Page 2 of 207 Previous | Next 
  • HUBSPOT  |  FRIDAY, JULY 26, 2013
    [Work] 19 Reasons Your Social Media Might Not Work Out the Way You Planned
    To help you avoid some common, and not so common, mistakes on social media, I put together this list revealing some of the hidden reasons why your social media efforts might not be working out exactly as you hoped. 'Social media is the most volatile and unpredictable marketing channel we’ve ever seen. 3) It’s Not as Easy as It Looks.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 3, 2012
    [Work] Why Cold Calling emails almost never work
    Ever get an email with the deal of the century? Sure you have. have too. But there’s a problem with those emails. People read them with a finger on the delete key. Cold emails are almost never successful. In fact, Ruth Stevens, a guest on Marketing Made Simple TV , told me that direct mail is better than cold emails. What do you think?
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 26, 2013
    [Work] How to Create Content Maps That Actually Work in Sales Lead Generation
    'How to Create Content Maps That Actually Work in B2B Demand Generation. This is how to create content maps that actually work (and how not to). The post How to Create Content Maps That Actually Work in Sales Lead Generation appeared first on Fearless Competitor. Content is critical in B2B sales lead generation. Evaluation.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Work] B2B social media case studies - 3 you can learn from and why they work
    Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. With lofty goals of doubling leads and Web traffic numbers, Kinaxis had its work cut out for itself.
  • EMARKETING STRATEGIST  |  MONDAY, SEPTEMBER 26, 2011
    [Work] What Are Meta Tags and How Do They Work?
    Meta Tags at Work. You can see the Title and Description tags at work by doing a simple web search. There’s no guarantee they will use text that works to your advantage. Click here for a PDF version of “ What Are Meta Tags and How Do They Work? You can help the search engines by using meta tags.
  • EMARKETING STRATEGIST  |  MONDAY, SEPTEMBER 26, 2011
    [Work] What Are Meta Tags and How Do They Work?
    Meta Tags at Work. You can see the Title and Description tags at work by doing a simple web search. There’s no guarantee they will use text that works to your advantage. Click here for a PDF version of “ What Are Meta Tags and How Do They Work? You can help the search engines by using meta tags.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 26, 2010
    [Work] Cookie Cutter B2B Sales Methodologies Don’t Work.
    Wendy Boyce. No sales cycle should ever be looked at from a cookie cutter approach, but this is especially true when examining the B2B sales process.  In B2B transactions, there is no way to fully predict the decision-making hierarchy, as every organization has a different marketing or purchasing structure with unique buyer types.  Jump start sales.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 4, 2014
    [Work] 6 Reasons Inside Sales Reps Should Start Exercising Before Work
    'I know a lot of people who go to the gym regularly after work, and I myself have always followed that familiar routine. It wasn’t until I started reading over all the benefits from exercising before work and talked to friends who were doing it that I decided to give it a fair shake. You gain more personal time after work.
  • TOMORROW PEOPLE  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Work] The Business with No Salespeople – How Inbound Marketing Works [SLIDESHARE]
    Like anybody drawing a salary – hosting doesn't come free, after all – your website should be working for you and earning its keep. Free software such as Google Analytics gives you a wealth of features to discover how visitors interact with your website, allowing you to monitor behaviour and see what content is working and what isn't.
  • CRIMSON MARKETING  |  MONDAY, APRIL 28, 2014
    [Work] Giles House, CallidusCloud’s Sr. VP & CMO: How Marketing Can Work With Sales to Increase Revenue
    VP & CMO: How Marketing Can Work With Sales to Increase Revenue appeared first on Crimson Marketing. 'It used to be enough that Marketing departments generated leads and handed them off to Sales. The responsibilities and activities of Marketing and Sales departments lived in uniquely different worlds. Demand Generation Podcasts
  • BIZNOLOGY  |  WEDNESDAY, MAY 14, 2014
    [Work] Eight ideas for building a website that works
    'Your website needs to work. But what does “working” really mean? Here are a few thoughts on what you should be paying attention to as you plan and build – or rebuild – your website to be sure it “works” as a marketing tool. The post Eight ideas for building a website that works appeared first on Biznology. Your Goals.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 12, 2011
    [Work] B2B Marketing Tactics That Work Today
    The topic is B2B Tactics That Work (And Those That Don’t ). What B2B Marketing Tactics Work Today? And this only works on the back of an effective content marketing strategy  that puts our customer needs at the center. Work closely with partners on a pay-for-performance basis. The Hottest Topics in B2B Marketing.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 14, 2013
    [Work] Networking vs Prospecting: Making One Work For The Other
    I had a startling revelation last week. What I’m about to share is something I don’t often admit out loud, but it lives and breathes and is a strong force within me. My name is Maegan Kopka. am a 15 year sales veteran, and I HATE prospecting! Our teams were discussing the art of prospecting and the absolute need, in 2013, to be good at it. Dammit.
