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  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 14, 2013
    [Work] Networking vs Prospecting: Making One Work For The Other
    I had a startling revelation last week. What I’m about to share is something I don’t often admit out loud, but it lives and breathes and is a strong force within me. My name is Maegan Kopka. I am a 15 year sales veteran, and I HATE prospecting! Our teams were discussing the art of prospecting and the absolute need, in 2013, to be good at it.
  • CRIMSON MARKETING  |  MONDAY, APRIL 28, 2014
    [Work] Giles House, CallidusCloud’s Sr. VP & CMO: How Marketing Can Work With Sales to Increase Revenue
    VP & CMO: How Marketing Can Work With Sales to Increase Revenue appeared first on Crimson Marketing. It used to be enough that Marketing departments generated leads and handed them off to Sales. The responsibilities and activities of Marketing and Sales departments lived in uniquely different worlds. Demand Generation Podcasts
  • NUSPARK  |  SATURDAY, MARCH 10, 2012
    [Work] Is Your Website Working for Lead Generation and Inbound Marketing?
    Its job is to engage prospects with education and persuasion.  It needs to attract leads into your funnel.  It needs SEO based on buyer’s needs; not yours.   Ads, website descriptions, keywords, landing pages, website content, and call-to-action all need to align for the funnel to be optimized, and make your website work. Measuring ROI?
  • GREAT B2B MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Work] Important Lessons for Working with Channel Partners
    It can be a compelling proposition to have external companies working for your success without the heavy investments necessary to build, equip, and train an internal sales organization – particularly if you need to reach a broad geographic area. Lesson 1 –Channel partners are in it for themselves. Lesson 2 – Win-win scenarios are crucial.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 26, 2010
    [Work] Cookie Cutter B2B Sales Methodologies Don’t Work.
    Wendy Boyce. No sales cycle should ever be looked at from a cookie cutter approach, but this is especially true when examining the B2B sales process.  In B2B transactions, there is no way to fully predict the decision-making hierarchy, as every organization has a different marketing or purchasing structure with unique buyer types.  Jump start sales.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 26, 2015
    [Work] How To Work with Subject Matter Experts In A B2B Content Marketing Program
    At KoMarketing, we work with B2B marketers who represent the software technology and industrial manufacturing industries. know we work with both enterprises and small businesses, how might that plan differ amongst them? Work to get them peeling back that onion of information inside them. Complete Keyword Research.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, NOVEMBER 5, 2013
    [Work] Upgrade your work & life to extraordinary
    Upgrade: taking your work and life from ordinary to Extraordinary. In the last chapter Rana worked in a summary of her reactions and learning experiences from her life along with what she learned from her interviews. Author: Rana Florida. Today’s book is a little of both! His newest book : Recruiting High Performance Sales Teams.
  • BIZNOLOGY  |  THURSDAY, JULY 12, 2012
    [Work] Squirrels, long working hours, and social technologies
    You then start feeling that you did not actually take a week off, you just compressed the work of 2 weeks in one. Several of us are working longer hours, taking work home and shrinking our weekends. We are only half joking when we say that vacation is regular work with a nicer view. Photo credit: hynkle.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 10, 2013
    [Work] How To Put Twitter Lead Generation Cards To Work With Marketing Automation
    How To Put Twitter Lead Generation Cards To Work With Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joel Rothman | Tweet this. Twitter recently announced an addition to its suite of Twitter Cards called Lead Generation Cards. It’s a very streamlined process. Email address.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, APRIL 18, 2012
    [Work] Creating Sales Collateral That Works
    Several years of MLC research, along with work from our sister program, the Sales Executive Council, shows that sales approaches focused on teaching drive greater real-world success than other methods, particularly in commoditized or rapidly-changing industries. It teaches customers something new. It’s advocate-friendly.
  • HUBSPOT  |  TUESDAY, APRIL 23, 2013
    [Work] Demystifying How Facebook's EdgeRank Algorithm Works [INFOGRAPHIC]
    But as a marketer, it behooves you to get a handle on how it works, since comScore reports that 40% of the time spent on Facebook is in the News Feed -- and only 12% is spent on profile and brand pages. the elusive EdgeRank algorithm. So powerful, yet so misunderstood. with Batman-themed examples. Did you learn anything new about EdgeRank
  • THE POINT  |  MONDAY, JUNE 9, 2014
    [Work] But Wait, There’s More! Why Cheesy Copy Still Works.
