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  • SMALL MANUFACTURER BLOG  |  THURSDAY, AUGUST 14, 2014
    [Work] Celebrating 16 Years in Business
    met wonderful people and over time, work began coming in. News: My Work, Awards, etc 'This week marks my 16th year in business. Much has changed from the day in August 1998 when I walked into the Amesbury, Massachusetts Chamber of Commerce with my 14-month old son on my hip and a dozen business cards in my pocket. networked.
  • ANYTHING GOES MARKETING  |  THURSDAY, JANUARY 25, 2007
    [Work] Viral Marketing in B2B - It Works!
    The campaign worked as it not only tested the IT knowledge it sprinkled in other questions based on the interests of their target market including questions about Star Wars etc. Even creating a piece of content that no one else has such as a study or a how to paper is something that typically works. It's Time to get Interactive.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 30, 2008
    [Work] Make Your LinkedIn Profile Work for You | chrisbrogan.com
    Make Your LinkedIn Profile Work for You. Make Your Job Descriptions Work Two Ways. want people who read my profile to see that I’m happily employed, that I work for a “real&# company, and that my company has capabilities in certain areas. If you work for yourself, be clear about that, too. chrisbrogan.com.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Work] Tips for Mastering E-mail Overload - HBS Working Knowledge
    Lets not even think about the messages that take six minutes of work to deal with. Writing, stamping, and mailing a letter was a lot of work. Ask yourself what you want the "copied" person to know, and send a separate message if needed.Yes, its more work for you, but if we all do it, its less overload. 10/25/2004. Really? agree.
  • VIEWPOINT  |  TUESDAY, JUNE 7, 2011
    [Work] Five Reasons Your Lead Generation Campaigns May Not Be Working
    Craig works with business and industry experts to cultivate the Focus.com network. B2B lead generation is complex, and there is always work to be done. Here are my 5 reasons your lead generation campaigns may not be working: No start-to-finish process: The best lead/demand generation programs are "always-on," systematic processes.
  • WRITESPARK  |  TUESDAY, JANUARY 5, 2010
    [Work] New Year, New Projects, New Writer?
    You may be coming back to work after the holiday break with new funds in your budget and a long list of new marcom projects to complete. You may already have a good working relationship with one or more freelancers.great!  new product launch means you need several writers working in parallel. Working with Writers
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 24, 2013
    [Work] 7 Steps to Improve Collaboration at Work
    'Whether everyone in your company works from the same office or you’re part of a virtual team, engaging with others who have complementary perspectives can lead to increased productivity. Is your team working on increasing conversion rates ? Allow large chunks of individual work time. Have an agenda. Start small and iterate.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 26, 2012
    [Work] How LinkedIn Company Pages Work Like Magic for B2B Marketers
    The users of LinkedIn tend to be affluent and influential , and can easily discover people employed by a certain company, or various types of business someone has worked for. LinkedIn is the world’s largest professional social network. Every second, two people join the network of over 160 million users in over 200 countries and territories.
  • WRITESPARK  |  TUESDAY, MARCH 16, 2010
    [Work] 10 Signals That Your Project Needs a Professional Copywriter
    Sales Materials Working with Writers copywriter copywriting copywriting services outsource copywriting professional copywriter technical copywriterIn an ideal world, you would use a professional writer for every marketing or public relations document produced by your company. These 10 signals can help build your case for budget approval: .
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 4, 2012
    [Work] 5 Tips To Create A Sales Call Center That Works
    The Training should be standardized, not like the old school methodology “Every Salesperson uses their own techniques that work best” which basically means you did not invest in Training properly. Sales and marketing are really just 2 sides of the same coin. Yin and Yang. Push and Pull. And in many ways, they are becoming more and more alike.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 26, 2010
    [Work] Cookie Cutter B2B Sales Methodologies Don’t Work.
    Wendy Boyce. No sales cycle should ever be looked at from a cookie cutter approach, but this is especially true when examining the B2B sales process.  In B2B transactions, there is no way to fully predict the decision-making hierarchy, as every organization has a different marketing or purchasing structure with unique buyer types.  Jump start sales.
