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  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 14, 2013
    [Work] Does Social Selling Really Work?
    Tom has identified the people he'd like to work with. If you're new to social selling, you're probably wondering if it's worth doing. After all, it takes time to build your online brand, search for info about prospects, connect with new people and especially, share your insights. What's he doing? He participates in lots of group discussions.
  • HUBSPOT  |  THURSDAY, MAY 9, 2013
    [Work] 'Being Full of Sh*t Doesn't Work Anymore'
    It’s not to say that advertising doesn’t work. Some ads work extraordinarily well and can do extraordinary things. There’ll always be a case study about a cool ad that really works, but for every one of those, there are thousands that are failures. But being full of s**t doesn’t work anymore. Q. How has the movie done? A.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 11, 2012
    [Work] Working a Trade Show is a Job
    Working a Trade Show is a Job. However, to maximize your investment and opportunities you need to ‘ work’ these events.  Here are a few action items for you to do in preparing for, working and post action plans for working any event. Best Practices for Attending an Industry Conference. Its 1:45pm.  Let me know.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 26, 2013
    [Work] USC Business School predicts Americans will stop working, eating, and having sex by 2015
    Media consumed while at work is not included.” You mean if we counted content consumed during working hours, that number would be even higher? Oh wait … we don’t have time for work any way because we’re going to be playing Farmville and Watching Duck Dynasty 15.5 So between consuming content for 15.5
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    [Work] Twitter Opens Advertising to All: Here's How it Works
    Some paid promotion can be a great complement to your organic inbound marketing efforts, so if you''re new to Twitter ads, we''re going to give you a primer on just how they work. How Twitter''s Self-Service Ads Work. Ready to get your hands dirty with some Twitter advertising? Now''s your chance! Step 3: Review Your Campaign.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 10, 2011
    [Work] When it comes to social media, stop trying to “work the room”
    But based on my experience it seems to work quite well. When we stop trying to “work the room,&# we tend to get the world handed us on a silver platter. By Contributing {grow} Columnist Srinivas Rao. When I look at social media I don’t see a way to lower your cost of marketing, increase ROI, or grow your brand. Second Family.
  • SMALL MANUFACTURER BLOG  |  SUNDAY, FEBRUARY 23, 2014
    [Work] Quick Tip: How Touch to Call Works
    The post Quick Tip: How Touch to Call Works appeared first on Dianna Huff. Recent email from a client: “People on my team want to know why you have our phone number hanging out at the top of our web pages. They think it should be removed.” ” Why do you want your phone number at the top of each page of your website?
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 30, 2015
    [Work] 10 Fantastic Instagram Posts and Why they Work
    Let’s look at ten fantastic Instagram posts, why they work, and how you can use these ideas for […]. Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. 10 Fantastic Instagram Posts and Why they Work by Peg Fitzpatrick - Maximize Social Business.
  • INSIGHTIQ BLOG  |  FRIDAY, FEBRUARY 8, 2013
    [Work] Adult Snow Day: Considerations for Working During a Mega-Storm
    Still, even with the menacing (although mis-named in my opinion) "Nemo" raging down on my home, I am still able to work. The ability to work remotely and to stay connected even during the most treacherous conditions has led to constantly teathered employees. Personally, I am happy that I am still able to get my work done today.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 21, 2013
    [Work] How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More
    CEOs need to look at the economics of competitive market dialogue holistically, with Marketing and Sales working together to walk customers and prospects through the buying cycle as economically as possible. Invest in working smarter. A (relatively) small technology investment will help sales and event professionals work smarter.
  • VOLACCI  |  TUESDAY, JULY 30, 2013
    [Work] Newsletter Series: Subject Lines That Work
    There isn’t a defined set of rules for subject line creation--what works for one campaign may not work for another. Remember, you know your client-base best--your assessment of whether a subject line works or not will probably be spot-on. It also avoids weird cut-offs when a preview of the email is shown. 2. Coyote).
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, DECEMBER 18, 2012
    [Work] Does Playing Santa Work in Selling?
    In short, does playing Santa Claus work in selling? It's not how he works Finally, after months of trying to get in to see one of your hot prospects, the day has arrived. The big meeting is set for early afternoon. Sitting by yourself at lunch, you're planning what to cover in your one hour together. So much to say. So little time!
