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  • B2B MARKETING TRACTION  |  THURSDAY, APRIL 9, 2015
    [Work] What Marketing Content Works Best for B2B eNewletters?
    Deciding what kind of content to include in your B2B eNewsletter isn’t easy. It’s a challenge to stand out when your prospects’ email inboxes are overflowing with hundreds – maybe thousands – of emails begging for their attention. They are thoughtful and intelligent. Understand your target audience.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 23, 2016
    [Work] 5 Reasons Your Lead Generation Strategy is Not Working
    The post 5 Reasons Your Lead Generation Strategy is Not Working appeared first on Marketing Insider Group. In business, failure is always an option. This is especially true in B2B businesses that require a steady flow of leads to stay healthy. Here are the top five reasons your lead generation campaigns may […]. Content Marketing
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Work] How to Design Content Remarketing Campaigns That Actually Work
    You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. Ad formats matter to marketers because of how the ad auction works. How the heck does that work? But they may not fill out a form and become a lead right then and there.
  • SALESFUSION  |  THURSDAY, JUNE 19, 2014
    [Work] How to Generate a Lot More Content While Working Only a Little Bit Harder
    The post How to Generate a Lot More Content While Working Only a Little Bit Harder appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 8, 2013
    [Work] Returning from Vacation? Organize Your Inside Sales Work Life
    I can almost guarantee that the hardest days of work for inside sales reps are the first days back from vacation. However, the transition back into work mode can be smooth if you stay organized. After having some time off last week, it was hard to put my mind back into the commuting, working and organizing mode.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 12, 2014
    [Work] B2B Marketing Automation Vendor Strategies: What's Worked and What's Next
    Within these categories, some strategies have worked better than others. I recently did a study of the strategies of B2B marketing automation vendors. The research identified 28 different strategies which fell into six major groups. Most vendors used more than one strategy. Shading indicates the relative frequency of each strategy.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 6, 2016
    [Work] 7 Ways You're Letting Guilt Sabotage Your Work
    And it’s killing the quality of our work. Ways You're Letting Guilt Sabotage Your Work. 1) You feel like you can’t take a break. What if my colleagues think I’m weird, or that I'm not getting my work done? uckily, I work somewhere that encourages taking that time to breathe, and has resources in place to support it.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 10, 2014
    [Work] If you’re looking for job, read Get Back to Work Faster
    Get Back to Work Faster. You have to register for the Sales Lead Management Association , but it’s free and you vote for up to three, Either link works. Get Back to Work Faster  was written some time ago and Jill’s no longer selling it. Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Work] 7 Facebook Marketing "Tips" and "Tricks" That Don't Actually Work
    But there''s little evidence to support that these "tips" work. Only a few people have seen anecdotal evidence that this works -- and some haven''t seen anything affected at all. If by "building a following", you mean "increasing number of Likes and Followers," this trick works. billion monthly active users. Yikes. Don''t do it.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2012
    [Work] How Inbound Marketing Works, From Start to Finish [INFOGRAPHIC]
    Inbound marketing is no cakewalk. Marketers who are embracing inbound have a variety of different channels and tactics to master, including content creation, SEO, social media, lead generation, lead management, and analytics. It's no wonder that marketers new to inbound end up feeling overwhelmed and wondering what to tackle first. Pin It. Pin It.
  • ACT-ON  |  THURSDAY, APRIL 28, 2016
    [Work] Why Formulas Work Better than Templates for Email
    Verbatim email templates that worked like gangbusters for the author, now available to you – lowly sales creature! Naturally, when Obama’s team shared these details post-election, email marketers got to work. “Grab the 3 Follow-Up Email Templates that Got a 70% Response Rate – in Silicon Valley!”. What gives? But it’s not likely.
  • VIEWPOINT  |  TUESDAY, MARCH 24, 2015
    [Work] 4 Tips to Power Up Prospecting in 2015: #1 Believe it Works!
    We’ll review each tip one at a time—but first, let''s see what they are: Mike Weinberg’s 4 Tips to Power Up Prospecting in 2015: Part 1: Tip #1 Believe it works. Tip 1: You have to BELIEVE prospecting works. These are the folks who conspire to tell you that prospecting doesn’t work. Simplified.: Part 2: Tip #2 Commit to It.
