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  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 8, 2015
    [Work] Agencies: How to Build an Email Campaign – When Your Client Has No List
    Farm Out the Dirty Work. Work with them to gather all the contact information they have – current and past customers, prospects, LinkedIn connections, investors, personal email lists – to assemble a cohesive contact list for them. This in-your-face technique works sometimes, but use it judiciously. Purchasing Lists. Spam traps.
  • SNAPAPP  |  TUESDAY, NOVEMBER 11, 2014
    [Work] 3 Ways to Inject Personality Into Your Content
    It helps you organize your thoughts and remind yourself what you’re working toward. . Work these elements in once you’ve pulled your first draft together and given your work an emotional hook – as Ann Handley says, “humor comes on the rewrite.” . Are you worried your content is a little on the boring side? . It’s ok. Have fun!
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 18, 2013
    [Work] Hindsight 20/20 Series: 2, Beware of the social digital divide(s)
    Once the social business platform becomes available to all – or most – employees in your organization, you’ll soon find that the “build and they will come” strategy won’t work this time around. Email would never have worked if only half of your employees bothered embracing it. But make no mistake.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 28, 2010
    [Work] Ranking B2B Marketing Automation Vendors: Part 2
    Remember that I was working with a matrix of 150+ features for each vendor, each scored from 0 to 2 (0=not provided, 1=partly provided, 2=fully provided). Summary: Yesterday's post described the objectives of my product fit scores for B2B marketing automation vendors and how I set up the original weighting for individual elements.
  • MARKETING FINGER  |  MONDAY, JUNE 21, 2010
    [Work] Social Media Statistics for B2B Marketers
    Fifty-four percent of CIO’s prohibit use of social networking sites while at work. Here is a new, must-see video for B2B marketers interested in social media. It has been prepared by our friends at Earnest Agency in the UK. The use of social media by B2B companies is validated by business purchasers.
  • THE CRAP REPORT  |  MONDAY, APRIL 5, 2010
    [Work] Know When To Fold ‘Em
    Employees that we LOVE and could never imagine working without.  Let’s say, too, that you’ve got a BDR who you really enjoy working with; they’re always positive and always contributing to your corporate culture.  Ah yes – you know where that line comes from, don’t you?  How does this relate to teleprospecting, though? 
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JANUARY 31, 2014
    [Work] 5 Buyer Persona Questions to Boost Conversions
    Buyer personas don’t work unless they’re based on the behaviors of real people. Only then can you begin the work of designing marketing messages that drive sales. It’s no secret that buyer personas are a valuable B2B marketing tool. Although buyer personas can inspire magical marketing, they’re grounded firmly in reality.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 8, 2011
    [Work] The Trojan Horse social media marketing strategy
    Can you think of other ideas of how this might work?  The Greek tale of the Trojan Horse is among the most well-known stories in history. After an unsuccessful 10-year siege, the Greeks constructed a huge wooden horse, and hid a group of brave soldiers inside.  It’s almost like I added them to a blog roll. Pretty clever, huh? Probably. 
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Work] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    Even though you have a full 851 pixels by 315 pixels to design a cover photo doesn''t mean that you have all of that to work with. Note : Just like with the cover photo and profile picture combination, you''ll have to choose a format for which your design will work. It''s a visual piece of content that sits at the top of your page.
  • HUBSPOT  |  MONDAY, APRIL 25, 2016
    [Work] The Ultimate Survival Guide to Conferences
    Study the agenda beforehand and work out which speakers you absolutely can’t miss. This could be something you have in common – maybe you’re both avid fishermen or you have children of a similar age – or a business-related point that will help you hone in on how you can work together in the future.
  • EMARKETING STRATEGIST  |  MONDAY, NOVEMBER 8, 2010
    [Work] How to Kill Your Business with One Email
    She thought she was right but was wrong, blew off the injured party and create a firestorm of bad publicity for her business. I don’t take pleasure in seeing someone decimate years of hard work but we can all learn a lot from what this woman’s multiple mistakes. Now it will work well for your portfolio. So, let’s get started. link].
  • CRIMSON MARKETING  |  THURSDAY, MARCH 5, 2015
    [Work] 5 Things Marketers Need to Examine Before Integrating Marketing Technology
    ” Marketing managers are working in a grey are when it comes to marketing technology because there is insufficient research available to show which tools pay off and, in turn, gain a vote of confidence. . 4. Image: courtesy of Dplus visuals. Struggling to Adapt. ” 2. Too Too much segmentation and specialization. Click To Tweet.
