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  • ANNUITAS  |  THURSDAY, MARCH 24, 2016
    [Work] Shiny Objects, Demand Generation and ABM
    This led to our team having to work with our sales team, identify the accounts, the key stakeholders in these accounts and seek to generate leads therein. Even my firm, ANNUITAS, has written a blog on what “ Flipping the Funnel” means to us. Anyone remember Revenue Performance Management? The rise of the Chief Revenue Officer?
  • CONTENT STANDARD  |  TUESDAY, APRIL 19, 2016
    [Work] Why Marketers Need Digital Asset Management: the Case against Dropbox, Drive, and Email
    With large teams, increasingly working remotely, relaying this information is critical for efficient and effective communication. When you work with a large team and—in some cases—have thousands of files floating around, that assumption often turns out to be false. Accessibility. Let me explain. belong in our app). It was empty.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 28, 2014
    [Work] The Inbound Marketing Methodology Explained [VIDEO]
    But does it work? Integration with your Customer Relationship Management system allows you to analyze just how well your marketing and sales teams are working together. But it works. Artillery B2B Marketing Blog > The Forward Observer Are you overwhelmed by all the moving parts of inbound marketing? Inbound Marketing. Close.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 26, 2012
    [Work] 4 Ways to Make Your Selling More Social
    Working for a respected, well-known brand certainly helps establish credibility. by Jesse Noyes | Tweet this Selling, some would argue, has always been social. The quickest way to exchange business cards is through a handshake, after all. But few would argue that social media hasn’t changed the game for sales and marketing.
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 31, 2011
    [Work] 5 Ways to Salute Your B2B Employees Using Social Media
    Each month write a blog highlighting an employee and their work with a local organization. This may work better with fewer employees, as those who work for larger companies may need all the channels to highlight more employees. 4 Ways to Start B2B Blogging Without Tech Support Any marketer who works in a B2B company, no matter.
  • HUBSPOT  |  THURSDAY, OCTOBER 25, 2012
    [Work] 7 Companies That Totally 'Get' Their Buyer Personas
    This commercial is far more akin to what a professional's work routine might look like, and helps the business professional see how an Apple product might fit into their professional lives. So MySpace redid their strategy -- starting with their target persona -- and began focusing on a persona that would work better for them: musicians.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 20, 2012
    [Work] Case Study: Why Every B2B Business Development Executive Should Blog [INTERVIEW]
    In my work consulting, coaching, and speaking to various organizations on how to leverage social media for their business objectives, I sometimes come across some that I feel can be role models in terms of how they utilize social media for their company. Please briefly first describe your role at Towers Watson. Absolutely! B2B Sales Bloggin
  • BIZNOLOGY  |  TUESDAY, AUGUST 25, 2015
    [Work] ManageFlitter is my favorite follow/unfollow Twitter tool
    It works! And, in terms of stress-testing, I dumped over 5,927 records in there at once and ManageFlitter just sucked it up and it worked like a dream. ManageFlitter must have read my article from last week and they came back to me with a solution. Follow by Username. And they call it Follow by Username. Does this already exist?
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 2, 2015
    [Work] 6 Tips to Get a Logo Design That Gets Customers Talking
    You aren’t creating a work of art for a gallery; you’re creating an easy-to-identify logo. Remember, there will be many times when your logo will be the voice of your business before people even consider your products – make it work in your favor. © Is your business in need of a logo? Define your brand visually.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 1, 2014
    [Work] Cell Phone Expenses: Next Wave of Employee Class Action Lawsuit?
    A new breed of class action lawsuit involving employee use of personal cell phones for work is developing in California and may “go viral.” ” California is often known as the birthplace of many new trends that eventually spread throughout the country. Wu contributes a monthly column on Social Media and Employment Law.
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Work] Don’t Run A Railroad: Why Publishers Need to Think Like Marketers
    Marketing needs to work less on media kits and more on converting anonymous visitors to contacts in your database. Not only do you need to adopt new practices internally, but also re-work the way you sell. However, the payoff for this hard work will be a significant improvement for your top line revenue and bottom line margins.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Work] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    6) "The SEO I knew and loved 8 years ago still works sometimes, but increasingly, you''ll get beat by those who may do less hardcore SEO and more on the content/branding/social elements.". You likely know Rand Fishkin as the cofounder of Moz. Top 10 Insights from Rand Fishkin''s Inbound.org AMA. Tweet This Quote ). Tweet This Quote ).
