HUBSPOT | MONDAY, SEPTEMBER 17, 2012
[Work] 40 Ways to Get Banned From the Top 5 Social Networks
It's not a perfect system the social networks have worked out, but it's important for marketers to know -- because believe it or not, lots of marketers are breaking these rules and don't even know it. If you're curious how the newest social network on the block works, we encourage you to read its Terms & Privacy page in full.
WEBBIQUITY | TUESDAY, APRIL 22, 2014
[Work] 10 B2B Marketing Lessons from Walt Disney World and Universal Studios
software company I worked for back in the 90′s shipped the product (at that time on multiple floppy disks) in enameled steel cases (many of which later ended up in customers’ garages—they made excellent tool boxes). A few weeks ago, we took a spring break / time-to-thaw-out trip to Orlando. Be true to your brand. Well, no. 32.17.
SYNECORE | THURSDAY, APRIL 25, 2013
[Work] SoLoMo in Action: Fixing My Sump Pump
To avoid groundwater flooding, many houses, mine included, have built-in drain tiling that redirects groundwater to a central repository where an electronic pump (sump pump) discharges it back into the yard (sounds kind of stupid, I know; but hey, it works). Some quick background: most houses in Minnesota have below-ground basements.
HUBSPOT | TUESDAY, MARCH 26, 2013
[Work] 7 Steps to Becoming a World-Class Real-Time Marketer
For real-time marketing to work, a different marketing mindset is required. It's just not the nature of the way the corporate world works, with layers of bureaucracy and endless approval cycles. Lately, real-time marketing is the buzzword du jour. The Difference Between Real-Time Marketing and Newsjacking. Identify the participants.
HUBSPOT | TUESDAY, APRIL 7, 2015
[Work] Want to Learn Marketing Analytics? Start With These 9 Great Resources
No matter what company you work at, you''ll be able to learn something about data analysis by reading and following this blog. 2) "Occam''s Razor" Blog. I''ve been interested in data and analytics for a long, long time. As a ten-year-old, I remember creating Excel spreadsheets with my dad for his annual Fantasy Football pool.
KOMARKETING ASSOCIATES | TUESDAY, OCTOBER 16, 2012
[Work] Question B2B SEO Tactics That Don’t Involve Strategic Marketing
One guiding principle comes to mind when evaluating whether or not an SEO tactic will work for our organization or our clients. Will this SEO tactic work within the marketing strategy of the organizations involved? A client emailed me this weekend with a message about a potential guest blogger for their website. Blog Commenting.
YOUR SALES MANAGEMENT GURU | MONDAY, OCTOBER 8, 2012
[Work] Sales Management: Finish Off October, Set Up November!
Let me hear what other idea’s you might have, let’s all work together to make 2012 finish off strong! Sales Management: Finish Off October, Set Up November. Wow, I was shocked when October’s calendar flipped over and now it’s the 9 th ! INSPECT this…. Missed opportunities?? Acumen Management Group Ltd.
INBOUND SALES NETWORK | THURSDAY, JUNE 16, 2011
[Work] Customers Buy Results!
Working with customers can sometimes be frustrating and even downright mind-boggling. The reason for the disconnect is that there is a big difference between how sales people and the companies they work for see the world and how a prospective customer sees the world. Blasting Does Not Work. Become Customer-Focused. World".
HUBSPOT | MONDAY, JANUARY 27, 2014
[Work] How Long Until You See Results From Blogging?
Have a free moment at work? because it doesn’t work that way. This post originally appeared on Inbound Insiders , a new section of Inbound Hub. To read more content like this, subscribe to the Inbound Insiders section. Where''s all the dang traffic?". Well, sure. Results are completely dependent on you. Identifying Your Purpose.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, OCTOBER 16, 2011
[Work] Now connecting with the sexiest bloggers is easy
Very complicated. I am also working on Bounce Perks. Klout just got sexy. And I called this one … Unfortunately. year ago in the first article I wrote about Klout ( Get Ready. Wouldn’t it make sense to assign numbers for single people on the dating scene based on user ratings?” Purveryor of eye candy? Once I get them.
BLOG MY CALLS | THURSDAY, APRIL 24, 2014
[Work] Content Marketing: Are Infographics Actually Effective?
We decided to ride the latest marketing wave and start producing infographics. In this blog post we will summarize the infographics we''ve created, and then bust out some crazy cool data about the effectiveness of our infographics. Infographics Overview. February - The LogMyCalls 2013 Year-In-Review [Infographic]. It was shared a lot. Conclusion.
MODERN B2B MARKETING | WEDNESDAY, JULY 8, 2015
[Work] 5 Vital Strategies for a Successful Marketing Automation Implementation
Work with your implementation consultant to identify the technical skills and operational requirements needed to implement your new systems and processes successfully. While all marketers have the ability to use these tools effectively over time, every project has a beginning. Get Alignment among Stakeholders. Identify Any Skills Gaps.