  • MARKETING EDGE  |  SATURDAY, APRIL 17, 2010
    [Work] PR Pros Does Speaking On Background Work?
    will say, before anyone jumps my case, that sometimes an organization where people have access to media, but are not comfortable being quoted may indicate a very risk averse and stifling place to work. I was worried that all this social media transparency would bring down helpful PR tactics in media relations. That’s a tricky one.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 14, 2013
    [Work] “The Impact Equation” with Chris Brogan of Human Business Works on Marketing Made Simple TV
    Author : Buffer, Inc Website : [link] --> The post “The Impact Equation” with Chris Brogan of Human Business Works on Marketing Made Simple TV appeared first on Fearless Competitor. Buffer. In this show, you will learn: Why goals come first and why you need to be different today.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, AUGUST 14, 2013
    [Work] 2 Elevator Speech Examples - One Works, the Other Doesn't
    His elevator speech sounds like this: “I work with only the best companies in the industry. work closely with their CEO, Terry Gucci. I’m sure you’ve heard of her. There are multitudes of ways to answer the question "What do you do?". Your answer has the power to make or break your opportunity with a potential client. Impressed?
  • MEASURABLE MARKETING  |  WEDNESDAY, JUNE 19, 2013
    [Work] CMS: How It Works
    How does a CMS translates what you write so that it can be automatically transformed into functional HTML for a website when you hit the publish button
  • BLOG MY CALLS  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Work] Conversation Analytics: How it Works
    Step-by-Step: How It Works. Here’s a brief step-by-step of how the process works: - LogMyCalls clients customize their parameters—choosing how many calls they want analyzed each day, week or month. LogMyCalls has spent over 15 months developing the Conversation Analytics engine. All of these metrics are tracked simultaneously.
  • MARKETRI  |  FRIDAY, JANUARY 3, 2014
    [Work] Why Isn’t My B2B Marketing Working?
    Here are the top 10 reasons your B2B marketing is not working: You mistake “collateral” for “marketing”: Inexperienced in-house marketers who don’t have someone to train or guide them accumulate a massive amount of print and online marketing collateral and promotional items. if you are unsure.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 4, 2012
    [Work] Sunday Learning | Why Comp Plans Don’t Work
    Almost all executives believe that compensation plans work – pay more for better performance. There’s a flaw however.  It doesn’t work. But instead, ideas like Self-Direction and Autonomy work. Treat people like people and not like horses (carrots and sticks work for horses, but not people.).
  • MARKETRI  |  THURSDAY, MAY 9, 2013
    [Work] Why B2B Online Marketing Doesn't Work
    Whatever online marketing work you do, it is important that you find a way to align it with your goals. The search engines really look for these and it undoubtedly works very well for businesses of every size. This guest post is courtesy of The Marketing Eye , our partners in the UK. It originally appeared on The Marketing Eye Blog.
  • INBOUND SALES NETWORK  |  TUESDAY, JANUARY 10, 2012
    [Work] Why Inbound Marketing Alone Doesn’t Work
    Having worked with over 100 different companies to assess their lead generation programs and help improve performance, I have seen the whole spectrum. We have had the opportunity to work with companies that are in hot segments (i.e. However, they have had significant investments and are working at adding more great features.
  • BLOG MY CALLS  |  THURSDAY, OCTOBER 24, 2013
    [Work] Does Conversation Analytics Actually Work?
    Does Conversation Analytics actually work? if it works.''. So, does it work? The short answer is, yes, it works really, really well. If you have a smartphone you''ve either used Google''s voice recognition technology (which actually works quite well), or the infamous Siri. So.Does It Work?
  • MODERN B2B MARKETING  |  MONDAY, JULY 13, 2015
    [Work] Here’s How to Create a Modern SEO Strategy That Works
    The days of “weird” and black/grey hat SEO actually working are pretty much over. Sure, it worked for a while, but times they have-a-changed! Author: Nate Dame Let’s get real for a moment. With 61% of B2B buyers starting their research process with a generic web search, the need for effective SEO is clear. Ah-ha! free download?
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 4, 2014
    [Work] The Problem with LinkedIn InMails – They Often Don’t Work
    “Linkedin InMails come back undelivered WAY too often” says the marketing expert Jeff Ogden of Find New Customers , who’s won the SLMA award three years in a row, and is about to get a prestigious award later this month. Ignoring good marketing advice is like sticking your head in the sand. Why don’t you connect to me too?
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 4, 2012
    [Work] 5 Tips To Create A Sales Call Center That Works
    The Training should be standardized, not like the old school methodology “Every Salesperson uses their own techniques that work best” which basically means you did not invest in Training properly. Sales and marketing are really just 2 sides of the same coin. Yin and Yang. Push and Pull. And in many ways, they are becoming more and more alike.