  • WRITESPARK  |  THURSDAY, SEPTEMBER 24, 2009
    [Work] Why Technology Marcom Needs a Technical Copywriter
    technical copywriter can work effectively with engineers and other SMEs to get the right input for a document, without wasting their time on very basic explanations or inappropriate tangents. Content Marketing Sales Materials Working with WritersSo which factors distinguish a good technical copywriter? Understands technical marketing.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, SEPTEMBER 3, 2010
    [Work] Consumer Decision-Making Theories and Strategies That Work
    Bob McCarron. In an earlier post , I discussed the different theories behind the way consumers make purchase decisions.  Quick recap: The Utility Theory basically holds that consumers make decisions based on the expected outcomes of those decisions. In this case, a consumer values all the attributes equally. . Theory or Fact? Tweet This! Digg this!
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 18, 2012
    [Work] What Kind of B-to-B Marketing Is Working Best For You – Traditional, Digital or Social?
    So what’s working for you? Marketing Tips Marketing Tools Social Marketing Traditional Marketing market overviews for professional tradesmen new business development professional tradesmen sonnhalter what king of marketing is working for youknow the big focus and conversations over the last few years have been on social.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 18, 2014
    [Work] How to Craft a B2B Email Marketing Strategy That Works
    If a company’s email has formatting issues, their links don’t work, or images don’t load correctly, most users will simply delete the email, especially while they are trying to sift through their work email. 'Email marketing is one of the main cornerstones of several B2B marketers’ strategies. Design and Quality Assurance Matters.
  • PUZZLE MARKETER  |  TUESDAY, JULY 10, 2012
    [Work] Multitasking Puts Your Brain on Information Overload [Infographic]
    Mobile Marketing Online Advertising Social Media Work-Life / Productivity brain digital infographic mobile multitasking online productivity stress tasksIf you’re looking to be more productive then it’s helpful to understand exactly how multitasking affects your brain. Consequently, accuracy drops considerable.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 8, 2013
    [Work] Creating a Sales Incentive Program that Works
    You don’t want to draw a lot of hype and energy to an incentive program that rewards reps with a water bottle for their hard work. Some business owners use cash rewards to try to motivate their employees, but this rarely works. Most employees expect bonuses during the holiday season or on their work anniversary. link].
  • SALES INTELLIGENCE VIEW  |  THURSDAY, FEBRUARY 7, 2013
    [Work] Why Case Studies Work in B2B Sales
    As potential customers grow immune to the hard sell and endless ads and emails, B2B marketers are looking for more effective ways to entice their target audiences. Today’s buyers listen to each other more than they listen to us, the sellers. Why Use a Case Study? Marketers have hundreds of options for creating campaigns. So why a case study?
  • B2B MARKETING TRACTION  |  THURSDAY, APRIL 9, 2015
    [Work] What Marketing Content Works Best for B2B eNewletters?
    'Deciding what kind of content to include in your B2B eNewsletter isn’t easy. It’s a challenge to stand out when your prospects’ email inboxes are overflowing with hundreds – maybe thousands – of emails begging for their attention. They are thoughtful and intelligent. Understand your target audience.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 28, 2008
    [Work] Is the Ability to Create Visuals an Important Work Literacy? | Work Literacy
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2012
    [Work] How Inbound Marketing Works, From Start to Finish [INFOGRAPHIC]
    Inbound marketing is no cakewalk. Marketers who are embracing inbound have a variety of different channels and tactics to master, including content creation, SEO, social media, lead generation, lead management, and analytics. It's no wonder that marketers new to inbound end up feeling overwhelmed and wondering what to tackle first. Pin It. Pin It.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 1, 2013
    [Work] How To Ensure Sales And Marketing Work Together More Effectively
    Conflicts – all offices have them and all employees will encounter at least one during their working days. Get your sales and marketing teams working together effectively for greater success and a boost in your bottom line. By tying marketing goals to the goals of the sales team, these two will begin to work together. growth.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JUNE 26, 2008
    [Work] Harold Jarche " The work literacy gap
  • B2B CONVERSATIONS NOW  |  TUESDAY, OCTOBER 12, 2010
    [Work] Two Lead Generation Strategies That Work
    The original post can be found here: Two Lead Generation Strategies That Work. This article was originally published by Bernie Borges in his OptimizeThis blog. At the 2010 Inbound Marketing Summit in Boston, I was on a panel on October 7th on the topic of Driving More Qualified Leads into your Funnel. And, I do mean always!