  • FIFTH GEAR ANALYTICS  |  MONDAY, MARCH 28, 2011
    [Work] How Does Your Marketing Smart Meter Work?
    Marketing is all over catchy phrases, provocative images, analytical insights of markets and audiences, etc., as well as setting practices like four P’s, SMART, CPP, etc., or tagging new technology capabilities with slick (or not) acronyms of which some become the new "lingo" that are used on tools like chat, Twitter and text messaging.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 12, 2014
    [Work] The Changing Nature Of Work [Slideshare]
    One of the areas that I am finding really fun to work on and also really important to today’s leaders is the Future of Work. Here are some additional insights on the changing nature of work – something important for business leaders in any size organization and in any role. The Changing Nature Of Work.
  • PR MEETS MARKETING  |  FRIDAY, JULY 9, 2010
    [Work] Email and Event Marketing on Facebook Doesn’t Work
    Outside of some close friends, one of the little known secrets about me is that I used to salsa dance. Not only did I enjoy dancing, I also competed in group and couples competitions. Like all enthusiasts, I subscribed to all the salsa lists to learn about upcoming events, lessons with outside instructors and more. At least I thought I did.
  • PUZZLE MARKETER  |  MONDAY, JUNE 4, 2012
    [Work] How People Spend Their Time Online [Infographic]
    Online Advertising Social Media Work-Life / Productivity google infographic internet online searchOriginally posted by Go-Golf.com , a Dubai Web Design and Web Application Development Company. The entire post was valuable so it has been shared in full below. Thanks Go-Golf.com! 83% for getting more information related to health or hobbies.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 25, 2011
    [Work] Building a Winner by recruiting flaws
    He was also profiled extensively in the book Get Back to Work Faster , a popular book for job seekers and advises companies on innovative hiring practices. Filed under: Business relationships , Get Back to Work Faster , Personal growth. Business relationships Get Back to Work Faster Personal growthArticle in the Wall St.
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Work] Why Business Blogging Works
    But I never simply wrote about why it works. here''s why it works. For example, Google reads our website, so it knows it can return this blog post if someone searches "Why does blogging work?". why does blogging work to grow your business? The work you put in today can generate results for years and years to come.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 18, 2012
    [Work] What Kind of B-to-B Marketing Is Working Best For You – Traditional, Digital or Social?
    So what’s working for you? Marketing Tips Marketing Tools Social Marketing Traditional Marketing market overviews for professional tradesmen new business development professional tradesmen sonnhalter what king of marketing is working for youknow the big focus and conversations over the last few years have been on social.
  • THE POINT  |  MONDAY, JUNE 9, 2014
    [Work] But Wait, There’s More! Why Cheesy Copy Still Works.
    'Effective email copy is not like a letter to your grandma; unless, that is, you’re asking Grandma to sponsor you for the 5K Fun Run at the park. good email campaign isn’t designed to make people feel warm and fuzzy about you, your company or your product, or generate awareness, or promote your brand. ” That’s your decision.
  • CLIENT BRIDGE  |  MONDAY, APRIL 1, 2013
    [Work] INFOGRAPHIC: How Search Works
    From Google, here's an interactive infographic that explains the complex system behind the more than one-hundred billion searches done each month. View Original Article
  • B2B MARKETING TRACTION  |  WEDNESDAY, DECEMBER 4, 2013
    [Work] B2B Marketers: Is Your Online Brand Working?
    'According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. It’s critical to have a strong presence online to attract buyers and then to engage with impact as they make their decision. How do you get there?
  • ONPATH  |  FRIDAY, FEBRUARY 15, 2013
    [Work] Does Cold Calling Still Work?
