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  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 28, 2010
    [Work] Ranking B2B Marketing Automation Vendors: Part 2
    Remember that I was working with a matrix of 150+ features for each vendor, each scored from 0 to 2 (0=not provided, 1=partly provided, 2=fully provided). Summary: Yesterday's post described the objectives of my product fit scores for B2B marketing automation vendors and how I set up the original weighting for individual elements.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Work] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    Even though you have a full 851 pixels by 315 pixels to design a cover photo doesn''t mean that you have all of that to work with. Note : Just like with the cover photo and profile picture combination, you''ll have to choose a format for which your design will work. It''s a visual piece of content that sits at the top of your page.
  • EMARKETING STRATEGIST  |  MONDAY, NOVEMBER 8, 2010
    [Work] How to Kill Your Business with One Email
    She thought she was right but was wrong, blew off the injured party and create a firestorm of bad publicity for her business. I don’t take pleasure in seeing someone decimate years of hard work but we can all learn a lot from what this woman’s multiple mistakes. Now it will work well for your portfolio. So, let’s get started. link].
  • CRIMSON MARKETING  |  THURSDAY, MARCH 5, 2015
    [Work] 5 Things Marketers Need to Examine Before Integrating Marketing Technology
    ” Marketing managers are working in a grey are when it comes to marketing technology because there is insufficient research available to show which tools pay off and, in turn, gain a vote of confidence. . 4. Image: courtesy of Dplus visuals. Struggling to Adapt. ” 2. Too Too much segmentation and specialization. Click To Tweet.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 5, 2012
    [Work] Nonprofits and Social Media: Planning for Success
    Embrace social media and let your planning work for you all year round. Amy is a consultant and non-profit professional with more than 10 years of field experience working in fundraising and development. The holiday decorations are put away and the New Year’s Eve ball has dropped. This seems to be a daunting task for many NPOs.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 24, 2014
    [Work] 11 expectations to have from a great SEO proposal
    The proposal should specify that this work is going to be performed on every page of your site. How the On-Page Implementation is to occur should be worked out beforehand as it can impact price and timing. If a retainer is used, the initial months are usually higher as there is strategy and research work involved.
  • HUBSPOT  |  TUESDAY, JULY 31, 2012
    [Work] 10 Companies That Totally Nail Copywriting
    Take a look at another way they add a touch of whimsy to their informative writing: Their copy perfectly matches the playful image above, encouraging users to work and play just like those adorable little computers sketched above. Take a look at the copy on their homepage, for example: They do good work. Copywriters. Awesome.
  • MI6 MARKETING AGENCY  |  SATURDAY, MAY 14, 2016
    [Work] Mi6 Agency’s Top Charts for May 2016
    This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of May 2nd. How Well Are Marketers Measuring ROI? Also, one needs to define ROI. Sources.
  • CONFLUENT FORMS  |  FRIDAY, MARCH 19, 2010
    [Work] Your proposal lost. Conducting a RFP post-mortem
    Revisit your "default proposal"; is the format and content working in your favor or working against you? The harsh reality is that more often than not your proposal will not win the project during a Request for Proposals. You won't win 50% of the time, and you might not win even 25% of the time. Do you know why you lost?
  • ANNUITAS  |  TUESDAY, MARCH 5, 2013
    [Work] Email Deliverability Drives Revenue
    Volumes: smaller volumes work better. Getting to the inbox means at least you have a chance at driving revenue. However, most marketers don’t think about email deliverability and what that means to the ROI of their demand generation programs when creating them. What does deliverability mean for a B2B marketers? Segment by target audience.
  • SYNECORE  |  THURSDAY, APRIL 16, 2015
    [Work] 4 Types of Content Essential to Driving Leads
    The traditional outbound methods for capturing client attention just don’t work as well as they used to. case study shows your customers how you’ve successfully worked with other companies like theirs in the past. In the world of inbound marketing, content is king. Moreover, telemarketing efforts are often futile. Blogs. Case Studies.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 26, 2011
    [Work] 5 Tips for Killer Presentations
    Good presentations do NOT work without a presenter. wouldn’t hesitate to work with Jeff now or in the future.” B2B Demand Generation | 5 Tips for Killer Presentations. Sorry, dear readers, but I’m on a bit of a rant.  . If I see one more boring PowerPoint presentation , I’m going to vomit! Few slides. Few words.
  • VOLACCI  |  THURSDAY, AUGUST 15, 2013
    [Work] 3 Types of Big Data for Driving Marketing Strategy
    The process is much more complex, but essentially data taken from an automation platform about the visitor (see this blog for information on how this works) can affect the way a certain landing page appears to one user as opposed to how it appears to another. But what should marketers really be focusing on? Social media feeds. Website data.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Work] Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?
