Paul Gillin

MARCH 13, 2012

In other words, word of mouth marketing is the only viable promotional model. In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own. Will Microsoft be a player in mobile platforms? It may be, but Redmond has a lot of work today, Gens said.

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

APRIL 6, 2015

Try to use words that are distinctive but also factual. .” My recommendation would be not to use terms like those. They don’t mean much and they can’t be proven. Lots of other people use them, so there’s nothing distinctive about them. Tell a story one of your great accomplishments.

Linkedin 50

Linkedin Tips Class Profiling 50

Paul Gillin

JANUARY 16, 2014

The value to the company comes from the promotional benefit and the word-of-mouth awareness that will develop as some of these companies invariably succeed and set off on their own. Innovation labs aren’t new, but they are usually sponsored by venture capital firms or real estate companies that hope to cash in on them.

Small Business Marketing 50

Small Business Marketing Contacts Ideal Customer Profiles Word of Mouth 50

Paul Gillin

OCTOBER 11, 2012

Use words like “you” and “I” a lot. LinkedIn does you a favor by copying the first few words of any article that you post as a link. Don’t copy and paste those same words into your description field. This is a discussion, not a billboard. Minimize Copy and Paste. Respect your readers’ time by minimizing pointless verbiage.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

DECEMBER 18, 2012

We used Amazon CreateSpace and hired professional design and copy editing resources, but much of the work between the covers was done with Microsoft Word. Social networks are also sufficiently mature that good word-of-mouth can potentially replace traditional marketing. This is the first of my five books that I’ve self-published.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

AUGUST 26, 2011

His best story actually had nothing to do with insurance but everything to do with using social marketing to build loyalty and word-of-mouth awareness. Words of wisdom: “People want to be heard. Words of widom: A key element of successful social media programs is “It’s not about us.”. I couldn’t drink it.”

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

JULY 19, 2013

There’s no fluff in the press release, so I’ll just excerpt it word for word.

Social Media 50

Social Media Social Networks Statistics Facebook 50

Paul Gillin

APRIL 27, 2012

As word-of-mouth has grown, the new social selling process has taken on a life of its own. “It In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own. “Becoming a social business is a transformational journey,” Burnette said.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

OCTOBER 19, 2011

In other words, experiment with different offers and incentives to build fans and then measure those that deliver engagement and return visits. Keep your message to a few words and make it compelling.” Research has shown that few people who “like” a Facebook page ever return to it. Get people involved.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

JUNE 26, 2014

Gallup is a first-class research organization and its methodology was no doubt rock solid, but even Gallup admits that “question wording and practical difficulties in conducting surveys can introduce error and bias.”

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

SEPTEMBER 14, 2010

She has a vocabulary of 700 words, has the ability to speak in any language and is programmed to respond to words and questions. Beneath a humanlike face, Saya has a system of 18 motors that work like muscles to give her face expressions including surprise, fear, anger, happiness and sadness. Illuminated Dress – pg.

Cable 50

Cable Tagging Design Features 50

Paul Gillin

JANUARY 16, 2012

In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own. .” This is one in a series of posts sponsored by IBM Midsize Business that explore people and technologies that are enabling small companies to innovate.

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

DECEMBER 1, 2010

“Unless [publishers] embrace Web redundancy as a strategy, all those extraordinary words will continue to live in the remote continents of the unlinkable,” he said. Why ask the reporter to rewrite your words when it’s simpler to link to them? Why ask the reporter to rewrite your words when it’s simpler to link to them?

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

OCTOBER 3, 2013

I sweated every one of the 450 words I was allocated each month and still think it was some of my best writing of the past six years. New Channels gave me an opportunity to share what I was learning with more than 30,000 subscribers and perhaps to materially impact the way B2B companies were thinking about social media adoption.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

JULY 29, 2011

In other words, a lot of social media is still being done with seat-of-the-pants justification. Nearly 80% of the companies Awareness surveyed use social media channels to identify and respond to customer service issues and two-thirds use them for prospecting.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

MARCH 13, 2012

In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own. This is one in a series of posts sponsored by IBM Midsize Business that explore people and technologies that enable midsize companies to innovate.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

MAY 4, 2012

Qualman (left) lays out his thesis in the book’s very first words: “Life is complex; those that simplify it win.” I’ve already made three or four changes to my daily routine as a result of insights I gained from this book, and that’s good enough to merit an enthusiastic endorsement.

Social Media 50

Social Media Demand Lead Scoring Lead Ranking 50

Paul Gillin

MAY 16, 2012

In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own. This is one in a series of posts sponsored by IBM Midsize Business that explore people and technologies that enable midsize companies to innovate.

