Page 2 of 197 Previous | Next 
  • SYNECORE  |  WEDNESDAY, OCTOBER 3, 2012
    [Work] B2B Marketing Alert: Paid Search Doesn't Work; Content, SEO, and.
  • ANNUITAS GROUP  |  TUESDAY, JULY 9, 2013
    [Work] What’s Working in B2B Content Strategy
    'Never underestimate the importance of your website. Once again, the two most used sources for research are general web search and vendor websites. Blog B2B Marketing Buyer''s Jouney content marketing Demand Generation DemandGen report
  • ONPATH  |  THURSDAY, JANUARY 5, 2012
    [Work] 5 Cheesy Sales Techniques That Work
    You’ll learn some of the most effective cheesy sales techniques that work when: 1. Date : Thursday January 26, 2011 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Registration : [link]. The difference between a sales technique being effective, and sounding cheesy, is often a matter of how, and when, it's used. ” 4.
  • ANYTHING GOES MARKETING  |  THURSDAY, JANUARY 25, 2007
    [Work] Viral Marketing in B2B - It Works!
    The campaign worked as it not only tested the IT knowledge it sprinkled in other questions based on the interests of their target market including questions about Star Wars etc. Even creating a piece of content that no one else has such as a study or a how to paper is something that typically works. It's Time to get Interactive.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 15, 2014
    [Work] Looking for a new job? This free e-book is for you.
    'Get Back to Work Faster – by Jill Konrath with Jeff Ogden. If you’re an out of work, college educated professional, this is for you. Filed under: Get Back to Work Faster , Online Presence. If you’re an out of work, college educated professional, this is for you. Stop Playing the Old Game.
  • TOMORROW PEOPLE  |  FRIDAY, DECEMBER 16, 2011
    [Work] Creating a Website That Works!
    How to make a website that works. website that works may sound like an obvious thing. After all, all websites work don’t they? Actually, many websites only work in very basic, functional terms, but fail to work in bringing in web traffic and converting it into sales. Converting web traffic into customers.
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 11, 2011
    [Work] Hashtag Stuffing Doesn’t Work for B2B Twitter Accounts
    It doesn’t work. What Works. Hashtags work well if they’re relevant and naturally occur within the conversation. Limited usage of hashtags associated with charitable calls to action (#haiti, #giveasmile) work well. What Doesn’t Work. The thinking behind this is simple. The problem? Background and Methodology.
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    [Work] Twitter Opens Advertising to All: Here's How it Works
    Some paid promotion can be a great complement to your organic inbound marketing efforts, so if you''re new to Twitter ads, we''re going to give you a primer on just how they work. How Twitter''s Self-Service Ads Work. 'Ready to get your hands dirty with some Twitter advertising? Now''s your chance! Step 3: Review Your Campaign.
  • SOCIAL MARKETING FORUM  |  SUNDAY, NOVEMBER 28, 2010
    [Work] How Content Travels and Works in Social: Stories and People
    But if we want content to work, it has to be customer-centric. Last week, at London’s International Content Summit, Antony Mayfield of iCrossing, shared some views on the relationship between content and social in a presentation called “How Content and Social Work Together”. However, content in a social context is about more than that.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 12, 2013
    [Work] Does B2B Social Media Work? That’s the Wrong Question
    Does X really work for Y? Does social media work for B2B? Does newspaper work for real estate? Does digital work for pharmaceuticals? Does content marketing work for local businesses? Those that say it does work point to case studies or audience research showing usage of the channel is high. You know what?
  • SALES CHALLENGER  |  TUESDAY, OCTOBER 15, 2013
    [Work] Motivating Salespeople: What Really Works
    Many sales reps have difficulty understanding the basic information about how their plans work, such as how much they will be paid at different performance levels. The selling environment in which reps must work these days is more complex than ever. 'It’s a commonly held trope that salespeople are coin-operated. times. Pay Fairness.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 1, 2011
    [Work] For Social Media to be Successful, Sales and Marketing Need to Work Together
    Marketing Tips Social Marketing B2B sales teams and social media karlie Justus social media to be successful sales and marketing must work togetherSales and marketing  departments usually don’t do a good job communicating with each other, and when you add in a new tool (social media), there is even a bigger disconnect. Care to share?
