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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 1, 2009
    [Work] How do I get my boss to understand social media?
    NEWS FLASH: If you are not being supported by your boss and you hope to pressure him/her into supporting your nascent social media initiative through a “grassroots” effort, it’s not going to work. The person who controls the budget and job assignments of the people working on social media is the “sponsor,” in our definition. Follow up.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 11, 2010
    [Work] How Jeff Ogden and Aplicor found each other
    For even more detailed information on these approaches, please visit Get Back to Work Faster. Jill and I collaborated on the book Get Back to Work Faster. For more information on how to use these techniques, please visit Get Back to Work Faster.  Job searching and sales have a lot in common.  Establish a strong online presence.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 11, 2010
    [Work] How Jeff Ogden landed a top marketing job
    For even more detailed information on these approaches, please visit Get Back to Work Faster. Jill and I collaborated on the book Get Back to Work Faster. For more information on how to use these techniques, please visit Get Back to Work Faster.  Job searching and sales have a lot in common.  Establish a strong online presence.
  • PUZZLE MARKETER  |  THURSDAY, JULY 12, 2012
    [Work] Make Time for the Not Urgent
    Work-Life / Productivity entreleadership productivity stephen covey task management time managementOriginally developed by President Dwight D. The answers can be determined by asking two questions about a particular task. 1) Is it important? 2) Is it urgent? Eisenhower I’d like to focus on one quadrant in particular.
  • WRITESPARK  |  TUESDAY, APRIL 10, 2012
    [Work] Do You Need a Specialty Copywriter?
    instead, I recommend that clients find a writer whose focuses on this kind of work. Y our company has a particular market focus. Additionally, some writers may know how to work with producers on video and podcast scripts, while others may not have the visual and auditory thinking skills required by these projects.
  • CONTENT MARKETING TODAY  |  FRIDAY, AUGUST 14, 2009
    [Work] The Secret to Search Engine Optimization: It’s About the Content, Stupid!
    Tags: Blogging Content Marketing Knowledge Center Marketing Basics News Online Tips & Mini-Guides websites Heather Lloyd-Martin online marketing search engine marketing search engine optimization SEO Success Works
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, JANUARY 27, 2008
    [Work] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • LOOPFUSE  |  WEDNESDAY, SEPTEMBER 23, 2009
    [Work] We're Hiring: 3 Customer Support Specialists
    The Ideal candidate will also possess the following skills: Able to work independently and efficiently to meet deadlines. Work Environment : Work hard. Positions are to be at our home office in Atlanta, GA. Manage the customer on-boarding process. Interact with customers and the community via the LoopFuse Community Portal.
  • LOOPFUSE  |  MONDAY, JULY 19, 2010
    [Work] Are you ready to lead?
    Techniques and approaches that worked as recently as 18 months ago will fall by the way side within the next 18.  I’ll paraphrase Gretzky here; the goal is to not be where the ball is, but where it’s GOING TO BE.  To take advantage of the emerging opportunity you need to start preparing today. Are you ready to lead? LoopFuse ,Inc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 19, 2010
    [Work] 8,000 Twitter followers. Now what?
    How does somebody maintain a meaningful presence on Twitter with a crowd like that?  I’m a work in progress, but here’s what’s going on with me.  Tags: best practices twitter business relationships work/life balance Something amazing has happened.  I have nearly 8,000 Twitter followers in eight months. 
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Work] What Are You Doing With All Those Email Leads You’re Getting?
    Marketing Tips Traditional Marketing email marketing tips on using emails utilizing emails for new business why email programs work why use nurturing emails We all have a list of customers’ emails in some assemblage of order. What are you doing with them? Give them something of value that they can use in their business.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, FEBRUARY 26, 2015
    [Work] The Art of Innovation at InsideView
    InsideView Culture Umberto Milletti insideview employees insideview innovation insideview work culture Innovation is an important topic for us at InsideView, […].
