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  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JULY 29, 2013
    [Work] How I Cut My Webinar Time Down to 35 Minutes
    Keep the topic simple — I work with lots of small business owners, consultants and freelancers. And two, if they can get a few tips, a strategy or a few easy how-tos in 30 minutes — and this information changes how they work, for the better — then I’ve done my job. 'Webinars. They’re like going to the gym.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 16, 2009
    [Work] 10 Most Popular Content Marketing Posts of 2009
    Secrets to Making Online Video Work for Small Business. Secrets to Making Online Video Work for Small Business Kathy Saenz of Neighborhood America Shares What It Takes to Make Video an Effective Content Marketing Tool Even a micro business can use video effectively to communicate with its customers online. Kick back and enjoy. But now.
  • ONPATH  |  THURSDAY, MAY 5, 2011
    [Work] Elevator Pitch: One Sentence Can Change Your Life
    Once you figure out what works best, and test it out a few times…making tweaks along the way, your pitch will be start to generate business out of thin air when used at the right time and in the right settings. Q: Have you worked with…(lawyers, architects, federal employees etc)? One sentence can change your life. Step 1.
  • LEADSLOTH  |  WEDNESDAY, MAY 5, 2010
    [Work] Social CRM, Inbound Marketing and Marketing Automation
    But it’s a lot of work to monitor all online discussions and contribute if needed: marketing automation could play role in automating this. Today I’m a panelist at the Silverpop Client Summit and we’re talking about Social CRM, Inbound Marketing and Marketing Automation, moderated by Adam Needles. Social CRM.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 17, 2013
    [Work] Two Examples of Stellar B2B Facebook Pages
    Doodles and images work and MarketingProfs is lucky to have such a talented artist on their team. Some of their best practices include: Custom images work – they started by just using photos but found that adding “thought bubbles” and other customizations worked better for engagement. Examples of Interaction on Facebook.
  • HUBSPOT  |  MONDAY, NOVEMBER 15, 2010
    [Work] 4 Action Items For Email Marketers From Facebook’s New Messaging System
    Messages Need to Work in All Formats - In a world where people can access messages on their mobile devices, it is critical that corresponding marketing offers also work properly in different formats. Today the rumors that Facebook is going to offer a new messaging system turned into reality. Email Marketing Takeaways: 1.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Work] A Social Media Measurement Dashboard; One Approach
    A re your social media efforts workingWorking” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . That’s one of the most misunderstood questions in marketing today.  There really is no “right” way to measure social media.   REACH. We know that.  Twitter. Tweets.
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2012
    [Work] What a Top-Notch Lead Management Program Looks Like
    You’ve put a lot of work into attracting leads, and often, it's how you manage them after the conversion that will determine if your time was well spent. Walk into any active sales room, and it’s easy to tell how time-intensive most sales operations are. Prospect Intelligence. Lead Intelligence. Lead Scoring. Lead Nurturing.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 3, 2012
    [Work] What is the Sentiment Analysis of YOUR Social Media Presence?
    It is no different if they say they work at your company in their Facebook profile. As social media marketers , we are always interested in comparing the sentiment analysis of brands that we represent – and potentially using that as one metric to track the success of our social media programs. Phone interview was excellent.
  • WEBBIQUITY  |  MONDAY, JUNE 7, 2010
    [Work] Social Media for Sales
    This means working closely with marketing to understand both what messages are being communicated and how the market is reacting. One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Share this on Bebo. Digg this!
  • READYPULSE  |  THURSDAY, JANUARY 9, 2014
    [Work] #AgendaShowLBC Best Booth Winner
    And we just wanted to say, impressive work guys! 'Download the ReadyPulse Instagram Marketing Guide! During  Agenda Show  exhibitors pull out all the stops to make their booth one of a kind! We loved going around to say what’s up and snap pictures of all the booths. But there was one booth photo that stood out among the rest.
  • HUBSPOT  |  WEDNESDAY, APRIL 28, 2010
    [Work] Poll Results: How Aligned Are Your Sales & Marketing Organizations?
    If you work as an inhouse marketer, are a small businesss owner or work at an agency, and you're trying to improve your sales and marketing performance, these poll results should help you. There is plenty of work to be done on creating clarity in messaging unique value. Question 1. How Important is your/your clients' message?
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 9, 2013
    [Work] Nine Expert Marketing Strategy Guides
    Judy Shapiro points out this rapid shift and explains what fundamental changes in marketing practices she believes are required for success in this new realm, writing that “It’s clear we can’t simply apply new social technology to the old marketing mix and expect it to work anymore than we can apply wings to a car and expect it to fly.”