  • MODERN B2B MARKETING  |  SATURDAY, NOVEMBER 9, 2013
    [Work] The Power of Human Content: Virgin America’s New Safety Video
    So the next time you begin working on a piece of content – an  email marketing message, a direct mail flyer, a social media update, a blog post, a video, or anything else – consider adding a human touch. Most of us “veteran travelers” have them memorized. Please be sure to secure your own oxygen mask before assisting others.). minutes!
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 5, 2012
    [Work] Nonprofits and Social Media: Planning for Success
    Embrace social media and let your planning work for you all year round. Amy is a consultant and non-profit professional with more than 10 years of field experience working in fundraising and development. The holiday decorations are put away and the New Year’s Eve ball has dropped. This seems to be a daunting task for many NPOs.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 14, 2015
    [Work] Geodemographics: Using Location-Based Segments for Targeted Marketing
    During his research documenting working-class life, Booth developed the idea of “classifying neighborhoods” to create a social index based on 1891 census data. Let us know what’s worked for you in the comments. What does your address say about you? Who, What, Where… and Why. Demographic: Who are they? Behavioral: What do they do?
  • HUBSPOT  |  FRIDAY, AUGUST 2, 2013
    [Work] How to Create PPC Ads People Will Actually Click
    You have 95 characters to work with. So make a few different ads that incorporate different elements, and test them against each other to see what works best. National Positions works with hundreds of companies and has been named to Inc. Practically anywhere the eye can see, there''s an ad begging for a second look. Any awards?
  • CONFLUENT FORMS  |  FRIDAY, MARCH 19, 2010
    [Work] Your proposal lost. Conducting a RFP post-mortem
    Revisit your "default proposal"; is the format and content working in your favor or working against you? The harsh reality is that more often than not your proposal will not win the project during a Request for Proposals. You won't win 50% of the time, and you might not win even 25% of the time. Do you know why you lost?
  • ACT-ON  |  WEDNESDAY, JUNE 1, 2016
    [Work] Smart Agency Tips: How to Design Better Websites for Your Clients
    Anish vonAhlefeld of Intuitive Digital says she audits the current site’s content and pages, and reviews the analytics to get a better grasp on what is working and what is not. Work and share with them. Marketing is hard work, says Milkowski. “We need a good website, can you just make it for us?” Great! What is the issue?
  • THE FORWARD OBSERVER  |  MONDAY, JULY 28, 2014
    [Work] The Inbound Marketing Methodology Explained [VIDEO]
    But does it work? Integration with your Customer Relationship Management system allows you to analyze just how well your marketing and sales teams are working together. But it works. Artillery B2B Marketing Blog > The Forward Observer Are you overwhelmed by all the moving parts of inbound marketing? Inbound Marketing. Close.
  • JUNTA 42  |  THURSDAY, OCTOBER 6, 2011
    [Work] Google Will Be the Largest Content Producer in Three Years
    A decade ago when I worked for Penton Media, Google was a hot topic.  To partner or not?  Do we open up our web content to Google’s spiders? It seems a silly discussion today, but it was big business then. As more publishers realized the number of relevant readers they were getting to their websites, Google turned from axis to ally.
  • VIEWPOINT  |  THURSDAY, JANUARY 9, 2014
    [Work] Lead Generation Lies That are Wreaking Havoc with Your Sales
    Jim has lies, lies and more damn lies (he provided 28, I picked my favorite 5): Telemarketing doesn’t work, I get calls every night and I hate ‘em. Last August I wrote a blog for Top Sales World titled “Lead Generation Hogwash: The Top 7 Lies.”. Voicemails are a waste of time. Outbound calling is interruption marketing. Hogwash! Period.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Work] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    If you’ve been reading HubSpot content for awhile, you know as well as we do that inbound marketing works magic for lead generation. Instead of waiting for your next calendar appointment to check in on a customer, take an inbound marketing approach to give you a 360-degree view of how your customers and prospects work on a daily basis.
  • HUBSPOT  |  FRIDAY, JUNE 17, 2016
    [Work] 5 Psychological Concepts That'll Strengthen Your Social Media Strategy
    To help you devise a social media strategy that spans across multiple platforms, start by reading this handy guide on how the news feed algorithms work on Facebook, Twitter, and Instagram. 2) Neuroeconomics. For mark eters , understanding the inner workings behind this type of human behavior is really valuable. Paul J.
  • ANNUITAS  |  TUESDAY, MARCH 5, 2013
    [Work] Email Deliverability Drives Revenue
    Volumes: smaller volumes work better. Getting to the inbox means at least you have a chance at driving revenue. However, most marketers don’t think about email deliverability and what that means to the ROI of their demand generation programs when creating them. What does deliverability mean for a B2B marketers? Segment by target audience.
