Webbiquity

APRIL 5, 2022

Sentences that state the obvious, contain glaring grammatical or factual errors, or use odd word choices can drive the reader away without a second thought. It far too often muddles ideas and adds needless words. With rare exceptions, these types of phrases add words without adding value. Odd word choice. Bucket brigade.

Copywriting 322

Copywriting Marketing Budget Budget Programs Internet Marketing 322

Martech

JANUARY 25, 2024

I think of three words — that’s it, just three — that will frame my priorities or personal goals for the coming year. I also enjoy this exercise because I can frame three words for a broader audience — in this case, the email industry. Here are my three words for the email industry in 2024. I didn’t invent this exercise.

Marketing AI 131

Marketing AI Email Marketing Planning Work Management 131

Marketing Insider Group

APRIL 13, 2023

Marketing your company is as important as your routine business operations and requires just as much work. Review the fundamentals of the 4Ps of marketing and discover which elements still work today. In other words, where do you promote and sell your product? Without proper metrics, you’ll never know what works.

Relevance 339

Relevance Planning Paid Search Agency Work Management 339

Webbiquity

NOVEMBER 9, 2021

Your unique value proposition (UVP) may be the most important collection of words you ever write as a marketing professional. Your UVP will not always be used in the same way, or even using precisely the same words. What do you care about, what do you stand for, why is your company a cool place to work. So spend the time on it.

Ideal Customer Profiles 350

Ideal Customer Profiles Brand Identity Branding Differentiation 350

Webbiquity

JULY 25, 2023

Your marketing team has put a ton of work into the site over time, creating compelling content, logical navigation, and powerful search engine optimization (SEO), building up domain authority. For example, XML-Sitemaps.com is a free tool that works well for small websites with just a few hundred pages.

SEO 245

SEO Marketing Websites Lead Scoring Lead Ranking 245

Marketing Insider Group

NOVEMBER 8, 2021

Search Volume Still Works. In other words, it’s easier today to build audiences of CIOs, COOs, the head of IT, engineers, developers, and everyone in between. A collection of all their social media mentions are clustered together and categorized by common words based on volume of usage. Media Analysis is Not Just for PR.

Buyer's Journey 352

Buyer's Journey PR Content Analysis 352

Martech

MARCH 29, 2024

Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. You are not adopting agile; you’re changing how you work to deliver better outcomes and value. You may have heard “agile is dead.” They are, trust me.

Planning 110

Planning Business Work Management Word of Mouth 110

Marketing Insider Group

MAY 24, 2023

These functions let you search for pages with a particular word in the URL or page title. For an example of how this works, you can use inurl:spaghetti or intitle:spaghetti to find sites with “spaghetti” in the URL or title. Note that this feature often won’t work on smaller domains.) How can you locate more?

Search Marketing 301

Search Marketing Google Tips Optimization 301

B2B Marketing Directions

APRIL 14, 2024

Source: HarperCollins Publishers These are just a few examples of the power of language cited by Jonah Berger in his latest book, Magic Words: What to Say to Get Your Way (HarperCollins Publishers, 2023). However, marketers don't always realize that minor changes in the specific words they use can have a major impact on content effectiveness.

Paid Search Agency 45

Paid Search Agency Custom Publishing Advertising Agencies Rules 45

Act-On

NOVEMBER 7, 2023

In other words, successful content marketers are 38% more likely to repost their content than regular ones. In other words, re-using your content will improve your entire content marketing program’s ROI. Here’s why this works so well, and why you need to be adding this tactic to your work … immediately.

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

Marketing Insider Group

AUGUST 10, 2021

Copy: The text of your CTA must include strong action words. Once the data starts revealing the highest-performing CTA—adjust your campaign to do more of what’s working! Here’s why it works: “Start” is an actionable word that tells a user something will happen right away. 4 CTAs Proven to Perform. Start Your Free Trial.

Lead Generation 363

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 363

Marketing Insider Group

OCTOBER 16, 2023

In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way we work, but are also part of our own toolkit. If you work with a team, Buffer’s got you covered. And sometimes, we all need a little extra guidance to make our words really shine. Team collaboration.

