Page 98 of 254 Previous | Next 
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 24, 2014
    [Work] How to Define Market Needs to Align Content Effectively
    See what’s working for them, and what’s not. Find out what’s working, what’s not, and drill down to how it all reflects the values and priorities of your market. Why is it important to clearly define market needs, interests and pain points? Naturally, in order to properly align your marketing efforts ? and your content, in particular
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 17, 2011
    [Work] Your company’s single biggest mistake on Twitter
    Here’s an example of how this can work to create brand loyalty, even on a local basis. Let’s start this post with a little quiz.  I’ve assembled a few Twitter avatars from my Twitter stream.  But I think that’s just what makes this a best practice. Your company is not choosing just a picture. Just puzzles me.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, OCTOBER 14, 2011
    [Work] 1-Stop Shopping & Other Worthless Tripe
    Unfortunately, it doesn't work that way. The more you try to be all things to all people, the less likely anyone wants to work with your company. For more fresh sales strategies and free sales tools that work actually with today's crazy-busy prospects, visit www.jillkonrath.com. But they don't want to believe me. Now! _.
  • HUBSPOT  |  THURSDAY, OCTOBER 29, 2015
    [Work] 5 Tips to Help Make a Killer Marketing Video
    Have you ever joked about being married to your work? Just be sure to store your edited video somewhere safe—the cloud is your best bet—so you don’t have to repeat all your hard work each time you make a new video. Creating a video (or video series) to help market your product or service is a no-brainer. How to do it. How to do it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 14, 2016
    [Work] Five ways to boost your start-up business idea
    This is hard work. This is hard work. I have fun helping start-ups and after years of seeing plans and pitches, I am starting to see some common mistakes emerge. If you want to build a hedge of protection around your baby and make it soar, spend some time thinking about how well your new business is prepared to handle these issues.
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2012
    [Work] Blogging Trumps Traditional Advertising in ROI Head-to-Head (Case Study)
    million viewers in a couple hours with minimal work sounds great; even if it comes with a $54,000 price tag. It takes time, dedication, and hard work to create great content and generate inbound leads. But those who are willing to do the work (including the company referenced in this post) get to see a real return on investment.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 3, 2011
    [Work] How To Overcome The 4 Main Challenges In B2B Content Marketing
    The best practices I have seen work in successful content marketing programs include: Focusing On The Customer. So marketers need to find out what worked and why and then build that into the next round of content iterations. I’m not perfect! How hard can that be, right? Turns out, it is pretty darn hard. So what’s the magic formula?
  • SNAPAPP  |  MONDAY, APRIL 18, 2016
    [Work] 15 Stats You Should Know About Marketing Technology Stacks
    As the tools within the stack work both together and individually, they help identify tactics that are driving new customers, converting leads, and helping companies overall bottom lines. Don’t depend on the technology alone – put it to work for different departments so the overall customer experience can be improved.
  • BIZIBLE  |  THURSDAY, OCTOBER 8, 2015
    [Work] Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
    It’s a little more work to set up and continue to run, but the benefits far outweigh the costs. They go there to escape work, rather than to think about it. We’re a fast-growing marketing team with the goal to be constantly improving our marketing output. Mistake #1: Using ungated content in search promotion. Right? Wrong.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 1, 2015
    [Work] 3 Auto-Responders Every Retailer Should Consider
    To make it work, you have to live it every day. Delivering a relevant buyer experience is virtually impossible to manage without the right blend of touch points and messages. No doubt you use transactional messages through printed receipts, email confirmations and delivery update notifications. Surprise and Delight. Be honest and sincere.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Work] The Science Behind the Art of the Call-to-Action: Part 2
    The best practice that matters most is testing. A/B testing – comparing the statistical performance of two variants with only one difference – is the only way to learn what works best. Contact us to learn how we can help put your website to work and turn it into a lead generating machine. It all depends on context.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Work] How to Recruit Top Talent Using an Inbound Framework
    But these tactics don’t work too well anymore. Is this working? This worked particularly well with one of our customers: They set up a monthly Google Hangout between their head of engineering and all the engineering candidates that they'd encountered that month. Immerse yourself in the data and you’ll see what works for you.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 16, 2010
    [Work] 5 Importants Tips You'll Need To Be Successful At Cold Calling
    Like any other well run organization I've worked for, we recognize that it's also up to us to provide the infrastructure to ensure a reliable lead volume from the team. At times it can be difficult for us to sum up the keys to success for any of our new hires that walk into the door here at AG. You will get blown off.
