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  • BIZNOLOGY  |  THURSDAY, JULY 19, 2012
    [Work] Enterprise social media marketers face the apathetic and the unruly
    The most horrifying thing that has happened in the last 20 years is that marketers must now work with their entire company to get anything done. For the most part, when it comes to social media, enterprise marketers get to work with two groups of people: the apathetic and the unruly. Photo credit: mabith. After all, you have religion.
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 28, 2013
    [Work] Why B2B Customers Are Not Hearing Your Brand Message
    You work extremely hard on creating and maintaining your brand message. But what if your brand messaging doesn’t match up with your customers most valued characteristics? McKinsey recently conducted a study to help answer this question. So what does this mean for you? Check your brand message against your competitors. McKinsey ).
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 16, 2011
    [Work] SNCR Research Findings Highlight the Evolution of Social Business
    I am proud to introduce the results of the 2nd annual New Symbiosis of Professional Networks research study by The Society for New Communications Research (SNCR); a benchmark on the impact of social media on enterprise decision-making. We have also benefited greatly from the analysis of my colleague at SAP and senior fellow at SNCR, Peter Auditore.
  • BLUE FOCUS MARKETING  |  TUESDAY, JULY 16, 2013
    [Work] Nominate Now 2013 #Nifty50 Top Twitter Bloggers, Authors, PR, Journalists Award
    Read more about #Nifty50 in Chapter 12 of The Social Employee (McGraw-Hill, 2013) How Great Companies Make Social Media Work – Success Lessons from IBM, AT&T, Dell, Cisco, Southwest Airlines, Acxiom and Domo. 2013 #Nifty50 Top Twitter Women and Men Bloggers, Authors, PR, Journalists Award. Know someone who deserves to be considered?
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 6, 2011
    [Work] Forget about the Social Media Revolution – It’s Time for Some Social Media Experimentation!
    Figure out what works and what doesn’t.  You won’t know what works until you try it, analyze the results, and incorporate your findings in how you refine your social media strategy going forward. How did I quote him for my services?  I simply told him to buy Facebook Me! Experiment.  And then experiment some more.  Kaizen.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Work] How to Structure a Kick-Ass Marketing Team for Any Company
    After years of working with thousands of customers, we've got a pretty good picture of what a high performing inbound marketing team might look like across a variety of company sizes. Digital: Do they understand how the internet works and how businesses can leverage it? Here's how: Talent. That could be a book!). GREAT!
  • MARKETRI  |  MONDAY, OCTOBER 28, 2013
    [Work] Does Your Law Firm Need More Than One Marketing Plan?
    While it may seem like more work, there are many reasons for having distinct plans, which include: Messaging: The messaging used in segment marketing plans should emphasize “what’s most important” to a distinct target market. When it comes to products, the smart phone is a perfect example. Carve out a niche! Website.
  • LEADERSHIP  |  THURSDAY, JULY 24, 2014
    [Work] Interesting Infographics: 10 Hacks For Creating The Ultimate LinkedIn Profile
    Hiring managers (42%) who utilize LinkedIn believe that emphasizing volunteer experience on a profile is just as important as highlighting a formal working background. As we know, LinkedIn can be a valuable and effective form of B2B lead generation. Have you asked yourself these questions recently? How effective is my LinkedIn profile?
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2011
    [Work] Influencer Marketing: 10 Questions for Successful Plans
    These are questions I have developed through my work with clients over the last few years and I believe they area a good starting point. I do not want you to buy my product. I do not even want you to use my product. want other people to buy and use my products and services because of you. Influencer marketing is fundamentally different.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2011
    [Work] Influencer Marketing: 10 Questions for Successful Plans
    These are questions I have developed through my work with clients over the last few years and I believe they area a good starting point. I do not want you to buy my product. I do not even want you to use my product. want other people to buy and use my products and services because of you. Influencer marketing is fundamentally different.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 28, 2010
    [Work] 2011 Social Media Forecast: Digging deeper
    Social for the enterprise – What if we applied social software to people working within a company ?  If employees in a far-flung global company could harvest these networking, collaboration and ideation benefits internally, couldn’t this create a significant competitive advantage?  Here are a few things to watch in my humble estimation!