  • ENGAGE  |  THURSDAY, NOVEMBER 1, 2012
    [Work] 5 Ways to Create More Content Without Creating More Work
    These same innovations have also changed how those of us who create content work. Murray and Blose shared tried-and-true ideas for getting more from your content without creating a ton of additional work at the Construction Writers Association annual conference on October 23. Make existing assets work for you. People love lists.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JUNE 26, 2008
    [Work] Harold Jarche " The work literacy gap
  • INBOUND SALES NETWORK  |  TUESDAY, JUNE 5, 2012
    [Work] Ghost Busters – Lessons Learned From Working with Freelance Writers
    The following are some lessons we have learned in working with freelance writers in order to make sure that the content you receive is the best possible. When you are working with an outside writer or organization, the more information you can share with them about what makes your audience tick, the better content they can produce.
  • PUZZLE MARKETER  |  THURSDAY, JULY 12, 2012
    [Work] Make Time for the Not Urgent
    Work-Life / Productivity entreleadership productivity stephen covey task management time managementOriginally developed by President Dwight D. The answers can be determined by asking two questions about a particular task. 1) Is it important? 2) Is it urgent? Eisenhower I’d like to focus on one quadrant in particular.
  • PR MEETS MARKETING  |  WEDNESDAY, AUGUST 18, 2010
    [Work] Rebuilding a Personal Brand is Hard Work
    Just as the momentum was gaining speed, I put on the brakes, pouring my time and energy into my work.  My personal brand became more intertwined with the work I did on behalf of my company vs my original intent of providing thoughts on how public relations and marketing come together. Balance work with personal : This is a  biggie.
  • PUZZLE MARKETER  |  THURSDAY, JUNE 28, 2012
    [Work] 15 Tips to Become Better in Your Career
    Many of these ideas have come from personal experiences, work colleagues ideas, mentors’ advice, and distinguished authors. Do the grunt-work for long enough and well enough that you can teach it to others. Demonstrate your passion outside of your work and school time. Embrace life-long learning. Become a generalist.
  • HUBSPOT  |  FRIDAY, OCTOBER 18, 2013
    [Work] Why Your PR Isn't Working (and How to Fix It)
    And yet, I think the heart of the problem has less to do with the age-old argument of whether press releases work or not, and more to do with the need for a seismic shift in how we think about media relations. Write a press release. Hired a new executive? Write a press release. Painted a wall in your office? Shipped a teeny tiny feature?
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 9, 2012
    [Work] Does Traditional Marketing Still Work?
    Traditional outbound marketing (advertising, direct mail, email) still works. ” Traditional marketing alone no longer works. But, as Copyblogger indicates in the above graphic (thanks, Copyblogger!),  it is more expensive. With inbound marketing, prospects self-select themselves. You’ve got to be where the buyers are.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 5, 2013
    [Work] Social Works for B2B, So Get Over Yourself
    It took a tremendous amount of time and a lot of trial and error to find out what works for Marketo in particular. hear the same thing over and over again: “Your case is unique and you absolutely have no right to give a blanket statement that your strategy works for all B2B marketing.” by Jason Miller It’s never going to stop.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 27, 2012
    [Work] Does Facebook Work for B2B Lead Generation? Hell Yes!
    The reason that these ads work is because they are promoting your good content. Does Facebook Work for B2B Lead Generation? by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. What’s the takeaway here? Here is the hard data.
  • FIFTH GEAR ANALYTICS  |  MONDAY, JULY 25, 2011
    [Work] Seven Benefits of Working With a Smaller Marketing Partner.
    You’re considering changing your marketing services provider and since “nobody ever got fired for hiring IBM,” you’re looking at the biggest players in the industry, right? You certainly wouldn’t be alone. The process of moving from one MSP to another is fraught with anxiety and the great unknown.
  • TOMORROW PEOPLE  |  THURSDAY, SEPTEMBER 27, 2012
    [Work] Six Tips for Email Marketing That Work [FLIP BOOK]
    Here’s how to ensure your email marketing campaign works: Click here to view the Flip Book: Six Tips for Email Marketing That Work. The software should always work, no hiccups or quirks. Return the wreath and cancel the hearse – despite what you might have heard, email marketing is not dead. Whether it’s uptime (remember, 99.5%
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, AUGUST 14, 2013
    [Work] 2 Elevator Speech Examples - One Works, the Other Doesn't
    His elevator speech sounds like this: “I work with only the best companies in the industry. work closely with their CEO, Terry Gucci. 'There are multitudes of ways to answer the question "What do you do?". Your answer has the power to make or break your opportunity with a potential client. The Impresser: How to Repel Prospects.
  • WRITING ON THE WEB  |  TUESDAY, DECEMBER 6, 2011
    [Work] Why Writing Like You Talk Works Better for Your Brain
    Works Better for Your Brain" alt=" Why Writing Like You Talk Works Better for Your Brain" />. The efficacy of talking, versus writing, is also demonstrated by how you converse with your team when the news really matters, work up to talking to the person you met on a dating site or close big sales in-person.
