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  • NUSPARK  |  FRIDAY, AUGUST 26, 2011
    [Work] SEO and Content Marketing Work Together
    In summary, content marketing and SEO work together. Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query.  Search query is general.  Also considers social media searches as well.
  • NUSPARK  |  FRIDAY, AUGUST 26, 2011
    [Work] SEO and Content Marketing Work Together
    In summary, content marketing and SEO work together. Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query.  Search query is general.  Also considers social media searches as well.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 17, 2012
    [Work] Our Home Page Work-Over at Find New Customers
    As the  Fearless Competitor , I believe we should all work hard and play hard. I cannot wait to redo the home page of Find New Customers – simple, few words and a clear call to action. It will be beautiful too, just like CopyBlogger. What do you think? Are the changes good or did I prune too deeply? After (28 Words). Before (550 words).
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, NOVEMBER 16, 2011
    [Work] Work Hard, Play Hard.
    It is important to take pause and recognize great work. We recently had a team building event at The Strong National Museum of Play.
  • HUBSPOT  |  MONDAY, JUNE 17, 2013
    [Work] 9 Insider Tips for Native Advertising That Actually Works
    The reason native works is because the advertising is treated as a unit of content on the platform where it lives," is how John Battelle, CEO of Federated Media, explains the appeal of native ads. If you work in inbound marketing, chances are you’re doing some native advertising or at least thinking about it. What Works. Lesson?
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 8, 2013
    [Work] Creating a Sales Incentive Program that Works
    You don’t want to draw a lot of hype and energy to an incentive program that rewards reps with a water bottle for their hard work. Some business owners use cash rewards to try to motivate their employees, but this rarely works. Most employees expect bonuses during the holiday season or on their work anniversary. link].
  • JUNTA 42  |  WEDNESDAY, JANUARY 18, 2012
    [Work] 2 Examples of How Non-Profit Content Marketing Should Work [and grab a tissue]
    Because of my experience with Joshua, I’ve has the pleasure of talking to a number of people that work at non-profits about content marketing. The original post is titled 2 Examples of How Non-Profit Content Marketing Should Work [and grab a tissue] , and it came from The Content Marketing Revolution. That’s it.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 14, 2013
    [Work] “The Impact Equation” with Chris Brogan of Human Business Works on Marketing Made Simple TV
    Author : Buffer, Inc Website : [link] --> The post “The Impact Equation” with Chris Brogan of Human Business Works on Marketing Made Simple TV appeared first on Fearless Competitor. 'Buffer. In this show, you will learn: Why goals come first and why you need to be different today.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 26, 2011
    [Work] 8 Rules For Running Online Display Ads
    Yet, running online ads can be confusing, so we solicited the advice of two experts in the field: Ben Kunz , Director of Strategic Planning at Mediassociates , and Soren Ryherd , President of Working Planet. The Internet changed the value proposition of mass media marketing. Together they deliver 8 Rules for Running Online Display Ads.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 9, 2010
    [Work] Pioneers, Migrants and Sellers – How Hiring Managers keep getting it wrong
    “He had great experience and industry knowledge, but he just didn’t work out.&# Or at a social media company in NYC, a VP departs after just … Continue reading → Business relationships Demand Generation Fearless Competitor Get Back to Work Faster Leadership Lessons Online Presence
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, MARCH 27, 2012
    [Work] Honor Your Creative Self: Instill Some Quiet in Your Work Life
    learned that by paying attention to what showed up in my own news feed, I could easily see which social media activities worked – and which ones didn’t – and that I didn’t need to be a genius to figure this out. learned that by controlling social media, instead of having it control me, I could regain some peace in my work day and life.
  • INSIGHTIQ BLOG  |  FRIDAY, FEBRUARY 8, 2013
    [Work] Adult Snow Day: Considerations for Working During a Mega-Storm
    Still, even with the menacing (although mis-named in my opinion) "Nemo" raging down on my home, I am still able to work. The ability to work remotely and to stay connected even during the most treacherous conditions has led to constantly teathered employees. Personally, I am happy that I am still able to get my work done today.
  • LOOPFUSE  |  MONDAY, JULY 1, 2013
    [Work] Put Twitter lead generation cards to work with LoopFuse marketing automation
    So we’ve put together a quick “how to” video and additional instructions on how to connect Twitter Cards to LoopFuse to capture these leads and put our nurturing, scoring, and CRM integration capabilities to work. Twitter Cards are a feature that allow you to capture leads directly from your Twitter stream.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 21, 2014
    [Work] Email Marketing Data: Do Numbered Lists In Subject Lines Work?
