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  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JUNE 25, 2013
    [Work] Industrial Blogging Lessons Learned from Working with Technical SMEs
    This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.]. My clients often ask me to write posts for their industrial blogs. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 14, 2013
    [Work] Does Social Selling Really Work?
    Tom has identified the people he'd like to work with. If you're new to social selling, you're probably wondering if it's worth doing. After all, it takes time to build your online brand, search for info about prospects, connect with new people and especially, share your insights. What's he doing? He participates in lots of group discussions.
  • HUBSPOT  |  FRIDAY, JUNE 12, 2015
    [Work] 6 Email Tips and Tricks That Don’t Actually Work
    After all, why work so hard to build up a database of leads if you never do anything with them? If other marketers have seen success with this method, it’s likely that you’ll want to figure out what worked for them. It’s no secret that email marketing is a critical component of the inbound methodology. Right?!”. Wrong! Right?!”. Emai
  • MARKETING EDGE  |  THURSDAY, APRIL 28, 2011
    [Work] QR Codes Hype or Worth The Work?
    Time 31:55 Any new technology has its advocates, people that push the envelope on what can be done. The magic, however is when the tech advocates’ perspective meets those practical enough to ask. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
  • CRIMSON MARKETING  |  MONDAY, APRIL 28, 2014
    [Work] Giles House, CallidusCloud’s Sr. VP & CMO: How Marketing Can Work With Sales to Increase Revenue
    VP & CMO: How Marketing Can Work With Sales to Increase Revenue appeared first on Crimson Marketing. It used to be enough that Marketing departments generated leads and handed them off to Sales. The responsibilities and activities of Marketing and Sales departments lived in uniquely different worlds. Demand Generation Podcasts
  • HUBSPOT  |  TUESDAY, FEBRUARY 23, 2016
    [Work] Why Your Inbound Marketing Strategy May Not Be Working
    As a result, now is the perfect time to reevaluate your inbound marketing tactics and ask yourself, “Are these really working?”. Why Your Inbound Marketing Isn’t Working. Here’s why your efforts may not be working for you. 1) You don’t know what you’re trying to accomplish. But even in 2013, 92.7 Inbound Marketing
  • NUSPARK  |  SUNDAY, APRIL 29, 2012
    [Work] How Labels works in Google Adwords; benefits of the new feature
    The new feature allows you to organize campaigns, ad groups, ads, and keywords by label classifications, so that you can see what types of categories work better than others. At this early stage, you really want to think about how you can use this feature. It speaks to search intent, and how users search for solutions via the purchase cycle.
  • SALESFUSION  |  THURSDAY, JUNE 19, 2014
    [Work] How to Generate a Lot More Content While Working Only a Little Bit Harder
    The post How to Generate a Lot More Content While Working Only a Little Bit Harder appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Work] A Simple Guide to Motivating People at Work [SlideShare]
    Motivated employees aren't just a joy to be around at work. And if you're the one who's unmotivated, read this blog post for seven ways to get motivated at work again.). Leader's Guide to Motivate People at Work from. They also perform better, are more productive, and contribute to higher morale. Weekdone.com.
  • CRIMSON MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Work] Jim Herbold, Infer’s CRO: How Predictive Lead Scoring Technology Works in B2B Marketing
    That is exactly the work done by predictive analytics technology company Infer. Technology Tales: Jim shares a real world case where the use of Infer’s machine learning model tripled sales at the company where he worked and another case where predictive analytics correctly identified 95% of the top converting lead cluster.
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Work] 11 Reasons Having Friends at Work Makes You Happier [Infographic]
    Having friends at work directly correlates with engagement and productivity at the office. Why should you care about making friends at work? Check out this infographic from Officevibe , which shows how building social ties with coworkers can help everyone work better. But did you know it can also make you better at your job?
  • B2B MARKETING INSIDER  |  SATURDAY, MAY 30, 2015
    [Work] Getting Your First 100 Customers: Strategies That Work
    The post Getting Your First 100 Customers: Strategies That Work appeared first on B2B Marketing Insider. Ok I realize I usually and generally deal with and write about brands that are way beyond their first 100 customers. It can take a great deal of groundwork and preparation, not to mention money and sweat, to locate and capture them. As Ms.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 5, 2013
    [Work] How to Make the Zero Moment of Truth Work for You
    ZMOT is a fantastic way to gain awareness on customer interest and satisfaction; putting these various methods to work for you will keep your brand in the forefront of shoppers’ minds and attentions, giving you the ability to trounce your competition and make the sale. 38% comparison shopped online. better than hybrid desktop/mobile ones.
