The Effective Marketer

NOVEMBER 28, 2011

Website copy is notorious for that… and you get excuses like “oh, we added all these words for SEO!”, How are you different? Often times the answers do not reflect what is actually written. ”, or “that’s exactly what we said! Can’t you read”?

Effectiveness 100

Effectiveness Content Training Press 100

The Effective Marketer

JANUARY 13, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 4: Take Responsibility for Decisions The fourth principle can be summarized in one word: ACT !

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MARCH 17, 2010

Good use of bullets and of bolding of words within the bullets, drawing reader’s attention to them. What I Don’t Like: The words they use in bold at the bottom are completely opposite to what I would have bolded. Big blue lead in. What I Don’t Like: Three different font sizes in the header graphic.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

The Effective Marketer

FEBRUARY 9, 2012

can help you further spread the word about the content and multiply the number of new views you generate (and thus the number of shares, likes, etc.). The mixing of both Inbound and Outbound Marketing programs helps with: Brand recognition.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

MAY 20, 2011

David Meerman Scott argues that one of the benefits of creating buyer personas is that it will force you to create meaningful, easy to digest content that will actually make a difference in the buying process.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

AUGUST 5, 2010

And the word gets around and your hiring costs are reduced because people are now finding you for a change. Finding and retaining the best people has always been a challenge, no matter your industry. When you have a little bit extra to offer, being that the free lunch or whatever, you are a step above the competition.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The Effective Marketer

JULY 26, 2011

Avoid using “urgent&# and “ASAP&# type words. For example, you can start the email like this: “Jen, I need this by EOD Thursday! See below.&#. “Edited and approved copy for eBook below. Please finalize by 07/15/11 at 12:00pm ET!&#. They don’t mean anything. Is ASAP something due today or by tomorrow morning?

Email Marketing 100

Email Marketing Product Tips Resource Management 100

The Effective Marketer

JULY 13, 2011

Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. You create a video or a campaign and everyone starts talking about it. You go home happy and maybe even get a promotion.

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

The Effective Marketer

APRIL 26, 2012

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). Problem is, many research papers contradict each other.

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: Lead-in copy “Explode six direct marketing myths&# doesn’t tell me much, poor choice of words (although ‘myths’ tend to get people to read). Not copy intensive and good use of bullet points. Big lead-in helps keep users reading. Right side bar basically empty, not helping much.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

JULY 5, 2009

Sometimes you just have to write that extra paragraph and cutting more words won’t make your copy flow better. The simplest way to use the readability test is by configuring it in your MS Word program. It’s not how long you make it, is how you make it long ”. As long as your copy is engaging, your readers won’t mind.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

APRIL 29, 2011

How to Take Notes for Learning I suggest you take a piece of paper (or use MS Word, Evernote, our iPad, it doesn’t matter) and create a template to use at every single session you plan on attending. It doesn’t need to be a full 8.5 x 11 letter size paper, some small 3×5 index cards can do the trick.

Conference 100

Conference Effectiveness Marketing Budget Creation Work Management 100

The Effective Marketer

OCTOBER 13, 2010

In Jaffe’s words “Keeping, cultivating, and nurturing existing customers and establishing unbreakable bonds with them&#. Why is it we spend all that money and effort into getting people interested just to forget about them once we get the purchase order?

Marketing Funnels 100

Marketing Funnels Top of Funnel Planning Work Management 100

The Effective Marketer

AUGUST 18, 2011

Via email, via Twitter, Facebook, and word-of-mouth. Content abounds, and no matter what we call it (Whitepapers, eBooks, Videos, Infographics, etc.) we have been getting more and more of it every single day. The problem? Most of the content is not looked at. Or, if it is, is not shared. Useful content will be shared.

Word of Mouth 100

Word of Mouth Content Marketing Management Buyer Personas 100