    Effective email copy is not like a letter to your grandma; unless, that is, you’re asking Grandma to sponsor you for the 5K Fun Run at the park. good email campaign isn’t designed to make people feel warm and fuzzy about you, your company or your product, or generate awareness, or promote your brand. ” That’s your decision.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 28, 2008
    [Work] Is the Ability to Create Visuals an Important Work Literacy? | Work Literacy
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 1, 2013
    [Work] How To Ensure Sales And Marketing Work Together More Effectively
    Conflicts – all offices have them and all employees will encounter at least one during their working days. Get your sales and marketing teams working together effectively for greater success and a boost in your bottom line. By tying marketing goals to the goals of the sales team, these two will begin to work together. growth.
  • B2B CONVERSATIONS NOW  |  TUESDAY, OCTOBER 12, 2010
    [Work] Two Lead Generation Strategies That Work
    The original post can be found here: Two Lead Generation Strategies That Work. This article was originally published by Bernie Borges in his OptimizeThis blog. At the 2010 Inbound Marketing Summit in Boston, I was on a panel on October 7th on the topic of Driving More Qualified Leads into your Funnel. And, I do mean always!
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Work] In B2B Lead Generation, Gobbledy-Gook Words Don’t Work
    If your company is trying to implement a lead generation program to provide quality sales leads for sales teams, don’t do this. Use Gobbledy Gook Words. And believe it or not, there is a Boston area software firm that suffers from this, which hampers B2B lead generation programs. This is a real company, believe it or not. Oh my God! Simplify.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 26, 2011
    [Work] Online Games Teach Kids Valuable Work Skills
    For all the complaining that our children are too plugged in and too obsessed with online games, I think playing those games is actually teaching our children critical work skills. You can work your way up using resources and craftingto build better houses, tools, and weapons. Working together, they mine and build. Your kids.
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 12, 2014
    [Work] Why Social Media Marketing Doesn't Work
    Social media marketing doesn''t work. It generally doesn''t work. This blog post will explain when social media marketing works, when it doesn''t, and why. When Does Social Media Marketing NOT Work? First, we need to define what we mean when we say ''work.'' Why Does It Not Work? Why Does It Work?
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JUNE 25, 2013
    [Work] Industrial Blogging Lessons Learned from Working with Technical SMEs
    This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.]. My clients often ask me to write posts for their industrial blogs. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • SMALL MANUFACTURER BLOG  |  TUESDAY, MARCH 27, 2012
    [Work] Honor Your Creative Self: Instill Some Quiet in Your Work Life
    learned that by paying attention to what showed up in my own news feed, I could easily see which social media activities worked – and which ones didn’t – and that I didn’t need to be a genius to figure this out. think you’ll come away with a different perspective on your work and your life. The result? also got lucky.
  • SMALL MANUFACTURER BLOG  |  SUNDAY, AUGUST 14, 2011
    [Work] Take the Grunt Work Out of Monitoring Social Media with mBlast
    It automates a lot of the grunt work associated with PR and marketing. Tweet In the old days, monitoring the media meant you’d read various print and trade publications (which usually were a finite number) and get to know reporters and editors. You met these people at trade shows or they’d come to your facility if they were in the area.
  • TOMORROW PEOPLE  |  FRIDAY, DECEMBER 16, 2011
    [Work] Creating a Website That Works!
    How to make a website that works. website that works may sound like an obvious thing. After all, all websites work don’t they? Actually, many websites only work in very basic, functional terms, but fail to work in bringing in web traffic and converting it into sales. Converting web traffic into customers.
  • VIEWPOINT  |  TUESDAY, JANUARY 31, 2012
    [Work] Do Standardized Sales Processes Really Work Anymore?