  • E-LIGN  |  WEDNESDAY, AUGUST 7, 2013
    [Work] 10 KPIs to Prove Your Inbound Marketing is Working
    The post 10 KPIs to Prove Your Inbound Marketing is Working appeared first on Elign Marketing. Once you have planned your business objectives, allocated a budget, developed your inbound marketing strategy , and executed your strategy, you need to figure out what all of those actives are generating. Avoid Vanity Metrics. Incremental Sales.
  • THE POINT  |  THURSDAY, MARCH 29, 2012
    [Work] 3 Ways to Make Your Corporate Blog’s Sidebar Work Harder
    Start with a prominent headline (“Subscribe” works just fine) and consider descriptive selling copy that “sells” the various options: “Get instant notice of our new posts by following this blog through RSS or Twitter, or become an email subscriber and receive a convenient monthly summary of new content in your inbox. Download Now.
  • INTEGRATED B2B  |  WEDNESDAY, NOVEMBER 12, 2014
    [Work] Which channels work for B2B lead generation?
    The post Which channels work for B2B lead generation? Choosing which channels to bet on is something that, quite literally, keeps many marketing and communication professionals awake at night. Statistically significant or not, the results back up some of the observations we’ve made over the past few years. See  the full survey.
  • INBOUND SALES NETWORK  |  TUESDAY, FEBRUARY 28, 2012
    [Work] Does Pinterest Work for B2B Companies?
    But does it work for companies that sell to other businesses? In reality it does work, due to its massive user base. Remember to follow Pinterest’s terms and conditions, but a best of collection has proven to work well. As is often the case, when anything new and shiny comes out there is a race to use it and be the first.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 7, 2014
    [Work] B2B Marketers Going Beyond Buyer Personas, Working with Sales
    The need for marketing to work with sales is more important than ever. Sales and marketing must work together, analyze data and research the sales cycle, and master the art of providing the right materials and information at the right time. Contact New Incite today. Marketing Soapbox b2b marketing persona sales
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Work] Web Design 101: How HTML, CSS, and JavaScript Work
    Ever wondered how computer programming works, but haven''t done anything more complicated on the web than upload a photo to Facebook? Markup languages work in the same way as you just did when you labeled those content types, except they use code to do it -- specifically, they use HTML tags, also known as "elements." But you can!
  • NUSPARK  |  SUNDAY, APRIL 29, 2012
    [Work] How Labels works in Google Adwords; benefits of the new feature
    The new feature allows you to organize campaigns, ad groups, ads, and keywords by label classifications, so that you can see what types of categories work better than others. At this early stage, you really want to think about how you can use this feature. It speaks to search intent, and how users search for solutions via the purchase cycle.
  • HUBSPOT  |  FRIDAY, FEBRUARY 14, 2014
    [Work] Why Ghostwriting Thought Leadership Content Doesn't Work
    The term "thought leadership" has been thrown around a lot lately, often tacked on to industry articles without any consideration as to whether the ideas presented are actually. leadership-worthy. Unfortunately, what should be thought-provoking posts have proven to be simply buzzword-laden pieces of content. Here''s why. Experience. Credibility.
  • WRITING ON THE WEB  |  THURSDAY, JULY 29, 2010
    [Work] How to Make Social Proof Work Online
    Do some client recommendations work better than others? Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. We’re even less influenced when we don’t know the person, can’t imagine them, but we we are at least provided with a story.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Work] How to Create a Collaborative Work Environment [Infographic]
    Whiteboards, screwdrivers, wires, and scraps from rubber tires all live as one in the Google Garage. What's the Google Garage, you ask? It's a "commons where Googlers can come together from across the company and learn, create, and make," says program manager Mamie Rheingold. Put simply, it's a playground for collaboration and innovation.
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Work] 7 Hot Apps That Will Skyrocket Your Productivity at Work
    Once tasks are created, you can group them into projects, and invite team members so that they can brainstorm, assign subtasks, and work toward accomplishing their goals. This post originally appeared on Insiders , a section of Inbound Hub. For more content like this, subscribe to Insiders. In due time, she picked it up. Scorsese. It''s not.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 23, 2013
    [Work] The Psychology of Color & Marketing – What Actually Works?
    The post The Psychology of Color & Marketing – What Actually Works? How do the colors red or purple make you feel? Excited, sophisticated? Hunches behind the psychology of color in marketing have been long-standing and intriguing, but are they actually true? Let’s find out: Color & Branding. Bottom line? Is red the magic color?
