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IT'S ALL ABOUT REVENUE [Video] Why You Can’t Afford To Ignore Millennials
| TUESDAY, JUNE 7, 2011
This demands that smart companies understand how this group, live, work and think if they want to stay successful. by Jesse Noyes | Tweet this Millennials: a generation that remains a mystery to governments and businesses. They like Facebook and the Twilight series right? At Harvard he began deep research into the Millennial generation.
TRADESMEN INSIGHTS Building a B-to-B Social Media Lead Generation Program Targeting.
| TUESDAY, FEBRUARY 23, 2010
would work just fine for Twitter and the built-in Facebook Fan pages. I’ve seen it in our business that clients (manufacturers) are aware of social media, but don’t know how to use it to get business. recently read a post by Kipp Bodnar from Social Media B2B, 7 steps to building a B2B social media lead generation pipeline.
B2B MARKETING INSIDER Marketing & Sales: Integrating Social Media and Lead Generation
| TUESDAY, APRIL 19, 2011
It is written both for marketing and sales people, as both fields must integrate for proper social media lead generation to work. We’ve read that social media works best when you can share content, especially your own. As we as an industry continue to define those roles (Are sales people now marketers? Are marketers now sales people?),
REPUTATION TO REVENUE HP backs solutions rhetoric with org change and investments
| TUESDAY, JUNE 28, 2011
They don't invest in new mechanisms to work across business units, new ways to connect with customers, and new skills for selling higher value offerings. It won't work. . Everyone talks about "solutions" these days but few seem to invest in the changes necessary to move beyond the rhetoric. Walking the Walk. Return on Investment.
LEADER NETWORKS Creating Social Media Guardian Programs for Employees
| TUESDAY, JUNE 9, 2009
We often work with companies to create enterprise-level social media integration plans and conduct best practice training. Won’t that encourage people to surf more while at work? Consider working with your legal department in order to define a few key guidelines for response in advance of an issue. To that I say, relax.
HUBSPOT 3 Events That Mark Online Marketing Change in 2011
| WEDNESDAY, APRIL 13, 2011
Does this mean email marketing doesn't work anymore? We are barely finished with the first quarter of 2011, but some key events have already shaken up the inbound marketing landscape. Marketers should pay close attention to early signs of change and opportunities, especially when it comes to the social Web. Photo Credit: adam*b.
HUBSPOT Sell Online Marketing to Your Boss: 7 Euphemisms Everyone Needs
| TUESDAY, OCTOBER 5, 2010
Next time you are working to educate co-workers and management about online marketing, please keep in mind some of these euphemisms, and use them to your advantage. If you are reading this post, you are likely the former. One of the main problems existing between these two groups is language. Photo Credit: Search Engine People Blog.
HUBSPOT 4 Failing Marketing Relationships You Need to Fix ASAP
| MONDAY, JANUARY 7, 2013
Here are some ways to keep control over your site so it's working to help you meet your marketing goals. Chris Clothier's real estate firm Memphis Invest works with lots of remote customers, so he knew it was imperative to connect with them online. leave it like it is. Are you actually connecting with your customers through email?
JUNTA 42 10 Ways to Optimize Your Enewsletter Landing Page
| WEDNESDAY, MAY 9, 2012
The behavior of buyers is not consistent across industries, to be sure to test what works and what doesn’t for you. I had the pleasure of presenting at the Enewsletter World workshop this week with Jeanne Jennings and Ryan Dorhn (two amazing, first-class media experts). Your email database, on the other hand, is a significant business asset.
B2B MEMES No Monopoly on Lousy Content
| SATURDAY, JANUARY 29, 2011
And it works to my advantage most of the time, because I think most reporters have liked me packaging things for them. Are content farms just convenient whipping boys for bloggers and mainstream media alike? But bad writing and reporting are readily found both on and off the Internet, from personal blogs to city papers. It’s our problem too.
HUBSPOT The Top 10 Qualities of High-Quality List Posts
| FRIDAY, MARCH 30, 2012
list post could work for any industry, as long as the subject matter and quality fit the audience. Use your analytics to tell you what's working. Real examples are ideal, but sometimes even a hypothetical works just as great. It's unfortunate, but definitely understandable. But hey -- not all list posts have to suck! Pish posh!
B2B IDEAS @ WORK Morris Presents "Translating Buyer Insights into Ad Campaigns" for @MarketingProfs
| FRIDAY, JUNE 8, 2012
In this special one-week MarketingProfs University course, you'll quickly learn things like how to get inside your buyers' heads to figure out what works and what doesn't, avoiding commonly made creative mistakes, and how to move buyers down your funnel to a point where they're begging to take action. Access recordings for 12 months!
