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  • WRITING ON THE WEB  |  FRIDAY, AUGUST 26, 2011
    [Work] Get Personal: 5 Tips for Putting YOU in Your Blog
    How do you keep the YOU in Business Blogging and still make it work for business? If you’re writing for your business, how much of  yourself  should you include? Everyone agrees that blogs are a place to have a conversation. How personal should you be? There’s an ongoing trend to be personal with business communications.
  • THE POINT  |  FRIDAY, APRIL 29, 2011
    [Work] 5 Mistakes to Avoid in Your Next Email Campaign
    In an email like this one, sub-heads serve to break up the content, but they also work to grab the reader if he/she scans the copy at a glance. Can a campaign about how to improve email design be a prime example of how NOT to design an email? Let’s start with the subject line (not seen here): Optimizing Email Productivity and ROI. and so on.
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 1, 2010
    [Work] Smart Time-Saving Tips on Blogging…
    But it’s also a good chart for anyone working with a V.A. What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? Oh my… there are a lot. But to keep me out of overwhelm, I wrote them down, and put them into a flow chart. How neat is that?
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Work] How to Edit Your Blog Writing: Wot U Can Do
    “In reviewing your work, first tighten the wording. Some writers of content published on the Web think that substance holds more value than style , and if what you say is truly important, then readers will forgive your mistakes. Wot r u 2 do? Published in 1985, the only things out-of-date are the references to typing out a page.
  • CONTENT MARKETING TODAY  |  SUNDAY, MARCH 11, 2012
    [Work] Need Google Plus and Twitter content? Go old school | SEO Copywriting
    Here’s how you can leverage this technique and make it work for you: Via www.seocopywriting.com. Once upon a time, long before Twitter, Google + and Facebook, there was a powerful piece of marketing collateral that’s all but ignored now. The “tips” booklet. These tips were typically turned into a softcover booklet (like “101 Pet Care Tips.”
  • CONTENT MARKETING TODAY  |  SATURDAY, JULY 17, 2010
    [Work] Brief Comment on Comments, Content Marketing, and SEO
    It’s not that much extra work to find blogs and bloggers you enjoy. If any self-described search engine expert tells you that comments like the following actual example will get you SEO-friendly links back to your blog or website, I suggest you neither pay for nor follow their advice: "Great site you have here and great insight.
  • CONTENT MARKETING TODAY  |  TUESDAY, MAY 25, 2010
    [Work] Don’t Miss This Killer Combination: Wine, Women, and a Canadian Government Website
    Nice work, eh! It’s not an oxymoron. Cool government content marketing is thriving up North. Surprise! The Liquor Control Board of Ontario manages to tread the fine line of selling cases of liquor while extolling moderation. Their website, www.LCBO.com , couldn’t be any more graphically pleasing or fun to peruse. It’s even kind of sexy.
  • HUBSPOT  |  WEDNESDAY, JUNE 19, 2013
    [Work] 5 Simple Ways to Boost the Impact of Your Marketing Automation Workflows
    So if you understand how workflows work and you''ve implemented a few, you''re ready for the next step: making workflows work harder, better, faster, stronger for your business. 'We''ve talked about the basics of marketing automation workflows quite a few times before. Because when I think workflows, I think Kanye. Or Daft Punk. Right.
  • BIZNOLOGY  |  SUNDAY, OCTOBER 24, 2010
    [Work] Will the visual design of your pages help your SEO?
    If you have worked on SEO over the years, you know that a lot of different factors lead to your organic search success, but the visual appearance of your pages hasn't been one of them. Image via Wikipedia.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, APRIL 2, 2011
    [Work] Are you ready for the Social Boom?
    What a great opportunity to work with a legend!  When it comes to practical sales and marketing advice, nobody does it better than Jeffery Gitomer.  He’s written more than 10 best-selling books and now I’m part of his latest one! The result was published this week:  Social BOOM!: Talk about sales power.
  • WRITTENT  |  TUESDAY, JUNE 18, 2013
    [Work] How B2B Brand Storytelling Can Benefit Your Business
    After 3 weeks of using our product, our client’s operations department didn’t have to work past 6 pm. He often worked 12-14 hour days, and hadn’t taken a paycheck home in nearly a year. We’ve shared insights into the best work of a few favorites: Cisco. 'There once lived a valiant B2B marketer named Lance. What is a Narrative?
  • WRITING ON THE WEB  |  FRIDAY, FEBRUARY 28, 2014
    [Work] Expert Ebooks: Relax and Write
    In the work I do with executive coaches and consultants, they often become so entrenched in industry-specific business jargon , they aren’t clear to a global audience of working people. Often, the pre-work to writing an ebook hasn’t been done. When you write words to impress, you don’t write well.
