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  • MODERN B2B MARKETING  |  THURSDAY, MAY 23, 2013
    [Work] Marketers and Budget – Do you know the 3 V’s?
    And the PPC consultant, didn’t he say he just took out some terms that were not working? Spreadsheet-based planning is OK and can work for some companies, but it often does not scale as a business grows.  Sign up now for our webinar Building a Budget Process That Works , on Tuesday June 4th at 10am PST. Budgets
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 24, 2013
    [Work] 6 Ways to Eliminate the Demand Gen Blame Game
    Work as one team. by contributor | Tweet this. Editor’s Note: Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance measure software company. It’s heated, confrontational, and many times happens in front of your peers or executives. No one wins. Everyone loses. Blame is easy.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 18, 2013
    [Work] Year in Review: The Highs and Lows of Marketing in 2013
    That way, when January 1 rolls around, I''m ready with some kick-ass resolutions that''ll make the next year, hopefully, awesome. I''m not making any marketing-themed resolutions for 2014, but I do still like to reflect on the industry I work for/in/around. Technically, I work in the software industry , but we''re marketing-adjacent.
  • INFER  |  TUESDAY, AUGUST 23, 2016
    [Work] Act-On Improves Marketing Efficiencies by Embracing Predictive Marketing
    At Infer, we’re fortunate to work with forward-looking marketers around the world. As more companies join the predictive revolution, we love sharing their great success stories — and marketing automation innovator Act-On is no exception. You already enjoy valuable insight into your leads from behavioral scoring.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 4, 2012
    [Work] 7 Questions Marketers Should Be Asking Their Sales Reps
    Do you know how -- and how quickly -- they work in information about your product or service? It’s critical to develop a strong understanding of exactly how your sales team works your leads. All too often, we think of marketing and sales as separate entities within an organization. And that’s it, right? Well actually, no.
  • SNAPAPP  |  TUESDAY, OCTOBER 21, 2014
    [Work] Marketers: Innovation Starts Out of Your Comfort Zone
    With mounting pressure on marketing teams to show immediate ROI for campaigns and programs, it’s easy to stick to what we know works: the tried and true website, blogging 3x a week, social outreach, simple landing pages with one form, and trade shows that have one lead gen entry. Did it work? Did it work? Probably not! Off beat?
  • AVITAGE  |  FRIDAY, JULY 17, 2015
    [Work] How To Fix Your Sales Content Problem
    Each has thought about and worked on the best ways to to solve it for years. What if your “sales content problem” isn’t the real problem, but a symptom of the problem? suggest you probably have a “customer content” problem. “So what, isn’t this semantics,” you ask?
  • AVITAGE  |  WEDNESDAY, AUGUST 7, 2013
    [Work] 12 Demand Management Competencies for Success
    Have we not learned from CRM and other technology categories that technology is an enabler, not a  producer of significant outcome improvements?  In fact, new technology often requires organizational change, new skills and increased work in the short term. The following is a checklist of demand management success competencies.
  • SAZBEAN  |  SATURDAY, FEBRUARY 23, 2013
    [Work] Top Internet strategy, marketing and technology links for the week of February 23, 2013
    News & Notes
  • AVITAGE  |  TUESDAY, FEBRUARY 19, 2013
    [Work] Learnings From A Content Strategy Hangout
    The ad hoc group conversation felt disjointed and didn’t work well for me. I “watched” last week’s Google+ Hangout lead by the team at Velocity Partners in the UK:  Content That Stands Out: A Content Strategy Google+ Hangout.  The link will take you to the recorded show, or click the video image below.
  • SAZBEAN  |  SATURDAY, FEBRUARY 9, 2013
    [Work] Top Internet strategy, marketing and technology links for the week of February 9, 2013
    eConsultancy). News & Notes
  • SAZBEAN  |  SATURDAY, JANUARY 26, 2013
    [Work] Top Internet strategy, marketing and technology links for the week of January 26, 2013
    ProBlogger) Holy Grail of eCommerce Conversion Optimization – 91 Point Checklist and Infographic  (SEOmoz) From Promise to Performance: Measuring Facebook Success Beyond The Like  (All Facebook) Visual Storytelling: The Key Weapon to Content Marketing  (Search Engine Watch). News & Notes
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 14, 2012
    [Work] Week in Review: December 14
    Can it really be that we only have one more full week of work before the holidays? If you are scrambling to get everything finished before your family celebrations while trying to wrap up year-end items at work, you may have taken a break from the blogosphere. No worries -- we have you covered. Here's the best from the week. Meaty.
