Writing on the Web

MARCH 24, 2014

Everyone encounters resistance when it comes to blogging, writing, and creative work. When it comes to doing work – putting words on the page… or electrons on a screen – you can’t escape getting stuck. Work requires you to actually do something. Resistance aims to stop us from doing our work.

Creativity 100

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Writing on the Web

FEBRUARY 27, 2013

Words and Numbers Matter" src="[link] width="202" height="184" title="Better Content Marketing: Words and Numbers Matter" /> As a psychologist, I’m fascinated by how our brains work. Words matter. Even in today’s marketing world, where we are inundated with images and sounds, words still matter a great deal.

Content Marketing 100

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Writing on the Web

AUGUST 25, 2016

In other words, your brand works when: You develop a distinct brand personality. Even if your company sells insurance, which – let’s face it – isn’t the most fascinating of products and services, you can adopt a personality that works to engage the subconscious emotional brains of consumers.

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Writing on the Web

MAY 22, 2014

They write 600-900 words every few weeks, then wonder why they aren’t getting search traffic. Blogging for your business doesn’t work that way. My weak spot can be impatience: if I get impatient in a rally, my energy turns to aggression, and I’ll end the point with a whopping drive… clear out of the court.

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Writing on the Web

MAY 12, 2016

But if it does, or if you are considering starting a blog, please allow me to share this story… Several years ago, I took up needle work, you know, cross-stitching designs on canvas with yarn. All of a sudden, I heard these words: “ Most people just start doing things without reading the instruction manual.”. Loud and clear.

Business Blogging 100

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Writing on the Web

AUGUST 21, 2014

Other times a good hook works better. Think jazzy, vivid wording; avoid hype, yet do not understate. Avoid non-assertive words, rather, go for earth shattering. Sometimes saying what you mean is the best route to attracting readers. Read more about my painful experience with hooks, here.)

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Writing on the Web

FEBRUARY 26, 2016

This may seem obvious, but like a call to a help desk, sometimes the most basic steps work. In the consulting work we do with professionals who want to get found and get known on the Web, we recommend writing articles and submitting them to article directories as a key strategy. What happens when you Google your business name?

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Writing on the Web

MAY 15, 2015

Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. to share his insights on working with SEO and CM together instead of separately. In other words, SEO makes certain demands, and these demands are fulfilled using content marketing. CM is content.

SEO 100

SEO Content Marketing Content High Quality Lead 100

Writing on the Web

AUGUST 16, 2010

This means that the audience has to work harder than usual. And it works, since the audience has to stay alert and active. You must capture your readers’ attention with words. Dress up your words. In other words, they aren’t necessarily paying attention. Writing on the Web: Letting Go of the Words.

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Writing on the Web

JANUARY 13, 2014

Write out a working title and a tag line that clearly states what the book is about and what it is designed to solve for readers. Please note that in each of these steps, the word “readers” is mentioned. In other words, you aren’t, they are.). What’s your point?

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Writing on the Web

JUNE 5, 2013

If you are used to posting 350-400 word posts, but the blog you will be guest posting for has an average of 800 words per post, it’s important to decide which standard you will adhere to for guest posts. When Business Blogging Works Too Well… When Business Blogging Works Too Well….

Business Blogging 100

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Writing on the Web

MARCH 14, 2012

They write 600-900 words every few weeks, then wonder why they aren’t getting search traffic. Blogging for your business doesn’t work that way. With me, I get impatient in a rally, and with a burst of aggression I’ll end the point with a whopping drive… clear out of the court. I know people who blog like that.

Business Blogging 100

Business Blogging Business Newsletter Consulting 100

Writing on the Web

JANUARY 20, 2014

Sometimes my work involves traveling to far-off airports, and that’s never pleasant. I told my husband, “Atila the Honey,” I just had to go, that it was work not a vacation. How to structure your first words. Quite frankly, I don’t like leaving the comfort of my home here in paradise ( Ajijic, Mexico ).

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Writing on the Web

SEPTEMBER 5, 2012

Why words matter and the ONE word that is most persuasive. How to Make Social Proof Work Online. Here are a few things she promises to deliver: A snapshot of the UPFRONT ‘Presentation Planner’ , a flexible framework designed to make it easy for you to systematically build persuasion into each and every presentation.

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Writing on the Web

SEPTEMBER 23, 2015

This is perhaps the toughest part – making yourself re-write the same post another time, but this will ensure that your writing is sharper, removing excess words, adding brilliant metaphors, or new material to make it more relevant to your readers. The creative blog writing process is a mix of brain activities.

Business Blogging 100

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Writing on the Web

MARCH 30, 2016

Compelling words: “You,” (Your Name), “Free”, “Because” and “Instantly.”. Let me know how it works for you: connect with me on LinkedIn. You see, it doesn’t matter what industry you’re in, or what you’re selling, or whether it’s a product or an experience. You’ve got to connect with readers in emotional ways. .

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Writing on the Web

JANUARY 6, 2014

What worked for Dickens and Hemingway won’t necessarily work for you on the Web. It might work, but then again it probably won’t. In Ginny Redish’s excellent book Letting Go of the Words: Writing Web Content that Works , she provides excellent guidelines: Good web writing: Is like a conversation.

Rules 100

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Writing on the Web

APRIL 4, 2014

Other times a good hook works better. The lesson to learn when working with clients is to not get too attached to your words and listen to feedback. “I Sometimes saying what you mean is the best route to attracting readers. But a good hook for the wrong message is a lie to your readers.

Advertising Agencies 100

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Writing on the Web

SEPTEMBER 15, 2010

“In reviewing your work, first tighten the wording. For me, this means eliminating excess words, making sure that verb and subject are in agreement, and checking your and you're, there and their, its and it's, etc.]. You may find that you’ve been overfond of some words or that your sentence structure needs varying.