  • HUBSPOT  |  THURSDAY, JANUARY 31, 2013
    [Work] 8 Unlikely Companies Successfully Newsjacking Super Bowl XLVII
    Here are some things you're probably hearing a lot about: New Orleans, beer, Beyonce, Doritos in any of their various flavors and formats, and maybe, if you work in marketing, the millions of dollars a few select brands are spending on a Super Bowl commercial. Super Bowl XLVII is quickly approaching. Not everyone is a football fan. betting.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 4, 2011
    [Work] Creating a Vision for Your Life or How to Develop: Gourmet Living
    This will keep your dreams active and allow your personal actions to work towards “marking them off’ as you achieve them. Work to improve yourself by focusing on your strengths. Creating a Vision for Your Life or How to Develop: Gourmet Living. have listed below five idea’s for you to take action on if wish to do more with your life.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 23, 2012
    [Work] My Top 10 Quotes From Bad Sales Reps
    “My scripts have always worked in the past and I see no reason to change them now” – An inability to adapt and adjust is a major flaw in any industry and sales is not excluded. I’ve been involved in sales since I first started canvassing door to door for a home improvement company when I was in high school.
  • FATHOM  |  WEDNESDAY, MAY 14, 2014
    [Work] Top 5 Lessons of an Online Advertiser Turned Healthcare Marketer
    Since January 2014, I’ve been working nearly exclusively with healthcare clients, trying to take their marketing to the next level from an online advertising perspective. Working in the healthcare field is significantly different than other industries. Download Free Hospital PPC Study. Here’s several reasons ….
  • HUBSPOT  |  SUNDAY, SEPTEMBER 29, 2013
    [Work] Bad News About Keywords From Google, Good News About Pins From Pinterest, and More in HubSpot Content This Week
    The work week that was has come and gone -- and a new one will soon emerge (perhaps a little too soon for the anti-Monday crowd). Google announced this past week that it is working to encrypt all keyword searches , meaning those made by users logged into Google and those who aren''t. Yeah, we know. wait for it. a new pin!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 29, 2015
    [Work] Openprise Gives Marketers Easy(ish) Tool to Manage Their Data
    Openprise works by connecting data sources, which are typically lists but sometimes API feeds, to “pipelines” that contain a sequence of if/then rules. Openprise already has special features to standardize job titles and roles and is working on company name clean up. Openprise falls roughly into this second category.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Work] What Call Tracking Metrics to Watch in PPC Search Ad Campaigns
    If your company relies on PPC advertising on search engines like Google and Bing to generate leads and revenue, call tracking technology can tell you a great deal about which ads and landing pages are working and which aren’t. It introduces call tracking and explains how it can benefit your PPC marketing. Is the number too high?
  • WRITTENT  |  THURSDAY, MAY 1, 2014
    [Work] Growth Hacker Copywriting: a Mind-Blowing Trend to Watch?
    Organization – It’s probably easy to get wires crossed when you’re working at a company as fast-paced as Upworthy. Pariser and Koechley admit they take full advantage of technology to ensure their staff is working separately toward similar goals. As you’ve undoubtedly heard before, it’s about working harder, not smarter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 23, 2016
    [Work] The Fatal Flaw of A/B Testing
    Last year I stumbled across one of those customer experiences that makes you want to tear your hair out—and preferably stuff it down the offending company’s throat. I had started writing more and decided that I would take some time off from the side work I do hourly to support my Fittr/startup lifestyle. But I got an error message. Whoops!
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 8, 2010
    [Work] Convince The Boss Your B2B Company Should Use Social Media
    To visualize the opportunity in this space, provide the decision makers you work with some successful case studies to clearly execute your points. These are just a few strategies I have seen work to open the door to conversation. Here are four ways to make your point in a more effective manner: 1. Share B2B Case Studies. Let’s face it.
  • PAUL GILLIN  |  THURSDAY, APRIL 28, 2011
    [Work] Five Tips to Make Your Writing Sparkle
    Brill did a little extra work to make his point a lot more powerful. Now that we’re all publishers, writing has become a core skill for marketers. love good writing, and whenever I get the chance to teach it, I share these five tricks I’ve learned to make anyone’s writing better. 1. Write in Pictures. Tell stories.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 3, 2014
    [Work] Ditch the Carpool Lane! Why Marketing Automation is the Self-Driving Car
    But as your business grows, old methods of lead nurturing – the way that we drive our leads through the funnel – no longer work. Download Some leads don’t like to be picked up at the bus stop – they want to be picked up at home, or at work, or at their aunt’s house after dinner – but you don’t have that kind of flexibility.
  • HUBSPOT  |  MONDAY, JANUARY 24, 2011
    [Work] How to Get Facebook Fan Page Activity Alerts via Email
    Great work Hyper Alerts , Awesome stuff! For a while now, one of the biggest features missing from Facebook fan pages was the ability for administrators to get alerted of any activity happening from fans. Now, you can get email notifications of activity happening on your page with this nifty new free service called Hyper Alerts.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, JANUARY 5, 2012
    [Work] Glassdoor.com: Social Media Tool or PR Nightmare?