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 5, 2014
    [Work] The More Things Change, The More They Stay The Same
    That’s why it was important 40 years ago as it is today – sales and marketing need to work together as a team. Marketing Tips Traditional Marketing how to interact effectively with customers how to interact effectively with prospects keys to selling why marketing and sales need to work together why the sales cycle hasn''t change
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JUNE 24, 2008
    [Work] Work Literacy Home
  • E-QUIP  |  MONDAY, JANUARY 24, 2011
    [Work] E-Quip Blog: Three Keys to Effective Communication
    Think about it: Your work products are all forms of communication, whether provided as plans, reports, correspondence, presentations, or simply help and advice offered in conversation. Monday, January 24, 2011. Three Keys to Effective Communication. Let me suggest three straightforward keys to improving your communication. Use stories. Posts.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 27, 2014
    [Work] 4 Ways to Keep Your Team Happy
    What we’ve found at VerticalResponse , is that people have to like what they do and like whom they work with. They need to trust that the people they work with are doing the right thing for the company. Letting people work how they want within some constraints can be really beneficial. Seems reasonable, doesn’t it?
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 20, 2014
    [Work] My Tip for Job-Seekers: Be the Person You Want to Be – not the Person You Are
    In addition, I suggested they download and read the free book for job-seeking professionals, Get Back to Work Faster. Filed under: Get Back to Work Faster , Job seekers. They asked me … Continue reading → Get Back to Work Faster Job seekers They asked me for advice and I shared the suggestion above.
  • WRITESPARK  |  TUESDAY, JANUARY 5, 2010
    [Work] New Year, New Projects, New Writer?
    You may be coming back to work after the holiday break with new funds in your budget and a long list of new marcom projects to complete. You may already have a good working relationship with one or more freelancers.great!  Finding, choosing, and working with a technical copywriter. Working with Writers
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 9, 2014
    [Work] Are Your Sales and Marketing Departments on the Same Page?
    Sales and marketing must work together to define the ideal client and determine how and what to get in front of them. Both disciplines have insights to offer and neither should be working in a vacuum. ” He offers some suggestions on how they can work together. They have insights that marketing doesn’t.
  • WRITESPARK  |  TUESDAY, SEPTEMBER 21, 2010
    [Work] Insist on the Right Copywriter
    If your primary source of outside help for marketing communications and public relations projects is a marketing or advertising agency, you have probably worked with whichever copywriter the agency assigns to your account. This combination may work if it is a small agency and you are assigning only a few, small, easily managed projects.
  • E-QUIP  |  THURSDAY, MARCH 22, 2012
    [Work] E-Quip Blog: Use Visual Aids That Work For, Not Against, You
    Use Visual Aids That Work For, Not Against, You. They work against, rather than with, the speaker. Ive used this guide for years and it works. Design your presentation first and then decide what visual aids will work best. Use Visual Aids That Work For, Not Against, You. Why Negative Reinforcement Seems to Work.
  • WRITESPARK  |  TUESDAY, DECEMBER 7, 2010
    [Work] The Value of LTRs with Freelance Copywriters
    Insights into your company’s culture helps the writer work appropriately and effectively with your subject experts and customers. An understanding of your preferences simplifies work tools and processes, frequency of contact, how to handle issues that come up in the project, etc.
  • WRITESPARK  |  WEDNESDAY, JULY 6, 2011
    [Work] How a Freelance Writer Can Help Solve Marcom Project Issues
    For example, the writer can: Bring a fresh set of eyes and insights from working with other companies to project plans and outlines. Content Marketing Sales Materials Working with Writers freelance copywriter freelance writer marketing communicationsProject delays or dissatisfaction with the drafts that have been developed so far.
  • WRITESPARK  |  TUESDAY, JULY 20, 2010
    [Work] How to Tell When You Have a Good Freelance Copywriter
    Quality of the work. Here's an easy way to evaluate: how much rewriting of the writer's work is necessary, especially after the second draft? The writer can work independently, but knows when to ask for your help in gathering information, contacting input providers, or refereeing comments and input from document reviewers.
  • WRITESPARK  |  TUESDAY, FEBRUARY 16, 2010
    [Work] Do You Need a Freelancer or an Agency?
    freelance technical copywriter can easily handle a single document or a set of related materials, working with your company’s templates and style standards. Many of these routine projects could be outsourced to a freelancer for both writing and project management services, allowing you to work on more strategic marketing projects.
  • WRITESPARK  |  TUESDAY, MAY 18, 2010
    [Work] Why Does Writing Take So Long?