    To see what works, it’s crucial to find new opportunities and test new waters. The challenge, however, is that marketing budgets are often limited around what’s "proven" to work -- which tends to look different from company to company. After all, the customer acquisition and retention landscape is evolving faster than ever.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 30, 2012
    [Work] Why Branch Out Instead Of Linking In?
    The best thing about BranchOut is that your profile automatically mirrors the information you already have in your Facebook profile such as work history, job positions you held, and even former and current employers, so building your professional profile is a breeze. BranchOut’s sales pitch is “It’s not what you know, it’s who you know!”
  • HUBSPOT  |  THURSDAY, MAY 26, 2016
    [Work] 9 Questions to Ask Before Creating Another Social Media Account
    Congrats, that’s hard work. Don't do the work for nothing. The social landscape today looks a lot different than it did last year. or even last month. As soon as your figure out a successful strategy on one channel, another one shows up and begins to demand your attention. Sound familiar? We've got a feeling it'll help. Instagram.
  • FATHOM  |  FRIDAY, MARCH 1, 2013
    [Work] SEM for the Enterprise [White Paper]
    If you work for an enterprise company that invests (or is considering investing) in pay-per-click (PPC) advertising, then you will want to read … Continue reading → The post SEM for the Enterprise [White Paper] appeared first on Fathom. Paid Advertising/SEM/Display enterprise sem PPC agency SEM
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 8, 2013
    [Work] Marketing with What Makes You Happy: Content with Johnny Cupcakes
    Yeah, that’s just what it sounds like: bouncing ideas back and forth between two (or more) people. I’m lucky enough to work with one of the best content marketers out there. This step-by-step process can work with essentially any brainstorm about anything. Author: Rick Siegfried Do more of what makes you happy. Johnny Cupcakes.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 10, 2012
    [Work] 7 Critical Tools of the Trade for B2B SEO Competitive Analysis
    With this information in hand, an SEO professional can work more diligently in evaluating the competitor’s keyword strategy, key phrase usage across the site, and depth of material within the domain. Understanding the SEO strategy of a competitive website is a critical component of a B2B SEO campaign. Screaming Frog. Open Site Explorer.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 3, 2014
    [Work] Three Steps To Driving More, Higher-Quality Leads with Interactive Content
    Find out more about why interactive content works and hear from real companies finding success with interactivity over on the DemandGen Report Blog. . Every year, the lead generation bar seems to be set higher and higher. Our CEO, Seth Lieberman, has a piece up at DemandGen Report on just this topic. Join our 5-day Marketing Bootcamp today
  • SALES ENGINE  |  FRIDAY, OCTOBER 2, 2015
    [Work] It’s Q4—do you know where your 2016 revenue will come from?
    In fact, there’s not even a series of projects that can be assigned to marketing that’s going to work predictably because not every prospect is going to follow a predetermined, automated sales process—it’s a continuous process that requires shifting on the fly by providing more content to the prospect when they need it. Ongoing. Sorry.
  • JUNTA 42  |  WEDNESDAY, JANUARY 25, 2012
    [Work] Tablet Content Marketing: Crazy Stats and Time to Move
    We don’t know the answers yet, but things we are thinking about include: All our content must naturally work on the tablet device. If you are not up on the latest statistics on the tablet, here are some to chew on: Apple reported first quarter earnings , selling over 15 million iPads during the quarter. Tablet: The Curl-Up Device.
  • B2B LEAD BLOG  |  MONDAY, SEPTEMBER 24, 2012
    [Work] Dreamforce 2012 Database Marketing News – “Ferrari in the Garage”
    It works out that only 3% of B2B marketers have marketing automation that’s fully deployed. Nothing could be further from the truth. Many of the marketers have a CRM in place (often Salesforce, but many others as well) but no marketing automation — which is the same profile as 80% of B2B marketers. Share and Enjoy.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 7, 2012
    [Work] Marketers, Managers and the Parable of the Monkey Tree
    We’re not on the same page… We should all be working toward the same goal of growing our businesses by meeting customer needs. Sometimes it seems like marketers in the trenches, marketing leaders and our agency partners are all talking different languages. Directors want to get the messaging and content right to drive leads.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Work] The ROI of Paid Social Media Ads
    For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Here’s a recent example: We’ve also found it works well to target the hashtag for specific conferences and events (such as #DF12 for Dreamforce 2012). Here’s what we’ve learned! Twitter Promoted Tweets. SlideShare.