  • WRITING ON THE WEB  |  MONDAY, JANUARY 20, 2014
    [Work] Expert Ebook University: Publishing at Sea
    'Sometimes my work involves traveling to far-off airports, and that’s never pleasant. told my husband, “Atila the Honey,” I just had to go, that it was work not a vacation. The problem in going on this cruise is that I’ll be brimming over with new ideas and have too much work to do when I get back!
  • ENGAGE  |  TUESDAY, MAY 28, 2013
    [Work] 10 Mobile Trends for 2013 (That Brands Need to Embrace)
    Be sure to work closely with IT and clearly express your needs to justify the shift in spending—remember, it’ll happen in small steps, not leaps. 'A revolution is upon us. Okay, so maybe that’s a little dramatic, but mobile is evolving and its value is growing with it. Hear that, businesses? Seems pretty definitive, right? Image: mikecogh ].
  • ENGAGE  |  TUESDAY, APRIL 12, 2011
    [Work] 6 Content Marketing Lessons from Warren Buffett
    Get to work and good things will happen. W arren Buffett would have made an excellent blogger. Unfortunately, he’s too busy finding places to stack his piles of money to give it a shot but he really could have been something special. He’s been through highs and lows in the stock market, and has always managed to come out on top.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 9, 2011
    [Work] Facebook Tests Friend Filters to Challenge Google+ Circles
    It's pretty obvious that Facebook is working toward these changes in an attempt to compete with Google+ and its Circles feature , which enables Google+ users to share content with specific circles of friends. How Friend Filters & Smart Lists Work. Well, now it seems like Facebook is taking it up a notch. What's a Friend List?".
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 30, 2013
    [Work] Ask the Author Series: Featuring Joanne Black, Author of Pick Up the Damn Phone! How People, Not Technology, Seal the Deal (Part 1 of 2)
    We are now working in the age of the informed consumer, the digital buyer, or “Buyer 2.0.” They don’t know the traps to avoid, what doesn’t work, or how to guarantee a knock-your-socks-off ROI. While technology has changed a lot about the way we work, it has not changed how we actually close deals. We’re always “on.”
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 9, 2013
    [Work] Nine Expert Marketing Strategy Guides
    Judy Shapiro points out this rapid shift and explains what fundamental changes in marketing practices she believes are required for success in this new realm, writing that “It’s clear we can’t simply apply new social technology to the old marketing mix and expect it to work anymore than we can apply wings to a car and expect it to fly.”
  • E-QUIP  |  WEDNESDAY, NOVEMBER 4, 2009
    [Work] Building Your Brand
    So let me offer a working definition for our purposes, one drawn from some of the most respected books I've read on brand: Brand is the perception in the mind of the customer that differentiates a product, service, or company. Work deliverables. There are relatively few strong brands in the A/E profession. Brand goes deeper. Invoices.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2012
    [Work] How to Distinguish Between PPC Pros and PPC Posers
    They are also some of the best people I have ever met, and I consider myself truly lucky to have had the pleasure of working with some of them professionally. Do those types of growth strategies work? Tireless Work Ethic. Once your company figures out which methodologies work best, it becomes a game of repeating and scaling.
  • WONDERING OUT LOUD  |  WEDNESDAY, JANUARY 13, 2010
    [Work] Information isn’t power anymore
    Let’s face it, we are all proud of the work we do. Leigh Anne Reynolds of The B2B Lead Blog posted yesterday about tearing down the gates in front of her marketing content and watching the clickthroughs rise. They wanted information about your products and services and where better to go then the company website? Difficult? Impossible?
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 4, 2013
    [Work] Lessons for Small Business From the Top Marketing Professors
    They should pick a platform that works with their intended customers and try a few different ways to engage people there. Just be yourself, see what works and do more of that. Approach your work and your business with steel-eyed honesty and clarity. Kent is also the author of 8 Mandates for Social Media Marketing Success.
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 5, 2013
    [Work] How to Optimize Your B2B Landing Page
    This is the main number you are working to increase. 'Traffic from social media must come to a landing page to convert those visitors to B2B leads. Knowing the conversion rate of a landing page is the first step to optimizing that landing page. Generating leads with social media can be increased in two ways. Landing pages are about action.
  • MARKETING CRAFTMANSHIP  |  SUNDAY, APRIL 17, 2011
    [Work] Will Internet Transparency Devalue Craftsmanship?