  • HUBSPOT  |  TUESDAY, JANUARY 20, 2015
    [Work] 15 Hilarious Office Pranks to Pull on Your Work Buddies
    Thanks to The Office, we all know the classic stapler in Jell-O trick. But what other, less conventional pranks are out there to add some color to an otherwise average day at the office? Every company has a story or two about that funny office prank of yore. Here at HubSpot, it''s the "wheat bread leads" story. Here''s what we found.
  • B2B MARKETING TRACTION  |  THURSDAY, APRIL 9, 2015
    [Work] What Marketing Content Works Best for B2B eNewletters?
    Deciding what kind of content to include in your B2B eNewsletter isn’t easy. It’s a challenge to stand out when your prospects’ email inboxes are overflowing with hundreds – maybe thousands – of emails begging for their attention. They are thoughtful and intelligent. Understand your target audience.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 23, 2014
    [Work] Top 4 Professional Skills Mastered When Working in B2B Inside Sales
    Because they have the inside knowledge of what is working and what is not working for their client, they may suggest new messaging in hopes to provide actionable value to customers. 2. Inside sales reps must know how to work well in teams, but they must also have the ability to work independently.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 11, 2014
    [Work] Great work with Find New Customers client Mintigo yesterday
    Yesterday, I was working with their content marketing expert, Sophia Wong.  I told Sophia about the Salesforce.com blog post publishing on October 20th called “ The Importance of Attitude.” Soon she emailed me that my advice worked and their infographic published at VentureBeat.   The DNA of Salesforce Users.
  • WRITING ON THE WEB  |  TUESDAY, DECEMBER 6, 2011
    [Work] Why Writing Like You Talk Works Better for Your Brain
    Works Better for Your Brain" alt=" Why Writing Like You Talk Works Better for Your Brain" />. The efficacy of talking, versus writing, is also demonstrated by how you converse with your team when the news really matters, work up to talking to the person you met on a dating site or close big sales in-person.
  • SALES ENGINE  |  WEDNESDAY, APRIL 13, 2016
    [Work] 6 Reasons Your Content Marketing Isn’t Really Working
    Why is it working for some companies and not others? In fact, the entire sales and marketing process needs to be reworked to be able to capitalize on the one-to-one conversations (digitally AND personally) to adequately work prospects through the funnel. That’s a big disconnect. So what’s the problem? But it doesn’t stop there.
  • CRIMSON MARKETING  |  TUESDAY, DECEMBER 1, 2015
    [Work] Team, Tools and Transformation—How to Build a Demand Gen Program that Works (ft. Mark Roberts, ShoreTel CMO)
    He gives a master class in the team, tools and transformation needed to build a demand gen program that works. The post Team, Tools and Transformation—How to Build a Demand Gen Program that Works (ft. Having a poorly understood or designed digital demand generation program does not produce results. Mark Roberts is the CMO of ShoreTel. 
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 5, 2016
    [Work] The most important questions to make your marketing work
    The post The most important questions to make your marketing work appeared first on Biznology. Succeeding at marketing these days really isn’t that hard. Oh, don’t get me wrong, it takes some effort, along with time, money, and resources. Sure, other avenues exist (and are well-worth exploring for your brand and business ). Good question.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 23, 2013
    [Work] The Psychology of Color & Marketing – What Actually Works?
    The post The Psychology of Color & Marketing – What Actually Works? How do the colors red or purple make you feel? Excited, sophisticated? Hunches behind the psychology of color in marketing have been long-standing and intriguing, but are they actually true? Let’s find out: Color & Branding. Bottom line? Is red the magic color?
  • BIZNOLOGY  |  THURSDAY, OCTOBER 29, 2015
    [Work] Why you should merge your traditional and digital marketing work
    But at big companies, the kind that I work with, folks continue to wrestle with whether the old-style marketing organizations ought to be merged with the new cool digital folks. Do we take the people doing the old-fashioned work and group them with the newfangled social/search/local/mobile mavens? But the issue is the same.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, AUGUST 14, 2013
    [Work] 2 Elevator Speech Examples - One Works, the Other Doesn't
    His elevator speech sounds like this: “I work with only the best companies in the industry. work closely with their CEO, Terry Gucci. I’m sure you’ve heard of her. There are multitudes of ways to answer the question "What do you do?". Your answer has the power to make or break your opportunity with a potential client. Impressed?