  • WRITTENT  |  THURSDAY, DECEMBER 5, 2013
    [Work] 15 Old and New Ways to Find Blogging Inspiration
    When working on multiple projects simultaneously, keeping separate boards is advised. 6.    Vimeo. You can refer to this list when working on your next blog post. Learn to stay in the present and you will be amazed at how much it will affect content creation and your work overall. Image credit: PhotoPin. 2.    Industry News.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Work] Should You Attend That Event? 9 Questions to Help You Find Out
    Do you have the right tools put in place to manage your work while your team is out for a few days? Here are a few processes you will need to set up while you''re gone: Set an out-of-office automatic response for your work email. Developing closer connections helps people work better together and makes them happier. or not?
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 4, 2012
    [Work] Why Nonprofit Social Media is a Waste of Time
    Like us!”  How did that work for you?  Do you have more donors?  Are you working your personal profile to help you achieve your business objectives? Trying to bite off more than you can chew.   It’s better to pick one or two channels and work them effectively than to be everywhere and just dabble. SHOULDN’T:             1. 
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Work] Blog Marketing Tactics - 10 Tested, Proven Ideas
    And I don’t think I’d be nearly as effective in my recommendations if I wasn’t also an active participant of the social web. I may be biased, but if you are client-side and working with consultants advising you on digital but they don’t participate personally – ask yourself:  shouldn’t they ? Exactly. 6. 
  • STORIES THAT SELL  |  THURSDAY, APRIL 21, 2011
    [Work] Eek, My Own Process Broke Down!
    After 11 years of working on customer stories, I've become set in my ways. Study the featured products and services to truly understand how they work and benefit customers. 2 - Know the Key Messages. In the customer story process, you can't miss any bases on your way to home plate. And with good reason. shouldn't have been surprised.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Work] How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
    Work/life balance is something that''s incredibly important to me, and there are some specific time-management tactics I use that help me be efficient at my job, and let me handle all the tasks involved with generated leads for HubSpot with time to spare to write blog posts, too. 1) Use data to determine your next projects and priorities.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 19, 2011
    [Work] Social media marketing progress in a developing country
    This short video discussion is an opportunity to get to know him and see what it’s like working in a country still recovering from decades of communist oppression.   . If you can’t see this video, please click here: Mark Schaefer interviews Kimmo Linkama. Personalities of the social web Social Media best practices
  • HUBSPOT  |  TUESDAY, JANUARY 6, 2015
    [Work] How to Build an Unbeatable Content Marketing Plan
    All you need to do is enter general topics or terms you''d like to write about, and this content idea generator does all the work for you. If you''re working with a team, everyone can be part of this platform, stay on top of assignments for projects, and communicate with each other regularly. The Content Marketing Plan Basics.
  • HUBSPOT  |  FRIDAY, JUNE 28, 2013
    [Work] The Ultimate Editing Checklist
    Tip: Ask contributors to run a working title/brief outline for the piece of content by you before they start writing so you can steer them in the right direction and save writers'' time.). Does this topic work better as an ebook or a blog post. This way, you can be sure you''re not overlooking anything important in future content.
  • HINGE MARKETING  |  TUESDAY, OCTOBER 27, 2015
    [Work] Building Your Brand: How a Solid Brand Drives More Referrals
    You may think that most referrals come from current clients who appreciate your work and recommend you to others. But in reality, that's not how it usually works. These types of referrals come from individuals or organizations that have not worked with your firm directly but know you by reputation. It's simple.
  • SYNECORE  |  FRIDAY, JANUARY 24, 2014
    [Work] Listening for Content
    Talk to your staff about what they hear from customers, and work with them to become targeted listeners. Take a moment and observe what’s happening around the Internet. What do you see and hear? Blog posts, videos, webinars, GIFs abound. That sounds great, but how to do that? Listen to your customers. What do you think?”. Thank you.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Work] 10 Common Landing Page Myths: Busted
    That test worked for that page, with that page''s design, for that page''s audience. Test out colors yourself to see what works best. I remember when I found out the Tooth Fairy wasn''t real. My whole world was shattered. Luckily, believing in the Tooth Fairy is pretty harmless. but we''ve never touched on landing pages. Wrong.
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 28, 2013
    [Work] Why B2B Customers Are Not Hearing Your Brand Message
    You work extremely hard on creating and maintaining your brand message. But what if your brand messaging doesn’t match up with your customers most valued characteristics? McKinsey recently conducted a study to help answer this question. So what does this mean for you? Check your brand message against your competitors. McKinsey ).