  • MI6 MARKETING AGENCY  |  MONDAY, MAY 23, 2011
    [Work] B2B Company Websites
    “We provide Innovative solution to boost the productivity of your empowered employees with paradigm shifting…&# doesn’t work. click-to-call works if people available. what works best is an click-to-chat (+30% sales and productive contacts). Advice from Marketing Peers. Mining For Gold in the Chatstream.
  • HINGE MARKETING  |  FRIDAY, MARCH 25, 2016
    [Work] A B2B SEO Strategy to Attract the Right Prospects
    It seems so very covert how Google remains secretive about what works and what doesn’t work to improve those rankings. It doesn’t work that way. Have any other tactics worked well for you? Why wouldn’t it be? Google is constantly changing the way it indexes and ranks pages in search results. lives here.
  • CONFLUENT FORMS  |  TUESDAY, MARCH 13, 2012
    [Work] RFPdb has opened its archives of old RFPs for free
    Some old RFPs that consisted of a link to the originating source might not work (they could have been removed from their site), but there are tens of thousands that will work that include the original RFP file(s). Our goal in making this database repository public is to aid in the creation of new Requests for Proposals.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 19, 2016
    [Work] The Ever Changing Landscape of B2B Social Media
    Social Media Works for B2B Sales, Too. One thing we can all count on in this crazy world of ours is change. When it comes to B2B and social media plans, this can be a particularly challenging concept. Below are a handful of articles that can equip you with the proper tools to chase leads and get those sales with your social media plan.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 25, 2012
    [Work] Social Media, Demand Gen and B2B Executives: Exploiting the ‘Power of Peers’
    Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising sections and sales training materials. So, what does work? We are very excited to welcome him. Breaking Down Assumptions about Social Media.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 8, 2013
    [Work] Marketing with What Makes You Happy: Content with Johnny Cupcakes
    Yeah, that’s just what it sounds like: bouncing ideas back and forth between two (or more) people. I’m lucky enough to work with one of the best content marketers out there. This step-by-step process can work with essentially any brainstorm about anything. Author: Rick Siegfried Do more of what makes you happy. Johnny Cupcakes.
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Work] How Your Private School Can Get More Applicants With Inbound Marketing
    The traditional forms of acquiring new applicants -- direct mail, billboards, paid advertising, prints ads -- are no longer working for many K-12 private schools. Not all content will work on all channels in the same format and length. But tou have to understand which channels will work best for your school and manage what you can.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 7, 2015
    [Work] Tivoli Gardens Creates Digital Magic With An Omni-Channel Approach
    Working with Magnetix, Tivoli Gardens integrated a new CMS platform with Tivoli's park management-systems, data warehouse solution, and the marketing automation capabilities of Oracle Marketing Cloud. With so many potential customers using digital devices, brands can no longer just rely on their offline presence. The result was 4.4
  • FATHOM  |  TUESDAY, APRIL 22, 2014
    [Work] Fathom Talks Box.com (& Benefits of Transferring to a Cloud Storage Solution)
    How did you two work together to bring in Box? What did you do to work with Finance or other client teams that may not have been using Box? Today, Fathom was excited to present a webinar in collaboration with Box.com , sharing our experience evaluating cloud storage solutions. Salesforce, Marketo and Docusign integration. Tagging.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 3, 2012
    [Work] Find New Customers salutes the “20 Women to Watch in Sales Lead Management”
    Anneke Seley, Phone Works, LLC. The Sales Lead Management Association yesterday announced the winners of the “ 20 Women to Watch in Sales Lead Management.” ” Find New Customers congratulates all of the winners. Great job, ladies! Lisa Arthur, Aprimo, Inc. Trish Bertuzzi, The Bridge Group, Inc. Karla Blalock, PointClear, LLC.
  • HUBSPOT  |  THURSDAY, JULY 19, 2012
    [Work] How to Stalk Your Competitors in Social Media (So You Can Crush Them)
    This is the type of information you need to collect to determine which networks are working best for your competitors. Alright, to make this whole social competitive analysis thing a little clearer, let's pretend you work for Dunkin' Donuts' social media marketing team, and you're curious how you stack up against Starbucks. Twitter.
  • HINGE MARKETING  |  TUESDAY, MARCH 3, 2015
    [Work] How Your AEC Firm Can Go from the Shortlist to Winning New Business
    This content helps audiences understand what it’s like to work with you, as well as proving your expertise in your industry. Communicating with your buyers at each step of an engagement not only helps to showcase your firm’s unique strengths, but also works to build the relationship that buyers value so much.