    In other words the assumption is that a subject line like ''7 ways to get SEO results'' works better than, ''good ways to get SEO results.''. And numbered lists do work better on blog posts (at least in our experience). Marketers are taught constantly that numbered lists work. But is this actually true? Where Do We Get the Data?
  • NUSPARK  |  FRIDAY, JULY 2, 2010
    [Work] Banner Ads Work; Really
    As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. However, any preconceived opinions on this medium needs [.].
  • SAZBEAN  |  MONDAY, JULY 18, 2011
    [Work] Use Social Media to do the Work for Your Customers
    Why do you expect your customers to do your work for you? Do the work of figuring out what your customers need and why, and address those needs directly in your content. How do you use social media to do the work for your customers? “Join us on Facebook and Twitter!&# Build It & Go to Them. What They Want.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 7, 2010
    [Work] How companies miss the boat on experience
    Since personality traits matter more, I’d look for things like this: Competitive sports – team play, competition, hard work. Tags: Demand Generation Get Back to Work Faster Job Creation Management best practices sales leadership sales leadership selecting salespeople experience, you need not apply. Decent results.
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 10, 2011
    [Work] When Business Blogging Works Too Well…
    Blogging for your business works like this: You blog about the problems you solve for your clients. The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. It’s working for me to get found, get known and get clients. Yikes!
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 6, 2009
    [Work] B2B Marketing University Part 2: Marketing Content Has to Work Harder
    Summary: As marketers add more content to meet needs throughout the purchase cycle, they must work harder to ensure prospects actually read it. One of the emergent themes at Tuesday’s session of the B2B Marketing University was the growing importance of marketing “content”. Of course, buying stages and buyer types have always existed.
  • HUBSPOT  |  WEDNESDAY, JULY 17, 2013
    [Work] Your Traditional Marketing Tactics Don't Work on Millennials: Here's How to Adjust
    Along with the rise of the Millennial, then, comes a change in many people''s buyer persona -- and the time has come to recognize once again that our traditional methods of targeting this persona may not be working. When it comes to your direct mail strategy, here’s the thing; it’s not working. 'Let''s level. In short, no. Direct Mail.
  • WRITESPARK  |  TUESDAY, JUNE 1, 2010
    [Work] Top 10 Ways To Be a Good SME
    As a technical copywriter, I greatly enjoy working with engineers and other subject-matter experts (SMEs).  do you find helpful for the working relationship between SMEs and writers? White Papers Working with Writers copywriting high-tech SME subject-matter experts technical copywriterHere are my top ten ways to be a good SME: .
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 21, 2013
    [Work] How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More
    CEOs need to look at the economics of competitive market dialogue holistically, with Marketing and Sales working together to walk customers and prospects through the buying cycle as economically as possible. Invest in working smarter. A (relatively) small technology investment will help sales and event professionals work smarter.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 29, 2011
    [Work] Sunday Post: Why Hiring Managers Keep Blowing It
    New hires rarely work out (almost 1/2 fail within 18 months!). To illustrate why job descriptions don’t work, let’s look at a scenario, to see if we can uncover the root causes why managers keep making bad decisions. But candidate B was very different - he worked differently. Answer: Flip a coin. That’s right.
  • CLIENT BRIDGE  |  THURSDAY, MARCH 24, 2011
    [Work] Social Media Cliches That Work
    Buzzwords and cliches exist within any hot business trend, and social media is no different. But some cliches are workable, good advice. From IBM's CMO Site, social media marketing cliches that actually get results. Engage The biggest of social media marketing cliches, "engagement" is critical. Use that information to make business decisions.
  • WRITESPARK  |  WEDNESDAY, JANUARY 9, 2013
    [Work] Refresh Your Best Marketing Content
    Content Marketing Sales Materials Working with Writers content marketing content writer technical content technical marketingAt the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies.
  • HUBSPOT  |  THURSDAY, JULY 18, 2013
    [Work] How to Showcase Your Work Using LinkedIn's 'Professional Portfolio' Feature [Quick Tip]
    With LinkedIn''s fairly new professional portfolio feature, launched back in May , LinkedIn users can now easily display their professional work via their personal profiles. This means you now have ability to showcase your presentations, ebooks, blog posts, videos, portfolios (or any work really) right on your profile. Voila!