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Work] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    Employees at B2B companies know that LinkedIn is the B2B network. It can meet a host of individual and business objectives such as increasing awareness, enhancing SEO, driving website traffic, dripping on prospects and lead generation. asked him what it was. His answer? It’s kind of a digital rolodex that connects people. What do you stand for?
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 11, 2011
    [Work] Hashtag Stuffing Doesn’t Work for B2B Twitter Accounts
    It doesn’t work. What Works. Hashtags work well if they’re relevant and naturally occur within the conversation. Limited usage of hashtags associated with charitable calls to action (#haiti, #giveasmile) work well. What Doesn’t Work. The thinking behind this is simple. The problem? Background and Methodology.
  • HUBSPOT  |  FRIDAY, OCTOBER 16, 2015
    [Work] Make Personalization Work by Starting with the Right Data
    Whenever I have the opportunity to chat with a thought leader in the marketing industry, I always like to ask: What trend do you think will be next year’s buzzword? In 2014, many professionals said 2015 would be the year of personalization — a prediction that, as it turns out, may have been a little too hopeful. How Do You Determine the Right Data?
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Work] 10 User Generated Content Campaigns That Actually Worked
    Tired of struggling to crank out the endless streams of content needed to appease today’s consumers? You’re in luck! There is an option for burned out business owners, and that’s user generated content. In light of these trends, there’s never been a better time to start using user generated content to engage your readers and build trust with them.
  • VIDYARD  |  FRIDAY, APRIL 8, 2016
    [Work] 8 Non-Work Related Exercises to Strengthen Your Marketing Muscles
    But what about when you’re not working? Are there things you can do that won’t feel like work (since who wants to work 24/7? Promise, they won’t be too much work, and you could even have fun! 1. You can think about what’s working and what doesn’t work. Follow industry blogs. Learn from a mentor. Ask why.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 5, 2013
    [Work] Social Works for B2B, So Get Over Yourself
    It took a tremendous amount of time and a lot of trial and error to find out what works for Marketo in particular. hear the same thing over and over again: “Your case is unique and you absolutely have no right to give a blanket statement that your strategy works for all B2B marketing.” by Jason Miller It’s never going to stop.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 6, 2011
    [Work] Developing an Integrated Content Marketing Strategy that Works – Guest Post
    Content curation  is the concept that we become the “expert filter” for our customers and deliver the best of what the industry has to offer, similar to a museum curator who presents only the best works of art. B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. Full bio follows the post.). Joe Pulizzi. _.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 20, 2015
    [Work] How I Work with Jeff Ogden of Find New Customers
    Matt Heinz of Heinz Marketing.contacted me about his How I Work series and he asked me to answer a series of questions. Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. That process really works and I recommend it highly.
  • VOLACCI  |  TUESDAY, JULY 30, 2013
    [Work] Newsletter Series: Subject Lines That Work
    There isn’t a defined set of rules for subject line creation--what works for one campaign may not work for another. Remember, you know your client-base best--your assessment of whether a subject line works or not will probably be spot-on. It also avoids weird cut-offs when a preview of the email is shown. 2. Coyote).
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Work] The Forgetful Person's Guide to Staying Organized at Work
    In pretty much any setting, being forgetful sucks -- but at work, it can have disastrous consequences. Evernote''s basically a notebook you can use in the cloud -- which means you can use it on your work computer, your home computer, your phone, your tablet, or even that random computer at a hotel on vacation. Multiple inboxes.
  • SAZBEAN  |  FRIDAY, APRIL 13, 2012
    [Work] How Closed-Loop Marketing Works
    But how exactly does closed-loop marketing work, and what tools to you need to implement it? – How Closed-Loop Marketing Works by Pamela Vaughan. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” To many, setting up closed-loop reporting has remained too hard and confusing to implement.
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Work] 7 Hot Apps That Will Skyrocket Your Productivity at Work
    Once tasks are created, you can group them into projects, and invite team members so that they can brainstorm, assign subtasks, and work toward accomplishing their goals. This post originally appeared on Insiders , a section of Inbound Hub. For more content like this, subscribe to Insiders. In due time, she picked it up. Scorsese. It''s not.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 8, 2013
    [Work] Returning from Vacation? Organize Your Inside Sales Work Life
    I can almost guarantee that the hardest days of work for inside sales reps are the first days back from vacation. However, the transition back into work mode can be smooth if you stay organized. After having some time off last week, it was hard to put my mind back into the commuting, working and organizing mode.