    Standardized sales processes are not working well because they no longer align with where buyers are at today or where they may be in the future. I end with noting that changing buyer behaviors has created an interesting irony. Tony Zambito is Founder and Principal of the buyer research and strategy firm Buyerology ?. He holds a B.S.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 24, 2011
    [Work] Getting Personal with Customer References: Matchmaking that Works
    We're pleased to present this guest post by Joshua Horwitz, president and founder at Boulder Logic. Read on for Joshua's insights into why it makes sense to help your prospects and customers connect -- and how to go about it. What’s the best way to use what you’ve got and close the deal? Let the matchmaking begin! Here’s one example.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, FEBRUARY 7, 2013
    [Work] Why Case Studies Work in B2B Sales
    As potential customers grow immune to the hard sell and endless ads and emails, B2B marketers are looking for more effective ways to entice their target audiences. Today’s buyers listen to each other more than they listen to us, the sellers. Why Use a Case Study? Marketers have hundreds of options for creating campaigns. So why a case study?
  • FIFTH GEAR ANALYTICS  |  FRIDAY, SEPTEMBER 3, 2010
    [Work] Consumer Decision-Making Theories and Strategies That Work
    Bob McCarron. In an earlier post , I discussed the different theories behind the way consumers make purchase decisions.  Quick recap: The Utility Theory basically holds that consumers make decisions based on the expected outcomes of those decisions. Here the consumer ranks the value of attributes differently. Theory or Fact? Tweet This! Digg this!
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Work] How to Design Content Remarketing Campaigns That Actually Work
    You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. Ad formats matter to marketers because of how the ad auction works. How the heck does that work? But they may not fill out a form and become a lead right then and there.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 8, 2013
    [Work] Creating a Sales Incentive Program that Works
    You don’t want to draw a lot of hype and energy to an incentive program that rewards reps with a water bottle for their hard work. Some business owners use cash rewards to try to motivate their employees, but this rarely works. Most employees expect bonuses during the holiday season or on their work anniversary. link].
  • CRIMSON MARKETING  |  MONDAY, MAY 18, 2015
    [Work] You Can’t Buy Thought Leadership: How Smart Content Marketing Works
    Content marketing takes work. The post You Can’t Buy Thought Leadership: How Smart Content Marketing Works appeared first on. Let’s face it; buyers are unlikely to take you seriously unless you’re a big-name brand or they have heard about you from an independent source. Wrong. Authenticity Is Key. Do your homework. Be a presence.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 28, 2011
    [Work] Google Universal Search – what works?
    Three things work today. Now that link-building, the backbone of the search marketing industry is gone, what will happen?  Time to fire your search marketing company, I think.) In order of importance: Videos. Images. Seems the blog is no longer a nice to have. Thank God Fearless Competitor is so popular!
  • SMASHMOUTH MARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [Work] Event Marketing Works, but ONLY if Vendors Add Value
    I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. Some sessions were brilliant; some were nothing more than veiled commercials. Simple, right? Let's face it. And hmmm.
  • B2B MARKETING INSIDER  |  SATURDAY, MAY 30, 2015
    [Work] Getting Your First 100 Customers: Strategies That Work
    The post Getting Your First 100 Customers: Strategies That Work appeared first on B2B Marketing Insider. Ok I realize I usually and generally deal with and write about brands that are way beyond their first 100 customers. It can take a great deal of groundwork and preparation, not to mention money and sweat, to locate and capture them. As Ms.
  • FOLLOW THE LEAD  |  THURSDAY, DECEMBER 30, 2010
    [Work] How’s your handle on the work-life balance?
    As Father Time prepares to hand over the keys to Baby New Year, you’re probably reevaluating those New Year’s resolutions, which may or may not work out. Better yet is a Dalai Lama-esque reflection on what was gained (or lost) in the previous year and setting a few business goals for the year ahead. Wrapped up [.].
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 26, 2015
    [Work] Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration
    To illustrate this philosophy at work, let’s take a look at a few recent examples of the KoMarketing team collaborating both internally and externally: Internal Collaboration. For our team, this type of work requires an “all hands on deck” approach to successfully place content on relevant industry sites. Bear with me here.).
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Work] 9 SEO Tactics That Just Don’t Work Anymore
    Throughout this post, I will help you understand which tactics you should not be using, because, let's face it-- they just don't work anymore! 1) Get more links to rank higher. In the past, building as many links as possible without analyzing the linking domain was how SEO typically worked. Around Penguin 2.0,
  • B2B MARKETING TRACTION  |  WEDNESDAY, DECEMBER 4, 2013
    [Work] B2B Marketers: Is Your Online Brand Working?
    According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. It’s critical to have a strong presence online to attract buyers and then to engage with impact as they make their decision. How do you get there?