  • BLOG MY CALLS  |  MONDAY, OCTOBER 15, 2012
    [Work] 4 Reasons Your Marketing May Not Work
    We talk to people all the time who complain that their marketing isn't working as well as they would like it to work. However, based on our discussions with many different companies, there are a few overarching reasons marketing strategies don't work. They believe that only email marketing will work. What goes wrong?
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 18, 2010
    [Work] What’s Really Working in BtoB Lead Generation
    I had an opportunity yesterday to host a radio show on business to business lead generation with three top marketing lead generation experts for Focus.com. Mac McIntosh of Mac McIntosh Inc.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 20, 2014
    [Work] My Tip for Job-Seekers: Be the Person You Want to Be – not the Person You Are
    In addition, I suggested they download and read the free book for job-seeking professionals, Get Back to Work Faster. Filed under: Get Back to Work Faster , Job seekers. They asked me … Continue reading → Get Back to Work Faster Job seekers They asked me for advice and I shared the suggestion above.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 8, 2013
    [Work] Returning from Vacation? Organize Your Inside Sales Work Life
    'I can almost guarantee that the hardest days of work for inside sales reps are the first days back from vacation. However, the transition back into work mode can be smooth if you stay organized. After having some time off last week, it was hard to put my mind back into the commuting, working and organizing mode.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 24, 2012
    [Work] More Marketers Spend On Content, Fewer Know If it’s Working
    More Marketers Spend On Content, Fewer Know If it’s Working is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this This morning the Content Marketing Institute and MarketingProfs released its latest look into the field of content marketing this morning. What’s going on?
  • HUBSPOT  |  THURSDAY, MAY 9, 2013
    [Work] 'Being Full of Sh*t Doesn't Work Anymore'
    It’s not to say that advertising doesn’t work. Some ads work extraordinarily well and can do extraordinary things. There’ll always be a case study about a cool ad that really works, but for every one of those, there are thousands that are failures. But being full of s**t doesn’t work anymore. How has the movie done?
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, MAY 22, 2012
    [Work] Quick Tip: Show the Results of Working With You
    ” The other day I saw her flyer in the locker room and was instantly struck by what a great job she did showing the results of working out with her. Work out with Sherry and look fabulous in 13 short weeks. I cut off her call-to-action that includes her contact info in order to protect her privacy.). Like this tip? Thank you!
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 10, 2013
    [Work] Are Sales and Marketing Missing an Opportunity to Work Together?
    'I don’t know why, but in some companies, sales and marketing hardly talk to each other, no less work together. It’s a shame because by working together they can identify, qualify and close more sales. Here are some highlights for marketing and sales to work together: Set up one-on-one and group meetings with sales.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JUNE 30, 2011
    [Work] The One Reason Your PPC Campaign Isn’t Working
    The One Reason Your PPC Campaign Isn't Working. The response I typically hear, however is, "We tried PPC but it didn't work. What works for one campaign may not work for another. It's very natural to say, 'That won't work.' But then I do a test and prove that it does work -- for that particular campaign.
  • WRITING ON THE WEB  |  MONDAY, MARCH 24, 2014
    [Work] Creative Work, Blogging, Writing and Resistance
    Everyone encounters resistance when it comes to blogging, writing, and creative work. When it comes to doing work – putting words on the page… or electrons on a screen – you can’t escape getting stuck. Work requires you to actually do something. Resistance aims to stop us from doing our work.
  • EB2BLEADS  |  THURSDAY, JANUARY 5, 2012
    [Work] How Blogging For Lead Generation Works
    In the early days blogs were looked upon as silly, however early adopters learned to turn them into tools for search engine marketing. Now though, blogs have become much more than that. Blogs are an outlet for creativity and a place where you can influence people. You can even build thought leadership and your brand around them. What Is A Blog.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Work] Should Marketing and IT Departments Work Together?
    The reality is working with or without IT, marketers are doing tactical things with e-mails,website analytics, lead generation, etc. When was the last time you and your IT department willingly collaborated on a project? The truth is, probably never. Technology now underpins and shapes the entire customer experience.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 9, 2012
    [Work] Sales Leadership: Work Out Time
    Building sales compensation plans that work. Your Sales Leadership Workout. May 9 & 10, 2012. Atlanta, GA. A Proven Regimen for Getting. Your Sales Organization in Shape   . Build a proactive approach to sales management that creates predictive revenue and a self-managed sales team. . Informative, educational, spot-on”. Inspiring”.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 5, 2014
    [Work] How Do You Work Content Into Your Marketing Mix? [New benchmark report]
    How Do You Work Content Into Your Marketing Mix? 'by Amanda Batista | Tweet this There are a lot of great surveys and reports about the state of content marketing out there (props Content Marketing Institute/MarketingProfs and Demand Gen Report ). How modern marketers use other people’s content. The Use of Third Party Content.