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 3, 2012
    [Work] Why Cold Calling emails almost never work
    Ever get an email with the deal of the century? Sure you have. have too. But there’s a problem with those emails. People read them with a finger on the delete key. Cold emails are almost never successful. In fact, Ruth Stevens, a guest on Marketing Made Simple TV , told me that direct mail is better than cold emails. What do you think?
  • SMALL MANUFACTURER BLOG  |  TUESDAY, MARCH 27, 2012
    [Work] Honor Your Creative Self: Instill Some Quiet in Your Work Life
    learned that by paying attention to what showed up in my own news feed, I could easily see which social media activities worked – and which ones didn’t – and that I didn’t need to be a genius to figure this out. learned that by controlling social media, instead of having it control me, I could regain some peace in my work day and life.
  • TOMORROW PEOPLE  |  FRIDAY, DECEMBER 16, 2011
    [Work] Creating a Website That Works!
    How to make a website that works. website that works may sound like an obvious thing. After all, all websites work don’t they? Actually, many websites only work in very basic, functional terms, but fail to work in bringing in web traffic and converting it into sales. Converting web traffic into customers.
  • TOMORROW PEOPLE  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Work] The Business with No Salespeople – How Inbound Marketing Works [SLIDESHARE]
    Like anybody drawing a salary – hosting doesn't come free, after all – your website should be working for you and earning its keep. Free software such as Google Analytics gives you a wealth of features to discover how visitors interact with your website, allowing you to monitor behaviour and see what content is working and what isn't.
  • VIEWPOINT  |  TUESDAY, JANUARY 31, 2012
    [Work] Do Standardized Sales Processes Really Work Anymore?
    Standardized sales processes are not working well because they no longer align with where buyers are at today or where they may be in the future. Tony Zambito is Founder and Principal of the buyer research and strategy firm Buyerology ?. He holds a B.S. in Business and an M.B.A. in Marketing Management. and social technologies.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 24, 2011
    [Work] Getting Personal with Customer References: Matchmaking that Works
    We're pleased to present this guest post by Joshua Horwitz, president and founder at Boulder Logic. Read on for Joshua's insights into why it makes sense to help your prospects and customers connect -- and how to go about it. What’s the best way to use what you’ve got and close the deal? Let the matchmaking begin! Here’s one example.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 15, 2010
    [Work] Lead Generation Programs That Work
    During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. defined the top tactics for driving leads in today’s environment and listed those that aren’t working as well as they used to. I We do 100’s of webcasts a year, this turned out to be one of the best.”
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Work] How to Design Content Remarketing Campaigns That Actually Work
    'You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. Ad formats matter to marketers because of how the ad auction works. How the heck does that work? But they may not fill out a form and become a lead right then and there.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 14, 2013
    [Work] Does Social Selling Really Work?
    Tom has identified the people he'd like to work with. If you're new to social selling, you're probably wondering if it's worth doing. After all, it takes time to build your online brand, search for info about prospects, connect with new people and especially, share your insights. What's he doing? He participates in lots of group discussions.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [Work] Event Marketing Works, but ONLY if Vendors Add Value
    I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. Some sessions were brilliant; some were nothing more than veiled commercials. Simple, right? Let's face it. And hmmm.
  • EMARKETING STRATEGIST  |  MONDAY, SEPTEMBER 26, 2011
    [Work] What Are Meta Tags and How Do They Work?
    Meta Tags at Work. You can see the Title and Description tags at work by doing a simple web search. There’s no guarantee they will use text that works to your advantage. Click here for a PDF version of “ What Are Meta Tags and How Do They Work? You can help the search engines by using meta tags.
  • EMARKETING STRATEGIST  |  MONDAY, SEPTEMBER 26, 2011
    [Work] What Are Meta Tags and How Do They Work?
    Meta Tags at Work. You can see the Title and Description tags at work by doing a simple web search. There’s no guarantee they will use text that works to your advantage. Click here for a PDF version of “ What Are Meta Tags and How Do They Work? You can help the search engines by using meta tags.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 24, 2013
    [Work] Does the "Ra Ra" Approach Work for Struggling Sales Reps?