  • HUBSPOT  |  WEDNESDAY, JULY 15, 2015
    [Work] Why Individuals Slack Off When They're Working on a Team
    Whether it was a baseball team when you were growing up, a team of volunteers working to clean up a local community, or a marketing team working to support your sales department -- it's likely that you've experienced the feeling of strength in numbers. The larger the project, the less likely individuals will be noticed for their work.
  • INBOUND SALES NETWORK  |  FRIDAY, JUNE 1, 2012
    [Work] Does Social Selling Really Work in B2B?
    Therefore, the pertinent question becomes “Does Social Selling Really Work?” All of these aspects work hand in hand and play a key role in your day-to-day sales process. Today`s big buzzwords are anything to do with social media. It was only a matter of time before “Social Selling” become the next hottest term.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 17, 2011
    [Work] Social networking for business benefits, YES it works!
    Social networking for business — it WORKS! Why am I waving my fist in the air?  You will just have to click on the video to see! I’m just not much of a video guy but hey, I’m trying!  What is your best social networking story? Would you share an experience in the comment section?
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Work] Shameless Marketing Tactics That Totally Work [Infographic]
    We've all done it. You know, used that shameless little marketing tactic that catches the attention of your audience and gets them clicking because, well, they just can't help it. Admit it. Or don't -- you know who you are. Last month we wrote about 7 of the most shameless tactics marketers use to lure their audiences. Visualizing them! Am I right?
  • VIDYARD  |  THURSDAY, SEPTEMBER 18, 2014
    [Work] 6 Tips for Working With a Video Production Company
    Even for savvy marketers, it isn’t necessarily easy to seek out a video production company that’s exactly right for you or your brand, and if you haven’t worked with a third-party on video before you might be wondering what it’s like. Look for video work that you wish you made. Understand the Purpose of your video.
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 17, 2013
    [Work] B2B Marketing Survey Says Email and Twitter Work
    A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. And, there are those of us who know that social media works, but the fact is few B2B marketers have succeeded in implementing social media successfully.
  • EB2BLEADS  |  THURSDAY, JANUARY 5, 2012
    [Work] How Blogging For Lead Generation Works
    In the early days blogs were looked upon as silly, however early adopters learned to turn them into tools for search engine marketing. Now though, blogs have become much more than that. Blogs are an outlet for creativity and a place where you can influence people. You can even build thought leadership and your brand around them. What Is A Blog.
  • JUNTA 42  |  WEDNESDAY, MARCH 4, 2015
    [Work] New Content Marketing Research for Manufacturers: Are You Focused on What’s Working?
    But here’s the kicker: In many cases, there’s disconnect between what they are doing and what works. Find your single version of the truth so everyone working on content marketing is focused on the same goals. What content marketing initiatives are they working on? Let’s take a look. SUGGESTION: Measurement is a huge challenge.
  • TRADESMEN INSIGHTS  |  THURSDAY, MAY 1, 2014
    [Work] Working With An Agency: Scheduling and Deadlines
    No two projects that we work on at Sonnhalter are the same. Clients and agencies work together as one team and have the same goals in mind. Uncategorized agency services deadline project management project scheduling Robin Heike schedule working with an agency By Robin Heike, Production Foreman, Sonnhalter.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 1, 2013
    [Work] Celebrate Labor Day, Sans Labor: 3 Ways Marketing Automation Helps You Work Smarter, Not Harder
    Here are 3 ways automation technology helps you work around different global holidays to present united, engaging communications that help you keep your reporting burning strong — even while you’re watching the embers of the season’s last campfire burn out. 1. by Amanda Batista | Tweet this Today the U.S. According to the U.S
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, JULY 13, 2011
    [Work] One Way Smart B2B Marketers Work Backwards
    Smart marketers work backwards. B2B Marketing Needs Impressive Stuff Like This. Companies invest considerable time and effort in securing and preparing for public events, industry seminars, keynote addresses, webinars and roundtable discussions.
  • THE FORWARD OBSERVER  |  TUESDAY, AUGUST 19, 2014
    [Work] How To Make Your B2B Marketing Content Work Harder (And Smarter)
    For this content marketing-assisted sales approach to work effectively, however, the content needs to synch up with where the buyer is in their research or “buyer’s journey.”. That way you’ll be better able to determine if the content will work hard (and smart). To know, follow the buyer''s journey. Awareness. Slow down! 2. Decision.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 29, 2013
    [Work] You Know You Work in PR When…
    You Know You Work in PR When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Megan Ziman 1. You tell people that PR stands for “Public Relations,” but they have no idea what you do. 2. So you make an awkward joke about having a “BS” in PR. 3. ” 4.