  • VIEWPOINT  |  FRIDAY, APRIL 13, 2012
    [Work] PowerViews with Jeff Ernst: Marketing & Sales Must Work Together
    In essence, marketing is saying, “Work with us, we’re going to withhold the ones that aren’t ready,” and then—over time—marketing will provide sales with more leads worthy of rep time. Jeff joined Forrester after spending 20 years in sales and marketing. What are the challenges that they’re having?
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 28, 2011
    [Work] Google Universal Search – what works?
    Three things work today. Now that link-building, the backbone of the search marketing industry is gone, what will happen?  Time to fire your search marketing company, I think.) In order of importance: Videos. Images. Seems the blog is no longer a nice to have. Thank God Fearless Competitor is so popular!
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 1, 2012
    [Work] Check out the Linkedin Profile in the book Get Back to Work Faster
    Get Back to Work Faster is the name of the book for professional, college-educated job-seekers by Jill Konrath of SNAP Selling. Please note: This book is now a free PDF , so if you are a job-seeker, grab it now.) It explains how to craft a persona value proposition and build a robust online presence. Linkedin is THE business network.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 8, 2012
    [Work] Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi
    Content curation is the concept that we become the “expert filter” for our customers and deliver the best of what the industry has to offer, similar to a museum curator who presents only the best works of art. B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. Full bio follows the post.). Joe Pulizzi. _.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Work] Frustrating Favor Requests: Freelance Doesn’t Mean “Free”
    few months back, I read a LinkedIn Influencer post by my  friend Ann Handley about pursuing “passion projects,” and why you should consider lending your professional expertise to a cause you deeply care about. (“ Why You Should Work For Free (Sometimes) ”). Recently, quite a few people have sent me requests to do work for them. don’t.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 8, 2006
    [Work] ROI Calculators - do they work and are they credible?
    ROI Calculators are typically used on vendor websites to provide a tool where visiting prospects can quickly determine whether the vendor’s solutions can provide quantifiable value. Typically the calculators have a few questions in order to get an idea about the prospects business and opportunities from improvement.
  • FATHOM  |  TUESDAY, JULY 26, 2011
    [Work] Simplified Holistic Online Marketing: PPC & SEO Working Together
    In this … Continue reading → The post Simplified Holistic Online Marketing: PPC & SEO Working Together appeared first on Fathom. In my previous post about simple holistic online marketing I stressed how keywords are the strong foundation for your website.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 31, 2010
    [Work] Small business? THIS is how to work the social web!
    My hope is that if someone discovers my work in a big box store, they are curious to know more about me.  Knock on wood, it’s worked pretty well so far… How has your marketing strategy evolved? I work methodically to optimize my copy for good search engine placement. They’ve come from Chandra Michaels.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, DECEMBER 18, 2012
    [Work] Does Playing Santa Work in Selling?
    In short, does playing Santa Claus work in selling? It's not how he works Finally, after months of trying to get in to see one of your hot prospects, the day has arrived. The big meeting is set for early afternoon. Sitting by yourself at lunch, you're planning what to cover in your one hour together. So much to say. So little time!
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 30, 2013
    [Work] Best Practices for Marketing and Sales Alignment: Working Through the Funnel – Part 2
    Last week, Atri Chatterjee, CMO of Act-On joined Pete Gracey, Co-founder and President of AG Salesworks in an in-depth webinar on Best Practices for Marketing and Sales Alignment: Working Through the Funnel. If you’ve read Part I of our story, you already know how much work goes into building a solid top of the funnel.
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, AUGUST 14, 2011
    [Work] Take the Grunt Work Out of Monitoring Social Media with mBlast
    It automates a lot of the grunt work associated with PR and marketing. Tweet In the old days, monitoring the media meant you’d read various print and trade publications (which usually were a finite number) and get to know reporters and editors. You met these people at trade shows or they’d come to your facility if they were in the area.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 2, 2012
    [Work] 3 Reasons Why Your Paid, Owned & Earned Media Don’t Work Together
    As far as buckets go, the paid, owned, earned media model was convenient and worked well enough. Reasons Why Your Paid, Owned & Earned Media Don’t Work Together is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But things are different today. The argument is that media are already blending.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 19, 2010
    [Work] 8,000 Twitter followers. Now what?