    For example, Texas-based Beryl Health (formerly Beryl Companies) is well-known for its employee-focused culture, and is a “Best Place to Work in Healthcare” according to Modern Healthcare  magazine. Learning to Live With Employee Opinion. Effective workforce management, however, does not ensure a positive outcome on the site.
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2011
    [Work] Savvy Speaks: Surveys Says.?!?
    Read on for some examples of how the Savvy Sisters use surveys in their work. Work Hard to Ensure Your Questions Will Get Unbiased Answers. Do you use surveys in your work? Ever wonder what your customers and prospects are thinking? Try asking them! You can't just stop a conversation and throw in a survey. Jamie. Michele.
  • REPUTATION TO REVENUE  |  TUESDAY, APRIL 19, 2011
    [Work] Sustainability best practices can guide social media too
    With social media, the business case should similarly be a work in progress rooted in core business priorities. Social media is a long-term game; few companies see substantial gains to the top or bottom line until they are well along with new ways of working. Focus on what matters. Social media is similar. Make your reporting count.
  • SALES LEAD DYNAMICS  |  THURSDAY, MARCH 3, 2011
    [Work] Use Trigger Events to Get Your Foot in the Door
    work with CIO’s to complete IT projects faster. I do this by training employees to work together more effectively. I’d like to discuss how I might be helpful to your organization. IT department mergers have a very high failure rate. I’ve worked on five integrations and we successfully completed each in less than six months.”.
  • REPUTATION TO REVENUE  |  MONDAY, OCTOBER 25, 2010
    [Work] Is sales enablement dead?
    They talk to peers across their industries to learn more about what's working and what's not -- and which vendors are worth considering and which are not. Helping buyers craft solutions and invest in real value for their business is the way we should be thinking about our work. Sales Enablement is a huge topic in B2B these days.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 1, 2013
    [Work] Sales Prospecting Perspective Weekly Recap - Week of February 25, 2013
    Samantha provided some great insight into what works for her as a teleprospector when it comes to list development and list size in her post Teleprospecting List Development: Too Big, Too Small Or Just Right? Kim focused on three points to keep in mind when working on list development or refining data. Monday, February 25, 2013.
  • ACT-ON  |  FRIDAY, DECEMBER 18, 2015
    [Work] Producing and Hosting a Successful Webinar in 10 Simple Steps
    The way you do this varies by the software you use, but no matter which one you use, give yourself plenty of time to create your event and check your work. Those in-person events can be very expensive, though. For a better balance between cost and results, webinars are your best bet. However, it doesn’t have to be hard. Review the schedule.
  • CHRIS KOCH  |  FRIDAY, MAY 20, 2011
    [Work] How to get employees involved in social media: focus on ideas
    Here are some examples of how this can work: Internal. Many marketers involved in social media management tell me that they struggle to get their subject matter experts engaged in social media. But focusing solely on engagement is the wrong goal. What we should be talking about instead is getting those experts involved in creating ideas.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 10, 2012
    [Work] In Sales, Optimism Sells
    Before you start your day, acknowledge that there really shouldn’t be any reason for you NOT to be happy and even though working the phones can be a grind, don’t let that bring your mojo down. Now either decide to empower the problems or work through them the best that you can and move on with your day.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MAY 14, 2012
    [Work] Top 5 Picks for Your Company Summer Outing
    It’s a great time of the year to thank everyone for all of their hard work and to increase employee morale (especially when the event takes place on a work day). It’s about that time again. Company outings are a great way for your company as a whole to relax and unwind a bit. In Boston we have a lot of these to choose from.
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Work] How Your Private School Can Get More Applicants With Inbound Marketing
    The traditional forms of acquiring new applicants -- direct mail, billboards, paid advertising, prints ads -- are no longer working for many K-12 private schools. Not all content will work on all channels in the same format and length. But tou have to understand which channels will work best for your school and manage what you can.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 21, 2014
    [Work] The Art of Advanced Email Marketing: A/B Testing
    This means that both elements work just as well. These elements don’t require much time or creative work to generate different versions, but can provide valuable insights into your audience that may be useful when testing more complex elements. 2. Now it’s time to go even bigger with advanced testing. The A/Bs of Testing.
  • HUBSPOT  |  TUESDAY, DECEMBER 18, 2012
    [Work] What Your Sales & Marketing Teams SHOULD Be Talking About
    For example, if you’re anticipating that you won’t be able to generate as many leads next month as you did in the previous month, your sales reps will probably want to work those fewer leads more deeply. As marketers, we know how important it is to have strong alignment with our sales teams. But creating that alignment? So glad you asked!