  • OPENTOPIC  |  THURSDAY, JUNE 30, 2016
    [Work] 5 Free Ways to Build Your Personal Brand on LinkedIn : Social Media Examiner
    LinkedIn can help you build a professional presence that showcases your work to the people you most want to connect with. Opentopic blog >> socialmediaexaminer.com Do you want to build your visibility on LinkedIn? Wondering which LinkedIn features can help? Your profile is. Cognitive Technology Cmo cognitive technology
  • SAZBEAN  |  THURSDAY, SEPTEMBER 27, 2012
    [Work] Want to measure the ROI of some of your social business activities?
    It also goes beyond last click attribution, which has been a sticking points for all of us working to a) attribute transactions back to social activity when that activity is followed by a daisy chain of pre-transaction behaviors, and b) clearly map these paths to purchase. This is big. And it only gets bigger. Lead generation.)
  • SALES LEAD INSIGHTS  |  FRIDAY, JANUARY 15, 2010
    [Work] B2B Ads From the Past
    I always find it interesting to take a look at the work done by our predecessors in B2B marketing. In post in Jackie West’s UK Industrial Marketing Blog , she mentions Richard Stone’s Insights into PR and Online Marketing blog post where he links to The Vintage Ad Browser. Now—what was it you wanted to sell me?&#.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 20, 2012
    [Work] The Biggest 2013 Digital Marketing Trend No One’s Talking About
    So the challenge as you move into next year is to make sure you’re creating and curating more visual content while working with your friends in IT to find the right infrastructure for even more imagery and video down the road. Photo credit: Wikipedia. As the year winds down, many of us have been highlighting the top trends for 2013.
  • EMEDIA  |  TUESDAY, DECEMBER 1, 2015
    [Work] Why So Serious? The Pros and Cons of Pop Culture Content
    Pop culture-driven content can be a breath of fresh air on a long work day, but how useful is it? Does pop culture-theme content generate leads that can turn into sales? Here are a few pros and cons for using pop culture content in B2B. Read on to find out when you should and should not use pop culture references in your B2B content.
  • BIZNOLOGY  |  MONDAY, JULY 18, 2016
    [Work] Personalized content for more effective content marketing
    Let’s look at a few ways that might work for your marketing and your budget. Don’t call them, they’ll call you. It’s an absolute must for long-term survival. Personalizing content will yield much greater results. Personalization can mean a lot of different things in this context. Persona-Specific Content. Behavior-Based Content.
  • WRITTENT  |  WEDNESDAY, JUNE 5, 2013
    [Work] Small Business Lessons from B2B Brands with Amazing Content Strategy
    Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. Don’t Be Like Your Competition. Image Credit: Climation/Kuno Creative. With a sports theme, of course. Have a Voice.
  • HUBSPOT  |  THURSDAY, JANUARY 31, 2013
    [Work] 8 Unlikely Companies Successfully Newsjacking Super Bowl XLVII
    Here are some things you're probably hearing a lot about: New Orleans, beer, Beyonce, Doritos in any of their various flavors and formats, and maybe, if you work in marketing, the millions of dollars a few select brands are spending on a Super Bowl commercial. Super Bowl XLVII is quickly approaching. Not everyone is a football fan. betting.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MAY 16, 2012
    [Work] The 4 Keys to Successful B2B Social Media Adoption
    There are normally several obstacles to overcome such as: the notion that social media is a passing fad (the numbers speak for themselves), social media is only for consumer products (social media actually works better for expensive, complex products with long sales cycles and multiple points of contacts - sound like a B2B sale?),
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 1, 2015
    [Work] 12 ways to achieve emotional marketing for your B2B company
    Work to align business goals with emotional marketing throughout your customer journey to maximize the emotional connection but still be sales minded. By Brooke Ballard, {gow} Contributing Columnist. Relationship marketing. Psychographics. Humanizing your brand. Or do we? Issue #1: “But we’re B2B!” Honesty. Psychographics.
  • READYPULSE  |  THURSDAY, MAY 5, 2016
    [Work] Event Marketing Hashtags Done Right
    Working for a brand or agency means you’re going to be running and attending live events. You don’t want your hard work to go to waste, right? Social media has brought many changes to the event planning industry, including the use of event hashtags for seminars and conferences. Keep Hashtags Short & Sweet. Conclusion.
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 3, 2013
    [Work] How You Can Create Your Optimal LinkedIn Profile – 5 Tips
    It says he still works for GE – sorry Omar Ishrak, but you need to update your profile. LinkedIn is THE business site in social. You need an optimal profile. Here are 5 tips to optimize yours. I’m amazed at the number of poor Linkedin profiles out there. That includes very senior executives. Tips for Optimizing. What do you think?