    Derek Singleton of Software Advice -- a site that reviews sales force automation technologies -- recently hosted a live Google+ debate titled, “Does Cold Calling Still Work?” The Evolution of the Cold Call Anneke Seley, Founder and CEO of Reality Works Group says that “in this day and age, there’s no excuse for a call to be cold anymore.”
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 11, 2012
    [Work] Working a Trade Show is a Job
    Working a Trade Show is a Job. However, to maximize your investment and opportunities you need to ‘ work’ these events.  Here are a few action items for you to do in preparing for, working and post action plans for working any event. Best Practices for Attending an Industry Conference. Its 1:45pm.  Let me know.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 1, 2013
    [Work] How To Ensure Sales And Marketing Work Together More Effectively
    Conflicts – all offices have them and all employees will encounter at least one during their working days. Get your sales and marketing teams working together effectively for greater success and a boost in your bottom line. By tying marketing goals to the goals of the sales team, these two will begin to work together. growth.
  • B2B VOICES  |  WEDNESDAY, APRIL 18, 2012
    [Work] In Search of Great ‘Future of Work’ Stories
    This year, my category is Future of Work, which is an interesting topic open to lots of creativity. I'm leading the Future of Work judging panel. Yvette Cameron, Analyst, Constellation Research – Thriving in the Future of Work. Thriving in the future of work requires evolving traditional ways of thinking.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 23, 2014
    [Work] Top 4 Professional Skills Mastered When Working in B2B Inside Sales
    Because they have the inside knowledge of what is working and what is not working for their client, they may suggest new messaging in hopes to provide actionable value to customers. Inside sales reps must know how to work well in teams, but they must also have the ability to work independently.
  • PAUL GILLIN  |  THURSDAY, AUGUST 4, 2011
    [Work] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
    In my work with B2B organizations, the question of how to use Facebook is invariably front and center. Contests and giveaways work well on Facebook. Here’s how it works. As a result, most of the wall comments come from people who want to work for UPS. The style that works best is relaxed, informal and a little edgy.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JUNE 25, 2013
    [Work] Industrial Blogging Lessons Learned from Working with Technical SMEs
    This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.]. 'My clients often ask me to write posts for their industrial blogs. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 5, 2013
    [Work] How to Make the Zero Moment of Truth Work for You
    ZMOT is a fantastic way to gain awareness on customer interest and satisfaction; putting these various methods to work for you will keep your brand in the forefront of shoppers’ minds and attentions, giving you the ability to trounce your competition and make the sale. 38% comparison shopped online. better than hybrid desktop/mobile ones.
  • SALES CHALLENGER  |  MONDAY, AUGUST 27, 2012
    [Work] Making Cross-Silo Sales Work
    Growing sales complexity requires business units and functions to often work together to fulfill customer needs. That said, few companies have an established process for cross-silo deal consideration that prioritizes company interests over those of a single silo. Sales Insights Cross-selling Global Collaboration Team-Based Selling
  • THE POINT  |  FRIDAY, JULY 18, 2014
    [Work] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
    And more still, I would guess, probably feel that their content campaigns are “working” (generating response, engagement, sales leads) but perhaps aren’t yet convinced of bottom line value. It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag. 51% responded “somewhat effectively”.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 10, 2013
    [Work] Are Sales and Marketing Missing an Opportunity to Work Together?
    'I don’t know why, but in some companies, sales and marketing hardly talk to each other, no less work together. It’s a shame because by working together they can identify, qualify and close more sales. Here are some highlights for marketing and sales to work together: Set up one-on-one and group meetings with sales.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 13, 2012
    [Work] 5 Lead Conversion Tips That Work for Any Marketing Program
    Tip: Work lock step with the sales team to avoid unnecessary collisions.  Just like your follow up campaigns, nurturing works best when it’s tailored to buyer role and stage. Lead Conversion Tips That Work for Any Marketing Program is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • B2B VOICES  |  TUESDAY, APRIL 2, 2013
    [Work] Craft Work: What’s Your B2B Expertise?