MARKETING INTERACTIONS | SUNDAY, JANUARY 15, 2012
[Work] The Art of The Ask in Content Marketing
When working on content strategies with clients, the question about which content should be gated always comes up. Content — great content — takes a lot of time, effort and resources to produce. It just makes sense that B2B marketers want people to pay for it with their contact info. Or does it? What are the chances that they'll call me?
MARKETING CRAFTMANSHIP | MONDAY, NOVEMBER 18, 2013
[Work] Why Public Relations Does Not Sit at the Senior Management Table
PR Enforces Values: Ideally, public relations should function as the conscience of an organization; defining what it stands for, and working to make it accountable on that basis. But there are two major reasons – involving credentials and values – why PR still does not, and may never, sit there. PR’s Plan to Earn a Seat at the Table.
SMALL MANUFACTURER BLOG | TUESDAY, JUNE 19, 2012
[Work] Facebook B2B Content Campaign Increases Reach
” I’ve come to the conclusion that for Facebook to work for B2B, you have to throw that mindset out the window. In May I conducted a Facebook campaign: 31 Tips in 31 Days for Generating Website Leads. My campaign was pretty simple. then posted one a day to Facebook via Hootsuite. What I’m saying is, anyone can do this.
INBOUND SALES NETWORK | TUESDAY, NOVEMBER 29, 2011
[Work] The 4 Factors That Will Make Winning More Business a SNAP
Under such extreme conditions, yesterday’s sales strategies no longer work. Four factors need to be at the forefront of your mind when working with crazy-busy people. Today's crazy-busy customers want to work with companies who “know their stuff” and bring them fresh ideas on a regular basis. The SNAP Factors.
ENGAGE | THURSDAY, SEPTEMBER 8, 2011
[Work] Give Me One Reason to Share It and I’ll Spread Your Post Around
Jonah Peretti, founder of Buzzfeed, describes the most influential group of people on the web as the bored at work network. Chances are, you’re reading this post at work.) T here are a lot of blips on our daily radars. We check our Twitter stream. We drop in on Google+. We comb through our RSS feeds. Because it’s obvious.
HUBSPOT | WEDNESDAY, FEBRUARY 6, 2013
[Work] 7 Excellent Examples of Email Personalization in Action
Overstock put together this email to help address that problem after I left this bed frame in their shopping cart. (My apologies in advance that I didn't turn images on before I forwarded this message to my work address -- let's consider it a lesson in using proper image ALT text in your emails !). So why isn't anyone doing it? That's all!
EMAGINE B2B BLOG | TUESDAY, JUNE 25, 2013
[Work] eMagine Launches New Websites
Asahi also engages with ongoing SEO work with eMagine, working section by section to optimize their impressive database of products for user and search engine friendliness. eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. Asahi-America. Fuel Cell Energy.
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 17, 2014
[Work] 5 Tips in Building a Great Website in BtoB Marketing
We did tons of work on Find New Customers last week, so I’d love to hear what you think of it. I’m old enough to remember a time when businesses debated whether or not they needed a website, but those days are gone forever. Today, your website is more important than it has ever been. This is a big mistake. Have one main offering.
HUBSPOT | WEDNESDAY, MAY 14, 2014
[Work] Truth, Transparency & Target: A Lesson in Crisis Communications
If you are too tired or too cynical for this work, please leave.” used to do a lot of crisis communications work early on in my career and one of the most frequent symptoms of a crisis was early onset denial. The news made headlines for days, then weeks, then months, eventually costing the company’s CEO his job.
DIGITAL B2B MARKETING | WEDNESDAY, FEBRUARY 27, 2013
[Work] A Guide to Creating a Thought Leadership Campaign
However, establishing thought leadership is a common objective and many B2B marketing organizations continue to work within a campaign framework. Situation: Your B2B company is not seen as a thought leader in your industry. Normally I am opposed to the idea of thought leadership and campaign being used together. It gets you started.
WINDMILL NETWORKING | THURSDAY, JANUARY 10, 2013
[Work] How to Use LinkedIn to Boost Your Real Estate Business
It is a social network dedicated to boosting your business by working alongside your current offline marketing efforts. Work it: LinkedIn endorsements explained (macworld.com). Ways to Make LinkedIn Endorsements Work for You and Your Network (windmillnetworking.com). Photo credit: Adriano Gasparri). Profile. billion in 2012.
HUBSPOT | WEDNESDAY, JUNE 10, 2015
[Work] 11 Embarrassing Spelling and Grammar Mistakes From Brands
Want to work for SpongeBob? Did you know that Coke makes four times fewer writing mistakes than Pepsi in its posts on LinkedIn? Or that General Motors makes two-and-a-half more writing mistakes than Ford? Even if you're not keeping score, it's likely that your spelling and grammar mistakes aren't going unnoticed. Source: Gawker. Awkward.