Paid Content 266

Paid Content Budget Programs Research Marketing Analytics Tools 266

Salesforce Marketing Cloud

DECEMBER 6, 2023

These guidelines should serve as a primer for designers as they grow accustomed to working with conversational interactions. As a senior conversation designer at Salesforce, I’ve worked on a variety of features and products involving conversational AI and generative AI. Many of the same rules of conversational interaction still apply.

Conversion 126

Conversion Ad Building Guidelines User-Generated Content 126

Bannersnack

MARCH 18, 2024

While no one can answer this question in just one paragraph, you should know that there are a few elements and principles of design that can make your work much more manageable. In other words, they represent the base of graphic design. So, what are the elements of design? Table of contents A. What are the elements of design?

Design 98

Design Banner Ads Banners Ads 98

Choozle

APRIL 9, 2024

By consciously choosing our words and expressions, we can create a workplace culture where everyone feels valued, respected, and empowered to contribute their best. Politely educate them about the impact of their words and suggest alternative, more inclusive language.

Peer-to-peer 65

Peer-to-peer Education Guidelines Lead Scoring 65

Content Marketing Institute

JANUARY 2, 2024

Selecting a word for 2024 can work better than making resolutions. The word becomes a theme or intention rather than a set of rules you will likely break. Here’s an option for marketers in 2024.

Rules 80

Rules Intent Paid Search Agency Companies 80

Contently

AUGUST 18, 2021

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. For the record, using clear, colloquial language in your work is good. This reveals what grade level would be most comfortable understanding your work based on factors like the number of words per sentence and syllables per word.

Studies 197

Studies Brand Identity Branding Lead Scoring 197

Oktopost

JULY 13, 2022

Chedva Kleinhandler, CEO & Founder of Rooms and Words takes the hot seat on the Radically Transparent podcast. Chedva Kleinhandler, CEO and Founder of Rooms and Words, gets radically transparent in this episode about her unconventional career path. Chedva is also a Future of Work expert and the host of the Looks Like Work podcast.

Transparency 133

Transparency Advertising Agencies Paid Search Agency Click Rate 133

Contently

MAY 4, 2023

Bandwidth constraints aren’t the only challenge you may face when working with SMEs. Sometimes the SME recognizes the value of content but doesn’t want to work with you on it. As a start, we’ve defined four SME archetypes along with effective strategies for working with each of them them. Step number one?

SME 143

SME Work Management Tips Content 143

Brandwatch Marketing

DECEMBER 20, 2023

Obviously, a relevant word is better than something seemingly unrelated to the event. Humour, puns or clever wording can work at times, but generally it’s best to keep it simple. One or two short words is generally best, or an acronym if possible. Do make the hashtag relevant This is common sense really.

Twitter 80

Twitter Promotion Tips Relevance 80

Martech

DECEMBER 8, 2023

The number of objectives isn’t crucial; they just need to work together to move you closer to your goal. In other words, why should customers support your cause? As part of this process, it’s helpful to identify words you want your customers to associate with your brand. Are you looking to increase certain KPIs? “We

Ad Building 134

Ad Building Brand Identity Branding Marketing & Strategy 134

Lenny's Newsletter

SEPTEMBER 24, 2023

Wise allows anyone to send money in more than 60 currencies to over 160 countries at low cost, and throughout its history has grown primarily through word of mouth.

Word of Mouth 111

Word of Mouth CPO WOM Marketing Analytics Tools 111

Martech

SEPTEMBER 28, 2023

Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Without words to provide context, our images and videos wouldn’t have the meaning we all so desperately crave. This is the area where I get the most excited and the type of work that has been keeping me up at night.

Marketing AI 127

Marketing AI Work Management Generation Marketing Automation Services 127

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. Use real words that most people will know and understand. 6.

Enterprise Management 105

Enterprise Management Work Management Marketing Management Brand Identity 105

Salesforce Marketing Cloud

FEBRUARY 23, 2024

Conversation design guidelines for SLDS Get the overview Start with these conversational AI design guidelines: These guidelines should serve as a primer for designers as they grow accustomed to working with conversational interactions. With the bots modularity effort, we used punctuation and concise wording to convey enthusiasm.