  • SYNECORE  |  THURSDAY, APRIL 16, 2015
    [Work] 4 Types of Content Essential to Driving Leads
    The traditional outbound methods for capturing client attention just don’t work as well as they used to. case study shows your customers how you’ve successfully worked with other companies like theirs in the past. In the world of inbound marketing, content is king. Moreover, telemarketing efforts are often futile. Blogs. Case Studies.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, NOVEMBER 28, 2012
    [Work] Don't Let Email Derail Your Sales Time Management
    Today's guest article is from Audrey Thomas , a "Lean Office" expert who coaches & speaks on how to manage massive amounts of email, stay ahead of projects and To Do Lists, and become more intentional and productive at work. According to Audrey, "Every email is a decision waiting to be made.". Strategies to Get in Control of Your Inbox.
  • JUNTA 42  |  TUESDAY, FEBRUARY 14, 2012
    [Work] The History of Content Marketing – How Brands Have Become Storytellers [Part 1]
    Talent – In the past, most journalists were against working for non-media brands, as it was seen as tainting their profession. The stigma of working for non-media brands, although still remaining, is not nearly as strong. The Furrow Magazine from John Deere – 1931. Content marketing is not easy. Barriers to Entry Are Gone.
  • JUNTA 42  |  THURSDAY, MAY 7, 2015
    [Work] No Subscription Goal for Your Content Marketing? Prepare to Be Ignored
    But here’s my issue: Not one of those companies (not one) was working on an audience-building program focused on subscriber growth. The metric that dominated each publication on which I ever worked was the subscriber. It’s amazing to see firsthand the transformation of the marketing departments , as we once knew them. Tread lightly.
  • BIZIBLE  |  TUESDAY, JUNE 21, 2016
    [Work] Proven Tactics to Create Sales and Marketing Alignment
    They’d be working harmoniously with one another, and every achievement would be the result of a seamless process that perfectly complements each department’s strengths and weaknesses. In a perfect world, sales and marketing teams are composed of the same people who share the exact same goals and targets. Create a Unified Customer View.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 21, 2011
    [Work] Start with the end in mind
    Then work backwards and plan the way to the destination. I was asked an interesting question recently. How would you handle this situation? You need to launch a marketing campaign in just four months. Where do you make investments with a tight deadline? The wrong answer, IMHO, would be tactic 1, tactic 2, etc. What media do they prefer?
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Work] The Critical Role of Sales Development in Inbound Marketing
    This chasm has two adverse consequences: The marketing function is often undervalued (or even overlooked), put off to the side to work on case studies, trade shows and “ arts and crafts.”. It sounds so promising. Create compelling content (consistently). Share and promote the content. The answer to the question is a qualified, “Yes.”
  • VOLACCI  |  THURSDAY, AUGUST 15, 2013
    [Work] 3 Types of Big Data for Driving Marketing Strategy
    The process is much more complex, but essentially data taken from an automation platform about the visitor (see this blog for information on how this works) can affect the way a certain landing page appears to one user as opposed to how it appears to another. But what should marketers really be focusing on? Social media feeds. Website data.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Work] How to Use Google+ to Build Your A/E/C Firm’s Online Brand Presence
    As the second most popular social media network on the Internet, Google+ contains numerous possibilities for sharing your content and portfolio work to targeted audiences. Google+ can work to effectively build up your firm’s online presence one follower at a time. Managing all of your social media accounts can be exhausting.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Work] To Prefer or Not to Prefer: You Must Ask The Question
    Author: Letty Ernst Admittedly, I am a salesperson for Marketing Software, but I’m also a consumer just like you, so I have a feel for what works and what doesn’t on the internet. Recently I spoke with a company that insisted they were successfully implementing the “ conversations, not campaigns ” approach with their customers. Yes, or no.
  • MARKETING ACTION  |  FRIDAY, JULY 17, 2015
    [Work] Best Practices for Email and Landing Page Templates
    Make sure that everything you do works to form a coherent message, that different form factors remain consistent, and that you set – and fulfill – a specific expectation. Use testing to get to know your audience and work towards creating an arsenal of solid templates that you know you can call on to perform.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 30, 2012
    [Work] Why Branch Out Instead Of Linking In?
    The best thing about BranchOut is that your profile automatically mirrors the information you already have in your Facebook profile such as work history, job positions you held, and even former and current employers, so building your professional profile is a breeze. BranchOut’s sales pitch is “It’s not what you know, it’s who you know!”
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 21, 2014
    [Work] The Art of Advanced Email Marketing: A/B Testing
    This means that both elements work just as well. These elements don’t require much time or creative work to generate different versions, but can provide valuable insights into your audience that may be useful when testing more complex elements. 2. Now it’s time to go even bigger with advanced testing. The A/Bs of Testing.