MARKETING ACTION | FRIDAY, SEPTEMBER 19, 2014
[Work] An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Best Practices in Channel Marketing Communications (35 Types of Media Required)
And he told us how to build a channel and how sales and marketing can work together to maximize the opportunity through the channel. Is there a way to figure out what’s actually working? It’s probably the question that I’m asked most often. I had the personal experience of working at IBM. I had 450,000 colleagues.
HUBSPOT | THURSDAY, JUNE 25, 2015
[Work] Choosing the Best Big Social Networks for Publishers
With social media being one of the main channels used by companies to reach their audiences nowadays, and hundreds of social media sites available for use, it can make even a seasoned marketer or publisher feel overwhelmed when choosing which networks will work the best for them. Should you use Twitter or LinkedIn? Or maybe Facebook? With 1.19
WINDMILL NETWORKING | WEDNESDAY, FEBRUARY 1, 2012
[Work] Is It Really All About Relationships? Yes, It Is!
Convincing people to buy through the use of advertisements was the pervasive philosophy back in the day, and worked for years and years. This is not how social media works, and those who use it will not get the return they desire. Relationships should ALWAYS be the focus of our interactions. You see it in the engagement you receive.
VOICE-BASED MARKETING | WEDNESDAY, OCTOBER 8, 2014
[Work] 5 Ways Your Business Should Route Inbound Sales Calls That You May Not Have Tried
This one is a lot easier to achieve if you’re working with a voice-based marketing automation platform. Having a single phone number that works for every store is a nice benefit for customers who like to feel the security of there being one number they can call to reach you. Really, we’re not. Route Calls by Time of Day.
EMAGINE B2B BLOG | TUESDAY, FEBRUARY 17, 2015
[Work] Google Indexing Tweets: What Does It Mean For Your B2B
Work on growing your followers by following other accounts. In case you haven’t heard, on February 4 th 2015 Bloomberg broke the news that Google and Twitter were striking up a deal to further expand the amount of tweets indexed in search, by almost all. That’s right, all tweets are now being indexed. The Details. Why Partner? Takeaways.
FIFTH GEAR ANALYTICS | THURSDAY, SEPTEMBER 6, 2012
[Work] Get Smart: Make Sure Insights from Marketing Analytics Reach Your Sales Force
“Each year,” she says, “the market intelligence team works with each of the customer-facing groups to incorporate any changes in market dynamics, or customer requirements, which could affect the company’s long-term direction. ” • Conducting market research. ” • Managing strategic planning.
MODERN B2B MARKETING | FRIDAY, DECEMBER 13, 2013
[Work] Bringing Pinterest to Life – 3 Social Media Lessons from Nordstrom
Find out what works for your company — you might be surprised. Author: Carra Manahan The holidays have officially arrived, and social media is surely making a statement in the retail world. In June, Nordstrom announced that they’ll be arranging their displays based on Pinterest activity on their products. million followers and growing.
HUBSPOT | MONDAY, JULY 21, 2014
[Work] 10 Things Every Email Marketer Can Relate To
By making them work for the unsubscribe, you''ve come off as sneaky and may have pushed them away for good. just unsubscribe them already. 9) Working on a million email campaigns, and all of a sudden you have no idea what''s supposed to get sent when. Sometimes, it can be rough to be an email marketer. source: [link]. source: [link].
HUBSPOT | THURSDAY, AUGUST 29, 2013
[Work] 6 Essential Components of Top Notch Nonprofit Blogs
Here was how charity: water told Rachel''s story -- and made donors feel connected with the nonprofit: If you don''t have the ability to use video to tell all of your stories, a touching and heartfelt post illustrated with photos works just as well. Simply asking your audience for their input on a blog post or story creates that dialogue.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 9, 2011
[Work] Swyft Offers Low-Cost Interaction Management Software as a Service
Equally important, the results of an interaction management deployment are immediately and precisely measureable – so it’s clear when one product works better than another. The company addresses this largely by doing the work for its clients, providing a “concierge” service that includes content and rule management as part of the base price.
SAZBEAN | MONDAY, JANUARY 24, 2011
[Work] Small Business Help from The Visa Business Network
You have to be CEO, VP of Sales, VP of Marketing, CIO, administrator assistant AND actually get some work done. Goals vs. Tactics A feature that’s different than other sites is Goals, which encourages you to choose a goal to work on. Starting and running your own business can be a daunting task. They’re all tactics.
SAVVY B2B MARKETING | THURSDAY, FEBRUARY 11, 2010
[Work] Do You Have Any Idea Who You're Talking To?
So here are words of wisdom from those who have done the dirty work. Here's a short list: What work issues keep this person up at night? Scenarios help your various departments or teams envision the prospect achieving their goals in the course of their work. What is a Buyer Persona? " How to Develop a Persona As C.
BIZNOLOGY | WEDNESDAY, SEPTEMBER 4, 2013
[Work] Are You Promoting Yourself as a Digital Marketer?