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 24, 2016
    [Work] 3 Ways to Navigate the MarTech Landscape
    It’s hard enough to come into the office every day and work on your day-to-day tasks, but more and more, marketers are challenged with being a technical landscape aficionado on top of it–and this is coming from someone who loves it! I love it! Look at all of these new companies with interesting new offerings. Pride: MarTech is real.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 18, 2016
    [Work] Search: The art and science of identifying your target audience
    For example, I work with a lot of our worldwide marketing teams on developing a digital strategy. And if they don’t act accordingly, at least you have the data, research, and insight to back up your investment decisions, right? With digital, marketers have access to more data and insight than ever. Search is a critical piece. Tons of volume!
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MAY 6, 2012
    [Work] What Brain Research Teaches about Selecting Marketing Automation Software
    The most effective approach is to gather all the data but then let your mind work on it subconsciously – what we normal folks call “mulling things over” – since the emotional parts of the brain are better at balancing the different factors than the rational brain. (I’m Whether things work as well as I’d like to believe, I can’t really say.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 28, 2015
    [Work] Sales Alignment: Put Theory Into Practice
    Skeptics may say that a lot of the theory and frame works for alignment are either a) academic, written for students with little real life application, or b) too idealistic, describing an evangelistic way of thinking. If you don’t have one, it’s time to get one, as without it this whole process won’t work. Or does it?
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 6, 2010
    [Work] The New Marketing World: Conversations not Campaigns
    The multitude of mediums we can use to speak to our marketplace is revolutionizing how we work. I worked with a marketing organization that generated more leads than the previous year, but conversion-to-sales remained dismal. In just a couple of days, I’ll be in Barcelona speaking at the Cisco Partner Velocity Conference.
  • KEO MARKETING  |  TUESDAY, MAY 31, 2016
    [Work] PR Marketing: Quality not Quantity
    Here are two easy techniques to get quality coverage: Have a small list of specifically targeted writers and work with them regularly. PR marketing , the art of placing media stories about your company and your brand, is not a “spray and pray” game where a press release is blasted out to thousands of journalists and you hope you get a story.
  • MARKETING ACTION  |  FRIDAY, AUGUST 9, 2013
    [Work] What Makes Marketers Tick?
    Every month for the past two years, Act-On has been running a marketing survey that seeks to understand the tools, technologies, and tactics employed by B2B and B2C marketers in the course of their work. Social salience is a work in progress and it doesn’t happen overnight. Evolution of social marketing. B2B Marketing marketing surve
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 30, 2014
    [Work] Check out Resources at Find New Customers for great free B2B marketing content
    Find New Customers looks better than ever, thanks to my good friend Arthur Germain of Communication Strategy Group , who did tons of work to improve it. Thanks Arthur! Arthur also simplified the website and we reorganized the Resources tab to make our great content on BtoB marketing easy to find – for you. Download it and read it today.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Work] 6 Great B2B Business, Marketing, and Strategy Books
    Greehan emphasizes the importance of targeting your specific contact that you can build a relationship with, instead of the company they work for, as a whole. It’s been proven that high income earners read more books than other demographics. Good to Great by Jim Collins. Current Cost: $15.99 on Kindle. Current Cost: $8.35 on Kindle.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 15, 2013
    [Work] How to Find Your Brand’s Content Marketing Narrative
    Blake Mycoskie started the company after he did some volunteer work in Buenos Aires and saw children running through the streets barefoot. That is how Nathan Kontny came up with Draft , a web-based collaboration tool that allows his wife to edit his work without overwriting his master copy. Blake Mycoskie, founder of TOMS. Spill it!
  • HUBSPOT  |  WEDNESDAY, JUNE 19, 2013
    [Work] What You Need to Know This Morning: June 19, 2013
    Ads can work -- they just have to have something that makes their existence worthwhile. Headlines are a bit of a guessing game, and the kicker is that the headline that works best on Twitter might not work on, say, Facebook. 6) Laziest Guy Ever Replaces Office Space as Most Apt Reference for Hating Work on Mondays.
  • CHIEFMARTECH  |  SUNDAY, OCTOBER 30, 2016
    [Work] Analytics CEO makes a passionate case against marketing attribution
    This means cross-device and cross-media integration at a user level are imperative if attribution is to work. Now, as convinced as I am that attribution does not work in itself, I can surely appreciate that attribution efforts (i.e., Has anybody actually got this thing to work? I do not believe in marketing “attribution”.
  • CRIMSON MARKETING  |  TUESDAY, AUGUST 6, 2013
    [Work] How to Be a Successful Social Seller
    Marketing even works hard to influence buyer perceptions through engagement on social media networks. There’s a change in the air. No longer is the salesperson steps ahead of the curve. Buyers now have the same information, if not more information, than the seller! How then does a sales rep effectively do their job? .
