Trending Sources

How to write 3,000 words every day when you don’t feel like it

grow - Practical Marketing Solutions

The last time, two entrepreneurs complained about how tough it was for them to create even 1,000 words of marketing material a day. told them my daily word count ranged between 3,000-6,000 words, after which their mouths flapped open like dungeon doors. Here is my Kaizen at work over my five-year writing journey: 2010: average word count: approx. 200-400 words a day.

Words 123

The 6 Scariest Words in Digital Marketing

grow - Practical Marketing Solutions

Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” The post The 6 Scariest Words in Digital Marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. ” And so it goes. For people with many connections this is particularly important, as there are a lot of stories for them to see each day.

Words 94

20 Powerful Marketing Words & Phrases That Sell or Repel

Vertical Response

Words have power. So which marketing words encourage subscribers to act, customers to buy, or donors to give? We read through dozens upon dozens of emails and compiled a list of “sales-boosting” marketing words and a list of “sales-deflating” terms. Boost Sales with These Powerful Marketing Words: 1. 10 Words that can Deflate Your Sales: 1.

Words 61

Synecore's Top Marketing Words That Convert [INFOGRAPHIC]

Synecore

You know that words matter, but how do you know you’re using the correct words to convey your message? By creating a list of words that appeal to your audience you are to able to better guide them to take action! Check out our top list of marketing words and see how we use them to amplify our message. Now tell us, which words do you find work best for your company?

Words 120

B2B Marketing Trends for 2016

But the real magic might (gasp!) be real-time video Elizabeth Williams, Principal, Candler Chase Consulting www.candlerchase.com B2B Marketing Trends for 2016 10 Take Content Marketing to the Next Level Use More Images in Content Marketing B2B Marketing Trends for 2016 11 It's been said "a picture is worth a thousand words," and nowhere is that. B2B Marketing. know which half." Look for.

11 Words to Avoid Using on Social Media and What to Say Instead

Vertical Response

Coming up with original or catchy wording for your social posts is important if you want to stand out in the busy social media sphere. To help you avoid common clichés, we’ve put together a list of words to avoid using, ( some of which can actually repel customers ), and potential replacements. 1. Good alternative: Try other words that create a sense of urgency.

Words 57

The 8 Most Overused Words in PR and Marketing

Vertical Response

So, you have to impress with your words. Think twice before using these eight “fluff” words in your next PR pitch or marketing copy: Groundbreaking (or its cousins, breakthrough and late-breaking): Very few products are groundbreaking in the sense that they figuratively broke new ground, or created a new market where none existed before. It’s understandable.

Words 52

Do Marketers Understand The Word Strategy?

ANNUITAS

ANNUITAS recently launched a survey that focused on the Demand Generation function within large B2B enterprise organizations.  While the research is still ongoing there have been some key findings in the area of content marketing that are quite revealing. When respondents were asked, “Do you have a content strategy?” responded with yes.  So where is the disconnect?

Words 90

Why We Stopped Using the Word ‘Authentic’

Contently

The billboard meant for women contains 15 words of copy: “I am a sister. I am a runner. I am authentic. I do hot yoga.” Now I get to make sure that the word never ends up on The Content Strategist. So we developed a tool, called “Brand Assist,” that could quickly identify common issues like passive voice, plagiarism, broken links, and blacklisted words.

Words 31

B2B Marketing Trends for 2016

But the real magic might (gasp!) be real-time video Elizabeth Williams, Principal, Candler Chase Consulting www.candlerchase.com B2B Marketing Trends for 2016 10 Take Content Marketing to the Next Level Use More Images in Content Marketing B2B Marketing Trends for 2016 11 It's been said "a picture is worth a thousand words," and nowhere is that. B2B Marketing. know which half." Look for.

3 Highly Effective Word-of-Mouth Marketing Tactics

Vertical Response

On the surface, word-of-mouth marketing may seem more geared towards large companies, but this isn’t entirely accurate. While there are no prototypical word-of-mouth marketing campaigns, the options are limitless. “What all word-of-mouth campaigns have in common is a strategy of encouraging customer recommendations and conversation,” Fay explains.

Why Certain Marketing Words Sing, While Others Just Stink — and How to Tell the Difference

Vertical Response

For all the visual nature of modern marketing, words are still powerful. mesmerizing video or stunning picture gains even greater impact with a few descriptive words, and consumers still rely on language to communicate and share their reactions to everything they see online. What makes words sing? Good marketing words are: Emotionally evocative. What makes words stink?

Words 43

The Three Words for 2013

grow - Practical Marketing Solutions

I first saw Chris Brogan use this technique a few years ago — distill your annual goals into three focused words. Here are my words for 2013: Journey. think if I focus on these three words I’ll have a happier and more productive year. What are your words for 2013? Comments My three words? by Julie Musial Three words. dread it. Any ideas? Brain.

Words 73

The Content Marketing Word Of The Year?

