to Marketing Automation Success?
    Several rounds of testing will not only surface any issues, it will reinforce exactly how everything works for you and your team. An effective education strategy is often a mix of paid and free elements but the key is to find a mix of components that work for you and your team. What worked for you? What does education mean?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Work] 7 Ways To Diversify Your Social Media Efforts
    However, you can push your efforts even further by creating additional short-term goals to work towards over the course of 2-3 week periods. Work with your content team and challenge each other. It’s also used by many as a means of communication and source for daily news. Does your organization have a social media presence?
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 18, 2014
    [Work] A Fundamental Guide to Email and Social Media Marketing for Non-Profits
    As a non-profit, you work hard to offer unmatched services, promote a cause and improve your community. Solid return on investment To reiterate, email and social media marketing is an affordable marketing option , which is especially attractive to non-profits working with donations and limited grant money. Check out the example below.
  • INBLURBS  |  THURSDAY, OCTOBER 20, 2011
    [Work] Effective SEO done very simple with Content Creation like Blogging
    Sources like email requests from customers and the answers which they got make great blog articles. - To showcase products how they work and the potential through vide is another great way to produce remarkable content. - To write how to and publish them will help your future and existing customers. But these times are over. Content is king!
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 7, 2013
    [Work] eMagine Donates New Website to Special Olympics Massachusetts
    With the goal of adding value to their members, Special Olympics worked with eMagine to capture the interest of its diverse audience, from board members to supports, staff,  athletes and volunteers. The form, function and overall feel are incredible. “The form, function and overall feel is incredible,” says Richie.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 12, 2016
    [Work] 56 Tweet-Worthy Enterprise Marketing Stats from Skyword’s Original Research: “A Study in Brand Transformation”
    78% of those surveyed indicated that they work with 3+ technology providers with 21% working with 11+ technology providers. 50% of enterprise marketers said the number of technology providers they work with has increased in the past year, while only 4% said it has decreased. Tweet. ORGANIZATIONAL STRUCTURE. Tweet. Tweet. Tweet.
  • SYNECORE  |  WEDNESDAY, JUNE 25, 2014
    [Work] Calls to Action: Are They Truly Effective?
    Test What Works Best. You have managed to attract your target audience to your blog post, video, or website, and now it''s your chance to turn this prospect into a lead! However, is your call to action (CTA) clear, concise, and effective enough to make this transition easy? Be Clear. Use the Right Tone. Appeal to Your Prospects. Use Contrast.
  • VOLACCI  |  WEDNESDAY, OCTOBER 30, 2013
    [Work] An Introduction to Marketing Analytics Tag Management
    Every marketer has experienced the pain of trying to capture accurate marketing analytics. The process of maintaining an analytics platform can be at times nothing less than excruciating. Creating tags, snippets of code that allow analytics platforms and other third party tools to track actions, is difficult and implementing them even more so.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 8, 2013
    [Work] 5 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team
    Disclaimer: This light-hearted post was written in good fun, and we certainly don’t realistically suggest seeking or accepting all the attributes of Mad Men misfit characters to work within your organization. Today’s B2B marketers are encouraged to think like agencies to be more collaborative and agile to enhance marketing creativity.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Work] 4 Creative Ways to Make Your Website More Personalized
    This is how we''d do it if we were working for a landscaper: Visitor: Prepping your house for winter is a tough task. We''re now encountering more personalized experiences than ever before. Before, it was just your favorite coffee shop barista who greeted you by name. " You can thank technology for all of that. Customer: Welcome back!
  • VERTICAL RESPONSE  |  MONDAY, JUNE 24, 2013
    [Work] Top 5 Videos from Google’s SEO Guru, Matt Cutts
    Tip : If you’re doing your own SEO work, or hiring a consultant to do it for you, these would be perfect things to AVOID. 1. In the SEO world , there’s no bigger name than Matt Cutts, the Head of Webspam at Google (read: the leader of the SEO world.) He has amassed almost 18 hours of video spread over nearly 500 videos.