MARKETING GENIUS BLOG Chart of the week: Marketers Struggle to Do More with Less
| THURSDAY, JUNE 17, 2010
All of this could indicate that today’s marketer’s are frantic to regain control of their work life with an inability to demonstrate their success to upper management – a conundrum to be certain. They were twice as preoccupied with this dilemma as “tracking and measuring their success , their second biggest concern.
HUBSPOT 10 Marketing Tips From the Speakers of Upcoming 2011 #IMS [Contest]
| THURSDAY, JUNE 16, 2011
How does it work? The Inbound Marketing Summit and HubSpot User Group Summit are two of the biggest inbound marketing events of the year. Running back-to-back September 14-16, 2011, here's what you have to look forward to: Marketing Wisdom: 10 Marketing Tips From the Speakers of 2011 Inbound Marketing Summit. Simple as that!
B2B IDEAS @ WORK B2B Word on the Street: Guerilla Marketing
| MONDAY, JULY 11, 2011
Well place the trade ads and do the shows, but don’t overlook creative ways to reach them where they work – on the job sites and in the car lots. From dancing costumed mascots to the Flying Elvi , it’s not the most dignified side of marketing, but it can be effective. We don’t take the definition too seriously, either.
B2B IDEAS @ WORK SEO FYI: Page Title Optimization for the B2B Website
| WEDNESDAY, SEPTEMBER 1, 2010
Start with your homepage, then work through the most trafficked interior pages. Your website is the hub of your B2B marketing efforts, so it’s critical that it be found on search engines. As a marketer, increasing your website’s search engine rankings should be a focused, ongoing endeavor. Use weighted targeted keywords. Be brief.
HUBSPOT What's Your Facebook Ecommerce Strategy?
| WEDNESDAY, JULY 27, 2011
Thankfully a good bit of this work will be performed by partners who already know how to integrate and are popular today with retailers. Businesses can work and trade with other businesses using the same infrastructure. Facebook now has several integrated payment partners. DAO Pay which allows payments via your home phone bill.
B2B VOICES Yes, Giving Back to the Profession Makes a Difference
| FRIDAY, APRIL 20, 2012
While speakers are always welcome, you may find more value in helping advise on a project or with client work that the group offers to small and medium businesses. Ten years ago, I decided to call Central Michigan University’s academic director of the Integrative Public Relations program. So what are ways to give back?
HUBSPOT Confessions of a Closet Slug
| WEDNESDAY, MARCH 23, 2011
Just this morning, a hyperlink in newsletter article resulted in me squandering a half hour on interesting but low priority work. Working with companies that have urgent and compelling needs leads to shorter sales cycles and less competition. That's what I working on right now. How will I get it all done? But here's the truth.
HUBSPOT How to Conduct Competitive Analysis to Step Up Your Content Strategy
| THURSDAY, MARCH 1, 2012
How do you use your diligent detective work to inform your content strategy? When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. but that information is all kept pretty hush hush.
BIZNOLOGY Untangled Web: The Internet Keeps Changing Marketing
| THURSDAY, JULY 1, 2010
Do you work for a bank? And, if you do work for a bank, I am not singling your bank out for shoddy practices--the real shame is that you are just doing what every other bank does. And enough other stuff that make us all feel like we need to take a bath once we punch out from work. Image by Getty Images via @daylife. My answer?
BIZNOLOGY Social Business within the Enterprise: Is It Revolutionary?
| THURSDAY, FEBRUARY 23, 2012
This system worked well the same way that the original Yahoo! So, the logic goes, if that worked for the Internet, it should also work everywhere else, right? As I mentioned in my last Biznology post , some things over the Internet work because of the sheer size of the audience. Image via Wikipedia. Or is it true?
BIZNOLOGY How do you get started in social media?
| WEDNESDAY, SEPTEMBER 29, 2010
Social media starts wherever the most interested person works. Image by fredcavazza via Flickr. It's the musical question that everyone seems to be asking these days. And the answer depends on what you are trying to do. Too often, people ask that question, assuming that what they have in mind is all that can be done with social media.
SAVVY B2B MARKETING Savvy Speaks: Web Site Pet Peeves (and Best Practices)
| WEDNESDAY, MARCH 14, 2012
especially when I'm in a quiet space (like a library) trying to get work done. We've all received emails or visited websites that left us wanting. Here we share some of our annoyances. But this isn't just a rant. We also offer ways you can turn that negative into a positive. Read on for insight and inspiration! Wendy. Not cool.
SAVVY B2B MARKETING Savvy Speaks: Tips for Crowdsourcing
| WEDNESDAY, FEBRUARY 8, 2012
have been doing this with the "Meet the Speakers" series on the DemandCon blog and it has been a lot of fun to get to know the conference participants not only by their body of work but also by their favorite TV character and sports team. The rise of social media has made crowdsourcing all the rage. Heather. Wendy. Jamie.