  • BLOG MY CALLS  |  THURSDAY, OCTOBER 24, 2013
    [Work] Does Conversation Analytics Actually Work?
    Does Conversation Analytics actually work? if it works.''. So, does it work? The short answer is, yes, it works really, really well. If you have a smartphone you''ve either used Google''s voice recognition technology (which actually works quite well), or the infamous Siri. So.Does It Work?
  • FIFTH GEAR ANALYTICS  |  FRIDAY, SEPTEMBER 3, 2010
    [Work] Consumer Decision-Making Theories and Strategies That Work
    Bob McCarron. In an earlier post , I discussed the different theories behind the way consumers make purchase decisions.  Quick recap: The Utility Theory basically holds that consumers make decisions based on the expected outcomes of those decisions. In this case, a consumer values all the attributes equally. . Theory or Fact? Tweet This! Digg this!
  • MARKETING EDGE  |  SATURDAY, APRIL 17, 2010
    [Work] PR Pros Does Speaking On Background Work?
    will say, before anyone jumps my case, that sometimes an organization where people have access to media, but are not comfortable being quoted may indicate a very risk averse and stifling place to work. I was worried that all this social media transparency would bring down helpful PR tactics in media relations. That’s a tricky one.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, FEBRUARY 2, 2012
    [Work] Six Tips for Proofreading Your Work
    Here are three really easy tips for checking your own work: Use the Tools Bill and Steve Gave You. When you’re all out of Steve and Bill, it’s time to actually read the work. Guess who shouldn’t proofread your work? Just so we’re clear, your vendors also shouldn’t proofread their own work. Next stop….
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 19, 2011
    [Work] Sales Objection: "We're Already Working with Another Company"
    Then they invariable say, "We already work with another company for that." Unless your product or service is truly groundbreaking, you should always assume that your prospect is already working with a competitor. Share a Case Study: "In our work with other medical device firms, we've found some gaps in how they were handling things.
  • BLOG MY CALLS  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Work] Conversation Analytics: How it Works
    Step-by-Step: How It Works. Here’s a brief step-by-step of how the process works: - LogMyCalls clients customize their parameters—choosing how many calls they want analyzed each day, week or month. 'LogMyCalls has spent over 15 months developing the Conversation Analytics engine. All of these metrics are tracked simultaneously.
  • SAZBEAN  |  THURSDAY, OCTOBER 3, 2013
    [Work] What Works with Twitter Today
    What Works with Twitter Today by John Jantsch The post What Works with Twitter Today appeared first on Sazbean. 'Image via CrunchBase Twitter has been with us for a while now – about a century in Internet years. know, blogging about Twitter? How 2007 of me. [.] For my view some Twitter best practices look like this.
  • HUBSPOT  |  TUESDAY, JULY 16, 2013
    [Work] Is Apple Working on Ad-Free TV?
    'Apple is working on a TV service that would let people pay a little extra and be able to skip ads, according to a new report from Jessica Lessin , a former Wall Street Journal reporter. Moreover, everyone who works in this industry knows this. It will take a huge amount of work to wean the TV industry off the advertising model.
  • LEADERSHIP  |  TUESDAY, JULY 30, 2013
    [Work] 7 Tactics that Are Working for B2B Lead Generation Today
    'Every successful brand in the world has been built on the strong foundation of a proven process, a formula that works. And yet, there are certain time-tested methods that we still need to use because we know they will work. Here is a quick list of the B2B lead generation tactics that are working today. Fascinating.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 24, 2013
    [Work] Does the "Ra Ra" Approach Work for Struggling Sales Reps?
    When they''re grasping at straws on ways to improve their output, I feel it’s a shared responsibility between the manager and employee to work together to identify the gaps. This has generally been the case for most of the bosses I’ve worked for over the years. 'I would like to think that I''m a positive guy. if they''re at a loss.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [Work] Event Marketing Works, but ONLY if Vendors Add Value
    I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. Some sessions were brilliant; some were nothing more than veiled commercials. Simple, right? Let's face it. And hmmm.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 26, 2012
    [Work] How LinkedIn Company Pages Work Like Magic for B2B Marketers
    The users of LinkedIn tend to be affluent and influential , and can easily discover people employed by a certain company, or various types of business someone has worked for. LinkedIn is the world’s largest professional social network. Every second, two people join the network of over 160 million users in over 200 countries and territories.