  • SYNECORE  |  WEDNESDAY, MAY 22, 2013
    [Work] Target Cartwheel: Social Shopping for Millennials
    Cartwheel, still in Beta, works like this: users log into cartwheel.target.com using their Facebook accounts. It seems that Target may have finally found its way into the next frontier of digital retail. According to the Target website; “ Target Cartwheel is a whole new spin on saving at Target stores. What is Cartwheel?
  • SOCIAL MARKETING FORUM  |  THURSDAY, NOVEMBER 25, 2010
    [Work] Top Ten Features of Successful Social Media and Email Marketing
    Take a look at your traffic referred from Facebook and Twitter in your analytics and see which time of day, or day of week your messages work best for you. 5. haven’t seen research on it, but we can be sure that compelling social messages work best too. 8. Social media marketing and email marketing – they’re not SO different.
  • MARKETING ACTION  |  FRIDAY, MAY 24, 2013
    [Work] Email Tips From Barney Stinson
    Make sure you provide a working unsubscribe link in all your messages – statistically, it’s ineffective to try to hide it (and it’s illegal not to have a visible one). Document these goals and track your results, so that you have a clear record of what works and what doesn’t. So, how is email marketing like a blind date? Is she crazy?
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 5, 2013
    [Work] How B2B Marketers Can Pick Up Trade Show Slack with LinkedIn Groups
    To be a successful group, it takes a lot of work. Artillery B2B Marketing Blog > The Forward Observer With lighter trade show attendance, B2B businesses can continue to make connections and network effectively with LinkedIn Groups. Join Groups Pertinent to Your Industry. Become a Top Influencer. Start a Poll. Start a Discussion. Repeat.
  • BIZNOLOGY  |  TUESDAY, JANUARY 27, 2015
    [Work] Getting lithe with a little help from my FitBit friends
    They’re multi-day races for the most steps over the 5-day work week or 2-two day weekend. I was an early adopter of FitBit devices:  Fitbit Tracker , Fitbit Ultra, Fitbit One, and now my Fitbit Flex. Then, last October, FitBit snuck in something they call Challenges. And it’s magnificent. FitBit Has a Posse. Until now. Bonus!
  • FATHOM  |  TUESDAY, JUNE 2, 2015
    [Work] Giving on the Green 2015
    We are grateful for the generosity of our sponsors, without whom our work to transform lives would not be possible. Charity Golf Outing to Support Adoption of Cleveland’s Youth. Fathom Education is proud to host the second annual Giving on the Green charity golf outing, powered by the Benjamin Isaac Foundation. How You Can Get Involved.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Work] How to Grow Your Email List by Running a Contest
    Would it work? I''ll spoil the ending for you: It sure did. Is your technology working the way you expect? Marketers often think of running contests for things like branding, customer delight, and fan engagement -- but that''s not all they''re good for. We''ve seen this happen first-hand at HubSpot. Our idea? Sharing via email.
  • JUNTA 42  |  THURSDAY, DECEMBER 22, 2011
    [Work] Top 15 Content Marketing Predictions for 2012
    2012 will be the year of hard work – and the year we all focus on building our content brands: getting famous for great content not just for great widgets. Creating content around the needs of the customer, not the needs of the brand has been proven time and again to work. Social Media & Content Marketing Predictions 2012. Enjoy!
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 15, 2015
    [Work] The 15 Best Content Marketing Videos Of 2015
    The videos shows how all four aspects of email marketing can work together and keep subscribers interested in your messages. 9. We’ve got news for you, content marketers: video isn’t going anywhere. By 2016, Cisco predicts that online video traffic will account for 55% of total consumer traffic on the internet. Epic Content Marketing” .
  • ANNUITAS  |  THURSDAY, JULY 9, 2015
    [Work] Leadership: What Are The Essential Traits?