  • ANNUITAS  |  TUESDAY, JULY 9, 2013
    [Work] What’s Working in B2B Content Strategy
    Never underestimate the importance of your website. Once again, the two most used sources for research are general web search and vendor websites. Blog B2B Marketing Buyer''s Jouney content marketing Demand Generation DemandGen report
  • THE POINT  |  MONDAY, JUNE 9, 2014
    [Work] But Wait, There’s More! Why Cheesy Copy Still Works.
    Effective email copy is not like a letter to your grandma; unless, that is, you’re asking Grandma to sponsor you for the 5K Fun Run at the park. good email campaign isn’t designed to make people feel warm and fuzzy about you, your company or your product, or generate awareness, or promote your brand. ” That’s your decision.
  • HUBSPOT  |  TUESDAY, APRIL 23, 2013
    [Work] Demystifying How Facebook's EdgeRank Algorithm Works [INFOGRAPHIC]
    But as a marketer, it behooves you to get a handle on how it works, since comScore reports that 40% of the time spent on Facebook is in the News Feed -- and only 12% is spent on profile and brand pages. the elusive EdgeRank algorithm. So powerful, yet so misunderstood. with Batman-themed examples. Did you learn anything new about EdgeRank
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 17, 2012
    [Work] Our Home Page Work-Over at Find New Customers
    As the  Fearless Competitor , I believe we should all work hard and play hard. I cannot wait to redo the home page of Find New Customers – simple, few words and a clear call to action. It will be beautiful too, just like CopyBlogger. What do you think? Are the changes good or did I prune too deeply? After (28 Words). Before (550 words).
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 10, 2011
    [Work] When Business Blogging Works Too Well…
    Blogging for your business works like this: You blog about the problems you solve for your clients. The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. It’s working for me to get found, get known and get clients. Yikes!
  • MARKETRI  |  THURSDAY, MAY 9, 2013
    [Work] Why B2B Online Marketing Doesn't Work
    Whatever online marketing work you do, it is important that you find a way to align it with your goals. The search engines really look for these and it undoubtedly works very well for businesses of every size. This guest post is courtesy of The Marketing Eye , our partners in the UK. It originally appeared on The Marketing Eye Blog.
  • CRIMSON MARKETING  |  MONDAY, MAY 18, 2015
    [Work] You Can’t Buy Thought Leadership: How Smart Content Marketing Works
    Content marketing takes work. The post You Can’t Buy Thought Leadership: How Smart Content Marketing Works appeared first on. Let’s face it; buyers are unlikely to take you seriously unless you’re a big-name brand or they have heard about you from an independent source. Wrong. Authenticity Is Key. Do your homework. Be a presence.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 20, 2015
    [Work] 7 Proven Ways Marketers Working From Home Can Stay Motivated
    As many marketing consultants and freelancers know, there’s nothing like working from home. But, is working from home all it’s cracked up to be? Working from home isn’t without its problems, however. This post will look at strategies you can implement in order to stay focused, motivated, and productive when working from home. 1.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 27, 2012
    [Work] Does Facebook Work for B2B Lead Generation? Hell Yes!
    The reason that these ads work is because they are promoting your good content. Does Facebook Work for B2B Lead Generation? by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. What’s the takeaway here? Here is the hard data.
  • SALESFUSION  |  THURSDAY, MARCH 17, 2016
    [Work] Content Syndication: What Is It and Does It Really Work?
    In order to answer the question of whether or not content syndication works, we first need to explore what exactly this syndication looks like in today’s B2B marketing world. Whether or not content syndication really works depends on which of these two approaches you’re considering. Enter content syndication. It depends.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 29, 2013
    [Work] You Know You Work in PR When…
    You Know You Work in PR When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Megan Ziman 1. You tell people that PR stands for “Public Relations,” but they have no idea what you do. 2. So you make an awkward joke about having a “BS” in PR. 3. ” 4.
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Work] How Ad Blocking Works: Everything You Need to Know
    There's a fair amount of confusion around what ad blocking applications are, how they work on iPhones and iPads with iOS 9, how they affect websites, and what marketers like us should do about them. How Do Ad Blockers Work? Here's what we recommend. 1) Evaluate how well your ads are actually working for your audience. But alas.
  • MARKETRI  |  THURSDAY, OCTOBER 4, 2012
    [Work] 4 Ways Inbound and Outbound Marketing Can Work Together
    While inbound marketing has tremendous benefits and a lower cost per lead compared to outbound marketing, I believe the two approaches can work together. People often think of these two marketing approaches as silos, operating as separate entities, but you would be surprised at how perfectly they work together. Not the way I see it!