    Two months later, the CEO engaged me again, to help his marketing director make the plan actually work. As online access to information and insight into a broad range of professional and technical skills becomes more widely available, will “knowledge worker” craftsmanship become an anachronism?
  • CLIENT BRIDGE  |  SATURDAY, AUGUST 11, 2012
    [Work] 5 Steps To Get Daily Blog Visitors
    Work the “it takes a village” mentality. With well over 1 million blogs currently on the internet and growing daily, how can you make sure yours doesn’t fall behind? What steps should you be taking to make sure your blog is getting daily visitors? Some blog basics along with a little schmoozing could make all the difference. Make it unique?
  • CLIENT BRIDGE  |  THURSDAY, APRIL 26, 2012
    [Work] Website Elements that Hamper Inbound Marketing
    series of blog posts can give visitors a better understanding of who your are, who works at the company, and how you've grown. Hubspot says that one of the central tenets of inbound marketing is "Do Not Annoy". And yet, many websites contain elements that only generate complaints from visitors. Avoid business babble. View Original Article
  • INSIGHTIQ BLOG  |  TUESDAY, APRIL 24, 2012
    [Work] Embrace Your Digital Shadow
    We work with digital data every day and I can assure you there is no lengthy historical, Hoover-like file on even your anonymous online behavior. First, the average online cookie only lasts 45 days.  She went on to say that "never before. has so much data been gathered about so many people for the sole purpose of selling them ads". 
  • WRITESPARK  |  WEDNESDAY, APRIL 6, 2011
    [Work] What To Do With a "Not Quite Ready" Technology Case Study
    But be sure to reach agreement with the customer about working on a full case study in the future, when the outcome of the complete implementation and results achieved are known. One of your company's sales reps e-mails you in breathless excitement: "We just signed a contract with XYZ company and they are willing to say great things about us.
  • WRITESPARK  |  WEDNESDAY, OCTOBER 5, 2011
    [Work] Is Your Topic Worthy of a White Paper?
    This topic is of keen interest to technical decision makers, who want to know how the product works and how it will integrate within their technical environments before they will seriously consider it as a candidate for purchase. But of course, not every topic is suitable.or even best presented in a white paper format.
  • CLIENT BRIDGE  |  TUESDAY, MAY 24, 2011
    [Work] Using Social Media to Launch and Promote a Product
    Cost : $16,000 (borne by the publisher) Email Email still works, especially if you have built a database of 160,000 over the years. From JeffBullas.com, here's a look at how anyone can launch and promote a product, using only social media. Facebook Kawaski built a fan page specifically for his book.
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 28, 2011
    [Work] Building the Data Foundation, A Brief Interlude – Master Data Management
    understand the implications of MDM on marketing; it means working with other parts of the organization - including IT - to develop corporate-wide standards and define common data management processes.  A key component of that strategy is to establish the data management architecture that will most effectively support your objectives. 
  • SALES LEAD DYNAMICS  |  WEDNESDAY, JULY 21, 2010
    [Work] Don’t Turn Your Elevator “Speech” into a Commercial
    Explain briefly what you do, whom you work for, and the results you achieve. You’re at a networking meeting. A woman asks you what you do. You respond “ My firm is the leading provider of best-of-breed, next-generation, cutting-edge, enterprise-class, end-to-end solutions. Her reaction is immediate… and predictable. DON’T. Try to sell.
  • CONTENT MARKETING TODAY  |  TUESDAY, MARCH 6, 2012
    [Work] Effective Communication Tips for Web Designers
    How they display websites to users and how those users respond indicate exactly how communicative our work really is. Whether it’s in the design of a user interface or talking with clients and users, communication is an essential component of being a web designer. Reactive Design: Beyond Simple Objects. Via sixrevisions.com.
  • ENGAGE  |  THURSDAY, MAY 31, 2012
    [Work] Making Magazines More “Pinteresting”: An Interview with Digimarc EVP
    Tell me a little bit about how this “print to pin” technology works. Essentially it works like a QR code or a Microsoft tag but it’s imperceptible so you don’t mar the aesthetics of what you created with these codes. The general technology is a digital watermark. It’s very simple to implement. They didn’t get it.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, MARCH 7, 2013
    [Work] [Video] Don't Ask Your Prospects This Qualifying Question
    thanked her for the insights, and asked if she did any work in that area. Should you as a prospect, "What's in your budget?" You know, a lot of sales training programs tell you that it's very, very important to qualify your prospects. Let me give you an example that I think refutes this entirely. Recently, I got a call from Lauren.
