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  • HUBSPOT  |  MONDAY, JANUARY 4, 2016
    [Work] 10 Little Ways to Sneak in Exercise at Work (Without Looking Silly)
    The prospect of packing a gym bag, trudging to your local gym, working out, showering, changing, and trudging back to where you came from takes an awful lot of time. When you neglect exercise, you're putting both your physical and your mental health at risk, which can negatively impact your productivity and effectiveness at work.
  • LEADERSHIP  |  FRIDAY, DECEMBER 27, 2013
    [Work] Revealed: Proof That B2B Email Marketing Actually Works
    If you need more evidence that email marketing works in the B2B industry, this infographic by Position² will surely have you convinced. The post Revealed: Proof That B2B Email Marketing Actually Works appeared first on LEADership. Position² reveals intriguing information based on 2013 statistics.
  • SALES ENGINE  |  WEDNESDAY, APRIL 13, 2016
    [Work] 6 Reasons Your Content Marketing Isn’t Really Working
    Why is it working for some companies and not others? In fact, the entire sales and marketing process needs to be reworked to be able to capitalize on the one-to-one conversations (digitally AND personally) to adequately work prospects through the funnel. That’s a big disconnect. So what’s the problem? But it doesn’t stop there.
  • B2B MARKETING TRACTION  |  WEDNESDAY, DECEMBER 4, 2013
    [Work] B2B Marketers: Is Your Online Brand Working?
    According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. It’s critical to have a strong presence online to attract buyers and then to engage with impact as they make their decision. How do you get there?
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 13, 2014
    [Work] 2013 Marketing Survey Results: What Worked Best?
    In business, as in life, we often tend to find our best paths forward by looking to the past – by taking stock of what we’ve done previously, of what has and hasn’t worked, and charting a course accordingly. Clearly, marketers are investing in what works. The post 2013 Marketing Survey Results: What Worked Best? license.
  • HUBSPOT  |  THURSDAY, JULY 25, 2013
    [Work] The New Gmail Inbox: How It Works and Why Email Marketers Should Pay Attention
    label and color-code almost every email I get -- for both personal and work email addresses. Even though the labels I had worked so hard to create and maintain wouldn’t be relevant, I’d have a “smart” inbox that could learn which emails should go where -- automatically. How Does the New Inbox Work? Is this a little neurotic?
  • MODERN B2B MARKETING  |  MONDAY, JULY 13, 2015
    [Work] Here’s How to Create a Modern SEO Strategy That Works
    The days of “weird” and black/grey hat SEO actually working are pretty much over. Sure, it worked for a while, but times they have-a-changed! Author: Nate Dame Let’s get real for a moment. With 61% of B2B buyers starting their research process with a generic web search, the need for effective SEO is clear. Ah-ha! free download?
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 22, 2013
    [Work] 5 Reasons Why Your Inbound Marketing Isn’t Working
    Here are some reasons why your inbound strategy may not be working and ways that you can really amp up the volume: 1. Inbound works by canvasing the internet with content in the hopes people will find you. It’s far more likely that they assign this exercise to someone working for them. At first, things are going great!
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 11, 2014
    [Work] Great work with Find New Customers client Mintigo yesterday
    Yesterday, I was working with their content marketing expert, Sophia Wong.  I told Sophia about the Salesforce.com blog post publishing on October 20th called “ The Importance of Attitude.” Soon she emailed me that my advice worked and their infographic published at VentureBeat.   The DNA of Salesforce Users.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 3, 2013
    [Work] 8 Ways to Make LinkedIn Endorsements Work for You and Your Network
    With a little out-of-the-box thinking, I want to help you best leverage LinkedIn Endorsements , so here are 8 ways to make this newest LinkedIn feature start working for YOU! Let’s first look at how you can make Endorsements work for you by endorsing the profiles of others in your network. LinkedIn Endorsements.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 20, 2014
    [Work] Does mobile search work for your business?
    They’re not seeing the ROI they’ve come to expect from search overall, and increasingly worry that their search marketing activities aren’t working. Which begs the question: does mobile search work? What makes them think that mobile search doesn’t work? Mobile search does work, no doubt about it. Read on and see.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 27, 2015
    [Work] How to Network Successfully on Google Plus. Are You Networking or is it not Working?
    Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. Are You Networking or is it not Working? Networking on social media is a crucial element of success. Enter networking! Peg is a social media strategist, writer, and speaker. Social media is her passion. And her job.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 20, 2016
    [Work] Why Consumer Brands and Agencies Need to Work Together
    ” He cuts right to the chase because what he says speaks directly to the undeniable need for brands and their agencies to work closer together than they ever have before. If for no other reason consider that fact that there are currently more than 7 billion people on the planet right now. That number is expected to grow to 9.7
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 21, 2013
    [Work] How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More
    CEOs need to look at the economics of competitive market dialogue holistically, with Marketing and Sales working together to walk customers and prospects through the buying cycle as economically as possible. Invest in working smarter. A (relatively) small technology investment will help sales and event professionals work smarter.
  • PWB MARKETING BLOG  |  WEDNESDAY, APRIL 10, 2013
    [Work] Facebook Ads: Do They Work?
    There are many ways to market your business website. You can do so through paid search, print ads or outdoor advertising, just to name a few. Broadcasting you business name, products, services or brand has never been easier. ” At first I too was stumped. That meant that my Facebook ad campaign should be one to generate more ”Likes.”
  • HUBSPOT  |  SATURDAY, AUGUST 1, 2015
    [Work] How to Work the Room at Your Next Networking Event [Infographic]
    And let's be real -- you're not going to accomplish any of that if you sit at a table texting or pretending to do work on your laptop until it's time to meet up with your colleagues for the afterparty. Be sure to read through the each step carefully to uncover the best advice on how to work the room at your next event.
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Work] How Closed-Loop Marketing Works
    But how exactly does closed-loop marketing work, and what tools to you need to implement it? We know which are our most valuable sources of traffic and can work to optimize those that are underperforming. This article is an adapted excerpt from our free ebook, An Introduction to Closed-Loop Marketing. Let's find out!
  • HUBSPOT  |  WEDNESDAY, JULY 15, 2015
    [Work] Why Individuals Slack Off When They're Working on a Team
    Whether it was a baseball team when you were growing up, a team of volunteers working to clean up a local community, or a marketing team working to support your sales department -- it's likely that you've experienced the feeling of strength in numbers. The larger the project, the less likely individuals will be noticed for their work.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 26, 2015
    [Work] Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration
    To illustrate this philosophy at work, let’s take a look at a few recent examples of the KoMarketing team collaborating both internally and externally: Internal Collaboration. For our team, this type of work requires an “all hands on deck” approach to successfully place content on relevant industry sites. Bear with me here.).
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 6, 2011
    [Work] Developing an Integrated Content Marketing Strategy that Works – Guest Post
    Content curation  is the concept that we become the “expert filter” for our customers and deliver the best of what the industry has to offer, similar to a museum curator who presents only the best works of art. B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. Full bio follows the post.). Joe Pulizzi. _.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 20, 2015
    [Work] How I Work with Jeff Ogden of Find New Customers
    Matt Heinz of Heinz Marketing.contacted me about his How I Work series and he asked me to answer a series of questions. Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. That process really works and I recommend it highly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 5, 2011
    [Work] Overwhelmed by Blogging? Three Tips to Make it Work!
    A superb Community Week Guest Video Post from Erica Allison! If you’re just starting out with blogging and feeling overwhelmed, this video is a MUST! Erica Allison is the president of Allison Development Group and she shares her personal experience as a small business owner who has a blog for business purposes. great post! 
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 20, 2015
    [Work] 7 Proven Ways Marketers Working From Home Can Stay Motivated
    As many marketing consultants and freelancers know, there’s nothing like working from home. But, is working from home all it’s cracked up to be? Working from home isn’t without its problems, however. This post will look at strategies you can implement in order to stay focused, motivated, and productive when working from home. 1.
  • HUBSPOT  |  FRIDAY, JULY 26, 2013
    [Work] 19 Reasons Your Social Media Might Not Work Out the Way You Planned
    To help you avoid some common, and not so common, mistakes on social media, I put together this list revealing some of the hidden reasons why your social media efforts might not be working out exactly as you hoped. 1) You’ve Assumed Your Audience Is All the Same. Each network is constantly being innovated, redesigned, or updated.
  • MARKETRI  |  FRIDAY, JANUARY 3, 2014
    [Work] Why Isn’t My B2B Marketing Working?
    Here are the top 10 reasons your B2B marketing is not working: You mistake “collateral” for “marketing”: Inexperienced in-house marketers who don’t have someone to train or guide them accumulate a massive amount of print and online marketing collateral and promotional items. if you are unsure.
  • MARKETING ACTION  |  TUESDAY, JANUARY 6, 2015
    [Work] Why Social Selling is Like Dating: How to Find a Relationship that Works
    But that rarely works out (at least, it never worked out for me). That is a dialing-for-dollars mentality and it doesn’t seem to be working anymore. Check out Act-On’s free toolk it : The post Why Social Selling is Like Dating: How to Find a Relationship that Works appeared first on Marketing Action Blog - Act-On.