  • SAZBEAN  |  SATURDAY, NOVEMBER 17, 2012
    [Work] Top Internet strategy, marketing and technology links for the week of November 17, 2012
    Businesses  (Mashable!) News & Notes
  • SAZBEAN  |  SATURDAY, NOVEMBER 10, 2012
    [Work] Top Internet strategy, marketing and technology links for the week of November 10, 2012
    News & Notes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 16, 2013
    [Work] Case study: ROI of social influence
    Let’s look at the one effort that worked as a model of how to cut through the noise and make a meaningful connection with a targeted “influencer.” Dell worked hard to get me to Austin. What is the ROI of me? We’re about to find out. Was there a payoff for Dell? But one company got through. ” The courtship.
  • BIZNOLOGY  |  MONDAY, MAY 20, 2013
    [Work] Penguin 2.0 Rolls Out This Summer: Please Calm Down
    This means that all of the natural tactics that were working before will still work, and will start to work better than before after more of the filler gets dealt with by 2.o. Image via CrunchBase. In this longer than average video, Cutts discusses some of things that Penguin 2.0 The Good Practices Haven’t Changed.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 7, 2013
    [Work] Tips For An Effective Content Marketing Strategy
    With all of these options, it can be difficult to determine what will work best for your audience when developing your content strategy? Here are a few things to consider when developing your content strategy. First, develop content to establish credibility and thought leadership within your industry.
  • E-QUIP  |  MONDAY, AUGUST 6, 2012
    [Work] E-Quip Blog: Managing the Sales Funnel: Updated
    Once youve qualified the lead and confirmed your interest in working with the client, the next set of activities involves building a relationship with the client and uncovering needs and expectations. Most technical professionals hate cold calling and "working the crowd" at networking events. Monday, August 6, 2012. Stage 4: Closing.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 14, 2015
    [Work] Digital Awesomeness Series: A Day In The The Life
    30am – Get to work. Yes, I work through the list I’ve created. After all, the harder I work the luckier I get. So, I know you’re all wondering what I do all day. Just kidding, you’re busy enough with your own stuff. But here it comes anyway. In all honesty, this post is really important. think so, and you should too. No script.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 8, 2011
    [Work] How to create social media metrics that matter
    For years I’ve admired the real-world insights and experienced perspectives of Steve Goldner, perhaps better know as @Social Steve.  I’m pleased that Steve has agreed to be the newest Contributing Columonist to {grow} and I know you’ll enjoy his work! By Steve Goldner, Contributing {grow} Columnist.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Work] Turn Your School's Website into an Application Generating Machine
    Even as you sleep, your offers are generating leads and keeping your application funnel working. This information will give you some baseline guidance on what's working and what isn't. If they're gumming up the works, the CTAs probably don't align well with the topic of the blog post or its audience. Look at Your Current CTAs.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 12, 2013
    [Work] Thank You Marketing Made Simple TV syndication sites!
    Yaris of Social Ribbit , who is our Producer and Director, and who has worked tirelessly on the show. We wish to thank all the sites who have supported our TV on the Web show, Marketing Made Simple TV, since it premiered in May of 2012. ” Believe me when I say that I greatly appreciate the people who run these sites. million people!
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Work] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    That in turn enables you to do more of what’s working and less of what’s not working. Are you wondering if your B2B blog is on the right track for successful lead generation? Focus on these five areas to know. All aboard! Your train is pulling away from the station and you’re on it. Click to tweet! Click to tweet!
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 2, 2011
    [Work] Remove the Barriers to Strategic Planning in B2B Marketing
    work with B2B clients on media and integrated marketing programs. As B2B marketers enter the 2012 strategic planning season and begin shaping executional plans, it is important that we get it right. Today, many companies have replaced strategic planning with a set of goals and tactics, without a formalized marketing strategy. Value.
  • RADIUS  |  FRIDAY, APRIL 1, 2016
    [Work] 5 Lessons from MarTech 2016
    Certain products not only work better together, but also fit the needs of companies that are at a similar stage of growth and valuation. Growth hackers work hand-in-hand with product teams to help design the full user experience. MarTech 2016 did not disappoint. The sheer number of sessions was impressive. Perfect.