    It seems we continue to reap the rewards as marketers of the latest digital improvements — from dashboards to metrics — but that doesn’t mean we can instantly do our jobs better. There remains a deep level of expertise and skill that needs to be honed and improved in order to do any part of marketing communications well. Metrics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 25, 2013
    [Work] The best digital business idea that just never worked
    But it never worked. A paperless society? Not if the recent SXSW conference was any indicator. know this sounds crazy, but paper is still the preferred communication method at the world’s biggest interactive gathering. Every attendee is handed a printed program guide as big as a phone book. Everybody still wears a paper name tag.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, JULY 13, 2011
    [Work] One Way Smart B2B Marketers Work Backwards
    Smart marketers work backwards. B2B Marketing Needs Impressive Stuff Like This. Companies invest considerable time and effort in securing and preparing for public events, industry seminars, keynote addresses, webinars and roundtable discussions.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 18, 2014
    [Work] How to Craft a B2B Email Marketing Strategy That Works
    If a company’s email has formatting issues, their links don’t work, or images don’t load correctly, most users will simply delete the email, especially while they are trying to sift through their work email. 'Email marketing is one of the main cornerstones of several B2B marketers’ strategies. Design and Quality Assurance Matters.
  • SAZBEAN  |  TUESDAY, OCTOBER 9, 2012
    [Work] How the Internet Works [infographic]
    Created by Open-site.org. News & Notes
  • NUSPARK  |  FRIDAY, JULY 2, 2010
    [Work] Banner Ads Work; Really
    As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. The above is true of a b2b message as well. Related posts.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Work] 11 Golden Rules for Lead Generation that Works
    Your sales team should only be working sales-ready opportunities. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities. Establish a common understanding.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Work] 11 Golden Rules for Lead Generation that Works
    Your sales team should only be working sales-ready opportunities. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities. Establish a common understanding.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 24, 2012
    [Work] Lead Generation: What’s Working – Tactics, Budgets and Preferences
    Summer is a good time to look back at what has worked for lead generation and compare yourself with your peers as you plan for the second half of the year. Here are the results from a survey of 1,530 B2B marketers during this year’s B2B Benchmark Study to find what works in online and offline marketing. And the survey says….
  • EMAGAZINE B2B BLOG  |  TUESDAY, JANUARY 18, 2011
    [Work] Need to convince your boss that social media works? Try this…
    OK, so you worked on your boss for months (years??), B2B Web Strategy Social Media boss resign ” as extra credit “keep aware grooming company’s facebook presence and posting juicy content links customers generated the trend worked linkedin now stops paying providing monthly reports showcasingOf [.].
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, APRIL 18, 2012
    [Work] Creating Sales Collateral That Works
    Several years of MLC research, along with work from our sister program, the Sales Executive Council, shows that sales approaches focused on teaching drive greater real-world success than other methods, particularly in commoditized or rapidly-changing industries. It teaches customers something new. It’s advocate-friendly.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Work] In B2B Lead Generation, Gobbledy-Gook Words Don’t Work
    If your company is trying to implement a lead generation program to provide quality sales leads for sales teams, don’t do this. Use Gobbledy Gook Words. And believe it or not, there is a Boston area software firm that suffers from this, which hampers B2B lead generation programs. This is a real company, believe it or not. Oh my God! Simplify.
  • BIZNOLOGY  |  THURSDAY, JULY 12, 2012
    [Work] Squirrels, long working hours, and social technologies
    You then start feeling that you did not actually take a week off, you just compressed the work of 2 weeks in one. Several of us are working longer hours, taking work home and shrinking our weekends. We are only half joking when we say that vacation is regular work with a nicer view. Photo credit: hynkle.
  • NUSPARK  |  FRIDAY, AUGUST 26, 2011
    [Work] SEO and Content Marketing Work Together
    In summary, content marketing and SEO work together. Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query.  Search query is general.  Also considers social media searches as well.
  • NUSPARK  |  FRIDAY, AUGUST 26, 2011
    [Work] SEO and Content Marketing Work Together
    In summary, content marketing and SEO work together. Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query.  Search query is general.  Also considers social media searches as well.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 24, 2011
    [Work] Getting Personal with Customer References: Matchmaking that Works
    We're pleased to present this guest post by Joshua Horwitz, president and founder at Boulder Logic. Read on for Joshua's insights into why it makes sense to help your prospects and customers connect -- and how to go about it. What’s the best way to use what you’ve got and close the deal? Let the matchmaking begin! Here’s one example.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, FEBRUARY 7, 2013
    [Work] Why Case Studies Work in B2B Sales
    As potential customers grow immune to the hard sell and endless ads and emails, B2B marketers are looking for more effective ways to entice their target audiences. Today’s buyers listen to each other more than they listen to us, the sellers. Why Use a Case Study? Marketers have hundreds of options for creating campaigns. So why a case study?