  • HUBSPOT  |  THURSDAY, NOVEMBER 13, 2014
    [Work] Why Work Emails Can Create Tension in the Office [Infographic]
    The freedom -- and the obligation -- to be on email at work all day is a blessing and a curse. On the one hand, if you have a question for Joe in HR, you can usually expect him to have read your email within the next hour or two. Whether he responds is another story.). Email is then a distraction, welcome or not. The abuse of reply-all?
  • HUBSPOT  |  TUESDAY, JULY 16, 2013
    [Work] Is Apple Working on Ad-Free TV?
    Apple is working on a TV service that would let people pay a little extra and be able to skip ads, according to a new report from Jessica Lessin , a former Wall Street Journal reporter. Moreover, everyone who works in this industry knows this. It will take a huge amount of work to wean the TV industry off the advertising model.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Work] Should Marketing and IT Departments Work Together?
    The reality is working with or without IT, marketers are doing tactical things with e-mails,website analytics, lead generation, etc. When was the last time you and your IT department willingly collaborated on a project? The truth is, probably never. Technology now underpins and shapes the entire customer experience.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, NOVEMBER 9, 2011
    [Work] Lessons from a B2B Summit Coach: Five Steps to Cut through the Noise, Turn off the Hype and Create a B2B Social Media Program that Works
    And, if you want to learn more about how to make social media drive real opportunity for your organization, I strongly recommend you subscribe to the MarketingExperiments Blog which reports the latest from real-world marketers on what works – and what doesn’t – in social media, email marketing, content strategy and more. Know your audience.
  • HUBSPOT  |  MONDAY, JUNE 17, 2013
    [Work] 9 Insider Tips for Native Advertising That Actually Works
    The reason native works is because the advertising is treated as a unit of content on the platform where it lives," is how John Battelle, CEO of Federated Media, explains the appeal of native ads. If you work in inbound marketing, chances are you’re doing some native advertising or at least thinking about it. What Works. Lesson?
  • SYNECORE  |  THURSDAY, OCTOBER 4, 2012
    [Work] Why Online Content Marketing Works
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 11, 2015
    [Work] Highspot Sales Enablement Helps Sales People Find Content and Marketers Measure What Works
    It has now redefined its core mission as improving results by showing which content is working. “Sales enablement” is something of a catch-all term for a wide range of solutions that help sales people do their jobs better. When Highspot was founded in 2012, it focused on better content discovery for sales people.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 5, 2011
    [Work] Overwhelmed by Blogging? Three Tips to Make it Work!
    A superb Community Week Guest Video Post from Erica Allison! If you’re just starting out with blogging and feeling overwhelmed, this video is a MUST! Erica Allison is the president of Allison Development Group and she shares her personal experience as a small business owner who has a blog for business purposes. great post! 
  • SALES LEAD INSIGHTS  |  SUNDAY, JANUARY 16, 2011
    [Work] Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work
    To quickly get up to speed on BtoB marketing automation and the benefits it may bring your company—and to learn about some fast, easy and affordable ways to put it to work—please join us for this Executive Breakfast Briefing: What BtoB marketing Automation is all about, and why you should care. Westin Waltham Boston. Can’t make it?
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 13, 2014
    [Work] 2013 Marketing Survey Results: What Worked Best?
    In business, as in life, we often tend to find our best paths forward by looking to the past – by taking stock of what we’ve done previously, of what has and hasn’t worked, and charting a course accordingly. Clearly, marketers are investing in what works. The post 2013 Marketing Survey Results: What Worked Best? license.
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 2, 2009
    [Work] How employers save time and money with Get Back to Work Faster candidates
    Readers of this blog know that I’m doing Get Back to Work Faster with Jill Konrath.    Jill’s book will be out in soft cover in the Fall, but it’s been downloaded well over 4,000 times already.  As a result, lots of people are knowledgeable in Get Back to Work Faster. Tags: Get Back to Work Faster Lots of time.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, MAY 11, 2011
    [Work] IT and Marketing: Are They Working Together? (Part 1 of 6)
    Will Business Technology Teams Answer the Call?" In this first installment, we explore the overall premise that IT and Marketing should work together to address the changing marketing landscape. Welcome to the first installation of a 6-part series on exploring the importance of unity between IT and Marketing.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 1, 2014
    [Work] B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together
    For marketing to do this, some math will be required, working backwards from sales: What is your company or division''s revenue goal ? If marketing and sales sit together at work, it boosts communication dramatically. Artillery B2B Marketing Blog > The Forward Observer. Here''s how to make peace between the two and boost revenues.