  • E-QUIP  |  MONDAY, JANUARY 28, 2013
    [Work] Are We Clear About Client Service?
    Several years ago, the company I worked for decided to add this statement to its core values: "Our top operating commitment is to set the industry standard for service." Expertise and quality seemed to relate more to the technical work product than client service. So excellent service must include a strong work product. Really?
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 26, 2014
    [Work] Don’t chase the buzz: why clickbait titles hurt your business.
    A thoughtfully composed title is all you need to work from. It should be interesting and well-constructed; such a title accomplishes a sizable proportion of your work for you! We all can recognize a clickbait title. If you don’t, just go to Buzzfeed.com or other news aggregation sites’ front pages. Reputation. Expectations. Skills.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 29, 2015
    [Work] Busting 12 Myths about Marketing Automation Tools
    Marketing automation tools allow marketers to clone themselves to do the small, repetitive work that most marketers just don’t have the time to do, yet wish they could attend to personally. Marketing automation doesn’t work unless you make it work, so you need to put in some effort. Automation tools just work online.
  • TOMORROW PEOPLE  |  WEDNESDAY, MARCH 21, 2012
    [Work] The Death of Website Design
    Why business website design isn’t working - and what you can do differently. Measure what’s working right now Begin by checking how well your website is performing right now. Calculate how it could work harder for you Next, look at how much you want your website to achieve for you, in terms of leads and sales.
  • VIDYARD  |  FRIDAY, NOVEMBER 18, 2016
    [Work] More Content is Not Always Better – Wise Words from Chris Vandermarel
    But we really have to move beyond that and try to work to surface the right content at the right time — as well as keeping buyers engaged once they interact with that content. They do great work, and we really try to look at things in two ways. Let’s dig in! How has content marketing evolved since you started in demand generation?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 2, 2012
    [Work] Auto-tune your Direct Messages. A {growtoon}.
    Kacy Maxwell is a guy who loves his work, family and a good challenge. Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. See more of his cartoons at EverythingIsMedia.com. Tweet. growtoons} kacy maxwell social media cartoon social media humor
  • ACT-ON  |  TUESDAY, MARCH 14, 2017
    [Work] 5 Simple Ways to Use Storytelling in Your Marketing
    Here’s the cliff notes version of how to do that: Develop a list of 3-7 customers or clients who’ve gotten particularly good results from working with you. For example, when Karrie Sundbom (our Content Marketing Manager) joined Act-On, we published a post about her background and why she came to work here. Maybe even a frown.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Work] The Essential Pre-Conference Packing and Preparation List
    You''ll need it to take notes in sessions, live-blog, and do a little work/work emailing. 9) Figure out how check-in/registration works. It''s a boring necessity, but if you know how it works in advance, you can get it done much more quickly -- and get to the conference fun a lot sooner. Conference centers are big. Boooo.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 29, 2011
    [Work] Is Twitter for Everybody?
    But after working with hundreds of students and professionals across diverse businesses, I’ve come to realize the answer is no — it’s not for everyone. Is Twitter for everybody? This is the question that eventually gets asked by every person and every company trying Twitter for the first time. Here’s an example.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 4, 2013
    [Work] Content Marketing Plan Methodology
    Content marketing is the new “buzz” of today, and for good reason – it works. Organize distribution – At this point, you’ve done all the hard work and now it’s time to organize distribution of your content. To help measure, you can get feedback from sales to see what is working, what isn’t, and how can it be improved.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 4, 2013
    [Work] Sales Prospecting Perspectives Weekly Recap - Week of October 4, 2013
    This was a great opportunity to show how outbound and inbound can work together. Happy Friday Sales Prospecting Perspectives readers! It’s been a busy week on the blog: we’ve been guest posting at several other blogs and a few of our BDRs have expressed interest in blogging for us. In these situations, data will save you.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Work] Personalization Makes Programmatic Advertising a Win-Win
    Sure, there’s always a good chance a customer will capitalize on a promotion or sale right after making a purchase, but the overwhelming probability suggests another kind of content will work better. What other changes do you see in the works for more effective programmatic advertising? an instructional video).
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 23, 2015
    [Work] Teradata Adds a Data Management Platform To Its Marketing Cloud.Who Will Be Next?
    I know I wrote last week that this is old news, but there’s still plenty of work to be done to make it a reality. Teradata on Tuesday announced it is adding a data management platform (DMP) to its marketing cloud through the acquisition of Netherlands-based FLXone. I’m looking at you, Salesforce.com. The process takes 24 hours.)