Digg 100

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Writing on the Web

SEPTEMBER 4, 2011

Blog writing doesn’t work that way. Steady as you go, writing at least twice a week, at least 300 words, focusing on the key words that drive results for your business, mixing information with stories, always keeping the reader in mind. Bottom line: you want to keep the ball in play.

Eye-Tracking 100

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Writing on the Web

JANUARY 7, 2014

In other words, smart experts write an ebook following this progression: Who are you writing this book for, and why (which problems do readers face)? What common solutions exist and why they don’t always work? In brief, it’s a process for creating products and services that work well for the end users.

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Writing on the Web

APRIL 11, 2012

As a content marketing professional, you have words and visuals in your quiver of tools. Well, first you get a million dollars…” Knowing humor works doesn’t tell you how to be funny. ” Most people easily allow themselves to be transported to a sunny relaxing state when certain words are mentioned.

Content Marketing 100

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Writing on the Web

NOVEMBER 20, 2013

There are many who need work.). Sometimes, but have you tried an intern who would be happy to work and learn? Ghost bloggers will turn your words into actual blog posts and optimize them for search engines, all the things you don’t do consistently.). However, have you tried a freelance journalist?

Business Blogging 100

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Writing on the Web

OCTOBER 31, 2012

Here’s a sample outline for a 300-word blog post: What problem do your clients struggle with that you can help solve? Why doesn’t this always work? When Business Blogging Works Too Well… How bad is it – what are some of the consequences and why should people care? Online Persuasion: Creating Desire.

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Writing on the Web

JUNE 7, 2012

Make a list of key words , categories, and topics that should be addressed in order to solve these problems, and that you’re qualified to write about. When I’m working with clients on their blogs , I often find their content is all over the map. When Business Blogging Works Too Well… Ghost Blogging for Executive Coaches.

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Writing on the Web

MARCH 19, 2015

In fact, a storytelling gene (FOXP2), discovered in 2001, gives us the physical and neurological skills needed to speak words rapidly and precisely. In 2004 I had been working online for 5 years, doing okay, but not really. I was completely baffled by html coding and working on the web was a lot more complicated than it is today.

Storytelling 100

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Writing on the Web

MARCH 7, 2011

Since search engine spiders are nothing but algorithms, I don’t understand how they work, but Scribe sure does. Write at least 300 words. Each post should have hyperlinks for every 120 words. I use Scribe for my own blog and won’t work on a client blog who doesn’t have it.

SEO 100

SEO Tips Digg Blogger 100

Writing on the Web

MAY 10, 2015

Let them know what kinds of people you work with, and how long you’ve been helping them. In the past, we’ve discussed this word which I think gets bandied around too liberally without adequate definition: authenticity. Don’t try to sound too good. People have antennae for hyperbole. Read your bio out loud to see if it sounds authentic.

Newsletter 100

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Writing on the Web

NOVEMBER 20, 2014

Don’t take my word for it. Yes, I will be working with Airbus North America because of the indirect response to the newsletter. Even though you may be tempted to put all your time and energy into maintaining your business blog , a newsletter is still a vital, viable way to stay connected to clients and prospects.

Newsletter 100

Newsletter Work Management Marketing Management Planning 100

Writing on the Web

AUGUST 18, 2010

They write 600-900 words every few weeks, then wonder why they aren’t getting search traffic. Blogging doesn’t work that way. With me, I get impatient in a rally, and with a burst of aggression I’ll end the point with a whopping drive… clear out of the court. I know people who blog like that.

Business 100

Business Digg Buzz Blogger 100

Writing on the Web

JULY 19, 2011

A Helpful Diagram" width="110" height="73" /> Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. Use your words to carry information, ideas and build relationships with readers by speaking their language. Writing The Naked Blog: Dress Up Your Words.

Tips 100

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Writing on the Web

JULY 14, 2010

You’re in a hurry, you write up a short post (300 words), hit publish, and then realize you’ve forgotten to write the headline… or select tags… or add any links or images! Write 350-600 words ( educate, entertain, engage, enrich readers). Tell me what you think. Here’s what happens, usually.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

SEPTEMBER 24, 2011

Content marketing is a buzz word not just because marketing people like new buzzes. Here’s a recap of some really key nuggets from this book: Before you write one word, you must first: Know your objective. Her cards were original art work which recipients were more likely to keep. Good stuff. Know your target audience.

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

OCTOBER 1, 2014

How do you create quality content that attracts online readers and yet works to promote the growth of your business? If you want to get noticed by more readers, you have to contextualize your articles in an ongoing conversation so your words have meaning to your targeted audience. Great content has context.

Blogger 100

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Writing on the Web

DECEMBER 6, 2011

Works Better for Your Brain" alt=" Why Writing Like You Talk Works Better for Your Brain" />. The efficacy of talking, versus writing, is also demonstrated by how you converse with your team when the news really matters, work up to talking to the person you met on a dating site or close big sales in-person.

Rules 100

Rules Education Interactive Marketing Conversion 100

Writing on the Web

SEPTEMBER 8, 2011

It reminded me of something I once heard… About 20 years ago I was recovering from an illness and to avoid being bored, I took up needle work, you know, cross-stitching designs on canvas with yarn. All of a sudden, I heard these words: “ Most people just start doing things without reading the instruction manual.&#.

Business Blogging 100

Business Blogging Business Twitter Course 100

Writing on the Web

OCTOBER 17, 2011

we explored the top 10 hot buttons and the use of emotional words and phrases to tap into these issues. Since you work one-on-one with your clients, you probably have a pretty good idea of which of the above four motivators frequently come into play. What Drives Your Readers?" Here’s another model based on only 4 drivers.

Work Management 100

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