  • CONTENTLY  |  MONDAY, MAY 16, 2016
    [Work] 13 Classic Works of Literature With Upworthy Titles
    What we did wouldn’t make any of our old English teachers proud: We retitled 13 classic works of literature and did our best to rid of them of all prestige. The post 13 Classic Works of Literature With Upworthy Titles appeared first on The Content Strategist. Is the art of headline creation really dead? The Catcher in the Rye. 2.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 9, 2012
    [Work] Does Traditional Marketing Still Work?
    Traditional outbound marketing (advertising, direct mail, email) still works. ” Traditional marketing alone no longer works. But, as Copyblogger indicates in the above graphic (thanks, Copyblogger!),  it is more expensive. With inbound marketing, prospects self-select themselves. You’ve got to be where the buyers are.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 19, 2011
    [Work] Sales Objection: "We're Already Working with Another Company"
    Then they invariable say, "We already work with another company for that." Unless your product or service is truly groundbreaking, you should always assume that your prospect is already working with a competitor. Share a Case Study: "In our work with other medical device firms, we've found some gaps in how they were handling things.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 27, 2016
    [Work] Content and Social Working Together for B2B
    In this fourth installment of the Back to Basics series, CMI will outline the basics of developing a content plan for social media, and will also share key elements of CMI’s plan as a working example.  Real-time feedback on what is working empowers us to improve message quality, creative, channel and offers to quickly improve the outcome.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 28, 2011
    [Work] Google Universal Search – what works?
    Three things work today. Now that link-building, the backbone of the search marketing industry is gone, what will happen?  Time to fire your search marketing company, I think.) In order of importance: Videos. Images. Seems the blog is no longer a nice to have. Thank God Fearless Competitor is so popular!
  • HUBSPOT  |  MONDAY, DECEMBER 21, 2015
    [Work] How Can Marketers & Designers Work Better Together? [Infographic]
    It's not uncommon to feel like marketers and designers speak different languages. You have marketers focusing on the timeline, designers focusing on the creation process, and neither of them understanding where the other is coming from. But at the same time, 39% of designers say it’s difficult to estimate the scope of projects in the first place.
  • MODERN B2B MARKETING  |  MONDAY, MAY 16, 2016
    [Work] Do’s and Don’ts of Working with Technical Teammates
    Having had the opportunity to work with plenty of these techy types over the years, I’ve developed my own personal list of do’s and don’ts for working with them. This All of these do’s and don’ts for working with technical teammates are simply practicing good interpersonal skills: 1. This list isn’t rocket science. 
  • JUNTA 42  |  SATURDAY, MAY 14, 2016
    [Work] This Week in Content Marketing: Long-Form Content Actually Works on Smartphones
    Multichannel networks contend with ad buyer fatigue (24:49): Some ad buyers are starting to wonder whether working with multichannel networks (MCNs) is worth all the trouble. The post This Week in Content Marketing: Long-Form Content Actually Works on Smartphones appeared first on Content Marketing Institute. by 2020. Sponsor (37:34).
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 30, 2015
    [Work] 10 Fantastic Instagram Posts and Why they Work
    Let’s look at ten fantastic Instagram posts, why they work, and how you can use these ideas for […]. Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. 10 Fantastic Instagram Posts and Why they Work by Peg Fitzpatrick - Maximize Social Business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 26, 2013
    [Work] USC Business School predicts Americans will stop working, eating, and having sex by 2015
    Media consumed while at work is not included.” You mean if we counted content consumed during working hours, that number would be even higher? Oh wait … we don’t have time for work any way because we’re going to be playing Farmville and Watching Duck Dynasty 15.5 So between consuming content for 15.5
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Work] The Right Way to Answer a Work Email
    If you find yourself writing a paragraph that''s more than three sentences long, you''re creating more work for yourself and your recipient than is necessary. 3) Let the most knowledgeable person reply first. Click to tweet: The Right Way to Answer a Work Email - [link] by @DianaUrban at @HubSpot. It''s hard to read emotions in emails.
  • ANNUITAS  |  THURSDAY, JULY 10, 2014
    [Work] BANT for Lead Qualification Just Won’t Work
    The approach to BANT qualification focuses on an individual not a buying committee – yes, I am aware that one of the questions is authority, but rarely will a B2B buyer provide the list of people who are on the buying committee and pave the way to the key decision maker(s) – this will happen once they have a good working relationship with sales.
  • EMARKETING STRATEGIST  |  MONDAY, SEPTEMBER 26, 2011
    [Work] What Are Meta Tags and How Do They Work?