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Work] Shameless Marketing Tactics That Totally Work [Infographic]
    We've all done it. You know, used that shameless little marketing tactic that catches the attention of your audience and gets them clicking because, well, they just can't help it. Admit it. Or don't -- you know who you are. Last month we wrote about 7 of the most shameless tactics marketers use to lure their audiences. Visualizing them! Am I right?
  • FOLLOW THE LEAD  |  THURSDAY, DECEMBER 30, 2010
    [Work] How’s your handle on the work-life balance?
    As Father Time prepares to hand over the keys to Baby New Year, you’re probably reevaluating those New Year’s resolutions, which may or may not work out. Better yet is a Dalai Lama-esque reflection on what was gained (or lost) in the previous year and setting a few business goals for the year ahead. Wrapped up [.].
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, NOVEMBER 9, 2011
    [Work] Lessons from a B2B Summit Coach: Five Steps to Cut through the Noise, Turn off the Hype and Create a B2B Social Media Program that Works
    And, if you want to learn more about how to make social media drive real opportunity for your organization, I strongly recommend you subscribe to the MarketingExperiments Blog which reports the latest from real-world marketers on what works – and what doesn’t – in social media, email marketing, content strategy and more. Know your audience.
  • MARKETING GENIUS BLOG  |  FRIDAY, MAY 21, 2010
    [Work] Content Marketing: How Does it Work?
    This is a great presentation covering what content marketing is, how it’s used and how it differs from traditional media. There are a lot of great tips here, as well as many tools that can be used to drive your content marketing efforts, test, and measure success. Idea Launch did a great job. Enjoy. View more presentations from idealaunch.
  • HUBSPOT  |  THURSDAY, AUGUST 15, 2013
    [Work] How Effective Conversion Paths Work [Cartoon]
    But your work isn’t done just yet! 'I’m a sucker for a creative metaphor. love taking a complex idea, dismantling it, and then conveying it a form that’s much easier to digest. Sort of like explaining advanced inbound marketing concepts to my parents through a series of exaggerated hand motions and funnel-like gestures. See what I did there?
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 22, 2013
    [Work] 5 Reasons Why Your Inbound Marketing Isn’t Working
    Here are some reasons why your inbound strategy may not be working and ways that you can really amp up the volume: 1. Inbound works by canvasing the internet with content in the hopes people will find you. It’s far more likely that they assign this exercise to someone working for them. At first, things are going great!
  • HUBSPOT  |  MONDAY, APRIL 23, 2012
    [Work] 7 Reasons Marketing & Customer Service Need to Work Together
    So because understanding buyer personas is so critical for creating effective marketing campaigns, it behooves marketers to work more closely with customer service to help them truly understand customers' needs and thoughts. Something is off there; don't you agree? 1) For Better Social Media Support. Probably not. Support! what webinar?"
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 12, 2011
    [Work] B2B Marketing Tactics That Work Today
    The topic is B2B Tactics That Work (And Those That Don’t ). What B2B Marketing Tactics Work Today? And this only works on the back of an effective content marketing strategy  that puts our customer needs at the center. Work closely with partners on a pay-for-performance basis. The Hottest Topics in B2B Marketing.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 31, 2012
    [Work] The Scoop on Facebook Mobile Ads: Are They Working? [Data]
    Back in June, we covered the news that Facebook was finally allowing marketers and advertisers to purchase mobile-only ads. short two weeks later, some preliminary research was released about the effectiveness of those mobile-only ads. But now that mobile-only ads have been around for 4+ months, the data has had a bit more time to stew (mmm. stew).
  • WRITESPARK  |  TUESDAY, MARCH 16, 2010
    [Work] 10 Signals That Your Project Needs a Professional Copywriter
    Sales Materials Working with Writers copywriter copywriting copywriting services outsource copywriting professional copywriter technical copywriterIn an ideal world, you would use a professional writer for every marketing or public relations document produced by your company. These 10 signals can help build your case for budget approval: .
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 3, 2012
    [Work] Why Cold Calling emails almost never work
    Ever get an email with the deal of the century? Sure you have. have too. But there’s a problem with those emails. People read them with a finger on the delete key. Cold emails are almost never successful. In fact, Ruth Stevens, a guest on Marketing Made Simple TV , told me that direct mail is better than cold emails. What do you think?