  • VOLACCI  |  WEDNESDAY, AUGUST 14, 2013
    [Work] [Podcast]Why Should I Curate Content?
    You can''t build credibility if you aren''t producing content, and curating is an easy and effective way to start showing that you don''t just work in your industry-- you know it.  . Volacci Marketing Expert Leigh Carver answers the question, "Why Should I Curate Content?" in this brief, informative podcast. Why is that?  . See you then!
  • MODERN B2B MARKETING  |  THURSDAY, MAY 8, 2014
    [Work] Who’s Visiting Your Website? How to “Unmask” Anonymous Visitors
    Here’s how it works: The 4 Steps to “Unmasking” Anonymous Leads. Installing real-time personalization software is typically easy, as long as you choose one that works with any content management system (CMS) — or at least the CMS you use. need arises, and the potential customer decides that your product or service addresses that need.
  • WEBBIQUITY  |  TUESDAY, JULY 7, 2015
    [Work] Seven Top Marketing Posts for 7-7
    What SEO tactics work most effectively in 2015? With the 4th of July celebration just behind us in the U.S. and many people still away from the office (mentally if not physically), it seems an opportune time here in the lazy, hazy days of midsummer to take a quick look back at the seven most-read posts of 2015 so far.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 19, 2014
    [Work] Psst! 3 Low-Cost Tools to Track What the Media is Saying About You
    If you’ve ever worked with a PR agency or consultant, a standard offering is media monitoring – tracking your press placements on a regular basis. Typically you’d get a “clip report,” which is a compilation of all your press mentions during a given time period. Two of them are free!). Google News Alerts. Newsle.
  • SAZBEAN  |  MONDAY, DECEMBER 22, 2014
    [Work] Avoid Sites That Sell Followers
    All the work you put into delivering interesting and engaging content through your social media sites will go ignored if not delivered to the people its designed for. It’s a practice as old as business but when it comes to the social media game, paying to play just doesn’t cut it. will not get you the results you desire.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 27, 2014
    [Work] Oh Shiny! Cool Marketing Technology I'd Evaluate in Detail if I Didn't Keep Getting Distrac.Oh Shiny!
    By accessibility, I mean just about any company can use them: there’s no installation fee, implementation takes a few hours of work (spread over a week or two), there are prebuilt connectors for common shopping carts, pricing starts at $75 per month, there’s a money-back guarantee of 10x ROI, and the actual modeling is fully automatic.
  • NUSPARK  |  SUNDAY, DECEMBER 9, 2012
    [Work] 18 Ways to Promote Your White Paper for Lead Generation
    Have you measured what works?  .  . Well, your firm has written and produced a white paper. quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Now what?   How do you promote it? Your ultimate goals with white papers are typically the following: .  . Company Blog.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 1, 2012
    [Work] Nonprofits and Social Media: Why Silence Isn’t Always Golden
    Amy is a consultant and non-profit professional with more than 10 years of field experience working in fundraising and development. In addition to her non-profit work, she is a freelance writer and blogger who has worked as a full-time writer and editor for daily newspapers and magazines. Social media is everywhere these days.
  • HINGE MARKETING  |  MONDAY, JANUARY 5, 2015
    [Work] The Top 10 Benefits of Using Social Media Marketing for Business
    But social media isn’t a flash in the pan – it’s a key ingredient in your larger online marketing recipe, helping other online marketing techniques work as effectively as possible while boosting your firm’s reputation and visibility. Does this sound like your firm? If so, you’re not alone. On Twitter or LinkedIn?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 11, 2014
    [Work] The Holiday Gift Giving Guide for the Content Marketers in Your Life
    Why it’s a great gift : Working at a desk all day (especially in the winter) can lead to a day of cold hands. Why it’s a great gift : I personally have told many people exactly what’s on this cup since I started working as a content marketer. FRIENDLY REMINDER : Gift-giving season has arrived. Available on Zazzle.com.
  • SALESPREDICT  |  FRIDAY, FEBRUARY 12, 2016
    [Work] Why Your Best Salespeople Will Love Predictive Marketing
    They will embrace the data and work with others in the organization, particularly Marketing peers, to apply the predictive scores and insights to maximize their results. 2. They don’t get bogged down in disappointments; they bounce back and work even harder to seize the next opportunity. Modesty. Conscientiousness. Curiosity. Martin.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 14, 2012
    [Work] How to Spark a Romance Between Sales and Marketing
    In order for a romance to work, the communication lines have to be open. by Sylvia Jensen | Tweet this It’s so sad to see when two people who have so much in common – all the same interests, the same sense of humour, the same goals – never become a couple. The same heartbreak often occurs among sales and marketing teams. Keep Them Warm.