I run into many people my age or even younger–for some reason more and more people seem to be younger than me each year–who are unemployed or underemployed. I don’t mean that they merely don’t like their job or that they have been out of work for a month or that they think they could be doing more than they are.
MODERN B2B MARKETING | TUESDAY, APRIL 29, 2014
[Work] Predictive Analytics: The Next Piece of the Social Puzzle
Strategic companies now work to identify and participate in conversations on social – whether these conversations are specifically about your brand, or are simply relevant to your brand and/or audience. In order to get the results and data you want, you need social media to work in tandem with other technologies and strategies.
HUBSPOT | THURSDAY, JULY 11, 2013
[Work] Analog Values in a Digital World: Are We Moving Too Fast for Our Own Good?
This applies also to our own work. And while maybe this means we’d produce less in the short term, in the long term we might do better work and create things with more lasting value. I''ve been thinking lately about the virtues of the analog world. Some were in color. Some were in black and white. So maybe it was the equipment? and 3.0
VERTICAL RESPONSE | TUESDAY, AUGUST 19, 2014
[Work] Psst! 3 Low-Cost Tools to Track What the Media is Saying About You
If you’ve ever worked with a PR agency or consultant, a standard offering is media monitoring – tracking your press placements on a regular basis. Typically you’d get a “clip report,” which is a compilation of all your press mentions during a given time period. Two of them are free!). Google News Alerts. Newsle.
BIZNOLOGY | TUESDAY, JANUARY 27, 2015
[Work] Getting lithe with a little help from my FitBit friends
They’re multi-day races for the most steps over the 5-day work week or 2-two day weekend. I was an early adopter of FitBit devices: Fitbit Tracker , Fitbit Ultra, Fitbit One, and now my Fitbit Flex. Then, last October, FitBit snuck in something they call Challenges. And it’s magnificent. FitBit Has a Posse. Until now. Bonus!
EARNEST ABOUT B2B | MONDAY, JANUARY 12, 2015
[Work] Raising brand awareness and driving leads with HR & Recruitment Execs
We wanted to communicate to HR and recruitment professionals that Ingeus would have your future employees ready to go and hungry for your work from day dot. OK, so here’s the scenario. Question. What springs to mind when you think of recruitment agencies? Aggressive? Sales Driven? Commission Hungry? – Me too….or The Client. The Challenges.
HUBSPOT | TUESDAY, DECEMBER 13, 2011
[Work] 6 Core Benefits of Well-Defined Marketing Personas
Customer personas work in the same way. Richer Closed-Loop Analytics: Once you know which persona will lead to your most ideal customer, you'll also know which leads your marketing and sales team should be spending the most time on attracting and working. Do you know who your typical customers are? Do you know where they shop?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, NOVEMBER 23, 2015
[Work] Is Google really Sauron?
And here is proof that the Sauron Business Model really works. The big news this week is that Twitter retired the Tweet count button, and the blogosphere naturally exploded with outrage. Well, a little controversy gives us something to write about I suppose. Let’s unpack that, shall we? In the grip of Sauron. The Sauron path to success.
WINDMILL NETWORKING | TUESDAY, DECEMBER 27, 2011
[Work] Should Social Media Be Outsourced?
For example, if your business specializes in virtual office services your employees and managing staff will have expertise in remote working, virtual office technology and all of the other components that go with working “in the cloud.”. Smart marketing puts your message right in front of your audience. Social Media Outsourcing
B2B MARKETING INSIDER | THURSDAY, AUGUST 18, 2011
[Work] Why We Need More Social And Less Marketing
Ilana talks about how the concept of an audience is outdated, how marketing messages no longer work and also how markets are no longer battlegrounds between companies and customers. Social. Digital. Content. Inbound Marketing. Community. These are the words that swirl around in my head all day long and fly-by on my Twitter feed. Photo Source.
IT'S ALL ABOUT REVENUE | THURSDAY, FEBRUARY 24, 2011
[Work] The Best Place To Nurse A Hangover AT SXSW (And 8 Other Tips)
These folks know the downtown area well and work for tips – and they usually have tips to offer as well. by Jesse Noyes | Tweet this. You’re headed to SXSW Interactive. You know what panels and speakers you want to hear, what gadgetry you want to explore. But where should you snap that quintessential Austin photo? Where do the cool kids hang?
WINDMILL NETWORKING | TUESDAY, MAY 22, 2012
[Work] 3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage
Make your DM efforts work harder by enticing readers to visit your site, comment on your FB page, comment on your blog. When he’s not helping business-makers navigate through complex marketing challenges, Joe enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. And, 43% of U.S.
HUBSPOT | TUESDAY, SEPTEMBER 4, 2012
[Work] 18 Ways to Guarantee Nobody Misses Your Next Webinar
If you have no clue what time would work best for your audience, you can always ask. Include a field on your registration form that asks attendees to confirm the time slots that work best for them, and schedule your webinar based on that feedback. 8) Create an informative landing page. that occurs during their workday, no less. Right?