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, NOVEMBER 16, 2011
    [Work] Work Hard, Play Hard.
    It is important to take pause and recognize great work. We recently had a team building event at The Strong National Museum of Play.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 17, 2012
    [Work] Our Home Page Work-Over at Find New Customers
    As the  Fearless Competitor , I believe we should all work hard and play hard. I cannot wait to redo the home page of Find New Customers – simple, few words and a clear call to action. It will be beautiful too, just like CopyBlogger. What do you think? Are the changes good or did I prune too deeply? After (28 Words). Before (550 words).
  • BLOG MY CALLS  |  MONDAY, JUNE 10, 2013
    [Work] Why Does 'Black Hat' SEO Still Work?
    Obviously, our content strategy is working for traffic, but in terms of ranking for critical keywords, it hasn''t worked as quickly). Heck, if it works, we should start doing it too. And if it works, it, by definition, isn''t black hat anyway). Instead, I''m asking aloud, why does this stuff still work?
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 8, 2013
    [Work] Creating a Sales Incentive Program that Works
    You don’t want to draw a lot of hype and energy to an incentive program that rewards reps with a water bottle for their hard work. Some business owners use cash rewards to try to motivate their employees, but this rarely works. Most employees expect bonuses during the holiday season or on their work anniversary. link].
  • HUBSPOT  |  TUESDAY, APRIL 23, 2013
    [Work] Demystifying How Facebook's EdgeRank Algorithm Works [INFOGRAPHIC]
    But as a marketer, it behooves you to get a handle on how it works, since comScore reports that 40% of the time spent on Facebook is in the News Feed -- and only 12% is spent on profile and brand pages. 'Aaah. the elusive EdgeRank algorithm. So powerful, yet so misunderstood. with Batman-themed examples.
  • PUZZLE MARKETER  |  MONDAY, MARCH 19, 2012
    [Work] Recommended Books to Read
    Work-Life / Productivity chip & dan heath eric ries gary vaynerchuk getting more keith ferrazzi made to stick marshall goldsmith never eat alone patrick lencioni stuart diamond the 4-hour workweek the five dysfunctions of a team the lean startup the thank you economy timothy ferriss what got you here won't get you there
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 14, 2013
    [Work] “The Impact Equation” with Chris Brogan of Human Business Works on Marketing Made Simple TV
    Author : Buffer, Inc Website : [link] --> The post “The Impact Equation” with Chris Brogan of Human Business Works on Marketing Made Simple TV appeared first on Fearless Competitor. 'Buffer. In this show, you will learn: Why goals come first and why you need to be different today.
  • NUSPARK  |  FRIDAY, JULY 2, 2010
    [Work] Banner Ads Work; Really
    As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. However, any preconceived opinions on this medium needs [.].
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 10, 2011
    [Work] How Businesses Use Social Media for Recruiting [INFOGRAPHIC]
    Erica Swallow of Mashable posted this and with so many out of work (and I was personally featured in the book Get Back to Work Faster ), I deemed it important to share – and I LOVE infographics. Thanks Erica. Erica’s bio follows the post. Take a look and let us know what you think of using social media to find a job.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 26, 2011
    [Work] 8 Rules For Running Online Display Ads
    Yet, running online ads can be confusing, so we solicited the advice of two experts in the field: Ben Kunz , Director of Strategic Planning at Mediassociates , and Soren Ryherd , President of Working Planet. The Internet changed the value proposition of mass media marketing. Together they deliver 8 Rules for Running Online Display Ads.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 9, 2010
    [Work] Pioneers, Migrants and Sellers – How Hiring Managers keep getting it wrong
    “He had great experience and industry knowledge, but he just didn’t work out.&# Or at a social media company in NYC, a VP departs after just … Continue reading → Business relationships Demand Generation Fearless Competitor Get Back to Work Faster Leadership Lessons Online Presence
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, MARCH 27, 2012
    [Work] Honor Your Creative Self: Instill Some Quiet in Your Work Life
    learned that by paying attention to what showed up in my own news feed, I could easily see which social media activities worked – and which ones didn’t – and that I didn’t need to be a genius to figure this out. learned that by controlling social media, instead of having it control me, I could regain some peace in my work day and life.