    In a typical work week, freelance copywriters juggle multiple projects from multiple clients, each in different stages of development. Sales Materials Working with Writers brochure copywriter copywriting copywriting services freelance copywriter freelance writer marketing communications white paper writing web contentCycle time.
  • WRITESPARK  |  WEDNESDAY, MAY 4, 2011
    [Work] Good Writers: You Can Never Know Too Many
    And it's always good to know another copy writer is available, just for those times when: Your current writers are too busy. A new product launch needs several writers working in parallel. Content Marketing Sales Materials Working with Writers copywriter finding a writer on LinkedIn freelance writer how to find a good writer
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 23, 2014
    [Work] Build Safety Knowledge on Construction Safety Day
    Another key point of the Safety in the Construction Industry graphic is that nearly 20 percent of all work-related deaths came from the construction industry. Uncategorized construction Construction Safety Day infographic James White Maxwell Systems National Safety Month safety safety statistics Viewpoint work related death Teknon.
  • WRITESPARK  |  TUESDAY, SEPTEMBER 10, 2013
    [Work] Can Your Copywriter Do the Math?
    Content Marketing Sales Materials White Papers Working with Writers fact checking infographics statistics copywriting technical copywriter writing technical data What''s wrong with this statement? 30% of users who rely mostly on voice calls + 40% of users who rely mostly on texting = 70% of users are ready to adopt video calls. Well, maybe.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, SEPTEMBER 3, 2010
    [Work] Content Auditing and Mapping it to the Industrial Buy Cycle
    What does it really mean to an industrial marketer, especially if you work for or are a small to mid-size manufacturer or engineering company? Industrial giants have deep pockets to create marketing content on a daily basis. How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? of Tiecas, Inc.
  • PUZZLE MARKETER  |  MONDAY, DECEMBER 26, 2011
    [Work] Build a Blog in 1 Day (or Less) – Step-by-Step Guide
    Work-Life / Productivity blog blogging godaddy photoshop rss templatemonster wordpressI have been admiring professional authors, speakers, consultants, and bloggers for some time now. They all seem to be able to position their company, products, and personal brands successfully. came to the realization that their commonality is sharing.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 2, 2014
    [Work] B-to-B Video is on the Rise: Are You Taking Advantage?
    Marketing Tips Marketing Trends Traditional Marketing demand metric do b to b videos work manufacturers using videos why manufacturers should use video Does your company have a presence on YouTube? If not consider these stats: 1 Billion unique visitors each month. Over 6 billion hours of video watched each month. The key is content.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 1, 2014
    [Work] Direct Mail – A Targeted Way to Reach Tradesmen
    Marketing Tips Traditional Marketing benefits of direct mail direct mail to contractors direct mail to tradesmen targeted direct mail messages what works better direct mail or e-blasts Sometimes we’re so focused on the digital and social options out there that we forget about what we used to use before these new ones were available.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 19, 2011
    [Work] Link to us
    If you are a fan of Fearless Competitor, the blog of the B2B Lead Generation company, Find New Customers , now you can link to us. Organic search is our #3 source of traffic to Find New Customers , but you can help us make it even bigger. Just click on Link to Us below to visit this special page. Link to us. Thank you. We LOVE our fans.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 8, 2013
    [Work] How To Effectively Time Your Prospecting Calls
    Curiosity over the best time for call prospecting comes from our assumption that a normal working person’s day is usually divided into three main parts: Peak Working: These are the morning hours when you are considered to be most boisterous and enthusiastic about your work. Call prospecting is an art.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 5, 2014
    [Work] How Sales and Marketing Can Get the Best out of Their Content Marketing
    Although sales and marketing are getting better at working together, there is always room for improvement.  But in order to accomplish this, they need to work together. By sales and marketing working together, they can define the different personas and identify the prospects’ perspectives and content needs.
  • E-QUIP  |  MONDAY, APRIL 30, 2012
    [Work] E-Quip Blog: Submit a Proposal to Introduce Your Firm?
    If the your firm is uniquely qualified, if you have worked for the client previously, if the selection will be based mostly on price (and youre able to compete on that basis)--these are among the reasons you might want to ignore my advice. Monday, April 30, 2012. Submit a Proposal to Introduce Your Firm? There are exceptions, of course.