SALES CHALLENGER | MONDAY, JUNE 9, 2014
[Work] When to Quit Your Job
Are you a family-guy but you’ve missed your kid’s clarinet concert for the third year in a row due to work travel? The fit is all wrong. You don’t like the work. It’s graduation season! Thousands of bright-eyed, bushy-tailed, 20-somethings will be starting new jobs this summer. Only 1 in 5 will stay. Think about who you are.
YOUR SALES MANAGEMENT GURU | TUESDAY, JUNE 19, 2012
[Work] Sales Leadership: Closing Summer Business
Now in reality, working the sales process effectively, increasing the number of opportunities and creating creative sales strategies are the fundamentals for a successful summer. Sales Leadership: Closing Summer Business. But just in case you need some help, I listed a few ideas to simply get everyone started. Increase your sales strategy.
YOUR SALES MANAGEMENT GURU | MONDAY, MARCH 7, 2011
[Work] The Difference between Average and Top Performers
It also means that there is an expectation or attitude from management that is transmitted to the team that WE will be successful, WE are winners, WE are better and WE work together. This is part of the emotional make up that creates an atmosphere that separates the average performing organizations from top performing sales teams.
HUBSPOT | MONDAY, DECEMBER 16, 2013
[Work] How to Turn Your Liberal Arts Degree Into a Top Tech Startup Job
That means it’s easier to make connections and get introductions. 2) Determine how big of a company you want to work for. Working on a support desk is an awesome way to get your foot in the door at a company and learn the ropes. You must love: the company you decide to work for. ’s getting real. Don’t worry.
TRADESMEN INSIGHTS | WEDNESDAY, NOVEMBER 30, 2011
[Work] “Right Skills Now” Provides Fast-Track Training for Tradesmen
The biggest issue I hear from both contractors and manufacturers is lack of work isn’t the issue, but lack of qualified people to do it is. Right Skills Now may not be the end all but it’s a model that can work for both on a regional basis. She helped launch the training program for CNC machinists in her home state.
MODERN B2B MARKETING | THURSDAY, JUNE 5, 2014
[Work] On Amy Adams, or, Why You Must Post Blogs You Hate
Author: Scott Yates In the office of BlogMutt, where I work, we have this disagreement about Amy Adams. Half of us love her. We think that she elevates so-so movies (like Man of Steel or Julie & Julia ) and she makes good movies great. We identify with her even when she portrays someone we know nothing about in real life. Fair question.
ENGAGE | THURSDAY, OCTOBER 9, 2014
[Work] Launch a Twitter Account From Scratch With These 8 Tips
Contact them and make a formal agreement to work together or start a social relationship. Launching a brand-new Twitter account for a business, product or initiative—and attempting to make it a social media sensation—can seem like a daunting undertaking. The manager is able to determine the voice and tone of the account and run with it.
HUBSPOT | TUESDAY, JANUARY 20, 2015
[Work] 5 Fresh Ways to Improve Your Company Culture
The first step is something tactical, something you can execute on right away. I don’t care where you work, you probably have had a meeting that you found to be totally useless, right? This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Period. Seriously. Cut meetings in half.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, OCTOBER 17, 2012
[Work] Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?
discussed some of this in last month’s post on ways to dominate the marketing automation industry : my preferred strategy, of radically easier execution, specifically depends on better analytics to make the systems automatically do more of the work in campaign design, execution, and optimization. Financial terms were not disclosed.
B2B MARKETING TRACTION | TUESDAY, DECEMBER 9, 2014
[Work] Get a Jump on Your Competition with Pre-Launch Marketing
The benefits of doing this work early can be huge. 1.) “But wait a minute,” you say, “what do you mean, pre-launch marketing ? We don’t even have our product ready!” ” That’s right – I said pre-launch marketing. There are some things you can do to get a running start on your startup marketing.
BLUE FOCUS MARKETING | TUESDAY, JULY 15, 2014
[Work] The Rise of the @SocialEmployee: How to Generate Word of Mouth #TEDx #SocBiz #SHRM
That’s how word of mouth works—a kind of pay-it-forward process of advocacy. For employees, being socially engaged helps them (a) build their personal brands, (b) earn rewards and recognition through increased visibility within an organization, and (c) become more employable down the road. So what is the right balance to strike?
FATHOM | WEDNESDAY, JULY 22, 2015
[Work] How to Use Twitter Audience Insights for Your Content Strategy
What works on Twitter may not work on Facebook, since your audiences could be different. Digital content is becoming more and more audience-focused – finally. We’re learning that the best way to create effective, engaging content is to figure out what your target audience wants so you can provide it. Be creative! That’s easy.
THE ROI GUY | THURSDAY, MARCH 26, 2015
[Work] Top Priority: Content Overhaulin?
On Overhaulin’ , when Foose gets an antique to makeover, he first has to cut back a lot of rust and outdated design elements, and then goes to work crafting a cleaner, absolutely stunning one-of-a-kind show car. frantic week of customizing is followed by a reveal, where the surprised owner is blown away by the results.