  • LEAD VIEWS  |  THURSDAY, MARCH 24, 2011
    [Work] When Employees Kill That Million Dollar Marketing Effort
    If I were to ask you – name the most important marketing asset of your company, how would you reply? Website? Facebook page? Would you be surprised if I  say, your Company’s most important marketing assets are its employees. The problem is, marketers often forget to look at this important aspect. No related posts.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 13, 2012
    [Work] Swag Marketing: Get Your Swagger in Check
    work at Marketo’s HQ in San Mateo, CA. by Rick Siegfried I had an “apple falling on the head” sort of moment a week or so ago during my morning coffee. Before I go any further, let me provide some background. BTW, doesn’t Koka have an awesome name? And that’s when it really dawned on me – swag marketing is a legitimate strategy.
  • B2B IDEAS @ WORK  |  WEDNESDAY, APRIL 18, 2012
    [Work] Life Cycle of Mass Media Technology
    We have no idea what may come next; all we can do is work with what we have so we’ll be prepared when it does. I was researching the life cycle of mass media and it brought up an interesting notion for us in B2B marketing. Market Penetration: The medium now enters the market, attracts users and begins developing new uses.
  • B2B IDEAS @ WORK  |  FRIDAY, MARCH 4, 2011
    [Work] What breast exams can teach you about B2B
    The team developed their messaging and materials around educating women about the importance of yearly screenings, but as time passed the campaign did not appear to be working. I recently read a study that clearly demonstrated the relevance of research in any B2B marketing campaign. Download content from our B2B Marketing Idea Series
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, FEBRUARY 28, 2007
    [Work] B2B Lead Generation Blog: On giving away ideas
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. They provide too much information.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, APRIL 18, 2007
    [Work] B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. What do you think?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Work] Web 2.0 and Personal Learning Environments (PLEs) " Learning Matters!
    Those of you who are either digital natives and just do this or digital immigrants like me who work like the dickens to live/learn/work this way know that the learning (and responsibility to contribute.which is why I am sitting here exhausted on a Friday night but feeling the need to share) is so poweful that it literally changes the game.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 26, 2013
    [Work] 5 Signs to Qualify Your Demand Generation Play
    And that is to be able to monitor and measure what’s working and what’s not while you’re still doing it. FOUNDATION IS SHAKY : For demand generation strategy to work seamlessly, you need a strong foundation. Here are 7 tactics that are working for B2B lead generation today. Let’s discuss what works and why. Less is more.
  • B2B IDEAS @ WORK  |  THURSDAY, MARCH 31, 2011
    [Work] When B2B Messaging Builds To A Climax, You've Made Your Point
    She is a Social and Behavioral Scientist who is currently working on her PhD in Communications, and uses her strong theoretical background in order to show how scientific theory should be used to develop strategy and effective B2B marketing campaigns. I feel like a constant dilemma in B2B marketing is determining how to structure the message.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 16, 2014
    [Work] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
    team work among staffers. 'By now, you’ve likely heard about the New York Times Digital Innovation Report. The nearly-100 page report was leaked by Buzzfeed last month and became more than the talk of the town in New York city right before Internet Week where I presented on the content marketing imperative. The report kicks off.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MAY 25, 2012
    [Work] What Teleprospecting Means To Me
    Something that is very much a work in progress… so here goes! Likewise, I hope I’ve expressed what it means to be a teleprospector; not blindly dialing, but investigative work that is a huge part of providing quality opportunities to our clients. That person is NOT me (or my colleagues). Now, go eat a Snickers!
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 11, 2011
    [Work] I Was Prospected By A Robot
    Awhile back, prior to coming to work at AG, I was contacted by my cell phone company to take an automated survey. At the time, I was working at a market research firm where my job was to try to get businesses to take surveys much like the one I was being offered. …Okay, so that might not be entirely true. It was just too weird.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 14, 2011
    [Work] Sales Pros: Let’s Start Talking Peer to Peer
    Confidence goes a long a way in a sales career; second to work ethic, it is what keeps a salesman/woman sane, well fed, and happy. I’m not consumed with what I am going to say next when talking to my friends, why would I act like that at work. To my surprise, I answered him.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, APRIL 13, 2012
    [Work] Sales Checklist: How Do You Prepare Your Day for Success?
