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  • HUBSPOT  |  TUESDAY, APRIL 24, 2012
    [Work] How Google Search Works, In a Nutshell
    Unless you're an SEO expert , it's no surprise if you're mystified by the inner-workings of Google search. Yesterday, Google's head of web spam, Matt Cutts, published a video on the GoogleWebmasterHelp YouTube channel called "How does Google search work?" How on Earth does Google decide how to rank the pages on your website? Right?"
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 10, 2013
    [Work] How To Put Twitter Lead Generation Cards To Work With Marketing Automation
    How To Put Twitter Lead Generation Cards To Work With Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Joel Rothman | Tweet this. Twitter recently announced an addition to its suite of Twitter Cards called Lead Generation Cards. It’s a very streamlined process. Email address.
  • E-QUIP  |  TUESDAY, JUNE 7, 2011
    [Work] E-Quip Blog: Why Incentives Don't Work
    Why Incentives Dont Work. Being rewarded in accordance with how well you perform your work hardly seems a debatable matter. This same study discovered that incentives do work for menial tasks, but not for those requiring cognitive skill. Perhaps it has more to do with how incentives are applied than whether they can work.
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, AUGUST 14, 2011
    [Work] Take the Grunt Work Out of Monitoring Social Media with mBlast
    It automates a lot of the grunt work associated with PR and marketing. Tweet In the old days, monitoring the media meant you’d read various print and trade publications (which usually were a finite number) and get to know reporters and editors. You met these people at trade shows or they’d come to your facility if they were in the area.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 2, 2012
    [Work] 3 Reasons Why Your Paid, Owned & Earned Media Don’t Work Together
    As far as buckets go, the paid, owned, earned media model was convenient and worked well enough. Reasons Why Your Paid, Owned & Earned Media Don’t Work Together is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But things are different today. The argument is that media are already blending.
  • SOCIAL MARKETING FORUM  |  THURSDAY, MAY 26, 2011
    [Work] Corporate Networking: That was then this is Now
    Social networking, remote working and collaboration are putting a whole new spin on corporate networking. Opinion BT collaboration remote working social media Social networking
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 27, 2010
    [Work] Gobbledy-Gook Words Don’t Work
    This is a real company, believe it or not. They’re a West Coast technology firm that sells computer storage technology. Here’s how they describe their company on Linkedin. ABC Corp is not their real name.). ABC Corp is the premier storage system for scalable Linux clusters. Oh my God! What an abortion. You have a problem. Simplify.
  • WRITING ON THE WEB  |  MONDAY, MARCH 24, 2014
    [Work] Creative Work, Blogging, Writing and Resistance
    Everyone encounters resistance when it comes to blogging, writing, and creative work. When it comes to doing work – putting words on the page… or electrons on a screen – you can’t escape getting stuck. Work requires you to actually do something. Resistance aims to stop us from doing our work.
  • SYNECORE  |  THURSDAY, OCTOBER 4, 2012
    [Work] Why Online Content Marketing Works
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 16, 2010
    [Work] What’s Really Working in BtoB Lead Generation Today
    Jeff Ogden, the Fearless Competitor, is President of Fun and Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&#
  • ENGAGE  |  THURSDAY, NOVEMBER 1, 2012
    [Work] 5 Ways to Create More Content Without Creating More Work
    These same innovations have also changed how those of us who create content work. Murray and Blose shared tried-and-true ideas for getting more from your content without creating a ton of additional work at the Construction Writers Association annual conference on October 23. Make existing assets work for you. People love lists.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 26, 2012
    [Work] How B2B Companies Can Know If Their Trade Show Marketing Works
    Artillery B2B Marketing Blog > The Forward Observer B2B companies who measure their trade show ROI are able to increase the effectiveness of their marketing investment and determine which shows are working. And which aren’t. For many companies, trade show marketing is driven by one the most powerful forces on the planet: inertia.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Work] 6 Ways to Make Guerrilla Marketing Work For You
    Want to make a busy New Yorker stop and pay attention on their way to work in the morning? Ways to Make Guerrilla Marketing Work For You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But while these campaigns do tend to be inexpensive, they also require a big imagination. Interested?
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 7, 2012
    [Work] Analytics at Work in the Ever-changing World of TV
    You don’t have to miss a game if you’re traveling for work. Television used to be simple. Your TV was connected to a cable and you received a certain amount of channels that were paid for in advance. These channels brought you a variety of shows. Although this setup was simple, it was far from being tailored to the consumer.