Business 50

Business Social Media Opinions CMO 50

Paul Gillin

JANUARY 17, 2012

In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own. This is one in a series of posts sponsored by IBM Midsize Business that explore people and technologies that enable midsize companies to innovate.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

FEBRUARY 24, 2011

Many engineers are only too happy to write papers and travel thousands of miles to deliver presentations, yet writing a 500-word blog entry or recording a how-to video is seen as overwhelming. The issue of time commitments and availability is valid, but usually overstated. There’s a contradiction here.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

OCTOBER 5, 2011

When you think in terms of what your customer wants, rather than what you need to sell, you create new channels of word-of-mouth awareness. This is direct marketing that doesn’t suck because it delivers value that I can share to enhance my own value to others. Lots of direct marketers still haven’t bought into this idea.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

JULY 29, 2010

All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 That’s because it’s an idea that addresses a problem humans have never confronted before: too much information. In the process, it’s creating some compelling new ways to derive value from content.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

JANUARY 25, 2012

In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own. This is one in a series of posts sponsored by IBM Midsize Business that explore people and technologies that enable midsize companies to innovate.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

DECEMBER 19, 2011

Thanks for the words of wisdom and for making my day. You just have to dedicate to it and success will come. way to make money online|how to make money at|ways to get money|how to make money from online|fast money|online cash|. And I’ll bet repetition is a big part of the equation, too! Oh, a wonderful post! Well worth it though, I’d suspect.

RSS 50

RSS Wiki Conference Consulting 50

Paul Gillin

DECEMBER 7, 2010

He was quick with a wisecrack, but also with a gentle word of reassurance when appropriate. No matter how serious the situation, he could find a way to make a joke. He had a low-key laugh – “Heh heh heh” – and an enormous smile.

Design 50

Design Impressions Ad Agencies Studies 50

Paul Gillin

FEBRUARY 7, 2011

Word-of-mouth recommendations help drive inbound inquiries, and the presence of so much helpful information in the community lowers the barrier to conversion. About 30% of visitors who register and tap into the free advice never become customers and “That’s fine,” Kelly said. “If

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

MAY 13, 2010

Does your choice of words show that you’re committed to easing the visitor’s pain? Does your message demonstrate that your solution was designed with that problem in mind? Or are you selling aspirin when you should be selling headache relief? Are you using all the available tools?

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

MARCH 10, 2011

Someone asked the Sales Best Practices group a couple of months ago “ What is YOUR Best Sales Advice — 20 words or less.&# Stephanie Sammons posted some great tips on Social Media Examiner early this year about how to make the most of LinkedIn groups. And they’re busy. It has 532 responses.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

AUGUST 4, 2011

That’s a great way to generate word-of-mouth, because posts are shared with people’s friends. A post on Monday offered fans the chance to win a Casio camera by telling how the Cisco Unified Computing System can benefit their business. Contests and giveaways work well on Facebook.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

JANUARY 6, 2011

The key word in that sentence is “we.” Success comes from building community one brick at a time. Avaya’s Paul Dunay (left) said it best in a recent webcast. “We We treat every customer as if he or she could bring down our company.” Social marketing requires everyone in the company to embrace the idea of customers as individuals.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

SEPTEMBER 8, 2010

Customers who arrive via word-of-mouth recommendation are twice as loyal as those who respond to an ad. Gossieaux and Moran believe that organizations that embrace the concept of hyper-sociality and involve external constituents at every level can reap enormous benefits.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

SEPTEMBER 23, 2010

Experienced speakers know the discomfort of sitting to the side while a person they’ve never met reads a 500-word introduction in a monotone. It doesn’t matter how rich or famous your panelists are; there should be no question that you are the boss. Keep introductions brief. Your audience deserves better. Three sentences, that’s it.

Tips 50

Tips Conference Rules Tactics 50

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

SEPTEMBER 17, 2014

Good editors do 90% of their work before a single word is written. Editors take words out. Sometimes the solution is to take words out, but it’s often better to rephrase ideas so that fewer words say the same thing. The reason for taking words out, though, is to fit more information in.

Broadcasting 50

Broadcasting Network Marketing Press Efficiency 50

Paul Gillin

JUNE 9, 2011

If you’re in a consumer industry where the necessary level of technical knowledge is quite low, decent freelancers can be hired for as little as 25 cents/word, although the norm is between 50 and 80 cents. 10 per word. A word on words: Freelancers are usually paid by the published word.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

APRIL 28, 2011

The words we read continually conjure up images in our mind. So why settle for ordinary words when vivid images are available? Words like “hurtle&# and “dive&# are so much more descriptive than “travel&# and “fall.&# These are words everyone knows; we just don’t think to use them.

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Paul Gillin

APRIL 4, 2012

Rather than asking guests to introduce themselves, Larry went around the table clockwise – beginning to Hoffman’s left so that the guest of honor would go last – and said a few words about everyone in attendance. He then asked each person to share one little-known fact about himself or herself. Know when to end.

PR 50

PR Opinions Linkedin Spending 50