  • E-QUIP  |  TUESDAY, MAY 3, 2011
    [Work] E-Quip Blog: Are You Clear on Project Goals?
    This means going beyond simply completing a scope of work on budget and on schedule. Effective goals also encompass both the tangible and intangible positive results of your work. There must also be a shared commitment to work together towards achieving the desired outcomes. Tuesday, May 3, 2011. Are You Clear on Project Goals?
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 9, 2011
    [Work] The rejection – and why I really don’t care
    Recently, I got a rejection email from Workday, a software company founded by ex-Peoplesoft people, a great company I once worked for and now part of Oracle. While I wish … Continue reading → Business relationships Get Back to Work Faster Leadership Lessons Marketing marketing campaigns marketing funnel
  • PR MEETS MARKETING  |  TUESDAY, JANUARY 22, 2008
    [Work] Can You Survive the Truck Test?
    What has that person be working on? Centralize - Laptops are great for their mobility - you can take it home or away on a sales trip thereby getting more work done outside of traditional work hours. technorati tags: Truck Test, Work. tags: Truck Test, Work. icerocket tags: Truck Test, Work del.icio.us
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 24, 2008
    [Work] Work Literacy
    Work Literacy. Welcome to Work Literacys Web 2.0 The Work Literacy Blog. Work Literacy Skills in Education. Wilton joined Work Literacy. What Works at Work. (1 member). Welcome to Work Literacy's Web 2.0 Some Posts Related to Work Literacy. governing principal for work literacy.
  • WRITESPARK  |  TUESDAY, MARCH 13, 2012
    [Work] White Papers: Does Your Writer Have an Eye for Detail?
    Given that a white paper is usually a showcase marketing piece for your product and company, you have every right to expect that the writer has done the detail work to create a quality draft. Content Marketing White Papers Working with Writers technical marketing technical sales white papersAn obvious typo. their, there, they're).
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 18, 2011
    [Work] Need to convince your boss that social media works? Try this…
    OK, so you worked on your boss for months (years??), and finally got approval to spend some time on a social media effort.  So you’ve been busily tweeting, grooming your company’s Facebook presence and posting juicy content links on LinkedIn. Now the boss stops by and casually asks how that social-media thing is coming.  Of [.].
  • VIEWPOINT  |  TUESDAY, JULY 22, 2014
    [Work] 2014 B2B Marketing Trends That Work
    As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing. The Content Marketing Institute recently released the annual North American report titled B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—and the findings are impressive.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 28, 2015
    [Work] Positioning: Have You Found Your Focus?
    Marketing Tips agency relationships audience focus hubspot Rachel Kerstetter sonnhalter working with an agencyBy Rachel Kerstetter, PR Engineer, Sonnhalter. Last fall, Sonnhalter was recognized by HubSpot as an agency that “gets” positioning and has found its focus. Check out the blog post here. ).
  • B2B MARKETING ONLINE  |  TUESDAY, JUNE 8, 2010
    [Work] Psion - the return.
    Part of the next phase is all about building a plan to get all our employees working on the same exciting strategy, globally. FutureBrand (London) are leading this work for me, and we’re into the early workshop stages. what works and what doesn’t? Tags: IT marketing psion ingenuity working employee engagement
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 5, 2008
    [Work] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 29, 2008
    [Work] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 8, 2015
    [Work] When social media marketing doesn’t work
    Sure there can be a social component at some point, but in this situation, advertising still works. Sure there can be a social component at some point, but in this situation, advertising still works. The post When social media marketing doesn''t work appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 11, 2009
    [Work] Three chronic problems emerging for social media professionals
    While individual or "grassroot" efforts can work under the radar for short periods of time, without executive sponsorship from the top, the effort will eventually whither. Companies typically aren't hiring extra people to work on social media, especially in this economy. Measurement Systems. Are there any out there? How are you coping?
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Work] How Content Marketing Works on Pinterest
    So how does your content marketing strategy work for this site? When Business Blogging Works Too Well… Content Marketing: Connect the Dots and Drive Results. For a social media site to truly step into the spotlight, it has to have something special. What to Share. Infographics tend to break down complicated studies. How to Share.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 23, 2008
    [Work] Knowledge work as craft work
    Knowledge work as craft work. Knowledge work takes us back to a world of craft work practices. The "symbolic analysis" that Robert Reich identifies as the essence of knowledge work is designed to create the one-of-a-kind results that characterize craft products. The importance of visibility in craft work.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 5, 2012
    [Work] Could Pinterest Work for B2B?