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 26, 2013
    [Work] How to Create Content Maps That Actually Work in Sales Lead Generation
    'How to Create Content Maps That Actually Work in B2B Demand Generation. This is how to create content maps that actually work (and how not to). The post How to Create Content Maps That Actually Work in Sales Lead Generation appeared first on Fearless Competitor. Content is critical in B2B sales lead generation. Evaluation.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Work] B2B social media case studies - 3 you can learn from and why they work
    Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. With lofty goals of doubling leads and Web traffic numbers, Kinaxis had its work cut out for itself.
  • HUBSPOT  |  THURSDAY, JULY 25, 2013
    [Work] The New Gmail Inbox: How It Works and Why Email Marketers Should Pay Attention
    label and color-code almost every email I get -- for both personal and work email addresses. Even though the labels I had worked so hard to create and maintain wouldn’t be relevant, I’d have a “smart” inbox that could learn which emails should go where -- automatically. How Does the New Inbox Work? Is this a little neurotic?
  • EMARKETING STRATEGIST  |  MONDAY, SEPTEMBER 26, 2011
    [Work] What Are Meta Tags and How Do They Work?
    Meta Tags at Work. You can see the Title and Description tags at work by doing a simple web search. There’s no guarantee they will use text that works to your advantage. Click here for a PDF version of “ What Are Meta Tags and How Do They Work? You can help the search engines by using meta tags.
  • EMARKETING STRATEGIST  |  MONDAY, SEPTEMBER 26, 2011
    [Work] What Are Meta Tags and How Do They Work?
    Meta Tags at Work. You can see the Title and Description tags at work by doing a simple web search. There’s no guarantee they will use text that works to your advantage. Click here for a PDF version of “ What Are Meta Tags and How Do They Work? You can help the search engines by using meta tags.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 1, 2013
    [Work] How To Ensure Sales And Marketing Work Together More Effectively
    Conflicts – all offices have them and all employees will encounter at least one during their working days. Get your sales and marketing teams working together effectively for greater success and a boost in your bottom line. By tying marketing goals to the goals of the sales team, these two will begin to work together. growth.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 4, 2014
    [Work] 6 Reasons Inside Sales Reps Should Start Exercising Before Work
    'I know a lot of people who go to the gym regularly after work, and I myself have always followed that familiar routine. It wasn’t until I started reading over all the benefits from exercising before work and talked to friends who were doing it that I decided to give it a fair shake. You gain more personal time after work.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 26, 2010
    [Work] Cookie Cutter B2B Sales Methodologies Don’t Work.
    Wendy Boyce. No sales cycle should ever be looked at from a cookie cutter approach, but this is especially true when examining the B2B sales process.  In B2B transactions, there is no way to fully predict the decision-making hierarchy, as every organization has a different marketing or purchasing structure with unique buyer types.  Jump start sales.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 12, 2014
    [Work] The Changing Nature Of Work [Slideshare]
    One of the areas that I am finding really fun to work on and also really important to today’s leaders is the Future of Work. Here are some additional insights on the changing nature of work – something important for business leaders in any size organization and in any role. The Changing Nature Of Work.
  • SALES CHALLENGER  |  MONDAY, AUGUST 27, 2012
    [Work] Making Cross-Silo Sales Work
    Growing sales complexity requires business units and functions to often work together to fulfill customer needs. That said, few companies have an established process for cross-silo deal consideration that prioritizes company interests over those of a single silo. Sales Insights Cross-selling Global Collaboration Team-Based Selling
  • TOMORROW PEOPLE  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Work] The Business with No Salespeople – How Inbound Marketing Works [SLIDESHARE]
    Like anybody drawing a salary – hosting doesn't come free, after all – your website should be working for you and earning its keep. Free software such as Google Analytics gives you a wealth of features to discover how visitors interact with your website, allowing you to monitor behaviour and see what content is working and what isn't.
  • HUBSPOT  |  FRIDAY, FEBRUARY 14, 2014
    [Work] Why Ghostwriting Thought Leadership Content Doesn't Work
    'The term "thought leadership" has been thrown around a lot lately, often tacked on to industry articles without any consideration as to whether the ideas presented are actually. leadership-worthy. Unfortunately, what should be thought-provoking posts have proven to be simply buzzword-laden pieces of content. Here''s why. Experience. Credibility.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Work] The Right Way to Answer a Work Email
    If you find yourself writing a paragraph that''s more than three sentences long, you''re creating more work for yourself and your recipient than is necessary. Don''t leave emails sent specifically to you hanging for longer than 24-48 hours (excluding weekends -- work/life balance is important, folks). What a waste of time! Point.