SAVVY B2B MARKETING B2B Marketers: When NOT to Pursue a Case Study
| TUESDAY, JULY 6, 2010
It's not enough to show that your solution works as promised – you need to illustrate the business impact of your offering. If you're in charge of getting case studies published for your company, you likely feel the pressure to pump them out fast and furiously. 1) Customer isn't yet seeing results. 4) Story doesn't add value.
SAVVY B2B MARKETING Proud Mary, Kodak and Your Brand - A Cautionary Tale
| MONDAY, JUNE 21, 2010
It’s dirty work, but somebody has to do it. You can defend your brand without struggling. Just pay attention when customers tell you you're losing touch with it. Brands come and brands go. As a marketing manager, you should fight like hell to see that the former happens and fight like hell to see that the latter does not. Proud Mary.
SAVVY B2B MARKETING What Barbie and Pong can teach us about Consumer Experience marketing
| WEDNESDAY, OCTOBER 14, 2009
Since many video game enthusiasts also work in the tech industry Olivia was A list celebrity to the Dell demographic. This is the second post in Heather’s coverage of the Integrated Marketing Summit. If you missed the first post you can find it here. Every year around Labor Day there is a new Barbie movie that is released.
- Top Sales Resources: March 2010
To help you map out a strategy that works for your business, they've gathered perspectives from smart folks in the sales, marketing and CRM industries. I thought you might find value in these ebooks & resources from trusted colleagues of mine. Sales Speaks: Perceptions & Ponderings on Marketing Leads. registration required).
NUSPARK An Email to Bob in Sales: Thanks for aligning with us in Marketing
| SATURDAY, MAY 28, 2011
It’s all about working together to improve quality leads, improve conversions, and measure performance more accurately. Dear Bob, It’s Paul in Marketing. How are you? I haven’t seen you much around the office lately; I know we’re both crazy busy people. You’re busy training all those sales guys and going to conferences. Regards, Paul.
B2B MARKETING INSIDER Be A Hero: Choose Appointment Setting for Your Next Campaign
| TUESDAY, OCTOBER 12, 2010
Appointment setting “works” for the appointment-setting company, but for the most part not for its clients. think I need to work on the “how. We have to work to convince a C/VP to make time on their calendar because they don’t have time to waste. As I said, I have seen these programs work and I have seen them fail.
HUBSPOT 12 Marketing Lessons From the Cast of Glee
| TUESDAY, JUNE 14, 2011
He is always in favor of working out a problem calmly and step by step. Which Glee character would you most like to work with on a marketing project? Those of you who are fans of the hit TV show Glee know that the characters all have very big personalities that tend to set them apart from the others. Rachel’s got killer talent.
CONNECT THE DOCS Content Marketing Tools Series #9 Evernote
| THURSDAY, DECEMBER 13, 2012
Schedule the work : With the help of Evernote notes, one can jolt down various ideas, later schedule it as blogposts and share it among the network. About Evernote. Evernote lets your take notes, sync files across your devices, save webpages, capture inspiration, and share your ideas. Keep everything in sync. Remember things you like. link].
- 7 Ways to Keep E-mail Competitive
Its much more work for a much better return on investment. Work Across Channels. Email, the digital communications workhorse, will be eclipsed by social and mobile media, unless e-mailers get more sophisticated, segmented and interactive. E-mail is the ubiquitous digital marketing tool.
B2B IDEAS @ WORK Confess or Deny? Choosing Your Strategy in B2B
| FRIDAY, FEBRUARY 11, 2011
She is a Social and Behavioral Scientist who is currently working on her PhD in Communications, and uses her strong theoretical background in order to show how scientific theory should be used to develop strategy and effective B2B marketing campaigns Developing message content is a critical part of any B2B marketing campaign.
- TV news anchor masters the social web to connect with viewers
am on from 4 am-11:30am while I’m at work. am on after work hours on my Blackberry throughout the day and of course I pop online before bed on my laptop. All of this while balancing work, a household, husband and 1 year old daughter. Exceptions are made for work sponsored events where I am not alone. Digg this!
HUBSPOT 12 Lessons from Nike to Help Build Brand Awareness
| FRIDAY, DECEMBER 10, 2010
Inbound marketing works. Nike is famous for creating commercials that make you want to jump out of your chair or off the couch and go do something. It" to be specific. was doing some research (I promise, boss) on the importance of preparation when I came across this Nike commercial for Nike.com.hk. My ideas are below. What do you think?
LOOPFUSE Marketing Automation Buyer's Guide to Lead Nurturing « Loopfuse.
| TUESDAY, SEPTEMBER 21, 2010
Lead Nurturing Reporting: Hey, even a CSV-dump that you can import in to MS Excel will work here. Marketing Automation Buyers Guide to Lead Nurturing September 21st, 2010 by Roy Russo Lead Nurturing is the corner-stone of today’s marketing automation and automated email marketing processes. CRM Integration: This is an absolute must.