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 16, 2011
    [Work] SNCR Research Findings Highlight the Evolution of Social Business
    I am proud to introduce the results of the 2nd annual New Symbiosis of Professional Networks research study by The Society for New Communications Research (SNCR); a benchmark on the impact of social media on enterprise decision-making. We have also benefited greatly from the analysis of my colleague at SAP and senior fellow at SNCR, Peter Auditore.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Work] Pinterest Announces Rich Pins for Articles
    So hop on the bandwagon -- the time is now to sort out how to make Pinterest work for you. A few days ago, Pinterest announced that it''ll be rolling out an ad platform. (I guess it was only a matter of time, right?). But the social network''s not stopping there with the changes! More things to pin! You can pin, say. Author Name. Source URL.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 28, 2013
    [Work] The Customer is King. How Do You Prosper in their Kingdom?
    Now everyone can, with a little time investment, become more knowledgeable about a product than even maybe the people who work at the company that produces it. How many companies have you worked in where the customer only hears from the company just before contract renewal?  Read on to find out. You can find in depth answers on Quora. 
  • BLUE FOCUS MARKETING  |  TUESDAY, JULY 16, 2013
    [Work] Nominate Now 2013 #Nifty50 Top Twitter Bloggers, Authors, PR, Journalists Award
    Read more about #Nifty50 in Chapter 12 of The Social Employee (McGraw-Hill, 2013) How Great Companies Make Social Media Work – Success Lessons from IBM, AT&T, Dell, Cisco, Southwest Airlines, Acxiom and Domo. 2013 #Nifty50 Top Twitter Women and Men Bloggers, Authors, PR, Journalists Award. Know someone who deserves to be considered?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 1, 2011
    [Work] How many Twitter accounts should you have?
    ” And the business benefits start to accrue. I was on the receiving end of these conversations, all of them resulting from friendships that started on Twitter: “Would you be interested in working for the UK government?” How many Twitter accounts should I have? For instance I have two accounts, business and personal. 
  • SALES INTELLIGENCE VIEW  |  MONDAY, JANUARY 14, 2013
    [Work] How Telling Stories Boosts Your Sales
    The Middle: Solutions That Don’t Work. In sales, this section consists of demonstrating that other solutions to the customer’s problem don’t work. Presenting solutions that don’t work does not always mean jumping into a competitive dialogue before your customer has even heard of your competitors.
  • MARKETRI  |  MONDAY, OCTOBER 28, 2013
    [Work] Does Your Law Firm Need More Than One Marketing Plan?
    While it may seem like more work, there are many reasons for having distinct plans, which include: Messaging: The messaging used in segment marketing plans should emphasize “what’s most important” to a distinct target market. When it comes to products, the smart phone is a perfect example. Carve out a niche! Website.
  • LEADERSHIP  |  THURSDAY, JULY 24, 2014
    [Work] Interesting Infographics: 10 Hacks For Creating The Ultimate LinkedIn Profile
    Hiring managers (42%) who utilize LinkedIn believe that emphasizing volunteer experience on a profile is just as important as highlighting a formal working background. As we know, LinkedIn can be a valuable and effective form of B2B lead generation. Have you asked yourself these questions recently? How effective is my LinkedIn profile?
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2011
    [Work] Influencer Marketing: 10 Questions for Successful Plans
    These are questions I have developed through my work with clients over the last few years and I believe they area a good starting point. I do not want you to buy my product. I do not even want you to use my product. want other people to buy and use my products and services because of you. Influencer marketing is fundamentally different.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2011
    [Work] Influencer Marketing: 10 Questions for Successful Plans
    These are questions I have developed through my work with clients over the last few years and I believe they area a good starting point. I do not want you to buy my product. I do not even want you to use my product. want other people to buy and use my products and services because of you. Influencer marketing is fundamentally different.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Work] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    Analytical and detail-oriented, left-brained marketers focus on the practical side to content marketing – what do you need, why do you need it, and how can you get it? – and work to implement and execute a content strategy that drives measurable results. 10)  What does content marketing success look like? a)  Reporting insights (i.e.,
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 15, 2011
    [Work] Facebook Enables Brands To Tag Photos. Proceed With Caution.
