Page 98 of 226 Previous | Next 
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 14, 2013
    [Work] Big Data For Marketing? It’s All About The Questions
    Big Data For Marketing Requires ‘Destination Thinking’ Matt Ariker from McKinsey had  similar thoughts  when he suggests marketers start their Big Data projects by thinking of the end goal and then working through all the details. 'Looking into a heavy topic today: Big Data for Marketing. Which keywords drive conversions?
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, SEPTEMBER 3, 2012
    [Work] Relationship Selling Is A Game Prospects And Customers Are Winning
    With average closing rates standing at around 20% that would seem an assumption too far if relationship selling is working. Just like a detective would do when working on a case. – if you’re unable to communicate you certainly won’t be able to work together. CHL Top Prospects Game (Photo credit: Wikipedia).
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, AUGUST 16, 2012
    [Work] How to make guest blogging fresh, relevant and engaging
    But if you’re discerning about whose work you publish on your blog, and if you value quality content over everything else, then you could really boost your blog’s place in your niche. Blogging for Business: An Insider’s Look at How to Use Blogs (Photo credit: Lloyd Dewolf). What’s your stance on guest blogging? Related articles.
  • EB2BLEADS  |  THURSDAY, JANUARY 20, 2011
    [Work] Is Outsourced Lead Generation A Good Idea
    classic case in point is the "competition entry form" which as a sales guy I had a nightmare with at a few companies I worked for. To ensure you are working with good data you should try and cleanse the data to ensure if the company still exists, does what you think it does and you have the right contact. Nobody wins!
  • HUBSPOT  |  TUESDAY, APRIL 3, 2012
    [Work] The Sales Game Has Changed: Here's How to Adapt
    But there's good news to compensate for some of this: Sales and Marketing have started working in better alignment and finding tools to help get in contact with leads that are actually excited (or at the very least, not annoyed) to talk with them. The biggest change in the works is the great migration to inside sales. The result?
  • READYPULSE  |  MONDAY, JULY 15, 2013
    [Work] Top 10 Things Every Athlete Should Be Doing In Social Media
    If you’re an athlete looking for new opportunities, following a brand you would like to work with is a great opening. Share the content and/or provide your personal opinion of a brand you’re working with. 'Download the Savvy Digital Marketer''s Guide to Social Content Marketing! The following list is a great start: 1. Be Yourself.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, SEPTEMBER 26, 2013
    [Work] Track B2B Paid Search Conversions Like a Pro
    And actually, after reading this post, I can now see how to make PPC work for my business.). That’s why you must have a dedicated thank-you page for the AdWords tracking code to work. 'I made the decision a long time ago to focus on what I do best ( Website Overhauls ). Pauline does three things for organizations: 1. Enjoy!
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, SEPTEMBER 27, 2012
    [Work] My Position on Promoting Books, Products, Etc.
    Because I’m very sensitive to what I promote, and because I work hard to keep people’s trust, I feel the need to write this post about what I’m currently promoting. I’m ok with working this way. In June, I sent out an email telling people about a book that was available. also received an email of outrage.
  • PAUL GILLIN  |  WEDNESDAY, JUNE 9, 2010
    [Work] The Appeal of B2B Social Networks
    That’s actually how it works in real life, too. TopCoder , a contract software developer that hosts programming competitions and licenses the best solutions to commercial customers, applies an elaborate algorithm to the code submitted by its members to compute the quality of their work. Activity is also a validation point.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Work] The Big List of Must-Attend Marketing Events of 2015
    Marketing is a constantly evolving field and many of us work hard to keep up and push the envelope. 'Author: Michael Powers Ah the holidays, a time to kick back, relax and enjoy time with you friends and families. That is, after you have finalized your 2015 plans! But, how do you stay on top of trends? Events. January. February. March. April.
  • LEAD VIEWS  |  FRIDAY, JUNE 25, 2010
    [Work] Facebook And Twitter Not For Generating B2B Leads!
    Having worked with many B2B companies, assisting them with their social media efforts, I have come to believe that social media yields best results when it is used by B2B companies for nurturing Leads rather than for generating Leads. Social Media is witnessing a phenomenal increase in the number of Enterprise users.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Work] The Future of Digital Marketing is Already Here
    He scans his retinas, and the ad begins speaking to him: “Welcome back to the Gap Mr. Yakamoto, how are those assorted tank tops working for you?”. 'Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. Create engaging experiences tied together across channels and time at scale. GtJx_pZjvzc.
  • ENGAGE  |  TUESDAY, JANUARY 21, 2014
    [Work] 4 Easy Steps to Create Low-Cost Social Content
    few months ago, I met with a client who wanted to make a splash on social media but didn’t have much of a budget to work with. Note: I work on a Mac, so the options below are Apple-based.) Some 'Social media needn’t be expensive to be effective. Not so, I told them. Step 1: Write your text. Step 2: Select your image.