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Work] New Twitter Dashboard Lets You Measure Performance of Organic Tweets
    Knowing more about the performance of individual organic tweets can offer you a wealth of knowledge about what is and isn''t working in your Twitter strategy -- and help you optimize both your organic and promoted tweets. Have you ever craved better insight into the performance of your individual tweets? Well, hold on to your hats, folks.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 25, 2012
    [Work] Social Media, Demand Gen and B2B Executives: Exploiting the ‘Power of Peers’
    Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising sections and sales training materials. So, what does work? We are very excited to welcome him. Breaking Down Assumptions about Social Media.
  • B2BBLOGGERS  |  TUESDAY, AUGUST 24, 2010
    [Work] Exclusive Interview With SAP's Director Of Social Media - Michael.
    So we wanted to take a position of openness and put that passion and feedback to work for them and for SAP. We enabled all our marketing disciplines to use social promotion across our various tactics (email, events, etc.).  We are working to utilize the power of our thousands of employees through training and support. Enjoy the read.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 23, 2015
    [Work] How to Generate Sales Leads Using Personality Quizzes
    Eventually (after 3-4 emails) you can start to work in CTA’s to actually convert people. Imagine using a personality quiz that your audience loves to bring in leads that you know a ton about and can be followed up with in a human way. That is possible, and today we’re going to look at how to do it for your brand. And Hi!”
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Work] 16 Free Tools That Make Content Creation Way Easier
    Second, after embedding, it seems to add a little "source" link in the bottom right, so you get proper attribution when others use your work or share it. Skitch proved to be incredibly powerful because you can do it all in one place. (I work for HubSpot. On the final day of my trip, I got one last picture of Content Bot. Not yet.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 23, 2016
    [Work] How to Find Influencers for B2B Online Marketing Campaigns
    The list of key influencers that you compile should be a working document that you continuously add to as new targets are determined. From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. And how can you use it? BuzzStream Discovery Tool.
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Work] What You Need to Know This Morning: June 7, 2013
    One analyst estimates YouTube delivers 10% of Google’s total revenues, which would work out to about $6 billion this year. Check out this TedX talk that our friend Guy Kawasaki gave recently -- 12 things he learned from working for Steve Jobs. and then the line-cutter won the $590.5 million Powerball jackpot. On sale. Using a coupon.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 20, 2015
    [Work] Even the Smallest Businesses Can Sink its Teeth into These 10 Branding Lessons from Apple
    Successful small business branding means all these parts work together to create a cohesive, positive, engaging and useful identity in the minds of your customers. Of course, if your visual brand identity isn’t working for you, it pays to engage in professional logo design and other rebranding tactics to find a better fit.
  • VERTICAL RESPONSE  |  MONDAY, JULY 29, 2013
    [Work] Get Your Content to Stand Out from the Crowd
    She’s got a fun blog and recently did a  post  about Bike to Work Day. She really honed in on her female demographic by titling her article, “ Bike to Work Without Becoming a Hot Mess: Tips on How to Stay Cute on Your Two-Wheeled Commute.” We’re smack-dab in the golden age of content marketing. Be Engaging.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 22, 2015
    [Work] 7 Ways to Use Marketing Automation to Grow Your Business [GUIDE]
    Ability to work ahead. As a small business owner, it’s vital to ‘work ahead’ as much as possible. If you prefer, you could also use a third-party service to create sign up forms that work as pop ups, sidebars, or sliders on your site. Save time. Reach customers in a timely manner. Are you convinced yet?
  • VIEWPOINT  |  TUESDAY, JANUARY 21, 2014
    [Work] Taking away a marketing manager’s excuses!
    I was sitting in a meeting of marketing and operations people when I worked at Inquiry Handling Services (long ago scooped up by Harte Hanks). Just because the salespeople don’t work for you directly doesn’t mean you can’t guilt, prompt, plead and motivate them to report on the inquiries’ final disposition. They don’t want to.
  • THE FORWARD OBSERVER  |  TUESDAY, JANUARY 6, 2015
    [Work] 4 Tricks To Master The Magic Of Modern Lead Generation
    For this content marketing-assisted sales approach to work effectively, however, the content needs to synch up with where the buyer is in their research or “ buyer’s journey.”. Use video – In some instances video can work better than text at explaining a complex issue. If it''s the latter, here''s how. It’s no magic trick. Your Offer.