B2B Marketing Insider

Well if you haven’t heard, Oxford Dictionary has released their annual “ word of the year.” ” After 2013’s word of the year  selfie , the 2014 word of the year is vape. The word is short for vaporize and also comes in verb form (vaping). So hearing about all this got me to thinking: What’s the content marketing word of the year?

Words 100

B2B Marketing Trends for 2016

But the real magic might (gasp!) be real-time video Elizabeth Williams, Principal, Candler Chase Consulting www.candlerchase.com B2B Marketing Trends for 2016 10 Take Content Marketing to the Next Level Use More Images in Content Marketing B2B Marketing Trends for 2016 11 It's been said "a picture is worth a thousand words," and nowhere is that. B2B Marketing. know which half." Look for.

Is Word-of-Mouth Marketing Still Worth Your Time?

Content Standard

The adage goes that word of mouth is the best form of advertising. It’s not just that word-of-mouth marketing is being sized up alongside digital strategies possessing unprecedented value. The very definition of word of mouth is being called into question, with marketing experts still trying to sort out what counts as word of mouth when it comes to the digital realm.

Spreading the Word

ANNUITAS

Avoid buzz words and write simply. Shout it out loud. Make yourself be heard. Spray and pray. Those used to be the best methods for sharing information. Today that is considered being loud, rude and ineffective. Buyers don’t want to be shouted at and sending out unsolicited emails, no matter how clever, are still unwanted. Your only objective is to connect with your buyers and help them.

Words 40

The Top 20 Most Effective Holiday Subject Line Words [Infographic]

Vertical Response

To help make your emails stand out in busy inboxes and get acted upon, consider testing the inclusion of one or more of these top-performing words for your next holiday email. Embed This Image On Your Site (copy code below): The post The Top 20 Most Effective Holiday Subject Line Words [Infographic] appeared first on VerticalResponse Blog. All rights reserved.

Words 51

Better Content Marketing: Words and Numbers Matter

Writing on the Web

Words and Numbers Matter" src="[link] width="202" height="184" title="Better Content Marketing: Words and Numbers Matter" /> As a psychologist, I’m fascinated by how our brains work. When writing for business, i.e. content marketing , you want to get the words right, so that  your web pages, blogs and e-newsletters get results for your business. Words matter.

Words 83

9 Marketing Words That Have Lost Their Meaning

Digital B2B Marketing

The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. If you are using these terms today, it is time to stop and explain what you really mean. Otherwise, we may hear you, but we will think you mean something completely different. 1. Thought Leadership Almost any type of content has been labeled thought leadership marketing in recent years.

Words 140

Words that inspire and change us

grow - Practical Marketing Solutions

The post Words that inspire and change us appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post Words that inspire and change us appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. On the latest edition of The Marketing Companion, Tom Webster and I get personal. We also take Bollywood by storm. More or less. More or less.

Words 47

Two Words Sum Up Content Marketing World

Junta 42

You have more opportunity to change the word than most. can be boiled down to two words: Be authentic. The post Two Words Sum Up Content Marketing World appeared first on Content Marketing Institute. Do you and your brand use content to make a positive difference in people’s lives? This is your moment. What I realized is that all their counsel, tips, anecdotes, etc., Be real.

Words 52

6 Words That Might Expire in 2016

Modern B2B Marketing

Author: Ellen Gomes Words have an enormous impact on how we communicate with each other. Words communicate more than their textbook definition, they communicate subtleties and connotations that help you (as the reader) understand context—emotion, time and place. For marketers, words are our most powerful tool (followed closely by visuals). Marketing-Specific. Big Data. Hacks.

Words 44

Go Where Your Customers Are – Wise Words from Sweta Patel

Vidyard

Check out Stephanie Totty’s Wise Words interview to discover why including clients in your content marketing helps validate and humanize your brand! The post Go Where Your Customers Are – Wise Words from Sweta Patel appeared first on Vidyard. Many brands start using social media to build awareness for their brand, but few realize that social is just the beginning.

Words 38

The Most Toxic Words In Marketing

B2B Marketing Insider

” I believe that the most important words in marketing are “thank you. ” And so I propose that these are the most toxic words in marketing: ”But we are  in the business of selling stuff.” But please, don’t take my word for it. When done right, effective marketing will generate a quantifiable “multiplier effect.” Test it. Strateg

Words 115

The Most Important Words In Social Media

B2B Marketing Insider

And so I offer up to you that the most important words in social media are “thank you!” ” They may be the most important words in, well, the history of words. Then a few months later, I was asked by  Bill Strawderman  (@ marketingbard ) to present on personal branding  to a group of volunteer bloggers and I found myself using the word. ” I said.

Words 115

More Than A Thousand Words: The Power of Visual Storytelling

B2B Marketing Insider

It’s no surprise that the saying “A picture is worth a thousand words” was coined by one of the  leading editors  of the 20th century. The post More Than A Thousand Words: The Power of Visual Storytelling appeared first on B2B Marketing Insider. Images play an increasingly important role in today’s content marketing approach. Information Overload. Of course!