  • HUBSPOT  |  TUESDAY, AUGUST 7, 2012
    [Work] 7 Creative Ways Nonprofits Can Use Social Media to Drive Donations
    You do work there and all. Combine your knowledge and passion for the work you do to host a webinar on Google+ that gets attendees as excited about your organization as you are. As a nonprofit organization, asking for money is a pretty uncomfortable task. All it requires is a little splash of creativity! And you know what?
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Work] 3 Social Media Marketing Tips From Rapper Lil' Wayne
    But instead of slowing down, Lil Wayne seemed to work even harder while he was in prison. This works incredibly well on his Facebook Page as we can see with all of his posts including the most recent Guinness World Record post. Lil' Wayne is a well known rap star and also known for his brief stint in the joint for weapons charges.
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 22, 2014
    [Work] OMAHA!!!! What Peyton Manning Can Teach You About Your Marketing
    The average week of preparation generally involves 80+ hours of work. He will have spent this time figuring out their tendencies, exactly what works, what doesn''t ,and figuring out a PRECISE game plan for the Seahawks. 'This is not another article extolling Peyton Manning''s commercial virtues as a TV pitchman. The Line of Scrimmage.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 8, 2013
    [Work] Personal time versus social media time: Something has to give
    We create content and content also creates us The best digital business idea that just never worked The challenge of creating a blog that sings Does it pay to be honest on Twitter? But this conversation took an unexpected turn. Elizabeth and I owe our personal relationship to Twitter and blogging (both hers and mine). This is how we met.
  • SAVVY B2B MARKETING  |  SUNDAY, FEBRUARY 21, 2010
    [Work] Getting Provocative: How Visual Provocation Engages Buyers and Drives Growth
    In work with companies such as SAP, Microsoft and Accenture and a long line of entrepreneurial enterprises, my firm has demonstrated how compelling visuals can serve this purpose - provoking conversation and clarifying value. It enables our prospects to see themselves in the problem space and visualize the dynamics that are at work.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 15, 2013
    [Work] Tips To Power Your Sales Funnel With Video Content
    Adapting your content by industry may seem like a daunting task, but if you work with a core concept and simply aim to demonstrate how your product can help various buyers, you’ll have a huge library of targeted content at your disposal. He’s passionate about helping companies get the most out of their video marketing investments.
  • HUBSPOT  |  THURSDAY, OCTOBER 21, 2010
    [Work] The 9 Worst Ways to Use Facebook for Business
    Not only will fans following you on both networks notice, but you have much more than 140 characters to work with on Facebook. As someone who works at, well, any business, you’re probably really busy. Facebook fan pages are useful tools for connecting with your audience on a site they visit each and every day.
  • HUBSPOT  |  SATURDAY, NOVEMBER 1, 2014
    [Work] 5 True Stories of Email Marketing Nightmares
    However, we did this without asking if that was how their sales process worked -- a hazardous mistake. Back in the olden days of our agency, we were approached by a high profile client to undertake some SEO work. We''d gone through all of the work defining a key persona for our client. We’ve all been there. “No, NO!
  • WEBBIQUITY  |  MONDAY, MARCH 1, 2010
    [Work] Book Review: The Truth About Search Engine Optimization
    Author Rebecca Lieb has produced a work that will benefit experienced SEO practitioners as well as newbies while being highly readable and largely non-technical. Unlike typical “how to do SEO&# tomes, this book is more about what SEO is and how it works, in plain business language. and social media activities. Yikes, no! Thanks!
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 6, 2012
    [Work] Social Media Marketing: Is There A Generation Gap?
    Facebook works well for people who want to be found. He was formally trained as a journalist, working for newspapers and magazines throughout the country. What attending my high school reunion taught me about social media marketing. Some of you might grimace at the thought (was your high school experience really that bad?) No Twitter. 
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 9, 2013
    [Work] How NOT to Derail Your New Marketing Platform
    I’ll start with a little story: I was working as a consultant for a client – let’s call them Client X. The key is to find the mix of these components that works for you. 'Author: Rajiv Kapoor So, let’s say your company has decided to adopt marketing automation. One year later, we were back on their site. Testing.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 30, 2010
    [Work] How To Align Marketing With Sales
    Then work with sales to fill those gaps in content and process. After that you can work through building consistent messaging so that sales and marketing are saying the same thing and reinforcing each other, and each knows and acts on what the other is saying. have gone out on sales calls and observed salespeople at work.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JULY 30, 2012
    [Work] The Main Benefits of Social Business
    All the involved parties work together to come up with effectual and creative marketing strategies. Social business is a buzzword which is not really clear to most individuals. Contrary to popular belief, social business is not the aspect of business which involves the use of online social networks.