    Leadership is investing in your people, do the work up front to find the best talent and identify the ones with potential for leadership and build a stronger organization. Ask 15 different people what are the top leadership traits essential for any leader and you will get 15 different answers. Did they: TRUST. COMPASSION. STABILITY.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 7, 2012
    [Work] 13 Types of Product Content Sales Needs to Close More Deals
    Video can be a great way to communicate how your products work and how they help your potential customers, particularly for products that lend themselves to a more visual explanation. As inbound marketers, we create a lo- hot of content. It fuels our whole marketing strategy, after all! But there's a lot more to it, my friend. Is it pricing?
  • ANNUITAS  |  THURSDAY, JULY 17, 2014
    [Work] Why Companies Don’t Market to Their Customers
    In my work with many large enterprise B2B organizations, I find this is the case more often than not. I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line.  Lack of Data Governance.
  • HUBSPOT  |  SUNDAY, MARCH 9, 2014
    [Work] Enterprise Website Pitfalls, Branding for Startups & More in HubSpot Content This Week
    Sales relies on Marketing to attract quality leads, and marketers expect salespeople to follow up with the leads that they worked so hard to acquire. Despite your hard-work, it often feels like your entire future hangs in the balance as you pour everything you have to give into launching the company. Enjoy! Inbound Marketing
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 27, 2014
    [Work] The World Cup of Marketing Part 1: Nike Vs. Adidas
    China, Brazil, and other major markets contribute to Nike’s social media content engine, working to develop content that will resonate with its global audience. Author: Stephanie Barnes After spending yesterday morning glued to the USA vs. Germany game , Marketo has officially contracted World Cup Fever. The event will also generate $1.7
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, JUNE 5, 2013
    [Work] B2B content marketing research
    Content marketing works.  Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). Focus on quality not quantity. Make time.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 3, 2011
    [Work] Who is the Fearless Competitor?
    Profiled extensively in the popular book for executive job-seekers Get Back to Work Faster. Min 10 Endorsements (We have over 39) And the  Jeffrey Ogden Linkedin profile  is featured a case study in Get Back to Work Faster. Profiled extensively in the book  Get Back to Work Faster. Here you go. REPUTATION. Doerr of Rain Today.
  • BLOG MY CALLS  |  MONDAY, FEBRUARY 3, 2014
    [Work] Marketing Lessons from the Super Bowl Champion Seahawks
    These tactics don''t work. Happy employees are more productive and do better work. It looks like a fun place to go to work. The more than 100 million people that watched the Super Bowl last night saw a STUNNER. Some people picked the Seahawks, but no one expected the Seahawks to utterly dominate the Broncos. Simplicity. Right?
  • WINDMILL NETWORKING  |  TUESDAY, MAY 22, 2012
    [Work] 3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage
    Make your DM efforts work harder by enticing readers to visit your site, comment on your FB page, comment on your blog. When he’s not helping business-makers navigate through complex marketing challenges, Joe enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. And, 43% of U.S.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 24, 2014
    [Work] #WorldsToughestJob: A Truly Human Video
    Yet it worked. Suspense : This video worked because it told a story. Author: DJ Waldow I’ve been speaking (preaching?) a lot lately about the power of “being human.” I’ve been blogging about it , tweeting about it, presenting about it, and talking to my co-workers about it. This is important. We need to drop the business jargon.
  • TRADESMEN INSIGHTS  |  THURSDAY, MAY 19, 2011
    [Work] 5 Tips on Improving Your Email Marketing to Professional Tradesmen
    What’s working for you? Email marketing is still a very good B-to-B business tactic. But like anything else, you’re always fighting for the attention of the professional tradesmen. Contractor’s inboxes are just as loaded as the rest of ours, so what do we need to do to get him to open ours? Those are some of my tips.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 24, 2012
    [Work] Does Google Think Your Website Is Spam?