  • HUBSPOT  |  WEDNESDAY, APRIL 8, 2015
    [Work] Working Remotely? Try These 27 Tools for Better Communication, Collaboration & Organization
    One of the best parts about being in marketing is that most of us can work anywhere and everywhere -- as long as we have an internet connection, it''s relatively easy for us to get most our day-to-day work done. Another project management tool primarily for developers that allows you to assign and track work. messy. 11) Trello.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 20, 2015
    [Work] How I Work with Jeff Ogden of Find New Customers
    Matt Heinz of Heinz Marketing.contacted me about his How I Work series and he asked me to answer a series of questions. Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. That process really works and I recommend it highly.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 10, 2014
    [Work] If you’re looking for job, read Get Back to Work Faster
    Get Back to Work Faster. You have to register for the Sales Lead Management Association , but it’s free and you vote for up to three, Either link works. Get Back to Work Faster  was written some time ago and Jill’s no longer selling it. Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award.
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 1, 2011
    [Work] Does Groupon Work for Your Business?
    Work out your own costs and figure out just how much it is costing you to acquire those customers and then compare it to other marketing channels The attraction of huge numbers of customers from collective buying sites, such as Groupon , can be hard to resist for most small businesses. But is it a good idea for your business? Clearly.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Work] The Right Way to Answer a Work Email
    If you find yourself writing a paragraph that''s more than three sentences long, you''re creating more work for yourself and your recipient than is necessary. 3) Let the most knowledgeable person reply first. Click to tweet: The Right Way to Answer a Work Email - [link] by @DianaUrban at @HubSpot. It''s hard to read emotions in emails.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Work] How to Work More Effectively With Global Teammates
    According to a recent Economist report , 78% of us work or have recently worked in a global team. And as more of us start to work in global teams, we start to run into unexpected problems. When you’re working in a global team, chances are you’re working with colleagues in different time zones than you. miles).
  • WRITTENT  |  THURSDAY, JULY 4, 2013
    [Work] 7 Effective Call-to-Action Examples and Why They Work
    What CTAs have worked well for you? If you’re trying to get more leads and sales from your website and blog, the first thing to consider is your calls-to-action. So, what is a CTA, exactly? That’s why calls-to-action can be used in more places than just your website. They should also be employed in your: blog. social media. email blasts.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 12, 2013
    [Work] How Lead Scoring and Nurturing Work Together
    The post How Lead Scoring and Nurturing Work Together appeared first on Marketing Action Blog - Act-On. Any outreach strategy can be overdone, including nurturing. Lead scoring can help. What’s lead scoring? Attending a webinar could be an indication of strong interest or intent in your industry; if so it should get a high score. Actions.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 23, 2011
    [Work] Make Lead Nurturing Work For You
    Without it prospects that are not ready to purchase now or in the immediate future are more likely going to fall off the sales grid and choose another company to work with. good lead nurture campaign has many components but the top four are Organization , Consistency , Segmented Database , and Content. Content – Content is the key! —-.
  • HUBSPOT  |  THURSDAY, AUGUST 15, 2013
    [Work] How Effective Conversion Paths Work [Cartoon]
    But your work isn’t done just yet! I’m a sucker for a creative metaphor. love taking a complex idea, dismantling it, and then conveying it a form that’s much easier to digest. Sort of like explaining advanced inbound marketing concepts to my parents through a series of exaggerated hand motions and funnel-like gestures. See what I did there?
  • NUSPARK  |  FRIDAY, JULY 2, 2010
    [Work] Banner Ads Work; Really
    As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. However, any preconceived opinions on this medium needs [.].
  • SAZBEAN  |  TUESDAY, MAY 14, 2013
    [Work] Facebook Works for B2B Too
    by Dennis Yu The post Facebook Works for B2B Too appeared first on Sazbean. facebook engancha (Photo credit: Wikipedia) As a Business-to-Business (B2B) company, you may feel like you have to uphold a very professional image, so Facebook doesn’t make sense for you. What about you? We all know the B2B sales cycle is long.