  • BIZNOLOGY  |  FRIDAY, MARCH 8, 2013
    [Work] Why Every Digital Marketer Needs to Watch Amanda Palmer’s TED Talk
    But she has worked social media tools relentlessly. Photo credit: katypang. What are you doing with social media? Are you developing high-quality content? Curating your Twitter feed? Are you connecting with your followers? The The answer to that last question should be YES, because if it’s not, you’re doing it wrong. single.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 28, 2012
    [Work] Why Now Is The Time To Build Your Personal Brand
    This is why I challenged B2B Marketers to wake up and get social  and to realize that there is no separation between our work and personal lives. Brands used to be only for businesses. And we, the employees, were expected to uphold and support the principles of the brand. have only been blogging for less than 2 years. Layoffs. Downsizing.
  • HUBSPOT  |  WEDNESDAY, JANUARY 2, 2013
    [Work] A Breakdown of All Your Website's Traffic Sources (What Means What?)
    Evaluate what's working, and what's not, so you can spend your time and dollars more wisely? You know how we're always on your case to measure your marketing? Get in good with your analytics ? That's way easier to do when you understand what all the things you're measuring actually mean. But now, that is all changing. sometimes. Make sense?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 26, 2012
    [Work] Eloqua, Oracle & Why Modern Marketing Needs Open Systems
    by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO,  Joe Payne , and Chief Technology Officer,  Steve Woods. Last Thursday we announced that we have entered into a definitive agreement to be acquired by Oracle to become the core of Oracle’s Marketing Cloud.
  • MARKETING ACTION  |  TUESDAY, AUGUST 4, 2015
    [Work] Successful Sales and Marketing Alignment, Part 5: The Lead Handoff Process
    As part of the qualified lead definition process, sales should sign a service level agreement (SLA) detailing how quickly they will follow up, the number of touches a lead will receive, how long they will work on a qualified lead, and what happens to the lead after sales has worked it. Part one was about getting started.
  • FATHOM  |  FRIDAY, MARCH 1, 2013
    [Work] SEM for the Enterprise [White Paper]
    If you work for an enterprise company that invests (or is considering investing) in pay-per-click (PPC) advertising, then you will want to read … Continue reading → The post SEM for the Enterprise [White Paper] appeared first on Fathom. Paid Advertising/SEM/Display enterprise sem PPC agency SEM
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 13, 2015
    [Work] Mobile is Leading the Cross Channel Charge This Holiday Season and Other Cross Channel.
    “A lot of marketers are so in the weeds that they can't see how all of the data is working together.” Hello boys and girls. And welcome back the The Friday Five. For all the newbies. every Friday we curate five relevant and recent articles on one specific topic and present them here for your viewing pleasure. billion in 2015.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 10, 2012
    [Work] 7 Critical Tools of the Trade for B2B SEO Competitive Analysis
    With this information in hand, an SEO professional can work more diligently in evaluating the competitor’s keyword strategy, key phrase usage across the site, and depth of material within the domain. Understanding the SEO strategy of a competitive website is a critical component of a B2B SEO campaign. Screaming Frog. Open Site Explorer.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 3, 2014
    [Work] Three Steps To Driving More, Higher-Quality Leads with Interactive Content
    Find out more about why interactive content works and hear from real companies finding success with interactivity over on the DemandGen Report Blog. . Every year, the lead generation bar seems to be set higher and higher. Our CEO, Seth Lieberman, has a piece up at DemandGen Report on just this topic. Join our 5-day Marketing Bootcamp today
  • HUBSPOT  |  THURSDAY, APRIL 4, 2013
    [Work] How to Get Past the 10 Most Debilitating Sources of Writer's Block [SlideShare]
    Refine your working title to say what you really mean. If possible, try to find some private working space with less foot-traffic, too. Writer''s block. We''ve all suffered it. Whether we write once in a while or every day, love creating content or absolutely hate it, we''ve all experienced this productivity killer. Yikes.
  • B2B LEAD BLOG  |  MONDAY, SEPTEMBER 24, 2012
    [Work] Dreamforce 2012 Database Marketing News – “Ferrari in the Garage”
    It works out that only 3% of B2B marketers have marketing automation that’s fully deployed. Nothing could be further from the truth. Many of the marketers have a CRM in place (often Salesforce, but many others as well) but no marketing automation — which is the same profile as 80% of B2B marketers. Share and Enjoy.