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Work] 6 Ways to Make Guerrilla Marketing Work For You
    Want to make a busy New Yorker stop and pay attention on their way to work in the morning? Ways to Make Guerrilla Marketing Work For You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But while these campaigns do tend to be inexpensive, they also require a big imagination. Interested?
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 17, 2012
    [Work] Our Home Page Work-Over at Find New Customers
    As the  Fearless Competitor , I believe we should all work hard and play hard. I cannot wait to redo the home page of Find New Customers – simple, few words and a clear call to action. It will be beautiful too, just like CopyBlogger. What do you think? Are the changes good or did I prune too deeply? After (28 Words). Before (550 words).
  • PR MEETS MARKETING  |  FRIDAY, JULY 9, 2010
    [Work] Email and Event Marketing on Facebook Doesn’t Work
    Outside of some close friends, one of the little known secrets about me is that I used to salsa dance. Not only did I enjoy dancing, I also competed in group and couples competitions. Like all enthusiasts, I subscribed to all the salsa lists to learn about upcoming events, lessons with outside instructors and more. At least I thought I did.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, OCTOBER 28, 2014
    [Work] Ready for Events That Work?
    like to do them in a downtown spot close to where they are all going to go to work. What you need to focus on is some great speakers who are interesting enough for people to get up a bit early and arrive at work a bit late. Count to ten days and make them work that heck out of that list. Lunch. Dinner. More on that later.
  • ENGAGE  |  THURSDAY, NOVEMBER 1, 2012
    [Work] 5 Ways to Create More Content Without Creating More Work
    These same innovations have also changed how those of us who create content work. Murray and Blose shared tried-and-true ideas for getting more from your content without creating a ton of additional work at the Construction Writers Association annual conference on October 23. Make existing assets work for you. People love lists.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 13, 2012
    [Work] 5 Lead Conversion Tips That Work for Any Marketing Program
    Tip: Work lock step with the sales team to avoid unnecessary collisions.  Just like your follow up campaigns, nurturing works best when it’s tailored to buyer role and stage. Lead Conversion Tips That Work for Any Marketing Program is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 2, 2012
    [Work] Make Monday Morning Meetings Work
    Next, you should work from an agenda, using the same format every week. Building a high-performance sales team takes work, energy and organization. Make Monday-Morning Meetings Count  . Use a well-organized, performance-oriented gathering to motivate your team for the coming week.   . Plan Ahead. and last no more than an hour.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Work] Can't Focus? 5 Ways to Overcome Distractions at Work
    Between work, your commute, the gym, cooking, kids, happy hours, baseball games, knitting, your band, and whatever else it is you try to squeeze in -- oh yeah, I almost forgot sleep -- it can be hard to accept that 24 hours in a day is all you get. Making the most of your time at work so you can get more done in less time. The second?
  • HUBSPOT  |  FRIDAY, MAY 16, 2014
    [Work] 11 Twitter "Tips" and "Tricks" That Don't Actually Work
    Unfortunately, in the social media marketing space, you''ll find lots "get rich quick" type schemes -- but some of those "tips" and "tricks" people peddle won''t actually work. If you''re looking to get the inside scoop on what works on Twitter -- and what really, really doesn''t -- keep on reading. It doesn''t work. To Twitter!
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 8, 2012
    [Work] Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi
    Content curation is the concept that we become the “expert filter” for our customers and deliver the best of what the industry has to offer, similar to a museum curator who presents only the best works of art. B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. Full bio follows the post.). Joe Pulizzi. _.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 5, 2014
    [Work] How Do You Work Content Into Your Marketing Mix? [New benchmark report]
    How Do You Work Content Into Your Marketing Mix? by Amanda Batista | Tweet this There are a lot of great surveys and reports about the state of content marketing out there (props Content Marketing Institute/MarketingProfs and Demand Gen Report ). How modern marketers use other people’s content. The Use of Third Party Content.
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Work] 11 Reasons Having Friends at Work Makes You Happier [Infographic]
    Having friends at work directly correlates with engagement and productivity at the office. Why should you care about making friends at work? Check out this infographic from Officevibe , which shows how building social ties with coworkers can help everyone work better. But did you know it can also make you better at your job?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 22, 2008
    [Work] Web2.0@work: In Pursuit Of Passion
    work: In Pursuit Of Passion. work: In Pursuit Of Passion view presentation (tags: web2.0@work work web2.0 work: In Pursuit Of Passion. The Gen Y Guide to Web 2.0 at Work. Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |.