    Here’s a quick rundown of how this works. by Jesse Noyes | Tweet this. Not sure if you heard, but last week Facebook made some changes to its photo tagging feature. Where once only people could be tagged in photos, now pages (brands, celebrities, etc.) can be tagged as well. It might seem small, but for marketers this could represent a boon.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 4, 2011
    [Work] Creating a Vision for Your Life or How to Develop: Gourmet Living
    This will keep your dreams active and allow your personal actions to work towards “marking them off’ as you achieve them. Work to improve yourself by focusing on your strengths. Creating a Vision for Your Life or How to Develop: Gourmet Living. have listed below five idea’s for you to take action on if wish to do more with your life.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 1, 2015
    [Work] How A Small Business Can Automate Social Media And PR
    If you have press relationships (and you should always be working on a few in your back pocket), work with your reporters and offer them your editorial calendar and see if anything looks interesting. It’s a daunting task, and most small businesses end up throwing spaghetti at the wall and seeing what sticks. Trust me, it ain’t pretty.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 22, 2016
    [Work] Why 34 clear facts on Viewable Impressions matter
    The simple truth is if they are not working with you in this way, they are working against you. Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. Why does this matter? If would.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 23, 2012
    [Work] My Top 10 Quotes From Bad Sales Reps
    “My scripts have always worked in the past and I see no reason to change them now” – An inability to adapt and adjust is a major flaw in any industry and sales is not excluded. I’ve been involved in sales since I first started canvassing door to door for a home improvement company when I was in high school.
  • FATHOM  |  WEDNESDAY, MAY 14, 2014
    [Work] Top 5 Lessons of an Online Advertiser Turned Healthcare Marketer
    Since January 2014, I’ve been working nearly exclusively with healthcare clients, trying to take their marketing to the next level from an online advertising perspective. Working in the healthcare field is significantly different than other industries. Download Free Hospital PPC Study. Here’s several reasons ….
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 11, 2015
    [Work] Internal Social Business for Leaders series: 3. Be yourself
    You may want to start with comments that praise work well done, or to reinforce behaviors that are important to emphasize. Discover the power of status updates: work out loud. Learn more about other ways to work out loud in this post by John Stepper: The 5 elements of working out loud. 4. Post short praises as comments.
  • HUBSPOT  |  THURSDAY, MARCH 3, 2016
    [Work] 5 Ways to Make Your Blog Post Interactive on the Cheap
    Listen to all different kinds of podcasts to figure out what works. As you develop your podcast and find what works, you will find you can adjust and evolve episode to episode based on listener feedback or performance statistics. Static marketing content is as outdated as print-only newspapers. Not convinced yet? via GIPHY. 4) Qzzr.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 29, 2015
    [Work] Openprise Gives Marketers Easy(ish) Tool to Manage Their Data
    Openprise works by connecting data sources, which are typically lists but sometimes API feeds, to “pipelines” that contain a sequence of if/then rules. Openprise already has special features to standardize job titles and roles and is working on company name clean up. Openprise falls roughly into this second category.
  • MARKETING ACTION  |  FRIDAY, AUGUST 8, 2014
    [Work] Is 2014 the Year of Video Marketing?
    Work to strike a balance; be aware of what other people have created, but dont pressure on yourself to create content thats Completely Unique and Unlike Anything the World has Ever Seen. Let best qualities of what youve seen influence and improve your work, while you create media that is authentically yours. million words.
  • PAUL GILLIN  |  THURSDAY, APRIL 28, 2011
    [Work] Five Tips to Make Your Writing Sparkle
    Brill did a little extra work to make his point a lot more powerful. Now that we’re all publishers, writing has become a core skill for marketers. love good writing, and whenever I get the chance to teach it, I share these five tricks I’ve learned to make anyone’s writing better. 1. Write in Pictures. Tell stories.
  • ACT-ON  |  MONDAY, MAY 2, 2016
    [Work] Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform
    How is your onboarding process working? True or False: Modern marketing departments are dominantly focused on demand generation activities? Well, the answer is slightly more complex than true or false… but if we had to choose, we’d say false. Marketing is easy to overcomplicate. How companies apply these varies widely. But that’s changing.
  • HALEY MARKETING  |  THURSDAY, JUNE 2, 2016
    [Work] What are The Most Popular Social Media Tools?
    Stop working harder and start working smarter. Take note of what is already working well on a specific platform and use that to your advantage when considering what you should be sharing. What tools do you find work really well? Let The 14 Most Popular Social Media Tools of 2016. Create Stunning Graphics. Unsplash. Pablo.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 27, 2013
    [Work] How to Use Nurture Programs to Arm Your Sales Teams with Smart Data
    It’s great to put aspirational data/reporting strategies together, but the fact is, you have to work with what you have. How do you absorb all of the information you have and decide what’s meaningful in helping to create sales qualified leads (SQLs), and provide sales with the content necessary to be successful in their follow up efforts?