  • WRITTENT  |  THURSDAY, DECEMBER 5, 2013
    [Work] 15 Old and New Ways to Find Blogging Inspiration
    When working on multiple projects simultaneously, keeping separate boards is advised. 6.    Vimeo. You can refer to this list when working on your next blog post. Learn to stay in the present and you will be amazed at how much it will affect content creation and your work overall. Image credit: PhotoPin. 2.    Industry News.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 4, 2012
    [Work] Why Nonprofit Social Media is a Waste of Time
    Like us!”  How did that work for you?  Do you have more donors?  Are you working your personal profile to help you achieve your business objectives? Trying to bite off more than you can chew.   It’s better to pick one or two channels and work them effectively than to be everywhere and just dabble. SHOULDN’T:             1. 
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Work] Blog Marketing Tactics - 10 Tested, Proven Ideas
    And I don’t think I’d be nearly as effective in my recommendations if I wasn’t also an active participant of the social web. I may be biased, but if you are client-side and working with consultants advising you on digital but they don’t participate personally – ask yourself:  shouldn’t they ? Exactly. 6. 
  • STORIES THAT SELL  |  THURSDAY, APRIL 21, 2011
    [Work] Eek, My Own Process Broke Down!
    After 11 years of working on customer stories, I've become set in my ways. Study the featured products and services to truly understand how they work and benefit customers. 2 - Know the Key Messages. In the customer story process, you can't miss any bases on your way to home plate. And with good reason. shouldn't have been surprised.
  • HUBSPOT  |  WEDNESDAY, MAY 4, 2016
    [Work] How to Tackle Your Most Ambitious Goals: A 5-Step Process From NBA Legend Bill Walton
    You want to be sure that whatever you're working towards is measurable, impactful, and challenging enough to keep you on your toes. The other half of this is being comfortable saying “no.” No to leaving work early, no to taking on that extra project, and no to staying up late to watch Netflix. Let's take a look at his process below.
  • HALEY MARKETING  |  MONDAY, AUGUST 31, 2015
    [Work] Want to Know the Secrets of Success for Staffing Firms?
    He confided in me that there was no magic wand here– he just go up and went to work every single day at 7 am. But hard work wasn't the only value that made Pat successful. They work hard. I had the opportunity to attend the 6 th annual Avionte Client Connection a couple weeks ago. Integrity was every bit as important.
  • HUBSPOT  |  TUESDAY, JANUARY 6, 2015
    [Work] How to Build an Unbeatable Content Marketing Plan
    All you need to do is enter general topics or terms you''d like to write about, and this content idea generator does all the work for you. If you''re working with a team, everyone can be part of this platform, stay on top of assignments for projects, and communicate with each other regularly. The Content Marketing Plan Basics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 7, 2016
    [Work] Five tips to prepare for your first international speaking assignment
    Build in extra time for travel and AV preparation. I am always nervous until I know the audio-visual works and I have learned to always build in extra time in a foreign country. “All of us can find our opportunity to turn our passion into influence on the web.” In fact they are rewarded for fitting in, not standing out.
  • LEADERSHIP  |  FRIDAY, JANUARY 15, 2016
    [Work] Top Ways to Attract Prospects
    Work on Your Personalization Efforts. good online marketing approach is a holistic one that puts some work into making the content relevant, accessible, interesting, respectful, and customized. Happy new year, everyone!  Almost that many just delete most of the email offers they receive, without even reading them! Being too repetitive.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Work] How to Recruit Top Talent Using an Inbound Framework
    But these tactics don’t work too well anymore. Is this working? This worked particularly well with one of our customers: They set up a monthly Google Hangout between their head of engineering and all the engineering candidates that they'd encountered that month. Immerse yourself in the data and you’ll see what works for you.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 5, 2014
    [Work] Why Find New Customers is the best name of any Marketing Agency
    Named after a person’s last name, like the company in Atlanta I once worked for – and will never work for again – for any amount of money.  I also suggest you don’t do business with anyone in Atlanta whose company name starts with a P. What do you think? Is Find New Customers company name focused in you?
  • BIZNOLOGY  |  FRIDAY, AUGUST 21, 2015
    [Work] Adaptive sourcing and digital transformation will put you in the winner’s circle
    To achieve that agile way of work an adaptive digital cell is necessary. Why do some companies seem to rely on their brand as the sole value, while others are able make  headlines for all the right reasons? Why do some companies look like they are stuck in the past, and others are shaping the way to the future? Like this post?