  • PAUL GILLIN  |  TUESDAY, JUNE 18, 2013
    [Work] What Social Media Marketers Should and Shouldn’t Do
    CME Group works in a highly regulated industry, but that has not dampened its enthusiasm for experimentation with these new media. 'A journalist contacted me with some questions about social media marketing that I hear quite often. thought I’d share my responses here. These These thoughts are particularly directed at B2B marketers.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 25, 2012
    [Work] What I Mean By “Community”
    They need these apps to break free from silos and work together to get things done. by Heidi Melin | Tweet this We talk a lot about community at Eloqua. So often I get asked, “What is the Eloqua Community?”. Is it our premier customers? Our offices packed with modern marketing experts? Or is it our deep network of partners and developers?
  • B2B IDEAS @ WORK  |  MONDAY, MAY 16, 2011
    [Work] Planned Behavior in B2B: How What People Think Affects What They Buy
    She is a Social and Behavioral Scientist who is currently working on her PhD in Communications, and uses her strong theoretical background in order to show how scientific theory should be used to develop strategy and effective B2B marketing campaigns. Social attitudes regarding exercise are generally positive as well. Why or why not (e.g.,
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 24, 2014
    [Work] Help Me Help You: 4 Solutions to Strengthen the Franchisor/Franchisee Relationship
    The two work harmoniously together to achieve a mutual goal of generating revenue. The relationship between the two is far more complex and must be continually nurtured to ensure both parties gain from working together. 'A franchisor seeks out franchisees to increase market share. Match made in heaven! Seems simple enough, right?
  • CONTENT MARKETING TODAY  |  WEDNESDAY, OCTOBER 10, 2012
    [Work] Why Your Blog Should be Your Top Social Media Tool
    Nothing works better than a blog to achieve that objective.  We often talk about the need to develop a content marketing mindset. This requires companies to think like publishers. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. YOUR BLOG IS YOUR SECRET SOCIAL MEDIA WEAPON.
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 14, 2014
    [Work] The Friday Marketing RANT: Are You Offended by Our Blog?
    One Email Every 3 Months Isn''t ''Too Much Work''. 'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing RANT. We rant about something marketing related every Friday morning. To receive the rant in your inbox every Friday morning, please subscribe in the top right hand corner of the blog. Grow up.
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 29, 2014
    [Work] Some Agencies Just Don't Get It
    This keeps your brand in front of your client several times each day and, more importantly, reminds them that you are doing GOOD and EFFECTIVE work for them. 'Some agencies just don''t get it. We try to explain it and they still don''t get it. They don''t get that call tracking will help them get new clients and retain current clients.
  • NUSPARK  |  SUNDAY, DECEMBER 18, 2011
    [Work] A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
    How it Works: When someone visits your site, a javascript tracking code shoots a cookie to the user’s computer. There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms.  Smart Form:  Tracking which firms or IP addresses fill out your web submit forms. Here’s ReachForce. 
  • BLUE FOCUS MARKETING  |  THURSDAY, MAY 22, 2014
    [Work] Announcing #SocSales Jam 6/10: The Ultimate Social Sales Playbook (LIVE)
    What is marketing’s role in social selling and how can the two departments work together to produce results? 'I am pleased to announce I will be joining 21 of the world’s most influential social sales experts during a one-hour #SocSales Twitter Jam on Tuesday, June 10th, at 2:00 pm ET.  . Register today at bit.ly/SocSalesJam. SocSalesJam.
  • BLUE FOCUS MARKETING  |  SUNDAY, AUGUST 15, 2010
    [Work] Unyielding Search is Key to Creative Process
    The conversation with Tim covered everything from his personal path as a creative assistant working his way into the ad world to the various tactics he uses to bring creative discipline and serenity to a busy life. It doesn’t really work like that, though. brief review of Tim’s work makes this quite apparent.
  • LEDGER BENNETT  |  SUNDAY, OCTOBER 21, 2012
    [Work] Top 10 Tips for Marketing Automation success
    Demand Generation programmes can deliver excellent ‘drip’ leads on a daily basis but you need the upfront thought and planning to make it work. Work with your sales teams and other stakeholders throughout the process. Sometimes you will need to work hard to break down political and departmental barriers but the payoff is worth it. Show
  • BIZNOLOGY  |  FRIDAY, MARCH 30, 2012
    [Work] Wanted: Social Media Reality
    Nice work Spike, you idiot. Christopher Wilder (Photo credit: Wikipedia). This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social media space. It’s not a predictor of the future of social media. Here are some of the main reasons.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, JULY 12, 2012
    [Work] Closing the Sale: Are You Giving Away Too Much?