    Before work this morning, I was preparing for a weekend getaway of my own to Cape Cod. have always been the type of person to make checklists in my head and I realized that I do the same thing when I tackle my day at work. Summer is upon us and so is the time of the year for weekend getaways. Blog post… Check
  • MODERN B2B MARKETING  |  MONDAY, JUNE 28, 2010
    [Work] What the CEO Needs from Marketing
    But this doesn’t mean that you shouldn’t care about the customer, or work to grow your voice in your industry, it should be because your company’s performance will improve if these rules are executed well. The webinar also illustrated how our own team had some work to do for our CEO.  Build alignment between marketing and sales.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Work] The Evolution of a Marketer
    At this time, marketing was still focused mainly on the relationship between business and customer and their psyche, the way they shopped, work, and played. by Maria Pergolino B2B Marketing: The Evolution of a Marketer. Sales Centric: The initial breakthrough on the path to modern marketing was Gutenberg’s printing press.
  • FATHOM  |  TUESDAY, OCTOBER 15, 2013
    [Work] Thoughts from Cleveland Clinic’s 2013 Medical Innovation Summit, Day 1
    love my job because I get to work at the intersection of technology and healthcare, two rapidly changing industries. Why is a digital healthcare marketer like myself hanging out in a room full of doctors, ACOs, insurance companies and angel funders? Medicast, for example, turns your living room into a doctor’s office for real-time diagnoses.
  • MODERN B2B MARKETING  |  SATURDAY, JULY 13, 2013
    [Work] Epically Awful Social Media Blunders and Why Your Business Should Care
    However, not every business has been able to make social media work for them. 'Author: John McMalcolm Social media is growing in importance as a marketing tool , and it has enabled many large and small businesses to reach out to their target consumers more effectively. Here are a number of social media blunders that you should try to avoid.
  • B2B MARKETING SAVVY  |  MONDAY, SEPTEMBER 21, 2009
    [Work] Q3 Roundup: Twitter Tools, Media/Marcom, Social Media Research and Branding
    The team here is focused on bringing B2B marketing and social media discussion to a larger audience as we all work to use new tools so solve markeing and business communication problems.  Thanx everyone for the reads, encouragement and support. Q3 Roundup of Twitter, Tools, Social Media Marketing, Research and the like.  Enjoy.  . Branding.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 3, 2011
    [Work] Social Selling Gets a New Face
    After the announcement of our prize at Dreamforce , a major announcement with our partner SugarCRM , a new product release with some amazing enhancements, I had some other social projects to work on. It was a busy month and I’m catching up on some announcements. One of those projects was a redesign of Social Selling University. Forum.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JUNE 18, 2012
    [Work] Keeping Skippy Busy: The Scourge of the Summer Student
    Your summer just became an endless search for things to keep the student busy, because even if you stack up all those tiny tasks you keep wishing would just get done, they probably amount to a week of work, if that. Make your Skippy set it up and take it down a few times just to see if everything works. They can roll their eyes.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, SEPTEMBER 3, 2010
    [Work] A Manifesto for Us Frogs
    Some of Godin’s previous books such as Tribes the Long Tail have focused on macro trends ,  while others have stayed in the marketing world, but Linchpin grabs themes from througout his work  and delivers a smack upside the head of everyone who still labours mightily waiting for the recognition and reward they dimly recall being promised.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, DECEMBER 2, 2010
    [Work] The Furry Dead Things at the Unimpressed Feet of Sales
    If you’ve been working in marketing for any length of time you have had a similar encounter with the sales team. And, because you are a team player and want to help, you’ve probably worked very hard to put together pages and pages and pages of materials to help your colleagues sell. Selling is work. And what did you get? grunt?
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 18, 2012
    [Work] 9 Key Points & Action Items from BtoB Magazine’s Social Media Report
    As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Can Social Media Advertising Work? YouTube launched full availability of a paid search service for video that works similar to Google AdWords. The Role of Social Media. Define Social Media Goals. Look Before You Leap.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 3, 2012
    [Work] Useful Tactics for closing a B2B Deal
    Closing time comes as a sweet victory to sales reps who’ve toiled for months over complex deals, and after all their hard work, the close is final step to triumph. B2B customer purchases usually follow a particular supply chain and business model. Simply put, you just don’t screw up the close. Allow the close to be natural.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 10, 2011
    [Work] 2010 Social Media Trends in the Industrial Sector
    The survey shows that for work-related purposes, this audience is slow adopters. This is the second year that GlobalSpec has surveyed engineering, technical, industrial and manufacturing professionals on how they are using social media. You can download a free copy of the complete report here: [link].