  • SYNECORE  |  FRIDAY, JANUARY 24, 2014
    [Work] Listening for Content
    Talk to your staff about what they hear from customers, and work with them to become targeted listeners. Take a moment and observe what’s happening around the Internet. What do you see and hear? Blog posts, videos, webinars, GIFs abound. That sounds great, but how to do that? Listen to your customers. What do you think?”. Thank you.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 16, 2016
    [Work] The Role of MarTech in Customer Service — The New Marketing
    He was also very kind and helpful in giving me advice when I started working on my own book, Hacking Marketing. Community-based service certainly works for Microsoft Xbox. That’s the premise of customer service and advocacy platform Needle, the software and training company that puts your customers to work. “We find the advocates.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 6, 2014
    [Work] Content Marketing Lessons From The New York Times Innovation Report
    We won’t rehash the “you know what happens when you assume” mantra but according to the Innovation report, there was no shortage of reporters stating their belief that their work speaks for itself. It’s not as if the digital trend came up on the Times and caught them by surprise. Or maybe it did. Never assume. Um, no.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 6, 2013
    [Work] How to Use Dynamic Content for "Smarter" Marketing
    How Smart Content Works. For the techie inside of you, let''s break this down and talk about what actually happens to make smart content work. 1) The Marketing Database. Now that we''ve covered how it technically works, let''s talk about a few strategy errors that could cause it to backfire in your marketing. Let''s dive in.
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 28, 2013
    [Work] Why B2B Customers Are Not Hearing Your Brand Message
    You work extremely hard on creating and maintaining your brand message. But what if your brand messaging doesn’t match up with your customers most valued characteristics? McKinsey recently conducted a study to help answer this question. So what does this mean for you? Check your brand message against your competitors. McKinsey ).
  • BLUE FOCUS MARKETING  |  TUESDAY, JULY 16, 2013
    [Work] Nominate Now 2013 #Nifty50 Top Twitter Bloggers, Authors, PR, Journalists Award
    Read more about #Nifty50 in Chapter 12 of The Social Employee (McGraw-Hill, 2013) How Great Companies Make Social Media Work – Success Lessons from IBM, AT&T, Dell, Cisco, Southwest Airlines, Acxiom and Domo. 2013 #Nifty50 Top Twitter Women and Men Bloggers, Authors, PR, Journalists Award. Know someone who deserves to be considered?
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Work] Why Every Business Executive Needs to Create an About.Me Profile
    If you are like most business executives, you’ve worked long and hard on your Linkedin profile. You have keywords, recommendations, and even (as I do) common misspellings of your name. Check out the profile of  Jeff Ogden of Find New Customers. Over 40 recommendations there!). But there’s one big problem with Linkedin – it’s really wordy. 
  • HUBSPOT  |  TUESDAY, JUNE 10, 2014
    [Work] Typography 101: Everything a Beginner Should Know
    ” The song is the work of art, whereas an mp3 file is just the delivery mechanism. You should use the word “typeface” when describing the creative work (what you see). That’s because a serif is much easier to read in long, printed works due to the distinctiveness between letters. certainly can''t. Serif.
  • HUBSPOT  |  FRIDAY, JUNE 28, 2013
    [Work] The Ultimate Editing Checklist
    Tip: Ask contributors to run a working title/brief outline for the piece of content by you before they start writing so you can steer them in the right direction and save writers'' time.). Does this topic work better as an ebook or a blog post. This way, you can be sure you''re not overlooking anything important in future content.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Work] 10 Common Landing Page Myths: Busted
    That test worked for that page, with that page''s design, for that page''s audience. Test out colors yourself to see what works best. I remember when I found out the Tooth Fairy wasn''t real. My whole world was shattered. Luckily, believing in the Tooth Fairy is pretty harmless. but we''ve never touched on landing pages. Wrong.
  • MARKETRI  |  MONDAY, OCTOBER 28, 2013
    [Work] Does Your Law Firm Need More Than One Marketing Plan?
    While it may seem like more work, there are many reasons for having distinct plans, which include: Messaging: The messaging used in segment marketing plans should emphasize “what’s most important” to a distinct target market. When it comes to products, the smart phone is a perfect example. Carve out a niche! Website.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2011
    [Work] Influencer Marketing: 10 Questions for Successful Plans
    These are questions I have developed through my work with clients over the last few years and I believe they area a good starting point. I do not want you to buy my product. I do not even want you to use my product. want other people to buy and use my products and services because of you. Influencer marketing is fundamentally different.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2011
    [Work] Influencer Marketing: 10 Questions for Successful Plans
    These are questions I have developed through my work with clients over the last few years and I believe they area a good starting point. I do not want you to buy my product. I do not even want you to use my product. want other people to buy and use my products and services because of you. Influencer marketing is fundamentally different.