  • HUBSPOT  |  TUESDAY, FEBRUARY 23, 2016
    [Work] Why Your Inbound Marketing Strategy May Not Be Working
    As a result, now is the perfect time to reevaluate your inbound marketing tactics and ask yourself, “Are these really working?”. Why Your Inbound Marketing Isn’t Working. Here’s why your efforts may not be working for you. 1) You don’t know what you’re trying to accomplish. But even in 2013, 92.7 Inbound Marketing
  • CRIMSON MARKETING  |  MONDAY, MAY 18, 2015
    [Work] You Can’t Buy Thought Leadership: How Smart Content Marketing Works
    Content marketing takes work. The post You Can’t Buy Thought Leadership: How Smart Content Marketing Works appeared first on. Let’s face it; buyers are unlikely to take you seriously unless you’re a big-name brand or they have heard about you from an independent source. Wrong. Authenticity Is Key. Do your homework. Be a presence.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JUNE 24, 2015
    [Work] Does Modern B2B Lead Generation Really Work?
    Modern Lead Generation Works. And it works, too. Are you struggling to fill your sales pipeline with quality leads? You may need a lead generation mindset change. Here's how to think about it. Do you remember when prospective customers used to contact you as they were starting their buying research? Yeah, those days are over.
  • TOMORROW PEOPLE  |  FRIDAY, MARCH 30, 2012
    [Work] Retargeting: Does Bothering Your Customers Really Work?
    When Retargeting Works and When It Is Nothing but Annoying. This method of advertising can work for both potential customers and businesses, so for many this tactic is very popular. However, there are plenty of reasons that retargeting won’t work. Bothering your customers is tempting. ” remind that so many need.
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 10, 2014
    [Work] 3 Ways to Avoid Burnout by Working Smarter, Not Harder
    Think just because you run a business that it’s got to be all work and no play? If you answered yes to any, or all of these questions you may be headed for burnout; an all too common side effect of the ultra busy work life we’ve programmed ourselves to believe is necessary to succeed. Work at home (if you can) one day per week.
  • MARKETRI  |  THURSDAY, MAY 9, 2013
    [Work] Why B2B Online Marketing Doesn't Work
    Whatever online marketing work you do, it is important that you find a way to align it with your goals. The search engines really look for these and it undoubtedly works very well for businesses of every size. This guest post is courtesy of The Marketing Eye , our partners in the UK. It originally appeared on The Marketing Eye Blog.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 5, 2013
    [Work] How to Make the Zero Moment of Truth Work for You
    ZMOT is a fantastic way to gain awareness on customer interest and satisfaction; putting these various methods to work for you will keep your brand in the forefront of shoppers’ minds and attentions, giving you the ability to trounce your competition and make the sale. 38% comparison shopped online. better than hybrid desktop/mobile ones.
  • SYNECORE  |  WEDNESDAY, JANUARY 30, 2013
    [Work] Mobile Advertising Works. So Why is Nobody Doing It?
    We don’t need data points to realize that the world is going mobile. New statistics are coming out almost daily evidencing the increased usage of smartphones and tablet computers by today’s consumers. As such, this blog presupposes the reader has accepted that the world, and with it the Internet, is quickly going mobile. And I don’t understand why.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 17, 2015
    [Work] Predictive Analytics: Should Automated Content Selection Work by Segment or Individual?
    Segment-based systems work best when only a few choices are available. Dynamic content within email campaigns often works exactly this way. Two vendors made the same point with me this week, which is reason enough for a blog post in mid-July. The point was the difference between basing content selection on individuals and on segments.
  • MARKETRI  |  THURSDAY, OCTOBER 4, 2012
    [Work] 4 Ways Inbound and Outbound Marketing Can Work Together
    While inbound marketing has tremendous benefits and a lower cost per lead compared to outbound marketing, I believe the two approaches can work together. People often think of these two marketing approaches as silos, operating as separate entities, but you would be surprised at how perfectly they work together. Not the way I see it!
  • HUBSPOT  |  TUESDAY, JANUARY 20, 2015
    [Work] 15 Hilarious Office Pranks to Pull on Your Work Buddies
    Thanks to The Office, we all know the classic stapler in Jell-O trick. But what other, less conventional pranks are out there to add some color to an otherwise average day at the office? Every company has a story or two about that funny office prank of yore. Here at HubSpot, it''s the "wheat bread leads" story. Here''s what we found.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JUNE 25, 2013
    [Work] Industrial Blogging Lessons Learned from Working with Technical SMEs
    This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.]. My clients often ask me to write posts for their industrial blogs. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 20, 2016
    [Work] Why Consumer Brands and Agencies Need to Work Together
    ” He cuts right to the chase because what he says speaks directly to the undeniable need for brands and their agencies to work closer together than they ever have before. If for no other reason consider that fact that there are currently more than 7 billion people on the planet right now. That number is expected to grow to 9.7
  • EMAGINE B2B BLOG  |  THURSDAY, AUGUST 23, 2012
    [Work] Working in the Cloud, Walking on Sunshine
    Without revealing too much about my age, I’ve been doing Internet/Web related work since the early 90′s and an active computer user since the late 80′s. While much has changed since then, perhaps the biggest impact on my personal productivity has been the advent of cloud computing. B2B Web Strategy
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 8, 2016
    [Work] Why Are 6 in 10 CMOs Spending Time on Methods That Don't Work?