  • HUBSPOT  |  FRIDAY, JUNE 1, 2012
    [Work] 16 Things People Really Hate About Your Email Marketing
    Maybe they don't work in the same industry anymore. We understand that sometimes, the form field being mapped to that content is empty, but you should be working with an ESP that lets you set relevant default text that will appear in those instances (like HubSpot's email software does, pictured below). Don't be that guy. Two weeks!?
  • HUBSPOT  |  THURSDAY, JUNE 26, 2014
    [Work] Want to Be a Better Blogger? Embrace Structure
    But by getting your outline out of the way first, then your structure and formatting, and then your content, you will be much more productive and efficient with what you are working on -- you can actually focus on the task at hand. By outlining ahead of time, you give yourself some bounds to work within. That cursor? It''s daunting.
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Work] The Future of Digital Marketing According to the Giants
    By working with developers and partners across the industry, together we can build many more. 'Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. But what do these purchases tell us about the direction digital marketing is going?
  • HUBSPOT  |  TUESDAY, JANUARY 6, 2015
    [Work] Color Theory 101: Deconstructing 7 Famous Brands' Color Palettes
    Or, more accurately, you can figure out why some color combinations work (i.e., look good) and why other color combinations don’t work (i.e., Then, we’ll dive into the color theory behind what makes a particular color palette work (or not work, if that happens to be the case). Can one really explain this? look terrible).
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 23, 2011
    [Work] MarketingSherpa SEO Study: While Measurable Results Are Top Priority, Strategy Takes the Back Burner
    Of SEO techniques used by the businesses surveyed: Content creation works best, but takes the most work. by Carol Fox MarketingSherpa just released its eighth annual 2012 Search Marketing Benchmark Report – SEO Edition. Finding and testing niche content increased organic traffic 40%. Where to begin planning your SEO strategy?
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 30, 2013
    [Work] Top Marketing Predictions For 2014
    So while CMOs and heads of sales will need to lead with courage to put customers ahead of worn out notions that overly promotional marketing and the hard sale still works, Marketing and Sales leaders will be setting up enterprise big data platforms to follow customer trends. think I had the topics right. So there you have it.  Strategy
  • WRITTENT  |  FRIDAY, AUGUST 29, 2014
    [Work] 7 Tips to Hire the Best Freelance Writer
    Create an editorial calendar with detailed job descriptions, but don’t get too bogged down by the small print; leave room for your writer to work some magic. Look at Published Work. However, your relationship with your writer is unique; do whatever works for you both, just make sure to set communication expectations up front.
  • ACHIEVE MARKET LEADERSHIP  |  WEDNESDAY, NOVEMBER 11, 2009
    [Work] The Social Web, Taking it Personally
    Marketers worked hard to create a message that would have universal appeal to a mass target audience. This type of marketing worked well when the media was in fact one-to-many i.e. television, outdoor, print etc. As we rapidly approach 2010, it’s hard not to consider the implications of social media’s banner year: 2009.
  • JUNTA 42  |  WEDNESDAY, MAY 9, 2012
    [Work] 10 Ways to Optimize Your Enewsletter Landing Page
    The behavior of buyers is not consistent across industries, to be sure to test what works and what doesn’t for you. I had the pleasure of presenting at the Enewsletter World workshop this week with Jeanne Jennings and Ryan Dorhn (two amazing, first-class media experts). Your email database, on the other hand, is a significant business asset.
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Work] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    Your email looks pristine on your shiny iPhone, Android device, or web-based email client, but suddenly blows up when you open it up in Outlook”–this post details HTML elements that Outlook does not support, and provides recommendations for work-arounds. What are the most effective techniques for building an opt-in email list?
  • BLUE FOCUS MARKETING  |  TUESDAY, APRIL 9, 2013
    [Work] Secrets to Social Branding Success for Small Businesses
    The rules of engagement are different for each platform—different types of messages and content work differently in different places. Work to identify what kinds of content and interaction those community members best respond to. Everywhere we look, small businesses are ready to go social, but many of them are wondering where to begin.
  • FATHOM  |  THURSDAY, AUGUST 7, 2014
    [Work] How Microdata Can Help Your E-commerce Site
    Microdata is the recommended markup, but any will work to create rich snippets in the search listings. Once you have the microdata (or any other form of structured data) in place, make sure it’s working correctly by running it through the Structured Data Testing Tool. And it’s easier than you may think. What Is Microdata? Image. Price.