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 1, 2011
    [Work] Does Groupon Work for Your Business?
    Work out your own costs and figure out just how much it is costing you to acquire those customers and then compare it to other marketing channels The attraction of huge numbers of customers from collective buying sites, such as Groupon , can be hard to resist for most small businesses. But is it a good idea for your business? Clearly.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 2, 2014
    [Work] Advice for Job-Seekers – Go Beyond the Resume!
    By the way, I invite you to check out the book, Get Back to Work Faster , which is now a FREE PDF.). Get Back to Work Faster was written by a top sales expert (I don’t mention her name because I don’t want her to think I’m taking advantage of her name) and profiles yours truly. Forget the resume and keep working!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Work] Frustrating Favor Requests: Freelance Doesn’t Mean “Free”
    few months back, I read a LinkedIn Influencer post by my  friend Ann Handley about pursuing “passion projects,” and why you should consider lending your professional expertise to a cause you deeply care about. (“ Why You Should Work For Free (Sometimes) ”). Recently, quite a few people have sent me requests to do work for them. don’t.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 8, 2013
    [Work] Returning from Vacation? Organize Your Inside Sales Work Life
    'I can almost guarantee that the hardest days of work for inside sales reps are the first days back from vacation. However, the transition back into work mode can be smooth if you stay organized. After having some time off last week, it was hard to put my mind back into the commuting, working and organizing mode.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 9, 2012
    [Work] Sales Leadership: Work Out Time
    Building sales compensation plans that work. Your Sales Leadership Workout. May 9 & 10, 2012. Atlanta, GA. A Proven Regimen for Getting. Your Sales Organization in Shape   . Build a proactive approach to sales management that creates predictive revenue and a self-managed sales team. . Informative, educational, spot-on”. Inspiring”.
  • NUSPARK  |  SATURDAY, MARCH 10, 2012
    [Work] Is Your Website Working for Lead Generation and Inbound Marketing?
    By studying the page navigation as well as page exit rates, you can make note of which pages aren’t working, and make strategic changes to the page look, content, and navigation, so that the key page becomes a better, more engaged, contribution to your solution story. How’s your website doing? . How do you think it’s doing? Sorry.
  • HUBSPOT  |  FRIDAY, MAY 16, 2014
    [Work] 11 Twitter "Tips" and "Tricks" That Don't Actually Work
    Unfortunately, in the social media marketing space, you''ll find lots "get rich quick" type schemes -- but some of those "tips" and "tricks" people peddle won''t actually work. If you''re looking to get the inside scoop on what works on Twitter -- and what really, really doesn''t -- keep on reading. It doesn''t work. To Twitter!
  • WRITESPARK  |  TUESDAY, JUNE 15, 2010
    [Work] Why the Best Writer is a Busy Writer
    You have a project that is due next week and you need a writer who can start work on it immediately. You finally assign the project to the first writer who says “yes” to the schedule, cross your fingers and hope that person will produce acceptable work. You search for a freelance writer, but so many are busy.
  • WRITESPARK  |  TUESDAY, APRIL 10, 2012
    [Work] Do You Need a Specialty Copywriter?
    instead, I recommend that clients find a writer whose focuses on this kind of work. Additionally, some writers may know how to work with producers on video and podcast scripts, while others may not have the visual and auditory thinking skills required by these projects. These ideas can help your search.
  • B2B MARKETING ONLINE  |  TUESDAY, JUNE 8, 2010
    [Work] Psion - the return.
    Part of the next phase is all about building a plan to get all our employees working on the same exciting strategy, globally. FutureBrand (London) are leading this work for me, and we’re into the early workshop stages. what works and what doesn’t? Tags: IT marketing psion ingenuity working employee engagement
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 31, 2010
    [Work] Small business? THIS is how to work the social web!
    My hope is that if someone discovers my work in a big box store, they are curious to know more about me.  Knock on wood, it’s worked pretty well so far… How has your marketing strategy evolved? I work methodically to optimize my copy for good search engine placement. They’ve come from Chandra Michaels.
  • EMAGAZINE B2B BLOG  |  THURSDAY, AUGUST 23, 2012
    [Work] Working in the Cloud, Walking on Sunshine
    Without revealing too much about my age, I’ve been doing Internet/Web related work since the early 90′s and an active computer user since the late 80′s. While much has changed since then, perhaps the biggest impact on my personal productivity has been the advent of cloud computing. B2B Web Strategy
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, MAY 11, 2011
    [Work] IT and Marketing: Are They Working Together? (Part 1 of 6)
    In this first installment, we explore the overall premise that IT and Marketing should work together to address the changing marketing landscape. Welcome to the first installation of a 6-part series on exploring the importance of unity between IT and Marketing. Will Business Technology Teams Answer the Call?"