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 1, 2008
    [Work] KCNN: Principles Module
    This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 2.5 This Web site is an initiative of J-Lab: The Institute for Interactive Journalism. J-Lab. J-New Voices. J-Learning. | --> Get J-Flash newsletter. | RSS Feed. ABOUT. RESOURCES. LEARNING MODULES. RESEARCH. CITMEDIA SITES. CONTACT. Journalism 2.0: Accuracy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 24, 2011
    [Work] How do you make your content go viral — offline?
    It seems that everything is working against our ability to connect with customers and share information that could influence a purchasing decision and close a deal! You’re probably stressed. It’s likely that you (and your customer contacts) are doing the job that used to be done by three people. So how can we use Web 2.0 is here.
  • FATHOM  |  MONDAY, DECEMBER 22, 2014
    [Work] Homepage Sweet Homepage: Manufacturing Webpage Basics
    Or is it a working, practical part of the site that provides a face to put to a name, contact details, and customer-relevant information? Your sales team can use the site to illustrate products and services as a part of their pitch, as long as you’ve worked with them to determine and create a sales-supportive experience.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 5, 2016
    [Work] 3 Neglected Content Distribution Trends You Should Test in 2017
    When it comes time to set goals for 2017, many marketers will be searching for ways they can make the most of the work they’re already doing. It sounds like a lot of work, but the reward is significant: Reddit is a legitimate engine for viral content, so earning an audience there is likely to inspire global distribution.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 22, 2011
    [Work] A Bold Experiment in Paid Content
    But after they commissioned a study to examine how TimesSelect was working, company executives became convinced that restricting access to the site was constricting its potential for more readers and more advertising. We are about to witness an extremely important experiment in journalism, marketing and the economics of the Internet.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 29, 2016
    [Work] Email Marketing Best Practices: Testing Your Emails Before Hitting Send
    ” We all have some experience with email not working the way it was supposed to. Have you ever emailed (or Tweeted) a company when their links didn’t work, or received an “Oops” email after a company sent you an email with the wrong information in it? Do the links work? Then test it all again.
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Work] Sales Best Practices include Marketing-Sales Alignment
    Returning focus to best practices, companies are working towards: Formalizing a unique value proposition. I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. Keeping existing customers.
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Work] Sales Best Practices include Marketing-Sales Alignment
    Returning focus to best practices, companies are working towards: Formalizing a unique value proposition. I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. Keeping existing customers.
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 2, 2015
    [Work] The Value of Culture Shock in Your Multicultural Marketing Strategy
    In my opinion, what you learn about yourself from the initial culture shock that you experience will be helpful when you’re working with colleagues from around the world to develop a multicultural marketing strategy. When you live in an environment that you’re accustomed to, there are certain things that you take for granted.
  • VOLACCI  |  FRIDAY, NOVEMBER 29, 2013
    [Work] 8 Habits of Marketing Automation Experts
    At Volacci, we work with a lot of Marketing Automation experts. Marketing Automation experts work very closely with the sales staff, identifying their needs, defining qualified leads, and providing the proper messaging and tools the sales team needs. . How many of these do YOU practice? They Know Their Target Market. What''s missing?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 4, 2015
    [Work] 5 Little Lead Generation Experiments You Can Run Right Now
    The good news is that there are lots of things you can do to generate leads without breaking the bank or working every single weekend. "We need more leads.". Pretty much every B2B marketer has heard this phrase from their sales team at some point in their career. 1) Use subscribe forms at the end of your blog posts. Lead Generation Daily
  • MARKETING ACTION  |  TUESDAY, OCTOBER 1, 2013
    [Work] Do Emotions Play a Role In B2B Sales?
    Many people go to bed and wake up with their work in mind and they are much more sensitive to anything that will impact their own work or put their job at risk. Many B2B businesses work hard to build relationships and gain trust. Whether they identify this as working with emotional factors or not, they’re engaging in it.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 8, 2015
    [Work] Every CEO Should Invest in their Company’s Employee Advocacy Program
    Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. Chief Executive Officers may have been the last to join the social media revolution, but they are slowly starting to catch up with the rest. On the other […]. Author information. Neal Schaffer.