    I’m a work in progress, but here’s what’s going on with me.  This strategy seems to be working for the time being.   Tags: best practices twitter business relationships work/life balance Something amazing has happened.  I have nearly 8,000 Twitter followers in eight months.  Maybe it will help you too!
  • E-QUIP  |  TUESDAY, JUNE 7, 2011
    [Work] E-Quip Blog: Why Incentives Don't Work
    Why Incentives Dont Work. Being rewarded in accordance with how well you perform your work hardly seems a debatable matter. This same study discovered that incentives do work for menial tasks, but not for those requiring cognitive skill. Perhaps it has more to do with how incentives are applied than whether they can work.
  • MEASURABLE MARKETING  |  WEDNESDAY, JUNE 19, 2013
    [Work] CMS: How It Works
    'How does a CMS translates what you write so that it can be automatically transformed into functional HTML for a website when you hit the publish button
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 27, 2010
    [Work] Gobbledy-Gook Words Don’t Work
    This is a real company, believe it or not. They’re a West Coast technology firm that sells computer storage technology. Here’s how they describe their company on Linkedin. ABC Corp is not their real name.). ABC Corp is the premier storage system for scalable Linux clusters. Oh my God! What an abortion. You have a problem. Simplify.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 26, 2013
    [Work] USC Business School predicts Americans will stop working, eating, and having sex by 2015
    Media consumed while at work is not included.” You mean if we counted content consumed during working hours, that number would be even higher? Oh wait … we don’t have time for work any way because we’re going to be playing Farmville and Watching Duck Dynasty 15.5 am NOT making this up. 12 min in shower.
  • SOCIAL MARKETING FORUM  |  THURSDAY, MAY 26, 2011
    [Work] Corporate Networking: That was then this is Now
    Social networking, remote working and collaboration are putting a whole new spin on corporate networking. Opinion BT collaboration remote working social media Social networking
  • SYNECORE  |  THURSDAY, OCTOBER 4, 2012
    [Work] Why Online Content Marketing Works
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 16, 2010
    [Work] What’s Really Working in BtoB Lead Generation Today
    Jeff Ogden, the Fearless Competitor, is President of Fun and Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&#
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 7, 2012
    [Work] Analytics at Work in the Ever-changing World of TV
    You don’t have to miss a game if you’re traveling for work. Television used to be simple. Your TV was connected to a cable and you received a certain amount of channels that were paid for in advance. These channels brought you a variety of shows. Although this setup was simple, it was far from being tailored to the consumer.
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 1, 2011
    [Work] Does Groupon Work for Your Business?
    Work out your own costs and figure out just how much it is costing you to acquire those customers and then compare it to other marketing channels The attraction of huge numbers of customers from collective buying sites, such as Groupon , can be hard to resist for most small businesses. But is it a good idea for your business? Clearly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 1, 2009
    [Work] How do I get my boss to understand social media?
    NEWS FLASH: If you are not being supported by your boss and you hope to pressure him/her into supporting your nascent social media initiative through a “grassroots” effort, it’s not going to work. The person who controls the budget and job assignments of the people working on social media is the “sponsor,” in our definition. Follow up.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 26, 2012
    [Work] How B2B Companies Can Know If Their Trade Show Marketing Works
    Artillery B2B Marketing Blog > The Forward Observer B2B companies who measure their trade show ROI are able to increase the effectiveness of their marketing investment and determine which shows are working. And which aren’t. For many companies, trade show marketing is driven by one the most powerful forces on the planet: inertia.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 15, 2013
    [Work] Is “not provided” something for us to work around?
    You can take steps to work this to its maximum, by creating as many subdomains as you can without driving your customers crazy, and by squirreling away all the data each day so that you end up collecting data on many more than 2,000 keywords for your site. But I suspect that it will be hard to keep the old game working.
  • THE POINT  |  THURSDAY, MARCH 29, 2012
    [Work] 3 Ways to Make Your Corporate Blog’s Sidebar Work Harder
    Start with a prominent headline (“Subscribe” works just fine) and consider descriptive selling copy that “sells” the various options: “Get instant notice of our new posts by following this blog through RSS or Twitter, or become an email subscriber and receive a convenient monthly summary of new content in your inbox. Download Now.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 31, 2013
    [Work] Lead Generation Effectiveness – What Works and What Doesn’t?