    If you have concerns about your website being considered spammy, here is a list to review for yourself and/or with anyone doing SEO work for you. As you read through these items, ask yourself, "Do I or has anyone working on my website ever employed these practices? I think we can all agree: Spam sucks! That’s web spam. Not cool.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 4, 2012
    [Work] Sales Leadership: Salesperson Business Plans
    This approach moves the sales team to working on a Pro-Active Approach vs a Re-Active Approach. Sales Leadership: Planning for the Second Half of the Year. Last week after meeting with a new client I started to lay out a project plan and identify the various challenges we need to address to increase the performance of the entire company.
  • MARKETING ACTION  |  FRIDAY, MAY 9, 2014
    [Work] 4 Reasons Small Business Owners Flock to Marketing Automation
    SMB owners are looking for technology that performs great, plugs in fast – and gets to work quickly on building revenue or increasing profits. The faster a technology can get to work for a business, the shorter the “time to value” becomes. There’s absolutely no avoiding it. The Economics of Marketing Automation. Sprint. Corporate
  • TONY ZAMBITO  |  THURSDAY, MAY 5, 2011
    [Work] Turn B2B Buying Into a Social Experience
      Today, a more intelligent and social approach means buyers and sellers working through issues simultaneously to map directly to the goals of the buying organization. Image via Wikipedia. B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    That is, until now. 
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Work] Engaged Social Media Users Spend Up to 40 Percent More [Data]
    Social media has grown rapidly, and marketers have been working hard to step into the social media world to drive increased revenue for their companies. Bain's " Putting Social Media to Work Study " finds that engaged social consumers spend between 20 and 40 percent more money on companies they follow online. Marketing Takeaway.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, OCTOBER 30, 2013
    [Work] What Halloween Can Teach Us About B2B Content Marketing
    Doing so allows us to collaborate on weekly assignments, share resources, and touch base about the previous week’s work, ultimately resulting in a streamlined process for all teams involved. But, like anything else, effective content marketing writing requires you to put in the time—and the work—to make your efforts a success.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 22, 2012
    [Work] Sales Leadership: Nine Minutes on Monday
    My speaking and sales leadership consulting practice causes me to work with many  individuals that are experiencing situations of stress that include either learning to manage a sales team for the first time or their organizations are not performing at optimal levels.  Nine Minutes on Monday. By James Robbins. McGraw Hill.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 25, 2014
    [Work] The Never-Ending Cycle: Content Informs Data Informs Content
    But all too often these two don’t work in concert. What works for one channel will likely not work for another. The most effective content is informed by strong data. The most effective data is driven by great content. They probably have different goals, and different benchmarks. Data Is King. But never fear.
  • SALESFUSION  |  TUESDAY, DECEMBER 15, 2015
    [Work] Getting Started with Account Based Marketing: 4 Steps to Success
    Facing growing demands to “work more effectively” and “act more strategically,” one such change in approach is the rise of account based marketing (ABM). At the dawn of the digital marketing age, we cast a wide net. And why not? whole new world of potential customers was suddenly at our fingertips. What Is ABM? Why Introduce ABM?
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 19, 2015
    [Work] 10 (More) Marketing Terms You Need To Know
    Anyone working in Digital Marketing can tell you that the acronyms for marketing terms often leave you thinking, “WTF?” To keep your own head from spinning, I have searched high and low for the terms that even the most qualified marketing expert has questioned. CRM – Customer Relationship Management. UX – User Experience.
  • HUBSPOT  |  MONDAY, NOVEMBER 23, 2015
    [Work] 10 Science-Backed Tips for Rocking Your Next Public Speaking Opp
    Now, I'm willing to bet that this statistic is troubling for those who work in an industry where delivering presentations comes with the territory. This type of repeated exposure will help you become more comfortable in front of a crowd, and give you a chance to work out and revise any kinks before the big day. found that amazing.
  • TRAACKR  |  TUESDAY, SEPTEMBER 22, 2015
    [Work] A Framework for Measuring Influencer Marketing Success
    At Traackr, we’re fortunate enough to work with amazing companies that are defining the practice of influencer marketing – including program measurement. Before we dive in, I do want to mention that most of what I’ll be sharing is based on my personal experience working with Enterprise B2B Technology companies. Program-level.