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 9, 2015
    [Work] Summer Refresh: 3 Ways To Bring More Energy Into Your Social Media
    Sometimes all it just takes is a little refresh to get things working again. Social media is a great way to grow your online presence and increase website traffic. While simply getting started is usually the easiest step of social media, staying consistent in your efforts is not. Positive thoughts lead to positive results, right? Be humorous.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Work] The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network
    suggest the professional email (the one from your work/school) because it is professional, colleagues can find you, and you can keep it separate from your personal contact. skip to main | skip to sidebar. The Innovative Educator. Sharing ideas about educating innovatively. Wednesday, April 23, 2008. skills) and grow into PLN producers (2.0
  • JUNTA 42  |  TUESDAY, JULY 14, 2015
    [Work] 6 Steps to Content Marketing Domination
    wanted to talk about how we built Content Marketing Institute as one of the fastest-growing training and media companies on the planet, and, in the process help teach entrepreneurs, small businesses, and even change agents in large enterprises how to make content marketing work with deep focus and a tight budget. I know, I know. model. model.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2011
    [Work] Five Ways Marketing Automation is Transforming B2B Marketing
    The question is not “did that program work?” but “could it work better?”. by Liz Smyth The abundance of information available online and on social networks has fundamentally changed the way that customers research and buy solutions.  Because of this there must also be change in how we market and sell to them.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 12, 2014
    [Work] Why The Nitty Gritty Posting Mechanisms of Facebook Matter
    Now let’s say an image is far too horizontal for repositioning to work. AG Salesworks is pleased to bring you a guest post from Anum Hussain , Inbound Marketing Manager for HubSpot. When I see a post on Facebook with an incredibly long, UTM riddled link. cringe. It only takes an extra minute to turn that into a shortened bit.ly
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 5, 2013
    [Work] Dust Off Your Old Sales Proposals – You May Find a Vein of Gold
    For existing clients, a review meeting is a good way to check on how things are going, to support the work that’s been done so far, and reinforce the fact that your organization has added value worth exploring. Your file of prior proposals to your existing customers may be an excellent source of new business. Has it already been solved?
  • SALES LEAD DYNAMICS  |  MONDAY, SEPTEMBER 24, 2012
    [Work] Find Your Business Development Comfort Zone.
    Social media probably won’t work. Fred the consultant has been Tweeting, Friending, Linking in, and blogging. He’s also trying to set up a webinar and podcast series. In the past week, he’s had five one-on-one networking meetings and attended six local events. And now he wants to give workshops. Fred is dizzy from all this activity. Small.
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Work] The Growth Show: How Shopify Grew 10X in 3 Years
    The importance of trying as many things as possible and learning from what works. “When you call it a marketing team, no one knows for sure what you''re supposed to do. But when you call it a growth team, everyone knows exactly what the goal is and what you need to do everyday. Craig Miller. Why he doesn''t like the word "marketing".
  • THE FORWARD OBSERVER  |  WEDNESDAY, NOVEMBER 13, 2013
    [Work] Why B2B Companies Should Worry More About Customers Than Competitors
    We’ve all seen (or worked for) companies with an unhealthy obsession with their competition. Artillery B2B Marketing Blog > The Forward Observer Research shows that companies with a greater focus on their customers than their competition will grow faster and be more profitable. They do little that is original and tend to be also-rans.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Work] 5 Ways to Get The Most Out of Vine In Your Content Marketing
    It showed creativity, fun, and a little bit of what it might be like to work at Twitter. Think of some of the great ways you can use some of your design work and photos in a video. by Dayna Rothman So what is this Vine phenomenon? The only downside is that this app is available only on Apple products. Tell a short and compelling story.
  • BIZNOLOGY  |  TUESDAY, AUGUST 18, 2015
    [Work] The best automagical Twitter following tools for your business
    The tool would be impossibly tedious — and it is — until I installed the Check All plugin for Chrome , which makes the entire process semi-automatic and really very doable — it works like a champ (though Manage Flitter does the same thing automatically using Remote Management, though RM is was more expensive and for $6.44
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Work] QOTD: Are You Managing Your Event Check-In Process the Best You Could Be?
    So, how exactly does it work? Let’s take a look: As people arrive to your in-person event, grab your iPad, open up your check-in app, and get ready to work it! Author: Chelsea Serrano This summer, I attended Marketo’s Seattle Block Party. For those of you who missed it, sorry but you missed a good one! What’s that? Well, Voil à
  • CONTENTLY  |  MONDAY, SEPTEMBER 12, 2016
    [Work] 7 Social Media Stats All Marketers Should Know
    There’s no golden rule or master trick that works across all platforms. Keeping track of all the most effective social media techniques can be dizzying. Even if there were, it would probably be outdated in a month. Because effectively using social media requires Rubik’s Cube-like logic. Remember when Snapchat was a punchline?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 2, 2013
    [Work] How to turn employees into a beacon for your brand
    Except it could be working harder. By {grow} Community Member Deborah Lewis. Businesses of every size are overlooking one of the most powerful weapons at their disposal — their employees — and it took a big photo at a coffee shop to drive this lesson home to me. Serious, concentrated, a bit down at heel. The first one didn’t know.