  • FATHOM  |  THURSDAY, FEBRUARY 27, 2014
    [Work] Agency Secrets: Adopting Digital Marketing in Higher Education
    'After working with Higher Education clients for over 10 years, I’ve realized it’s not easy to get stakeholder buy-in. What have you seen work when pushing your ideas? Each university has its own hierarchy of decision makers that must be navigated carefully and politically. Start with Empathy. Empathy with your team builds trust.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 21, 2014
    [Work] How “experiential marketing” builds on key trends
    The model for the future will require greater input, communication and coordination from all internal functions, which will be working more as a team. '(Photo credit: masondan). Experiential Marketing” is all about engaging customers to try a product or service. sales versus marketing versus IT).  social business”). 
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 19, 2014
    [Work] 10 Commandments of Social Media For B2B
    The goal is to work to master each network one at a time to keep things manageable. 'As marketing managers, adding a new social media network to your strategy or just trying to juggle the day-to-day can easily get us bogged down in the details instead of looking at the bigger picture. The golden rule is never over commit. Social Media
  • ACHIEVE MARKET LEADERSHIP  |  MONDAY, MAY 23, 2011
    [Work] Why waste your money on B2B Social Media?
    Those things can work when targeting consumers, but do they work when targeting other businesses? Such uncontrolled, disparate postings can be a disadvantage and work at cross purposes to an integrated marketing plan. Many B2B professionals are still skeptical. think we’d be wasting our time and money.”. Show me the metrics!”
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Work] 6 Smart Collaborations Between Nonprofits and Brands for Breast Cancer Awareness Month
    All of the group''s work can be seen on its beautiful Pinterest page. Major League Soccer’s outreach program, MLS Works, “serves as a platform for both League and club philanthropic programs." 'As you may know, October is National Breast Cancer Awareness Month. 1) National Breast Cancer Foundation: Beyond the Shock. nonprofit
  • HUBSPOT  |  WEDNESDAY, APRIL 2, 2014
    [Work] 12 Inspirational Writing Tips From History's Greatest Authors [SlideShare]
    Things rarely work out the way you want on the first go, whether it’s writing, art, music -- anything. It’s a mysterious process, but I hope I never find out exactly how it works.” 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. But I try.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 17, 2012
    [Work] The Steps You Need to Define the Stages of Your Sales & Marketing Funnel
    MQL definitions in those two cases might look like this: A Focus on Fit: A contact with XYZ title or role who has filled out a landing page form and works at a financial services company in the U.S. Focus on Interest Level: A contact with the ABC title or role who has requested a product demonstration from a sales rep and works at any U.S.-based
  • VIDYARD  |  TUESDAY, FEBRUARY 4, 2014
    [Work] How to use Video Marketing to Generate Leads
    If you’re working with a marketing automation platform like Marketo or Eloqua, a gate can be especially powerful because your MAP will automatically create a contact record for a lead once the viewer fills out the field, and it will track the rest of the lead’s viewing behaviour once they have watched your video. Show Me The Data!
  • MODERN B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Work] 5 Ways to Get The Most Out of Vine In Your Content Marketing
    It showed creativity, fun, and a little bit of what it might be like to work at Twitter. Think of some of the great ways you can use some of your design work and photos in a video. by Dayna Rothman So what is this Vine phenomenon? The only downside is that this app is available only on Apple products. Tell a short and compelling story.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Work] Why Content Curation Is Not The Answer
    It sounds good on the surface, but becoming a go-to source and building your reputation through content curation simply doesn’t work for marketers. 'The biggest problem in B2B content marketing is that it requires content. So what if you could be a content marketer without actually creating content? Hallelujah! Here’s why: 1.
  • BLOG MY CALLS  |  FRIDAY, MARCH 14, 2014
    [Work] The Friday Marketing RANT: Stop Giving Bad Advice About Call Tracking
    worked in TV news for 4 years. Both local SEO experts and call tracking companies have some serious repentance to work through here. 'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. This rant is has two targets. Perfectly.
  • B2B IDEAS @ WORK  |  MONDAY, APRIL 23, 2012
    [Work] How to Frame Your B2B Messaging
    We talk and think in frames, and frames work in relation to each othe r. So to make this work for you, you have to find out what frames are dominant within your target audience. Frames are an integral part of your B2B messaging. Framing. Humans make sense of the world according to frames. Frames & Cognitive Processes.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 23, 2014
    [Work] Does Marketing Have A Marketing Problem?
    And the way the math works out, you are more likely to get struck by lightning, give birth to twins, die on a plane crash or win the lottery than to have someone click on your banner ad. “One common theme of this event has been change,” I said after joking that I was the only thing standing between the hungry crowd and their lunch.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 29, 2013
    [Work] 3 Tips to Help Your Social Media Break Through all the Clutter
    Let’s work smart and not hard. So you finally got in the social media game and you’re trying to make your mark. With all the clutter and noise out there, you need to differentiate yourself (branding) and engage your potential customers. Locate where your potential customers hang out.