  • WRITTENT  |  THURSDAY, JULY 4, 2013
    [Work] 7 Effective Call-to-Action Examples and Why They Work
    What CTAs have worked well for you? If you’re trying to get more leads and sales from your website and blog, the first thing to consider is your calls-to-action. So, what is a CTA, exactly? That’s why calls-to-action can be used in more places than just your website. They should also be employed in your: blog. social media. email blasts.
  • HUBSPOT  |  THURSDAY, FEBRUARY 18, 2016
    [Work] Snapchat for Business: How It Works, Why You Need It & How to Build a Following [Infographic]
    So what exactly is Snapchat, how does it work, and how are brands using it for business? Back when Snapchat was first released in 2011, a lot of people dismissed it as a passing fad. But a huge part of Snapchat's appeal is the creativity it allows users to express, and the fact that the content disappears within ten seconds.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 18, 2014
    [Work] How to Craft a B2B Email Marketing Strategy That Works
    If a company’s email has formatting issues, their links don’t work, or images don’t load correctly, most users will simply delete the email, especially while they are trying to sift through their work email. Email marketing is one of the main cornerstones of several B2B marketers’ strategies. Design and Quality Assurance Matters.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 17, 2012
    [Work] Our Home Page Work-Over at Find New Customers
    As the  Fearless Competitor , I believe we should all work hard and play hard. I cannot wait to redo the home page of Find New Customers – simple, few words and a clear call to action. It will be beautiful too, just like CopyBlogger. What do you think? Are the changes good or did I prune too deeply? After (28 Words). Before (550 words).
  • PAUL GILLIN  |  THURSDAY, AUGUST 4, 2011
    [Work] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
    In my work with B2B organizations, the question of how to use Facebook is invariably front and center. Contests and giveaways work well on Facebook. Here’s how it works. As a result, most of the wall comments come from people who want to work for UPS. The style that works best is relaxed, informal and a little edgy.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Work] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Period.”.
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Work] How Facebook's New 'Reactions' Feature Works & What It Means for Marketers
    In this post, I'll first touch on how the reactions buttons work. How the New 'Reactions' Feature Works. Now that we have a better understanding of how the new reactions feature works, let's talk about what it means for marketers. The new feature serves as an extension of the Like button. Why the change? For now.).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 24, 2008
    [Work] Work Literacy
    Work Literacy. Welcome to Work Literacys Web 2.0 The Work Literacy Blog. Work Literacy Skills in Education. Wilton joined Work Literacy. What Works at Work. (1 member). Welcome to Work Literacy's Web 2.0 Some Posts Related to Work Literacy. governing principal for work literacy.
  • HUBSPOT  |  TUESDAY, JUNE 25, 2013
    [Work] Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better
    We caught up with Pappas to talk about what’s going on at YouTube and get some tips on how brands can best work with the platform. Miniature video has been in the news a lot lately, thanks to Twitter’s Vine app where you make six-second movies, and Instagram’s new 15-second video feature. But the channel didn’t get much traction.”.
  • HUBSPOT  |  FRIDAY, JUNE 5, 2015
    [Work] How Marketing Can Work With Sales to Close More (and Better) Leads
    It might even erode most of the trust your marketing team has worked so hard to build up.". In my work with HubSpot customers, I see it all. In my job at HubSpot, I chat with marketers very often about what problems they're facing. Nobody knows where to turn. Sales points fingers at marketing. Marketing points fingers at sales.
  • LEAD LIAISON  |  TUESDAY, OCTOBER 20, 2015
    [Work] How Visitor Tracking Works
    You’ve probably heard of  website visitor tracking , but how does it work? We explain how visitor tracking works and disclose the details of how companies are able to identify people and businesses that visit your website. The post How Visitor Tracking Works appeared first on Lead Liaison. That’s basic tracking 101.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Work] Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business
    While you may be familiar with certain ways to market your business online such as through content marketing, email and social media, you may be unsure of how they work together, or exactly how to integrate efforts to achieve maximum results. Why does content marketing work? Email marketing works, but only if it’s done wisely.
  • HUBSPOT  |  WEDNESDAY, JULY 8, 2015
    [Work] Should You Strive for Work/Life Balance? The History of the Personal & Professional Divide
    It’s the self-help topic du jour: achieving “work/life" balance. Implementing them could yield you a happier, more fulfilling life -- both in terms of your work life and your life. Work/life" balance implies that your work (your job or your career) and your life (your being or your existence) are on par with each other.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 14, 2013
    [Work] [Video] Does Social Selling Really Work?