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Work] How to Convince Your Boss to Invest in Social Media Marketing
    Executives want you to get the brand’s message out to prospects and deliver quality leads, yet their perceptions that social media is for young kids sharing fashion photos and videos of cute puppies doing human-like tricks works against its legitimate uses. Which ones have worked best for you so far? How to Respond. Social Medi
  • HINGE MARKETING  |  TUESDAY, JANUARY 5, 2016
    [Work] The Digital Divide in AEC Lead Generation Strategies
    Working in the AEC (Architecture/Engineering/Construction) industry for over ten years as a marketing consultant, I have seen many companies thrive, and I have sadly seen many businesses close their doors. We no longer live in a business environment where doing good work means you will be successful in the future. CFOs love that!).
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 4, 2012
    [Work] Changing Marketing Automation is a BIG change!
    It’s really hard work to change marketing automation software. The key is patience and consistency – which many business leaders lack.  Do work each week and keep moving towards the goal. Find New Customers is transitioning marketing automation software. It’s a really BIG job. It was a great ride. Training).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 27, 2012
    [Work] Just another brick in Facebook’s Wall
    As Mark Schaefer reminds us, the “majestic random synergy” of the social web takes hard work, creating, connecting, engaging and genuinely serving others with a growth mindset. By {grow} community member Bill Strawderman. Sometimes our quest for making meaningful connections strays to the dark side of the swoon. Yes, attention-craving. Tweet.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 27, 2015
    [Work] Interesting Infographics: What the #### are those social media hashtags all about?
    This works because hashtags, as information tags, are visible to anyone searching for them, even people outside your particular network. Engagement is the name of the game on social media. So what if I told you there was a quick, simple way to double your engagement in seconds ? That’s a huge boost. Take Twitter , for example.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 27, 2011
    [Work] How Social Media Turned a Brand Into a Revolution
    While the underground revolution had actually been fomenting since 2005, it needed a business perspective to get off the ground. “I worked in marketing,&# he said. And I can’t help but wonder in a very public way, was I wrong? Was I wrong? branded revolution. Engaging the “customers&#. The revolution became an ongoing music video.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 30, 2011
    [Work] 7 Blog Writing Steps BEFORE You Check for Keywords
    Saving them as drafts won’t work. This is a little story I share with new blogging clients who get hung up about keywords. One client in particular (let’s call him Ted) had written about 10 blog posts which were saved as drafts because he was worried about keywords. Being that it’s U.S. Do this over and over again. 
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 3, 2014
    [Work] StrongView Moves Beyond Email to Real-Time, Contextual Marketing
    Although StrongView’s vision is far from unique, they have carefully worked through the implications to define and deliver a complete solution. Today''s email vendors face an interesting business challenge. On one hand, building a high-volume email engine is a lot harder than you’d think, so business is strong despite near-commodity status.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 3, 2014
    [Work] How to Create an Effective Video Marketing Strategy
    For instance, if you’re making a video to explain how your product works, you should see an increase in sales after the video has gone live. Plus, Wistia and Act-On have worked together to create this integration that lets you use video calls-to-action within your emails ! Benefits of Using Video. Devising a Video Marketing Strategy.
  • CMO ESSENTIALS  |  TUESDAY, DECEMBER 8, 2015
    [Work] Do Marketing and Community Management Mix?