  • LEAD LIAISON  |  FRIDAY, AUGUST 19, 2016
    [Work] How Your Personality Affects Your Sales
    Have you ever thought about how your personality affects what you’re doing at work? When it comes to sales  positions, personality types can reveal some particular insights. One that’s often relied on is the Myers-Briggs Type Indicator. View the entire graphic here  to understand more about how personality affects your sales effectiveness.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 6, 2016
    [Work] [Ebook] Wake Up Your Sleepy Subscribers with Reactivation Campaigns
    Job change – I guess it’s time to update my work wardrobe. The BIG idea here is that the campaigns you are currently running to engage these inactive subscribers aren’t working. Rather than let those valuable contacts go, you should proactively work to re-engage them through reactivation emails. DO YOU? Special offers.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, AUGUST 30, 2011
    [Work] Fresh Ideas to Reignite Stalled Leads and Accelerate the Sales Funnel
    Obviously, for this approach to work, the teleprospecting team must be listened to as a voice of the customer. Tweet Longer selling cycles and stalled deals are impeding sales funnels everywhere. Use these three practices to convert more leads into revenue: Use Funnel-Specific Market Research. Here’s how you can go about it: 1.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 12, 2011
    [Work] Content Marketing Tips: Get Your Stories Straight
    You can’t write good stories that inspire without working on the stories you tell yourself, about your work, about your business. Good content marketing requires good storytelling. Fortunately, the human brain is a story-creating machine. In our lives, we take whatever happens and impose logic and chronology upon it. Digg this!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Work] The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
    Any campaigns that I've worked on in the past have revolved heavily around number crunching and analysis. That said, correlation analysis can give a very strong indication of what's working, even without proving causality. I've always had a love affair going on with data. From each of the URLs, we extracted: The article title.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 1, 2012
    [Work] 4 Reasons No One Likes Your Email Campaigns
    Email marketing works the same way – if you (or your vendor) has a less-than-stellar reputation, your e-mails may be getting rejected. by Jennifer Talcott | Tweet this Buyer’s remorse. We’ve all felt it at one point. Sometimes it’s a pair of ill-fitting shoes, in worse cases it’s a fixer-upper that turns into a money pit.
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Work] The Critical Role of Sales Development in Inbound Marketing
    This chasm has two adverse consequences: The marketing function is often undervalued (or even overlooked), put off to the side to work on case studies, trade shows and “ arts and crafts.”. It sounds so promising. Create compelling content (consistently). Share and promote the content. The answer to the question is a qualified, “Yes.”
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 19, 2013
    [Work] How to Prepare for Google’s New ‘Author Rank’
    Another sign that Google may be working in this direction is a recently introduced feature highlighting in-depth articles. “It’s showing up on a limited basis so far, but it happens for high-level topics,” says Traphangen. “All we know is that Google has these patents. They’re formally known as agent rank patents.
  • HUBSPOT  |  WEDNESDAY, MARCH 23, 2016
    [Work] The One Management Mistake That Causes 76% of Employees Not to Trust Their Boss
    In other words, employees are continuing to receive work without knowing its purpose. First, you need to know what your company is working towards. You’ll not only create a culture of transparency and openness, you’ll have a motivated team working towards the same goals and taking action to do what’s best for the company’s success.
  • MARKETRI  |  FRIDAY, FEBRUARY 10, 2012
    [Work] Marketri LinkedIn Tip 10: Joining Groups to Enhance Your Business and Connections
    Even if you don’t personally know most of the 5,000 members of your college’s “Class of 1989,” there are many business people who like to work with fellow alumni, or to offer them job opportunities. You may even learn about prospective work from the actual university. Which Groups Should I Opt to Join?
  • HINGE MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Work] The Top 11 Mistakes Your B2B Website Should Avoid
    Attracting a potential new client is hard work no matter what, so the last thing you want is to have your website turn those prospects away. Make your website work for you, not against you, by avoiding these 11 website mistakes: 1. You’ve worked hard on your website, so make sure it is ranking for people to find you!