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Work] 10 Examples of Facebook Ads That Actually Work (And Why)
    seemingly frowned upon approach in AdWords; however, on a site like Facebook with so many other things going on, the capital letters works well to draw the eye. SMB marketers (our target) are on Facebook, and they've been hearing all about how Facebook doesn't work from GM. Facebook ads. Facebook ads are what bring us here today.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 24, 2012
    [Work] More Marketers Spend On Content, Fewer Know If it’s Working
    More Marketers Spend On Content, Fewer Know If it’s Working is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this This morning the Content Marketing Institute and MarketingProfs released its latest look into the field of content marketing this morning. What’s going on?
  • SAZBEAN  |  MONDAY, JULY 18, 2011
    [Work] Use Social Media to do the Work for Your Customers
    Why do you expect your customers to do your work for you? Do the work of figuring out what your customers need and why, and address those needs directly in your content. How do you use social media to do the work for your customers? The same is true of Twitter & Facebook (and other social network) icons in print ads.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 8, 2013
    [Work] Returning from Vacation? Organize Your Inside Sales Work Life
    I can almost guarantee that the hardest days of work for inside sales reps are the first days back from vacation. However, the transition back into work mode can be smooth if you stay organized. After having some time off last week, it was hard to put my mind back into the commuting, working and organizing mode.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2012
    [Work] How Inbound Marketing Works, From Start to Finish [INFOGRAPHIC]
    Inbound marketing is no cakewalk. Marketers who are embracing inbound have a variety of different channels and tactics to master, including content creation, SEO, social media, lead generation, lead management, and analytics. It's no wonder that marketers new to inbound end up feeling overwhelmed and wondering what to tackle first. Pin It. Pin It.
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 10, 2011
    [Work] When Business Blogging Works Too Well…
    Blogging for your business works like this: You blog about the problems you solve for your clients. The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. It’s working for me to get found, get known and get clients. Yikes!
  • BIZNOLOGY  |  MONDAY, JUNE 29, 2015
    [Work] What motivates people at work
    recently watched one by the Behavioral Economist Dan Ariely on what motivates us to work. This demonstrates that even a small amount of meaning can greatly impact an individual’s motivation to work. Let’s look at another example to consider what motivates people to work. One of my favorite past times is watching TED Talks.
  • B2B MARKETING TRACTION  |  THURSDAY, APRIL 9, 2015
    [Work] What Marketing Content Works Best for B2B eNewletters?
    Deciding what kind of content to include in your B2B eNewsletter isn’t easy. It’s a challenge to stand out when your prospects’ email inboxes are overflowing with hundreds – maybe thousands – of emails begging for their attention. They are thoughtful and intelligent. Understand your target audience.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 31, 2013
    [Work] Lead Generation Effectiveness – What Works and What Doesn’t?
    In this world of virtual contact, it is remarkable to see how well Executive Events, Trade Shows and Conferences, and Direct Mail work.  As I like to say “The email in-box is overflowing but the physical mailbox is empty (except for junk).” ” That’s why direct mail works so well. How can you use this chart?
  • CHRIS KOCH  |  MONDAY, JUNE 9, 2014
    [Work] The Worst Source of Work Conflict
    First, I worked in small companies for my entire career leading up to 2012, when I joined SAP, which is a huge company, and like any huge company, has its share of bureaucracy that was absent from my previous workplaces. But after two-and-a-half years working here, I’ve decided that both of those assumptions are completely wrong.
  • MARKETRI  |  THURSDAY, OCTOBER 4, 2012
    [Work] 4 Ways Inbound and Outbound Marketing Can Work Together
    While inbound marketing has tremendous benefits and a lower cost per lead compared to outbound marketing, I believe the two approaches can work together. People often think of these two marketing approaches as silos, operating as separate entities, but you would be surprised at how perfectly they work together. Not the way I see it!
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Work] 10 User Generated Content Campaigns That Actually Worked
    Tired of struggling to crank out the endless streams of content needed to appease today’s consumers? You’re in luck! There is an option for burned out business owners, and that’s user generated content. In light of these trends, there’s never been a better time to start using user generated content to engage your readers and build trust with them.