WEBBIQUITY Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
| TUESDAY, MARCH 8, 2011
If you work for a small to midsized company and are concerned that your company hasn’t quite perfected its use of social media yet—relax. In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010.
ENGAGE A Face for Radio: Writing Lessons Learned On Air
| WEDNESDAY, MARCH 30, 2011
The producer at WTOP allowed me to go on the air as a favor to a marketing and PR colleague I worked with. Rebecca Loveridge Rebecca works in marketing at TMG. When not working, he spends his time making musical noises and searching for adventure in the woods. Home 1. Strategy 2. Creation 3. Management 4. Distribution 5. After.
MODERN B2B MARKETING Hold on to your little dog: The New B2B Marketing Manifesto
| FRIDAY, OCTOBER 1, 2010
Think beyond digital : Create deeper, more integrated engagements with prospects and customers with online and offline work. “We’re not in Kansas anymore. This is how Velocity introduces their newest eBook , The New B2B Marketing Manifesto. This Judy Garland quote rings true in this new B2B marketing landscape.
MODERN B2B MARKETING 9 Must-Read B2B Social Media Thought Leader Interviews
| SUNDAY, MAY 23, 2010
and social media have impacted her company, Phone Works. There’s no limit to the ways B2B social media marketing can help organizations build brands and amplify lead generation efforts. But for B2B marketers who have yet to venture into the social web, getting from point A to point B isn’t as cut and dry. On the Savvy B2B Marketing Blog, C.
B2B MARKETING INSIDER Why Social Media Will Help Us All Get Along (Better) | B2B.
| FRIDAY, JUNE 4, 2010
Additionally, we’re finding that some really good documentation comes (via social media) from the customer community, not from the subject-matter experts who work for the company. centralized team of people from each group should form a core SM team that can work within the organization as catalyst. Exactly. All rights reserved
MODERN B2B MARKETING Putting the Customer First in the Channel
| MONDAY, SEPTEMBER 27, 2010
In our year or so of working with TPG, we have had moments of anger and frustration when Jeff or a member of his team recommended Eloqua or another competitor into a deal where we thought Marketo would be a great fit. At Marketo, we will work with several strategic partners including The Pedowitz Group. We all knew the drill.
HUBSPOT 6 Ways to Capitalize on Twitter’s Promoted Tweets
| FRIDAY, SEPTEMBER 16, 2011
Twitter is restricting the rollout of this program update to 10% of its global users until it works out all the kinks. ClickZ recently reported that Twitter is rolling out an enhancement to its Promoted Tweets program that will allow brands to reach more Twitter users. Not to mention what it should do for Twitter’s revenue stream.
HUBSPOT Marketing Update: Marketing Is for Everyone! [HubSpot TV]
| SUNDAY, JUNE 26, 2011
The ads worked, and within a week of airing them, the FBI had caught Bulger after 16 years of chasing. In Friday's episode of the Marketing Update on HubSpot.tv, Mike and Karen discussed a number of stories where normal people (i.e. non-marketers) were using or should have used inbound marketing techniques. Advertising for Whitey Bulger.
INTEGRATED B2B B2B and the tourism industry: A strong digital strategy can make the difference
| FRIDAY, OCTOBER 19, 2012
Angel has been involved with numerous businesses, government agencies and NGO’s as an entrepreneur and consultant and has invaluable experience from more than twenty years of working within the United Nations system. After experiencing a dramatic slump in 2009, the global tourism industry is steadily regaining momentum. Vidal.
B2B MARKETING CONFIDENTIAL Using Audience Targeting to Own the Latent Pipeline
| WEDNESDAY, DECEMBER 16, 2009
skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Next post will be on how one might do the steps above and make it work. lead is entered into a system at some point in time. More on that later.
SALES CHALLENGER The Biggest Casualty of M&A: Your Customers
| SUNDAY, AUGUST 5, 2012
Acquiring Similar Customers that Require Different Services: Allow merging sales forces to work independently until sales reps learn how to deliver specific products and services. Every now and then, we hear of a merger or acquisition gone horribly wrong, taking with it two otherwise profitable companies into oblivion.
- 8 Steps to help you reach the marketing gold
“Well, we can’t exactly implement that CRM system because we tried it a few years ago and it didn’t work.. Work on the next item. Guest post by Jeremy Floyd. Something magical happens when I set foot in a house that I want to buy. But something odd happens after I take possession of the home. Then what happens?