  • HUBSPOT  |  FRIDAY, OCTOBER 18, 2013
    [Work] Why Your PR Isn't Working (and How to Fix It)
    And yet, I think the heart of the problem has less to do with the age-old argument of whether press releases work or not, and more to do with the need for a seismic shift in how we think about media relations. Write a press release. Hired a new executive? Write a press release. Painted a wall in your office? Shipped a teeny tiny feature?
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 22, 2013
    [Work] 5 Reasons Why Your Inbound Marketing Isn’t Working
    Here are some reasons why your inbound strategy may not be working and ways that you can really amp up the volume: 1. Inbound works by canvasing the internet with content in the hopes people will find you. It’s far more likely that they assign this exercise to someone working for them. At first, things are going great!
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 8, 2013
    [Work] How to Make Google Work for You: 3 Tips for Inside Sales Reps
    My mother told me that she had a similar job when she worked at a law firm in Boston after college. couple weeks ago I was telling a friend of mine, who also works in technology sales, about an issue I kept coming across while searching for the direct line for someone I was prospecting. they seemed understand what I was saying.
  • HUBSPOT  |  TUESDAY, JULY 28, 2015
    [Work] Type A vs. Type B: Does Personality Type Matter at Work?
    While the Type A or Type B labels can apply in all areas of life, people often use them to describe working and collaboration style. Despite both erring on the side of Type B, the steady person and the influential person still sound like they'd have very different personality types, working styles, and collaboration styles.
  • MARKETING ACTION  |  TUESDAY, JANUARY 6, 2015
    [Work] Why Social Selling is Like Dating: How to Find a Relationship that Works
    But that rarely works out (at least, it never worked out for me). That is a dialing-for-dollars mentality and it doesn’t seem to be working anymore. Check out Act-On’s free toolk it : The post Why Social Selling is Like Dating: How to Find a Relationship that Works appeared first on Marketing Action Blog - Act-On.
  • HUBSPOT  |  SUNDAY, MAY 17, 2015
    [Work] Why Workshops Work: The Secret to Selling Long-Lasting Retainers
    You’ve been working to sell a prospective client on a retainer for months. They’re not quite sure how this will work within their current structure. With a workshop, you can learn about the client’s business and begin the strategic work faster, which will lead to quicker results (more leads and sales) for the client. Great!
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 28, 2013
    [Work] Re-Inventing Organizations: Taking “Mad Men” into the 21st Century
    Yet, how much has the Internet, mobile devices, and social networks impacted how today’s business organizations are structured or how work gets done?  Otherwise, the organizations we run or work for will go the way of the 2 martini and smoke-filled lunch.  Photo credit: Wikipedia. Redefine the role of managemen t.  Empower employees. 
  • LEADERSHIP  |  TUESDAY, JULY 30, 2013
    [Work] 7 Tactics that Are Working for B2B Lead Generation Today
    Every successful brand in the world has been built on the strong foundation of a proven process, a formula that works. And yet, there are certain time-tested methods that we still need to use because we know they will work. Here is a quick list of the B2B lead generation tactics that are working today. Fascinating.
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 21, 2010
    [Work] Search Marketing Must Be Working For Small Businesses
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Search Marketing Must Be Working For Small Businesses Small businesses must have been listening when it came to PSEO. The average number of key words purchased was also up.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 27, 2010
    [Work] Gobbledy-Gook Words Don’t Work
    This is a real company, believe it or not. They’re a West Coast technology firm that sells computer storage technology. Here’s how they describe their company on Linkedin. ABC Corp is not their real name.). ABC Corp is the premier storage system for scalable Linux clusters. Oh my God! What an abortion. You have a problem. Simplify.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 12, 2012
    [Work] Social Selling Tactics that Work – Recap
    In this event, attendees discussed: - Social selling tips and tactics that are proven to work. “Social” anything is the hot topic in every industry and sales is no exception. Social selling is here and it can pay enormous dividends for sales teams looking to hit and exceed their sales quotas. For Social selling success stories.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 12, 2012
    [Work] Social Selling Tactics that Work – Recap
    In this event, attendees discussed: - Social selling tips and tactics that are proven to work. “Social” anything is the hot topic in every industry and sales is no exception. Social selling is here and it can pay enormous dividends for sales teams looking to hit and exceed their sales quotas. For Social selling success stories.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 25, 2014
    [Work] Accessibility at All Levels is Essential to a Healthy Sales Work Culture
    Of course it''s a continual work in progress, but I feel like I''ve mostly stuck to the expectations I''ve set for myself. One thing that nearly all the managers I''ve worked with over years would say is that they wish they could have carved out more time in their day. So, how accessible are you?