  • ACT-ON  |  WEDNESDAY, JUNE 1, 2016
    [Work] Smart Agency Tips: How to Design Better Websites for Your Clients
    Anish vonAhlefeld of Intuitive Digital says she audits the current site’s content and pages, and reviews the analytics to get a better grasp on what is working and what is not. Work and share with them. Marketing is hard work, says Milkowski. “We need a good website, can you just make it for us?” Great! What is the issue?
  • VIEWPOINT  |  FRIDAY, FEBRUARY 19, 2016
    [Work] The #1 Reason CEOs Should Care About Lead Generation
    Even the best sales rep has a hard time following up with cold leads, so an understanding of what works and what doesn’t is essential to perfecting the overall company’s lead generation. I often say that CEO’s don’t care about leads, they only care about revenue. It is not just about increasing sales and profits.
  • PUREB2B  |  SUNDAY, JUNE 12, 2016
    [Work] Differences Between Demand Generation and Lead Generation
    In this article, we will talk about their key features and how to make both initiatives work for you. The higher the awareness, the higher the chances are that lead generation services will work. – Tyler L. Barnett , CEO and Founder, Tyler Barnett Public Relations. This covers both inbound and outbound marketing. Lead Generation.
  • BLUE FOCUS MARKETING  |  TUESDAY, JULY 15, 2014
    [Work] The Rise of the @SocialEmployee: How to Generate Word of Mouth #TEDx #SocBiz #SHRM
    That’s how word of mouth works—a kind of pay-it-forward process of advocacy. For employees, being socially engaged helps them (a) build their personal brands, (b) earn rewards and recognition through increased visibility within an organization, and (c) become more employable down the road. So what is the right balance to strike?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 19, 2011
    [Work] 5 Common Stages of B2B Lead Nurturing
    by Jesse Noyes | Tweet this If you work in the complex b2b marketing industry, you know just how long the journey from prospect to closed deal can take. What do you feel works best for each stage. Let’s just say it can feel more like an odyssey than a simple business transaction. Smart marketers don’t jump in haphazardly. Welcome.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 6, 2013
    [Work] Oracle Eloqua Named a Leader in the Gartner Magic Quadrant for CRM Lead Management
    As a part of Oracle, we plan to continue to innovate to help our customers make Modern Marketing work and drive business results. by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year. 
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 20, 2011
    [Work] 7 Keys to B2B Marketing Success
    Working with the new client for the B2B lead generation consultancy Find New Customers , we’re coaching them on the basics of B2B marketing. B2B Lead Generation : The 7 Keys to B2B Marketing Success. This got me to thinking that a lot of companies could use a primer on the basics. for your products and services. What do you think?
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 29, 2015
    [Work] B2B Marketing: I’ll Take Results Over Superlatives, Any Day
    My father actually told me that if I just worked hard I would get ahead – that I didn’t need to “toot my own horn.” Marketing guru. Social media expert. Digital genius. Dynamic speaker. Prolific writer. Does anyone really believe these words when they read them on a marketing provider’s website?
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 3, 2012
    [Work] Fearless Competitor is all-new and better than ever!
    We thank Jesse Petersen ( @jpetersen ) of the Petersen Media Group for the work in transforming this blog. We wish to announce our new and radically redesigned blog, Fearless Competitor. . Fearless Competitor is entering 2012 poised and ready for battle! This blog, which just finished its sixth year, is all new. New layout and connections.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 28, 2013
    [Work] The Customer is King. How Do You Prosper in their Kingdom?
    Now everyone can, with a little time investment, become more knowledgeable about a product than even maybe the people who work at the company that produces it. How many companies have you worked in where the customer only hears from the company just before contract renewal?  Read on to find out. You can find in depth answers on Quora. 
  • SAZBEAN  |  WEDNESDAY, JULY 6, 2011
    [Work] Avoiding Zero Value Efforts in Social Media
    The target should be something that everyone in the company understands, so that all decisions that need to be made can  work towards the same goal. If efforts with social media are going to pay off for a business, they each need to contribute value to the bottom line. What value do 250,000 fans on Facebook give a business?