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 2, 2012
    [Work] Sales Leadership: Gaining Insight & Accountability
    However, it must be clear to each person attending the meetings that the Board meeting is not meant to be a negative-complaining (can I use the word) bitch session, but rather one where all parties are sincerely working towards improved performance. Sales Leadership: Gaining Insight and Accountability. Client or Industry Advisory Board  .
  • SALES INTELLIGENCE VIEW  |  SATURDAY, DECEMBER 22, 2012
    [Work] The 2 Most Underrated Qualities of Top Performers
    If you like working along side of people who are smart, organized, thorough, and take pride in initiating meaningful relationships with future customers, then this is the team for you. . Ability to work in a rapidly expanding and changing environment. Relentless hunter, driving to win new business. History of quota over-achievement.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 3, 2013
    [Work] 5 Tips for Creating Effective B2B Marketing Videos
    This does not work. by contributor | Tweet this Today’s blog post comes courtesy of Phil Donaldson , Director of Marketing at PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. He provides marketing strategy and tactics that drive content marketing programs for companies seeking to provide value to their customers.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 12, 2013
    [Work] 4 Exercises To Improve Internal Collaborative Planning
    Particularly for those growing organizations with dispersed teams, a collaborative strategy helps improve siloed communication, align internal efforts, and avoid the notion of ‘ working harder, not smarter.’. by Amanda Batista | Tweet this Collaboration is a ‘special sauce’ of Modern Marketing. Modern Marketing ‘results’ are not mere numbers.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Work] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    If you’ve been reading HubSpot content for awhile, you know as well as we do that inbound marketing works magic for lead generation. Instead of waiting for your next calendar appointment to check in on a customer, take an inbound marketing approach to give you a 360-degree view of how your customers and prospects work on a daily basis.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 27, 2013
    [Work] 3 Key Takeaways From Megan Heuer’s Sales and Marketing Therapy Session
    It’s really important to understand the needs of the Sales organization and how different representatives work with unique accounts. by Erick Mott | Tweet this It is no mystery that sales and marketing teams often don’t see eye-to-eye when it comes to lead quality and conversion. But what if that approach is geared to solve the wrong problem?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 19, 2013
    [Work] Case study: Is the Procurement Department finally ready for social media?
    The working capital tied up in material sitting on the floor was just the tip of the ice berg! This could expose personality and political hurdles as well as best practices of the people who are making this work in the very best way. The working capital tied up in material sitting on the floor was just the tip of the ice berg!
  • HUBSPOT  |  WEDNESDAY, MARCH 9, 2016
    [Work] 10 Little Ways to Make Your Data Far More Compelling
    And while you might not always like it, we'd argue that the most important part of any campaign comes after all the work has been done. Sure, it's easy enough to make simple charts, but to really take your next reporting to the next level and present the true impact of your work, you need to be laser-focused on the details. Nice work.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 7, 2010
    [Work] Ten reasons to blog – even if nobody reads it
     . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community&# or comments at all. There must be some good business reason they do it, right? . There better be. Why not use it? 
  • HINGE MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [Work] AEC Professionals: Collaborate with Your Marketing Teams for Competitive Advantage
    They have billable hours and work directly with clients. It’s time to put your high visibility experts together with marketing and let them work in unison to grow the firm. When marketers and technical experts work together, they both learn. These industry and technical folks, after all, are on the front lines.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 9, 2014
    [Work] Use These Email Newsletter Topics, You Must
    From ‘Bring Your Pet to Work Day’ to ‘Iced Tea Day,’ you can certainly find an event that reflects your business. Since the company works with manufactures in that country, it’s impacted by leather trade shows and other events like this and shared the information with readers. We do. You can do it, too.
  • SALESFUSION  |  MONDAY, MARCH 24, 2014
    [Work] Salesfusion Leaps into the World of Dynamics CRM
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • AD YOUR COMMENT HERE  |  WEDNESDAY, JULY 18, 2012
    [Work] Reinventing News on Your University Website: Chatting with @radiofreegeorgy #highered
    When Georgy was working at Tufts, there were two different outlets for news, and no one knew what to do with them. Everyone needs to work together, in the service of institutional goals. Storytelling takes work and it takes structure in order to work. Tufts Now. They weren’t talking to each other. Social media?