  • MARKETING CRAFTMANSHIP  |  THURSDAY, JANUARY 5, 2012
    [Work] Glassdoor.com: Social Media Tool or PR Nightmare?
    For example, Texas-based Beryl Health (formerly Beryl Companies) is well-known for its employee-focused culture, and is a “Best Place to Work in Healthcare” according to Modern Healthcare  magazine. Learning to Live With Employee Opinion. Effective workforce management, however, does not ensure a positive outcome on the site.
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2011
    [Work] Savvy Speaks: Surveys Says.?!?
    Read on for some examples of how the Savvy Sisters use surveys in their work. Work Hard to Ensure Your Questions Will Get Unbiased Answers. Do you use surveys in your work? Ever wonder what your customers and prospects are thinking? Try asking them! You can't just stop a conversation and throw in a survey. Jamie. Michele.
  • REPUTATION TO REVENUE  |  TUESDAY, APRIL 19, 2011
    [Work] Sustainability best practices can guide social media too
    With social media, the business case should similarly be a work in progress rooted in core business priorities. Social media is a long-term game; few companies see substantial gains to the top or bottom line until they are well along with new ways of working. Focus on what matters. Social media is similar. Make your reporting count.
  • SALES LEAD DYNAMICS  |  THURSDAY, MARCH 3, 2011
    [Work] Use Trigger Events to Get Your Foot in the Door
    work with CIO’s to complete IT projects faster. I do this by training employees to work together more effectively. I’d like to discuss how I might be helpful to your organization. IT department mergers have a very high failure rate. I’ve worked on five integrations and we successfully completed each in less than six months.”.
  • REPUTATION TO REVENUE  |  MONDAY, OCTOBER 25, 2010
    [Work] Is sales enablement dead?
    They talk to peers across their industries to learn more about what's working and what's not -- and which vendors are worth considering and which are not. Helping buyers craft solutions and invest in real value for their business is the way we should be thinking about our work. Sales Enablement is a huge topic in B2B these days.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Work] The Psychology of Ecommerce: Why Your Loyalty Program May Not Build Loyalty
    You'll feel more valued if you're working towards those stamps for a free coffee, rather than $0.50 Consider a points system where customers are rewarded for activities besides purchases and work towards a variety of rewards. But what if sometimes a simple “thank you” is all you need? The Trivialization Effect. As in, why even bother?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 23, 2016
    [Work] The Fatal Flaw of A/B Testing
    Last year I stumbled across one of those customer experiences that makes you want to tear your hair out—and preferably stuff it down the offending company’s throat. I had started writing more and decided that I would take some time off from the side work I do hourly to support my Fittr/startup lifestyle. But I got an error message. Whoops!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 28, 2012
    [Work] Big blog posts that made a difference
    Why Google+ Needs to be Jay-Z – A cool headline and a success recipe for Google+ rang true with {grow} readers. 1)  20 of the World’s Wittiest Twitter Bios — Humor works! I’ve created four posts in this popular series, with another one on the way soon! Let’s start with the blog posts that you loved. Punterest.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 1, 2013
    [Work] Sales Prospecting Perspective Weekly Recap - Week of February 25, 2013
    Samantha provided some great insight into what works for her as a teleprospector when it comes to list development and list size in her post Teleprospecting List Development: Too Big, Too Small Or Just Right? Kim focused on three points to keep in mind when working on list development or refining data. Monday, February 25, 2013.
  • HALEY MARKETING  |  TUESDAY, JUNE 14, 2016
    [Work] Get to Know Rick Searns, Serial Entrepreneur
    She was hired internally to work as a recruiter – and was very, very successful at it. also very much enjoy working with intelligent, innovative and creative people who are as invested in making a startup a success as I am. By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it!
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, DECEMBER 29, 2011
    [Work] Shocking 2012 Sales Prediction
    Today's crazy-busy decision makers have absolutely no time nor interest in working with sellers whose main focus is on building relationships & providing great service. Instead, they want to work savvy professionals who bring them high value on a regular basis. There's no pussyfooting around it. My prediction? And here's why.