  • HUBSPOT  |  MONDAY, OCTOBER 29, 2012
    [Work] How Automated Workflows 'Work': A Simple Setup Guide
    work ? But for the sake of all being on the same page, this article will explain how a typical setup process works using HubSpot's Workflows tool as our recurring example. "Everything in moderation." When applied to marketing automation, it's the perfect mantra. But how exactly do you set up an automated workflow? How do workflows.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 5, 2013
    [Work] How to Make the Zero Moment of Truth Work for You
    ZMOT is a fantastic way to gain awareness on customer interest and satisfaction; putting these various methods to work for you will keep your brand in the forefront of shoppers’ minds and attentions, giving you the ability to trounce your competition and make the sale. 38% comparison shopped online. better than hybrid desktop/mobile ones.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 14, 2013
    [Work] Networking vs Prospecting: Making One Work For The Other
    I had a startling revelation last week. What I’m about to share is something I don’t often admit out loud, but it lives and breathes and is a strong force within me. My name is Maegan Kopka. am a 15 year sales veteran, and I HATE prospecting! Our teams were discussing the art of prospecting and the absolute need, in 2013, to be good at it. Dammit.
  • PR MEETS MARKETING  |  FRIDAY, JULY 9, 2010
    [Work] Email and Event Marketing on Facebook Doesn’t Work
    Outside of some close friends, one of the little known secrets about me is that I used to salsa dance. Not only did I enjoy dancing, I also competed in group and couples competitions. Like all enthusiasts, I subscribed to all the salsa lists to learn about upcoming events, lessons with outside instructors and more. At least I thought I did.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 11, 2012
    [Work] Working a Trade Show is a Job
    Working a Trade Show is a Job. However, to maximize your investment and opportunities you need to ‘ work’ these events.  Here are a few action items for you to do in preparing for, working and post action plans for working any event. Best Practices for Attending an Industry Conference. Its 1:45pm.  Let me know.
  • FIFTH GEAR ANALYTICS  |  MONDAY, MARCH 28, 2011
    [Work] How Does Your Marketing Smart Meter Work?
    Marketing is all over catchy phrases, provocative images, analytical insights of markets and audiences, etc., as well as setting practices like four P’s, SMART, CPP, etc., or tagging new technology capabilities with slick (or not) acronyms of which some become the new "lingo" that are used on tools like chat, Twitter and text messaging.
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Work] 7 Hot Apps That Will Skyrocket Your Productivity at Work
    Once tasks are created, you can group them into projects, and invite team members so that they can brainstorm, assign subtasks, and work toward accomplishing their goals. lot of the time when I am working on a "how-to" blog post I reference screenshots from my phone. For more content like this, subscribe to Insiders. 1) Jelly. 4) Any.Do
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 25, 2011
    [Work] Building a Winner by recruiting flaws
    He was also profiled extensively in the book Get Back to Work Faster , a popular book for job seekers and advises companies on innovative hiring practices. Filed under: Business relationships , Get Back to Work Faster , Personal growth. Business relationships Get Back to Work Faster Personal growthArticle in the Wall St.
  • B2BBLOGGERS  |  THURSDAY, MARCH 29, 2012
    [Work] Marketo Working To Simplify Marketing Automation Adoption
    At this year’s Microsoft Convergence conference  Lauren Carlson , CRM Market Analyst at  Software Advice and Marketing Automation Software Guide  had the opportunity to interview Marketo’s VP of Marketing Jon Miller. Miller discusses Marketo ‘s recent announcement and integration with Microsoft Dymanics CRM. ” “Knowledge.
  • HUBSPOT  |  THURSDAY, JULY 7, 2011
    [Work] 40 Brilliant Work Hacks to Improve Your Marketing Productivity
    In the fast-paced world of inbound marketing , we usually have a million different projects and campaigns either underway or in the works, which can often make it difficult to buckle down and focus on one thing. General Working Hacks. When working collaboratively, set deadlines for others (e.g. So.why not hack it ?! check box).
  • HUBSPOT  |  WEDNESDAY, MARCH 19, 2014
    [Work] From Vague to Valuable: Putting Buyer Personas to Work
    Something we’ve found to work particularly well at HubSpot that has formed the basis for our segmentation strategy (and our tools) is segmenting by both persona and lifecycle stage. '“You’ve got to know your customer.” ” It’s a business cliche that has reached fever pitch in the past couple of years.
  • CLIENT BRIDGE  |  MONDAY, APRIL 1, 2013
    [Work] INFOGRAPHIC: How Search Works
    From Google, here's an interactive infographic that explains the complex system behind the more than one-hundred billion searches done each month. View Original Article
  • B2B MARKETING TRACTION  |  WEDNESDAY, DECEMBER 4, 2013
    [Work] B2B Marketers: Is Your Online Brand Working?