WRITTENT | TUESDAY, JUNE 18, 2013
[Work] How B2B Brand Storytelling Can Benefit Your Business
After 3 weeks of using our product, our client’s operations department didn’t have to work past 6 pm. He often worked 12-14 hour days, and hadn’t taken a paycheck home in nearly a year. 4. We’ve shared insights into the best work of a few favorites: Cisco. There once lived a valiant B2B marketer named Lance. What is a Narrative?
KOMARKETING ASSOCIATES | THURSDAY, FEBRUARY 20, 2014
[Work] Successful B2B Marketing is Optimized For Users First
Marketers can also offer incentives to take the pressure off making a permanent decision to work with their company. By building up a profile of their ideal decision-maker who works in their industry, they can begin to appeal to their human side, instead of attempting to make a sale as a business to a business. Final Thoughts.
B2B MARKETING TRACTION | WEDNESDAY, JULY 1, 2015
[Work] Spark New Results from Your B2B Marketing at Mid-Year
Studies on the different generational traits can be really helpful in understanding what messages and what marketing will work best to reach different age audiences. If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. First, know that it’s OK to start or restart marketing.
FIFTH GEAR ANALYTICS | THURSDAY, FEBRUARY 27, 2014
[Work] Seven Strategies for Affinity Marketing Success
Having worked with a number of clients that market through affinity partners, SIGMA has a blueprint of marketing best practices that can dramatically improve affinity marketing results. Work More Smoothly with Your Partners Using Collaboration Portals. Optimize Affinity Member Targeting. Campaign and Offer Optimization.
MODERN B2B MARKETING | THURSDAY, FEBRUARY 7, 2013
[Work] The USPS is Going to Stop Delivering Mail on Weekends, Should You Start Delivering Emails?
Many people check work emails on their mobile phones and are no longer tied to office hours. by Jason Miller After losing $16 billion last year, the postmaster general announced Wednesday that the Postal Service intends to halt Saturday delivery of first-class mail by this summer. How’s that for the power of revenue cycle analytics?
EMAGINE B2B BLOG | MONDAY, APRIL 6, 2015
[Work] Team Building Resolution Update: Team Color Run
To help us prepare for the race, we’re planning on running together after work once a week (once the snow finally melts, that is). Earlier this year, I wrote a blog post sharing one of our department’s New Year’s Resolutions: to make time for team-building activities. We’ve already had a few successful friendly competitions.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, JUNE 19, 2013
[Work] 5 Strategies to Eliminate the 'Perceived Risk' Sales Objection
Marketing strategist Kristine Maveus-Evenson says, "If both of you are clear about objectives, milestones, budget, scope of work, deliverables, and times lines, this builds trust. When your prospects are selecting which company they''ll work with, certainty is a crucial factor. Nobody wants to make a bad decision. Ensure transparency.
INBOUND SALES NETWORK | THURSDAY, OCTOBER 13, 2011
[Work] How Much Should You Spend On Lead Generation?
We analyzed various data of clients before they begin working with us and we found numbers ranging from 1 in 60 (typical cold calling environments) to 1 in 30. With some clients who we work with that do list rentals or list purchases, we even take this back to what is a contact worth. Unfortunately it’s not going away.
VERTICAL RESPONSE | THURSDAY, OCTOBER 31, 2013
[Work] How a Welcome Email Can Boost Your Business
Here are some tips from Parsons on how to make that welcome email work for your business: Ditch the “do not reply” receipt. ” Dunked, a website that helps people create a personal portfolio of creative work, uses a conversational tone in its welcome email. “The ‘do not reply’ email sends a message.
VERTICAL RESPONSE | MONDAY, DECEMBER 30, 2013
[Work] Getting Your Company’s Voice Right
You’ve worked up a content strategy, applied it across your marketing channels and delved into your reporting, ready to expand on what works. What kind of cocktail party discussion would you have with your ideal customer outside of work?” Know your company’s character. Be more human. This creates trust.
MODERN B2B MARKETING | WEDNESDAY, OCTOBER 21, 2015
[Work] Hitting Consumer Healthcare Home Runs with Digital Engagement
Lesson 5: Test and learn—an agile approach works best. Author: Kristen Kaighn Last Tuesday was no doubt an exciting day to be in Chicago—the Cubs advanced to the National League Championship Series for the first time since 2003 and boisterous cheers could be heard throughout every bar with a TV in the city. Lesson 4: Have courage!
MARKETING CRAFTMANSHIP | THURSDAY, MAY 1, 2014
[Work] My Life in Jellyfish Bay: The Things We Say and Do to Kids
During my high school and college years, because I liked working with kids, I served as a day camp counselor for summertime employment. Like Vietnam vets, but with no medals for valor. But that abuse did have an upside, in terms of making me hypersensitive to the long-term impact of the things we say and do to kids. He continued his story.