  • HUBSPOT  |  FRIDAY, FEBRUARY 19, 2016
    [Work] 3 Mistakes Ecommerce Merchants Make With Mobile Commerce
    Worse, you probably have your “mobile guys” separate from the “ecommerce guys” when they should be working together to provide a seamless experience for buyers. With mobile shopping accounting for more than 50% of online purchases , it’s obvious that mobile commerce is huge—and it’s getting bigger. Ecommerce
  • CHRIS KOCH  |  FRIDAY, MAY 20, 2011
    [Work] How to get employees involved in social media: focus on ideas
    Here are some examples of how this can work: Internal. Many marketers involved in social media management tell me that they struggle to get their subject matter experts engaged in social media. But focusing solely on engagement is the wrong goal. What we should be talking about instead is getting those experts involved in creating ideas.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 10, 2012
    [Work] In Sales, Optimism Sells
    Before you start your day, acknowledge that there really shouldn’t be any reason for you NOT to be happy and even though working the phones can be a grind, don’t let that bring your mojo down. Now either decide to empower the problems or work through them the best that you can and move on with your day.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MAY 14, 2012
    [Work] Top 5 Picks for Your Company Summer Outing
    It’s a great time of the year to thank everyone for all of their hard work and to increase employee morale (especially when the event takes place on a work day). It’s about that time again. Company outings are a great way for your company as a whole to relax and unwind a bit. In Boston we have a lot of these to choose from.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 21, 2014
    [Work] The Art of Advanced Email Marketing: A/B Testing
    This means that both elements work just as well. These elements don’t require much time or creative work to generate different versions, but can provide valuable insights into your audience that may be useful when testing more complex elements. 2. Now it’s time to go even bigger with advanced testing. The A/Bs of Testing.
  • VOLACCI  |  WEDNESDAY, AUGUST 14, 2013
    [Work] [Podcast]Why Should I Curate Content?
    You can''t build credibility if you aren''t producing content, and curating is an easy and effective way to start showing that you don''t just work in your industry-- you know it.  . Volacci Marketing Expert Leigh Carver answers the question, "Why Should I Curate Content?" in this brief, informative podcast. Why is that?  . See you then!
  • WEBBIQUITY  |  TUESDAY, JULY 7, 2015
    [Work] Seven Top Marketing Posts for 7-7
    What SEO tactics work most effectively in 2015? With the 4th of July celebration just behind us in the U.S. and many people still away from the office (mentally if not physically), it seems an opportune time here in the lazy, hazy days of midsummer to take a quick look back at the seven most-read posts of 2015 so far.
  • SAZBEAN  |  MONDAY, DECEMBER 22, 2014
    [Work] Avoid Sites That Sell Followers
    All the work you put into delivering interesting and engaging content through your social media sites will go ignored if not delivered to the people its designed for. It’s a practice as old as business but when it comes to the social media game, paying to play just doesn’t cut it. will not get you the results you desire.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 27, 2014
    [Work] Oh Shiny! Cool Marketing Technology I'd Evaluate in Detail if I Didn't Keep Getting Distrac.Oh Shiny!
    By accessibility, I mean just about any company can use them: there’s no installation fee, implementation takes a few hours of work (spread over a week or two), there are prebuilt connectors for common shopping carts, pricing starts at $75 per month, there’s a money-back guarantee of 10x ROI, and the actual modeling is fully automatic.
  • HINGE MARKETING  |  MONDAY, JANUARY 5, 2015
    [Work] The Top 10 Benefits of Using Social Media Marketing for Business
    But social media isn’t a flash in the pan – it’s a key ingredient in your larger online marketing recipe, helping other online marketing techniques work as effectively as possible while boosting your firm’s reputation and visibility. Does this sound like your firm? If so, you’re not alone. On Twitter or LinkedIn?
  • ANNUITAS  |  TUESDAY, MAY 6, 2014
    [Work] Managing the Talent Shortage and Skills Gap of Demand Generation Marketers
    In the meantime, they are assigned to project teams where they are able to bring value by using their existing experience and work side-by-side with their coach on implementing the new skills are learning. It is expected this shortage will worsen as the demand increases for marketers spurred by global economic recovery. Citation. 1.
  • FATHOM  |  WEDNESDAY, OCTOBER 1, 2014
    [Work] 4 Paid Content Promotion Tactics for Manufacturers
    Pricing works on a cost-per-click model. Seasonally-focused content also works well on this platform. great feature of StumbleUpon is the way the paid program works. Eventually, you’re bound to find the promotion tactic that works best for your manufacturing content. You know your manufacturing audience. Deep breath.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Work] Building a Growth Strategy for the Undifferentiated Firm
    Say, for example, you specialize in working with manufacturing companies. With that in mind, statements like “We care about our clients,” or “We do quality work,” or even “We have great people,” are not differentiators at all. But almost every firm will stake a claim around good people and good work.
  • E-QUIP  |  TUESDAY, DECEMBER 17, 2013
    [Work] Could More Admin Support Improve Profitability?