  • ENGAGE  |  THURSDAY, MAY 29, 2014
    [Work] The Future Is Now—And It Needs an Editor
    Current motto: Work Hard, Have Fun, Make History. Future motto: Work Hard, Have Fun, Make Drones, Conquer Earth, Quash Inevitable Drone Uprising, Rebuild Shattered Infrastructure, Make History, Cleanse Historical Records Of This Unfortunate Episode. Here’s what that dystopian landscape might look like. Reddit. Microsoft. LinkedIn.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2011
    [Work] 7 Webinar Tricks Every Marketer Should Master
    It's much more work than just creating a deck. With inbound marketing, the name of the game is content: plain and simple. Whether its blogging, actively publishing updates on social media sites, crafting ebooks , or conducting webinars -- the more content you have associated with your brand that's findable through your website, the better.
  • LOOPFUSE  |  MONDAY, MAY 21, 2012
    [Work] LoopFuse in the Marketing Automation Times [Podcast]
    And also we have been focused on removing the friction to allow people to check out marketing automation to see if it works for them. Some highlights: Loopfuse started in 2007 so we have a relatively mature and strong product platform that does all the things that marketing automation needs to do. It’s about 20 minutes long. Enjoy!
  • PUZZLE MARKETER  |  SATURDAY, FEBRUARY 11, 2012
    [Work] SnapTags vs QR Codes
    Although codes, the QR code seemingly becoming the most popular, work when scanned by an mobile smart phone, there isn’t anything to distinguish one brand from another. A colleague of mine recently introduced me to a marketing tool to engage with mobile customers and prospects. It’s called the SnapTag , powered by SpyderLynk.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 24, 2012
    [Work] Don't Insult Your Employees' Intelligence
    Don't get me wrong, I think they're funny too, and I laugh along with everyone else, but it gets me thinking about the people I’m working with every day. It argues that hiring smart people is essential to a successful business, especially in the fast-paced, rapidly-changing world we all live and work in today.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 5, 2012
    [Work] In Sales, Are You And Your Clients On The Same Page?
    Is it a contact who works within one of their Top 10 accounts, even if it may not be the actual decision maker, but an influencer? I was reading an article in Women’s Health Magazine the other day, about choosing a “Stylist.” What is your stylist’s definition of bangs for example? Are they wispy and few, or thick and straight across?
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 9, 2011
    [Work] The rench in marketing - making way for dyslexics
    As someone who has worked as a Special Education Advocate, it's pretty clear that more and more kids are showing signs of dyslexia in the classrooms. What was rare years ago, is now considered a common learning disability. Rather routine. that these kids need to be taught differently in order for them to learn. Symptoms vary. Examples.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 6, 2011
    [Work] Sales Enablement 101: Treat Salespeople Like Customers
    Have you worked directly with sales to understand what your sellers need and want? We're pleased to present this guest post by Jody Canavan, president of Launch International. If you're tasked with enabling your sales force, read on for ideas you can glean from successful demand-generation initiatives. Nurturing Sales. And more.
  • SAVVY B2B MARKETING  |  WEDNESDAY, FEBRUARY 2, 2011
    [Work] Savvy Speaks: How Do You Use LinkedIn?
    That is the kind of detective work that didn't exist before LinkedIn. Recently, we've been looking at how businesses use social media for marketing. This week the Savvy Sisters reveal their secrets for using LinkedIn. Stephanie. Whenever you create a blog post, white paper, eBook, video, etc., This helps your content spread farther. Jamie.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2010
    [Work] What MLMs can Teach us about Social Media
    In the end, it's just a new way of using what works to build relationships and sell products and services. There are few things more distasteful to me than the classic MLM business. Having been a stay-at-home mom (one of the demographics most aggressively recruited by these companies), I've had my share of exposure. campaigns and MLMs. Web 2.0
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 18, 2009
    [Work] Does Your B2B Website Content Create Competitive Advantage?
    Even if you aren't part of one of these industries, there's a good chance we still have solutions, and the experiences, that will work for your needs. At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. Which of our solutions is best for you?
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 18, 2009
    [Work] Does Your B2B Website Content Create Competitive Advantage?
    Even if you aren't part of one of these industries, there's a good chance we still have solutions, and the experiences, that will work for your needs. At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. Which of our solutions is best for you?
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 2, 2011
    [Work] Google’s new strategy: We do everything
    Page has been smart to shutter all sorts of businesses that weren’t working but he remains laser-focused on going after these competitors at every turn. am not criticizing Google for this–whatever works–but just pointing out that even giant companies in this space feel the need to align, but not Google. Facebook.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 11, 2011
    [Work] Do you appreciate your blogger network?