    Meta Tags at Work. You can see the Title and Description tags at work by doing a simple web search. There’s no guarantee they will use text that works to your advantage. Click here for a PDF version of “ What Are Meta Tags and How Do They Work? You can help the search engines by using meta tags.
  • EMARKETING STRATEGIST  |  MONDAY, SEPTEMBER 26, 2011
    [Work] What Are Meta Tags and How Do They Work?
    Meta Tags at Work. You can see the Title and Description tags at work by doing a simple web search. There’s no guarantee they will use text that works to your advantage. Click here for a PDF version of “ What Are Meta Tags and How Do They Work? You can help the search engines by using meta tags.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 13, 2012
    [Work] 5 Lead Conversion Tips That Work for Any Marketing Program
    Tip: Work lock step with the sales team to avoid unnecessary collisions.  Just like your follow up campaigns, nurturing works best when it’s tailored to buyer role and stage. Lead Conversion Tips That Work for Any Marketing Program is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • CONTENTLY  |  MONDAY, MAY 9, 2016
    [Work] Infographic: How Much of Your Workday Do You Spend Actually Working?
    How many hours are you going to spend at work today? Here’s a better question: How many of those hours will you actually  work ? Are you reading this article instead of working? ” It turns out that most of us spend more than 40 percent of our days doing non-work tasks. Like this one. That’s okay!).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 26, 2016
    [Work] Why B2C Marketers and Agencies Need to Work Together
    As a result, both groups are reengineering their internal organizations and forging new ways of working with their respective agency or brand counterparts. This is not breaking news by any means but there are currently 7 billion people on our planet right now. Oh sure there was some collaboration—there had to be. That Was Then.
  • HUBSPOT  |  FRIDAY, FEBRUARY 14, 2014
    [Work] Why Ghostwriting Thought Leadership Content Doesn't Work
    The term "thought leadership" has been thrown around a lot lately, often tacked on to industry articles without any consideration as to whether the ideas presented are actually. leadership-worthy. Unfortunately, what should be thought-provoking posts have proven to be simply buzzword-laden pieces of content. Here''s why. Experience. Credibility.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 12, 2014
    [Work] B2B Marketing Automation Vendor Strategies: What's Worked and What's Next
    Within these categories, some strategies have worked better than others. I recently did a study of the strategies of B2B marketing automation vendors. The research identified 28 different strategies which fell into six major groups. Most vendors used more than one strategy. Shading indicates the relative frequency of each strategy.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 8, 2015
    [Work] The Science Behind Why Native Ads Work [Infographic]
    Publishers and brands need another option that works, and that's why native advertising has become the shining star of the industry. But why exactly do native ads work so well, compared to other media formats? This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Media
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 12, 2013
    [Work] How Lead Scoring and Nurturing Work Together
    The post How Lead Scoring and Nurturing Work Together appeared first on Marketing Action Blog - Act-On. Any outreach strategy can be overdone, including nurturing. Lead scoring can help. What’s lead scoring? Attending a webinar could be an indication of strong interest or intent in your industry; if so it should get a high score. Actions.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 24, 2012
    [Work] More Marketers Spend On Content, Fewer Know If it’s Working
    More Marketers Spend On Content, Fewer Know If it’s Working is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this This morning the Content Marketing Institute and MarketingProfs released its latest look into the field of content marketing this morning. What’s going on?
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2012
    [Work] How Inbound Marketing Works, From Start to Finish [INFOGRAPHIC]
    Inbound marketing is no cakewalk. Marketers who are embracing inbound have a variety of different channels and tactics to master, including content creation, SEO, social media, lead generation, lead management, and analytics. It's no wonder that marketers new to inbound end up feeling overwhelmed and wondering what to tackle first. Pin It. Pin It.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Work] Web Design 101: How HTML, CSS, and JavaScript Work
    Ever wondered how computer programming works, but haven''t done anything more complicated on the web than upload a photo to Facebook? Markup languages work in the same way as you just did when you labeled those content types, except they use code to do it -- specifically, they use HTML tags, also known as "elements." But you can!
  • HUBSPOT  |  MONDAY, SEPTEMBER 14, 2015
    [Work] Why You Need to Encourage Experimental Learning At Work [SlideShare]
    How can a leader create an environment at work that promotes learning? "The greatest barrier to success is the fear of failure.". There's a reason that Sven Goran Eriksson quote is famous -- it rings true for many of us. We often avoid taking risks because we're afraid of failing. We're afraid that if we fail we'll be judged. Management 3.0.
