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  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 7, 2012
    [Work] Does Gamification Work On a Customer Community? [CHART]
    Does Gamification Work On a Customer Community? by Heather Foeh | Tweet this Gamification is a hot topic these days. If you’re unfamiliar with the term, it refers to taking the motivational and reward aspects of video games and adding them to non-game places, such as websites, software, etc. Or  my personal favorite.
  • HUBSPOT  |  THURSDAY, MAY 9, 2013
    [Work] 'Being Full of Sh*t Doesn't Work Anymore'
    It’s not to say that advertising doesn’t work. Some ads work extraordinarily well and can do extraordinary things. There’ll always be a case study about a cool ad that really works, but for every one of those, there are thousands that are failures. But being full of s**t doesn’t work anymore. How has the movie done?
  • FOLLOW THE LEAD  |  THURSDAY, DECEMBER 30, 2010
    [Work] How’s your handle on the work-life balance?
    As Father Time prepares to hand over the keys to Baby New Year, you’re probably reevaluating those New Year’s resolutions, which may or may not work out. Better yet is a Dalai Lama-esque reflection on what was gained (or lost) in the previous year and setting a few business goals for the year ahead. Wrapped up [.].
  • SMALL MANUFACTURER BLOG  |  MONDAY, OCTOBER 6, 2014
    [Work] Take Our 2015 B2B Website Usability Survey, Please!
    And, because we know you’re super busy (and because we know bribery works), we giving away not one AMEX gift card, but FIVE of them! News: My Work, Awards, etc. 'It’s baaack! The new and improved 2015 B2B Website Usability Survey. This year, we’re doing it again. That would be five $100 AMEX gift cards.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 18, 2012
    [Work] What Kind of B-to-B Marketing Is Working Best For You – Traditional, Digital or Social?
    So what’s working for you? Marketing Tips Marketing Tools Social Marketing Traditional Marketing market overviews for professional tradesmen new business development professional tradesmen sonnhalter what king of marketing is working for youknow the big focus and conversations over the last few years have been on social.
  • PUZZLE MARKETER  |  TUESDAY, JULY 10, 2012
    [Work] Multitasking Puts Your Brain on Information Overload [Infographic]
    Mobile Marketing Online Advertising Social Media Work-Life / Productivity brain digital infographic mobile multitasking online productivity stress tasksIf you’re looking to be more productive then it’s helpful to understand exactly how multitasking affects your brain. Consequently, accuracy drops considerable.
  • WRITESPARK  |  TUESDAY, MARCH 16, 2010
    [Work] 10 Signals That Your Project Needs a Professional Copywriter
    Sales Materials Working with Writers copywriter copywriting copywriting services outsource copywriting professional copywriter technical copywriterIn an ideal world, you would use a professional writer for every marketing or public relations document produced by your company. These 10 signals can help build your case for budget approval: .
  • THE POINT  |  MONDAY, JUNE 9, 2014
    [Work] But Wait, There’s More! Why Cheesy Copy Still Works.
    'Effective email copy is not like a letter to your grandma; unless, that is, you’re asking Grandma to sponsor you for the 5K Fun Run at the park. good email campaign isn’t designed to make people feel warm and fuzzy about you, your company or your product, or generate awareness, or promote your brand. ” That’s your decision.
  • MARKETING GENIUS BLOG  |  FRIDAY, MAY 21, 2010
    [Work] Content Marketing: How Does it Work?
    This is a great presentation covering what content marketing is, how it’s used and how it differs from traditional media. There are a lot of great tips here, as well as many tools that can be used to drive your content marketing efforts, test, and measure success. Idea Launch did a great job. Enjoy. View more presentations from idealaunch.
  • SAZBEAN  |  THURSDAY, OCTOBER 3, 2013
    [Work] What Works with Twitter Today
    What Works with Twitter Today by John Jantsch The post What Works with Twitter Today appeared first on Sazbean. 'Image via CrunchBase Twitter has been with us for a while now – about a century in Internet years. know, blogging about Twitter? How 2007 of me. [.] For my view some Twitter best practices look like this.