    For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative. And the main way that you show your appreciation is to do as much of the work for them as possible. You need to make sure you’ve set up the pitch and the campaign. Any more and we maybe get only a tweet or a Facebook Like.
  • INTEGRATED B2B  |  THURSDAY, JANUARY 24, 2013
    [Work] 7 tips for credible video in your B2B marketing
    As you might gather an engaging client to work with, and a good place to discuss and refine my own thoughts on how to do B2B marketing – particularly when it comes to the use and abuse of subject matter expert videos in marketing and communications. So the kind of people who choose to work for it are especially serious about their work.
  • E-QUIP  |  TUESDAY, AUGUST 3, 2010
    [Work] What Can We Learn From Matchmaking Sites?
    Sure, some aspects of the dating scene have their appeal--meeting people, starting new relationships, walking away from those that don't work. Many firms have been desperate for work, and writing proposals (albeit mostly losing ones) provides more immediate gratification than the process of cultivating client relationships. Maybe.
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2011
    [Work] Get Marketing Content On the Go: Listen to This Blog!
    HubSpot blog content strikes a healthy balance between the two extremes of listening to Lady Gaga on your way to work and listening to boring, nonfictional books on tape. Listen While You Bathe: Taking a bubble bath to relax after a long day's work? Grab your headphones and a dustpan and brush, and listen while you work!
  • HUBSPOT  |  FRIDAY, SEPTEMBER 28, 2012
    [Work] 7 Companies That Jumped on a Viral Craze at Just the Right Time
    Whatever works. Needless to say, piggybacking on the success of the Old Spice video's tone and theme worked pretty well here. And if you've been following their work on Twitter via the Curiosity Rover , you know they're not just a one trick marketing pony. Remember what you thought when you first saw the Old Spice guy? Maybe.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Work] What Is CRM? [FAQs]
    If you run a small business or work in sales, you''ve probably heard of CRM. It’s really important that both systems can send each other information and work together seamlessly, so that companies can keep track of prospects, leads, and customers at every stage of their customer lifecycle. Today’s question of the day: What is CRM?
  • WEBBIQUITY  |  MONDAY, JUNE 7, 2010
    [Work] Social Media for Sales
    This means working closely with marketing to understand both what messages are being communicated and how the market is reacting. One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Share this on Bebo. Digg this!
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 21, 2013
    [Work] Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing
    And then do an audit — a deep audit of how your campaigns work when a person first interacts with them.  . You must take an ecosystem perspective and look for complimentary technology solutions that work together in tandem. 10 Ways Marketing Automation and Inbound Marketing Work Together. Be Human. Was it good? Was it bad?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 20, 2013
    [Work] Sales Prospecting Perspectives Weekly Recap - Week of September 20, 2013
    The sales rep was helpful, and tailored his questions to Mike''s own situation, even asking how he could improve from the last company he worked with. 'Happy Friday, Sales Prospecting Perspectives readers! Enjoy! Employee productivity is key to a successful business. Now, they need to learn to build and grow communities on the visiual web.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, OCTOBER 15, 2012
    [Work] Finally! The True Secret to My Sales Success Revealed
    It worked. I owe it all to teenage angst. That's right. wanted to be popular and have a boyfriend. But it wasn't my natural style to be a big flirt. I'd much rather have been immersed in a good book. Fortunately, I found my salvation in. Seventeen magazine. read it religiously to find out how to get a guy to really like me. It was horrible.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JULY 30, 2012
    [Work] The Main Benefits of Social Business
    All the involved parties work together to come up with effectual and creative marketing strategies. Social business is a buzzword which is not really clear to most individuals. Contrary to popular belief, social business is not the aspect of business which involves the use of online social networks.
  • HUBSPOT  |  TUESDAY, MARCH 4, 2014
    [Work] CMO's Corner: Gartner Analyst Jake Sorofman on What Keeps CMOs Up at Night
    Technology has changed the way we''re working with Sales and IT. What have you found works for you in terms of a blog process? JS : I call it the daily discipline of the content marketer, but it could be applied to any other aspect of work or life. 'It''s a tough world out there for CMOs. Consumers have changed the way they buy.
  • HUBSPOT  |  TUESDAY, OCTOBER 4, 2011
    [Work] 5 Ways to Analyze Marketing Automation Efficiency
    But how effective is it, and how do you know it’s working for you? You need to determine if the multiple tools you may be using work together. If they do not work together, you'll need even more manpower, which means paying more employee salaries, resulting in an increased total cost of ownership (as stated above).