    Tom has identified the people he'd like to work with. If you're new to social selling, you're probably wondering if it's worth doing. After all, it takes time to build your online brand, search for info about prospects, connect with new people and especially, share your insights. What's he doing? He participates in lots of group discussions.
  • HUBSPOT  |  THURSDAY, MAY 9, 2013
    [Work] 'Being Full of Sh*t Doesn't Work Anymore'
    It’s not to say that advertising doesn’t work. Some ads work extraordinarily well and can do extraordinary things. There’ll always be a case study about a cool ad that really works, but for every one of those, there are thousands that are failures. But being full of s**t doesn’t work anymore. Q. How has the movie done? A.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 30, 2015
    [Work] Desk Ergonomics: Posture Tips to Stay Happier & Healthier at Work [Infographic]
    You may not spend much time thinking about your posture when you're getting work done at your desk each day, but it can have a significant long-term impact on your health. Just think about how much time you spend at your desk. Often, you'll be sitting or standing in the same position, hour after hour, day after day, week after week.
  • MARKETING ACTION  |  MONDAY, OCTOBER 14, 2013
    [Work] B2B Social Marketing: ALL Decision-Makers Use Social for Work
    According to Forrester Research ’s B2B Social Technographics® numbers, fully 100 percent of business decision-makers use social media for work purposes. Forrester analyst Zachary Reiss-Davis points out several key factors in his blog post, “ In Business Everybody Uses Social Media for Work; the Question Is How ?”
  • BIZNOLOGY  |  MONDAY, JUNE 29, 2015
    [Work] What motivates people at work
    recently watched one by the Behavioral Economist Dan Ariely on what motivates us to work. This demonstrates that even a small amount of meaning can greatly impact an individual’s motivation to work. Let’s look at another example to consider what motivates people to work. One of my favorite past times is watching TED Talks.
  • HINGE MARKETING  |  FRIDAY, APRIL 1, 2016
    [Work] Email Language that Works: 5 Subject Line Tricks
    Working within this limit may feel frustrating at first, but it comes with a hidden benefit. ” That seems to work. By 2017, 132 billion business emails will be sent everyday. With roughly 1 billion email accounts, that is an average of 130 emails sent and received—and that is just the business emails. Impressive statistics.
  • HUBSPOT  |  TUESDAY, OCTOBER 1, 2013
    [Work] Social Media Managers Must Work Around Lousy Business Models
    The company requested my ticketing information and went to work trying to help me. Work to build a direct line of communication with the customer support team. Raise your hand if you''ve ever been screwed over by an airline. Yeah, me too -- multiple times. When we requested a hotel, we got the same response. My initial reaction?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 8, 2013
    [Work] How to Make Google Work for You: 3 Tips for Inside Sales Reps
    My mother told me that she had a similar job when she worked at a law firm in Boston after college. couple weeks ago I was telling a friend of mine, who also works in technology sales, about an issue I kept coming across while searching for the direct line for someone I was prospecting. they seemed understand what I was saying.
  • BIZNOLOGY  |  TUESDAY, JANUARY 10, 2012
    [Work] How the Long Tail AdWords Approach Works for Blogger Outreach
    Novice Google AdWords users waste a lot of money with limited results when they start out because they don’t understand how the competition works in contextual ad-buying: it’s an auction. Image via CrunchBase. Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 28, 2011
    [Work] Google Universal Search – what works?
    Three things work today. Now that link-building, the backbone of the search marketing industry is gone, what will happen?  Time to fire your search marketing company, I think.) In order of importance: Videos. Images. Seems the blog is no longer a nice to have. Thank God Fearless Competitor is so popular!
  • HUBSPOT  |  MONDAY, MARCH 28, 2016
    [Work] Want to Work Better With Your Freelancers? Here are 9 Things They Wish You Knew
    Once upon a time, I worked as a freelancer. So to help you establish a more productive working relationship with your contractors, I put together a list of things I always wished my customers knew about freelancing. Freelancers are a one-person show, and as a result, they have to do much of the same work as a small business owner.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 19, 2014
    [Work] 5 Tips for Crafting Provocative E-Mails That Work!