  • JUNTA 42  |  THURSDAY, OCTOBER 6, 2011
    [Work] Google Will Be the Largest Content Producer in Three Years
    A decade ago when I worked for Penton Media, Google was a hot topic. To partner or not? Do we open up our web content to Google’s spiders? It seems a silly discussion today, but it was big business then. As more publishers realized the number of relevant readers they were getting to their websites, Google turned from axis to ally.
  • EMAGINE B2B BLOG  |  THURSDAY, AUGUST 1, 2013
    [Work] Why SEO is a Marathon, not a Sprint
    So while you may have had great visibility with your old site(s), that simply domain change may have slowed down the working of SEO (and caused a plethora of other issues along the way). 'One of the most common complaints about SEO is the lack of instant gratification. Search Engine Marketing
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 17, 2014
    [Work] 3 Online Marketing Trends To Take Advantage Of
    There’s ways to incorporate these broad ideas into your local campaigns for small businesses, the big takeaway here is the trend itself and you can play with them and work them into your campaign however fits. 'Editor's Note: Today's post comes courtesy of Ivan Guzenko, VP and Founder of SmartyAds. Active digital-fraud fighter.
  • BUYEROLOGY  |  MONDAY, OCTOBER 3, 2011
    [Work] Buyer Perceived Value (BPV) Scorecard: Qualifying and Quantifying Value
    Based on a work at www.goalcentric.com. Based on a work at www.goalcentric.com. Image by J. McPherskesen via Flickr. As a follow-up to the article Influence of Buyer Perceived Value (BPV) on Buyer Behaviors and Decisions , offered is a perspective on how to implement a scorecard approach.  Follow @TonyZambito. Unported License.
  • BLOG MY CALLS  |  MONDAY, APRIL 15, 2013
    [Work] 150 Blog Posts in 50 Days: Staggering Traffic Results After 10 Weeks
    It worked! 'In early January I came across a blog post by a guy named Todd Giannattasio. Todd is the owner of Tresnic Media, a marketing company based in New Jersey. Todd wrote a blog detailing what happened when he wrote 50 blog posts in 25 days. Everything went up. But perhaps, we should do it bigger and more CRAZY! This is blog number 151.
  • HUBSPOT  |  TUESDAY, JUNE 5, 2012
    [Work] 6 SEO Tools to Analyze Your Site Like Google Does
    Plus, it's free and works for mobile sites! This easy to read list allows publishers to see which links are not working as they should, giving them the opportunity to address the problem. The Middle of the Funnel (MOFU): The middle of the sales funnel takes a look at how well your conversion tactics are working. Yikes.
  • FATHOM  |  FRIDAY, JANUARY 16, 2015
    [Work] Fathom Education Marketing Awards $4,000 Scholarship to KSU Nursing Student Emma Hill
    It’s easy to see that Emma works extremely hard at everything she does. She has so much to deal with every day and still continues to remain positive and works hard. Hard work truly does pay off. Worrying about paying for school, keeping good grades and my work schedule takes a toll on me physically and mentally.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, JUNE 14, 2013
    [Work] Three Ways to Make Repeat Sales
    Once the endorphins wear off, there is still work to be done. Ask how a particular service or product is working out and listen to any concerns that arise. 'Today''s post from the Chamber of Commerce features business-growth advice for small companies. Making a sale is always a challenge. Follow through on promises. Stay in touch.
  • HUBSPOT  |  MONDAY, MAY 13, 2013
    [Work] 6 Marketing Automation Lessons I Learned the Hard Way
    In addition, a lot of the work to hand leads to sales is very manual, due to a lack of integration with their email provider and CRM. Instead, their journey looks more like this: Most marketing automation ignores the fact that your leads and contacts aren’t working their way through your campaigns in isolation. This is a good thing!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 31, 2014
    [Work] 9 Professional New Year's Resolutions You Should Actually Keep
    and it actually worked. Blogging is like working out: You''ve got to do it consistently to see great results. Once you develop a solid, reliable cadence, then you can work on increasing the volume. 'I never used to make New Year''s resolutions. They seemed like a forced, trite way to make a change in my life. 1) Master Excel.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JANUARY 31, 2014
    [Work] 5 Buyer Persona Questions to Boost Conversions
    Buyer personas don’t work unless they’re based on the behaviors of real people. Only then can you begin the work of designing marketing messages that drive sales. 'It’s no secret that buyer personas are a valuable B2B marketing tool. Although buyer personas can inspire magical marketing, they’re grounded firmly in reality.