Design 69

Design Conversion Guidelines User-Generated Content 69

Martech

JANUARY 31, 2024

The findings come from the “ 2024 Work Automation Index ” released this week by work automation platform Workato. In other words, automation of as many manual business processes as possible would be happening if ChatGPT and similar tools had not made generative AI accessible outside the enterprise. More key findings.

Marketing AI 115

Marketing AI Generation Automation Advertising Mediums 115

Sprout Social

SEPTEMBER 11, 2023

Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights. How does NLP work? Tokenization: Text is broken into smaller units such as words or phrases called tokens. Text parsing: The grammatical structure in sentences are analyzed to understand the relationships between words.

Marketing AI 107

Marketing AI Process Lead Ranking Analysis 107

Oktopost

APRIL 28, 2022

Lee Odden, CEO & Co-Founder of TopRank Marketing joins the Radically Transparent podcast to uncover the truths behind influencer marketing and if it “actually works”. Throughout the entire episode, Lee drops his best tips on how B2B organizations can work with influencers, and how to lead a successful influencer marketing campaign.

B2B Thought Leadership 174

B2B Thought Leadership Transparency Advertising Agencies Paid Search Agency 174

SmartBug Media

APRIL 15, 2024

Users are doing more than just typing a few words into Google and tapping on the top result—they’re entering robust queries to get summarized information. GEO works hand in hand with the advanced content analysis AI engines perform with an eye toward optimizing content so it can be summarized by AI. But you can still make it better.

Marketing AI 59

Marketing AI Optimization Lead Ranking Generation 59

Contently

FEBRUARY 16, 2023

Natural Language Processing: The Basics NLP is the class of artificial intelligence that converts written and spoken words (which, in data, analysts view as “unstructured data”) into structured data a machine can interpret. NLP platforms can analyze massive volumes of words and phrases to find meaning, patterns, and context.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Martech

MAY 18, 2023

LLMs are built on a premise from 1957 by English linguist John Rupert Firth: “You shall know a word by the company it keeps.” This means that the meaning of a word can be understood based on the words that typically appear alongside it. Word order matters, too. Word position also matters to these models.

Marketing AI 92

Marketing AI Paid Search Agency Ad Frequency API 92

Scoop.it

FEBRUARY 29, 2024

Aspirational statements convey your company’s passion for the future you’re working towards. Consider where you want to be in five or ten years and work from there. According to Karolina Turowska, the Digital PR Specialist at PhotoAiD , “Words have incredible power. While the statement includes larger words, they’re not jargon.

Examples 78

Examples Privacy Paid Search Agency Planning 78

Salesforce Marketing Cloud

JANUARY 18, 2024

But working with large language models, or LLMs , requires prompting. Prompt design, or prompt engineering, is the practice we’re learning as we embark on this new way of working with machines and it’s a critical skill for our success interacting with AI. Talking to a computer is not the same as an exchange between two humans.

Design 59

Design Tips Lead Ranking Ad Exchange 59

Martech

APRIL 9, 2024

It has worked with the U.K. Eighty percent are planning to train their staff on privacy-related issues, while many expect to create dedicated teams or employ external experts to work on these issues. Optable is finding that the targeting and measurement mechanisms work. Context is going to be huge,” said DeZao. “As

Privacy 107

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 107

Brandwatch Marketing

DECEMBER 20, 2023

Obviously, a relevant word is better than something seemingly unrelated to the event. Humour, puns or clever wording can work at times, but generally it’s best to keep it simple. One or two short words is generally best, or an acronym if possible. Do make the hashtag relevant This is common sense really.

Twitter 67

Twitter Promotion Tips Relevance 67

ClearVoice

NOVEMBER 1, 2021

There are those who have a full book of work and they love the work they do. There are others who are perpetually looking for work and taking on work they don’t actually enjoy. Five years later, I run my own content marketing firm where I regularly hire and work with writers. Stop accepting the work you don’t want.

Content 118

Content Thought Leadership Work Management Practices 118

Sword and the Script | B2B

MARCH 26, 2024

Mathematically, that works out to about 209 C-suite respondents. In other words, thought leadership helped them to see themselves in the very problem the vendor was solving. Further another 23% began working with the very company they hadn’t previously considered. The survey has a margin of error of plus or minus 2.8%

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84