    More often than not, your prospect is not even aware they should be paying attention to the issues you are addressing, while others may know they have an issue, but are unclear with regards to why their legacy solutions don’t work or that there are viable solutions available. The first: “Are you available this week for a meeting”? Delete.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 25, 2014
    [Work] Accessibility at All Levels is Essential to a Healthy Sales Work Culture
    Of course it''s a continual work in progress, but I feel like I''ve mostly stuck to the expectations I''ve set for myself. One thing that nearly all the managers I''ve worked with over years would say is that they wish they could have carved out more time in their day. So, how accessible are you?
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 8, 2015
    [Work] How to Make Social Proof Work for You
    Know what works best for your content marketing strategies, especially when creating a website or blog, introducing yourself, a new product, or special promotion. For example, a persona might include a description of the reviewer such as “A patent attorney,” or “a work-at-home parent,” or, “a daily tennis player.”
  • NUSPARK  |  FRIDAY, SEPTEMBER 10, 2010
    [Work] Facebook Can Work for B2B
    How to Make Facebook Work for B-2-B. Some B-2-B companies wonder if Facebook is really a good vehicle for marketing to other businesses. Given the prevalence of B-2-C marketing in the platform, that’s understandable.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 11, 2012
    [Work] Working a Trade Show is a Job
    Working a Trade Show is a Job. However, to maximize your investment and opportunities you need to ‘ work’ these events.  Here are a few action items for you to do in preparing for, working and post action plans for working any event. Best Practices for Attending an Industry Conference. Its 1:45pm.  Let me know.
  • SAZBEAN  |  MONDAY, APRIL 18, 2011
    [Work] A Story of Team Work, Community Support & Fun #ignitedetroit
    Group Working as a Team Like any event, this one took a lot of team work to get it off the ground with a lot of discussions via email and in person. Sometimes when you work in a group, certain people will take over and others will sit back. special thank you also to all the volunteers that helped make our event work so well!
  • LATTICE  |  MONDAY, JANUARY 11, 2016
    [Work] The SLAs You Need for Predictive to Work
    Our customer success team works very closely with our customers to ensure that value from predictive can be measured and realized. After the basic lead flow (“funnel”) is documented, it’s time for marketing and sales to work together to agree upon SLAs for each funnel stage. Benefits. Getting Started. Collaboration is key here.
  • SAZBEAN  |  TUESDAY, MAY 14, 2013
    [Work] Facebook Works for B2B Too
    by Dennis Yu The post Facebook Works for B2B Too appeared first on Sazbean. facebook engancha (Photo credit: Wikipedia) As a Business-to-Business (B2B) company, you may feel like you have to uphold a very professional image, so Facebook doesn’t make sense for you. What about you? We all know the B2B sales cycle is long.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Work] What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab
    What Do We Need to Teach About Knowledge Work? Series Number : 060925-1--> Keywords : knowledge work, teaching, pedagogy. Abstract : Knowledge work is work in which the primary product is information that is continually interpreted and circulated across organizationally boundaries. working spheresâ?? ignored.
  • HUBSPOT  |  THURSDAY, OCTOBER 8, 2015
    [Work] How to Work With a Developer: 6 Tips for Improving Your Relationship
    But before you start putting work on their plate, you should know that developers are a special breed of people. (I am one, so I can totally say that.) To set both yourself and your developers up for success, we've outlined six tips for building a more productive working relationship. You did it. You just hired your first developer.
  • HUBSPOT  |  THURSDAY, JUNE 20, 2013
    [Work] Why the Inverted Pyramid Doesn't Work for Business Blogs
    Here’s why the inverted pyramid doesn''t work for marketers. Why doesn’t the inverted pyramid work for online marketing content? Here are just a few that work well on business blogs (complete with some semi-funky names we came up with): The Pyramid : This is a step-by-step guide that shows you how to complete a task.
  • HUBSPOT  |  THURSDAY, JULY 16, 2015
    [Work] Hillary Clinton Is Borrowing Marketing Tactics From Taylor Swift (And It's Working)
    And it's working. Are Clinton's Efforts Working? In a Washington Post article from last February, reporters Philip Rucker and Anne Gearan wrote about the marketing team that's worked to revolutionize Clinton's brand in preparation for her presidential campaign. What do Taylor Swift and Hillary Clinton have in common? It did.
  • HUBSPOT  |  WEDNESDAY, MARCH 19, 2014
    [Work] From Vague to Valuable: Putting Buyer Personas to Work
    Something we’ve found to work particularly well at HubSpot that has formed the basis for our segmentation strategy (and our tools) is segmenting by both persona and lifecycle stage. “You’ve got to know your customer.” ” It’s a business cliche that has reached fever pitch in the past couple of years.