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 31, 2014
    [Work] Join Other Marketing Leaders and Take the Ifbyphone 2014 State of Marketing Measurement Survey
    We want your feedback on what’s working, what’s not, and lessons learned in 2013. 'Want to know something interesting? About 49% of marketing departments are tracking new customers, making this metric the highest-rated measurement tool in the industry in 2013. Inbound phone leads have the greatest lead generation potential of all lead types.
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 4, 2013
    [Work] Exciting New Product Enhancements from Ifbyphone
    Now your agents who are working from home can have full visibility into the call center, enabling them to collaborate with other reps and make better decisions that sometimes are impaired by telecommunication. eliminating much of the hassle involved when employees work from home. Updated and Organized IVR. New Read-Only Manager Panel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 12, 2011
    [Work] Case study: Facebook ads create Hollywood buzz
    This is a true story of a movie industry client that came to Gunner Technology – a company I work with – that had one week to get as much exposure for an upcoming movie launch as possible. When creating the ads for your campaign and selecting the targeting options, the automatic drop-downs that Facebook provides don’t always work.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 19, 2011
    [Work] When Did Automated Dialogue Trump Real Conversation?
    work with B2B clients on media and integrated marketing programs. Create a personalized dialogue with each prospect at every point in the sales process! This sounds like a pitch for marketing automation. While the result is valuable, it is not a dialogue. Real conversations need to come back into marketing communications. Is a Trend Forming?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 13, 2012
    [Work] Sales Leadership: Climbing Mount Everest
    But it’s how people work together that matters the most-just as it does in business.  The work is organized in a way that clearly leads to achieving the team’s goals.                                                                                                                         1, 2, 3, 4, 5. GRRI:  Assessing Your Team. Goals.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 7, 2011
    [Work] The Difference between Average and Top Performers
    It also means that there is an expectation or attitude from management that is transmitted to the team that WE will be successful, WE are winners, WE are better and WE work together. The Difference Between Average and Top Performers. What do you need to create this environment? Top 15 Account Plans –if appropriate. Move up and move ahead!
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 15, 2010
    [Work] The Ladder of Emotional Values: Pleasure Reigns
    What can we understand about human motivations and values in order for content marketing to work? Online, an offer must work properly for consumers to feel secure. What emotions are people seeking to satisfy online? similar hierarchy of emotional values exists. Instead they go with their gut reactions. Videos. Music. Digg this!
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 23, 2010
    [Work] The Mental Side of Sales and Leadership
    In sales we have peaks and valleys, successes and failures as professionals; you must work to control your subconscious mind-feeding positives, and not becoming distracted on the golf course or during a sales process. The Mental Side of Sales and Leadership. On the plane to Seattle Sunday morning I read about ¾ of the book. Acumen Mgmt.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 3, 2010
    [Work] Website & Blog Headers: 5 Keys for Branding
    What are the key elements to a custom blog header that work well for online content marketing? These elements may seem obvious, but often, when working with clients, they are so close to the blackboard, that they forget key elements. How do you like my new look? big thanks to my friend Paul Hart who took the photo. An attractive photo.
  • HUBSPOT  |  FRIDAY, MAY 9, 2014
    [Work] 10 Creative Team Outing Ideas Employees Might Actually Enjoy
    This works best for a more extroverted group -- if your team isn''t into strutting their stuff on stage, consider an idea on this list that caters more toward their personalities. Take your team to a trampoline gym for some jumping fun and a chance to work off the day''s stress. Does your team need a bit more pep in their step?
  • LEADERSHIP  |  TUESDAY, MARCH 25, 2014
    [Work] Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots
    Most people want to know why things work.” ” So GE has chosen to be the leader that shows people how things work! 'Beth Comstock, CMO GE. few weeks ago, I shared some valuable lessons B2B marketers can learn from SAS CMO, Jim Davis. On her Twitter profile, Beth describes herself as a “marketer on a mission”. We must. As Ms.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 13, 2014
    [Work] 3 Ways Your B2B Content Can Provide the Most Value
    The fact is that we know what makes a good personal gift, but we sometimes fail to put that knowledge to work in our marketing. Work with them, or a similar organization, and share what you are doing. 'Most of us wouldn’t give a friend or relative a highly flattering portrait of ourselves as a gift. To do that you have to listen.
  • VOLACCI  |  TUESDAY, MARCH 18, 2014
    [Work] About Our Partnership with Net-Results
    That’s what we are working toward here at Volacci and this partnership with Net-Results is a big part of making that happen. 'Today we announced that Automatr, our marketing automation platform for Drupal, was built on the Net-Results platform. The partnership we have with Net-Results is about playing to our strengths.
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