    Last week, I had the pleasure of participating on a FOCUS.com panel called The Basics of Marketing on Pinterest. The panel was moderated by Ann Yastremski of Marketing Profs and also featured Amanda Maksymiw of OpenView Labs, Jessica Meher of hubspot, and Olivier Blanchard of BrandBuilder Marketing. have to answer - "yes" and "yes."
  • MARKETING INTERACTIONS  |  SUNDAY, APRIL 3, 2011
    [Work] Working with Marketing Content Writers
    help many of my clients learn how to work with writers—as well as to hire the right ones whether freelance or in-house. However, it's surprising how often they don't. A few things to watch for when working with a content writer: They don't follow the instructions in the assignment template. It's tough. Style and tone.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, AUGUST 12, 2010
    [Work] Gin & Tonic for Breakfast on Monday
    So I propose the following: let’s treat the work week as a great gin and tonic. It’s easy to end up with a huge piece of citrus so if your drink is tasting like Sprite, you’re loading up on too much make-work. think the reason so many of us have trouble managing our time at work is that we view it like it’s a glass of wine.
  • E-QUIP  |  TUESDAY, JULY 5, 2011
    [Work] E-Quip Blog: How to Produce an Effective Report
    They seem to neglect the reality that the report is their work product, not the expertise behind it. report that is not well written, expertly presented, and clear in purpose can undermine even the best technical work. Its not simply documentation of your work; it is your work! Regularly monitor the work. 11:16 AM.
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 29, 2010
    [Work] In the Race for Sustained Capability, Training Just Got Lapped…Again!
    These days social media and videos that reach and educate the prospect base are all the rage, but how do we as B2B marketers employ these tools?  Looking at and learning from an industry pioneer and leader such as Salesforce.com, we can start to see best practices such as setting up
  • FIFTH GEAR ANALYTICS  |  THURSDAY, JUNE 17, 2010
    [Work] A Hyper Digital World Still Leads to Offline Cash Register Sales.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 27, 2010
    [Work] The new competitive advantage: There’s an app for that
    But now, for almost any work task, somewhere, there’s “an app for that.&#   The ability to find and apply these free and useful ideas will become an increasingly critical skill. Tags: best practices careers sociology competitive advantage futurist personal brand work/life balance Here’s what  I mean. 
  • E-QUIP  |  SATURDAY, JULY 21, 2012
    [Work] E-Quip Blog: How Well Do You Really Know Your Clients?
    The two had worked together on various projects for almost a decade, becoming friends in the process. And work on the last big reclamation project had seemingly gone well, by all accounts. Yet Bill awarded the Willow Creek contract to another firm, one with relatively little experience working with him. Saturday, July 21, 2012.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 19, 2013
    [Work] Got Bullies? Here’s How to Deal with Them
    These are the same people who will use  your name  to get what they want instead of having a relationship with colleagues and working together for a common goal. Stress is part of any job and dealing with it and the people you work with is just a part of it. Create, Send & Track Emails with VerticalResponse. Free 30 Day Trial!
  • E-QUIP  |  MONDAY, NOVEMBER 8, 2010
    [Work] E-Quip Blog: Give Your Best to Your Best Opportunities
    have a client who opened an office across the country in hope of expanding work with their federal government clients. The difficulties of working with a remote office on such a large project werent fully considered. Monday, November 8, 2010. Give Your Best to Your Best Opportunities. Thats simply impractical. Key client accounts.