  • THE POINT  |  THURSDAY, MARCH 29, 2012
    [Work] 3 Ways to Make Your Corporate Blog’s Sidebar Work Harder
    Start with a prominent headline (“Subscribe” works just fine) and consider descriptive selling copy that “sells” the various options: “Get instant notice of our new posts by following this blog through RSS or Twitter, or become an email subscriber and receive a convenient monthly summary of new content in your inbox. Download Now.
  • HUBSPOT  |  TUESDAY, JULY 16, 2013
    [Work] Is Apple Working on Ad-Free TV?
    Apple is working on a TV service that would let people pay a little extra and be able to skip ads, according to a new report from Jessica Lessin , a former Wall Street Journal reporter. Moreover, everyone who works in this industry knows this. It will take a huge amount of work to wean the TV industry off the advertising model.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 13, 2012
    [Work] 5 Lead Conversion Tips That Work for Any Marketing Program
    Tip: Work lock step with the sales team to avoid unnecessary collisions.  Just like your follow up campaigns, nurturing works best when it’s tailored to buyer role and stage. Lead Conversion Tips That Work for Any Marketing Program is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • EMEDIA  |  WEDNESDAY, DECEMBER 16, 2015
    [Work] Content Strategy: What Works to Move Customers Down the Funnel
    Discover how content fits into the ever changing sales funnel and what types you need to invest in. The sales funnel has undergone some changes in the B2B realm over the past few years and content marketing is a rising star in carrying customers through (or around) the sales funnel. Learn how content can be used in your customer journey.
  • HUBSPOT  |  MONDAY, APRIL 25, 2016
    [Work] Where Time Gets Lost at Work (And How to Get It Back) [Infographic]
    You decide to work at your desk so you can keep cranking on that project. Have any tips for how you can use your time more productively at work? We've all been there: heads down on an important project, cranking away, and then woosh. You fly into a meeting. And then woosh , you fly into another meeting. Your stomach grumbles.
  • HUBSPOT  |  FRIDAY, APRIL 4, 2014
    [Work] How to Work Less and Accomplish More: Career Principles to Live By
    If only we could find more time to work on planning, preparation, and prevention, we’d surely be more profitable and grow faster. Everyone on the team has to be on the same page, working toward the same goals, with accountability. You have to have clear goals and work your ass off to ensure you’re moving toward them.
  • LEADERSHIP  |  TUESDAY, JULY 30, 2013
    [Work] 7 Tactics that Are Working for B2B Lead Generation Today
    Every successful brand in the world has been built on the strong foundation of a proven process, a formula that works. And yet, there are certain time-tested methods that we still need to use because we know they will work. Here is a quick list of the B2B lead generation tactics that are working today. Fascinating.
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Work] Shameless Marketing Tactics That Totally Work [Infographic]
    We've all done it. You know, used that shameless little marketing tactic that catches the attention of your audience and gets them clicking because, well, they just can't help it. Admit it. Or don't -- you know who you are. Last month we wrote about 7 of the most shameless tactics marketers use to lure their audiences. Visualizing them! Am I right?
  • B2B MARKETING UNPLUGGED  |  THURSDAY, FEBRUARY 2, 2012
    [Work] Six Tips for Proofreading Your Work
    Here are three really easy tips for checking your own work: Use the Tools Bill and Steve Gave You. When you’re all out of Steve and Bill, it’s time to actually read the work. Guess who shouldn’t proofread your work? Just so we’re clear, your vendors also shouldn’t proofread their own work. Next stop….
  • HUBSPOT  |  THURSDAY, AUGUST 15, 2013
    [Work] How Effective Conversion Paths Work [Cartoon]
    But your work isn’t done just yet! I’m a sucker for a creative metaphor. love taking a complex idea, dismantling it, and then conveying it a form that’s much easier to digest. Sort of like explaining advanced inbound marketing concepts to my parents through a series of exaggerated hand motions and funnel-like gestures. See what I did there?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 24, 2012
    [Work] More Marketers Spend On Content, Fewer Know If it’s Working
    More Marketers Spend On Content, Fewer Know If it’s Working is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this This morning the Content Marketing Institute and MarketingProfs released its latest look into the field of content marketing this morning. What’s going on?
  • THE POINT  |  THURSDAY, MAY 30, 2013
    [Work] The Long Distance Relationship: How to Work with a Remote Marketing Agency
    Today, modern marketing channels have become so fragmented that B2B marketers are much more likely to work with a stable of agencies – a demand generation agency , for example, plus a branding firm, a PR shop, perhaps even an SEO consultant. Be up front about the way you like to work. Introduce partner agencies to one another.