    It might sound goofy, but it works. have the privilege of working with a number of companies that sell in this type of environment. I don't know about you, but I've always been squeamish when prospects ask me about pricing. My stomach churns as I hope against hope that it will be a non-issue. It never is. How much is it?"
  • SALES CHALLENGER  |  TUESDAY, MARCH 19, 2013
    [Work] Measuring Sales Force Effectiveness
    Many organizations have started to work behaviors into their compensation plans. How do you measure the effectiveness of a sales force? Most companies agree that revenue and margins are key indicators of health. At the individual level we can examine gap-to-goal. But those metrics are lagging indicators. How do we improve them?
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 19, 2014
    [Work] Your Business Blog Year 10: Is It Still Worth It?
    Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? 'Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Communication is possible everywhere.
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Work] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    In other words: they need to be sure that every element of your social media strategy and plan, regardless of organization and division, works well. Of course, it’s not the only division in most cases. All these people-to-people interactions lead to a perception of your company and brand by your clients and prospects.
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 3, 2009
    [Work] ClickInsights: What was your "Aha" moment in 2009? - Part 1
    She’s especially interested in working with small and medium-sized businesses. Sarah has lived and worked on five continents. first became aware of them in the mid-1980’s when I worked as a computer program and utilized their content in my development work. Read on to get their insights. Jonathan Kantor.
  • CONNECT THE DOCS  |  THURSDAY, SEPTEMBER 3, 2009
    [Work] ClickInsights: What is the biggest mistake to avoid when writing a white paper?
    She’s especially interested in working with small and medium-sized businesses. Sarah has lived and worked on five continents. went to work describing market conditions, listing benefits, introducing appropriate tools and giving hints and tips on how to start. " Read on to get their insights. Blogs. Books. Others.
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 9, 2012
    [Work] When Inbound Marketing Goes Wrong
    Why Your Inbound Program Isn’t Working. The fact that Inbound Marketing is taking over traditional marketing methods is not news. It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers. Marketing is evolving , there is no denying that.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, JANUARY 27, 2010
    [Work] Four Reasons for an Information Concierge
    We do this in a non-salesy way, but we do it in a way that works to guide prospects our way slowly over time. There is a role in modern sales and marketing that is just starting to form. call it the “Information Concierge” , but I suspect a similar role is called many things in many different organizations. So why not search?
  • HUBSPOT  |  THURSDAY, AUGUST 26, 2010
    [Work] Google Launches Real-Time Search Homepage and New Tools
    Search engines have been working at a rapid pace to improve their systems to handle and deliver results from social networks in real time. How Does Google’s Real-Time Search Work? Today, the real-time search industry got a lot hotter. Visit Google.com/realtime to give it a try. Now you can. Marketing Takeaway.
  • VIDYARD  |  TUESDAY, JULY 1, 2014
    [Work] How to end Your Video: Strong Call to Action Examples
    While that may work for some, it may also be too generic for others. Maybe there are specific technical aspects which would be interesting to the IT guy who uses the product, but not to the CEO who just wants to know it works? This is where you close the deal, so to speak, and prompt your viewer to actually do something.
  • KOMARKETING ASSOCIATES  |  SUNDAY, NOVEMBER 10, 2013
    [Work] 5 Fascinating Facebook Stats & What They Mean for B2B Marketers
    While that’s less then half, it’s promising to see and I’d venture to say that number will grow as marketers better understand how to make the platform work for their business. 'Every two weeks here at KoMarketing, we have a team training where we sit down as a group and discuss a specific area of online marketing. Takeaway.
  • ENGAGE  |  FRIDAY, NOVEMBER 1, 2013
    [Work] Image is Everything: Why a Good Photo Makes All the Difference
    There are people around you trying to work! The Future of Yard Work. 'The right image can make or break a story. Seriously. Take, for example, that piece you’re about to publish on the health benefits of mashed avocados. As an editor, I’m thinking that’s a strong topic. It provides a potential benefit for the reader. Is it appetizing?
  • ENGAGE  |  WEDNESDAY, APRIL 27, 2011
    [Work] Even the Biggest Brands Need TLC to Avoid Going MIA
    Instead, those who  try things and iterate and are willing to put in the work to  build a community ultimately come out on top. Think beyond traditional ad placements and work to find relevant points of entry to your audience using content. At the same time, make them work to grow your opt-in communities and organic marketing metrics.