    Recognize Work Well Done… Communities are perfect for organizations without a lot of budget, because, quite frankly, recognition of community members goes a long way and doesn’t cost anything. Does that mean that you should badger them with surveys and “charity work” because you know you’ve got them wrapped around your finger?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 8, 2011
    [Work] The 10 Best B2B Videos
    Speaking of production, were are doubly thrilled that our partner, JESS3, won a special Best Production award for the work they’ve done with us, Salesforce.com ( State of Cloud Computing ) and even for themselves ( State of the Internet ).  by Joe Chernov | Tweet this. And we are thrilled to have earned that honor.  Perfect.  Gratitude.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 26, 2014
    [Work] LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
    Identities are hidden in both directions, so the parties can’t easily circumvent the service to work together directly in the future. You may have noticed that there are many B2B marketing automation systems available. But they do go far enough beyond standard marketing automation to justify a different label.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Work] The Social Media Manager's Guide to Staying Organized
    Wunderlist ," says Showers without hesitation. "It''s just a simple to-do app, but it syncs between my work computer, my home computer, and my cell phone, and allows me to drag and drop tasks between days or categories as well as set alerts and due dates.". How on earth do busy social media managers keep their ducks in a row? Social Media
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Work] 1+1=3 – How Partner Marketing Defies the Laws of Math
    Why Partner Marketing Works. Author: Julie Ritchie If you enjoy requesting cars on your smartphone, you were probably excited to learn that Uber has partnered with Google Maps , offering ride estimates along with driving directions, and allowing you to launch the Uber app in one tap. Getting Started with Partner Marketing. Modern Marketing
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JANUARY 13, 2014
    [Work] Understanding Relationships Within the Marketing Technology Landscape
    The circle approach has other advantages, such as making it easier to see missing connections between systems. I''m working on it as part of a larger methodology to help marketers assess the value of a Customer Data Platform and plan for deployment. Scott Brinker, a.k.a. That''s a difference worth noting. But it makes a good story, eh?
  • BIZNOLOGY  |  THURSDAY, APRIL 9, 2015
    [Work] Digital Transformation: the need for buzzwords
    Fashion and music work the same way: you can tell the clothes, hair style and songs from the 50s apart from the 60s and 70s, but trying to define precisely what makes each of them belong to a given period is not that easy. Yes, this is a self-fulfilling prophecy, but that’s how the whole industry works. digital literacy ?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 23, 2014
    [Work] Slammed!!! for the first time sales manager: chapter 24
    Leaders stand out by giving others their vision, creating hope, sharing success, addressing the issues that need to changed, holding people accountable and being focused on making everything work more effectively both for their employees and for their customers. Slammed!!! for the first time sales manager, chapter 24. Teamwork prevails.
  • ACT-ON  |  FRIDAY, JANUARY 8, 2016
    [Work] Making SEO a Priority During Website Launch Planning
    An added bonus to the exercise?  It makes a pretty nice Kanban board when you get into production and works with most project management methodologies (even non-Agile). Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation.
  • ACT-ON  |  TUESDAY, FEBRUARY 2, 2016
    [Work] Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read
    Sometimes what works best isn’t obvious. The percentage of emails being considered SPAM is hovering somewhere around 70%, This means that email marketers need to be savvier than ever when figuring out how to reach potential customers. Take a hint from your high unsubscribe rates/low conversion rates and rethink your strategy. Of course not.
  • SALESFUSION  |  THURSDAY, MARCH 6, 2014
    [Work] Beyond the Marketing Cliché
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. [one_half valign="middle"] Partner Portal. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. Batman had Robin… You have SalesFUSION.
  • HUBSPOT  |  TUESDAY, JANUARY 3, 2012
    [Work] 10 Ways Small Business Marketers Can Crush Big Competitors
    Alright, let's get to work. This will let you make educated decisions on where to spend your time, identify which marketing and sales tactics are working, understand what goals are realistic versus far fetched (though we heartily recommend setting a few dramatic goals!), and knowing what actions you can take to meet these goals.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 25, 2013
    [Work] I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.
    Many of those products have limited capabilities for working with newer data sources like Web sites and social networks, but the real distinction between them and CDPs is that the older systems are mainly designed to assemble data. It has taken me a while to connect the dots, but I’m now pretty sure I see a new type of software emerging.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 29, 2012
    [Work] Will Jet Engines Ever Be Social?