  • HUBSPOT  |  THURSDAY, MARCH 3, 2016
    [Work] 5 Ways to Make Your Blog Post Interactive on the Cheap
    Listen to all different kinds of podcasts to figure out what works. As you develop your podcast and find what works, you will find you can adjust and evolve episode to episode based on listener feedback or performance statistics. Static marketing content is as outdated as print-only newspapers. Not convinced yet? via GIPHY. 4) Qzzr.
  • ANNUITAS  |  TUESDAY, MAY 6, 2014
    [Work] Managing the Talent Shortage and Skills Gap of Demand Generation Marketers
    In the meantime, they are assigned to project teams where they are able to bring value by using their existing experience and work side-by-side with their coach on implementing the new skills are learning. It is expected this shortage will worsen as the demand increases for marketers spurred by global economic recovery. Citation. 1.
  • FATHOM  |  WEDNESDAY, OCTOBER 1, 2014
    [Work] 4 Paid Content Promotion Tactics for Manufacturers
    Pricing works on a cost-per-click model. Seasonally-focused content also works well on this platform. great feature of StumbleUpon is the way the paid program works. Eventually, you’re bound to find the promotion tactic that works best for your manufacturing content. You know your manufacturing audience. Deep breath.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Work] Building a Growth Strategy for the Undifferentiated Firm
    Say, for example, you specialize in working with manufacturing companies. With that in mind, statements like “We care about our clients,” or “We do quality work,” or even “We have great people,” are not differentiators at all. But almost every firm will stake a claim around good people and good work.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Work] Introducing…The CMO Nation!
    We already have several exciting things in the works that you can look forward to on CMO Nation. Author: Sanjay Dholakia Hey there, Marketing Nation. Today is a big day for Marketo—we are launching the CMO Nation , a new site that offers an executive perspective on the ever-changing role of the marketer. But wait—there’s more!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 7, 2011
    [Work] 3 Ways Marketing Automation is Like an 80?s Movie
    Ferris was willing to work for his objectives and to think outside the box when needed. (I’m not condoning hacking a school computer to change a grade, but you have to admit that 25 years ago, that was pretty cool.). by Amy Bills | Tweet this Doc Brown , thought leader? After all, was nothing if not a thought leader, right? Doc Brown.
  • E-QUIP  |  TUESDAY, DECEMBER 17, 2013
    [Work] Could More Admin Support Improve Profitability?
    In exploring what their work entailed, I discovered that much of it was doing risk calculations. "Is that something that we could train our admin staff to do?" I asked. Much of the work this individual performed had previously been done by the project manager—documentation, accounting, tracking, coordination, communication.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 1, 2011
    [Work] How many Twitter accounts should you have?
    ” And the business benefits start to accrue. I was on the receiving end of these conversations, all of them resulting from friendships that started on Twitter: “Would you be interested in working for the UK government?” How many Twitter accounts should I have? For instance I have two accounts, business and personal. 
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Work] How to Use Google+ to Build Your A/E/C Firm’s Online Brand Presence
    As the second most popular social media network on the Internet, Google+ contains numerous possibilities for sharing your content and portfolio work to targeted audiences. Google+ can work to effectively build up your firm’s online presence one follower at a time. Managing all of your social media accounts can be exhausting.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 22, 2014
    [Work] Which Companies are Totally Nailing B2B Marketing?
    Companies will have to work harder to cut through the clutter and they’ll increasingly find ways to utilize social media marketing for business-to-business interaction. B2B marketing can often be dry, stuffy, and an overall snooze fest when not done correctly. Some companies are actually producing really creative B2B marketing. Salesforce.
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Work] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    What has worked for you? Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. That means better ad positioning, lower cost, higher click-thru rate, more conversions, reduced cost-per-conversion, and thus more efficient leads into the funnel. Ad Level: Pause.
  • SYNECORE  |  FRIDAY, FEBRUARY 6, 2015
    [Work] Why You Should Never Use a Website Builder to Design Your Website
    They will also work with you and tailor your website design to your needs and your business. Suppose that you want to build a new website, but you don’t know whether to hire a web designer or try to design the site yourself using an online site builder like weebly.com or wix.com. Do yourself a favor and contact a professional web designer!
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 7, 2013
    [Work] Tips For An Effective Content Marketing Strategy
    With all of these options, it can be difficult to determine what will work best for your audience when developing your content strategy? Here are a few things to consider when developing your content strategy. First, develop content to establish credibility and thought leadership within your industry.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 5, 2013
    [Work] 5 Ways to Optimize B2B Social Media…And Get Results!