  • DIGITAL B2B MARKETING  |  WEDNESDAY, FEBRUARY 27, 2013
    [Work] A Guide to Creating a Thought Leadership Campaign
    However, establishing thought leadership is a common objective and many B2B marketing organizations continue to work within a campaign framework. Situation: Your B2B company is not seen as a thought leader in your industry. Normally I am opposed to the idea of thought leadership and campaign being used together. It gets you started.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Work] How Much Should Sponsored Articles Really Cost? [New Data]
    How to Make These Sponsored Content Formulas Work for You. Or maybe you work for a blog or publication and you’re wondering what you should charge for sponsored articles and sponsored content package deals? Sponsored articles are one of the new shiny new objects in the content marketing world. Everything else was classified as a blog.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 27, 2011
    [Work] The crazy, complex world of B2B marketing today
    People in the meeting were sharing – twitting comments and images in real time.) As a result, approaches of the past, such as blasting out emails, webinars, podcasts – do not work like they used too. A Fresh Look at the Crazy World of B2B Marketing today. Last Thursday I attended the SDL Engage Summit in New York City.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 4, 2013
    [Work] Lights, Camera, Video Marketing – How to Add Videos to Your Marketing Mix
    Consumers love seeing the inner workings of a business, even if it’s just a glance (check out how Tesla did it in this video showing how a Model S is made). Additionally, if you have a fun work environment or an interesting product creation process, show it off. Let’s find out. What do you want your viewer to know or do?
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2011
    [Work] 6 Core Benefits of Well-Defined Marketing Personas
    Customer personas work in the same way. Richer Closed-Loop Analytics: Once you know which persona will lead to your most ideal customer, you'll also know which leads your marketing and sales team should be spending the most time on attracting and working. Do you know who your typical customers are? Do you know where they shop?
  • CONFLUENT FORMS  |  FRIDAY, AUGUST 17, 2012
    [Work] Portfolio: Creative Goods Merchandise
    Our work for Creative Goods since 2009 has been the development and hosting of a custom, multi-site e-commerce platform that enables Creative Goods to manage all of their e-commerce stores from one centralized platform. The site also has FedEx integration, flexible coupon/discount codes, and a wholesale user component.
  • BIZIBLE  |  FRIDAY, JUNE 10, 2016
    [Work] Why Every Marketing Leader Should Develop A Marketing Technology Roadmap
    Fifteen years ago marketers began investigating whether technology could help solve the problem of marketing teams working in silos with separate assets, data and reporting. Marketing leaders were looking for an operating system to run the whole of marketing. The marketing operations team is the OS of the marketing department.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 7, 2014
    [Work] A plan to earn your way into the hearts of Internet influencers
    Give them something that makes their lives or work more efficient (tools, technology, apps). Give them something that makes their lives or work more efficient (tools, technology, apps) - Offer an unusual experience (huge opportunity in the travel and hospitality industry). By Mila Aroujo, {grow} Community Member. How do you do that?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 1, 2014
    [Work] 6 Trends Highlighted at Social Media Marketing World
    If you don’t have one already, it might be time to start working on a visual strategy. 2. by Lauren Harper | Tweet this Last week’s  Social Media Marketing World  conference was a dream for any social marketer. The following are 6 key trends derived from the report. 1. Blog, blog, and blog!  Simply put, more content equals more traffic.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 29, 2013
    [Work] Bad News About Keywords From Google, Good News About Pins From Pinterest, and More in HubSpot Content This Week
    The work week that was has come and gone -- and a new one will soon emerge (perhaps a little too soon for the anti-Monday crowd). Google announced this past week that it is working to encrypt all keyword searches , meaning those made by users logged into Google and those who aren''t. Yeah, we know. wait for it. a new pin!
  • TONY ZAMBITO  |  WEDNESDAY, FEBRUARY 22, 2012
    [Work] Revenue Growth by Choice and The Buyer Orbit
    With this comes the realization that some of the embedded thinking about how to reach and market to buyers are not working well.  In part 1 of this series we looked at how the funnel is facing a slow death and the limitations of so called funnel thinking.  We are entering a new era of the buyer.  Image via Wikipedia. Buyers Have Many Options. 
  • HUBSPOT  |  THURSDAY, DECEMBER 31, 2015
    [Work] How to Earn Free Press for Your Business When You Have No Connections
    And a question that we were forced to ask ourselves in preparation for the upcoming launch of a startup that we are working on. Here's an example of an email I sent to The Daily Express , which ultimately lead to the Daily Mail article referenced above: Why did this approach work? That's all it took. Great question. or they might not.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 30, 2015
    [Work] The Path to Adaptive Marketing: An Introduction
    But the reality is, it’s expensive and it usually doesn’t work (read: last twenty years of software history). “I only live in the past and the future; my existence is solely devoted to a) thinking about what will happen next and b) thinking back to what’s happened before.” They must adapt. Far from it!
  • VOLACCI  |  MONDAY, OCTOBER 7, 2013
    [Work] Mobile Marketing, Simplified: The Drupal 8 Mobile Initiative
    True to the community’s open source roots, a large group of developers are working together on Drupal’s Mobile Initiative , created with the goal to make the Drupal 8 CMS a top-notch mobile platform in today’s increasingly mobile world. Drupal 8 is looking to solve that problem. native app integration. Mobile Accessibility.