  • BLOG MY CALLS  |  FRIDAY, JANUARY 24, 2014
    [Work] The Friday Marketing RANT: One Email Every 3 Months Isn't 'Too Much Work'
    Obviously, each one of these partnerships require just a bit of work. There are only three possible reasons creating an email each quarter is too much work: 1) They''re lying and it isn''t about effort at all. 'This blog post is part of the new Blog.LogMyCalls.com series called the The Friday Marketing Rant. The Story and The Rant.
  • MARKETRI  |  THURSDAY, OCTOBER 4, 2012
    [Work] 4 Ways Inbound and Outbound Marketing Can Work Together
    While inbound marketing has tremendous benefits and a lower cost per lead compared to outbound marketing, I believe the two approaches can work together. People often think of these two marketing approaches as silos, operating as separate entities, but you would be surprised at how perfectly they work together. Not the way I see it!
  • GREAT B2B MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Work] Important Lessons for Working with Channel Partners
    'It can be a compelling proposition to have external companies working for your success without the heavy investments necessary to build, equip, and train an internal sales organization – particularly if you need to reach a broad geographic area. Lesson 1 –Channel partners are in it for themselves. Lesson 2 – Win-win scenarios are crucial.
  • EMAGAZINE B2B BLOG  |  THURSDAY, JUNE 9, 2011
    [Work] Success tips for working with outside writers
    We’ve done much exhortation here on the necessity of developing online content… both for the obvious reason of properly educating your prospective buyers, and the less-obvious reason of content being the most critical element in search engine optimization (SEO).  B2B Web Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 19, 2010
    [Work] 8,000 Twitter followers. Now what?
    I’m a work in progress, but here’s what’s going on with me.  This strategy seems to be working for the time being.   Tags: best practices twitter business relationships work/life balance Something amazing has happened.  I have nearly 8,000 Twitter followers in eight months.  Maybe it will help you too!
  • INBLURBS  |  THURSDAY, MAY 24, 2012
    [Work] How Content Marketing Works For You Too To Get Business Leads? Give to Get
    This marketing system works 100% for any business! Here is how content marketing can work for you to attract new customers to your business like a magnet. The tremendous success of content marketing is the result of giving away valuable information – remarkable content for free to attract people to your business like a magnet. HowTos.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 26, 2013
    [Work] USC Business School predicts Americans will stop working, eating, and having sex by 2015
    Media consumed while at work is not included.” You mean if we counted content consumed during working hours, that number would be even higher? Oh wait … we don’t have time for work any way because we’re going to be playing Farmville and Watching Duck Dynasty 15.5 am NOT making this up. 12 min in shower.
  • WRITESPARK  |  WEDNESDAY, MARCH 2, 2011
    [Work] Your SMEs are tasked with more writing, but should they actually do it?
    If so, how do you work with them to develop good content?  . Content Marketing Sales Materials Working with Writers SME as writer technical copywriter technical marketing writing technical sales materialsThe question becomes: Should SMEs write technical sales materials? Time and workload demands. Lack of writing skill and training.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 2, 2011
    [Work] HOW TO: Manage Your Online Reputation Using SEO
    Some of you may know that I was profiled in the book, Get Back to Work Faster , so I know a bit about managing your online presence. Business relationships Content marketing Demand Generation Fearless Competitor Find New Customers Get Back to Work Faster Job Creation Leadership Management best practices Online PresenceSo good-bye, JK.
  • CONTENT MARKETING TODAY  |  FRIDAY, SEPTEMBER 25, 2009
    [Work] 6 Secrets to Making Online Video Work for Small Business
    Just like any other potentially powerful tool, video will work for you only if you learn how to use it right. Kathy Saenz of Neighborhood America Shares What It Takes to Make Video an Effective Content Marketing Tool. Even a micro business can use video effectively to communicate with its customers online. Be concise.
  • B2B IDEAS @ WORK  |  FRIDAY, OCTOBER 14, 2011
    [Work] Take the guess work out of B2B guest blogging
    Guest blogging, like most things in social media, works best if it’s a two-way process. All of this works to expand your influence and attract more of your marketplace. Guest bloggers who wrote for MLT's Ideas @ Work: B2B Blog Q&A: How do I start a B2B Blog? But you can do better. Mark Schaefer. Viveka von Rosen.