  • HUBSPOT  |  THURSDAY, NOVEMBER 13, 2014
    [Work] Why Work Emails Can Create Tension in the Office [Infographic]
    The freedom -- and the obligation -- to be on email at work all day is a blessing and a curse. On the one hand, if you have a question for Joe in HR, you can usually expect him to have read your email within the next hour or two. Whether he responds is another story.). Email is then a distraction, welcome or not. The abuse of reply-all?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JUNE 26, 2008
    [Work] Harold Jarche " The work literacy gap
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Work] 8 TED Talks About Work/Life Balance That'll Change the Way You Think
    Everyone and their mother seems to have a strong opinion about work-life balance. Others argue that the concept of "balancing" your work and your life, which implies that the two are on par with one another, is plain old wrong. Curious what the smartest people out there have to say about work-life balance?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 12, 2015
    [Work] 4 Ways to Unleash Marketing Creativity at Work
    Find a system that works for you—create a file folder of tear sheets and clippings, or pin things to a bulletin board. At work, set aside creative tasks or brainstorming sessions for the end of the day when fatigue has set in. All of its R&D scientists devote that time to working on their own pet projects. the Post-It Note.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 3, 2012
    [Work] Why Cold Calling emails almost never work
    Ever get an email with the deal of the century? Sure you have. have too. But there’s a problem with those emails. People read them with a finger on the delete key. Cold emails are almost never successful.  In fact, Ruth Stevens, a guest on Marketing Made Simple TV , told me that direct mail is better than cold emails. What do you think?
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 4, 2014
    [Work] The Problem with LinkedIn InMails – They Often Don’t Work
    “Linkedin InMails come back undelivered WAY too often” says the marketing expert Jeff Ogden of Find New Customers , who’s won the SLMA award three years in a row, and is about to get a prestigious award later this month. Ignoring good marketing advice is like sticking your head in the sand. Why don’t you connect to me too?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 5, 2014
    [Work] How Do You Work Content Into Your Marketing Mix? [New benchmark report]
    How Do You Work Content Into Your Marketing Mix? by Amanda Batista | Tweet this There are a lot of great surveys and reports about the state of content marketing out there (props Content Marketing Institute/MarketingProfs and Demand Gen Report ). How modern marketers use other people’s content. The Use of Third Party Content.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 12, 2015
    [Work] How to Effectively Work From Home as a B2B Inside Sales Manager
    Also like many others, wanting to stay on top of my tasks I chose to work most of the break from home. I am never usually one to elect working from home, as I prefer the atmosphere of an office. In fact, a recent Stanford study revealed that working from home can increase total productivity by 20 to 30 percent! Happy New Year!
  • HUBSPOT  |  TUESDAY, APRIL 24, 2012
    [Work] How Google Search Works, In a Nutshell
    Unless you're an SEO expert , it's no surprise if you're mystified by the inner-workings of Google search. As Cutts states in the video, he could spend hours and hours talking about how Google search works, but he was nice enough to parse it into the following 8-minute video. If this question has ever crossed your mind, keep reading.
  • HUBSPOT  |  MONDAY, JUNE 17, 2013
    [Work] 9 Insider Tips for Native Advertising That Actually Works
    The reason native works is because the advertising is treated as a unit of content on the platform where it lives," is how John Battelle, CEO of Federated Media, explains the appeal of native ads. If you work in inbound marketing, chances are you’re doing some native advertising or at least thinking about it. What Works. Lesson?
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    [Work] Twitter Opens Advertising to All: Here's How it Works
    Some paid promotion can be a great complement to your organic inbound marketing efforts, so if you''re new to Twitter ads, we''re going to give you a primer on just how they work. How Twitter''s Self-Service Ads Work. Ready to get your hands dirty with some Twitter advertising? Now''s your chance! Step 3: Review Your Campaign.
  • EMAGINE B2B BLOG  |  THURSDAY, AUGUST 23, 2012
    [Work] Working in the Cloud, Walking on Sunshine
    Without revealing too much about my age, I’ve been doing Internet/Web related work since the early 90′s and an active computer user since the late 80′s. While much has changed since then, perhaps the biggest impact on my personal productivity has been the advent of cloud computing. B2B Web Strategy
  • MODERN B2B MARKETING  |  MONDAY, JULY 13, 2015
    [Work] Here’s How to Create a Modern SEO Strategy That Works
    The days of “weird” and black/grey hat SEO actually working are pretty much over. Sure, it worked for a while, but times they have-a-changed! Author: Nate Dame Let’s get real for a moment. With 61% of B2B buyers starting their research process with a generic web search, the need for effective SEO is clear. Ah-ha! free download?