    How does this process work? Go ahead and embed a few high value SlideShare presentations into your LinkedIn profile too—it works! In the online world, the term ‘optimization’ is most commonly used in the context of search engines and the results are measured by your online properties’ search ranking. Click to Tweet this….
  • WRITTENT  |  WEDNESDAY, JUNE 19, 2013
    [Work] 7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest
    Networking has always been a key to success in many areas of business, and working to promote content is no exception. By all means, pin, optimize, and share your work, but be sure to create a Pinterest presence with mass appeal, in order to gain the broadest exposure possible. Sure, but it’s a bit harder. Create Custom Images.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 21, 2015
    [Work] Get a Responsive Website Design With These 5 Tips
    WordPress solution will only work on WordPress sites and not on other platforms, for example. If working on a new website theme is too time consuming, you can opt for a plugin. How does your website look on a tablet or smartphone? If your website doesn’t look sharp on mobile, you’re not alone. Verify your website.
  • WEBBIQUITY  |  TUESDAY, APRIL 22, 2014
    [Work] 10 B2B Marketing Lessons from Walt Disney World and Universal Studios
    software company I worked for back in the 90′s shipped the product (at that time on multiple floppy disks) in enameled steel cases (many of which later ended up in customers’ garages—they made excellent tool boxes). A few weeks ago, we took a spring break / time-to-thaw-out trip to Orlando. Be true to your brand. Well, no. 32.17.
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2012
    [Work] Blogging Trumps Traditional Advertising in ROI Head-to-Head (Case Study)
    million viewers in a couple hours with minimal work sounds great; even if it comes with a $54,000 price tag. It takes time, dedication, and hard work to create great content and generate inbound leads. But those who are willing to do the work (including the company referenced in this post) get to see a real return on investment.
  • SALESFUSION  |  THURSDAY, DECEMBER 19, 2013
    [Work] What Holiday Shopping Taught Me About Email Marketing
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. [one_half valign="middle"] Partner Portal. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. Batman had Robin… You have SalesFUSION.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 24, 2015
    [Work] Online Engagement is about the trip not the car
    You don’t need to do all the work yourself. What do you do? Do you wait until you can scrape together enough money to buy a new car or a camper? On a teacher’s salary?  (By then, your daughter’ll be out of the house and it’ll be too late!). If you’re Udo, Rita, and Jacqueline Struutz, you go for broke .
  • GREAT B2B MARKETING  |  MONDAY, APRIL 18, 2011
    [Work] Steps in the B2B Marketing and Sales Process – by Christopher Ryan
    In fact, some companies assign new salespeople to work the dead lead file, often with surprising success. Opportunity – An opportunity is a lead that has been qualified and is being worked in an active sales cycle, with a potential dollar amount assigned. Your mission is to turn them into raw inquiries.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 23, 2014
    [Work] 4 Picture-Perfect Photo Editing Tools
    We’ll start with the most simplistic tools and work our way to the more advanced options. 1. Nothing makes an email, social or blog post, or any marketing materials pop like a picture. To promote your business, you want images that stand out. You want pizzazz. To achieve that, you need to add some stunning images. Paint.NET. PhoXo. Exposure.
  • VISUALLY  |  THURSDAY, JANUARY 21, 2016
    [Work] Visually Appealing: Behind Our New Logo
    Bottom line: we produce amazing work day-in and day-out for our clients, so we need to walk the walk, too. Since we work with the best creative talent on the market, it was a no-brainer to pull in a designer from our talent community to assist with designing our new identity. The Visually team is very excited to unveil our new logo.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 8, 2013
    [Work] The 10 Best Sales One-Liners of all Time
    More often than not, they’ve worked deals “from soup to nuts,” and have “carried a bag” as individual contributors to sales teams early in their careers. Great sales managers are great coaches. To successfully motivate their teams, managers should first make themselves equal, rather than different. Learn them.
  • KOMARKETING ASSOCIATES  |  SUNDAY, NOVEMBER 10, 2013
    [Work] 5 Fascinating Facebook Stats & What They Mean for B2B Marketers
    While that’s less then half, it’s promising to see and I’d venture to say that number will grow as marketers better understand how to make the platform work for their business. Every two weeks here at KoMarketing, we have a team training where we sit down as a group and discuss a specific area of online marketing. Takeaway.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 9, 2011
    [Work] Twitter SEO? Think Twylah.