  • BIZNOLOGY  |  TUESDAY, MAY 6, 2014
    [Work] Lurkers are the 99.989% of Social Media
    We’re afraid of diluting what has been working for us into something that nobody wants. The model works perfectly because all online is an opportunity to globally communicate and commit with people who have the same interests, passions, or concerns as you do. From Producers to Audience; from Hobbyists to Consumers. 900-90-9-1.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 19, 2012
    [Work] Why Marketing Automation and Inbound Marketing are BFFs
    At the same time, inbound marketing is a business process that works best when used in conjunction with marketing automation to turn inbound responders into qualified leads, opportunities, and customers. Inbound marketing is clearly a strategy that works and should be part of every marketing portfolio. Friend or Foe. Conclusion.
  • HUBSPOT  |  FRIDAY, JUNE 12, 2015
    [Work] How Mobile Commerce Is Changing the Way We Shop
    That fear of missing out works in another way, too. The push really is on for businesses to adopt mobile friendly websites, especially now that Google has announced the changes to its algorithm to penalize the unfriendly ones. This is great news for all shoppers who search and buy from their phones and tablets. Where Are We Going?
  • HUBSPOT  |  SATURDAY, JULY 12, 2014
    [Work] Which Brand Won the World Cup?
    To a hard core footy fan (ahem), both Nike and Adidas really worked hard in the run-up with their official adverts -- really short films that are directly connected to the passion of the beautiful game. And there’ll be another story in there for the kings of sports marketing to work their magic. Here''s what they had to say.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 11, 2012
    [Work] Join The 1% And Become A Content Creator
    The first mention I could find of the “1% rule” comes from Bradley Horowitz who concluded while working at Yahoo that within Yahoo groups there were “creators, synthesizers and consumers.” How does a company move from becoming a promoter of their stuff to a provider of business insights? You answer!”
  • HUBSPOT  |  TUESDAY, DECEMBER 18, 2012
    [Work] 5 Excessive Marketing Tactics to Stop Wasting Your Time On
    As a result, there’s a whole lot of time wasted on social networks that, frankly, don’t really work for you. If the social networks you’re using aren’t working -- 2013 is the year to stop using them. We have more options, tools, and resources to be better, faster, and stronger. What are you wasting time on? Not necessarily. Tactic.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 3, 2011
    [Work] How to Do Great Marketing with (Almost) Zero Money
    He’s a small business owner who has proven successful in making marketing work. Cost for the graphics work – $100. Jeff previously worked as VP of Sales & Marketing at Greenlight LTD in London and as Global Leader for GE for Business Objects Americas – delivering a 242% revenue increase in just 12 months. Marketing
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2016
    [Work] 5 Ways to Make Your Social Media Marketing Rock
    You’ve got roadies in the back setting up, technicians working on the sound systems, the stars on stage putting on a performance, and people in the crowd from all walks of life. For B2B marketers, where do they work and what are their responsibilities? Author: Lisa Marcyes Have you ever looked around during a rock concert? Be real.
  • HUBSPOT  |  FRIDAY, MAY 10, 2013
    [Work] Random Thoughts From Marketers Like You
    It''s been less than a year since I managed our social networks, and after one day filling in for our new social media manager, it''s clear I no longer have any idea how Facebook works. I wonder if I can work the word "kerfuffle" into this blog post. We all have an inner monologue. Here''s what we''ve all been thinking. I hate Excel.
  • ACT-ON  |  THURSDAY, JUNE 16, 2016
    [Work] 7 Tips to Supercharge Your Content on LinkedIn Pulse
    So integrate LinkedIn into your content marketing strategy, stick with it, and work it regularly – and you should achieve exceptional results. If so, please share what’s working and what isn’t. It’s probably no surprise that 76 percent say they are creating more content than they were a year ago. So what’s missing? Both are free.
  • VIDYARD  |  TUESDAY, OCTOBER 4, 2016
    [Work] You Are What You Learn: The Best Marketing Conferences to End 2016
    In over 35 sessions, you will gain insights on what you need to know about your customers—and how to learn it—in order to transform your marketing and sales strategies into what will work for them. You’ll know you’re not alone in facing challenges, and in working hard to achieve your goals. One of the best ways to do that? Viewtopia.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Work] 7 Core Services Your Agency Needs to Offer in 2017 [Free Guide]
    So too are the opportunities for marketing agencies who develop services packages to deliver inbound work. Inbound marketing and sales continue to have a massive impact on the way busineses market themselves and sell their products. More companies than ever before are opting for agencies that offer a full-funnel range of inbound services.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 13, 2015
    [Work] 4 Measures to Find Out if Your Prospecting is Effective
    So, you start using social media and work on creating a following by sharing content. 4 Measures To Find Out If Your Prospecting is Effective. By Sean Burke. CEO, KiteDesk. KEN: We have a guest blog this week, during the past year, our research told us that “prospecting” was the #1 issue facing sales leaders. How many attended?