    Oh yeah on the 3rd hand you have their CEOs holding the figurative Sword of Damocles over their head saying they will be the first to go if growth targets are not met. 6 in 10 CMOs Spending Time on Methods That Don't Work. Disruptive Growth. What Exactly is Disruptive Growth? Ok so now you know what the term means. What gives? Period.
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Work] 11 Reasons Having Friends at Work Makes You Happier [Infographic]
    Having friends at work directly correlates with engagement and productivity at the office. Why should you care about making friends at work? Check out this infographic from Officevibe , which shows how building social ties with coworkers can help everyone work better. But did you know it can also make you better at your job?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 25, 2013
    [Work] The best digital business idea that just never worked
    But it never worked. A paperless society? Not if the recent SXSW conference was any indicator. know this sounds crazy, but paper is still the preferred communication method at the world’s biggest interactive gathering. Every attendee is handed a printed program guide as big as a phone book. Everybody still wears a paper name tag.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 23, 2013
    [Work] The Psychology of Color & Marketing – What Actually Works?
    The post The Psychology of Color & Marketing – What Actually Works? How do the colors red or purple make you feel? Excited, sophisticated? Hunches behind the psychology of color in marketing have been long-standing and intriguing, but are they actually true? Let’s find out: Color & Branding. Bottom line? Is red the magic color?
  • B2B LEAD BLOG  |  MONDAY, APRIL 11, 2016
    [Work] Working on Autopilot: How Marketing Automation Fuels Workplace Efficiency
    Marketing automation tools can conquer work for you, while you focus your energy on more pressing tasks. The concept of artificial intelligence (AI) is one that’s become increasingly popular, especially among business owners looking to fuel productivity. This allows you […]. Marketing Automation marketing automation
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Work] 10 User Generated Content Campaigns That Actually Worked
    Tired of struggling to crank out the endless streams of content needed to appease today’s consumers? You’re in luck! There is an option for burned out business owners, and that’s user generated content. In light of these trends, there’s never been a better time to start using user generated content to engage your readers and build trust with them.
  • HUBSPOT  |  FRIDAY, JUNE 12, 2015
    [Work] 6 Email Tips and Tricks That Don’t Actually Work
    After all, why work so hard to build up a database of leads if you never do anything with them? If other marketers have seen success with this method, it’s likely that you’ll want to figure out what worked for them. It’s no secret that email marketing is a critical component of the inbound methodology. Right?!”. Wrong! Right?!”. Emai
  • HUBSPOT  |  MONDAY, JUNE 17, 2013
    [Work] 9 Insider Tips for Native Advertising That Actually Works
    The reason native works is because the advertising is treated as a unit of content on the platform where it lives," is how John Battelle, CEO of Federated Media, explains the appeal of native ads. If you work in inbound marketing, chances are you’re doing some native advertising or at least thinking about it. What Works. Lesson?
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    [Work] Twitter Opens Advertising to All: Here's How it Works
    Some paid promotion can be a great complement to your organic inbound marketing efforts, so if you''re new to Twitter ads, we''re going to give you a primer on just how they work. How Twitter''s Self-Service Ads Work. Ready to get your hands dirty with some Twitter advertising? Now''s your chance! Step 3: Review Your Campaign.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 5, 2016
    [Work] The most important questions to make your marketing work
    The post The most important questions to make your marketing work appeared first on Biznology. Succeeding at marketing these days really isn’t that hard. Oh, don’t get me wrong, it takes some effort, along with time, money, and resources. Sure, other avenues exist (and are well-worth exploring for your brand and business ). Good question.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 26, 2012
    [Work] How LinkedIn Company Pages Work Like Magic for B2B Marketers
    The users of LinkedIn tend to be affluent and influential , and can easily discover people employed by a certain company, or various types of business someone has worked for. LinkedIn is the world’s largest professional social network. Every second, two people join the network of over 160 million users in over 200 countries and territories.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Work] The Forgetful Person's Guide to Staying Organized at Work
    In pretty much any setting, being forgetful sucks -- but at work, it can have disastrous consequences. Evernote''s basically a notebook you can use in the cloud -- which means you can use it on your work computer, your home computer, your phone, your tablet, or even that random computer at a hotel on vacation. Multiple inboxes.