    The Twylah founders shared with me that ads and sponsorships on Twylah pages really work. Keep your promotions out of the stream (it doesn’t work anyway). Every person or business has probably had that “Aha!&# Yes, there is. It’s called Twylah. There is no doubt that this can be done. Promote your Twylah page instead.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Work] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    But after only a few months of blogging, they saw their efforts to bring in more traffic was working -- and it was time to invest in writing long-form content. Ever feel like your business is too "niche" to benefit from blogging? Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. The result?
  • CONFLUENT FORMS  |  FRIDAY, MARCH 19, 2010
    [Work] Your proposal lost. Conducting a RFP post-mortem
    Revisit your "default proposal"; is the format and content working in your favor or working against you? The harsh reality is that more often than not your proposal will not win the project during a Request for Proposals. You won't win 50% of the time, and you might not win even 25% of the time. Do you know why you lost?
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 1, 2015
    [Work] 3 Auto-Responders Every Retailer Should Consider
    To make it work, you have to live it every day. Delivering a relevant buyer experience is virtually impossible to manage without the right blend of touch points and messages. No doubt you use transactional messages through printed receipts, email confirmations and delivery update notifications. Surprise and Delight. Be honest and sincere.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 4, 2013
    [Work] Lights, Camera, Video Marketing – How to Add Videos to Your Marketing Mix
    Consumers love seeing the inner workings of a business, even if it’s just a glance (check out how Tesla did it in this video showing how a Model S is made). Additionally, if you have a fun work environment or an interesting product creation process, show it off. Let’s find out. What do you want your viewer to know or do?
  • BIZNOLOGY  |  FRIDAY, MAY 16, 2014
    [Work] Link building basics: Niche analysis
    Understanding your online niche and environment is always important if you’re working to build links. Link building is never easy and it can become quite technical at times, but mastering the basics will give you a foundation to work from. Search engines can drive highly relevant, qualified traffic. Locate Target Audience within Niche.
  • JUNTA 42  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Work] What Effective B2B Content Marketing Looks Like [New Research]
    Work still needs to be done on documenting strategies and missions. It’s that time of year again when we release the findings of our annual content marketing survey. Over the years, we’ve talked a lot about effectiveness. The answer may (or may not) surprise you. Effectiveness increases when the team understands what success looks like.
  • BLUE FOCUS MARKETING  |  THURSDAY, MAY 7, 2015
    [Work] @BlueFocus announces Top 50 Twitter #EmployeeSEAL 2015 Award #Leadership
    Must be employed in an organization, profit or non-profit, or work as an entrepreneur.  . We are proud to announce the winners of the first annual #EmployeeSEAL Awards. blog posts, tweets, news articles), and must be good storytellers. Must be active in social media (e.g., must have at least 200 followers on Twitter). Dino Dogan @dinodogan.
  • MARKETING ACTION  |  TUESDAY, APRIL 16, 2013
    [Work] Linking Content Marketing to Sales Results: Ian Michiels’ Webinar, Thursday April 18
    Ian’s webinar will include a discussion of how to measure inbound as a profitability lever, attribution, the cause and effect relationships between content and sales, and how to differentiate your content from your competitors’, all leading to understanding which bait works, which leads to economies of scale.
  • CMO ESSENTIALS  |  FRIDAY, JULY 17, 2015
    [Work] Social Media: Marketing Leaders, Proceed with Enthusiastic Caution
    The mistake many marketers make is they choose the channels they themselves frequent or what they “think” works. What types of messaging and tone of voice works best for the different profiles of people I am targeting? Sometimes this is the case, but not always. Is social media right for your market/customer base?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 17, 2011
    [Work] Your company’s single biggest mistake on Twitter
    Here’s an example of how this can work to create brand loyalty, even on a local basis. Let’s start this post with a little quiz.  I’ve assembled a few Twitter avatars from my Twitter stream.  But I think that’s just what makes this a best practice. Your company is not choosing just a picture. Just puzzles me.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 17, 2013
    [Work] Maximize Inbound ROI: Clicks, Content and Conversion
    Inbound’s goal is to create awareness and action that leads to engagement, so you can measure the metrics that indicate it’s working, such as click-throughs. If you’re thinking about return on your marketing investments, you should know that Jim Lenskold, President of Lenskold Group , wrote the book – literally. What is ROI? Just sayin’.).
  • TRAACKR  |  THURSDAY, AUGUST 27, 2015
    [Work] The Key To Find Influencers For Your Brand
    Your job is to find the most important people for your brand, and work with them to become a part of the conversations your potential customers are participating in. What’s the key to find influencers for your brand? Conversations. Influencers are the people who your customers look to for information. Don’t sacrifice relevance for reach.