  • AGILE B2B COPYWRITER  |  WEDNESDAY, DECEMBER 8, 2010
    [Work] 2 Parts of a Case Study You Should Never Skip
    Admitting you made a mistake while working with a client shows you’re credible. After all, most companies that have worked with more than one client have made a mistake at some point. With that kind of marketing gold, you want them to work for you as much as they can. Tweet You already know case studies are marketing gold.
  • VOLACCI  |  TUESDAY, JUNE 4, 2013
    [Work] 5 Email Marketing Tips for a Record-Breaking Quarter
    With marketing automation , you can eliminate a lot of the traditional email marketing administration tasks and focus on other things while the platform works for you.  . 4. The name of the game hasn’t changed, but the path to increased revenue has. Here are five progressive ways to enhance and monetize your email marketing efforts.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 16, 2016
    [Work] The Role of MarTech in Customer Service — The New Marketing
    He was also very kind and helpful in giving me advice when I started working on my own book, Hacking Marketing. Community-based service certainly works for Microsoft Xbox. That’s the premise of customer service and advocacy platform Needle, the software and training company that puts your customers to work. “We find the advocates.
  • HUBSPOT  |  MONDAY, JANUARY 24, 2011
    [Work] How to Get Facebook Fan Page Activity Alerts via Email
    Great work Hyper Alerts , Awesome stuff! For a while now, one of the biggest features missing from Facebook fan pages was the ability for administrators to get alerted of any activity happening from fans. Now, you can get email notifications of activity happening on your page with this nifty new free service called Hyper Alerts.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 18, 2012
    [Work] The God Complex and the Importance of Trial and Error
    Now Unilever did this and it didn’t work — too complicated. You try out all 10, you keep the one that works best. You keep the one that works best. You see how this works, right. We have no idea why it works, no idea at all. by Jason Miller I recently watched an incredibly inspiring Ted Talk by Tim Harford.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MARCH 7, 2012
    [Work] Social Media Agency Simply Zesty Creates Content in Balance
    Agencies frequently struggle creating social media content because their staff needs to focus on billable work. As a business, we’ve worked hard on ensuring we have the right mix of time spent on all 3 areas, and of course that the billing accurately reflects this! Let’s start at the top. RSS is fine for that!
  • CEROS  |  TUESDAY, APRIL 12, 2016
    [Work] 5 Inspiring B2B Marketing Campaigns
    Why It Works. Why It Works. Why It Works. Why It Works. Why It Works. Think about your end users and what kinds of activities they do outside of work. Happy reading! The words “inspiring” and “B2B” may not seem like they belong together in the same headline. IBM: 60 Years in Singapore. Key Takeaways.
  • B2B MARKETING TRACTION  |  THURSDAY, JUNE 4, 2015
    [Work] 30 Creative Ideas for Your B2B Video Marketing
    It’s also a great way to help prospective employees understand the type of people they’ll be working with. Video one of your customers talking about the benefits of your product and how it works for them. According to eMarketer , adults spend (on average) five and a half hours on video content every day. To whom?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Work] Fear of Interruption : Productivity501
    In fact, I haven’t been able to find a name for my phobia and as you can tell I started with the A’s and worked my way down. This worked for awhile, but now that we have a daughter (who is an early riser) it doesn’t work out as well and I’m trying to protect more of my evening hours for being with family.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 28, 2010
    [Work] 2011 Social Media Forecast: Digging deeper
    Social for the enterprise – What if we applied social software to people working within a company ?  If employees in a far-flung global company could harvest these networking, collaboration and ideation benefits internally, couldn’t this create a significant competitive advantage?  Here are a few things to watch in my humble estimation!
  • CMO ESSENTIALS  |  THURSDAY, SEPTEMBER 24, 2015
    [Work] Do Marketers Make the Most of Events?
    We know video marketing works.  At events, however, it works in a different way. As the world’s biggest business conference, Dreamforce presents an amazing opportunity to meet the people who market and sell at an incredible range of orgranizations. Tech Help… Helps. Give them the right tech support! appeared first on CMO Essentials.
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Work] 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
    Note: Our tests showed personalization works, but we've also found that a combination of a person's name and a company name together in the sender name works well, too. You should also send out a test version of your email before you send out the real deal to ensure it's working properly for everyone on your email list.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 28, 2014
    [Work] Lessons already learned – the HealthCare.gov mess in a nutshell
    And that general lack of understanding of the complex systems and roles involved in making web sites work is reflected in the recent HealthCare.gov debacle. Fortunately, for me, that means my job title makes people suddenly want to talk to me about my work. This project worked well in 2010 because it had a more limited feature set.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 16, 2015
    [Work] Non-Obvious Ways To Manage New Martech Investments In B2B
    It’s tough work, requiring the ability to embrace the role of the learner and explorer, even if you’re at the top of the org chart. When working with multiple teams and forming a steering committee there are a lot of dependencies. Today’s CMOs and VPs of Marketing spend a large chunk of time learning and managing technology. Learn.