    In this world of virtual contact, it is remarkable to see how well Executive Events, Trade Shows and Conferences, and Direct Mail work. ” That’s why direct mail works so well. The post Lead Generation Effectiveness – What Works and What Doesn’t? The answer to this question can be found in the chart below.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 8, 2012
    [Work] How to Score Your Leads So Sales Works the Hottest Prospects
    To maximize the efficiency of your sales team so they can easily identify and work only the leads who are sales-ready. The good news about inbound marketing is that it can help you attract high volumes of leads. The challenge then becomes, how do you separate the good, quality leads from the people who are just starting to look around?
  • EMAGAZINE B2B BLOG  |  THURSDAY, AUGUST 23, 2012
    [Work] Working in the Cloud, Walking on Sunshine
    Without revealing too much about my age, I’ve been doing Internet/Web related work since the early 90′s and an active computer user since the late 80′s. While much has changed since then, perhaps the biggest impact on my personal productivity has been the advent of cloud computing. B2B Web Strategy
  • WRITESPARK  |  TUESDAY, JUNE 15, 2010
    [Work] Why the Best Writer is a Busy Writer
    You have a project that is due next week and you need a writer who can start work on it immediately. You finally assign the project to the first writer who says “yes” to the schedule, cross your fingers and hope that person will produce acceptable work. You search for a freelance writer, but so many are busy.
  • WRITESPARK  |  TUESDAY, APRIL 10, 2012
    [Work] Do You Need a Specialty Copywriter?
    instead, I recommend that clients find a writer whose focuses on this kind of work. Additionally, some writers may know how to work with producers on video and podcast scripts, while others may not have the visual and auditory thinking skills required by these projects. These ideas can help your search.
  • B2B MARKETING ONLINE  |  TUESDAY, JUNE 8, 2010
    [Work] Psion - the return.
    Part of the next phase is all about building a plan to get all our employees working on the same exciting strategy, globally. FutureBrand (London) are leading this work for me, and we’re into the early workshop stages. what works and what doesn’t? Tags: IT marketing psion ingenuity working employee engagement
  • BLOG MY CALLS  |  FRIDAY, JANUARY 24, 2014
    [Work] The Friday Marketing RANT: One Email Every 3 Months Isn't 'Too Much Work'
    Obviously, each one of these partnerships require just a bit of work. There are only three possible reasons creating an email each quarter is too much work: 1) They''re lying and it isn''t about effort at all. 'This blog post is part of the new Blog.LogMyCalls.com series called the The Friday Marketing Rant. The Story and The Rant.
  • NUSPARK  |  SATURDAY, MARCH 10, 2012
    [Work] Is Your Website Working for Lead Generation and Inbound Marketing?
    By studying the page navigation as well as page exit rates, you can make note of which pages aren’t working, and make strategic changes to the page look, content, and navigation, so that the key page becomes a better, more engaged, contribution to your solution story. How’s your website doing? . How do you think it’s doing? Sorry.
  • MARKETRI  |  THURSDAY, OCTOBER 4, 2012
    [Work] 4 Ways Inbound and Outbound Marketing Can Work Together
    While inbound marketing has tremendous benefits and a lower cost per lead compared to outbound marketing, I believe the two approaches can work together. People often think of these two marketing approaches as silos, operating as separate entities, but you would be surprised at how perfectly they work together. Not the way I see it!
  • HUBSPOT  |  SUNDAY, MARCH 24, 2013
    [Work] Facebook Works on Incorporating the Hashtag, and Other Marketing Stories of the Week
    Facebook Working on Incorporating the Hashtag, From The Wall Street Journal. Facebook is currently working on incorporating the all-powerful hashtag into its social network. Nowadays, it feels like every social network and online platform has some sort of tool designed for marketers. For us marketers, this is wonderful news. Enjoy!
  • EMAGAZINE B2B BLOG  |  THURSDAY, JUNE 9, 2011
    [Work] Success tips for working with outside writers
    We’ve done much exhortation here on the necessity of developing online content… both for the obvious reason of properly educating your prospective buyers, and the less-obvious reason of content being the most critical element in search engine optimization (SEO).  B2B Web Strategy
  • INBLURBS  |  THURSDAY, MAY 24, 2012
    [Work] How Content Marketing Works For You Too To Get Business Leads? Give to Get
    This marketing system works 100% for any business! Here is how content marketing can work for you to attract new customers to your business like a magnet. The tremendous success of content marketing is the result of giving away valuable information – remarkable content for free to attract people to your business like a magnet. HowTos.