  • VIEWPOINT  |  THURSDAY, MARCH 27, 2014
    [Work] The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B
    Voicemails work. I was delighted to be invited as guest #5 on Paul Gillin and Allan Schoenberg’s FIR B2B podcast. The format of FIR B2B is brilliant. blog accompanying the podcast provides a link to this data. More information and links in the blog. LinkedIn announced it is expanding its mobile advertising opportunities for B2B marketers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Work] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    Analytical and detail-oriented, left-brained marketers focus on the practical side to content marketing – what do you need, why do you need it, and how can you get it? – and work to implement and execute a content strategy that drives measurable results. 10)  What does content marketing success look like? a)  Reporting insights (i.e.,
  • MARKETING ACTION  |  TUESDAY, JULY 21, 2015
    [Work] 9 Email Marketing Best Practices to Explode Your ROI
    So while the DMA stat gets lots of play, this chart from Ascend2  is my favorite proof of how well email works. Maybe you didn’t need to be told how well email works. It works. Email is the smart marketer’s secret weapon. There are dozens of studies and stats touting email’s awesomeness. whopping $42.08 Use a pop-up. overall.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [Work] Color My World: How Color Affects Conversion Rates
    In all the case studies presented, marketers had presumptions about what would work better and were sometimes surprised by the results. Remember that  performance is always a marketer’s top priority , even if you aren’t fond of the look of the pages that work. Design Matters. Color and Conversion: Is There a Connection?
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Work] Should You Attend That Event? 9 Questions to Help You Find Out
    Do you have the right tools put in place to manage your work while your team is out for a few days? Here are a few processes you will need to set up while you''re gone: Set an out-of-office automatic response for your work email. Developing closer connections helps people work better together and makes them happier. or not?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 4, 2011
    [Work] Creating a Vision for Your Life or How to Develop: Gourmet Living
    This will keep your dreams active and allow your personal actions to work towards “marking them off’ as you achieve them. Work to improve yourself by focusing on your strengths. Creating a Vision for Your Life or How to Develop: Gourmet Living. have listed below five idea’s for you to take action on if wish to do more with your life.
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Work] How Your Private School Can Get More Applicants With Inbound Marketing
    The traditional forms of acquiring new applicants -- direct mail, billboards, paid advertising, prints ads -- are no longer working for many K-12 private schools. Not all content will work on all channels in the same format and length. But tou have to understand which channels will work best for your school and manage what you can.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, MARCH 5, 2013
    [Work] [Video] Pursuing Multiple Decision Makers At the Same Time
    work with the VP of Sales, but there are many ways for me to get into an account. I can go to the Regional Sales Manager, CEO, or VP of Marketing because my work extends to all those people. The answer is - it's absolutely OK and you should be doing it! You can't have your whole future in an organization based on one person's schedule.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 22, 2011
    [Work] The Seven Elements of Smart Content
    And it works to build those relationships for you 24×7 – without adding people.  . By Robert Dempsey, Contributing {grow} Columnist. Despite the huge growth of eCommerce, most business is done by people, with people and for people … and is therefore built on relationships. Meet them in person. Meet them over the phone.
  • HALEY MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Work] Where does your website live?
    How much of the work to keep your website running do you want to do yourself? You benefit from a team of experts dedicated to making your site work. If you have someone who will do all the work, for a pizza each month, to keep your site humming along, then consider un-managed hosting. Maybe, maybe not. But what is it, really?
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 19, 2014
    [Work] Content marketing is for salespeople, too
    But you might be missing an important step–actually getting the sale. I’ve worked with too many clients that are running bang-up content marketing campaigns that aren’t going the rest of the way to close the sale. You probably heard that content marketing is kinda important. All the cool kids are doing it. Job over, right?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 23, 2012
    [Work] My Top 10 Quotes From Bad Sales Reps
    “My scripts have always worked in the past and I see no reason to change them now” – An inability to adapt and adjust is a major flaw in any industry and sales is not excluded. I’ve been involved in sales since I first started canvassing door to door for a home improvement company when I was in high school.
  • FATHOM  |  WEDNESDAY, MAY 14, 2014
    [Work] Top 5 Lessons of an Online Advertiser Turned Healthcare Marketer
    Since January 2014, I’ve been working nearly exclusively with healthcare clients, trying to take their marketing to the next level from an online advertising perspective. Working in the healthcare field is significantly different than other industries. Download Free Hospital PPC Study. Here’s several reasons ….
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 29, 2015
    [Work] Openprise Gives Marketers Easy(ish) Tool to Manage Their Data
    Openprise works by connecting data sources, which are typically lists but sometimes API feeds, to “pipelines” that contain a sequence of if/then rules. Openprise already has special features to standardize job titles and roles and is working on company name clean up. Openprise falls roughly into this second category.