  • INBLURBS  |  THURSDAY, MAY 24, 2012
    [Work] How Content Marketing Works For You Too To Get Business Leads? Give to Get
    This marketing system works 100% for any business! Here is how content marketing can work for you to attract new customers to your business like a magnet. The tremendous success of content marketing is the result of giving away valuable information – remarkable content for free to attract people to your business like a magnet. HowTos.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, FEBRUARY 2, 2012
    [Work] Six Tips for Proofreading Your Work
    Here are three really easy tips for checking your own work: Use the Tools Bill and Steve Gave You. When you’re all out of Steve and Bill, it’s time to actually read the work. Guess who shouldn’t proofread your work? Just so we’re clear, your vendors also shouldn’t proofread their own work. Next stop….
  • NUSPARK  |  FRIDAY, AUGUST 26, 2011
    [Work] SEO and Content Marketing Work Together
    In summary, content marketing and SEO work together. Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query.  Search query is general.  Also considers social media searches as well.
  • NUSPARK  |  FRIDAY, AUGUST 26, 2011
    [Work] SEO and Content Marketing Work Together
    In summary, content marketing and SEO work together. Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query.  Search query is general.  Also considers social media searches as well.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Work] The Forgetful Person's Guide to Staying Organized at Work
    In pretty much any setting, being forgetful sucks -- but at work, it can have disastrous consequences. Evernote''s basically a notebook you can use in the cloud -- which means you can use it on your work computer, your home computer, your phone, your tablet, or even that random computer at a hotel on vacation. Multiple inboxes.
  • SYNECORE  |  TUESDAY, JULY 2, 2013
    [Work] New Study: Email Marketing Actually Works?!
    brand must engage on the digital space because that’s where their consumers are, and while most of us marketers are ourselves exhausted by our over-crowded email inboxes, apparently this email stuff really works. It’s obvious to most of us now that the digital space is a must for businesses to connect with their consumers. Curious? Who knew?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 12, 2015
    [Work] 4 Ways to Unleash Marketing Creativity at Work
    Find a system that works for you—create a file folder of tear sheets and clippings, or pin things to a bulletin board. At work, set aside creative tasks or brainstorming sessions for the end of the day when fatigue has set in. All of its R&D scientists devote that time to working on their own pet projects. the Post-It Note.
  • ONPATH  |  FRIDAY, FEBRUARY 15, 2013
    [Work] Does Cold Calling Still Work?
    Derek Singleton of Software Advice -- a site that reviews sales force automation technologies -- recently hosted a live Google+ debate titled, “Does Cold Calling Still Work?” to discuss amongst a panel of marketing and sales experts whether cold calling is still an effective marketing strategy today. But what does this mean?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 5, 2013
    [Work] Social Works for B2B, So Get Over Yourself
    It took a tremendous amount of time and a lot of trial and error to find out what works for Marketo in particular. hear the same thing over and over again: “Your case is unique and you absolutely have no right to give a blanket statement that your strategy works for all B2B marketing.” by Jason Miller It’s never going to stop.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, MAY 22, 2012
    [Work] Quick Tip: Show the Results of Working With You
    ” The other day I saw her flyer in the locker room and was instantly struck by what a great job she did showing the results of working out with her. (I cut off her call-to-action that includes her contact info in order to protect her privacy.). Work out with Sherry and look fabulous in 13 short weeks. Like this tip? Thank you!
  • SYNECORE  |  WEDNESDAY, JANUARY 30, 2013
    [Work] Mobile Advertising Works. So Why is Nobody Doing It?
    We don’t need data points to realize that the world is going mobile. New statistics are coming out almost daily evidencing the increased usage of smartphones and tablet computers by today’s consumers. As such, this blog presupposes the reader has accepted that the world, and with it the Internet, is quickly going mobile. And I don’t understand why.
  • NUSPARK  |  FRIDAY, JULY 2, 2010
    [Work] Banner Ads Work; Really
    As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. The above is true of a b2b message as well. Related posts.
  • LOOPFUSE  |  MONDAY, JULY 1, 2013
    [Work] Put Twitter lead generation cards to work with LoopFuse marketing automation
    Twitter recently launched Twitter Cards for Lead Generation to give marketers an additional tool for lead generation via social media. Twitter Cards provide an enhanced content experience as well as a simple one click “sign up” for Twitter users to take advantage of a promotion, offer, or other type of call to action.