    When they''re grasping at straws on ways to improve their output, I feel it’s a shared responsibility between the manager and employee to work together to identify the gaps. This has generally been the case for most of the bosses I’ve worked for over the years. 'I would like to think that I''m a positive guy. if they''re at a loss.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, JANUARY 6, 2015
    [Work] Introducing: Huff Industrial Marketing, Inc.
    My plan to be the web overhaul goddess didn’t quite work out as I expected, however, mostly because I had come to the decision in all the wrong ways. cut back on the services I offered and stopped working around the clock. love working with the families that run manufacturing companies. Sorry. ” (Genesis 21:19).
  • CHRIS KOCH  |  MONDAY, JUNE 9, 2014
    [Work] The Worst Source of Work Conflict
    First, I worked in small companies for my entire career leading up to 2012, when I joined SAP, which is a huge company, and like any huge company, has its share of bureaucracy that was absent from my previous workplaces. But after two-and-a-half years working here, I’ve decided that both of those assumptions are completely wrong.
  • FOLLOW THE LEAD  |  THURSDAY, DECEMBER 30, 2010
    [Work] How’s your handle on the work-life balance?
    As Father Time prepares to hand over the keys to Baby New Year, you’re probably reevaluating those New Year’s resolutions, which may or may not work out. Better yet is a Dalai Lama-esque reflection on what was gained (or lost) in the previous year and setting a few business goals for the year ahead. Wrapped up [.].
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 2, 2012
    [Work] Make Monday Morning Meetings Work
    Next, you should work from an agenda, using the same format every week. Building a high-performance sales team takes work, energy and organization. Make Monday-Morning Meetings Count  . Use a well-organized, performance-oriented gathering to motivate your team for the coming week.   . Plan Ahead. and last no more than an hour.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 25, 2011
    [Work] Building a Winner by recruiting flaws
    He was also profiled extensively in the book Get Back to Work Faster , a popular book for job seekers and advises companies on innovative hiring practices. Filed under: Business relationships , Get Back to Work Faster , Personal growth. Business relationships Get Back to Work Faster Personal growthArticle in the Wall St.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 8, 2008
    [Work] Forms, fields and flows
    In this short video (about seven minutes) I introduce some basic principles of visual language: Forms, fields and flows. think of this as the “alphabet&# of visual language. This set of principles is the primary set of marks you need in order to create visual meaning. Did you like this? If so, please consider buying me a coffee
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, NOVEMBER 5, 2013
    [Work] Upgrade your work & life to extraordinary
    'Upgrade: taking your work and life from ordinary to Extraordinary. In the last chapter Rana worked in a summary of her reactions and learning experiences from her life along with what she learned from her interviews. Author: Rana Florida. Today’s book is a little of both! His newest book : Recruiting High Performance Sales Teams.
  • PR MEETS MARKETING  |  FRIDAY, JULY 9, 2010
    [Work] Email and Event Marketing on Facebook Doesn’t Work
    Outside of some close friends, one of the little known secrets about me is that I used to salsa dance. Not only did I enjoy dancing, I also competed in group and couples competitions. Like all enthusiasts, I subscribed to all the salsa lists to learn about upcoming events, lessons with outside instructors and more. At least I thought I did.
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 12, 2014
    [Work] Why Social Media Marketing Doesn't Work
    'Social media marketing doesn''t work. It generally doesn''t work. This blog post will explain when social media marketing works, when it doesn''t, and why. When Does Social Media Marketing NOT Work? First, we need to define what we mean when we say ''work.'' Why Does It Not Work? Why Does It Work?
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 10, 2011
    [Work] When Business Blogging Works Too Well…
    Blogging for your business works like this: You blog about the problems you solve for your clients. The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. It’s working for me to get found, get known and get clients. Yikes!
  • FIFTH GEAR ANALYTICS  |  MONDAY, JULY 25, 2011
    [Work] Seven Benefits of Working With a Smaller Marketing Partner.