  • MEASURABLE MARKETING  |  WEDNESDAY, JUNE 19, 2013
    [Work] CMS: How It Works
    'How does a CMS translates what you write so that it can be automatically transformed into functional HTML for a website when you hit the publish button
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 5, 2013
    [Work] Social Works for B2B, So Get Over Yourself
    It took a tremendous amount of time and a lot of trial and error to find out what works for Marketo in particular. hear the same thing over and over again: “Your case is unique and you absolutely have no right to give a blanket statement that your strategy works for all B2B marketing.” by Jason Miller It’s never going to stop.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 11, 2011
    [Work] One and done?
    But since I was featured in the book by Jill Konrath, Get Back to Work Faster , I have a vested interest in my out-of-work comrades. Filed under: Demand Generation , Fearless Competitor , Find New Customers , Get Back to Work Faster , Leadership , Leadership Lessons. B2B Demand Generation | My thoughts. Someone is upset.
  • MARKETRI  |  FRIDAY, JANUARY 3, 2014
    [Work] Why Isn’t My B2B Marketing Working?
    Here are the top 10 reasons your B2B marketing is not working: You mistake “collateral” for “marketing”: Inexperienced in-house marketers who don’t have someone to train or guide them accumulate a massive amount of print and online marketing collateral and promotional items. if you are unsure.
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, FEBRUARY 23, 2014
    [Work] Quick Tip: How Touch to Call Works
    The post Quick Tip: How Touch to Call Works appeared first on Dianna Huff. 'Recent email from a client: “People on my team want to know why you have our phone number hanging out at the top of our web pages. They think it should be removed.” ” Why do you want your phone number at the top of each page of your website?
  • THE POINT  |  THURSDAY, MARCH 29, 2012
    [Work] 3 Ways to Make Your Corporate Blog’s Sidebar Work Harder
    Start with a prominent headline (“Subscribe” works just fine) and consider descriptive selling copy that “sells” the various options: “Get instant notice of our new posts by following this blog through RSS or Twitter, or become an email subscriber and receive a convenient monthly summary of new content in your inbox. Download Now.
  • SALES LEAD INSIGHTS  |  SUNDAY, JANUARY 16, 2011
    [Work] Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work
    To quickly get up to speed on BtoB marketing automation and the benefits it may bring your company—and to learn about some fast, easy and affordable ways to put it to work—please join us for this Executive Breakfast Briefing: What BtoB marketing Automation is all about, and why you should care. January 26, 2010 - Boston/Waltham.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 10, 2011
    [Work] When it comes to social media, stop trying to “work the room”
    But based on my experience it seems to work quite well. When we stop trying to “work the room,&# we tend to get the world handed us on a silver platter. By Contributing {grow} Columnist Srinivas Rao. When I look at social media I don’t see a way to lower your cost of marketing, increase ROI, or grow your brand. That’s it. 
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, DECEMBER 18, 2012
    [Work] Does Playing Santa Work in Selling?
    In short, does playing Santa Claus work in selling? It's not how he works Finally, after months of trying to get in to see one of your hot prospects, the day has arrived. The big meeting is set for early afternoon. Sitting by yourself at lunch, you're planning what to cover in your one hour together. So much to say. So little time!
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Work] 7 Facebook Marketing "Tips" and "Tricks" That Don't Actually Work
    But there''s little evidence to support that these "tips" work. Only a few people have seen anecdotal evidence that this works -- and some haven''t seen anything affected at all. If by "building a following", you mean "increasing number of Likes and Followers," this trick works. It''s spammy and probably won''t work, anyway.
  • INBOUND SALES NETWORK  |  TUESDAY, FEBRUARY 28, 2012
    [Work] Does Pinterest Work for B2B Companies?
    But does it work for companies that sell to other businesses? In reality it does work, due to its massive user base. Remember to follow Pinterest’s terms and conditions, but a best of collection has proven to work well. As is often the case, when anything new and shiny comes out there is a race to use it and be the first.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 1, 2009
    [Work] How do I get my boss to understand social media?
    NEWS FLASH: If you are not being supported by your boss and you hope to pressure him/her into supporting your nascent social media initiative through a “grassroots” effort, it’s not going to work. The person who controls the budget and job assignments of the people working on social media is the “sponsor,” in our definition. Follow up.
  • SYNECORE  |  WEDNESDAY, JANUARY 30, 2013
    [Work] Mobile Advertising Works. So Why is Nobody Doing It?