EB2BLEADS Is Outsourced Lead Generation A Good Idea
| THURSDAY, JANUARY 20, 2011
classic case in point is the "competition entry form" which as a sales guy I had a nightmare with at a few companies I worked for. To ensure you are working with good data you should try and cleanse the data to ensure if the company still exists, does what you think it does and you have the right contact. Nobody wins!
THE NEW STRATEGIST A Different Kind of Influencer - Find Your Enthusiasts
| WEDNESDAY, MAY 25, 2011
If they share a review of a web design technique that works, or tips for communicating in the social media world, many followers will heed their advice and put those tips in to play for themselves. I have a really hard time putting any kind of stock in to a Klout score. It just seems extremely artificial to me. Retweet their stuff? Big deal.
HUBSPOT 4 Tips for Effective Multi-Channel Ecommerce
| TUESDAY, AUGUST 16, 2011
Even though they all offer strong ecommerce channels that can work, a concentration in any one channel adds risk to your business and means you are missing out on other important pieces of the overall ecommerce pie. This is a guest post from Scot Wingo, the CEO of ChannelAdvisor. Different Ecommerce Channels. Diversify. Here's an example.
TRADESMEN INSIGHTS How to Engage the Professional Tradesmen on Twitter
| THURSDAY, JUNE 10, 2010
Because it works! Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services How to Engage the Professional Tradesmen on Twitter I don’t know why people are afraid of Twitter. Do you know why? What are some of the ways you use Twitter?
MANHATTAN MARKETING MAVEN Master Mobile E-mail
| THURSDAY, APRIL 11, 2013
Too many e-mails opened on mobile devices take customers to pages that don’t work or look awful when they get there. When it works its pure brand mojo. When it doesn’t your brand takes a bigger hit than if your e-mail doesn’t work right on a desktop or laptop. 'Mobility has transformed e-mail. Mobile users are on the go.
BLOG MY CALLS The Top 10 Marketing Blogs We've Ever Written
| MONDAY, APRIL 8, 2013
We drew upon our experience working with agencies and SMBs to determine which metrics are most critical to track marketing ROI. '#10 - The Zombie Apocalypse of Keyword Call Tracking. This is a relatively new blog on Blog.LogMyCalls.com , but recency does not mean poor quality. On it''s face, keyword call tracking sounds good. Oh well. Truly.
B2B MARKETING UNPLUGGED The Problem with Surveys is All Those Damn Questions
| WEDNESDAY, JANUARY 26, 2011
once worked for a company that actually cancelled its employee satisfaction survey for a year because it knew it hadn’t come close to addressing the considerable issues raised the year before. Have you ever met a marketer who didn’t just love surveys, feedback forms, focus groups and stuff like that? Don’t you want to know who you humiliated?
B2B MARKETING UNPLUGGED Two Honourable Direct Campaigns
| THURSDAY, MAY 12, 2011
Bottom line: nice work that honors the dead trees on which it was printed. Just for the record, I’m not opposed to direct mail or paper or cleverness. happen to think physical direct mail has more impact than its electronic cousins, and that done well it is a prudent use of resources to drive a desired end. Instant cred there.
B2B MARKETING UNPLUGGED Still Life with Dog Biscuit: Bad Direct Mail Part 2
| THURSDAY, OCTOBER 6, 2011
It just isn’t working. Last week we looked at a sad case of Smug Complacent Agency Mail (SCAM) from somebody with an ebook and a great deal of hope. Where last week’s example was probably a lazy agency with a good idea, this week’s is, in my opinion, malpractice. Not this girl! In I went. And out came this. That’s all.
DIGITAL VOICES The U.S. Army Deploys A Mobile Strategy Fit For Your Business
| WEDNESDAY, MARCH 28, 2012
The lines have been blurred between work and home when using a smartphone, and mobile is dominating enterprise telecom trends. Back in 2010, the U.S. Initial apps allowed soldiers to call up interactive maps to intelligence materials with a tap of a finger. All apps are approved for use on the Army Network's Common Environment.
DIGITAL VOICES Enterprise Content Management Vendor Predictions
| SATURDAY, SEPTEMBER 11, 2010
Operationally, they still have work to do to fully integrate the various pieces of the puzzle. The Enterprise Content Management (ECM) space is really starting to consolidate. For enterprise customers, these acquisitions may mean some pain and trepidation in the short-term. Form content). intranets, collaboration workspaces etc.). Hurry up.
DIGITAL VOICES Why is social media so difficult for B2B?
| SATURDAY, NOVEMBER 6, 2010
We believe there are effective strategies that can be adopted to make social media work in the B2B space. In The use of Social Media in the consumer space is widely written about. Success in the B2C space frequently garners good media attention. It has been difficult to crack the puzzle of social media in the B2B space though. Stay posted!