  • VOICE-BASED MARKETING  |  TUESDAY, NOVEMBER 11, 2014
    [Work] What Defines a Qualified Phone Lead and Where Should It Go?
    First, if you haven’t already, you should meet with your sales team (or your client’s sales team, if you work for an agency) and agree on: The definition of a qualified phone lead : That definition may vary from campaign to campaign. Do your sales agents work in the office, at home, or in the field? Then you can work to optimize ROI.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 20, 2014
    [Work] Successful B2B Marketing is Optimized For Users First
    Marketers can also offer incentives to take the pressure off making a permanent decision to work with their company. By building up a profile of their ideal decision-maker who works in their industry, they can begin to appeal to their human side, instead of attempting to make a sale as a business to a business. Final Thoughts.
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 20, 2011
    [Work] There’s Content in Your B2B Social Media Data
    With the data telling you what works, you can share the same content in different ways on different platforms. While there are best practices that work for all, individual target audiences respond to different things on different platforms. If you are in this category, this post is not for you. Getting Started. Testing Other Ideas.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 28, 2013
    [Work] Top 10 Marketing Blog Posts of 2013 (So Far)
    Have you ever discovered a piece of your own work copied word-for-word on another website or blog without being given proper credit? When it comes to marketing your business or brand on Facebook , you think you know what works for engaging your followers… but it turns out, you might not. And, we’re still goin’ strong!
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 7, 2012
    [Work] Top 5 Social Business Myths
    This works similar to the Pareto principle, or 80/20 rule. Photo credit: Wikipedia. In this post, I’ll elect my top 5 social business myths, but of course, lists shouldn’t be dogmatic either: the intent of this post is just to raise awareness that statements are not truer just because they are repeated a lot.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 19, 2011
    [Work] Jump-Start the Week with These 10 Sales Posts
    Eight Business Apps That Will Change the Way You Work - Emergence Capital Partners. It can be a pain in the rump trying to find a couple of blog posts worth spending your morning reading and jump-starting the week. Fret no more as I have done the searching for you and found what I deem some great sales blog posts. – Marketo Blog.
  • ENGAGE  |  WEDNESDAY, APRIL 27, 2011
    [Work] Even the Biggest Brands Need TLC to Avoid Going MIA
    Instead, those who  try things and iterate and are willing to put in the work to  build a community ultimately come out on top. Think beyond traditional ad placements and work to find relevant points of entry to your audience using content. At the same time, make them work to grow your opt-in communities and organic marketing metrics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 12, 2013
    [Work] How to avoid the entrepreneur’s “doomsday” mistake
    Most of the time, mistakes are beneficial as you learn what works and what doesn’t. Most of the time, mistakes are beneficial as you learn what works and what doesn’t. 'By Emeric Ernoult, {grow} Community Member. am an entrepreneur who has made a lot of mistakes. Ultimately, I have created a successful start-up (more than once!)
  • BIZNOLOGY  |  TUESDAY, OCTOBER 25, 2011
    [Work] You’ve probably over-farmed your donors’ land
    Well, at Abraham Harrison, we’re working towards the best relationship advice ever:  give the gift your recipient wants rather than giving the gift you want to give. search, as well as search.twitter.com and on Facebook as well, where 800 million global denizens spend their working hours. Image via Wikipedia. Or fertilizers?
  • ANNUITAS  |  TUESDAY, JUNE 5, 2012
    [Work] A Strategic Approach to “Selling” Marketing Automation Internally
    Creating your case will take some work and time, but it’s well worth it.   The key is working backwards from the main objectives that are held dear to the executive team. How do you know it will work?”. We met, devised a plan and agreed to a timeline to begin the engagement.  The reason?  Discuss, don’t present.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 16, 2012
    [Work] Are LinkedIn Endorsements Too Easy?
    To learn how endorsements work, read my blog post, B2B Marketers: How To Use LinkedIn Endorsements. LinkedIn’s new endorsement is so easy to use, it’s sometimes misused, in my opinion. Here are some things you should know about giving others endorsements and why you need to manage endorsements given to you. Really?
  • B2B MARKETING TRACTION  |  THURSDAY, APRIL 19, 2012
    [Work] Can Social Media Move You from Good to Great?