  • HUBSPOT  |  TUESDAY, DECEMBER 30, 2014
    [Work] How Google Works [Infographic]
    So how does Google actually work? Ever wonder how Google manages to serve you just the content you''re looking for? You put in a few words, and within a few microseconds, you''ve got pages and pages of results ready to address your query. It''s so fast, so accurate, and so comprehensive, it almost seems like magic. Almost.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 1, 2011
    [Work] The Power of Frames
    Get Back to Work Faster Management best practicesInterviewing for a job? Negotiating a big deal? No matter, Frames are a powerful tool. They were introduced in the book, Pitch Anything, by Oren Klaff , which I was invited to review. wrote about frames on how to deal with the problem of finishing second in in-person job interviews.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 17, 2014
    [Work] Why the Best in Business Keep Looking for a Job = Even Though They Have One
    ” Brian Kardon is the Chief Marketing Officer at Lattice Engines and he is always working to spread the word, like media interviews and other programs. In fact, I was working for a company in Atlanta ( I will leave nameless) when I overheard my boss on his mobile phone boasting about me and another employee. Check it out!
  • SALES CHALLENGER  |  THURSDAY, NOVEMBER 14, 2013
    [Work] 10 Things to Never Say at Work
    Things can get tough at work. In that spirit, here are ten things to avoid saying at work: 1) “That’s not my job.”. If you’ve run out of paper to push, start thinking about ways you can improve your personal or team processes to make your work more efficient. Life in general isn’t fair, and life at work is particularly unfair.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, MARCH 18, 2015
    [Work] New RSS Feed and Email Subscription for this Blog
    manufacturers that make the products we all use every day, and featuring interviews of the people who run or work in these companies. It’s this story I aim to tell through this blog and my work with clients. News: My Work, Awards, Free E-Books, etc For years it was known as the MarCom Writer blog. ” Answer: No.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 7, 2014
    [Work] Workplace Woes During Weather Worries
    And, due to airline flight cancellations, employees attempting to return to work, or travel for business, … Continue Reading Workplace Woes During Weather Worries by James Wu - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Winter is here, at least in most parts of the United States. 
  • VIEWPOINT  |  THURSDAY, FEBRUARY 12, 2015
    [Work] Why Social Media Doesn't Work [PowerViews LIVE Highlights]
    On February 3, 2015, I had the pleasure of having leading marketing expert Jamie Turner on PowerViews LIVE to talk about “Why Social Media Doesn’t Work.” Right off the bat you may be thinking, “Social media doesn’t work? It’s everywhere!” This is true. What’s going on? Marketing ROI PowerViews Social Media
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 18, 2014
    [Work] 3 Ways Social Media and SEO Can Work Together
    My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. Starting our relationship on social led to a 66% response rate for email outreach for one specific initiative (6 of the 9 targets we emailed responded to us about working together).
  • NUSPARK  |  FRIDAY, SEPTEMBER 10, 2010
    [Work] Facebook Can Work for B2B
    How to Make Facebook Work for B-2-B. Some B-2-B companies wonder if Facebook is really a good vehicle for marketing to other businesses. Given the prevalence of B-2-C marketing in the platform, that’s understandable.
  • SALES CHALLENGER  |  TUESDAY, AUGUST 14, 2012
    [Work] Making Remote Coaching Work
    Managers often wonder, what can I do differently that can make remote coaching work? Dispersed sales teams and their growing mobility is increasingly challenging manager ability to coach reps. Managers often turn to e-mails, team meetings, and phone calls—the same tools they use to communicate with their teams—to coach reps remotely.
  • THE FORWARD OBSERVER  |  THURSDAY, APRIL 24, 2014
    [Work] Work Hard, or Work Smart? Automate Your B2B Lead Nurturing
    Artillery B2B Marketing Blog > The Forward Observer Are you losing touch with prospects who are not ready to buy, but might buy from you in the future? Automated lead nurturing will help you keep in touch. The B2B buying process has changed forever. They are getting information from their peers and third parties. Ignore them. Which information?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Work] 7 Reasons Your Content Marketing Strategy Isn’t Working
    Guest post by {grow} Community Member Sarah Goliger. Not to mention, it also provides a great opportunity to create more ways to engage your website visitors and social media followers.  But while it is extremely important, having a good content strategy isn’t always easy.  You’re targeting the wrong audience. You don’t vary your content formats.