  • CRIMSON MARKETING  |  TUESDAY, DECEMBER 1, 2015
    [Work] Team, Tools and Transformation—How to Build a Demand Gen Program that Works (ft. Mark Roberts, ShoreTel CMO)
    He gives a master class in the team, tools and transformation needed to build a demand gen program that works. The post Team, Tools and Transformation—How to Build a Demand Gen Program that Works (ft. Having a poorly understood or designed digital demand generation program does not produce results. Mark Roberts is the CMO of ShoreTel. 
  • BIZNOLOGY  |  THURSDAY, OCTOBER 29, 2015
    [Work] Why you should merge your traditional and digital marketing work
    But at big companies, the kind that I work with, folks continue to wrestle with whether the old-style marketing organizations ought to be merged with the new cool digital folks. Do we take the people doing the old-fashioned work and group them with the newfangled social/search/local/mobile mavens? But the issue is the same.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 15, 2016
    [Work] Why email marketing still matters–and how to make it work
    Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. But how do we create email campaigns that work? By knowing how to measure what is working and how to adjust over time. The post Why email marketing still matters–and how to make it work appeared first on Biznology. Like this post?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 5, 2013
    [Work] Social Works for B2B, So Get Over Yourself
    It took a tremendous amount of time and a lot of trial and error to find out what works for Marketo in particular. hear the same thing over and over again: “Your case is unique and you absolutely have no right to give a blanket statement that your strategy works for all B2B marketing.” by Jason Miller It’s never going to stop.
  • ANNUITAS  |  THURSDAY, JULY 10, 2014
    [Work] BANT for Lead Qualification Just Won’t Work
    The approach to BANT qualification focuses on an individual not a buying committee – yes, I am aware that one of the questions is authority, but rarely will a B2B buyer provide the list of people who are on the buying committee and pave the way to the key decision maker(s) – this will happen once they have a good working relationship with sales.
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Work] 7 Hot Apps That Will Skyrocket Your Productivity at Work
    Once tasks are created, you can group them into projects, and invite team members so that they can brainstorm, assign subtasks, and work toward accomplishing their goals. This post originally appeared on Insiders , a section of Inbound Hub. For more content like this, subscribe to Insiders. In due time, she picked it up. Scorsese. It''s not.
  • ANNUITAS  |  TUESDAY, JULY 9, 2013
    [Work] What’s Working in B2B Content Strategy
    Never underestimate the importance of your website. Once again, the two most used sources for research are general web search and vendor websites. Blog B2B Marketing Buyer''s Jouney content marketing Demand Generation DemandGen report
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Work] A Simple Guide to Motivating People at Work [SlideShare]
    Motivated employees aren't just a joy to be around at work. And if you're the one who's unmotivated, read this blog post for seven ways to get motivated at work again.). Leader's Guide to Motivate People at Work from. They also perform better, are more productive, and contribute to higher morale. Weekdone.com.
  • HUBSPOT  |  FRIDAY, OCTOBER 16, 2015
    [Work] Make Personalization Work by Starting with the Right Data
    Whenever I have the opportunity to chat with a thought leader in the marketing industry, I always like to ask: What trend do you think will be next year’s buzzword? In 2014, many professionals said 2015 would be the year of personalization — a prediction that, as it turns out, may have been a little too hopeful. How Do You Determine the Right Data?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 26, 2016
    [Work] Why B2C Marketers and Agencies Need to Work Together
    As a result, both groups are reengineering their internal organizations and forging new ways of working with their respective agency or brand counterparts. This is not breaking news by any means but there are currently 7 billion people on our planet right now. Oh sure there was some collaboration—there had to be. That Was Then.
  • HUBSPOT  |  WEDNESDAY, JUNE 8, 2016
    [Work] How to Work Faster in Excel: 6 Helpful Tips & Features
    If you’re a frequent user of Excel, there are probably a few features you’ve found yourself using over and over again in your work. These tips and features are designed to help you work faster and smarter. How to Work Faster in Excel: 6 Helpful Tips. 1) Leverage the Tables Tools to organize data and conduct quick analyses.