    Social media works, but only if you do it right. Social media is not a silver bullet, the be-all and end-all, a panacea. It’s just another tool to add to your marketing toolbox. In his book Good to Great , Jim Collins wrote that great companies never saw or tried to use technology as the way to greatness.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 27, 2009
    [Work] Marketing Technology: Cross the Chasm with the Right Beta Customer
    We focus on doing  the right things from the start or fixing what’s not working to get you the right results. Services. About. Resources. Contact. Do you have a marketing plan for 2012? Are you doing the right marketing, to the right people, and measuring results? We provide: Chief Marketing Officer (CMO) for Hire services.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  WEDNESDAY, APRIL 20, 2011
    [Work] 5 Reasons for Low Adoption of Marketing Technology and How to Move Forward
    Many of the technologies that comprise the marketing technology ecosystem  have been around since before the shift to customer control of the buying process, a shift that has made technology essential to marketers.  Hence, low adoption rates of marketing technologies can’t be explained by lack of availability of appropriate solutions.  Progress
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  FRIDAY, APRIL 8, 2011
    [Work] Marketing: The New Finance…with a technology ecosystem to support it
    Workflow, collaboration, and sharing: facilitating and securing the planning and execution of marketing’s work in multiple locations, roles, and organizational units. Think about it. Finance tracks the value chain of the business. It’s important, but mostly inward facing. Do you agree?  What would you add?
  • SAZBEAN  |  THURSDAY, MARCH 13, 2014
    [Work] Five Ways Mobile Apps Can Be Used To Market Your Business
    By creating an app unique to your business, you can allow users to receive special discounts in store, create a point system where customers can work up to certain rewards, use it as an automated sale notification system, and more. What is the one object that nearly everyone carries around in his or her pockets at all time?
  • MARKETING ACTION  |  THURSDAY, JUNE 12, 2014
    [Work] 7 Tips for Creating a Better Call to Action
    Do limited-time offers really work with your customers? Try out whether or not personalization works with your audience. might work today, but in a few weeks, the subtle green link that says “Get fresh deals for smart shoppers” might resonate better. Know Your Customer – and Precisely What You Want Them To Do. Obvious. Sincere.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 23, 2013
    [Work] Marketers and Budget – Do you know the 3 V’s?
    And the PPC consultant, didn’t he say he just took out some terms that were not working? Spreadsheet-based planning is OK and can work for some companies, but it often does not scale as a business grows.  Sign up now for our webinar Building a Budget Process That Works , on Tuesday June 4th at 10am PST. Budgets
  • B2BBLOGGERS  |  MONDAY, SEPTEMBER 13, 2010
    [Work] 18 Hot Topics For B2B Blogs | B2Bbloggers.com - B2B Social Media.
    You can also pick and choose the topics that would work best for your company. Share stories about their work and why they are involved with your company. This challenge is even more difficult if you don’t know what you should blog about. Below are 18 topic suggestions for your corporate blog. Discuss a problem in your industry.
  • WRITTENT  |  THURSDAY, MARCH 20, 2014
    [Work] How to Write a Blog Post in 30 Minutes
    Are you ready to totally revolutionize the way you work? Random, quiet noises are my productive spot, so much so that I’ve even been known to stream Coffivity’s noises when I work from home or the office. Know how you work, and be sure you’ve optimized your environment before you start, from background noise to your favorite chair.
  • TOMORROW PEOPLE  |  TUESDAY, DECEMBER 18, 2012
    [Work] The Great Social Customer Service Race [INFOGRAPHIC]
    Her work has appeared in myriad publications including Inc., Before joining Software Advice in 2012, she worked in sales management and advertising. 'How do big brands measure up on social media? The Great Social Customer Service Race" was created to evaluate how efficiently the nation''s top brands provide consumer support on Twitter.
  • JUNTA 42  |  THURSDAY, APRIL 26, 2012
    [Work] 6 Amazing Retail Content Marketing Examples
    Patagonia , the high-end retailer dedicated to doing no harm to the environment, developed The Footprint Chronicles to show an environmental friendliness report of every textile factory and supplier they work with. That said, I was able to find a number of print and digital content marketing examples that impressed me. Here are six of them.
  • BLUE FOCUS MARKETING  |  THURSDAY, MAY 22, 2014
    [Work] Announcing #SocSales Jam 6/10: The Ultimate Social Sales Playbook (LIVE)
    What is marketing’s role in social selling and how can the two departments work together to produce results? 'I am pleased to announce I will be joining 21 of the world’s most influential social sales experts during a one-hour #SocSales Twitter Jam on Tuesday, June 10th, at 2:00 pm ET.  . Register today at bit.ly/SocSalesJam. SocSalesJam.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, NOVEMBER 5, 2013
    [Work] [Video] The Best Way to Handle Sales Rejection
    Neither of those approaches worked for me. 'What’s the best way to handle sales rejection? don’t know about you, but I’ve hated it from the day I got into selling. Some sales gurus say you need to embrace it because each “No” gets you closer to a “Yes.” Others tell you that it’s not personal – and you need to toughen up. Seriously.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2011
    [Work] How to Create a Facebook Business Page in 5 Simple Steps (With Video!)