    'According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. It’s critical to have a strong presence online to attract buyers and then to engage with impact as they make their decision. How do you get there?
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2012
    [Work] 5 Tricks for Generating Traffic When Nobody's at Work
    Data from a recent Xobni survey shows that people are still wired into work during time off: 68% of working adults say they check email while they aren’t working, and 27% of those people will check email more than once. The readers of this email probably felt lucky even though they were working on holiday.
  • ONPATH  |  FRIDAY, FEBRUARY 15, 2013
    [Work] Does Cold Calling Still Work?
    Derek Singleton of Software Advice -- a site that reviews sales force automation technologies -- recently hosted a live Google+ debate titled, “Does Cold Calling Still Work?” The Evolution of the Cold Call Anneke Seley, Founder and CEO of Reality Works Group says that “in this day and age, there’s no excuse for a call to be cold anymore.”
  • B2B VOICES  |  WEDNESDAY, APRIL 18, 2012
    [Work] In Search of Great ‘Future of Work’ Stories
    This year, my category is Future of Work, which is an interesting topic open to lots of creativity. I'm leading the Future of Work judging panel. Yvette Cameron, Analyst, Constellation Research – Thriving in the Future of Work. Thriving in the future of work requires evolving traditional ways of thinking.
  • PUZZLE MARKETER  |  THURSDAY, MARCH 22, 2012
    [Work] Good Campaigns Can Evolve into Great With Optimization
    Work-Life / Productivity marketing motivation productivity steve jobs to-stop listAt any given time, you can choose from an infinite amount of ways to spend your time and marketing dollars. Marketers, and people in general, get caught up in always trying to accomplish more and more. Sometimes your best results can be right under your nose.
  • HUBSPOT  |  FRIDAY, JULY 26, 2013
    [Work] 19 Reasons Your Social Media Might Not Work Out the Way You Planned
    To help you avoid some common, and not so common, mistakes on social media, I put together this list revealing some of the hidden reasons why your social media efforts might not be working out exactly as you hoped. 'Social media is the most volatile and unpredictable marketing channel we’ve ever seen. 3) It’s Not as Easy as It Looks.
  • CONTENT MARKETING TODAY  |  TUESDAY, NOVEMBER 15, 2011
    [Work] Sunnyside Up Mobile Marketing Works for First Watch Cafe
    Mobile marketing works even when its mostly on wheels. Sure They’re on the Web, But They’re Also Out and About on the Streets of Naples, Florida. Imagine my surprise when I pulled up behind this small van on a Naples street. started to get hungry just looking at the back of the van. They are famous for great breakfasts and friendly servers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 18, 2014
    [Work] How to Craft a B2B Email Marketing Strategy That Works
    If a company’s email has formatting issues, their links don’t work, or images don’t load correctly, most users will simply delete the email, especially while they are trying to sift through their work email. 'Email marketing is one of the main cornerstones of several B2B marketers’ strategies. Design and Quality Assurance Matters.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 13, 2012
    [Work] 5 Lead Conversion Tips That Work for Any Marketing Program
    Tip: Work lock step with the sales team to avoid unnecessary collisions.  Just like your follow up campaigns, nurturing works best when it’s tailored to buyer role and stage. Lead Conversion Tips That Work for Any Marketing Program is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • HUBSPOT  |  TUESDAY, JUNE 25, 2013
    [Work] Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better
    We caught up with Pappas to talk about what’s going on at YouTube and get some tips on how brands can best work with the platform. 'Miniature video has been in the news a lot lately, thanks to Twitter’s Vine app where you make six-second movies, and Instagram’s new 15-second video feature. But the channel didn’t get much traction.”.
  • BLOG MY CALLS  |  MONDAY, JUNE 10, 2013
    [Work] Why Does 'Black Hat' SEO Still Work?
    Obviously, our content strategy is working for traffic, but in terms of ranking for critical keywords, it hasn''t worked as quickly). Heck, if it works, we should start doing it too. And if it works, it, by definition, isn''t black hat anyway). Instead, I''m asking aloud, why does this stuff still work?
  • BIZNOLOGY  |  THURSDAY, JULY 12, 2012
    [Work] Squirrels, long working hours, and social technologies
    You then start feeling that you did not actually take a week off, you just compressed the work of 2 weeks in one. Several of us are working longer hours, taking work home and shrinking our weekends. We are only half joking when we say that vacation is regular work with a nicer view. Photo credit: hynkle.