  • CRIMSON MARKETING  |  MONDAY, APRIL 28, 2014
    [Work] Giles House, CallidusCloud’s Sr. VP & CMO: How Marketing Can Work With Sales to Increase Revenue
    VP & CMO: How Marketing Can Work With Sales to Increase Revenue appeared first on Crimson Marketing. 'It used to be enough that Marketing departments generated leads and handed them off to Sales. The responsibilities and activities of Marketing and Sales departments lived in uniquely different worlds. Demand Generation Podcasts
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 3, 2012
    [Work] Why Cold Calling emails almost never work
    Ever get an email with the deal of the century? Sure you have. have too. But there’s a problem with those emails. People read them with a finger on the delete key. Cold emails are almost never successful. In fact, Ruth Stevens, a guest on Marketing Made Simple TV , told me that direct mail is better than cold emails. What do you think?
  • SALES CHALLENGER  |  TUESDAY, OCTOBER 15, 2013
    [Work] Motivating Salespeople: What Really Works
    Many sales reps have difficulty understanding the basic information about how their plans work, such as how much they will be paid at different performance levels. The selling environment in which reps must work these days is more complex than ever. 'It’s a commonly held trope that salespeople are coin-operated. times. Pay Fairness.
  • EMARKETING STRATEGIST  |  MONDAY, SEPTEMBER 26, 2011
    [Work] What Are Meta Tags and How Do They Work?
    Meta Tags at Work. You can see the Title and Description tags at work by doing a simple web search. There’s no guarantee they will use text that works to your advantage. Click here for a PDF version of “ What Are Meta Tags and How Do They Work? You can help the search engines by using meta tags.
  • EMARKETING STRATEGIST  |  MONDAY, SEPTEMBER 26, 2011
    [Work] What Are Meta Tags and How Do They Work?
    Meta Tags at Work. You can see the Title and Description tags at work by doing a simple web search. There’s no guarantee they will use text that works to your advantage. Click here for a PDF version of “ What Are Meta Tags and How Do They Work? You can help the search engines by using meta tags.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 26, 2010
    [Work] Cookie Cutter B2B Sales Methodologies Don’t Work.
    Wendy Boyce. No sales cycle should ever be looked at from a cookie cutter approach, but this is especially true when examining the B2B sales process.  In B2B transactions, there is no way to fully predict the decision-making hierarchy, as every organization has a different marketing or purchasing structure with unique buyer types.  Jump start sales.
  • TOMORROW PEOPLE  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Work] The Business with No Salespeople – How Inbound Marketing Works [SLIDESHARE]
    Like anybody drawing a salary – hosting doesn't come free, after all – your website should be working for you and earning its keep. Free software such as Google Analytics gives you a wealth of features to discover how visitors interact with your website, allowing you to monitor behaviour and see what content is working and what isn't.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 28, 2014
    [Work] Is work fun? (Fun At Work Day)
    Today is Fun At Work Day ! Is your work fun? Too often, we hear that work isn’t supposed to be fun, but a valuable part of internal communication is to help your staff enjoy their jobs and working environments. One way to infuse a little fun into work is with internal events. Do you have fun on the job?
  • HUBSPOT  |  THURSDAY, OCTOBER 2, 2014
    [Work] Why Coupons Work [Infographic]
    'My gym is located next to a Walgreens and across the street from a CVS. When I need headache medication, more shampoo, or a pair of scissors, I always plan my trips to the pharmacy after a sweat session. Which pharmacy do you think I go to? It''s become a routine. That being said, it''s quite possible I''m not saving money at all.
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Work] Why Business Blogging Works
    But I never simply wrote about why it works. here''s why it works. For example, Google reads our website, so it knows it can return this blog post if someone searches "Why does blogging work?". why does blogging work to grow your business? The work you put in today can generate results for years and years to come.
  • PUZZLE MARKETER  |  MONDAY, JUNE 4, 2012
    [Work] How People Spend Their Time Online [Infographic]
    Online Advertising Social Media Work-Life / Productivity google infographic internet online searchOriginally posted by Go-Golf.com , a Dubai Web Design and Web Application Development Company. The entire post was valuable so it has been shared in full below. Thanks Go-Golf.com! 83% for getting more information related to health or hobbies.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 25, 2011
    [Work] Building a Winner by recruiting flaws
    He was also profiled extensively in the book Get Back to Work Faster , a popular book for job seekers and advises companies on innovative hiring practices. Filed under: Business relationships , Get Back to Work Faster , Personal growth. Business relationships Get Back to Work Faster Personal growthArticle in the Wall St.