    You’re considering changing your marketing services provider and since “nobody ever got fired for hiring IBM,” you’re looking at the biggest players in the industry, right? You certainly wouldn’t be alone. The process of moving from one MSP to another is fraught with anxiety and the great unknown.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Work] How Google AdWords Works [Infographic]
    Check out this infographic from WordStream''s free PPC University course , which breaks down exactly how the Google AdWords auction works so you can choose the right strategy for your business. But that doesn''t mean pay-per-click (PPC) doesn''t have a place in an inbound marketing strategy. bakery boston"). PPC is one way to help.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 19, 2014
    [Work] How Responsive Web Design Works [Infographic]
    But what exactly is responsive website design, how does it work, and should you make the switch? 'It''s no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers. But what they''re doing on those mobile devices is even more compelling for marketers like us.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 23, 2014
    [Work] Top 4 Professional Skills Mastered When Working in B2B Inside Sales
    Because they have the inside knowledge of what is working and what is not working for their client, they may suggest new messaging in hopes to provide actionable value to customers. Inside sales reps must know how to work well in teams, but they must also have the ability to work independently.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 22, 2008
    [Work] Web2.0@work: In Pursuit Of Passion
    work: In Pursuit Of Passion. work: In Pursuit Of Passion view presentation (tags: web2.0@work work web2.0 work: In Pursuit Of Passion. at Work. Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. 2.0 ).
  • PAUL GILLIN  |  THURSDAY, AUGUST 4, 2011
    [Work] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
    In my work with B2B organizations, the question of how to use Facebook is invariably front and center. Contests and giveaways work well on Facebook. Here’s how it works. As a result, most of the wall comments come from people who want to work for UPS. The style that works best is relaxed, informal and a little edgy.
  • BIZNOLOGY  |  WEDNESDAY, MAY 14, 2014
    [Work] Eight ideas for building a website that works
    'Your website needs to work. But what does “working” really mean? Here are a few thoughts on what you should be paying attention to as you plan and build – or rebuild – your website to be sure it “works” as a marketing tool. The post Eight ideas for building a website that works appeared first on Biznology. Your Goals.
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Work] Shameless Marketing Tactics That Totally Work [Infographic]
    We've all done it. You know, used that shameless little marketing tactic that catches the attention of your audience and gets them clicking because, well, they just can't help it. Admit it. Or don't -- you know who you are. Last month we wrote about 7 of the most shameless tactics marketers use to lure their audiences. Visualizing them! Am I right?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 1, 2013
    [Work] Celebrate Labor Day, Sans Labor: 3 Ways Marketing Automation Helps You Work Smarter, Not Harder
    Here are 3 ways automation technology helps you work around different global holidays to present united, engaging communications that help you keep your reporting burning strong — even while you’re watching the embers of the season’s last campfire burn out. 'by Amanda Batista | Tweet this Today the U.S. According to the U.S
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 5, 2014
    [Work] How Do You Work Content Into Your Marketing Mix? [New benchmark report]
    How Do You Work Content Into Your Marketing Mix? 'by Amanda Batista | Tweet this There are a lot of great surveys and reports about the state of content marketing out there (props Content Marketing Institute/MarketingProfs and Demand Gen Report ). How modern marketers use other people’s content. The Use of Third Party Content.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Work] 10 User Generated Content Campaigns That Actually Worked
    'Tired of struggling to crank out the endless streams of content needed to appease today’s consumers? You’re in luck! There is an option for burned out business owners, and that’s user generated content. In light of these trends, there’s never been a better time to start using user generated content to engage your readers and build trust with them.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 17, 2012
    [Work] Our Home Page Work-Over at Find New Customers
    As the  Fearless Competitor , I believe we should all work hard and play hard. I cannot wait to redo the home page of Find New Customers – simple, few words and a clear call to action. It will be beautiful too, just like CopyBlogger. What do you think? Are the changes good or did I prune too deeply? After (28 Words). Before (550 words).
  • HUBSPOT  |  TUESDAY, JULY 16, 2013
    [Work] Is Apple Working on Ad-Free TV?
    'Apple is working on a TV service that would let people pay a little extra and be able to skip ads, according to a new report from Jessica Lessin , a former Wall Street Journal reporter. Moreover, everyone who works in this industry knows this. It will take a huge amount of work to wean the TV industry off the advertising model.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 12, 2015
    [Work] How to Effectively Work From Home as a B2B Inside Sales Manager
    Also like many others, wanting to stay on top of my tasks I chose to work most of the break from home. am never usually one to elect working from home, as I prefer the atmosphere of an office. In fact, a recent Stanford study revealed that working from home can increase total productivity by 20 to 30 percent! 'Happy New Year!
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 13, 2014
    [Work] Content Marketing: How do you know if it���s working?