  • HUBSPOT  |  FRIDAY, JUNE 10, 2016
    [Work] How to Find Time to Meditate at Work [Infographic]
    Everyone gets stressed at work at one time or another. When you're under some pressure and your brain's working hard, it can make you more efficient and productive in the end -- and you may even find more satisfaction with your work when it is done. And hey, sometimes, that can be a good thing. Meditation.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 9, 2012
    [Work] Does Traditional Marketing Still Work?
    Traditional outbound marketing (advertising, direct mail, email) still works. ” Traditional marketing alone no longer works. But, as Copyblogger indicates in the above graphic (thanks, Copyblogger!),  it is more expensive. With inbound marketing, prospects self-select themselves. You’ve got to be where the buyers are.
  • THE POINT  |  MONDAY, JUNE 9, 2014
    [Work] But Wait, There’s More! Why Cheesy Copy Still Works.
    Effective email copy is not like a letter to your grandma; unless, that is, you’re asking Grandma to sponsor you for the 5K Fun Run at the park. good email campaign isn’t designed to make people feel warm and fuzzy about you, your company or your product, or generate awareness, or promote your brand. ” That’s your decision.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 4, 2016
    [Work] Account-Based Marketing Needs Content Marketing To Work
    The post Account-Based Marketing Needs Content Marketing To Work appeared first on Marketing Insider Group. Marketing has a marketing problem. Ask most people who are NOT in marketing, what they think marketing is. They will answer with something that sounds like advertising or selling. Content Marketing
  • BIZIBLE  |  MONDAY, SEPTEMBER 12, 2016
    [Work] What If Attribution Shows That Your Marketing Isn't Working?
    And when your work can be tied to revenue, it usually leads to being accountable for revenue. Finally, what if attribution shows that your marketing isn't working? Adopting a sophisticated, accurate marketing attribution solution can be scary. On one hand, being able to prove your value with revenue is really exciting. What then?
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Work] The Right Way to Answer a Work Email
    If you find yourself writing a paragraph that''s more than three sentences long, you''re creating more work for yourself and your recipient than is necessary. 3) Let the most knowledgeable person reply first. Click to tweet: The Right Way to Answer a Work Email - [link] by @DianaUrban at @HubSpot. It''s hard to read emotions in emails.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 30, 2015
    [Work] 10 Fantastic Instagram Posts and Why they Work
    Let’s look at ten fantastic Instagram posts, why they work, and how you can use these ideas for […]. Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. 10 Fantastic Instagram Posts and Why they Work by Peg Fitzpatrick - Maximize Social Business.
  • HUBSPOT  |  TUESDAY, APRIL 23, 2013
    [Work] Demystifying How Facebook's EdgeRank Algorithm Works [INFOGRAPHIC]
    But as a marketer, it behooves you to get a handle on how it works, since comScore reports that 40% of the time spent on Facebook is in the News Feed -- and only 12% is spent on profile and brand pages. the elusive EdgeRank algorithm. So powerful, yet so misunderstood. with Batman-themed examples. Did you learn anything new about EdgeRank
  • SALESFUSION  |  THURSDAY, MARCH 17, 2016
    [Work] Content Syndication: What Is It and Does It Really Work?
    In order to answer the question of whether or not content syndication works, we first need to explore what exactly this syndication looks like in today’s B2B marketing world. Whether or not content syndication really works depends on which of these two approaches you’re considering. Enter content syndication. It depends.
  • PWB MARKETING BLOG  |  WEDNESDAY, APRIL 10, 2013
    [Work] Facebook Ads: Do They Work?
    There are many ways to market your business website. You can do so through paid search, print ads or outdoor advertising, just to name a few. Broadcasting you business name, products, services or brand has never been easier. ” At first I too was stumped. That meant that my Facebook ad campaign should be one to generate more ”Likes.”
  • I-SCOOP  |  FRIDAY, NOVEMBER 11, 2016
    [Work] Banks work with FinTechs to tackle innovation challenges
    Banking and finance Research
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 27, 2012
    [Work] Does Facebook Work for B2B Lead Generation? Hell Yes!
    The reason that these ads work is because they are promoting your good content. Does Facebook Work for B2B Lead Generation? by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. What’s the takeaway here? Here is the hard data.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 20, 2016
    [Work] Proof That CEOs Will No Longer Accept Marketing That Doesn’t Work
    Marketers, agencies, and publishers who can’t prove that their marketing investments work. The post Proof That CEOs Will No Longer Accept Marketing That Doesn’t Work appeared first on Marketing Insider Group. And what’s killing it? Content Marketing
  • ION INTERACTIVE  |  FRIDAY, JUNE 17, 2016
    [Work] Account-Based Marketing Needs Content Marketing To Work
    But because it works ! Marketing has a marketing problem. Ask most people who are NOT in marketing, what they think marketing is. They will answer with something that sounds like advertising or selling. And so with each new trend in marketing, we have to remember that effective marketing seeks to help customers. BrennerMichael
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 6, 2011
    [Work] Developing an Integrated Content Marketing Strategy that Works – Guest Post
    Content curation  is the concept that we become the “expert filter” for our customers and deliver the best of what the industry has to offer, similar to a museum curator who presents only the best works of art. B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. Full bio follows the post.). Joe Pulizzi. _.