  • HUBSPOT  |  FRIDAY, OCTOBER 16, 2015
    [Work] How to Build a Website Style Guide: Lessons from Working on HubSpot.com
    I’d been working on the HubSpot website for several months when the déjà vu struck. Many style guides also formalize the best practices and processes for how the team should work together. We get to work with cleaner, more scalable code. Start A/B testing, get user feedback, and observe how your team is working together.
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Work] How to Become a "Best Place to Work": Lessons From Recent Winners
    People are working, going about their business, and they’re happy. These companies know a thing or two about what makes a company a great place to work. Find out what it is your company believes in and let it be the thing that gets you pumped up for work every day. Why do they run out of work at exactly 5?
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 3, 2012
    [Work] Why Cold Calling emails almost never work
    Ever get an email with the deal of the century? Sure you have. have too. But there’s a problem with those emails. People read them with a finger on the delete key. Cold emails are almost never successful.  In fact, Ruth Stevens, a guest on Marketing Made Simple TV , told me that direct mail is better than cold emails. What do you think?
  • NUSPARK  |  FRIDAY, AUGUST 26, 2011
    [Work] SEO and Content Marketing Work Together
    In summary, content marketing and SEO work together. Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query.  Search query is general.  Also considers social media searches as well.
  • NUSPARK  |  FRIDAY, AUGUST 26, 2011
    [Work] SEO and Content Marketing Work Together
    In summary, content marketing and SEO work together. Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query.  Search query is general.  Also considers social media searches as well.
  • MARKETRI  |  FRIDAY, APRIL 13, 2012
    [Work] How In-House and Outsourced Marketers Can Work Together
    Personally, I’ve been on both sides of the fence (previously in-house working with an outsourced and now outsourced working with in-house marketers). And how can outsourced and in-house marketers work best together? In my experiences, working with in-house marketers has been greatly positive. Absolutely!
  • VERTICAL RESPONSE  |  FRIDAY, MAY 20, 2016
    [Work] Working Capital For Your Business
    It’s no secret that businesses need working capital to operate. The post Working Capital For Your Business appeared first on Vertical Response Blog. But selecting the right type of small business funding can be daunting. How is a revolving line of credit different from a small business credit card? All rights reserved.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 4, 2014
    [Work] The Problem with LinkedIn InMails – They Often Don’t Work
    “Linkedin InMails come back undelivered WAY too often” says the marketing expert Jeff Ogden of Find New Customers , who’s won the SLMA award three years in a row, and is about to get a prestigious award later this month. Ignoring good marketing advice is like sticking your head in the sand. Why don’t you connect to me too?
  • HUBSPOT  |  WEDNESDAY, JULY 17, 2013
    [Work] Your Traditional Marketing Tactics Don't Work on Millennials: Here's How to Adjust
    When it comes to your direct mail strategy, here’s the thing; it’s not working. Work hard to include them in the conversation. Let''s level. Are Millennials just tablet-toting whiners living in their parents'' basements? In short, no. Of course not. Now that matters, and so does knowing how we can communicate with them. said Halligan.
  • HUBSPOT  |  WEDNESDAY, AUGUST 12, 2015
    [Work] The History of Happy Hour: Inside the Popular Post-Work Tradition
    For many, it's considered the best hour, as it's tied directly to the triumphant feeling you get when you realize that the work day is, in fact, over. During this debate, Carter "tied the '$50 martini lunch' to Republican tax laws that subsidized the pleasures of the privileged few with the taxes of hard-working folk.". Ah, happy hour.
  • SYNECORE  |  FRIDAY, OCTOBER 19, 2012
    [Work] #MarketingTechMin - Content Marketing Works for Small Business
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Work] How the Internet Works: An Explanation Even Non-Techies Can Understand
    As modern online marketers who are totally in tune with everything that happens on the world wide web, we should -- undoubtedly -- be able to teach others how all of this “internet" stuff works. Unfortunately, packet-switching technology alone can''t explain how the entire internet works. Challenge accepted, Schmidtty. M.I.T.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 16, 2011
    [Work] Simple Works Well in SEO
    Image by Niels Linneberg via Flickr. Search engine optimization (SEO) is not an easy task. Well, enough small business people and wannabe consultants have found out the hard way that SEO is a b*^%t. There is no other way to put it. The rules change regularly and no one is willing to give up secrets they may have. Here, take a look for yourself.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 5, 2014
    [Work] How Do You Work Content Into Your Marketing Mix? [New benchmark report]
    How Do You Work Content Into Your Marketing Mix? by Amanda Batista | Tweet this There are a lot of great surveys and reports about the state of content marketing out there (props Content Marketing Institute/MarketingProfs and Demand Gen Report ). How modern marketers use other people’s content. The Use of Third Party Content.