  • FIFTH GEAR ANALYTICS  |  MONDAY, MARCH 28, 2011
    [Work] How Does Your Marketing Smart Meter Work?
    Marketing is all over catchy phrases, provocative images, analytical insights of markets and audiences, etc., as well as setting practices like four P’s, SMART, CPP, etc., or tagging new technology capabilities with slick (or not) acronyms of which some become the new "lingo" that are used on tools like chat, Twitter and text messaging.
  • PR MEETS MARKETING  |  FRIDAY, JULY 9, 2010
    [Work] Email and Event Marketing on Facebook Doesn’t Work
    Outside of some close friends, one of the little known secrets about me is that I used to salsa dance. Not only did I enjoy dancing, I also competed in group and couples competitions. Like all enthusiasts, I subscribed to all the salsa lists to learn about upcoming events, lessons with outside instructors and more. At least I thought I did.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 24, 2013
    [Work] Does the "Ra Ra" Approach Work for Struggling Sales Reps?
    When they''re grasping at straws on ways to improve their output, I feel it’s a shared responsibility between the manager and employee to work together to identify the gaps. This has generally been the case for most of the bosses I’ve worked for over the years. 'I would like to think that I''m a positive guy. if they''re at a loss.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, JANUARY 6, 2015
    [Work] Introducing: Huff Industrial Marketing, Inc.
    My plan to be the web overhaul goddess didn’t quite work out as I expected, however, mostly because I had come to the decision in all the wrong ways. cut back on the services I offered and stopped working around the clock. love working with the families that run manufacturing companies. Sorry. ” (Genesis 21:19).
  • VIEWPOINT  |  TUESDAY, MARCH 24, 2015
    [Work] 4 Tips to Power Up Prospecting in 2015: #1 Believe it Works!
    We’ll review each tip one at a time—but first, let''s see what they are: Mike Weinberg’s 4 Tips to Power Up Prospecting in 2015: Part 1: Tip #1 Believe it works. Tip 1: You have to BELIEVE prospecting works. These are the folks who conspire to tell you that prospecting doesn’t work. Anthony Iannarino (along with Jeb Blount).
  • CLIENT BRIDGE  |  MONDAY, APRIL 1, 2013
    [Work] INFOGRAPHIC: How Search Works
    From Google, here's an interactive infographic that explains the complex system behind the more than one-hundred billion searches done each month. View Original Article
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 14, 2013
    [Work] Networking vs Prospecting: Making One Work For The Other
    I had a startling revelation last week. What I’m about to share is something I don’t often admit out loud, but it lives and breathes and is a strong force within me. My name is Maegan Kopka. am a 15 year sales veteran, and I HATE prospecting! Our teams were discussing the art of prospecting and the absolute need, in 2013, to be good at it. Dammit.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, FEBRUARY 2, 2012
    [Work] Six Tips for Proofreading Your Work
    Here are three really easy tips for checking your own work: Use the Tools Bill and Steve Gave You. When you’re all out of Steve and Bill, it’s time to actually read the work. Guess who shouldn’t proofread your work? Just so we’re clear, your vendors also shouldn’t proofread their own work. Next stop….
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 26, 2013
    [Work] How to Create Content Maps That Actually Work in Sales Lead Generation
    'How to Create Content Maps That Actually Work in B2B Demand Generation. This is how to create content maps that actually work (and how not to). The post How to Create Content Maps That Actually Work in Sales Lead Generation appeared first on Fearless Competitor. Content is critical in B2B sales lead generation. Evaluation.
  • ONPATH  |  FRIDAY, FEBRUARY 15, 2013
    [Work] Does Cold Calling Still Work?
    Derek Singleton of Software Advice -- a site that reviews sales force automation technologies -- recently hosted a live Google+ debate titled, “Does Cold Calling Still Work?” The Evolution of the Cold Call Anneke Seley, Founder and CEO of Reality Works Group says that “in this day and age, there’s no excuse for a call to be cold anymore.”