  • B2B VOICES  |  TUESDAY, APRIL 2, 2013
    [Work] Craft Work: What’s Your B2B Expertise?
    It seems we continue to reap the rewards as marketers of the latest digital improvements — from dashboards to metrics — but that doesn’t mean we can instantly do our jobs better. There remains a deep level of expertise and skill that needs to be honed and improved in order to do any part of marketing communications well. Metrics.
  • INBOUND SALES NETWORK  |  TUESDAY, DECEMBER 6, 2011
    [Work] Direct Marketing vs Content Marketing: What Works Best For Lead Generation?
    These strong-arm tactics may appear to work in the short term but can do irreparable damage over the long term. Ever feel like you're caught between a rock and a hard place, forced to decide between the lesser of two evils, damned if you do and damned if you don't? But, you don’t always have to be a Bully or a Wimp. The reason for this?
  • HUBSPOT  |  MONDAY, JUNE 17, 2013
    [Work] 9 Insider Tips for Native Advertising That Actually Works
    The reason native works is because the advertising is treated as a unit of content on the platform where it lives," is how John Battelle, CEO of Federated Media, explains the appeal of native ads. If you work in inbound marketing, chances are you’re doing some native advertising or at least thinking about it. What Works. Lesson?
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, JULY 13, 2011
    [Work] One Way Smart B2B Marketers Work Backwards
    Smart marketers work backwards. B2B Marketing Needs Impressive Stuff Like This. Companies invest considerable time and effort in securing and preparing for public events, industry seminars, keynote addresses, webinars and roundtable discussions.
  • HUBSPOT  |  THURSDAY, JUNE 20, 2013
    [Work] Why the Inverted Pyramid Doesn't Work for Business Blogs
    Here’s why the inverted pyramid doesn''t work for marketers. Why doesn’t the inverted pyramid work for online marketing content? Here are just a few that work well on business blogs (complete with some semi-funky names we came up with): The Pyramid : This is a step-by-step guide that shows you how to complete a task.
  • SAZBEAN  |  TUESDAY, OCTOBER 9, 2012
    [Work] How the Internet Works [infographic]
    Created by Open-site.org. News & Notes
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Work] 11 Golden Rules for Lead Generation that Works
    Your sales team should only be working sales-ready opportunities. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities. Establish a common understanding.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Work] 11 Golden Rules for Lead Generation that Works
    Your sales team should only be working sales-ready opportunities. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities. Establish a common understanding.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 18, 2012
    [Work] What Kind of B-to-B Marketing Is Working Best For You – Traditional, Digital or Social?
    So what’s working for you? Marketing Tips Marketing Tools Social Marketing Traditional Marketing market overviews for professional tradesmen new business development professional tradesmen sonnhalter what king of marketing is working for youknow the big focus and conversations over the last few years have been on social.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, APRIL 18, 2012
    [Work] Creating Sales Collateral That Works
    Several years of MLC research, along with work from our sister program, the Sales Executive Council, shows that sales approaches focused on teaching drive greater real-world success than other methods, particularly in commoditized or rapidly-changing industries. It teaches customers something new. It’s advocate-friendly.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Work] In B2B Lead Generation, Gobbledy-Gook Words Don’t Work
    If your company is trying to implement a lead generation program to provide quality sales leads for sales teams, don’t do this. Use Gobbledy Gook Words. And believe it or not, there is a Boston area software firm that suffers from this, which hampers B2B lead generation programs. This is a real company, believe it or not. Oh my God! Simplify.
  • EMAGAZINE B2B BLOG  |  TUESDAY, JANUARY 18, 2011
    [Work] Need to convince your boss that social media works? Try this…
    OK, so you worked on your boss for months (years??), B2B Web Strategy Social Media boss resign ” as extra credit “keep aware grooming company’s facebook presence and posting juicy content links customers generated the trend worked linkedin now stops paying providing monthly reports showcasingOf [.].
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 24, 2011
    [Work] Getting Personal with Customer References: Matchmaking that Works
    We're pleased to present this guest post by Joshua Horwitz, president and founder at Boulder Logic. Read on for Joshua's insights into why it makes sense to help your prospects and customers connect -- and how to go about it. What’s the best way to use what you’ve got and close the deal? Let the matchmaking begin! Here’s one example.
  • NUSPARK  |  FRIDAY, JULY 2, 2010
    [Work] Banner Ads Work; Really
    As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. The above is true of a b2b message as well. Related posts.
<< 1 2 3 4 ... 196 197 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
B2b-Blogging-White-Paper

agg_ad_1