    We don’t need data points to realize that the world is going mobile. New statistics are coming out almost daily evidencing the increased usage of smartphones and tablet computers by today’s consumers. As such, this blog presupposes the reader has accepted that the world, and with it the Internet, is quickly going mobile. And I don’t understand why.
  • INBOUND SALES NETWORK  |  TUESDAY, JANUARY 10, 2012
    [Work] Why Inbound Marketing Alone Doesn’t Work
    Having worked with over 100 different companies to assess their lead generation programs and help improve performance, I have seen the whole spectrum. We have had the opportunity to work with companies that are in hot segments (i.e. However, they have had significant investments and are working at adding more great features.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 15, 2013
    [Work] Is “not provided” something for us to work around?
    You can take steps to work this to its maximum, by creating as many subdomains as you can without driving your customers crazy, and by squirreling away all the data each day so that you end up collecting data on many more than 2,000 keywords for your site. But I suspect that it will be hard to keep the old game working.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 11, 2010
    [Work] How Jeff Ogden and Aplicor found each other
    For even more detailed information on these approaches, please visit Get Back to Work Faster. Jill and I collaborated on the book Get Back to Work Faster. For more information on how to use these techniques, please visit Get Back to Work Faster.  Job searching and sales have a lot in common.  Establish a strong online presence.
  • WRITESPARK  |  TUESDAY, AUGUST 3, 2010
    [Work] Is Your Marketing Project Ready for a Writer?
    You will save project time and writing costs by checking these factors before you engage a writer to begin work: Does it still makes sense to produce this project? Looking at your marketing plan, you see a project coming up that you'll want to outsource to a freelance copywriter. But is that project really ready? Sound familiar?).
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 27, 2012
    [Work] Does Facebook Work for B2B Lead Generation? Hell Yes!
    The reason that these ads work is because they are promoting your good content. Does Facebook Work for B2B Lead Generation? by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. What’s the takeaway here? Here is the hard data.
  • FUNNEL FOCUS  |  THURSDAY, JULY 15, 2010
    [Work] The Quintessential Marketing Automation Guidebook Spotlight: Ardath Albee Suggests Marketers Put Content to Work
    This  section shows you several approaches that you can use to put both your content and your marketing automation platform to work. Ardath Albee is a B2B Marketing Strategist and CEO of her firm Marketing Interactions, Inc. Why lead scores are much more than a number. How to use content after the initial sale to drive more revenues.
  • THE ROI GUY  |  FRIDAY, AUGUST 26, 2011
    [Work] Why Don't Spreadsheets Work for ROI / TCO Sales & Marketing Tools?
    Many organizations have developed spreadsheet models to help economically justify solutions. Often these spreadsheets are developed by a field subject matter expert, often out of necessity based on one or more client requests, and then shared / distributed to other sales professionals and channel partners for use. How Can We Help?
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 11, 2010
    [Work] How Jeff Ogden landed a top marketing job
    For even more detailed information on these approaches, please visit Get Back to Work Faster. Jill and I collaborated on the book Get Back to Work Faster. For more information on how to use these techniques, please visit Get Back to Work Faster.  Job searching and sales have a lot in common.  Establish a strong online presence.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 31, 2013
    [Work] Lead Generation Effectiveness – What Works and What Doesn’t?
    In this world of virtual contact, it is remarkable to see how well Executive Events, Trade Shows and Conferences, and Direct Mail work. ” That’s why direct mail works so well. The post Lead Generation Effectiveness – What Works and What Doesn’t? The answer to this question can be found in the chart below.
  • PUZZLE MARKETER  |  MONDAY, DECEMBER 26, 2011
    [Work] Build a Blog in 1 Day (or Less) – Step-by-Step Guide
    Work-Life / Productivity blog blogging godaddy photoshop rss templatemonster wordpressI have been admiring professional authors, speakers, consultants, and bloggers for some time now. They all seem to be able to position their company, products, and personal brands successfully. came to the realization that their commonality is sharing.