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 12, 2014
    [Work] 3 Simple Ways to Make Email Marketing Work for You
    No matter what your business, email marketing can work for you. ” The return on investment is one of the main reasons so many businesses turn to email marketing , but how can you make it work for your business? How does email marketing work for you? It reaches lots of people and can bring in sales/donations very quickly.”
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Work] The Art of Being a Great Coworker: 13 Ways to Improve Your Work Relationships
    Think about it: If you work 40 hours a week, 52 weeks a year, that's over 2,000 hours a year spent with the same people -- give or take a vacation or two , of course. This makes building positive relationships with the people you work with a priority -- or in some cases, a means of survival. well, you get the point. Want more on this?
  • B2B LEAD BLOG  |  MONDAY, APRIL 11, 2016
    [Work] Working on Autopilot: How Marketing Automation Fuels Workplace Efficiency
    Marketing automation tools can conquer work for you, while you focus your energy on more pressing tasks. The concept of artificial intelligence (AI) is one that’s become increasingly popular, especially among business owners looking to fuel productivity. This allows you […]. Marketing Automation marketing automation
  • HUBSPOT  |  SUNDAY, JANUARY 31, 2016
    [Work] Working Late? Here Are 21 Tips to Make Your Nights More Productive
    Every so often, though, you’ll have a counterproductive day at work and need to pick up the slack before bed. But this situation raises an important question: If you’re going to stay up late working, how do you stay productive? 21 Tips to Stay Productive When You're Working at Night. 1) Practice yoga or meditation. 14) Stand up.
  • BIZIBLE  |  MONDAY, APRIL 4, 2016
    [Work] Attribution Heat Map: Where the Most Advanced B2B Marketers Work Today
    The B2B marketing attribution scene has been expanding across the US over the past few years. More and more B2B companies are realizing its unique and transformational benefits as they seek to track marketing’s direct impact on revenue. The heat map below shows the concentration of attribution users across the United States. click to view larger).
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Work] Data Proving Your Work BFF Is the Best [Infographic]
    According to LinkedIn’s Relationships @Work Study , having strong personal relationships with our coworkers is essential for a happy, productive, and fulfilling professional life. Work Relationship Statistics. Got your own work BFF? And don''t forget to share it with your workplace BFFs.). Tweet This Stat ).
  • HUBSPOT  |  FRIDAY, OCTOBER 18, 2013
    [Work] Why Your PR Isn't Working (and How to Fix It)
    And yet, I think the heart of the problem has less to do with the age-old argument of whether press releases work or not, and more to do with the need for a seismic shift in how we think about media relations. Write a press release. Hired a new executive? Write a press release. Painted a wall in your office? Shipped a teeny tiny feature?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 10, 2011
    [Work] When it comes to social media, stop trying to “work the room”
    But based on my experience it seems to work quite well. When we stop trying to “work the room,&# we tend to get the world handed us on a silver platter. By Contributing {grow} Columnist Srinivas Rao. When I look at social media I don’t see a way to lower your cost of marketing, increase ROI, or grow your brand. Second Family.
  • HUBSPOT  |  FRIDAY, JANUARY 15, 2016
    [Work] From Coffee Shops to Cat Videos: 12 Unexpected Productivity Hacks That Actually Work
    suppose what I'd really meant was that all I did was work: I got to work early, worked through lunch, broke for dinner, and then proceeded to sign back online to wrap a few things up after that. Many of us have this distorted idea of productivity where the more hours you put in, the more work you put out. What gives?
  • HUBSPOT  |  WEDNESDAY, JULY 15, 2015
    [Work] Why Individuals Slack Off When They're Working on a Team
    Whether it was a baseball team when you were growing up, a team of volunteers working to clean up a local community, or a marketing team working to support your sales department -- it's likely that you've experienced the feeling of strength in numbers. The larger the project, the less likely individuals will be noticed for their work.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 8, 2015
    [Work] Feeling Unmotivated at Work? 7 Ways to Get Back in the Groove [Infographic]
    Do you ever find yourself struggling to feel motivated at work? It can be really hard to focus and get your work done -- let alone do it well -- when you're feeling unmotivated. Check out the infographic below from ProEssayWriter to learn about the seven most common reasons people feel unmotivated at work -- and how to fix them.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 8, 2012
    [Work] Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi
    Content curation is the concept that we become the “expert filter” for our customers and deliver the best of what the industry has to offer, similar to a museum curator who presents only the best works of art. B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. Full bio follows the post.). Joe Pulizzi. _.
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