    'How do you know if your content is working for you? But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. Keep it simple and ask, “How will we know that the content plan is working?” Or for e-newsletters?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 5, 2013
    [Work] Social Works for B2B, So Get Over Yourself
    It took a tremendous amount of time and a lot of trial and error to find out what works for Marketo in particular. hear the same thing over and over again: “Your case is unique and you absolutely have no right to give a blanket statement that your strategy works for all B2B marketing.” by Jason Miller It’s never going to stop.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 10, 2013
    [Work] Are Sales and Marketing Missing an Opportunity to Work Together?
    'I don’t know why, but in some companies, sales and marketing hardly talk to each other, no less work together. It’s a shame because by working together they can identify, qualify and close more sales. Here are some highlights for marketing and sales to work together: Set up one-on-one and group meetings with sales.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 4, 2014
    [Work] 6 Reasons Inside Sales Reps Should Start Exercising Before Work
    'I know a lot of people who go to the gym regularly after work, and I myself have always followed that familiar routine. It wasn’t until I started reading over all the benefits from exercising before work and talked to friends who were doing it that I decided to give it a fair shake. You gain more personal time after work.
  • ANNUITAS  |  TUESDAY, JULY 9, 2013
    [Work] What’s Working in B2B Content Strategy
    'Never underestimate the importance of your website. Once again, the two most used sources for research are general web search and vendor websites. Blog B2B Marketing Buyer''s Jouney content marketing Demand Generation DemandGen report
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 12, 2015
    [Work] 4 Ways to Unleash Marketing Creativity at Work
    Find a system that works for you—create a file folder of tear sheets and clippings, or pin things to a bulletin board. At work, set aside creative tasks or brainstorming sessions for the end of the day when fatigue has set in. All of its R&D scientists devote that time to working on their own pet projects. the Post-It Note.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 11, 2012
    [Work] Working a Trade Show is a Job
    Working a Trade Show is a Job. However, to maximize your investment and opportunities you need to ‘ work’ these events.  Here are a few action items for you to do in preparing for, working and post action plans for working any event. Best Practices for Attending an Industry Conference. Its 1:45pm.  Let me know.
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Work] 10 Examples of Facebook Ads That Actually Work (And Why)
    seemingly frowned upon approach in AdWords; however, on a site like Facebook with so many other things going on, the capital letters works well to draw the eye. SMB marketers (our target) are on Facebook, and they've been hearing all about how Facebook doesn't work from GM. Facebook ads. Facebook ads are what bring us here today.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 31, 2010
    [Work] Small business? THIS is how to work the social web!
    My hope is that if someone discovers my work in a big box store, they are curious to know more about me.  Knock on wood, it’s worked pretty well so far… How has your marketing strategy evolved? I work methodically to optimize my copy for good search engine placement. They’ve come from Chandra Michaels.
  • ONPATH  |  FRIDAY, FEBRUARY 15, 2013
    [Work] Does Cold Calling Still Work?
    Derek Singleton of Software Advice -- a site that reviews sales force automation technologies -- recently hosted a live Google+ debate titled, “Does Cold Calling Still Work?” The Evolution of the Cold Call Anneke Seley, Founder and CEO of Reality Works Group says that “in this day and age, there’s no excuse for a call to be cold anymore.”
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 12, 2011
    [Work] B2B Marketing Tactics That Work Today
    The topic is B2B Tactics That Work (And Those That Don’t ). What B2B Marketing Tactics Work Today? And this only works on the back of an effective content marketing strategy  that puts our customer needs at the center. Work closely with partners on a pay-for-performance basis. The Hottest Topics in B2B Marketing.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 27, 2012
    [Work] Does Facebook Work for B2B Lead Generation? Hell Yes!
    The reason that these ads work is because they are promoting your good content. Does Facebook Work for B2B Lead Generation? by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. What’s the takeaway here? Here is the hard data.
  • NUSPARK  |  FRIDAY, JULY 2, 2010
    [Work] Banner Ads Work; Really
    As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. The above is true of a b2b message as well. Related posts.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Work] 11 Golden Rules for Lead Generation that Works
    Your sales team should only be working sales-ready opportunities. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities. Establish a common understanding.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Work] 11 Golden Rules for Lead Generation that Works
    Your sales team should only be working sales-ready opportunities. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities. Establish a common understanding.