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 1, 2013
    [Work] How Customer Case Studies Drive Traffic to Company Sites
    After all that work, how do you use the heck out of a case study to engage prospects and customers? A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. Nearly every organization posts a completed case study on their website. But how do you get traffic to it?
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 14, 2012
    [Work] Don’t Ignore Message Boards in Your Social Media Marketing Strategy
    In our constant hunger for the latest and greatest, we have mostly abandoned these working class heroes–message boards–preferring exciting new money to boring old money. The problem with most social media marketing agencies is that we’re fickle. But isn’t any kind of money good? How do I know this?
  • BIZNOLOGY  |  TUESDAY, APRIL 7, 2015
    [Work] France’s Google is different than ours
    That said, there’s no guarantee that things that work for you locally with also work for you abroad. I spent the last ten days in Paris because my girlfriend has a very cool job and I tagged along. remembered that we all live in a technological and innovation continuum, Europe doubly so and France trebly. Even the 30s. Oh, wait!
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 27, 2013
    [Work] How Smart Marketers Are Winning With Email Marketing
    It means that those marketers saw what was possible for email marketing, and they made a plan—and their plans are working, because email marketing is generating more leads than ever before, and according to SoftwareAdvice ,  40% of B2B marketers rated the leads generated by email marketing as high quality. What does that mean exactly?
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 7, 2013
    [Work] Why paid search is still frustrating for searchers
    There’s nothing intrinsically wrong with doing so–maybe it works most of the time–but frequently the searchers are looking for something far more specific than the the advertiser pays off with. Photo credit: Wikipedia. It ain’t true. Part of the frustration comes from advertisers who use broad match for keywords.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 6, 2012
    [Work] 5 Smartphone Applications Every Salesperson Needs
    Below is an overview of the top 5 apps that will help you do your work more effectively. As a salesperson, how do you use your smartphone? Do you only use it for calling and texting; or maybe you play games on it during boring meetings? You can greatly boost your sales productivity by using your smartphone in innovative ways. CamCard. Square.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 24, 2013
    [Work] 5 Ways to Assess the Success of Your Logo
    Does it work across media? Something like this may work in a pinch or on a very temporary basis, but pay no more than whatever you think zero thought and a couple of minutes with Adobe Illustrator are worth. Author: Alex Bigman For most businesses, acquiring or changing a logo feels like a momentous step. Here are the top five. 1.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 13, 2013
    [Work] Bringing Pinterest to Life – 3 Social Media Lessons from Nordstrom
    Find out what works for your company — you might be surprised. Author: Carra Manahan The holidays have officially arrived, and social media is surely making a statement in the retail world. In June, Nordstrom announced that they’ll be arranging their displays based on Pinterest activity on their products. million followers and growing.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Work] How Much Should Sponsored Articles Really Cost? [New Data]
    How to Make These Sponsored Content Formulas Work for You. Or maybe you work for a blog or publication and you’re wondering what you should charge for sponsored articles and sponsored content package deals? Sponsored articles are one of the new shiny new objects in the content marketing world. Everything else was classified as a blog.
  • WEBBIQUITY  |  THURSDAY, AUGUST 26, 2010
    [Work] 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
    How to set up a Facebook fan page that works by Direct Creative Blog. Dennis Yu provides an outstanding tutorial on how Facebook search works, what factors are most important, what to do (and what not to do) to rank highly in Facebook search, and what changes are likely coming to the search algorithm. Does Facebook Work? Always.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 11, 2012
    [Work] The 4-1-1 Rule for Lead Nurturing
    As long as it’s relevant and useful to your audience, it works for lead nurturing. by Jon Miller The 4-1-1 rule for Twitter was popularized by Tippingpoint Labs and Joe Pulizzi, founder of Junta42 and the Content Marketing Institute. The 4-1-1 rule can also apply to your lead nurturing using email. This is where the 4-1-1 rule can apply.
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Work] How to Evoke Emotion on Your Landing Pages (Without Going Overboard)
    More recently, researchers have also found that creative inspiration comes more often to people who work in rooms that are painted blue. They share a common brain processing center, the cingulate cortex , and work in conjunction to tell the body how to behave in response. Emotion is a major force in online sales. We can’t prevent this.
  • SAZBEAN  |  MONDAY, SEPTEMBER 10, 2012
    [Work] Building Media Relationships & Maximizing Positive Coverage
    Have you ever had a conversation similar to the following with your team at work: We have so many great stories to tell, but where do we start? Spend time reading their work to get a firm understanding of the news and information they cover. We have a big media interview coming up, but how do we best prepare for it? Marketing
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