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Work] How Google AdWords Works [Infographic]
    Check out this infographic from WordStream''s free PPC University course , which breaks down exactly how the Google AdWords auction works so you can choose the right strategy for your business. But that doesn''t mean pay-per-click (PPC) doesn''t have a place in an inbound marketing strategy. bakery boston"). PPC is one way to help.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 23, 2014
    [Work] Top 4 Professional Skills Mastered When Working in B2B Inside Sales
    Because they have the inside knowledge of what is working and what is not working for their client, they may suggest new messaging in hopes to provide actionable value to customers. Inside sales reps must know how to work well in teams, but they must also have the ability to work independently.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 19, 2014
    [Work] How Responsive Web Design Works [Infographic]
    But what exactly is responsive website design, how does it work, and should you make the switch? 'It''s no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers. But what they''re doing on those mobile devices is even more compelling for marketers like us.
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 6, 2014
    [Work] Why the CMO and CIO Need to Work as Partners
    ” The rise of our digital world requires CMOs and CIOs to work closely together, but that doesn’t mean they’ve learned how to work better together. ” Working Together in a Better Way. The post Why the CMO and CIO Need to Work as Partners appeared first on. ” Prerequisites for Success.
  • PAUL GILLIN  |  THURSDAY, AUGUST 4, 2011
    [Work] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
    In my work with B2B organizations, the question of how to use Facebook is invariably front and center. Contests and giveaways work well on Facebook. Here’s how it works. As a result, most of the wall comments come from people who want to work for UPS. The style that works best is relaxed, informal and a little edgy.
  • BIZNOLOGY  |  WEDNESDAY, MAY 14, 2014
    [Work] Eight ideas for building a website that works
    'Your website needs to work. But what does “working” really mean? Here are a few thoughts on what you should be paying attention to as you plan and build – or rebuild – your website to be sure it “works” as a marketing tool. The post Eight ideas for building a website that works appeared first on Biznology. Your Goals.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 5, 2013
    [Work] How to Make the Zero Moment of Truth Work for You
    ZMOT is a fantastic way to gain awareness on customer interest and satisfaction; putting these various methods to work for you will keep your brand in the forefront of shoppers’ minds and attentions, giving you the ability to trounce your competition and make the sale. 38% comparison shopped online. better than hybrid desktop/mobile ones.
  • THE POINT  |  FRIDAY, JULY 18, 2014
    [Work] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
    And more still, I would guess, probably feel that their content campaigns are “working” (generating response, engagement, sales leads) but perhaps aren’t yet convinced of bottom line value. It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag. 51% responded “somewhat effectively”.
  • SALES CHALLENGER  |  MONDAY, AUGUST 27, 2012
    [Work] Making Cross-Silo Sales Work
    Growing sales complexity requires business units and functions to often work together to fulfill customer needs. That said, few companies have an established process for cross-silo deal consideration that prioritizes company interests over those of a single silo. Sales Insights Cross-selling Global Collaboration Team-Based Selling
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 12, 2015
    [Work] How to Effectively Work From Home as a B2B Inside Sales Manager
    Also like many others, wanting to stay on top of my tasks I chose to work most of the break from home. am never usually one to elect working from home, as I prefer the atmosphere of an office. In fact, a recent Stanford study revealed that working from home can increase total productivity by 20 to 30 percent! 'Happy New Year!
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 12, 2014
    [Work] The Changing Nature Of Work [Slideshare]
    One of the areas that I am finding really fun to work on and also really important to today’s leaders is the Future of Work. Here are some additional insights on the changing nature of work – something important for business leaders in any size organization and in any role. The Changing Nature Of Work.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 13, 2014
    [Work] Content Marketing: How do you know if it���s working?
    'How do you know if your content is working for you? But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. Keep it simple and ask, “How will we know that the content plan is working?” Or for e-newsletters?