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 17, 2013
    [Work] B2B Marketing Survey Says Email and Twitter Work
    'A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. And, there are those of us who know that social media works, but the fact is few B2B marketers have succeeded in implementing social media successfully.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 18, 2013
    [Work] Marketing Automation Simplified: The Small Guide to Big Ideas [eBook]
    Marketing Efficiency b2b marketing Demand Generation how modern marketing works lead management Lead Nurturing Lead Scoring marketing automation marketing automation 101 marketing automation simplified marketing basics marketing system of record marketing technology modern marketing sales what is marketing automation
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 11, 2011
    [Work] Hashtag Stuffing Doesn’t Work for B2B Twitter Accounts
    It doesn’t work. What Works. Hashtags work well if they’re relevant and naturally occur within the conversation. Limited usage of hashtags associated with charitable calls to action (#haiti, #giveasmile) work well. What Doesn’t Work. The thinking behind this is simple. The problem? Background and Methodology.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 12, 2012
    [Work] Social Selling Tactics that Work – Recap
    In this event, attendees discussed: - Social selling tips and tactics that are proven to work. “Social” anything is the hot topic in every industry and sales is no exception. Social selling is here and it can pay enormous dividends for sales teams looking to hit and exceed their sales quotas. For Social selling success stories.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 12, 2012
    [Work] Social Selling Tactics that Work – Recap
    In this event, attendees discussed: - Social selling tips and tactics that are proven to work. “Social” anything is the hot topic in every industry and sales is no exception. Social selling is here and it can pay enormous dividends for sales teams looking to hit and exceed their sales quotas. For Social selling success stories.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JANUARY 30, 2012
    [Work] How to Choose and Work with Strategic Accounts
    The most important consideration for what makes a strategic account is whether the account you are working with desires a lasting win-win relationship with your company. Accounts that are identified to become strategic for the company must be working for a common goal that will bring growth to both organizations. Internal measurements.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, NOVEMBER 9, 2011
    [Work] Lessons from a B2B Summit Coach: Five Steps to Cut through the Noise, Turn off the Hype and Create a B2B Social Media Program that Works
    And, if you want to learn more about how to make social media drive real opportunity for your organization, I strongly recommend you subscribe to the MarketingExperiments Blog which reports the latest from real-world marketers on what works – and what doesn’t – in social media, email marketing, content strategy and more. Know your audience.
  • PUZZLE MARKETER  |  THURSDAY, JUNE 28, 2012
    [Work] 15 Tips to Become Better in Your Career
    Many of these ideas have come from personal experiences, work colleagues ideas, mentors’ advice, and distinguished authors. Do the grunt-work for long enough and well enough that you can teach it to others. Demonstrate your passion outside of your work and school time. Embrace life-long learning. Become a generalist.
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Work] Shameless Marketing Tactics That Totally Work [Infographic]
    We've all done it. You know, used that shameless little marketing tactic that catches the attention of your audience and gets them clicking because, well, they just can't help it. Admit it. Or don't -- you know who you are. Last month we wrote about 7 of the most shameless tactics marketers use to lure their audiences. Visualizing them! Am I right?
  • FATHOM  |  FRIDAY, JANUARY 10, 2014
    [Work] Email Subject Lines That Work
    ” The post Email Subject Lines That Work appeared first on Fathom. How about all-caps subject lines? small increase. The The word free in subject lines? Very little impact. Other findings: Reminder and cancelled affected open rates negatively. Using any instance or combination of first and last names = better open rates.*. The least?
  • CONNECT THE DOCS  |  THURSDAY, APRIL 8, 2010
    [Work] How to Make your Content Work Harder for You?
    I have invited Bett Hrusch to discuss about Repurposing Content. Beth is Senior Editor at Interact Media , a content marketing software company. Read on to get Beth's insights on how to creatively repurpose your content. Did you know that you are creating content for your business on a daily basis? Or, excerpts from an eBook could become articles.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 29, 2013
    [Work] You Know You Work in PR When…
    You Know You Work in PR When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Megan Ziman 1. You tell people that PR stands for “Public Relations,” but they have no idea what you do. So you make an awkward joke about having a “BS” in PR. ” 4.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 28, 2011
    [Work] 31% of Companies Block Employees From Using Social Media
    They found the following results with regard to using social networking sites at work: 31% of companies prohibit all access (down from 54% in 2009). Have you found other recent stats about blocking social media at work? Communications Social Media 101 Social Networks blocking social media social media at workPhoto from Flickr.
  • VIDYARD  |  THURSDAY, SEPTEMBER 18, 2014
    [Work] 6 Tips for Working With a Video Production Company
    Even for savvy marketers, it isn’t necessarily easy to seek out a video production company that’s exactly right for you or your brand, and if you haven’t worked with a third-party on video before you might be wondering what it’s like. Look for video work that you wish you made. Understand the Purpose of your video.