  • CONTENTLY  |  THURSDAY, OCTOBER 27, 2016
    [Work] Contently Network Now Has 100,000 Freelance Creatives
    Each month, about 2,000 freelancers sign up for a free Contently portfolio , which they use to display their work to potential clients. If, like me, you’ve been watching the HBO show Westworld , you may be convinced that robots will soon be able to do pretty much anything. So who are these people? Haven’t heard of those?
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Work] 8 Ads With Subliminal Messages You've Probably Missed
    Whether hiding a double-meaning in a logo or working some Photoshop magic, subliminal ads definitely meet the criteria of clever — and the more clever the ad, the better we feel about “getting” it — and the better we feel about the product. The cute A to Z arrow and grinning face work so well. In short, be subtle. 2) Milwaukee Brewers.
  • WEBBIQUITY  |  TUESDAY, APRIL 5, 2016
    [Work] Want to Create Awesome Content? Try These Seven Tools!
    It’s quite simple: you work as focused as possible for 25 minutes, and then take a short five-minute break. 25 minutes is not a long time, so you’ll be inspired to do as much work as possible before you reach that break. Guest post by Linda Craig. It’s not only about quantity, though. Not to worry; technology has your back. Rainy Mood.
  • CMO ESSENTIALS  |  MONDAY, APRIL 6, 2015
    [Work] Four Digital Marketing Mistakes You Should Never Make
    Is your work actually impacting the bottom line? Digital marketing is a rapidly evolving frontier for brands and agencies alike, with new technologies and platforms constantly changing our ideas about what it means to run a successful campaign. If you feel a little behind the curve, don’t worry. That’s all well and good. But hang on.
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Work] 5 Simple Ways to Segment Your Social Media Audience
    Keep in mind that each social media account should still serve a larger audience, so be sure to work on building your overall audience from one account before you try building out more. "How can I get more leads from social media?". Maybe they'll publish more often or change up the type of content they share. 1) Use social media targeting.
  • WEBBIQUITY  |  MONDAY, JANUARY 28, 2013
    [Work] 11 (of the) Best SEO Tools and Keyword Research Guides of 2012
    Which tools work best outside the U.S.? With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well. SEO Tools and Reviews. by Coconut Headphones. 5 STARS.
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 4, 2015
    [Work] The Best Brand Stories Are Born from Integrated Marketing
    In this post, I’ll explore how different companies work behind the scenes as an integrated marketing unit, synchronizing priorities, events, and audience segments to ensure that they provide a unique and memorable customer experience. Think about the most important people in your life. What gives them staying power? The lesson here?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 11, 2014
    [Work] How to Apply Hemingway’s “Iceberg Theory” to Content Marketing
    What puts it so far above the work of his contemporaries, however, is his ability to say so much by saying so little. For example, we work with a number of different clients in the manufacturing industry, so we know that the manufacturing skills gap is a very real and pressing concern for the industry as whole. Like, I get it guy!
  • SNAPAPP  |  WEDNESDAY, MARCH 14, 2012
    [Work] The Anatomy of a Successful Facebook Post
    Though it makes intuitive sense to post for work while you're at ?work, work, your customers are also likely to be at work during those hours. Posts made after work get more traction, since more people have free time available to interact with them. Timing. Positivity. Here the message is almost self-depreciating! Value.
  • TONY ZAMBITO  |  WEDNESDAY, FEBRUARY 22, 2012
    [Work] Revenue Growth by Choice and The Buyer Orbit
    With this comes the realization that some of the embedded thinking about how to reach and market to buyers are not working well. Image via Wikipedia. This is part 2 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. .
  • HINGE MARKETING  |  TUESDAY, DECEMBER 22, 2015
    [Work] 5 Ways AEC Marketing Professionals Can Make an Impact on an Organization’s Bottom Line
    Traditional thinking leads even more priority and support placed on an organization’s technical and operations professionals: the ones that traditionally get the acclaim for doing and delivering the work. There’s more to working with non-marketing colleagues than proposal development and pitch preparation. A/E/C Strategy
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 3, 2016
    [Work] How to earn customer loyalty in the age of chat
    While I waited, I was able to work on other things and be productive. What works well? Make sure they understand how they work and the nuances. “You’ve just become my favorite airline.” Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer.
  • EARNEST ABOUT B2B  |  WEDNESDAY, NOVEMBER 19, 2014
    [Work] Has technology made marketing easier and better, or just faster?