INDUSTRIAL MARKETING TODAY How Videos Tell Compelling Stories About Consulting Engineering
| FRIDAY, FEBRUARY 25, 2011
They would make any engineer feel proud of the work that they do in shaping communities and affecting people’s lives on a daily basis. In an earlier post, (see More Manufacturers Are Using Videos For Content Marketing ) I had mentioned that 48% of manufacturers were using videos as part of their content marketing.
CONTENT MARKETING TODAY Learn What’s Ahead for Content Marketing in 2010 from 39 experts
| THURSDAY, JANUARY 21, 2010
Aside from its intrinsic merit, this e-book is a perfect example of content marketing at work. New Crowd Sourced E-Book Is Also a Brilliant Example of Content Marketing. The genius behind this e-book is Ambal Balakrishnan. She has turned crowd sourcing into an art form. Thus, it gives her instant credibility among potential clients.
HUBSPOT Only Marketing to the Top of Your Fundraising Pyramid Is Hurting Your Nonprofit’s Future
| TUESDAY, MAY 21, 2013
Does it still work for the intended audience? Sure, you’ll have to personalize the donor''s name and take out that inside joke, but 9 times out of 10, it works. But, have no fear! Here are a few suggestions for how you can shift your focus and turn those shameful "no''s" into loud, confident "yeses.". Strengthen and grow your core.
INBOUND SALES NETWORK How to Get Your Prospects from a Blind Date to Married with Children
| THURSDAY, MARCH 31, 2011
When creating your ideal customer, marketing and sales must work together to determine the best indicators of success, in terms of what the customer looks like (demographics, etc.). 50 to 80 percent of all leads are potentially wasted if not managed properly. similar percentage of leads are not qualified at all. Wedding The Deal. The Close.
ENGAGE Quit Daydreaming and Focus on Your Website
| TUESDAY, JUNE 14, 2011
To quote Thomas Edison, “Opportunity is missed by most people because it is dressed in overalls and looks like work.” T hat one big idea—the one that will bring the masses to your website overnight and lead to more Twitter followers than Lady Gaga sees is not worth waiting for. Create a custom 404 page.
ENGAGE Want Your Message to Resonate? Say it Again. Want Your Message to Resonate? Say it Again.
| WEDNESDAY, JUNE 15, 2011
The “set it and forget it” approach does not work in our crowded media environment. G rowing up, my mom had to constantly remind me to do the things she needed me to do. After the fifth or so reminder, I’d reluctantly get up and put my clothes in the hamper (or complete whichever menial task she’d requested of me).
THE EFFECTIVE MARKETER The New Rules of Lead Generation: Book Review
| TUESDAY, APRIL 30, 2013
He says “You are constantly testing and anlyzing your results to see which lead generation tactic works best for you” This is important, because you don’t want to go ahead and spend money on certain tactics just because your competitor is doing it or because it is being talked about in the media. Scott, for review. Measure.
JUNTA 42 10 Things You Need to Know about Content Marketing World 2012
| WEDNESDAY, MARCH 28, 2012
This year’s event includes marketing executives from Google, Sears Holdings, Kraft, SAP, Intel, Dell, Kelly Services, SAS, Sybase, Openview Venture Partners, MasterControl, IBM and many, many more (we’re still working on a few more very exciting brands). It’s been a struggle. So, how did we one-up 2011? Register today!
LEADER NETWORKS Palladium Group Case Study on B2B Community
| THURSDAY, OCTOBER 1, 2009
Never once did we "tool talk" with potential members especially because of their seniority, their focus was on getting access to people and information to serve their work within companies so that is where we focused. We used Awareness Networks for the platform and they were fast and easy to work with. This was one amazing journey!
MARKETING GENIUS BLOG Marketing Automation and ROI
| THURSDAY, AUGUST 13, 2009
If you don’t have in-house expertise, consider hiring someone, or work with outside vendors. This gives you clear feedback which lead generation activities are working, and which are not. Since publishing posts on Marketing Automation , the question of “how to justify the investment came up with some of our readers.
BUYEROLOGY Social Buyerology: Turning Insight Into Influence
| MONDAY, JUNE 13, 2011
Either they worked or didn’t work. And, when they didn’t work they are shelved. Those they did work sometimes run its course and then are neglected to move onto the next “big” thing. Image by smemon87 via Flickr. Organic. Connect. Follow @TonyZambito.
ACQUIRING MINDS Savvy Buying of B2B Data
| THURSDAY, JUNE 17, 2010
There are a lot of data houses that offer data appending services. How do you recommend working with those that provide these services? . An Interview with Ruth P. Stevens and Bernice Grossman. am pleased to welcome Ruth P. Stevens and Bernice Grossman, two well recognized B2B direct marketing experts. Ruth P. The user generated, i.e,
YOUR SALES MANAGEMENT GURU Sales Leadership: Zen & The Art of Golf
| MONDAY, OCTOBER 17, 2011
I found myself concentrating more clearly, working my shots better and even when Ed gave me a tip-I appreciated his concern to make my game better. Sales Leadership: Zen and Art of Golf . Yesterday was a lovely fall day in the Smoky Mountains. Unbeknownst to me another couple had signed up to play with my wife and me.
