Digital B2B Marketing

FEBRUARY 14, 2013

How to Win Customers and Influence Word of Mouth. One of my favorite examples is this story shared by Stan Phelps ( @9inchmarketing ) about Hertz. If you want more, Stan has actually published an entire book of examples: What’s Your Purple Goldfish? What sacrifices do you make for your audience?

Word of Mouth 100

Word of Mouth Banners Marketing & Strategy Custom Publishing 100

Digital B2B Marketing

JUNE 28, 2012

You use the same words and clichés. Develop a relationship. Don’t propose on the first date. Relationships take time. You talk about relationships as a marketer. However, you don’t really mean a relationship.

Enterprise Management 100

Enterprise Management Paid Search Agency Work Management Marketing Proposals 100

Digital B2B Marketing

APRIL 25, 2013

In other words, you have become the person that just never shuts up! If you just shared your own stuff, wouldn’t you be the online equivalent of the person at a cocktail party that just talks about themselves? Unfortunately, you still talk about yourself just as much. What Happens When You Share Too Much.

RSS 100

RSS Social Media Twitter Traffic 100

Digital B2B Marketing

APRIL 17, 2013

Most ads can’t communicate more than a few words effectively: a claim, a promise, a benefit. Here are a few of the impressions made across the advertising, marketing and sales spectrum. The Advertising Experience. Advertising can deliver a high level message.

Advertisements 100

Advertisements Advertising Mobile Advertising Webcast 100

Digital B2B Marketing

NOVEMBER 10, 2011

Your Turn Is influencer marketing a key part of your marketing mix? If so, what other questions would you add to this list? Share your view in the comments below or with me on Twitter ( @wittlake ).

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 10, 2011

Your Turn Is influencer marketing a key part of your marketing mix? If so, what other questions would you add to this list? Share your view in the comments below or with me on Twitter ( @wittlake ).

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

JUNE 9, 2011

Yes, this is semantics, but as every marketer knows, the words we choose are critical. You Serve Customers. Your business is built on serving your customers, meeting or exceeding their expectations at every turn. Labeling customers “assets” undervalues the core your business is built on to those that deal in real business assets.

Twitter 100

Twitter Analysis Analytics B2B Marketing 100

Digital B2B Marketing

NOVEMBER 8, 2011

Here are four reasons why a blog may be the best way for your business to create fresh content: Simple Content Formats A blog expands the type of content you create, and a 300 to 750 word blog post is much easier to create than a white paper or technical document.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Search Marketing 100

Digital B2B Marketing

NOVEMBER 8, 2011

Here are four reasons why a blog may be the best way for your business to create fresh content: Simple Content Formats A blog expands the type of content you create, and a 300 to 750 word blog post is much easier to create than a white paper or technical document.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Search Marketing 100

Digital B2B Marketing

DECEMBER 1, 2011

The words most often used were creepy, annoying and obnoxious. Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at. This was an unscientific survey of approximately 30 people, but the results were stark.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

DECEMBER 1, 2011

The words most often used were creepy, annoying and obnoxious. Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at. This was an unscientific survey of approximately 30 people, but the results were stark.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

FEBRUARY 4, 2012

” In other words, QuinStreet is a lead generation company. .” From the What We Do page: “We have become the leader in vertical marketing and media online by delivering qualified clicks and qualified inquiries at low cost and with great scalability.” They are not a traditional media company with an editorial focus.

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100

Digital B2B Marketing

APRIL 29, 2014

In a word, it’s awful. Branded content is delivering the results advertisers are looking for, and native publishing is one of the easiest ways to start creating branded content and ensure it is actually seen by your audience. Native publishing is the clear solution. The Reality of Marketing Content. Yes, there are exceptions.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Advertorials 100

Digital B2B Marketing

AUGUST 23, 2011

In social media, they do not need to be concerned with someone only looking for Microsoft Word, email and web browsing. They serve an audience looking for the ultimate in performance and willing to pay a premium for it. A quick look at @alienware confirms even though they are owned by Dell, they are not a traditional computer company.

Social Media 100

Social Media Buy Media Segmentation 100

Digital B2B Marketing

FEBRUARY 23, 2012

Go to News > Signal in the main LinkedIn navigation bar and type a few words from the title of your content. Finding Shares Using LinkedIn Signal You can quickly find public shares of your content using LinkedIn Signal.

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

Digital B2B Marketing

APRIL 30, 2013

As a marketer, you can’t afford to take Twitter’s word for it. In other words, actually seeing positive or negative tweets isn’t nearly as important as their existence. We know that word of mouth has a powerful influence on purchase behavior. Twitter, of course, does have a bias here. They can’t.

Twitter 100

Twitter Research Word of Mouth Correlation 100

Digital B2B Marketing

AUGUST 19, 2011

My current word filters: #glee, #sytycd, #bakechat, ty 4 the follow, charlie sheen, charliesheen, +k about, +k my influence, #thevoice, received +k, klout.com. What words and applications do you filter (or would like to)? Filtering users can remove consistent sources of clutter from mention and search streams.

Twitter 100

Twitter Work Management CAN-SPAM Social Media 100

Digital B2B Marketing

MARCH 27, 2011

Marketers want the deeper connection the words like and follow imply but have lost as social collections have replaced true social connections. “Likes&# and “follows&# build an audience, but marketers want more. I saw this weekend’s #usblogs challenge on social media and social good, and it clicked.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

MAY 9, 2013

In other words, you can follow every single one and they won’t overwhelm your stream. Oh, and the bounding criteria in making this list: all have less than 1,500 followers (no one playing follow games here) and none of them post more than 8 times per day on average, most are far less. Maureen Blandford @MaureenB2B.

Twitter 100

Twitter B2B Marketing B2B Thought Leadership B to B 100

Digital B2B Marketing

JUNE 18, 2013

” And when was the last time you just put them on screen and advanced through them, not saying a word, and left the room wanting more? Easy Content Myth 1: Just Post Your Slides On SlideShare! When is the last time someone said “I love your slides!” Yeah, I didn’t think so.

Content 100

Content Opinions Video Marketing Advertising Agencies 100

Digital B2B Marketing

JANUARY 10, 2013

Shows ideas words can’t describe. When used for interior design and decorating ideas, Pinterest allows people to pin and discover what words cannot express. The pendulum is finding a new equilibrium. People have different content preferences.

B2B Marketing 100

B2B Marketing B2B Trends Inbound Marketing 100

Digital B2B Marketing

JULY 19, 2012

Example: The following searches can be used to see how many of Computerworld.com’s pages include the word backup. Using a custom Google search, you can determine how common your keywords are in the site.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

FEBRUARY 16, 2012

In other words, maximizing demand generation requires removing registration capture, and therefore lead generation, from the primary flow. For content to create significant demand, it must be broadly distributed. Combining Demand Generation and Lead Generation For the best results, you cannot combine lead generation and demand generation.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Lead Generation Demand 100

Digital B2B Marketing

FEBRUARY 27, 2013

Each perspective is a blog post or article, probably 400 to 700 words long. This content should reference the current thought leaders you identified as well as your own research projects where possible. As you create this content, set it aside. Note this is in addition to content created above for step 7. Campaign Soft Launch.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

APRIL 5, 2012

In other words, you are missing one of the basic signals your marketing automation program is built around. Score Companies, Not Just Individuals According to research from TechTarget , prospects consume 20 to 50 pieces of content in just 60 days. Some of the content will be on industry sites or from your competitors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Profiling 100