  • SALES CHALLENGER  |  TUESDAY, OCTOBER 15, 2013
    [Work] Motivating Salespeople: What Really Works
    Many sales reps have difficulty understanding the basic information about how their plans work, such as how much they will be paid at different performance levels. The selling environment in which reps must work these days is more complex than ever. It’s a commonly held trope that salespeople are coin-operated. times. Pay Fairness.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 26, 2010
    [Work] 2009: A Retrospective from Contractors and An Early Outlook For 2010
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services 2009: A Retrospective from Contractors and An Early Outlook For 2010 As most of you know by now, our marketing company works primarily with manufacturers who sell to the contractor marketplace.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Work] 5 Reasons Your Mobile Strategy Isn’t Working
    Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 9, 2012
    [Work] Case study: Finnair puts social media community to work
    When they returned from their trip, the hard work began. By {grow} Community Member Ana Silva O’Reilly . They were launching a worldwide search for airline best practices called Quality Hunters. The seven people with the best ideas would win a seven week journey around the world to find the best travel ideas on earth! certainly was.
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Work] Why Business Blogging Works
    But I never simply wrote about why it works. here''s why it works. For example, Google reads our website, so it knows it can return this blog post if someone searches "Why does blogging work?". why does blogging work to grow your business? The work you put in today can generate results for years and years to come.
  • E-QUIP  |  MONDAY, MAY 16, 2011
    [Work] E-Quip Blog: The Power of the Welcome
    Best-selling author and consultant Harry Beckwith writes, "In our work, we have found that the first five seconds--the greeting, the welcome, the receptionists answer--influence customer satisfaction more than any other act. Monday, May 16, 2011. The Power of the Welcome. Clients love feeling welcome." So hows your welcome? Posted by. Posts.
  • HUBSPOT  |  THURSDAY, OCTOBER 2, 2014
    [Work] Why Coupons Work [Infographic]
    My gym is located next to a Walgreens and across the street from a CVS. When I need headache medication, more shampoo, or a pair of scissors, I always plan my trips to the pharmacy after a sweat session. Which pharmacy do you think I go to? It''s become a routine. That being said, it''s quite possible I''m not saving money at all.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 8, 2014
    [Work] 5 Data-Fueled Selling Ideas That Work
    Your marketing database is a veritable treasure trove of actionable insights – if you are willing to work strategically with your data. Mining for gold takes some elbow grease, but the returns can be massive. Here we look at five reasons why your business should be investing time and effort in mining your marketing database. 1.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 29, 2015
    [Work] Task management is time management: 3 tools that work
    Until they invent cloning, we entrepreneurs will have to work smarter with the technology that’s available to us. The post Task management is time management: 3 tools that work appeared first on Biznology. Fortunately, there are some great tools out there that help us better manage our time and make it more fun to run a business.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 12, 2013
    [Work] Does B2B Social Media Work? That’s the Wrong Question
    Does X really work for Y? Does social media work for B2B? Does newspaper work for real estate? Does digital work for pharmaceuticals? Does content marketing work for local businesses? Those that say it does work point to case studies or audience research showing usage of the channel is high. You know what?
  • TOMORROW PEOPLE  |  THURSDAY, SEPTEMBER 27, 2012
    [Work] Six Tips for Email Marketing That Work [FLIP BOOK]
    Here’s how to ensure your email marketing campaign works: Click here to view the Flip Book: Six Tips for Email Marketing That Work. 1. The software should always work, no hiccups or quirks. Return the wreath and cancel the hearse – despite what you might have heard, email marketing is not dead. Whether it’s uptime (remember, 99.5%
  • MARKETING EDGE  |  MONDAY, MAY 16, 2011
    [Work] 5 Ways to Make QR Codes Work
    Time 27:51 Nellymoser is an interactive agency focused on the mobile experience and doing creative work with QR Codes and other digital tagging. Time 27:51 Nellymoser is an interactive agency focused on the mobile experience and doing creative work with QR Codes and other digital tagging. Quick and to the point.
  • WEBBIQUITY  |  MONDAY, DECEMBER 6, 2010
    [Work] How PR and Social Media Can Work Together
    Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Both are critical tools for dealing with bad news or crisis situations. Both require relationships with influential people in one’s industry to be effective. Since many (most?) Share this on Bebo. Digg this!
  • MARKETING EDGE  |  THURSDAY, APRIL 28, 2011
    [Work] QR Codes Hype or Worth The Work?