Nothing Breaks Barriers Like Trust: Wise Words from Yotam Dor

Vidyard

The post Nothing Breaks Barriers Like Trust: Wise Words from Yotam Dor appeared first on Vidyard. When you ask someone what they wanted to be when they grew up, chances are the answer you get doesn’t exactly line up with their current day-to-day. But for Notch Video ’s Director of Community, Yotam Dor, his career isn’t too far off. He stayed at SCAD for two years before returning to Toronto.

One million words later, I still fear publishing

grow - Practical Marketing Solutions

started writing stories about four years ago and unleashed a volley of words only matched by the rapid fire of an assault rifle. Ratatatataata– about a million words in 36, and when I say a million words, I literally mean a million. The bad part is I haven’t self-published a single word of the million. Because of the ever looming F-Word. Edit ! ” Argh.

13 Case Studies That Prove the Power of Word Choice

Hubspot

In fact, your words alone have the ability to influence how visitors feel about your brand, what they choose to click (or not click), and how your site ranks in search engines. Sometimes the tiniest change in word choice can have a major impact on your conversion rates. 15 Case Studies That Prove Word Choice Matters for Conversions. 1) Fab Increased Cart Adds by 49%. Testing.

1,097 Words to Change Your Mind About Content Writing

B2B Marketing Insider

The word “content” confuses them and makes them consider every content marketer a […]. The post 1,097 Words to Change Your Mind About Content Writing appeared first on Marketing Insider Group. Content marketing rocks today. Content writing rocks, too. With that in mind, every entrepreneur tries to implement it to their business strategy.

Going Global in Marketing Involves More Than Just Translating The Words

It's All About Revenue

But translation is more than word-for-word substitution. It’s also about using the words people prefer and expect. Globalization is key to Modern Marketing. Global companies stand out from competitors, can work with remote teams in other countries, reach new and different kinds of customers and engage more deeply with segments in alpha cities. This is a matter of tone.

ROAS 84

Six Words That Instantly Drive More Results

Act-On

Some marketers are cracking the code on a trick that advertising innovators such as David Ogilvy and Leo Burnett figured out decades ago: A single word can have a serious impact on results. Turn this around by using the word “you” more frequently in your marketing materials. Maximize results even further by combining the word “you” with greater personalization. Some marketers have shied away from the word “free,” afraid that it’s overused and not potent. Notice how QuickSprout uses that powerful word “free” in the sign-up box. More words to try.

Words 27

Put Your Customers on Camera: Wise Words from Truman Tang

Vidyard

The post Put Your Customers on Camera: Wise Words from Truman Tang appeared first on Vidyard. Using video to showcase your product is nothing new, but what about showcasing your customers? Building video content that puts customers in the spotlight is the key to building real advocates, and truly showing off how much you appreciate the people who use your product.

Words 56

Storytelling and data: when beautiful metrics can’t beat words

chiefmartech

He also covered various techniques to succeed with real-life illustrations, including the focus on details and the use of words that allowed the audience to visualize “pictures” (such as proper nouns or figures, as opposed to abstract concepts). Our very culture or experiences are reflected in the manner in which we employ or process words. words are undeniably partial.

10 Overused Words to Remove From Your LinkedIn Profile

Hubspot

LinkedIn recently released its annual list of the most overused words on the social networking site, and I''m guessing everyone has at least one of these on their profile. (I know I do.). Catherine Fisher , LinkedIn''s director of corporate communications, recommends avoiding these words altogether by providing illustrative examples. To read more content like this, subscribe to Sales.

Want More Sales? Try Using These 13 Influential Words

Hubspot

Using the wrong phrase might cast a negative shadow on the proposal, while tweaking just a few words in the pitch might induce someone to buy immediately. The underlying message is certainly critical, but the words used to deliver it are equally so. That''s why all salespeople should become word nerds. What a difference one word can make. 4) Do. 11) Power Words.

Words 59

In Messaging, Words Matter

EMagine B2B Blog

The word pound carries with it more ‘weight’ than does the word ounce. And though technically a half pound at 8 ounces is less than 12 ounces, it doesn’t matter, because the brain zeroes in on the word pound. Choose your words carefully. It means that the very words used to describe your business really matter. In every engagement I emphasize just how much the words chosen will matter in effectively delivering those messages. Impact is created by challenging the status quo, speaking directly to audiences, and using powerful words.

Words 27

Attention, Word Nerds: The 30 Weirdest Words Added to the Oxford English Dictionary in 2014

Hubspot

The Oxford English Dictionary adds new words and phrases to their dictionary four times a year, and in 2014, the dictionary benefited from thousands of additions. The words tend to reflect technological advancements, pervasive colloquialisms, and shifting language patterns. Warning: A few words on the list are NSFW. 30 Weird Words Added to the OED in 2014. Baked potato?

Words 47