DIGITAL VOICES | TUESDAY, JANUARY 21, 2014
[Work] How to Use InDesign for Online Projects
The demand for online design work continues to grow, along with the need for wireframes and prototypes to accompany visual design comps. As a designer, why learn an inferior layout program like Visio or PowerPoint for this work? Now, hover and click on the button and see how your states work. reversed my gradient. 4.
SALES PROSPECTING PERSPECTIVES | THURSDAY, NOVEMBER 21, 2013
[Work] Square Peg, Round Hole: Align Prospects & Employees to Company Goals
These resources could be focused working on an account which, because its a great fit, requires significantly less effort to ensure success. I’m sure you would agree this is a far more productive and less frustrating approach both for client and service provider. I’ve been in sales a long time. More years than I care to count. How exciting!
TOMORROW PEOPLE | FRIDAY, APRIL 12, 2013
[Work] Social Media Marketing Tools For B2B Marketers
Some rely on their gut feelings, claiming that social media ‘just works’. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost.
THE EFFECTIVE MARKETER | THURSDAY, APRIL 4, 2013
[Work] Content Marketing is the New PR
Search Engine Optimization : having PR work closely with the SEO team to navigate the new waters of content marketing, like correlating inbound website traffic with PR activity. Content Marketing Leaders and Followers. 12% growth in year-over-year company revenue (vs 3.5% for followers). The Changing Role of PR. Recommended Actions.
SMALL MANUFACTURER BLOG | WEDNESDAY, JULY 25, 2012
[Work] How to Develop Blog Content: Look for Questions that Need Answers
If this doesn’t work for you, just write posts / articles that answer people’s questions. Case in point: The best thing about Google is that you can find an answer to almost anything you need to know. Just search for, “How to.” ” and your query, and you can generally find what you need.
SMALL MANUFACTURER BLOG | WEDNESDAY, JULY 25, 2012
[Work] How to Develop Blog Content: Look for Questions that Need Answers
If this doesn’t work for you, just write posts / articles that answer people’s questions. Case in point: The best thing about Google is that you can find an answer to almost anything you need to know. Just search for, “How to.” ” and your query, and you can generally find what you need.
SAZBEAN | WEDNESDAY, JULY 27, 2011
[Work] How Social Media Activity Affects Sales
He wasn’t seeing an increasing trend in online sales, so to him, social media wasn’t working. Measuring social media ROI can sometimes be difficult. Metrics like followers, fans, and site traffic are easy to measure. What’s not so obvious is how your efforts on social media are affecting your bottom line (sales, revenue).
ENGAGE | FRIDAY, SEPTEMBER 26, 2014
[Work] “’Native Advertising’ as a Term is Crap”
Something that is built for Tumblr won''t work as-is for a publisher like Mashable. It was early on Wednesday morning, and Content Marketing World wasn''t quite buzzing yet. Native advertising’ as a term is crap,” said Stacy Martinet, Chief Marketing Officer of Mashable. My heart sank. The reality is we''re just grasping for terms.
VOLACCI | TUESDAY, MARCH 18, 2014
[Work] About Our Partnership with Net-Results
That’s what we are working toward here at Volacci and this partnership with Net-Results is a big part of making that happen. Today we announced that Automatr, our marketing automation platform for Drupal, was built on the Net-Results platform. The partnership we have with Net-Results is about playing to our strengths. That is the bottom line.
HUBSPOT | WEDNESDAY, JANUARY 22, 2014
[Work] What's Hot in Design? Stock Art Downloads Offer a Clue
For what it''s worth, Shutterstock also runs a really terrific blog -- one that I consider a must-read for anyone who works in marketing, design, or media. A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe to the Opinion section. Share your thoughts below. Design
FATHOM | THURSDAY, JULY 23, 2015
[Work] Consumer Brand SEO Pulse: 7.23.15
Google is working to make Penguin run in “real-time,” however, Google’s Garry Illyes says the refresh isn’t happening for a while. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! This week, brush up on semantic search and local optimization. link]. link]. link]. link].
ANNUITAS | TUESDAY, OCTOBER 7, 2014
[Work] Who Are Your B2B Buyers?
Understand your buyer – everything about your buyer- and then work on developing a documented, Content Marketing Strategy that aligns to your buyer. Do you know who and where your buyers are? What types of content they consume? What their main pain points are? What industry events they attend? Where they spend time on the web? Come on.
WRITTENT | FRIDAY, DECEMBER 12, 2014
[Work] 5 Things You Need to Know About Copywriting
The features of the app — such as how to set reminders and the fact that it syncs up with XYZ — are much less important than the fact that it will help the professional earn more money and work more efficiently. Image source. Trying to understand copywriting? In fact, there’s really only one secret, and I’ll even give it away up front.