  • SAZBEAN  |  TUESDAY, OCTOBER 9, 2012
    [Work] How the Internet Works [infographic]
    Created by Open-site.org. News & Notes
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 20, 2013
    [Work] Direct Mail or E-blast – Which One Works Best for You in the B-to-B Space?
    Marketing Tips Marketing Tools Traditional Marketing how to reach contractors how to reach the professional tradesman what works better direct mail or e-blasts what works better direct mail or e-blasts whe reaching out to professional tradesman It’s a tough question to answer and I’m not too sure there is only one answer.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Work] 7 Facebook Marketing "Tips" and "Tricks" That Don't Actually Work
    But there''s little evidence to support that these "tips" work. Only a few people have seen anecdotal evidence that this works -- and some haven''t seen anything affected at all. If by "building a following", you mean "increasing number of Likes and Followers," this trick works. It''s spammy and probably won''t work, anyway.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Work] B2B Social Media Marketing -- Does It Work?
    Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? With roughly 2.3
  • PUZZLE MARKETER  |  THURSDAY, JUNE 21, 2012
    [Work] What is Your Leadership Style?
    Work-Life / Productivity g5leadership john maxwell leader leadership strategy the leadership challengeAs a young leader I’ve been observing how others treat their peers and subordinates. In fact, before I was a leader I was already identifying how I would and would not lead, when I had people to follow me. What’s yours?
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Work] In B2B Lead Generation, Gobbledy-Gook Words Don’t Work
    If your company is trying to implement a lead generation program to provide quality sales leads for sales teams, don’t do this. Use Gobbledy Gook Words. And believe it or not, there is a Boston area software firm that suffers from this, which hampers B2B lead generation programs. This is a real company, believe it or not. Oh my God! Simplify.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, APRIL 18, 2012
    [Work] Creating Sales Collateral That Works
    Several years of MLC research, along with work from our sister program, the Sales Executive Council, shows that sales approaches focused on teaching drive greater real-world success than other methods, particularly in commoditized or rapidly-changing industries. It teaches customers something new. It’s advocate-friendly.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Work] The Bamboo Project Blog: Seven Strategies for Supporting Personal Learning Environments at Work
    31 Days to a Better Blog--Days 16 & 17: Heatmaps and Stumble Ads » Seven Strategies for Supporting Personal Learning Environments at Work. Nurture a Culture of Learning Staff have to feel that learning is part of their jobs and that the organization theyre working for truly supports their professional development. Mine is here.
  • B2B MARKETING TRACTION  |  WEDNESDAY, DECEMBER 4, 2013
    [Work] B2B Marketers: Is Your Online Brand Working?
    'According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. It’s critical to have a strong presence online to attract buyers and then to engage with impact as they make their decision. How do you get there?
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 9, 2010
    [Work] Pioneers, Migrants and Sellers – How Hiring Managers keep getting it wrong
    “He had great experience and industry knowledge, but he just didn’t work out.&# Or at a social media company in NYC, a VP departs after just … Continue reading → Business relationships Demand Generation Fearless Competitor Get Back to Work Faster Leadership Lessons Online Presence
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 19, 2011
    [Work] Sales Objection: "We're Already Working with Another Company"
    Then they invariable say, "We already work with another company for that." Unless your product or service is truly groundbreaking, you should always assume that your prospect is already working with a competitor. Share a Case Study: "In our work with other medical device firms, we've found some gaps in how they were handling things.
  • THE FORWARD OBSERVER  |  TUESDAY, AUGUST 19, 2014
    [Work] How To Make Your B2B Marketing Content Work Harder (And Smarter)
    For this content marketing-assisted sales approach to work effectively, however, the content needs to synch up with where the buyer is in their research or “buyer’s journey.”. That way you’ll be better able to determine if the content will work hard (and smart). To know, follow the buyer''s journey. Awareness. Slow down! Consideration.
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    [Work] Twitter Opens Advertising to All: Here's How it Works
    Some paid promotion can be a great complement to your organic inbound marketing efforts, so if you''re new to Twitter ads, we''re going to give you a primer on just how they work. How Twitter''s Self-Service Ads Work. 'Ready to get your hands dirty with some Twitter advertising? Now''s your chance! Step 3: Review Your Campaign.