  • E-QUIP  |  FRIDAY, DECEMBER 28, 2012
    [Work] New Year's Resolution: Do More Research
    I'm no expert, but here are some strategies that have worked for me and my clients: Start with your clients. With state and local government budgets in crisis, for example, there are still many anomalies—state agencies and municipalities that are spending money on the kind of work your firm does. wonder how I survived without Google.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, NOVEMBER 4, 2010
    [Work] Of Elves, Innocents & Line Dances
    If this is you and you’re bidding on work that might go nuclear on you, perhaps reconsider. The P-Cube isn’t all that interested in DNA per se but they have this sense that all the competent people already have jobs in big companies (in the procurement department) and the not-so-bright ones work in other places. Oh dear.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, AUGUST 18, 2011
    [Work] Is Your Project a Train or a Roller Coaster?
    So when we met for lunch recently, not far from the retail HQ where she works, it was a little distressing to hear her describing a current project in extreme terms.  When you’re at work, it’s called planning. My friend Michelle is a very good project manager. This thing is a cluster fu*k! No, it’s worse. It’s a train wreck.
  • CONTENT MARKETING TODAY  |  MONDAY, AUGUST 6, 2012
    [Work] 5 Lessons to Learn from the World’s Worst Press Release
    We would have to work pretty hard to figure out why a move from one floor to another--even if it's a higher floor--would provide a significant benefit. The headline and the article below are so bad that you might think it’s a spoof published by the satirical website, The Onion.   But, no such luck! Happily, we can learn from it.
  • CONTENT MARKETING TODAY  |  MONDAY, AUGUST 6, 2012
    [Work] 5 Lessons to Learn from the World’s Worst Press Release
    We would have to work pretty hard to figure out why a move from one floor to another--even if it's a higher floor--would provide a significant benefit. The headline and the article below are so bad that you might think it’s a spoof published by the satirical website, The Onion.   But, no such luck! Happily, we can learn from it.
  • SYNECORE  |  WEDNESDAY, MAY 29, 2013
    [Work] Forget Mobile First - Take an Integrated Approach to Marketing
    However, speaking as a card-carrying member of this modern-day consumer class, I really don’t spend too much time reflecting on whether or not I am on a mobile or stationary online journey - at least not until one or the other stops working. in 2013. Conversely, tablet shipments are expected to grow 58.7% year over year in 2013, reaching 229.3
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Work] Bic for Her is not for Me
    If you are an out-of-work middle-aged woman, good luck with that. I’m seeing a disturbing trend and it’s putting a bit of a chill in my spine. The topic of women has become a major talking point in this election (and regardless of your views on abortion, you can’t have a discussion about abortion without talking about women.)
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 4, 2010
    [Work] The Positively True Story of How Facebook saved a Sprint Customer
    Periodically the blogs and internet light up with stories of how various corporations, media outlets, etc have instituted major restrictions on their employees and their ability to use social media in the work place and as part of their jobs. Chris Brogan did a piece last year about the ESPN policy that got everyone a flutter.
  • SAVVY B2B MARKETING  |  SUNDAY, JUNE 21, 2009
    [Work] Brand Communications & Storytelling: Interview with Janet Jordan, Keynote Communications
    Since 1989, Keynote Communications has worked with large and small companies to strengthen their messages and their storytelling. In one engagement, I worked with a large corporation's head of sales and 80 of his sales leaders. I recently had the pleasure of speaking with Janet Jordan of Keynote Communications. People love stories.
  • SAVVY B2B MARKETING  |  SUNDAY, JUNE 21, 2009
    [Work] Brand Communications & Storytelling: Interview with Janet Jordan, Keynote Communications
    Since 1989, Keynote Communications has worked with large and small companies to strengthen their messages and their storytelling. In one engagement, I worked with a large corporation's head of sales and 80 of his sales leaders. I recently had the pleasure of speaking with Janet Jordan of Keynote Communications. People love stories.
  • VOLACCI  |  MONDAY, OCTOBER 7, 2013
    [Work] Mobile Marketing, Simplified: The Drupal 8 Mobile Initiative
    True to the community’s open source roots, a large group of developers are working together on Drupal’s Mobile Initiative , created with the goal to make the Drupal 8 CMS a top-notch mobile platform in today’s increasingly mobile world. Drupal 8 is looking to solve that problem. native app integration. Mobile Accessibility.
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2011
    [Work] How to Save Ecommerce Sales With Abandoned Cart Emails
    As for the errors originating from the retailer’s side: of course you should be working toward solving these problems. great way to recover these customers without investing a lot of cost and effort is through the deployment of abandoned cart emails. Tab/browser accidentally crashes/closes. Shopper must unexpectedly leave computer.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Work] 4 Simple Ways to Optimize Your Website for Local Search
    Your website should include your company contact information in your footer so the local listings you have worked hard to build can recognize your business. The following post is an adapted excerpt from our new ebook, How to Increase Awareness and Generate Leads With Local SEO. Standard SEO practices apply here. Page Titles. Meta Description.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 12, 2010
    [Work] Marketing Leads: Quality Vs. Quantity
    The request for better quality is made and sales wants to work with fewer and better leads that they can close. Maybe this works for your company as long as the number of marketing touches does not annoy the prospect to the point that they want to walk away. More often then not sales wants only to spend time on value add sales work I.e
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, APRIL 2, 2011
    [Work] Are you ready for the Social Boom?