- Sales Leadership; Improving Won/Lost Ratios
From this ratio you can also begin to build the balance of your pipeline metrics, working backwards in your funnel. Sales Leadership: Improving your Won/Lost Results. During the session I revealed a variety of metrics we use to assist our clients on improving their sales and profits. However, that is not our topic today. Who are the peers?
DIGITAL B2B MARKETING QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?
| SATURDAY, FEBRUARY 4, 2012
As the Media Director working with a number of technology marketers at a B2B agency, Babcock & Jenkins , I have seen this evolution first hand over the last four years. If you follow the B2B technology publishing landscape, you are almost certainly familiar with the Ziff Davis Enterprise brands. However QuinStreet may be a newer name.
HUBSPOT LinkedIn Answers Kicks the Bucket, and Other Marketing Stories of the Week
| SUNDAY, JANUARY 20, 2013
Remember that everything is linked and you need to understand how it all works together to really drive results. The way we optimize is about to change drastically. Facebook and Bing are collaborating to put a larger dent in the world of social and search. Needless to say, there have been some big announcements this week. Let's get started!
INBOUND SALES NETWORK 10 Questions You Should Ask Your Customers To Understand Them Better
| THURSDAY, JULY 28, 2011
As they read your copy, they’ll know you understand what their problem is, and that you’re offering a solution that will work for them. You will find out what is broken and what is working. Your potential buyers may or may not respond to the latest marketing techniques. You can spend your entire budget missing the target.
BIZNOLOGY Siri, Advertising and Reality
| FRIDAY, MARCH 16, 2012
The gist of the complaint is that Siri simply doesn’t work as advertised. And, according to many, it doesn’t work like you think it should considering its presentation in ads. It works and then it doesn’t. Image via CrunchBase. Some of them read: Siri Lawsuit: Apple Being Sued for Misleading Siri Commercials.
BIZNOLOGY How to protect your trademark online
| WEDNESDAY, OCTOBER 26, 2011
BIZNOLOGY When Social Media Is Against the Law
| SUNDAY, OCTOBER 3, 2010
Is it considered work for an employee to answer a comment on her company-sponsored blog post at 9 pm on Monday night? The employee has not had that 11-hour break if she got off work at 6 pm. If an employee is found to be working too much, her boss is fined--and the company does not pay the fine, the boss does. Wrong. Plenty.
BIZNOLOGY Content Anticipation: E-mails From Greg Laurie Are Enough
| SUNDAY, AUGUST 8, 2010
mail works. It works because people decide whether you are allowed to e-mail them or not (at least the ones following the rules). His understanding of e-mail, traditional publications like books, Facebook, and Twitter allow me to join with him in the way that works for me. Image by dampeebe via Flickr. by Frank Reed.
MARKETING INTERACTIONS Webinar Q&A: Content is Marketing Currency - Australian Audience
| FRIDAY, AUGUST 20, 2010
You might start by looking at the combinations of products your current customers are using - see how they work together and why the customer chose to use that array. Just remember that if you overwhelm prospects with choices and conflicting messages, you'll lose their interest because it becomes too much work to engage with you.
KOMARKETING ASSOCIATES 10 of the Best B2B Facebook Pages
| THURSDAY, MAY 16, 2013
We chose the pages that were not only engaging, but that offered an excellent example of how a Facebook page can work for B2B companies. 'Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. The key is to make sure your page is worth your reader’s time. Think we missed one? Enjoy!
HUBSPOT 9 Ways to Truly Suck at Lead Management
| TUESDAY, JANUARY 17, 2012
Then, work with Sales to determine how they get passed along. The closer Marketing is aligned with Sales , the more the two departments work together to develop and execute lead management strategies—from the top of the sales funnel, through the middle, and out the bottom end—the more effective lead management becomes.
HUBSPOT How to Set Up Google AdWords Express in 4 Simple Steps
| WEDNESDAY, DECEMBER 14, 2011
Only then will you be able to make changes to improve performance and be able to identify what is or is not working with your AdWords Express experiment. As we discussed yesterday , Google recently released Google AdWords Express for local marketers. There is no need to worry about keywords, bids, or optimization. Step 1: Find Your Business.
CONNECT THE DOCS ClickInsights: How to choose a white paper syndication partner?
| THURSDAY, OCTOBER 1, 2009
Why should I choose to work with your company versus another syndication partner? If you feel overwhelmed by all the options, you could work with an agency such as Connect Direct who can help you choose the right programs. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). NetLine.