  • HUBSPOT  |  SUNDAY, MARCH 23, 2014
    [Work] How to Work Less, the Modern CMO & More in HubSpot Content This Week
    How to Work Less and Accomplish More: 4 Career Principles to Live By. No matter how much you work, you’re likely always left feeling like there is so much more you need to accomplish. In this post , learn the four career principles that will allow you to work less -- but accomplish even more. Lewis. All things take time.
  • CONTENT MARKETING TODAY  |  FRIDAY, SEPTEMBER 25, 2009
    [Work] 6 Secrets to Making Online Video Work for Small Business
    Just like any other potentially powerful tool, video will work for you only if you learn how to use it right. Kathy Saenz of Neighborhood America Shares What It Takes to Make Video an Effective Content Marketing Tool. Even a micro business can use video effectively to communicate with its customers online. Be concise.
  • B2B IDEAS @ WORK  |  FRIDAY, OCTOBER 14, 2011
    [Work] Take the guess work out of B2B guest blogging
    Guest blogging, like most things in social media, works best if it’s a two-way process. All of this works to expand your influence and attract more of your marketplace. Guest bloggers who wrote for MLT's Ideas @ Work: B2B Blog Q&A: How do I start a B2B Blog? But you can do better. Mark Schaefer. Viveka von Rosen.
  • WRITESPARK  |  WEDNESDAY, MARCH 2, 2011
    [Work] Your SMEs are tasked with more writing, but should they actually do it?
    If so, how do you work with them to develop good content?  . Content Marketing Sales Materials Working with Writers SME as writer technical copywriter technical marketing writing technical sales materialsThe question becomes: Should SMEs write technical sales materials? Time and workload demands. Lack of writing skill and training.
  • PUZZLE MARKETER  |  MONDAY, MARCH 19, 2012
    [Work] Recommended Books to Read
    Work-Life / Productivity chip & dan heath eric ries gary vaynerchuk getting more keith ferrazzi made to stick marshall goldsmith never eat alone patrick lencioni stuart diamond the 4-hour workweek the five dysfunctions of a team the lean startup the thank you economy timothy ferriss what got you here won't get you there
  • MARKETRI  |  FRIDAY, JANUARY 3, 2014
    [Work] Why Isn’t My B2B Marketing Working?
    Here are the top 10 reasons your B2B marketing is not working: You mistake “collateral” for “marketing”: Inexperienced in-house marketers who don’t have someone to train or guide them accumulate a massive amount of print and online marketing collateral and promotional items. if you are unsure.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 2, 2011
    [Work] HOW TO: Manage Your Online Reputation Using SEO
    Some of you may know that I was profiled in the book, Get Back to Work Faster , so I know a bit about managing your online presence. Business relationships Content marketing Demand Generation Fearless Competitor Find New Customers Get Back to Work Faster Job Creation Leadership Management best practices Online PresenceSo good-bye, JK.
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, FEBRUARY 23, 2014
    [Work] Quick Tip: How Touch to Call Works
    The post Quick Tip: How Touch to Call Works appeared first on Dianna Huff. 'Recent email from a client: “People on my team want to know why you have our phone number hanging out at the top of our web pages. They think it should be removed.” ” Why do you want your phone number at the top of each page of your website?
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 29, 2013
    [Work] You Know You Work in PR When…
    You Know You Work in PR When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Megan Ziman 1. You tell people that PR stands for “Public Relations,” but they have no idea what you do. So you make an awkward joke about having a “BS” in PR. ” 4.
  • SALES LEAD INSIGHTS  |  SUNDAY, JANUARY 16, 2011
    [Work] Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work
    To quickly get up to speed on BtoB marketing automation and the benefits it may bring your company—and to learn about some fast, easy and affordable ways to put it to work—please join us for this Executive Breakfast Briefing: What BtoB marketing Automation is all about, and why you should care. January 26, 2010 - Boston/Waltham.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 11, 2011
    [Work] One and done?
    But since I was featured in the book by Jill Konrath, Get Back to Work Faster , I have a vested interest in my out-of-work comrades. Filed under: Demand Generation , Fearless Competitor , Find New Customers , Get Back to Work Faster , Leadership , Leadership Lessons. B2B Demand Generation | My thoughts. Someone is upset.