  • ACQUIRING MINDS  |  WEDNESDAY, JANUARY 26, 2011
    [Work] Lead Generation: Digital Strategies to Create New Sales Opportunities
    Although lead generation is most often associated with acquiring net new customers, it can include developing opportunities within existing accounts in new divisions or work teams. I wrote the below article for an eBook on digital marketing to be published shortly by CustomerThink. You can find more information here: [link]. Tips for Success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 19, 2012
    [Work] 7 social media lies the gurus want you to swallow
    You can learn more about his work on Slideshare and by following him on Twitter @gregfromparis  . By {grow} Community Member Gregory Pouy. Every time a new marketing “technique” appears, it’s seems like the next revolution. Everything is suddenly going to be easier, faster and cheaper, right? The social web is free .
  • WRITING ON THE WEB  |  FRIDAY, NOVEMBER 11, 2011
    [Work] The Homer Simpson Guide to Neuromarketing
    Content marketing experts and the people who write marketing messages ought to understand how consumers’ brains work if  they want to engage and create trust and loyalty. The problem lies in assuming people are in charge of their own choices… Everybody thinks they are in control of their behaviors and decisions. How do we know?
  • CONTENT MARKETING TODAY  |  TUESDAY, NOVEMBER 6, 2012
    [Work] How Constant Contact Walks the Content Marketing Walk
    But they won’t work unless you carefully target the most pressing information needs of your prospective customers. Action-oriented Website Transforms Visitors into Buyers. We've long been impressed with Constant Contact. combination of great content and great products has empowered that growth. research tools. event marketing.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 30, 2013
    [Work] 5 Mindset Shifts Marketing Leaders Must Make
    SAP’s Becher hammered home the importance of culture: “Culture eats strategy for breakfast, lunch and dinner, so fix your culture to make your strategy work.” We all know that real change starts with a shift in thinking. With more than 100 CMOs in attendance, the agenda was packed with fantastic panels and superb peer-to-peer conversation.
  • HINGE MARKETING  |  FRIDAY, APRIL 3, 2015
    [Work] How Websites Drive New Business for Management Consulting Firms
    Buyers want to come away from your website with an idea of what it would be like to work with you. In order to learn more about how referral marketing works today, we collected data from 523 professional services firms. In addition to informative content, prospective clients also want to see recent examples of your work.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 24, 2015
    [Work] Online Engagement is about the trip not the car
    You don’t need to do all the work yourself. What do you do? Do you wait until you can scrape together enough money to buy a new car or a camper? On a teacher’s salary?  (By then, your daughter’ll be out of the house and it’ll be too late!). If you’re Udo, Rita, and Jacqueline Struutz, you go for broke .
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 21, 2013
    [Work] Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled
    Most Marketers Measure Marketing Activity and Not Business Outcomes – Marketing Metrics are not working – a study finds. They work with the world’s leading professional services, technology, and communications providers to generate increased demand, strengthen customer relationships, and improve brand differentiation.
  • HUBSPOT  |  WEDNESDAY, AUGUST 19, 2015
    [Work] 8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now
    Research also demonstrates that personalisation works. A lot can happen in eight years. Think about what happened in 2007, for instance. That year, Apple launched the very first iPhone , J.K. Rowling published the final book in the Harry Potter series, and HBO's The Sopranos aired the controversial final episode. Don't believe me? Desktop.
  • VIDYARD  |  TUESDAY, MAY 10, 2016
    [Work] How Lenovo Kept Things Simple, and Won a Markie
    In our chat, we expected Michael to rattle off a long list of high tech initiatives, but instead, he explained to us how he won a Markie by keeping things simple, and making the technology work for him. Video works very well within an “always-on” marketing platform for that very reason, it gets the attention. Get the Guide. Last Name*.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Work] The 31 Best Tools for Improving Your Writing Skills
    It's just a matter of finding the writing environment that works best for you, expanding your vocabulary, asking for feedback (and listening to it), and practicing. The word suggestions are totally original, and are based on the editorial work of a team of writers and years' worth of reviews visitors' suggestions. Words are hard.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Work] How to Write About Things You Know Nothing About
    You should also find an internal contact -- someone who works at your company, or a close contact you know personally -- as that is almost 100% guaranteed to come through. Whatever the mix of people you end up working with, they''ll help you uncover the things you didn''t know you didn''t know. What information exists on it already?