    What a great opportunity to work with a legend!  When it comes to practical sales and marketing advice, nobody does it better than Jeffery Gitomer.  He’s written more than 10 best-selling books and now I’m part of his latest one! The result was published this week:  Social BOOM!: Talk about sales power.
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2011
    [Work] The 4-Step Guide to Writing Flawless Marketing Emails
    Cleverness can get a few people to read your email, but more often than not, clear and simple works even better. How many times have you not clicked on an email because the subject line didn't grab your attention? Well, the same goes for your customers. These are all critical, yet common, email marketing flaws. Step 1: The Subject Line.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2011
    [Work] 5 Ways to Analyze Landing Page Data to Generate More Leads
    While new campaigns are important, don't let last month's hard work fall by the wayside. You already did the hard work of creating the offer, and there's a good chance many of your prospects never saw it in the first place. Ever wonder how a landing page you created months ago is performing today? That's powerful stuff!). Whitepapers?
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Work] 5 Proven Strategies for B2B Social Media Marketing
    We're a small B2B software startup and we focus on testing out new campaigns/tools and are constantly reviewing the metrics to determine what's working. Captivating Works of Crowdsourced Art 7 A/B Testing Resources for Startups. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0
  • DELICIOUS B2BMARKETING  |  MONDAY, DECEMBER 13, 2010
    [Work] The State of the Blogosphere 2010
    Half of all bloggers who responded are currently working on their second blog. IT really is poor work. Personally, I believe the answer lies in the nature of circumstances. If drinking from the glass, it is then half empty. If pouring, it is half full. But, something was lost in translation over the last few years… context.
  • NUSPARK  |  THURSDAY, APRIL 26, 2012
    [Work] Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline
    For more information on how the alliance can work for you, contact: Paul Mosenson. Content drives leads into the funnel; content nurtures leads into sales opportunities. But real revenue growth depends on the quality of your salespeople, and how they convert those opportunities into wins. Below is our joint press release. Why the alignment? 
  • JUNTA 42  |  WEDNESDAY, JANUARY 25, 2012
    [Work] Tablet Content Marketing: Crazy Stats and Time to Move
    We don’t know the answers yet, but things we are thinking about include: All our content must naturally work on the tablet device. If you are not up on the latest statistics on the tablet, here are some to chew on: Apple reported first quarter earnings , selling over 15 million iPads during the quarter. Tablet: The Curl-Up Device.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 19, 2011
    [Work] Jump-Start the Week with These 10 Sales Posts
    Eight Business Apps That Will Change the Way You Work - Emergence Capital Partners. It can be a pain in the rump trying to find a couple of blog posts worth spending your morning reading and jump-starting the week. Fret no more as I have done the searching for you and found what I deem some great sales blog posts. – Marketo Blog.
  • READYPULSE  |  MONDAY, JUNE 24, 2013
    [Work] Word of Mouth Through Triggers
    These are examples of triggers and instant word of mouth marketing for brands doing no work whatsoever. That means, your product or service needs to be top of mind of your consumers on a frequent basis, not just the day you decide to wear a pirate outfit to work. Chances are, you are now thinking of jelly. Let’s try another.
  • WEBMARKETCENTRAL  |  WEDNESDAY, AUGUST 26, 2009
    [Work] How to Create a Cool Social Media Email Signature
    In Outlook, it's a bit more work but not terribly difficult. One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A It helped. In fact. Open Microsoft Outlook.
  • HINGE MARKETING  |  FRIDAY, JUNE 13, 2014
    [Work] An Introduction to Partnership Marketing
    There should be no conflict of interest by working with these firms. These interactions are more personal and will better indicate what it’d be like to work together. 'Marketing is perhaps one of the most consistently and quickly changing fields in business. Just think about how many kinds of marketing exist today. Fear not.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 4, 2011
    [Work] Social Media Measurement – Would You Still Do It If There Was No ROI?