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JUNE 25, 2013
    [Work] Industrial Blogging Lessons Learned from Working with Technical SMEs
    This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.]. 'My clients often ask me to write posts for their industrial blogs. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 1, 2013
    [Work] How To Ensure Sales And Marketing Work Together More Effectively
    Conflicts – all offices have them and all employees will encounter at least one during their working days. Get your sales and marketing teams working together effectively for greater success and a boost in your bottom line. By tying marketing goals to the goals of the sales team, these two will begin to work together. growth.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 4, 2014
    [Work] 6 Reasons Inside Sales Reps Should Start Exercising Before Work
    'I know a lot of people who go to the gym regularly after work, and I myself have always followed that familiar routine. It wasn’t until I started reading over all the benefits from exercising before work and talked to friends who were doing it that I decided to give it a fair shake. You gain more personal time after work.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 13, 2012
    [Work] 5 Lead Conversion Tips That Work for Any Marketing Program
    Tip: Work lock step with the sales team to avoid unnecessary collisions.  Just like your follow up campaigns, nurturing works best when it’s tailored to buyer role and stage. Lead Conversion Tips That Work for Any Marketing Program is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 9, 2010
    [Work] HiveFire Curata Cuts the Work in Content Aggregation
    The trick to making this work is efficiency. The work adds up so quickly that most marketers can’t afford to do it. Summary: HiveFire Curata makes it easy to assemble and republish content on specialized topics, attracting visitors to your company’s Web site. It’s like a sailor dying of thirst. ranking the selected articles.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 12, 2011
    [Work] B2B Marketing Tactics That Work Today
    The topic is B2B Tactics That Work (And Those That Don’t ). What B2B Marketing Tactics Work Today? And this only works on the back of an effective content marketing strategy  that puts our customer needs at the center. Work closely with partners on a pay-for-performance basis. The Hottest Topics in B2B Marketing.
  • B2B MARKETING TRACTION  |  WEDNESDAY, DECEMBER 4, 2013
    [Work] B2B Marketers: Is Your Online Brand Working?
    'According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. It’s critical to have a strong presence online to attract buyers and then to engage with impact as they make their decision. How do you get there?
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, JULY 13, 2011
    [Work] One Way Smart B2B Marketers Work Backwards
    Smart marketers work backwards. B2B Marketing Needs Impressive Stuff Like This. Companies invest considerable time and effort in securing and preparing for public events, industry seminars, keynote addresses, webinars and roundtable discussions.
  • SAZBEAN  |  TUESDAY, OCTOBER 9, 2012
    [Work] How the Internet Works [infographic]
    Created by Open-site.org. News & Notes
  • NUSPARK  |  FRIDAY, JULY 2, 2010
    [Work] Banner Ads Work; Really
    As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. The above is true of a b2b message as well. Related posts.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Work] 11 Golden Rules for Lead Generation that Works
    Your sales team should only be working sales-ready opportunities. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities. Establish a common understanding.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Work] 11 Golden Rules for Lead Generation that Works
    Your sales team should only be working sales-ready opportunities. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities. Establish a common understanding.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 11, 2012
    [Work] Working a Trade Show is a Job
    Working a Trade Show is a Job. However, to maximize your investment and opportunities you need to ‘ work’ these events.  Here are a few action items for you to do in preparing for, working and post action plans for working any event. Best Practices for Attending an Industry Conference. Its 1:45pm.  Let me know.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, APRIL 18, 2012
    [Work] Creating Sales Collateral That Works
    Several years of MLC research, along with work from our sister program, the Sales Executive Council, shows that sales approaches focused on teaching drive greater real-world success than other methods, particularly in commoditized or rapidly-changing industries. It teaches customers something new. It’s advocate-friendly.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Work] In B2B Lead Generation, Gobbledy-Gook Words Don’t Work
    If your company is trying to implement a lead generation program to provide quality sales leads for sales teams, don’t do this. Use Gobbledy Gook Words. And believe it or not, there is a Boston area software firm that suffers from this, which hampers B2B lead generation programs. This is a real company, believe it or not. Oh my God! Simplify.
  • NUSPARK  |  FRIDAY, AUGUST 26, 2011
    [Work] SEO and Content Marketing Work Together
    In summary, content marketing and SEO work together. Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query.  Search query is general.  Also considers social media searches as well.
  • NUSPARK  |  FRIDAY, AUGUST 26, 2011
    [Work] SEO and Content Marketing Work Together
    In summary, content marketing and SEO work together. Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query.  Search query is general.  Also considers social media searches as well.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Work] B2B Social Media Marketing -- Does It Work?
    Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? With roughly 2.3
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 24, 2011
    [Work] Getting Personal with Customer References: Matchmaking that Works
    We're pleased to present this guest post by Joshua Horwitz, president and founder at Boulder Logic. Read on for Joshua's insights into why it makes sense to help your prospects and customers connect -- and how to go about it. What’s the best way to use what you’ve got and close the deal? Let the matchmaking begin! Here’s one example.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, FEBRUARY 7, 2013
    [Work] Why Case Studies Work in B2B Sales
    As potential customers grow immune to the hard sell and endless ads and emails, B2B marketers are looking for more effective ways to entice their target audiences. Today’s buyers listen to each other more than they listen to us, the sellers. Why Use a Case Study? Marketers have hundreds of options for creating campaigns. So why a case study?
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 24, 2012
    [Work] Lead Generation: What’s Working – Tactics, Budgets and Preferences
    Summer is a good time to look back at what has worked for lead generation and compare yourself with your peers as you plan for the second half of the year. Here are the results from a survey of 1,530 B2B marketers during this year’s B2B Benchmark Study to find what works in online and offline marketing. And the survey says….
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, NOVEMBER 16, 2011
    [Work] Work Hard, Play Hard.
    It is important to take pause and recognize great work. We recently had a team building event at The Strong National Museum of Play.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 17, 2012
    [Work] Our Home Page Work-Over at Find New Customers
    As the  Fearless Competitor , I believe we should all work hard and play hard. I cannot wait to redo the home page of Find New Customers – simple, few words and a clear call to action. It will be beautiful too, just like CopyBlogger. What do you think? Are the changes good or did I prune too deeply? After (28 Words). Before (550 words).
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 8, 2013
    [Work] Creating a Sales Incentive Program that Works
    You don’t want to draw a lot of hype and energy to an incentive program that rewards reps with a water bottle for their hard work. Some business owners use cash rewards to try to motivate their employees, but this rarely works. Most employees expect bonuses during the holiday season or on their work anniversary. link].
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 12, 2014
    [Work] Why Social Media Marketing Doesn't Work
    'Social media marketing doesn''t work. It generally doesn''t work. This blog post will explain when social media marketing works, when it doesn''t, and why. When Does Social Media Marketing NOT Work? First, we need to define what we mean when we say ''work.'' Why Does It Not Work? Why Does It Work?
  • NUSPARK  |  FRIDAY, JULY 2, 2010
    [Work] Banner Ads Work; Really
    As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. However, any preconceived opinions on this medium needs [.].
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 14, 2013
    [Work] “The Impact Equation” with Chris Brogan of Human Business Works on Marketing Made Simple TV
    Author : Buffer, Inc Website : [link] --> The post “The Impact Equation” with Chris Brogan of Human Business Works on Marketing Made Simple TV appeared first on Fearless Competitor. 'Buffer. In this show, you will learn: Why goals come first and why you need to be different today.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 10, 2011
    [Work] How Businesses Use Social Media for Recruiting [INFOGRAPHIC]
    Erica Swallow of Mashable posted this and with so many out of work (and I was personally featured in the book Get Back to Work Faster ), I deemed it important to share – and I LOVE infographics. Thanks Erica. Erica’s bio follows the post. Take a look and let us know what you think of using social media to find a job.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 25, 2013
    [Work] The best digital business idea that just never worked
    But it never worked. A paperless society? Not if the recent SXSW conference was any indicator. know this sounds crazy, but paper is still the preferred communication method at the world’s biggest interactive gathering. Every attendee is handed a printed program guide as big as a phone book. Everybody still wears a paper name tag.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 9, 2010
    [Work] Pioneers, Migrants and Sellers – How Hiring Managers keep getting it wrong
    “He had great experience and industry knowledge, but he just didn’t work out.&# Or at a social media company in NYC, a VP departs after just … Continue reading → Business relationships Demand Generation Fearless Competitor Get Back to Work Faster Leadership Lessons Online Presence
  • TRADESMEN INSIGHTS  |  THURSDAY, MAY 1, 2014
    [Work] Working With An Agency: Scheduling and Deadlines
    No two projects that we work on at Sonnhalter are the same. Clients and agencies work together as one team and have the same goals in mind. Uncategorized agency services deadline project management project scheduling Robin Heike schedule working with an agency 'By Robin Heike, Production Foreman, Sonnhalter.