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 14, 2014
    [Work] HowTo Deliver a TED Talk
    He also saw programs that did not work and in the book he gives you practical tips and tools to become a real professional. How to Deliver a TED Talk. Secrets of the World’s Most Inspiring Presentations. How to Deliver a TED Talk by Jeremey Donovan, published by McGraw Hill, is a great read. Choosing an Idea. Organizing Your Talk. Books
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 6, 2011
    [Work] Sales Enablement 101: Treat Salespeople Like Customers
    Have you worked directly with sales to understand what your sellers need and want? We're pleased to present this guest post by Jody Canavan, president of Launch International. If you're tasked with enabling your sales force, read on for ideas you can glean from successful demand-generation initiatives. Nurturing Sales. And more.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 1, 2013
    [Work] How to Become a Thought Leader In Your Industry
    It''s more hard work than anything, and you can do all of the above and still not be recognized as a thought leader. A company with a reputation for dependability, consistency and quality services or products will win consumers'' business. Becoming a thought leader is harder than you think. First, let''s take a look at the origin of the term.
  • BIZNOLOGY  |  MONDAY, OCTOBER 27, 2014
    [Work] Long-Form content and the art of persuasion
    Drafting a long-form article will require content marketers to think and work like journalists and to employ the persuasion skills of public relations professionals. Long-form content is not only a search darling. It also gives digital marketers options beyond the ubiquitous how-to articles or quick commentaries on local news. Make your case.
  • HINGE MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Work] The 3 D’s of Brand Building In A/E/C
    Instead, they want to be known in the marketplace for sustainable stadium design because they know that’s what makes them great and what brings them the type of work that will grow their business. It doesn’t work to only have your brand in a few places. And as Hinge is living proof, this brand building formula works!
  • KOMARKETING ASSOCIATES  |  FRIDAY, MARCH 9, 2012
    [Work] How to Display Author Information in Organic Search Results
    Option 3: You can also add a work email address to your profile. There is also form submission that can be sent to Google for additional review (but ensuring the code works via testing tool above seems to work just as well). Here are the requisite steps right now for (potentially*) enabling this opportunity.
  • MARKETING ACTION  |  FRIDAY, AUGUST 8, 2014
    [Work] Is 2014 the Year of Video Marketing?
    Work to strike a balance; be aware of what other people have created, but dont pressure on yourself to create content thats Completely Unique and Unlike Anything the World has Ever Seen. Let best qualities of what youve seen influence and improve your work, while you create media that is authentically yours. million words.
  • WEBBIQUITY  |  WEDNESDAY, MAY 28, 2014
    [Work] Two Database Marketing Principles to Increase Email Marketing ROI
    But it takes time, money, and work. Guest post by Daniel Faggella. Building an email list is vital for online business success. Here are two strategies for optimizing the investment made in building a house list for email marketing efforts. Principle 1: The Yellow Brick Road. Principle 2: Routinize Your Reach-Out. But WHY? Of course.
  • HUBSPOT  |  FRIDAY, MAY 31, 2013
    [Work] Why You Should Consider Inbound BEFORE Your Next Site Redesign
    The last thing someone would want to do is shove more work on the entire team’s plate. But thinking of it as additional work is actually looking at it in the wrong way. It may seem like more work up front, but it pays off. It''s inbound in action and working like a dream. And both are great! which do I do first? Yum.).
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 14, 2013
    [Work] How to Build a Great B2B Community on Facebook
    Mike also showed a business page he worked on – Awareness Social Media Best Practices – and the key is / was content and communication (and literally, “best practices”). We know you (yes, you B2B marketer) are skeptical. The social network of choice for many B2B marketers is LinkedIn. Symantec. Neenah Paper. Audience engagement. Interaction.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 6, 2016
    [Work] How To Get the Most Out of AdWords Expanded Text Ads
    The key is to work to optimize relevance and ad quality, and make sure that you’re taking steps every day to utilize negatives and keyword matching to make sure that you’re only bringing in the best and most qualified traffic possible. Factoring this in expanded ads give you about 50% more space in which to craft your ad messages.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Work] The Anatomy of a Successful Facebook Post
    Posting a statement asking for a specific response (such as, “The one thing I can’t live without at work is __.”). Facebook is working to penalize this practice, and it’s not a good long-term strategy for driving user engagement or lead generation. What kinds of posts get the best results, and how can you increase engagement?
<< 1 2 ... 96 97 98 99 100 ... 253 254 >>