AD YOUR COMMENT HERE Foursquare’s Got It Goin’ On
| TUESDAY, JULY 12, 2011
Here’s how it works. In recent months we’ve seen a sudden surge in growth and development going on in the social media world with new products like Google + and Facebook’s latest feature, group and video chat. Well, I think it is still worth talking about Foursquare and the exciting wave that they’ve been surfing. Money well spent.
SYNECORE Which Digital Marketing Interfaces Should Your Business Utilize?
| TUESDAY, FEBRUARY 5, 2013
If you don't have a website, you have work to do. Install the basics and work from there. SoLoMo makes a great addition to an already solid advertising campaign, but by itself will not save your business. In a recent post, I shared a few tips on how to integrate SoLoMo into your marketing strategy. What is your audience expecting?
MARKETRI Marketing Myself: How the Right Marketing Plan Got Me Hired
| FRIDAY, JULY 27, 2012
My position at Marketri will allow me to work on many types of projects while learning from three very talented marketing professionals. 3) I knew who I wanted to work with. The Problem. "Oh, jeez, good luck with that!" " That was the common sentiment when I said I studied marketing. The Plan. • Who should I target?
HUBSPOT Why You Need Social Media, Even if Your Customers Don't
| THURSDAY, APRIL 26, 2012
So let's pretend that your customers aren't on social media, or that you work for someone who thinks they aren't and, as such, doesn't see the point in investing in a social media marketing program. Well, here's the thing: your customers probably are on social media. Are there B2C companies without potential customers on Facebook?
DIANNA HUFF - B2B MARCOM Now Available: Free B2B Web Marketing Toolkit
| MONDAY, MARCH 25, 2013
I get A LOT of questions from people about websites; pretty much everything I write is in answer to these questions or in response to the mistakes I see companies making in the course of working with them. To learn more and to download, see the Toolkit landing page. I’m always looking for new topics to write about.
HUBSPOT Why HubSpot Acquired Social Media Marketing Software Co, oneforty - #Hub140
| THURSDAY, AUGUST 18, 2011
The opportunity for HubSpot to “watch” everything that is going on in your marketing world and propose your to-do list or work with you (think Pandora-style training) to figure out your to-do list could be really interesting for our customers. Today I am just thrilled to announce our acquisition of oneforty. Talent. Our Customers.
CONTENT MARKETING FOR BI How to Bake a White Paper from Scratch: Part One—the Recipe
| TUESDAY, MARCH 22, 2011
So, let’s take the mystery out of it and work through this together. Welcome to part one of the “bake a white paper from scratch” series. Here you sit, ready to start your new white paper. Either way, you’re facing what might seem like a daunting project ahead. The first thing you need to do is determine just why you need a white paper.
MARKETING INTERACTIONS Is Your Marketing Content Ready for Step Backs?
| SUNDAY, OCTOBER 25, 2009
Most marketing automation solutions have a rules or work flow process that allows you to automatically send a message if your prospects do or don't do something. Step Backs cause stalls to pipeline momentum. There are a ton of things that can happen to cause hesitation. customer interviews. past customer surveys.
MARKETING INTERACTIONS Ambiguous B2B Content Won't Cut It
| SUNDAY, AUGUST 30, 2009
For example, if I'm working for a midsize IT company, I may perceive that an outcome achieved by IBM isn't possible for my situation. You hear it from all over, including from me. It's not cool to talk only about your products because your buyers don't care about them, they care about achieving their business objectives.
B2B MARKETING INSIDER How Social Media Helps Marketing, PR, And Sales Become Better Friends
| THURSDAY, APRIL 21, 2011
Work together. They can get along? The biggest question I get asked here on B2B Marketing Insider is about the challenges of sales and marketing alignment. And it often extends to our colleagues in PR. guess this shouldn’t be a huge shocker. started my career in sales. Then I quickly moved into marketing to follow my frustrations. Just 8%.
SAVVY B2B MARKETING Savvy Speaks: Getting up to Speed - FAST
| WEDNESDAY, JANUARY 4, 2012
If you work as a freelance professional of any sort, sooner or later a client will ask you to work on a project where you have had little to no experience in the subject matter. Savvy professionals have methods they use to hit the ground running and get up to speed fast. This week, the Savvy Sisters share their best tips. Stephanie.
SAVVY B2B MARKETING Savvy Speaks: Breaking Through the "Blogging Block"
| WEDNESDAY, AUGUST 31, 2011
have had times when I have written a lot and times where I'm so focused on work that writing has taken a back seat. Another trick I use when the well is dry is to work backwards. With blogging, it's so important to keep a constant stream of fresh, relevant content for your readers. Don't go there. Use the Force. Michele.
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