  • HUBSPOT  |  TUESDAY, APRIL 23, 2013
    [Work] Demystifying How Facebook's EdgeRank Algorithm Works [INFOGRAPHIC]
    But as a marketer, it behooves you to get a handle on how it works, since comScore reports that 40% of the time spent on Facebook is in the News Feed -- and only 12% is spent on profile and brand pages. 'Aaah. the elusive EdgeRank algorithm. So powerful, yet so misunderstood. with Batman-themed examples.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, MARCH 27, 2012
    [Work] Honor Your Creative Self: Instill Some Quiet in Your Work Life
    learned that by paying attention to what showed up in my own news feed, I could easily see which social media activities worked – and which ones didn’t – and that I didn’t need to be a genius to figure this out. learned that by controlling social media, instead of having it control me, I could regain some peace in my work day and life.
  • INSIGHTIQ BLOG  |  FRIDAY, FEBRUARY 8, 2013
    [Work] Adult Snow Day: Considerations for Working During a Mega-Storm
    Still, even with the menacing (although mis-named in my opinion) "Nemo" raging down on my home, I am still able to work. The ability to work remotely and to stay connected even during the most treacherous conditions has led to constantly teathered employees. Personally, I am happy that I am still able to get my work done today.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 7, 2010
    [Work] How companies miss the boat on experience
    Since personality traits matter more, I’d look for things like this: Competitive sports – team play, competition, hard work. Tags: Demand Generation Get Back to Work Faster Job Creation Management best practices sales leadership sales leadership selecting salespeople experience, you need not apply. Decent results.
  • SAZBEAN  |  MONDAY, JULY 18, 2011
    [Work] Use Social Media to do the Work for Your Customers
    Why do you expect your customers to do your work for you? Do the work of figuring out what your customers need and why, and address those needs directly in your content. How do you use social media to do the work for your customers? “Join us on Facebook and Twitter!&# Build It & Go to Them. What They Want.
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 10, 2011
    [Work] When Business Blogging Works Too Well…
    Blogging for your business works like this: You blog about the problems you solve for your clients. The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. It’s working for me to get found, get known and get clients. Yikes!
  • WRITESPARK  |  TUESDAY, JUNE 1, 2010
    [Work] Top 10 Ways To Be a Good SME
    As a technical copywriter, I greatly enjoy working with engineers and other subject-matter experts (SMEs).  do you find helpful for the working relationship between SMEs and writers? White Papers Working with Writers copywriting high-tech SME subject-matter experts technical copywriterHere are my top ten ways to be a good SME: .
  • BIZNOLOGY  |  THURSDAY, JULY 12, 2012
    [Work] Squirrels, long working hours, and social technologies
    You then start feeling that you did not actually take a week off, you just compressed the work of 2 weeks in one. Several of us are working longer hours, taking work home and shrinking our weekends. We are only half joking when we say that vacation is regular work with a nicer view. Photo credit: hynkle.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 12, 2011
    [Work] The Fatal Flaw in the Job Description/Resume Process
    Why doesn’t it work? In hindsight, it was the best thing that ever happened to him, as he worked twice as hard to become the best of all time. And industry studies have shown that personality traits, such as coachability and ability to work well with others, is far more important than industry experience. It takes hours.
  • WRITING ON THE WEB  |  THURSDAY, JULY 29, 2010
    [Work] How to Make Social Proof Work Online
    Do some client recommendations work better than others? Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. We’re even less influenced when we don’t know the person, can’t imagine them, but we we are at least provided with a story.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 6, 2009
    [Work] B2B Marketing University Part 2: Marketing Content Has to Work Harder
    Summary: As marketers add more content to meet needs throughout the purchase cycle, they must work harder to ensure prospects actually read it. One of the emergent themes at Tuesday’s session of the B2B Marketing University was the growing importance of marketing “content”. Of course, buying stages and buyer types have always existed.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 29, 2011
    [Work] Sunday Post: Why Hiring Managers Keep Blowing It
    New hires rarely work out (almost 1/2 fail within 18 months!). To illustrate why job descriptions don’t work, let’s look at a scenario, to see if we can uncover the root causes why managers keep making bad decisions. But candidate B was very different - he worked differently. Answer: Flip a coin. That’s right.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, JUNE 11, 2013
    [Work] How SaaS Gamification REALLY Works
    Hunting—working as a team to bring down prey. 'SaaS gamification can be a powerful way to design great SaaS products and create highly successful marketing campaigns, but there’s a lot more to it than just badges and leaderboards. SaaS Gamification Taps into Basic Instincts. Collecting valuable stuff. Discovering patterns. Simple.