    I can’t talk knowingly or easily draw comparisons to an era in the business that I didn’t work in. All these interactions are recorded in ‘big databases’ giving us a clear picture of what has worked and what hasn’t worked, meaning the next set of comms and messaging can be even more targeted and more successful.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 26, 2016
    [Work] Spice Up Your Emails With Animated GIFs
    Are you trying to display how a product works? Sprout Social easily explained how their new app works through the use of a GIF. Are you bored with your email marketing? Does it lack pizazz? Draw inspiration from social media, and spice up your emails with animated GIFs! But what is a GIF? GIF stands for Graphics Interchange Format.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JULY 10, 2010
    [Work] A Simple B2B Marketing Framework
    The framework starts at the bottom with the “Market Knowledge Layer” - the foundational aspects of understanding the market opportunity and customer problem - and then works its way up to tactical execution of marketing programs along the customer life cycle. But that's content for another blog post.
  • HUBSPOT  |  FRIDAY, OCTOBER 19, 2012
    [Work] The Business Blogger's Ultimate Guide to Mastering Lead Generation
    At HubSpot, again, we've found that bolder end-of-post CTA buttons that stand out from the rest of the content tend to perform best, but you should experiment with different designs to see what works best for you and your readers. Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. link] ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Work] 37 Big Data Case Studies with Big Results
    Sales grew 64% last year and Catapult now works with nearly half of NFL teams, a third of NBA teams, and 30 major college programs. GOOGLE : Working with the U.S. Do these case studies show how Big Data can work? By Rob Petersen, {grow} Community Member. In less than a decade, Big Data is a multi-billion-dollar industry.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 24, 2016
    [Work] The Science Behind Successful Facebook Ads [Free Ebook]
    But using Facebook advertising to drive results like these only works if you're smart about it. Facebook has been proven time and time again to be an effective channel for driving traffic to your website, converting visitors into leads, increasing app installations, and generating more Likes for your business Page. The most popular links.
  • THE FORWARD OBSERVER  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Work] Two Landing Page Tips To Make You Look Like A B2B Marketing Genius
    Who does he report to at work? Artillery B2B Marketing Blog > The Forward Observer B2B marketers can dramatically boost their lead conversions by researching buyer personas and increasing the number of landing pages. A landing page is a website page specifically designed to convert visitors to leads. The number of landing pages.
  • HUBSPOT  |  MONDAY, DECEMBER 26, 2016
    [Work] 5 Little-Known Tips for Improving the Performance of Your Campaigns [Infographic]
    After all that hard work and PPC strategizing you put toward improving your performance grade, how steep is the climb looking? Too often we see the " Iceberg Effect " in action, where miscellaneous search terms below the surface are tacked onto keywords that we think are working properly in our ad campaigns. What’s the secret?
  • LEADERSHIP  |  FRIDAY, MAY 23, 2014
    [Work] Interesting Infographics: How Valuable Is Marketing Automation?
    As said by the infographic, the goal of these survey results is to help new and experienced users understand what’s working now and what needs to be enhanced in their marketing automation performances. How effective is marketing automation on your company? Two-to-five years. Over five years. Approximately 34.7% Notable Survey Results.
  • INFER  |  WEDNESDAY, JULY 6, 2016
    [Work] 5 Ways to Supercharge Sales with Predictive Lead Scoring
    For example, you can try a tiered training program, in which new reps spend some time working D-rated leads (those that aren’t a great fit for your product), then some time working C-rated leads, and eventually graduate to “B” leads. This byline by Infer’s Sean Zinsmeister was originally published on the HubSpot blog.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 7, 2017
    [Work] There’s nothing in the middle of the road but yellow stripes and dead armadillos
    Then again, birds of a feather work together. When principles are at stake, people will spend a little extra time to make a stand, to vote their conscience with dollars, to be able to work with someone with whom they may speak freely instead of keeping their true feelings about the world under the radar. Become that person.