  • PR MEETS MARKETING  |  WEDNESDAY, AUGUST 18, 2010
    [Work] Rebuilding a Personal Brand is Hard Work
    Just as the momentum was gaining speed, I put on the brakes, pouring my time and energy into my work.  My personal brand became more intertwined with the work I did on behalf of my company vs my original intent of providing thoughts on how public relations and marketing come together. Balance work with personal : This is a  biggie.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Work] Web Design 101: How HTML, CSS, and JavaScript Work
    'Ever wondered how computer programming works, but haven''t done anything more complicated on the web than upload a photo to Facebook? Markup languages work in the same way as you just did when you labeled those content types, except they use code to do it -- specifically, they use HTML tags, also known as "elements." But you can!
  • THE POINT  |  THURSDAY, MARCH 29, 2012
    [Work] 3 Ways to Make Your Corporate Blog’s Sidebar Work Harder
    Start with a prominent headline (“Subscribe” works just fine) and consider descriptive selling copy that “sells” the various options: “Get instant notice of our new posts by following this blog through RSS or Twitter, or become an email subscriber and receive a convenient monthly summary of new content in your inbox. Download Now.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 19, 2014
    [Work] 5 Tips for Crafting Provocative E-Mails That Work!
    More often than not, your prospect is not even aware they should be paying attention to the issues you are addressing, while others may know they have an issue, but are unclear with regards to why their legacy solutions don’t work or that there are viable solutions available. The first: “Are you available this week for a meeting”? Delete.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 10, 2011
    [Work] How Businesses Use Social Media for Recruiting [INFOGRAPHIC]
    Erica Swallow of Mashable posted this and with so many out of work (and I was personally featured in the book Get Back to Work Faster ), I deemed it important to share – and I LOVE infographics. Thanks Erica. Erica’s bio follows the post. Take a look and let us know what you think of using social media to find a job.
  • INBOUND SALES NETWORK  |  TUESDAY, JANUARY 10, 2012
    [Work] Why Inbound Marketing Alone Doesn’t Work
    Having worked with over 100 different companies to assess their lead generation programs and help improve performance, I have seen the whole spectrum. We have had the opportunity to work with companies that are in hot segments (i.e. However, they have had significant investments and are working at adding more great features.
  • MARKETRI  |  FRIDAY, JANUARY 3, 2014
    [Work] Why Isn’t My B2B Marketing Working?
    Here are the top 10 reasons your B2B marketing is not working: You mistake “collateral” for “marketing”: Inexperienced in-house marketers who don’t have someone to train or guide them accumulate a massive amount of print and online marketing collateral and promotional items. if you are unsure.
  • INSIGHTIQ BLOG  |  FRIDAY, FEBRUARY 8, 2013
    [Work] Adult Snow Day: Considerations for Working During a Mega-Storm
    Still, even with the menacing (although mis-named in my opinion) "Nemo" raging down on my home, I am still able to work. The ability to work remotely and to stay connected even during the most treacherous conditions has led to constantly teathered employees. Personally, I am happy that I am still able to get my work done today.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 21, 2011
    [Work] Kangaroo: When Marketing Works
    Today, I received a text, which gave me 16 oz of pretty good coffee (honestly it’s not the greatest but it’s very good and the whole package works for me) for just $.49. Marketing works. Image via Wikipedia. Oftentimes we learn the most from the simplest interactions that directly impact our own lives. The Background. The Mission.
  • MARKETING EDGE  |  SATURDAY, APRIL 17, 2010
    [Work] PR Pros Does Speaking On Background Work?
    will say, before anyone jumps my case, that sometimes an organization where people have access to media, but are not comfortable being quoted may indicate a very risk averse and stifling place to work. I was worried that all this social media transparency would bring down helpful PR tactics in media relations. That’s a tricky one.
  • PUZZLE MARKETER  |  MONDAY, JUNE 4, 2012
    [Work] How People Spend Their Time Online [Infographic]
    Online Advertising Social Media Work-Life / Productivity google infographic internet online searchOriginally posted by Go-Golf.com , a Dubai Web Design and Web Application Development Company. The entire post was valuable so it has been shared in full below. Thanks Go-Golf.com! 83% for getting more information related to health or hobbies.
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