  • BLOG MY CALLS  |  TUESDAY, JUNE 24, 2014
    [Work] [Infographic] Conversation Analytics: How it Works
    never really described what Conversation Analytics is and how it works. In the last several months we''ve produced several inforgraphics containing data extracted by Conversation Analytics. These infographics have blown up across the online marketing stratosphere. But, then it occurred to us.we
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Work] 11 Golden Rules for Lead Generation that Works
    Your sales team should only be working sales-ready opportunities. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities. 1. Establish a common understanding.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Work] 11 Golden Rules for Lead Generation that Works
    Your sales team should only be working sales-ready opportunities. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities. 1. Establish a common understanding.
  • SAZBEAN  |  TUESDAY, OCTOBER 9, 2012
    [Work] How the Internet Works [infographic]
    Created by Open-site.org. News & Notes
  • THE FORWARD OBSERVER  |  WEDNESDAY, JUNE 24, 2015
    [Work] Does Modern B2B Lead Generation Really Work?
    Modern Lead Generation Works. And it works, too. Are you struggling to fill your sales pipeline with quality leads? You may need a lead generation mindset change. Here's how to think about it. Do you remember when prospective customers used to contact you as they were starting their buying research? Yeah, those days are over.
  • HUBSPOT  |  FRIDAY, JUNE 12, 2015
    [Work] 6 Email Tips and Tricks That Don’t Actually Work
    After all, why work so hard to build up a database of leads if you never do anything with them? If other marketers have seen success with this method, it’s likely that you’ll want to figure out what worked for them. It’s no secret that email marketing is a critical component of the inbound methodology. Right?!”. Wrong! Right?!”. Emai
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 18, 2014
    [Work] How to Craft a B2B Email Marketing Strategy That Works
    If a company’s email has formatting issues, their links don’t work, or images don’t load correctly, most users will simply delete the email, especially while they are trying to sift through their work email. Email marketing is one of the main cornerstones of several B2B marketers’ strategies. Design and Quality Assurance Matters.
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 11, 2011
    [Work] Hashtag Stuffing Doesn’t Work for B2B Twitter Accounts
    It doesn’t work. What Works. Hashtags work well if they’re relevant and naturally occur within the conversation. Limited usage of hashtags associated with charitable calls to action (#haiti, #giveasmile) work well. What Doesn’t Work. The thinking behind this is simple. The problem? Background and Methodology.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Work] B2B Social Media Marketing -- Does It Work?
    Are you a Search Engine Watch Member? | Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 26, 2012
    [Work] How B2B Companies Can Know If Their Trade Show Marketing Works
    Artillery B2B Marketing Blog > The Forward Observer B2B companies who measure their trade show ROI are able to increase the effectiveness of their marketing investment and determine which shows are working. And which aren’t. For many companies, trade show marketing is driven by one the most powerful forces on the planet: inertia.
  • HUBSPOT  |  TUESDAY, JANUARY 20, 2015
    [Work] 15 Hilarious Office Pranks to Pull on Your Work Buddies
    Thanks to The Office, we all know the classic stapler in Jell-O trick. But what other, less conventional pranks are out there to add some color to an otherwise average day at the office? Every company has a story or two about that funny office prank of yore. Here at HubSpot, it''s the "wheat bread leads" story. Here''s what we found.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Work] The Bamboo Project Blog: Seven Strategies for Supporting Personal Learning Environments at Work
    « 31 Days to a Better Blog--Day 15: Stickify Your Blog | Main. | 31 Days to a Better Blog--Days 16 & 17: Heatmaps and Stumble Ads » Seven Strategies for Supporting Personal Learning Environments at Work. Not everyone gets excited by learning, especially if they think its on top of their regular work load. Mine is here.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Work] 7 Facebook Marketing "Tips" and "Tricks" That Don't Actually Work
    But there''s little evidence to support that these "tips" work. Only a few people have seen anecdotal evidence that this works -- and some haven''t seen anything affected at all. If by "building a following", you mean "increasing number of Likes and Followers," this trick works. billion monthly active users. Yikes. Don''t do it.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, NOVEMBER 16, 2011
    [Work] Work Hard, Play Hard.
