Paul Gillin

AUGUST 20, 2013

The great new ideas come from people working at the extreme outer edges, not the normal middle. Mass won’t work any more. ” The Internet shifts markets from normal to extreme because enthusiasts can find each other and drive each other to greater extremes.

Conference 50

Conference Internet Marketing Lead Scoring Lead Ranking 50

Paul Gillin

JANUARY 2, 2014

” Its work certainly bears out that goal. Earnest is a U.K.-based based B2B marketing agency that says its mission is, “to chase out the humdrum and bring a lot of love and passion to B2B marketing.” Earnest’s B2B campaigns have a lot of B2C energy inside them.

Stats 50

Stats B2B Marketing Video Marketing Paid Search Agency 50

Paul Gillin

DECEMBER 18, 2012

Several of the case studies in New Influencers involved customer attacks in the days when blogs were about all people had to work with. We used Amazon CreateSpace and hired professional design and copy editing resources, but much of the work between the covers was done with Microsoft Word.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

OCTOBER 3, 2014

I’m working on getting an interview with some of the principals involved in these new communities for my FIR B2B podcast. This is the latest in a series of 360 online platforms launched by IHS. Others include Electronics360.com com , Janes360.com com , IHSmaritime360.com com , Datasheets360.com com and IHSairport360.com.

Communities 50

Communities Verticals B2B Domain 50

Paul Gillin

NOVEMBER 20, 2013

Founder Dave Balter (right) has worked on hundreds of brand ambassador program since 2001. Human beings just don’t work that way. If they concluded that this is a good idea, then their findings contradict nearly everything I know about brand ambassadorship. Related articles. I am an Influenster! and a BzzAgent).

Paid Search Agency 50

Paid Search Agency Brand Identity Branding Peer-to-peer 50

Paul Gillin

JUNE 29, 2013

Social networks are transforming the way we work (whether the IT organization blocks them or not). Fifty-nine percent of satisfied professionals say that their organizations allow them to participate in online groups and/or chat rooms as part of their work compared to 40% of dissatisfied professionals.

Social Media 50

Social Media Internet Marketing Facebook Class 50

Paul Gillin

NOVEMBER 8, 2010

It works with a lot more sites than just YouTube and cleanly downloads Flash video. It works by retrieving the stored video from your memory cache. Just be aware that there are often copyright restrictions on these works that limit what you can do with them. You can use it to download a video when all other means fail.

Skype 50

Skype Product RSS Copyright 50

Paul Gillin

MARCH 13, 2012

In order to attract the thousands of new customers they’dd need to recruit each day, vendors will have to become experts at cultivating communities and working with partners and even competitors. It may be, but Redmond has a lot of work today, Gens said. Will Microsoft be a player in mobile platforms?

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

DECEMBER 7, 2010

He worked at IDG for more than 25 years, eventually becoming online director of the Computerworld.com website. You can see some of his work here. I’ve worked with many designers over the years, but never one who took such an interest in the subject matter of his work. Editors loved working with him.

Design 50

Design Impressions Ad Agencies Studies 50

Paul Gillin

JULY 29, 2013

As a rule, public relations professionals advise their clients against getting involved in a confrontational interview such as this, but in Aslan’s case it has worked out splendidly. This new fact of life frustrates many of us who believe our work to be thoughtful, serious and worthy of informed debate.

Television marketing 50

Television marketing Public Relations Amazon Youtube 50

Paul Gillin

AUGUST 4, 2016

They also worked hard, stayed engaged and showed tremendous eagerness to learn. This is the most fun class I’ve ever taught, not just because of who these guys are but because of how they learn. The group of 12 was like a brotherhood. They laughed and trash-talked each other and had a great time. And they’re wicked smart.

Class 50

Class Work Management Marketing Management Press 50

Paul Gillin

JANUARY 16, 2012

Projects and working teams are formed by the organization for the organization and typically have a project management component. People will choose the path that works for them. Organizations should also be prepared for a certain amount of non-work-related conversation.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

DECEMBER 27, 2011

Self-reported operating-margin improvements correlated positively with the reported percentage of employees whose use of social technologies was integrated into their day-to-day work.

Validation 50

Validation Research Correlation Customer Satisfaction 50

Paul Gillin

JULY 9, 2012

I worked at a company that used a similar system, and in the right scenario it’s actually pretty effective. The problem is that stack ranking doesn’t work in organizations that put a premium on innovation and creativity. The person at the bottom isn’t likely to be around very long.

Work Management 50

Work Management Marketing Management Thought Leadership Blogger 50

Paul Gillin

APRIL 24, 2012

Increase velocity of consumerization of work. Are social, mobile, local. Expect immediate response or nearly immediate response. Expect information available nearly instantly when searching. Actively participate in effecting change by using social networks.

Peer-to-peer 50

Peer-to-peer Social Networks High Quality Lead Advertising Channels 50

Paul Gillin

SEPTEMBER 2, 2011

Being offline for so long has made me more keenly aware of how central the Internet has become to my work and life, however. My work setup includes four monitors powered by two PCs, each running voice recognition software. Without the Internet, I’m almost unable to work. I live online.

Cable 50

Cable Press Twitter Facebook 50

Paul Gillin

MARCH 1, 2011

Here’s how it works: Submit an original poem that reflects the work and/or mission of your nonprofit organization. But if you’re a nonprofit organization in the U.S., or Canada, and if you can tell your story poetically, you can win up to $10,000 from the CTK Foundation’s Heart and Soul Grant Competition. They’re Googling to be sure.

Blogger 50

Blogger Twitter Course Promotion 50

Paul Gillin

APRIL 22, 2011

He told me how he spends most of his time these days working with inner-city gang leaders to mediate disputes. I spent a fun half-hour chatting it up with Ed, who’s a good friend and fellow media enthusiast. It makes social media marketing seem rather unimportant.