MODERN B2B MARKETING | WEDNESDAY, JULY 24, 2013
[Work] 5 Ways to Assess the Success of Your Logo
Does it work across media? Something like this may work in a pinch or on a very temporary basis, but pay no more than whatever you think zero thought and a couple of minutes with Adobe Illustrator are worth. Author: Alex Bigman For most businesses, acquiring or changing a logo feels like a momentous step. Here are the top five. 1.
HUBSPOT | THURSDAY, FEBRUARY 14, 2013
[Work] An Open Letter to Marketers: Make Love, Not Spam
But it's not lovable, and as a marketing community, we should work to up our game. Dear Marketing Professionals, In much of the world, today is Valentine’s Day , a celebration of love. But this letter I am sending you is not a love letter. This is an open letter to the marketing community about one big way in which we're not being lovable.
BIZNOLOGY | TUESDAY, NOVEMBER 5, 2013
[Work] Spending more time on SEO than adding value to Google?
While your site may well be on the bleeding edge of the user experience and work like a charm on all versions of Chrome, IE, Opera, Firefox, Anroid, and Apple iOS , Google don’t care. I met my buddy Adam Viener for breakfast on Friday morning at the Reston, Virginia , Silver Diner. This is something we do seasonally. Related articles.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, JANUARY 27, 2011
[Work] One Totally Game-Changing (and Easy) Strategy to Beat Your Competitors
Every time you interact with them, they're evaluating you and asking themselves: "Is this a person (company) I want to work with on a long-term basis?" If they feel pressure from you, the answer is no. In short, they started working on this $400,000 project during their presentation. Case in point.
MARKETING ACTION | FRIDAY, MARCH 8, 2013
[Work] 7 Key Marketing Areas and How to Integrate Them
Integrating your marketing efforts (which can be done in stages, and doesn’t have to mandate a lot of heavy lifting) gives you a range of tools and tactics that work together to amplify your results. Don’t miss the third annual Direct Marketing Day @ Your Desk Virtual Conference & Expo (DMDay) Thursday, March 14, from 10 a.m. Email. 2.
VOICE-BASED MARKETING | FRIDAY, JANUARY 9, 2015
[Work] Feature Friday: User Model
After all, we strive to be the easiest company you’ll work with! Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect.
HUBSPOT | FRIDAY, AUGUST 5, 2011
[Work] 5 Must-Test Internet Marketing Tactics and Metrics
Does one tone or message work better than another? Do numbers in your headlines work well? Do certain offers work better for particular blog topics? middle-of-the-funnel offer like a free trial or consultation might not work well on your blog, but it might work wonders on a product page! Email Marketing. Polls?
ETRIGUE | TUESDAY, NOVEMBER 3, 2015
[Work] Sales & Marketing – Can’t live with them, can’t live without them
Companies are integrating their sales and marketing systems, and sales and marketing are working more closely together than ever which provides a real competitive advantage. A Case for Sales & Marketing Technology Integration. Can’t live with them, can’t live without them”.
MARKETRI | THURSDAY, AUGUST 16, 2012
[Work] More Tips for B2B Video Marketing -- Best Practices for Shooting, Editing, and Promoting
Since that time, I've worked with a few different videographers and editors, script writers, etc. With the buzz that inbound marketing is making lately in the B2B world, more and more firms are exploring newer, more interactive ways to engage and educate an audience. Last year, I wrote a post on the basics of video marketing.
BIZNOLOGY | FRIDAY, MAY 15, 2015
[Work] What does it take to launch a link building campaign?
A great deal of work goes into launching a link building campaign. Before you start pursuing links, there are a number of different processes and steps you must go through to ensure success. Links don’t come overnight, and you need to prepare your campaign properly to ensure you hit the ground running once you begin actively seeking links.
BIZNOLOGY | WEDNESDAY, FEBRUARY 29, 2012
[Work] Five Ways to “Get Real” With B-to-B Social Media
So, with that, you have a reasonable attack plan for cutting through the hype and putting social media to work for you in a manageable way. Image by Getty Images via @daylife. Today, 89% of B-to-B marketers in the U.S. But the B-to-B marketers I talk to still sound confused. What should I be doing,” they ask. What’s really worth my time?”
MARKETING ACTION | WEDNESDAY, DECEMBER 18, 2013
[Work] Why Advocate Marketing Should Be Part of Your Lead Generation Strategy – Part I of 2
If you’ve heard about it but aren’t sure how it works, read on. Why advocate marketing works: Buyers trust their peers: When it comes to buying decisions, a recommendation from a friend or an online review is more trusted than branded company website information, email newsletters or editorial content, according to Nielsen.
INBOUND SALES NETWORK | TUESDAY, MAY 1, 2012
[Work] Why Sales and Marketing are Like Kim Kardashian and “Some Guy” Named Kris
The same is true for many companies when sales (Kim) and Marketing (Kris) work together to gain alignment. According to the CSO study, salespeople still perform much of the work of generating new leads (46.6%) compared to 26.1% by Marketing and 27.3% by other sources. How Leads Are Generated. Lead Definition. Exceeds Expectations.