    Now this doesn’t consider effectiveness directly so you will need other models like pre / post unaided awareness studies and probably some regression and multi-variate hocus-pocus to get a better view on what really works. There has been plenty of debate about the ROI of social media. And In the post “ What’s Your ROI? Eventually.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, JULY 1, 2014
    [Work] New Site Live: Lanmark Controls
    very much enjoyed working with my team, comprised of Chris Oskirko, VP of Marketing for Lanmark Controls , and Rachel Cunliffe and Stephen Merriman of Cre8d Design, on this web overhaul project. 'I’m pleased to announce that my long-time client, Lanmark Controls, now has a completely revised website.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 28, 2012
    [Work] Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management
    According to the companies surveyed, here are some key attributes and skills that you need to think about when looking for your team: Attributes: Process and systems thinker: comfortable working in complex environments, process oriented, and able to conceptualize the entire lead life-cycle. Understands campaign and pipeline flow.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 25, 2012
    [Work] How Sage Does Social Demand Generation
    The new talent of content marketing is re-purposing your work with the partialities of each social channel. by Jesse Noyes | Tweet this When it comes to social media plenty of companies like it, want it, can’t get enough it. But many demand generation marketers don’t know what to make of it. Have a Strategy. Do a Social Audit. Joseph Baird.
  • VIDYARD  |  THURSDAY, APRIL 24, 2014
    [Work] How to Optimize Your Videos for Mobile Devices
    This will allow the player to be resized to the desired dimensions var player_window_buffer = 120; Experiment to find the sizing that works best for your video campaign. bold, bigger image will work well at all sizes and it’s good for search visibility as your videos are easily recognizable. width(player_width) $(player_span).height(player_height).css(''line-height'',
  • DIGITAL VOICES  |  FRIDAY, JUNE 28, 2013
    [Work] This Week in Digital Strategy 6.28.13
    To move older products: Sometimes, certain products don’t work well: this could be for a number of reasons, ranging from price to product visibility. 'Happy Friday, everyone! This week provided some great insights into the world of digital strategy. Get the full scoop in the roundup below. The Art of Getting Retweeted via PRDaily.
  • INSIGHTIQ BLOG  |  TUESDAY, NOVEMBER 6, 2012
    [Work] A Customer Named Pat: A Big Data Tale
    Pat is a contractor and is currently working on a home renovation project. “Big Data” means much more than mere size. In today’s world where more and more content, services, and offers are being provided by third parties, data-driven insight can lead to valuable knowledge about the customer and increase the value CSPs provide. Pat is a man!
  • DIGITAL VOICES  |  TUESDAY, SEPTEMBER 11, 2012
    [Work] Tips for User Friendly Mobile Search
    good way to make this work is to have query options automatically appear as the user types but disappear when the user finds the correct search. Over the summer, I was driving home from in Western Massachusetts when I got a call from a friend inviting me to New Hampshire (on my way!) Long live mobile search! And a last minute trip! 1] [link].
  • INSIGHTIQ BLOG  |  THURSDAY, NOVEMBER 3, 2011
    [Work] Embracing Digital Customer Interaction
    Based on my experience of working with companies going through this kind of transition, the good news is that most make significant progress.  With so much discussion about the importance of an effective online interaction strategy, it's surprising how many companies have yet to fully embrace the power of digital strategies and tactics. 
  • SALES LEAD DYNAMICS  |  TUESDAY, JUNE 29, 2010
    [Work] Ka Ching! Making LinkedIn Pay
    He works at it. Most of us probably use LinkedIn as a networking tool. Using LinkedIn to make connections is good. Using it to make money is better. Marc Halpert can show you how.  . Meet Mister LinkedIn. An   uber-networker (and that is an understatement), Marc has been using LinkedIn for five years. He now has over 700 direct connections.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Work] The Power of Return On Marketing Investment Calculations
    ROMI calculations answer the old question about which half of your marketing spend is producing results, allowing you to stop spending money on campaigns which aren’t working, and focus your efforts on the ones which are. Gone are the days of figuring out which half of the marketing budget is not working. Why is this so? The Lulu Kind.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 11, 2011
    [Work] LinkedIn: Are You Missing a Golden Opportunity to Network?
    I’m sure if you haven’t touched it for a while, something good must have happened at work that you could highlight. If you’re not on LinkedIn you should be, and if you are, when was the last time you updated your page? Did you set goals when you first went on, but as time has passed you kind of let it slip a little?
  • CONTENT MARKETING TODAY  |  THURSDAY, AUGUST 12, 2010
    [Work] Content Marketing Converts Even the Toughest Business Buyers
    Print advertising worked because your message was integrated into trusted business magazines which targeted exactly the buyers you needed to reach. Classic Truths about Skeptical Customers Remain Modern Business Realities. don’t know your company. don’t know your company’s product. Now, what was it you wanted to sell me?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 9, 2011
    [Work] Facebook Tests Friend Filters to Challenge Google+ Circles
    It's pretty obvious that Facebook is working toward these changes in an attempt to compete with Google+ and its Circles feature , which enables Google+ users to share content with specific circles of friends. How Friend Filters & Smart Lists Work. Well, now it seems like Facebook is taking it up a notch. What's a Friend List?".