  • HUBSPOT  |  FRIDAY, FEBRUARY 14, 2014
    [Work] Why Ghostwriting Thought Leadership Content Doesn't Work
    The term "thought leadership" has been thrown around a lot lately, often tacked on to industry articles without any consideration as to whether the ideas presented are actually. leadership-worthy. Unfortunately, what should be thought-provoking posts have proven to be simply buzzword-laden pieces of content. Here''s why. Experience. Credibility.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 31, 2013
    [Work] Lead Generation Effectiveness – What Works and What Doesn’t?
    In this world of virtual contact, it is remarkable to see how well Executive Events, Trade Shows and Conferences, and Direct Mail work.  As I like to say “The email in-box is overflowing but the physical mailbox is empty (except for junk).” ” That’s why direct mail works so well. How can you use this chart?
  • VIDYARD  |  FRIDAY, MARCH 11, 2016
    [Work] No marketing tactic works well Forrester says, it’s all about strong content
    The post No marketing tactic works well Forrester says, it’s all about strong content appeared first on Vidyard. Content marketing has cut itself a lion’s share in the marketing world. It’s pretty simple when you think about it, technically every part of your marketing mix should revolve around promoting content. Blog Content Marketin
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 26, 2011
    [Work] Online Games Teach Kids Valuable Work Skills
    For all the complaining that our children are too plugged in and too obsessed with online games, I think playing those games is actually teaching our children critical work skills. You can work your way up using resources and craftingto build better houses, tools, and weapons. Working together, they mine and build. Your kids.
  • HUBSPOT  |  MONDAY, DECEMBER 21, 2015
    [Work] How Can Marketers & Designers Work Better Together? [Infographic]
    It's not uncommon to feel like marketers and designers speak different languages. You have marketers focusing on the timeline, designers focusing on the creation process, and neither of them understanding where the other is coming from. But at the same time, 39% of designers say it’s difficult to estimate the scope of projects in the first place.
  • BIZIBLE  |  MONDAY, APRIL 4, 2016
    [Work] Attribution Heat Map: Where the Most Advanced B2B Marketers Work Today
    The B2B marketing attribution scene has been expanding across the US over the past few years. More and more B2B companies are realizing its unique and transformational benefits as they seek to track marketing’s direct impact on revenue. The heat map below shows the concentration of attribution users across the United States. click to view larger).
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 26, 2015
    [Work] Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration
    To illustrate this philosophy at work, let’s take a look at a few recent examples of the KoMarketing team collaborating both internally and externally: Internal Collaboration. For our team, this type of work requires an “all hands on deck” approach to successfully place content on relevant industry sites. Bear with me here.).
  • VIDYARD  |  FRIDAY, APRIL 8, 2016
    [Work] 8 Non-Work Related Exercises to Strengthen Your Marketing Muscles
    But what about when you’re not working? Are there things you can do that won’t feel like work (since who wants to work 24/7? Promise, they won’t be too much work, and you could even have fun! 1. You can think about what’s working and what doesn’t work. Follow industry blogs. Learn from a mentor. Ask why.
  • HUBSPOT  |  THURSDAY, NOVEMBER 13, 2014
    [Work] Why Work Emails Can Create Tension in the Office [Infographic]
    The freedom -- and the obligation -- to be on email at work all day is a blessing and a curse. On the one hand, if you have a question for Joe in HR, you can usually expect him to have read your email within the next hour or two. Whether he responds is another story.). Email is then a distraction, welcome or not. The abuse of reply-all?
  • MARKETRI  |  FRIDAY, JANUARY 3, 2014
    [Work] Why Isn’t My B2B Marketing Working?
    Here are the top 10 reasons your B2B marketing is not working: You mistake “collateral” for “marketing”: Inexperienced in-house marketers who don’t have someone to train or guide them accumulate a massive amount of print and online marketing collateral and promotional items. if you are unsure.