Social Media 50

Social Media CMO Media Video Marketing 50

Paul Gillin

MAY 14, 2013

This free download is worth sharing with the people you work with, and any IT organization should make it required reading for users. While experienced netizens know that you never click on a link without first checking out the URL, for the vast majority of casual users don’t know how to do that (hint: hover over the link).

Tips 50

Tips Social Networks Social Media Software 50

Paul Gillin

APRIL 22, 2011

I made the point that social media plays perfectly to the passion that small business owners bring to their work. I recently chatted over Skype video with Eric Lundquist about how small and medium-sized businesses can use social networks to reach their customers. It’s an unfair vantage that small companies have.

Social Media 50

Social Media Skype Video Marketing Media 50

Paul Gillin

JANUARY 16, 2012

Seeking accelerate its pole position as a leader in the emerging concept of “social business,” IBM introduced new programs, services and partnerships to help organizations grasp the concept and make it work for their organizations.

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

OCTOBER 11, 2012

Corporate speak doesn’t work in social channels because you communicate there as a person, not as an institution. You have 15 minutes to edit anything you post in a group, so check your work to make sure your description isn’t a carbon copy of the item to which you link. Use Active Voice. Write like you talk.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

OCTOBER 21, 2010

I also believe Dragon has made me a better writer by enabling my work to have a more conversational tone. My last two books have been written with co-authors, and Docs enabled us to share and edit each other’s work without the nightmare of version control. Simply stated, I write at least twice as much with Dragon as without it.

Product 50

Product Co-Registration Webcast Work Management 50

Paul Gillin

OCTOBER 12, 2011

We’re living in a complex society and the ticking bomb is not understanding how operations work. The technology we now have in the portfolio today is so amazingly powerful and it works. Those learnings from the field work their ways into the curriculums at the service academies within two to three weeks.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

MAY 26, 2012

We don’t have a good “before” photo, but you can get a sense from the picture below what they had to work with. We’ve seen what Janice did to landscape her own home and we had no doubt they would come through with something exceptional. Which they did.

Service 50

Service 50

Paul Gillin

JUNE 5, 2012

Tomorrow I’m keynoting a local conference of educators, and my message is that they need to make some pretty fundamental changes in the way they do their work in order to meet the needs of today’s young people and tomorrow’s markets. So I thought the least I could do is to change the way I create my message.

Conference 50

Conference Education Order Organization 50

Paul Gillin

JANUARY 6, 2011

There’s a period of exuberance, followed by the cold reality that the new tool won’t shorten the work week or lead to permanent weight loss. However, marketing usually carries the ball and turf wars prevent them from working cooperatively with other groups. Blaming the Tools. Social marketing is hard.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

JANUARY 26, 2016

The average click through rate is 0.1%, banners don’t work anymore and people are much more likely to trust peer to peer recommendations than traditional advertising.” – Joe Fields. “No “[Workforce brand ambassador programs are] a win/win. No longer will marketers schedule an email campaign for Wednesday morning at 10 AM.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

FEBRUARY 14, 2011

On the other hand, it may ultimately work out to be a worthwhile investment. The controversy was an expensive lesson for Groupon; in accepting full responsibility for running the campaign, Mason presumably absolved the agency of any blame.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Ad Agencies Ads 50

Paul Gillin

AUGUST 1, 2014

My business is entirely virtual, so a high-speed connection, a phone line and a nearby airport are all I need to work. There are plenty of aunts, uncles and cousins for the girls to play with and a housing dollar goes about two thirds farther. We hope to buy or build our dream home and settle there for good.

Opinions 50

Opinions Studies Personalization Design 50

Paul Gillin

JULY 8, 2010

Social media activities must not interfere with your work or productivity at Oracle, and your personal activities should take place outside of work. In addition, if you are VP-level or above, make sure to contact <name withheld> of Oracle‘s Corporate Communications team to discuss work related blogs.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

OCTOBER 31, 2011

That doesn’t mean people have to be engineers to work. Spector : It’s machines and humans working together to build things we couldn’t build separately. There’s a lot of work going on in the area of putting machines into the bodies of people. My favorite example is automobiles. McAfee : Do computers ultimately threaten us?

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

JANUARY 25, 2012

That’s the herd mentality at work. Surveys, A/B tests, website analytics and marketing automation are essential tools for professional marketers, but you don’t have to be a statistician to understand whether or not your campaigns are working. Take the 10-minute tour and learn what they mean.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

APRIL 18, 2012

Contests, polls and games work particularly well there. LinkedIn’s roots are in networking for job-seekers, but the service’s active professional discussion groups and useful Answers section have become favorite places for people to gather and share information about their work.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

JUNE 22, 2012

Marketers say they work pretty well with IT organizations in general, but those at top-performing companies have better-than-average relationships. The research breaks the respondent base into two categories: Top Performers and Rest of Population.

Correlation 50

Correlation Research Multi-Channel Paid Search Agency 50

Paul Gillin

DECEMBER 19, 2011

It appears you two live or work near each other. I found it was a lot faster than hand-lettering, and it works great with a blog, too. In fact, next time I’m in Las Vegas, I’ll be sure to stop by Goldstar Locksmith at 9620 W Russell Rd. and bring you lunch again. By the way, do you know Darin Hookano? Attractive section of content.

RSS 50

RSS Wiki Conference Consulting 50

Paul Gillin

FEBRUARY 10, 2016

People want to work for people they like and admire, so creating a LinkedIn profile that showcases both your accomplishments and personality presence enhances your ability to reach people who are a good fit for your culture. And because executives tend to be followed by other influencers, their LinkedIn posts can spread particularly fast.

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50