    How much work will it take? You may already use Facebook for personal reasons such as keeping up with your friends or sharing photos, but the idea of running a business page on the world's largest social network might still seem intimidating. Where do you start? What should your goals be? Fret no more! Choose a Classification. Entertainment.
  • INBLURBS  |  THURSDAY, NOVEMBER 25, 2010
    [Work] Get seen to get leads, business and revenue
    You should work hard to get leads and profits for which you are aiming at. Having some great leads for your business are very important to earn revenues and to make profits online. Here are 5 tips to get leads for your business and earn revenue. Normal. false. false. false. MicrosoftInternetExplorer4. Write related and targeted content.
  • THE ROI GUY  |  WEDNESDAY, MARCH 23, 2011
    [Work] Provocation-Based Selling: Loosening the Status-Quo for Sales Success
    There is a cold hard fact: the old selling approaches don’t work well in today’s environment: Product Selling: Approach today’s buyer with a product selling approach, presenting features, functionality, and benefits, and the buyer’s eyes will glaze over. Geoffrey Moore confirms simply that what we have termed Frugalnomics is in full effect.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 10, 2012
    [Work] Facebook Marketing Data: Photos Rock
    You could take pictures of your employees doing funny things, your customers using your product, or your employees at work. Hubspot posted a great blog last week--as they often do--about content sharing. One of the hidden nuggets of data buried about 647 pages into the blog post was about Facebook marketing. People like photos. That's all.
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Work] Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask
    HubSpot posts 4-5 updates a day to keep the content fresh on our page, but the recommended number will depend on what works for your business -- you may need less, you may need more. 11) How does pricing or sponsored updates work? Sponsored updates work on a bidding model, similar to other LinkedIn ads and typical PPC campaigns.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MARCH 21, 2013
    [Work] Selling to Big Companies is Top 10 "How To Sell" Books of All Time!
    The strategies in Selling to Big Companies work. Selling to Big Companies has just been selected as one of the " Top 10 "How to Sell" Books of All Time " by Inc. magazine. Writer Geoffrey James says that "These classic sales books should be in every business library.". Get the newly updated Kindle or iBook version. Buy the paperback: [link].
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 20, 2012
    [Work] Carving the Perfect Email Subject Line
    It will certainly give you great insights into what will work for you. Going one step deeper may help you identify the content that is working with your audience, allowing you to write more relevant emails going forward. by Madhu Gulati. What entices you to open any email? Many marketers keep it short- typically around 50 characters.
  • LEADER NETWORKS  |  THURSDAY, APRIL 15, 2010
    [Work] You May Not Be My Online Friend -- But You Influence Me
    share experiences and thoughts with my SMPG about my work life and the situations I encounter on a professional basis. I am growing weary of all this social media silly talk about trust and friendship as it applies to professional collaboration online. What my social media peer group (SMPG) offers is a fruitful and productive idea exchange.I
  • LEADER NETWORKS  |  TUESDAY, JUNE 14, 2011
    [Work] Social Business Readiness: 5 Questions for Legal Executives
    Is legal working in partnership with Marketing or Tech Support teams to help shape social efforts that are ongoing and evolving within those departments? The folks in legal are often the last ones invited to the social media party. After all, they are often the "Dr. At best, they would certainly try to change it. At worst, they'd kill it.
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 1, 2011
    [Work] 5 Tips for Creating Share-Worthy B2B Email Content
    Consider which social channels will work best for the content you want readers to share and ask for it to be shared in those channels. If you have any other ideas, tips or success stories with social sharing in B2B emails, leave us a comment and let us know what worked for you. Start a conversation. Create content people want to share.
  • HUBSPOT  |  FRIDAY, APRIL 27, 2012
    [Work] Why Landing Pages Are an Indispensable Part of Marketing
    Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. How Landing Pages Work. But what's the best way to get them to convert? Landing pages , that's what! But let's put a stop to this, shall we, marketers?
  • WRITTENT  |  WEDNESDAY, MAY 7, 2014
    [Work] SEO Copywriting: 25 Best Practices for 2014
    There are many different opinions on what works and what doesn’t. How else will you know what’s working and what isn’t? Have any of the above best practices worked for you personally? 'To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. Write First. Engage. Inform.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 8, 2014
    [Work] The Twitter strategy shift and what it means to you and your business
    To me, the beauty of Twitter is the majestic random synergy — the chance that any connection can happen at any time based on your good work — and you never know where that will lead! 'Twitter is at a crossroads … and it might be leading down a controversial new path. ” What’s going on here? Breaking Twitter.
<< 1 2 ... 96 97 98 99 100 ... 225 226 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...