  • B2B MARKETING TRACTION  |  WEDNESDAY, AUGUST 31, 2011
    [Work] How Social Media Feeds your Online Marketing Machine
    You get followers on social media sites and engage them in conversation, including information about the work you are doing, links to your blog posts, and links to articles/others’ blog posts/videos and other content that you like. Tweet. Today it’s not enough to have a search-engine-optimized website with static content.
  • DIGITAL B2B MARKETING  |  THURSDAY, AUGUST 25, 2011
    [Work] 3 Questions For When Mobile is the First Screen
    work with B2B clients on media and integrated marketing programs. Mobile devices are expected to be the primary mode of internet access in the next three years. This is worth saying again: Your company’s digital experience will be primarily via mobile devices. Mobile will be the assumption for marketing, not the extension. Your Turn.
  • WRITTENT  |  THURSDAY, JULY 7, 2016
    [Work] Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules
    Always proofread your work. Jacob’s clients includes the likes of Jerry Seinfeld, Disney, Nintendo, Powerade and his award-winning work has been recognized world wide. Your writing work will go much faster that way. Those are two different functions of your brain and they don’t work well together at the same time.
  • HUBSPOT  |  SATURDAY, MAY 23, 2015
    [Work] 6 Tips for Making the Most of Your Retargeting Campaigns
    Considering you work tirelessly to drive traffic to your website in the first place, it's crucial that you have a plan in place to win back the attention of the 98% that took off empty handed. Real quick, to clarify how retargeting really works, take a look at this visual: Image Credit: Retargeter. Ready? repeat, 2%. But how?
  • LEANDATA  |  TUESDAY, JANUARY 5, 2016
    [Work] Build Versus Buy: Why You Really Need LeanData
    It’s exactly why our algorithms work so well.”. At best, you’re going to come up with something mediocre and that doesn’t work quite the way you want it.”. self-built system will require ongoing resources just to keep it working. LeanData automatically matches leads to accounts. After all, how hard could it be? Lee asked.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 18, 2012
    [Work] The God Complex and the Importance of Trial and Error
    Now Unilever did this and it didn’t work — too complicated. You try out all 10, you keep the one that works best. You keep the one that works best. You see how this works, right. We have no idea why it works, no idea at all. by Jason Miller I recently watched an incredibly inspiring Ted Talk by Tim Harford.
  • ACT-ON  |  TUESDAY, MAY 24, 2016
    [Work] Demand Generation 101: 7 Tactics For Generating High Quality Leads
    Cookie-cutter marketing content and one-size-fits all communication does not work in this new environment. And according to Forrester’s B2B Social Technographics , fully 100% of business decision-makers use social media for work purposes. You should work to inspire your audience consistently. That’s where demand gen comes in.
  • HUBSPOT  |  WEDNESDAY, MAY 4, 2016
    [Work] 10 Inspiring TED Talks That'll Boost Your Self-Confidence
    He believes that when people gain this confidence, they start working on the things that are really important in their lives -- and come up with more interesting ideas. 5) "The Day I Stood Up Alone" by Boniface Mwangi. Some days, you just feel. It happens to all of us. Where should you go from there? They could be just what you needed.
  • SOCIAL MEDIA B2B  |  MONDAY, MARCH 21, 2011
    [Work] B2B Social Media Example: Dell on Facebook
    How to handle attacks on Facebook by bringing customer service people into the process, whether you work for a large or small organization. At the recent South by Southwest Interactive conference I had the opportunity to talk with Laura Thomas of Dell about Facebook for B2B companies. Follow Laura on Twitter at @LPT.
  • MARKETING ACTION  |  TUESDAY, APRIL 29, 2014
    [Work] Is Marketing Automation Worth the Investment?
    You get to see which campaign touches (both messaging and channels) are working best. This gives guidance on where to put those precious dollars, and helps your marketing team focus on fine-tuning repeatable processes so you can scale the campaigns that work best. What’s all the hubbub, Bub? Is it worth the investment?
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 4, 2012
    [Work] Publishing is dying because marketers are the new publishers
    They can’t interrupt people with ads the way they used to, because ads don’t work online unless they are laser focused on what people are doing (such as search ads). You can scoop up the writers and other content providers that once worked for publishing companies at pennies on the dollar. But very few people take them.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 12, 2016
    [Work] 4 Ways to Find Marketing Qualified Leads on Twitter
    What are their job titles and where do they work? This week, we’re happy to welcome a guest post from Socedo’s Teena Thach, social media and marketing specialist. You already know that social media platforms like Twitter have the potential to build your client base – and your bottom line. They’re Talking. Final Thoughts.