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 12, 2014
    [Work] 3 Simple Ways to Make Email Marketing Work for You
    No matter what your business, email marketing can work for you. ” The return on investment is one of the main reasons so many businesses turn to email marketing , but how can you make it work for your business? How does email marketing work for you? It reaches lots of people and can bring in sales/donations very quickly.”
  • CONTENT MARKETING TODAY  |  FRIDAY, SEPTEMBER 25, 2009
    [Work] 6 Secrets to Making Online Video Work for Small Business
    Just like any other potentially powerful tool, video will work for you only if you learn how to use it right. Kathy Saenz of Neighborhood America Shares What It Takes to Make Video an Effective Content Marketing Tool. Even a micro business can use video effectively to communicate with its customers online. Be concise.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, JUNE 30, 2011
    [Work] The One Reason Your PPC Campaign Isn’t Working
    The One Reason Your PPC Campaign Isn't Working. The response I typically hear, however is, "We tried PPC but it didn't work. What works for one campaign may not work for another. "I love proving myself wrong," says Pauline. It's very natural to say, 'That won't work.' Tweet July, 2011. Published by Dianna Huff.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Work] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    Employees at B2B companies know that LinkedIn is the B2B network. It can meet a host of individual and business objectives such as increasing awareness, enhancing SEO, driving website traffic, dripping on prospects and lead generation. asked him what it was. His answer? It’s kind of a digital rolodex that connects people. What do you stand for?
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 11, 2014
    [Work] Great work with Find New Customers client Mintigo yesterday
    Yesterday, I was working with their content marketing expert, Sophia Wong.  I told Sophia about the Salesforce.com blog post publishing on October 20th called “ The Importance of Attitude.” Soon she emailed me that my advice worked and their infographic published at VentureBeat.   The DNA of Salesforce Users.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 27, 2015
    [Work] How to Network Successfully on Google Plus. Are You Networking or is it not Working?
    Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. Are You Networking or is it not Working? Networking on social media is a crucial element of success. Enter networking! Peg is a social media strategist, writer, and speaker. Social media is her passion. And her job.
  • HUBSPOT  |  TUESDAY, JUNE 25, 2013
    [Work] Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better
    We caught up with Pappas to talk about what’s going on at YouTube and get some tips on how brands can best work with the platform. Miniature video has been in the news a lot lately, thanks to Twitter’s Vine app where you make six-second movies, and Instagram’s new 15-second video feature. But the channel didn’t get much traction.”.
  • HUBSPOT  |  THURSDAY, JUNE 20, 2013
    [Work] Why the Inverted Pyramid Doesn't Work for Business Blogs
    Here’s why the inverted pyramid doesn''t work for marketers. Why doesn’t the inverted pyramid work for online marketing content? Here are just a few that work well on business blogs (complete with some semi-funky names we came up with): The Pyramid : This is a step-by-step guide that shows you how to complete a task.
  • INBLURBS  |  MONDAY, MARCH 14, 2011
    [Work] Inbound marketing or think globally and work locally
    Most companies think to get customers from all over the world but miss to focus on their local area, which is much easier than to try to get customers form the other side of the world. The best and easiest way is to get your Google Places listing first. This is very easy and a great point to start your local marketing! Do you know Groupon ?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 31, 2010
    [Work] Small business? THIS is how to work the social web!
    We make everything here locally (mostly in-house), the cost of goods is high and selling wholesale is not very beneficial to the bottom line.  My hope is that if someone discovers my work in a big box store, they are curious to know more about me.  Instead, my work is an ongoing study in optimism and its cumulative effects on life.
  • HUBSPOT  |  TUESDAY, DECEMBER 14, 2010
    [Work] 9 Reasons Why Your Social Media Strategy Isn’t Working
    If this feeling sounds familiar to you, here are some reasons why your social media strategy might not be working for your business. 1. Social media is the hottest way businesses are reaching out to potential customers. And there are so many options, from Facebook , to Twitter , to LinkedIn , to YouTube, and the list goes on and on.
  • HUBSPOT  |  WEDNESDAY, JULY 8, 2015
    [Work] Should You Strive for Work/Life Balance? The History of the Personal & Professional Divide
    It’s the self-help topic du jour: achieving “work/life" balance. Implementing them could yield you a happier, more fulfilling life -- both in terms of your work life and your life. Work/life" balance implies that your work (your job or your career) and your life (your being or your existence) are on par with each other.
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