  • BIZIBLE  |  THURSDAY, DECEMBER 29, 2016
    [Work] The Goals, Priorities and Success Metrics that Shifted for Marketers in 2016 [SOPM Report]
    The more channels you use, the harder it is to track what’s working and what’s not. In November, we unveiled the 2016 State of Pipeline Marketing Report. The second annual report surveyed over 350 marketers across various industries, on the topics of marketing channels, priorities, tech and more. Marketing Channels that Impact Revenue.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 11, 2013
    [Work] B2B Sales and Marketing: How a staffing company gained 242 qualified leads in just three months in a new market
    Fortunately, Lambert already had an ace team of closers – recruiting and staffing professionals who worked directly with clients to deliver results. They worked directly with TERRA’s staffing professionals to develop appropriate responses. Tweet TERRA Staffing Group has been serving the Seattle area for three decades. she explained.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Work] The Purpose of Repurposing Content
    But as we worked, I noticed two themes that weren''t on that board. Recently, I was in a brainstorming session with some folks who were in town for a HubSpot event, Partner Day. The goal of the brainstorm was to come up with ideas and outlines for new content in rapid fashion. After a minute or two, we started grouping them into themes.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 7, 2016
    [Work] Pondering Snapchat As The Next Place to Be for B2B
    Jason Keath of Social Fresh has advised marketers who are unsure about the platform (and me when I asked him directly) to use it personally and learn how it works. It just feels like the point is that your friends have to tell you how it all works. It was called Why Snapchat will be great for B2B companies. And neither can I.
  • VIDYARD  |  THURSDAY, JANUARY 5, 2017
    [Work] Amazing Account Based Marketing Tactics for Your Entire Funnel
    Experience-backed account based marketing tactics are hard to come by, as everyone seems to be happy to tout results, but not dive any deeper into the real mechanics of how their strategy works. So let’s take a look at how Bianchini makes account based marketing work her team: Start With the Destination. Step 4: Work Your Channels.
  • MARKETING ACTION  |  TUESDAY, JUNE 24, 2014
    [Work] Singin’ the Blues: Client-Agency Breakup Songs … and How to Prevent them from Replaying
    I worked at a creative agency for several years. One day I might be writing web copy advertising snowboards; the next day I’d work on an interactive game promoting an animated movie. Working with talented, creative people was a real joy. I think one of the problems at the agency I worked for is that we grew too big too fast.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 13, 2015
    [Work] Top 10 Guests on Marketing Made Simple TV
    The new show needed a name, a logo and I wanted to make it better and better, so Marketing Made Simple TV was born I worked hard to make it better and better for the show viewers and guests, like making it shorter and getting into the show faster. ” with them. Host a TV show called Mad Marketing TV. Why do you need Act-On Software?”
  • HUBSPOT  |  FRIDAY, DECEMBER 26, 2014
    [Work] 10 Handy Backup Tools for Your New Mobile Device
    Storage Systems for Any Type of Device Unlike the previous tools, these are device-agnostic -- they work on Apple, Windows, and Android devices. It works much like Dropbox does, except it gives you more storage space for less: 15GB of storage for free and 100 GB for $1.99 Data Backup For Apple Devices. 1) iCloud. 2) iTunes. 3) iMazing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 18, 2013
    [Work] It’s Time For CMOs To Tap Into The Power Of Personalization
    I can’t stress enough the importance of brands analyzing what works and what’s missing the mark with all of their design changes through A/B and multivariate testing. Posted in eCommerce Optimization Personalization. According to Forrester Research , U.S. Consumers today are finicky and want what they want, now. Make data your best friend.
  • MARKETRI  |  MONDAY, OCTOBER 28, 2013
    [Work] Does Your Law Firm Need More Than One Marketing Plan?
    While it may seem like more work, there are many reasons for having distinct plans, which include: Messaging: The messaging used in segment marketing plans should emphasize “what’s most important” to a distinct target market. When it comes to products, the smart phone is a perfect example. Carve out a niche! Website.
  • MARKETRI  |  THURSDAY, MAY 30, 2013
    [Work] Five Types of Content Your B2B Firm Should Have on SlideShare
    Don’t let your hard work waste away at the bottom of your documents folder. SlideShare , a social network for sharing slideshow presentations and other text-based content, has long been one of the most undervalued and underutilized tools in the content marketer’s arsenal. Has your firm shared content on SlideShare?
  • CONTENT STANDARD  |  FRIDAY, MARCH 3, 2017
    [Work] The Magic of Moving Pictures: Using Gif Images to Expand on Video Content
    A newer writer on your team starts peppering their work with gif images. You bring the gif-laden work to your team lead, and she’s just as conflicted as you. But just because you can use a format in this spaces doesn’t mean it will always work. An aspiring graphic designer sends you the occasional infographic.
  • BIZNOLOGY  |  MONDAY, JULY 1, 2013
    [Work] Why is your website search lousy?
    You’ve tried searching websites and you hardly ever find what you are looking for–at least not without a lot of work. But, if you are like most people, you don’t really know why your website search isn’t working and you don’t know what to do to make it improve. Photo credit: YOU & I tee.
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