    It is important to take pause and recognize great work. We recently had a team building event at The Strong National Museum of Play.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 27, 2012
    [Work] Does Facebook Work for B2B Lead Generation? Hell Yes!
    The reason that these ads work is because they are promoting your good content. Does Facebook Work for B2B Lead Generation? by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. What’s the takeaway here? Here is the hard data.
  • HUBSPOT  |  TUESDAY, APRIL 24, 2012
    [Work] How Google Search Works, In a Nutshell
    Unless you're an SEO expert , it's no surprise if you're mystified by the inner-workings of Google search. As Cutts states in the video, he could spend hours and hours talking about how Google search works, but he was nice enough to parse it into the following 8-minute video. If this question has ever crossed your mind, keep reading.
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Work] How Closed-Loop Marketing Works
    But how exactly does closed-loop marketing work, and what tools to you need to implement it? We know which are our most valuable sources of traffic and can work to optimize those that are underperforming. This article is an adapted excerpt from our free ebook, An Introduction to Closed-Loop Marketing. Let's find out!
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 1, 2011
    [Work] For Social Media to be Successful, Sales and Marketing Need to Work Together
    Marketing Tips Social Marketing B2B sales teams and social media karlie Justus social media to be successful sales and marketing must work togetherSales and marketing  departments usually don’t do a good job communicating with each other, and when you add in a new tool (social media), there is even a bigger disconnect. Care to share?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 18, 2012
    [Work] What Kind of B-to-B Marketing Is Working Best For You – Traditional, Digital or Social?
    So what’s working for you? Marketing Tips Marketing Tools Social Marketing Traditional Marketing market overviews for professional tradesmen new business development professional tradesmen sonnhalter what king of marketing is working for youknow the big focus and conversations over the last few years have been on social.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 1, 2012
    [Work] Check out the Linkedin Profile in the book Get Back to Work Faster
    Get Back to Work Faster is the name of the book for professional, college-educated job-seekers by Jill Konrath of SNAP Selling. Please note: This book is now a free PDF , so if you are a job-seeker, grab it now.) It explains how to craft a persona value proposition and build a robust online presence. Linkedin is THE business network.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 10, 2013
    [Work] Are Sales and Marketing Missing an Opportunity to Work Together?
    I don’t know why, but in some companies, sales and marketing hardly talk to each other, no less work together. It’s a shame because by working together they can identify, qualify and close more sales. Here are some highlights for marketing and sales to work together: Set up one-on-one and group meetings with sales.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 20, 2013
    [Work] B2B: How To Get Marketing and Sales To Work Together And Stop Fighting
    But marketing and sales CAN work better together and be aligned. For Marketing to speak this it needs to do some math and work backward from sales: 1. If marketing and sales sit together at work, it helps communication dramatically. Here''s how to do it. Pretty strong language, either way you look at it. But there''s more.
  • PR MEETS MARKETING  |  WEDNESDAY, AUGUST 18, 2010
    [Work] Rebuilding a Personal Brand is Hard Work
    Just as the momentum was gaining speed, I put on the brakes, pouring my time and energy into my work.  My personal brand became more intertwined with the work I did on behalf of my company vs my original intent of providing thoughts on how public relations and marketing come together. Balance work with personal : This is a  biggie.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 18, 2014
    [Work] How to Actually Be Productive While Working From Home
    Working from home is awesome. For many modern marketers (myself included), working from home every once in a while is a luxury that our respective companies afford us. In the office office, your coworkers often pose the greatest threat to keeping you from getting some real, heads-down work done. Much before normal working hours.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 19, 2011
    [Work] Sales Objection: "We're Already Working with Another Company"
    Then they invariable say, "We already work with another company for that." Unless your product or service is truly groundbreaking, you should always assume that your prospect is already working with a competitor. Share a Case Study: "In our work with other medical device firms, we've found some gaps in how they were handling things.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 19, 2014
    [Work] 5 Tips for Crafting Provocative E-Mails That Work!
    More often than not, your prospect is not even aware they should be paying attention to the issues you are addressing, while others may know they have an issue, but are unclear with regards to why their legacy solutions don’t work or that there are viable solutions available. The first: “Are you available this week for a meeting”? Delete.
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