  • HUBSPOT  |  WEDNESDAY, JUNE 19, 2013
    [Work] 5 Simple Ways to Boost the Impact of Your Marketing Automation Workflows
    So if you understand how workflows work and you''ve implemented a few, you''re ready for the next step: making workflows work harder, better, faster, stronger for your business. 'We''ve talked about the basics of marketing automation workflows quite a few times before. Because when I think workflows, I think Kanye. Or Daft Punk. Right.
  • ILLUMINATING THE FUTURE  |  SATURDAY, APRIL 10, 2010
    [Work] Leading Lights: Marketing and PR Strategist David Meerman Scott
    wanted to know what has surprised him about the impact of his work, what's still stopping companies from applying his ideas, how to "lose control" of your content (while still being able to obtain and nurture leads), and what steps marketers can take to ensure they speak to customers in their language (as opposed to "Corporate Gobbledygook").
  • ENGAGE  |  THURSDAY, JUNE 26, 2014
    [Work] How to Craft Print Vs. Online Headlines
    As you likely know, there’s a difference between writing a headline that works for a print magazine and writing for the web. But headlines written for paper often don’t work online, usually because they are missing an essential element: context. 'What makes a good headline? Both have the same goal, of course—to draw the reader in.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 14, 2010
    [Work] Best Web and Landing Page Design Tips of 2009
    Find out how to make landing pages work harder and increase conversion rates. Reid Carr recommends a succinct value proposition, the ability to compare your offerings with competitors, content-sharing capability, personalization and other features to make your website work harder. Thesis Tutorial – Customizing the 404 Page by SugarRae.
  • SAZBEAN  |  THURSDAY, APRIL 19, 2012
    [Work] Can social media accelerate the buying cycle?
    These are all good suggestions, and many companies are increasingly realizing that social media works best when it’s not kept in a silo. So to get the most out of each channel, it pays to look at how the channels can work together. According to Fishman, “The problem is that the AIDA model tends to be linear in fashion.”
  • THE POINT  |  TUESDAY, JUNE 18, 2013
    [Work] Content Selling: How Sales Can Better Leverage Marketing Content
    One company we work with has used this approach to double their RFP win-rate to the tune of $7 million in incremental sales. talked with Daniel and his team to find out more about what they call an approach called “Content Selling.”. HS) What problem does KnowledgeTree solve? Or, they’ll waste time looking for content. Secondly: measurement.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2012
    [Work] How to Distinguish Between PPC Pros and PPC Posers
    They are also some of the best people I have ever met, and I consider myself truly lucky to have had the pleasure of working with some of them professionally. Do those types of growth strategies work? Tireless Work Ethic. Once your company figures out which methodologies work best, it becomes a game of repeating and scaling.
  • TOMORROW PEOPLE  |  WEDNESDAY, MARCH 7, 2012
    [Work] Inbound Marketing Secret Ingredient of Effective Business PR
    How to make PR work for your business. What has changed in PR? Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. There’s no doubt that developing a credible and consistent profile for your brand is as important as ever. Provides only a limited or one-off impact.
  • NUSPARK  |  SUNDAY, DECEMBER 29, 2013
    [Work] Buying Online Display; Click-through Rate & Conversion Considerations
    Whether you believe online display works to build your brand and drive leads or not, the industry continues to grow.  Understand how display works and its role within a multi-media digital mix.  How has display worked for you? 'Have you clicked on a banner ad recently?  Has the message engaged you?  Assume clicks are a bonus. 
  • HUBSPOT  |  MONDAY, MAY 5, 2014
    [Work] 20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain
    But being an entrepreneur isn''t all the fun and glory it seems -- it''s a lot of hard work and perseverance. Now more than ever, culture is a key part of a person''s decision on where they want to work. working environment with Sales and Marketing acting as partners leads to a much healthier business. Okay, disclaimer.
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 15, 2011
    [Work] 7 Steps to Visualizing B2B Social Media Data
    Work with Designer to Wireframe and Design. If you can clearly communicate your story and you have the right data, a good designer can work through this to create a great visualization of your data. Once B2B companies start creating social profiles and interacting with customers and prospects online, they start accumulating data.