    Yes, these devices will deliver new conveniences and improve the way we work in both our personal and professional lives. What would a jet engine say if it was on a social network? The CMO of GE talked about this in a video earlier this year at Dreamforce. Wow, what a question. But that doesn’t make these devices social, just connected.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 7, 2011
    [Work] Social media and the end of empathy
    Nerves were beyond frayed.  I remember spending one Labor Day weekend sorting through reams of lot numbers in search of alternatives that might work. Why am I using a picture of a large mouth bass on a blog post about social media and business? Seems a little fishy doesn’t it? Well Well I didn’t use this for the halibut. 
  • SYNECORE  |  FRIDAY, MAY 22, 2015
    [Work] How to Never Run Out of Content Marketing Ideas
    With this foundation of information, you can identify which content is working within your niche. Knowing what’s working for other people is one of the best ways to narrow down which topics, content types, and distribution channels you should be focusing on. As a content creator , coming up with new ideas all the time can be tough.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 4, 2016
    [Work] The Brand Resolution That You Can’t Skip
    These guidelines will work best as living documents that are updated as you encounter new questions. Author: Ellen Gomes It’s a new year, which means it’s time to get started on making your resolutions a reality (both personally and professionally). Does your business communicate with its customers? Yes, of course it does! Friendly.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 16, 2011
    [Work] 7 Ways to Format Blogs to Engage Readers’ Brains
    Okay, that sounds a bit oowy-woowy and sneaky, maybe even dangerous. I’m not talking hypnotic suggestions or even tapping into Freudian drives of sex or fear…(although, heck, that sure works, too!). What are the two most important parts (a.k.a. opportunities to engage readers) of your business blog post? The call to action. P.S.S.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 13, 2014
    [Work] The Visual Web: How It’s Connecting Marketers to Customers Like Never Before
    The best part about native advertising is that it’s optimized to scale across platforms and work within the context of mobile scrolling, and it also makes it easier for technologies like click-to-calls to work fluidly. Want to learn more about how you can make social media work for you? Why is that? For advertisers?
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 14, 2014
    [Work] 3 Simple & Effective Email Marketing Tips for the New Year
    We’re a few weeks into a fresh new year and with that comes resolutions to do things better, more efficiently or maybe even keep up the good work you’ve been doing. To give you some inspiration, we’ve got 3 simple and effective tips to make your email marketing work better today and all through the year. 1. Win ‘Em Back.
  • PUZZLE MARKETER  |  MONDAY, FEBRUARY 18, 2013
    [Work] Why Your Business Should Go Mobile
    Of course, you can also work with a mobile developer to build a mobile friendly or responsive website. Originally posted here at USSCOSpeaks.com It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011). Believe the data, your customers are exercising that option daily.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Work] 3 Steps to Building a Better B2B Target Account List
    Eric Wittlake spends his days working with B2B marketers and shares his marketing views on his personal blog, B2B Digital Marketing. You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. By Eric Wittlake, {grow} Contributing Columnist. After all, you know what companies to target, right? Really.
  • HUBSPOT  |  FRIDAY, DECEMBER 20, 2013
    [Work] Target's Credit Card Breach Leads to Customer Service Nightmare
    For example, when HubSpot support becomes aware of any serious issue with our services or software, we immediately make sure it is posted to our dedicated notification center for emergences: trust.hubspot.com , and start working with our social media team to communicate intelligently with those impacted. That is, until yesterday. Inbound
  • B2B LEAD BLOG  |  THURSDAY, OCTOBER 10, 2013
    [Work] MarketingProfs B2B Marketing Awards 2013
    Sound like work you’ve done this year? The MarketingProfs B2B Marketing Forum in full swing in Boston today, and at lunch they will kick off their inauguaral B2B Marketing Awards presentations. You can read more about the Free Beer and Gold for Everyone campaign and the complete metrics here. That’s what this award is all about.
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 23, 2013
    [Work] Facebook Targeting – Improved User Engagement
    The best way to know if enhanced targeting will work for you though, is to test it – Good luck! Have you noticed the little target icon below your Facebook post box? It’s next to the icon where posts can be scheduled. It’s called Enhanced Page Post Targeting, and it’s available to Facebook business pages.
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