  • PUZZLE MARKETER  |  WEDNESDAY, MAY 9, 2012
    [Work] The One Day Business Plan Worksheet
    Lead Generation Social Media Work-Life / Productivity business plan entreprenuer lead generation small business startupAfter reading Forbe’s article today titled 10 Startups Changing the World And What We Can Learn From Them , I started exploring their #9 startup called DocStoc.com.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 21, 2014
    [Work] No, You're Not Crazy, Your Marketing IS Working Better Than it Appears
    'Have you ever looked at your quarter-end marketing results and thought, ''Man, our marketing has got to be working better than that!'' Why isn''t it working?! Your marketing isn''t working. You ''feel'' like it is working better than the metrics would indicate. Your marketing is working better than it appears.
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 21, 2010
    [Work] Search Marketing Must Be Working For Small Businesses
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Search Marketing Must Be Working For Small Businesses Small businesses must have been listening when it came to PSEO. The average number of key words purchased was also up.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 20, 2011
    [Work] Sorry, Jeff, we were just kidding
    was well prepared and, I … Continue reading → Business relationships Fearless Competitor Get Back to Work Faster Leadership Management best practices Marketing Personal growthWhen a meeting’s not what you expected. Very cool company and exciting.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 20, 2013
    [Work] Direct Mail or E-blast – Which One Works Best for You in the B-to-B Space?
    Marketing Tips Marketing Tools Traditional Marketing how to reach contractors how to reach the professional tradesman what works better direct mail or e-blasts what works better direct mail or e-blasts whe reaching out to professional tradesman It’s a tough question to answer and I’m not too sure there is only one answer.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 23, 2011
    [Work] Make Lead Nurturing Work For You
    Without it prospects that are not ready to purchase now or in the immediate future are more likely going to fall off the sales grid and choose another company to work with. good lead nurture campaign has many components but the top four are Organization , Consistency , Segmented Database , and Content. Content – Content is the key! —-.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 10, 2013
    [Work] How social media saved our church
    journalist by training, I have worked in publishing as a graphic artist for 30 years—good basic credentials. Two common denominators — the predominant use of English and the Internet — have placed mission work directly in the hands of congregations. 'A few weeks ago I offered the opportunity to write a guest post (among other prizes!)
  • WRITESPARK  |  TUESDAY, SEPTEMBER 21, 2010
    [Work] Insist on the Right Copywriter
    If your primary source of outside help for marketing communications and public relations projects is a marketing or advertising agency, you have probably worked with whichever copywriter the agency assigns to your account. This combination may work if it is a small agency and you are assigning only a few, small, easily managed projects.
  • CONTENT MARKETING TODAY  |  FRIDAY, JULY 2, 2010
    [Work] Take 5 Minutes to Understand How Google Search Works
    Before Fretting about SEO, First Get a Clue About How Google Works from PPCBLOG’s Infographic. Perhaps this inspiring infographic will also motivate you to create your own visual to illustrate to your potential customers how your business or service works to their benefit. Courtesy of PPCBlog.com. That’s what SEO is all about.
  • VOLACCI  |  TUESDAY, JULY 30, 2013
    [Work] Newsletter Series: Subject Lines That Work
    There isn’t a defined set of rules for subject line creation--what works for one campaign may not work for another. Remember, you know your client-base best--your assessment of whether a subject line works or not will probably be spot-on. It also avoids weird cut-offs when a preview of the email is shown. Coyote). Happy mailing!
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Work] 10 Examples of Facebook Ads That Actually Work (And Why)
    seemingly frowned upon approach in AdWords; however, on a site like Facebook with so many other things going on, the capital letters works well to draw the eye. SMB marketers (our target) are on Facebook, and they've been hearing all about how Facebook doesn't work from GM. Facebook ads. Facebook ads are what bring us here today.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Work] How to Design Content Remarketing Campaigns That Actually Work
    'You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. Ad formats matter to marketers because of how the ad auction works. How the heck does that work? But they may not fill out a form and become a lead right then and there.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2012
    [Work] How Inbound Marketing Works, From Start to Finish [INFOGRAPHIC]
    Inbound marketing is no cakewalk. Marketers who are embracing inbound have a variety of different channels and tactics to master, including content creation, SEO, social media, lead generation, lead management, and analytics. It's no wonder that marketers new to inbound end up feeling overwhelmed and wondering what to tackle first. Pin It. Pin It.