  • SCRIBBLELIVE  |  TUESDAY, OCTOBER 18, 2016
    [Work] What Working at an Apple Store Taught Me About Good Event Marketing
    Working at Apple for 5 years (2½ of which were as a retail specialist in an Apple Store), has made me the product marketer I am today – and these 3 lessons, in particular, have helped me and my team provide great customer experiences at every show we attend. Trade shows, owned events, you name it, I love it. Promote the event on all channels.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 12, 2015
    [Work] 4 Ways to Unleash Marketing Creativity at Work
    Find a system that works for you—create a file folder of tear sheets and clippings, or pin things to a bulletin board. At work, set aside creative tasks or brainstorming sessions for the end of the day when fatigue has set in. All of its R&D scientists devote that time to working on their own pet projects. the Post-It Note.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Work] 8 TED Talks About Work/Life Balance That'll Change the Way You Think
    Everyone and their mother seems to have a strong opinion about work-life balance. Others argue that the concept of "balancing" your work and your life, which implies that the two are on par with one another, is plain old wrong. Curious what the smartest people out there have to say about work-life balance?
  • VIEWPOINT  |  TUESDAY, FEBRUARY 16, 2016
    [Work] How to Turn Sales Leads into Revenue, Not Just Work
    Marketing’s responsibility is to work with sales to identify the challenges or pain points of their target audience and create tailored content to speak to those challenges. Post lead follow-up, sales should give marketing feedback on what content or offers worked, and what didn’t. Find the Pain. Qualify Your Lead. Sales Leads
  • B2B MARKETING INSIDER  |  SATURDAY, MAY 30, 2015
    [Work] Getting Your First 100 Customers: Strategies That Work
    The post Getting Your First 100 Customers: Strategies That Work appeared first on B2B Marketing Insider. Ok I realize I usually and generally deal with and write about brands that are way beyond their first 100 customers. It can take a great deal of groundwork and preparation, not to mention money and sweat, to locate and capture them. As Ms.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 7, 2012
    [Work] Does Gamification Work On a Customer Community? [CHART]
    Does Gamification Work On a Customer Community? by Heather Foeh | Tweet this Gamification is a hot topic these days. If you’re unfamiliar with the term, it refers to taking the motivational and reward aspects of video games and adding them to non-game places, such as websites, software, etc.
  • HUBSPOT  |  TUESDAY, JUNE 25, 2013
    [Work] Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better
    We caught up with Pappas to talk about what’s going on at YouTube and get some tips on how brands can best work with the platform. Miniature video has been in the news a lot lately, thanks to Twitter’s Vine app where you make six-second movies, and Instagram’s new 15-second video feature. But the channel didn’t get much traction.”.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Work] Web Design 101: How HTML, CSS, and JavaScript Work
    Ever wondered how computer programming works, but haven''t done anything more complicated on the web than upload a photo to Facebook? Markup languages work in the same way as you just did when you labeled those content types, except they use code to do it -- specifically, they use HTML tags, also known as "elements." But you can!
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Work] Data Proving Your Work BFF Is the Best [Infographic]
    According to LinkedIn’s Relationships @Work Study , having strong personal relationships with our coworkers is essential for a happy, productive, and fulfilling professional life. Work Relationship Statistics. Got your own work BFF? And don''t forget to share it with your workplace BFFs.). Tweet This Stat ).
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 11, 2014
    [Work] Great work with Find New Customers client Mintigo yesterday
    Yesterday, I was working with their content marketing expert, Sophia Wong.  I told Sophia about the Salesforce.com blog post publishing on October 20th called “ The Importance of Attitude.” Soon she emailed me that my advice worked and their infographic published at VentureBeat.   The DNA of Salesforce Users.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Work] The Art of Being a Great Coworker: 13 Ways to Improve Your Work Relationships
    Think about it: If you work 40 hours a week, 52 weeks a year, that's over 2,000 hours a year spent with the same people -- give or take a vacation or two , of course. This makes building positive relationships with the people you work with a priority -- or in some cases, a means of survival. well, you get the point. Want more on this?
  • HUBSPOT  |  TUESDAY, MAY 31, 2016
    [Work] 11 Useful Photoshop Tutorials That'll Help You Work Faster
    Created by the Adobe Photoshop team, this tutorial feels more like a free webinar class: You have a friendly teacher who shows you the basics of how Photoshop works with Adobe Bridge, and then shows you ten basic techniques to get you going. There’s no doubt that Photoshop is an incredibly powerful tool for marketers. Time: 46 min.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 28, 2011
    [Work] Google Universal Search – what works?