  • HUBSPOT  |  WEDNESDAY, AUGUST 3, 2016
    [Work] How to Take Your Own Professional Headshot: A Budget-Friendly Guide
    If you do want to shoot outside, then there are ways to make it work. So don't make this a half-hour break from your work: Give yourself plenty of time for setup, taking the photos, and going through them -- I'd suggest two or three hours, minimum. 7) Practice in the mirror. Check it out below. What Makes a Good Headshot? His trick?
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 30, 2013
    [Work] Top Marketing Predictions For 2014
    So while CMOs and heads of sales will need to lead with courage to put customers ahead of worn out notions that overly promotional marketing and the hard sale still works, Marketing and Sales leaders will be setting up enterprise big data platforms to follow customer trends. think I had the topics right. Big Data marketing (personalization).
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 6, 2011
    [Work] Bridging the Massive Social Media Gap Between Sales and Marketing
    Leveraging social media and online communities to drive revenue works. In a recent report by the Altimeter group they identified that many companies have formalized their social media efforts for customer facing employees. Whats even more surprising is that 31% of companies still block social media from all employees.
  • WRITTENT  |  MONDAY, AUGUST 11, 2014
    [Work] 9 Data-Driven Copywriting Tips
    Copywriting is creative work. The result is a totally-actionable list of copywriting tips that can make a real difference in how well your work performs. Image source. But today’s content marketers have an immense amount of information at their fingertips. Today, you’re in luck. Check it out: 1. Use Peer Pressure.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 31, 2016
    [Work] A Tale of Marketing Halloween Horrors
    Legend has it that this is based on a true story… One mid-October day as the wind-blown leaves of Autumn collected along the sidewalks of the metropolis, marketers from Amazing Brand were heading to work early to get ready to launch their annual Halloween-a-thon campaign. Some were even expecting a bonus for their hard work.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 18, 2015
    [Work] How to Create Evergreen Event Themes, Without the Christmas Trees
    Also your brand/design team, who take pride in the quality of their work, is probably going to be frustrated with having to scramble in different directions. Or it can be something as simple as not talking about demand generation when working with a consumer audience. 3. Connect to your audience. Why did you select those events?
  • SYNECORE  |  FRIDAY, JANUARY 24, 2014
    [Work] Listening for Content
    Talk to your staff about what they hear from customers, and work with them to become targeted listeners. Take a moment and observe what’s happening around the Internet. What do you see and hear? Blog posts, videos, webinars, GIFs abound. That sounds great, but how to do that? Listen to your customers. What do you think?”. Thank you.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Work] Rise of the Marketing Platform
    Unless you work for Apple, it’s safe to assume that your customers are not eagerly anticipating your next campaign.  Let’s face it: the way consumers live, work, and interact with technology isn’t organized around your campaign schedule. Author: Jon Miller I’m about to make a staggering statement. Ready for it? Too see why, read on….
  • BIZNOLOGY  |  WEDNESDAY, MAY 1, 2013
    [Work] Beyond the Google Privacy Policy to Free Market Privacy
    Can companies use privacy as a differentiator? I don’t know if any of these ideas would work. Photo credit: Sean MacEntee. Last year I took a look at Google’s new privacy policy and wasn’t that happy with the way it was presented. It’s clear that no one is terribly happy with the current situation.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 9, 2012
    [Work] Lead Generation: How Do You Balance Quantity with Quality?
    Finding new leads, leads that haven’t yet found you, and preparing them for sales is tough work. But it doesn’t work to only reward for the number of leads. by Seth Resler We welcome Leslie Griffey, Marketing Content Manager at Xactly Corporation , as a guest blogger. Rewarding people to do it well is even trickier business.
  • BIZNOLOGY  |  TUESDAY, JUNE 28, 2016
    [Work] My PocketCHIP is a portable Linux box
    — I don’t think there’s going to be that much work done on the PocketCHIP. Before I was an influencer marketer, before I was a social media strategist, and even before I dominated search with SEO and online reputation management (ORM), I was a geek. Then I saw that a company called Next Thing Co. But, oh, the PocketCHIP!
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 24, 2014
    [Work] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    Without doing these things, chances are, your hard work will be drowned in the content sea. We’ve all heard it: “If a tree falls in the forest and nobody is around, does it still make a sound?” While you may be thinking to yourself, “Yeah, I have. Why is this the leading sentence in a marketing blog?” FollowerWonk. BuzzSumo. Keyhole. Klout .
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