  • SOCIAL MEDIA B2B  |  FRIDAY, FEBRUARY 15, 2013
    [Work] 5 Ways to Use B2B Social Media to Break Company Silos
    When marketing and sales work together to develop personas and social media content to address those personas’ issues, they both have skin in this game. Rather than share a customer presentation with your team by email, share it on your internal social network and tag it so others can benefit from your hard work. With silos.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, DECEMBER 2, 2011
    [Work] Who Took My Sword?
    We have fun, and yet we still get our work done. Sales Prospecting Perspectives in pleased to bring you a guest post from one of our newer BDRs, Elizabeth Guerra. AG frequently has visitors, and since my desk is next to the conference room, they usually have to walk past me to get to their meetings.
  • AD YOUR COMMENT HERE  |  MONDAY, JANUARY 17, 2011
    [Work] How important is the size of your social network?
    But in order for that potential to pay off somehow, you want to expend the effort growing both the size of your audience as well as the  density of its overall relevance to your work….So Reach ? You’ve probably heard this before, with some definitions being more clear than others.  “Ok, bigger is better then!&#. social media
  • MARKETING INTERACTIONS  |  FRIDAY, AUGUST 21, 2009
    [Work] What will your customers do?
    Then you should plan to attend this webinar: The Details: Free Webinar: Putting Customer Value to Work: What Predictive Analytics Can Do for Your Bottom Line Date: September 9, 2009 Time: 1PM Eastern, 10AM Pacific Featured Speakers: James Taylor , CEO, Decision Management Korhan Yanak , Global CRM Business Analyst, Vodafone Group Anne Miley , Sr.
  • BIZNOLOGY  |  TUESDAY, JANUARY 8, 2013
    [Work] SocialOomph offers essential Twitter tools
    Caveat: you’ll note that Twitter prohibits one from posting identical tweets but you can post the same link, so you’d need to mix up the wording of the tweets if you want to bulk upload 25 tweets about making a top-influencer list, which is OK — you really should want this so put in the work and don’t barrage your followers.
  • SAZBEAN  |  MONDAY, MAY 13, 2013
    [Work] The Future of Facebook is…. Grey?
    More importantly, look at the so-so record of marketers being able to use Facebook, as well as to accurately gauge how well their efforts are even working. 'Image via CrunchBase What is Facebook’s future? It seems to me, like it does to Derek Brown, that perhaps it’s stumbling slightly. Add to that the meh type of changes lately.
  • SAZBEAN  |  FRIDAY, MARCH 1, 2013
    [Work] The Seven Stages of Small Business Success
    What I’ve discovered in working with thousands of small businesses for the last decade is that there are seven stages of small business success. With 28 million small businesses in the U.S., it’s hard to be a member of planet earth and not have a personal connection to small business. Small businesses come in many shapes and sizes.
  • SAZBEAN  |  FRIDAY, JULY 27, 2012
    [Work] Seven Key Questions Marketing Consultants Must Ask Their Clients
    During this time, I’ve seen that the best sales and account managers I have worked with treat initial interactions with prospective clients as fact-finding missions rather than sales pitch opportunities. While this exercise of discovery can involve dozens and dozens of questions, I’ve narrowed down the list to seven key questions.
  • SAZBEAN  |  WEDNESDAY, JULY 11, 2012
    [Work] Google Input Method offers a new translation method
    It is easier to find solutions for untranslatable words with the way it works. Translations can lose the meaning of their original context if not done correctly. When looking to translate a word using an online tool or dictionary, the result you get doesn’t always have the same tone. Google Input Method takes translation to a new level.
  • SAZBEAN  |  MONDAY, MAY 7, 2012
    [Work] Social Business: Where It’s Been & Where It’s Going
    The best of “social business” is yet to come in my opinion and we have a lot of work to do in between. “Chasing the past, I stumbled into the future” – T A Sachs. I’ve always been a firm believer that in order to look to the future, we must look back to and fully grasp the past (and the present).
  • SAZBEAN  |  SATURDAY, FEBRUARY 25, 2012
    [Work] Top Internet strategy, marketing and technology links for the week of February 25, 2012
    Blogging: It’s all about doing the work (Jim’s Marketing Blog). Here are the top Internet strategy, marketing and technology links for the week of February 25, 2012…  . The Four Starring Roles Every Business Project Needs (Marketing Profs). Is Your Business Strategy 2012-Ready? Take the Test. Marketing Profs). News & Notes
  • SAZBEAN  |  WEDNESDAY, DECEMBER 28, 2011
    [Work] 16 Quick Ways to Squeeze More ROI From Your Blog
    But did you know there are some things you can do on top of creating remarkable content that will make those blog posts work even harder for you? You’re a dedicated inbound marketer putting already strapped time and resources into creating content for your blog on a regular basis. 16 Ways to Squeeze More ROI From Your Blog Posts.
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