  • INSIGHTIQ BLOG  |  FRIDAY, FEBRUARY 8, 2013
    [Work] Adult Snow Day: Considerations for Working During a Mega-Storm
    Still, even with the menacing (although mis-named in my opinion) "Nemo" raging down on my home, I am still able to work. The ability to work remotely and to stay connected even during the most treacherous conditions has led to constantly teathered employees. Personally, I am happy that I am still able to get my work done today.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 21, 2014
    [Work] Email Marketing Data: Do Numbered Lists In Subject Lines Work?
    In other words the assumption is that a subject line like ''7 ways to get SEO results'' works better than, ''good ways to get SEO results.''. And numbered lists do work better on blog posts (at least in our experience). Marketers are taught constantly that numbered lists work. But is this actually true? Where Do We Get the Data?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 7, 2010
    [Work] How companies miss the boat on experience
    Since personality traits matter more, I’d look for things like this: Competitive sports – team play, competition, hard work. Tags: Demand Generation Get Back to Work Faster Job Creation Management best practices sales leadership sales leadership selecting salespeople experience, you need not apply. Decent results.
  • SAZBEAN  |  MONDAY, JULY 18, 2011
    [Work] Use Social Media to do the Work for Your Customers
    Why do you expect your customers to do your work for you? Do the work of figuring out what your customers need and why, and address those needs directly in your content. How do you use social media to do the work for your customers? “Join us on Facebook and Twitter!&# Build It & Go to Them. What They Want.
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 10, 2011
    [Work] When Business Blogging Works Too Well…
    Blogging for your business works like this: You blog about the problems you solve for your clients. The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. It’s working for me to get found, get known and get clients. Yikes!
  • WRITESPARK  |  TUESDAY, JUNE 1, 2010
    [Work] Top 10 Ways To Be a Good SME
    As a technical copywriter, I greatly enjoy working with engineers and other subject-matter experts (SMEs).  do you find helpful for the working relationship between SMEs and writers? White Papers Working with Writers copywriting high-tech SME subject-matter experts technical copywriterHere are my top ten ways to be a good SME: .
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 6, 2009
    [Work] B2B Marketing University Part 2: Marketing Content Has to Work Harder
    Summary: As marketers add more content to meet needs throughout the purchase cycle, they must work harder to ensure prospects actually read it. One of the emergent themes at Tuesday’s session of the B2B Marketing University was the growing importance of marketing “content”. Of course, buying stages and buyer types have always existed.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 12, 2011
    [Work] The Fatal Flaw in the Job Description/Resume Process
    Why doesn’t it work? In hindsight, it was the best thing that ever happened to him, as he worked twice as hard to become the best of all time. And industry studies have shown that personality traits, such as coachability and ability to work well with others, is far more important than industry experience. It takes hours.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 29, 2011
    [Work] Sunday Post: Why Hiring Managers Keep Blowing It
    New hires rarely work out (almost 1/2 fail within 18 months!). To illustrate why job descriptions don’t work, let’s look at a scenario, to see if we can uncover the root causes why managers keep making bad decisions. But candidate B was very different - he worked differently. Answer: Flip a coin. That’s right.
  • WRITESPARK  |  WEDNESDAY, JANUARY 9, 2013
    [Work] Refresh Your Best Marketing Content
    Content Marketing Sales Materials Working with Writers content marketing content writer technical content technical marketingAt the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 21, 2013
    [Work] How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More
    CEOs need to look at the economics of competitive market dialogue holistically, with Marketing and Sales working together to walk customers and prospects through the buying cycle as economically as possible. Invest in working smarter. A (relatively) small technology investment will help sales and event professionals work smarter.
  • CLIENT BRIDGE  |  THURSDAY, MARCH 24, 2011
    [Work] Social Media Cliches That Work
    Buzzwords and cliches exist within any hot business trend, and social media is no different. But some cliches are workable, good advice. From IBM's CMO Site, social media marketing cliches that actually get results. Engage The biggest of social media marketing cliches, "engagement" is critical. Use that information to make business decisions.