  • TONY ZAMBITO  |  SUNDAY, JUNE 5, 2016
    [Work] Use Buyer Persona Research To Improve B2B Customer Experience
    Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another.  by Creative Stall. Customer experience has been and will continue to be one of the major influences on how buyers make choices.  Would you agree?
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 9, 2011
    [Work] My Secret Methods for Turning Marketing Leads into Qualified Sales Leads
    This gives you the opportunity to bring on sales talent that already understands your business, is proven to work in your culture, and knows your processes and cadence on day one. The prospect must work somewhere that could purchase your solution.  Here are some of the metrics and processes we’ve learned work best over the years. 1.
  • PAUL GILLIN  |  THURSDAY, APRIL 28, 2011
    [Work] Five Tips to Make Your Writing Sparkle
    Brill did a little extra work to make his point a lot more powerful. Now that we’re all publishers, writing has become a core skill for marketers. love good writing, and whenever I get the chance to teach it, I share these five tricks I’ve learned to make anyone’s writing better. 1. Write in Pictures. Tell stories.
  • VIEWPOINT  |  TUESDAY, JUNE 7, 2016
    [Work] Does Your Sales Team Know How to Follow-Up on a Lead?
    Another 20% of leads are ineffectively worked for mostly subjective reasons (i.e., a sales rep reports, ‘I called the prospect three times. Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. Set sales straight—it’s a win win. Rapid identification of problems.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 4, 2016
    [Work] What Baseball and Customer Marketing Programs Have in Common
    When all the channels are working together in unison, the marketer's likelihood to succeed is far greater than just having one channel alone, or multiple channels without coordination. 5. Many marketers consider the holiday season to be their very own version of the playoffs. Develop Prospects. Stay Agile. Orchestration. The best part?
  • HINGE MARKETING  |  MONDAY, JANUARY 5, 2015
    [Work] The Top 10 Benefits of Using Social Media Marketing for Business
    But social media isn’t a flash in the pan – it’s a key ingredient in your larger online marketing recipe, helping other online marketing techniques work as effectively as possible while boosting your firm’s reputation and visibility. Does this sound like your firm? If so, you’re not alone. On Twitter or LinkedIn?
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2011
    [Work] Savvy Speaks: Surveys Says.?!?
    Read on for some examples of how the Savvy Sisters use surveys in their work. Work Hard to Ensure Your Questions Will Get Unbiased Answers. Do you use surveys in your work? Ever wonder what your customers and prospects are thinking? Try asking them! You can't just stop a conversation and throw in a survey. Jamie. Michele.
  • REPUTATION TO REVENUE  |  TUESDAY, APRIL 19, 2011
    [Work] Sustainability best practices can guide social media too
    With social media, the business case should similarly be a work in progress rooted in core business priorities. Social media is a long-term game; few companies see substantial gains to the top or bottom line until they are well along with new ways of working. Focus on what matters. Social media is similar. Make your reporting count.
  • SALES LEAD DYNAMICS  |  THURSDAY, MARCH 3, 2011
    [Work] Use Trigger Events to Get Your Foot in the Door
    work with CIO’s to complete IT projects faster. I do this by training employees to work together more effectively. I’d like to discuss how I might be helpful to your organization. IT department mergers have a very high failure rate. I’ve worked on five integrations and we successfully completed each in less than six months.”.
  • REPUTATION TO REVENUE  |  MONDAY, OCTOBER 25, 2010
    [Work] Is sales enablement dead?
    They talk to peers across their industries to learn more about what's working and what's not -- and which vendors are worth considering and which are not. Helping buyers craft solutions and invest in real value for their business is the way we should be thinking about our work. Sales Enablement is a huge topic in B2B these days.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 16, 2016
    [Work] Sunglasses Draw Attention to Mobile-Friendly Content
    This started off as a mobile marketing post, but before you knew it, as I was working it out in my head, it veered into a content marketing post. And it actually all started with an email. have two pairs of their glasses. The brand has a very distinctive style that uses simple line drawings to convey their sense of style.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 1, 2013
    [Work] Sales Prospecting Perspective Weekly Recap - Week of February 25, 2013
    Samantha provided some great insight into what works for her as a teleprospector when it comes to list development and list size in her post Teleprospecting List Development: Too Big, Too Small Or Just Right? Kim focused on three points to keep in mind when working on list development or refining data. Monday, February 25, 2013.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 28, 2010
    [Work] How To Focus On Your Marketing Plan
    Having crafted a few myself, I am writing this article to share my experiences and tips on what has worked and what didn’t. You have gathered a complete set of inputs from far and wide, so now it’s time to become a hunter and focus in on what has worked in the past and why. It starts with reaching across functional areas.
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