    Three things work today. Now that link-building, the backbone of the search marketing industry is gone, what will happen?  Time to fire your search marketing company, I think.) In order of importance: Videos. Images. Seems the blog is no longer a nice to have. Thank God Fearless Competitor is so popular!
  • HUBSPOT  |  THURSDAY, MAY 9, 2013
    [Work] 'Being Full of Sh*t Doesn't Work Anymore'
    It’s not to say that advertising doesn’t work. Some ads work extraordinarily well and can do extraordinary things. There’ll always be a case study about a cool ad that really works, but for every one of those, there are thousands that are failures. But being full of s**t doesn’t work anymore. Q. How has the movie done? A.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 26, 2013
    [Work] How to Create Content Maps That Actually Work in Sales Lead Generation
    How to Create Content Maps That Actually Work in B2B Demand Generation. This is how to create content maps that actually work (and how not to). The post How to Create Content Maps That Actually Work in Sales Lead Generation appeared first on Fearless Competitor. Content is critical in B2B sales lead generation. Evaluation.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 20, 2015
    [Work] How I Work with Jeff Ogden of Find New Customers
    Matt Heinz of Heinz Marketing.contacted me about his How I Work series and he asked me to answer a series of questions. Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. That process really works and I recommend it highly.
  • CONTENTLY  |  MONDAY, MAY 9, 2016
    [Work] Infographic: How Much of Your Workday Do You Spend Actually Working?
    How many hours are you going to spend at work today? Here’s a better question: How many of those hours will you actually  work ? Are you reading this article instead of working? ” It turns out that most of us spend more than 40 percent of our days doing non-work tasks. Like this one. That’s okay!).
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 17, 2012
    [Work] Our Home Page Work-Over at Find New Customers
    As the  Fearless Competitor , I believe we should all work hard and play hard. I cannot wait to redo the home page of Find New Customers – simple, few words and a clear call to action. It will be beautiful too, just like CopyBlogger. What do you think? Are the changes good or did I prune too deeply? After (28 Words). Before (550 words).
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 14, 2013
    [Work] Does Social Selling Really Work?
    Tom has identified the people he'd like to work with. If you're new to social selling, you're probably wondering if it's worth doing. After all, it takes time to build your online brand, search for info about prospects, connect with new people and especially, share your insights. What's he doing? He participates in lots of group discussions.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 8, 2015
    [Work] The Science Behind Why Native Ads Work [Infographic]
    Publishers and brands need another option that works, and that's why native advertising has become the shining star of the industry. But why exactly do native ads work so well, compared to other media formats? This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Media
  • HUBSPOT  |  SUNDAY, JANUARY 31, 2016
    [Work] Working Late? Here Are 21 Tips to Make Your Nights More Productive
    Every so often, though, you’ll have a counterproductive day at work and need to pick up the slack before bed. But this situation raises an important question: If you’re going to stay up late working, how do you stay productive? 21 Tips to Stay Productive When You're Working at Night. 1) Practice yoga or meditation. 14) Stand up.
  • B2B MARKETING TRACTION  |  WEDNESDAY, DECEMBER 4, 2013
    [Work] B2B Marketers: Is Your Online Brand Working?
    According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. It’s critical to have a strong presence online to attract buyers and then to engage with impact as they make their decision. How do you get there?
  • SAZBEAN  |  MONDAY, APRIL 18, 2011
    [Work] A Story of Team Work, Community Support & Fun #ignitedetroit
    Group Working as a Team Like any event, this one took a lot of team work to get it off the ground with a lot of discussions via email and in person. Sometimes when you work in a group, certain people will take over and others will sit back. special thank you also to all the volunteers that helped make our event work so well!
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 27, 2015
    [Work] How to Network Successfully on Google Plus. Are You Networking or is it not Working?
    Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. Are You Networking or is it not Working? Networking on social media is a crucial element of success. Enter networking! Peg is a social media strategist, writer, and speaker. Social media is her passion. And her job.
  • SAZBEAN  |  TUESDAY, MAY 14, 2013
    [Work] Facebook Works for B2B Too
    by Dennis Yu The post Facebook Works for B2B Too appeared first on Sazbean. facebook engancha (Photo credit: Wikipedia) As a Business-to-Business (B2B) company, you may feel like you have to uphold a very professional image, so Facebook doesn’t make sense for you. What about you? We all know the B2B sales cycle is long.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Work] How to Work More Effectively With Global Teammates
    According to a recent Economist report , 78% of us work or have recently worked in a global team. And as more of us start to work in global teams, we start to run into unexpected problems. When you’re working in a global team, chances are you’re working with colleagues in different time zones than you. miles).
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