  • BLOG MY CALLS  |  MONDAY, OCTOBER 15, 2012
    [Work] 4 Reasons Your Marketing May Not Work
    We talk to people all the time who complain that their marketing isn't working as well as they would like it to work. However, based on our discussions with many different companies, there are a few overarching reasons marketing strategies don't work. They believe that only email marketing will work. What goes wrong?
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 20, 2014
    [Work] My Tip for Job-Seekers: Be the Person You Want to Be – not the Person You Are
    In addition, I suggested they download and read the free book for job-seeking professionals, Get Back to Work Faster. Filed under: Get Back to Work Faster , Job seekers. They asked me … Continue reading → Get Back to Work Faster Job seekers They asked me for advice and I shared the suggestion above.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 18, 2010
    [Work] What’s Really Working in BtoB Lead Generation
    I had an opportunity yesterday to host a radio show on business to business lead generation with three top marketing lead generation experts for Focus.com. Mac McIntosh of Mac McIntosh Inc.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Work] Should Marketing and IT Departments Work Together?
    The reality is working with or without IT, marketers are doing tactical things with e-mails,website analytics, lead generation, etc. When was the last time you and your IT department willingly collaborated on a project? The truth is, probably never. Technology now underpins and shapes the entire customer experience.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 5, 2014
    [Work] How Do You Work Content Into Your Marketing Mix? [New benchmark report]
    How Do You Work Content Into Your Marketing Mix? 'by Amanda Batista | Tweet this There are a lot of great surveys and reports about the state of content marketing out there (props Content Marketing Institute/MarketingProfs and Demand Gen Report ). How modern marketers use other people’s content. The Use of Third Party Content.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Work] The Bamboo Project Blog: Seven Strategies for Supporting Personal Learning Environments at Work
    31 Days to a Better Blog--Days 16 & 17: Heatmaps and Stumble Ads » Seven Strategies for Supporting Personal Learning Environments at Work. Nurture a Culture of Learning Staff have to feel that learning is part of their jobs and that the organization theyre working for truly supports their professional development. Mine is here.
  • LOOPFUSE  |  MONDAY, JULY 1, 2013
    [Work] Put Twitter lead generation cards to work with LoopFuse marketing automation
    So we’ve put together a quick “how to” video and additional instructions on how to connect Twitter Cards to LoopFuse to capture these leads and put our nurturing, scoring, and CRM integration capabilities to work. Twitter Cards are a feature that allow you to capture leads directly from your Twitter stream.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 24, 2012
    [Work] More Marketers Spend On Content, Fewer Know If it’s Working
    More Marketers Spend On Content, Fewer Know If it’s Working is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this This morning the Content Marketing Institute and MarketingProfs released its latest look into the field of content marketing this morning. What’s going on?
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, MAY 22, 2012
    [Work] Quick Tip: Show the Results of Working With You
    ” The other day I saw her flyer in the locker room and was instantly struck by what a great job she did showing the results of working out with her. Work out with Sherry and look fabulous in 13 short weeks. I cut off her call-to-action that includes her contact info in order to protect her privacy.). Like this tip? Thank you!
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JUNE 30, 2011
    [Work] The One Reason Your PPC Campaign Isn’t Working
    The One Reason Your PPC Campaign Isn't Working. The response I typically hear, however is, "We tried PPC but it didn't work. What works for one campaign may not work for another. It's very natural to say, 'That won't work.' But then I do a test and prove that it does work -- for that particular campaign.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 4, 2012
    [Work] 5 Tips To Create A Sales Call Center That Works
    The Training should be standardized, not like the old school methodology “Every Salesperson uses their own techniques that work best” which basically means you did not invest in Training properly. Sales and marketing are really just 2 sides of the same coin. Yin and Yang. Push and Pull. And in many ways, they are becoming more and more alike.
  • EB2BLEADS  |  THURSDAY, JANUARY 5, 2012
    [Work] How Blogging For Lead Generation Works
    In the early days blogs were looked upon as silly, however early adopters learned to turn them into tools for search engine marketing. Now though, blogs have become much more than that. Blogs are an outlet for creativity and a place where you can influence people. You can even build thought leadership and your brand around them. What Is A Blog.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Work] Play Nice, You Two: How Marketing and IT Can Work Better Together
    As marketing continues to embrace new technologies, there is a growing need to work seamlessly with the IT department to implement and manage their technology. how does marketing work collaboratively with IT? 1) Work with IT to establish single customer view. To read more content like this, subscribe to Inbound Insiders.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 28, 2011
    [Work] Google Universal Search – what works?