  • WRITESPARK  |  WEDNESDAY, JANUARY 9, 2013
    [Work] Refresh Your Best Marketing Content
    Content Marketing Sales Materials Working with Writers content marketing content writer technical content technical marketingAt the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Work] Should Marketing and IT Departments Work Together?
    The reality is working with or without IT, marketers are doing tactical things with e-mails,website analytics, lead generation, etc. When was the last time you and your IT department willingly collaborated on a project? The truth is, probably never. Technology now underpins and shapes the entire customer experience.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 21, 2013
    [Work] How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More
    CEOs need to look at the economics of competitive market dialogue holistically, with Marketing and Sales working together to walk customers and prospects through the buying cycle as economically as possible. Invest in working smarter. A (relatively) small technology investment will help sales and event professionals work smarter.
  • CLIENT BRIDGE  |  THURSDAY, MARCH 24, 2011
    [Work] Social Media Cliches That Work
    Buzzwords and cliches exist within any hot business trend, and social media is no different. But some cliches are workable, good advice. From IBM's CMO Site, social media marketing cliches that actually get results. Engage The biggest of social media marketing cliches, "engagement" is critical. Use that information to make business decisions.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 13, 2014
    [Work] What I’ve Learned about Hiring from my Alma Mater
    Focus on how they work and not where they worked. I was working for a large business intelligence software company. It meant working with marketing to develop content and ensuring GE was the easiest to sell to. It worked. Filed under: Get Back to Work Faster , Job seekers. Even the best make mistakes.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 18, 2010
    [Work] What’s Really Working in BtoB Lead Generation
    I had an opportunity yesterday to host a radio show on business to business lead generation with three top marketing lead generation experts for Focus.com. Mac McIntosh of Mac McIntosh Inc.
  • LOOPFUSE  |  MONDAY, JULY 1, 2013
    [Work] Put Twitter lead generation cards to work with LoopFuse marketing automation
    So we’ve put together a quick “how to” video and additional instructions on how to connect Twitter Cards to LoopFuse to capture these leads and put our nurturing, scoring, and CRM integration capabilities to work. Twitter Cards are a feature that allow you to capture leads directly from your Twitter stream.
  • GREAT B2B MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Work] Important Lessons for Working with Channel Partners
    'It can be a compelling proposition to have external companies working for your success without the heavy investments necessary to build, equip, and train an internal sales organization – particularly if you need to reach a broad geographic area. Lesson 1 –Channel partners are in it for themselves. Lesson 2 – Win-win scenarios are crucial.
  • MARKETING CRAFTMANSHIP  |  SUNDAY, MARCH 1, 2015
    [Work] Why Your B2B Marketing Isn’t Working
    Individually or collectively, both of these circumstances drive the #1 reason why B2B marketing does not work : INCONSISTENCY. There’s no better way to find if and how well your marketing strategies are working, or to gain an understanding of the marketplace. 'Inconsistency Kills Most B2B Marketing Strategies. Less is usually more.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, MAY 22, 2012
    [Work] Quick Tip: Show the Results of Working With You
    ” The other day I saw her flyer in the locker room and was instantly struck by what a great job she did showing the results of working out with her. Work out with Sherry and look fabulous in 13 short weeks. I cut off her call-to-action that includes her contact info in order to protect her privacy.). Like this tip? Thank you!
  • SMALL MANUFACTURER BLOG  |  THURSDAY, JUNE 30, 2011
    [Work] The One Reason Your PPC Campaign Isn’t Working
    The One Reason Your PPC Campaign Isn't Working. The response I typically hear, however is, "We tried PPC but it didn't work. What works for one campaign may not work for another. It's very natural to say, 'That won't work.' But then I do a test and prove that it does work -- for that particular campaign.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 26, 2015
    [Work] Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration
    To illustrate this philosophy at work, let’s take a look at a few recent examples of the KoMarketing team collaborating both internally and externally: Internal Collaboration. For our team, this type of work requires an “all hands on deck” approach to successfully place content on relevant industry sites. Bear with me here.).
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