    In exploring what their work entailed, I discovered that much of it was doing risk calculations. "Is that something that we could train our admin staff to do?" I asked. Much of the work this individual performed had previously been done by the project manager—documentation, accounting, tracking, coordination, communication.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Work] How to Use Google+ to Build Your A/E/C Firm’s Online Brand Presence
    As the second most popular social media network on the Internet, Google+ contains numerous possibilities for sharing your content and portfolio work to targeted audiences. Google+ can work to effectively build up your firm’s online presence one follower at a time. Managing all of your social media accounts can be exhausting.
  • BIZNOLOGY  |  MONDAY, OCTOBER 27, 2014
    [Work] Long-Form content and the art of persuasion
    Drafting a long-form article will require content marketers to think and work like journalists and to employ the persuasion skills of public relations professionals. Long-form content is not only a search darling. It also gives digital marketers options beyond the ubiquitous how-to articles or quick commentaries on local news. Make your case.
  • SYNECORE  |  FRIDAY, FEBRUARY 6, 2015
    [Work] Why You Should Never Use a Website Builder to Design Your Website
    They will also work with you and tailor your website design to your needs and your business. Suppose that you want to build a new website, but you don’t know whether to hire a web designer or try to design the site yourself using an online site builder like weebly.com or wix.com. Do yourself a favor and contact a professional web designer!
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 11, 2015
    [Work] How To Illustrate Popular B2B PPC Performance Metrics
    By working in coordination with the entire B2B marketing team, we seek to use conversion metrics to identify the individuals and organizations that are consuming content and more top of the funnel lead generation assets. The extended sales cycle we face in B2B online marketing adds to the confusion. Here are three essential metrics.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 7, 2013
    [Work] Tips For An Effective Content Marketing Strategy
    With all of these options, it can be difficult to determine what will work best for your audience when developing your content strategy? Here are a few things to consider when developing your content strategy. First, develop content to establish credibility and thought leadership within your industry.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 19, 2014
    [Work] Psst! 3 Low-Cost Tools to Track What the Media is Saying About You
    If you’ve ever worked with a PR agency or consultant, a standard offering is media monitoring – tracking your press placements on a regular basis. Typically you’d get a “clip report,” which is a compilation of all your press mentions during a given time period. Two of them are free!). Google News Alerts. Newsle.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 5, 2013
    [Work] 5 Ways to Optimize B2B Social Media…And Get Results!
    How does this process work? Go ahead and embed a few high value SlideShare presentations into your LinkedIn profile too—it works! In the online world, the term ‘optimization’ is most commonly used in the context of search engines and the results are measured by your online properties’ search ranking. Click to Tweet this….
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 19, 2013
    [Work] Target Creates a Community: #PhillipLimForTarget
    What sets Target apart is their ability to listen to their customer community, particularly on social media, and pivot when things aren’t working out as planned. Author: Maggie Jones Shortly after 12:01am on Sunday, the Phillip Lim for Target Collection went live online. But Phillip Lim wasn’t the first Target designer collaboration by far.
  • WEBBIQUITY  |  TUESDAY, APRIL 22, 2014
    [Work] 10 B2B Marketing Lessons from Walt Disney World and Universal Studios
    software company I worked for back in the 90′s shipped the product (at that time on multiple floppy disks) in enameled steel cases (many of which later ended up in customers’ garages—they made excellent tool boxes). A few weeks ago, we took a spring break / time-to-thaw-out trip to Orlando. Be true to your brand. Well, no. 32.17.
  • SALESFUSION  |  THURSDAY, DECEMBER 19, 2013
    [Work] What Holiday Shopping Taught Me About Email Marketing
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. [one_half valign="middle"] Partner Portal. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. Batman had Robin… You have SalesFUSION.
  • CAPTORA  |  THURSDAY, JANUARY 28, 2016
    [Work] Quality or Quantity? Pros (and Cons) of Two Funnel Strategies
    Let’s look at how both approaches can work. . When it comes to leads, what’s the best strategy for sales success: volume or selectivity? Should you stuff the top of the funnel with leads, which will be whittled down to the few that matter? Quality over Quantity. Quantity over Quality. The volume play can make a lot of sense.
  • GREAT B2B MARKETING  |  MONDAY, APRIL 18, 2011
    [Work] Steps in the B2B Marketing and Sales Process – by Christopher Ryan
    In fact, some companies assign new salespeople to work the dead lead file, often with surprising success. Opportunity – An opportunity is a lead that has been qualified and is being worked in an active sales cycle, with a potential dollar amount assigned. Your mission is to turn them into raw inquiries.
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