    Three things work today. Now that link-building, the backbone of the search marketing industry is gone, what will happen?  Time to fire your search marketing company, I think.) In order of importance: Videos. Images. Seems the blog is no longer a nice to have. Thank God Fearless Competitor is so popular!
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 1, 2012
    [Work] Check out the Linkedin Profile in the book Get Back to Work Faster
    Get Back to Work Faster is the name of the book for professional, college-educated job-seekers by Jill Konrath of SNAP Selling. Please note: This book is now a free PDF , so if you are a job-seeker, grab it now.) It explains how to craft a persona value proposition and build a robust online presence. Linkedin is THE business network.
  • PUZZLE MARKETER  |  THURSDAY, JUNE 21, 2012
    [Work] What is Your Leadership Style?
    Work-Life / Productivity g5leadership john maxwell leader leadership strategy the leadership challengeAs a young leader I’ve been observing how others treat their peers and subordinates. In fact, before I was a leader I was already identifying how I would and would not lead, when I had people to follow me. What’s yours?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Work] Frustrating Favor Requests: Freelance Doesn’t Mean “Free”
    few months back, I read a LinkedIn Influencer post by my  friend Ann Handley about pursuing “passion projects,” and why you should consider lending your professional expertise to a cause you deeply care about. (“ Why You Should Work For Free (Sometimes) ”). Recently, quite a few people have sent me requests to do work for them. don’t.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 8, 2012
    [Work] Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi
    Content curation is the concept that we become the “expert filter” for our customers and deliver the best of what the industry has to offer, similar to a museum curator who presents only the best works of art. B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. Full bio follows the post.). Joe Pulizzi. _.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 8, 2006
    [Work] ROI Calculators - do they work and are they credible?
    ROI Calculators are typically used on vendor websites to provide a tool where visiting prospects can quickly determine whether the vendor’s solutions can provide quantifiable value. Typically the calculators have a few questions in order to get an idea about the prospects business and opportunities from improvement.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 8, 2013
    [Work] Returning from Vacation? Organize Your Inside Sales Work Life
    'I can almost guarantee that the hardest days of work for inside sales reps are the first days back from vacation. However, the transition back into work mode can be smooth if you stay organized. After having some time off last week, it was hard to put my mind back into the commuting, working and organizing mode.
  • HUBSPOT  |  TUESDAY, APRIL 24, 2012
    [Work] How Google Search Works, In a Nutshell
    Unless you're an SEO expert , it's no surprise if you're mystified by the inner-workings of Google search. Yesterday, Google's head of web spam, Matt Cutts, published a video on the GoogleWebmasterHelp YouTube channel called "How does Google search work?" How on Earth does Google decide how to rank the pages on your website? Right?"
  • VIEWPOINT  |  FRIDAY, APRIL 13, 2012
    [Work] PowerViews with Jeff Ernst: Marketing & Sales Must Work Together
    In essence, marketing is saying, “Work with us, we’re going to withhold the ones that aren’t ready,” and then—over time—marketing will provide sales with more leads worthy of rep time. Jeff joined Forrester after spending 20 years in sales and marketing. What are the challenges that they’re having?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 9, 2012
    [Work] Sales Leadership: Work Out Time
    Building sales compensation plans that work. Your Sales Leadership Workout. May 9 & 10, 2012. Atlanta, GA. A Proven Regimen for Getting. Your Sales Organization in Shape   . Build a proactive approach to sales management that creates predictive revenue and a self-managed sales team. . Informative, educational, spot-on”. Inspiring”.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 26, 2012
    [Work] How B2B Companies Can Know If Their Trade Show Marketing Works
    Artillery B2B Marketing Blog > The Forward Observer B2B companies who measure their trade show ROI are able to increase the effectiveness of their marketing investment and determine which shows are working. And which aren’t. For many companies, trade show marketing is driven by one the most powerful forces on the planet: inertia.
<< 1 2 3 4 ... 206 207 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
B2b-Blogging-White-Paper

agg_ad_1