  • CONTENTLY  |  MONDAY, JUNE 20, 2016
    [Work] This Content Campaign Increased Applications to Work at GE by 800 Percent
    The spots follow Owen as he tries to explain his new cool new job developing breakthrough code as a GE engineer to his befuddled friends and family, who think that he’s going to go work on a train or live a life of manual labor. “[It’s] increased applications to work at GE eightfold,” Boff said.
  • CHRIS KOCH  |  MONDAY, JUNE 9, 2014
    [Work] The Worst Source of Work Conflict
    First, I worked in small companies for my entire career leading up to 2012, when I joined SAP, which is a huge company, and like any huge company, has its share of bureaucracy that was absent from my previous workplaces. But after two-and-a-half years working here, I’ve decided that both of those assumptions are completely wrong.
  • MODERN B2B MARKETING  |  MONDAY, MAY 4, 2015
    [Work] Say Goodbye to Endless Procedures in Your Marketing! 2 Fresh Approaches to Increasing Work Quality
    Entry and mid-level workers are encouraged to make changes and improvements to their work as they see fit, without fear that the hierarchical system will impede these efforts. People are accountable for their actions, and this mindset resonates throughout the organization, ultimately resulting in higher work quality and attention to detail.
  • 3D2B  |  TUESDAY, JULY 5, 2016
    [Work] 3 Inside Sales Techniques that Work Surprisingly Well
    Magically, it’s there doing your work for you to perfection. According to the Harvard Business Review , more and more sales organizations are shifting their resources from field to inside sales. That’s because inside sales is not only cost effective, but it is also delivering the goods. What was it back in 2000? Twelve seconds. That’s it.
  • HUBSPOT  |  THURSDAY, MAY 15, 2014
    [Work] How Do Conversion Paths Work? [FAQs]
    Imagine, for example, you work at a pet store and have created an ebook on raising a puppy. As a marketer, a big part of your job is to convert qualified website visitors into leads. Simple enough. Ideally, those leads turn into opportunities, who turn into customers and even promoters. Clearly, conversions are a big deal. Voila!
  • HUBSPOT  |  THURSDAY, NOVEMBER 12, 2015
    [Work] How to Be More Productive: Tips & Tools for Boosting Your Performance at Work [Free Ebook]
    Whether it's social media, email, or that conversation two desks down, even the most diligent work can struggle to maintain focus. So how do you find the balance between maximizing your time and working at full intensity? Additionally, you will learn: Best practices for taking breaks while you work.
  • HUBSPOT  |  SATURDAY, AUGUST 9, 2014
    [Work] How Marketing and Sales Can Work Together to Close More Leads
    This is what we mean by S ales and Marketing alignment : when Sales and Marketing work together to improve the process for customer acquisition (lead generation, lead nurturing, lead qualification and sales closing). New marketing technologies have helped automated these processes, but companies still struggle to get them to work properly.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 12, 2015
    [Work] Why Brands Should Consider Working With Travel Bloggers
    Kristen on Google+ | Twitter | Google+ | LinkedIn | Why Brands Should Consider Working With Travel Bloggers by Kristen Matthews - Maximize Social Business. One of my favorite things about blogger outreach as a marketing strategy is thinking outside the box and coming up with creative ways to reach new consumers. Blogger Outreach
  • VOLACCI  |  THURSDAY, DECEMBER 5, 2013
    [Work] Observations From an Intern: Working at a Digital Marketing Agency is Fun
    I''ve wanted to work in digital marketing since I was a junior in college, and now I have my chance to learn what life is like in an agency! These are some of my observations from my first few weeks of working at Volacci. Observation #3: It’s All About Fun. digital marketing , b2b marketing , drupal marketing
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 8, 2012
    [Work] Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi
    Content curation is the concept that we become the “expert filter” for our customers and deliver the best of what the industry has to offer, similar to a museum curator who presents only the best works of art. B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. Full bio follows the post.). Joe Pulizzi. _.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 23, 2008
    [Work] Knowledge work as craft work
    Knowledge work as craft work. Knowledge work takes us back to a world of craft work practices. The "symbolic analysis" that Robert Reich identifies as the essence of knowledge work is designed to create the one-of-a-kind results that characterize craft products. The importance of visibility in craft work.
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