  • VOLACCI  |  TUESDAY, JULY 30, 2013
    [Work] Newsletter Series: Subject Lines That Work
    There isn’t a defined set of rules for subject line creation--what works for one campaign may not work for another. Remember, you know your client-base best--your assessment of whether a subject line works or not will probably be spot-on. It also avoids weird cut-offs when a preview of the email is shown. Coyote). Happy mailing!
  • SYNECORE  |  WEDNESDAY, JANUARY 30, 2013
    [Work] Mobile Advertising Works. So Why is Nobody Doing It?
    We don’t need data points to realize that the world is going mobile. New statistics are coming out almost daily evidencing the increased usage of smartphones and tablet computers by today’s consumers. As such, this blog presupposes the reader has accepted that the world, and with it the Internet, is quickly going mobile. And I don’t understand why.
  • FUNNEL FOCUS  |  THURSDAY, JULY 15, 2010
    [Work] The Quintessential Marketing Automation Guidebook Spotlight: Ardath Albee Suggests Marketers Put Content to Work
    This  section shows you several approaches that you can use to put both your content and your marketing automation platform to work. Ardath Albee is a B2B Marketing Strategist and CEO of her firm Marketing Interactions, Inc. Why lead scores are much more than a number. How to use content after the initial sale to drive more revenues.
  • THE ROI GUY  |  FRIDAY, AUGUST 26, 2011
    [Work] Why Don't Spreadsheets Work for ROI / TCO Sales & Marketing Tools?
    Many organizations have developed spreadsheet models to help economically justify solutions. Often these spreadsheets are developed by a field subject matter expert, often out of necessity based on one or more client requests, and then shared / distributed to other sales professionals and channel partners for use. How Can We Help?
  • HUBSPOT  |  TUESDAY, OCTOBER 1, 2013
    [Work] Social Media Managers Must Work Around Lousy Business Models
    The company requested my ticketing information and went to work trying to help me. Work to build a direct line of communication with the customer support team. 'Raise your hand if you''ve ever been screwed over by an airline. Yeah, me too -- multiple times. When we requested a hotel, we got the same response. My initial reaction?
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 11, 2010
    [Work] How Jeff Ogden and Aplicor found each other
    For even more detailed information on these approaches, please visit Get Back to Work Faster. Jill and I collaborated on the book Get Back to Work Faster. For more information on how to use these techniques, please visit Get Back to Work Faster.  Job searching and sales have a lot in common.  Establish a strong online presence.
  • WRITTENT  |  TUESDAY, APRIL 16, 2013
    [Work] 7 Steps to Creating Titles that Work
    The next time you need to create a powerful headline that attracts visitors and encourages click-throughs, follow these 7 steps to creating titles that work. Popular Headline Formulas that Work. For more proven headline formulas, check out these resources: 7 Headline Formulas that Convert (and Why They Work) from Crazy Egg.
  • WRITESPARK  |  TUESDAY, AUGUST 3, 2010
    [Work] Is Your Marketing Project Ready for a Writer?
    You will save project time and writing costs by checking these factors before you engage a writer to begin work: Does it still makes sense to produce this project? Looking at your marketing plan, you see a project coming up that you'll want to outsource to a freelance copywriter. But is that project really ready? Sound familiar?).
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, FEBRUARY 14, 2013
    [Work] Does Social Selling Really Work?
    Tom has identified the people he'd like to work with. If you're new to social selling, you're probably wondering if it's worth doing. After all, it takes time to build your online brand, search for info about prospects, connect with new people and especially, share your insights. What's he doing? He participates in lots of group discussions.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 23, 2013
    [Work] The Psychology of Color & Marketing – What Actually Works?
    The post The Psychology of Color & Marketing – What Actually Works? 'How do the colors red or purple make you feel? Excited, sophisticated? Hunches behind the psychology of color in marketing have been long-standing and intriguing, but are they actually true? Let’s find out: Color & Branding. Bottom line? Is red the magic color?
  • ANNUITAS GROUP  |  WEDNESDAY, JANUARY 23, 2013
    [Work] Marketers…We Still Have Work to Do
    Last week, I had the privilege to serve as one of the presenters at the inaugural Interact13 event, a conference focusing on content marketing, social media, and other interactive marketing media for the B2B and B2C marketer. I must confess, I was a little skeptical going in. Here are some observations based on my time and discussion at Interact13.
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