    Time 31:55 Any new technology has its advocates, people that push the envelope on what can be done. The magic, however is when the tech advocates’ perspective meets those practical enough to ask. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 10, 2014
    [Work] Why This Cold Sales Email Template Works So Well
    The truth is, every prospect is different, so there''s no guaranteeing that one best practice will work above all others. That''s why this cold sales email template works so well: Hi , As an avid business professional, I like to stay up to date on industry news and insights. Here it is: There is no secret. EST sound?
  • INSIGHTIQ BLOG  |  WEDNESDAY, JUNE 6, 2012
    [Work] Contact Strategies at Work
    Let’s take a look at exactly how these contact strategies work. Have you ever given much thought to the glossy catalogs that routinely show up in your mailbox, offering you great deals on the exact things you need? Or maybe how your favorite online stores know to send you offers for summer dresses rather than men’s dress shirts?
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 9, 2011
    [Work] Losing the Battle. Winning the War.
    Filed under: Business relationships , Buyer Personas , Demand Generation , Fearless Competitor , Find New Customers , Get Back to Work Faster. Business relationships Buyer Personas Demand Generation Fearless Competitor Find New Customers Get Back to Work FasterB2B Demand Generation | How Seeds can germinate. didn’t get the job.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 12, 2014
    [Work] The Changing Nature Of Work [Slideshare]
    One of the areas that I am finding really fun to work on and also really important to today’s leaders is the Future of Work. I’ve talked about how HR is becoming the marketing department. The Changing Nature Of Work. Just 23% of Gen Y-ers work at large firms with more than 1,500 employees. Globalization.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 6, 2011
    [Work] Developing an Integrated Content Marketing Strategy that Works – Guest Post
    Content curation  is the concept that we become the “expert filter” for our customers and deliver the best of what the industry has to offer, similar to a museum curator who presents only the best works of art. B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. Full bio follows the post.). Joe Pulizzi. _.
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Work] 56 Reasons Why Content Marketing Works
    56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Marketers work in very small teams: 81% of all content teams contain fewer than six people. The post 56 Reasons Why Content Marketing Works appeared first on B2B Marketing Insider. By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). Coull ).
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, APRIL 28, 2013
    [Work] Old Ways of Doing Business, No Longer Work
    Old Ways of Doing Business No Longer Work. I am honored to have this week’s blog prepared by Jonathan Farrington, he  is a globally recognized business coach, mentor, author and sales thought leader. Building collaborative and fruitful relationships begins with the couples we are a part of at work. YourSalesManagementGuru.com.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 20, 2014
    [Work] Does mobile search work for your business?
    They’re not seeing the ROI they’ve come to expect from search overall, and increasingly worry that their search marketing activities aren’t working. Which begs the question: does mobile search work? What makes them think that mobile search doesn’t work? Mobile search does work, no doubt about it. Read on and see.
  • SAZBEAN  |  FRIDAY, APRIL 13, 2012
    [Work] How Closed-Loop Marketing Works
    But how exactly does closed-loop marketing work, and what tools to you need to implement it? – How Closed-Loop Marketing Works by Pamela Vaughan. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” To many, setting up closed-loop reporting has remained too hard and confusing to implement.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, FEBRUARY 16, 2009
    [Work] World Wide Rave – Works!
    In David Meerman Scott’s ebook Lose Control of your Marketing he talks a lot about the spread of ideas. Artists like Bec Hollcraft who know full well the goal is attracting enough attention and leveraging buzz marketing to get a record deal. It reminds me of the Grateful Dead who were hip to this idea long before Bec was even born.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 12, 2014
    [Work] B2B Marketing Automation Vendor Strategies: What's Worked and What's Next
    Within these categories, some strategies have worked better than others. I recently did a study of the strategies of B2B marketing automation vendors. The research identified 28 different strategies which fell into six major groups. Most vendors used more than one strategy. Shading indicates the relative frequency of each strategy.
  • WRITING ON THE WEB  |  TUESDAY, DECEMBER 6, 2011
    [Work] Why Writing Like You Talk Works Better for Your Brain
    Works Better for Your Brain" alt=" Why Writing Like You Talk Works Better for Your Brain" />. The efficacy of talking, versus writing, is also demonstrated by how you converse with your team when the news really matters, work up to talking to the person you met on a dating site or close big sales in-person.
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