  • WRITESPARK  |  TUESDAY, AUGUST 14, 2012
    [Work] Justifying the Cost of an Experienced Freelance Writer
    The factors below show the often-overlooked value to be gained by working with a long-established freelance writer. Deliver high quality for your materials by focusing only on project types where they can produce their best work. Offer ideas and perspectives, gained from working with multiple clients, that can improve your materials.
  • BLOG MY CALLS  |  MONDAY, JANUARY 20, 2014
    [Work] Email Marketing: Do Personalized Subject Lines Actually Work?
    Marketers are smart - Maybe personalized emails work for audiences that are not familiar with marketing tactics. 'Email marketers know the rule: use a first name in the subject line. This is the accepted benchmark of email marketing success. Using the first name makes the prospect feel good. Wrong. Open Rate WITHOUT First Name: 15.7%.
  • EB2BLEADS  |  TUESDAY, JANUARY 18, 2011
    [Work] Do lead generation companies in uk work ?
    The reason many companies are asking if lead generation companies in uk work is that businesses today are finding lead generation increasingly difficult because of changes that have empowered buyers and caused traditional marketing and sales techniques to be rendered less effective or totally ineffective in some cases. Don't believe me ?
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    [Work] Twitter Opens Advertising to All: Here's How it Works
    Some paid promotion can be a great complement to your organic inbound marketing efforts, so if you''re new to Twitter ads, we''re going to give you a primer on just how they work. How Twitter''s Self-Service Ads Work. 'Ready to get your hands dirty with some Twitter advertising? Now''s your chance! Step 3: Review Your Campaign.
  • WRITESPARK  |  WEDNESDAY, JULY 6, 2011
    [Work] How a Freelance Writer Can Help Solve Marcom Project Issues
    For example, the writer can: Bring a fresh set of eyes and insights from working with other companies to project plans and outlines. Content Marketing Sales Materials Working with Writers freelance copywriter freelance writer marketing communicationsProject delays or dissatisfaction with the drafts that have been developed so far.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 1, 2013
    [Work] Celebrate Labor Day, Sans Labor: 3 Ways Marketing Automation Helps You Work Smarter, Not Harder
    Here are 3 ways automation technology helps you work around different global holidays to present united, engaging communications that help you keep your reporting burning strong — even while you’re watching the embers of the season’s last campfire burn out. 'by Amanda Batista | Tweet this Today the U.S. According to the U.S
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 13, 2014
    [Work] 2013 Marketing Survey Results: What Worked Best?
    'In business, as in life, we often tend to find our best paths forward by looking to the past – by taking stock of what we’ve done previously, of what has and hasn’t worked, and charting a course accordingly. Clearly, marketers are investing in what works. The post 2013 Marketing Survey Results: What Worked Best? license.
  • SAZBEAN  |  FRIDAY, JULY 13, 2012
    [Work] When Building a Significant Social Media Following May Not Work
    Gathering a following works marvelously for some. But is there proof that it can work for everyone in every industry? – When Building a Significant Social Media Following May Not Work by J. I studied the right books and attended the right seminars. gave my strategy time. think I’ve identified twelve such scenarios.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 20, 2013
    [Work] B2B: How To Get Marketing and Sales To Work Together And Stop Fighting
    But marketing and sales CAN work better together and be aligned. For Marketing to speak this it needs to do some math and work backward from sales: 1. If marketing and sales sit together at work, it helps communication dramatically. Here''s how to do it. Pretty strong language, either way you look at it. But there''s more.
  • WRITESPARK  |  TUESDAY, MARCH 13, 2012
    [Work] White Papers: Does Your Writer Have an Eye for Detail?
    Given that a white paper is usually a showcase marketing piece for your product and company, you have every right to expect that the writer has done the detail work to create a quality draft. Content Marketing White Papers Working with Writers technical marketing technical sales white papersAn obvious typo. their, there, they're).
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 4, 2012
    [Work] Sunday Learning | Why Comp Plans Don’t Work
    Almost all executives believe that compensation plans work – pay more for better performance. It doesn’t work. But instead, ideas like Self-Direction and Autonomy work. Treat people like people and not like horses (carrots and sticks work for horses, but not people.). There’s a flaw however. 
  • WRITESPARK  |  TUESDAY, FEBRUARY 12, 2013
    [Work] Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)
    expert) and Chicago Manual of Style-freak who dabbles in social media, works in. Work through breakfast, lunch, and dinner (again), and do it yourself. Working with Writers elance finding a freelance writer freelance copywriter freelance websitesHer tips also apply to finding writers through a LinkedIn or Google search.  .
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